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A consumer product is generally any tangible personal property for sale and that is used for personal, family, or household for non-business purposes. The determination whether a good is a consumer product requires a factual finding, on a case-by-case basis. This basis will vary from one jurisdiction to another. The consumer products industry is comprised of a variety of products, such as toiletries and cosmetics, small appliances, consumer durables, consumer electronics, and other household items. This industry has seen steady growth since the Industrial Revolution, and with the rising markets of Russia, China, and India starting to demand more commodities, this growth is expected to continue into the future.
Consumer Products Industry
Consumer Products include goods and services that are bought for personal and household use such as food and clothing that are intended for direct use or consumption. Consumer goods are classified as durables and non-durables. Fast Moving Consumer Goods (FMCG) is a term used to describe frequently purchased consumer goods. These products produce high levels of sales within a short period of time, such as soap powder, CDs, cigarettes and toiletries. Your core consumers will see the brand names of FMCG every time they open their refrigerator doors or go to their pantries. Consumer packaged goods (CPG) are consumable goods such as food and beverages, footwear and apparel, tobacco and cleaning products which are classified as non-durable goods. CPG are things that get used up and must be replaced frequently, as opposed to durable items that people keep for a long time, such as cars and furniture. Pressure continues to mount in the consumer goods industry daily. A good example of this is the apparel segment industry. The apparel manufacturers face unpredictable fashion trends, short lifecycles, and large numbers of size, color and style variations and long procurement lead times, all of which make it difficult to forecast demand. The result of this is being out-of-stock of popular items and excess stock of slow movers. Historically the CPG industry has been slow to invest in new technology, it is increasingly turning to computerized Web-based applications for customer relationship management (CRM), supply chain management (SCM) and enterprise resource planning (ERP). Today, many of the successful consumer goods companies are separating themselves from the rest by adopting supply chain technologies to cut costs and grow profits to deal with marketplace challenges. A technology solution has provided the foundation for overcoming the many challenges that these consumer goods manufacturers face.
Square Consumer Products Ltd.
Square Consumer Products Ltd.
Square Consumer Products Limited has started its journey in 2001 as a member of Square Group, the leading corporate house in Bangladesh. Within a short span of time, it has been able to create a strong foothold in the market through its quality products and customer services. For its obsession with quality management, the company had obtained the international quality standard ISO 9001 in 2005. Strong commitment to quality, adoption of advanced technology, stress on human resource development, focus on continuous improvement and introduction of new products for the growing markets has given the company a decisive position in the industry. Recently the company achieved ISO 22000 for its food safety management system.
Square Consumer Products Limited has introduced three popular brands in the market namely Radhuni, Ruchi and Chashi. Radhuni is the flagship brand of the company. Just after its introduction, Radhuni drew the attention of housewives who demanded convenience and time saving cooking. The product range of Radhuni is enriched with basic spices, mixed spices, cereals & pulses based products, edible oil and dairy. On the other hand, Ruchi is providing ready-to-eat snacks like Chanachur, Fried Dal, Banana Chips, Jhuribhaja, Peanut, Chutney, Pickles and Honey. Ruchi has won the heart of the youngsters for its healthy, tasty & innovative ground breaking products.
The new brand of the company, Chashi is the landmark of those products which are collected directly from the farmers having the indigenous essence and freshness.
The company assures to meet the increasing demand for quality products both at home and abroad. The products with international standards are being exported to more than 22 countries. Dedication to quality, innovative products, customer service and reasonable price has given the company a unique position in the food market.
Year 2009: Square Consumer Products Limited introduced its third brand Chashi in July. 2 1 . Objectives To continue to provide the very best of what the consumer wants To explore new segments of market and to cater to it To continue to assure intrinsic quality of hygienic food products To enhance consumers' standard of food habit To ensure that the products are available at consumers' doorsteps To enhance the strength and skill of the organization that will contribute to company's increasing growth both in domestic and global markets Company Position Square Consumer Products Limited has accomplished a number of noteworthy feats since its journey began. SME Award 2005 for Best Medium / Corporate Management. Year 2002: Square Consumer Products Limited started exporting to South Korea. Turmeric Powder. Mission Statement We want to be the world-class food products manufacturer in Bangladesh by ensuring intrinsic quality products and customer services with state-of-the-art technology and motivated employees. Year 2005: The company obtained ISO 9001:2000 certifications for its Quality Management System.Square Consumer Products Ltd. 2001 in the market. These are listed below: Year 2001: Square Consumer Products Limited introduced Radhuni and Ruchi in July. Coriander Powder and Ruchi Chanachur (Regular). Products at the time of launching were Chilli Powder.
