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of III and IV Semester Semester III Subject Title Total Marks 100 100 100 100 100 100 100 100 No. of Hours 4 4 4 4 4 4 4 4 Credit
C-301 C-302 C-303 C-304 E-301 E-302 E-303 E-304
Cost and Management Accounting Business Laws Strategic Management Knowledge Management Elective –I Elective –II Elective –I Elective –II
4 4 4 4 4 4 4 4
Semester IV Subject Code C-401 C-402 C-403 E-401 E-402 Title Total Marks 100 100 100 100 100 No. of Hours 4 4 4 4 4 Credit
Logistic and Supply Chain Management Entrepreneurship and Project Management Business Ethics and Governance Elective –III Elective –IV
4 4 4 4 4
Elective –III Elective – IV Project Report Viva-voce
100 100 100 100
4 4 6 -
4 4 3 3
Duel Electives The elective papers will be offered in the areas of Marketing, Finance, Human Resources (HR), and Systems. The students should choose any Two of the following elective areas in the beginning of the third semester of MBA. Specialization will be offered with minimum of 20 students. Marketing (Elective) I. Services Marketing II. Advertising and Brand Management III. International Marketing IV Sales and Distribution Management Finance (Elective) I. Security Analysis and Portfolio Management II. Financial Institutions and Services III. International Financial Management IV. Strategic Investment and Financing Decisions HRM (Elective) I. Global HRM II. Management of Industrial Relations III. Performance Management IV. Management of Change and Development
Systems (Elective) I. Data Warehousing and Data Mining II. E-Commerce. III. Systems Audit IV. Decision Support Systems
Cost and Management Accounting 1. Introduction to management accounting: Management accounting vs Cost accounting vs. financial accounting, role of accounting information in planning and control, cost concepts and managerial use of classification of costs. The management process and accounting. 2. Cost analysis and control: Direct and Indirect expenses, allocation and apportionment of overheads, calculation of machine hour rate and labour hour rate. 3. Costing for specific industries: Unit costing, job costing, cost sheet and tender and process costing and their variants, treatment of normal losses and abnormal losses, inter-process profits, costing for by-products and equivalent production. 4. Marginal Costing: Introduction, Application of Marginal costing in terms of cost controlIncome determinants under marginal cost- Absorption Cost Vs Marginal Cost. Key or Limiting Factor. 5. Break-even-analysis: concept of cost-volume-profit relationship-Profit Planning – make or buy decision- Selection of suitable product mix- desired level of Profits – Determination of Break even point, Break-even-graph and assumptions of BEP, importance, Margin of safety and angle of incidence. Application of BEP for various business problems. 6. Budgetary Control: Budget, budgetary control, steps in budgetary control, Fixed vs Flexible budgets, different types of budgets: sales budget, , cash budget, production budget, master budget, budget reports for management control. Zero based budgeting. 7. Standard Costing: Standard Cost and Standard Costing, standard costing vs. budgetary control, standard costing vs. estimated cost, standard costing and marginal costing, analysis of variance, material variance, labour variance and sales variance. -Inter-firm comparison 8.: Case study References 1. M.N.Arora: Cost and Management Accounting, Vikas Publication, New Delhi, 2009.
Excel Books. M. New Delhi. Srijit Chakraborty: Mangagemnt Accountancy.Jain. New Delhi.L. Ashish K Battacharya: Cost Accounting for Business Managers. Hrishikesh Chakraborty. Delhi. S. Oxford University Press. John Wiley & Sons. 2003.Narang: Cost and Management Accouning. New. New Delhi..2010 11. New Delhi. New Age International (P) Ltd. 2010 8. Colling Drury.. Inc.P. Tim Hughes: Key Accounting Management in Financial Services.. Elsevier.2 S. Thukaram Rao. New Delhi.Chand and Company Ltd.P. Managerial Accounting. Khan and Jain: Management Accounting.2008 4. 2009 3. 2009 7. Management Accounting. New Delhi. Publishers. Pearson. 13. K. Tata MCGraw-Hill Publishing Co. 2010 6. 2010 10. 1997. Sumdem. Jawaharlal: Advanced Management Accounting. Hyderabad.Pandi Kumar: Cost and Management Accounting. M. 2001. Kalyani Publications. Cengage learning. Peter Cheverton. 2009 5. 12. James Jiambalvo. Strattom: Introduction to Management Accounting. Kogan Page India Private Ltd.E. 2008 9.Secundrabad. Management and Cost Accounting. Horngren. New Delhi. . Bhabatosh Banerjee: Cost Accounting. PHI Learning Private Ltd.
K. Consumer Protection Act. 1986: Introduction to Act – Consumer Right –Machinery for Redressal of Consumer Grievances. Cengage learning. . 1872 – Nature of the Act and Classification of Contracts – Essentials of a Valid Contract – Offer and Acceptance – Capacity – Consideration –Free Consent –Legality of Object –Performance of a Contract – Discharge of a Contract – Breach of a Contract and Remedies.1956-Nature and Types of Companies – Formation – Memorandum of Association-Articles of Association –Kinds of Shares –Duties of Directors-Winding up.Duties and Rights of Principal –Duties and Rights Agents Principal’s Liability for the Acts of the Agent. Mumbai. Ravindra Kumar:Legal Aspects of Business. Sultan Chand. 7 Company Act. 8 Case study References 1. S.Personal Liability of Agent –Termination of Agency.Maheshwari: A Manual of Business Laws. N.Registration – Tests of Partnership-Duties and Rights of Partners – Dissolution of Partnership. 3. Contract of Agency: Meaning and Nature of Agency – Kinds of Agents –Creation of Agency. 1932: Meaning and Essentials of Partnership. 2009. 4. 6.N.Business Law 1. Importance of Commercial Law: The Indian Contracts Act. 1881: Characteristics of Negotiable Instruments – Kinds of a Negotiable Instrument – Endorsement – Presentation of Negotiable Instrument – Discharge of a Negotiable Instrument.Information Technology Act 2000.D. Sales of Goods Act: Introduction to Act – Distinction between Sales and Agreement to Sell – Conditions and Warranties – Performance of Contract of Sale –Transfer of Ownership – Rights of an Unpaid Seller. Tata McGraw Hill.. Pathak: Legal Aspects of Business. S. Indian Partnership Act. 2. 5. New Delhi. Himalaya Publishing House.Kapoor: Business Law.Maheshwari. New Delhi. 4. Negotiable Instruments Act. New Delhi. 2010 3.2009 2.
New Delhi. S. New Delhi. Excel Books.C.Goyal: Business Law for Mangers. G. Tata McGraw Hill.S Gulshan: Business Law.K. S. 2007. New-Age Publishers.Garg. 2008 9. P.Sareen: Business Law. New Delhi.Gulshan. Satish B. PHI Learning. 10. 2010.K. Chandra Bose: Business Law. K. 8.Kapoor: Business Law Including Company Law. New Delhi. 2010. 2010 7. New Delhi. V. 2010 . New Delhi.5. 6. Biztntra.S. Kalyani Publication. Mathur: Business Law.K.
