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Fast Food Chain in Mauritius

Fast Food Chain in Mauritius

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Published by Alkesh Dalvi

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Published by: Alkesh Dalvi on Sep 26, 2011
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FAST FOOD CHAIN IN Company Name INDIANA MAURITIUS FAST FOOD SERVICES

The indian way

promoters
• • • • • •

PUJA BHATIA ALKESH DALVI NINAD DAPHALE NIKITA GUPTA HET CHHEDA BABITA SHEKHAWAT

PROFILE: IFFS
Ø Ø Ø

Estd: 1995 Business: Food & Beverage Industry Product Line: Sweets, juicaes & beverages, snacks, French fries, parathas, icecreams. Places of Services: Delhi, Chennai, Ahmedabad, Pune, Jaipur, Punjab.

Ø

We are always improving Our infrastructure. marketing and distribution . welfare of the staff. day-to-day operations. hygiene conditions.Goals & Vision Ø To be true to the customers by serving best quality food in the most hygienic conditions. safety measures. at highly affordable prices along with great service Ø Our VISION is to retain the old principles and values at the same time make the business grow. manufacturing units.

Creoles (27%).600 (2009 ) People: Hindu Indo-Mauritian (51%). Muslim • • .COUNTRY: PROFILE • Mauritius is a small island Capital City: Port Louis (Pop: 155.

MAP .

. Ø Finding yourself surrounded amidst spectacular scenery--miles of lush sugarcane plantations. it’s culture and lifestyle is influenced by British. mystical mountains. is a real extravaganza. Indian and French ties. Ø Though nestled up as a small island alongside the big African continent.About Mauritius Ø Mauritius is the most accessible island in the Indian Ocean. pretty cascading waterfalls and rainforests abound with coniferous trees. boasting of a perfect tropical holiday trip at bargained and affordable prices for an exotic holiday trip.

Ø Almost 11 times the size of Washington. . Ø Mauritius has one of the highest population densities in the world. though cyclones hit the island every 15 years or so between November and May. Ø With about 600 people per square kilometer. DC.Physical Location: Ø Mauritius is a volcanic island in the Indian Ocean lying in the east of Madagascar and southwest of India. Ø There is no monsoon season. Mauritius terrain is small coastal plain rising to discontinuous mountains encircling central plateau.

Ø Mauritius is also popular due to its shopping facilities. . bars and restaurants. shops. cinemas. Ø During the day. where you can enjoy casino. 38. a potpourri of cultures. restaurants and pubs. while at night in contrast all the activity takes place at the swish new Le Caudan Waterfront. colorful traditions and festivals. Ø Here you can have a rendezvous with the spirit of this fascinating land.000 people and a leading port. it bustles with big-city commercial activities.Tourist Attractions of Mauritius: Ø Port Louis is the bustling capital of Mauritius of about 1.

Independence and Republic days are celebrated here. Mahashivratri. Pongal.Important Festivals and Exhibitions: Ø Celebration of almost all the Hindu festivals in this island is a common phenomenon. Thaipoosam Cavadee. Ø Festivals like. Teemeedee. Mauritius . Holi. New Year. A woman performs the sega in Pointe-aux-Piments. Diwali.

This is a recommended way for the tourist to discover the local traditional food. Ø The hygiene in many of the stalls may be below average and may cause problems to those with a sensitive stomach. In the big cities you will also find many stalls offering Chinese noodles. Ø For those who like trying out Creole. Lamb meet and recently also hamburgers.2 Euro) for a full meal per person.Mauritius “Street” Food EATING HABBITS Ø For most Mauritians. Ø Very popular common “street food” is the Indian specialties of "dholl puries" or "rotis". enjoying the tastes of Mauritius and do so for very cheap. eating on the street from street merchants is by far the most economical option and the food filling. daily practice is to eat during the daytime on the street sides. .25 Euro) to 50 Rupees (1. Mauritian and Indian foods. street stalls or in small local restaurants. Expect to pay anything from 10 Rupees (0.

fries in Mauritius. .Eating habits Ø Mauritian culture is a mix of Asian. Western and African cultures which reflects the eating habit of its inhabitant. it is common to find a lot of burgers. Ø With the advent of fast food chain . Ø Mauritius cuisines' in most restaurants and road side stalls sell Chinese food. pizza’s. Ø Mauritius cuisine has over the years blended the different influences and created a type of cooking very unique to island nation.

giving it a true French flavor.Cuisine in Mauritius Ø Many French delicacies like daube. the food has a very subtle southern Chinese influence. civet de lièvre and coq au vin are served with wine. Ø . Though there is a small Chinese community in Mauritius.