The company uses the state of the art technology for production process. which is prominent for agricultural products and thus it is convenient to source specific variety of raw materials. provides consumers those spices which are made from the choicest raw materials maintaining the highest processing standards. maintaining Good Manufacturing Practice (GMP) and modern grinding technology have given Square Consumer Products Limited strong competitive edge in the industry. Finest Ingredients When it comes to cooking. Thus it contributes to the purity and authenticity of final products. Tasty and healthy food can never be made from inferior ingredients. Year 2010: The company obtained ISO 22000 certification for its food safety management systems requirement for organization in the food chain. Technology Spices have a long and ancient history. Square Consumer Products Limited always delivers quality products for its customers. The company uses fully automated packaging system which ensures zero exposure to external hazard. the northern part of Bangladesh. Manufacturing Unit The manufacturing unit of Square Consumer Products Limited is located at Pabna. But with change of time the spices processing technology has also been changed. Strong commitment to quality. This gives the company the opportunity to produce food items from the best quality raw materials. Quality Certification Due to the excellent quality management system Square Consumer Products Limited obtained ISO 9001 in 2005. ingredients are the first priority. where they are a part of life and heritage. Moreover. Square Consumer Products Ltd. The low temperature Grinding technology guarantees all essential volatile oil intact along with appropriate pulverization. 2 1 . Quality Assurance As a market leader and a member of the prestigious Square Group. Square Consumer Products Limited takes special care in selecting the raw materials. The company cares for its consumers and keeps its promise by accumulating the finest ingredients. post-harvest handling. The company strictly maintains superiority in procuring raw materials by collecting them from those locations where the best quality raw materials are harvested. the company has obtained ISO 22000 for its food safety management system. The manufacturing plant of the company has a hi-tech laboratory where the quality check is accomplished. Using quality products like spices and edible oil easily makes good cooking much easier. especially in our subcontinent. Technical capabilities in processing. Square Consumer Products Limited's manufacturing units are environment friendly and are equipped with modern machineries.Square Consumer Products Ltd. It maintains consistent quality of the products and keeps updating the latest technology.
Square Consumer Products Ltd. The special areas of concern of the company are: Focus on customer Leadership ability of the human resources Involvement of people Process approach System approach to management Continual improvement Factual approach to decision making Mutually beneficial supplier relationships Major Players of This Industry In Bangladesh some major players of this industry are Square Consumer Products Ltd. adoption of advanced technology. focus on continuous improvement and introduction of new products for the growing markets has given the company a decisive position in the industry. Aftab Consumer Products Ltd. ACI Consumer Products Ltd. HACCP and FDA in order to meet the requirement of the customers of home and abroad. Partex Consumer Products Ltd. 2 1 . Pran RFL Group Abul Khair Consumer Products Ltd. Square Consumer Products Limited strives to manufacture and pack all the products following the requirements of CODEX. stress on human resource development.
They are 1. Demographic 3. but there are some core types which are always identified. Socio-Cultural 6. national protectionism and regional trading blocs are some examples of the political and economic environment. There are different ways of classifying the types of external environment that usually just reflect the preferences of different authors. External Environment Factors External environment consist of six major components. Global 2. Political 5.Square Consumer Products Ltd. External Environment The external environment in which an organization operates presents both threats and opportunities. Economic 4. Growth or decline in international trade. Technological Figure: Components of External Environment 2 1 . which have considerable impact on the marketing of the maritime industry.