Evaluating company resources and competitive capabilities – SWOT Analysis – Strategy and Competitive advantage. 7. Strategy and culture connection . Exit and Entry Barriers .Determining strategic Directions – Developing Human Capital and Social Capital – Balanced Scorecard. strategies and competitive advantage in diversified companies 6.Strategic Management 1.Organisational Values and Their Impact on Strategy – Resource Allocation – Planning systems for implementation. business and functional levels.Diversification Strategy . Strategic Management as a process – Developing a strategic vision. Acquisitions.Role of the strategist – using qualitative and quantitative benchmarking to . Environmental Scanning: Industry and Competitive Analysis – Methods. Strategies and competitive advantages in diversified companies and its evaluation. 3. Strategic Leadership: Strategic Leadership and Style – Role of Top-Level Managers – Key Strategic Leadership Actions . BCG Matrix. Porter’s Value Chain Analysis. Policies – Factors that shape a company’s strategy – Crafting a strategy. GE Model. Restructuring and Diversification Strategies: Turnaround Strategy.types of diversification strategies. 2. Types of Strategies – Tailoring strategy to fit specific industry 5. 4. Takeovers and Joint Ventures. Introduction: Concepts in Strategic Management. Strategy Implementation : Strategy and Structure.Operationalising and institutionalizing strategy .Formulation of strategy at corporate. Strategy and Leadership. strategies for Mergers.Strategies for competing in Globalising markets and internet economy .Porter's Five Force Model. Mission.Measuring performance – appropriate measures. Competitive Advantage of a Firm. Strategy Formulation : Strategy Framework For Analyzing Competition. the concept of core competence. Strategy Evaluation and control – Establishing strategic controls . Objectives. Strategic Analysis and Choice: Tools and techniques. Management of Strategic Change.
strategic information systems – problems in measuring performance – Strategic surveillance -strategic audit 8. Himalaya Publishing House.evaluate performance .Mathur: Strategic Management. New Delhi. Cengage learning. New Delhi. New Delhi. 2008. Case study References 1 .2010 2. New Delhi. New Delhi. 2009 4. Tata McGraHill. B. Amita Mital: Cases in Stratagic Management. 2008 7. New Delhi.Appa Rao. Hitt A : Strategic Management. Shiva Rama Krishna: Strategic Management and Business Policy. P. 2009 5 . Adrian Haberberg&Alison: Strategic Management. MacMillan Pulishers. New Delhi. 12/e. 2010 6. 2003. Concepts and Cases. New Delhi. Wiley India.Subba Rao: Business Policy and Strategic Management.. R. 8. Kazmi: Strategic Management and Business Policy. New Delhi.Hiriyappa: Stratagic Management. 9.Srinivasn: Strategic Mangement. 2009 Peter Fitxroy: Strategic Management. 2009 10. Excel Books. U. 2009 3. . Oxford University Press. 2008 . Parvatheshwar Rao. Tata McGraw Hill. New Delhi. PHI Learning. Vijaya Kumar P.C. Thompson & Strickland: Strategic Management. Tata McGraw-Hill. New Age Internationals. 11.
Learning and Change – Managing Innovations Continuous Learning .Knowledge Audit – Brain Drain and Brain Gain – Effective Career Planning – Building Competitive Advantages through Training and Development 7 Learning Organizations – Knowledge Management in Indian Organizations – Mystique of a Learning Organization – Balanced Scorecard .Knowledge Network .organizational Knowledge processes – conversion of Knowledge Organizational Knowledge Management – Technology Enablers – 3. 5 Technologies and Knowledge Management – Information Technology and Knowledge Management – E-Commerce and KM – Total Quality Management and KM – Benchmarking Customer Relationship and Knowledge Management – Measuring Knowledge Management 6 Human Resources and Knowledge Management – Managing Knowledge Worker – Neuro Linguistic Programming(NLP) – Strategies for Human Capital and Talent Management – New Vistas – Job Hopping .Knowledge Indexing and Processing – Knowledge analysis on-line Analytical Processing.Implementation of Knowledge Management-Knowledge Management and Knowledge Sharing – Knowledge Dynamics – Principles of Knowledge Management.Knowledge Management 1 Introduction to Knowledge Management -Definition. Drivers of Knowledge Management – Pillars of Knowledge Management .information.Knowledge based products – Inventory Management – Supply Chain Planning – Seven layers of Knowledge Management – Success factors of Knowledge Management Implementation 4 Knowledge Management Systems and Tools.knowledge – Basic types of Knowledge – Knowledge Capital – classification of organizational Knowledge and Knowledge life cycle.Scope and Significance Knowledge Management – Techniques and difficulties in Knowledge Management .Knowledge Mapping Techniques – Core issues of implementation – Methodology of implementation and Acquisition Tools.RICE Model . 2 Essentials of Knowledge Management – Data.
2009 7 Shelda Debowskl: Knowledge Management. 2009 5 B. 2008 1 . Pearson Education. Hyderabad. New Delhi. New Delhi. Excel Books.2009 4 Daryl Morey: Knowledge Management. Elsevier. Duvuri Publication.8 Case study References RL Nandeshwar. 6 Donald Hislop: Knowledge Management in Organisation. 3 Sudhir Warier E: Knowledge Management Vikas Publishing House Private Limited. 2007 8 Stuart Barnes: Knowledge Management System. 2007. Fernandez: Knowledge Management. New Delhi. 2008 9 Manadan Mohan Rao: Knowledge Management Tool and Techniques. Cengage learning. 2009. New Delhi. New Delhi. Himalaya Publication. New Delhi. 2006 10 Rajesh C. New Delhi.Jampala: Knowledge Management. Rathan Reddy: Knowledge Management. University Press. . BalaKrishna: Change and Knowledge Management. Oxford University Press. Wiley India. 2010 2 Irma Becerra.
5.IV Semester Logistics and Supply Chain Management 1. Logistics and Competitive strategy: Competitive advantage – Gaining Competitive advantage through logistics – The Mission of Logistics Management .Supply chain IT in practice . Transporting and Pricing Products: sourcing decisions in supply chain – transportation in the supply chain – transportation infrastructure – suppliers of transport services – basic transportation economics and pricing – transportation documentation .Models in Logistics Management . Coordination and Technology in Supply Chain: Lack of coordination and Bullwhip Effect . Sourcing.Role of IT in the supply chain – Customer Relationship Management –Internal supply chain management . 3.Case studies.Impact of lack of coordination.Value added services – Customer satisfaction and success – Time based logistics . 4.Information technology and the supply chain. Measuring logistics costs and performance: The concept of Total Cost analysis – Principles of logistics costing – Logistics and the bottom-line – Impact of Logistics on shareholder value customer profitability analysis –direct product profitability – cost drivers and activity-based costing.pricing and revenue management in the supply chain – 6.The changing logistics environment . Logistics and Supply chain relationships: Benchmarking the logistics process and SCM operations –Mapping the supply chain processes – Supplier and distributor benchmarking – setting benchmarking priorities –identifying logistics performance indicators –Channel structure – Economics of distribution –channel relationships –logistics service alliances.Logistics to Supply Chain Management – Focus areas in Supply Chain Management. .2. Customer Service Dimension: The marketing and logistics interface – Customer service and customer retention – Service-driven logistics systems – Basic service capability – Increasing customer expectations .Integrated supply chains – Supply Chain and Competitive performance . .
