Mahindra Reva

Exploratory Research: Reasons for fall of sells of Mahindra Reva.

Purpose: To knows the reasons behind the shortfall in expected sell for Mahindra Reva.

Characteristic: Mahindra Reva an electrical car Hypothesis: H0: Mahindra Reva is positioned as a Green, low operating cost car. H1: Mahindra Reva is not positioned as a Green, low operating cost car.

Sample size of minimum 200 people 6W, s as a characteristics: Who- small families, old couples and female drivers What- To know the reasons behind the shortfall in expected sell of Mahindra Reva. When- For a month Where- Tier 1 cities and semi urban towns why- To know the needs of the market Way- Personal interview on one on one basis Method adopted: Survey Method

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