Political factors may also include goods and services which the government wants to provide or be provided and those that the government does not want to be provided. Furthermore. interest rates affect a firm's cost of capital and therefore to what extent a business grows and expands. Race. Life expectancies. designed to increase restaurant visits and grow brand loyalty among new & existing customers. Search for low cost suppliers. Important political events: Iraq war.Square Consumer Products Ltd. Global Factors Global factors are basically Customer driven. Geographic place of residence Family size and composition. education. Birth rates. interest rates. Social factors 2 1 . Demographic factors are very important for business nationally as well as globally. Achieving sustainable. Intellectual property protection. Ethnicity. exchange rates and the inflation rate. further build financial strengths are the main moto of global factors. trade restrictions. Economic factors Economic factors include economic growth. Employment status. environmental law. goal oriented business activities. Demographic Factors Demographic factors consist with Gender Age. profitable growth. and political stability. Income levels. For example. These factors have major impacts on how businesses operate and make decisions. Political factors Political factors include areas such as tax policy. labor law. Rising global trade and WTO. tariffs. International developments that can impact a business for Rise of China as economic power. Exchange rates affect the costs of exporting goods and the supply and price of imported goods in an economy. governments have great influence on the health. Education. and infrastructure of a nation.
technological shifts can affect costs. Political factors 2 1 . is enjoying some benefits of non barrier from Bangladesh government. population growth rate. its costs. Furthermore. an ageing population may imply a smaller and less-willing workforce (thus increasing the cost of labor). employment law. antitrust law. and lead to innovation. For example. Trends in social factors affect the demand for a company's products and how that company operates. The growth rate of Bangladeshi population is very high and it is also huge populated country. Technological factors Technological factors include ecological and environmental aspects. Demographic Factors In Bangladesh as a Muslim country it is easy for them to introduce foods or foods as segment wise. One the other hand for globalization the market become very competitive and also expands in broad range.Square Consumer Products Ltd. consumer law. automation. Legal factors Legal factors include discrimination law. career attitudes and emphasis on safety. They can determine barriers to entry. Furthermore. These factors can affect how a company operates. and the demand for its products. technology incentives and the rate of technological change. companies may change various management strategies to adapt to these social trends (such as recruiting older workers). External Environment Factors for Square Consumer Goods Global Factors In Bangladesh Square consumer products ltd. age distribution. minimum efficient production level and influence outsourcing decisions. That’s why they are getting benefit from this side. and health and safety law. quality. Social factors include the cultural aspects and include health consciousness. such as R&D activity.
Porter Five Forces Model In conducting an external environmental scan. has powerful R&D department. has the modern technology that can ensure the consumer health and they also can ensure the product quality for the customer. But the government is very liberal for export oriented company. follows the all labor laws and other government issues in terms of their business. contends that there are five forces that should be accounted for in conducting an industry analysis. they also have the modern technology implementation in their business field. Technological factors Square Consumer Products ltd. Michael Porter. There are some threats from political instability in Bangladesh. The five forces The threat of the entry of new competitors 2 1 . Sometimes strike can make the business harder for the company. It can add some incentive for Square Consumer Products ltd. They also ensure the environmental safety and health care issues.Square Consumer Products Ltd. Besides that. an authority on competitive strategy. Social factors Square Consumer Products ltd. the farm business manager also must assess various industry forces. Legal factors Square Consumer Products ltd. As a result it can create a better impact for the company. It can introduce people the new and innovative product that consumers actually prefer for.
Profitable markets that yield high returns will attract new firms. This results in many new entrants. Information-based products are more prone to substitution. etc. The existence of barriers to entry (patents. Substandard product Quality depreciation The bargaining power of customers (buyers) 2 1 . Few new firms can enter and non-performing firms can exit easily. Unless the entry of new firms can be blocked by incumbents. Economies of product differences Brand equity Switching costs or sunk costs Capital requirements Access to distribution Customer loyalty to established brands Absolute cost Industry profitability. rights.) The most attractive segment is one in which entry barriers are high and exit barriers are low. as online product can easily replace material product. which eventually will decrease profitability for all firms in the industry.Square Consumer Products Ltd. the more profitable the industry the more attractive it will be to new competitors The threat of substitute products or services The existence of products outside of the realm of the common product boundaries increases the propensity of customers to switch to alternatives: Buyer propensity to substitute Relative price performance of substitute Buyer switching costs Perceived level of product differentiation Number of substitute products available in the market Ease of substitution. the abnormal profit rate will tend towards zero (perfect competition).
