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Advertising budget Advertising budget

Advertising budget is a plan Ior the


company`s Iuture advertising
expenditures
Advertising budget Advertising budget
Advertising is an extremely vital Iorce in
the success oI the marketing programs
Government and social welIare
organizations use advertising
Advertising is expensive marketing tool.
Advertising budget Advertising budget
n any company ,Ior a given marketing
program ,an adequate advertising input is
necessary.
Budget does both planning and control oI
advertising expenditure.
very advertisement is a long term
investment in the image oI a brand
ethods of determining ethods of determining
advertising appropriation advertising appropriation
!ercentage-oI-sales Method
Advertising objective-and-task Method
All you can AIIord
Competitive parity Method