Scheme of Examination
MASTER OF BUSINESS ADMINISTRATION (M B A)
Academic Session 2010-2011 Onwards
GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY
GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY
Kashmere Gate, Delhi - 110 403(INDIA). www.ipu.ac.in
w.e.f. Academic Session 2010-2011
GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, DELHI
MASTER OF BUSINESS ADMINISTRATION (MBA)
Criteria for Internal Assessment
The internal assessment of the students (out of 40 marks) shall be as per the criteria given below: 1. Class Test-I 15 marks
(Will be a written test to be conducted on the date communicated by the University for the Class Test – I, except for the Fourth Semester where the dates will be decided by the concerned institutes/school).
2. Class Test-II* (Individual Term Paper/Written Assignment/Project/ Conduct of Practical and Practical File /OB Practical and Practical file 3. Individual Presentation/Viva-Voce/Group Discussion -
*Record to be maintained by faculty and made available to the examination branch of the University, if required.
2 w.e.f Academic Session 2010-2011
GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, DELHI
MASTER OF BUSINESS ADMINISTRATION (MBA) FIRST SEMESTER
Code No. MS 101 MS 103 MS 105 MS 107 MS 109 MS 111 MS 113 MS 151 Paper Management Process & Organizational Behaviour Decision Sciences Managerial Economics Accounting for Management Information Technology Management Business Communication Business and Legal Environment Information Technology Management Lab Total L T/ Credits P 4 4 4 4 4 4 4 4 3 3 4 4 4 4 2 1 27 2 28
3 w.e.f Academic Session 2010-2011
GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY.f Academic Session 2010-2011
MASTER OF BUSINESS ADMINISTRATION (MBA) SECOND SEMESTER
Code No.e. Innovation and Change Financial Management Marketing Management Business Research Operations Management Human Resources Management e-Business Managerial Skills Development (NUES)* Total
* NUES: NON UNIVERSITY EXAMINATION SYSTEM
L T/ Credits P 4 4 4 4 4 4 4 4 4 4 4 4 4 4 2 2 30 30
4 w. MS 102 MS 104 MS 106 MS 108 MS 110 MS 112 MS 114 MS 116 Paper Management of Technology.
Compensation Management MS 227 .
LIST OF ELECTIVES I. All students must specialize in one major and one minor area.Network Applications and Management MS 239 . 2.International Economics
5 w.International Business Environment MS 243 . DELHI
MASTER OF BUSINESS ADMINISTRATION (MBA) THIRD SEMESTER
Code No.Consumer Behavior MS 211 . and Documentation MS 245 . Import Policies. HUMAN RESOURCE MS 225 . FINANCE MS 217 .Systems Analysis and Design MS 235 .Financial Markets and Institutions MS 221 .Training and Developments Systems and Practices MS 231 .Industrial Relations and Labor Laws MS 229 . Three elective papers must be taken in the third semester and two elective papers in the fourth semester from the area selected for major specialization. Procedures.f Academic Session 2010-2011
. (This paper is based on MS 239 and is part of it) V. MARKETING MS 209 .e.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY.WTO and Intellectual Property Rights MS 247 .Database Management Systems MS 251 . institutes must encourage tie up with foreign supervisor along with internal supervisor for International exposure. 3.Enterprise Resource Planning MS 237 .International Marketing MS 215 – Services Marketing II. INFORMATION TECHNOLOGY MS 233 . For Project Dissertation. INTERNATIONAL BUSINESS MS 241 .Security Analysis and Investment Management MS 223 – Corporate Tax Planning III.Sales and Distribution Management MS 213 .Database Management Systems Lab. Five papers must be taken for the major area and three papers for the minor area of specialization.Performance Management IV.International Financial Management MS 219 . MS 201 MS 203 MS 205 MS-207 Paper Summer Training Report Management of International Business Information Systems Management Entrepreneurship and Small Business Management Elective – I Elective – II Elective – III Elective – IV Elective – V Total L T/ Credits P 4 4 4 4 4 4 4 3 3 3 3 3 3 3 3 3 3 27 31
Acquisitions and Corporate Restructuring MS 224 .
IV.Knowledge Management INTERNATIONAL BUSINESS MS 244 .Organizational Development MS 232 . MS 202 MS 204 MS 206 MS-208 Paper Project Dissertation Business Intelligence and Applications Strategic Management Corporate Social Responsibility.Internet Marketing FINANCE MS 220 .Distribution and Logistics for International Business MS 248 .GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY.Insurance and Risk Management MS 226 .Behaviour Testing & Counseling INFORMATION TECHNOLOGY MS 236 – Front End Design Tools MS 252 – Front End Design Tools Lab.International Business Negotiation
II.f Academic Session 2010-2011
.Financial Derivatives HUMAN RESOURCE MS 228 . (This paper is based on MS 230 and is part it) MS 242 . Human Values & Ethics Elective – I Elective – II Elective – III Total L T/ Credits P 6 3 3 3 3 3 3 3 3 3 3 3 3 18 24
Note: Syllabus for the Fourth Semester papers shall be completed by March 31 every year and for the remaining period the students
shall continue to work on the assigned project dissertation.
V. MARKETING MS 212 – Retail Management MS 214 .
III.Web Technologies MS 254 – Web Technologies Lab.Advertising and Brand Management MS 216 – Rural and Social Marketing MS 218 . DELHI
MASTER OF BUSINESS ADMINISTRATION (MBA) FOURTH SEMESTER
Code No.Software Project Management MS 240 .
Total Credits = 113 To obtain the degree a student shall require 104 Credits.Global Competitiveness and Strategic Alliances MS 246 .
LIST OF ELECTIVES I.Project Planning and Analysis MS 222 .Team Building in Organizations MS 234 .Foreign Language MS 250 .Strategic & International Human Resource Management MS 230 . (This paper is based on MS 226 and is part it) MS 238 .e.Mergers.
f Academic Session 2010-2011
its processes and behavioral dynamics in organizations. Models of OB. Attitudes. (14 Hours) Organizational Behaviour Lab (Optional for Internal Assessment only): Since Organizational Behavior as a subject can be better understood through practical learning of behavioral measurement. Course Contents Unit I Introduction to Management: Meaning and Nature of Management. Management by Objectives Management and Society: The External Environment. Organizational Culture and Climate. OB Trends.4
Objectives: This course is designed to expose the students to fundamental concepts of management.e. DELHI
MASTER OF BUSINESS ADMINISTRATION (MBA) Management Process & Organizational Behaviour
Course Code: MS 101 L . Interpersonal Behaviour and Relations. Leadership Theories and Styles. Organizational Change and Development. Stress and Its Implication on Management Practices. so an OB lab can be introduced in the course. Emotions. Problem Solving and Decision Making. Directing-Principles and Process. A practical file should also be prepared by the students. Personality. (14 Hours) Unit II Process of Management: Functions of Management: Planning-Process and Techniques. Learning. OrganizingProcess and Organizational Structure. Politics. Conflict and Negotiation. Managerial Skills. Power.4. The student can be made to perform any two of the following Organizational Behavioral Tests. (14 Hours) Unit IV Individual & Group Behaviour and Process in Organization: Individual Determinants of OB: Perception. Controlling-Process and Techniques. (14 Hours) Unit III Fundamentals of Organizational Behaviour: Introduction and Meaning. Tasks and Responsibilities of a Professional Manager.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Social Responsibility. • • • • • • • • 16 PF FIRO-B Interpersonal Adjectives Scale MBTI Multidimensional Assessment of Personality Conflict Resolution Mode Inventory (Thomas – Kilmann) Multi Dimensional self Esteem Inventory Assessing Personality & Social Behaviour – The social value & attitude scales
8 w.f Academic Session 2010-2011
. Transactional Analysis. Motivation-Theories and Practices. and Ethics: An Overview. Managerial Communication. Evolution of Management (in India and Abroad). Group Dynamics and Work Teams. Emergence of OB as a Discipline. Credits .
Green Berg. Robbins. Organizational Behaviour.L. D. (2007)..Prentice-Hall of India. (2006) Organizational Behaviour. 2. Edward Freeman Daniel R Gilbert Jr. S. J. Tata McGraw Hill 5.. J. and Baron.. R. Management 6TH Ed. Pearson Education. Reference Books 1. Judge. M.G. Mcshane.. 2. (2009).R. Organizational Behaviour.A.A. George. 3.A. Prentice Hall of India.
9 w.R. M. Behaviour in Organization. & Gardner. & Jones.P. Understanding and Managing Organizational Behaviour 5th Edition. Pearson Education. (2010). R. S. Management and Organizational Behavior. J.. Sanghi. James A. 10th Edition.f Academic Session 2010-2011
. J.Text Books 1. Pierce. S (2009). R. Sharma.e. T. (2008).. Stoner. Wiley 4. Von Glinow. Schermerhorn. . Cengage Learning. G.L.F.
Macmillan. Queuing model . 2. Richard Levin and DS Rubin (2009) Statistics for Management. Test for Optimality. Operations Research: Theory and Applications. Network Analysis . Gupta. Wiley-India.
10 w. Uncertainty and Risk. Sultan Chand and Sons. ME Hanna and TN Badri (2009) Quantitative Analysis for Management. Assignment problems.P. Sharma. Pearson Prentice Hall. Game Theory . Ken Black (2009) Business Statistics: For Contemporary Decision Making. 4th ed.P.M/M/1/ /FIFO.K. S. Course Contents Unit I (20 hours) Descriptive Statistics . Correlation and Regression . Probability Distributions . (2009). M. Reference Books 1.Decision under Certainty. Measures of Central Tendency and Variation. 4. Barry Render.P.e. 10th edition. Duality. Graphical and Simplex Method.Pure and Mixed strategies. Theorems. Unit IV (12 hours) Transportation Problems .Simple.f Academic Session 2010-2011
. Unit II Linear Programming – Formulation. (2009) Business Statistics. 5th edition. 15th edition.Initial Basic Feasible Solution. J.Presentation of Data.PERT and CPM. Decision Tree analysis. RM Stair.GURU GOBINDSINGH INDRAPRASTHA UNIVERSITY.Discrete and Continuous. Dominance and Algebraic Methods. 3. Gupta. & Gupta M. 7th edition.4
Objectives: To expose students to quantitative techniques in management decision making. (12 hours)
Unit III (12 hours) Decision Theory . DELHI
MASTER OF BUSINESS ADMINISTRATION (MBA) Decision Sciences
Course Code: MS 103 L . Textbooks 1. Bayes’ Rule. (2009) Operations Research for Management. Probability Concepts. Pearson Education. 2.4 Credits .
2.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Prisoner’s Dilemma – Price and Non-price Competition. Lila (2006). (14 Hours) Unit II Demand Analysis and Theory of Production: Demand Function. 8th Editon. Applications of Demand Analysis in Managerial Decision Making. Optimal Combination of Inputs.K. Law of Diminishing Marginal Utility. C. Short Run and Long Run Production Analysis. Recent Developments in Indian Economy. 1st edition. Economic Growth and Development. Managerial Economics. McGraw Hill Co. Inflation: Meaning. 4. Managerial Economics. The course will also look at recent developments in business in the context of economic theory. precepts. Theories. 3. 6th Edition. Monopoly. H. 9th edition. Managerial Economics in a Global Economy. Fundamentals of Managerial Economics. Mark (2009). Cengage Learning. Dale B. Role of Managerial Economics in Decision Making. (14 Hours) Text Books 1. Monopolistic Competition and Oligopoly. Pearson Education
11 w.. Revenue curves. Reference Books: 1. Cases. Economies of Scale and Economies of Scope.. Elasticity of Demand. Determinants of Economic Development. 2nd Edition. D. Petersen.(2006). S. Determinants of Demand. Cris. 9th edition. Managerial Economics. Oxford University Press. Strategic Behaviour of Firms and Game Theory:. Atmanand (2008). DELHI
MASTER OF BUSINESS ADMINISTRATION (MBA) Managerial Economics
Course Code: MS 105 L . Christopher R Thomas & S Charles Maurice (2008). John Wiley & Sons. (2008). Managerial Economics: Analysis.f Academic Session 2010-2011
. and Control Measures. Truett. tools and techniques in evaluating business decisions taken by a firm. Opportunity cost Principle. 2. Truett Lila J. Scope and Significance of Managerial Economics. Production Possibility Curve. Salvatore. Excel Books. and Truett J. Incremental Concept. Cardinal and Ordinal Approaches to Consumer Behaviour: Equi-Marginal Principle. Demand Estimation and Forecasting. L W and Jain.4 Credits – 4
Objective: The course is aimed at building a perspective necessary for the application of modern economic concepts. Problems. Course Contents Unit I Introduction: Nature. Methods of Measurement of National Income. (14 Hours) Unit IV Introduction to Macro Economics: Nature and Importance. Hirschey. Market Structures: Price-Output decisions under Perfect Competition.e. Theory of Production: Production Function. its Relationship with other Disciplines. (14 Hours) Unit III Theory of Cost and Market Structures: Traditional and Modern Theory of Cost in Short and Long Runs. Applications in Managerial Decision Making.Nash Equilibrium. Isoquants. Indifference Curve Analysis.
Material Cost Accounting. Standard Costing and Variance Analysis. Arora.
12 w. Course Contents Unit I Nature of Accounting Information: Scope and Nature of Accounting. 13th Edition. Management Accounting for Decision Making and Control. DELHI
MASTER OF BUSINESS ADMINISTRATION (MBA) Accounting for Management
Course Code: MS 107 L-4 Credits . Trading Account. (14 Hours) Unit II Cost Accounting: Objectives. Minimum Level. Duray. (2004). Inventory Valuation. N. Target Costing. (14 Hours) Unit IV Decision Making Techniques: Cost Volume Profit Analysis. Iitner(2009). Rectification of Error.Khan and P. Job and Contract Costing. EVA. Performance Budgeting. Remuneration and Incentive Schemes. (14 Hours) Text Books 1. Perpetual Inventory Control. Accounting concepts. Cost Accounting. (2008). Tata Mc Graw Hill.Horngren.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. M. Life Cycle Costing. Overhead Cost Allocations. Manufacturing Account. Datar. EOQ. Edition 5. The course also familiarizes the students with the basic cost and management accounting concepts and their applications in managerial decision making. Fixed and Flexible Budgets. Zero Based Budgeting. Classification of Capital and Revenue. Financial Leverage. Preparation of Final Accounts. Journalisation. Profit Planning. Principles & Standards. Contents of Corporate Annual Reports with Annexures.K. Cengage Learning.4
Objectives: The course aims at enabling students to understand the basic accounting principles and techniques of preparing & presenting the accounts for users of accounting information. Colin. Fixed Assets and Depreciation Accounting. Reference Books 1. Rajan. Uniform Costing. 10th Editon. Introduction to Activity Base Costing. 2. Setting of Reorder Level. 6th Edition.Jain (2010) Management Accounting. Over and Under Absorption. Vikas Publishing House.f Academic Session 2010-2011
. Operating Leverage and Combined Leverage. Pearson Education. Accounting Cycle. Foster. Profit and Loss Account. Preparation of Cost Sheet.e. M. Subsidiary Books. Labour Cost Accounting. Ledger Posting. Classification of Budget. Cost Accounting. Balance Sheet (with adjustments). 2. Classification of Cost.A Managerial Emphasis. Balanced Scorecard. Preparation of Trial Balance. Reconciliation of Financial and Cost Accounting (14 Hours) Unit III Performance Evaluation Techniques: Introduction to Budgeting and Budgetary Control.Y. Maximum Level. Management and Cost Accounting. Operating Costing. Responsibility Accounting. ABC Analysis.
American Accounting Association. M. Accounting Theory and Practice. Periodicals 1.. 4. The Management Accountant
13 w. 2. 2nd Edition. Maheshwari. The Chartered Accountant The Institute of Cost and Works accountant of India. Sultan Chand & Sons. And Underdown B.3.f Academic Session 2010-2011
. S. Accounting for Management.N (2009). The Accounting Review Institute of Chartered Accountant of India.e. Glautier.W. (2010).E. Financial Times / Pearson. 3.
Emerging Trends in Information Technology. Communications Media. The Internet. Overview of Security Issues in Information Technology. 2. Pearson Education. Binary Arithmetic. Intranets and Extranets.
14 w. (8 Hours) Text Books 1.Functions of Operating Systems. ER Modeling. 2nd Edition.e. Integrity Constraints. SQL queries. Output Technologies. Introduction to Information Technology. Ephraim McLean. (14 Hours) Unit IV Functional and Enterprise Systems: Data. Intranet and Extranets: Operation of the Internet. John Wiley and Sons. DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) Information Technology Management
Course Code: MS 109 L – 3 P-0 Credits . (06 Hours) Unit II Computer Software: Application and System Software. Types of Operating Systems (Batch Processing. Multitasking. Multiprogramming and Real time Systems) DBMS: Traditional File concepts and Environment. Turban Efraim. Information Technology for Management Transforming organizations in the digital economy. Types of DataCommunication Networks. Concepts of Computer Networks.03
Objectives: The primary objective of this course is to familiarize the student with basic concepts of information technology and their applications to business processes. Creating Web Pages using HTML. Binary. Octal and Hexadecimal Number Systems. Turban.
Reference Books 1. Services provided by Internet. Number Systems and Arithmetic: Decimal. Computer Hierarchy. Assemblers. Introduction to information technology. Types of Data Models. Computer Memory and Mass Storage Devices. Basic Logic Gates. Network Architectures-The OSI Model. Database Management Systems Concepts. Physical Components of Information Systems. Course Contents Unit I Computer Hardware and Number System: . Compilers and Interpreters. Decision Making Process. Process of Software Development. Primary Network Topologies. James Wetherbe (2006).CPU. Classification of Information Systems. 4th Edition.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Input Technologies. Wiley India. Inter-Networking devices. (14 Hours) Unit III Data Communication and Networks: Concepts of Data Communication. Data Analysis using Spreadsheets Operating Systems. Rainer and Potter (2006). Information and Knowledge Concepts. World Wide Web. ITL Education Solutions (2009).f Academic Session 2010-2011
. Programming Languages and their Classification.
Computer Applications in Management. Fundamentals of Information Technology. Anmol Publications. 3. Brady and Ellen F Monk (2007). Saini A. K. Deepak Bharihoke. Fourth Annual Edition.f Academic Session 2010-2011
15 w. 4.e. Problem Solving Cases in Microsoft and Excel. Thomson Learning. (2009). Joseph A.2.and Pradeep Kumar (2003). 3rd Edition. Excel Books.
(10 Hours) Unit IV Other Communication Parameters: Negotiation Process & its Management. M. Effective Listening (d) Communicating in Teams (15 Hours) Applications of Communication (a) Writing a Summer Project Report (b) Writing CVs & Application Letters (c) Group Discussions & Interviews (d) The Employment Interview (14 Hours) Unit III Important Parameters in Communication (a) The Cross Cultural Dimensions of Business Communication (b) Technology and Communication (c) Ethical & Legal Issues in Business Communication (d) Mass Communication: Mass Communication & Promotion Strategies.f Academic Session 2010-2011
. 3. Tata McGraw Hill Publishing Company Ltd. Media Mix. Thill. J. Scot. DELHI MASTER OF BUSINESS ADMINISTRATION (MBA)
Business Communication Course Code: MS 111 L . Effective Business Communication. Importance and Role of Communication. Biztantra. Electronic Messages (b) Non-Verbal Communication (c) Oral Communication: Art of Public Speaking. Penrose et al (2009). Pearson. This course will help students in understanding the principles & techniques of business communication.e. (2009). Contemporary Business Communication. New Delhi.V. Advertisements.4 Credits – 4
Objectives: To train students to enhance their skills in written as well as oral Communication through practical conduct of this course. Newsletters. The Communication Process. Reference Books 1. Chaney & Martin (2009). Krizan et al (2010). Report Writing. Publicity. Preparing Minutes of Meetings. Speech Writing.. 2. & Chaturvedi. (2009). C.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Business Communication: Making Connections in a Digital World.L. Designing Visual Communication. Business Communication Today.