particularly in industries with high fixed costs Buyer volume Buyer switching costs relative to firm switching costs Buyer information availability Ability to backward integrate Availability of existing substitute products Buyer price sensitivity Differential advantage (uniqueness) of industry products RFM Analysis The bargaining power of suppliers The bargaining powers of suppliers are also described as the market of inputs. which also affects the customer's sensitivity to price changes. Suppliers of raw materials.. Suppliers may refuse to work with the firm. Supplier switching costs relative to firm switching costs Degree of differentiation of inputs Impact of inputs on cost or differentiation Presence of substitute inputs Strength of distribution channel Supplier concentration to firm concentration ratio Employee solidarity (e.g. components. or.g. charge excessively high prices for unique resources.Square Consumer Products Ltd. labor. e. and services (such as expertise) to the firm can be a source of power over the firm. The bargaining power of customers is also described as the market of outputs: the ability of customers to put the firm under pressure.ability to forward vertically integrate and cut out the BUYER The intensity of competitive rivalry 2 1 . Buyer concentration to firm concentration ratio Degree of dependency upon existing channels of distribution Bargaining leverage. labor unions) Supplier competition . when there are few substitutes.
Examples of recent technology advantage in have been mp3 players and mobile telephones. For most industries. Vertical integration is a strategy to reduce a business' own cost and thereby intensify pressure on its rival. Technological advances protect companies from competition. 2 1 . This applies to products and services. How will competition react to a certain behavior by another firm? Competitive rivalry is likely to be based on dimensions such as price. Sustainable competitive advantage through innovation Level of advertising expense Powerful competitive strategy The visibility of proprietary items on the Web used by a company which can intensify competitive pressures on their rivals. Companies that are successful with introducing new technology are able to charge higher prices and achieve higher profits. the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.Square Consumer Products Ltd. quality. until competitors imitate them. and innovation.
There are some major players are here who are competing. In this context. 2 1 . because there are available buyers in this ground. by Porter’s five forces model Porters Five Forces Model for Square Consumer Products Ltd. In this industry it is hard to establish a new setup. It needs a huge amount of capital. the threat of substitute products are high. Lastly the intensity of competitive rivalry is in this industry. the bargaining power of suppliers are low. In this model we find that The bargaining power of customers (buyers) is. The bargaining powers of suppliers are low here. For that reason the entry of new competitors are not so easy. Figure: Porter Five Forces Model High High Low High High Figure: Analysing Square Consumer Products Ltd. Findings from this model This model shows the condition of the environment analysis by Porter’s five forces model. The threat of substitute products or services is also high here. land and manpower.Square Consumer Products Ltd. the bargaining power of customers (buyers) is high for the large no of buyers as well as wide range of products. the threat of the entry of new competitors is hard and the intensity of competitive rivalry is in this industry is strong.
Extent of branding. Such groups can usually be identified using two or perhaps three sets of characteristics as the bases of competition. following similar strategies or competing on similar bases. Distribution channels used. Number of market segments served. Strategic management professors and consultants often make use of a two dimensional grid to position firms along an industry's two most important dimensions in order to distinguish direct rivals (those with similar strategies or business models) from indirect rivals. Extent of geographic coverage. Strategy is the direction and scope of an organization over the long term which achieves advantages for the organization while business model refers to how the firm will generate revenues or make money. Examples of Characteristics Extent of product (or service) diversity. 2 1 .) Production (Consumer Product Ltd.) Follower Aftab Partex Niche Shahi Gura Mashala Market Share (Low) Figure: Strategic Group Map of Square Consumer Products Ltd. Strategic Group Analysis Strategic Group Analysis (SGA) aims to identify organizations with similar strategic characteristics. Marketing effort.Square Consumer Products Ltd. Strategic Group Map of Square Consumer Product Ltd. Strategic Group A strategic group is a concept used in strategic management that groups companies within an industry that have similar business models or similar combinations of strategies. Pricing policy. (High) Market Leader Square ACI Pran (Consumer Product Ltd. The number of groups within an industry and their composition depends on the dimensions used to define the groups. Product (or service) quality.
