EXPORT POTENTIAL ANALYSIS NO.

OF CREDITS : 2 COURSE CONTENT
A) Students are required to ensure that the report and presentation include the following (for Research on Export Potential of a particular product):1] · · · · · 2] The commodity / industry outline The manufacturing process (if any) Domestic production/demand/exports/imports World production pattern Top exporters/importers in the world India’s share in world market a) Trends in India’s exports (volume & value wise) b) Destinations c) Logistic Requirements 3] Economics of Product  Domestic Cost of Production  Incidence of Freight  International Pricing 4) Shortlist of 5-10countries as a first filter based on some rationale.  Analysis a shortlisting of 1-2 countries  Develop of marketing strategy covering product, pricing , promotion  Some financial vialibility / sensitivity analysis. 5] a) Trade Policy Regulations ITC (HS) No.

b) Specific requirements as per Exim Policy (Licenses, quotas, input-output norm, DEPB entitlement ratios etc.) concessions specific to commodity/industry. 6] Some features of the most important destination for export of concerned commodity :

labeling of retail package.  Main competitor’s SWOT .a) b) c) d) e) f) g) h) i) 7] Distribution channels for the concerned product Product requirements/standards Environment protection requirements Packaging. The customs tariffs etc.] Credit & Payment conditions Possibility of third country exports. CVD etc. relevance of counter-trade. Availability of insurance Percentage of bad payments SWOT analysis of India’s export potential. Also :  Explore new markets and factors hampering our entry in these new markets. marking.  Suggest future strategies. for the concerned product/s [Anti-dumping duties.

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