James Watt College Centre for the Creative Industries Music Industry Promotions (DJ2R 34


Student Exercise 3
BARB (Broadcasters’ Audience Research Board) is the organisation responsible for providing the official measurement of UK television audiences. BARB publish viewing figures for UK television channels & individual programs and this information can be accessed via their website: www.barb.co.uk After your lecturer has instructed you on how to navigate this site you have to retrieve the viewing figures for the following television channels.

Television channel

Weekly reach in 000’s

Weekly reach %

BBC 1 BBC 2 ITV 1 Channel 4 Channel 5 Sky 1 4Music Kerrang Kiss MTV MTV Rocks MTV Base MTV Dance MTV Hits NME Q Scuzz Smash Hits The Box VH-1

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