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Published by: Ezekiel D. Rodriguez on Oct 12, 2008
Copyright:Attribution Non-commercial


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Photographic skills can make you capable of producing your own photos for specific communication purposes, such as information, education and promotion. The 35-mm (millimeter) still camera has long been used for professional photography. Recent advances have improved on the 35-mm camera by such improvements as electronic focusing exposure, timed exposure and automatic spool control. Photography can be a lifetime endeavor in the same way that it can become a professional work. One advances his photographic skills along with acquaintance with his tools consisting of the camera equipment and its accessories such as

Compositio n Visual communicators should always be concerned about how people look at a pictorial and graphic materials. What does visual viewer learn and infer from the visual materials? Behaviorists give importance to recall as one sees the picture. Psychologists, however, say that perception must be efficient and effective for better communication. Perception can be improved by overcoming perceptual obstacles. What pattern of eye movement does the visual suggest? Viewers old to look at the upper left-hand portion

Several features should be studied by one who wishes to get beyond mere amateur photography. Among these are; Film loading and the film ASA. The Single Lens Reflex (SLR) view finder and composition. Lens opening (f/stop) and exposure. Shutter speed and timed exposure. Natural and artificial lighting. Lenses, including macro and micro lenses. Filters

Here are some hints for composing photographic pictures
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Give prominence to the main subject over other elements. Eliminate distracting backgrounds. While seeking dramatic angling, avoid necessary distraction of images. Like the rule of thirds; “divide a picture area in thirds both vertically and horizontally the center of interest should be near one of the interactions of the line” Avoid splitting a picture exactly in the half such as by a horizontal line of the horizon. Elements in the foreground (a leaf, branch, tree trunk) improve picture perceptive and interest.


Depth of field relates to the distance between subject and scenery. This is controlled by varying he distance between you and your subject, the kind lens and the f/stop selected. Shallow depth makes the subject more dramatic. Narrow depth can make scenery more striking.

Photographic Slides Producing Slides Slides are small photographic transparency individually mounted for one-at-a-time projection. Maps, charts, tables and other detailed subjects can be presented more effectively through slides and their enlarged images on a screen. Slides presentation allow flexibility since they can be sequenced in trays called CAROUSELS and rearranged according to text changes. They are best used as a large medium.

Some tips in designing slides The horizontal, vertical format best covers the projected viewing area. Visual should be simple, uncluttered following a single concept. Minimum verbage of not more than six words per line and six fewer lines in a transparency. Keywords maybe used as “HEADLINES” on visuals. Legibility is important. Used letters at least 3/16 inch high.

AV showmanship for slide presentation

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Use a remote control device. Stand at the side of the room and maintain eye contact with the audience, while keeping an eye on the slides. Ensure sequential order of your slides. Avoid being “TALKY”. Use gray and black slide in a talky section rather than an irrelevant slide on screen. Consider adding music to live or recorded narration. Begin and end with a black slide.

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