DEMAND FOR GOLD JEWELS Click to edit Master subtitle style IN DINDIGUL DISTRICT AN ASSESSMENT

Presented by, V.Kaveri S.Jenifer Suhirtha

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INTRODUCTION

high during the mughal empires reign between the 1500 to the mid 1700s. This not only signified the place of gold in the Indian culture, but also dignified the gold embedded jewellery as an integral part of the typical Indian appearance since centuries.

Indias edit Master subtitle reached its Click to gold and jewellery usestyle

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STATEMENT OF THE PROBLEM

beauty and wealth, while enhancing ones appearance and symbolizing the importance of wealth, it was also seen as a wise financial investment. These are the two major factors that have popularized gold amongst rich and poor; rural and urban and all.

A part edit Master subtitle style Click tofrom gold being an expression of

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THE OBJECTIVES

consumres of gold jewels. To asses the demand for gold jewels. To find out the reasons for the purchase and utilization of gold jewels. To identify the factors infuencing the demand for gold jewels. To trace out the problems(if any) in buying, using, selling and exchanging of gold jewels. To seek the opinions of the consumer for raising the consumption of gold jewels.
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To present the socio subtitle style Click to edit Master economic profile of the

METHODOLOGY
The present research exercise is an empirical study based on both secondary and primary data focusing on the focusing on the demand for gold jewels (pat, present, and future) by the consumers at the micro level.

Click to edit Master subtitle style

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SELECTION OF STUDY AREA

the incomes of the farmers are very high; The existence of vegetable market in the study area provides a reasonable price to the farmers and generates employment opportunities both in agriculture and in vegetable markets; Vegetable market decides and controls the price of vegetables, which are supplied to other parts of this state and the neighbouring state like Kerala. Moreover the study area is so popular in dairy products and financial chit companies. 4/15/12 The circulation of money in the hands of

The to edit Master subtitle style Click study areas seems to be an area, where

SELECTION OF RESPONDENTS

manageable samples size of 100 cross section of households spread over 57 villages of 5 firkas of the study area. These 100 cases are randomly chosen with due care by ensuring that they are the consumers of gold jewels and belong to different occupational groups covering both rural and urban areas within the study taluka. The head of the sample households are the respondents of the present study.
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Due to edit Master subtitle style Click to time constraints, it is decided to have a

MAJOR GOLD PRODUCERS OF THE WORLD

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COUNTRY SOUTH AFRICA USA AUSTRALIA CHINA CANADA RUSSIA PERU
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PRODUCTION OF GOLD(in tonnes) 428.3 353 295.7 175 153 144 133

DEMAND FOR GOLD- PAST(10 YEARS)

Click to editNo.of times Quantity(in Percentage Master subtitle style Annual
family purchased sovereign) income( in rs.000) < 50 50-100 100-150 150-200 >200
Total

75 171 114 72 127

559

196 588 330 213 542

1869

10.48 31.46 17.66 11.40 29.00

100.00

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DEMAND FOR GOLD JEWELSPRESENT

Annual family income( in rs.000) <50 50-100 100-150 150-200 >200 Total

Click to edit Master subtitle style

16 14 4 3 9 34 10 23 5 6 12 56 51.00 43.20 23.00 14.00 15.40 146.60 34.79 29.47 15.69 09.55 10.50 100.00

No. Of No. Of womens Total demand respondents buy in the family (in sovereign) jewels

percentage

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DEMAND FOR GOLD JEWELSPROJECTED

YEARS DEMAND Click to edit Master FOR subtitlePERCENTAGE style GOLD( IN SOVEREIGN) 2009 2010 2011 2012 2013 TOTAL 63.4 45.0 40.8 27.0 44.0 220.2 28.79 20.44 18.53 12.26 19.98 100

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DEMAND FOR GOLD : PAST, PRESENT AND FUTURE

PARTICULA DEMAND No. Of House Households RS FOR holds GOLD( IN SOVEREIGN Total ) women Click to edit Master subtitle style Per household demand (in gm)

PAST559.0 ACTUAL(10 YRS) PRESENT- 161.6 ESTIMATED (1 YR) FUTURE220.2 ESTIMATED (5 YRS)

100

403

204

4.47

34

145

56

38.02

14

57

31

25.17

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CONCLUSION

Click to edit Master subtitle style The study concludes that the

demand for gold / gold jewels is forever. Gold, the yellow metal is bright. Gold jewels give brightness to those who wear, the value for gold is immense forever.

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