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cases in marketing

multiple choice multiple answer


question this question is from the case study "diva" :what are the usps of two national companies?
correct answer sleek , trendy , glossy
your answer sleek , trendy

multiple choice single answer


question this question is from the case "general motors asia-pacific" : what is maruti's benefit to
these car manufacturers?
correct answer they can source the components cheap
your answer they can source the components cheap

multiple choice single answer


question this question is from the case study "tabeffer india" : what product was developed under
brand name lorino?
correct answer tablet based soft drink
your answer soft drink

multiple choice multiple answer


question this question is from the case study "a cooperative milk union" :why couldn't the dairy get
qualified people?
correct answer it was in rural area , rural area did not have urban facilities
your answer it was in rural area , rural area did not have urban facilities , dairy did not pay good
salaries

multiple choice single answer


question this question is from the case study " bharat research development corporation " : the
main suggestion received by brdc is to :-
correct answer do a detail market research
your answer do a detail market research

multiple choice multiple answer


question this question is from the case study "delana hosiery works" : what was the overall effect
of owner's attitude on business?
correct answer productivity declined , profits declined
your answer profits increased , productions increases

multiple choice multiple answer


question this question is from the case study "tushar laboratories" : tushar lab's focus markets
were :-
correct answer orissa , southern states
your answer orissa , southern states , maharashtra

match the following


question correct answer your answer
fargo foods 12.5 % growth grapes
nasik soil grapes 11.5 % growth
hll van coverage van coverage
milk union milk sourcing milk sourcing

multiple choice single answer


question this question is from the case study "marketing orientation" : the company quality services
ltd. is judging it self by :-
correct answer quality
your answer market share

multiple choice single answer


question this question is from the case study "chap-pals" : current competition of chap-pal is :-
correct answer leather shoose
your answer hawaii

multiple choice single answer


question this question is from the case "harish patel" : whose brand will be sold under both the
options?
correct answer naresh's brand
your answer harish's brand

true/false
question this question is from the case study "mr. rajiv goyal" : the market for light engineering
products was shrinking.
correct answer false
your answer true

select the blank


question this question is from the case study "chocolates" :cdm tried to break ________ that
chocolates are only for children.
correct answer consumer mindset
your answer consumer mindset

true/false
question this question is from the case study "bharat research development corporation" : the
major area of dissent in case of brdc was lack of marketing data.
correct answer true
your answer true

select the blank


question this question is from the case study "bags & baggage's ltd." : bags & baggage ltd. always
preferred to give discounts to ________.
correct answer consumer
your answer distributor

multiple choice single answer


question this question is from the case study "fluid control devices ltd." : fluid control devices has
current image of a manufacturer of :-
correct answer petrol pumps
your answer petrol pumps

true/false
question this question is from the case study "atlas marketing (p) ltd." :atlas marketing is a direct
marketing firm.
correct answer true
your answer true

multiple choice single answer


question this question is from the case study "mr. nitin chandra" : product benefit of silver plated
bronze products is :-
correct answer they are within reach of middle class
your answer they are within reach of middle class

select the blank


question this question is from the case study "vriddhi 2000" : vikas 1000 is at ________ stage of
product life cycle.
correct answer growth
your answer decline

true/false
question this question is from the case study "tushar laboratories" :mumbai market was the
smallest in volumes.
correct answer false
your answer true

multiple choice single answer


question this question is from the case study "health club" : the membership of club is adversly
affected because:-
correct answer death in swimming pool
your answer death in swimming pool

match the following


question correct answer your answer

jagat stationary company mumbai pune

priya automobile situated in pune ahmedabad

astroid computer corporation bangalore kanpur

moonlight ltd. manipal bangalore

multiple choice multiple answer


question this question is from the case study "huge electronics" :who were the customers of the
company?
correct answer government customers , military customers
your answer government customers , non governmental organisations

multiple choice multiple answer


question this question is from the case study "channels of distribution" : what were the two product
qualities of joshi & deshpande's product over competition?
correct answer superior quality , lower price
your answer superior quality , lower price

select the blank


question this question is from the case study "u.p. mini computers" : up mini computers & zenith
mini computers entered in to a ________.
correct answer technical collaboration
your answer technical collaboration

multiple choice single answer


question this question is from the case study " air india " : the idea suggested by one employee of
air india was to :
correct answer provide telephone service on board
your answer provide telephone service on board

select the blank


question this question is from the case study " mr. anand" : sales manager of abha ________ was
thinking about the number of diaries to be printed for 2004.
correct answer diaries
your answer magazines

multiple choice single answer


question this question is from the case study "fluid control devices ltd.": the market share of fluid
control devices in pumps in year 1968 was :-
correct answer 0.33
your answer 0.33

true/false
question this question is from the case study "anveshi - the rural development organisation"
:anveshi had special concern for women & underprivileged.
correct answer true
your answer true

multiple choice multiple answer


question this question is from the case study "a poultry farm" : what clauses were not met from the
agreement?
correct answer equipment not delivered in 6 months , said transportation was not used
your answer equipment not delivered in 6 months , said transportation was not used , higher money
was charged

true/false
question this question is from the case study "usha steels" : mr. rao faced a lot of labor turn over
problem initially.
correct answer false
your answer true

select the blank


question this question is from the case study "ray ltd." : the ________ was to be improved to
protect chocolate from melting.
correct answer packaging
your answer packaging

true/false
question this question is from the case study "mr. harish panjwani" :rajesh feels that he should be
more "business-like" in his approach.
correct answer false
your answer true

multiple choice single answer


question this question is from the case "coca-cola" : coke's products were banned from sale in
belgium because :-
correct answer they made more than 100 children ill
your answer they made more than 100 children ill

multiple choice single answer


question this question is from the case study "cigarettes" :what was the new product launched by
the company?
correct answer ayurvedic cigarette
your answer mint cigarette

select the blank


question this question is from the case study "elevator grant" : ________ for elevators was
considered as a prerequisite prior to entry.
correct answer market research
your answer market research

multiple choice multiple answer


question this question is from the case study " laxmi mills " : rajan chose to manufactured
groundnut oil because :-
correct answer commonly used in india , groundnut was grown widely in india
your answer commonly used in india , groundnut was grown widely in india

multiple choice single answer


question this question is from the case study "detergents - rajendra kulkarni" : what was the
difference between the two products developed by rajendra kulkarni?
correct answer blue was costing slightly higher
your answer blue was costing slightly higher

select the blank


question this question is from the case study "breweries products ltd." : as per company’s policy the
probation was for ________ months.
correct answer six
your answer six

true/false
question this question is from the case study "vacuum flasks" : if the movie flops the company ends
with huge inventory.
correct answer true
your answer true

select the blank


question this question is from the case study "raja consultants ltd." : the characteristics of the
consumer panel were to be used for predicting the behavious of the ________.
correct answer population
your answer target audience

select the blank


question this question is from the case " seven species" : ________ groups were not happy with the
judgement.
correct answer environmental
your answer environmental

multiple choice single answer


question this question is from the case study "mr. milind patil" :what strategy did company adopted
in 1998-99?
correct answer push strategy
your answer push strategy

true/false
question this question is from the case study "thompson & thompson" : the study showed that the
market for prickly heat powder is declining.
correct answer false
your answer false

multiple choice single answer


question this question is from the case study "tristar" :what would collapse the distribution system
of tristar?
correct answer inter depot stock movement
your answer no stock positions

multiple choice multiple answer


question this question is from the case study "second generation system" : what are the product
benefits of second generation computers?
correct answer 4 to 16 times more storage , could be used as word processors , could operate
sophisticated programs
your answer 4 to 16 times more storage , could operate sophisticated programs , cheaper than first
generation

select the blank


question this question is from the case study "price plus" : akai initiated ________ mania.
correct answer exchange
your answer exchange

true/false
question this question is from the case study "nature beauty products" : nature wants advice on
whether to increase the mrp because the raw material prices have gone up by 50 %.
correct answer true
your answer true

multiple choice single answer


question this question is from the case study "crunchy and crispy ltd." : who are the major
competitors of crunchy & crispy ltd?
correct answer unorganised sector
your answer unorganised sector

true/false
question this question is from the case study "ray ltd." : the marketing director wanted ray ltd. to
diversify in biscuits.
correct answer false
your answer false

true/false
question this question is from the case study "huge electronics" :due to matrix structure the
functional & project managers coexisted.
correct answer true
your answer true

select the blank


question this question is from the case study "price plus" : akai initiated ________ mania.
correct answer exchange
your answer exchange

true/false
question this question is from the case study "tabeffer india" : one of the conclusion from the
research was that the brand should be targeted at several segments.
correct answer false
your answer false

select the blank


question this question is from the case study "mr. anna patil" : mr anna patil's farm was ________.
correct answer canal irrigation
your answer canal irrigation

multiple choice multiple answer


question this question is from the case study "roshni lamp makers ltd." : what are the product
benefits of electronic ballast?
correct answer reduces energy consumption , increases efficiency , increases tube life
your answer reduces energy consumption , increases efficiency , increases tube life

multiple choice single answer


question this question is from the case study "kamlesh & laltu" : what is the current product
constraint of kamlesh & laltu?
correct answer one type & one size
your answer one type & one size

select the blank


question this question is from the case study "abc a major beverages company" : the per capita
consumption of soft drinks in india is ________.
correct answer 3 bottles
your answer 3 bottles

multiple choice multiple answer


question this question is from the case study "ajanta biscuits" : in which segments is ajanta biscuit
currently present?
correct answer glucose , salted
your answer glucose , salted

true/false
question this question is from the case "think global & act local advertisement co." : tooth paste
was better product to market because both rural & urban consumer use the product.
correct answer true
your answer true

multiple choice single answer


question this question is from the case "laxmi mills " : the main product benefit offered by kardi oil
is :-
correct answer low cholesterol
your answer low cholesterol

select the blank


question this question is from the case study "shakti fitness" :shakti fitness offers an opportunity to
the citizens of maintaining good health through ________.
correct answer exercise
your answer exercise

multiple choice multiple answer


question this question is from the case study "wall mart - logistic leader" : what problems did wall
mart faced in some markets?
correct answer lack of historical data , inexperienced manpower
your answer lack of historical data , inexperienced manpower

multiple choice multiple answer


question this question is from the case study "second generation system" : what are the product
benefits of second generation computers?
correct answer 4 to 16 times more storage , could be used as word processors , could operate
sophisticated programs
your answer 4 to 16 times more storage , could be used as word processors

select the blank


question this question is from the case study "chocolates" :cdm tried to break ________ that
chocolates are only for children.
correct answer consumer mindset
your answer consumer mindset

match the following


question correct answer your answer

divya bhaskar the third gujarati daily newspaper to be launched the third gujarati daily newspaper
to be launched

this question is from the case study "the marketing of divya bhaskar" : pre launch activites & strategies
to create awareness for divya bhaskar & establish brand image to create awareness for divya
bhaskar & establish brand image

key fingings of survey their newspaper is average in all respects their newspaper is average in all
respects

post survey phaseorder bookings crossed a record mark of 2 lac. order bookings crossed a record
mark of 2 lac.

multiple choice multiple answer


question this question is from the case study "mr. dinesh kullhan" : mr. kullhan wants the
consultant to devise strategy in the area of :-
correct answer long term strategies , rural markets , segmentation
your answer long term strategies , rural markets , segmentation

multiple choice single answer


question this question is from the case study "konkan trading company" : what was the request of
trade union of konkan trading company?
correct answer promote the worker who is good in other sports
your answer promote the worker who is good in other sports

select the blank


question this question is from the case study "the foods ltd" : the motivational research stud was
done to understand consumer attitude towards ________.
correct answer breakfast cereals
your answer eating habits

multiple choice single answer


question this question is from the case study "chap-pals" : current competition of chap-pal is :-
correct answer leather shoose
your answer leather shoose

select the blank


question this question is from the case "general motors asia-pacific" : gm owns 20 % stake in fiat &
________.
correct answer suzuki
your answer suzuki

select the blank


question this question is from the case study "organic marketing initiatives and rural development"
:the rapid increase in production of ________ is creating new and complex challenges.
correct answer organic food
your answer organic food

true/false
question this question is from the case study "jagat stationary company" : the diaries were sold in
karnataka.
correct answer false
your answer false

multiple choice single answer


question this question is from the case study "deepak pharmaceuticals" : why did mr. khanna
slashed ad budget?
correct answer supply shorter than demand
your answer supply shorter than demand

multiple choice multiple answer


question this question is from the case study "ray ltd." : what were the product differences in super
& crystal?
correct answer different formulation , different packaging
your answer different formulation , different packaging

multiple choice single answer


question this question is from the case study "rajesh joshi" : why did rajesh cut vivek's money?
correct answer he had no leaves left
your answer he had no leaves left

multiple choice multiple answer


question this question is from the case study "mr. rajiv goyal" : what was the responsibilities of
product manager?
correct answer sales , profits
your answer sales , profits

multiple choice multiple answer


question this question is from the case study "tushar laboratories" : what was tushar's strength
over giant competitor?
correct answer german collaboration , no quality complaints
your answer german collaboration , no quality complaints

true/false
question this question is from the case study "watts & volts ltd." : regional manager was
responsible for developing new products.
correct answer true
your answer true

multiple choice multiple answer


question this question is from the case study "astroid computer corporation" : what is the product
range of this company?
correct answer personal computer , monitors , printers
your answer personal computer , monitors , printers

true/false
question this question is from the case study "ar sons" :mr sandeep felt that internet plus mail
order can attain popularity.
correct answer true
your answer true

select the blank


question this question is from the case study "the kellogg company" :to increase sales in brazin the
marketing director had to create a ________ breakfast habit.
correct answer nutritious
your answer nutritious

multiple choice multiple answer


question this question is from the case study "mr. hari prasad" : what was the analysis of the
consultant?
correct answer prasad's technical knowledge was good , prasad could not deal with people
your answer prasad's technical knowledge was good , prasad could not deal with people

match the following


question correct answer your answer

labour officer reports to personnel officer personnel officer

this question is from the case study "breweries products ltd." : asm reports to zonal officer zonal
officer

zonal officer reports to sales manager sales manager

asst. brew master reports to brew master brew master

multiple choice single answer


question this question is from the case study " bharat research development corporation " : what
was the main product of brdc?
correct answer processes developed by other laboratories
your answer processes developed by other laboratories

multiple choice single answer


question this question is from the case study "old spice" : heavy reliance on single alcohol based
product was risky because :-
correct answer alcohol have erratic supplies
your answer alcohol have erratic supplies
multiple choice multiple answer
question this question is from the case study "jagat stationary company" : who were the part of the
distribution channel?
correct answer wholesalers , distributors
your answer wholesalers , retailers

select the blank


question this question is from the case " the real thing " : today coca cola is sold in ________
countries.
correct answer 200
your answer 200

multiple choice single answer


question this question is from the case study " bharat research development corporation " : what
was the information given by brdc bulletin?
correct answer list of different processes
your answer list of different processes

select the blank


question this question is from the case study "priya automobiles" : the financial scheme was
beneficial for ________ by employees in different organisations.
correct answer group booking
your answer group booking

true/false
question this question is from the case study "green belt" :farmers do not know hazards of chemical
fertilizers.
correct answer false
your answer true

multiple choice multiple answer


question this question is from the case study "shoe manufacturing company" : what segments are
considered for launching new shoes?
correct answer robust & cheap , trendy & expensive
your answer robust & cheap , trendy & expensive

multiple choice single answer


question this question is from the case study "old spice" :which other product was focused by the
company?
correct answer shaving cream
your answer shaving cream

multiple choice single answer


question this question is from the case study "health club" :what is the usp of health club?
correct answer international grade swimming pool
your answer best trainers

true/false
question this question is from the case study "the kellogg company" :main product line of kellogg
was a variety of convenience foods.
correct answer true
your answer false

cmm assgn 01: shagun


select the blank
question this question is from the case study "u.p. mini computers" : up mini computers & zenith
mini computers entered in to a ________.
correct answer technical collaboration
your answer technical collaboration

select the blank


question this question is from the case study "raja consultants ltd." : mr virani got raja consultant
think about ________.
correct answer setting consumer panel
your answer setting consumer panel

multiple choice multiple answer


question this question is from the case study "channels of distribution" : what were the two product
qualities of joshi & deshpande's product over competition?
correct answer superior quality , lower price
your answer superior quality , lower price

multiple choice multiple answer


question this question is from the case study "delana hosiery works" : what was the overall effect
of owner's attitude on business?
correct answer productivity declined , profits declined
your answer productivity declined , profits declined

true/false
question this question is from the case study "food processing industry" :management felt that the
hygiene is not important in food processing industry.
correct answer false
your answer false

multiple choice single answer


question this question is from the case study "ashoka sports ltd." : why did ashoka not permit the
slash of price?
correct answer tamper the quality image
your answer tamper the quality image

match the following


question correct answer your answer

chap-pals is a brand name in leather footware industry leather footware industry

marketing orientation quality control technique-jit manufacturing system quality control technique-
jit manufacturing system

saloni - chocolates distributor of special cadies distributor of special cadies

fit-fit exerciser equipment sold in urban localities to higher middle class sold in urban localities to higher
middle class

currently samadhan sakhali udyog is operating through 4800 own retail stores operating through
4800 own retail stores

select the blank


question this question is from the case study "the kellogg company" :to increase sales in brazin the
marketing director had to create a ________ breakfast habit.
correct answer nutritious
your answer nutritious

multiple choice multiple answer


question this question is from the case study "green belt" :why do farmers buy chemical fertilizers?
correct answer subsidy , increase in crop yield , bio fertilizers are slow
your answer subsidy , increase in crop yield , bio fertilizers are slow

true/false
question this question is from the case study "fargo foods" :fargo spent large moneys on capital
equipments to increase productivity.
correct answer true
your answer true

true/false
question this question is from the case study "ray ltd." : the marketing director wanted ray ltd. to
diversify in biscuits.
correct answer false
your answer false

select the blank


question this question is from the case " the real thing " : the name coca cola was registered as
________.
correct answer trade mark
your answer trade mark

multiple choice multiple answer


question this question is from the case study "collaborative product development in e-commerce"
:what were benefits of collaborative development?
correct answer improves operations , cuts costs , saves time
your answer improves operations , cuts costs , saves time

multiple choice multiple answer


question this question is from the case study "bharat research development corporation " : what
details does project profile have?
correct answer product identification , types of machinery , raw material
your answer product identification , types of machinery , raw material

select the blank


question this question is from the case study "u.p. mini computers" : zenith suggested a research in
india to decide on ________.
correct answer product mix
your answer product mix
true/false
question this question is from the case study "vacuum flasks" : the company has state of the art
plant with a japanese collaboration.
correct answer true
your answer true

match the following


question correct answer your answer

this question is from the case study "marico industry" : marico industry's marketing strategy acquire
more fmcg brandsacquire more fmcg brands

marico is big player in hair care market hair care market

marico took over "anti-lice" shampoo - medikar "anti-lice" shampoo - medikar

multiple choice single answer


question this question is from the case study "konkan trading company" : why was the officer
promoted by 5 grades?
correct answer extraordinary sports performance
your answer extraordinary sports performance

select the blank


question this question is from the case study "saif runs" :the market can expand if the price is
________.
correct answer competitive
your answer competitive

multiple choice multiple answer


question this question is from the case study "rajesh joshi" : how did rajesh's style helped him?
correct answer utilised everyone's abilities , utilised everyone's status
your answer utilised everyone's abilities , utilised everyone's status

true/false
question this question is from the case study "the kellogg company" :main product line of kellogg
was a variety of convenience foods.
correct answer true
your answer false

select the blank


question this question is from the case study " sukhi and bhoopy" : sukhi and bhoopy are engaged
in ________sports equipments.
correct answer manufacture and selling
your answer manufacture and selling

multiple choice multiple answer


question this question is from the case study "paramount fertilisers" : what was the tie up between
paramount & pennsylvania?
correct answer sales & distribution , marketing
your answer sales & distribution , marketing

multiple choice single answer


question this question is from the case "harish patel" : which products will the indian company
export in order to get foreign exchange?
correct answer musical instruments
your answer electronic parts

multiple choice multiple answer


question this question is from the case study "auto fast" :what was the factory automation division
responsible for?
correct answer product management , marketing , product development
your answer marketing , product development , sales

multiple choice single answer


question this question is from the case study "kleam" :why did other companies failed to market
toothpastes?
correct answer no uniform quality of kleam
your answer no uniform quality of kleam

multiple choice multiple answer


question this question is from the case "general motors asia-pacific" : gm is called very small player
in india because :-
correct answer the plant capacity is only 25000 cars , it sold just over 8000 cars last year
your answer the plant capacity is only 25000 cars , it sold just over 8000 cars last year , it sells cars
only in one part of the country
multiple choice multiple answer
question this question is from the case study "smart wash ltd." : what were the features of washing
machine?
correct answer portability , energy efficiency
your answer portability , energy efficiency

select the blank


question this question is from the case study "tristar" :the goods were supplied to 16 depots based
on the ________ of the branches.
correct answer demand estimation
your answer demand estimation

multiple choice multiple answer


question this question is from the case study "innovation & improvisation" : 3 m struggled in 1990
because :-
correct answer profits fell , sales stalled
your answer profits fell , sales stalled

select the blank


question this question is from the case study "the cold ice-cream company" : the marketing team
felt that the use of coupon will result in greater ________.
correct answer brand awareness
your answer brand awareness

multiple choice single answer


question this question is from the case study "hindustan lever - rural marketing initiative" : what
was the purpose of this promotional drive?
correct answer increase rural penetration
your answer increase rural penetration

multiple choice single answer


question this question is from the case study "old spice" :which brand is advertised by shulton?
correct answer the mother brand
your answer the body talc

true/false
question this question is from the case study "ar sons" :mr sandeep felt that internet plus mail
order can attain popularity.
correct answer true
your answer true

multiple choice single answer


question this question is from the case study "health club" : the membership of club is adversly
affected because:-
correct answer death in swimming pool
your answer death in swimming pool

multiple choice single answer


question this question is from the case study "banarasidas" :what concept did banarasidas applied
in satisfying customers?
correct answer customisation
your answer customisation

multiple choice single answer


question this question is from the case study "business equipments ltd." : the prices of business
equipments are :-
correct answer competitive
your answer les than competition

multiple choice single answer


question this question is from the case study "moonlight ltd." : what was the share of direct sales in
product c to total sales?
correct answer 0.4
your answer 0.4

select the blank


question this question is from the case " seven species" : ________ groups were not happy with the
judgement.
correct answer environmental
your answer environmental

select the blank


question this question is from the case study "abc a major beverages company" : the arrangement
between abc & cca is ________.
correct answer cca will market abc brands with their own
your answer cca will market abc brands with their own

multiple choice single answer


question this question is from the case study "watts & volts ltd." : why did chairaman appoint a
marketing manager?
correct answer too many responsibilities in regional manager
your answer too many responsibilities in regional manager

true/false
question this question is from the case study "ajanta biscuits" : ajanta biscuit is planning to enter
cream biscuit segment.
correct answer false
your answer false

true/false
question this question is from the case study "mr. harish panjwani" :rajesh feels that he should be
more "business-like" in his approach.
correct answer false
your answer true

true/false
question this question is from the case study "alcophin" : pharma companies can not advertise their
products.
correct answer true
your answer true

multiple choice single answer


question this question is from the case study "rio de janeiro" :what was coke's market share in
brazin?
correct answer 0.5
your answer 0.085

multiple choice multiple answer


question this question is from the case study "astroid computer corporation" : what is the product
range of this company?
correct answer personal computer , monitors , printers
your answer personal computer , monitors

true/false
question this question is from the case study "beauty cosmetics" :beauty cosmetics want to reach
the products at all india level.
correct answer true
your answer true

cmm assgn :02: sunny


true/false
question this question is from the case study "air cool india ltd." : the launch got delayed because
the dealers were not ready.
correct answer false
your answer false

multiple choice single answer


question this question is from the case study "solar energy" : what is the product benefit of a solar
operated products?
correct answer saves electricity & money
your answer saves electricity & money

multiple choice single answer


question this question is from the case study "saloni - chocolates" : developing contacts with the
local schools was a :-
correct answer pr activty
your answer promotional activity

multiple choice multiple answer


question this question is from the case study "wall mart - logistic leader" : what problems did wall
mart faced in some markets?
correct answer lack of historical data , inexperienced manpower
your answer lack of historical data , inexperienced manpower

true/false
question this question is from the case study "ice-kool" : studying consumer behavior is important
to any business.
correct answer true
your answer true

multiple choice multiple answer


question this question is from the case study "paramount fertilisers" : why was the production of
four products suspended ?
correct answer they were uneconomical , seasonal , poor product life cycles
your answer they were uneconomical , seasonal , poor product life cycles

true/false
question this question is from the case study "vacuum flasks" : the company has state of the art
plant with a japanese collaboration.
correct answer true
your answer true

select the blank


question this question is from the case " coca-cola " : analysts felt that belgian recall was the
worst________ problem.
correct answer public relations
your answer public relations

match the following


question correct answer your answer

marriott international international hospitality giant international hospitality giant

sukhi and bhoopy brand name "s&b" brand name "s&b"

crunchy and crispy ltd. processed food business processed food business

pratima ltd. wpdc-3 waterproof disposal camera wpdc-3 waterproof disposal camera

select the blank


question this question is from the case study "shri krishnan ranganathan" : between 1978 & 1994
glow had under gone six ________.
correct answer brand extensions
your answer brand extensions

select the blank


question this question is from the case study "food processing industry" : according to union, the
worker was employed as sweeper & not ________.
correct answer wet sweeper
ur answer wet sweeper

multiple choice single answer


question this question is from the case study "indian aluminium company" : what was the target
audience for super wrap?
correct answer housewives
your answer housewives

multiple choice multiple answer


question this question is from the case study "job satisfaction" : what was the effect of jayant
continuing in the same job?
correct answer frustration , demoralisation
your answer frustration , demoralisation

multiple choice multiple answer


question this question is from the case study "marriott international" : who were the established
competitors of marriott?
correct answer holiday inn , ramada , quality inn
your answer holiday inn , ramada , quality inn

multiple choice single answer


question this question is from the case "coca-cola" : coke's products were banned from sale in
belgium because :-
correct answer they made more than 100 children ill
your answer they made more than 100 children ill

select the blank


question this question is from the case study " sukhi and bhoopy" : sukhi and bhoopy are engaged
in ________sports equipments.
correct answer manufacture and selling
your answer manufacture and selling

multiple choice multiple answer


question this question is from the case "ethel graff" : why do europeans come to india to work?
correct answer indian experience matter in international market , challenge of working in unfamiliar
environment
your answer challenge of working in unfamiliar environment , indian experience matter in international
market
multiple choice single answer
question this question is from the case study "blue shield company" : what type of promotion was
planned in high sale period by benson & johnson?
correct answer discount offer
your answer discount offer

multiple choice single answer


question this question is from the case study "blue shield company" :what problem is faced by
benson & johnson?
correct answer retailers could not sell the stocks
your answer retailers could not sell the stocks

multiple choice single answer


question this question is from the case study "samadhan sakhali udyog" : samadhan sakhali udyog's
distribution channel contains :-
correct answer own chain of shops
your answer own chain of shops

multiple choice single answer


question this question is from the case study "lubri - smooth ltd." : at what stage of product life
cycle the product a-20 is?
correct answer maturity
your answer maturity

multiple choice single answer


question this question is from the case study "fast page communication" : pagers are facing stiff
resistance from :-
correct answer family members
your answer family members

multiple choice single answer


question this question is from the case "general motors asia-pacific" : what is maruti's benefit to
these car manufacturers?
correct answer they can source the components cheap
your answer they can source the components cheap

select the blank


question this question is from the case study "mr. ramrao panase" :according to mr. d'costa, if the
business is to be expanded it has to have a marketing team and a ________.
correct answer distribution network
your answer distribution network

true/false
question this question is from the case study "mr. rajiv goyal" : the market for light engineering
products was shrinking.
correct answer false
your answer false

multiple choice single answer


question this question is from the case study "fluid control devices ltd.": the market share of fluid
control devices in pumps in year 1968 was :-
correct answer 0.33
your answer 0.33

multiple choice single answer


question this question is from the case " mr dinesh kapoor " : what segment is mr. kapoor planning
to enter?
correct answer gymnasium
your answer gymnasium

select the blank


question this question is from the case study "organic marketing initiatives and rural development"
:the rapid increase in production of ________ is creating new and complex challenges.
correct answer organic food
your answer organic food

multiple choice multiple answer


question this question is from the case "ethel graff" : the company plans to increase the intake of
europeans in india because :-
correct answer in india they cost only 25 % , attrition is only 15 %
your answer in india they cost only 25 % , attrition is only 15 % , they know the language

select the blank


question this question is from the case study "thompson & thompson" : the name was decided as
thompson & thompson to encash the ________.
correct answer brand equity
your answer brand equity

true/false
question this question is from the case study "atlas marketing (p) ltd." :atlas marketing is a direct
marketing firm.
correct answer true
your answer true

true/false
question this question is from the case study "chocolates" : kitkat & perk are available in all towns
at national level.
correct answer false
your answer false

multiple choice multiple answer


question this question is from the case study "a cooperative milk union" :why couldn't the dairy get
qualified people?
correct answer it was in rural area , rural area did not have urban facilities
your answer it was in rural area

multiple choice single answer


question this question is from the case "harish patel" : what is the advantage of kandla port in
electronics exports?
correct answer seepz zone
your answer seepz zone

multiple choice single answer


question this question is from the case study "auto fast" : in which area was the company looking to
gain dominance?
correct answer factory cnc machines
your answer factory automation equipment

true/false
question this question is from the case study "hotel black pearl" :since the opening of 'saphire' the
business of black pearl is remarkably affected.
correct answer true
your answer true

match the following


question correct answer your answer

chap-pals is a brand name in leather footware industry leather footware industry

marketing orientation quality control technique-jit manufacturing system quality control technique-
jit manufacturing system

saloni - chocolates distributor of special cadies distributor of special cadies

fit-fit exerciser equipment sold in urban localities to higher middle class sold in urban localities to higher
middle class

currently samadhan sakhali udyog is operating through 4800 own retail stores operating through
4800 own retail stores

select the blank


question this question is from the case study "raja consultants ltd." : the characteristics of the
consumer panel were to be used for predicting the behavious of the ________.
correct answer population
your answer population

multiple choice single answer


question this question is from the case study "banarasidas" :what concept did banarasidas applied
in satisfying customers?
correct answer customisation
your answer customisation

multiple choice single answer


question this question is from the case "the real thing" : coca cola pursued aggressive global
branding by way of :-
correct answer creative placement of its logo
your answer attractive packaging

multiple choice single answer


question this question is from the case study "deepak pharmaceuticals" : what regulation did mr.
khanna introduced immediately after joining?
correct answer checks with the orders
your answer advance payment for the orders

select the blank


question this question is from the case study "mr. ramrao panase" :anil & sujata were the direct
dealers who were appointed as ________.
correct answer distributors
your answer distributors

multiple choice multiple answer


question this question is from the case study "blue shield company" :which medium were used to
popularise the offer by benson & johnson?
correct answer tv , news papers
your answer tv , news papers

multiple choice multiple answer


question this question is from the case study "paramount fertilisers" : what was the tie up between
paramount & pennsylvania?
correct answer sales & distribution , marketing
your answer sales & distribution , marketing

true/false
question this question is from the case study "abc company" : the indian middle class is about
1/3rd of population.
correct answer true
your answer true

select the blank


question this question is from the case study "anveshi - the rural development organisation"
:anveshi worked in villages which are ________
correct answer economically vulnerable.
your answer economically vulnerable.

