Presented by: Ruchita Bhaiya Gaurav Chandorkar Godson Rathnaraj Geetanjali Johar Anamika Modi Suryaprakash Niranjan Deepika Tipre

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Topics covered Introduction  Company profile  Objectives and Scope  Data Analysis and Interpretation  Limitations  Conclusion  .

purchasing and disposing of products and services that they expect will satisfy their need is consumer behavior. evaluating. . Consumer Behavior entirely focuses on how individuals make decisions to spend their available resources.Introduction  Consumer behavior: The Behavior which is displayed by the consumer while searching.

Big bazaar – Hyper Market It was established in 2001 Employees around 40. food products. is India‟s leading organization and Big Bazaar is one of its largest retail outlet. electronic goods Attracts customers with the tagline :”Isse sasta aur acha aur kahin nahi “ .000 It is a departmental stores which sells different products. furniture. It is a chain of shopping malls in India with 150 stores across India It also offers a wide arrange of merchandise fashion& approach.Company Profile         Future Group (India).

 The project comprises the various behavior of customers . .Objectives and Scope  To analyze consumer behavior.the pre and post behavior of customers when they shop.

Data Analysis & Interpretation  Data was collected by filling the questionnaire by the customers. .  Following were the questions asked.

of Respondents (%) . of Respondents (in no.) Yes 100% 50 No 0% 0 Do you visit 120% 100% 80% 60% 40% 20% 0% Yes No No.1. Do you Visit mall? Do you visit No. of Respondents (%) No.

) 60% 20% 4% 16% 30 10 2 8 Prefer to visit malls 16% 4% Friend Spouse Colleagues 20% 60% Alone .2. With whom do you prefer to visit the mall ? Prefer to visit malls Friend Spouse Colleagues Alone No of respondents (%) No of respondents (in no.

How much time you spend in a mall? Hour 1-2 hrs More than 3 hours 30% 15 Time spent on visiting malls No of respondents No of respondents 20% 10 50% 25 Time spent on visiting malls 30% 20% Hour 1-2 hrs More than 3 hours 50% .3.

4.Does the person with whom you visit mall influence you? Person who influence No of respondents No of respondents Person who influence Yes 40% 20 no 60% 30 Person who influence 70% 60% 60% 50% 40% 40% No. of Respondents (%) 30% 20% 10% 0% Yes No .

Do you visit the mall. by advertising influence? Advertiseme Yes nt influence No Sometimes Cant say No of respondents No of respondents 40% 20 24% 12 16% 8 20% 10 Advertisement influence 20% 40% Yes No 16% 24% Sometome yes Can‟t say .5.

6.Why do you choose mall for shopping? Choosing malls for shopping Less time economical brands variety quality All convenient under one roof 8% 14% 6% 8% No of 14% responden ts No of 7 responden ts 24% 26% 12 13 4 7 3 4 Choosing malls for shopping Less time Economical Brands Variety Quality All under one roof Convenien .

Availability of data Most of the departments were not in favor of us conducting the survey inside their premises as it would disturb their customers.   . the key areas were aptly covered. However.Limitations  Time constraint The allotted time to conduct the survey was 1 days. Therefore it became a bit difficult to cover the entire store. Non-interest. „Non-willingness of the respondents to answer the questionnaire was also a hurdle. poor response. Reliability of data Reliability of data always remains a prime concern when humans are surveyed. inability to think instantly and biased customers.

with whom and how long they need to buy a wide range of products.Conclusion Through the survey it was found that most of the people preferred to shop at malls.  When. why .  Study of consumer buying behavior.  .

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