Reasons behind success of Fast Food: 1. Fast to buy. Ø Ø Ø Ø Ø .GROWTH OF FAST FOOD IN MAURITIUS : Ø Fast Foods forms a huge proportion of these types of food due to lack of time to prepare food at home. Easy to handle & eat 3. Cheap 2. Working Women have less time to concentrate on cooking.

Ø Ø Ø Ø Ø Ø POLITICAL SOCIAL PESTEL ANALYSIS OF MAURITIUS ECONOMICAL TECHNOLOGICAL ENVIRONMENTAL LEGAL .

Ø. Mauritius Is One Of The Most Politically Stable Countries In The African Region. Ø. Mauritius Is A Multiparty Democracy Modeled On The British Parliamentary System. Democracy Is Solidly Founded And All Political Parties Can Be Represented In The National Assembly. Free And Fair Elections Are Held Every Five Years. The Executive And The Judiciary Powers Is Built In The Constitution.POLITICAL 1. . Its Various Ethnic And Religious Components Live In Harmony. Political Stability: Ø. The Legal System Is A Composite Of English Laws And The French Code Napoleon. The Separation Of The Legislative. United In A Common Endeavor To Enhance The Nation’s Economic Growth And Prosperity. The Highest Court Of Appeal Is The British Privy Council.

. Ø Strong Economy : Over The Last Three Decades The Island Has Experienced Stable Economic Development And Growth.ECONOMICAL 2.

) Ø Unemployment rate: 10.) Ø Population below poverty line: 10% (2001 est. industry: 29. tea.1%. goats.9%. pulses.composition by sector: agriculture: 6. corn.) Ø Agriculture .) Ø GDP . fish . potatoes.5% (2005 est. services: 64% (2005 est.Economic Environment of Mauritius Ø GDP . cattle.per capita: purchasing power parity . bananas.300 (2005 est.products: sugarcane.$13.

. Canada. Ø A Skilled And Bilingual (English / French) Workforce. France. Ø In Addition. Programmers. Singapore. A Large Pool Of Well-educated And Easily Trainable Young People Is Ready For The Labour Market. Engineers. Private Universities And In State-run Polytechnics. Australia And South Africa. The University Of Technology.SOCIAL 3. India. Consultants. USA. Accountants And Chartered Secretaries Are Available To Fill All Job Positions. Qualified Work Force : Ø Mauritius Has A Literacy Rate Of Over 86 %. Ø Tertiary Education Is Available At The University Of Mauritius. Many Mauritians Benefit From International Exposure Through Overseas Education Namely In The UK. Graduates And Qualified Professionals Including Lawyers.

the Ebene Cyber Tower was awarded the Intelligent Building of the Year by the Intelligent Community Forum (ICF). water and telephone lines. Electric power and water supply are stable. serviced land and new generation business parks. Ø Ø In 2005. state-of-the-art telecommunications. USA. a modern international airport. . a well-equipped sea port.TECHNOLOGICAL 4. Developed Infrastructure :- Ø The government has invested heavily in infrastructure. Ø The whole island is supplied with electricity. Mauritius is today endowed with a developed and well-maintained road network.

shopping. Pleasant Living Environment :- Ø Mauritius is a melting pot of world civilizations. and Chinese. It prides itself on a uniquely rich culture embedded in a web of values and traditions.ENVIRONMENTAL 5. Mauritians welcome foreigners into their circle of friends. African and European descent. Ø The great majority is multilingual. healthcare and medical services. in addition to the local vernacular creole. being proficient in both English and French while mastering a third language such as Hindi. education. recreation and sports. . a blend of peoples of Indian. Ø Known for their hospitability and warmth. Ø All facilities are available in Mauritius in terms of accommodation.

as detailed in the First and Second Schedules of the Investment Promotion Act 2000 (IPA 2000). according to the nature of the projects. preferential loan rates and reduced tariffs for electricity and water.LEGAL 6. . exemption of customs on equipment and raw materials. For projects falling under the Second Schedule. Attractive Incentives :Ø The Government pursues a liberal foreign investment policy and offers attractive fiscal and non-fiscal incentives for the development of all sectors of the economy. Ø Incentives offered can be in the form of reduced corporate tax. several investment schemes have been devised to suit the needs and requirements of investors. Ø Under the First Schedule. a flexible package of incentives is tailored. Ø These are grouped under two distinct categories.

