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305A-DRM Assignment Lecture Assign

305A-DRM Assignment Lecture Assign

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Institute of Science, Poona’s

Institute of Business Management and Research, Wakad
Lectures Breakup
305A) - DISTRIBUTION AND RETAIL MANAGEMENT

MBA II Sem - III

Lecture No.
1 2 3 4 5 6 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23

Chapter
Marketing Channels

Topic to be Covered
Definition & Importance, Functions of Marketing Channels – Intensive, Selective & Exclusive distribution strategies, Decisions in Channel Management : Concept, Importance, Functions –Wholesaler Marketing Decisions Trends in Wholesaling : Concept, Importance, Functions Indian Vs. Global Scenario Store & Non Store Retailing Franchising- Unconventional channels Factors affecting location decision – Site Selection Location based retail Strategies Interiors and Exteriors – Store layout Types of layouts Factors affecting store layout Store image mix – Store Façade The Internet Store Floor space management– Managing store inventories and display Concept, Importance, Functions Steps in merchandising planning Category management: Definition and process – Introduction to Private label brands Planning retail communication Managing ,in-store promotions and events Channels for Consumer goods, Industrial goods & Services

Wholesaling

Retailing Retail formats: Retail Location: Store Design

Store Administration Merchandising

Retail Communication mix Integrated Marketing Channels

24 25 26 27 28 29

Horizontal, Vertical, Multichannel Marketing Systems Introduction to SCM Concept significance components Concept significance components Channel Management Technology in distribution : Channel selection - Channel Conflicts & its Resolution Channel Performance Evaluation Bar-coding, RFID, Electronic payment Systems

30

Institute of Science, Poona’s

INSTITUTE OF BUSINESS MANAGEMENT & RESEARCH Wakad, Pune-411 057
ASSIGNMENT ON DISTRIBUTION AND RETAIL MANAGEMENT

M.B.A. SEM-III (July-2010) U.C. No. 305A
-------------------------------------------------------------------------------------------* There are 5 sections in this assignment. * Students are required to solve any one question from each section. * This assignment is also required for written internal examination. Hence, please do not write anything on the question bank as students are supposed to bring it at the time of examination. * Please submit the assignment in spiral binding. * Generally, each question below carries weightage of 14 marks.

Section-I
Q1. What do mean by Marketing Channels? Explain its Various Types. Q2. Explain the Various Intensive, Selective and Exclusive Distribution Strategies. Q3. What is retailing? Discuss its Significance. Q4. State the Global retail Scenario. Q5. Elaborate the various Factors with Affect Retail Location decision.

Section-II
Q1. What is Franchise Arrangement? Explain its Significance or Importance in Channel Decision. Q2. Explain the steps in Retail site selection. Q3. State the Various Factors affecting Stores layout. Q4. State and explain Store image Mix and Internet Stores? Q5. Explain the term ‘Floor Space Management’.

Section-III
Q1. Explain the Concept ‘Retail Merchandising’. Q2. What is Retail Category Management? State it’s Importance. Q3.What is Marketing Communication Mix? Q4. Explain Various Medias of Advertising. Q5. Compare in brief the Channels for Consumer Products, Industrial Goods and Services

Section-IV
Q1. Explain the Various Types of Advertising Research Techniques. Q2. Explain the concept, components and significance of supply chain management with reference to distribution efficiency. Q3. Explain the Various Techniques to Resolve the Channel Conflicts. Q4. Explain: Electronic Payment Systems. Q5. State and Explain the Various ‘Models’ used in Distribution and Logistics Management.

Section-V
Q1. Write Short notes on :-( Any Two) a) Functions of Marketing Channels b) Types of wholesaler c) Functions of Wholesaler d) Nature of Retailing. e) Indian Retail Scenario f) Retail Franchiser-Franchisee relation g) Stratified Sampling h) Proximity Retailing. i) Internet Stores j) Stores Design k) Floor Space Management l) Private Label Brands

m) n) o) p) q) r)

Managing in Store Promotion and Events. Vertical Marketing System. Components of Supply Chain Management Order Processing Transportation Bar Coding

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