Excel Books. Managing global Logistics and global Supply Chains: Logistics in a global economy – views of global logistics. B. 2009 7. New Delhi. Donald J. TMH. Cengage learning. Donald Waters: Global Logistics. New Delhi. 2010 4. Sunil Chopra and Peter Meindl: Supply chain Management: Strategy. D. New Delhi. Acharyulu: Logistics and Supply Chain Management.Closs. 2003. PHI Learning Ltd. 2009 11. References 1. 2010. R.2010 10. John J Coyle: A Logistics Approch to Supply Chain Management. MacMillan Publishers. Edward J Bradi.Case study. Narayan Rangaraj: Supply Chain Management in Competative Advantage.2009 8. 2009 .Mohanthy: Supply Chain Management. New Delhi. Planning and Operation. 2010 9. 3.global operating levels – interlinked global economy – The global supply chains -Global supply chain business processes –Global strategy –Global purchasing – Global logistics – Channels in Global logistics –Global alliances –Issues and Challenges in Global supply chain Management – 8.P. Routledge Publishers. New Delhi 2009 5. K. Biztantra. Kogan page.Rahul V Altekar: Supply Chain Management. Jaico Publishing House. TMH.Sridhar Butt: Logistics and Supply Chain Management.Agrawal: Logistics and Supply Chain Management. New Delhi. New Delhi. Pearson Education. 2009 12. New Delhi.Bowersox and David J. Logistical Management: The Integrated Supply Chain Process. 2009 6.Alane E Branch: Global Supply Chain Management and International Logistics. 2/e. New Delhi.K. Himalaya Publishing.Rajashekhar.7.Anurag Sexena: Logistics and Supply Chain Management. 2. New Delhi.
6.Entrepreneurship and Project Management 1: Entrepreneurship: Importance.Allocation of Capital – Project Planning and Control . SISI. Problems of Women Entrepreneurs.Replacement Policy 7. 4 Creativity and Entrepreneurship Sources and Methods of Ideas Planning and Development of Programmes E-business Ventures. Women Entrepreneurship – Role & Importance. Characteristics and Qualities of Entrepreneurship. Entrepreneurial Development Institutes.Quality assurance.Rate of Return from projects. Universities and other Educational Institutions offering Entrepreneurial Development Programme. Profile Women Entrepreneur.Portfolio Risk. Cengage learning. NIESBUD. Planning and Evaluation of Projects: Growth if Firm . 2: Role of Government Role of IDBI. Hisrich: Entrepreneurship.Post Completion Audit.Role of Entrepreneurship.Factors inducing growth. Ethics and Social Responsibilities. 8: Case Study References 1.New Delhi. 2009 2.Strategic investment – Growth rate decision .Project Feasibility Study – Cash Flow Projections – Role of study group. Risk in Corporate Investment Decision: Project Risk Analysis . 3: Training: Designing Appropriate Training Programme to inculcate Entrepreneurial Spirit. New Delhi. Narayana Reddy: Entrepreneurship. 5.Risk Management in Corporate Investment Decision . Feedback and Performance of Trainees. TMH. Training for New and Existing Entrepreneurs.2010 .Project quality management techniques. DIC Financial Institutions Commercial Banks. New Venture Management – Emerging Trends. International Project Management : Problems in managing International projects – Local Instaurations and culture – Geo-national issues – Project mentoring and communication – risks contingencies in International Projects.Post Planning of Project.
New Delhi. Shivathanu Pillay: Project Management.2010 . 2007 5.Nandan: Fundamentals of Entreprenuership. Wiley India Publishers. New Age International . Sage Publication. Rajeev Roy: Entrepreneurship.Nagarajan: Project Management. 2009 6. 2009.Gangadhar. Oxford University Press. New Delhi.2010 8. New Delhi. Prasanna Chandra: Projects. New Delhi. 2009 9. 7. Narsimha Chary: Entreprenuership Development. University Press. New Delhi. K. New Delhi. TMH. New Delhi.2010 V. 4.3. Jack R Meredith: Project Management. Kathrin Koster: International Project Management. PHI Learning. H. New Delhi. Kalyani Publishers.2010 10.
Agents and Institutions in Corporate Governance: Rights and Privileges of-ShareholdersInvestors’ Problems – Other stakeholders-Board of Directors.Sarbanes-Oxley Act2002 – SEBI’s Intiatives – Various Committee Reports on Corporate Governance 6. Social Ethics – Business Ethics and Law – Ethics in Work Place – Ethical Decision Making. Ethical Issues in Human Resource Management . Concepts and Theories of Business Ethics. Marketing Ethics- Product Safety and Pricing – Strict Products Liability – Ethical responsibility in Product.Role of Auditors.Advertising and Target Marketing – Ethics of Sales.Cases. Ethics and Indian Business – Impact of Globalisation – Reasons for Unethical Practices among Indian Corprations – Development of Indian Capital Markets – Major Indian Scams – Reasons for Unethical practices – Various studies on Ethical Attitudes of Managers.Genesis and Growth of HRM – HR related Ethical issues – Institutional Culture – Financial Management and Ethical Issues – Frauds in Banks – Measures Against Bank Frauds – Constraints to Ethical Practices Indian Nationalized Banks – Frauds in Insurance Sector. 5. Importance of Business Ethics – Values and Ethics – Nature and Goals of Business Ethics – Morality.Duties and responsibilities of Auditors. Advertising and Product Placement – Consumer Autonomy 4. 3.Business Ethics and Governance 1.Normative theories – Ethical theories in relation to Business – Management and Ethics – Indian Ethical Traditions 2. . Corporate Governance: An overview – Theory and Practice of Governance. Virtues.Indian model of Governance – Good Corporate Governance – Land marks in emergence of Governance OECB Principles.
New Delhi. Excel Books. Daniel Albuquerque: Business Ethics. New Delhi 2009 8.C.Ragavan: Human Values in Professional Ethics.Role of Government – Corporate Governance in Developing and Transiting Economies – Indian Scenario. 2010 3. New Delhi. Sage Publishers. A.2009 6.Environmental Concern – Role of Media – Public Policies in Governance. New Delhi. New Delhi. New Delhi. 2010 . 2010 4.K Mandal: Ethics in Business and Corporate Governance. Prabakaran: Business Ethics and Corporate Governance. 2010 5. Pearson Education. TMH. Oxford University. New Delhi. Velasquez: Business Ethics. Subash Chandra Das: Corporate Governance in India. David Martin: Corporate Governance.Shekhar: Ethical Choices in Business. S. R. Corporate Social responsibilities. 8 Case Study References: 1. Manuel G.2009 10.C.7. New Delhi. Oxford University Press. New Delhi. Jayasree Suresh. S.Corporation in a Global Society. 2009 2. PHI Learning.2010 7. PHI Learning.Fernando: Business Ethics. Viva Books. New Delhi. 2010 9.S. Bob Tricker: Corporate Governance. Sultan Chand.B.