16 w. New Delhi. Course Contents Unit I Theory of Communication: Nature. Negative Persuasive. Pearson Education 4. Intercultural Business Communication. Cengage Learning. Commercial Letters. Barriers and Gateways to Communication. Creating and Delivering Online Presentations (07 Hours) Text Books 1. (10 Hours) Unit II Forms of Communication (a) Written Communication: Principles of Effective Written Communication. Executive Summary of Documents. Lesikar et al (2009). Public Relations. and Press Releases. O. Business Communication for Managers. 2. Writing Positive. Cengage Learning. Boove.
(12 Hours) Unit -III Business Legislation
a. Economic Reforms b) Fiscal Policy: Types of Fiscal Policy. Rights of unpaid seller. Types of Companies. Objectives of Planning in India. Liabilities of Banker and Dishonour of NI. Prospectus. Performance and Discharge of Contract. (24 Hours)
17 w. Indian Partnership Act. Types of Partners and Partnership. Remedies for Breach of Contract. Historical Perspective on public control of business. Industrial Licensing Policy. Conditions and Warranties. Memorandum and Articles of Association.f Academic Session 2010-2011
. Rights and Duties of Partners. Meaning of Goods. DELHI
MASTER OF BUSINESS ADMINISTRATION (MBA) Business and Legal Environment
Course Code: MS 113 L-4 Credit -4
Objectives: This course is intended to make students understand various social . legal and economic and other factors that influence business in India so as to enable them appreciate associated opportunities. Negotiable Instruments Act.Meaning and Essential Elements of Contract of Sale. Transfer of Ownership. Discharge of Parties. Overview of Special Contracts. political. Sale of Goods Act. Formation of Partnership. 1881: Meaning and Essential Features.e. Vitiating Elements.taxation and public expenditure and their impact on economy. Indian Contract Act. Performance of a Contract of Sale. Constitutional framework of state control of business. 1930 . Presentment of NI. 1872 – Formation. Hundis e. Overview of Alternate Dispute Resolution Mechanisms. Economic systems. Endorsement of NI. d. Essential Elements. Formation of Company. c) Monetary Policy: Types of Monetary Policy and Monetary Policy Instruments. Fiscal Policy Instruments . Course Contents Unit-I
Meaning of Business Environment. (8 Hours) Unit –II
Planning and Economic Policies a) Planning Commission and National Development Council. Types. b.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. c. Economic and Non-economic factors influencing business and their interaction. Companies Act 1956 – Meaning and Essential Features of Company. 1932 – Meaning and Essential Elements. risks and challenges and their relevance for managerial decisions. Dissolution of Partnership Firm. Registration. Recent Amendments to Partnership Act.
1986 h.1992 i.1999
Course instructor to suggest relevant materials published by professional and regulatory bodies
18 w. Powers and Functions. “Business Laws. 4. 1956 e. Paul J (2010) Business Environment Text & Cases.Composition. and Maheshwari.N. Securities and Exchange Board of India Act. Negotiable Instruments Act. S. New Delhi. Definition of Security. Consumer Protection Act. Abuse of Dominant Position. Acts 1. Indian Contract Act.. d) The Foreign Exchange Management Act. Foreign Exchange Management Act. Securities Exchange Board of India. Pearson Education. Powers and Functions. Anti Competitive Agreements. Economic reforms and performance” Pearson Education. B A (2009) ed “The Indian Economy Since1991. c) Competition Act 2002: Objective. Salient Features. 1881 d. 1986 g. Bare Acts a. 1992. Regulation of Combinations. Legal Definitions of Consumer and Complainant. Third Edition. 1986: Objective. Prakash. Business Environment. 2. Competition Act. Shaikh (2010).Unit -IV Overview of Economic Legislation a) Consumer Protection Act.f Academic Session 2010-2011
. 3Tier-Redressal Mechanism. Tata Mc Graw Hill 2. Indian Partnership Act. Himalaya Publishing House.1930 c. A Manual of Business Laws. Saleem. 1872 b.e. Sale of Goods Act.2002 j. Competition Commission of India –Composition. 1932 f.” 2nd Edition. “Economic Environment of Business. 3rd ed. 1999. Maheshwari. (2008). New Delhi References Books 1. b) Securities Exchange Board of India Act. S. Regulation and Management (12 Hours) Text Books 1. P C(2009) . V K (2010). Companies Act.: Objective. Environment Protection Act. FEMA Vs FERA. Basic Terminology.K. Prentice Hall India Learning. 2nd edition.Objective and Applicability of the Act. New Delhi 3. Tulsian. Pailwar.” Tata Mc Graw Hill.
f Academic Session 2010-2011
Lab will be based on Paper MS 109 and will basically cover the following: Operating System Commands. SQL Queries and Spreadsheet.e.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. DELHI
MASTER OF BUSINESS ADMINISTRATION (MBA) Information Technology Management Lab.
19 w. Basic HTML Tags.
Course Code: MS 151 L – 0 P-2 Credits .
20 w.e.f Academic Session 2010-2011
e. Technological Intelligence and Forecasting. (14 Hours) Unit IV Creative and Lateral Thinking Management: Thinking. USA. Pearson Education. (16 Hours) Unit III Innovations Management: Invention vs. Forces. Leadership for Innovation. First Edition. (2001). Managing Technological Innovation. Narayanan. The Handbook of Technology Management (3 Volume Set). 3. Creative Thinking. Second Edition. Technology Exports / Joint venture Abroad. Managing Transformations. Elsevier Science. 2. Technology Acquisition and Absorption. Process Innovation. John Wiley & Sons. Innovation Strategies and Models. Product Innovation.
Reference Books 1. V K. Types of Change. (16 Hours) Unit II Change Management: Understanding the Nature. Oxford University Press. innovation and change at the firm’s level and also at the national level. Technology Life Cycles. 2. John (2007). Frederick Betz (2003).GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Michael L and Philip Anderson (2004).f Academic Session 2010-2011
. 2nd Edition. Structure. Systems and People. (10 Hours) Text Books 1. Inc. The International Handbook of Innovation. Managing Strategic Innovation and Change. DELHI
MASTER OF BUSINESS ADMINISTRATION (MBA) Management of Technology. Managing Technology and Innovation for Competitive Advantage. Shavinina(2003). Diagnosing Organizational Capability to Change-strategy. Building Culture and Climate for Change: Role of Leadership. Global Trends in Technology Management. Permagon. Innovation Management. Tushman. Managing Lateral Thinking. Innovation. Course Contents Unit I Technology Management : Understanding Technology and its Relationship with Wealth of Nations and Firms Specific Knowledge. . Larisa V. Adair. 4. Kogan Page India Private Limited. Wiley. Concurrent Engineering. Importance. Problem Solving. Hossein Bidgoli (2010). Innovation and Change
Course Code: MS 102 L-4 Credits-4
Objectives: This course is designed to help students to understand the importance of managing technology. Competitive Advantage from change.
Schilling (2008).f Academic Session 2010-2011
. 3. India 2020: A vision for the New Millenium. Lateral Thinking. (1997).S.Supporting Documents/Readings: 1. Strategic Management of Technological Innovation.e. Melissa A. “Technology Information Forecasting & Assessment Council” (TIFAC) Telecommunication: Technology Vision 2020. India. Special Indian Edition. Penguin Books. (1990). DeBono. APJ and Rajan Y.
22 w. Abdul Kalam. Edward (1990). TIFAC. New Delhi. Tata McGraw Hill. Penguin Books. 2. 4.
(2009). Net Income Approach. and Jain P. Computation of EMI. Replacement Decisions. Capital Gearing/Debt-Equity Ratio. Inventories (Including Risk Analysis) and Receivables. Financial Management – Principles & Practice. Basic International Capital Budgeting. (14 Hours) Unit IV Capital Budgeting . (14 Hours) Unit III Retained Earning Vs. Problems & Cases. Generation of Internal Funds. K. Financial Statement Analysis. Financial Objectives. Cost of Capital. EBIT – EPS Analysis. Traditional Approach and MM Approach. New Delhi. 5th Edition.f Academic Session 2010-2011
. Time Series.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY.N. Decision Tree. Text. S. M. 13th Edition. Management of Cash (Various Theoretical Models). Working Capital Management. Independent and Dependent Risk Analysis. Capital Structure. Common Size Statements.4
Objectives: The course is aimed at building an understanding of concepts. (14 Hours) Unit II Planning for Sources of Finance (Domestic and International).
1. Dividend Decision. Sultan Chand & Sons. vital tools and techniques applicable for financial decision making by a business firm.. Ratio Analysis. Net Operating Income Approach. Y. DELHI
MASTER OF BUSINESS ADMINISTRATION (MBA) Financial Management
Course Code: MS 104 L-4 Credits . Cash Flow Statement and its Interpretation (AS3).Conventional and DCF Methods. Sensitivity Analysis. Financial Management. Risk Adjusted Discounting Rate. Inflation and Capital Budgeting. Funds Flow Analysis. Impact of Financial and Economical Environment on Financial Management.Fixed and Current: Sustainable Growth Rate. Annuity Due.
2. Walter Model. Gordon Model. Risk Analysis and Capital Budgeting-Certainty Equivalent Factor. Annuity.
Khan. Operating Cycle. Tata McGraw Hill Company. Planning of Funds through Management of Assets . Lintner Model. Time Value of Money including Pension Funds.
23 w. Maheshwari. MM Approach. (14 Hours)
Note: Use of MS-Excel Functions and Formulas should be promoted amongst students for all topics given in the syllabus. (2007). Du Pont Analysis. Course Contents Unit I Nature and Scope of Financial Management.e.
Ltd. Sheeba Kapil(2010). Eugene F. 6. New York. Van Horne.e. Pearson. V. Anmol Publications Pvt.(2006).f Academic Session 2010-2011
. Financial Management.
24 w. L.J. 7th Edition. 4. 9th Edition. 3. K. 2.. Bhalla. Prasanna. Brigham. Pearson Education. Chandra (2007) Financial Management: Theory and Practice. C (2002). Principles of Financial Management. 5.(2006). James. Principles of Managerial Finance. Tata McGraw Hill. Cengage Learning. Financial Management and Policy: Text and Cases.Reference Books 1. Joel F. Fundamentals of Financial Management. and Houston. 10th Edition. Gitman.(2009).
W. Personal Selling. Saxena. M. Macmillan Publishers India Ltd.S and Namakumari. S. Ferrell (2010). A. Product Life Cycle. Direct Marketing. and O. Marketing Planning. Pricing Process.. 4th Edition. Ramaswamy. Understanding Marketing Environment. Types of Products. Marketing Management: A South Asian Perspective.. Concept of Marketing Mix. New Delhi. Brand Management. Promotion Tools-Advertising.f Academic Session 2010-2011
. Pride. Kurtz (2007). 4. Publicity and Sales Promotion. M. Keller. Cengage Learning. philosophies. (2009). and Pandit. Implementation and Control. Kotler. Walker. Stanton. Major Product Decisions. Market Segmentation. Selection and Management of Intermediaries. Principles of Marketing. Rajan (2009). Distribution Channel Decisions-Types and Functions of Intermediaries. New Delhi. Fourth Edition. (16 Hours) Unit II Product and Pricing Decisions: Product Concept.. Social Marketing. Pricing Decisions: Determinants of Price. 2. (12 Hours) Text Books 1.P. Policies and Strategies. Emerging Channels of Distribution. Course Contents Unit I Introduction to Marketing: Meaning and Scope of Marketing. Marketing Philosophies. New Delhi.C. Tata McGraw Hill Education Pvt.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Marketing Management Process-An Overview. Demand Forecasting. Online Marketing. M. (14 Hours) Unit III Promotion and Distribution Decisions: Communication Process. William. Koshy.
25 w. 13th Edition. New Product Development Process. Rural Marketing. Cengage Learning. Pearson Education. New Delhi Reference Books 1. Ltd. Louis E. (14 Hours) Unit IV Emerging Trends and Issues in Marketing: Consumerism. DELHI
MASTER OF BUSINESS ADMINISTRATION (MBA) Marketing Management
Course Code: MS 106 L .L.. V. Targeting and Positioning. Boone and David L. Green Marketing.. Product Levels.e. B. and Jha. 12 th Edition. Etzel. (2009) Marketing Management: Global Perspective Indian Context. Tata McGrawHill. 3. processes and techniques of managing the marketing operations of a firm.. New Delhi 2. Channel Design.4 Credits – 4
Objectives: The course aims at making students understand concepts. A (2009) Marketing Management. Marketing Management. Consumer and Organization Buyer Behavior. K.
Pearson Education. Indicators. (14 Hours) Unit IV Introduction to Hypothesis Testing.4 Objectives: The course aims at equipping students with an understanding of the research process.
26 w. 2nd edition. (14 Hours) Unit III Sampling – Concepts. Exploratory. Pearson Education. Writing A Research Proposal. Naresh Malhotra and S Dash (2009) Marketing Research. Ranjit Kumar (2009) Research Methodology. CrossOver Comparative Experimental Design. Concurrent And Predictive. Functions. (16 Hours) * Working Knowledge of Statistical Package such as SPSS/Systat/ SAS etc may be provided to the Students. Action Research. Pearson Prentice Hall. 3. Ratio. Donald Cooper and PS Schindler (2009) Business Research Methods. Establishing Operational Definitions. Validity of Research Instruments – Face And Content. Identifying Variables – Defining Concepts. Uma Sekaran (2010) Research Methods for Business. Interval. Non-Experimental And Quasi-Experimental Study Designs. Sampling Frame. Replicated Cross-Sectional Design. Reference Books 1. Characteristics. Displaying Data. Advanced Data Analysis Techniques – Basic Concepts of Discriminant Analysis. Steps in the Research Process. 5th edition. Types of Sampling – Probability.f Academic Session 2010-2011
. Attitudinal Scales – Likert. Types of Measurement Scales – Nominal. Quantitative. 7th edition. Experimental. 9th edition. Factor Analysis. (12 Hours) Unit II Research Design – Definition. Primary Data Collection Instruments. Course Contents Unit I Definition and Applications of Business Research. Types of Hypotheses. 4. Methods of Data Collection – Primary and Secondary Sources.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Types of Research – Descriptive. Study Designs – Based on Number of Contacts.e. Non-Probability. Ordinal. Ethical Issues In Data Collection. 2. Guttman Scales. Formulating A Research Problem – Identifying Objectives. Wiley. Thurstone. Cluster Analysis. Writing A Research Report. 4th edition. 2. Construct Validity. Data Editing. Mixed Sampling Designs. Variables. 1st edition. Richard Levin and DS Rubin (2009) Statistics for Management. Tata McGraw Hill. DELHI
MASTER OF BUSINESS ADMINISTRATION (MBA) Business Research
Course Code: MS 108 L-4 Credits . Based On Reference Period. Coding And Tabulating. tools and techniques in order to facilitate managerial decision making. Constructing Hypotheses – Functions. Reliability of Research Instruments – External And Internal Consistency Procedures. Principles. Reviewing of Literature. Textbooks: 1. Sample Size Determination. Pearson Education. Qualitative. Robert Stine and D Foster (2010) Statistics for Business. Multi-Dimensional Scaling And Conjoint Analysis.
Mahadevan B. p . Lean Management and Just in Time Production. Design for Assembly. Inventory Planning and Control. R . Scheduling. et. Tata McGraw Hill. Tools and Approaches in Product Development viz: Quality Function Deployment. Theory of constraints and Synchronous Manufacturing. Operations Management: Theory and Practice.B. Operations Management. J (2007). Concurrent Engineering.2nd Edition. (2010). Work Measurement and Job Design. Al (2010). Recent Trends in the Field of Operations Management (12 hours) Unit II Product Development: Product Development Process. Historical Evolution of Operations Management. Control Chart (X . Pearson Education. R. 2. Dimension. Chase. Systems Perspectives of Operations Management. and Relationship of Operations Management with Other Functional Areas. Cost of Quality. (14 hours) Unit III Demand Forecasting. Operations Strategy. Facilities Location. concepts. DELHI
MASTER OF BUSINESS ADMINISTRATION (MBA) Operations Management
Course Code: MS 110 L-4 Credit-4
Objectives: The course is designed to enable students appreciate the strategic significance of operations management in highly competitive global economy and to introduce various principles.e. a & b risk ) Total Quality Management (TQM) (14 hours) Text Books 1. New Delhi Stevenson W. 9th Edition.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Process-Product Matrix. New Delhi
27 w. Line Balancing.f Academic Session 2010-2011
. 3. Supply Chain Management. Course Contents Unit I Introduction to Operations Management. Types of Layouts. Statistical Quality Control: Variable & Attribute. Process Control. Operations Management for Competitive Advantage. Continuous Improvement (Kaizen). Capacity Planning. Design for Quality. Quality: Definition. Tata McGraw Hill. Resources Planning: Aggregate Production Planning Materials Requirement Planning. Quality Awards. Process Selection and Facilities Layout: Determinant of Process Selection. (16 hours) Unit IV Quality Management. tools and techniques developed in the area of operations management over the years. Nature & Scope of Operations Management. ISO (9000&14000 Series). Design for Manufacturability. Mass Customization. It is envisaged that students would gain a conceptual understanding of the subject and relate them to practical applications in real life situation. LTPD. np and C chart ) Acceptance Sampling Operating Characteristic Curve (AQL .
Palgrave McMillan. S.(2004). Tata McGraw Hill. Production and Operations Management. Chary. Terry Hill (2005). 2.e. New Delhi 3. Operations Management. 9th Edition. (2009). Operation Management.Reference Books 1.
28 w. Gaither Norman and Frazier G. Cengage Learning.f Academic Session 2010-2011
.N and Paneerselvam R.
HRM Models (In India and Abroad). methods and techniques and issues involved in managing human resource so as to facilitate employing. (2009). Managing Protean Careers. Kogan Page Lepak. Human Resource Audit. A S. Armstrong.e. Cengage Learning
29 w. Processes and Methods. Snell et al (2010). 2. Pearson Education. 2. HRM an Introduction. Selection. Career Development Initiatives. Griffin. Ergonomic Considerations and Flexible Work Schedules. Pearson Education. (2009). Training & Development. (10 Hours) Unit III Expanding the Talent Pool: Recruitment. & Gowan M. Computing Turnover and Absenteeism. R W (2005). Human Resource Management. (14 Hours) Unit II Strategy and Workforce Planning: Strategic Planning and HR Planning: Linking the Processes. Job Design: Behavioral Concerns. Managing Compensation. International Human Resource Management Creating High Performing HR Systems: Wellness Programs and Work Life Balance and Green HRM Human Resource Information Systems. (14 Hours) Text Books 1. Objectives. and Human Resource Accounting.4. Tata Mc Graw Hill Denisi. Cengage Learning(India Edition). Workforce Diversity. Ivancevich (2009). Credits -4
Objectives: This Course will aid the students in having a clear understanding about the concepts. maintaining and promoting a motivated force in an organization. 4. Roles and Responsibilities of HR managers. Methods and Techniques of Forecasting the Demand and Supply of Manpower. Armstrong’s Handbook of Human Resource Practice. Managing Labor Relations: An Overview. Human Resource Management. Appraising and Improving Performance: Performance Appraisal Programs. Job Analysis. Processes. Incentives and Employee Benefits. D. Competitive Challenges and HRM: Technological Changes. Job Evaluation. Employee Empowerment. HRM Competencies: Roles of HR Generalists and HR Specialists. Human Resource Management. (18 Hours) Unit IV Contemporary Issues in HR – Strategic Human Resource Management. M. Career Management: Developing Talent Overtime. Moonlighting Phenomenon etc.