Square Consumer Products Ltd. This entails conducting an internal analysis and a competence analysis. The aim is to determine which skills. 2 1 . thus the organization itself. Internal Environment Analysis The last phase of the method is an analysis of the internal environment of the organization. knowledge and technological fortes the business possesses.
Internal analysis The internal organizations result in a disadvantage analysis. The strengths refer to factors that can market advantage and weaknesses to factors that give a because the business is unable to comply with the market needs. Outline Its Elements Value Creation Competitive Advantage Discovering Core Competences Core Competencies Capabilities Four Criteria of Sustainable Advantage Value Chain Analysis Resources Tangible Intangible Outsourc e Valuable Rare Costly to Imitate Non Substitutable 2 1 .Square Consumer Products Ltd. also called SWOT analysis involves identifying the strengths and weaknesses.
the set of resources available to the firm tends to become larger. 2 1 . The Executive Management operates through further delegations of authority at every echelon of the line management. for implementation by the Executive Management. the Chief Executive Officer (CEO) who has been delegated necessary and adequate authority by the Board of Directors. if any The Executive Management is headed by the Managing Director. Square Consumer Products Limited's manufacturing units are environment friendly and are equipped with modern machineries. Technical capabilities in processing. adhock committees. patents. sub-committees. Organizational Resources Resources are inputs into a firm's production process. equipment. such as capital. which is prominent for agricultural products and thus it is convenient to source specific variety of raw materials. These operations are carried out by the Executive Management through series of committees. Resources are either tangible or intangible in nature. and talented managers. finance.Square Consumer Products Ltd. With increasing effectiveness. The Executive Management is responsible for preparation of segment plans/sub-segment plans for every profit centers with budgetary targets for every item of goods & services and is held accountable for deficiencies with appreciation for exceptional performance. standing committees assisting the line management Physical Resources The manufacturing unit of Square Consumer Products Limited is located at Pabna. and the skills of individual employees. post-harvest handling. Every month co-ordination meeting is held congregating all the department heads to discuss priority issues and solve problems. This gives the company the opportunity to produce food items from the best quality raw materials. Recourses of Square Consumer Products Ltd Tangible Recourses of Square Consumer Products Ltd Organizational Resources Top Management: Board of Directors A Quarterly Report on business operation and financial position is presented before the Board of Directors for their information and review. maintaining Good Manufacturing Practice (GMP) and modern grinding technology have given Square Consumer Products Limited strong competitive edge in the industry. the northern part of Bangladesh. Individual resources may not yield to a competitive advantage. It is through the synergistic combination and integration of sets of resources that competitive advantages are formed.
It has sufficient number of Own vehicle. But with change of time the spices processing technology has also been changed. 2 1 . The company uses fully automated packaging system which ensures zero exposure to external hazard. Ruchi has won the heart of the youngsters for its healthy. The product range of Radhuni is enriched with basic spices. Ruchi is providing ready-to-eat snacks like Chanachur. From top to bottom they have the best employee. Just after its introduction. Innovation Resources Square Consumer Products Limited has introduced three popular brands in the market namely Radhuni. Organizational Capability Capability refers to an organization’s skills in coordinating its resources & putting them to productive use OR ‘Are the capacities for a set of resources to integrative perform a task or activity’. Radhuni is the flagship brand of the company. mixed spices. Radhuni drew the attention of housewives who demanded convenience and time saving cooking. So group can easily distribute its product quickly & easily. Square Consumer Products Ltd. Fried Dal. The low temperature Grinding technology guarantees all essential volatile oil intact along with appropriate pulverization. provides consumers those spices which are made from the choicest raw materials maintaining the highest processing standards. Turnover rate is very low in this group. Jhuribhaja. Peanut. especially in our subcontinent. cereals & pulses based products. Banana Chips. Pickles and Honey. Capabilities of Square Consumer Products Ltd Distribution Among the all groups distribution set up of SCG is the best. tasty & innovative ground breaking products. Intangible Recourses of Square Consumer Products Ltd Human Resources Square group has more than 27000 direct workforces which is large in Bangladesh. edible oil and dairy. Technological Resources Spices have a long and ancient history. Ruchi and Chashi. The company uses the state of the art technology for production process. Chutney. The manufacturing plant of the company has a hi-tech laboratory where the quality check is accomplished. On the other hand.Square Consumer Products Ltd. where they are a part of life and heritage.