multiple choice multiple answer


question this question is from the case study "air cool india ltd." : the test marketing was decided in
mumbai :-
correct answer to see product performance , was done for 2 months
your answer to see product performance , was done for 2 months

true/false
question this question is from the case study "tushar laboratories" :mumbai market was the
smallest in volumes.
correct answer false
your answer false

multiple choice single answer


question this question is from the case study "samadhan sakhali udyog" : samadhan sakhali udyog's
distribution channel contains :-
correct answer own chain of shops
your answer distributors

multiple choice single answer


question this question is from the case study "priya automobiles" :what must have affected the
performance of mr. jain?
correct answer no incentives in cash
your answer no trip as an incentive

true/false
question this question is from the case study "sukhi and bhoopy" : using s & b brand name for the
new products produced in the new sewing machine is called brand extension.
correct answer true
your answer false

multiple choice single answer


question this question is from the case study "dream launch of ford escort" : what was 1300 petrol
version of the escort launched against?
correct answer maruti esteem
your answer honda city

multiple choice multiple answer


question this question is from the case study "job satisfaction" : what was the effect of jayant
continuing in the same job?
correct answer frustration , demoralisation
your answer demoralisation , job satisfaction

multiple choice multiple answer


question this question is from the case "general motors asia-pacific" : gm is called very small player
in india because :-
correct answer the plant capacity is only 25000 cars , it sold just over 8000 cars last year
your answer it sold just over 8000 cars last year , it makes tiny cars

true/false
question this question is from the case study "innovation & improvisation" : 3 m encouraged
everyone to become product champions.
correct answer true
your answer false

multiple choice multiple answer


question this question is from the case study "a poultry farm" : what clauses were not met from the
agreement?
correct answer equipment not delivered in 6 months , said transportation was not used
your answer said transportation was not used , higher money was charged

true/false
question this question is from the case study "abc company" : the indian middle class is about
1/3rd of population.
correct answer true
your answer true

multiple choice multiple answer


question this question is from the case study "tushar laboratories" : tushar lab's focus markets
were :-
correct answer orissa , southern states
your answer orissa , southern states

multiple choice single answer


question this question is from the case study "chap-pals" : current competition of chap-pal is :-
correct answer leather shoose
your answer sports shoes

multiple choice multiple answer


question this question is from the case study "tushar laboratories" : what was tushar's strength
over giant competitor?
correct answer german collaboration , no quality complaints
your answer no quality complaints , better distribution

multiple choice single answer


question this question is from the case study "price plus" : what is the offer under discussion in the
case?
correct answer money back offer by akai
your answer brand associations

true/false
question this question is from the case " general motors asia-pacific " : auto industry is exceed to
undergo big change.
correct answer true
your answer false

multiple choice multiple answer


question this question is from the case study "green belt" :why do farmers buy chemical fertilizers?
correct answer subsidy , increase in crop yield , bio fertilizers are slow
your answer subsidy , increase in crop yield

multiple choice single answer


question this question is from the case study "fast page communication" : pagers are facing stiff
resistance from :-
correct answer family members
your answer subordinates

match the following


question correct answer your answer

brazil 50 % coke share 50 % coke share

chemical fertilisers increase in the yield face cleam

cadbury dairy milk mindset of consumers increase in the yield

old spice shaving cream 70 % coke share

multiple choice single answer


question this question is from the case study "solar energy" : what is the product benefit of a solar
operated products?
correct answer saves electricity & money
your answer easy to operate

true/false question this question is from the case study "shri krishnan ranganathan" : glow as a
brand had become synonymous with health care.
correct answer false
your answer false

multiple choice multiple answer


question this question is from the case study "roshni lamp makers ltd." : what are the product
benefits of electronic ballast?
correct answer reduces energy consumption , increases efficiency , increases tube life
your answer increases efficiency , increases tube life

select the blank


question this question is from the case "think global & act ________ advertisement co." : the head
line of the advertising campaign is think globule & act local.
correct answer local
your answer tactical

multiple choice single answer


question this question is from the case study "excel typewriters" :what is the need of the customer?
correct answer typewriter with many letter-styles & fonts
your answer computer

multiple choice single answer


question this question is from the case study "blue shield company" : what type of promotion was
planned in high sale period by benson & johnson?
correct answer discount offer
your answer trade discount

select the blank


question this question is from the case study "challenger sports" : the company command
________ % of the market-share.
correct answer 60
your answer 50

match the following


question correct answer your answer

anveshi help weaker sections help weaker sections

hll vim cleaning vim cleaning

absenteeism in oct - dec festivals no urban facilities

milk union no urban facilities no rural facilities

multiple choice single answer


question this question is from the case study "second generation system" : what was the rapid
change in the home computer market?
correct answer life reduced from 5 years to 2 years
your answer life reduced from 5 years to 2 years

select the blank


question this question is from the case study "rajesh joshi" : rajesh encouraged ________ climate
in his section.
correct answer open
your answer open

multiple choice single answer


question this question is from the case study "tushar laboratories" : tushar lab could sell the
product a lot in mumbai because :-
correct answer giant's product was out of stocks for 2 months
your answer giant's product was out of stocks for 2 months

multiple choice multiple answer


question this question is from the case study "mr. harish panjwani" :mr. harish had steady
customers because of :-
correct answer his sober temperament , reliable dealings , amiable nature
your answer reliable dealings , amiable nature

multiple choice single answer


question this question is from the case study "lubri - smooth ltd." : at what stage of product life
cycle the product a-20 is?
correct answer maturity
your answer maturity

select the blank


question this question is from the case study "elevator grant" : ________ for elevators was
considered as a prerequisite prior to entry.
correct answer market research
your answer distribution study

select the blank


question this question is from the case study "organic marketing initiatives and rural development"
:the rapid increase in production of ________ is creating new and complex challenges.
correct answer organic food
your answer organic food

select the blank


question this question is from the case study "breweries products ltd." : as per company’s policy the
probation was for ________ months.
correct answer six
your answer six

true/false
question this question is from the case study "ar sons" :ar sons has now reached a heights of big
corporates.
correct answer true
your answer false

multiple choice single answer


question this question is from the case study "instant electrics" : the market potential was
identified for :-
correct answer diesel generators
your answer petrol generators

select the blank


question this question is from the case study "saif runs" :the market can expand if the price is
________.
correct answer competitive
your answer moderate

select the blank


question this question is from the case study "abc a major beverages company" : the per capita
consumption of soft drinks in india is ________.
correct answer 3 bottles
your answer 3 bottles

multiple choice single answer


question this question is from the case study "indian aluminium company" : what was the target
audience for super wrap?
correct answer housewives
your answer office goers

multiple choice multiple answer


question this question is from the case study "rajesh joshi" : how did rajesh's style helped him?
correct answer utilised everyone's abilities , utilised everyone's status
your answer utilised everyone's status , get maximum profits , get better productivity

multiple choice single answer


question this question is from the case study "dye-gen" : what is the marketing manager worried
about?
correct answer human market reaction
your answer buffalos having skin infection

true/false
question this question is from the case study "abc company" : there were no price wars in the
market.
correct answer false
your answer true

true/false
question this question is from the case study "aqua-nova" :"aqua-nova" is a new brand of mineral
water selling very well in the institutional markets.
correct answer true
your answer false

multiple choice single answer


question this question is from the case study "ashoka sports ltd." :what is jit policy?
correct answer just in time
your answer just in tally

select the blank


question this question is from the case study "raja consultants ltd." : mr virani got raja consultant
think about ________.
correct answer setting consumer panel
your answer setting consumer panel

multiple choice multiple answer


question this question is from the case study "tabeffer india" : what are the product advantages of
lorino?
correct answer no inconvenience of mixing , no disposing off the package
your answer no disposing off the package , very economical

multiple choice multiple answer


question this question is from the case study "ashoka sports ltd." :what are the expectations of
ashoka from the retailers?
correct answer premium service , quality display
your answer large quantities , premium service , quality display

match the following


question correct answer your answer

fargo foods 12.5 % growth grapes

nasik soil grapes mangos

hll van coverage milk sourcing

milk union milk sourcing van coverage

select the blank


question this question is from the case " the real thing " : esteemed brain tonic & intellectual
beverage was the ________ of the brand.
correct answer positioning
your answer ad line

multiple choice single answer


question this question is from the case study "mr. nitin chandra" : product benefit of silver plated
bronze products is :-
correct answer they are within reach of middle class
your answer they are very white

multiple choice multiple answer


question this question is from the case study "huge electronics" :who were the customers of the
company?
correct answer government customers , military customers
your answer government customers , military customers

true/false
question this question is from the case study "surabhi drugs" : the policy adopted by panchal was
very good for the company.
correct answer false
your answer true

select the blank


question this question is from the case study "raja consultants ltd." : the characteristics of the
consumer panel were to be used for predicting the behavious of the ________.
correct answer population
your answer segment

multiple choice multiple answer


question this question is from the case study "sugandha mouth freshners" : what are two fears of
the company?
correct answer khushboo sales will reduce , sugandha is perceived as tobacco product
your answer khushboo sales will reduce , salesmen will leave the jobs

multiple choice single answer


question this question is from the case study "suchitra vision ltd." : how will increasing the service
engineer affect company's costs?
correct answer increase the service cost by 25 %
your answer increase the service cost by 50 %

multiple choice multiple answer


question this question is from the case study "huge electronics" :who influenced the decision of
manufacturing in-house or offloading?
correct answer manufacturing project manager , manufacturing functional manager , engineering project
manager
your answer manufacturing project manager , manufacturing functional manager

multiple choice multiple answer


question this question is from the case "general motors asia-pacific" : with the global alliance the
three car manufacturers in india can :-
correct answer share each other's products , commonly buy components , do cross branding
your answer share each other's products , commonly buy components

multiple choice multiple answer


question this question is from the case study "raja consultants ltd." : the minor questions faced
about the consumer pannel was :-
correct answer who will buy , what fees to be charged
your answer who will buy , what fees to be charged

select the blank


question this question is from the case study "thompson & thompson" : the name was decided as
thompson & thompson to encash the ________.
correct answer brand equity
your answer brand awareness

multiple choice single answer


question this question is from the case study "channels of distribution" :how was test marketing
done by joshi & deshpande?
correct answer giving proto type in a service station
your answer giving proto type in a service station

multiple choice multiple answer


question this question is from the case study "blue shield company" :what offer is run by blue
shield?
correct answer scheme for retailers , scheme for consumers
your answer scheme for retailers , scheme for consumers

multiple choice single answer


question this question is from the case study "the kellogg company" : what did kellogg's majority
international sales came from?
correct answer cereals
your answer cereals

multiple choice single answer


question this question is from the case "coca-cola" : coke was considered as unethical because :-
correct answer they did not disclose the information they had
your answer they did not disclose the information they had

select the blank


question this question is from the case study "thompson & thompson" : thomson & thompson
enjoyed very high level of ________.
correct answer brand awareness
your answer dissatisfaction

multiple choice single answer


question this question is from the case "general motors asia-pacific" : what is maruti's benefit to
these car manufacturers?
correct answer they can source the components cheap
your answer they can source the components cheap

multiple choice multiple answer


question this question is from the case study "mr. rajiv goyal" : what was the responsibilities of
product manager?
correct answer sales , profits
your answer sales , profits

multiple choice single answer


question this question is from the case study "deepak pharmaceuticals" : why did mr. khanna
slashed ad budget?
correct answer supply shorter than demand
your answer supply shorter than demand

true/false
question this question is from the case study "alcophin" : pharma companies can not advertise their
products.
correct answer true
your answer true
true/false
question this question is from the case study "tushar laboratories" :the indian doctors were not
using the life saving product due to high price.
correct answer true
your answer true

multiple choice single answer


question this question is from the case study "tristar" : what action of competition started affecting
the sales of tristar acs?
correct answer increasing the credit period
your answer lowering the mrp

multiple choice multiple answer


question this question is from the case study "a cooperative milk union" :why couldn't the dairy get
qualified people?
correct answer it was in rural area , rural area did not have urban facilities
your answer it was in rural area , rural area did not have urban facilities

select the blank


question this question is from the case " seven species" : ________ groups were not happy with the
judgement.
correct answer environmental
your answer environmental

multiple choice multiple answer


question this question is from the case study "deepak pharmaceuticals" : what was the effect of
slashed advertising?
correct answer profits increased , reserves increased
your answer sales dropped , profits increased

true/false
question this question is from the case study "fargo foods" :fargo spent large moneys on capital
equipments to increase productivity.
correct answer true
your answer true

select the blank


question this question is from the case " ethel graff " : european bpo market is ________.
correct answer $ 65 billion
your answer $ 65 million

select the blank


question this question is from the case study "u.p. mini computers" : up mini computers & zenith
mini computers entered in to a ________.
correct answer technical collaboration
your answer financial agreement

true/false
question this question is from the case study "food processing industry" :management felt that the
hygiene is not important in food processing industry.
correct answer false
your answer false

true/false
question this question is from the case study "huge electronics" :due to matrix structure the
functional & project managers coexisted.
correct answer true
your answer false

match the following


question correct answer your answer

chap-pals is a brand name in leather footware industry leather bags industry

marketing orientation quality control technique-jit manufacturing system leather footware industry

saloni - chocolates distributor of special cadies operating through 4800 own retail stores

fit-fit exerciser equipment sold in urban localities to higher middle class sold in urban localities to higher
middle class

currently samadhan sakhali udyog is operating through 4800 own retail stores quality control
technique-jit manufacturing system

select the blank


question this question is from the case study " mr. anand" : sales manager of abha ________ was
thinking about the number of diaries to be printed for 2004.
correct answer diaries
your answer calendars

true/false
question this question is from the case study "air cool india ltd." : the launch got delayed because
the dealers were not ready.
correct answer false
your answer false

true/false
question this question is from the case study "mr dinesh kapoor" : mr. kapoor was not really
concerned about the returns that he can expect.
correct answer false
your answer true

true/false
question this question is from the case study "raja consultants ltd." : the models in india had only
quantitative data and no qualitative models.
correct answer true
your answer false

select the blank


question this question is from the case study "air india" : air india is constantly looking for
________.
correct answer newer ways to serve passengers
your answer new aircrafts

multiple choice single answer


question this question is from the case study "fargo foods" : what was the main reason for getting
12.5% growth every year by fargo foods?
correct answer low overhead rates in foreign countries
your answer high market growth

multiple choice single answer


question this question is from the case "harish patel" : whose brand will be sold under both the
options?
correct answer naresh's brand
your answer harish's brand

multiple choice multiple answer


question this question is from the case study "air cool india ltd." : the test marketing was decided in
mumbai :-
correct answer to see product performance , was done for 2 months
your answer to see product performance , was done for 2 months

multiple choice single answer


question this question is from the case study "ashoka sports ltd." : why did ashoka not permit the
slash of price?
correct answer tamper the quality image
your answer tamper the quality image

true/false
question this question is from the case study "hotel black pearl" :since the opening of 'saphire' the
business of black pearl is remarkably affected.
correct answer true
your answer true

multiple choice multiple answer


question this question is from the case study "scripto" : who are the competitors of scripto?
correct answer bic , paper mate
your answer bic , paper mate

multiple choice single answer


question this question is from the case study "konkan trading company" : what was the request of
trade union of konkan trading company?
correct answer promote the worker who is good in other sports
your answer promote the officer only by 3 grades

multiple choice multiple answer


question this question is from the case study "delana hosiery works" : what was the overall effect
of owner's attitude on business?
correct answer productivity declined , profits declined
your answer profits declined , profits increased
select the blank
question this question is from the case study "the indo-foreign bank" : the indo foreign bank is a
________.
correct answer retail outlets
your answer retail outlets

select the blank


question this question is from the case study "the kellogg company" :to increase sales in brazin the
marketing director had to create a ________ breakfast habit.
correct answer nutritious
your answer rural

multiple choice multiple answer


question this question is from the case study "chocolates" :kids like what type of chocolates?
correct answer milk chocolate , chocolate enrobed goodey bars
your answer milk chocolate , chocolate enrobed goodey bars

multiple choice single answer


question this question is from the case study "priya automobiles" : why did model priya still
continue to sell?
correct answer was the cheapest model
your answer was the cheapest model

multiple choice single answer


question this question is from the case study "suchitra vision ltd." : how will increasing the service
engineer affect company's costs?
correct answer increase the service cost by 25 %
your answer increase the service cost by 25 %

multiple choice single answer


question this question is from the case "the real thing" : coca cola pursued aggressive global
branding by way of :-
correct answer creative placement of its logo
your answer creative placement of its logo

true/false
question this question is from the case study "ar sons" :ar sons has now reached a heights of big
corporates.
correct answer true
your answer true

true/false
question this question is from the case study "ajanta biscuits" : ajanta biscuit is planning to enter
cream biscuit segment.
correct answer false
your answer false

multiple choice multiple answer


question this question is from the case study "sugandha mouth freshners" : what are two fears of
the company?
correct answer khushboo sales will reduce , sugandha is perceived as tobacco product
your answer khushboo sales will reduce , sugandha is perceived as tobacco product

true/false
question this question is from the case study "ice-kool" : studying consumer behavior is important
to any business.
correct answer true
your answer true

multiple choice single answer


question this question is from the case study " raja consultants ltd." : vitas foods was in what
category?
correct answer ready to cook
your answer ready to cook

multiple choice multiple answer


question this question is from the case study "surabhi drugs" :why was panchal replacing medical
reps with health workers?
correct answer less cost , improved reach
your answer less cost , improved reach

multiple choice single answer


question this question is from the case study "saif runs" : what has led to cost reduction?
correct answer subsidies on medicine & feeds
your answer subsidies on medicine & feeds
select the blank
question this question is from the case study "abc a major beverages company" : the arrangement
between abc & cca is ________.
correct answer cca will market abc brands with their own
your answer cca will market abc brands with their own

select the blank


question this question is from the case study "the indo-foreign bank" : the indo foreign bank is a
________.
correct answer retail outlets
your answer mall

true/false
question this question is from the case study "kleam" : retailers wanted to display two brands of
toothpaste.
correct answer true
your answer true

multiple choice single answer


question this question is from the case study "lubri - smooth ltd." : as a promotional strategy the
owner believes in :-
correct answer sampling
your answer sampling

multiple choice multiple answer


question this question is from the case study "astroid computer corporation" : what was the part of
the distributor network of the company?
correct answer own retail outlets , franchisee
your answer own retail outlets , franchisee

select the blank


question this question is from the case study "roshni lamp makers ltd." : rlml wants to evaluate
________ for electronic ballast.
correct answer new product opportunities
your answer new product opportunities

select the blank


question this question is from the case " the real thing " : today coca cola is sold in ________
countries.
correct answer 200
your answer 200

multiple choice multiple answer


question this question is from the case study "second generation system" : what are the product
benefits of second generation computers?
correct answer 4 to 16 times more storage , could be used as word processors , could operate
sophisticated programs
your answer 4 to 16 times more storage , could be used as word processors , could operate
sophisticated programs

select the blank


question this question is from the case study "huge electronics" :due to rapid ________ the
company organisation chart was constantly changing.
correct answer growth
your answer growth

true/false
question this question is from the case study "tushar laboratories" :mumbai market was the
smallest in volumes.
correct answer false
your answer false

true/false
question this question is from the case study "business equipments ltd." :the dealer felt that
business equipments will not loose the business.
correct answer false
your answer false

select the blank


question this question is from the case study "food processing industry" : according to union, the
worker was employed as sweeper & not ________.
correct answer wet sweeper
your answer wet sweeper

multiple choice multiple answer


question this question is from the case study "huge electronics" :who were the customers of the
company?
correct answer government customers , military customers
your answer government customers , military customers

select the blank


question this question is from the case study "ray ltd." : the ________ was to be improved to
protect chocolate from melting.
correct answer packaging
your answer packaging

true/false
question this question is from the case study "india car company" : the chairman felt that one can
not depend on customers for new product ideas.
correct answer true
your answer true

multiple choice single answer


question this question is from the case study "priya automobiles" :what did the financial scheme
offered to customers?
correct answer easy loans
your answer easy loans

multiple choice multiple answer


question this question is from the case study "mr. rajiv goyal" : what was the responsibilities of
product manager?
correct answer sales , profits
your answer sales , profits

multiple choice multiple answer


question this question is from the case "the real thing" : coke used think global act local policy by
way of :-
correct answer pricing the product differently in different countries , locally manufacturing product ,
creating country/ region specific advertising
your answer locally manufacturing product , creating country/ region specific advertising , pricing the
product differently in different countries

select the blank


question this question is from the case study "saif runs" :the market can expand if the price is
________.
correct answer competitive
your answer competitive

multiple choice multiple answer


question this question is from the case study "reach india ltd." : what different product segments is
reach india ltd. operating in?
correct answer telecom service provider , handsets
your answer telecom service provider , handsets

multiple choice single answer


question this question is from the case study "old spice" :which brand is advertised by shulton?
correct answer the mother brand
your answer the mother brand

select the blank


question this question is from the case " the real thing " : the name coca cola was registered as
________.
correct answer trade mark
your answer trade mark

select the blank


question this question is from the case study "thompson & thompson" : thomson & thompson
enjoyed very high level of ________.
correct answer brand awareness
your answer brand awareness

multiple choice multiple answer


question this question is from the case "general motors asia-pacific" : gm is called very small player
in india because :-
correct answer the plant capacity is only 25000 cars , it sold just over 8000 cars last year
your answer the plant capacity is only 25000 cars , it sold just over 8000 cars last year

select the blank


question this question is from the case study "suc seed plantation" :m/s suc seed are innovator -
manufacturers & not too expert in ________ technique.
correct answer marketing
your answer marketing
multiple choice single answer
question this question is from the case study "marketing orientation" : the company quality services
ltd. is judging it self by :-
correct answer quality
your answer quality

true/false
question this question is from the case study "green belt" :farmers do not know hazards of chemical
fertilizers.
correct answer false
your answer false

multiple choice single answer


question this question is from the case study "suchitra vision ltd." : what did the company prided
in?
correct answer prompt after sales service
your answer prompt after sales service

true/false
question this question is from the case study "shri krishnan ranganathan" : glow as a brand had
become synonymous with health care.
correct answer false
your answer false

multiple choice multiple answer


question this question is from the case study "green belt" :why do farmers buy chemical fertilizers?
correct answer subsidy , increase in crop yield , bio fertilizers are slow
your answer subsidy , increase in crop yield , bio fertilizers are slow

match the following


question correct answer your answer

divya bhaskar the third gujarati daily newspaper to be launched the third gujarati daily newspaper
to be launched

this question is from the case study "the marketing of divya bhaskar" : pre launch activites & strategies
to create awareness for divya bhaskar & establish brand image to create awareness for divya
bhaskar & establish brand image

key fingings of survey their newspaper is average in all respects their newspaper is average in all
respects

post survey phaseorder bookings crossed a record mark of 2 lac. order bookings crossed a record
mark of 2 lac.

multiple choice single answer


question this question is from the case study "channels of distribution" :how was test marketing
done by joshi & deshpande?
correct answer giving proto type in a service station
your answer giving proto type in a service station

match the following


question correct answer your answer

roshni lamps new product opportunities new product opportunities

laxmi mills refined oil refined oil

mr. dinesh kapoorfinancial investment financial investment

raja consultants setting consumer panel setting consumer panel

multiple choice single answer


question this question is from the case "think global & act local advertisement co." : which product
did the consultant asked the manufacturer to concentrate on?
correct answer tooth paste
your answer tooth paste

multiple choice multiple answer


question this question is from the case study "wall mart - logistic leader" : what was wall mart
offering when it started?
correct answer high quality products & service , low prices
your answer high quality products & service , low prices

true/false
question this question is from the case study "roshni lamp makers ltd." : the potential threat for the
tube is compact fluorescent light.
correct answer true
your answer true

true/false
question this question is from the case study "food processing industry" :management felt that the
hygiene is not important in food processing industry.
correct answer false
your answer false

true/false
question this question is from the case study "huge electronics" :due to matrix structure the
functional & project managers coexisted.
correct answer true
your answer true

select the blank


question this question is from the case study "the kellogg company" :to increase sales in brazin the
marketing director had to create a ________ breakfast habit.
correct answer nutritious
your answer nutritious

select the blank


question this question is from the case study "the cold ice-cream company" : the marketing team
felt that the use of coupon will result in greater ________.
correct answer brand awareness
your answer brand awareness

select the blank


question this question is from the case study " mr. anand" : sales manager of abha ________ was
thinking about the number of diaries to be printed for 2004.
correct answer diaries
your answer diaries

multiple choice single answer


question this question is from the case study "dream launch of ford escort" : what was the
percieved difference between petrol & diesel version of escort?
correct answer petrol is underpowered than diesel
your answer petrol is underpowered than diesel

select the blank


question this question is from the case study "bags & baggage's ltd." : bags & baggage ltd. always
preferred to give discounts to ________.
correct answer consumer
your answer consumer

select the blank


question this question is from the case " the real thing " : esteemed brain tonic & intellectual
beverage was the ________ of the brand.
correct answer positioning
your answer positioning

select the blank


question this question is from the case study "the foods ltd" : the motivational research stud was
done to understand consumer attitude towards ________.
correct answer breakfast cereals
your answer breakfast cereals

select the blank


question this question is from the case study "mr. anna patil" : mr anna patil's farm was ________.
correct answer canal irrigation
your answer canal irrigation

multiple choice single answer


question this question is from the case study "watts & volts ltd." : why did chairaman appoint a
marketing manager?
correct answer too many responsibilities in regional manager
your answer too many responsibilities in regional manager

multiple choice multiple answer


question this question is from the case study "tushar laboratories" : the indian doctors were not
using the life saving product due to :-
correct answer fear for fatal reactions , high price
your answer high price , fear for fatal reactions
true/false
question this question is from the case study "mr dinesh kapoor" : mr. kapoor was not really
concerned about the returns that he can expect.
correct answer false
your answer false

select the blank


question this question is from the case " coca-cola " : analysts felt that belgian recall was the
worst________ problem.
correct answer public relations
your answer public relations

true/false
question this question is from the case study "abc company" : the indian middle class is about
1/3rd of population.
correct answer true
your answer true

multiple choice single answer


question this question is from the case study "an american world wide corporation" : who are the
main staff of the office?
correct answer chinese
your answer chinese

multiple choice multiple answer


question this question is from the case "general motors asia-pacific" : with the global alliance the
three car manufacturers in india can :-
correct answer share each other's products , commonly buy components , do cross branding
your answer share each other's products , commonly buy components , do cross branding

multiple choice multiple answer


question this question is from the case study "blue shield company" :what offer is run by blue
shield?
correct answer scheme for retailers , scheme for consumers
your answer scheme for retailers , scheme for consumers

true/false
question this question is from the case study "usha steels" : mr. rao faced a lot of labor turn over
problem initially.
correct answer false
your answer false

multiple choice multiple answer


question this question is from the case study "wall mart - logistic leader" : what problems did wall
mart faced in some markets?
correct answer lack of historical data , inexperienced manpower
your answer lack of historical data , inexperienced manpower

match the following


question correct answer your answer

fargo foods 12.5 % growth 12.5 % growth

nasik soil grapes grapes

hll van coverage van coverage

milk union milk sourcing milk sourcing

multiple choice single answer


question this question is from the case study "tristar" :what would collapse the distribution system
of tristar?
correct answer inter depot stock movement
your answer inter depot stock movement

true/false
question this question is from the case study "ray ltd." : the marketing director wanted ray ltd. to
diversify in biscuits.
correct answer false
your answer false

select the blank


question this question is from the case study "raja consultants ltd." : the characteristics of the
consumer panel were to be used for predicting the behavious of the ________.
correct answer population
your answer population
multiple choice single answer
question this question is from the case study "tabeffer india" : what product was developed under
brand name lorino?
correct answer tablet based soft drink
your answer tablet based soft drink

multiple choice single answer


question this question is from the case study "deepak pharmaceuticals" : what regulation did mr.
khanna introduced immediately after joining?
correct answer checks with the orders
your answer checks with the orders

multiple choice single answer


question this question is from the case study "ashoka sports ltd." :what is jit policy?
correct answer just in time
your answer just in time

true/false
question this question is from the case study "abc company" : there were no price wars in the
market.
correct answer false
your answer false

multiple choice multiple answer


question this question is from the case study "a cooperative milk union" :why couldn't the dairy get
qualified people?
correct answer it was in rural area , rural area did not have urban facilities
your answer it was in rural area , rural area did not have urban facilities

multiple choice multiple answer


question this question is from the case study "diva" : what is the speciality of diva card?
correct answer meaningful messages , regional language
your answer meaningful messages , regional language

true/false
question this question is from the case " general motors asia-pacific " : auto industry is exceed to
undergo big change.
correct answer true
your answer true

multiple choice multiple answer


question this question is from the case study "smart wash ltd." : what were the features of washing
machine?
correct answer portability , energy efficiency
your answer portability , energy efficiency

select the blank


question this question is from the case study "delana hosiery works" :the owner of the company
believed in ________ human relations.
correct answer informal
your answer informal

match the following


question correct answer your answer

air india telephone on board telephone on board

ray ltd. packaging improvements packaging improvements

eevator grant market research market research

the foods ltd break fast serials break fast serials

multiple choice single answer


question this question is from the case study " bharat research development corporation " : what
was the information given by brdc bulletin?
correct answer list of different processes
your answer list of different processes

select the blank


question this question is from the case study "priya automobiles" : the financial scheme was
beneficial for ________ by employees in different organisations.
correct answer group booking
your answer group booking
multiple choice multiple answer
question this question is from the case study "huge electronics" :who influenced the decision of
manufacturing in-house or offloading?
correct answer manufacturing project manager , manufacturing functional manager , engineering project
manager
your answer manufacturing project manager , manufacturing functional manager , engineering
functional manager

multiple choice multiple answer


question this question is from the case study "ashoka sports ltd." :what are the expectations of
ashoka from the retailers?
correct answer premium service , quality display
your answer premium service , quality display

multiple choice single answer


question this question is from the case study "paramount fertilisers" :what decision of pennsylvania
was disturbing for paramount?
correct answer to appoint another distributor
your answer to appoint another distributor

true/false
question this question is from the case study "raja consultants ltd." : the models in india had only
quantitative data and no qualitative models.
correct answer true
your answer false

multiple choice multiple answer


question this question is from the case study "channels of distribution" : what were the two product
qualities of joshi & deshpande's product over competition?
correct answer superior quality , lower price
your answer superior quality , lower price

multiple choice single answer


question this question is from the case study "priya automobiles" :why did the company started
loosing the market?
correct answer new fuel efficient bike introduced
your answer new fuel efficient bike introduced

multiple choice single answer


question this question is from the case " laxmi mills " : what was the product benefit of refined oil?
correct answer very pure
your answer very pure

multiple choice multiple answer


question this question is from the case study "kamlesh & laltu" : what is ajay's suggestion to
kamlesh & laltu to expand the business?
correct answer target marketing , product differentiation
your answer advertising , product differentiation

multiple choice multiple answer


question this question is from the case study "abc company" : which categories did the company
entered lately?
correct answer refrigerators , air conditioners
your answer refrigerators , air conditioners

multiple choice single answer


question this question is from the case "harish patel" : what is the advantage of kandla port in
electronics exports?
correct answer seepz zone
your answer seepz zone

true/false
question this question is from the case study "vacuum flasks" : the company has state of the art
plant with a japanese collaboration.
correct answer true
your answer true

select the blank


question this question is from the case study "u.p. mini computers" : up mini computers & zenith
mini computers entered in to a ________.
correct answer technical collaboration
your answer technical collaboration

select the blank


question this question is from the case study "raja consultants ltd." : mr virani got raja consultant
think about ________.
correct answer setting consumer panel
your answer setting consumer panel

multiple choice multiple answer


question this question is from the case study "channels of distribution" : what were the two product
qualities of joshi & deshpande's product over competition?
correct answer superior quality , lower price
your answer superior quality , lower price

multiple choice multiple answer


question this question is from the case study "delana hosiery works" : what was the overall effect
of owner's attitude on business?
correct answer productivity declined , profits declined
your answer productivity declined , profits declined

true/false
question this question is from the case study "food processing industry" :management felt that the
hygiene is not important in food processing industry.
correct answer false
your answer false

multiple choice single answer


question this question is from the case study "ashoka sports ltd." : why did ashoka not permit the
slash of price?
correct answer tamper the quality image
your answer tamper the quality image

match the following


question correct answer your answer

chap-pals is a brand name in leather footware industry leather footware industry

marketing orientation quality control technique-jit manufacturing system quality control technique-
jit manufacturing system

saloni - chocolates distributor of special cadies distributor of special cadies

fit-fit exerciser equipment sold in urban localities to higher middle class sold in urban localities to higher
middle class

currently samadhan sakhali udyog is operating through 4800 own retail stores operating through
4800 own retail stores

select the blank


question this question is from the case study "the kellogg company" :to increase sales in brazin the
marketing director had to create a ________ breakfast habit.
correct answer nutritious
your answer nutritious

multiple choice multiple answer


question this question is from the case study "green belt" :why do farmers buy chemical fertilizers?
correct answer subsidy , increase in crop yield , bio fertilizers are slow
your answer subsidy , increase in crop yield , bio fertilizers are slow

true/false
question this question is from the case study "fargo foods" :fargo spent large moneys on capital
equipments to increase productivity.
correct answer true
your answer true

true/false
question this question is from the case study "ray ltd." : the marketing director wanted ray ltd. to
diversify in biscuits.
correct answer false
your answer false

select the blank


question this question is from the case " the real thing " : the name coca cola was registered as
________.
correct answer trade mark
your answer trade mark

multiple choice multiple answer


question this question is from the case study "collaborative product development in e-commerce"
:what were benefits of collaborative development?
correct answer improves operations , cuts costs , saves time
your answer improves operations , cuts costs , saves time

multiple choice multiple answer


question this question is from the case study "bharat research development corporation " : what
details does project profile have?
correct answer product identification , types of machinery , raw material
your answer product identification , types of machinery , raw material

select the blank


question this question is from the case study "u.p. mini computers" : zenith suggested a research in
india to decide on ________.
correct answer product mix
your answer product mix

true/false
question this question is from the case study "vacuum flasks" : the company has state of the art
plant with a japanese collaboration.
correct answer true
your answer true

match the following


question correct answer your answer

this question is from the case study "marico industry" : marico industry's marketing strategy acquire
more fmcg brandsacquire more fmcg brands

marico is big player in hair care market hair care market

marico took over "anti-lice" shampoo - medikar "anti-lice" shampoo - medikar

multiple choice single answer


question this question is from the case study "konkan trading company" : why was the officer
promoted by 5 grades?
correct answer extraordinary sports performance
your answer extraordinary sports performance

select the blank


question this question is from the case study "saif runs" :the market can expand if the price is
________.
correct answer competitive
your answer competitive

multiple choice multiple answer


question this question is from the case study "rajesh joshi" : how did rajesh's style helped him?
correct answer utilised everyone's abilities , utilised everyone's status
your answer utilised everyone's abilities , utilised everyone's status

true/false
question this question is from the case study "the kellogg company" :main product line of kellogg
was a variety of convenience foods.
correct answer true
your answer false

select the blank


question this question is from the case study " sukhi and bhoopy" : sukhi and bhoopy are engaged
in ________sports equipments.
correct answer manufacture and selling
your answer manufacture and selling

multiple choice multiple answer


question this question is from the case study "paramount fertilisers" : what was the tie up between
paramount & pennsylvania?
correct answer sales & distribution , marketing
your answer sales & distribution , marketing

multiple choice single answer


question this question is from the case "harish patel" : which products will the indian company
export in order to get foreign exchange?
correct answer musical instruments
your answer electronic parts

multiple choice multiple answer


question this question is from the case study "auto fast" :what was the factory automation division
responsible for?
correct answer product management , marketing , product development
your answer marketing , product development , sales

multiple choice single answer


question this question is from the case study "kleam" :why did other companies failed to market
toothpastes?
correct answer no uniform quality of kleam
your answer no uniform quality of kleam

multiple choice multiple answer


question this question is from the case "general motors asia-pacific" : gm is called very small player
in india because :-
correct answer the plant capacity is only 25000 cars , it sold just over 8000 cars last year
your answer the plant capacity is only 25000 cars , it sold just over 8000 cars last year , it sells cars
only in one part of the country

multiple choice multiple answer


question this question is from the case study "smart wash ltd." : what were the features of washing
machine?
correct answer portability , energy efficiency
your answer portability , energy efficiency

select the blank


question this question is from the case study "tristar" :the goods were supplied to 16 depots based
on the ________ of the branches.
correct answer demand estimation
your answer demand estimation

multiple choice multiple answer


question this question is from the case study "innovation & improvisation" : 3 m struggled in 1990
because :-
correct answer profits fell , sales stalled
your answer profits fell , sales stalled

select the blank


question this question is from the case study "the cold ice-cream company" : the marketing team
felt that the use of coupon will result in greater ________.
correct answer brand awareness
your answer brand awareness

multiple choice single answer


question this question is from the case study "hindustan lever - rural marketing initiative" : what
was the purpose of this promotional drive?
correct answer increase rural penetration
your answer increase rural penetration

multiple choice single answer


question this question is from the case study "old spice" :which brand is advertised by shulton?
correct answer the mother brand
your answer the body talc

true/false
question this question is from the case study "ar sons" :mr sandeep felt that internet plus mail
order can attain popularity.
correct answer true
your answer true

multiple choice single answer


question this question is from the case study "health club" : the membership of club is adversly
affected because:-
correct answer death in swimming pool
your answer death in swimming pool

multiple choice single answer


question this question is from the case study "banarasidas" :what concept did banarasidas applied
in satisfying customers?
correct answer customisation
your answer customisation

multiple choice single answer


question this question is from the case study "business equipments ltd." : the prices of business
equipments are :-
correct answer competitive
your answer les than competition

multiple choice single answer


question this question is from the case study "moonlight ltd." : what was the share of direct sales in
product c to total sales?
correct answer 0.4
your answer 0.4

select the blank


question this question is from the case " seven species" : ________ groups were not happy with the
judgement.
correct answer environmental
your answer environmental

select the blank


question this question is from the case study "abc a major beverages company" : the arrangement
between abc & cca is ________.
correct answer cca will market abc brands with their own
your answer cca will market abc brands with their own

multiple choice single answer


question this question is from the case study "watts & volts ltd." : why did chairaman appoint a
marketing manager?
correct answer too many responsibilities in regional manager
your answer too many responsibilities in regional manager

true/false
question this question is from the case study "ajanta biscuits" : ajanta biscuit is planning to enter
cream biscuit segment.
correct answer false
your answer false

true/false
question this question is from the case study "mr. harish panjwani" :rajesh feels that he should be
more "business-like" in his approach.
correct answer false
your answer true

true/false
question this question is from the case study "alcophin" : pharma companies can not advertise their
products.
correct answer true
your answer true

multiple choice single answer


question this question is from the case study "rio de janeiro" :what was coke's market share in
brazin?
correct answer 0.5
your answer 0.085

multiple choice multiple answer


question this question is from the case study "astroid computer corporation" : what is the product
range of this company?
correct answer personal computer , monitors , printers
your answer personal computer , monitors

true/false
question this question is from the case study "beauty cosmetics" :beauty cosmetics want to reach
the products at all india level.
correct answer true
your answer true

true/false
question this question is from the case study "air cool india ltd." : the launch got delayed because
the dealers were not ready.
correct answer false
your answer false

multiple choice single answer


question this question is from the case study "solar energy" : what is the product benefit of a solar
operated products?
correct answer saves electricity & money
your answer saves electricity & money

multiple choice single answer


question this question is from the case study "saloni - chocolates" : developing contacts with the
local schools was a :-
correct answer pr activty
your answer promotional activity
multiple choice multiple answer
question this question is from the case study "wall mart - logistic leader" : what problems did wall
mart faced in some markets?
correct answer lack of historical data , inexperienced manpower
your answer lack of historical data , inexperienced manpower

true/false
question this question is from the case study "ice-kool" : studying consumer behavior is important
to any business.
correct answer true
your answer true

multiple choice multiple answer


question this question is from the case study "paramount fertilisers" : why was the production of
four products suspended ?
correct answer they were uneconomical , seasonal , poor product life cycles
your answer they were uneconomical , seasonal , poor product life cycles

true/false
question this question is from the case study "vacuum flasks" : the company has state of the art
plant with a japanese collaboration.
correct answer true
your answer true

select the blank


question this question is from the case " coca-cola " : analysts felt that belgian recall was the
worst________ problem.
correct answer public relations
your answer public relations

match the following


question correct answer your answer

marriott international international hospitality giant international hospitality giant

sukhi and bhoopy brand name "s&b" brand name "s&b"

crunchy and crispy ltd. processed food business processed food business

pratima ltd. wpdc-3 waterproof disposal camera wpdc-3 waterproof disposal camera

select the blank


question this question is from the case study "shri krishnan ranganathan" : between 1978 & 1994
glow had under gone six ________.
correct answer brand extensions
your answer brand extensions

select the blank


question this question is from the case study "food processing industry" : according to union, the
worker was employed as sweeper & not ________.
correct answer wet sweeper
your answer wet sweeper

multiple choice single answer


question this question is from the case study "indian aluminium company" : what was the target
audience for super wrap?
correct answer housewives
your answer housewives

multiple choice multiple answer


question this question is from the case study "job satisfaction" : what was the effect of jayant
continuing in the same job?
correct answer frustration , demoralisation
your answer frustration , demoralisation

multiple choice multiple answer


question this question is from the case study "marriott international" : who were the established
competitors of marriott?
correct answer holiday inn , ramada , quality inn
your answer holiday inn , ramada , quality inn

multiple choice single answer


question this question is from the case "coca-cola" : coke's products were banned from sale in
belgium because :-
correct answer they made more than 100 children ill
your answer they made more than 100 children ill
select the blank
question this question is from the case study " sukhi and bhoopy" : sukhi and bhoopy are engaged
in ________sports equipments.
correct answer manufacture and selling
your answer manufacture and selling

multiple choice multiple answer


question this question is from the case "ethel graff" : why do europeans come to india to work?
correct answer indian experience matter in international market , challenge of working in unfamiliar
environment
your answer challenge of working in unfamiliar environment , indian experience matter in international
market

multiple choice single answer


question this question is from the case study "blue shield company" : what type of promotion was
planned in high sale period by benson & johnson?
correct answer discount offer
your answer discount offer

multiple choice single answer


question this question is from the case study "blue shield company" :what problem is faced by
benson & johnson?
correct answer retailers could not sell the stocks
your answer retailers could not sell the stocks

multiple choice single answer


question this question is from the case study "samadhan sakhali udyog" : samadhan sakhali udyog's
distribution channel contains :-
correct answer own chain of shops
your answer own chain of shops

multiple choice single answer


question this question is from the case study "lubri - smooth ltd." : at what stage of product life
cycle the product a-20 is?
correct answer maturity
your answer maturity

multiple choice single answer


question this question is from the case study "fast page communication" : pagers are facing stiff
resistance from :-
correct answer family members
your answer family members

multiple choice single answer


question this question is from the case "general motors asia-pacific" : what is maruti's benefit to
these car manufacturers?
correct answer they can source the components cheap
your answer they can source the components cheap

select the blank


question this question is from the case study "mr. ramrao panase" :according to mr. d'costa, if the
business is to be expanded it has to have a marketing team and a ________.
correct answer distribution network
your answer distribution network

true/false
question this question is from the case study "mr. rajiv goyal" : the market for light engineering
products was shrinking.
correct answer false
your answer false

multiple choice single answer


question this question is from the case study "fluid control devices ltd.": the market share of fluid
control devices in pumps in year 1968 was :-
correct answer 0.33
your answer 0.33

multiple choice single answer


question this question is from the case " mr dinesh kapoor " : what segment is mr. kapoor planning
to enter?
correct answer gymnasium
your answer gymnasium

select the blank


question this question is from the case study "organic marketing initiatives and rural development"
:the rapid increase in production of ________ is creating new and complex challenges.
correct answer organic food
your answer organic food

multiple choice multiple answer


question this question is from the case "ethel graff" : the company plans to increase the intake of
europeans in india because :-
correct answer in india they cost only 25 % , attrition is only 15 %
your answer in india they cost only 25 % , attrition is only 15 % , they know the language

select the blank


question this question is from the case study "thompson & thompson" : the name was decided as
thompson & thompson to encash the ________.
correct answer brand equity
your answer brand equity

true/false
question this question is from the case study "atlas marketing (p) ltd." :atlas marketing is a direct
marketing firm.
correct answer true
your answer true

true/false
question this question is from the case study "chocolates" : kitkat & perk are available in all towns
at national level.
correct answer false
your answer false

multiple choice multiple answer


question this question is from the case study "a cooperative milk union" :why couldn't the dairy get
qualified people?
correct answer it was in rural area , rural area did not have urban facilities
your answer it was in rural area

multiple choice single answer


question this question is from the case "harish patel" : what is the advantage of kandla port in
electronics exports?
correct answer seepz zone
your answer seepz zone

multiple choice single answer


question this question is from the case study "auto fast" : in which area was the company looking to
gain dominance?
correct answer factory cnc machines
your answer factory automation equipment

true/false
question this question is from the case study "hotel black pearl" :since the opening of 'saphire' the
business of black pearl is remarkably affected.
correct answer true
your answer true

match the following


question correct answer your answer

chap-pals is a brand name in leather footware industry leather footware industry

marketing orientation quality control technique-jit manufacturing system quality control technique-
jit manufacturing system

saloni - chocolates distributor of special cadies distributor of special cadies

fit-fit exerciser equipment sold in urban localities to higher middle class sold in urban localities to higher
middle class

currently samadhan sakhali udyog is operating through 4800 own retail stores operating through
4800 own retail stores

select the blank


question this question is from the case study "raja consultants ltd." : the characteristics of the
consumer panel were to be used for predicting the behavious of the ________.
correct answer population
your answer population

multiple choice single answer


question this question is from the case study "banarasidas" :what concept did banarasidas applied
in satisfying customers?
correct answer customisation
your answer customisation

multiple choice single answer


question this question is from the case "the real thing" : coca cola pursued aggressive global
branding by way of :-
correct answer creative placement of its logo
your answer attractive packaging

multiple choice single answer


question this question is from the case study "deepak pharmaceuticals" : what regulation did mr.
khanna introduced immediately after joining?
correct answer checks with the orders
your answer advance payment for the orders

select the blank


question this question is from the case study "mr. ramrao panase" :anil & sujata were the direct
dealers who were appointed as ________.
correct answer distributors
your answer distributors

multiple choice multiple answer


question this question is from the case study "blue shield company" :which medium were used to
popularise the offer by benson & johnson?
correct answer tv , news papers
your answer tv , news papers

multiple choice multiple answer


question this question is from the case study "paramount fertilisers" : what was the tie up between
paramount & pennsylvania?
correct answer sales & distribution , marketing
your answer sales & distribution , marketing

true/false
question this question is from the case study "abc company" : the indian middle class is about
1/3rd of population.
correct answer true
your answer true

select the blank


question this question is from the case study "anveshi - the rural development organisation"
:anveshi worked in villages which are ________
correct answer economically vulnerable.
your answer economically vulnerable.