Unit I Introduction to Human Resource Management: Concept of HRM. Dessler et al (2008). Health and Social Security Measures.f Academic Session 2010-2011
. Importance and Evolution of HRM. Scope. Reference Books 1. 3. Functions.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. DELHI
MASTER OF BUSINESS ADMINISTRATION (MBA) Human Resource Management
Course Code: MS 112 L . Human Resource Management. Nature.
SSL. Emerging Trends in e-Business. Pearson Education. payment systems and various online strategies for e-business. Electronic Fund Transfer. Infrastructure Issues in EPS. Strategies for E-Commerce. Value Chains in Electronic Commerce. 3rd Edition. Stored Value cards and Electronic Payment Systems. Securing E-commerce Networks: Security Protocols such as HTTP. Tata McGraw Hill. security over internet. Extranets. Ethical and Societal Impacts of E-Commerce. e-Governance. Components of Electronic Data Interchange. Digital Certificates. Limitations and Barriers of E-commerce. Composition of Intranet.. Public Key and Private Key Cryptography.Strategy. Web Based Tools for Electronic Commerce. Digital Signatures. (12 Hours) Unit IV e-Business Applications & Strategies Business Models & Revenue Models over Internet. (18 Hours) Unit II Security Issues in e-business Security Overview.Framework. Dave Chaffey (2009). Electronic Commerce Models. Encryption. Electronic Commerce Threats. Electronic Payment System. Mobile Commerce. (16 Hours) Unit III Electronic Payment System Concept of e-Money. Course Contents Unit I Introduction to e-business: Electronic Business. (10 Hours) Text Books 1. 2. IDS. DELHI
MASTER OF BUSINESS ADMINISTRATION (MBA) e-Business
Course code: MS 114 L-4 Credits: 4
Objectives: The course imparts understanding of the concepts and various application issues of ebusiness like Internet infrastructure. Public Key Infrastructure (PKI) for Security. Benefits. Types of Electronic Commerce. Firewalls. Technologies and Applications. Digital Commerce. Implementation and Practice. Business Applications on Intranet.
30 w. Types of Electronic Payment Systems. ECommerce in India.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Electronic Commerce. E-Business and E-Commerce Management. B2B Electronic payments.e.f Academic Session 2010-2011
. Personal Firewalls. Smart Cards. 3rd Edition. Bharat Bhaskar (2009). Electronic Data Interchange. Legal. Electronic Commerce. Cryptography. VPNs. Internet based Business Models. Electronic Data Interchange Communication Process. Intranet.
e. (2008).J.From Vision to Fulfillment. E-Commerce – An Indian Perspective. PHI Learning.Reference Books 1. Awad (2007). Joseph.T. (2009): Electronic Commerce – A Managerial Perspective. 3rd Edition. Dennis Viehland.f Academic Session 2010-2011
. Pearson Education. 4. 3. 3rd Edition. P. and S. David King. 4th Edition. James T (2007). Elias M. Electronic Commerce Strategy. Efraim Turban. PHI. and Perry. Schneider Gary P. Jae Lee.
31 w. Cengage Learning. 2. Electronic Commerce. 1st Edition.
e. Exercises on Corporate Writing. Preparing Press Notes. (07 Hours)
32 w. (07 Hours) Unit III Strengthening Written Communication: Case Studies. (07 Hours) Unit II Strengthening Oral Communication: Role Playing. Poster Making. (07 Hours) Unit IV Group Discussion and Mock Interviews.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. DELHI
MASTER OF BUSINESS ADMINISTRATION (MBA) Managerial Skills Development (Non University Examination)
Course Code: MS 116 L-2 Credits. Slogans. shaping their attitudes and behaviour and ultimately preparing them for corporate roles. Captions.f Academic Session 2010-2011
. Course Contents Unit I Strengthening Oral Communication: Presentations and Extempore. Creative Writing. Framing Advertisements. Debates and Quiz.2
Objectives: This course will focus on overall Personality Development of students by enhancing their communication skills.
33 w.f Academic Session 2010-2011
SUMMER TRAINING APPRAISAL
Student’s Name: Programme:
You are requested to provide your opinion on the following parameters. Documentation skills 11.f Academic Session 2010-2011
. Ability to take initiative 5. pleasing manners. Ability to relate theoretical learning to the practical training 7. His/her ability and willingness to put in hard work 14. Creativity and ability to innovate with respect to work methods & procedures 8. Ability to develop a healthy long term relationship with client 6. Sense of Responsibility 12.
1. etc.) 13. Punctuality Any other comments_____________________________________________________. 2. In what ways do you consider the student to be valuable to the organization? Consider the student’s value in term of: (a) Qualification (b) Skills and abilities (c) Activities/ Roles performed 15. Ability to grasp new ideas and knowledge 9. Communication Skills : Oral / Written / Listening skills 3. Acceptability (patience. the ability to instill trust.e.
Assessor’s Overall rating Assessor’s Name: Designation: Organization name and address: Email id: Contact No:
34 w. Presentations skills 10. Technical knowledge gathered about the industry and the job he/she was involved. Ability to work in a team 4.
f Academic Session 2010-2011
. Each student will be attached with one internal faculty guide. The supervisor in the organization under whose guidance the summer training is carried out will be required to grade the student’s report in the format prescribed by the university (Annexure – A).
35 w. DELHI
MASTER OF BUSINESS ADMINISTRATION (MBA) Summer Training Report
Course Code: MS 201 L-0 Credits-4
All the students will submit their Summer Training Reports (in duplicate) within a period of one month in the concerned institute/school.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY.e. The evaluation of the remaining 60 marks shall be made by external examiner appointed by the University who shall evaluate the report on the basis of presentation and the assessment report received from the organization where student has undergone Summer Training. with whom they shall be in continuous touch during the training period. this period shall be counted from the last date of completion of their Summer Training. The internal faculty guide will be required to evaluate (out of 40 marks) on the basis of the assessment report provided by the organization where the Summer Training has been completed and his/her own assessment about the work done by the student.
Management and the New Realities. Strategy And Behaviour. Entry Barriers. Richard Hodgetts. Analyzing International Entry Modes. Fred Luthans.
36 w. Philippe (2007). Pearson Education. Organizing and Structuring the Multi Business Firm (14 Hours) Text Books 1. Reasons for Going International. Global Human Resources Management . Cross-Culture Communication and Negotiation. Global Mergers and Acquisition. Global Operations. The Role of the Parent: Managing the Multi Business Firm. Innovation. Global Strategic Management. Lee H Radebaugh Daniel P Sullivan . Strategy in the Internationalization of Business. Basic Models for Organization Design in Context of Global Dimensions. E. Implementing Global Strategy. – Approach. Lasserre. International Management: Managing across borders and culture. (14 Hours) Unit IV Broad issues in Globalization : Emerging Global Players . Pearson Education Reference Books 1. Gary Knight (2010). . 3. International Strategic Alliances. International Business. International Business Environments and Operations. Cultural Adaptation through Sensitivity Training. Course Contents Unit I Nature and Scope of International Management: Introduction to International Business. International Competitive Advantage. International Management: Culture. John D Daniels. 2. Tata Mcgraw Hill.f Academic Session 2010-2011
. The Social Responsibility of the Global Firm . Jonathan Doh (2008).G. The Environment Of International Business. Cross-Cultural Management : Hofstede Study. . Pearson Education. Prashant Salwan (2010). International Business: Strategy. Leadership Issues. (14 Hours) Unit II Managing Globally : Global Marketing Management. Deresky (2010). 2.P. Edward T Hall Study. Ethical issues in Context of International Business. DELHI
MASTER OF BUSINESS ADMINISTRATION (MBA) Management of International Business
Course Code: MS 203 L-4 Credits-4
Objectives: The objective of this course is to enable the students to manage business when the Organizations are exposed to international business environment. Aspects of Global Financial Management (14 Hours) Unit III Formulating Strategy for International Management: Strategy as a Concept. 1st Edition. and Knowledge Management. Pearson Education.GURU GOBINDSINGH INDRAPRASTHA UNIVERSITY.e. Business Improvement: Integrating Quality. Global Competitiveness of Indian Organizations. K Aswathappa(2008). Tamer Cavusgil.R. 4. Palgrave MacMillan.
New Delhi. Pearson. Prototyping. This paper may include the following: • Historic Development • Examination of Current Issues • Exploration of the Actual or Expected Impact on Employees. and Strategic Information Systems Framework. Tata McGraw Hill Education. Business Planning Systems and Critical Success Factors. Customer Relationship Management. James A O’Brien. Method of Identifying Applications. Types of Information Systems: Operations Support Systems. Management Information Systems. Outsourcing as an Option. Ken Laudon and Jane Laudon and Rajanish Dass (2010). Information Systems for Strategic Management: Competitive Strategy Concepts. (16 Hours) Unit II Planning for Information Systems: Identification of Applications. Evaluation of Information Systems.f Academic Session 2010-2011
. Logical and Physical Design. Presentation of available Alternatives if Applicable • References Text Books 1.e. Management Support Systems. George M Marakas and Ramesh Behl (2010). Software Needs. Integrating Information Systems with Business Strategy. ERP. Data Mining and its Applications. Expert Systems. (16 Hours) Unit III Systems design and Development Methodologies: SDLC Approach.
37 w. Risks in Information Systems. Eleventh Edition. Resource Requirements for Information Systems: Hardware and Capacity Planning. Management Information Systems. End User Development. Course Contents Unit I Meaning and Role of Information Systems. 2. Spiral Method. Industry or Government. Value Chain Analysis. Strategic Role of Information Systems. New Delhi. and Knowledge Management Systems. Introduction to Data Warehousing. (12 Hours) Note: Each student will write a research paper on a specific Information System related issue of their choice. (12 hours) Unit IV Emerging Concepts and Issues in Information Systems: Supply Chain Management.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Procurement Options – Make or Buy decisions. Nineth Edition. DELHI
MASTER OF BUSINESS ADMINISTRATION (MBA) Information Systems Management
Course Code: MS 205 L-4 Credits-4
Objectives: The objective of this course is to expose the students to the managerial issues relating to information systems and help them identify and evaluate various options in this regard.
E. New Delhi.Goyal (2008). Management Information Systems-Managerial Perspectives. Second Edition. Nirmalya Bagchi (2010). D. Vikas Publishing House.e.Kelkar (2009). Management Information Systems.P. 2. McLean. Management Information Systems-A concise Study. (2001). Macmillan. 4.References Books Turban. John Wiley and Sons. New Delhi. Information Technology for Management: Making Connections for Strategic Advantage. PHI Learning. E. and Wetherbe. 3. New Delhi 1.. J.f Academic Session 2010-2011
38 w.A. Second Edition.
GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, DELHI
MASTER OF BUSINESS ADMINISTRATION (MBA) Entrepreneurship and Small Business Management
Course Code : MS 207 L-4 Credits - 4
Objectives: The course aims at instituting entrepreneurship skills in the students by giving an overview of who the entrepreneurs are and what competences are needed to become an entrepreneur or entrepreneur. The Course aims at giving insights into the Management of Small Family Business, based on 3S Model: Stimulate, Sustain and Support so that a spirit of entrepreneurship can be inculcated among the student participants. Course Contents Unit I Entrepreneurship: Concept and Definitions; Entrepreneurship and Economic Development; Classification and Types of Entrepreneurs; Entrepreneurial Competencies; Factor Affecting Entrepreneurial Growth – Economic, Non-Economic Factors; EDP Programmes; Entrepreneurial Training; Traits/Qualities of an Entrepreneurs; Entrepreneur; Manager Vs. Entrepreneur. (14 Hours) Unit II Opportunity / Identification and Product Selection: Entrepreneurial Opportunity Search and Identification; Criteria to Select a Product; Conducting Feasibility Studies; Project Finalization; Sources of Information. (14 Hours) Unit III Small Enterprises and Enterprise Launching Formalities : Definition of Small Scale; Rationale; Objective; Scope; Role of SME in Economic Development of India; SME; Registration; NOC from Pollution Board; Machinery and Equipment Selection; Project Report Preparation; Specimen of Project Report; Project Planning and Scheduling using Networking Techniques of PERT / CPM; Methods of Project Appraisal. (14 Hours) Unit IV Role of Support Institutions and Management of Small Business : Director of Industries; DIC; SIDO; SIDBI; Small Industries Development Corporation (SIDC); SISI; NSIC; NISBUED; State Financial Corporation SFC; Marketing Management; Production Management; Finance Management; Human Resource Management; Export Marketing; Case Studies-At least 4 (four) in whole course. (14 Hours) Text Books 1. Kuratko, D.F. & Hodgetts, R.M. ( 2009). Entrepreneurship: Theory, Process and Practice. Thomson Press 2. Charantimath, P. (2009). Entrepreneurship Development: Small Business Enterprises. Pearson References Books 1. Desai, Vasant (2009). Small-Scale Industries and Entrepreneurship. Himalaya Publishing House, Delhi. 2. Kaulgud, Aruna (2003). Entrepreneurship Management. Vikas Publishing House, Delhi. 3. Balaraju, Theduri (2004). Entrepreneurship Development: An Analytical Study. Akansha Publishing House, Uttam Nagar, New Delhi. 4. David, Otes (2004). A Guide to Entrepreneurship. Jaico Books Publishing House, Delhi.
39 w.e.f Academic Session 2010-2011
LIST OF ELECTIVES FOR THIRD SEMESTER
40 w.e.f Academic Session 2010-2011
GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, DELHI
MASTER OF BUSINESS ADMINISTRATION (MBA) Consumer Behaviour
Course Code: MS 209 L-3 Credits – 3
Objectives: This course aims at enabling students to understand the various aspects of consumer behavior, the external and internal factors that influence consumer behaviour and to apply this understanding to the development of marketing strategy. Unit I Introduction to Consumer Behavior: Scope and Relevance of Consumer Behavior Studies; Basic Model of Consumer Behavior: Buying Decision Process- Problem Recognition; Information Search, Alternative Evaluation-Decision Rules- and Selection, Outlet Selection and Purchase, Post Purchase Behavior and Customer Satisfaction, Role of Involvement; Types of Buying Behaviour. (10 Hours) Unit II Individual Determinants of Consumer Behavior: Motivation; Attention, Perception and Consumer Imagery; Learning and Memory; Personality and Self Concept; Consumer Attitudes – Formation and Change; Consumer Values and Lifestyles. (14 Hours) Unit III External Determinants of Consumer Behavior: Influence of Culture and Subculture; Social Class; Reference Groups and Family Influences. (10 Hours) Unit IV Diffusion of Innovation, Models of Consumer Behavior; Researching Consumer Behavior; Online Consumer Behavior. (8 Hours) Text Books 1. Schiffman L.G. and Kanuk L.L. (2006), Consumer Behaviour, 9th Edition, Pearson Education, New Delhi. 2. Hawkins, D. I. & Best R. J. and Coney, K.A. and Mookerjee, A, (2007) Consumer BehaviourBuilding Marketing Strategy. Tata McGraw Hill, New Delhi. References Books 1. Solomon, Michael R. (2009), Consumer Behaviour: Buying, Having and Being, PHI Learning Pvt. Ltd., New Delhi 2. Assel Henry, (2005), Consumer Behaviour, Cengage Learning, New Delhi. 3. Majumdar,R.(2010), Consumer Behaviour: Insights from the Indian Market, PHI Learning Pvt. Ltd., New Delhi 4. Loudon, David L. and Della Bitta, J. (2002) Consumer Behaviour, 4th Edition, Tata McGraw Hill, New Delhi.
41 w.e.f Academic Session 2010-2011
K.f Academic Session 2010-2011
.Cengage Learning. Oxford University Press. Sales Strategies. Recruitment and Selection. Integration of Sales and Distribution Strategy. 5th Edition Pearson Education. Sales Quotas: Evaluating Sales Performance. VM. R. & Cundiff. Panda. T. Jobber . Tata McGraw Hill. Motivation and Evaluation of Intermediaries. New Delhi 2. Selection. and Erffmeyer. Relationships and Channel Conflict. Reference Books 1. Complex Distribution Arrangement (Structural Separation and Postponement) Channel Strategy and Design. Sales Organization Structure. Havaldar. Compensation. (10 Hours) Unit IV Distribution System and Logistics: Physical Distribution System –Objectives and Decision Areas. Govoni. An overview of Transportation. (12 Hours) Unit II Sales Force Management: Sales Force Job Description. (2007). Rosenbloom. J. The Evolving Face of Personal Selling.. Efficient Supply Chain Management (SCM). W. DELHI
MASTER OF BUSINESS ADMINISTRATION (MBA) Sales & Distribution Management
Course Code: MS 211 L-3 Credits-3
Objectives: The course aims to impart the knowledge and skills needed to manage the sales force and distribution functions in a business organization so as to help gain a competitive advantage. Types and Role of Channel Intermediaries in India for Consumer and Industrial Products: Wholesale and Retail Structure. Ethical and Legal Issues in Sales and Distribution Management in Indian context. 7th Edition . (10 Hours) Unit III Distribution Planning and Control: Functions of Intermediaries. New Delhi
42 w. K K. P. Customer Service Goals. Honeycutt Jr. and Cavale. Still. 4. Warehousing and Inventory Decisions.C.D. Sales Management:.. R. N. Information Technology in Sales Management. Sales Force Motivation. Pearson Education. Selling and Sales Management. A.. Personal Selling Process and Approaches. Sales Management. Logistics Planning. Geoffery (2006). Bert (2004) Marketing Channels: A Management View.. (2009). Sales and Distribution Management:Text and Cases. 7th Edition. New Delhi. Case Studies. E. and Sahadev. David and Lancaster. New Delhi 3. S (2005) Sales and Distribution Management. Training Sales Personnel. Course Contents Unit I Introduction to Sales Management: Scope and Importance. (10 Hours) Text Books 1.F.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. New Delhi. E. New Delhi 2.e. ((2007). Sales Territory Design. Sales Forecasting. R. Managing Channel Dynamics. Tanner Jr. Pearson Education.
