================================================== ABOUT WRITER > CONTENT ================================================== 1. 2. 3. 4. 5. WHY WE BUILT IT HOW IT WORKS WHY IPAD? NOT HAPPY?

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================================================== 1. WHY WE BUILT IT ================================================== The key to good writing is not that magical glass of Bordeaux, the right kind of tobacco or that groovy background music. The key is focus. What you need to write well is a spartan setting that allows you to fully concen trate on your text and nothing but your text. Many professional writers use Simp leText or Textedit because these are the only writing programs that are distract ion free. Unfortunately, text editors have their issues: 1. CONCENTRATION: Traditional text editors drag us into a chaotic loop of crissc ross editing, which destroys the voice and the organic structure of our original thought. Too much editing in the drafting process leads to writer's block. Our solution to that problem is called "Focus Mode." Some use only focus mode for wr iting. The original purpose is to free your field of sight when you get stuck. S ome also say that it helps them to get started with the first sentence. 2. ORIENTATION: Page numbers work well for physical objects where they are tangi ble, but they are meaningless for digital text. We believe that reading time is a more useful measure to assess the quantity of digital text. 3. TYPOGRAPHY: Writer comes with a typographic design that works perfectly on t he iPad. We asked the best type, screen and graphic designers in the industry (s ee Credits) to work with us on the design – so you don't need to worry about it. W ith Writer all your thought goes into what you write, not how your writing looks . ================================================== 2. HOW IT WORKS ================================================== Writer has no graphic settings or formatting features. It avoids all distracting glitz in the user interface and puts all the beauty in the shape of the text. I t uses an interactive logic that helps you concentrate, find your orientation an d express yourself. For the iPad version we also added Dropbox synchronization, punctuation and arrow keys. 1. FOCUS MODE creates a noise free writing space. No auto-correction, spelling e rrors, toolbars, scrolling, editing, cut/copy/paste to distract you moving forwa rd in your text. Focus Mode blurs out everything except the latest three lines o f text you were working in. The idea is to activate it when you get stuck, blind ing out everything else. 2. WRITING TYPOGRAPHY If you look at text as an interface, typography is its usa bility. Common text editors are typographically weak (small font, tight leading, random measure, lack of whitespace). In addition, few people have the professio

Marcos Weskamp. Jeffrey Zeldman. Giova nni De Mauro. READING TIME gives you an approximation of how long it will take to read your text. Joshua Brewer. font type. the iPad has the power to drag you in and make you forget t he world around you. Matthew Solle. Be n Sekulowicz. Aza Raskin. Jay Nelson. Liz Dan zico. leading and contrast are carefully set for the best writing experience both in portrait and landscape mode. Juho Viitasalo. Indra Kupferschmid. If we sell 100. Kari Pätilä. Stefan Seiz. the awkward keyboard. 5. Christian Steinert. text size. Stephan Seidt. 4. Guido Mingels. Paul van der Laan. KEYBOARD EXTENSIONS provides arrow keys and punctuation. column width . WHY IPAD? ================================================== In spite of its passive character. Vitor Lourenço . send a mail to writer@informationarchit ects.) 3. Scott Thomas. Cursor time shows you in minutes and seconds up to where the cursor is. Wolfgang Blau. (Writer uses a monospaced font called Nitti Light created and optimized for iPad by the type wizards at Bold Monday. Antonio Caru sone. Moritz Zimmer. The Design Observer Group. we are also working on a desktop version with an advanced focus mode and ve ry cool editing features. Subscribe to our twitter feed (@iawriter) if you want to stay up to date. NOT HAPPY? ================================================== The good news: We're open to suggestions at http://twitter. ================================================== 5. Aegir Hallmundur. DROPBOX allows web synchronization of your documents from iPad to the cloud. Mike Rundle.com/iawriter If you'd like to write us a love letter. ================================================== 4.000 apps we will hire someone to do just that. The desktop app is schedu led for end of January 2010. Marc-Alexandre Cartiant. Yes. Matt Roberts. we'll invest all the money w e make into improving the product based on your feedback. Om Malik. Paul Baro n. BETA TESTERS AND CONTRIBUTERS ================================================== Erik Spiekermann. Alan van Roemburg. ================================================== 3. Nobuyuki Hayashi. We disabled smart qu otes to keep you focused on what you say and not how you type. John Boardley. and the L . Bodhi Philpot.nal skills to design digital text. In Writer. Daisuke Don H orie. Takeshi Tanaka. Dan Oliver. Jürgen Siebert. Raphael Schaad. Alexander Limi.jp The bad news: Don't expect us to answer all mails or tweets. This is why we decided to start with the iPad even though i t would have been much easier to create a desktop app. Michael Donohoe. Jean Snow. Patrick Algrim. Anatole Varin. Khoi Vinh. Craig Mod. the stubborn iOS and it s many other faults. Tina Roth Eisenberg. For now. Edial Dekker. Mark Boulton. Ro bin Sloan. Pau l Bakaus. The font transports the provisory character of drafting and forces you to read slowly and precisely without being tedious t o look at.

egendary Shane Berry. . Special thanks to Yumiko and Akira.

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