which reflects provisions of voice and data over mobile phones. The name Vodafone originates from “Voice Data Fone”. . which was a subsidiary of Racal Electronics’ Plc. Founded in 1984 as Racal Telecom Ltd. to become an independent company as Vodafone Group Plc. On 16 September 1991 Racal Telecom was demerged from Racal Electronics Plc.Evolution      World’s largest mobile telecommunications company. The business operates in 26 countries worldwide.

The total market capitalization of the Company as on 31st December 2008 is approximately 74 billion pounds.  .1 billion.  The current CEO of Vodafone Group is Vittorio Colao.  On 21 september’ 2007 vodafone enters Indian market by acquiring hutch essar for us$ 11.

Branding strategies at different stages.. Use of pug and slogans such as “happy to help”.mp4 ad\happy to help. ad\hutch is now vodafone.mpg  .

The ad was created to promote the VAS(value added service) like beauty alerts.cricket alerts and was a huge hit.wmv  .flv  ad\vodafone_beauty_tips.Use of zoo zoo.  ad\Vodafone Cricket commentary with the ZooZoos..

mp4  .wmv  ad\VODAFONE 4.Other promotions through ads ad\vodafone_number.

.  HUL was ranked number two. Nokia and PepsiCo occupied  the next three slots. Vodafone emerged as the most admired marketer in India.Brand equity IMRB conducted on behalf of Brand Equity. while Bharti Airtel.

Thank you .

7.65:791.'4.3 %.34: .6515.93...9.:56.

Sign up to vote on this title
UsefulNot useful