Standardization Vs Adaptation. Adaptation. International Marketing. Cateora. Important Grouping in the World. Course Contents Unit I International Marketing: Meaning. Joshi. Onkvisit.G. Oxford University Press
43 w. International Marketing Orientation: E. Building brands in International markets. Pearson Education. Cengage Learning. Marketing Research for Identifying Opportunities in International Markets.Strategy and Theory..P. (2009). International Marketing.e. 2. Contract Manufacturing. Managing Product Line. Price Quotations and Terms of Sale.R. Keegan. Czinkota.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. their Roles and Functions. licensing. (2007) ). R M (2005) . (2008). Trade Blocks. (2009) International Marketing. 3. Reference Books 1. International Market Segmentation and Positioning. Strategic Alliances. (2010). 11th Edition. Michael R. Selection and Management of Overseas Intermediaries. Screening and Selection of Markets. (6 Hours) Unit II International Product and Pricing Strategies: Product Designing: Product Standardization Vs. 2. S. and Graham John L. 4th Edition. Ilkka A. Setting-up of Wholly Owned Subsidiaries Aboard. New Delhi. Scope and Importance.f Academic Session 2010-2011
. Use of Online Channels for International Marketing Operations (12 Hours) Case Studies Text Books 1. New Delhi . Pearson Education. – Approach: An overview of the International Marketing Management Process. International Marketing Environment. 8th Edition. International Marketing. New Delhi. Joint Venture M & A. International Promotion Mix – Advertising and other Modes of Communication. and Ronkainen. Global Advertising Regulations. Warren J.. 4th Edition. DELHI
MASTER OF BUSINESS ADMINISTRATION (MBA) International Marketing
Course Code : MS 213 L-3 Credits – 3 Objectives: The course aims at acquainting students with the concepts and procedures for international marketing and trains them to develop and implement plans and strategies for entering international markets and managing overseas operations. Legal Dimensions in International Marketing (Role of IMF and WTO). Fifth Edition. Sak and Shaw Johan J. Pricing for International Markets: Factors Affecting International Price Determination. Global Marketing. 4. International Trade Product Life Cycle. (10 Hours) Unit III Managing International Distribution and Promotion: Distribution Channel Strategy – International Distribution Channels.Hill. Global Marketing . Taylor and Francis. Planning for Trade Fairs and Exhibitions (14 Hours) Unit IV Emerging Trends in International Marketing: Regionalism v/s Multilaterism. International Market Entry Strategies: Exporting. New Product Development. Tata McGraw. Hollensen. Media and Message Considerations . Philip R. International Distribution Logistics.
D. E. Service Blueprinting. New Delhi. Airlines. Biztantra. Information Technology 5th Edition. J. Hoffman. J. (2008). 5th Edition. (2003).J (2005) Service Management: Operations. Services Distribution Management. Defining and Measuring Service Quality and Customer Satisfaction. Lovelock C. Bitner M. Service Marketing: People. Servqual. DELHI
MASTER OF BUSINESS ADMINISTRATION (MBA) Services Marketing
Course Code: MS 215 L-3 Credits. 2. (10 Hours) Unit II Understanding Consumer Behavior in Services. and Fitzsimmons. Consumer Decision Making in Services. Ltd. Rajendra. Services Marketing Management Process. GAPs Model.3 Objectives: This course aims at enabling students to apply marketing concepts and principles to the unique challenges and opportunities of services marketing to create customer value. Wirtz. Tourism Services. . Managing the Integrated Services Communication Mix.. New Delhi. Customer Expectations and Perceptions. Marketing of Services. Kurtz D. and Pandit. Irwin/McGraw-Hill
44 w. Health Care and Wellness: Banking and Insurance Services. & Bateson. L. 6th Edition. Pricing of services. E. Ltd. Nargundkar. Services Marketing Text and Cases. A. 4. Services Marketing. Classification of Services and Marketing Implications.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY.f Academic Session 2010-2011
. Service Recovery. 3rd Edition. Tata McGraw Hill Publishing Co. J. Strategy. H. New Delhi. Fitzsimmons. (10 Hours) Text Books 1. Service Process.e. New Delhi. House of Quality . (2006). Physical Evidence and Servicescape.G. (2010). M. (12 Hours) Unit IV Marketing Applications in Select Service Industries: Hospitality Services. Cengage Learning. Zeithaml V. Tata McGraw Hill Publishing Co. Services Marketing. and Clow K. Strategy. Pearson Education. Course Contents Unit I Introduction to Services Marketing: Meaning and Nature of Services Growing Importance of Services Sector. Employee and Customer Role in Service Delivery. (2010). (10 Hours) Unit III Services Marketing Mix: Service Positioning. Reference Books 1. J. K. JA. and Chaterjee. Services Design and Development. 3. A. Managing Service Personnel. Technology. 2.
(10 Hours) Unit IV Foreign Investment Decision: International Project Appraisal. Madhu. Wiley Blackwell. Prentice. The Exchange Rate of Rupee. A review of NPV Approach. Journal of International Management. Global Business Review. Ltd. Types of Derivatives. 2. International Financial Management. Futures. Exchange Rate Risk & Cost of Capital. 3. Exchange Rate Forecasting. 2. Euro Currency Market. Capital Market. Excel Books. Types of transactions. IMF. 3. 8th Edition. International Financial Management. Course Contents Unit I Global Financial Environment: Overview. Reference Books 1. The Risk Management Process: Hedging.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Role of SEBI/RBI. Vij. Foreign Exchange Market in India: Nature.(2006). 1st edition. International Financial Management. 2. Exchange rate quotation & Arbitrage. (10 Hours) Text Books 1. Pearson Education. K. V. Structure. Exchange Rate Determination: Structural Models of Exchange Rate Determination. 2nd Edition.f Academic Session 2010-2011
. EURO Market. Operations & Limitations. Elsevier Incorporation. Spot & Forward. (2009). Balance of Payments: Understandings.Hall. (12 Hours) Unit III Foreign Exchange Risk Exposure: Types of Risk. 3rd edition. International Financial Management. (2006). DELHI
MASTER OF BUSINESS ADMINISTRATION (MBA)
International Financial Management Course Code: MS 217 L–3 Credits: 3
Objective: The fundamental aim of the course is to develop those skills that equip students to understand and appreciate the international financial issues that companies face when they operate in several separate countries. Periodicals 1. Siddaiah. Analysis & Interpretation. P. Journal of International Financial Management & Accounting. Shapiro. 10th Edition. Apte. Bhalla. Multinational Financial Management. 5th edition. (2010). International Financial Management. Prentice–Hall 4. Sage Publication. International Joint Ventures. (2004).G. Swaps. Tata Mcgraw–Hill.
45 w. foreign exchange rate determination and global financial management. (2010). V. (10 Hours) Unit II Foreign Exchange Market: Nature. Anmol Publications Pvt. Sharan. Structure. Options. This course discusses various issues related to international capital markets. International Monetary System: Exchange Rate Regimes.e.
Financial Institutes & Markets. Financial Services. Tata McGraw Hill.e. Hull. Housing Finance. NSE/BSE Publications 4. 2. (10 Hours) Unit III Mutual Funds & Regulators in IFS: Investment Trust Companies v/s Unit trust.f Academic Session 2010-2011
. Fabozzi. Finance India. Financial Instruments. Prentice Hall. 3. (12 Hours) Unit II Financial & Banking Institutions: Role. Indian Financial System. Pearson Education. Bhole. “Foundations of Financial Markets and Institutions”. (10 Hours) Unit IV NBFC and Financial Services: Activities and Role of NBFC. Universal Banking. Institutions and Services”. Reserve Bank of India. Indian Institute of Finance. Loan Pricing.Public Issue. Objectives and functions of RBI and SEBI. (2007). Interest Rate Analysis. Banking Concept and Norms . 5th Edition. Indian Financial System. 10th Edition. Non-Performing Assets. (10 Hours) Text Books 1. Securitisation. Meaning and Importance of Financial Institutions and Banks. (2009).Financial Markets. Securities and Exchange Board of India. SEBI Publications
46 w. operational policies and practices of the prominent Financial Markets and Institutions. Narasimham Committee Reports. (2009). RBI Bulletin. 3. and to make critical appraisal of the working of the specific financial institutions of India. Management and Financial Institutions”.(2009). Varshney and Mittal. Reference Books 1 M Y Khan. Underwriters. Credit Gaps.E-Banking. (2009). Mutual Funds. their structure and functioning in the changing economic scenario. Periodicals: 1. Regulatory Framework of NBFC. Treasury Bills Market. Venture Capital. 2. Course Contents Unit I Indian Financial System and Financial Markets: Organizational structure of the Indian Financial System.Markets.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Disinvestments. Pathak Bharti V. Major Components. Asset Classifications. Risk and Inflation. Book Building Process. Prentice Hall. Financial Institutions/ Intermediaries. DELHI
MASTER OF BUSINESS ADMINISTRATION (MBA) Financial Markets and Institutions
Course Code: MS 219 L-3 Credits-3 Objective: The objective of the course is to give the students an insight into the principles. Primary market . Indian Money Markets and Recent Reforms Call Money Market. Right Issue and Private Placement. Commercial Bills Market. Tata McGraw Hill. Reserve Bank of India. Maximum Permissible Banking Finance.Capital Markets in India (Recent development like E-Trading). Consortium Loaning. Factoring. 4. Sultan Chand & Sons. A Detailed Critical Appraisal of UTI in the Indian Financial System. John C. Credit Rating. Leasing and Hire purchase. Yield Curve. Merchant Banking.M. 2nd edition. 2nd Edition. Financial Services. Markets for Commercial Paper & Certificate of Deposits. 6th Edition. 2. Secondary Market . Frank J. Income Recognition Provisioning and Capital Adequacy Norms. L. (Latest Edition).
3. RSI. Portfolio Reconstruction. Nature and Scope. (2009). Investment Risks – Interest Risk. Jensen’s Alpha. Keith E Brown. P. Investment Alternatives. the risks and the returns involved. 3rd Edition. Reilly. 4. Inflation Risk. Pearson Education. Efficient Market Hypothesis.K. DELHI
MASTER OF BUSINESS ADMINISTRATION (MBA) Security Analysis and Investment Management
Course Code: MS 221 L-3 Credits: 3
Objective: The basic objective of the course is to acquaint the students in respect to the investment decisions related to financial assets. Treynor Ratio. 17th Edition. Rustagi. Security Analysis and Investment Management. Investment Analysis and Portfolio Management. Investment Analysis and Portfolio Management. Sultan Chand & Sons. (2010).Chand & Sons. (2004). S. Capital Market Line. Portfolio Revision and Performance Evaluation of Managed Portfolios – Sharp Ratio. Frank K. etc. Investment Analysis and Portfolio Management. New Delhi. Prasanna. (10 Hours) Unit III Security Analysis: Fundamental Analysis. Economy. and Jordon (2009).GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. (12 Hours) Unit II Techniques of Risk Measurement and their Application.(2009). Decision Process. Default Risk. Project Beta. R. Industry and Company Analysis and Technical Analysis. Ranganatham. Investment Management: Security Analysis and Portfolio Management. Cengage Learning. 8th Edition. 2. Reference Books 1.e. Introduction to Derivatives. Securities Market Line. 6th Edition. Elliet 5 Wave Theory. Chandra. Concept of Beta. Tata McGraw Hill. Market Risk. 2. (2008). Pearson Education. Portfolio Beta. Course Contents Unit I Investment: Meaning. Arbitrage Pricing Theory. V. Notion of Dominance. to make aware about the functioning of securities market alongside the theories and concepts involved in portfolio management. Measurement of Systematic and Unsystematic Risk. Portfolio Selection and Portfolio Theories – Markowitz Model and Capital Assets Pricing Model. (10 Hours) Unit IV Portfolio Analysis. 2nd Edition.. Dow Jones Theory. Classification of BetaGeared and Ungeared Beta. (10Hours) Text Books 1. Investment Analysis and Portfolio Management. 1st edition. Valuation of Securities. Fischer.
47 w. Bhalla.f Academic Session 2010-2011
“Corporate Tax Planning and Business Tax Procedures”. Lal. Deemed Dividend. Pearson Education. Credits-3
Objective: The basic objective of this course is to provide an insight into the concept of corporate tax planning and to equip the students with a reasonable knowledge of tax planning devices. Minimum Alternate Tax u/s 115JB. Ahuja Girish. Managerial Remuneration. Type of Activity.. Singhania Monica. 29th Edition. 29th Edition. New Delhi 2. Assessee. Bharat Law House Pvt. Bharat Law House Pvt. Previous Year.B. (2010). Service Tax and VAT. Assessment Year.K. Tax Planning relating to: Mergers and Demergers of Companies.. Systematic Approach to Income Tax. Course Contents Unit I Introduction: Definitions: Income. Pearson Education. Repair or Renewal. Gross Total Income. Taxman Publications. 4. Residential Status and Scope of Total Income on the basis of Residential Status. DELHI
MASTER OF BUSINESS ADMINISTRATION (MBA) Corporate Tax Planning
Course Code: MS 223 L-3. Heads of Income. Ahuja Girish. Nitin Vashisht and B. Own or Lease. Ltd. Ltd.Lal (2008)... Gupta Ravi. (2008). Ownership Pattern. Tax Considerations in respect of Specific Financial and Managerial Decisions like Capital Structure Decisions. New Delhi 2. Penalties and Prosecutions. Delhi. Direct Taxes: Income Tax. Deductions from Gross Total Income for Companies. Singhania V. Make or Buy. Person.f Academic Session 2010-2011
. “Simplified Approach to Corporate Tax Planning and Management”.. Advance Rulings. Wealth Tax and Tax Planning. (10 Hours) Unit III Tax Planning: Concepts relating to Tax Avoidance and Tax Evasion and Tax Planning.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Advance Tax. TDS. Income Tax and Central Sales Tax: Law and Practice. Tax Planning with Reference to: Location of Undertaking. Total Income.
48 w. Singhania Monica (2006) “Student’s Guide to Income Tax”. Delhi
Reference Books 1. Taxman Publications. B. Simple Problems on Computation of Taxable Income of Companies.K.B. The focus is exclusively on corporate income tax. Avoidance of Double Taxation Agreements. (10 Hours) Unit II Taxation of Companies: Definitions: Company and its Types. (10 Hours)
Text Books 1. Gupta Ravi. Singhania V. Agricultural Income. 3. (12 Hours) Unit IV Tax Management: Filing of Returns and Assessments. Appeals and Revisions.e.
Chartered Secretary. American Accounting Association.Periodicals 1.f Academic Session 2010-2011
. ICAI.e. The Chartered Accountant 2. The Accounting Review
49 w. Indian Institute of Finance. Journal for Corporate Professionals 3. ICSI. Finance India 4.
policies and strategies.L. 4. (10 Hours) Unit II Compensation for Employees: Wage Theories. International Compensation: Problems. Different Components of Compensation Package. Strategic Compensation: A Human Resource Perspective Approach. Performance Linked Compensation. Quality in Labor Market. S. Competency Based Compensation (10Hours) Unit IV Modern Techniques of Compensation: Incentive Schemes/ Payment –By-Results (PBR). Compensation.3 Objectives: The course is designed to promote understanding of issues related to the compensation or rewarding Human Resources in the Corporate Sector.. Gerhart. ESOP’s. Methods of Job Evaluation. EVA Reward Management in TNC’s. Tax Planning: Tax Implication of Employee Compensation Package to the Employer.f Academic Session 2010-2011
. J. Objectives. Compensation Management: Text and Cases Excel Books Reference Books 1. B. Compensation Structure. Knowledge Based Compensation. Internal and External Equity in Reward Management. DELHI
MASTER OF BUSINESS ADMINISTRATION (MBA) Compensation Management
Course Code: MS 225 L-3 Credits . Course Contents Unit I Introduction to Compensation: Compensation Defined. VRS: Approaches to deal with the Workforce Redundancy. and Strategic Implications.I. Compensation Strategy Monetary & Non-Monetary Rewards.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. R. Singh.e. Deb. Role of Wage Board & Pay Commissions. Excel Books 2.Indian Practices. Goals of Compensation System. Intrinsic Rewards Cafeteria Style Compensation. B. (2009). public services and other forms of organizations and to impart skills in designing. (2008). Case Studies (12Hours) Text Books 1. (2008). (10 Hours) Unit III “Job Evaluation” Job Description and Job Specification: Job Analysis & Its Process. Pearson Education. The Compensation Handbook: A State-of –the –Art Guide to Compensation Strategy and Design. Discrimination in Labor Market. (2004). Henderson. Sage Publication 3.D. T. Martocchio. Fringe Benefits and Supplementary Compensation. Compensation Management in a Knowledge-based world 10/e. (2007). Incentive Plans. Elements of Expatriate’s Compensation Package. & Rynes. Tax Efficient Compensation Package. analyzing and restructuring compensation packages related systems. Evolution of Modern Day Labor Force. (2009). Berger & Berger. Evidence. McGraw Hill. Industry’s Compensation Policy (micro-level) Compensation for Chief Executives and Other Employees: Guidelines of Companies Act Relating to CEO Compensation. Compensation and Reward Management.
50 w. Team Compensation. Foundations of Compensation Management. Pearson Education 2.
The Dynamics of Employee Relations. Industrial Relations. Excel Books. both individually and collectively. Changes in Employment Practices. Singh. P. The Workmen’s Compensation Act 1923.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. & Wilkinson. This course is an attempt to understand the conceptual and practical aspects of employee relations at the macro and micro levels. Collective Bargaining: Importance. Palgrave Macmillan. Structure and Procedure for Admission as a Member. Legislation: The Trade Unions Act 1926.e. The Future Direction of Industrial Relations. The Industrial Dispute Act 1947. Role of Trade Union in Industrial Relations. (14 Hours) Unit IV Industrial Relations & The Emerging Scenario: Industrial Relations & Technological Change. The Payment of Bonus Act. Sinha. Arbitration & Adjudication. The Employees’ Provident Fund and Miscellaneous Provisions Act 1952 and The Maternity Benefits Act 1961. A. The Contract Labor Act 1970. Ethical Codes.N. P. (2009). (10 Hours) Unit III Legal Framework of Industrial Relations: Settlement Machinery for Industrial Disputes: Conciliation. Blyton. 2. Oxford: Oxford University Press. P.R. Evolution of Industrial Relations in India. Trade Unions. Unions and the State. Labor and Industrial Laws. (2010). Objectives and Forms. The Dynamic Context of Industrial Relations: Globalization and the National Economy. Process of Negotiation and Recent Trends in Collective Bargaining. Course Contents Unit I Introduction to Industrial Relations: The Concept of Industrial Relations. Positive Employee Relations. Understanding Work & Employment: Industrial Relations in Transition. The Actors in Employee Relations: Management. The Factory’s Act 1948. remains a central feature of organizational life. The ESI Act 1948. Forms. P. Discipline & Grievance Management: Forms and Handling of Misconduct. 3. (2004). (2009). 2. (10 Hours) Text Books 1. Industrial Relations: Emerging Paradigms. 1965. The Minimum Wages Act 1948. Macmillan India
51 w. B. R. The Payment of Wages Act 1936. 4. (2003). Sen. International Dimensions of Industrial Relations. Ackers. International Labor Organization (ILO): Objectives. Managing Without Unions. Background to Industrial Relations. (8 Hours) Unit II Interactions & Outcomes in Industrial Relations: Employee Involvement & Participation: Concept. P. et al (2009).D. Reference Books 1.f Academic Session 2010-2011
. and Labour Legislation. The Industrial Employment (Standing Orders) Act 1972. Padhi. Prentice Hall of India. Responses to Competitive Pressures. Changing Profiles of Major Stakeholders of Industrial Relations in India.K. & Turnbull. Adjustment Processes and Voluntary Retirement Schemes. Pearson Eduction. Main Recommendations of the Second National Labour Commission. Industrial Relations: Text and Cases. DELHI
MASTER OF BUSINESS ADMINISTRATION (MBA) Industrial Relations and the Labour Laws
Course Code: MS 227 L-3 Credits-3
Objectives: The Management of employees.