multiple choice multiple answer


question this question is from the case study "air cool india ltd." : the test marketing was decided in
mumbai :-
correct answer to see product performance , was done for 2 months
your answer to see product performance , was done for 2 months

true/false
question this question is from the case study "roshni lamp makers ltd." : the potential threat for the
tube is compact fluorescent light.
correct answer true
your answer true

multiple choice multiple answer


question this question is from the case "the real thing" : coke used think global act local policy by
way of :-
correct answer locally manufacturing product , creating country/ region specific advertising , pricing the
product differently in different countries
your answer locally manufacturing product , creating country/ region specific advertising , pricing the
product differently in different countries

multiple choice single answer


question this question is from the case study "solar energy" : what is the product benefit of a solar
operated products?
correct answer saves electricity & money
your answer saves electricity & money

multiple choice single answer


question this question is from the case study "hindustan lever - rural marketing initiative" : why did
the employee of hll took to street?
correct answer to demonstrate vim cleaning
your answer to demonstrate vim cleaning

select the blank


question this question is from the case study "u.p. mini computers" : zenith suggested a research in
india to decide on ________.
correct answer product mix
your answer product mix

select the blank


question this question is from the case study "anveshi - the rural development organisation" :the
strategy to achieve the objective was to create ________.
correct answer village organisation
your answer village organisation

true/false
question this question is from the case study "ray ltd." : the marketing director wanted ray ltd. to
diversify in biscuits.
correct answer false
your answer false

multiple choice single answer


question this question is from the case study "marketing orientation" : the company quality services
ltd. is judging it self by :-
correct answer quality
your answer quality

multiple choice multiple answer


question this question is from the case study "an american world wide corporation" :what are some
of the advantages behind selecting luau as office location?
correct answer english language , center of japan & new zeland
your answer english language , center of japan & new zeland

select the blank


question this question is from the case study "the kellogg company" :to increase sales in brazin the
marketing director had to create a ________ breakfast habit.
correct answer nutritious
your answer nutritious

true/false
question this question is from the case study "pratima ltd." : the product wpdc-3 with the price of rs
300/- perfectly fits into the current product range of pratima ltd.
correct answer false
your answer true

true/false
question this question is from the case study "vacuum flasks" : if the movie flops the company ends
with huge inventory.
correct answer true
your answer true

multiple choice single answer


question this question is from the case study "priya automobiles" :why did the company started
loosing the market?
correct answer new fuel efficient bike introduced
your answer new fuel efficient bike introduced

select the blank


question this question is from the case study "air india" : air india is constantly looking for
________.
correct answer newer ways to serve passengers
your answer newer ways to serve passengers

select the blank


question this question is from the case study "watts & volts ltd." : ________% of sales were due to
exports.
correct answer 0.5
your answer 0.5

select the blank


question this question is from the case study "anveshi - the rural development organisation"
:anveshi worked in villages which are ________
correct answer economically vulnerable.
your answer economically vulnerable.

multiple choice multiple answer


question this question is from the case study "reach india ltd." : what different product segments is
reach india ltd. operating in?
correct answer telecom service provider , handsets
your answer telecom service provider , handsets

multiple choice multiple answer


question this question is from the case study "mr. harish panjwani" :mr. harish had steady
customers because of :-
correct answer his sober temperament , reliable dealings , amiable nature
your answer his sober temperament , reliable dealings , amiable nature

true/false
question this question is from the case study "tushar laboratories" :the indian doctors were not
using the life saving product due to high price.
correct answer true
your answer true

multiple choice single answer


question this question is from the case study "excel typewriters" :what is the need of the customer?
correct answer typewriter with many letter-styles & fonts
your answer typewriter with many letter-styles & fonts

multiple choice single answer


question this question is from the case study "samadhan sakhali udyog" : samadhan sakhali udyog's
distribution channel contains :-
correct answer own chain of shops
your answer own chain of shops

multiple choice single answer


question this question is from the case study "rajesh joshi" : why did rajesh cut vivek's money?
correct answer he had no leaves left
your answer he had taken company's money

true/false
question this question is from the case study "ar sons" :mr sandeep felt that internet plus mail
order can attain popularity.
correct answer true
your answer true

multiple choice multiple answer


question this question is from the case study "rajesh joshi" : how did rajesh's style helped him?
correct answer utilised everyone's abilities , utilised everyone's status
your answer utilised everyone's abilities , utilised everyone's status

multiple choice single answer


question this question is from the case study "ar sons" :what new area did ar sons recently enter?
correct answer ready to assemble furniture
your answer ready to assemble furniture

multiple choice single answer


question this question is from the case study "indian aluminium company" : what was the target
audience for super wrap?
correct answer housewives
your answer housewives

select the blank


question this question is from the case study "the indo-foreign bank" : the indo foreign bank is a
________.
correct answer retail outlets
your answer retail outlets

true/false
question this question is from the case study "sukhi and bhoopy" : using s & b brand name for the
new products produced in the new sewing machine is called brand extension.
correct answer true
your answer true

multiple choice single answer


question this question is from the case study "nature beauty products" :what is the raw material of
musky?
correct answer musk-deer extract
your answer musk-deer extract

select the blank


question this question is from the case study "price plus" : akai initiated ________ mania.
correct answer exchange
your answer exchange
true/false
question this question is from the case study "tushar laboratories" :mumbai market was the
smallest in volumes.
correct answer false
your answer false

select the blank


question this question is from the case study "the foods ltd" : the motivational research stud was
done to understand consumer attitude towards ________.
correct answer breakfast cereals
your answer breakfast cereals

multiple choice multiple answer


question this question is from the case study "scripto" : who are the competitors of scripto?
correct answer paper mate , bic
your answer bic , paper mate

true/false
question this question is from the case study "mr. harish panjwani" :rajesh feels that he should be
sentimental in his approach.
correct answer false
your answer false

true/false
question this question is from the case study "tabeffer india" : one of the conclusion from the
research was that the brand should be targeted at several segments.
correct answer false
your answer false

multiple choice multiple answer


question this question is from the case study "astroid computer corporation" : what was the part of
the distributor network of the company?
correct answer own retail outlets , franchisee
your answer own retail outlets , franchisee

match the following


question correct answer your answer

refined oil pure oil commonly used

groundnut oil commonly used pure oil

kardi oil low cholesterol cheap oil

multiple choice single answer


question this question is from the case study "watts & volts ltd." : what was the marketing manager
opposed for?
correct answer two parallel sales organisations
your answer two parallel sales organisations

select the blank


question this question is from the case study "mr. ramrao panase" :anil & sujata were the direct
dealers who were appointed as ________.
correct answer distributors
your answer distributors

select the blank


question this question is from the case study "vriddhi 2000" : vikas 1000 is at ________ stage of
product life cycle.
correct answer growth
your answer growth

multiple choice multiple answer


question this question is from the case study "paramount fertilisers" : what was the tie up between
paramount & pennsylvania?
correct answer sales & distribution , marketing
your answer sales & distribution , marketing

match the following


question correct answer your answer

chap-pals is a brand name in leather footware industry leather footware industry

marketing orientation quality control technique-jit manufacturing system quality control technique-
jit manufacturing system

saloni - chocolates distributor of special cadies distributor of special cadies

fit-fit exerciser equipment sold in urban localities to higher middle class sold in urban localities to higher
middle class

currently samadhan sakhali udyog is operating through 4800 own retail stores operating through
4800 own retail stores

multiple choice single answer


question this question is from the case study "amit & abhijit" :why did amit & abhijit ventured into
mushroom cultivation?
correct answer future scarcity
your answer future scarcity

multiple choice multiple answer


question this question is from the case study "hotel black pearl" : in last 5/6 years the overall
clientele have reduced because :-
correct answer leaking taps & toilets , bugs & pests in rooms
your answer leaking taps & toilets , bugs & pests in rooms

multiple choice multiple answer


question this question is from the case study "wall mart - logistic leader" : what problems did wall
mart faced in some markets?
correct answer lack of historical data , inexperienced manpower
your answer lack of historical data , inexperienced manpower

multiple choice multiple answer


question this question is from the case study "auto fast" :what was the factory automation division
responsible for?
correct answer marketing , product development , product management
your answer marketing , product development , product management

multiple choice multiple answer


question this question is from the case study "collaborative product development in e-commerce"
:what were benefits of collaborative development?
correct answer improves operations , cuts costs , saves time
your answer improves operations , cuts costs , saves time

multiple choice single answer


question this question is from the case study "saloni - chocolates" : developing contacts with the
local schools was a :-
correct answer pr activty
your answer pr activty

true/false
question this question is from the case study "alcophin" : pharma companies can not advertise their
products.
correct answer true
your answer false

multiple choice multiple answer


question this question is from the case study "get-well medico" :what are the constraints in the new
shop in the city?
correct answer too small , too expensive
your answer too expensive , godown far away , not near market

select the blank


question this question is from the case study "chocolates" :cdm tried to break ________ that
chocolates are only for children.
correct answer consumer mindset
your answer consumer mindset

select the blank


question this question is from the case study "rajesh joshi" : rajesh encouraged ________ climate
in his section.
correct answer open
your answer open

multiple choice multiple answer


question this question is from the case study "tristar" :what factors affected the estimated stock
requirement of 800 dealers?
correct answer political uncertainty , act of god
your answer political uncertainty , competition actions , dealer demand
select the blank
question this question is from the case study "air india" : air india is constantly looking for
________.
correct answer newer ways to serve passengers
your answer newer ways to serve passengers

multiple choice multiple answer


question this question is from the case study "job satisfaction" : what was the effect of jayant
continuing in the same job?
correct answer frustration , demoralisation
your answer frustration , demoralisation

select the blank


question this question is from the case study "anveshi - the rural development organisation"
:anveshi worked in villages which are ________
correct answer economically vulnerable.
your answer economically vulnerable.

multiple choice single answer


question this question is from the case study "job satisfaction" : why did the atmosphere changed
for jayant in the job?
correct answer boss's son joined the company
your answer he was shifted to other department

multiple choice single answer


question this question is from the case study "solar energy" : what is the product benefit of a solar
operated products?
correct answer saves electricity & money
your answer saves electricity & money

match the following


question correct answer your answer

chap-pals is a brand name in leather footware industry leather footware industry

marketing orientation quality control technique-jit manufacturing system quality control technique-
jit manufacturing system

saloni - chocolates distributor of special cadies distributor of special cadies

fit-fit exerciser equipment sold in urban localities to higher middle class sold in urban localities to higher
middle class

currently samadhan sakhali udyog is operating through 4800 own retail stores operating through
4800 own retail stores

multiple choice single answer


question this question is from the case study "rio de janeiro" :what was coke's market share in
brazin?
correct answer 0.5
your answer 0.085

multiple choice single answer


question this question is from the case study " tasty biscuits pune " : which market segment did the
management decided to tap?
correct answer children below 11 years
your answer children below 11 years

true/false
question this question is from the case study "surabhi drugs" : the policy adopted by panchal was
very good for the company.
correct answer false
your answer true

multiple choice single answer


question this question is from the case study "indian aluminium company" : what was the target
audience for super wrap?
correct answer housewives
your answer housewives

multiple choice single answer


question this question is from the case study "mr. ramrao panase" : what was the problem with
joshi & deshpande?
correct answer raising finance
your answer getting packaging
match the following
question correct answer your answer

excel typewriters multy utility multy utility

life saving drugs high price subsidies on medicine

saif runs subsidies on medicine exchange offer

price plus money back offer high price

true/false
question this question is from the case study "thompson & thompson" : the study showed that the
market for prickly heat powder is declining.
correct answer false
your answer false

multiple choice multiple answer


question this question is from the case "ethel graff" : why do europeans come to india to work?
correct answer indian experience matter in international market , challenge of working in unfamiliar
environment
your answer indian experience matter in international market , indian companies now pay higher
salaries

multiple choice single answer


question this question is from the case study "samadhan sakhali udyog" : samadhan sakhali udyog's
distribution channel contains :-
correct answer own chain of shops
your answer distributors

multiple choice multiple answer


question this question is from the case study "a poultry farm" : what clauses were not met from the
agreement?
correct answer equipment not delivered in 6 months , said transportation was not used
your answer equipment not delivered in 6 months , higher money was charged , inferior packaging was
used

multiple choice multiple answer


question this question is from the case study "jagat stationary company" : what was planned as
promotional activities?
correct answer personal selling , phone calls , publicity literature
your answer personal selling , phone calls , news paper ads

true/false
question this question is from the case study "the kellogg company" :main product line of kellogg
was a variety of convenience foods.
correct answer true
your answer true

multiple choice single answer


question this question is from the case study "mr. nitin chandra" : product benefit of silver plated
bronze products is :-
correct answer they are within reach of middle class
your answer they are within reach of middle class

true/false
question this question is from the case study "chocolates" : kitkat & perk are available in all towns
at national level.
correct answer false
your answer true

select the blank


question this question is from the case study "price plus" : akai initiated ________ mania.
correct answer exchange
your answer exchange

multiple choice multiple answer


question this question is from the case study "ray ltd." : what were the product differences in super
& crystal?
correct answer different formulation , different packaging
your answer different formulation , different packaging , different consumer

multiple choice multiple answer


question this question is from the case study "hotel black pearl" : in last 5/6 years the overall
clientele have reduced because :-
correct answer leaking taps & toilets , bugs & pests in rooms
your answer leaking taps & toilets , bugs & pests in rooms , lift not working

multiple choice single answer


question this question is from the case "coca-cola" : coke was considered as unethical because :-
correct answer they did not disclose the information they had
your answer they did not disclose the information they had

true/false
question this question is from the case study "anveshi - the rural development organisation"
:anveshi had special concern for women & underprivileged.
correct answer true
your answer true

multiple choice multiple answer


question this question is from the case study "bharat research development corporation " : what
details does project profile have?
correct answer product identification , types of machinery , raw material
your answer product identification , types of machinery , raw material

true/false
question this question is from the case study "cigarettes" : the company is reducing the necotine
content in the cigarettes.
correct answer false
your answer true

select the blank


question this question is from the case study "u.p. mini computers" : up mini computers & zenith
mini computers entered in to a ________.
correct answer technical collaboration
your answer tie-up

multiple choice single answer


question this question is from the case study "amit & abhijit" : what was the main problem in
selling mushrooms nationally?
correct answer fast perishable
your answer costly transportation

true/false
question this question is from the case " seven species" : wto ruled that united states was wrong in
prohibiting import from three countries.
correct answer true
your answer true

multiple choice single answer


question this question is from the case study "second generation system" : what is the price
premium charged over first generation computers?
correct answer 1
your answer 2

true/false
question this question is from the case study "aqua-nova" :"aqua-nova" is a new brand of mineral
water selling very well in the institutional markets.
correct answer true
your answer true

multiple choice single answer


question this question is from the case study "saloni - chocolates" : becoming distributor of a
specialty candy was a case of :-
correct answer repositioning
your answer diversification

multiple choice multiple answer


question this question is from the case study "alcophin" :what promotional tools are used by
medical companies?
correct answer visual aid , product literature
your answer visual aid , product literature , tv campaign

select the blank


question this question is from the case study "second generation system" : the second generation of
computers was introduces in u.s.a. in the market in early ________.
correct answer 1983
your answer 1981

multiple choice single answer


question this question is from the case study "chap-pals" : current competition of chap-pal is :-
correct answer leather shoose
your answer hawaii

select the blank


question this question is from the case study "maxwell ltd." : according to mr. arvind, success is the
outcome of well managed ________.
correct answer interdependence
your answer employees

multiple choice multiple answer


question this question is from the case study "mr. vikrant modi" : what were the options for
increasing the sales?
correct answer appoint sales engineers , increase ad budget
your answer appoint sales engineers , increase ad budget , increase products

true/false
question this question is from the case study "tabeffer india" : one of the conclusion from the
research was that the brand should be targeted at several segments.
correct answer false
your answer false

select the blank


question this question is from the case study "suc seed plantation" : m/s suc seed have always
believed in excellence through ________.
correct answer innovation
your answer innovation

multiple choice single answer


question this question is from the case study "dream launch of ford escort" : because of which car
did escort lost a lot of sales in april - june 1998?
correct answer honda city
your answer honda city

true/false
question
this question is from the case study "air cool india ltd." : the launch got delayed because the dealers were
not ready.
correct answer
false
your answer
false

multiple choice single answer


question
this question is from the case study "solar energy" : what is the product benefit of a solar operated
products?
correct answer saves electricity & money

multiple choice single answer


question
this question is from the case study "saloni - chocolates" : developing contacts with the local schools was a
:-
correct answer pr activty
your answer promotional activity

multiple choice multiple answer


question
this question is from the case study "wall mart - logistic leader" : what problems did wall mart faced in some
markets?
correct answer lack of historical data , inexperienced manpower

true/false
question
this question is from the case study "ice-kool" : studying consumer behavior is important to any business.
correct answer true
your answer true

multiple choice multiple answer


question this question is from the case study "paramount fertilisers" : why was the production of four
products suspended ?
correct answer they were uneconomical , seasonal , poor product life cycles
your answer they were uneconomical , seasonal , poor product life cycles

true/false
question this question is from the case study "vacuum flasks" : the company has state of the art plant with a
japanese collaboration.
correct answer true
your answer true

select the blank


question this question is from the case " coca-cola " : analysts felt that belgian recall was the
worst________ problem.
correct answer public relations
your answer public relations
match the following
question
correct answer your answer
marriott international
international hospitality giant
international hospitality giant

sukhi and bhoopy


brand name "s&b"
brand name "s&b"

crunchy and crispy ltd.


processed food business
processed food business

pratima ltd.
wpdc-3 waterproof disposal camera
wpdc-3 waterproof disposal camera

select the blank


question this question is from the case study "shri krishnan ranganathan" : between 1978 & 1994 glow had
under gone six ________.
correct answer brand extensions
your answer brand extensions
select the blank

question this question is from the case study "food processing industry" : according to union, the worker
was employed as sweeper & not ________.
correct answer wet sweeper
your answer wet sweeper

multiple choice single answe


question this question is from the case study "indian aluminium company" : what was the target audience
for super wrap?
correct answer housewives
your answer housewives

choice multiple answer


question this question is from the case study "job satisfaction" : what was the effect of jayant continuing in
the same job?
correct answer frustration , demoralisation
your answer frustration , demoralisation

multiple choice multiple answer


question this question is from the case study "marriott international" : who were the established
competitors of marriott?
correct answer holiday inn , ramada , quality inn
your answer holiday inn , ramada , quality inn

multiple choice single answer

question this question is from the case "coca-cola" : coke's products were banned from sale in belgium
because :-
correct answer they made more than 100 children ill
your answer they made more than 100 children ill

select the blank


question
this question is from the case study " sukhi and bhoopy" : sukhi and bhoopy are engaged in ________sports
equipments.
correct answer manufacture and selling
your answer manufacture and selling

multiple choice multiple answer


question this question is from the case "ethel graff" : why do europeans come to india to work?
correct answer indian experience matter in international market , challenge of working in unfamiliar
environment
your answer challenge of working in unfamiliar environment , indian experience matter in international
market
multiple choice single answer
question this question is from the case study "blue shield company" : what type of promotion was planned
in high sale period by benson & johnson?
correct answer discount offer
your answer discount offer

multiple choice single answer


question this question is from the case study "blue shield company" :what problem is faced by benson &
johnson?
correct answer retailers could not sell the stocks
your answer retailers could not sell the stocks

multiple choice single answer


question this question is from the case study "samadhan sakhali udyog" : samadhan sakhali udyog's
distribution channel contains :-
correct answer own chain of shops
your answer own chain of shops

multiple choice single answer


question this question is from the case study "lubri - smooth ltd." : at what stage of product life cycle the
product a-20 is?
correct answer maturity
your answer maturity

multiple choice single answer


question this question is from the case study "fast page communication" : pagers are facing stiff resistance
from :-
correct answer family members
your answer family members

multiple choice single answer


question this question is from the case "general motors asia-pacific" : what is maruti's benefit to these car
manufacturers?
correct answer they can source the components cheap
your answer they can source the components cheap

select the blank


question this question is from the case study "mr. ramrao panase" :according to mr. d'costa, if the business
is to be expanded it has to have a marketing team and a ________.
correct answer distribution network
your answer distribution network

true/false
question this question is from the case study "mr. rajiv goyal" : the market for light engineering products
was shrinking.
correct answer false
your answer false

multiple choice single answer


question this question is from the case study "fluid control devices ltd.": the market share of fluid control
devices in pumps in year 1968 was :-
correct answer 0.33
your answer 0.33

multiple choice single answer


question this question is from the case " mr dinesh kapoor " : what segment is mr. kapoor planning to
enter?
correct answer gymnasium
your answer gymnasium

select the blank


question this question is from the case study "organic marketing initiatives and rural development" :the
rapid increase in production of ________ is creating new and complex challenges.
correct answer organic food
your answer organic food

multiple choice multiple answer


question this question is from the case "ethel graff" : the company plans to increase the intake of
europeans in india because :-
correct answer in india they cost only 25 % , attrition is only 15 %
your answer in india they cost only 25 % , attrition is only 15 % , they know the language

select the blank


question this question is from the case study "thompson & thompson" : the name was decided as thompson
& thompson to encash the ________.
correct answer brand equity
your answer brand equity

true/false
question this question is from the case study "atlas marketing (p) ltd." :atlas marketing is a direct
marketing firm.
correct answer true
your answer true

true/false
question this question is from the case study "chocolates" : kitkat & perk are available in all towns at
national level.
correct answer false
your answer false

multiple choice multiple answer


question this question is from the case study "a cooperative milk union" :why couldn't the dairy get
qualified people?
correct answer it was in rural area , rural area did not have urban facilities
your answer it was in rural area

multiple choice single answer


question this question is from the case "harish patel" : what is the advantage of kandla port in electronics
exports?
correct answer seepz zone
your answer seepz zone

multiple choice single answer


question this question is from the case study "auto fast" : in which area was the company looking to gain
dominance?
correct answer factory cnc machines
your answer factory automation equipment

true/false
question this question is from the case study "hotel black pearl" :since the opening of 'saphire' the business
of black pearl is remarkably affected.
correct answer true
your answer true

match the following


question correct answer your answer

chap-pals is a brand name in


leather footware industry
leather footware industry

marketing orientation
quality control technique-jit manufacturing system
quality control technique-jit manufacturing system

saloni - chocolates
distributor of special cadies
distributor of special cadies

fit-fit exerciser equipment


sold in urban localities to higher middle class
sold in urban localities to higher middle class

currently samadhan sakhali udyog is


operating through 4800 own retail stores
operating through 4800 own retail stores

select the blank


question this question is from the case study "raja consultants ltd." : the characteristics of the consumer
panel were to be used for predicting the behavious of the ________.
correct answer population
your answer population

multiple choice single answer


question this question is from the case study "banarasidas" :what concept did banarasidas applied in
satisfying customers?
correct answer customisation
your answer customisation

multiple choice single answer


question this question is from the case "the real thing" : coca cola pursued aggressive global branding by
way of :-
correct answer creative placement of its logo
your answer attractive packaging

multiple choice single answer


question this question is from the case study "deepak pharmaceuticals" : what regulation did mr. khanna
introduced immediately after joining?
correct answer checks with the orders
your answer advance payment for the orders

select the blank


question this question is from the case study "mr. ramrao panase" :anil & sujata were the direct dealers
who were appointed as ________.
correct answer distributors
your answer distributors

multiple choice multiple answer


question this question is from the case study "blue shield company" :which medium were used to popularise
the offer by benson & johnson?
correct answer tv , news papers
your answer tv , news papers

multiple choice multiple answer


question this question is from the case study "paramount fertilisers" : what was the tie up between
paramount & pennsylvania?
correct answer sales & distribution , marketing
your answer sales & distribution , marketing

true/false
question this question is from the case study "abc company" : the indian middle class is about 1/3rd of
population.
correct answer true
your answer true

select the blank


question this question is from the case study "anveshi - the rural development organisation" :anveshi
worked in villages which are ________
correct answer economically vulnerable.
your answer economically vulnerable.

multiple choice multiple answer


question this question is from the case study "air cool india ltd." : the test marketing was decided in
mumbai :-
correct answer to see product performance , was done for 2 months
your answer to see product performance , was done for 2 months

true/false
question this question is from the case study "mr. atul & mr. bhaskar" : atul felt that freedom to
workers means calling for indiscipline.
correct answer false
your answer true

true/false
question this question is from the case study "ice-kool" : studying consumer behavior is important
to any business.
correct answer true
your answer true

select the blank


question this question is from the case study "ray ltd." : the ________ was to be improved to
protect chocolate from melting.
correct answer packaging
your answer packaging

multiple choice single answer


question this question is from the case study "chap-pals" : current competition of chap-pal is :-
correct answer leather shoose
your answer hawaii

multiple choice multiple answer


question this question is from the case study "tristar" :what factors affected the estimated stock
requirement of 800 dealers?
correct answer political uncertainty , act of god
your answer political uncertainty , competition actions , dealer demand
multiple choice single answer
question this question is from the case study "price plus" : what is the offer under discussion in the
case?
correct answer money back offer by akai
your answer money back offer by akai

multiple choice multiple answer


question this question is from the case study "ar sons" : ar sons became a firm of reputation
because of :-
correct answer service , quality
your answer service , quality

multiple choice single answer


question this question is from the case study "lubri - smooth ltd." : as a promotional strategy the
owner believes in :-
correct answer sampling
your answer direct marketing

select the blank


question this question is from the case study "challenger sports" : the company command
________ % of the market-share.
correct answer 60
your answer 75

multiple choice single answer


question this question is from the case study "kleam" :why did other companies failed to market
toothpastes?
correct answer no uniform quality of kleam
your answer no uniform quality of kleam

multiple choice multiple answer


question this question is from the case study "collaborative product development in e-commerce"
:what were benefits of collaborative development?
correct answer improves operations , cuts costs , saves time
your answer cuts costs , saves time , saves manpower

select the blank


question this question is from the case study "anveshi - the rural development organisation" :the
strategy to achieve the objective was to create ________.
correct answer village organisation
your answer village cooperative

multiple choice multiple answer


question this question is from the case "ethel graff" : why do europeans come to india to work?
correct answer indian experience matter in international market , challenge of working in unfamiliar
environment
your answer challenge of working in unfamiliar environment , indian companies now pay higher salaries

true/false
question this question is from the case study "beauty cosmetics" :beauty cosmetics want to reach
the products at all india level.
correct answer true
your answer true

multiple choice multiple answer


question this question is from the case study "astroid computer corporation" : what is the product
range of this company?
correct answer personal computer , monitors , printers
your answer personal computer , monitors , printers

multiple choice single answer


question this question is from the case study "hindustan lever - rural marketing initiative" :how
were towns & villages covered by hll initially?
correct answer by van
your answer by van

multiple choice multiple answer


question this question is from the case study "reach india ltd." : what different product segments is
reach india ltd. operating in?
correct answer telecom service provider , handsets
your answer telecom service provider , handsets

select the blank


question this question is from the case study "delana hosiery works" :the owner of the company
believed in ________ human relations.
correct answer informal
your answer informal

multiple choice single answer


question this question is from the case study "priya automobiles" : why did model priya still
continue to sell?
correct answer was the cheapest model
your answer was the cheapest model

multiple choice multiple answer


question this question is from the case study "alcophin" :what promotional tools are used by
medical companies?
correct answer visual aid , product literature
your answer product literature , hoardings

true/false
question this question is from the case study "tushar laboratories" :mumbai market was the
smallest in volumes.
correct answer false
your answer false

select the blank


question this question is from the case study "abc a major beverages company" : the arrangement
between abc & cca is ________.
correct answer cca will market abc brands with their own
your answer abc will market cca brands with their own

multiple choice single answer


question this question is from the case study "mr. nitin chandra" : product benefit of silver plated
bronze products is :-
correct answer they are within reach of middle class
your answer they are within reach of middle class

multiple choice multiple answer


question this question is from the case study "abc company" : which categories did the company
entered lately?
correct answer refrigerators , air conditioners
your answer air conditioners

multiple choice single answer


question this question is from the case study "blue shield company" : what type of promotion was
planned in high sale period by benson & johnson?
correct answer discount offer
your answer 1 + 1 free

multiple choice multiple answer


question this question is from the case "general motors asia-pacific" : with the global alliance the
three car manufacturers in india can :-
correct answer share each other's products , commonly buy components , do cross branding
your answer share each other's products , do cross branding

true/false
question this question is from the case study "hotel black pearl" :since the opening of 'saphire' the
business of black pearl is remarkably affected.
correct answer true
your answer true

true/false
question this question is from the case study "priya automobiles" : supriya was generation bike &
was comparable with competition.
correct answer true
your answer true

multiple choice single answer


question this question is from the case study "thompson & thompson" : what is the current product
segment of the company?
correct answer health care
your answer health care

multiple choice multiple answer


question this question is from the case study "ray ltd." : what were the product differences in super
& crystal?
correct answer different formulation , different packaging
your answer different formulation , different packaging , higher price

true/false
question this question is from the case study "pratima ltd." : the product wpdc-3 with the price of rs
300/- perfectly fits into the current product range of pratima ltd.
correct answer false
your answer false

multiple choice single answer


question this question is from the case study "watts & volts ltd." : what was the marketing manager
opposed for?
correct answer two parallel sales organisations
your answer new product managers

select the blank


question this question is from the case study "shakti fitness" :shakti fitness offers an opportunity to
the citizens of maintaining good health through ________.
correct answer exercise
your answer exercise

select the blank


question this question is from the case study "raja consultants ltd." : the characteristics of the
consumer panel were to be used for predicting the behavious of the ________.
correct answer population
your answer target audience

select the blank


question this question is from the case study "food processing industry" : according to union, the
worker was employed as sweeper & not ________.
correct answer wet sweeper
your answer wet sweeper

true/false
question this question is from the case study "ar sons" :mr sandeep felt that internet plus mail
order can attain popularity.
correct answer true
your answer true

true/false
question this question is from the case study "vacuum flasks" : the company has state of the art
plant with a japanese collaboration.
correct answer true
your answer false

select the blank


question this question is from the case " the real thing " : today coca cola is sold in ________
countries.
correct answer 200
your answer more than 200

true/false
question this question is from the case study "innovation & improvisation" : 3 m encouraged
everyone to become product champions.
correct answer true
your answer true

match the following


question correct answer your answer

old spice erratic alcohol supplies uniform quality

sugandha mouth freshners tobaco products tobaco products

kleam no uniform quality no uniform quality

services unlimitedfunds for social organisations funds for social organisations

multiple choice single answer


question this question is from the case study "priya automobiles" :what must have affected the
performance of mr. jain?
correct answer no incentives in cash
your answer less demand in market

match the following


question correct answer your answer

roshni lamps new product opportunities new product opportunities

laxmi mills refined oil raw oil


mr. dinesh kapoorfinancial investment setting management panel

raja consultants setting consumer panel financial investment

multiple choice multiple answer


question this question is from the case study "tushar laboratories" : what was tushar's strength
over giant competitor?
correct answer german collaboration , no quality complaints
your answer german collaboration , no quality complaints , better distribution

multiple choice single answer


question this question is from the case " laxmi mills " : what was the product benefit of refined oil?
correct answer very pure
your answer very pure

select the blank


question this question is from the case study "maxwell ltd." : according to mr. arvind, success is the
outcome of well managed ________.
correct answer interdependence
your answer employees

multiple choice multiple answer


question this question is from the case study "bharat research development corporation " : what
details does project profile have?
correct answer product identification , types of machinery , raw material
your answer product identification , types of machinery

select the blank


question this question is from the case study "thompson & thompson" : the name was decided as
thompson & thompson to encash the ________.
correct answer brand equity
your answer brand equity

multiple choice single answer


question this question is from the case study "mr. ramrao panase" :the sales rep of the company did
not recommend the termination of sujata & anil because :-
correct answer the demand may get disturbed
your answer they had good reputation in market

match the following


question correct answer your answer

in initial years the concentration is in northern reagion western reagion

this question is from the case study "switchex company" : switchex company manufactures entire
range of awitchgear products entire range of awitchgear products

pricing strategy lower than the competitors by 8-10% lower than the competitors by 8-10%

its pune office headed by mr. patil mr. patil

multiple choice multiple answer


question this question is from the case study "mahesh pharmaceuticals" : what are the
responsibilities of propaganda stockiest?
correct answer distribute the medicines , get medicines prescribed by the doctors
your answer distribute the medicines , get medicines prescribed by the doctors , get maximum discount
from the company

multiple choice multiple answer


question this question is from the case " seven species" : which countries were banned from
exporting shrimps?
correct answer india , pakistan
your answer korea

multiple choice single answer


question this question is from the case study "deepak pharmaceuticals" : why did mr. khanna
slashed ad budget?
correct answer supply shorter than demand
your answer no demand

select the blank


question this question is from the case study "the kellogg company" :to increase sales in brazin the
marketing director had to create a ________ breakfast habit.
correct answer nutritious
your answer nutritious

multiple choice multiple answer


question this question is from the case study "challenger sports" : if a particular cricket star fails
then this leads to :-
correct answer less sale of bats with his photo , high inventories
your answer less sale of bats with his photo , high inventories , bad quality perception of bats , poor
price for those bats

true/false
question this question is from the case study "huge electronics" :due to matrix structure the
functional & project managers coexisted.
correct answer true
your answer true

true/false
question this question is from the case study "sukhi and bhoopy" : using s & b brand name for the
new products produced in the new sewing machine is called brand extension.
correct answer true
your answer true

multiple choice multiple answer


question this question is from the case study "air cool india ltd." : the test marketing was decided in
mumbai :-
correct answer to see product performance , was done for 2 months
your answer to see product performance , was done for 3 months , to see consumer response

multiple choice single answer


question this question is from the case study "seema leather" : indian leather industry is facing
problem of :-
correct answer modernisation
your answer modernisation

multiple choice single answer


question this question is from the case study "konkan trading company" : why was the officer
promoted by 5 grades?
correct answer extraordinary sports performance
your answer over achievement of target

true/false
question this question is from the case study "atlas marketing (p) ltd." :atlas marketing is a direct
marketing firm.
correct answer true
your answer true

select the blank


question this question is from the case study "suc seed plantation" :m/s suc seed are innovator -
manufacturers & not too expert in ________ technique.
correct answer marketing
your answer marketing

select the blank


question this question is from the case study "abc a major beverages company" : the arrangement
between abc & cca is ________.
correct answer cca will market abc brands with their own
your answer abc will manufacture cca brands

multiple choice multiple answer


question this question is from the case study "mr. vikrant modi" : in what industry the product of
this company used as raw material?
correct answer chemical , pharmaceutical
your answer fertilisers , metal coating , chemical

multiple choice multiple answer


question this question is from the case study "ajanta biscuits" : in which segments is ajanta biscuit
currently present?
correct answer glucose , salted
your answer glucose , salted , cream

true/false
question this question is from the case study "pratima ltd." : the product wpdc-3 with the price of rs
300/- perfectly fits into the current product range of pratima ltd.
correct answer false
your answer true

true/false
question this question is from the case study "innovation & improvisation" : 3 m encouraged
everyone to become product champions.
correct answer true
your answer true

match the following


question correct answer your answer

divya bhaskar the third gujarati daily newspaper to be launched the third gujarati daily newspaper
to be launched

this question is from the case study "the marketing of divya bhaskar" : pre launch activites & strategies
to create awareness for divya bhaskar & establish brand image to create awareness for divya
bhaskar & establish brand image

key fingings of survey their newspaper is average in all respects their newspaper is average in all
respects

post survey phaseorder bookings crossed a record mark of 2 lac. order bookings crossed a record
mark of 2 lac.