four questions must be answered in the positive: 1. Core Competencies Resources & capability. Is the resource or capability hard to imitate? 2 1 . or its employees. Again more than 3 lac people indirect depend on this group. Employment It has more ten 27000 direct employee. would it be easy for rivals to obtain? 3. It fulfills three key criteria: 1. 3. It can be leveraged widely too many products and markets. Is the resource or capability valuable? Does the resource or capability add value to the consumer? Does it provide a core competence? Does it provide or support a competitive advantage? 2. 2.Square Consumer Products Ltd. Is the resource or capability rare? Do rival firms have the resource or capability? If not. A core competency is a specific factor that a business sees as being central to the way it. It is not easy for competitors to imitate. that serves as a source of competitive advantage for a firm over its rivals. works. It must contribute to the end consumer's experienced benefits. Core Competence of Square Consumer Products Ltd Capital Talent Manager Market Leader Quality of the Product In order for a resource and/or capability to provide the basis for a sustainable competitive advantage.
pdf Identify Sustainable Resources of Square Consumer Products Ltd Core Competencies Yes Valuable Capital Talent Manager Market Leader Qulity of the Rare Yes Competitive Advantage Capital Costly to Imitate Yes Value Creation Non Substitutable Yes Above-average Return According to this four criteria method. 2 1 . Talent manger what is rare. can technology be replaced by outsourcing to gain a cost advantage? Can outstanding engineering be replaced by high quality design? If the answer to ALL FOUR questions is “yes” then a sustainable competitive advantage is present. we can find out the core competencies of Square Consumer Products Ltd. So they can gain competitive advantage by creating value & will earn above average return.Square Consumer Products Ltd.com/msub3/MGMT488/lectures/Chapter4_Internal. http://drdragon000.entryhost. they are the market leader what is really costly to Imitate & Quality is non substitutable. It has capital what really valuable. Can the resource or capability be trumped by a substitute resource or capability? Is it possible to use another resource or capability to take the place of the one being used by the firm? For example. Is the resource or capability unique? Is the resource or capability protected by law (copyright or patent)? Was the resource or capability built over a relatively long period? Does the resource or capability have extreme capital requirements? 4.
Such an analysis of the strategic environment is referred to as a SWOT analysis. The SWOT analysis provides information that is helpful in matching the firm's resources and capabilities to the competitive environment in which it operates. As such. and those external to the firm can be classified as opportunities (O) or threats (T).Square Consumer Products Ltd. Value Chain of Square Consumer Products Ltd SWOT Analysis A scan of the internal and external environment is an important part of the strategic planning process. Environmental factors internal to the firm usually can be classified as strengths (S) or weaknesses (W). it is instrumental in strategy formulation and selection. The following diagram shows how a SWOT analysis fits into an environmental scan: 2 1 .
a weakness may be the flip side of a strength. it also may be a considered a weakness if the large investment in manufacturing capacity prevents the firm from reacting quickly to changes in the strategic environment. each of the following may be considered weaknesses: Lack of patent protection A weak brand name Poor reputation among customers High cost structure Lack of access to the best natural resources Lack of access to key distribution channels In some cases. Some examples of such opportunities include: An unfulfilled customer need Arrival of new technologies Loosening of regulations Removal of international trade barriers 2 1 . Strengths A firm's strengths are its resources and capabilities that can be used as a basis for developing a competitive advantage. While this capacity may be considered a strength that competitors do not share. Examples of such strengths include: Patents Strong brand names Good reputation among customers Cost advantages from proprietary know-how Exclusive access to high grade natural resources Favorable access to distribution networks Weaknesses The absence of certain strengths may be viewed as a weakness. Take the case in which a firm has a large amount of manufacturing capacity.Square Consumer Products Ltd. For example. Opportunities The external environmental analysis may reveal certain new opportunities for profit and growth.
