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McGraw-Hill/Irwin

© 2006 The McGraw-Hill Companies, Inc., All

. Inc.2 Chapter 2 Product Design and Development McGraw-Hill/Irwin © 2006 The McGraw-Hill Companies. All .

All . Inc.3 OBJECTIVES Product Development Process  Economic Analysis of Development Projects  Designing for the Customer  Design for Manufacturability  Measuring Product Development Performance  McGraw-Hill/Irwin © 2006 The McGraw-Hill Companies..

Inc.. All      McGraw-Hill/Irwin .4 Typical Phases of Product Development  Planning Concept Development System-Level design Design Detail Testing and Refinement Production Ramp-up © 2006 The McGraw-Hill Companies.

. Inc. All .5 Economic Analysis of Project Development  Using measurable factors to help Costs determine: – Operational design and development decisions – Go/no-go milestones  Building a Base-Case Financial Model – A financial model consisting of major cash flows – Sensitivity Analysis for “what if” questions McGraw-Hill/Irwin © 2006 The McGraw-Hill Companies.

. All . Inc.Designing for the Customer House of Quality 6 Quality Function Deployment Ideal Customer Product Value Analysis/ Value Engineering McGraw-Hill/Irwin © 2006 The McGraw-Hill Companies.

7 Designing for the Customer: Quality Function Deployment  Interfunctional teams from marketing. and manufacturing Voice of the customer House of Quality   McGraw-Hill/Irwin © 2006 The McGraw-Hill Companies.. Inc. All . design engineering.

Window X X Engineering Im po Characterist Cu st. used to matrix.. rtan ics Customer ce to Requirements Easy to close 7 * Strong positive Positive Negative Strong negative X = Us A = Comp. Easy to open 3 XAB A XB X A B Doesn’t leak in rain 3 No road noise 2 Importance weighting Target values 5 Reduce energy level to 7. engineering goals. Maintain current level Maintain current level 10 6 6 9 2 3 Relationships: Strong = 9 Medium = 3 Small = 1 Technical evaluation 4 3 (5 is best) 2 1 B A X BA X B A X B X A BXA BA X ©The McGraw-Hill Companies. used to translate them into translate them into operating or operating or engineering goals. Inc.5 ft/lb Maintain current level Reduce force to 9 lb.5 ft/lb. Trans. A B = Comp. 2004 . Reduce energy to 7. B (5 is best) 1 2 3 4 Competitive evaluation 5 X X AB AB Stays open on a hill 5 Customer Customer requirements requirements information forms information forms the basis for this the basis for this matrix.Designing for the Customer: The House of Quality Correlation: X X X X 8 Water resistance Energy needed to close door Door seal resistance Check force on level needed Energy ground door to open Accoust.

Inc..Designing for the Customer: Value Analysis/Value Engineering  9 Achieve equivalent or better performance at a lower cost while maintaining all functional requirements defined by the customer – Does the item have any design features that are not necessary? – Can two or more parts be combined into one? – How can we cut down the weight? – Are there nonstandard parts that can be eliminated? McGraw-Hill/Irwin © 2006 The McGraw-Hill Companies. All .

10 Design for Manufacturability  Traditional Approach – “We design it. you build it” or “Over the wall”  Concurrent Engineering – “Let’s work together simultaneously” McGraw-Hill/Irwin © 2006 The McGraw-Hill Companies. All . Inc..

does the part move relative to all other parts already assembled? Must the part be of a different material or be isolated from other parts already assembled? Must the part be separate from all other parts to allow the disassembly of the product for adjustment or maintenance? McGraw-Hill/Irwin © 2006 The McGraw-Hill Companies..11 Design for Manufacturing and Assembly  1. 3. Greatest improvements related to DFMA arise from simplification of the product by reducing the number of separate parts: During the operation of the product. 2. All . Inc.

. Of new products introduced Dimension Time-to-market Time-to-market ••Timeto market introduction Time to market introduction ••Numberstated and number completed Number stated and number completed ••Actualversus plan Actual versus plan ••Percentageof sales from new products Percentage of sales from new products 12 Productivity Productivity ••Engineeringhours per project Engineering hours per project ••Costof materials and tooling per project Cost of materials and tooling per project ••Actualversus plan Actual versus plan ••Conformance-reliabilityin use Conformance-reliability in use ••Design-performanceand customer satisfaction Design-performance and customer satisfaction ••Yield-factoryand field Yield-factory and field Quality Quality McGraw-Hill/Irwin © 2006 The McGraw-Hill Companies.Measuring Product Development Performance Measures Performance ••Freq. Inc. All .Of new products introduced Freq.

.13 End of Chapter 2 McGraw-Hill/Irwin © 2006 The McGraw-Hill Companies. Inc. All .

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