Customer Relationship Marketing: Relationship Marketing. services in the modern economy. Creating value in a competitive market: Positioning a service in the market. the nature of service consumption. Classification of services. New Delhi. 6. services as a system. setting communication objectives. 4. new service development. cyberspace and time. understanding customer needs and expectations. The physical evidence of the service space. 2. foundations of pricing objectives. 5. pricing and demand. Case study References 1 Rajendra Nargundkar: Services Marketing. Oxford University Press. value addition to the service product. Govind Apte: Services Marketing. customer loyalty. establishing monetary pricing objectives. marketing communication mix.Marketing (Elective) Services Marketing (Elective-I) 1. New Delhi 2010. Marketing plans for services: The marketing planning process. The role of intermediaries. selecting the appropriate customer portfolio. Christian Gronroos: Service Management and Marketing. Understanding services marketing: Introduction. Service promotion: The role of marketing communication. putting service pricing strategies into practice. 7. Planning and managing service delivery: Creating delivery systems in price. Implication for communication strategies. 3. marketing services Vs. Services market segmentations: The process of market segmentation. 2. 8. planning and branding service products. TMH. Physical services. creating and maintaining valued relations. Wiley India.2010 3. Pricing strategies for services: Service pricing.2009 . New Delhi. Strategic responses to the intangibility of service performances.
Douglas Hoffman K: Marketing of Services. Vasanthi Venugopal: Services Marketing. 2009 6. 2009 8. Kalyani Publications. Cengage learning. Pearson Education.Ravi Shanker: Services Marketing. New Delhi.4. New Delhi. 2010 9. Nimith Chowdhary: Marketing of Services. Sage Publication.2009 . MacMillan Publishers. Verma: Services Marketing. 2010 5. 10. 2010 7 Harsh V. Excel Books. Gurudev Singh Thakur: Services Marketing. Himalaya Publishing House. New Delhi. New Delhi. New Delhi. Audrey Gilmore: Services Marketing and Management. 2008. New Delhi.
Brand over Time – Stages of concept Management –Challenges facing Brands – Brand Revitalisation and Elimination – Brand and Firm – Brand valuation. competitive share.Advertisement effectiveness: Pre-testing. 5.Advertisement and Brand management (Elective-II) 1. state. a critical appraisal.Sources of themes: Adapting presentation to medium campaign. advertisement in marketing mix. contract. decision models. production traffic copy. Advertisement: Visual layout. 6. Competition and Brand. determining optimal expenditure. USP. positioning.Role of advertisement agencies functioning of advertisement agencies. art work. brand image. retail. insertions. experimental designs.Concept of Brand. devices to get greater readership interrelation . sales response and decay. 3. Sangeetha Sharma: Advertising. effective use of words. industrial. 2. Brand Extensions . Advertising: Changing concept. Advertisement budgets: Types. PHI Learning. Case Study References: 1. post testing. media research. institutional. role of advertising in a developing economy. client agency relationship. purchase proposition and creative interpretation. New Delhi. Organizing for Advertising: Advertising department and advertisement manager. media scheduling. Advertising agency skills and service. types of advertisement consumer. objectives and functions . Advertisement media: Characteristics. optimizing and non optimizing approaches. 4. communication.2009 . media selection.Brand equity – Brand Inside and Outside 7.Brand Evolvation –Brand Positioning – Brand and consumers . trade and professional. 8.
2010 12. S.A. 2010 8. Excel Books. 2008 5. New Delhi. New Delhi. New Delhi.ichard Eliott: Strategic Brand Management. New Delhi. Himalaya Publishing House. Alan D Souza: Advertising and Promotion. Ronald Lane: Advertising Procedure. Larry percy: Stratagic Advertising Management. New Delhi. New Delhi.. Helen Edwards: Creating Passion Brands. 2010 . S. 2008 7.Chunawalla: Foundations of Advertising. New Delhi. Vakas Publishing House.2.L. 2010 9. 2009 4. Shimp: Advertising and Promotion. Himalaya Publishing House. Pearson Education. Oxford University Press. New Delhi. 2009 10. R. New Delhi. Shhkazmi: Advertising and sales promotion. TMH. 2008 11. Jaico Publishing House. Oxford University Press. YLR Moorthy: Brand Management. New Delhi. Brad Van Auken: Branding. New Delhi. 2009 6. Shah. Cengage Learning.Gupta: Brand Management. Kogan Page Publication. 2010 3.
Foreign Manufacturing Strategies With Direct Investment. 4.Export Marketing: Export Policy Decisions of a firm. Export costing and pricing. Cengage Learning. 7. 5.New Delhi. . International product management: International product positioning. international market segmentation and targeting . 2. .Difference between international and domestic marketing . trends in foreign trade. brands in International Market. Product saturation Levels in global Market. Challenges in Managing An international Distribution Strategy Selecting Foreign Country Market intermediaries. the political legal environment and regulatory environment of international marketing. Pricing and Promotion for international Markets: Environmental influences on Pricing Decisions . New products in Intentional Marketing. The management of physical distribution of goods. EXIM policy of India. International Marketing Channels: channels –Distribution Structures. Transfer pricing. Global Pricing – Policy Alternatives. Geographic Expansion–Strategic Alternatives. International market environment: International environment. 3. International product life cycle. International Market Entry Strategies: Indirect Exporting. Canalizing and targeting international market opportunities: regional market Characteristics. Business Customs in International Market. 2009 . Domestic Purchasing. Entry Strategies of Indian Firms. 6. Marketing in transitional economies and third world countries. International Marketing: Scope and Significance of International Marketing. Global Advertising and brandy. Distribution Patterns. Export procedures 8. Direct Exporting .Czinkota: International Marketing. Need for international trade. Product and culture.International Marketing (Elective-III) 1. Technological Environment. Foreign Manufacturing Strategies Without Direct Investment. Case study References 1.Grey Market goods. International Social & culture Environment.
Sak Onkvisit: International Marketing.Raja Gopal: International Marketing. Kotabe.Srinivasan: International Marketing. Philip R.. Kalyani Publishers. 2001 9. Tata McGraw-Hill Co. International Marketing 11/e. 2020 8. Graham. R.2009 10. Jean Pierre Jeannet: Global Marketing Strategies. Jeffrey Edmund Curry: International Marketing. Peloso: International Marketing. Prentice-Hall of India Pvt. 2010 4. U. Ltd. Sage Publications. Cateora. New Delhi. 2009 6. Vikas Publishing House. Ltd. Routledge Publications..2. New Delhi. 3.C Mathur: International Marketing Management. Jaico Publishing House. New Delhi 2008 5. 2009 . New Delhi. 2002. John L. New Delhi. Sunil Gupta: International Marketing. Wiley India. New Delhi. New Delhi. 2010 7. Unversity Science Press.
International Sales and Distribution Management – Nature of International Markets – Selling in International Markets – Legal and Social aspects in International Sales – Pricing and Payment of International Trade –Role of Logistics companies. 2. Recruitment of Sales personnel – Selection and Placement of Sales personnel – Training of Sales personnel – compensating of Sales personnel. New Delhi.Determination of Sales Force – Personnel Selling – Strategies used by Salesmen – Diversity of Selling Situation – Process of Personal Selling – Theories of Personal Selling – Sales organization. 4.Sales and Distribution Management (Elective-IV) 1. Tapan K Panda: Sales and Distribution Management.Richard R Still: Sales Management. Channels of Distribution – Retailing and Wholesaling – Physical Distribution Management – Designing Channel Systems – Channel Management – Channel Information System. Sales Strategy Formulation – Steps in Market Analysis – Transaction Cost analysis – Designing Sales strategy . Case Study References 1. Sales Forecasting . New Delhi. 6. 8.Sales quotas and Territory Management – Managing Sales Expenses – Sales Budgets – Sales Promotion budget and evolution . Introduction: Evolution of Sales Department. Sales Management and Marketing Management – Objectives of Sales Management .Exchange Process – Sales Management cycle – Responsibilities of Sales Manager – Interdependence of Sales and Distribution. 3.Marketing. Physical Distribution Management – Elements of distribution logistics – Cost and physical distribution – Customer service and physical distribution – New techniques in managing distribution. Oxford University Press.Motivating Sales personnel –Monitoring and Performance evaluation – Sales Displays. Pearson Education. 7.Ethics in Sales Management – International Sales Management – Advanced International Selling 5.2009 . 2.