multiple choice multiple answer


question this question is from the case study "deepak pharmaceuticals" : what was the effect of
slashed advertising?
correct answer profits increased , reserves increased
your answer profits increased , reserves increased , manpower increased

multiple choice multiple answer


question this question is from the case "the real thing" : coke used think global act local policy by
way of :-
correct answer locally manufacturing product , creating country/ region specific advertising , pricing the
product differently in different countries
your answer locally manufacturing product , creating country/ region specific advertising , pricing the
product differently in different countries

multiple choice single answer


question this question is from the case study "dream launch of ford escort" : what was the
percieved difference between petrol & diesel version of escort?
correct answer petrol is underpowered than diesel
your answer diesel is smooth than petrol

multiple choice single answer


question this question is from the case study "paramount fertilisers" : what facility was offered to
paramount as a special case?
correct answer more credit
your answer more credit

true/false
question this question is from the case study "bharat research development corporation" : the
major area of dissent in case of brdc was lack of marketing data.
correct answer true
your answer true

multiple choice multiple answer


question this question is from the case study "ray ltd." : what were the product differences in super
& crystal?
correct answer different formulation , different packaging
your answer different formulation , different packaging , different consumer

true/false
question this question is from the case study "thompson & thompson" : the study showed that the
market for prickly heat powder is declining.
correct answer false
your answer false

multiple choice single answer


question this question is from the case study " raja consultants ltd." : what did raja consultants
started with?
correct answer consultancy
your answer advertising

select the blank


question this question is from the case study "suc seed plantation" : m/s suc seed have always
believed in excellence through ________.
correct answer innovation
your answer best service
select the blank
question this question is from the case study "delana hosiery works" :the owner of the company
believed in ________ human relations.
correct answer informal
your answer professional

multiple choice multiple answer


question this question is from the case study "job satisfaction" : what was the effect of jayant
continuing in the same job?
correct answer frustration , demoralisation
your answer frustration , demoralisation , not meeting target

multiple choice single answer


question this question is from the case study "shakti fitness" :the profitability is highest for :-
correct answer jogging
your answer yoga

multiple choice single answer


question this question is from the case study "priya automobiles" :why did the company started
loosing the market?
correct answer new fuel efficient bike introduced
your answer new fuel efficient bike introduced

true/false
question this question is from the case study "huge electronics" :due to matrix structure the
functional & project managers coexisted.
correct answer true
your answer true

multiple choice multiple answer


question this question is from the case study "roshni lamp makers ltd." : what are the product
benefits of electronic ballast?
correct answer reduces energy consumption , increases efficiency , increases tube life
your answer reduces energy consumption , increases efficiency , increases tube life

multiple choice single answer


question this question is from the case study "kamlesh & laltu" : what is the current product
constraint of kamlesh & laltu?
correct answer one type & one size
your answer little height

select the blank


question this question is from the case study "mr. anna patil" : mr anna patil's farm was ________.
correct answer canal irrigation
your answer canal irrigation

select the blank


question this question is from the case study "u.p. mini computers" : zenith suggested a research in
india to decide on ________.
correct answer product mix
your answer pricing

multiple choice multiple answer


question this question is from the case study "tasty biscuits pune" : the positive points of this
company were :-
correct answer good quality , good distribution , good promotion
your answer good quality , good distribution , good price

multiple choice single answer


question this question is from the case study "fluid control devices ltd." : fluid control devices has
current image of a manufacturer of :-
correct answer petrol pumps
your answer oil pumps

multiple choice single answer


question this question is from the case study "the cold ice-cream company" : what is the
promotional offer on the new product?
correct answer rs 6/- off coupon
your answer buy one get one free

select the blank


question this question is from the case " coca-cola " : analysts felt that belgian recall was the
worst________ problem.
correct answer public relations
your answer distribution
true/false
question this question is from the case study "ray ltd." : the marketing director wanted ray ltd. to
diversify in biscuits.
correct answer false
your answer true

select the blank


question this question is from the case study "mr. ramrao panase" :anil & sujata were the direct
dealers who were appointed as ________.
correct answer distributors
your answer distributors

select the blank


question this question is from the case study "chocolates" :cdm tried to break ________ that
chocolates are only for children.
correct answer consumer mindset
your answer consumer mindset

true/false
question this question is from the case study "wall mart" : wall mart is the largest chain of outlets
in the world.
correct answer true
your answer true

select the blank


question this question is from the case study "shakti fitness" :shakti fitness offers an opportunity to
the citizens of maintaining good health through ________.
correct answer exercise
your answer exercise

true/false
question this question is from the case study "mr dinesh kapoor" : mr. kapoor was not really
concerned about the returns that he can expect.
correct answer false
your answer false

select the blank


question this question is from the case study "the cold ice-cream company" : the marketing team
felt that the use of coupon will result in greater ________.
correct answer brand awareness
your answer brand awareness

select the blank


question this question is from the case study "suc seed plantation" :m/s suc seed are innovator -
manufacturers & not too expert in ________ technique.
correct answer marketing
your answer marketing

multiple choice single answer


question this question is from the case study "dye-gen" : what is the marketing manager worried
about?
correct answer human market reaction
your answer human market reaction

select the blank


question this question is from the case "general motors asia-pacific" : fiat can help maruti with
________.
correct answer diesel engines
your answer diesel engines

select the blank


question this question is from the case study "watts & volts ltd." : ________% of sales were due to
exports.
correct answer 0.5
your answer 0.5

multiple choice single answer


question this question is from the case "coca-cola" : coke's products were banned from sale in
belgium because :-
correct answer they made more than 100 children ill
your answer they made more than 100 children ill

multiple choice single answer


question this question is from the case study "challenger sports" : using the photo of cricketer on
the bat by paying royalty to them is called :-
correct answer brand endorsement
your answer brand endorsement

select the blank


question this question is from the case study "rotomatic electronics" : the company could expand
the market due to attractive features & ________.
correct answer flexibility
your answer good dealer network

multiple choice single answer


question this question is from the case study "moonlight ltd." : what was the share of direct sales in
product c to total sales?
correct answer 0.4
your answer 0.3

multiple choice single answer


question this question is from the case study " raja consultants ltd." : what did raja consultants
started with?
correct answer consultancy
your answer consultancy

select the blank


question this question is from the case study "raja consultants ltd." : mr virani got raja consultant
think about ________.
correct answer setting consumer panel
your answer setting consumer panel

multiple choice multiple answer


question this question is from the case study "hotel black pearl" : in last 5/6 years the overall
clientele have reduced because :-
correct answer leaking taps & toilets , bugs & pests in rooms
your answer leaking taps & toilets , bugs & pests in rooms

true/false
question this question is from the case study "mr. harish panjwani" :rajesh feels that he should be
more "business-like" in his approach.
correct answer false
your answer false

multiple choice single answer


question this question is from the case " laxmi mills " : what was the product benefit of refined oil?
correct answer very pure
your answer very pure

multiple choice multiple answer


question this question is from the case study "tasty biscuits pune" : the positive points of this
company were :-
correct answer good quality , good distribution , good promotion
your answer good quality , good distribution , good promotion

match the following


question correct answer your answer

jagat stationary company mumbai mumbai

priya automobile situated in pune pune

astroid computer corporation bangalore bangalore

moonlight ltd. manipal manipal

multiple choice multiple answer


question this question is from the case study "diva" :what are the usps of two national companies?
correct answer sleek , trendy , glossy
your answer trendy , glossy

select the blank


question this question is from the case study "u.p. mini computers" : zenith suggested a research in
india to decide on ________.
correct answer product mix
your answer product mix

multiple choice multiple answer


question this question is from the case study "challenger sports" : if a particular cricket star fails
then this leads to :-
correct answer less sale of bats with his photo , high inventories
your answer less sale of bats with his photo , high inventories

select the blank


question this question is from the case study "bags & baggage's ltd." : bags & baggage ltd. always
preferred to give discounts to ________.
correct answer consumer
your answer dealer

multiple choice single answer


question this question is from the case study "tristar" :what would collapse the distribution system
of tristar?
correct answer inter depot stock movement
your answer bad transportation

multiple choice multiple answer


question this question is from the case study "blue shield company" :what offer is run by blue
shield?
correct answer scheme for retailers , scheme for consumers
your answer scheme for retailers , scheme for consumers

multiple choice single answer


question this question is from the case study "blue shield company" :what problem is faced by
benson & johnson?
correct answer retailers could not sell the stocks
your answer retailers could not sell the stocks

true/false
question this question is from the case study "pratima ltd." : the product wpdc-3 with the price of rs
300/- perfectly fits into the current product range of pratima ltd.
correct answer false
your answer false

multiple choice single answer


question this question is from the case study "business equipments ltd." :what was the message of
competition in the ad?
correct answer prices reduced to half
your answer prices reduced to half

multiple choice multiple answer


question this question is from the case study " laxmi mills " : rajan chose to manufactured
groundnut oil because :-
correct answer commonly used in india , groundnut was grown widely in india
your answer commonly used in india , groundnut was grown widely in india

multiple choice single answer


question this question is from the case study "hindustan lever - rural marketing initiative" : what
was the purpose of this promotional drive?
correct answer increase rural penetration
your answer increase rural penetration

multiple choice single answer


question this question is from the case study " bharat research development corporation " : the
main suggestion received by brdc is to :-
correct answer do a detail market research
your answer do a feasibility study

true/false
question this question is from the case study "usha steels" : mr. rao faced a lot of labor turn over
problem initially.
correct answer false
your answer false

select the blank


question this question is from the case study "rajesh joshi" : rajesh encouraged ________ climate
in his section.
correct answer open
your answer open

true/false
question this question is from the case study "food processing industry" :management felt that the
hygiene is not important in food processing industry.
correct answer false
your answer false

true/false
question this question is from the case " general motors asia-pacific " : auto industry is exceed to
undergo big change.
correct answer true
your answer true

multiple choice multiple answer


question this question is from the case study "marriott international" : who were the established
competitors of marriott?
correct answer holiday inn , ramada , quality inn
your answer holiday inn , ramada , quality inn

select the blank


question this question is from the case " ethel graff " : european bpo market is ________.
correct answer $ 65 billion
your answer $ 65 billion

true/false
question this question is from the case study "vacuum flasks" : if the movie flops the company ends
with huge inventory.
correct answer true
your answer false

true/false
question this question is from the case " seven species" : wto ruled that united states was wrong in
prohibiting import from three countries.
correct answer true
your answer true

true/false
question this question is from the case study "mr. rajiv goyal" : the market for light engineering
products was shrinking.
correct answer false
your answer false

match the following


question correct answer your answer

fargo foods 12.5 % growth 12.5 % growth

nasik soil grapes grapes

hll van coverage van coverage

milk union milk sourcing milk sourcing

multiple choice multiple answer


question this question is from the case " seven species" : which countries were banned from
exporting shrimps?
correct answer india , pakistan
your answer india , pakistan

select the blank


question this question is from the case study " sukhi and bhoopy" : sukhi and bhoopy are engaged
in ________sports equipments.
correct answer manufacture and selling
your answer manufacture and selling

\ true/false
question this question is from the case study "roshni lamp makers ltd." : the potential threat for the
tube is compact fluorescent light.
correct answer true
your answer true

multiple choice multiple answer


question this question is from the case study "deepak pharmaceuticals" : what was the effect of
slashed advertising?
correct answer profits increased , reserves increased
your answer profits increased , reserves increased

multiple choice multiple answer


question this question is from the case study "chocolates" :kids like what type of chocolates?
correct answer milk chocolate , chocolate enrobed goodey bars
your answer milk chocolate , chocolate enrobed goodey bars

multiple choice single answer


question this question is from the case " mr dinesh kapoor " : what segment is mr. kapoor planning
to enter?
correct answer gymnasium
your answer gymnasium

multiple choice multiple answer


question this question is from the case study "jagat stationary company" : what was planned as
promotional activities?
correct answer personal selling , phone calls , publicity literature
your answer personal selling , phone calls , news paper ads

multiple choice multiple answer


question this question is from the case study "tushar laboratories" : tushar lab's focus markets
were :-
correct answer orissa , southern states
your answer orissa , southern states

multiple choice multiple answer


question
this question is from the case study "diva" :what are the usps of two
national companies?
correct answer sleek , trendy , glossy
your answer sleek , trendy

multiple choice single answer


question this question is from the case "general motors asia-pacific" : what is
maruti's benefit to these car manufacturers?
correct answer they can source the components cheap
your answer they can source the components cheap

multiple choice single answer


question this question is from the case study "tabeffer india" : what product was developed under brand
name lorino?
correct answer tablet based soft drink
your answer soft drink

multiple choice multiple answer


question this question is from the case study "a cooperative milk union" :why couldn't the dairy get
qualified people?
correct answer it was in rural area , rural area did not have urban facilities
your answer it was in rural area , rural area did not have urban facilities , dairy did not pay good salaries

multiple choice single answer


question this question is from the case study " bharat research development corporation " : the main
suggestion received by brdc is to :-
correct answer do a detail market research
your answer do a detail market research

multiple choice multiple answer


question this question is from the case study "delana hosiery works" : what was the overall effect of
owner's attitude on business?
correct answer productivity declined , profits declined
your answer profits increased , productions increases

multiple choice multiple answer


question this question is from the case study "tushar laboratories" : tushar lab's focus markets were :-
correct answer orissa , southern states
your answer orissa , southern states , maharashtra

match the following


question correct answer your answer

fargo foods
12.5 % growth
grapes

nasik soil
grapes
11.5 % growth

hll
van coverage
van coverage

milk union
milk sourcing
milk sourcing
multiple choice single answer
question this question is from the case study "marketing orientation" : the company quality services ltd. is
judging it self by :-
correct answer quality
your answer market share

multiple choice single answer


question this question is from the case study "chap-pals" : current competition of chap-pal is :-
correct answer leather shoose
your answer hawaii

multiple choice single answer


question this question is from the case "harish patel" : whose brand will be
sold under both the options?
correct answer naresh's brand
your answer harish's brand

true/false
question this question is from the case study "mr. rajiv goyal" : the market for light engineering products
was shrinking.
correct answer false
your answer true

select the blank


question this question is from the case study "chocolates" :cdm tried to break ________ that chocolates
are only for children.
correct answer consumer mindset
your answer consumer mindset

true/false
question this question is from the case study "bharat research development corporation" : the major area
of dissent in case of brdc was lack of
marketing data.
correct answer true
your answer true

select the blank


question this question is from the case study "bags & baggage's ltd." : bags & baggage ltd. always
preferred to give discounts to ________.
correct answer consumer
your answer distributor

multiple choice single answer


question this question is from the case study "fluid control devices ltd." : fluid control devices has current
image of a manufacturer of :-
correct answer petrol pumps
your answer petrol pumps

true/false
question this question is from the case study "atlas marketing (p) ltd." :atlas marketing is a direct
marketing firm.
correct answer true
your answer true

multiple choice single answer


question this question is from the case study "mr. nitin chandra" : product benefit of silver plated bronze
products is :-
correct answer they are within reach of middle class
your answer they are within reach of middle class

select the blank


question this question is from the case study "vriddhi 2000" : vikas 1000 is at ________ stage of product
life cycle.
correct answer growth
your answer decline

true/false
question this question is from the case study "tushar laboratories" :mumbai market was the smallest in
volumes.
correct answer false
your answer true

multiple choice single answer


question this question is from the case study "health club" : the membership of club is adversly affected
because:-
correct answer death in swimming pool
your answer death in swimming pool

match the following


question correct answer your answer

jagat stationary company


mumbai
pune

priya automobile situated in


pune
ahmedabad

astroid computer corporation


bangalore
kanpur

moonlight ltd.
manipal
bangalore

multiple choice multiple answer


question this question is from the case study "huge electronics" :who were the customers of the company?
corect answer government customers , military customers
your answer government customers , non governmental organisations

multiple choice multiple answer


question this question is from the case study "channels of distribution" : what were the two product
qualities of joshi & deshpande's product over
competition?
correct answer superior quality , lower price
your answer superior quality , lower price

select the blank


question this question is from the case study "u.p. mini computers" : up mini computers & zenith mini
computers entered in to a ________.
correct answer technical collaboration
your answer technical collaboration

multiple choice single answer


question this question is from the case study " air india " : the idea suggested by one employee of air india
was to :
correct answer provide telephone service on board
your answer provide telephone service on board

select the blank


question
this question is from the case study " mr. anand" : sales manager of abha ________ was thinking about the
number of diaries to be printed for 2004.
correct answer diaries
your answer magazines

multiple choice single answer


question this question is from the case study "fluid control devices ltd.": the market share of fluid control
devices in pumps in year 1968 was :-
correct answer 0.33
your answer 0.33

true/false
question this question is from the case study "anveshi - the rural development organisation" :anveshi had
special concern for women&underprivileged.
correct answer true
your answer true

multiple choice multiple answer


question this question is from the case study "a poultry farm" : what clauses were not met from the
agreement?
correct answer equipment not delivered in 6 months , said transportation was not used
your answer equipment not delivered in 6 months , said transportation was not used higher money was
charged

true/false
question this question is from the case study "usha steels" : mr. rao faced a lot of labor turn over problem
initially.
correct answer false
your answer true

select the blank


question this question is from the case study "ray ltd." : the ________ was to be improved to protect
chocolate from melting.
correct answer packaging
your answer packaging

true/false
question this question is from the case study "mr. harish panjwani" :rajesh feels that he should be more
"business-like" in his approach.
correct answer false
your answer true

multiple choice single answer


question this question is from the case "coca-cola" : coke's products were banned from sale in belgium
because :-
correct answer they made more than 100 children ill
your answer they made more than 100 children ill

multiple choice single answer


question this question is from the case study "cigarettes" :what was the new product launched by the
company?
correct answer ayurvedic cigarette
your answer mint cigarette

select the blank


question this question is from the case study "elevator grant" : ________ for elevators was considered as a
prerequisite prior to entry.
correct answer market research
your answer market research

multiple choice multiple answer


question this question is from the case study " laxmi mills " : rajan chose to manufactured groundnut oil
because :-
correct answer commonly used in india , groundnut was grown widely in india
your answer commonly used in india , groundnut was grown widely in india

multiple choice single answer


question this question is from the case study "detergents - rajendra kulkarni" : what was the difference
between the two products developed by rajendra kulkarni?
correct answer blue was costing slightly higher
your answer blue was costing slightly higher

select the blank


question this question is from the case study "breweries products ltd." : as per company’s policy the
probation was for ________ months.
correct answer six
your answer six

true/false
question this question is from the case study "vacuum flasks" : if the movie flops the company ends with
huge inventory.
correct answer true
your answer true

select the blank


question this question is from the case study "raja consultants ltd." : the characteristics of the consumer
panel were to be used for predicting the
behavious of the ________.
correct answer population
your answer target audience

select the blank


question
this question is from the case " seven species" : ________ groups were not happy with the judgement.
correct answer environmental
your answer environmental

multiple choice single answer


question this question is from the case study "mr. milind patil" :what strategy did company adopted in
1998-99?
correct answer push strategy
your answer push strategy

true/false
question this question is from the case study "thompson & thompson" : the study showed that the market
for prickly heat powder is declining.
correct answer false
your answer false

multiple choice single answer


question this question is from the case study "tristar" :what would collapse the distribution system of
tristar?
correct answer inter depot stock movement
your answer no stock positions

multiple choice multiple answer


question this question is from the case study "second generation system" : what are the product benefits of
second generation computers?
correct answer 4 to 16 times more storage , could be used as word processors , could operate sophisticated
programs
your answer 4 to 16 times more storage , could operate sophisticated programs , cheaper than first
generation

select the blank


question this question is from the case study "price plus" : akai initiated ________ mania.
correct answer exchange
your answer exchange

multiple choice multiple answer


question this question is from the case study "chocolates" :kids like what type of chocolates?
correct answer milk chocolate , chocolate enrobed goodey bars
your answer milk chocolate , chocolate enrobed goodey bars

multiple choice single answer


question this question is from the case study "priya automobiles" : why did model priya still continue to
sell?
correct answer was the cheapest model
your answer was the cheapest model

multiple choice single answer


question this question is from the case study "suchitra vision ltd." : how will increasing the service engineer
affect company's costs?
correct answer increase the service cost by 25 %
your answer increase the service cost by 25 %

multiple choice single answer


question this question is from the case "the real thing" : coca cola pursued aggressive global branding by
way of :-
correct answer creative placement of its logo
your answer creative placement of its logo

true/false
question this question is from the case study "ar sons" :ar sons has now reached a heights of big
corporates.
correct answer true
your answer true

true/false
question this question is from the case study "ajanta biscuits" : ajanta biscuit is planning to enter cream
biscuit segment.
correct answer false
your answer false

multiple choice multiple answer


question this question is from the case study "sugandha mouth freshners" : what are two fears of the
company?
correct answer khushboo sales will reduce , sugandha is perceived as tobacco product
your answer khushboo sales will reduce , sugandha is perceived as tobacco product

true/false
question this question is from the case study "ice-kool" : studying consumer behavior is important to any
business.
correct answer true
your answer true

multiple choice single answer


question this question is from the case study " raja consultants ltd." : vitas foods was in what category?
correct answer ready to cook
your answer ready to cook
multiple choice multiple answer
question this question is from the case study "surabhi drugs" :why was panchal replacing medical reps with
health workers?
correct answer less cost , improved reach
your answer less cost , improved reach

multiple choice single answer


question this question is from the case study "saif runs" : what has led to cost reduction?
correct answer subsidies on medicine & feeds
your answer subsidies on medicine & feeds

select the blank


question this question is from the case study "abc a major beverages company" : the arrangement between
abc & cca is ________.
correct answer cca will market abc brands with their own
your answer cca will market abc brands with their own

select the blank


question this question is from the case study "the indo-foreign bank" : the indo foreign bank is a ________.
correct answer retail outlets
your answer mall

true/false
question this question is from the case study "kleam" : retailers wanted to display two brands of
toothpaste.
correct answer true
your answer true

multiple choice single answer


question this question is from the case study "lubri - smooth ltd." : as a promotional strategy the owner
believes in :-
correct answer sampling
your answer sampling

multiple choice multiple answer


question this question is from the case study "astroid computer corporation" : what was the part of the
distributor network of the company?
correct answer own retail outlets , franchisee
your answer own retail outlets , franchisee

select the blank


question this question is from the case study "roshni lamp makers ltd." : rlml wants to evaluate ________
for electronic ballast.
correct answer new product opportunities
your answer new product opportunities

select the blank


question this question is from the case " the real thing " : today coca cola is sold in ________ countries.
correct answer 200
your answer 200

multiple choice multiple answer


question this question is from the case study "second generation system" : what are the product benefits of
second generation computers?
correct answer 4 to 16 times more storage , could be used as word processors , could operate sophisticated
programs
your answer 4 to 16 times more storage , could be used as word processors , could operate sophisticated
programs

select the blank


question this question is from the case study "huge electronics" :due to rapid ________ the company
organisation chart was constantly changing.
correct answer growth
your answer growth

true/false
question this question is from the case study "tushar laboratories" :mumbai market was the smallest in
volumes.
correct answer false
your answer false
true/false
question this question is from the case study "business equipments ltd." :the dealer felt that business
equipments will not loose the business.
correct answer false
your answer false

select the blank


question this question is from the case study "food processing industry" : according to union, the worker
was employed as sweeper & not ________.
correct answer wet sweeper
your answer wet sweeper

multiple choice multiple answer


question this question is from the case study "huge electronics" :who were the customers of the company?
correct answer government customers , military customers
your answer government customers , military customers

select the blank


question this question is from the case study "ray ltd." : the ________ was to be improved to protect
chocolate from melting.
correct answer packaging
your answer packaging

true/false
question this question is from the case study "india car company" : the chairman felt that one can not
depend on customers for new product ideas.
correct answer true
your answer true

multiple choice single answer


question this question is from the case study "priya automobiles" :what did the financial scheme offered to
customers?
correct answer easy loans
your answer easy loans

multiple choice multiple answer


question this question is from the case study "mr. rajiv goyal" : what was the responsibilities of product
manager?
correct answer sales , profits
your answer sales , profits

multiple choice multiple answer


question this question is from the case "the real thing" : coke used think global act local policy by way of :-

correct answer pricing the product differently in different countries , locally manufacturing product ,
creating country/ region specific advertising

your answer locally manufacturing product , creating country/ region specific advertising , pricing the
product differently in different countries

select the blank


question this question is from the case study "saif runs" :the market can expand if the price is ________.
correct answer competitive
your answer competitive

multiple choice multiple answer


question this question is from the case study "reach india ltd." : what different product segments is reach
india ltd. operating in?
correct answer telecom service provider , handsets
your answer telecom service provider , handsets

multiple choice single answer


question this question is from the case study "old spice" :which brand is advertised by shulton?
correct answer the mother brand
your answer the mother brand

select the blank


question this question is from the case " the real thing " : the name coca cola was registered as ________.
correct answer trade mark
your answer trade mark

select the blank


question this question is from the case study "thompson & thompson" : thomson & thompson enjoyed very
high level of ________.
correct answer brand awareness
your answer brand awareness
multiple choice multiple answer
question this question is from the case "general motors asia-pacific" : gm is called very small player in india
because :-
correct answer the plant capacity is only 25000 cars , it sold just over 8000 cars last year
your answer the plant capacity is only 25000 cars , it sold just over 8000 cars last year

select the blank


question this question is from the case study "suc seed plantation" :m/s suc seed are innovator -
manufacturers & not too expert in ________ technique.
correct answer marketing
your answer marketing

multiple choice single answer


question this question is from the case study "marketing orientation" : the company quality services ltd. is
judging it self by :-
correct answer quality
your answer quality

true/false
question this question is from the case study "green belt" :farmers do not know hazards of chemical
fertilizers.
correct answer false
your answer false

multiple choice single answer


question this question is from the case study "suchitra vision ltd." : what did the company prided in?
correct answer prompt after sales service
your answer prompt after sales service

true/false
question this question is from the case study "shri krishnan ranganathan" : glow as a brand had become
synonymous with health care.
correct answer false
your answer false

multiple choice multiple answer


question this question is from the case study "green belt" :why do farmers buy chemical fertilizers?
correct answer subsidy , increase in crop yield , bio fertilizers are slow
your answer subsidy , increase in crop yield , bio fertilizers are slow

match the following


questioncorrect answeryour answer

divya bhaskar
the third gujarati daily newspaper to be launched
the third gujarati daily newspaper to be launched

this question is from the case study "the marketing of divya bhaskar" :
pre launch activites & strategies
to create awareness for divya bhaskar & establish brand image
to create awareness for divya bhaskar & establish brand image

key fingings of survey


their newspaper is average in all respects
their newspaper is average in all respects

post survey phase


order bookings crossed a record mark of 2 lac.
order bookings crossed a record mark of 2 lac.

multiple choice single answer


question this question is from the case study "channels of distribution" :how was test marketing done by
joshi & deshpande?
correct answer giving proto type in a service station
your answer giving proto type in a service station

match the following


question correct answer your answer

roshni lamps
new product opportunities
new product opportunities

laxmi mills
refined oil
refined oil

mr. dinesh kapoor


financial investment
financial investment

raja consultants
setting consumer panel
setting consumer panel

multiple choice single answer


question this question is from the case "think global & act local advertisement co." : which product did the
consultant asked the manufacturer to
concentrate on?
correct answer tooth paste
your answer tooth paste

multiple choice multiple answer


question this question is from the case study "wall mart - logistic leader" : what was wall mart offering
when it started?
correct answer high quality products & service , low prices
your answer high quality products & service , low prices

true/false
question this question is from the case study "food processing industry" :management felt that the hygiene
is not important in food processing
industry.
correct answer false
your answer false

true/false
question this question is from the case study "huge electronics" :due to matrix structure the functional &
project managers coexisted.
correct answer true
your answer true

select the blank


question this question is from the case study "the kellogg company" :to increase sales in brazin the
marketing director had to create a ________
breakfast habit.
correct answer nutritious
your answer nutritious

select the blank


question this question is from the case study "the cold ice-cream company" : the marketing team felt that
the use of coupon will result in greater
________.
correct answer brand awareness
your answer brand awareness

select the blank


question this question is from the case study " mr. anand" : sales manager of abha ________ was thinking
about the number of diaries to be printed for 2004.
correct answer diaries
your answer diaries

multiple choice single answer


question this question is from the case study "dream launch of ford escort" : what was the percieved
difference between petrol & diesel version of
escort?
correct answer petrol is underpowered than diesel
your answer petrol is underpowered than diesel

select the blank


question this question is from the case study "bags & baggage's ltd." : bags & baggage ltd. always preferred
to give discounts to ________.
correct answer consumer
your answer consumer

select the blank


question this question is from the case " the real thing " : esteemed brain tonic & intellectual beverage was
the ________ of the brand.
correct answer positioning
your answer positioning

select the blank


question this question is from the case study "the foods ltd" : the motivational research stud was done to
understand consumer attitude towards
________.
correct answer breakfast cereals
your answer breakfast cereals

select the blank


question this question is from the case study "mr. anna patil" : mr anna patil's farm was ________.
correct answer canal irrigation
your answer canal irrigation

multiple choice single answer


question this question is from the case study "watts & volts ltd." : why did chairaman appoint a marketing
manager?
correct answer too many responsibilities in regional manager
your answer too many responsibilities in regional manager

multiple choice multiple answer


question this question is from the case study "tushar laboratories" : the indian doctors were not using the
life saving product due to :-
correct answer fear for fatal reactions , high price
your answer high price , fear for fatal reactions

true/false
question this question is from the case study "mr dinesh kapoor" : mr. kapoor was not really concerned
about the returns that he can expect.
correct answer false
your answer false

select the blank


question this question is from the case " coca-cola " : analysts felt that belgian recall was the
worst________ problem.
correct answer public relations
your answer public relations

true/false
question this question is from the case study "abc company" : the indian middle class is about 1/3rd of
population.
correct answer true
your answer true

multiple choice single answer


question this question is from the case study "an american world wide corporation" : who are the main staff
of the office?
correct answer chinese
your answer chinese

multiple choice multiple answer


question this question is from the case "general motors asia-pacific" : with the global alliance the three car
manufacturers in india can :-
correct answer share each other's products , commonly buy components , do cross branding
your answer share each other's products , commonly buy components , do cross branding

multiple choice multiple answer


question this question is from the case study "blue shield company" :what offer is run by blue shield?
correct answer scheme for retailers , scheme for consumers
your answer scheme for retailers , scheme for consumers

true/false
question this question is from the case study "usha steels" : mr. rao faced a lot of labor turn over problem
initially.
correct answer false
your answer false

multiple choice multiple answer


question this question is from the case study "wall mart - logistic leader" : what problems did wall mart
faced in some markets?
correct answer lack of historical data , inexperienced manpower
your answer lack of historical data , inexperienced manpower

match the following


question correct answer your answer

fargo foods
12.5 % growth
12.5 % growth
nasik soil
grapes
grapes

hll
van coverage
van coverage

milk union
milk sourcing
milk sourcing

multiple choice single answer


question this question is from the case study "tristar" :what would collapse the distribution system of
tristar?
correct answer inter depot stock movement
your answer inter depot stock movement

true/false
question this question is from the case study "ray ltd." : the marketing director wanted ray ltd. to diversify
in biscuits.
correct answer false
your answer false

select the blank


question this question is from the case study "raja consultants ltd." : the characteristics of the consumer
panel were to be used for predicting the
behavious of the ________.
correct answer population
your answer population

multiple choice single answer


question this question is from the case study "tabeffer india" : what product was developed under brand
name lorino?
correct answer tablet based soft drink
your answer tablet based soft drink

multiple choice single answer


question this question is from the case study "deepak pharmaceuticals" : what regulation did mr. khanna
introduced immediately after joining?
correct answer checks with the orders
your answer checks with the orders

multiple choice single answer


question this question is from the case study "ashoka sports ltd." :what is jit policy?
correct answer just in time
your answer just in time

true/false
question this question is from the case study "abc company" : there were no price wars in the market.
correct answer false
your answer false

multiple choice multiple answer


question this question is from the case study "a cooperative milk union" :why couldn't the dairy get
qualified people?
correct answer it was in rural area , rural area did not have urban facilities
your answer it was in rural area , rural area did not have urban facilities

multiple choice multiple answer


question this question is from the case study "diva" : what is the speciality of diva card?
correct answer meaningful messages , regional language
your answer meaningful messages , regional language

true/false
question this question is from the case " general motors asia-pacific " : auto industry is exceed to undergo
big change.
correct answer true
your answer true

multiple choice multiple answer


question this question is from the case study "smart wash ltd." : what were the features of washing
machine?
correct answer portability , energy efficiency
your answer portability , energy efficiency
select the blank
question this question is from the case study "delana hosiery works" :the owner of the company believed in
________ human relations.
correct answer informal
your answer informal

match the following


question correct answer your answer

air india
telephone on board
telephone on board

ray ltd.
packaging improvements
packaging improvements

eevator grant
market research
market research

the foods ltd


break fast serials
break fast serials

multiple choice single answer


question this question is from the case study " bharat research development corporation " : what was the
information given by brdc bulletin?
correct answer list of different processes
your answer list of different processes

select the blank


question this question is from the case study "priya automobiles" : the financial scheme was beneficial for
________ by employees in different
organisations.
correct answer group booking
your answer group booking

multiple choice multiple answer


question this question is from the case study "huge electronics" :who influenced the decision of
manufacturing in-house or offloading?
correct answer manufacturing project manager , manufacturing functional manager , engineering project
manager
your answer manufacturing project manager , manufacturing functional manager , engineering functional
manager

multiple choice multiple answer


question this question is from the case study "ashoka sports ltd." :what are the expectations of ashoka
from the retailers?
correct answer premium service , quality display
your answer premium service , quality display

multiple choice single answer


question this question is from the case study "paramount fertilisers" :what decision of pennsylvania was
disturbing for paramount?
correct answer to appoint another distributor
your answer to appoint another distributor

true/false
question this question is from the case study "raja consultants ltd." : the models in india had only
quantitative data and no qualitative models.
correct answer true
your answer false

multiple choice multiple answer


question this question is from the case study "channels of distribution" : what were the two product
qualities of joshi & deshpande's product over
competition?
correct answer superior quality , lower price
your answer superior quality , lower price

multiple choice single answer


question this question is from the case study "priya automobiles" :why did the company started loosing the
market?
correct answer new fuel efficient bike introduced
your answer new fuel efficient bike introduced

multiple choice single answer


question this question is from the case " laxmi mills " : what was the product benefit of refined oil?
correct answer very pure
your answer very pure

multiple choice multiple answer


question this question is from the case study "kamlesh & laltu" : what is ajay's suggestion to kamlesh &
laltu to expand the business?
correct answer target marketing , product differentiation
your answer advertising , product differentiation

multiple choice multiple answer


question this question is from the case study "abc company" : which categories did the company entered
lately?
correct answer refrigerators , air conditioners
your answer refrigerators , air conditioners

multiple choice single answer


question this question is from the case "harish patel" : what is the advantage of kandla port in electronics
exports?
correct answer seepz zone
your answer seepz zone

true/false
question this question is from the case study "vacuum flasks" : the company has state of the art plant with
a japanese collaboration.
correct answer true

is compact fluorescent light.


