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Marketing PIMS

in your Country

Jackie Gladden
MC Dean

https://members.pims.org
Fundamentals
of Marketing

Themes in Marketing

“Four P’s” cover:


• Where
• What
• Who
• How

https://members.pims.org Slide 2
Place – the “Where”
• The Access to PIMS

• Euro-Atlantic and PfP Community

• YOU are the voice of PIMS

https://members.pims.org Slide 3
People – the “Who”
• The Target Audience

• Stakeholders

• Customers

• End Users

https://members.pims.org Slide 4
30 Second
Elevator Speech
• Technique to network

• Informal dialogue

• Trigger interest in your work

https://members.pims.org Slide 5
Product – the “What”

The Solution

1. Know the
technology

3. Understand the
concepts

5. Integrate the
processes

https://members.pims.org Slide 6
Promotion – the
“How”

https://members.pims.org Slide 7