Havaldar: Sales and Distribution Management.3. New Delhi.2009 6.P. P. Tony Carter: Sales Force Management. New Delhi. Mark W Johnston: Sales Force Management. TMH. 2009 5. Duvvuri Publication.Gupta: Sales and Distribution Management. S.A. New Delhi. New Delhi. Jaico Publishing House. Cengage Learning.Adilakshmi: Advertising Sales Promotion and Distribution. TMH.Chunawala: Sales and Distribution Management. New Delhi. Hair. 2008 4. 2009 .L. Sage Publication. 2010 8. S.Venugopal: Sales and Distribution Management. Excel Books. New Delhi. 2009 9. New Delhi. 2009 10. Anderson: Sales Management. 2009 7.Himalaya Publishing House.
active bond management and passive bond management. Regularity systems for equity markets. Securities trading – types of orders. 3. 2.Thomos S Y Ho: Security valuation.Finance (Elective) Security Analysis and Portfolio Management (Elective-I) 1. performance measurement with changing portfolio composition. business risk and financial risk and treatment in portfolio management. bond immunization. Arbitrage Pricing theory. Security Analysis: Macroeconomic and industry analysis and company analysis. Market Efficiency. mean – variance approach. Equity Valuation Model: Discounted Cash-flow techniques: Balance sheet valuation. Active Portfolio Management: Mutual Funds Growth of mutual funds in India. Equilibrium in Capital Market: The Capital Asset Pricing Model. strategies and pricing. option strategies and option valuation. clearing and settlement procedures. Structure. New Delhi. Oxford University Press. Dividend discount models. Bond Analysis: Bond Pricing Theorems. conventional theory. Futures markets. Case study References 1. Convexity. margin trading. Derivatives: Option markets. Investments: The investment environment. 7. Single-index model. earnings multiplier approach. duration. Portfolio risk – measurement and analysis. Price/sales ratio. Performance evaluation of mutual funds. 2009 . classification and functions of financial markets and financial instruments. Portfolio Theory: Concept of Risk. 6. Intrinsic value and market price. Swaps using caps and floors in investment management. Price/ Book value. Economic value added (EVA). P/E ratio. measuring risk and returns. interest rate futures. 5. 4. 8. Stock index futures.
Investment Analysis and Portfolio Management. 11. Gruber: Modern Portfolio Theory and Investment Analysis. Kalyani Publishers. Elton. John Wiley & Sons. New Delhi. New Delhi. New Delhi. 2001. New Delhi.2010 7. William F. Ranganatham : Investment Analysis and Portfolio Management Pearson Education.2009 4. Excel Books. Martin J. S. Jaico Publishing House. Ltd.Bailey: Investments. 2010 . Prasanna Chandra. PHI Learning. Vikas Publishing House. Edwin J. 10. 2009. Robert A Strong: Portfolio Management.Kevin: Security Analysis and Portfolio Management. Shashi K Gupta: Security Analysis Portfolio Management. Punithavathy Pandian: Security Analysis and Portfolio Management. New Delhi. 2001 5. Gordon J. Dhanesh Khatri: Security Analysis and Protfolio Management.Alexander and Jeffery V. 3/e Tata McGraw-Hill Publishing Co. New Delhi. 6.2. 9. MacMillan Publishers. Prentice Hall. 2003. 2009 3. 8. Sharpe. Sudhendra Bhat: Security Analysis Portfolio Management. 5/e. 2002. New Delhi.
8 Case study References 1. Financial services: Asset/fund based Financial services – lease finance. consumer credit and hire purchase finance. Bank capital – adequacy norms and capital market support. credit rating. The Insurance Industry and its regulation. The Basic Theoretical Framework: The financial system and its technology. 2010 M. Unit Trust of India and Mutual Funds. 2004. Financial intermediaries and Financial Innovation. 4. underwriting. The Financial Institutions: A brief historical perspective. An update on the performance of IDBI. A perspective on future role. Framework of Indian CP Market. Development finance vs. portfolio managers. evaluation and forfeiting. R. factoring definition. The factors affecting the stability of the financial system. 3. Reserve bank of India Framework for/Regulation of Bank Credit .Y. spreads. 2. Pension funds. Company Law provisions. The banking Institutions: Commercial banks – the public and the private sectors – structure and comparative performance. RBI-Central Banking. The regulatory framework: SEBI and Regulation of Primary and Secondary Markets. Tata McGraw-Hill. 5. bills discounting. functions.Shanmugham: Financial Services. control by RBI and SEBI. venture capital financing. Financial Services. New Delhi. Efficiency and the Structure of the Insurance Industry. Pension plans today. LIC & GIC. effective cost/interest yield. Merchant Banking: Functions and activities. Insurance: The Economics of Insurance. housing finance. . The Non-banking financial institutions : Evolution. New Delhi. Reinsurance. Life Insurance. 2. 6. interest rates. bankers to an issue.Financial Institutions and Services (Elective-II) 1. debenture trustees. and NPAs.Khan . The problems of competition. Fee-based / Advisory services: Stock broking. ICICI. IFCI and SFCs. advantages. Commercial paper: Features and advantages. 7. universal banking. Wiley India.
Vikas Publishing House Pvt. New Delhi. Erich A Helfert: Financial Analysis. Marketing of Services. New Delhi.R Machiraju.2002. 7. 2001. 2006 . 2009 10. Global Business Press. Pearson Education. Jaico Publication House. Managing In the Service Economy. New Delhi. TMH. 9. Harsh V. Institutions and Financial Services. 2009 Meir Kohn: Financial Institutions and Markets.Heskett. 4. Bharti V Pathak: The Indian Financial System. New Delhi. 8. PHI Learning.2009 6.3. Harvard Business School Press. 5. Indian Financial Systems. Sames L . Boston. Oxford University Press. 2010 H.Verma. Ltd. New Delhi. Clifford Gomez: Financial Markets. 2002 Bhole : Financial Institutions and Markets.
types of transactions and settlements dates. Currency Futures and Options Markets: Overview of the other markets – Euro currency market.International Financial Management (Elective-III) 1. Fundamentals of BoP. 5. 4. Euro credit market. major participants. speculation in the forward market. International Monetary System: Evolution. Bond financing. 3. parallel loans. International arbitrage and interest rate parity. International Flow of Funds: Balance of Payments (BoP). International Financial Management: An overview. . the current exchange rate arrangements. Long term Asset –Liability Management: Foreign Direct Investment. International Financing: Equity. Recent changes and challenges in IFM. Foreign exchange quotations. Euro bond market. nature and scope. the flexible exchange rate regime. 2. Government influence on exchange rates – exchange rate systems. Gold Standard. International Capital Budgeting. International Capital structure and cost of capital. Foreign Exchange Market: Function and Structure of the Forex markets. 6. International Stock market. Relationship between inflation. Accounting components of BOP. Importance. Theories of International business. the Economic and Monetary Union (EMU). Factors influencing exchange rates. interest rates and exchange rates – Purchasing Power Parity – International Fisher Effect. International Business Methods. Bretton Woods system. process of arbitrage. Exchange Rates: Measuring exchange rate movements.