correct answer true
your answer true

true/false
question this question is from the case study "food processing industry" :management felt that the hygiene
is not important in food processing
industry.
correct answer false
your answer false

true/false
question this question is from the case study "huge electronics" :due to matrix structure the functional &
project managers coexisted.
correct answer true
your answer true

select the blank


question this question is from the case study "the kellogg company" :to increase sales in brazin the
marketing director had to create a ________
breakfast habit.
correct answer nutritious
your answer nutritious

select the blank


question this question is from the case study "the cold ice-cream company" : the marketing team felt that
the use of coupon will result in greater
________.
correct answer brand awareness
your answer brand awareness

select the blank


question this question is from the case study " mr. anand" : sales manager of abha ________ was thinking
about the number of diaries to be printed for 2004.
correct answer diaries
your answer diaries

multiple choice single answer


question this question is from the case study "dream launch of ford escort" : what was the percieved
difference between petrol & diesel version of
escort?
correct answer petrol is underpowered than diesel
your answer petrol is underpowered than diesel

select the blank


question this question is from the case study "bags & baggage's ltd." : bags & baggage ltd. always
preferred to give discounts to ________.
correct answer consumer
your answer consumer

select the blank


question this question is from the case " the real thing " : esteemed brain tonic & intellectual beverage was
the ________ of the brand.
correct answer positioning
your answer positioning

select the blank


question this question is from the case study "the foods ltd" : the motivational research stud was done to
understand consumer attitude towards ________.
correct answer breakfast cereals
your answer breakfast cereals

select the blank


question this question is from the case study "mr. anna patil" : mr anna patil's farm was ________.
correct answer canal irrigation
your answer canal irrigation

multiple choice single answer


question this question is from the case study "watts & volts ltd." : why did chairaman appoint a marketing
manager?
correct answer too many responsibilities in regional manager
your answer too many responsibilities in regional manager

multiple choice multiple answer


question this question is from the case study "tushar laboratories" : the indian doctors were not using the
life saving product due to :-
correct answer fear for fatal reactions , high price
your answer high price , fear for fatal reactions

true/false
question this question is from the case study "mr dinesh kapoor" : mr. kapoor was not really concerned
about the returns that he can expect.
correct answer false
your answer false

select the blank


question this question is from the case " coca-cola " : analysts felt that belgian recall was the
worst________ problem.
correct answer public relations
your answer public relations

true/false
question this question is from the case study "abc company" : the indian middle class is about 1/3rd of
population.
correct answer true
your answer true

multiple choice single answer


question this question is from the case study "an american world wide corporation" : who are the main staff
of the office?
correct answer chinese
your answer chinese

multiple choice multiple answer


question this question is from the case "general motors asia-pacific" : with the global alliance the three car
manufacturers in india can :-
correct answer share each other's products , commonly buy components , do cross branding
your answer share each other's products , commonly buy components , do cross branding

multiple choice multiple answer


question this question is from the case study "blue shield company" :what offer is run by blue shield?
correct answer scheme for retailers , scheme for consumers
your answer scheme for retailers , scheme for consumers

true/false
question this question is from the case study "usha steels" : mr. rao faced a lot of labor turn over problem
initially.
correct answer false
your answer false

multiple choice multiple answer


question this question is from the case study "wall mart - logistic leader" : what problems did wall mart
faced in some markets?
correct answer lack of historical data , inexperienced manpower
your answer lack of historical data , inexperienced manpower

match the following


questioncorrect answeryour answer

fargo foods
12.5 % growth
12.5 % growth

nasik soil
grapes
grapes

hll
van coverage
van coverage

milk union
milk sourcing
milk sourcing

multiple choice single answer


question this question is from the case study "tristar" :what would collapse the distribution system of
tristar?
correct answer inter depot stock movement
your answer inter depot stock movement

true/false
question this question is from the case study "ray ltd." : the marketing director wanted ray ltd. to diversify
in biscuits.
correct answer false
your answer false

select the blank


question this question is from the case study "raja consultants ltd." : the characteristics of the consumer
panel were to be used for predicting the behavious of the ________.
correct answer population
your answer population

multiple choice single answer


question this question is from the case study "tabeffer india" : what product was developed under brand
name lorino?
correct answer tablet based soft drink
your answer tablet based soft drink

multiple choice single answer


question this question is from the case study "deepak pharmaceuticals" : what regulation did mr. khanna
introduced immediately after joining?
correct answer checks with the orders
your answer checks with the orders

multiple choice single answer


question this question is from the case study "ashoka sports ltd." :what is jit policy?
correct answer just in time
your answer just in time

true/false
question this question is from the case study "abc company" : there were no price wars in the market.
correct answer false
your answer false

multiple choice multiple answer


question this question is from the case study "a cooperative milk union" :why couldn't the dairy get
qualified people?
correct answer it was in rural area , rural area did not have urban facilities
your answer it was in rural area , rural area did not have urban facilities

multiple choice multiple answer


question this question is from the case study "diva" : what is the speciality of diva card?
correct answer meaningful messages , regional language
your answer meaningful messages , regional language

true/false
question this question is from the case " general motors asia-pacific " : auto industry is exceed to undergo
big change.
correct answer true
your answer true

multiple choice multiple answer


question this question is from the case study "smart wash ltd." : what were the features of washing
machine?
correct answer portability , energy efficiency
your answer portability , energy efficiency

select the blank


question this question is from the case study "delana hosiery works" :the owner of the company believed in
________ human relations.
correct answer informal
your answer informal

match the following


question correct answer your answer

air india
telephone on board
telephone on board

ray ltd.
packaging improvements
packaging improvements

eevator grant
market research
market research

the foods ltd


break fast serials
break fast serials

multiple choice single answer


question this question is from the case study " bharat research development corporation " : what was the
information given by brdc bulletin?
correct answer list of different processes
your answer list of different processes

select the blank


question this question is from the case study "priya automobiles" : the financial scheme was beneficial for
________ by employees in different organisations.
correct answer group booking
your answer group booking

multiple choice multiple answer


question this question is from the case study "huge electronics" :who influenced
the decision of manufacturing in-house or offloading?
correct answer manufacturing project manager , manufacturing functional manager , engineering project
manager
your answer manufacturing project manager , manufacturing functional manager , engineering functional
manager

multiple choice multiple answer


question this question is from the case study "ashoka sports ltd." :what are the expectations of ashoka
from the retailers?
correct answer premium service , quality display
your answer premium service , quality display

multiple choice single answer


question this question is from the case study "paramount fertilisers" :what decision of pennsylvania was
disturbing for paramount?
correct answer to appoint another distributor
your answer to appoint another distributor

true/false
question this question is from the case study "raja consultants ltd." : the models in india had only
quantitative data and no qualitative models.
correct answer true
your answer false

multiple choice multiple answer


question this question is from the case study "channels of distribution" : what were the two product
qualities of joshi & deshpande's product over
competition?
correct answer superior quality , lower price
your answer superior quality , lower price

multiple choice single answer


question this question is from the case study "priya automobiles" :why did the company started loosing the
market?
correct answer new fuel efficient bike introduced
your answer new fuel efficient bike introduced

multiple choice single answer


question this question is from the case " laxmi mills " : what was the product benefit of refined oil?
correct answer very pure
your answer very pure

multiple choice multiple answer


question this question is from the case study "kamlesh & laltu" : what is ajay's suggestion to kamlesh &
laltu to expand the business?
correct answer target marketing , product differentiation
your answer advertising , product differentiation

multiple choice multiple answer


question this question is from the case study "abc company" : which categories did the company entered
lately?
correct answer refrigerators , air conditioners
your answer refrigerators , air conditioners

multiple choice single answer


question
this question is from the case "harish patel" : what is the advantage of kandla port in electronics exports?
correct answer seepz zone
your answer seepz zone

true/false
question this question is from the case study "vacuum flasks" : the company has state of the art plant with
a japanese collaboration.
correct answer true
your answer true

true/false
question this question is from the case study "tushar laboratories" :the indian doctors were not using the
life saving product due to high
price.
correct answer true
your answer true

multiple choice multiple answer


question this question is from the case study "ray ltd." : what were the product differences in super &
crystal?
correct answer different formulation , different packaging
your answer different packaging , higher price , different formulation

select the blank


question this question is from the case study "anveshi - the rural development organisation" :anveshi
worked in villages which are
________
correct answer economically vulnerable.
your answer economically vulnerable.

select the blank


question this question is from the case study "the indo-foreign bank" : the indo foreign bank is a
________.
correct answer retail outlets
your answer retail outlets

true/false
question this question is from the case study "roshni lamp makers ltd." : the potential threat for the tube
is compact fluorescent light.
correct answer true
your answer true

multiple choice single answer


question this question is from the case "think global & act local advertisement co." : which product did the
consultant asked the
manufacturer to concentrate on?
correct answer tooth paste
your answer tooth paste

multiple choice single answer


question this question is from the case study "dream launch of ford escort" : because of which car did
escort lost a lot of sales in april
- june 1998?
correct answer honda city
your answer honda city

multiple choice single answer


question this question is from the case study "banarasidas" :what concept did banarasidas applied in
satisfying customers?
correct answer customisation
your answer customisation

select the blank


question this question is from the case study "elevator grant" : ________ for elevators was considered as
a prerequisite prior to entry.
correct answer market research
your answer market research

select the blank


question this question is from the case study "watts & volts ltd." : ________% of sales were due to
exports.
correct answer 0.5
your answer 0.5

match the following


question correct answer your answer

anveshi help weaker sections help weaker sections

hll vim cleaning natural calamity like flood

absenteeism in oct - dec festivals festivals

milk union no urban facilities vim cleaning

select the blank


question this question is from the case study "shri krishnan ranganathan" : between 1978 & 1994 glow
had under gone six ________.
correct answer brand extensions
your answer product launches

multiple choice single answer


question this question is from the case "coca-cola" : coke's products were banned from sale in belgium
because :-
correct answer they made more than 100 children ill
your answer they made more than 100 children ill

multiple choice multiple answer


question this question is from the case study "tristar" :what factors affected the estimated stock
requirement of 800 dealers?
correct answer political uncertainty , act of god
your answer political uncertainty , competition actions , dealer demand

select the blank


question this question is from the case study "jagat stationary company" :the ________ manufacturing
cost per dozen diaries was rs 270/-.
correct answer variable
your answer basic

multiple choice multiple answer


question this question is from the case study "mr. rajiv goyal" : what problems were identified for the
declining sales in 1996?
correct answer no product specialisation to salesmen , no control of product managers in field staff
your answer no product specialisation to salesmen , no control of product managers in field staff ,
deteriorating product quality

true/false
question this question is from the case study "surabhi drugs" : the policy adopted by panchal was very
good for the company.
correct answer false
your answer true
multiple choice multiple answer
question this question is from the case study "get-well medico" :what are the constraints in the new shop
in the city?
correct answer too small , too expensive
your answer too small , too expensive

select the blank


question this question is from the case study "mr. ramrao panase" :anil & sujata were the direct dealers
who were appointed as ________.
correct answer distributors
your answer distributors

multiple choice single answer


question this question is from the case study "ashoka sports ltd." : why did ashoka not permit the slash of
price?
correct answer tamper the quality image
your answer reduce profits

true/false
question this question is from the case study "usha steels" : mr. rao faced a lot of labor turn over problem
initially.
correct answer false
your answer true

select the blank


question this question is from the case study "shakti fitness" :shakti fitness offers an opportunity to the
citizens of maintaining good
health through ________.
correct answer exercise
your answer sports

select the blank


question this question is from the case study "suc seed plantation" : m/s suc seed have always believed in
excellence through ________.
correct answer innovation
your answer innovation

select the blank


question this question is from the case study "saif runs" :the market can expand if the price is ________.
correct answer competitive
your answer competitive

multiple choice multiple answer


question this question is from the case study "wall mart - logistic leader" : what problems did wall mart
faced in some markets?
correct answer lack of historical data , inexperienced manpower
your answer lack of historical data , inexperienced manpower , high costs

multiple choice single answer


question this question is from the case study "suchitra vision ltd." : how will increasing the service
engineer affect company's costs?
correct answer increase the service cost by 25 %
your answer reduce the service cost by 10 %

true/false
question this question is from the case study "ice-kool" : studying consumer behavior is important to any
business.
correct answer true
your answer true

multiple choice multiple answer


question this question is from the case "ethel graff" : why do europeans come to india to work?
correct answer challenge of working in unfamiliar environment , indian experience matter in international
market
your answer indian experience matter in international market , challenge of working in unfamiliar
environment , indian companies now pay
higher salaries

select the blank


question this question is from the case study "mr. anna patil" : mr anna patil's farm was ________.
correct answer canal irrigation
your answer canal irrigation

multiple choice single answer


question this question is from the case study "marketing orientation" : the company quality services ltd. is
judging it self by :-
correct answer quality
your answer quality

multiple choice multiple answer


question this question is from the case study "mr. harish panjwani" :mr. harish had steady customers
because of :-
correct answer his sober temperament , reliable dealings , amiable nature
your answer reliable dealings , amiable nature , social work

multiple choice multiple answer


question this question is from the case study "deepak pharmaceuticals" : what was the effect of slashed
advertising?
correct answer profits increased , reserves increased
your answer sales dropped , reserves increased

true/false
question this question is from the case study "ajanta biscuits" : ajanta biscuit is planning to enter cream
biscuit segment.
correct answer false
your answer true

multiple choice single answer


question this question is from the case study "an american world wide corporation" :which market has the
company decided to focus?
correct answer asia
your answer asia

match the following


question correct answer your answer

brazil 50 % coke share increase in the yield

chemical fertilisers increase in the yield increase in the yield

cadbury dairy milk mindset of consumers mindset of consumers

old spice shaving cream shaving cream

multiple choice multiple answer


question this question is from the case study "shree ganesh detergents" : what are the product benefits of
the detergent of shree ganesh?
correct answer better quality , cheaper price , less harmful to arms
your answer better quality , cheaper price , less harmful to arms

multiple choice single answer


question this question is from the case "coca-cola" : coke was considered as unethical because :-
correct answer they did not disclose the information they had
your answer they did not disclose the information they had

true/false
question this question is from the case study "the kellogg company" :main product line of kellogg was a
variety of convenience foods.
correct answer true
your answer true

multiple choice single answer


question this question is from the case study "watts & volts ltd." : why did chairaman appoint a marketing
manager?
correct answer too many responsibilities in regional manager
your answer sales were not picking up

true/false
question this question is from the case study "tabeffer india" : one of the conclusion from the research
was that the brand should be
targeted at several segments.
correct answer false
your answer true

multiple choice multiple answer


question this question is from the case study " mr dinesh kapoor " : what is the target audience for mr
kapoor?
correct answer company executives & businessmen , house wives ,
working women
your answer company executives & businessmen , working women ,
college students
multiple choice multiple answer
question this question is from the case study "raja consultants ltd." : the minor questions faced about the
consumer pannel was :-
correct answer who will buy , what fees to be charged
your answer who will buy , what fees to be charged , how to set up

multiple choice single answer


question this question is from the case study "tushar laboratories" : tushar lab could sell the product a lot
in mumbai because :-
correct answer giant's product was out of stocks for 2 months
your answer giant's product was out of stocks for 2 months

multiple choice single answer


question this question is from the case study "the cold ice-cream company" : what is the promotional offer
on the new product?
correct answer rs 6/- off coupon
your answer rs 6/- off coupon

true/false
question this question is from the case study "anveshi - the rural development organisation" :anveshi had
special concern for women &
underprivileged.
correct answer true
your answer true

true/false
question this question is from the case "think global & act local advertisement co." : tooth paste was
better product to market because
both rural & urban consumer use the product.
correct answer true
your answer true

multiple choice multiple answer


question this question is from the case study "astroid computer corporation" : what was the part of the
distributor network of the
company?
correct answer own retail outlets , franchisee
your answer franchisee , departmental stores , comp wholesalers

multiple choice single answer


question this question is from the case study "saloni - chocolates" : developing contacts with the local
schools was a :-
correct answer pr activty
your answer pr activty

true/false
question this question is from the case study "alcophin" : pharma companies can not advertise their
products.
correct answer true
your answer false

multiple choice multiple answer


question this question is from the case study "get-well medico" :what are the constraints in the new shop
in the city?
correct answer too small , too expensive
your answer too expensive , godown far away , not near market

select the blank


question this question is from the case study "chocolates" :cdm tried to break ________ that chocolates
are only for children.
correct answer consumer mindset
your answer consumer mindset

select the blank


question this question is from the case study "rajesh joshi" : rajesh encouraged ________ climate in his
section.
correct answer open
your answer open

multiple choice multiple answer


question this question is from the case study "tristar" :what factors affected the estimated stock
requirement of 800 dealers?
correct answer political uncertainty , act of god
your answer political uncertainty , competition actions , dealer demand
select the blank
question this question is from the case study "air india" : air india is constantly looking for ________.
correct answer newer ways to serve passengers
your answer newer ways to serve passengers

multiple choice multiple answer


question this question is from the case study "job satisfaction" : what was the effect of jayant continuing in
the same job?
correct answer frustration , demoralisation
your answer frustration , demoralisation

select the blank


question this question is from the case study "anveshi - the rural development organisation" :anveshi
worked in villages which are ________
correct answer economically vulnerable.
your answer economically vulnerable.

multiple choice single answer


question this question is from the case study "job satisfaction" : why did the atmosphere changed for jayant
in the job?
correct answer boss's son joined the company
your answer he was shifted to other department

multiple choice single answer


question this question is from the case study "solar energy" : what is the product benefit of a solar
operated products?
correct answer saves electricity & money
your answer saves electricity & money

match the following


question correct answer your answer

chap-pals is a brand name in


leather footware industry
leather footware industry

marketing orientation
quality control technique-jit manufacturing system
quality control technique-jit manufacturing system

saloni - chocolates
distributor of special cadies
distributor of special cadies

fit-fit exerciser equipment


sold in urban localities to higher middle class
sold in urban localities to higher middle class

currently samadhan sakhali udyog is


operating through 4800 own retail stores
operating through 4800 own retail stores

multiple choice single answer


question this question is from the case study "rio de janeiro" :what was coke's market share in brazin?
correct answer 0.5
your answer 0.085

multiple choice single answer


question this question is from the case study " tasty biscuits pune " : which market segment did the
management decided to tap?
correct answer children below 11 years
your answer children below 11 years

true/false
question this question is from the case study "surabhi drugs" : the policy adopted by panchal was very good
for the company.
correct answer false
your answer true

multiple choice single answer


question this question is from the case study "indian aluminium company" : what was the target audience
for super wrap?
correct answer housewives
your answer housewives

multiple choice single answer


question this question is from the case study "mr. ramrao panase" : what was the problem with joshi &
deshpande?
correct answer raising finance
your answer getting packaging

match the following


question correct answer your answer

excel typewriters
multy utility
multy utility

life saving drugs


high price
subsidies on medicine

saif runs
subsidies on medicine
exchange offer

price plus
money back offer
high price

true/false
question this question is from the case study "thompson & thompson" : the study showed that the market
for prickly heat powder is declining.
correct answer false
your answer false

multiple choice multiple answer


question this question is from the case "ethel graff" : why do europeans come to india to work?
correct answer indian experience matter in international market , challenge of working in unfamiliar
environment
your answer indian experience matter in international market , indian companies now pay higher salaries

multiple choice single answer


question this question is from the case study "samadhan sakhali udyog" : samadhan sakhali udyog's
distribution channel contains :-
correct answer own chain of shops
your answer distributors

multiple choice multiple answer


question this question is from the case study "a poultry farm" : what clauses were not met from the
agreement?
correct answer equipment not delivered in 6 months , said transportation was not used
your answer equipment not delivered in 6 months , higher money was charged , inferior packaging was
used

multiple choice multiple answer


question this question is from the case study "jagat stationary company" : what was planned as promotional
activities?
correct answer personal selling , phone calls , publicity literature
your answer personal selling , phone calls , news paper ads

true/false
question this question is from the case study "the kellogg company" :main product line of kellogg was a
variety of convenience foods.
correct answer true
your answer true

multiple choice single answer


question this question is from the case study "mr. nitin chandra" : product benefit of silver plated bronze
products is :-
correct answer they are within reach of middle class
your answer they are within reach of middle class

true/false
question this question is from the case study "chocolates" : kitkat & perk are available in all towns at
national level.
correct answer false
your answer true

select the blank


question this question is from the case study "price plus" : akai initiated ________ mania.
correct answer exchange
your answer exchange

multiple choice multiple answer


question this question is from the case study "ray ltd." : what were the product differences in super &
crystal?
correct answer different formulation , different packaging
your answer different formulation , different packaging , different consumer

multiple choice multiple answer


question this question is from the case study "hotel black pearl" : in last 5/6 years the overall clientele
have reduced because :-
correct answer leaking taps & toilets , bugs & pests in rooms
your answer leaking taps & toilets , bugs & pests in rooms , lift not working

multiple choice single answer


question this question is from the case "coca-cola" : coke was considered as unethical because :-
correct answer they did not disclose the information they had
your answer they did not disclose the information they had

true/false
question this question is from the case study "anveshi - the rural development organisation" :anveshi had
special concern for women & underprivileged.
correct answer true
your answer true

multiple choice multiple answer


question this question is from the case study "bharat research development corporation " : what details
does project profile have?
correct answer product identification , types of machinery , raw material
your answer product identification , types of machinery , raw material

true/false
question this question is from the case study "cigarettes" : the company is reducing the necotine content in
the cigarettes.
correct answer false
your answer true

select the blank


question this question is from the case study "u.p. mini computers" : up mini computers & zenith mini
computers entered in to a ________.
correct answer technical collaboration
your answer tie-up

multiple choice single answer


question this question is from the case study "amit & abhijit" : what was the main problem in selling
mushrooms nationally?
correct answer fast perishable
your answer costly transportation

true/false
question this question is from the case " seven species" : wto ruled that united states was wrong in
prohibiting import from three countries.
correct answer true
your answer true

multiple choice single answer


question this question is from the case study "second generation system" : what is the price premium
charged over first generation computers?
correct answer 1
your answer 2

true/false
question this question is from the case study "aqua-nova" :"aqua-nova" is a new brand of mineral water
selling very well in the institutional markets.
correct answer true
your answer true

multiple choice single answer


question this question is from the case study "saloni - chocolates" : becoming distributor of a specialty
candy was a case of :-
correct answer repositioning
your answer diversification

multiple choice multiple answer


question this question is from the case study "alcophin" :what promotional tools are used by medical
companies?
correct answer visual aid , product literature
your answer visual aid , product literature , tv campaign

select the blank


question this question is from the case study "second generation system" : the second generation of
computers was introduces in u.s.a. in the market in early ________.
correct answer 1983
your answer 1981

multiple choice single answer


question this question is from the case study "chap-pals" : current competition of chap-pal is :-
correct answer leather shoose
your answer hawaii

select the blank


question this question is from the case study "maxwell ltd." : according to mr. arvind, success is the
outcome of well managed ________.
correct answer interdependence
your answer employees

multiple choice multiple answer


question this question is from the case study "mr. vikrant modi" : what were the options for increasing the
sales?
correct answer appoint sales engineers , increase ad budget
your answer appoint sales engineers , increase ad budget , increase products

true/false
question this question is from the case study "tabeffer india" : one of the conclusion from the research was
that the brand should be targeted at
several segments.
correct answer false
your answer false

select the blank


question this question is from the case study "suc seed plantation" : m/s suc seed have always believed in
excellence through ________.
correct answer innovation
your answer innovation

multiple choice single answer


question this question is from the case study "dream launch of ford escort" : because of which car did
escort lost a lot of sales in april - june 1998?
correct answer honda city
your answer honda city

true/false
question this question is from the case study "tushar laboratories" :the indian doctors were not using the
life saving product due to high price.
correct answer true
your answer false

multiple choice single answer


question this question is from the case study "marketing orientation" : the company quality services ltd. is
judging it self by :-
correct answer quality
your answer quality

select the blank


question this question is from the case study "food processing industry" : according to union, the worker
was employed as sweeper & not ________.
correct answer wet sweeper
your answer chef

multiple choice single answer


question this question is from the case study "channels of distribution" :how was test marketing done by
joshi & deshpande?
correct answer giving proto type in a service station
your answer launching product in delhi

multiple choice multiple answer


question this question is from the case study "jagat stationary company" : who were the part of the
distribution channel?
correct answer wholesalers , distributors
your answer wholesalers , distributors , retailers , semi wholesalers

multiple choice single answer


question this question is from the case study "kleam" :why did other companies failed to market
toothpastes?
correct answer no uniform quality of kleam
your answer consumers did not buy

true/false
question this question is from the case study "chocolates" : kitkat & perk are available in all towns at
national level.
correct answer false
your answer false

select the blank


question this question is from the case " the real thing " : today coca cola is sold in ________ countries.
correct answer 200
your answer more than 200

multiple choice multiple answer


question this question is from the case study "wall mart - logistic leader" : what problems did wall mart
faced in some markets?
correct answer lack of historical data , inexperienced manpower
your answer lack of historical data , inexperienced manpower , bad quality products , high costs

multiple choice single answer


question this question is from the case study "mr. ramrao panase" :the sales rep of the company did not
recommend the termination of sujata & anil
because :-
correct answer the demand may get disturbed
your answer they were good pay masters

select the blank


question this question is from the case study "jagat stationary company" :the ________ manufacturing cost
per dozen diaries was rs 270/-.
correct answer variable
your answer basic

select the blank


question this question is from the case " the real thing " : esteemed brain tonic & intellectual beverage was
the ________ of the brand.
correct answer positioning
your answer positioning

multiple choice single answer


question this question is from the case study "paramount fertilisers" : what facility was offered to
paramount as a special case?
correct answer more credit
your answer more margin

true/false
question this question is from the case " seven species" : wto ruled that united states was wrong in
prohibiting import from three countries.
correct answer true
your answer false

select the blank


question this question is from the case study " sukhi and bhoopy" : sukhi and bhoopy are engaged in
________sports equipments.
correct answer manufacture and selling
your answer advertising

true/false
question this question is from the case study "hotel black pearl" :since the opening of 'saphire' the business
of black pearl is remarkably affected.
correct answer true
your answer false

true/false
question this question is from the case study "pratima ltd." : the product wpdc-3 with the price of rs 300/-
perfectly fits into the current productrange of pratima ltd.
correct answer false
your answer false

select the blank


question this question is from the case " coca-cola " : analysts felt that belgian recall was the
worst________ problem.
correct answer public relations
your answer quality
multiple choice single answer
question this question is from the case study "the kellogg company" : what did kellogg's majority
international sales came from?
correct answer cereals
your answer convenience foods

true/false
question this question is from the case study "sukhi and bhoopy" : using s & b brand name for the new
products produced in the new sewing machine is called brand extension.
correct answer true
your answer false

multiple choice single answer


question this question is from the case study "services unlimited" :what is the basic purpose of services
unlimited?
correct answer raise funds for social organisations
your answer help social workers

multiple choice single answer


question this question is from the case study "mr. ramrao panase" : what was the problem with joshi &
deshpande?
correct answer raising finance
your answer maintain quality

multiple choice multiple answer


question this question is from the case study "wall mart - logistic leader" : what was wall mart offering
when it started?
correct answer high quality products & service , low prices
your answer high quality products & service , schemes on each product , low prices , door delivery

match the following


questioncorrect answeryour answer

excel typewriters
multy utility
high price

life saving drugs


high price
multy utility

saif runs
subsidies on medicine
exchange offer

price plus
money back offer
subsidies on medicine

multiple choice single answer


question this question is from the case study "health club" : the membership of club is adversly affected
because:-
correct answer death in swimming pool
your answer bad music

select the blank


question this question is from the case "general motors asia-pacific" : fiat can help maruti with ________.
correct answer diesel engines
your answer lights

select the blank


question this question is from the case study "rotomatic electronics" : the company could expand the
market due to attractive features & ________.
correct answer flexibility
your answer good dealer network

select the blank


question this question is from the case "think global & act ________ advertisement co." : the head line of
the advertising campaign is think globule & act local.
correct answer local
your answer big

true/false
question this question is from the case study "huge electronics" :due to matrix structure the functional &
project managers coexisted.
correct answer true
your answer false

multiple choice single answer


question this question is from the case study "konkan trading company" : what was the request of trade
union of konkan trading company?
correct answer promote the worker who is good in other sports
your answer promote the worker above the officer

multiple choice multiple answer


question this question is from the case study "hotel black pearl" : in last 5/6 years the overall clientele
have reduced because :-
correct answer leaking taps & toilets , bugs & pests in rooms
your answer leaking taps & toilets , bugs & pests in rooms , bad color , lift not working

multiple choice single answer


question this question is from the case study "public distribution" :what is pds?
correct answer public distribution system
your answer pune discussion scheme

true/false
question this question is from the case study "alcophin" : pharma companies can not advertise their
products.
correct answer true
your answer false

multiple choice multiple answer


question this question is from the case study "shoe manufacturing company" : what segments are
considered for launching new shoes?
correct answer robust & cheap , trendy & expensive
your answer robust & cheap , trendy & expensive , office wear , ladies wear

match the following


questioncorrect answeryour answer

this question is from the case study "marico industry" : marico


industry's marketing strategy
acquire more fmcg brands
vatica

marico is big player in


hair care market
parachute and saffola

marico took over


"anti-lice" shampoo - medikar
acquire more fmcg brands

multiple choice multiple answer


question this question is from the case study "blue shield company" :what offer is run by blue shield?
correct answer scheme for retailers , scheme for consumers
your answer scheme for retailers , scheme for consumers , scheme for distributors , scheme for salesmen

select the blank


question this question is from the case study "watts & volts ltd." : ________% of sales were due to
exports.
correct answer 0.5
your answer 0.1

multiple choice multiple answer


question this question is from the case study "tabeffer india" : what are the product advantages of lorino?
correct answer no inconvenience of mixing , no disposing off the package
your answer no inconvenience of mixing , no disposing off the package , very economical , easily available

multiple choice single answer


question this question is from the case study "amit & abhijit" : what was the main problem in selling
mushrooms nationally?
correct answer fast perishable
your answer different taxes

question this question is from the case study "mr. harish panjwani" :rajesh feels that he should be more
"business-like" in his approach.
correct answer false
your answer false

multiple choice multiple answer


question this question is from the case study "detergents - rajendra kulkarni" : what was the advantage of
rajendra kulkarni's products over competition to consumers?
correct answer less harmful to fabric , less price
your answer better colour , less harmful to fabric , less price , better perfume

multiple choice multiple answer


question this question is from the case study "innovation & improvisation" : 3 m struggled in 1990 because
:-
correct answer profits fell , sales stalled
your answer profits fell , sales stalled , competition became strong , distributors did not sell

multiple choice single answer


question this question is from the case study "a cooperative milk union" : why did the absenteeism increase
in the period oct - dec?
correct answer this was festival season
your answer workers were busy in their farms

multiple choice single answer


question this question is from the case study "excel typewriters" :what is the need of the customer?
correct answer typewriter with many letter-styles & fonts
your answer computer

multiple choice single answer


question this question is from the case study "paramount fertilisers" :what decision of pennsylvania was
disturbing for paramount?
correct answer to appoint another distributor
your answer to discontinue the arrangement

multiple choice single answer


question this question is from the case study "ashoka sports ltd." :what is jit policy?
correct answer just in time
your answer just in time

multiple choice single answer


question this question is from the case study "second generation system" : what is the price premium
charged over first generation computers?
correct answer 1
your answer 0.25

multiple choice multiple answer


question this question is from the case study "blue shield company" :which medium were used to
popularise the offer by benson & johnson?
correct answer tv , news papers
your answer tv , news papers

select the blank


question this question is from the case study "suc seed plantation" :m/s suc seed are innovator -
manufacturers & not too expert in ________ technique.
correct answer marketing
your answer marketing

multiple choice single answer


question this question is from the case study "ashoka sports ltd." : why did ashoka not permit the slash of
price?
correct answer tamper the quality image
your answer tamper the quality image

multiple choice multiple answer


question this question is from the case study "ajanta biscuits" : in which segments is ajanta biscuit currently
present?
correct answer glucose , salted
your answer glucose , salted

select the blank


question this question is from the case study "air india" : ________was suggested as usp by some
managers of air india.
correct answer elephone on board
your answer telephone on board

select the blank


question this question is from the case study "tristar" :the goods were supplied to 16 depots based on the
________ of the branches.
correct answer demand estimation
your answer demand estimation

multiple choice single answer


question this question is from the case study "mr. milind patil" :what strategy did company adopted in
1998-99?
correct answer push strategy
your answer push strategy

multiple choice multiple answer


question this question is from the case study "deepak pharmaceuticals" : what was the effect of slashed
advertising?
correct answer profits increased , reserves increased
your answer profits increased , reserves increased

true/false
question this question is from the case study "jagat stationary company" : the diaries were sold in
karnataka.
correct answer false
your answer false

true/false
question this question is from the case study "abc company" : the indian middle class is about 1/3rd of
population.
correct answer true
your answer true

multiple choice multiple answer


question this question is from the case study "bharat research development corporation " : what details
does project profile have?
correct answer product identification , types of machinery , raw material
your answer product identification , types of machinery , raw material

multiple choice multiple answer


question this question is from the case study "mahesh pharmaceuticals" : what are the responsibilities of
propaganda stockiest?
correct answer distribute the medicines , get medicines prescribed by the doctors
your answer distribute the medicines , get medicines prescribed by the doctors

true/false
question this question is from the case study "ajanta biscuits" : ajanta biscuit is planning to enter cream
biscuit segment.
correct answer false
your answer false

multiple choice multiple answer


question this question is from the case "general motors asia-pacific" : gm is called very small player in india
because :-
correct answer the plant capacity is only 25000 cars , it sold just over 8000 cars last year
your answer the plant capacity is only 25000 cars , it sold just over 8000 cars last year

true/false
question this question is from the case study "ray ltd." : the marketing director wanted ray ltd. to diversify
in biscuits.
correct answer false
your answer false

true/false
question this question is from the case study "the kellogg company" :main product line of kellogg was a
variety of convenience foods.
correct answer true
your answer true

multiple choice multiple answer


question this question is from the case study "tushar laboratories" : the indian doctors were not using the
life saving product due to :-
correct answer high price , fear for fatal reactions
your answer high price , fear for fatal reactions

multiple choice single answer


question this question is from the case study "health club" :what is the usp of health club?
correct answer international grade swimming pool
your answer international grade swimming pool

true/false
question this question is from the case study "nature beauty products" : nature wants advice on whether to
increase the mrp because the raw material prices have gone up by 50 %.
correct answer true
your answer true
true/false
question this question is from the case " general motors asia-pacific " : auto industry is exceed to undergo
big change.
correct answer true
your answer true

multiple choice multiple answer


question this question is from the case study "scripto" : who are the competitors of scripto?
correct answer bic , paper mate
your answer bic , paper mate , samrat

select the blank


question this question is from the case study "second generation system" : the second generation of
computers was introduces in u.s.a. in the market in early ________.
correct answer 1983
your answer 1983

multiple choice single answer


question this question is from the case study "chap-pals" : current competition of chap-pal is :-
correct answer leather shoose
your answer leather shoose

multiple choice multiple answer


question this question is from the case study "surabhi drugs" :why was panchal replacing medical reps with
health workers?
correct answer less cost , improved reach
your answer less cost , improved reach

match the following


question correct answe ryour answer

divya bhaskar
the third gujarati daily newspaper to be launched
the third gujarati daily newspaper to be launched

this question is from the case study "the marketing of divya bhaskar" :
pre launch activites & strategies
to create awareness for divya bhaskar & establish brand image
to create awareness for divya bhaskar & establish brand image

key fingings of survey


their newspaper is average in all respects
their newspaper is average in all respects

post survey phase


order bookings crossed a record mark of 2 lac.
order bookings crossed a record mark of 2 lac.