Tarcy. Brian. Threats Changes in the external environmental also may present threats to the firm.. Robert W.Square Consumer Products Ltd. Simplified Strategic Planning: A No-Nonsense Guide for Busy People Who Want Results Fast! SWOT of Square Consumer Products Ltd Strength 20 million local people are consumer of square products Introducer & market leader Hugh capital Strong Brand Image Weakness Price is cooperatively high Consumer are mainly town people Opportunity Villager is still waiting to consume their product. Duncan. Peter J. Some examples of such threats include: Shifts in consumer tastes away from the firm's products Emergence of substitute products New regulations Increased trade barriers Bradford.. Demand of International Market Fast moving goods Government is giving cash Incentive Threats Lots of New player is coming Price hick Political Instability 2 1 .
In context of Bangladesh. weaknesses. most weaknesses can be resolved very easily. is in very much potential condition. opportunities and threats? By overall examination. What are the strengths. the outcome is management can get the above average return from this industry very easily. Findings of Internal Analysis Internal analysis shows the current situation of the company. 2 1 .Square Consumer Products Ltd. That’s why square consumer products ltd.
and the honoring of a triple bottom line: people. local communities. government). Corporate Social Responsibilities Corporate social responsibility (CSR. corporate citizenship. consumers. CSR is the deliberate inclusion of PI into corporate decision-making. The goal of CSR is to embrace responsibility for the company's actions and encourage a positive impact through its activities on the environment. and voluntarily eliminating practices that harm the public sphere.Square Consumer Products Ltd. investors. Furthermore. planet. communities. which is the core business of the company or firm. profit. shareholders. CSR-focused businesses would proactively promote the public interest (PI) by encouraging community growth and development. CSR policy functions as a built-in. CSR policy Corporate Social Responsibility is a concept whereby companies integrate social and environmental concerns into their business operations and in their interaction with their stakeholders (employees. or sustainable responsible business) is a form of corporate self-regulation integrated into a business model. self-regulating mechanism whereby business monitors and ensures its active compliance with the spirit of the law. regardless of legality. on a voluntary basis 2 1 . stakeholders and all other members of the public sphere. social performance. ethical standards. also called corporate conscience. employees. customers. and international norms.
though there is a large body of literature exhorting business to adopt measures beyond financial ones. business development or public relations departments of an organization. CSR is closely linked with the principles of Sustainability. 2 1 .Square Consumer Products Ltd. businesses may not be looking at short-run financial returns when developing their CSR strategy. which argues that enterprises should make decisions based not only on financial factors such as profits or dividends. and are difficult to quantify. School in Pabna – Square Kindergarten Library in Pabna – Ananda Gobinda Library Ambulance to Pabna Municipality Tree Plantation in Pabna Job Opportunity for qualified neighbors Disaster Management during Flood. or may be given a separate unit reporting to the CEO or in some cases directly to the board. Some companies may implement CSR-type values without a clearly defined team or programmers. However. CSR Policy of Square Consumer Products Ltd Employment Generation Employing over 1200 permanent employees ensuring their consistent welfare and security Emphasis on equal employment opportunity resulting in 38% women employees Maintenance of sociable working environment which results in lowest turnover rate and a highly motivated workforce Responsibility towards the immediate neighborhood and the residents Square is deeply involved with the communities where it operates. but also based on the immediate and long-term social and environmental consequences of their activities Potential Business Benefits The scale and nature of the benefits of CSR for an organization can vary depending on the nature of the enterprise. Cyclone etc. CSR may be based within the human resources. and hence has an intense sense of responsibility to its neighbors. The definition of CSR used within an organization can vary from the strict "stakeholder impacts" definition used by many CSR advocates and will often include charitable efforts and volunteering.