regulations and guidelines. International Financial Management.APTE: International Financial Management. Payment methods of international trade. Josette Peyrard and Surendra S. 2008 10. New Delhi. Alan C Shapiro: Multinational Financial Management. Thomas J O’Brien: International Finance. Shailaja G: “International Finance”. Hyderabad.G. 10th edition. Multinational Business Finance. accounts receivable management.. 2009. inventory management. Excel Books.M. trade finance methods. 8. V. Yadav. New Delhi. Avadhani: International Financial Management.Srivastava: Multinational Financial Management. New Delhi. New Delhi. P. 2010 9. 2001. Himalaya Publishing House. recent amendments in EXIM policy.K Jain. 3. P. . TMH. New Delhi. 2008 5 David K. Export – Import bank of India. Arthur I.A. New Delhi. Eiteman. Universities Press(India) Privte Limited. Vyuptakesh Sharan: International Financial Management. 7. R. Case Study References 1. PHI Learning. 2009 4.7. 2009. 2. Oxford University Press. 2010. Wiley India. Pearson Education 2004. Macmillan Publishers. Short–term Asset–Liability Management: International Cash management.Stonehill and Michael H. 8.Moffeth.
Techroin. probability distribution of cash flows. 3. Robichek and Mordalbasso (TRM) solution in dealing with pure. decision trees. multi-period capital constraint and an unresolved problem. Hire purchase and Instalment decisions. 5. Investment decisions under conditions of uncertainty: Discussion on risk and uncertainty. Portfolio Risk and diversified projects. Terminal Value. The case of intangible benefits and costs. Evaluation of investment opportunities. procuring. borrowing vs. equivalence of NPV and IRR. surplus life and surplus pay back. Risk Analysis in Investment Decisions. Return on Investment.Strategic Investment and Financing Decisions (Elective-IV) 1. Multiple IRR. Investment decisions: Project Investment Management vs. 6. project managementintroduction to selection of profitable projects. Profitability Index and Excess present value Index. basic issues. Portfolio. 4. replacement decisions. Financing Decisions: International Capital Structure: Modigliani Miller Model: Hamada Model of Market Risk: The Miller Model: The Trade-Off Models and Agency Costs: . single period constraints. sensitivity analysis and Monte Carlo Approach to Simulation. NPV mean variance analysis. Leasing Vs. 2. traditional methods of appraisal and discounted cash flow techniques. Types of Investments and disinvestments: Project abandonment decisions. Strategic Analysis of selected investment decisions: Lease Financing. Risk adjusted rate of return. Evidence of IRR. Investment Decisions under capital constraints: Capital Rationing Vs. Modified IRR. post pay back. Equivalent Annual Cost. Bail-out pay back. Operating Risk. simple and mixed investments. Critical analysis of appraisal techniques: Discounted pay back. certainty equivalents.
2009 . 5/e TMH. 2009 2. New Delhi. Pandey. Zvi Bodie & Mohanthy: Investments. K. Case Study References 1. Vikas Publishing House. Financing Implementation and Review. V. Bhalla. I. Sultan Chand &Sons. Analysis. TMH. New Delhi. Financial Management. 8. Capital Structure Theory –the Signaling Model. reorganization and Liquidation in Bankruptcy.K.7. 2003 4. 2010 10. Alexander : Fundamentals of Investment 3/e Pearson Education. New Delhi. 2003 . 2/e. Anmol Publications Pvt. Preeti Singh: Investment Management. Financial Distress: Consequences. V. Issues. HIRT: Fundamentals of Investment Management. New Delhi. Himalaya Publishing House. 5. Richard Pike &Bill Neale: Corporate Finance & Investment—Decisions and Strategies. Financial Management and policy. Prasanna Chandra . 9. Operations Research. New Delhi. 2009 3. Pearson Education.Ranganadham: Investment Analysis and Portfolio Management . New Delhi. 6. settlements. bankruptcy. 2002.. Kapoor. New Delhi.M. M. TMH.New Delhi.. 7. PHI. 8. Ltd.2003. Projects: Planning.
and Conflicts -Managing Across Culture. 6. Introduction. New Delhi. 3.Globalization and Quality Working Life and Productivity –Role of HR Audit – Challenges of Creation of New Jobs through Globalization. 2008 Strategies International . Managing International Assignments: Significance – Selection methods.A Global HR Perspective in New Economy-Challenges of Globalisation Implications of Managing People and Leveraging Human Resource.HRM (Elective) Global HRM (Elective-I) 1.Globalisation and HR Issues and ConcernsDynamics of Change Management 2. Sujata Mangaraj: “Globalisation and Human Resource Management”.Problems.Issues – Methods – Factors of Consideration – Models – Performance Management.HR interventions in Y2K. Mergers and Acquisition: Importance – Issues.Positioning Expatriate – Repatriate – factors of consideration assignments for women . Globalization Strategic Advantages through HRD: Measures for Creating HRD Climate – Strategic Frame Work of HRD and Challenges .New Corporate Culture 8. 7. Case Study References: 1.Problems – Skill building methods – Cross Culture Communication and Negotiation – Cross Culture Teams.Role of HRM – HR InterventionsDiversity Management – Problems and Strategies. Excel Books. Compensation Management: Importance – Concepts. 4.Legal content of Global HRM. Global Human Resource Management : Stratagic role of International HRM – Golbal HR Planning – Staffing policy – Training and management development – performance appraisal – Compensation – International Labour relations – Industrial democracy – Talent crunch – Indian MNCs and Challenges .Cross Culture Skills. Cross Culture Managment : Importance – Concepts and issues – theoriesconsiderations . 5.
Excel Books. Aswathappa K. New Delhi. Tony Edwards : International Human Resource Management. Hyderabad. 6. Chris Brewster: International Human Resource Management. 2008 4. New Delhi. Hyderabad. Pradeep Kumar Sinha& Sanchari Sinha: “International Business Management”. 2008 8. PHI Learning. Guy Vernon: “International Human Resource Management”. New Delhi. Sadhana Dash: “International Human Resource Managment. Chris Brewste. Himalaya Publishing House.2. 2009 . TMH. 5. Paul Sparrow. 2008. Universities Press. 2009 3. New Delhi. University Press. Subba Rao P: “International Business”. New Delhi. 2008 7. Pearson Education. Charles M Vance: Managing a Global Work Force.