multiple choice single answer


question this question is from the case study "diva" :what are the plans of diva's marketing manager?
correct answer launch cards in hindi & english
your answer launch economical cards

true/false
question this question is from the case study "ice-kool" : studying consumer behavior is important to any
business.
correct answer true
your answer true

multiple choice multiple answer


question this question is from the case study "instant electrics" : the diesel gen sets face competition from
:-
correct answer petrol gensets , kerosene gen sets
your answer petrol gensets , kerosene gen sets

true/false
question this question is from the case study "tushar laboratories" :mumbai market was the smallest in
volumes.
correct answer false
your answer false

multiple choice single answer


question this question is from the case study "mr. nitin chandra" : product benefit of silver plated bronze
products is :-
correct answer they are within reach of middle class
your answer they are within reach of middle class
select the blank
question this question is from the case study "thompson & thompson" : the name was decided as thompson
& thompson to encash the ________.
correct answer brand equity
your answer brand equity

multiple choice single answer


question this question is from the case study "tristar" :what would collapse the distribution system of
tristar?
correct answer inter depot stock movement
your answer inter depot stock movement

multiple choice single answer


question this question is from the case study "saloni - chocolates" : developing contacts with the local
schools was a :-
correct answer pr activty
your answer pr activty

select the blank


question this question is from the case study "maxwell ltd." : according to mr. arvind, success is the
outcome of well managed ________.
correct answer interdependence
your answer interdependence

multiple choice single answer


question this question is from the case study "old spice" : heavy reliance on single alcohol based product
was risky because :-
correct answer alcohol have erratic supplies
your answer alcohol is addictive

select the blank


question this question is from the case study "breweries products ltd." : as per company’s policy the
probation was for ________ months.
correct answer six
your answer six

match the following


questioncorrect answeryour answer

fargo foods
12.5 % growth
12.5 % growth

nasik soil
grapes
grapes

hll
van coverage
van coverage

milk union
milk sourcing
milk sourcing

multiple choice single answer


question this question is from the case study "tushar laboratories" : tushar lab could sell the product a lot
in mumbai because :-
correct answer giant's product was out of stocks for 2 months
your answer tushar decreased the price

multiple choice multiple answer


question this question is from the case study "tasty biscuits pune" : the positive points of this company
were :-
correct answer good quality , good distribution , good promotion
your answer good quality , good distribution , good promotion

select the blank


question this question is from the case study "u.p. mini computers" : zenith suggested a research in india to
decide on ________.
correct answer product mix
your answer product mix

multiple choice single answer


question this question is from the case study "blue shield company" :consumption of jams & sauces is
maximum in which months?
correct answer sept to dec
your answer sept to dec

multiple choice single answer


question this question is from the case study " raja consultants ltd." : vitas foods was in what category?
correct answer ready to cook
your answer instant food

select the blank


question this question is from the case study "shri krishnan ranganathan" : between 1978 & 1994 glow had
under gone six ________.
correct answer brand extensions
your answer brand extensions

multiple choice multiple answer


question this question is from the case study "mr. vikrant modi" : what were the options for increasing the
sales?
correct answer appoint sales engineers , increase ad budget
your answer increase ad budget , increase customers , increase products

select the blank


question this question is from the case study "delana hosiery works" :the owner of the company believed in
________ human relations.
correct answer informal
your answer informal

true/false
question this question is from the case study "ar sons" :mr sandeep felt that internet plus mail order can
attain popularity.
correct answer true
your answer true

multiple choice single answer


question this question is from the case study "instant electrics" : the growth expected in the market in the
next three years is :-
correct answer 0.33
your answer 0.5

multiple choice single answer


question this question is from the case study "suchitra vision ltd." : how will increasing the service engineer
affect company's costs?
correct answer increase the service cost by 25 %
your answer not increase the service cost

multiple choice single answer


question this question is from the case study "suchitra vision ltd." : what did the company prided in?
correct answer prompt after sales service
your answer prompt after sales service

select the blank


question this question is from the case study "mr. anna patil" : mr anna patil's farm was ________.
correct answer canal irrigation
your answer canal irrigation

multiple choice single answer


question this question is from the case study "auto fast" : in which area was the company looking to gain
dominance?
correct answer factory cnc machines
your answer factory cnc machines

multiple choice single answer


question this question is from the case study "deepak pharmaceuticals" : why did mr. khanna slashed ad
budget?
correct answer supply shorter than demand
your answer complete waste

multiple choice multiple answer


question this question is from the case study "channels of distribution" : what were the two product
qualities of joshi & deshpande's product over
competition?
correct answer superior quality , lower price
your answer superior quality , lower price , better finish , long life

true/false
question this question is from the case study "shri krishnan ranganathan" : glow as a brand had become
synonymous with health care.
correct answer false
your answer false

match the following


questioncorrect answeryour answer

marriott international
international hospitality giant
international hospitality giant

sukhi and bhoopy


brand name "s&b"
wpdc-3 waterproof disposal camera

crunchy and crispy ltd.


processed food business
international clothing business

pratima ltd.
wpdc-3 waterproof disposal camera
brand name "s&b"

multiple choice single answer


question this question is from the case study "deepak pharmaceuticals" : what regulation did mr. khanna
introduced immediately after joining?
correct answer checks with the orders
your answer 15 days credit to dealers

true/false
question this question is from the case study "surabhi drugs" : the policy adopted by panchal was very good
for the company.
correct answer false
your answer false

true/false

question this question is from the case study "mr. rajiv goyal" : the market for light engineering products
was shrinking.
correct answer false
your answer false

match the following


questioncorrect answeryour answer

in initial years the concentration is in


northern reagion
lower than the competitors by 8-10%

this question is from the case study "switchex company" : switchex


company manufactures
entire range of awitchgear products
mr. patil

pricing strategy
lower than the competitors by 8-10%
lower than the competitors by 10-15%

its pune office headed by


mr. patil
entire range of awitchgear products

true/false
question this question is from the case study "innovation & improvisation" : 3 m encouraged everyone to
become product champions.
correct answer true
your answer false

true/false
question this question is from the case study "green belt" :farmers do not know hazards of chemical
fertilizers.
correct answer false
your answer false

multiple choice multiple answer


question this question is from the case study "marriott international" : who were the established
competitors of marriott?
correct answer holiday inn , ramada , quality inn
your answer welcome group , holiday inn , ramada , quality inn

true/false
question this question is from the case study "atlas marketing (p) ltd." :atlas marketing is a direct
marketing firm.
correct answer true
your answer false

multiple choice single answer


question this question is from the case study "watts & volts ltd." : what was the marketing manager
opposed for?
correct answer two parallel sales organisations
your answer new products

multiple choice multiple answer


question this question is from the case study "a poultry farm" : what clauses were not met from the
agreement?
correct answer equipment not delivered in 6 months , said transportation was not used
your answer equipment not delivered in 6 months , said transportation was not used , higher money was
charged , inferior packaging was used

multiple choice multiple answer


question this question is from the case study "astroid computer corporation" : what was the part of the
distributor network of the company?
correct answer own retail outlets , franchisee
your answer own retail outlets , franchisee , departmental stores , comp wholesalers

true/false
question this question is from the case study "kleam" : retailers wanted to display two brands of toothpaste.
correct answer true
your answer false

multiple choice single answer


question this question is from the case study "priya automobiles" :what must have affected the
performance of mr. jain?
correct answer no incentives in cash
your answer no trip as an incentive

multiple choice multiple answer


question this question is from the case study "ar sons" : ar sons became a firm of reputation because of :-
correct answer service , quality
your answer service , quality , price , free gifts

multiple choice single answer


question this question is from the case study "vaccum flasks" : what is the sale of vacuum flask dependent
on?
correct answer popularity of movies
your answer price

true/false
question this question is from the case study "business equipments ltd." :the dealer felt that business
equipments will not loose the business.
correct answer false
your answer false

multiple choice single answer


question this question is from the case "coca-cola" : coke was considered as unethical because :-
correct answer they did not disclose the information they had
your answer did not recall the stocks

select the blank


question this question is from the case study "saif runs" :the market can expand if the price is ________.
correct answer competitive
your answer lowest

true/false
question this question is from the case study "wall mart" : wall mart is the largest chain of outlets in the
world.
correct answer true
your answer false

multiple choice multiple answer


question this question is from the case study "ray ltd." : what were the product differences in super &
crystal?
correct answer different formulation , different packaging
your answer different formulation , different packaging , higher price , different consumer

multiple choice multiple answer


question this question is from the case study "tristar" :what factors affected the estimated stock
requirement of 800 dealers?
correct answer political uncertainty , act of god
your answer political uncertainty , act of god , competition actions , dealer demand

select the blank


question this question is from the case study "price plus" : akai initiated ________ mania.
correct answer exchange
your answer exchange

multiple choice multiple answer


question this question is from the case study "collaborative product development in e-commerce" :what
were benefits of collaborative development?
correct answer improves operations , cuts costs , saves time
your answer improves operations , cuts costs , saves time , saves manpower

select the blank


question this question is from the case study "huge electronics" :due to rapid ________ the company
organisation chart was constantly changing.
correct answer growth
your answer employee turnover

multiple choice single answer


question this question is from the case study " hindustan lever ltd." : what market did hindustan lever
entered with hima peas?
correct answer processed food
your answer vegetable

select the blank


question this question is from the case "general motors asia-pacific" : gm owns 20 % stake in fiat &
________.
correct answer suzuki
your answer honda

select the blank


question this question is from the case study "priya automobiles" : the financial scheme was beneficial for
________ by employees in different
organisations.
correct answer group booking
your answer four wheeler buying

multiple choice single answer


question this question is from the case study "job satisfaction" : why did the atmosphere changed for
jayant in the job?
correct answer boss's son joined the company
your answer boss's son joined the company

multiple choice multiple answer


question this question is from the case study "ashoka sports ltd." :what are the expectations of ashoka
from the retailers?
correct answer premium service , quality display
your answer immediate payment , large quantities , premium service , quality display

select the blank


question this question is from the case study " mr. anand" : sales manager of abha ________ was thinking
about the number of diaries to be printed for 2004.
correct answer diaries
your answer calendars

true/false
question this question is from the case study "food processing industry" :management felt that the hygiene
is not important in food processing
industry.
correct answer false
your answer false

multiple choice single answer


question this question is from the case study "banarasidas" :what concept did banarasidas applied in
satisfying customers?
correct answer customisation
your answer product standardisation
multiple choice single answer
question this question is from the case study "mr. dinesh kullhan" : what segment is mr. kullhan's
company in?
correct answer soft drinks
your answer soft drinks

multiple choice multiple answer


question this question is from the case study "get-well medico" :what are the constraints in the new shop
in the city?
correct answer too small , too expensive
your answer too small , too expensive , godown far away , not near market

multiple choice multiple answer


question this question is from the case study "tushar laboratories" : tushar lab's focus markets were :-
correct answer orissa , southern states
your answer orissa , southern states , maharashtra , northern states

multiple choice multiple answer


question this question is from the case study "shakti fitness" :breathing problems & hypertension are effect
of :-
correct answer modern living , industrial environment
your answer modern living , industrial environment , bad eating , no sleep

select the blank


question this question is from the case study "mr. ramrao panase" :according to mr. d'costa, if the business
is to be expanded it has to have a
marketing team and a ________.
correct answer distribution network
your answer distribution network

select the blank


question this question is from the case study "the foods ltd" : the motivational research stud was done to
understand consumer attitude towards
________.
correct answer breakfast cereals
your answer breakfast cereals

match the following


questioncorrect answeryour answer

old spice
erratic alcohol supplies
erratic alcohol supplies

sugandha mouth freshners


tobaco products
tobaco products

kleam
no uniform quality
no uniform quality

services unlimited
funds for social organisations
funds for social organisations

true/false
question this question is from the case study "fargo foods" :fargo spent large moneys on capital
equipments to increase productivity.
correct answer true
your answer true

multiple choice multiple answer


question this question is from the case study "astroid computer corporation" : what is the product range of
this company?
correct answer personal computer , monitors , printers
your answer personal computer , monitors , printers

select the blank


question this question is from the case study "second generation system" : the second generation of
computers was introduces in u.s.a. in the market in early ________.
correct answer 1983
your answer 1983

select the blank


question this question is from the case study "price plus" : akai initiated ________ mania.
correct answer exchange
your answer exchange

multiple choice multiple answer


question this question is from the case study "rajesh joshi" : how did rajesh's style helped him?
correct answer utilised everyone's abilities , utilised everyone's status
your answer utilised everyone's abilities , utilised everyone's status

multiple choice single answer


question this question is from the case "harish patel" : what is the advantage of kandla port in electronics
exports?
correct answer seepz zone
your answer seepz zone

multiple choice single answer


question this question is from the case study "indian aluminium company" : what was the target audience
for super wrap?
correct answer housewives
your answer housewives

true/false
question this question is from the case study "chocolates" : kitkat & perk are available in all towns at
national level.
correct answer false
your answer false

multiple choice single answer


question this question is from the case study "mr. ramrao panase" :the sales rep of the company did not
recommend the termination of sujata & anil
because :-
correct answer the demand may get disturbed
your answer the demand may get disturbed

multiple choice multiple answer


question this question is from the case study "mr. dinesh kullhan" : mr. kullhan wants the consultant to
devise strategy in the area of :-
correct answer long term strategies , rural markets , segmentation
your answer long term strategies , rural markets , segmentation

true/false
question this question is from the case study "food processing industry" :management felt that the hygiene
is not important in food processing
industry.
correct answer false
your answer false

select the blank


question this question is from the case study "shri krishnan ranganathan" : between 1978 & 1994 glow had
under gone six ________.
correct answer brand extensions
your answer brand extensions

select the blank


question this question is from the case study "raja consultants ltd." : the characteristics of the consumer
panel were to be used for predicting the
behavious of the ________.
correct answer population
your answer population

select the blank


question this question is from the case study "suc seed plantation" :m/s suc seed are innovator -
manufacturers & not too expert in ________ technique.
correct answer marketing
your answer marketing

select the blank


question this question is from the case study "abc a major beverages company" : the per capita
consumption of soft drinks in india is ________.
correct answer 3 bottles
your answer 3 bottles

multiple choice single answer


question this question is from the case study "second generation system" : what is the price premium
charged over first generation computers?
correct answer 1
your answer 1
true/false
question this question is from the case study "abc company" : the indian middle class is about 1/3rd of
population.
correct answer true
your answer true

select the blank


question this question is from the case study "maxwell ltd." : according to mr. arvind, success is the
outcome of well managed ________.
correct answer interdependence
your answer interdependence

true/false
question this question is from the case study "thompson & thompson" : the study showed that the market
for prickly heat powder is declining.
correct answer false
your answer false

multiple choice single answer


question this question is from the case study "tabeffer india" : what product was developed under brand
name lorino?
correct answer tablet based soft drink
your answer tablet based soft drink

match the following


questioncorrect answeryour answer

period 4
demand in units is 75
demand in units is 75

this question is from the case study "demand" :period 1


demand in units is 50
demand in units is 50

period 2
demand in units is 70
demand in units is 70

period 3
demand in units is 85
demand in units is 85

multiple choice single answer


question this question is from the case study "lubri - smooth ltd." : at what stage of product life cycle the
product a-20 is?
correct answer maturity
your answer maturity

true/false
question this question is from the case study "aqua-nova" :"aqua-nova" is a new brand of mineral water
selling very well in the institutional markets.
correct answer true
your answer true

multiple choice single answer


question this question is from the case study "lubri - smooth ltd." : as a promotional strategy the owner
believes in :-
correct answer sampling
your answer sampling

multiple choice single answer


question this question is from the case study "samadhan sakhali udyog" : samadhan sakhali udyog's
distribution channel contains :-
correct answer own chain of shops
your answer own chain of shops

multiple choice single answer


question this question is from the case study "fast page communication" : pagers are facing stiff resistance
from :-
correct answer family members
your answer family members

true/false
question this question is from the case study "surabhi drugs" : the policy adopted by panchal was very good
for the company.
correct answer false
your answer false

multiple choice multiple answer


question this question is from the case study "channels of distribution" : what were the two product
qualities of joshi & deshpande's product over
competition?
correct answer superior quality , lower price
your answer superior quality , lower price

multiple choice multiple answer


question this question is from the case study "bharat research development corporation " : what details
does project profile have?
correct answer product identification , types of machinery , raw material
your answer product identification , types of machinery , raw material

multiple choice multiple answer


question this question is from the case study "astroid computer corporation" : what was the part of the
distributor network of the company?
correct answer own retail outlets , franchisee
your answer own retail outlets , franchisee

multiple choice single answer


question this question is from the case study "dream launch of ford escort" : what was 1300 petrol version
of the escort launched against?
correct answer maruti esteem
your answer maruti esteem

multiple choice multiple answer


question this question is from the case "general motors asia-pacific" : gm is called very small player in india
because :-
correct answer the plant capacity is only 25000 cars , it sold just over 8000 cars last year
your answer the plant capacity is only 25000 cars , it sold just over 8000 cars last year

multiple choice single answer


question this question is from the case study "hotel black pearl" : current customer profile of hotel pearl is :-
correct answer middle & upper middle class
your answer middle & upper middle class

multiple choice single answer


question this question is from the case study "shakti fitness" :the profitability is highest for :-
correct answer jogging
your answer jogging

multiple choice single answer


question this question is from the case study "saloni - chocolates" : developing contacts with the local
schools was a :-
correct answer pr activty
your answer pr activty

multiple choice single answer


question this question is from the case study "deepak pharmaceuticals" : why did mr. khanna slashed ad
budget?
correct answer supply shorter than demand
your answer supply shorter than demand

multiple choice single answer


question this question is from the case study "paramount fertilisers" : what facility was offered to
paramount as a special case?
correct answer more credit
your answer more credit

select the blank


question this question is from the case study "challenger sports" : the company command ________ % of
the market-share.
correct answer 60
your answer 60

multiple choice single answer


question this question is from the case study "saloni - chocolates" : becoming distributor of a specialty
candy was a case of :-
correct answer repositioning
your answer repositioning
select the blank
question this question is from the case " the real thing " : today coca cola is sold in ________ countries.
correct answer 200
your answer 200

select the blank


question this question is from the case study "jagat stationary company" :the ________ manufacturing cost
per dozen diaries was rs 270/-.
correct answer variable
your answer variable

true/false
question this question is from the case study "ar sons" :mr sandeep felt that internet plus mail order can
attain popularity.
correct answer true
your answer true

select the blank


question this question is from the case study "air india" : ________was suggested as usp by some
managers of air india.
correct answer telephone on board
your answer telephone on board

multiple choice multiple answer


question this question is from the case "the real thing" : coke used think global act local policy by way of :-
correct answer locally manufacturing product , creating country/ region specific advertising , pricing the
product differently in different countries
your answer locally manufacturing product , creating country/ region specific advertising , pricing the
product differently in different countries

multiple choice single answer


question this question is from the case study "solar energy" : what is the product benefit of a solar operated
products?
correct answer saves electricity & money
your answer saves electricity & money

multiple choice multiple answer


question this question is from the case study "jagat stationary company" : who were the part of the
distribution channel?
correct answer wholesalers , distributors
your answer wholesalers , distributors

multiple choice multiple answer


question this question is from the case study "diva" :what are the usps of two national companies?
correct answer sleek , trendy , glossy
your answer sleek , trendy

multiple choice single answer


question this question is from the case "general motors asia-pacific" : what is maruti's benefit to these car
manufacturers?
correct answer they can source the components cheap
your answer they can source the components cheap

multiple choice single answer


question this question is from the case study "tabeffer india" : what product was developed under brand
name lorino?
correct answer tablet based soft drink
your answer soft drink

multiple choice multiple answer


question this question is from the case study "a cooperative milk union" :why couldn't the dairy get
qualified people?
correct answer it was in rural area , rural area did not have urban facilities
your answer it was in rural area , rural area did not have urban facilities , dairy did not pay good salaries

multiple choice single answer


question this question is from the case study " bharat research development corporation " : the main
suggestion received by brdc is to :-
correct answer do a detail market research
your answer do a detail market research

multiple choice multiple answer


question this question is from the case study "delana hosiery works" : what was the overall effect of
owner's attitude on business?
correct answer productivity declined , profits declined
your answer profits increased , productions increases
multiple choice multiple answer
question this question is from the case study "tushar laboratories" : tushar lab's focus markets were :-
correct answer orissa , southern states
your answer orissa , southern states , maharashtra

match the following


questioncorrect answeryour answer

fargo foods
12.5 % growth
grapes

nasik soil
grapes
11.5 % growth

hll
van coverage
van coverage

milk union
milk sourcing
milk sourcing

multiple choice single answer


question this question is from the case study "marketing orientation" : the company quality services ltd. is
judging it self by :-
correct answer quality
your answer market share

multiple choice single answer


question this question is from the case study "chap-pals" : current competition of chap-pal is :-
correct answer leather shoose
your answer hawaii

multiple choice single answer


question this question is from the case "harish patel" : whose brand will be sold under both the options?
correct answer naresh's brand
your answer harish's brand

true/false
question this question is from the case study "mr. rajiv goyal" : the market for light engineering products
was shrinking.
correct answer false
your answer true

select the blank


question this question is from the case study "chocolates" :cdm tried to break ________ that chocolates are
only for children.
correct answer consumer mindset
your answer consumer mindset

true/false
question this question is from the case study "bharat research development corporation" : the major area
of dissent in case of brdc was lack of
marketing data.
correct answer true
your answer true

select the blank


question this question is from the case study "bags & baggage's ltd." : bags & baggage ltd. always
preferred to give discounts to ________.
correct answer consumer
your answer distributor

multiple choice single answer


question this question is from the case study "fluid control devices ltd." : fluid control devices has current
image of a manufacturer of :-
correct answer petrol pumps
your answer petrol pumps

true/false
question this question is from the case study "atlas marketing (p) ltd." :atlas marketing is a direct
marketing firm.
correct answer true
your answer true

multiple choice single answer


question this question is from the case study "mr. nitin chandra" : product benefit of silver plated bronze
products is :-
correct answer they are within reach of middle class
your answer they are within reach of middle class

select the blank


question this question is from the case study "vriddhi 2000" : vikas 1000 is at ________ stage of product
life cycle.
correct answer growth
your answer decline

true/false
question this question is from the case study "tushar laboratories" :mumbai market was the smallest in
volumes.
correct answer false
your answer true

multiple choice single answer


question this question is from the case study "health club" : the membership of club is adversly affected
because:-
correct answer death in swimming pool
your answer death in swimming pool

match the following


questioncorrect answeryour answer

jagat stationary company


mumbai
pune

priya automobile situated in


pune
ahmedabad

astroid computer corporation


bangalore
kanpur

moonlight ltd.
manipal
bangalore

multiple choice multiple answer


question this question is from the case study "huge electronics" :who were the customers of the company?
correct answer government customers , military customers
your answer government customers , non governmental organisations

multiple choice multiple answer


question this question is from the case study "channels of distribution" : what were the two product
qualities of joshi & deshpande's product over
competition?
correct answer superior quality , lower price
your answer superior quality , lower price

select the blank


question this question is from the case study "u.p. mini computers" : up mini computers & zenith mini
computers entered in to a ________.
correct answer technical collaboration
your answer technical collaboration

multiple choice single answer


question this question is from the case study " air india " : the idea suggested by one employee of air india
was to :
correct answer provide telephone service on board
your answer provide telephone service on board

select the blank


question this question is from the case study " mr. anand" : sales manager of abha ________ was thinking
about the number of diaries to be printed for 2004.
correct answer diaries
your answer magazines

multiple choice single answer


question this question is from the case study "fluid control devices ltd.": the market share of fluid control
devices in pumps in year 1968 was :-
correct answer 0.33
your answer 0.33

true/false
question this question is from the case study "anveshi - the rural development organisation" :anveshi had
special concern for women &underprivileged.
correct answer true
your answer true

multiple choice multiple answer


question this question is from the case study "a poultry farm" : what clauses were not met from the
agreement?
correct answer equipment not delivered in 6 months , said transportation was not used
your answer equipment not delivered in 6 months , said transportation was not used , higher money was
charged

true/false
question this question is from the case study "usha steels" : mr. rao faced a lot of labor turn over problem
initially.
correct answer false
your answer true

select the blank


question this question is from the case study "ray ltd." : the ________ was to be improved to protect
chocolate from melting.
correct answer packaging
your answer packaging

true/false
question this question is from the case study "mr. harish panjwani" :rajesh feels that he should be more
"business-like" in his approach.
correct answer false
your answer true

multiple choice single answer


question this question is from the case "coca-cola" : coke's products were banned from sale in belgium
because :-
correct answer they made more than 100 children ill
your answer they made more than 100 children ill

multiple choice single answer


question this question is from the case study "cigarettes" :what was the new product launched by the
company?
correct answer ayurvedic cigarette
your answer mint cigarette

select the blank


question this question is from the case study "elevator grant" : ________ for elevators was considered as a
prerequisite prior to entry.
correct answer market research
your answer market research

multiple choice multiple answer


question this question is from the case study " laxmi mills " : rajan chose to manufactured groundnut oil
because :-
correct answer commonly used in india , groundnut was grown widely in india
your answer commonly used in india , groundnut was grown widely in india

multiple choice single answe


question this question is from the case study "detergents - rajendra kulkarni" : what was the difference
between the two products developed by rajendra kulkarni?
correct answer blue was costing slightly higher
your answer blue was costing slightly higher

select the blank


question this question is from the case study "breweries products ltd." : as per company’s policy the
probation was for ________ months.
correct answer six
your answer six

true/false
question this question is from the case study "vacuum flasks" : if the movie flops the company ends with
huge inventory.
correct answer true
your answer true

select the blank


question this question is from the case study "raja consultants ltd." : the characteristics of the consumer
panel were to be used for predicting the behavious of the ________.
correct answer population
your answer target audience

select the blank


question this question is from the case " seven species" : ________ groups were not happy with the
judgement.
correct answer environmental
your answer environmental

multiple choice single answer


question this question is from the case study "mr. milind patil" :what strategy did company adopted in
1998-99?
correct answer push strategy
your answer push strategy

true/false
question this question is from the case study "thompson & thompson" : the study showed that the market
for prickly heat powder is declining.
correct answer false
your answer false

multiple choice single answer


question this question is from the case study "tristar" :what would collapse the distribution system of
tristar?
correct answer inter depot stock movement
your answer no stock positions

multiple choice multiple answer


question this question is from the case study "second generation system" : what are the product benefits of
second generation computers?
correct answer 4 to 16 times more storage , could be used as word processors , could operate sophisticated
programs
your answer 4 to 16 times more storage , could operate sophisticated programs , cheaper than first
generation

select the blank


question this question is from the case study "price plus" : akai initiated ________ mania.
correct answer exchange
your answer exchange

select the blank


question this question is from the case study "u.p. mini computers" : up mini computers & zenith mini
computers entered in to a ________.
correct answer technical collaboration
your answer technical collaboration

select the blank


question this question is from the case study "raja consultants ltd." : mr virani got raja consultant think
about ________.
correct answer setting consumer panel
your answer setting consumer panel

multiple choice multiple answer


question this question is from the case study "channels of distribution" : what were the two product
qualities of joshi & deshpande's product over
competition?
correct answer superior quality , lower price
your answer superior quality , lower price

multiple choice multiple answer


question this question is from the case study "delana hosiery works" : what was the overall effect of
owner's attitude on business?
correct answer productivity declined , profits declined
your answer productivity declined , profits declined

true/false
question this question is from the case study "food processing industry" :management felt that the hygiene
is not important in food processing industry.
correct answer false
your answer false
multiple choice single answer
question this question is from the case study "ashoka sports ltd." : why did ashoka not permit the slash of
price?
correct answer tamper the quality image
your answer tamper the quality image

match the following


questioncorrect answeryour answer

chap-pals is a brand name in


leather footware industry
leather footware industry

marketing orientation
quality control technique-jit manufacturing system
quality control technique-jit manufacturing system

saloni - chocolates
distributor of special cadies
distributor of special cadies

fit-fit exerciser equipment


sold in urban localities to higher middle class
sold in urban localities to higher middle class

currently samadhan sakhali udyog is


operating through 4800 own retail stores
operating through 4800 own retail stores

select the blank


question this question is from the case study "the kellogg company" :to increase sales in brazin the
marketing director had to create a ________ breakfast habit.
correct answer nutritious
your answer nutritious

multiple choice multiple answer


question this question is from the case study "green belt" :why do farmers buy chemical fertilizers?
correct answer subsidy , increase in crop yield , bio fertilizers are slow
your answer subsidy , increase in crop yield , bio fertilizers are slow

true/false
question this question is from the case study "fargo foods" :fargo spent large moneys on capital equipments
to increase productivity.
correct answer true
your answer true

true/false
question this question is from the case study "ray ltd." : the marketing director wanted ray ltd. to diversify
in biscuits.
correct answer false
your answer false

select the blank


question this question is from the case " the real thing " : the name coca cola was registered as ________.
correct answer trade mark
your answer trade mark

multiple choice multiple answer


question this question is from the case study "collaborative product development in e-commerce" :what
were benefits of collaborative development?
correct answer improves operations , cuts costs , saves time
your answer improves operations , cuts costs , saves time

multiple choice multiple answer


question this question is from the case study "bharat research development corporation " : what details
does project profile have?
correct answer product identification , types of machinery , raw material
your answer product identification , types of machinery , raw material

select the blank


question this question is from the case study "u.p. mini computers" : zenith suggested a research in india to
decide on ________.
correct answer product mix
your answer product mix

true/false
question this question is from the case study "vacuum flasks" : the company has state of the art plant with a
japanese collaboration.
correct answer true
your answer true

match the following


questioncorrect answeryour answer

this question is from the case study "marico industry" : marico


industry's marketing strategy
acquire more fmcg brands
acquire more fmcg brands

marico is big player in


hair care market
hair care market

marico took over


"anti-lice" shampoo - medikar
"anti-lice" shampoo - medikar

multiple choice single answer


question this question is from the case study "konkan trading company" : why was the officer promoted by
5 grades?
correct answer extraordinary sports performance
your answer extraordinary sports performance

select the blank


question this question is from the case study "saif runs" :the market can expand if the price is ________.
correct answer competitive
your answer competitive

multiple choice multiple answer


question this question is from the case study "rajesh joshi" : how did rajesh's style helped him?
correct answer utilised everyone's abilities , utilised everyone's status
your answer utilised everyone's abilities , utilised everyone's status

true/false
question this question is from the case study "the kellogg company" :main product line of kellogg was a
variety of convenience foods.
correct answer true
your answer false

select the blank


question this question is from the case study " sukhi and bhoopy" : sukhi and bhoopy are engaged in
________sports equipments.
correct answer manufacture and selling
your answer manufacture and selling

multiple choice multiple answer


question this question is from the case study "paramount fertilisers" : what was the tie up between
paramount & pennsylvania?
correct answer sales & distribution , marketing
your answer sales & distribution , marketing

multiple choice single answer


question this question is from the case "harish patel" : which products will the indian company export in
order to get foreign exchange?
correct answer musical instruments
your answer electronic parts

multiple choice multiple answer


question this question is from the case study "auto fast" :what was the factory automation division
responsible for?
correct answer product management , marketing , product development
your answer marketing , product development , sales

multiple choice single answer


question this question is from the case study "kleam" :why did other companies failed to market
toothpastes?
correct answer no uniform quality of kleam
your answer no uniform quality of kleam

multiple choice multiple answer


question this question is from the case "general motors asia-pacific" : gm is called very small player in india
because :-
correct answer the plant capacity is only 25000 cars , it sold just over 8000 cars last year
your answer the plant capacity is only 25000 cars , it sold just over 8000 cars last year , it sells cars only in
one part of the country

multiple choice multiple answer


question this question is from the case study "smart wash ltd." : what were the features of washing
machine?
correct answer portability , energy efficiency
your answer portability , energy efficiency

select the blank


question this question is from the case study "tristar" :the goods were supplied to 16 depots based on the
________ of the branches.
correct answer demand estimation
your answer demand estimation

multiple choice multiple answer


question this question is from the case study "innovation & improvisation" : 3 m struggled in 1990 because
:-
correct answer profits fell , sales stalled
your answer profits fell , sales stalled

select the blank


question this question is from the case study "the cold ice-cream company" : the marketing team felt that
the use of coupon will result in greater ________.
correct answer brand awareness
your answer brand awareness

multiple choice single answer


question this question is from the case study "hindustan lever - rural marketing initiative" : what was the
purpose of this promotional drive?
correct answer increase rural penetration
your answer increase rural penetration

multiple choice single answer


question this question is from the case study "old spice" :which brand is advertised by shulton?
correct answer the mother brand
your answer the body talc

true/false
question this question is from the case study "ar sons" :mr sandeep felt that internet plus mail order can
attain popularity.
correct answer true
your answer true

multiple choice single answer


question this question is from the case study "health club" : the membership of club is adversly affected
because:-
correct answer death in swimming pool
your answer death in swimming pool

multiple choice single answer


question this question is from the case study "banarasidas" :what concept did banarasidas applied in
satisfying customers?
correct answer customisation
your answer customisation

multiple choice single answer


question this question is from the case study "business equipments ltd." : the prices of business
equipments are :-
correct answer competitive
your answer les than competition

multiple choice single answer


question this question is from the case study "moonlight ltd." : what was the share of direct sales in
product c to total sales?
correct answer 0.4
your answer 0.4

select the blank


question this question is from the case " seven species" : ________ groups were not happy with the
judgement.
correct answer environmental
your answer environmental

select the blank


question this question is from the case study "abc a major beverages company" : the arrangement between
abc & cca is ________.
correct answer cca will market abc brands with their own
your answer cca will market abc brands with their own

multiple choice single answer


question this question is from the case study "watts & volts ltd." : why did chairaman appoint a marketing
manager?
correct answer too many responsibilities in regional manager
your answer too many responsibilities in regional manager

true/false
question this question is from the case study "ajanta biscuits" : ajanta biscuit is planning to enter cream
biscuit segment.
correct answer false
your answer false

true/false
question this question is from the case study "mr. harish panjwani" :rajesh feels that he should be more
"business-like" in his approach.
correct answer false
your answer true

true/false
question this question is from the case study "alcophin" : pharma companies can not advertise their
products.
correct answer true
your answer true

multiple choice single answer


question this question is from the case study "rio de janeiro" :what was coke's market share in brazin?
correct answer 0.5
your answer 0.085

multiple choice multiple answer


question this question is from the case study "astroid computer corporation" : what is the product range of
this company?
correct answer personal computer , monitors , printers
your answer personal computer , monitors

true/false
question this question is from the case study "beauty cosmetics" :beauty cosmetics want to reach the
products at all india level.
correct answer true
your answer true

true/false
question this question is from the case study "air cool india ltd." : the launch got delayed because the
dealers were not ready.
correct answer false
your answer false

multiple choice single answer


question this question is from the case study "solar energy" : what is the product benefit of a solar
operated products?
correct answer saves electricity & money
your answer saves electricity & money

multiple choice single answer


question this question is from the case study "saloni - chocolates" : developing contacts with the local
schools was a :-
correct answer pr activty
your answer promotional activity

multiple choice multiple answer


question this question is from the case study "wall mart - logistic leader" : what problems did wall mart
faced in some markets?
correct answer lack of historical data , inexperienced manpower
your answer lack of historical data , inexperienced manpower

true/false
question this question is from the case study "ice-kool" : studying consumer behavior is important to any
business.
correct answer true
your answer true
multiple choice multiple answer
question this question is from the case study "paramount fertilisers" : why was the production of four
products suspended ?
correct answer they were uneconomical , seasonal , poor product life cycles
your answer they were uneconomical , seasonal , poor product life cycles

true/false
question this question is from the case study "vacuum flasks" : the company has state of the art plant with
a japanese collaboration.
correct answer true
your answer true

select the blank


question this question is from the case " coca-cola " : analysts felt that belgian recall was the
worst________ problem.
correct answer public relations
your answer public relations

match the following


questioncorrect answeryour answer

marriott international
international hospitality giant
international hospitality giant

sukhi and bhoopy


brand name "s&b"
brand name "s&b"

crunchy and crispy ltd.