& Ford. Plateauing. Employees Training and Development. Goal setting ). and Managing Career Breaks. Strategies and Practices. Pearson Reference Books 1. Effective Training: Systems. Dual Career Paths. Forces Influencing Working and Learning. Training Aids. Course Contents Unit I The Training Context: Nature and Scope of Training. Training Challenges. Trainer Support. Facilitation of Transfer with Focus on Organization Intervention (Supervisor Support. & Thacker. Blanchard. Customer. Facilitation of Training with Focus on Trainee (Motivation of Trainee. Reward Systems. Reinforcement. Types of MDP’s. Role of Training in Organizations. TNA and Training Process Design. Challenges in Career Management: Onboarding. J. Symposia. Transfer of Training: Conditions of Transfer. Considerations in Designing Effective Training Programs: Selecting and Preparing the Training Site. Program Design: Learning Environment. Browner & Delaney (2003). Companies Strategies to Provide Development.L. Models of Career Development. 2. Cengage Learning. McGraw Hill Publication. Selecting Trainers.f Academic Session 2010-2011
. Training in Organizations. Delivery & Evaluation: Understanding & Developing the Objectives of Training. Training Investment Leaders etc. DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) Training & Developments: Systems & Practices
Course Code: MS 229 L-3 Credits-3
Objectives: This Course aims at educating students on important of training needs and issue of human resource development in organization. A. Person Analysis. Peer Support. (12 Hours) Unit IV Employee Development. Team Work for Conducting Training Needs Analysis. Matrix. (2008).e.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Implementation and Evaluation of Training Programme. (12 Hours) Unit II Training Needs Analysis: The Process and Approaches of TNA. Systematic Approach to Training. Focus on Small Business (8 Hours) Unit III Training Design. (10 Hours) Text Books 1. EDP’s/Seminars and Conferences. (2009). Organizational Analysis. Future Aspects of T& D. (2008). W. P. which also stands the objective of the given course. Protean Career. Climate etc. Thompson Learning Press (now Cengage Learning). The Development Planning Process. Knowledge. Output Of TNA. N. Task.
52 w. and Ability Analysis. Requirements Analysis. J. Raymond Noe. The persons involved in uprating management skills pose issues of design and delivery and review of training requirements.Faculty. Career Management and Future of T & D: Approaches to Employee Development. 2 O’Connor. Career Management: Traditional Career vs. Training for Organizations. Learning: Theories and Process Strategic Training: Models of Training. Corporate University and Business Embedded Model.) Training Methods. Snapshots of Training Practices: Training Facts and Figures.K. I. Goldstein. Pre-training Communication. Skill.
Designing Programs. & Pareek. D. P. Sage Publication. HRD Press
53 w. (2007).3. Leatherman. Training for Organisational Transformation. 4. Udai (2000).f Academic Session 2010-2011
. Lynton Rolf.e. Training Skills. The Training Trilogy: Conducting Needs Assessments.
360 Degree Appraisal.Strategies and Challenges. Performance Management and Appraisal Systems: HR Tools for Global Competitiveness. New Delhi
54 w. Performance Management and Strategic Planning. Defining Performance Standards. eAppraisal. Second Edition. (12hours) Unit IV Other Performance Management and Development Issues: Coaching. Implementing Performance Appraisal Process. T. Defining Performance and Selecting a Measurement Approach. (2008). Designing Appraisal Forms. Objectives. Oxford University Press. (2009). Appraisal and Management Practices in Indian Organizations. (2010). Competencies and Skills. (2008). Significance. Performance Management Documentation. Annual Stock Taking.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Agunis.N.W. Smither. A.(2007). Ethical and Legal Issues. Performance Related Pay. Counseling and Mentoring.e. Performance Management. Key Result Areas. Performance Review Discussions..R. Pearson Education. New Delhi Reference Books 1. Wiley 3. Performance Management Process-Conceptual Model. Performance Management: Putting Research into Practice. DELHI
MASTER OF BUSINESS ADMINISTRATION (MBA) Performance Management
Course Code: MS 231 L-3 Credits-3 Objectives: The objective of the course is to apprise the students about the importance of Performance Management in organizations and impart an understanding of the process of managing performance to achieve the organization’s current and future objectives. Performance Management. Methods of Performance Appraisal. New Delhi. Performance Monitoring. Performance Management versus Performance Appraisal. Performance Management. and Characteristics of Effective Performance Management. T.S.f Academic Session 2010-2011
. Implementing Performance Management System. Bagchi. Kandula. Course Contents Unit I Foundations of Performance Management: Concept and Philosophy underlying Performance Management. Developing Job Descriptions. Performance Management Audit. S. Potential Appraisal. Competency Mapping. Characteristics of Effective Performance Metrics (10 Hours) Unit III Performance Appraisal and Monitoring: Characteristics of effective Appraisals.V. Improving Quality of Performance Ratings. Kohli. J. Performance Management. Role of HR Professionals in Performance Management. H. Response Books: A division of Sage Publications 4. (2009). 2. (10 Hours) Text Books 1. & Deb. S. PHI of India. Pre-Requisites. New Delhi 2. Cengage Learning. Rao. Overview of Strategies for Performance Management (10 Hours) Unit II Planning and Implementation of Performance ManagementOverview of Performance Planning.
Use Case Diagrams. Managing Programming. Introduction to the Unified Modeling Language. McGraw Hill. S. • Project Initiation: Identifying Business Value. User Interface Design Components. Statechart Diagrams. • Data Modeling: Entity Relationship Diagrams. PostImplementation Activities. • Data Storage Design: File and Database Formats. Seventh Edition. Pressman (2009). Optimization for Data Storage and Data Access. Course Contents Unit I • Systems Development Life Cycle: Planning. 2. Kendall(2009). Feasibility Analysis. Kendall. DeMarco and Yourdan). Infrastructure Design. Change Management.f Academic Session 2010-2011
. RAD. (12 Hours) Text Books 1. Implementation. Analysis. • Installation: System Installation Process. Class Diagrams. • Project Team Roles and Skills. New Delhi. • Architecture Design: Computing Architectures. (10 Hours) Unit II • Systems Analysis: Developing an Analysis Plan. • System Design: Physical Data Flow Diagrams. JAD.
55 w. • Program Design: Structure Chart. New Delhi. Software Engineering: A Practitioner’s Approach. Design. Designing Tests. Physical Entity Relationship Diagrams. (10 Hours) Unit IV • Object-Oriented Analysis and Design. Conversion Strategies. Roger. PHI Learning. Global and Security Issues. • Construction: System Construction Process.Seventh Edition. • Systems Development Methodologies: Structured Design.e. Kenneth E and Julie E. Systems Analysis and Design. and Testing: Object Concepts. Controlling the Project. Sequence Diagrams. (10 Hours) Unit III • User Interface Structure Design: User Interface Design Principles and Processes. DELHI
MASTER OF BUSINESS ADMINISTRATION (MBA) Systems Analysis and Design
Course Code: MS 233 L-3 P-0 Credits: 3
Objectives: To teach techniques and approaches to students so that they may analyze and develop business systems more effectively and efficiently. Program Specification. • Process Modeling: Data Flow Diagrams (Gane and Sarson.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. • Project Management: Creating a Work Plan. Project Staffing. Use Case Diagrams. Prototyping. Developing Documentation.
Jeffrey A. Systems Analysis and Design-Techniques. Modern Systems Analysis and Design. and Architectures. Hardgrave (2009). George and Joseph S. 4. Systems Analysis & Design. Fifth Edition. Irwin McGraw-Hill. and Bill C. Hoffer.L. New Delhi.f Academic Session 2010-2011
. Approaches. 2.e. Wixom and Roberta M Roth (2009). Joey F. PHI Learning. System and Design Methods. Pearson Education.Chinan . Roger H. Jeffrey. Barbara H. L. Alan Dennis.Reference Books 1. Wiley & Sons. Whitten and Lonnie D.
56 w. 3. Valacich (2009). Bentley (2000). Keng Siau. 4th edition. Methodologies.
ERP in India. Imhoff. Operations Support System. (12 Hours) Unit III ERP: Resource Management Perspective: Business Modules in ERP Packages. Quality Management. Features of ERP. Alexis. ERP drivers. OLAP (On Line Analytical Processing). Future Directions in ERP. Pearson Education. Enterprise Resource Planning. Leon (2007). (10 Hours) Text Books 1. Leon (2nd Edition. C. ERP Project Management & Monitoring. Loftis Lisa & Geiger. 1st Edition. Enterprise Systems for Management. ERP Vendors. DELHI
MASTER OF BUSINESS ADMINISTRATION (MBA) Enterprise Resource Planning
Course Code: MS 235 L-3 Credits: 3
Objectives: This course aims at providing overall knowledge regarding the concepts and structure of ERP systems and imparts necessary managerial skills for ERP implementation in a business enterprise. Luvai Motiwalla (2008). John Wiley & Sons. Sales and Distribution. Tata McGraw Hill. MIS Integration. Resource Management. Building the Customer Centric Enterprise. Cengage Learning. Luvai Motiwalla (2008). ERP Work flow. (8 Hours) Unit II ERP: System Perspective: Management Information System. Course Contents Unit I ERP: Enterprise Perspective: An Overview. Plant Maintenance. First edition.f Academic Session 2010-2011
. ERP Implementation Life Cycle. OLTP. ERP Selection Issues. Enterprise Systems for Management. Implementation methodology. ERP in Public Sector Enterprises. 2. Relationship between ERP & BPR. Business Process Reengineering. Enterprise Integration Application Tools for ERP. Network Structure of ERP System. Jonathan (2001). (12 Hours) Unit IV ERP: Key Issues: ERP and E-Commerce. Ashim Singla (2009). Materials Management.
57 w. Trends in ERP. Communication in ERP Systems. Pearson. Alexis. (On Line Transaction Processing).e. Key ERP Consultants in India. 3. DSS. Pre and Post Implementation Issues.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. G. Production. Transaction Processing System. ERP Culture. ERP and CRM. 2. 4. ERP and SCM. Reference Books 1. 2008). ERP Demystified. First edition. Human Resource. Tata McGraw Hill. Finance. Process modeling for ERP Systems. First edition. Enterprise Resource Planning.
FDDI Token Ring (IEEE 802. Presentation Layer. David A Stamper (2003). (12 Hours) Unit III Networking: Network Layer: Network Protocols. Addison Wesley. Function and Working of Routers. Devices and Circuits. Computer Networks. Dye M. Business Data Communications & Networking.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. and Data Transmission. A Hands-On Approach. Network Fundamentals.. Application Layer. Functions and working of switches and bridges. Burke Richard J (2008). Network Management. Course Contents Unit I Data Communication Concepts and Applications: Introduction to Data Communications. Network Addressing and Routing. Session Layer. Presentation Layer. Pearson. Fitz Gerald and Alan. Services and Application Layer Protocols Functions. Stallings. (08 Hours) Unit II Fundamentals of Data Communications and Networking: Physical Layer: Architectures. 3.e. Dennis (2002).5). Ethernet (IEEE 802. Tanenbaum. Delhi Reference Books 1. Working of CSMA/CD. (2007). Pearson Education. Improving LAN Performance. Network Management: Concepts and Practice. Local Area Network (LAN): LAN Components. CCNA Exploration Companion Guide. (2004). User Application.f Academic Session 2010-2011
. Components of Data Communications. McDonald R. Pearson Education. and Rufi W. Trends in Computer Communications and Networking. TCP Acknowledgement with Windowing. Business Data Communications. Error Control in Networks. S. 4. Fast Ethernet. Application Layer: Functions of Session Layer. John Wiley & Sons. (10 Hours) Text Books 1. Data and Computer Communications. Network Applications. W. DELHI
MASTER OF BUSINESS ADMINISTRATION (MBA) Network Applications and Management
Course Code: MS 237 L-3 Credits: 3
Objectives: The course aims to combine the fundamental concepts of data communications and networking with emphasis on business applications. (12 Hours) Unit IV Network Management: Design of Business Networks. A.A. 2. Data Link Layer: Media Access Control.
58 w. Second Edition. Eighth Edition.A. and Network Security.(2008). Selecting a LAN. Jerry. First edition. Subnetting Transport Layer: TCP Three-Way Hand Shake.3). Pearson Education 2.
and Navathe S. 2. ObjectOriented and Object Relational.e. Silberschatz. Functions. A. Korth H and Sudarshan S (2010). Reference Books 1. Exceptional Handling. & Loney. Normal forms NF1. Advantages and Disadvantages of DBMS. (08 Hours) Text Books 1. Relational. Elmsari R. Mapping Constraints.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Course Contents Unit I Purpose. Peter (2010). String Commands. TwoPhase Locking Protocol. Keys. NF2. Relational Algebra. 3. Modification of Database. Join Dependencies and Fifth Normal Form. Bipin C. LOB’s). McGrawHill. Galgotia Publication. Translate and Decode Function). Domain Constraints. Set Operations. Data base system concepts. Fundamentals of Database Systems. NF3 and BCNF. SQL: Background. (2005). Desai (2000). Data Models. Logic. DELHI
MASTER OF BUSINESS ADMINISTRATION (MBA) Database Management Systems
Course Code: MS 239 L-2 Credits: 2
Objectives: This course will help students to understand how databases can be used to store an organization’s information. Numeric Function. Oracle 9i The complete reference. Views. (08 Hours) Unit III Oracle: Basic Architecture. Referential Integrity. Joined Relations. DBMS Architecture and Data Independence. Pearson Education. Tata McGraw-Hill. Locks. Introduction to PL/SQL (Conditional. Koch. (08 Hours) Unit IV Structure of Relational Databases. Rob. first edition. Aggregate Functions. Basic Structure. Schemas and Instances. Transaction State. Null Values. Types of DBMS – Hierarchical. Concurrency: ACID Properties. E-R Diagram. Data Definition Language.
59 w. Procedures. Functional Dependencies. Triggers. K. (04 Hours) Unit II ER-Model – Basic concepts. Multivalued Dependencies and Fourth Normal Form. Database Systems: Concepts. Derived Relations. First edition. Transaction. Cursor. Introduction to Database Management System. 2.f Academic Session 2010-2011
. Cengage Learning. G. Design and Applications. Database System Concepts. 4. Fifth Edition. Sixth Edition. Go to Statements. Reduction of E-R Schema to Tables. Network. Pearson Education. Loops. Singh Shio Kumar (2006). Date Function. (2008). Nested Sub Queries. Data Manipulation (LIKE Operator. Design of an ER Database Schema. Deadlock Condition. Design Issues. Delhi. Data Definition.
MASTER OF BUSINESS ADMINISTRATION (MBA) Database Management Systems Lab.e.f Academic Session 2010-2011
.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY.
Course Code: MS 251 L –0 P-02 Credits: 01
Course Contents This course will be based on MS 239 Database Management Systems Course and is part of it.
Political and Legal Impact of Multinational Corporations. Tata McGraw Hill. Pearson Education. (10 Hours) Text Books 1. International Business. Strategies for Dealing with Multinations. (12 Hours) Unit II Global Trading Environment: Liberalization of World Trade. Reference Books 1. International Business Contract – Legal Provisions. Paul. Framework for Understanding International Business Environment: Analysis of Physical. Demographic. Global Capital Markets. World Bank. L. Issues in Transfer of Technology to Developing Countries. Technology Transfer – Importance and Types. International Business: Environment and Operations. FDI and their Impact on the Economy. ATC. Pearson Education. John D. Lee H. Course Contents Unit I International Business and Environment: An Interface. GSP and International Commodity Agreements. Prentice-Hall. Tata McGraw Hill. MIGA. Socio-cultural. J (2004).e. Political. NAFTA. and Prashant Salwan (2010).GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY.Exchange Rate Mechanism and Arrangements. Euro Currency. 3. Legal Framework of International Business: Nature and Complexities. Movements in Foreign Exchange Rates and Impact on Trade and Investment Flows. Hill (5th Edition. Code and Common Laws and their Implications to Business. Deresky (2003). Aswathappa (2005). Forms and their Functioning: Multilateralism Vs. International Business: Competing in the Global Marketplace. Multinationals and their Economic Impact. DELHI
MASTER OF BUSINESS ADMINISTRATION (MBA) International Business Environment
Course Code: MS 241 L-3 Credits . EU. Economic. 2.3
Objectives: The purpose of the course is to familiarize students with various environmental factors and forces that affect a firm’s overseas operations and learn to manage international business. and Radebaugh. W. SAFTA and other Regional Economic Groupings. 8th Edition. ASEAN. Rights and Duties of Agents and Distributors. Asian Model. World Trade in Goods and Services – Major Trends and Developments. International Management: Managing Across Boarders and Culture. UNCTAD and WTO. Legal and Technological Environment of a Foreign Country. Regionalism.f Academic Session 2010-2011
. International Business. (10 Hours) Unit III International Financial Environment: Foreign Investment – Types and Flows.
61 w. Daniels. Monetary System. 2. (10 Hours) Unit IV International Economic Institutions and Regional Economic Groups: IMF. 2005). Charles. International Sales Agreements.
Export Credit and Guarantee Corporation (ECGC). BSP Certificate / Spl Consular Invoice and other related documents. Export Inspection Agencies.e. (10 Hours) Unit II (a) Setting up Export Company. Bill of lading. Schemes for Import of Capital Goods: Procedures for New/second Hand Capital Goods. Procedures and Documentation. Custom Clearance of Imports – Regulations and Procedures. Mate's Receipt. Foreign Trade Policy (2009-2013). Criteria and Benefits. Export / Trading/ Star trading/ Superstar Trading Houses : Objective Criteria and Benefits. Processing of Export Order (5 Hours ) (b)Documentation : Proforma Invoice.f Academic Session 2010-2011
. Procedures and Documentation. Financial Guarantees. Quality control and Pre-shipment Inspection. Duty Exemption Schemes : Objectives. (07 Hours) Unit III Methods and Terms of Payments for Exports. Commercial Representatives Abroad. Certificate of Origin. AR4 Form. Bank Realization Certificate. (10 Hours) Text Books 1. Excise and Custom Clearance. Indian Council of Arbitration. Export Incentives: Major Incentives and Procedures for Claiming them. Export-Import Policy. Packing List. Export Promotion Councils. Role of EXIM Bank and Commercial Banks. Import Financing Schemes. ECGC Policy. Benefits. Policy for EOU / FTZ / EPZ units : Objectives. Shipping Bills. IEC Number / RCMC from Export Promotion Council. State Governments and their Role in Trade Promotion. Marine Insurance Policy.and Post-liberalisation Era. Cargo. GR Form. Procurement for Exports – Planning and Methods of Procurement for Exports.Terms / Conditions.
62 w. Credit and Foreign Exchange Risks: Procedure for Filing Claims. Consultative and Deliberative Bodies. Managing Risks Involved in importing . Canalization Policy and Role of Public Sector Organizations. Export Credit and Foreign Exchange Covers. Bill of Exchange. Airway Bill. Terms of Shipment. Infrastructural Support for India’s Foreign Trade: Policy Formulating. Commodity Boards and Product Development Authorities. (10 Hours) Unit IV Foreign Trade Financing and Insurance Schemes: Pre-and Post-shipment Export Credit Schemes. Export Sales Contracts . procedures and documentation relating to foreign trade operations. Commercial Invoices and its Attestation. and to train them to handle the export-import business. FIEO. Procedures and Documentation. DELHI
MASTER OF BUSINESS ADMINISTRATION (MBA) Export-Import Procedures and Documentation
Course Code : MS 243 L-3 Credits . Course Contents Unit I Policy Framework for India’s Foreign Trade in Pre. Inspection Certificate.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Benefits and Costs.3
Objectives: The purpose of this course is to familiarize students with policy. Support Organizations and Services – IIFT. ITPO.
Reference Books 1.2. Export Manual. Anupam Publications 3. 2. Anupam Publications. IMPEX Times.