Social and Political environments. Economic.Workers’ Welfare in Indian scenarioCollective bargaining concepts & Characteristics –Promoting peace. shop floor. 2. Board Level.Cases and Consequences of Industrial Disputes –Prevention and Settlement of industrial disputes in India. Real wage.Influencing factors of IR in enterprise and the consequences. Health and Occupational safety programs.Worker’s Participation in India.Minimum wage.Evaluation –Background of industrial Relations in India. Trade Unions and Labour Legislation Pearson Education. 2009 3. essentials.D.Management of Industrial Relations (Elective-II) 1. 5. Case Study References 1. Employee Grievances – Causes of Grievances –Conciliation.introduction-Definition and objectives-growth of Trade Unions in Indiatrade Unions Act . 2009 2. New Delhi. Wage and Salary administration: Nature & Significance of wage. Arbitration and Adjudication procedural aspects for Settlement of Grievances –Standing Orders. Sinha: Industrial Relations.Singh: Industrial Relations. 3.Objective Membership. Financial Status. Quality of Work Life: Workers’ Participation in Management . Social Security: introduction and types –Social Security in India. New Delhi. Himalaya Publishing House. 6. 8. Issues and Constraints in Wage Determination in India. Trade Unions. Incentives & fringe benefits. nature and scope of industrial disputes . 7. 4. 1926 and Legal framework-Union recognition-Union ProblemsEmployees Association-introduction . 2010 .Labour Market.Employment Structure –Social Partnership-Wider approaches to industrial relations. Excel Books.Salient features of Workmen Compensation Act and Employees’ State Insurance Act relating to social security – Workers’ education objectives -Rewarding.Fair wage. salary administration. B. Industrial Relations Management – Concept. New Delhi. Plant Level. Mamoria: Dynamics of Industrial Relations. Industrial Disputes: Meaning.Code Discipline.
TMH. C. New Delhi. Oxford University Press. MacMillon Publishers. 5. Ratna Sen: Industrial Relations. 2010 .S Venkataratnam: Industrial Relations. New Delhi. 2009 6. Arun Monappa: Industrial Relations. 2009. New Delhi.4.
Performance appraisal Vs performance management – performance management Vs Human resource management . Performance Management: The New Realities.Performance Management Cycle.Performance Audit 2.Traditions and Modern TechniquesBalanced Score Card.process.BARS 5.Performance Management (Elective-III) 1.MBO.Barriers to Performance Planning 3.Coaching.Competency based Performance Management Systems. Organisational effectiveness 7. Performance Management Planning: Importance-Methods. High Performing Teams: Building and leading High performing teams – team oriented organizations – developing and leading high performing teams.Concepts and Skills 6. concepts and scope – Foundations of Performance Management .Periodic reviews. Michael Armstrong & Angela Baron.Counseling and Monitoring.Monitoring Process. New Delhi. Jaico Publishing House. 2010.360 Degree Performance Apprising.Monitoring Performance Planning.Supervision. 2008. Prem Chadha: Performance Management. New Delhi. 2. Performance management skills – Operationalising change through performance management.processes for managing performance –critical appraisal.Competency mappy. . Performance Management Tools: Importance. Appraising for Recognition & Reward: Purpose of Appraising – Methods of appraisal – appraisal system design – Implementing the appraisal system – Appraisals and HR decisions. Performance Management System: objectives – Functions.Electronic Performance Management Systems. Performance Monitoring and Counseling: Introduction.HR Challenges 4.Merit Rating.Goal SettingLinkages to Strategic Planning.Problem solvingengendering trust. Performance Management :Introduction – Definition.Reward based Performance Management Systems.Career Development.Role efficiency. Case Studies References 1.Role of Leadership 8.Objectives and Principles of Monitoring. Macmillan India.
V. Dewakar Goel: Performance Appraisal and Compensation Management. New Delhi. 2008 . Butter Heinemann.Rao: Performance Management Appraisal Systems.2009 7. A. PHI Leaarning. New Delhi.3. OxFord University Press. Corporate Performance Management.M. 2002. 5. Himalaya Publishing House. Excel Books.Rao. Appraising amd Developing Managerial Performance. 2009 6. T. 4. 2010 8.Sharma: Performance Management System. A. David Wade and Ronad Recardo. New Delhi. T. TV Rao Learning Systems Pvt Limited.S. Kholi: Performance Management.V. 2003. Sage Publications.
nature and Types of Change – change programmes – change levers – change as growth – change as transformation – change as turnaround – value based change. .a multidisciplinary approach. Negotiated change: Change in the labour-management relations in the post-liberalised India – a review of the response of collective bargaining strategy to the challenges of Globalisation and the restructuring of enterprises in India . 7. Virtual teams: High performance teams – self managing teams – Building team relationships – empowered teams – leadership on teams – Managing cross –cultural diversity in teams – Group think as a decision making process – effective decision making techniques for teams and groups – role of change consultant-– contemporary issues in managing teams. influence charts.Management of Change & Development (Elective-IV) 1. Basics of Change Management: Meaning. productivity bargaining. 5. Organisation Development (OD): Meaning.Dynamics of planned change – Person-focussed and role-focussed OD interventions –Planning OD Strategy – OD interventions in Indian Organisations – Challenges to OD practioners. Team Building: Nature and Importance of Teams – Team vs Groups – Types of teams – Characterstics of Virtual teams – Team building life cycle – role of managers as linking pinsteam building skills – Perspectives on effectiveness of Team working.kindling learning processes in organizations. Systems approach to change: systems autonomy and behaviour – the intervention strategy model – cases in intervention – total project management model (TPMM). Learning organization: The relevance of a learning organization –. 3. 6. Nature and scope of OD . Mapping change: The role of diagramming in system investigation – A review of basic flow diagramming techniques –systems relationships – systems diagramming and mapping. improved work relations. 2. public sector bargaining and social security. negotiated flexibility.Changes in the legal frame work of collective bargaining. multiple cause diagrams.strategies to build a learning organization 4.
2003. 10. New Delhi. 3. Sage Publications. 5. 2008 2. 2009 6. Pearson Education.S. New Delhi. New Delhi. New Delhi. Sarah Lewis: Appreciative Inquiry for Change Management. Cummings and Worley: Organisational Development and Change. Excel Books. 2008 7. C. Jaico Publishing House. Adrian Thornhill: Managing Change. Sethi : Orgnisational Transformation Through Business Process Reengineering Pearson Education. Robert A Paton: Change Management. Kogan Page Publication. Kavitha Singh: Organisation Change and Development. TMH. Case Study References 1.8. 2008. 2010 9. 2008. Mark Hughes: Change Management in Organisations. Response Books. 2009 4. New Delhi. New Delhi. Cengage Learning. Radha R Sharma: Change Management. New Delhi. New Delhi. Liberalisation and Restructuring in India. . 2010 8. Nilanjan Sengupta: Managing Changing Organisations.Venkataratnam: Negotiated Change –Collective Bargaining. PHI Learning. New Delhi.
