Matthew J.

Arts, Marketing Manager Portfolio Example 2007 Annual Association Law Symposium ASAE & The Center’s Annual Association Law Symposium is a great example of the smaller education events we offer. Held annually in Washington, DC, a predictable number of attendees are all but guaranteed, and the content usually reflects recent changes in association law. While the 2007 conference did not deviate too much in terms of content, the client wanted to shake things up a bit with the marketing and design to attract our younger professional members. These ‘emerging leaders’ are quickly becoming a primary audience for ASAE & The Center programs, but how to get their attention for such a conservative subject? The answer was a design that was fun and engaging, while conveying the theme of law and education. The blackboard and font choice complimented the soft hue of the brand art, and our members responded well. 17% of attendees were identified as young professionals, which was viewed as a true success.

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