Ram Paras (2009). Indian Trade Journal
63 w. Where and How?.f Academic Session 2010-2011
.e. various issues.
(10 Hours) Unit IV International Protection of Intellectual Property: The World Intellectual Property Organization. The Geneva Convention for the Protection of Producers of Phonograms Against Unauthorized Duplications of their Phonograms. Common Features of the Intellectual Property Rights. The Berne Convention for the Protection of Literary and Artistic Works. Scientific Discoveries. Labour Standards. Trademarks. Correlation of Intellectual Property Law with Unfair Competition. Emblems. 2. Position of the Intellectual Property Law in the Legal System. Das Bhagirath Lal (2003).f Academic Session 2010-2011
. (10 Hours) Unit III IPR and Economic Development. Pearson Education.e. DELHI
MASTER OF BUSINESS ADMINISTRATION (MBA) WTO and Intellectual Property Rights
Course Code: MS 245 L-3 Credits . The Rome International Convention for the Protection of Performers. The Madrid Agreement Concerning the International Registration of Trademarks and the Protocol Relating to the Madrid Agreement. Intellectual Property. The Main Fields of Intellectual Property. Neighbouring Rights. Implementation and Implication. (10 Hours) Unit II General Introduction in the Intellectual Property Law: The Notion of Intellectual Property. Course Contents Unit I GATT and Evolution of World Trade Organization (WTO). The Patent Cooperation Treaty. Industrial Property Law: Inventions. Copyright Law ("Rights of Authors"). Industrial Designs and Models. Legal Nature of the Intellectual Property Rights. Layout-designs of Semiconductor Integrated Circuits (semiconductor chips). New Issues in WTO:Environment. David Rainbridge (2003).3
Objectives: The course is intended to sensitize the students about the importance of WTO and Intellectual property in the global economy.Third World Network and Zen Books. Government Procurement. Trade-names. Investment. Trade Facilitation. Industrial Creations Characterized by Relative Novelty (innovations). The International Convention for the Protection of New Varieties of Plants. present and future. Competition Policy.
64 w. Know-How. Other Distinctive Signs.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. The Agreement on Trade-Related Aspects of Intellectual Property Rights ("TRIPS"). Main Features of WTO. Historical Background. The Paris Convention for the Protection of Industrial Property. The Trademark Law Treaty. Electronic Commerce. Producers of Phonograms and Broadcasting Organizations. Geographical Indications. The WTO and the Multilateral Trading System:Past. Role of WTO in International Trade. The Hague Agreement Concerning the Deposit of Industrial Designs. The Budapest Treaty on the International Recognition of the Deposit of Microorganisms. Social Clause. (12 Hours) Text Books 1. Plant Varieties. Utility Models.
IPR-unleashing the Knowledge Economy. Prabudha (2001). Intellectual Property Right in the global economy. Wheeler Publishing. Ramappa.e. Ganguli. Institute for International Economies. 2. Washington.
65 w. 3. Intellectual property rights under WTO: Task before India. Ltd.Reference Books 1.f Academic Session 2010-2011
. T. Maskus Keith E. Tata McGraw-Hill Publishing Co. (2000). (2000).
(08 Hours) Unit IV Open-Economy Macroeconomics: The Price Adjustment Mechanisms with Flexible and Fixed Exchange Rates. Imperfect Competition and International Trade. techniques and policies in the field of International Economics to understand the dynamics of International Trade. New Delhi. Income Adjustment Mechanism and Synthesis of Automatic Adjustments. 2. G.
Reference Books 1.f Academic Session 2010-2011
66 w.O. Economies of Scale. H. Factor Endowments and Heckscher Ohlin Theory. New York. Krugman. DELHI
MASTER OF BUSINESS ADMINISTRATION (MBA) International Economics
Course Code: MS 247 L-3 Credit: 3
Objectives: The purpose of this course is to acquaint the students with concepts. Salvatore Dominicks (2004). International Economics. Inc. International Economics. 2nd Edition. Determination of Exchange Rates. Foreign Exchange Markets and Exchange Rates. International Economics. 2. (2003). Mannur.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Standard Trade Model. London. Paul and Maurice Obstfeld (2010). (12 Hours) Text Books 1. Law of Comparative Advantage. MacMillan. (2003). Other Adjustment Policies. (14 Hours) Unit II International Trade Policy: Tariffs and Non-tariff Barriers in International Trade: Economic Integration – Custom Unions and Free Trade Areas (08 Hours) Unit III Balance of Payments and Exchange Rates: Balance of Payments. Course Contents Unit I International Trade Theory: Introduction to International Economics. B. Vikas Publishing House. International Economics. Addison Wesley.e. John Wiley Sons. Sodersten.
67 w.f Academic Session 2010-2011
The dissertation shall be evaluated by External and Internal Examiners separately from out of 60 and 40 marks respectively. if any Literature Review Research Methodology Data Analysis Findings and Conclusions Recommendations Bibliography Appendices – to include questionnaire.e. The external assessment shall be done on the basis of Viva Voce and the report.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. DELHI
MASTER OF BUSINESS ADMINISTRATION (MBA)
Course Code: MS 202 Credits-06
Every student will be assigned a project topic at the end of the second semester and it will be pursued by him/her under the supervision of an internal supervisor.
68 w. if any
The student shall be required to submit progress reports as per the schedule to be announced by the School/Institutions for assessment by the project guide. The format of the report is given below: • Executive Summary • Introduction • • • • • • • • • Objective of the Research Undertaken Hypothesis. The dissertation along with soft copy will be submitted by the students in their respective institutions.f Academic Session 2010-2011
. The internal assessment shall be done on the basis of a presentation by the student as per the assessment schedule to be decided and announced by the School/Institution.
e. Decision Support Systems and Intelligent Systems. Expert Systems. Pearson. Knowledge Management. Eighth Edition. Knowledge Management. Data Warehousing in the Real World.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Fernandez. Paulraj Ponniah (2003). (08 Hours) Text Books 1. (2010).f Academic Session 2010-2011
. Anu Singh Lather. OLTP & OLAP. Data Warehousing fundamentals.03 Credits . Data Marts. Pearson Education. First edition. Knowledge Management Technologies. first edition. DELHI
MASTER OF BUSINESS ADMINISTRATION (MBA) Business Intelligence and Applications
Course Code: MS 204 L . 4. Excel Books. 2. Aronson (2008). Creating Databases and Tables. Constraints. 2. Knowledge Storage. Data Warehousing. Data Warehouse Architecture. Irma Becerra (2008). Group Decision Support and Groupware Technologies. Macmillan.03
Objectives: This course is intended to expose the students to the latest tools of Business Intelligence
and applying those tools for effective decision-making. Dennis Murray (2005). Applications of Data Mining. John Wiley. Reference Books 1. Course Contents Unit I Business Intelligence and Business Decisions: Decision Support Systems. (10 Hours) Unit IV Knowledge Management: Knowledge Assets. (16 Hours) Unit III Data Mining and Knowledge Discovery: Data Mining Techniques. Sam Anahory. Knowledge Generation. Tapan K (2008). (08 Hours) Unit II SQL Server and Data Warehousing: .
69 w. Pearson. Efraim Turban. Panda. System Databases. Knowledge Utilization. Anil K Saini and Sanjay Dhingra Ed. Knowledge Management. Data Manipulation Language.Features. E. 3.
Pearson/Prentice Hall. Analyzing Companies Resource in Competitive Position. Business Policy and Strategic Management. Tata McGraw Hill. Corporate Governance .
Reference Books 1.e. A. Strategies for Competing in Global Markets. Strategic Management – Concept and Cases. Need for Balanced Scorecard. David Hunger (2010). Kark Rajneesh (2008). Porter’s Generic Strategies. Strategic Management Process. Strategic Analysis and Choice. Leverage and Fit. and Robert E Hoskisson. Competing with the Best: Strategic Management of Indian Companies in a Globalizing Arena Penguin Books. The Growth of the Firm: Internal Development. Thomas L. (12 Hours) Unit IV Strategy Implementation and Evaluation : Structural Considerations and Organizational Design.f Academic Session 2010-2011
. Goals and Objectives. External Environmental Analysis. (10 Hours) Unit III Corporate-Level Strategies: Diversification Strategies: Creating Corporate Value and the Issue of Relatedness. Leadership and Corporate Culture. Grand Strategies. Concept of Value Chain. Strategy Evaluation: Importance and Nature of Strategic Evaluation. New Delhi. Hitt Michael A. Wheelen. (2002). Strategic and Operational Control. Concepts and Cases. Strategic Management and Business Policy. Mintzberg’s 5Ps of Strategy. Azhar Kazmi (2004).
Course Contents Unit I Nature of Strategic Management: Concept of Strategy. 2.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. DELHI
MASTER OF BUSINESS ADMINISTRATION (MBA) Strategic Management
Course Code : MS 206 L-3 Credit-03 Objective: To develop an understanding of the Strategic Management process in a dynamic and compétitive global environnent. J. Vertical Integration: Coordinating the Value Chain. Tata McGraw Hill. Thomson and Strickland. (10 Hours) Text Books 1.Concept of Stretch. A. Ireland R. New Delhi. 12th Edition Prentice hall of India
70 w. Arthur. and Strategic Alliances Restructuring Strategies: Reducing the Scope of the Firm. Mergers & Acquisitions. Porter’s Five Forces Model. J. Addison Wesley. Strategic Management: Competitiveness & Globalization. Analyzing Companies Resource in Competitive Position. Vision Mission. 4. 2.D.. 3. (10 Hours) Unit II Strategy Formulation: External Environmental Analysis. Fred David (2008) Strategic Management : Concepts and Cases .
The Changing Environment and Stakeholder Management. Consumerism. Moral Arguments for Corporate Social Responsibility. Corporate and International Perspectives. Development of Ethics. BS / ISO Guideline on CSR Management (ISO-26000). Current CSR Practices of the Firms in India and Abroad. Spiritual Values. Corporate Governance: From the Boardroom to the Marketplace. (10 Hours) Unit IV Issues in Moral conduct of Business and CSR: Failure of Corporate Governance. Prentice Hall. Social Audit.e. Cengage Learning. Course Contents Unit I Moral Values and Ethics: Values – Concepts. The Corporation and Internal Stakeholders. ethical conduct in business and role and responsibilities of corporate in social systems. Marketing. Relevance of Ethics and Values in Business. Weiss. Corporate Social Responsibility of Business. Hartman . Laura P. Challenges of Environment: Principles of Environmental Ethics. Unethical Issues in Sales.f Academic Session 2010-2011
. Advertising and Technology: Internet Crime and Punishment. and Joe DesJardins (2007). 2. Ethical Decision Making. Development of Corporate Conscience as the Moral Principle of Corporate Social Responsibility. Reference Books 1. Environmental Challenges as Business Opportunity. Business Ethics: Decision-Making For Personal Integrity And Social Responsibility. (10 Hours) Text Books 1. McGraw-Hill/Irwin. Business ethics and values: Individual. Strategy and Self-Regulation. Corporate Governance and Code of Corporate Governance. Corruption in Business and Administration. Spiritual Leadership for Business Transformation. Types and Formation of Values. Values-Based Moral Leadership. (10 Hours) Unit III Corporate Social Responsibility: A Historical Perspective from Industrial Revolution to Social Activism.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Values of Indian Managers.
71 w. Intellectual Property Rights. Organizational Excellence and Employee Wellbeing through Human Values. Human Values and Ethics Course Code: MS 208 L-3 Credits-3
Objective The objective of this course is to develop an understanding and appreciation of the importance of value system. Modern Business Ethics and Dilemmas. It aims at applying the moral values and ethics to the real challenges of the organizations. Business Ethics. Colin Fisher and Alan Lovell (2009). Managerial Excellence through Human Values. Overview of Corporate Social Responsibilities (CSR) and Sustainability. Corporate Responsibilities towards Consumer Stakeholders and the Environment. Business Ethics: Concepts & Cases. Culture. Joseph W (2009). Affirmative Action as a form of Social Justice. DELHI
MASTER OF BUSINESS ADMINISTRATION (MBA)
Corporate Social Responsibility. Employees. Ethics and Behaviour. (12 Hours) Unit II Managing Ethical Dilemmas at Work: The Corporation and External Stakeholders. Consumers and Community.
V.Velasquez (2007) . Laura P and Abha Chatterjee (2006 ).f Academic Session 2010-2011
. Business Ethics Concepts. Perspectives in Business Ethics. Tata McGraw Hill 3.e. Hartman.
72 w. Excel Books. Baxi C. Manuel G.2. and Prasad Ajit (2007): Corporate Social Responsibility. PHI 4.
f Academic Session 2010-2011
.e.LIST OF ELECTIVES FOR FOURTH SEMESTER
Financial Strategy. New Delhi. Jernigan. 10th Edition. Evans J. Retail Pricing.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY.E. Scope and Importance of Retailing. C. Retail HRM Online Retailing. Jaico Books. Pradhan S.. Vedamani. Oxford University Press
74 w. R.A and Pandit A.. . H. and Wuest. (2008) Retail Management: Functional Principles and Practices. 6th Edition.f Academic Session 2010-2011
. Franchising Decisions. 3rd Edition. Reference Books 1. Tata McGraw Hill. (2007) Managing Retailing. Responsibilities of a Store Manger. Assortment Plan. (10 hours)
Text Books 1. Uniyal D. Easterling. Inventory Management.. Course Contents Unit 1: Introduction to Retailing: Definition. Retail Information system..Customer Service. Customer Relationship Management. Weitz B. Flottman. (2008).. Sinha P.S. Legal & Ethical Issues in Retailing. (2007). 1st Edition. Pearson Education. Promotion Mix . Sales forecasting. E. 4. Retail Location. DELHI
MASTER OF BUSINESS ADMINISTRATION (MBA) Retail Management
Course Code: MS 212 L-3 Credits: 3 Objectives: This course is aimed at providing students with a comprehensive understanding of the theoretical and applied aspects of retail management. Global and Indian Retail Scenario. New Delhi 2.P. (10 hours) Unit 3: Merchandise Management Process. Design & Visual Merchandising. 2. International Retailing. Merchandise Buying. B. 4th Edition. (12 hours) Unit 4: Store Management & other issues: Store Layout. (2008) Merchandise Mathematics for Retailing. Tata McGraw Hill. Retail Management. Information Gathering in Retail (10 hours)
Unit 2: Retail Market Strategy. Gibson G. Merchandise Budget. . Retailing Management. Pearson Education. Atmospherics. Berman B.K. Theories of Retail Development.L. Levy M. Retailing Management – Text and cases. New Delhi. (2009). GAPs Model. 3. Retail Communication-Objectives. M. Inventory Shrinkage. Retail Formats. R.e. 3rd Edition.
. Brand Identity perspectives . Burnet J. (10 Hours) Unit IV Brand Positioning: Concepts and Definitions. Shah. M. 2. Kruti and D’Souza. Celebrity Endorsements. Process of Marketing Communication. Media Buying. 3rd Edition. David (2002). Strategic Brand Management. Formulation of Brand Personality. . (2001). L. C. Advertising Strategy and Planning. 1st Edition. Brand Personality: Definition. Cengage Learning. Tata McGraw Hill. Tata McGraw Hill . Measuring Advertising Effectiveness. Definition and Scope of Advertising Management. Brand reinforcement . and Moriarty S. customer based brand equity . Brand Extension.Aaker Model of Brand Equity. A. Evaluation of Different Media and Media Selection. Brand Assets and liabilities. Social. managing global brands . Pearson Education. (2007). The Organization for Advertising. 3 Cs of positioning . Course Contents Unit I Role of Integrated Marketing Communication.Branding in different sectors Case studies (12 Hours) Text Books 1. Stages of Concept Management for functional . Prentice Hall of India. (2009).line .Brand Loyalty. Repositioning. Brand identity prism. 2.
75 w. (2008). Advertising Management with Integrated Brand Promotion. Belch. Designing marketing programs to build brand Equity. Wells W. range and umbrella branding .GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY.Identity levels. Measures and. Concepts and Measures of Brand Equity. New Delhi. G. Managing Brand Equity. Developing Media Strategies. Determination of Target Audience. Advertising and Promotion. brand revitalization. Creative Strategy Development and Implementation. 7th Edition. Ethical and Legal Aspect of Advertising. Types of brands . E. Setting Advertising Objectives. Aaker. DELHI
MASTER OF BUSINESS ADMINISTRATION (MBA) Advertising and Brand Management
Course Code: MS 214 L-3 Credits: 3 Objectives: The objective of this course is to provide an understanding of the basic principles of advertising management and to develop an understanding of the brand concept. New Delhi 3. Brand Image dimensions. DAGMAR.Branding strategies – product . O’Guinn. (10 Hours) Unit III Brand-concept: Nature and Importance of Brand. Advertising and Consumer Behavior. Measures of Loyalty. Keller K..Brand positioning and differentiation strategies. Advertising: Principles & Practice.symbolic and experiential brands. 4.f Academic Session 2010-2011
. Strategic Brand Management Process. Alan (2009) Advertising and Promotions” An IMC Perspective. Managing brands over time. and Allen. Pearson Education Reference Books 1.T. Determining Advertising Budgets. (10 Hours) Unit II Media Planning: Setting Media Objectives. Ist Edition. & Belch.e.
R. Sage Publications. (2008) Rural Marketing. Kashyap. Role of IT in Rural Marketing (e-Chaupals etc. Lee. Tata McGraw Hill. Healthcare. Substance Abuse. Pricing Strategies. Promotion Strategies. Social Marketing Applied in Family Planning. Lee. Rural Markets in India: Characteristics of Rural Consumers. Rural Marketing Research. Challenges of Rural Marketing (10 Hours) Unit II Rural Marketing Strategies: Rural Market Segmentation.G and Rama Krishnan Lalitha. Raut.. Sage Publications 4. DELHI
MASTER OF BUSINESS ADMINISTRATION (MBA) Rural and Social Marketing
Course Code: MS 216 L-3 Credits: 3
Objectives: The course aims at creating an understanding of the unique challenges of rural and social marketing and to enable students to apply the concepts and methods of marketing management to rural markets and social and cause related marketing. N. 2nd Edition. Distribution. Social Markets Segmentation. (2002) “Social Marketing: Strategies for Changing Public Behavior”.Wiley. Amp. Roberto. Small Savings. Dogra and Ghuman. and NGO’s in Social Marketing. Pradeep. (2007) Advertising and marketing In Rural India. N. Product Strategies. P. Kotler P and Andreasen (2008) Strategic Marketing for Non-Profit Organisations.f Academic Session 2010-2011
. Social Marketing Challenges. Marketing Mix: Product Strategies. Kharminder. Scope and Importance. (10 Hours) Unit III Foundation of Social Marketing: Definition. Lee.(2008) Social Marketing: Influencing Behaviors for Good. Kotler. AIDS Prevention.e. 3. (12 Hours) Text Books 1. Future of Rural Marketing in India. Marketing of Rural and Cottage Industry Products. New Delhi.S. Kotler.2nd Edition. N. Distributor Strategies. PHI. Course Contents Unit I Rural Marketing Introduction: Definition. New Delhi
76 w. 2.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. New Delhi 3. Promotion Strategies. Krishnamacharyulu.“Rural Marketing – Text and Cases”. New Delhi.AntiSmoking. Prentice Hall of India.. Tek K. Pricing Strategies. Balram.) with few case studies. Environmental Protection. P. Literacy. New Delhi 2. Bhatia. Pearson Education. N. C. Conceptual Framework of Social Marketing. Macmillan Publishers India Ltd. (2006). Siddhartha(2005) Rural Marketing. (10 Hours) Unit IV Social Marketing Applications: Role of Govt. Reference Books 1. Rural Market Environment and Infrastructure.