Sharing Data Between Different Locations. Data. Analyzing the Contexts of the Data warehouse: Active Analysis. People and Relationship of the four System Components. Three-Level Data Base Architecture 5. File-Oriented Systems: Meeting the Need for Random Access Processing Information as Resource. Risks and Costs of Database: Organizational Conflicts – Development Project Failures – System Failure – Overhead costs – Need for Sophisticated Personnel – Separating Physical and Logical Data Representation – Client / Server Data Base Architecture. The Data Base Project. User Queries – OLAP. Evaluation of Database Technology 2. Software. Need for Data warehouse. General OLAP Product Characteristics. Other Limitations of Traditional File Systems. OLAP Software Architecture – Web Based OLAP. Strategic Data Base Planning – The Need for Data Base Planning. Database Systems in the Organisations: Data Sharing and Data Bases – Sharing Data Between Functional Units. Applications of Data warehouse Concepts. Data Base Structures – Organizing Relational Data warehouse – Multi-Dimensional Data Structures – Choosing a Structure. The Role of the Data Base.Database Systems: Hardware. 3. Components of Organisational Memory. Cleaning. Who uses Data warehouse. Relational Database Systems . Data Base Systems. Transformation. The Data Base Development Life Cycle (DDLC) 4. Data warehousing Introduction: What is a Data warehouse. Organisational Data Management. Getting Data into the Data warehouse – Extraction. Hierarchical Network Model Systems. Sharing Data Between Different Levels of Users. .Systems (Elective) Data warehousing and Data Mining (Elective-I) 1. The Data warehouse Data Base: Context of Data warehouse Data Base. 7. Loading and Summarization. 6. Managing Data: Individual Data Management.
New Delhi. 5. Creating a Decision Tree. 2/E. 2009 4. 2003. Correlation and Other Statistical Analysis. University Science Press. PHI – 2000 New Delhi. Hector Garcia. Oxford University Press.Hill. George M Markas: Modern Data WareHousing. Gary W Hansen. Putting the Results to Use. 2009 . 8. New Delhi. Neural Networks. 4 Arun K Majumdar. Primtimoy Bhattacharyya: Data Base Management Systems. Case Study References 1. 3. Pearson Education. New Delhi. 2009 2. James V Hansen: Data Base Management and Design. Reema Thareja: Data Ware Housing. Pearson Education.Automated Analysis – Data Mining. 2001. Ullman. Jennifer Widom: Data Base System Implementation. Jeffrey D. Mining and Visualization. Nearest Neighbour Approaches. New Delhi. Bharat Bushan Agarwal: Data Minining and Data Ware Housing. Tata McGraw. Molina.
On-Line Payment Systems. Himalaya Publishing house. 2. e-Commerce Consumer applications. Consumer-to-consumer.Advertising & Marketing in India. Network Infrastructure for E-commerce: Intranet. 3. 6. Digital Signatures. Internet Backbone in India. E-Advertising & Marketing: The new age of information–based Marketing. Prospects of e-commerce. Electronic Payment Systems: Introduction to Payment Systems. OSI Model. Introduction to E-Commerce: Framework. it’s Applications. Benefits and Impact of e-Commerce. e-commerce in India. 2010 . & Internet. 8. Jeffrey F.E-Commerce (Elective-II) 1. E-commerce Models: Business-to-Business–Hubs. 4. Mumbai. Government-to-Government. e-Commerce Organization Applications. The Anatomy of E-Commerce applications. ecommerce & Internet. 2. Standardization and EDI. EDILegal Security and Privacy Issues.Definitions & Applications. Transaction Security. Mumbai. Market Places. Security Protocols for Web Commerce.Case Study References 1. Market Research. Advantages & Limitations of EDI. what is e-CRM .S. ISP and services in India. eCRM: CRM. Extranet. Pearson Education.V. 7. E-Security: Securing the Business on Internet. Business-to-Consumer. Pre. 2009. 2003. Standards & Overview of TCP/IP. Business-to-Government. Requirements Metrics of a Payment System. Architecture.Rayport & Bernard J.Murthy: E-Commerce–Concepts.Jaworski: Introduction to E-commerce. Weakness in Internet Advertising. e. Cryptology. Emergence of internet as a competitive advertising media. Electronic Data Exchange: EDI. Internet Security. Post-Paid e-Payment System. 3 C. Kenneth C Laudon: E-commerce. 5. TMH. Procedures and Practices. Models & Strategies.Paid e-Payment System. Business-to-Business Exchange.Security Policy.
Universitites Press.Hill.T.Joseph: E-Commerce. New Delhi. Gary P Schneider: E Commerce. Excel Books. New Delhi. PHI Learning. 8. New Delhi. 7. Theodore H K Clark: “Global Electonic Commerce”. New Delhi 2009 6. 5. 2009. Cengage Learning.2009. Christopher Westland J.Tata McGraw. Kamalesh K Bajaj & Debjani Nag: E-Commerce. P. Hyderabad.4. 2009 . the Cutting Edge of Business. Parag Diwan: E-Commerce. 2009.
Pearson Education. Information Systems Control and Audit. Systems Development Management Controls. The Management Control Framework-II: Security Management Controls. The Application Control Framework-II: Processing Controls. S. 2. Communication Controls. 5. 7. Effects of Computers on Auditing. Concurrent Auditing techniques. Pearson Education. Data Resource Management Controls. Evaluating the Major phases in the Systems Development Process. TMH. Questionnaires . Interviews. Programming Management Controls. Overview of Information System Auditing: Effect of Computers on Internal Controls. Royce : Software Project Management.A. 4. Evaluating the Leading Function.and Control Flowcharts. 2009 4. New Delhi. Information Systems Audit and Management: managing the Information Systems Audit Function.Kelkar : Software Project Management. Evaluating System Efficiency. The Application Control Framework-I: Boundary Controls.2009. Evidence Collection: Audit Software.Systems Audit (Elective-III) 1. The Management Control Framework-I: Introduction. PHI Learning. Foundations of information Systems Auditing. Evaluating the Controlling Function. Evidence Evaluation: Evaluating Asset Safeguarding and Data Integrity. New Delhi. Code Review. Performance Management tools.2008 2. Normative Models of the Systems Development Process. 3. Approaches to Auditing Systems Development . and Code Comparison. D P Dube: Information System Audit and Assurance.Case Study References 1. Ron Weber. 8. 3. Input Controls. 6. Test Data. Evaluating System Effectiveness. Conducting an Information Systems Audit. output Controls. Operations Management Controls Quality assurance Management Controls. Evaluating the planning Function. New Delhi . Database Controls.
2009 Mallah: Decision Support and Data Warehouse Systems.Pearson Education. New Delhi.S.S Its Relation to M. New Delhi. PHI Learning. George M. value of expert systems. Neural networks. 2 3 4 V.Carlo Methods. Expert DSS and Its Role as an Aid to Management Decision Process. Domains in AI. 2010. Applications of expert system.I. Intelligent agents. Deterministic Models: Models Required to Cope With Uncertainty.I. Pearson Education. 7 Fuzzy logic systems in Business: Virtual Reality.Decision Support Systems (Elective-IV) 1. Fuzzy DSS and Fuzzy Expert DSS 3. 2/e. 6 Introduction to Artificial Intelligence (AI): An Overview of AI– AI Technologies in Business.S as Different From M. developing expert systems. M. Marketing. Characteristic Role of D. expert system and its components. TMH New Delhi. . Janaki Raman: Decision Support System.S in an Organization. Application of DSS: Technical Feasibility and Financial Viability of DSS. 5. Probabilistic Models and Fuzzy Sets. 8 Case Studies.S. Non-Optimizing Models of DSS: Simulation Techniques and Monte.I.S. Production Planning and Control Etc. 2008.. Application of DSS: Some Functional Areas of Management Like Finance.S and Its Role In Organizations Open-Systems and Closed Systems D. Advantages and Limitations of DSS –Contemporary practices.S. 4. 2. 2002 Turbon: DSS and Intelligent Systems. References 1.Marakas: “Decision Support Systems in the 21st Century”.
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