OTHER FACTORS 7. Ø In addition. Mauritian products enjoy duty and quota free access to Europe. . Preferential Market Access :- Ø The success of the Mauritian economy. USA and Africa and Asia. the Government of Mauritius wields economic diplomacy at bilateral as well as multilateral level in order to continuously improve market access opportunities for Mauritian products and services. particularly export-oriented manufacturing has been largely dependent on the preferential access granted to our products on overseas markets. Ø Through the various trade agreements and conventions signed with other countries.

are open to proposals for collaboration from foreign entrepreneurs. Ø. Furthermore. Ø. Ø. The SMEs. The private sector has played a crucial role in the economic development of the country. the private sector is also keen on investing abroad and is enthusiastic to enter into partnership with foreign entrepreneurs and embark on joint ventures. manufacturing. It is now venturing into the ICT sector.8. namely agriculture. on the other hand. tourism and the financial and business services. . Dynamic Private Sector: - Ø. It has been very proactive in the growth of key economic sectors.

T. P. D. OF IFFS Ø SEGEMENTATION Ø TARGET MARKET Ø POSITIONING Ø DIFFERENCIATION .S.

.SEGEMENTATION Ø Working class people as well as the tourists. Ø All age groups Ø Food lovers.

Food on the go. Hygiene conscious.TARGET MARKET Ø People Who Prefer Indian sweets and snacks. Ø Ø .

POSTIONING “Elite food for customers” .

DIFFERENCIATION Unique Selling Point (USP): The Best Product With Traditional Taste And Service Sold At The Best Prices With Best Ingredients In The Most Hygienic Condition. .

Ø PRODUCTS Ø PRICE Ø PLACE Ø PROMOTION .4P’S OF MARKETING OF IFFS.

1. Products: Our range of tasty food and sweets includes: North Indian Sweets Halwas Bengali Sweets Puri Snacks Lassis Kebabs Biryani Parathas Dholl .

2.Discounts Are Provided Only .PRICE: Ø Pricing Policy: .As All The Products Of IFFS Are Well Known And Widely Accepted By The Customers. Fair Prices With Quality Products Ø Discounts: .E. Penetrating Strategy Is Used I.

Storage And Distribution. Our Skilled And Professional Staff Is Trained To Handle Our Delivery Department From Order Taking To Timely Delivery Of The Finished Products. Place (Distribution): Ø IFFS Strongly Believes In The Best Practices For Production.3. Our System Has Been Ø .

Promotion: Ø Advertising: . low cost of promotion) Ø Ø Ø Ø Sales promotion: tie-ups with local festivals.4. Tie up with Airlines Ø . more people are accessing net.Print Media Local Newspaper Electronic Media: Advertisement on Business News Channel Facebook: ( to make people more aware of our brand.

SWOT ANALYSIS Ø STRENGTH WEAKNESS OPPORTUNITY Ø Ø .

strength Ø Lots of Indian influence…so we shall offer a lot of Indian dishes. Hygienic atmosphere Ø Weakness Nil .

Considering the strong links between the two countries and the recently-concluded free trade agreement (FTA). Mr. it is possible to allow the Indian rupee to be used in Mauritius.”. The move will also facilitate the travel and hospitality industries of Mauritius. “If the central banks of the two countries can work out a system.OPPORTUNITY Stay in Mauritius & spend in rupees soon: Ø The Indian rupee may become the officially-accepted currency in faraway Mauritius if New Delhi accepts a proposal that is currently under the consideration of the Mauritian authorities. The move could also reinforce Mauritius’ geopolitical significance for India. Now on a visit to India. the Indian tourist need not go through the trouble of first buying US dollars or Euros and then converting them to Mauritian Rupees while holidaying in the Indian Ocean nation. Ø The Mauritius travel trade is bullish on the idea and the deputy prime minister of the country. CG Xavier Luc Duval. . the idea of allowing the Indian rupee to be accepted in Mauritius is gradually gaining currency. Duval said he would also consult representatives of the Indian travel trade on the impact of the move. is planning to take up the issue with Indian authorities. This would result in savings in terms of conversion costs. Ø If the proposal is accepted. for whom the Indian customer is becoming increasingly important.

The average speed of tourists visiting Mauritius is estimated to be around $1. Duval says that the interaction between the two industries would lay the foundation for strong business growth.000 Indian tourists visited Mauritius last year and Mr. he said. I would also invite the Indian hotel industry to invest in Mauritius. Ø threat Ø Competition from local markets.000. Duval expects the number to register a healthy increase. adding that efforts are being made to help Indian tourists feel at home in his country. .Nearly 30. Ø A large business delegation is also accompanying the Mauritius deputy prime minister and Mr.

THANK YOU Visit again .

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