2 1 . Definitely these kinds of programs are expensive and these organizations are taking this responsibility. By providing scholarship to meritorious students. Women Empowerment SQUARE Consumer Products Limited is working a lot for the women empowerment. Bangladesh (ICDDRB) and Obstetric and Gynecological Society of Bangladesh (OGSB). By providing training to this socially deprived section of the community. Other than providing scholarships. More than 12. Protecting the natural environment: SQUARE Consumer Products Limited is aiding in the protection of natural environment of Bangladesh. the SQUARE Consumer Products Limited is also contributing by arranging several talent hunt programs to find out talented citizens of the country. men and women of this country. From CSR part For Prevention of Diseases– We have also worked as a partner in the research study for preventing Post Partum Hemorrhage (PPH). This study is being conducted in association with International Centre for Diarrheal Disease Research. They are also performing some programs where people’s awareness about education is growing. SQUARE Pharmaceuticals Limited is facilitating the education sector of the country. it can be easily identified that SQUARE Consumer Products Limited is working heavily for the disabled children. Contributing In Education In a country like Bangladesh where the literacy rate is very low. By arranging several talent hunt programs new cultural talents are coming in front of the country people. Cultural Development SQUARE Consumer Products Limited is getting involved in the cultural sector of the country. These days pollution of natural environment has become a burning question in this country and pollution control demands a huge amount of investment. Thus they are helping in ensuring human rights which is a relatively ignored issue in Bangladesh.Square Consumer Products Ltd. SQUARE Consumer Products Limited is helping in the development of human resources and making the women self dependent. PPH is a single most important cause of maternal death in Bangladesh.000 women die due to pregnancy or pregnancy related causes every year. The government will be benefited if corporate sector continues investing in the solution of this problem. They also invest in the Information Technology Training programs. These organizations are also working on growing the awareness about acid abuse which is a significant problem in this country. the involvement of corporate sector in the education sector can become helpful for the overall development of the country. Working for Disabled People From the cases presented in this article.
Beside these. Square Consumer Products Ltd have started producing and marketing intrinsic quality of powdered spices (Like chili. make regular trips to the supermarket and chemist. while seeking to improve collaboration with retail customers to help deliver operating efficiencies. For that reason. Employment Creation SQUARE Consumer Products Limited is creating employment and definitely unemployment is a serious problem in Bangladesh.Square Consumer Products Ltd. In this 21st century people are more consumer goods oriented. Fish Curry Masala. it is a great opportunity to make a better place in this industry. our plans is manufacture and market various food & beverage items very shortly. has a great brand value and pretty good reputation of Square Group of Companies. 2 1 . Haleem Mix. turmeric. Now a day’s people are more concern about their health. has traditionally focused on their efforts and resources on serving a relatively narrow. affluent segment of the world’s population. Chanachur etc. Chatpati Mix. Beside that Square Consumer Product Ltd. They always try to make their life easy and dynamic. the corporations are participating in the human resources development of the country. flavor & texture. already has the wide range of products in the market. To grow their business with these consumers. Consumer Products companies leverage heavy doses of trade and consumer promotion. They can easily make positioning in the consumers’ minds and serve the market. Future Recommendation for Square Consumer Products Ltd.) in terms of taste.cumin and coriander). Square Consumer Products Ltd. Square Consumer Products Ltd. mixed spices and some ethnic snacks (Like Meat Curry Masala. Garam Masala. These coveted consumers are likely to live in a developed market. They can expand their organic product and new product in this category. with less frequent trips to a hypermarket or supercenter. This is showing a good picture for this industry condition of Square Consumer Products Ltd. They can introduce some other new product with new concept. By providing with internship programs for university graduates.
org/organisation/strategy/externalanalysis/e xternal-environment-analysis http://www.shtml http://en.wikipedia.edu/industries/consumer-products/ http://www.driscollassociates. G. “Analyzing the External Environment of the Firm”. Strategic Management: Creating competitive advantage.wikipedia. McGraw-Hill. References Text Book: Dess.htm 2 1 . 2003..Square Consumer Products Ltd.bd/ http://www.org/wiki/SWOT_analysis http://www.msu.wikipedia.knowhownonprofit.G. New York.com/doctors/Bangladesh. G.org/wiki/Consumer_product http://globaledge.htm http://www.squarefoods.com/environmental-scanning.org/wiki/Strategic_group http://en. Internet: http://en.T.com. and Lumpkin.com/solutions/consumer-products.managementstudyguide.ostamyy.
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