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Facebook Marketing

Strategies To Connect & Stay Connected With Loyal Fans

Social Media Training & Consulting www.webfriendly.me

Monday Night Meetup Group www.internetmasterminds.ca

Matt Astifan Internet Marketing

Sept 19th, 2pm-2:45pm: The Social Science Of B2B Connections Sept 19th, 3pm-4pm: Strategies To Connect & Stay Connected With Customers on Facebook Sept 21st, 10am-12pm Secrets Of A Social Media Campaign

Sept 19th to 23rd, 2011 webfriendly.me/socialmediaweek

@WebFriendly #WebFriendly

At The Corner Of Cordova & Cambia Hotdesk membership - 9am-5pm Equivalent of 10 business days’ access $150 per month Full Membership - 24/7 Access Permanent desk, access to all events $300 per month

Danny 604-376-9581 danny@itjournalist.com

Common Questions Asked
How do I save time marketing on Facebook? How do I secure my privacy on Facebook? How do I get real results with Facebook? What’s the difference between a personal profile and a Fan Page?

@WebFriendly #WebFriendly

Fan Pages For Business VS Personal Profiles For Business
Fan Pages
Create Targeted Advertising To Fans Allow Prospects To Avoid Sharing Personal Information Creating Landing Pages Collect Double Opt-in Email Addresses Indexed On Google Send Private Messages / All Users Send Private Messages / One User Add Admins To Help Manage Profile Manage Multiple Pages Manually Add People To Your Profile Limited To 5000 Users

Profiles

x x x x x x x x x x x

Migrate Your Personal Profile To A Fan Page: on.fb.me/profiletobusiness
(only your photos and friends will be moved. No other content will be moved. You will still be able to log in from your original email address and password)

@WebFriendly #WebFriendly

"Up until recently, the default on the web has been that most things aren’t social and most things don’t use your real identity. We’re building toward a web where the default is social." - Mark Zuckerberg

@WebFriendly #WebFriendly

Part 1: Facebook Profiles, How To Tell Your Story With Facebook Part 2: Facebook Pages, How To Design Landing Pages To Turn Visitors Into Fans Part 3: NewsFeed Optimization, The Secret Sauce To Facebook Visibility

@WebFriendly #WebFriendly

Facebook Profiles How To Tell Your Story With Facebook

@WebFriendly #WebFriendly

But... what about privacy?

Your Privacy = No Privacy

facebook.com/mattsmedia

Who Should & Who Shouldn’t Have Public Profiles: Should
Entrepreneurs Authors Speakers Coaches Marketers

Shouldn’t
Children & Teens Famous People Rioters Criminals ect My mom

@WebFriendly #WebFriendly

Alright, let’s talk Fans

@WebFriendly #WebFriendly

Part 2: Facebook Pages, How To Design Landing Pages To Turn Visitors Into Fans

@WebFriendly #WebFriendly

520x640+

180x350 96x67

Like my page

Specific Benefit

Like my page Specific Benefit

Like my page

Specific Benefit

Like my page

Specific Benefit

How To Install Custom Fan Page Landing Tabs iFrames, Apps & The Reveal Tab

@WebFriendly #WebFriendly

iFrame

Reveal tab -->

AppBistro.com

facebook.com/mattastifan

facebook.com/NicksFanPage

Step 1

Like my page Specific Benefit

Step 2

Step 3

Step 4

3 months Under $90 320 new fans 987 unique visitors 32.4% conversion to Like

@WebFriendly #WebFriendly

Guess how many downloads?

+
North Social “Exclusive” App results: 3,200 downloads 3 months 7 ebooks

@WebFriendly #WebFriendly

NewsFeed Optimization The Secret Sauce To Facebook Visibility

@WebFriendly #WebFriendly

Facebook EdgeRank Algorithm
Affinity: Relationship between people and pages Weight: Amount of comments, likes, links, tags, ect Time Decay: How long ago the post was created

@WebFriendly #WebFriendly

Weight:
• Comments • Likes • Photo/videos/location tags • Mobile photos/videos • Photos/videos • @Mentions • Questions • Events • Links

Affinity:
• Engagement on each others posts • Public/private messages to each other • Photo/video/location tags & mentions together • Mutual friends, fan pages & groups • Mutual activities & interests • Events attended together • Phone calls to each other

@WebFriendly #WebFriendly

Best Days To Post

Research

Best Times To Post 11am 3pm 8pm

graph source: danzerrella.com

Be Engaging On Facebook 9 Tips To Get More Comments & Likes

@WebFriendly #WebFriendly

Tip #1: Ask For & Share Opinions

@WebFriendly #WebFriendly

Tip #2: Post Contests and Trivia

@WebFriendly #WebFriendly

Tip #3: Interact with Posts

@WebFriendly #WebFriendly

Tip #4: Ask Questions

@WebFriendly #WebFriendly

Tip #5: Attach Photos

@WebFriendly #WebFriendly

Tip #6: Attach Videos

@WebFriendly #WebFriendly

Tip #7: Discuss Current Events

@WebFriendly #WebFriendly

Tip #8: Include Link Previews in Posts

@WebFriendly #WebFriendly

Tip #9: Mention Friends & Pages In Posts

@WebFriendly #WebFriendly

Free Bonus: Give Away Free Stuff

@WebFriendly #WebFriendly

timely.is

@WebFriendly #WebFriendly

webfriendly.me twitter/webfriendly facebook/webfriendly matt@webfriendly.ca

Bonus: Facebook Ads

How Social Ads Can Reignite A Dead Page 1. Like Story 2. Post Story 3. Post Like Story

@WebFriendly #WebFriendly

1. Page Like Story

Friend’s Photo & Name
The photo and link take you to this friends profile

Page Name Full name of
Page is preserved (up to 70 characters)

Page Image Thumbnail
50px wide, 50px high (same as thumbnail managed by Page; aspect ration is preserved). Takes you to page.

Like Clicking on it
makes you a fan of the page.

@WebFriendly #WebFriendly

2. Page Post Story

Page Name & Photo
Takes you to Page.

Page Post Takes you
to the permalink for the News Feed story

Comments & Likes
Takes you to the permalink for the News Feed story, where you can comment and/or like story as well

Share Allows you to share the
Page post on your profile or send as a message to a friend

@WebFriendly #WebFriendly

3. Page Post Like Story

Friend’s Name & Photo
The photo and link take you to this friends profile

Page Name Takes
you to the Page.

Comments & Likes
Takes you to the permalink for the News Feed story, where you can comment and/or like story as well

Page Post Takes you
to the permalink for the News Feed story

@WebFriendly #WebFriendly

Select Page Select Sponsored stories

Choose story type

View ad preview

@WebFriendly #WebFriendly

Optimize Ads: 5 Pictures - 5 Interest - 5 Descriptions

The ad on the left targets woman • ages 30-55 • Married • Interested in Internet marketing

The ad on the right targets men • ages 30-55 • Single • Interested in business

@WebFriendly #WebFriendly

$21.84 / 18 = $1.21 per fan

@WebFriendly #WebFriendly

Facebook ad copy that works:
“Click Like if you love [insert topic]” “Give a thumbs up if you love [insert topic]” “What do you think of my new fan page?” “Report this person to your [person in change of decisions]” “Can this [insert animal] get more [results] than you?”

@WebFriendly #WebFriendly

webfriendly.me twitter/webfriendly facebook/webfriendly matt@webfriendly.ca

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