processed food business
processed food business

pratima ltd.
wpdc-3 waterproof disposal camera
wpdc-3 waterproof disposal camera

select the blank


question this question is from the case study "shri krishnan ranganathan" : between 1978 & 1994 glow had
under gone six ________.
correct answer brand extensions
your answer brand extensions

select the blank


question this question is from the case study "food processing industry" : according to union, the worker
was employed as sweeper & not ________.
correct answer wet sweeper
your answer wet sweeper

multiple choice single answer


question this question is from the case study "indian aluminium company" : what was the target audience
for super wrap?
correct answer housewives
your answer housewives

multiple choice multiple answer


question this question is from the case study "job satisfaction" : what was the effect of jayant continuing in
the same job?
correct answer frustration , demoralisation
your answer frustration , demoralisation

multiple choice multiple answer


question this question is from the case study "marriott international" : who were the established
competitors of marriott?
correct answer holiday inn , ramada , quality inn
your answer holiday inn , ramada , quality inn

multiple choice single answer


question this question is from the case "coca-cola" : coke's products were banned from sale in belgium
because :-
correct answer they made more than 100 children ill
your answer they made more than 100 children ill

select the blank


question this question is from the case study " sukhi and bhoopy" : sukhi and bhoopy are engaged in
________sports equipments.
correct answer manufacture and selling
your answer manufacture and selling

multiple choice multiple answer


question this question is from the case "ethel graff" : why do europeans come to india to work?
correct answer indian experience matter in international market , challenge of working in unfamiliar
environment
your answer challenge of working in unfamiliar environment , indian experience matter in international
market

multiple choice single answer


question this question is from the case study "blue shield company" : what type of promotion was planned
in high sale period by benson & johnson?
correct answer discount offer
your answer discount offer

multiple choice single answer


question this question is from the case study "blue shield company" :what problem is faced by benson &
johnson?
correct answer retailers could not sell the stocks
your answer retailers could not sell the stocks

multiple choice single answer


question this question is from the case study "samadhan sakhali udyog" : samadhan sakhali udyog's
distribution channel contains :-
correct answer own chain of shops
your answer own chain of shops

multiple choice single answer


question this question is from the case study "lubri - smooth ltd." : at what stage of product life cycle the
product a-20 is?
correct answer maturity
your answer maturity

multiple choice single answer


question this question is from the case study "fast page communication" : pagers are facing stiff resistance
from :-
correct answer family members
your answer family members

multiple choice single answer


question this question is from the case "general motors asia-pacific" : what is maruti's benefit to these car
manufacturers?
correct answer they can source the components cheap
your answer they can source the components cheap

select the blank


question this question is from the case study "mr. ramrao panase" :according to mr. d'costa, if the
business is to be expanded it has to have a marketing team and a ________.
correct answer distribution network
your answer distribution network

true/false
question this question is from the case study "mr. rajiv goyal" : the market for light engineering products
was shrinking.
correct answer false
your answer false

multiple choice single answer


question this question is from the case study "fluid control devices ltd.": the market share of fluid control
devices in pumps in year 1968 was :-
correct answer 0.33
your answer 0.33

multiple choice single answer


question this question is from the case " mr dinesh kapoor " : what segment is mr. kapoor planning to
enter?
correct answer gymnasium
your answer gymnasium

select the blank


question this question is from the case study "organic marketing initiatives and rural development" :the
rapid increase in production of ________ is creating new and complex challenges.
correct answer organic food
your answer organic food
multiple choice multiple answer
question this question is from the case "ethel graff" : the company plans to increase the intake of
europeans in india because :-
correct answer in india they cost only 25 % , attrition is only 15 %
your answer in india they cost only 25 % , attrition is only 15 % , they know the language

select the blank


question this question is from the case study "thompson & thompson" : the name was decided as thompson
& thompson to encash the ________.
correct answer brand equity
your answer brand equity

true/false
question this question is from the case study "atlas marketing (p) ltd." :atlas marketing is a direct
marketing firm.
correct answer true
your answer true

true/false
question this question is from the case study "chocolates" : kitkat & perk are available in all towns at
national level.
correct answer false
your answer false

multiple choice multiple answer


question this question is from the case study "a cooperative milk union" :why couldn't the dairy get
qualified people?
correct answer it was in rural area , rural area did not have urban facilities
your answer it was in rural area

multiple choice single answer


question this question is from the case "harish patel" : what is the advantage of kandla port in electronics
exports?
correct answer seepz zone
your answer seepz zone

multiple choice single answer


question this question is from the case study "auto fast" : in which area was the company looking to gain
dominance?
correct answer factory cnc machines
your answer factory automation equipment

true/false
question this question is from the case study "hotel black pearl" :since the opening of 'saphire' the business
of black pearl is remarkably affected.
correct answer true
your answer true

match the following


questioncorrect answeryour answer

chap-pals is a brand name in


leather footware industry
leather footware industry

marketing orientation
quality control technique-jit manufacturing system
quality control technique-jit manufacturing system

saloni - chocolates
distributor of special cadies
distributor of special cadies

fit-fit exerciser equipment


sold in urban localities to higher middle class
sold in urban localities to higher middle class

currently samadhan sakhali udyog is


operating through 4800 own retail stores
operating through 4800 own retail stores

select the blank


question this question is from the case study "raja consultants ltd." : the characteristics of the consumer
panel were to be used for predicting the behavious of the ________.
correct answer population
your answer population
multiple choice single answer
question this question is from the case study "banarasidas" :what concept did banarasidas applied in
satisfying customers?
correct answer customisation
your answer customisation

multiple choice single answer


question this question is from the case "the real thing" : coca cola pursued aggressive global branding by
way of :-
correct answer creative placement of its logo
your answer attractive packaging

multiple choice single answer


question this question is from the case study "deepak pharmaceuticals" : what regulation did mr. khanna
introduced immediately after joining?
correct answer checks with the orders
your answer advance payment for the orders

select the blank


question this question is from the case study "mr. ramrao panase" :anil & sujata were the direct dealers
who were appointed as ________.
correct answer distributors
your answer distributors

multiple choice multiple answer


question this question is from the case study "blue shield company" :which medium were used to popularise
the offer by benson & johnson?
correct answer tv , news papers
your answer tv , news papers

multiple choice multiple answer


question this question is from the case study "paramount fertilisers" : what was the tie up between
paramount & pennsylvania?
correct answer sales & distribution , marketing
your answer sales & distribution , marketing

true/false
question this question is from the case study "abc company" : the indian middle class is about 1/3rd of
population.
correct answer true
your answer true

select the blank


question this question is from the case study "anveshi - the rural development organisation" :anveshi
worked in villages which are ________
correct answer economically vulnerable.
your answer economically vulnerable.

multiple choice multiple answer


question this question is from the case study "air cool india ltd." : the test marketing was decided in mumbai
:-
correct answer to see product performance , was done for 2 months
your answer to see product performance , was done for 2 months

multiple choice single answer


question this question is from the case study "mr. ramrao panase" :the sales rep of the company did not
recommend the termination of sujata & anil because :-
correct answer the demand may get disturbed
your answer they had good reputation in market

match the following


questioncorrect answeryour answer

in initial years the concentration is in


northern reagion
western reagion

this question is from the case study "switchex company" : switchex


company manufactures
entire range of awitchgear products
entire range of awitchgear products

pricing strategy
lower than the competitors by 8-10%
lower than the competitors by 8-10%
its pune office headed by
mr. patil
mr. patil

multiple choice multiple answer


question this question is from the case study "mahesh pharmaceuticals" : what are the responsibilities of
propaganda stockiest?
correct answer distribute the medicines , get medicines prescribed by the doctors
your answer distribute the medicines , get medicines prescribed by the doctors , get maximum discount
from the company

multiple choice multiple answer


question this question is from the case " seven species" : which countries were banned from exporting
shrimps?
correct answer india , pakistan
your answer korea

multiple choice single answer


question this question is from the case study "deepak pharmaceuticals" : why did mr. khanna slashed ad
budget?
correct answer supply shorter than demand
your answer no demand

select the blank


question this question is from the case study "the kellogg company" :to increase sales in brazin the
marketing director had to create a ________ breakfast habit.
correct answer nutritious
your answer nutritious

multiple choice multiple answer


question this question is from the case study "challenger sports" : if a particular cricket star fails then this
leads to :-
correct answer less sale of bats with his photo , high inventories
your answer less sale of bats with his photo , high inventories , bad quality perception of bats , poor price
for those bats

true/false
question this question is from the case study "huge electronics" :due to matrix structure the functional &
project managers coexisted.
correct answer true
your answer true

true/false
question this question is from the case study "sukhi and bhoopy" : using s & b brand name for the new
products produced in the new sewing machine is called brand extension.
correct answer true
your answer true

multiple choice multiple answer


question this question is from the case study "air cool india ltd." : the test marketing was decided in
mumbai :-
correct answer to see product performance , was done for 2 months
your answer to see product performance , was done for 3 months , to see consumer response

multiple choice single answer


question this question is from the case study "seema leather" : indian leather industry is facing problem of
:-
correct answer modernisation
your answer modernisation

multiple choice single answer


question this question is from the case study "konkan trading company" : why was the officer promoted by
5 grades?
correct answer extraordinary sports performance
your answer over achievement of target

true/false
question this question is from the case study "atlas marketing (p) ltd." :atlas marketing is a direct
marketing firm.
correct answer true
your answer true

select the blank


question this question is from the case study "suc seed plantation" :m/s suc seed are innovator -
manufacturers & not too expert in ________ technique.
correct answer marketing
your answer marketing

select the blank


question this question is from the case study "abc a major beverages company" : the arrangement
between abc & cca is ________.
correct answer cca will market abc brands with their own
your answer abc will manufacture cca brands

multiple choice multiple answer


question this question is from the case study "mr. vikrant modi" : in what industry the product of this
company used as raw material?
correct answer chemical , pharmaceutical
your answer fertilisers , metal coating , chemical

multiple choice multiple answer


question this question is from the case study "ajanta biscuits" : in which segments is ajanta biscuit currently
present?
correct answer glucose , salted
your answer glucose , salted , cream

true/false
question this question is from the case study "pratima ltd." : the product wpdc-3 with the price of rs 300/-
perfectly fits into the current product range of pratima ltd.
correct answer false
your answer true

true/false
question this question is from the case study "innovation & improvisation" : 3 m encouraged everyone to
become product champions.
correct answer true
your answer true

match the following


questioncorrect answeryour answer

divya bhaskar
the third gujarati daily newspaper to be launched
the third gujarati daily newspaper to be launched

this question is from the case study "the marketing of divya bhaskar" :
pre launch activites & strategies
to create awareness for divya bhaskar & establish brand image
to create awareness for divya bhaskar & establish brand image

key fingings of survey


their newspaper is average in all respects
their newspaper is average in all respects

post survey phase


order bookings crossed a record mark of 2 lac.
order bookings crossed a record mark of 2 lac.

multiple choice multiple answer


question this question is from the case study "deepak pharmaceuticals" : what was the effect of slashed
advertising?
correct answer profits increased , reserves increased
your answer profits increased , reserves increased , manpower increased

multiple choice multiple answer


question this question is from the case "the real thing" : coke used think global act local policy by way of :-
correct answer locally manufacturing product , creating country/ region specific advertising , pricing the
product differently in different countries
your answer locally manufacturing product , creating country/ region specific advertising , pricing the
product differently in different countries

multiple choice single answer


question this question is from the case study "dream launch of ford escort" : what was the percieved
difference between petrol & diesel version of escort?
correct answer petrol is underpowered than diesel
your answer diesel is smooth than petrol

multiple choice single answer


question this question is from the case study "paramount fertilisers" : what facility was offered to
paramount as a special case?
correct answer more credit
your answer more credit

true/false
question this question is from the case study "bharat research development corporation" : the major area
of dissent in case of brdc was lack of marketing data.
correct answer true
your answer true

multiple choice multiple answer


question this question is from the case study "ray ltd." : what were the product differences in super &
crystal?
correct answer different formulation , different packaging
your answer different formulation , different packaging , different consumer

true/false
question this question is from the case study "thompson & thompson" : the study showed that the market
for prickly heat powder is declining.
correct answer false
your answer false

multiple choice single answer


question this question is from the case study " raja consultants ltd." : what did raja consultants started
with?
correct answer consultancy
your answer advertising

select the blank


question this question is from the case study "suc seed plantation" : m/s suc seed have always believed in
excellence through ________.
correct answer innovation
your answer best service

select the blank


question this question is from the case study "delana hosiery works" :the owner of the company believed in
________ human relations.
correct answer informal
your answer professional

multiple choice multiple answer


question this question is from the case study "job satisfaction" : what was the effect of jayant continuing in
the same job?
correct answer frustration , demoralisation
your answer frustration , demoralisation , not meeting target

multiple choice single answer


question this question is from the case study "shakti fitness" :the profitability is highest for :-
correct answer jogging
your answer yoga

multiple choice single answer


question this question is from the case study "priya automobiles" :why did the company started loosing the
market?
correct answer new fuel efficient bike introduced
your answer new fuel efficient bike introduced

true/false
question this question is from the case study "huge electronics" :due to matrix structure the functional &
project managers coexisted.
correct answer true
your answer true

multiple choice multiple answer


question this question is from the case study "roshni lamp makers ltd." : what are the product benefits of
electronic ballast?
correct answer reduces energy consumption , increases efficiency , increases tube life
your answer reduces energy consumption , increases efficiency , increases tube life

multiple choice single answer


question this question is from the case study "kamlesh & laltu" : what is the current product constraint of
kamlesh & laltu?
correct answer one type & one size
your answer little height

select the blank


question this question is from the case study "mr. anna patil" : mr anna patil's farm was ________.
correct answer canal irrigation
your answer canal irrigation

select the blank


question this question is from the case study "u.p. mini computers" : zenith suggested a research in india to
decide on ________.
correct answer product mix
your answer pricing

multiple choice multiple answer


question this question is from the case study "tasty biscuits pune" : the positive points of this company
were :-
correct answer good quality , good distribution , good promotion
your answer good quality , good distribution , good price

multiple choice single answer


question this question is from the case study "fluid control devices ltd." : fluid control devices has current
image of a manufacturer of :-
correct answer petrol pumps
your answer oil pumps

multiple choice single answer


question this question is from the case study "the cold ice-cream company" : what is the promotional offer
on the new product?
correct answer rs 6/- off coupon
your answer buy one get one free

select the blank


question this question is from the case " coca-cola " : analysts felt that belgian recall was the
worst________ problem.
correct answer public relations
your answer distribution

true/false
question this question is from the case study "ray ltd." : the marketing director wanted ray ltd. to diversify
in biscuits.
correct answer false
your answer true

select the blank


question this question is from the case study "mr. ramrao panase" :anil & sujata were the direct dealers
who were appointed as ________.
correct answer distributors
your answer distributors

select the blank


question this question is from the case study "chocolates" :cdm tried to break ________ that chocolates
are only for children.
correct answer consumer mindset
your answer consumer mindset

true/false
question this question is from the case study "wall mart" : wall mart is the largest chain of outlets in the
world.
correct answer true
your answer true

select the blank


question this question is from the case study "shakti fitness" :shakti fitness offers an opportunity to the
citizens of maintaining good health through ________.
correct answer exercise
your answer exercise

true/false
question this question is from the case study "air cool india ltd." : the launch got delayed because the
dealers were not ready.
correct answer false
your answer false

multiple choice single answer


question this question is from the case study "solar energy" : what is the product benefit of a solar operated
products?
correct answer saves electricity & money
your answer saves electricity & money

multiple choice single answer


question this question is from the case study "saloni - chocolates" : developing contacts with the local
schools was a :-
correct answer pr activty
your answer promotional activity

multiple choice multiple answer


question this question is from the case study "wall mart - logistic leader" : what problems did wall mart
faced in some markets?
correct answer lack of historical data , inexperienced manpower
your answer lack of historical data , inexperienced manpower

true/false
question this question is from the case study "ice-kool" : studying consumer behavior is important to any
business.
correct answer true
your answer true

multiple choice multiple answer


question this question is from the case study "paramount fertilisers" : why was the production of four
products suspended ?
correct answer they were uneconomical , seasonal , poor product life cycles
your answer they were uneconomical , seasonal , poor product life cycles

true/false
question this question is from the case study "vacuum flasks" : the company has state of the art plant with
a japanese collaboration.
correct answer true
your answer true

select the blank


question this question is from the case " coca-cola " : analysts felt that belgian recall was the
worst________ problem.
correct answer public relations
your answer public relations

match the following


question correct answer your answer

marriott international
international hospitality giant
international hospitality giant

sukhi and bhoopy


brand name "s&b"
brand name "s&b"

crunchy and crispy ltd.


processed food business
processed food business

pratima ltd.
wpdc-3 waterproof disposal camera
wpdc-3 waterproof disposal camera

select the blank


question this question is from the case study "shri krishnan ranganathan" : between 1978 & 1994 glow had
under gone six ________.
correct answer brand extensions
your answer brand extensions

select the blank


question this question is from the case study "food processing industry" : according to union, the worker
was employed as sweeper & not ________.
correct answer wet sweeper
your answer wet sweeper

multiple choice single answer


question this question is from the case study "indian aluminium company" : what was the target audience
for super wrap?
correct answer housewives
your answer housewives

multiple choice multiple answer


question this question is from the case study "job satisfaction" : what was the effect of jayant continuing in
the same job?
correct answer frustration , demoralisation
your answer frustration , demoralisation
multiple choice multiple answer
question this question is from the case study "marriott international" : who were the established
competitors of marriott?
correct answer holiday inn , ramada , quality inn
your answer holiday inn , ramada , quality inn

multiple choice single answer


question this question is from the case "coca-cola" : coke's products were banned from sale in belgium
because :-
correct answer they made more than 100 children ill
your answer they made more than 100 children ill

select the blank


question this question is from the case study " sukhi and bhoopy" : sukhi and bhoopy are engaged in
________sports equipments.
correct answer manufacture and selling
your answer manufacture and selling

multiple choice multiple answer


question this question is from the case "ethel graff" : why do europeans come to india to work?
correct answer indian experience matter in international market , challenge of working in unfamiliar
environment
your answer challenge of working in unfamiliar environment , indian experience matter in international
market

multiple choice single answer


question this question is from the case study "blue shield company" : what type of promotion was planned
in high sale period by benson & johnson?
correct answer discount offer
your answer discount offer

multiple choice single answer


question this question is from the case study "blue shield company" :what problem is faced by benson &
johnson?
correct answer retailers could not sell the stocks
your answer retailers could not sell the stocks

multiple choice single answer


question this question is from the case study "samadhan sakhali udyog" : samadhan sakhali udyog's
distribution channel contains :-
correct answer own chain of shops
your answer own chain of shops

multiple choice single answer


question this question is from the case study "lubri - smooth ltd." : at what stage of product life cycle the
product a-20 is?
correct answer maturity
your answer maturity

multiple choice single answer


question this question is from the case study "fast page communication" : pagers are facing stiff resistance
from :-
correct answer family members
your answer family members

multiple choice single answer


question this question is from the case "general motors asia-pacific" : what is maruti's benefit to these car
manufacturers?
correct answer they can source the components cheap
your answer they can source the components cheap

select the blank


question this question is from the case study "mr. ramrao panase" :according to mr. d'costa, if the business
is to be expanded it has to have a marketing team and a ________.
correct answer distribution network
your answer distribution network

true/false
question this question is from the case study "mr. rajiv goyal" : the market for light engineering products
was shrinking.
correct answer false
your answer false

multiple choice single answer


question this question is from the case study "fluid control devices ltd.": the market share of fluid control
devices in pumps in year 1968 was :-
correct answer 0.33
your answer 0.33

multiple choice single answer


question this question is from the case " mr dinesh kapoor " : what segment is mr. kapoor planning to
enter?
correct answer gymnasium
your answer gymnasium

select the blank


question this question is from the case study "organic marketing initiatives and rural development" :the
rapid increase in production of ________ is creating new and complex challenges.
correct answer organic food
your answer organic food

multiple choice multiple answer


question this question is from the case "ethel graff" : the company plans to increase the intake of europeans
in india because :-
correct answer in india they cost only 25 % , attrition is only 15 %
your answer in india they cost only 25 % , attrition is only 15 % , they know the language

select the blank


question this question is from the case study "thompson & thompson" : the name was decided as thompson
& thompson to encash the ________.
correct answer brand equity
your answer brand equity

true/false
question this question is from the case study "atlas marketing (p) ltd." :atlas marketing is a direct
marketing firm.
correct answer true
your answer true

true/false
question this question is from the case study "chocolates" : kitkat & perk are available in all towns at
national level.
correct answer false
your answer false

multiple choice multiple answer


question this question is from the case study "a cooperative milk union" :why couldn't the dairy get
qualified people?
correct answer it was in rural area , rural area did not have urban facilities
your answer it was in rural area

multiple choice single answer


question this question is from the case "harish patel" : what is the advantage of kandla port in electronics
exports?
correct answer seepz zone
your answer seepz zone

multiple choice single answer


question this question is from the case study "auto fast" : in which area was the company looking to gain
dominance?
correct answer factory cnc machines
your answer factory automation equipment

true/false
question this question is from the case study "hotel black pearl" :since the opening of 'saphire' the business
of black pearl is remarkably affected.
correct answer true
your answer true

match the following


questioncorrect answeryour answer

chap-pals is a brand name in


leather footware industry
leather footware industry

marketing orientation
quality control technique-jit manufacturing system
quality control technique-jit manufacturing system

saloni - chocolates
distributor of special cadies
distributor of special cadies

fit-fit exerciser equipment


sold in urban localities to higher middle class
sold in urban localities to higher middle class

currently samadhan sakhali udyog is


operating through 4800 own retail stores
operating through 4800 own retail stores

select the blank


question this question is from the case study "raja consultants ltd." : the characteristics of the consumer
panel were to be used for predicting the behavious of the ________.
correct answer population
your answer population

multiple choice single answer


question this question is from the case study "banarasidas" :what concept did banarasidas applied in
satisfying customers?
correct answer customisation
your answer customisation

multiple choice single answer


question this question is from the case "the real thing" : coca cola pursued aggressive global branding by
way of :-
correct answer creative placement of its logo
your answer attractive packaging

multiple choice single answer


question this question is from the case study "deepak pharmaceuticals" : what regulation did mr. khanna
introduced immediately after joining?
correct answer checks with the orders
your answer advance payment for the orders

select the blank


question this question is from the case study "mr. ramrao panase" :anil & sujata were the direct dealers
who were appointed as ________.
correct answer distributors
your answer distributors

multiple choice multiple answer


question this question is from the case study "blue shield company" :which medium were used to popularise
the offer by benson & johnson?
correct answer tv , news papers
your answer tv , news papers

multiple choice multiple answer


question this question is from the case study "paramount fertilisers" : what was the tie up between
paramount & pennsylvania?
correct answer sales & distribution , marketing
your answer sales & distribution , marketing

true/false
question this question is from the case study "abc company" : the indian middle class is about 1/3rd of
population.
correct answer true
your answer true

select the blank


question this question is from the case study "anveshi - the rural development organisation" :anveshi
worked in villages which are ________
correct answer economically vulnerable.
your answer economically vulnerable.

multiple choice multiple answer


question this question is from the case study "air cool india ltd." : the test marketing was decided in mumbai
:-
correct answer to see product performance , was done for 2 months
your answer to see product performance , was done for 2 months

this question is from the case study "the cold ice-cream company" : what is the promotional offer on the new
product?
a)b)c)d)
rs 6/- off coupon

return the wrapper & get rs. 6/-

buy one get one free

gift free with each buy

this question is from the case study "saloni - chocolates" : developing contacts with the local schools was a
:-

a)b)c)d)

pr activty

advertising activity

promotional activity

media activity

this question is from the case study "saloni - chocolates" : becoming distributor of a specialty candy was a
case of :-

a)b)c)d)

diversification

line extention

repositioning

brand extention

this question is from the case study "solar energy" : what is the product benefit of a solar operated
products?
a)b)c)d)

long product life

easy to operate

saves electricity & money

better service

this question is from the case study "indian aluminium company" : what was the target audience for super
wrap?
a)b)c)d)

housewives

office goers

working women

teenagers

this question is from the case study "samadhan sakhali udyog" :


samadhan sakhali udyog's distribution channel contains :-
a)b)c)d)

own chain of shops

distributors

c & f agents

wholesalers

this question is from the case study "lubri - smooth ltd." : at what stage of product life cycle the product a-20
is?
a)b)c)d)

inroduction
growth

maturity

decline

this question is from the case study "fast page communication" : pagers are facing stiff resistance from :-
a)b)c)d)

officers

family members

subordinates

ceos

this question is from the case study "fluid control devices ltd.": the market share of fluid control devices in
pumps in year 1968 was :-
a)b)c)d)

0.27

0.33

0.5

this question is from the case study "fluid control devices ltd." : fluid control devices has current image of a
manufacturer of :-
a)
b)
c)
d)

agricultural pumps

oil pumps

petrol pumps

pump stations

multiple choice single answer


question this question is from the case study "saloni - chocolates" : developing contacts with the local
schools was a :-
correct answer pr activty
your answer pr activty

true/false
question this question is from the case study "alcophin" : pharma companies can not advertise their
products.
correct answer true
your answer false

multiple choice multiple answer


question this question is from the case study "get-well medico" :what are the constraints in the new shop in
the city?
correct answer too small , too expensive
your answer too expensive , godown far away , not near market

select the blank


question this question is from the case study "chocolates" :cdm tried to break
________ that chocolates are only for children. correct answer consumer mindset
your answer consumer mindset

select the blank


question this question is from the case study "rajesh joshi" : rajesh encouraged ________ climate in his
section.
correct answer open
your answer open

multiple choice multiple answer


question this question is from the case study "tristar" :what factors affected the estimated stock
requirement of 800 dealers?
correct answer political uncertainty , act of god
your answer political uncertainty , competition actions , dealer demand

select the blank


question this question is from the case study "air india" : air india is constantly looking for ________.
correct answer newer ways to serve passengers
your answer newer ways to serve passengers

multiple choice multiple answer


question this question is from the case study "job satisfaction" : what was the effect of jayant continuing in
the same job?
correct answer frustration , demoralisation
your answer frustration , demoralisation

select the blank


question this question is from the case study "anveshi - the rural development organisation" :anveshi
worked in villages which are ________
correct answer economically vulnerable.
your answer economically vulnerable.

multiple choice single answer


question this question is from the case study "job satisfaction" : why did the atmosphere changed for jayant
in the job?
correct answer boss's son joined the company
your answer he was shifted to other department

multiple choice single answer


question this question is from the case study "solar energy" : what is the product benefit of a solar
operated products?
correct answer saves electricity & money
your answer saves electricity & money

match the following


questioncorrect answeryour answer

chap-pals is a brand name in


leather footware industry
leather footware industry

marketing orientation
quality control technique-jit manufacturing system
quality control technique-jit manufacturing system

saloni - chocolates
distributor of special cadies
distributor of special cadies

fit-fit exerciser equipment


sold in urban localities to higher middle class
sold in urban localities to higher middle class

currently samadhan sakhali udyog is


operating through 4800 own retail stores
operating through 4800 own retail stores

multiple choice single answer


question this question is from the case study "rio de janeiro" :what was coke's market share in brazin?
correct answer 0.5
your answer 0.085

multiple choice single answer


question this question is from the case study " tasty biscuits pune " : which market segment did the
management decided to tap?
correct answer children below 11 years
your answer children below 11 years

true/false
question this question is from the case study "surabhi drugs" : the policy adopted by panchal was very good
for the company.
correct answer false
your answer true

multiple choice single answer


question this question is from the case study "indian aluminium company" : what was the target audience
for super wrap?
correct answer housewives
your answer housewives

multiple choice single answer


question this question is from the case study "mr. ramrao panase" : what was the problem with joshi &
deshpande?
correct answer raising finance
your answer getting packaging

match the following


questioncorrect answeryour answer

excel typewriters
multy utility
multy utility

life saving drugs


high price
subsidies on medicine

saif runs
subsidies on medicine
exchange offer

price plus
money back offer
high price

true/false
question this question is from the case study "thompson & thompson" : the study showed that the market
for prickly heat powder is declining.
correct answer false
your answer false

multiple choice multiple answer


question this question is from the case "ethel graff" : why do europeans come to india to work?
correct answer indian experience matter in international market , challenge of working in unfamiliar
environment
your answer indian experience matter in international market , indian companies now pay higher salaries

multiple choice single answer


question this question is from the case study "samadhan sakhali udyog" : samadhan sakhali udyog's
distribution channel contains :-
correct answer own chain of shops
your answer distributors

multiple choice multiple answer


question this question is from the case study "a poultry farm" : what clauses were not met from the
agreement?
correct answer equipment not delivered in 6 months , said transportation was not used
your answer equipment not delivered in 6 months , higher money was charged , inferior packaging was
used

multiple choice multiple answer


question this question is from the case study "jagat stationary company" : what was planned as
promotional activities?
correct answer personal selling , phone calls , publicity literature
your answer personal selling , phone calls , news paper ads

true/false
question this question is from the case study "the kellogg company" :main product line of kellogg was a
variety of convenience foods.
correct answer true
your answer true

multiple choice single answer


question this question is from the case study "mr. nitin chandra" : product benefit of silver plated bronze
products is :-
correct answer they are within reach of middle class
your answer they are within reach of middle class

true/false
question this question is from the case study "chocolates" : kitkat & perk are available in all towns at
national level.
correct answer false
your answer true
select the blank
question this question is from the case study "price plus" : akai initiated ________ mania.
correct answer exchange
your answer exchange

multiple choice multiple answer


question this question is from the case study "ray ltd." : what were the product differences in super &
crystal?
correct answer different formulation , different packaging
your answer different formulation , different packaging , different consumer

multiple choice multiple answer


question this question is from the case study "hotel black pearl" : in last 5/6 years the overall clientele
have reduced because :-
correct answer leaking taps & toilets , bugs & pests in rooms
your answer leaking taps & toilets , bugs & pests in rooms , lift not working

multiple choice single answer


question this question is from the case "coca-cola" : coke was considered as unethical because :-
correct answer they did not disclose the information they had
your answer they did not disclose the information they had

true/false
question this question is from the case study "anveshi - the rural development organisation" :anveshi had
special concern for women & underprivileged.
correct answer true
your answer true

multiple choice multiple answer


question this question is from the case study "bharat research development corporation " : what details
does project profile have?
correct answer product identification , types of machinery , raw material
your answer product identification , types of machinery , raw material

true/false
question this question is from the case study "cigarettes" : the company is reducing the necotine content in
the cigarettes.
correct answer false
your answer true

select the blank


question this question is from the case study "u.p. mini computers" : up mini computers & zenith mini
computers entered in to a ________.
correct answer technical collaboration
your answer tie-up

multiple choice single answer


question this question is from the case study "amit & abhijit" : what was the main problem in selling
mushrooms nationally?
correct answer fast perishable
your answer costly transportation

true/false
question this question is from the case " seven species" : wto ruled that united states was wrong in
prohibiting import from three countries.
correct answer true
your answer true

multiple choice single answer


question this question is from the case study "second generation system" : what is the price premium
charged over first generation computers?
correct answer 1
your answer 2

true/false
question this question is from the case study "aqua-nova" :"aqua-nova" is a new brand of mineral water
selling very well in the institutional markets.
correct answer true
your answer true

multiple choice single answer


question this question is from the case study "saloni - chocolates" : becoming distributor of a specialty
candy was a case of :-
correct answer repositioning
your answer diversification
multiple choice multiple answer
question this question is from the case study "alcophin" :what promotional tools are used by medical
companies?
correct answer visual aid , product literature
your answer visual aid , product literature , tv campaign

select the blank


question this question is from the case study "second generation system" : the second generation of
computers was introduces in u.s.a. in the market in early ________.
correct answer 1983
your answer 1981

multiple choice single answer


question this question is from the case study "chap-pals" : current competition of chap-pal is :-
correct answer leather shoose
your answer hawaii

select the blank


question this question is from the case study "maxwell ltd." : according to mr. arvind, success is the
outcome of well managed ________.
correct answer interdependence
your answer employees

multiple choice multiple answer


question this question is from the case study "mr. vikrant modi" : what were the options for increasing the
sales?
correct answer appoint sales engineers , increase ad budget
your answer appoint sales engineers , increase ad budget , increase products

true/false
question this question is from the case study "tabeffer india" : one of the conclusion from the research was
that the brand should be targeted at several segments.
correct answer false
your answer false

select the blank


question this question is from the case study "suc seed plantation" : m/s suc seed have always believed in
excellence through ________.
correct answer innovation
your answer innovation

multiple choice single answer


question this question is from the case study "dream launch of ford escort" : because of which car did escort
lost a lot of sales in april - june 1998?
correct answer honda city
your answer honda city

true/false
question this question is from the case study "air cool india ltd." : the launch got delayed because the
dealers were not ready.
correct answer false
your answer false

multiple choice single answer


question this question is from the case study "solar energy" : what is the product benefit of a solar
operated products?
correct answer saves electricity & money
your answer saves electricity & money

multiple choice single answer


question this question is from the case study "saloni - chocolates" : developing contacts with the local
schools was a :-
correct answer pr activty
your answer promotional activity

multiple choice multiple answer


question this question is from the case study "wall mart - logistic leader" : what problems did wall mart
faced in some markets?
correct answer lack of historical data , inexperienced manpower
your answer lack of historical data , inexperienced manpower

true/false
question this question is from the case study "ice-kool" : studying consumer behavior is important to any
business.
correct answer true
your answer true
multiple choice multiple answer
question this question is from the case study "paramount fertilisers" : why was the production of four
products suspended ?
correct answer they were uneconomical , seasonal , poor product life cycles
your answer they were uneconomical , seasonal , poor product life cycles

true/false
question this question is from the case study "vacuum flasks" : the company has state of the art plant with
a japanese collaboration.
correct answer true
your answer true

select the blank


question this question is from the case " coca-cola " : analysts felt that belgian recall was the
worst________ problem.
correct answer public relations
your answer public relations

match the following


questioncorrect answeryour answer

marriott international
international hospitality giant
international hospitality giant

sukhi and bhoopy


brand name "s&b"
brand name "s&b"

crunchy and crispy ltd.


processed food business
processed food business

pratima ltd.
wpdc-3 waterproof disposal camera
wpdc-3 waterproof disposal camera

select the blank


question this question is from the case study "shri krishnan ranganathan" : between 1978 & 1994 glow had
under gone six ________.
correct answer brand extensions
your answer brand extensions

select the blank


question this question is from the case study "food processing industry" : according to union, the worker
was employed as sweeper & not ________.
correct answer wet sweeper
your answer wet sweeper

multiple choice single answer


question this question is from the case study "indian aluminium company" : what was the target audience
for super wrap?
correct answer housewives
your answer housewives

multiple choice multiple answer


question this question is from the case study "job satisfaction" : what was the effect of jayant continuing in
the same job?
correct answer frustration , demoralisation
your answer frustration , demoralisation

multiple choice multiple answer


question this question is from the case study "marriott international" : who were the established
competitors of marriott?
correct answer holiday inn , ramada , quality inn
your answer holiday inn , ramada , quality inn

multiple choice single answer


question this question is from the case "coca-cola" : coke's products were banned from sale in belgium
because :-
correct answer they made more than 100 children ill
your answer they made more than 100 children ill

select the blank


question this question is from the case study " sukhi and bhoopy" : sukhi and bhoopy are engaged in
________sports equipments.
correct answer manufacture and selling
your answer manufacture and selling

multiple choice multiple answer


question this question is from the case "ethel graff" : why do europeans come to india to work?
correct answer indian experience matter in international market , challenge of working in unfamiliar
environment
your answer challenge of working in unfamiliar environment , indian experience matter in international
market

multiple choice single answer


question this question is from the case study "blue shield company" : what type of promotion was planned
in high sale period by benson & johnson?
correct answer discount offer
your answer discount offer

multiple choice single answer


question this question is from the case study "blue shield company" :what
problem is faced by benson & johnson?correct answer retailers could not sell the stocks
your answer retailers could not sell the stocks

multiple choice single answer


question this question is from the case study "samadhan sakhali udyog" : samadhan sakhali udyog's
distribution channel contains :-
correct answer own chain of shops
your answer own chain of shops

multiple choice single answer


question this question is from the case study "lubri - smooth ltd." : at what stage of product life cycle the
product a-20 is?
correct answer maturity
your answer maturity

multiple choice single answer


question this question is from the case study "fast page communication" : pagers are facing stiff resistance
from :-
correct answer family members
your answer family members

multiple choice single answer


question this question is from the case "general motors asia-pacific" : what is maruti's benefit to these car
manufacturers?
correct answer they can source the components cheap
your answer they can source the components cheap

select the blank


question this question is from the case study "mr. ramrao panase" :according to mr. d'costa, if the
business is to be expanded it has to have a marketing team and a ________.
correct answer distribution network
your answer distribution network

true/false
question this question is from the case study "mr. rajiv goyal" : the market for light engineering products
was shrinking.
correct answer false
your answer false

multiple choice single answer


question this question is from the case study "fluid control devices ltd.": the market share of fluid control
devices in pumps in year 1968 was :-
correct answer 0.33
your answer 0.33

multiple choice single answer


question this question is from the case " mr dinesh kapoor " : what segment is mr. kapoor planning to
enter?
correct answer gymnasium
your answer gymnasium

select the blank


question this question is from the case study "organic marketing initiatives and rural development" :the
rapid increase in production of ________ is creating new and complex challenges.
correct answer organic food
your answer organic food
multiple choice multiple answer
question this question is from the case "ethel graff" : the company plans to increase the intake of
europeans in india because :-
correct answer in india they cost only 25 % , attrition is only 15 %
your answer in india they cost only 25 % , attrition is only 15 % , they know the language

select the blank


question this question is from the case study "thompson & thompson" : the name was decided as thompson
& thompson to encash the ________.
correct answer brand equity
your answer brand equity

true/false
question this question is from the case study "atlas marketing (p) ltd." :atlas marketing is a direct
marketing firm.
correct answer true
your answer true

true/false
question this question is from the case study "chocolates" : kitkat & perk are available in all towns at
national level.
correct answer false
your answer false

multiple choice multiple answer


question this question is from the case study "a cooperative milk union" :why couldn't the dairy get
qualified people?
correct answer it was in rural area , rural area did not have urban facilities
your answer it was in rural area

multiple choice single answer


question this question is from the case "harish patel" : what is the advantage of kandla port in electronics
exports?
correct answer seepz zone
your answer seepz zone

multiple choice single answer


question this question is from the case study "auto fast" : in which area was the company looking to gain
dominance?
correct answer factory cnc machines
your answer factory automation equipment

true/false
question this question is from the case study "hotel black pearl" :since the opening of 'saphire' the business
of black pearl is remarkably affected.
correct answer true
your answer true

match the following


questioncorrect answeryour answer

chap-pals is a brand name in


leather footware industry
leather footware industry

marketing orientation
quality control technique-jit manufacturing system
quality control technique-jit manufacturing system

saloni - chocolates
distributor of special cadies
distributor of special cadies

fit-fit exerciser equipment


sold in urban localities to higher middle class
sold in urban localities to higher middle class

currently samadhan sakhali udyog is


operating through 4800 own retail stores
operating through 4800 own retail stores

select the blank


question this question is from the case study "raja consultants ltd." : the characteristics of the consumer
panel were to be used for predicting the
behavious of the ________.
correct answer population
your answer population

multiple choice single answer


question this question is from the case study "banarasidas" :what concept did banarasidas applied in
satisfying customers?
correct answer customisation
your answer customisation

multiple choice single answer


question this question is from the case "the real thing" : coca cola pursued aggressive global branding by
way of :-
correct answer creative placement of its logo
your answer attractive packaging

multiple choice single answer


question this question is from the case study "deepak pharmaceuticals" : what regulation did mr. khanna
introduced immediately after joining?
correct answer checks with the orders
your answer advance payment for the orders

select the blank


question this question is from the case study "mr. ramrao panase" :anil & sujata were the direct dealers
who were appointed as ________.
correct answer distributors
your answer distributors

multiple choice multiple answer


question this question is from the case study "blue shield company" :which medium were used to
popularise the offer by benson & johnson?
correct answer tv , news papers
your answer tv , news papers

multiple choice multiple answer


question this question is from the case study "paramount fertilisers" : what was the tie up between
paramount & pennsylvania?
correct answer sales & distribution , marketing
your answer sales & distribution , marketing

true/false
question this question is from the case study "abc company" : the indian middle class is about 1/3rd of
population.
correct answer true
your answer true

select the blank


question this question is from the case study "anveshi - the rural development organisation" :anveshi
worked in villages which are ________
correct answer economically vulnerable.
your answer economically vulnerable.