3 Objectives: This course aims at creating an understanding of the concepts and techniques of internet marketing so as to exploit the opportunities of this medium to support the organization’s marketing activities. Customer Relationship Management. Internet marketing strategy. K. Hanson. Course Contents Unit 1: Introduction to Internet Marketing: Meaning.L. Objectives and Measurement of Interactive marketing communication. Mohammed. Judy and Frost. Opt-in-e-mail. and Kalyanam. New Delhi. Price. M. Cengage Learning. Integrated Internet Marketing Communications (IIMC). Service quality (12 hours ) Unit 3: Characteristics of interactive marketing communications. Tata McGraw Hill. Approaches to Implementing e-CRM. D. Ltd. PHI Learning Pvt.. New Delhi. Rafi. Application of internet marketing. 5th Edition. Maintenance Process. Online Partnerships.f Academic Session 2010-2011
. (2009) Internet Marketing. Internet versus traditional marketing communication: the internet microenvironment. Business to Consumer and Business to Business Internet Marketing. DELHI MASTER OF BUSINESS ADMINISTRATION (MBA)
Course Code: MS 218 L-3 Credits. Distribution. Reference Books 1. 2.A strategic perspective. e-Commerce and Web Marketing 1st Edition. Pearson Education. Roberts. New Delhi. Raymond (2009). Third Edition. developing and testing content. site design and structure. F. Viral Marketing. Internet Marketing: Building Advantage in a Networked Economy. Shainesh G. Responsibilities in Website Maintenance. 3. Johnston. Promotion. Process and Physical Evidence. Understanding site user requirement. Online Promotion Techniques: Search Engine Marketing.e. 1st Indian Edition. W. 4. Tools and techniques for Measurement. (10 hours) Unit 2: Online buyer behavior and Models. defining the performance metrics framework. and Jagdish N Sheth (2008).
77 w.: Creating a performance system. R. E-Marketing. Customer Life Cycle Management. (2010).. Macmillan India Ltd. scope and importance of internet marketing. E-Marketing Research. Managing the Online Customer Experience: Planning website design. Interactive Advertising. Implementation and Practice. (2004). Ellis-Chadwick. (2009) Internet Marketing: Strategy. People..GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Chaffey. Online PR. 2. Cengage Learning. Performance Management for Internet Marketing. and Mayer. (10 hours) Text Books 1. Offline Communications (10 hours) Unit 4: Relationship Marketing using the internet: e-CRM. Strauss. 2nd Edition. New Delhi. The Marketing Mix in an online context: Product.
(12 Hours) Text Books 1. 3. Socio-economic Consideration in Project Formulation. Net Present Value. (10 Hours) Unit II Market and Technical Analysis: Market and Demand Analysis – Market Survey.
78 w. Bhavesh. P. Updating. Sharma. PHI Learning Pvt.
Reference Book 1. Vikas Publishing House Pvt. R. M. Tax Aspects in Project Finance. “Project Management”. Post Project Evaluation. Materials and Inputs. Chandra. Demand Forecasting. 2. Macmillan India Ltd. The course is aimed at developing understanding of project activities and relevant skills.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Accounting Rate of Return. Break Even Analysis. Choudhury. Patel (2009). Project Planning Formulation and Analysis. Pearson Education. Benefit Cost Ratio. 3rd Edition. Plant Capacity. Social Cost Benefit Analysis. S. Uncertainties in Demand Forecasting.(2009). Project Appraisal Techniques – Payback Period. and Senthilkumar. Ltd. Operations Research: Theory and Applications. Stimulation Analysis. DELHI
MASTER OF BUSINESS ADMINISTRATION (MBA) Project Planning and Analysis
Course Code: MS 220 L-3 Credits: 3 Objectives: Projects are non-recurring activities requiring a different set of skill for planning as compared to regular and operative activities. 1st edition. J. Project Costing and Finance: Cost of project. Risk Analysis: Measures of Risk. Project Screening and Presentation of Projects for Decision Making. Technical Analysis. Sensitivity Analysis. Mathematical Programming Approach. Tata Mc Graw Hill Publishing Company. Cost of production. Internal Rate of Return. 1st Edition. Ltd. Project Identification. Role of Financial Institution in Project Finance. Projects. Ranking Methods of Projects.e.(2007). Float Times.Product Mix. Decision Tree Analysis. Effective Rate of Return. (2007). (10 Hours) Unit IV Project Scheduling/Network Techniques in Project Management: CPM and PERT Analysis. Machinery and Equipment. Panneerselvam. Means of Financing Project. 4. Crashing of Activities. Capital Rationing. (2009). Course Contents Unit I Project Identification Analysis: Concept of Project. Investment Opportunities. Project Management: Strategic Financial Planning Evaluation and Control. K. Project Management. Cost Analysis of Resources Allocation. Social Infrastructure Projects for Sustainable Development.f Academic Session 2010-2011
. (10 Hours) Unit III Project Appraisal: Time Value of Money. Contraction of Network for Cost Optimization. Linear Programming Model. P. Pinto. Project Management. Multiple Projects: Project Dependence. (7th Edition). Search for Business Idea. 2. Tata McGraw Hill.
Growth Rate. Operating Synergy. Synergy. Gaughan. Valuation of a Business. Creating Value from Mergers and Acquisitions. S. 1st Indian Reprint . Provisions of Companies Act. Academic Press Advanced Finance Series. Tax Motives Financial Evaluation. Patrick A. Himalaya Publishing. Mergers Acquisitions and Other Restructuring Activities. Reference Books 1. 1st Edition. The Economist. 2. 3. Criteria for Negotiating Friendly Takeover.f Academic Session 2010-2011
79 w. (10 Hours) Unit IV Defence Against Hostile Takeover. Joint Venture and Strategic Alliances. McGraw Hill. Financing of Merger. Poisson Pill. Pacman. Diversification. Determination of Exchange Ratio. Mergers and Acquisitions. Other Economic Motives. LBO. 4th edition. 2. Boot Strapping. Prentice Hall. The fundamental aim of the course is to prepare students to take advantage of the current scenario and understand how mergers. Mergers and Acquisitions Journal.e. Kwang and Susan (2006). Greenmail.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Financial Synergy. The Economist Group. Types of Mergers. Acquisitions & Corporate Restructuring
Course Code: MS 222 L-3 Credits – 3
Objectives: Liberalized economy has generated many opportunities of combining businesses to create wealth. Elsevier Incorporation. Fred Westan. 4. Periodicals 1. Bear Hug. Market Price etc. Takeover Code: Scheme of Amalgamation.(1999). Association for Corporate Growth. 2. acquisition and corporate restructuring is implemented. Regulation by SEBI. Manju (2010).R. J. Hubris Hypothesis of Takeovers. MBO. (10 Hours) Unit III Methods of Valuation – Cashflow Basis. Approval from Court. Sundarsanam (2006). Computation of Impact on EPS and Market Price. Depamphilis Donald (2008). Wiley India. 4th edition. Earning Potential Basis. India. Course Contents Unit I Introduction in Mergers. Pearson Education. Merger Strategy-Growth. Contemporary Issues in Mergers and Acquisitions. DELHI
MASTER OF BUSINESS ADMINISTRATION (MBA) Mergers. Ramanujan. Mergers: The New Dimensions for Corporate Restructuring. (12 Hours) Unit II Legal Aspects of Mergers/ Amalgamation and Acquisition / Labour. Other Motives. and Cultural Issues. Mergers Acquisitions and Corporate Restructurings. Impact of Variation in Growth of the Firms. Gupta. (10 Hours) Text Books 1. Post Merger H.(2008).
Endowment. 3. Types of Risk.(2004). Sources and Measurement of Risk. Actuaries. M.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Distinction between Life Insurance and Marine Insurance. 2nd Edition. (2005). Alka. DELHI
MASTER OF BUSINESS ADMINISTRATION (MBA) Insurance and Risk Management
Course Code: MS 224 L-3 Credits: 3 Objectives: This course is intended to develop an understanding among students about identifying analyzing and managing various types of risk. Principles and Practices of Insurance. Education.f Academic Session 2010-2011
. Principles and Practices of Insurance. Managing Risk. Risk Management.S. Rejda. 9th Edition. Principle of Indemnity. P. Sultan Chand and Sons. Types of Insurance. And Gupta. Control of Malpractices. Estoppels.K. Automobile Insurance. 2. Utmost Good Faith. Sultan Chand and Sons 4. Principles of Insurance and Risk Management”.
80 w. Principles of Risk Management and Insurance. Pearson
Reference Books 1. Exclusion of Perils. (10 Hours) Unit IV Nature of Insurance Contract. Insurance Industry in India. Negligence. Disaster Risk Management. Gupta. 2nd Edition. Regulation of Risk Reduction by IRDA. George. Health Insurance. Kalyani Publications. (12 Hours) Text Books 1. Loss Assessment and Loss Control. Himalaya Publishing House. Loss Exposure. Course Contents Unit I Concept of Risk. (10 Hours) Unit II Risk Retention and Transfer. S.e. Insurable Interest. Mishra. Legal Aspects of Insurance Contract. G. Co-insurance. Insurance. Role of IRDA. Assignment. N. Jeevanandam. (10 Hours) Unit III Concept of Insurance.(2008). (2009). Globalization of Insurance Sector. Besides the students will be in a position to understand principles of insurance and its usefulness in business. Insurance and Risk Management. Reinsurance.(2005). Sultan Chand and Sons. Need for Insurance. Panda. Pooling. Application of Statistical Techniques in Risk Avoidance. (2005). 2. Computation of Insurance Premium. E. Risk Evaluation and Prediction. Fire and Motor Insurance. Mittal. C. L.
Chance. Currency Forward. Asian Option. Chako. Forward Start Option. V. 2. Interest Rate Future and Commodity Future.Hull. New York Institute of Finance. Option Pricing Models-the Black-Scholes Option Pricing Model. Spreads. Barrier Option.M. Pearson Education.. Equity Forward. Bond and Interest Rate Forward. Characteristics and Types of Financial Options.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Futures and other Derivatives”. Vega. 7th Edition. Compound Option.Gupta. (10 Hours) Unit II Financial Forward and Futures Contracts: Financial Forward Contracts. J. Motohashi. Binary Option. Look Back Option. Securities and Contracts (Regulation) Act. Commodity Options. Concepts and Problems. “Options. Binomial Option Pricing Model.. J. Gamma. Palgrave Macmillan. (12 Hours) Unit IV Regulatory Framework for Derivatives: Regulation of Financial Derivatives in India. Weather Derivatives. Financial Future Contracts: Concept. H. Summa. Exotic Option. Forwards. “How the Future Markets Work”.. Concept Characteristics. Types of Exotic Options. Currency Future. Guidelines of SEBI and RBI. “Credit Derivatives: A Primer on Credit Risk. Swaps. Option Strategies. Forward Rate Agreements. Index Future. Hedgers. Option Greeks. Option on Futures. Valuation of Individual Contracts. G. Difference between Exchange Traded and OTC Derivatives. John Wiley and Sons Inc.. Modeling and Instruments”. Newyork 4. Financial Derivatives: Theory. J. J. Energy Derivatives and Insurance Derivatives. Dessain.(2006). 3rd Indian Reprint. and Other Derivatives. Periodicals 1.L. Index Options..
Course Content Unit I Financial Derivatives: An Introduction to Financial Derivative Markets.e. Past and Present. Interest Rate Options.226 L-3. Rho. Futures. Options.(2009). Bernstein. Delta. 3rd Indian Reprint. C. Purpose and Types of Financial Derivative Instruments. Strangle. (2010).
81 w.. Characteristics. Wharton School Publishing 2. Cost of Carry Model. Derivatives and Risk Management Basics. W. Basket Option. Trading with Option. Stock Future. Cengage Learning. (10 Hours) Unit III Financial Option and Swap Contracts: Financial Options. Bermuda Option. R. Concept. A. characteristics and Types of Swaps. and Type of Financial Forward Contracts. Swaps. Prentice-Hall of India. Chooser Option. DELHI
MASTER OF BUSINESS ADMINISTRATION (MBA)
Course Code: MS . Options on Futures: New Trading Strategies. Theta. Penguin USA. Straddle..F. Future Market-Trading and Mechanism. Credit 3
Objective: The course aims at providing detailed understanding of the characteristics and applicability of financial derivatives along with the relevant regulatory framework. Arbitrageurs and Speculators. (2000). 1st edition. Sjoman.(2002). Concept. Future Pricing-Theories. Cornell University 3. Currency Options. Reference Books 1.(2009). D. Concept.f Academic Session 2010-2011
. and Type of Financial Future Contracts. Lubow. Stock Options.. (10 Hours) Text Books 1. Journal of Derivatives and Hedge Funds. S. and Brooks.
Employee Engagement. (12 Hours) Text Books 1. International Human Resource Management: Managing People in a Multinational Context. (2009). P. (2010). Strategic Human Resource Management. J. SHRM for Competitive Advantage. D. Greer. PHI Reference Books 1. & Welch.J. Edwards. C.e. Managing a Global Workforce: Challenges and Opportunities in International Human Resource Management. Excel Books
82 w.Rao. The Role of Strategic HR Leader. HRs New Role Orientation. Thompson Learning. International Human Resource Management: Text and Cases. T. Pearson Education 4. Strategic Human Resource Development. (2007). DELHI
MASTER OF BUSINESS ADMINISTRATION (MBA) Strategic and International Human Resource Management
Course Code: MS . Matching Culture with Strategy.Cultural Problems. Organizational Ethics in International Context. 3. Cengage Learning 4. R. 2. (2009).L. (10 Hours) Unit III International Human Resource Management. Human Side of Mergers and Acquisitions (10 Hours) Unit II HR Strategies: Recruitment and Retention. Importance of Cultural Sensitivity. (2009).Global Human Resource Planning. (2008). evolution of SHRM. Dowling. & Paik Y. P. Course Contents Unit I Introduction to SHRM: Definition. Major Models of National Culture. Cross Cultural Theories. C. International Staffing. 3.228 L-3 Credit-3
Objectives: The objective of this course is to appreciate how human resource is emerging as a key resource for competitive advantage and understanding the role of HRM in organizational performance and International Context. Expatriation and Repatriation. Pearson Education. Cultural foundations of IHRM. HR strategy and HR Planning. Talent Management. Reward and Compensation. Compensation and Benefits. 2. Global Workforce Training and Development.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Integrating two cultures. (2008). Models of people management in different cultures. Strategic Human Resource Management.E.Understanding Culture.Introduction to IHRM. IHRM trends and Future Challenges (10 Hours) Unit IV Global Human Resource Management Process. Knowledge Management. International Reward systems. International Human Resource Management.M. Training and Development. Armstrong. Vance. C. Behavioral Issues in Strategy Implementation. Managing Workforce Diversity. Strategic Human Resource Management. Performance Management in International Organization. Mello.f Academic Session 2010-2011
. Performance Management. Kandula S. Non-Traditional Approaches: Investment in Disabled Employees. M. (2008). Kogan Page. & Rees. Prentice Hall India. need and importance. Cultural Convergence and Divergence. retrenchment. Potential Cross.
Managing the Organization Development Process. Course Contents Unit I Introduction to Organizational Development: Definition. Data Collection Process.R. (2006). 3. Culture Change. Bell & Jr. Challenges and Future for the Organization. Characteristics of Effective Interventions.Concepts and Applications. (2008). Organizational Design and Development. Process Consultation. An Experiential Approach to Organization Development. System 4 Management. Goal Setting. Perason Education. Pearson Reference Books 1. Self –Designing Organizations. Future trends in OD. Cummings.G. Organizational Design and Change.
83 w. Large Group Interventions: Grid OD. (10 Hours) Unit III Human Process and HRM Intervention: Sensitivity Training. Brown. Third-Party Interventions. D. Pearson Education. (10 Hours) Unit II The Diagnostic Process and Introduction to OD Interventions: Diagnosis at the Organization. Employee Wellness Interventions. (2007). & Worley. Cecil. Goals.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Nature and Characteristics of Organization Development. T. Performance Management Systems. (2009).f Academic Session 2010-2011
. Career Planning. Theories of Planned Change. C. The Road to Organic Growth”.H. Ethical Issues in Organizational Development (10 Hours) Text Books 1. The course aims at acquainting the students with theory and practice of planned change. D. Values and Assumptions of OD. 2. Role Playing. (2007). The Intervention Process. TQM and Quality Circles. Jones. Srivastava. Cengage Learning. Organization Confrontation Meeting. Organizational Development and Change. Employee Empowerment. Sociotechnical Systems. W. Group and Individual Level. Learning Organizations. B. it must develop effective strategies for renewal. Role and Competencies of the OD practitioner. Challenges in Diagnosis.. Team Building. Intergroup Relations Interventions. Designing Interventions.D. MBO. (12 Hours) Unit IV Techno Structural and Strategic Interventions: Restructuring Organizations. Organizational Development. DELHI
MASTER OF BUSINESS ADMINISTRATION (MBA) Organizational Development
Course Code: MS 230 L-3 Credits-3
Objectives: For the organization to survive and remain effective with the changing environment. H. (2009). Diagnostic Methods. organizational renewal and development.e. Diagnostic Information Feedback: Characteristics of Effective Feedback. & Harvey. Survey Feedback. G. Job Enrichment. Biztantra 4. French. Edward. 2.G. R. Tata McGraw Hill.
Fostering Team Creativity. It gives understanding of how individuals as team players must behave to sustain teams. Tata McGraw-Hill Publishing Company Ltd. AITBS. Norms. Leadership. Resource Management for Teams. Udai. W & Gershenfeld Mattik. Context. Oxford University Press. S. Measuring Team Effectiveness. Luthans. Developing Collaboration in Teams: Functional and Dysfunctional Cooperation and Competition. Organizational Behavior. Rewarding Team Players. W. Mentors. Naper. Pearson Education. & Slocum. 2. Goal Setting and Problem Solving. Team Size. Pareek. Negative Brain Storming. D. Cohesiveness. Interventions to Build Collaboration in Organizations. Synergy in Teams. (10 Hours) Unit II Interpersonal Competence & Team Effectiveness: Team Effectiveness and Important Influences on Team Effectiveness. (2004). Groups Theory & Experience. P. Understanding Organizational Behaviour. (1996). J. Nominal Group Technique. F. (2004). Robbins.e. 2. 4. Self-Managed Teams. Stages of Team Building and its Behavioural Dynamics.. (12 Hours) Text Books 1. 3. (2004). A. Traditional Brain Storming. Hellriegel. Measuring Interpersonal Competence FIRO-B. Course Contents Unit I Workgroup Vs. Selection of Team Players. Role Allocation. India. Rodhey. Communication Effectiveness & Feedback. Leaders as Facilitators. Interpersonal Processes. V. McShane. Electronic Brain Storming. Team Role. McGraw-Hill International Edition. Social Loafing. Team Member Roles and Diversity. Ltd. (10 Hours) Unit IV Role of Leaders in Teams: Supporting Teams. Reference Books: 1. Thomson Asia Pvt.