multiple choice multiple answer


question this question is from the case study "air cool india ltd." : the test marketing was decided in mumbai
:-
correct answer to see product performance , was done for 2 months
your answer to see product performance , was done for 2 months

true/false
question this question is from the case study "mr. atul & mr. bhaskar" : atul felt that freedom to workers
means calling for indiscipline.
correct answer false
your answer true

true/false
question this question is from the case study "ice-kool" : studying consumer behavior is important to any
business.
correct answer true
your answer true

select the blank


question this question is from the case study "ray ltd." : the ________ was to be improved to protect
chocolate from melting.
correct answer packaging
your answer packaging

multiple choice single answer


question this question is from the case study "chap-pals" : current competition of chap-pal is :-
correct answer leather shoose
your answer hawaii

multiple choice multiple answer


question this question is from the case study "tristar" :what factors affected the estimated stock
requirement of 800 dealers?
correct answer political uncertainty , act of god
your answer political uncertainty , competition actions , dealer demand

multiple choice single answer


question this question is from the case study "price plus" : what is the offer under discussion in the case?
correct answer money back offer by akai
your answer money back offer by akai

multiple choice multiple answer


question this question is from the case study "ar sons" : ar sons became a firm of reputation because of :-
correct answer service , quality
your answer service , quality

multiple choice single answer


question this question is from the case study "lubri - smooth ltd." : as a promotional strategy the owner
believes in :-
correct answer sampling
your answer direct marketing

select the blank


question this question is from the case study "challenger sports" : the company command ________ % of
the market-share.
correct answer 60
your answer 75

multiple choice single answer


question this question is from the case study "kleam" :why did other companies failed to market
toothpastes?
correct answer no uniform quality of kleam
your answer no uniform quality of kleam

multiple choice multiple answer


question this question is from the case study "collaborative product development in e-commerce" :what
were benefits of collaborative development?
correct answer improves operations , cuts costs , saves time
your answer cuts costs , saves time , saves manpower

select the blank


question this question is from the case study "anveshi - the rural development organisation" :the strategy
to achieve the objective was to create ________.
correct answer village organisation
your answer village cooperative

multiple choice multiple answer


question this question is from the case "ethel graff" : why do europeans come to india to work?
correct answer indian experience matter in international market , challenge of working in unfamiliar
environment
your answer challenge of working in unfamiliar environment , indian companies now pay higher salaries

true/false
question this question is from the case study "beauty cosmetics" :beauty cosmetics want to reach the
products at all india level.
correct answer true
your answer true

multiple choice multiple answer


question this question is from the case study "astroid computer corporation" : what is the product range of
this company?
correct answer personal computer , monitors , printers
your answer personal computer , monitors , printers

multiple choice single answer


question this question is from the case study "hindustan lever - rural marketing initiative" :how were towns
& villages covered by hll initially?
correct answer by van
your answer by van

multiple choice multiple answer


question this question is from the case study "reach india ltd." : what different product segments is reach
india ltd. operating in?
correct answer telecom service provider , handsets
your answer telecom service provider , handsets

select the blank


question this question is from the case study "delana hosiery works" :the owner of the company believed in
________ human relations.
correct answer informal
your answer informal

multiple choice single answer


question this question is from the case study "priya automobiles" : why did model priya still continue to
sell?
correct answer was the cheapest model
your answer was the cheapest model

multiple choice multiple answer


question this question is from the case study "alcophin" :what promotional tools are used by medical
companies?
correct answer visual aid , product literature
your answer product literature , hoardings

true/false
question this question is from the case study "tushar laboratories" :mumbai market was the smallest in
volumes.
correct answer false
your answer false

select the blank


question this question is from the case study "abc a major beverages company" : the arrangement
between abc & cca is ________.
correct answer cca will market abc brands with their own
your answer abc will market cca brands with their own

multiple choice single answer


question this question is from the case study "mr. nitin chandra" : product benefit of silver plated bronze
products is :-
correct answer they are within reach of middle class
your answer they are within reach of middle class

multiple choice multiple answer


question this question is from the case study "abc company" : which categories did the company entered
lately?
correct answer refrigerators , air conditioners
your answer air conditioners

multiple choice single answer


question this question is from the case study "blue shield company" : what type of promotion was planned
in high sale period by benson & johnson?
correct answer discount offer
your answer 1 + 1 free

multiple choice multiple answer


question this question is from the case "general motors asia-pacific" : with the global alliance the three car
manufacturers in india can :-
correct answer share each other's products , commonly buy components , do cross branding
your answer share each other's products , do cross branding

true/false
question this question is from the case study "hotel black pearl" :since the opening of 'saphire' the business
of black pearl is remarkably affected.
correct answer true
your answer true

true/false
question this question is from the case study "priya automobiles" : supriya was generation bike & was
comparable with competition.
correct answer true
your answer true

multiple choice single answer


question this question is from the case study "thompson & thompson" : what is the current product segment
of the company?
correct answer health care
your answer health care
multiple choice multiple answer
question this question is from the case study "ray ltd." : what were the product differences in super &
crystal?
correct answer different formulation , different packaging
your answer different formulation , different packaging , higher price

true/false
question this question is from the case study "pratima ltd." : the product wpdc-3 with the price of rs 300/-
perfectly fits into the current product
range of pratima ltd.
correct answer false
your answer false

multiple choice single answer


question this question is from the case study "watts & volts ltd." : what was the marketing manager
opposed for?
correct answer two parallel sales organisations
your answer new product managers

select the blank


question this question is from the case study "shakti fitness" :shakti fitness offers an opportunity to the
citizens of maintaining good health through ________.
correct answer exercise
your answer exercise

select the blank


question this question is from the case study "raja consultants ltd." : the characteristics of the consumer
panel were to be used for predicting the behavious of the ________.
correct answer population
your answer target audience

select the blank


question this question is from the case study "food processing industry" : according to union, the worker
was employed as sweeper & not ________.
correct answer wet sweeper
your answer wet sweeper

true/false
question this question is from the case study "ar sons" :mr sandeep felt that internet plus mail order can
attain popularity.
correct answer true
your answer true

true/false
question this question is from the case study "vacuum flasks" : the company has state of the art plant with
a japanese collaboration.
correct answer true
your answer false

select the blank


question
this question is from the case " the real thing " : today coca cola is sold in ________ countries.
correct answer 200
your answer more than 200

true/false
question this question is from the case study "innovation & improvisation" : 3 m encouraged everyone to
become product champions.
correct answer true
your answer true

match the following


questioncorrect answeryour answer

old spice
erratic alcohol supplies
uniform quality

sugandha mouth freshners


tobaco products
tobaco products

kleam
no uniform quality
no uniform quality
services unlimited
funds for social organisations
funds for social organisations

multiple choice single answer


question this question is from the case study "priya automobiles" :what must have affected the
performance of mr. jain?
correct answer no incentives in cash
your answer less demand in market

match the following


question correct answer your answer

roshni lamps
new product opportunities
new product opportunities

laxmi mills
refined oil
raw oil

mr. dinesh kapoor


financial investment
setting management panel

raja consultants
setting consumer panel
financial investment

multiple choice multiple answer


question this question is from the case study "tushar laboratories" : what was tushar's strength over giant
competitor?
correct answer german collaboration , no quality complaints
your answer german collaboration , no quality complaints , better distribution

multiple choice single answer


question this question is from the case " laxmi mills " : what was the product benefit of refined oil?
correct answer very pure
your answer very pure

select the blank


question this question is from the case study "maxwell ltd." : according to mr. arvind, success is the
outcome of well managed ________.
correct answer interdependence
your answer employees

multiple choice multiple answer


question this question is from the case study "bharat research development corporation " : what details
does project profile have?
correct answer product identification , types of machinery , raw material
your answer product identification , types of machinery

select the blank


question this question is from the case study "thompson & thompson" : the name was decided as thompson
& thompson to encash the ________.
correct answer brand equity
your answer brand equity

multiple choice single answer


question this question is from the case study "saloni - chocolates" : developing contacts with the local
schools was a :-
correct answer pr activty
your answer pr activty

multiple choice single answer


question this question is from the case study "mr. nitin chandra" : product benefit of silver plated bronze
products is :-
correct answer they are within reach of middle class
your answer they are within reach of middle class

true/false
question this question is from the case study "chocolates" : kitkat & perk are available in all towns at
national level.
correct answer false
your answer true
select the blank
question this question is from the case study "price plus" : akai initiated
________ mania. correct answer exchange
your answer exchange

multiple choice multiple answer


question this question is from the case study "ray ltd." : what were the product differences in super &
crystal?
correct answer different formulation , different packaging
your answer different formulation , different packaging , different consumer

multiple choice multiple answer


question this question is from the case study "hotel black pearl" : in last 5/6 years the overall clientele
have reduced because :-
correct answer leaking taps & toilets , bugs & pests in rooms
your answer leaking taps & toilets , bugs & pests in rooms , lift not working

multiple choice single answer


question this question is from the case "coca-cola" : coke was considered as unethical because :-
correct answer they did not disclose the information they had
your answer they did not disclose the information they had

true/false
question this question is from the case study "anveshi - the rural development organisation" :anveshi had
special concern for women & underprivileged.
correct answer true
your answer true

multiple choice multiple answer


question this question is from the case study "bharat research development corporation " : what details
does project profile have?
correct answer product identification , types of machinery , raw material
your answer product identification , types of machinery , raw material

true/false
question this question is from the case study "cigarettes" : the company is educing the necotine content in
the cigarettes.
correct answer false
your answer true

select the blank


question this question is from the case study "u.p. mini computers" : up mini computers & zenith mini
computers entered in to a ________.
correct answer technical collaboration
your answer tie-up

multiple choice single answer


question this question is from the case study "amit & abhijit" : what was the main problem in selling
mushrooms nationally?
correct answer fast perishable
your answer costly transportation

true/false
question this question is from the case " seven species" : wto ruled that united states was wrong in
prohibiting import from three countries.
correct answer true
your answer true

multiple choice single answer


question this question is from the case study "second generation system" : what is the price premium
charged over first generation computers?
correct answer 1
your answer 2

true/false
question this question is from the case study "aqua-nova" :"aqua-nova" is a new brand of mineral water
selling very well in the institutional markets.
correct answer true
your answer true

multiple choice single answer


question this question is from the case study "saloni - chocolates" : becoming distributor of a specialty
candy was a case of :-
correct answer repositioning
your answer diversification
multiple choice multiple answer
question this question is from the case study "alcophin" :what promotional tools are used by medical
companies?
correct answer visual aid , product literature
your answer visual aid , product literature , tv campaign

select the blank


question this question is from the case study "second generation system" : the second generation of
computers was introduces in u.s.a. in the market in
early ________.
correct answer 1983
your answer 1981

multiple choice single answer


question this question is from the case study "chap-pals" : current competition of chap-pal is :-
correct answer leather shoose
your answer hawaii

multiple choice single answer


question this question is from the case study "amit & abhijit" :why did amit & abhijit ventured into
mushroom cultivation?
correct answer future scarcity
your answer good demand

multiple choice multiple answer


question this question is from the case study "surabhi drugs" :why was panchal replacing medical reps with
health workers?
correct answer less cost , improved reach
your answer less cost , improved reach

select the blank


question
this question is from the case study "bags & baggage's ltd." : bags & baggage ltd. always preferred to give
discounts to ________.
correct answer consumer
your answer consumer

multiple choice multiple answer


question this question is from the case study "mr. harish panjwani" :mr. harish had steady customers
because of :-
correct answer his sober temperament , reliable dealings , amiable nature
your answer his sober temperament , reliable dealings , amiable nature

multiple choice multiple answer


question this question is from the case study "mahesh pharmaceuticals" : what are the responsibilities of
propaganda stockiest?
correct answer distribute the medicines , get medicines prescribed by the doctors
your answer distribute the medicines , get medicines prescribed by the doctors

multiple choice single answer


question this question is from the case study "dye-gen" :what was the new use found of hair dye?
correct answer blackening the faces of criminals
your answer applying on buffalos

multiple choice single answer


question this question is from the case study "public distribution" :what is pds?
correct answer public distribution system
your answer public distribution system

select the blank


question this question is from the case study "the cold ice-cream company" : the marketing team felt that
the use of coupon will result in greater
________.
correct answer brand awareness
your answer brand awareness

select the blank


question this question is from the case study "roshni lamp makers ltd." : rlml wants to evaluate ________
for electronic ballast.
correct answer new product opportunities
your answer new product opportunities

multiple choice single answer


question this question is from the case study " bharat research development corporation " : what was the
main product of brdc?
correct answer processes developed by other laboratories
your answer pharma

true/false
question this question is from the case study "chocolates" : kitkat & perk are available in all towns at
national level.
correct answer false
your answer false

multiple choice multiple answer


question this question is from the case study "get-well medico" :what are the constraints in the new shop in
the city?
correct answer too small , too expensive
your answer too expensive , not near market

multiple choice single answer


question this question is from the case study "sugandha mouth fresheners" :what product segment is
sugandha in?
correct answer tobacco based products
your answer pan masala

match the following


question correct answer your answer

labour officer reports to


personnel officer
personnel officer

this question is from the case study "breweries products ltd." : asm
reports to
zonal officer
sales manager

zonal officer reports to


sales manager
divisional officer

asst. brew master reports to


brew master
brew master

multiple choice single answer


question this question is from the case study "saif runs" : what has led to cost reduction?correct answer
subsidies on medicine & feeds
your answer subsidies on medicine & feeds

match the following


questioncorrect answeryour answer

jagat stationary company


mumbai
mumbai

priya automobile situated in


pune
pune

astroid computer corporation


bangalore
bangalore

moonlight ltd.
manipal
manipal

multiple choice multiple answer


question this question is from the case study "mr. vikrant modi" : in what industry the product of this
company used as raw material?
correct answer chemical , pharmaceutical
your answer chemical , pharmaceutical

multiple choice single answer


question this question is from the case study "nature beauty products" :what is the raw material of musky?
correct answer musk-deer extract
your answer musk-deer extract

select the blank


question this question is from the case study "chocolates" :cdm tried to break ________ that chocolates
are only for children.
correct answer consumer mindset
your answer consumer mindset

multiple choice multiple answer


question this question is from the case "the real thing" : coke used think global act local policy by way of :-
correct answer locally manufacturing product , creating country/ region specific advertising , pricing the
product differently in different countries
your answer locally manufacturing product , creating country/ region specific advertising , pricing the
product differently in different countries

multiple choice multiple answer


question this question is from the case study "mr. hari prasad" : what was the analysis of the consultant?
correct answer prasad's technical knowledge was good , prasad could not deal with people
your answer prasad's technical knowledge was good , prasad could not deal with people

multiple choice multiple answer


question this question is from the case study " laxmi mills " : rajan chose to manufactured groundnut oil
because :-
correct answer commonly used in india , groundnut was grown widely in india
your answer commonly used in india , groundnut was grown widely in india

true/false
question this question is from the case study "ar sons" :ar sons has now reached a heights of big
corporates.
correct answer true
your answer true

multiple choice multiple answer


question this question is from the case study "paramount fertilisers" : why was the production of four
products suspended ?
correct answer they were uneconomical , seasonal , poor product life cycles
your answer they were uneconomical , seasonal , poor product life cycles

multiple choice multiple answer


question this question is from the case study "jagat stationary company" : what was planned as promotional
activities?
correct answer personal selling , phone calls , publicity literature
your answer personal selling , publicity literature , news paper ads

multiple choice single answer


question this question is from the case study "ashoka sports ltd." : why did ashoka not permit the slash of
price?
correct answer tamper the quality image
your answer tamper the quality image

true/false
question this question is from the case study "aqua-nova" :"aqua-nova" is a new brand of mineral water
selling very well in the institutional markets.
correct answer true
your answer true

true/false
question this question is from the case study "bharat research development corporation" : the major area
of dissent in case of brdc was lack of marketing data.
correct answer true
your answer true

true/false
question this question is from the case study "huge electronics" :due to matrix structure the functional &
project managers coexisted.
correct answer true
your answer true

true/false
question this question is from the case study "abc company" : the indian middle class is about 1/3rd of
population.
correct answer true
your answer true
multiple choice single answer
question this question is from the case study " tasty biscuits pune " : which market segment did the
management decided to tap?
correct answer children below 11 years
your answer children below 11 years

multiple choice multiple answer


question this question is from the case study "mr. rajiv goyal" : what was the responsibilities of product
manager?
correct answer sales , profits
your answer sales , profits

multiple choice single answer


question this question is from the case study "banarasidas" :what concept did banarasidas applied in
satisfying customers?
correct answer customisation
your answer customisation

true/false
question this question is from the case study "vacuum flasks" : if the movie flops the company ends with
huge inventory.
correct answer true
your answer true

multiple choice single answer


question this question is from the case study "mr. rajiv goyal" : who were the end users of the company?
correct answer industrial firms of all sizes
your answer housewives

select the blank


question this question is from the case study "shri krishnan ranganathan" : between 1978 & 1994 glow had
under gone six ________.
correct answer brand extensions
your answer brand extensions

select the blank


question this question is from the case study "saif runs" :the market can expand if the price is ________.
correct answer competitive
your answer competitive

select the blank


question this question is from the case study "the indo-foreign bank" : the indo foreign bank is a
________.
correct answer retail outlets
your answer retail outlets

multiple choice single answer


question this question is from the case study "ashoka sports ltd." :what is jit
policy?
correct answer just in time
your answer just in time

select the blank


question this question is from the case study "jagat stationary company" :the ________ manufacturing
cost per dozen diaries was rs 270/-.
correct answer variable
your answer total

multiple choice single answer


question this question is from the case study "saif runs" : the objective of coop society is :-
correct answer better service
your answer better service

multiple choice multiple answer


question this question is from the case study "sugandha mouth freshners" : what are two fears of the
company?
correct answer khushboo sales will reduce , sugandha is perceived as tobacco product
your answer sugandha is perceived as tobacco product , sugandha sales will eat up profits

true/false
question this question is from the case study "thompson & thompson" : the study showed that the market
for prickly heat powder is declining.
correct answer false
your answer false

true/false
question this question is from the case study "surabhi drugs" : the policy adopted by panchal was very
good for the company.
correct answer false
your answer false

multiple choice single answer


question this question is from the case study "channels of distribution" :how was test marketing done by
joshi & deshpande?
correct answer giving proto type in a service station
your answer giving proto type in a service station

multiple choice single answer


question this question is from the case study "tushar laboratories" : what was the unexpected move from
the giant?
correct answer price increase from 64 to 108
your answer price increase from 64 to 108

select the blank


question this question is from the case study "u.p. mini computers" : zenith suggested a research in india to
decide on ________.
correct answer product mix
your answer product mix

multiple choice single answer


question this question is from the case study "amit & abhijit" :why did amit & abhijit ventured into
mushroom cultivation?
correct answer future scarcity
your answer good demand

multiple choice multiple answer


question this question is from the case study "surabhi drugs" :why was panchal replacing medical reps with
health workers?
correct answer less cost , improved reach
your answer less cost , improved reach

select the blank


question this question is from the case study "bags & baggage's ltd." : bags & baggage ltd. always preferred
to give discounts to ________.
correct answer consumer
your answer consumer

multiple choice multiple answer


question this question is from the case study "mr. harish panjwani" :mr. harish had steady customers
because of :-
correct answer his sober temperament , reliable dealings , amiable nature
your answer his sober temperament , reliable dealings , amiable nature

multiple choice multiple answer


question this question is from the case study "mahesh pharmaceuticals" : what are the responsibilities of
propaganda stockiest?
correct answer distribute the medicines , get medicines prescribed by the doctors
your answer distribute the medicines , get medicines prescribed by the doctors

multiple choice single answer


question this question is from the case study "dye-gen" :what was the new use found of hair dye?
correct answer blackening the faces of criminals
your answer applying on buffalos

multiple choice single answer


question this question is from the case study "public distribution" :what is pds?
correct answer public distribution system
your answer public distribution system

select the blank


question this question is from the case study "the cold ice-cream company" : the marketing team felt that
the use of coupon will result in greater ________.
correct answer brand awareness
your answer brand awareness

select the blank


question
this question is from the case study "roshni lamp makers ltd." : rlml wants to evaluate ________ for
electronic ballast.
correct answer new product opportunities
your answer new product opportunities
multiple choice single answer
question this question is from the case study " bharat research development corporation " : what was the
main product of brdc?
correct answer processes developed by other laboratories
your answer pharma

true/false
question this question is from the case study "chocolates" : kitkat & perk are available in all towns at
national level.
correct answer false
your answer false

multiple choice multiple answer


question this question is from the case study "get-well medico" :what are the constraints in the new shop in
the city?
correct answer too small , too expensive
your answer too expensive , not near market

multiple choice single answer


question this question is from the case study "sugandha mouth fresheners" :what product segment is
sugandha in?
correct answer tobacco based products
your answer pan masala

match the following

question
correct answer your answer

labour officer reports to


personnel officer
personnel officer

this question is from the case study "breweries products ltd." : asm
reports to
zonal officer
sales manager

zonal officer reports to


sales manager
divisional officer

asst. brew master reports to


brew master
brew master

multiple choice single answer


question this question is from the case study "saif runs" : what has led to cost reduction?
correct answer subsidies on medicine & feeds
your answer subsidies on medicine & feeds

match the following


question correct answer your answer

jagat stationary company


mumbai
mumbai

priya automobile situated in


pune
pune

astroid computer corporation


bangalore
bangalore

moonlight ltd.
manipal
manipal

multiple choice multiple answer


question this question is from the case study "mr. vikrant modi" : in what industry the product of this
company used as raw material?
correct answer chemical , pharmaceutical
your answer chemical , pharmaceutical
multiple choice single answer
question this question is from the case study "nature beauty products" :what is the raw material of musky?
correct answer musk-deer extract
your answer musk-deer extract

select the blank


question this question is from the case study "chocolates" :cdm tried to break ________ that chocolates
are only for children.
correct answer consumer mindset
your answer consumer mindset

multiple choice multiple answer


question this question is from the case "the real thing" : coke used think global act local policy by way of :-
correct answer locally manufacturing product , creating country/ region specific advertising , pricing the
product differently in different countries
your answer locally manufacturing product , creating country/ region specific advertising , pricing the
product differently in different countries

multiple choice multiple answer


question this question is from the case study "mr. hari prasad" : what was the analysis of the consultant?
correct answer prasad's technical knowledge was good , prasad could not deal with people
your answer prasad's technical knowledge was good , prasad could not deal with people

multiple choice multiple answer


question this question is from the case study " laxmi mills " : rajan chose to manufactured groundnut oil
because :-
correct answer commonly used in india , groundnut was grown widely in india
your answer commonly used in india , groundnut was grown widely in india

true/false
question this question is from the case study "ar sons" :ar sons has now reached a heights of big
corporates.
correct answer true
your answer true

multiple choice multiple answer


question this question is from the case study "paramount fertilisers" : why was the production of four
products suspended ?
correct answer they were uneconomical , seasonal , poor product life cycles
your answer they were uneconomical , seasonal , poor product life cycles

multiple choice multiple answer


question this question is from the case study "jagat stationary company" : what was planned as promotional
activities?
correct answer personal selling , phone calls , publicity literature
your answer personal selling , publicity literature , news paper ads

multiple choice single answer


question this question is from the case study "ashoka sports ltd." : why did ashoka not permit the slash of
price?
correct answer tamper the quality image
your answer amper the quality image

true/false
question this question is from the case study "aqua-nova" :"aqua-nova" is a new brand of mineral water
selling very well in the institutional markets.
correct answer true
your answer true

true/false
question this question is from the case study "bharat research development corporation" : the major area
of dissent in case of brdc was lack of
marketing data.
correct answer true
your answer true

true/false
question this question is from the case study "huge electronics" :due to matrix structure the functional &
project managers coexisted.
correct answer true
your answer true

true/false
question this question is from the case study "abc company" : the indian middle class is about 1/3rd of
population.
correct answer true
your answer true

multiple choice single answer


question this question is from the case study " tasty biscuits pune " : which market segment did the
management decided to tap?
correct answer children below 11 years
your answer children below 11 years

multiple choice multiple answer


question this question is from the case study "mr. rajiv goyal" : what was the responsibilities of product
manager?
correct answer sales , profits
your answer sales , profits

multiple choice single answer


question this question is from the case study "banarasidas" :what concept did banarasidas applied in
satisfying customers?
correct answer customisation
your answer customisation

true/false
question this question is from the case study "vacuum flasks" : if the movie flops the company ends with
huge inventory.
correct answer true
your answer true

multiple choice single answer


question this question is from the case study "mr. rajiv goyal" : who were the end users of the company?
correct answer industrial firms of all sizes
your answer housewives

select the blank


question this question is from the case study "shri krishnan ranganathan" : between 1978 & 1994 glow had
under gone six ________.
correct answer brand extensions
your answer brand extensions

select the blank


question this question is from the case study "saif runs" :the market can expand if the price is ________.
correct answer competitive
your answer competitive

select the blank


question this question is from the case study "the indo-foreign bank" : the indo foreign bank is a ________.
correct answer retail outlets
your answer retail outlets

multiple choice single answer


question this question is from the case study "ashoka sports ltd." :what is jit policy?
correct answer just in time
your answer just in time

select the blank


question this question is from the case study "jagat stationary company" :the ________ manufacturing cost
per dozen diaries was rs 270/-.
correct answer variable
your answer total

multiple choice single answer


question this question is from the case study "saif runs" : the objective of coop society is :-
correct answer better service
your answer better service

multiple choice multiple answer


question this question is from the case study "sugandha mouth freshners" : what are two fears of the
company?
correct answer khushboo sales will reduce , sugandha is perceived as tobacco product
your answer sugandha is perceived as tobacco product , sugandha sales will eat up profits

true/false
question this question is from the case study "thompson & thompson" : the study showed that the market
for prickly heat powder is declining.
correct answer false
your answer false

true/false
question this question is from the case study "surabhi drugs" : the policy adopted by panchal was very good
for the company.
correct answer false
your answer false

multiple choice single answer


question this question is from the case study "channels of distribution" :how was test marketing done by
joshi & deshpande?
correct answer giving proto type in a service station
your answer giving proto type in a service station

multiple choice single answer


question this question is from the case study "tushar laboratories" : what was the unexpected move from
the giant?
correct answer price increase from 64 to 108
your answer price increase from 64 to 108

select the blank


question this question is from the case study "u.p. mini computers" : zenith suggested a research in india to
decide on ________.
correct answer product mix
your answer product mix

multiple choice multiple answer


question this question is from the case study "ashoka sports ltd."
:what are the expectations of ashoka from the retailers?
correct answer premium service , quality display
your answer large quantities , premium service , quality display

multiple choice multiple answer


question this question is from the case "general motors
asia-pacific" : with the global alliance the three car manufacturers in india can
:-
correct answer share each other's products , commonly buy
components , do cross branding
your answer share each other's products , commonly buy components ,
compete with each other

multiple choice multiple answer


question this question is from the case study "blue shield company"
:what offer is run by blue shield?
correct answer scheme for retailers , scheme for consumers
your answer scheme for retailers , scheme for distributors

multiple choice multiple answer


question this question is from the case study "tushar laboratories"
: the indian doctors were not using the life saving product due to :-
correct answer high price , fear for fatal reactions
your answer high price , non availability

true/false
question this question is from the case study "huge electronics"
:due to matrix structure the functional & project managers coexisted.
correct answer true
your answer true

multiple choice multiple answer


question this question is from the case study "mr. hari prasad" :
what was the analysis of the consultant?
correct answer prasad's technical knowledge was good , prasad could
not deal with people
your answer prasad's technical knowledge was good , prasad was
great manager

select the blank


question this question is from the case " seven species" : ________
groups were not happy with the judgement.
correct answer environmental
your answer social

true/false
question this question is from the case study "ar sons" :ar sons
has now reached a heights of big corporates.
correct answer true
your answer true
multiple choice single answer
question this question is from the case study "deepak
pharmaceuticals" : what regulation did mr. khanna introduced immediately after
joining?
correct answer checks with the orders
your answer checks with the orders

select the blank


question this question is from the case study "ray ltd." : the
________ was to be improved to protect chocolate from melting.
correct answer packaging
your answer formulation

match the following


question correct answer your answer

pratima ltd. wpdc-3 waterproof disposal camera wpdc-3 waterproof


disposal camera

marriott international international hospitality giant wpdc-3


waterproof disposal camera

sukhi and bhoopy brand name "s&b" brand name "s&b"

crunchy and crispy ltd. processed food business processed food business

multiple choice multiple answer


question this question is from the case study "detergents -
rajendra kulkarni" : what was the advantage of rajendra kulkarni's products
over competition to consumers?
correct answer less harmful to fabric , less price
your answer less harmful to fabric , less price , better perfume

match the following


question correct answer your answer

divya bhaskar the third gujarati daily newspaper to be launched to


create awareness for divya bhaskar & establish brand image

this question is from the case study "the marketing of divya bhaskar" :
pre launch activites & strategies to create awareness for divya bhaskar
& establish brand image order bookings crossed a record mark of 4 lac.

key fingings of survey their newspaper is average in all respects their


newspaper is doing poorly

post survey phase order bookings crossed a record mark of 2 lac. their
newspaper is average in all respects

multiple choice multiple answer


question this question is from the case study "huge electronics"
:who were the customers of the company?
correct answer government customers , military customers
your answer government customers , military customers , research
foundations

multiple choice single answer


question this question is from the case "laxmi mills " : the main
product benefit offered by kardi oil is :-
correct answer low cholesterol
your answer low cholesterol

select the blank


question this question is from the case study "suc seed plantation"
:m/s suc seed are innovator - manufacturers & not too expert in
________ technique.
correct answer marketing
your answer promotional

select the blank


question this question is from the case study " mr. anand" : sales
manager of abha ________ was thinking about the number of diaries to be
printed for 2004.
correct answer diaries
your answer diaries

select the blank


question this question is from the case study "the foods ltd" : the
motivational research stud was done to understand consumer attitude
towards ________.
correct answer breakfast cereals
your answer eating habits

multiple choice multiple answer


question this question is from the case study "a cooperative milk
union" :why couldn't the dairy get qualified people?
correct answer it was in rural area , rural area did not have urban
facilities
your answer it was in rural area , rural area did not have urban
facilities

select the blank


question this question is from the case study "u.p. mini computers"
: up mini computers & zenith mini computers entered in to a ________.
correct answer technical collaboration
your answer out sourcing

multiple choice single answer


question this question is from the case study "price plus" : what
is the offer under discussion in the case?
correct answer money back offer by akai
your answer brand associations

multiple choice single answer


question this question is from the case study "ashoka sports ltd."
:what is jit policy?
correct answer just in time
your answer just in time

multiple choice single answer


question this question is from the case study "dream launch of ford
escort" : what was the percieved difference between petrol & diesel
version of escort?
correct answer petrol is underpowered than diesel
your answer petrol is underpowered than diesel

select the blank


question this question is from the case study "vriddhi 2000" :
vikas 1000 is at ________ stage of product life cycle.
correct answer growth
your answer growth

select the blank


question this question is from the case study "breweries products
ltd." : as per company’s policy the probation was for ________ months.
correct answer six
your answer ten

multiple choice single answer


question this question is from the case study "the kellogg company"
: what promotional idea should be used by the ad agency?
correct answer advertising in soap opera
your answer advertising on tv

multiple choice single answer


question this question is from the case study "bags & baggages
ltd." :the company is facing problem because of what action of holyday
luggage ltd.?
correct answer dealer promotion scheme
your answer dealer promotion scheme

multiple choice single answer


question this question is from the case study "second generation
system" : what was the rapid change in the home computer market?
correct answer life reduced from 5 years to 2 years
your answer new designs were launched

true/false
question this question is from the case study "vacuum flasks" : the
company has state of the art plant with a japanese collaboration.
correct answer true
your answer true

true/false
question this question is from the case study "innovation &
improvisation" : 3 m encouraged everyone to become product champions.
correct answer true
your answer true

true/false
question this question is from the case study "mr. harish panjwani"
:rajesh feels that he should be more "business-like" in his approach.
correct answer false
your answer true

true/false
question this question is from the case study "air cool india ltd."
: the launch got delayed because the dealers were not ready.
correct answer false
your answer true

multiple choice single answer


question this question is from the case study "blue shield company"
:what problem is faced by benson & johnson?
correct answer retailers could not sell the stocks
your answer retailers could not sell the stocks

multiple choice multiple answer


question this question is from the case study "a poultry farm" :
what clauses were not met from the agreement?
correct answer equipment not delivered in 6 months , said
transportation was not used
your answer equipment not delivered in 6 months , higher money was
charged , inferior packaging was used

multiple choice single answer


question this question is from the case study "lubri - smooth ltd."
: as a promotional strategy the owner believes in :-
correct answer sampling
your answer sampling

true/false
question this question is from the case study "mr. harish panjwani"
:rajesh feels that he should be sentimental in his approach.
correct answer false
your answer false

multiple choice single answer


question this question is from the case study " bharat research
development corporation " : the main suggestion received by brdc is to :-
correct answer do a detail market research
your answer do a detail market research

multiple choice multiple answer


question this question is from the case study "sugandha mouth
freshners" : what are two fears of the company?
correct answer khushboo sales will reduce , sugandha is perceived
as tobacco product
your answer sugandha is perceived as tobacco product , sugandha
sales will eat up profits

select the blank


question this question is from the case study "air india" : air
india is constantly looking for ________.
correct answer newer ways to serve passengers
your answer newer ways to serve passengers

true/false
question this question is from the case study "ar sons" :mr sandeep
felt that internet plus mail order can attain popularity.
correct answer true
your answer true

select the blank


question this question is from the case study "thompson & thompson"
: the name was decided as thompson & thompson to encash the ________.
correct answer brand equity
your answer brand equity

select the blank


question this question is from the case study "rotomatic
electronics" : the company could expand the market due to attractive features &
________.
correct answer flexibility
your answer flexibility

multiple choice multiple answer


question this question is from the case study "scripto" : who are
the competitors of scripto?
correct answer bic , paper mate
your answer bic , paper mate , samrat

multiple choice multiple answer


question this question is from the case study "tabeffer india" :
what are the product advantages of lorino?
correct answer no inconvenience of mixing , no disposing off the
package
your answer very economical , easily available

true/false
question this question is from the case study "business equipments
ltd." :the dealer felt that business equipments will not loose the
business.
correct answer false
your answer true

multiple choice single answer


question this question is from the case study "old spice" : heavy
reliance on single alcohol based product was risky because :-
correct answer alcohol have erratic supplies
your answer alcohol is hazardous

true/false
question this question is from the case study "hotel black pearl"
:since the opening of 'saphire' the business of black pearl is
remarkably affected.
correct answer true
your answer true