84 w. Teams: Transforming Groups to Teams. Singapore. L & Glinow M. Organizational Behaviour: Emerging Realities for the Workplace Revolution.f Academic Session 2010-2011
. Role of Interpersonal Competence in Team Building. Goals. Organizational Behavior. S. DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) Team Building in Organizations
Course Code: MS 232 L-3 Credits-3
Objectives: This course offers to teach students the importance of raising groups and turning them into passionate teams in organizations. Types of Teams. Organizational Behaviour.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. (10 Hours) Unit III Communication and Creativity: Communication Process. Delphi Technique. (2002). (2001).
methods and techniques and issues involved in Behavior testing and counseling and a comprehensive learning of using various behavior tests in organizations and counseling skills to deal with employees. Interest. Thematic Apperception Test.T. R. Checklists and Rating Scales. Applications. Projective Tests. Cattell. L. Leadership Assessment Test.Introduction. Counseling. (2009). Attitude. M.Marnat. Counseling Skills for Managers. Course Content Unit I Introduction to Behavior Testing. Approaches. Singh.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. D.234 L . Changing Behavior through Counseling. (2010). Conflict Resolution Inventory. (2009). Introduction to the concepts of Freud. Psychological Testing and Assessment. Reliability and Validity (10 Hours) Unit III Practical Exposure to Psychological Tests: 16 PF. Gladding. Achievement. Aiken. (2009).f Academic Session 2010-2011
. Intelligence. Test Administration and Scoring. Types of Tests-Ability. Anxiety Test. Ethical Issues in Testing. G. Procedures. S. K. FIRO-B. Organizational Application of Counseling. and Issues. (10 Hours) Unit II Methodology of Assessment. Motivation Analysis Test.R. Psychological Testing: Principles. Pearson Education 2. Item Analysis and Test Standardization.Test Design and Construction. & Saccuzzo. Counseling Skills. Ethics in Counseling (10 Hours) Text Books 1. MBTI. and Jung. Dealing with Problem Employees.
85 w. & Grith. Cengage Learning. Credits -3
Objectives This Course will aid the students in having a clear understanding about the concepts. Process. Adler. Personality. DELHI
MASTER OF BUSINESS ADMINISTRATION (MBA) Behavior Testing and Counseling
Course Code: MS .e. Kaplan. Word Association Test (12 Hours) Unit IV Counseling.P.3. 2. PHI Reference Books 1. Observation and Interviews.Behavior Testing. Pearson Education. Goals.
Common dialog Boxes. Layout Editor. 2. B. J.f Academic Session 2010-2011
. ODBC. SDI.(2002) “Using Visual Basic 6”. Arrays. Creating Active X Control with VB (10 Hours) Unit III Database Interface. Microsoft Visual Basic 2010. Adding Help files to VB project. Error Handling. Boolean Operators. Active X Controls. Siler & L. Pearson. MDI. “Mastering Visual Basic 6.
86 w. 2. Forms & built in controls. Michael Halvorson (2010). PHI. E. Creating Help files. Corey. Workspaces...GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Loops. Review of ANSI SQL. If-then-else expression. Petroutsos. Greg (2008). (06 Hours) Unit IV Developer-2000: Connecting to Oracle Data Base. PHI. Pass through ODBC. ADO. (2009) “Oracle 9i: A Beginners Guide”. (2009) “Using Visual Basic 6”. Print Statement. (06 Hours) Text Books 1. Built-in & User Defined data types. Properties and events. Code Module. M. DAO. BPB. Master-Details Forms. DELHI
MASTER OF BUSINESS ADMINISTRATION (MBA) Front End Design Tools
Course Code: MS 236 L-2 P-0 Credits: 2
Objectives: This course is intended to expose the students to latest tools of front end design and its connectivity to databases. M. 3. Reference Books: 1. RDO. Recordsets. Course Contents Unit I Variable Declaration. Control Arrays. MS-Jet database Engine.0”. Subroutine and Functions. Arithmetic Operators. PHI. Elements of Oracle Data Base. Sams Teach yourself Visual Basic 6 in 24 Hours. Abbey. EEE.e. (06 Hours) Unit II Structure of VB program. Databases. Perry. Private and Public procedures. TMH 4. First edition. Classes. Reselman et al. using Windows API Functions. Data bound controls. Spotts. B.
MASTER OF BUSINESS ADMINISTRATION (MBA) Front End Design Tools Lab.e.
87 w.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY.f Academic Session 2010-2011
Course Code: MS 252 L-0 P-2 Credits: 1
Course Contents The course will be based on MS 226 Front End Design Tools and is part it.
SCM Process. DELHI
MASTER OF BUSINESS ADMINISTRATION (MBA) Software Project Management
Course Code: MS 238 L-3 P-0 Credits-3
Objectives: To acquaint the students with the software project management concepts. Singapore. S. Pressman (2009). Software Process Models. R. Second Edition. Software Metrics. Software Project Management. Linear Sequential Model. Software Engineering.
88 w. Formal Technical Reviews. (12 Hours) Unit III Software Quality Assurance & Configuration Management: Software Quality. Software Development Process. Risk Identification. Function Oriented. Jack. New Delhi. Software Quality Assurances. Software Requirements Specification. (08 Hours) Text Books 1.f Academic Session 2010-2011
. first edition. & Singh. 2. Singapore. Software Team Organization & Control Structure. Software Engineering: A Practitioner’s Approach. Software Cost Estimation. (12 Hours) Unit IV Risk Management: Software Risks. 3.e. Second Edition. John Wiley & Sons. K. Meredith and Samuel J. Rayleigh Curve. Prototyping Model. Project Monitoring & Control Techniques. Yogesh (2008). Software Staff & Personnel Planning. Reactive and Pro-active Risk Strategies. Aggarwal. Seventh Edition. John Wiley & Sons. Wysocki. Risk Projection. K. and David B. McGraw Hill. Crane (2002). techniques and issues related to implementation. New Delhi. Bob Hughes and Mike Cotterell (2001). ISO Software Quality Standards. 2. Software Project Estimation: Size Oriented. Evolutionary Software Process Models. (2002). Software Design Principles. Roger. Project Management: A Managerial Approach. Software Project Management in Practice. Robert Beck Jr. Requirements Validation. Software Configuration Management. Robert K. Pearson. Reference Books: 1. Fourth Edition. Project Scheduling. Mantel Jr. COCOMO Model. Effective Project Management. 4. Software Process. Tata McGraw Hill. Pankaj Jalote (2002). New Age International Third Edition. Software Testing. Risk Monitoring and Management.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. RAD Model. Risk Mitigation. (10 Hours) Unit II Software Project Planning and Scheduling: Software Requirement. Configuration Audit. Course Contents Unit I Software Product and Process: Software Characteristics & Applications.
MASTER OF BUSINESS ADMINISTRATION (MBA) Web Technologies
Course Code: MS 240 L-2 P-0 Credits: 2
Objectives: To familiarize the students with latest trends in Web Technologies.f Academic Session 2010-2011
. File System Objects. Features. Cascading Style Sheets. ActiveX Data Objects. John (2003). Deitel & Deitel. Techmedia – India Publications Reference Books 1. Mastering ASP.0 in 21 Days. Roussel A. Fourth edition. Developing Asp Pages using MS Visual Interdev. BPB Publication. Mitchell Scott and James Atkinson (2002). Introduction to Microsoft IIS. Pearson.e. Session Tracking and Cookies. (05 Hours) Text Books 1. ASP Objects.
89 w. Course Contents Unit I Web Servers: HTTP Request Types. Goldberg (2009).
e.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY.
90 w.f Academic Session 2010-2011
MASTER OF BUSINESS ADMINISTRATION (MBA) Web Technologies Lab.
Course Code: MS 254 1 L-0 P-2 Credits:
Course Contents This course will be based on MS 230 Web Technologies and is part it.
Resource Strategy Model. House. 1st edition. Anu Singh Lather. 2. Ph.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY.f Academic Session 2010-2011
. (2009). Information and Knowledge. Challenges and Barriers to Knowledge Management Systems. Course Contents Unit I Introduction : Overview of Knowledge Management: Data. (2010). Demystifying and Importance of Knowledge Management. Knowledge Management. Knowledge Management System Implementation. Knowledge Portals and Knowledge Management Tools. Warier. Knowledge Discovery in Database. Awad ME and Ghaziri. Knowledge Management. D. Knowledge Maps. Role of IT in KM. Natarajan G and Shekhar S (2010). KM Certifications. Porter’s Five forces Model. Users Vs Knowledge Workers. Knowledge Management Systems: Types of Knowledge Systems. Knowledge Management Infrastructure.e. Role of Consultant in Knowledge Management (10 Hours) Unit II Strategic Dimensions of KM: Knowledge Management Strategies. M. Drivers of Knowledge Management System (12 Hours) Unit IV Tools & Techniques in KM: Knowledge Management Mechanisms & Technologies. (2008). Macmillan. Firestone. Tata McGraw Hill. Strategic Knowledge Resources. Scope. Knowledge Management System Life Cycle (KMSLC). Measurement Systems for KM. techniques. SDLC Vs KMSLC. Communities and Collaborations. Anil K Saini and Sanjay Dhingra Ed. Practices of Knowledge Management in Modern Global Organizations (10 Hours) Text Book: 1. Sudhir (2009). Data Mining in KM. Reference Books: 1.C. Intelligent Techniques in Building KMS. Knowledge Management Architecture. Vikas Pub.H. Third Reprint. Knowledge Management: Enabling Business. KMCI (Knowledge Management Consortium International) and Butterworth Hienemann
91 w. Balanced Scorecard and Knowledge Strategy (10 Hours) Unit III Knowledge Management System: Knowledge Management Processes. Fernandez A. McElroy(2003). Cost Efficiency and Reliability of Technologies to Support Knowledge work. Strategic Advantage. Information Management Vs Knowledge Management. Knowledge Divestiture. 4. Impact of Business Strategy on Knowledge Strategy. History of Knowledge Management. Strategic Drivers. IP Protection. Pearson Education. DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) Knowledge Management
Course Code: MS 242 L – 3 Credits – 3 Objectives: The proposed course tend to provide the students understanding of concepts and role of Knowledge Management in organizations & introduce key themes of organizational practices. 3. Knowledge Management. 2. Knowledge Audit. Pearson Education. Key Issues in the New Knowledge Management. and Mark W. Knowledge Management. and technology to realize more value from knowledge assets. Knowledge Management’s Value Proposition. Joseph M.
Harvard Business Press. International and National Competitiveness Studies. World Economic Forum. Cause of Uncompetitiveness. DELHI
MASTER OF BUSINESS ADMINISTRATION (MBA) Global Competitiveness and Strategic Alliances
Course code: MS 244 L-3 Credits-3
Objectives: The purpose of the course is to familiarize students with the basics of global competitiveness and learn strategies to gain competitiveness in world markets. (15 Hours)
Global Competitiveness of Indian Industry – Status. International Competitiveness: Evaluation and Enhancement. Hamel G. Human Capital and Competitiveness. Technology and Innovation Policy. Hindustan Publishing Corporation (India). Fidelis Ezeela Harrison (1999). Industrial Clusters and Business Development. and Prahlad C.K (1994). Competing for the future. IMD. which are fast emerging as basic tools for business success. (07 Hours) Text Books 1. Theory and Policy of International Competitiveness. Framework for Assessing Competitiveness – Various Approaches. Attaining Competitiveness through Integrative Process Management.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Strategic Options for Building Competitiveness. Momaya Kiran (2001). Marcela. 2. World Competitiveness Year Book. 2. (10 Hours) Unit II Developing Competitiveness –Government Policy and Competitiveness. Strategic Management of Technology and Innovation. Management of Strategic Alliances. Latest issue.e. 3. International Competitiveness and Technological Change. References Books: 1. Global Competitiveness Report. Vivian Walsh (2007).f Academic Session 2010-2011
. Course Contents
Global Competitiveness: An Overview – Macroeconomic and Business Strategy Perspective. The course also aims at exposing the students to the forms and success ingredients of strategic alliances. Role of Quality and Productivity in Achieving World Class Competitiveness. (10 Hours) Unit IV Strategic Alliances – Value Creation in Alliances Strategy. Science. Internationalization of Indian Business: Selected Case Studies of Globally Competitive Indian Companies. Role of Information Systems in Building Competitiveness. Latest report. Greenwood Publishing Group. Oxford Press. 4.
92 w. Strategic Alliances in Indian Context.
International Channel Innovation. Alan Harrison. 4th Edition. 3. Pearson Education. Sourcing Internationally. 3rd Edition. 4. 2. Measuring Performance in Functional Integration. Business Logistic Management. Managing networks and relationships. Warehousing. Channel Objectives and Constraints. Capacity Expansion Issues. Inventory Management. Issues in Supply Chain Management. (10 Hours) Text Books 1. Objective and Scope. Bowersox. (10 Hours) .f Academic Session 2010-2011
. H. Logistics Management & Strategy-Competing Through the Supply Chain. DELHI
MASTER OF BUSINESS ADMINISTRATION (MBA) Distribution and Logistics for International Business
Course code: MS 246 L-3 P-0 Credits-3
Objectives: The objective of the course is to provide a comprehensive analysis of the principles and practices of international Distribution and logistics. Information Management for Global Logistics: The Global LIS/LITS: Capabilities and Limitations. 3rd Edition.e. 3rd edition.. R. (12 Hours) Unit IV Performance Measurement and Evaluation in Global Logistics: Operations and Logistics Control: Key Activities Performance Information. J. Handbook of Logistics and Distribution Management.Concepts. Supply Chain Logistics Management. New Delhi. Rushton. Unit III Logistics Network Design for Global Operations: Global Logistics Network Configuration. Remko Van Hook (2007). Global Retailing.. The Organizational Implications of Sectoral Logistics Cooperation. Prentice Hall. 2. Organizational Structure for Global Logistics Excellence.. Mapping the different Approaches. Transportation. Pearson Education. Orienting International Facilities: Considerations and Framework. Channel Selection and Management. Reference Books: 1. Course Contents Unit I Supply Chain Management . Control and Communication. Chopra Sunil and Peter Meindl (2009). A. International Distribution Management: Types of Intermediaries. (2005). (2004). McGraw Hill. Subcontracting within an International Dimension. Logistics & Supply Chain Management Creating Value-adding Networks. Supply Chain Management. 5th Edition.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Logistics Service Firms and Third Party Logistics. Ballou. Kogan Page Pub. Role of Information Technology in Logistics. (10 Hours) Unit II Logistics Framework – Concept. and Peter Baker. Measuring Performance in Sectoral Integration. D. Trade-offs Associated with each Approach. Characteristics of Logistics Information and Telecommunications Systems. Packing and Unitization. J & Cooper (2002). The International Factor in Global Organizations. P. Christopher Martin.
93 w. (2006). Croucher. The Architecture of Physical distribution network in a Global Operation Approach. David. Demand Volatility and information distortion. Pearson Education.
Students are also expected to use relevant journals: 1. International Journal of Physical Distribution and Logistics Management 2. Journal of Business Logistics 3. International Journal of Logistics: Research and Applications.
94 w.e.f Academic Session 2010-2011
GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, DELHI
MASTER OF BUSINESS ADMINISTRATION (MBA)
German for Business
Course Code: MS 248 L-3 Credits-3
Objectives: The Objective of the course is to provide the student with a Foreign Language Skill to manage preliminary international business transactions. Course Contents Foreign Language Knowledge Related To: Unit I Listening: Understand Simple Questions and Instructions. Reading: Understand Single Words and Sentences but also Signposts, Signs and Posters. Speaking: Provide Short Information about the Job and the Person. Writing: Fill in Forms and Provide Information About Name, Address, Nationality etc. (10 Hours) Unit II Listening: Understand Information about the Person and the Work. Reading: Understand Simple Letters, Appointments, Invitations and Information in Short Texts. Speaking: Answer Simple Questions About One's Working Field. Writing: Write Faxes and e-mails (10 Hours) Unit III Listening: Understand Standard Information Related to the Working Field. Reading: Understand Standard Letters and Texts about Working Processes and Product Descriptions. Speaking: Provide Information about the Job, the Departments, the Company, the Products and Processes in a Conversation or on the Phone. Writing: Answer Standard Inquiries, Make Quotations, Write Short Texts with a Familiar Content, Possibly Give Some Explanation and Answer Simple Questions. (10 Hours) Unit IV Listening: Understand Complex Information Related to the Working Field in Meetings, Discussions and at Presentations. Reading: Understand Reports and Contracts with a Company-related Content. Speaking: Describe and Explain Work Processes and Projects. Report on Meetings and Presentations. Explain Concepts and Clarify Misunderstandings. Writing: Write Formal Standard Letters and Texts about One's Field of Expertise. Explain a Graphic and Reflect the Content. (12 Hours) Text Books (A) Primarily for GRAMMER (A-1) Moment mal Lehrewerk fur Deutsch Als Fremdsprache Martin Muller Paul Rusch Theo Scherling
95 w.e.f Academic Session 2010-2011
Lehrbuch 1 A-2) Moment mal Lehrwerk fur Deutsch Als Fremdsprache Arbeitsbuch 1
Reiner Schmidt Christiane Lemuck Martin Muller Paul Rusch Theo Scherling Reiner Schmidt
(B) Primarily for COMMERCIAL / BUSINESS TOPICS (B-1) Dialog Beruf Starter (B-2) Dialog Beruf Starter Arbeitsbuch Norbert Becker / Jorg Braunert Norbert Becker / Jorg Braunert
(Covering upto Total 12 lessons, 3 of each book).
96 w.e.f Academic Session 2010-2011
Negotiating in the Near and Middle East. Getting to Yes: Negotiating Agreement without giving. 2.. Robert T. Negotiating in Asia and the Pacific Rim. Main Advice and Techniques. Problems of Concessions: Guidelines on Making Concessions. and Ways to Break Deadlocks. Pervez N. Penguin. Reference Books 1. Moran and William G. Thompson
97 w. Negotiating in Africa. Negotiating in Latin America. (10 Hours) Unit-IV Negotiating in North America. William Ury. Penguin. How to Negotiate by Telephone.Elsevier ltd. Preparation for and Planning of Business Negotiation. 2. The student will be able to understand the main rules and approaches to the process of business negotiation. cultural differences in the International Environment and their influence on the strategy and tactics in the business negotiation with foreign partners in different reasons. Cross-Cultural Differences. Jonathan Doh (2008). Their Use and Fulfillment.Roger Fisher. International Management: Culture. Time Aspects of Business Negotiation. Richard Hodgetts. Process of Negotiation: Main Attributes and Stages. (10 Hours) Text Books 1.f Academic Session 2010-2011
. Negotiating in Europe. Negotiation Theory and Research. and Specifics of the International Environment. Strategy And Behaviour. The Organizational and Factual Side of the Negotiation Process. (2004) Successful International Business Negotiations 4. The Problem of Terms and Dates. Culture's Consequences on Different Aspects of Business. (10 Hours) Unit-III Negotiating Strategies: Competitive and Cooperative Strategies. Comparison of Different Negotiation Styles. (1995) Getting Ready to Negotiate: The Getting to Yes Workbook. to the existing social. (2008) International Business Negotiations. its Definition and Characteristics.Roger Fisher and Danny Ertel. Pearson Education. Gauri and Jean Claude Usunier. Position of Strength and its Main Factors. and Bruce Patton (1991).GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Stripp. (2003). Analysis of Strong and Weak Spots and Commonly used Procedures and Tactics. (12 Hours) Unit II Rules of Effective Persuasion. DELHI
MASTER OF BUSINESS ADMINISTRATION (MBA) International Business Negotiation
Course Code: MS 250 L-3 Credits – 3
Objective: The objective of this course is to introduce the students to the principles of business negotiation. Personality of a Successful Negotiator. Fred Luthans. 3. Negotiation Tactics. Course Contents Unit-I Culture. Leigh L.e.