MASTER OF BUSINESS ADMINISTRATION (MBA) (Revised

)
1. The Program: The importance of „management‟ as a professional study can today be compared with that of obtaining a normal graduate degree in order to be called educated. It is just short of becoming a compulsion. Businesses and institutions are growing in complexity and size. They are cutting across space and time by embracing technology, globalization and information. Mere operational efficiency is no more sufficient. Managerial capabilities have become necessary for firms to act on a global platform. Although there are a large number of institutions offering MBA programs, many of them just churn out non employable MBAs. A good institute must incorporate what the industry requires with changing times. The SMU way to Management degree or diploma is to mould the learning towards this objective. With this perspective it has introduced several programs which are geared to meet the industry requirement. These areas are Banking, Information System, Retail Operations and Healthcare. It is planning to offer more programs in the field of environment, disaster management, and media. The master of business administration (MBA) is an integrated program designed to provide an advanced program in management for those seeking managerial positions in industry, commerce and services. The core subjects are aimed at developing knowledge and skills in fundamental management disciplines. The program also involves participation in group work with students from diverse backgrounds and is aimed at improving the decision making abilities of the participants in management related areas. 2. Objectives of the Program The program aims at realizing the following objectives:  To provide a strong theoretical and practical foundation for a managerial position  To imbibe an updated perspective on the changes taking place in the corporate sector  To promote an inquiry based learning
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  

To promote a self learning platform such that the motivation continues even after the program is completed To equip students with the latest in terms of technology based learning system To provide the industry with the most employable people at specific levels of management

3. University Recognized Learning Centres: The Learning Centres recognized by SMU are permitted to provide counselling and tutoring services to SMU students in specific courses of the University, leading to Bachelor‟s and Master‟s degrees. The Learning Centres have been equipped with infrastructure and facilities as stipulated by the University, to support effectively the learning under the distance mode. The students are advised to contact the Learning Centres for further details 4. Program Structure: 4.1 Duration of the Program The normal duration of the MBA course is two years, comprising four semesters. However, the student is permitted to take a maximum of four years to complete the course. 4.2 Medium The medium of instruction is English. 4.3 Credit System Credit system is a systematic way of describing an educational course by attaching credits to its components. Each credit consists of 30 hours of study. A student must complete 100 credits successfully to be awarded Master of Business Administration. 4.4 Academic Calendar Academic Calendar starts from 1st February (spring session) or 1st August (fall session) and ends on 31st July or 31st January of the subsequent year, respectively. Admissions are made twice a year – in February (spring session) and August (fall session). The Semester will end in the following July for the spring session and, for the fall session, in January in the subsequent year. For further details, please refer to University notification on Academic calendar on the Website, www.smude.edu.in.
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5. Session Schedule:
Session Spring Session Fall Session
st

Starting date 1 week of February 1 week of August
st

Closing date Last Week of July Last week of January

6. Program Details
Subject Subject Title Code Management Process and Organizational MB0038 Behavior Book id Name of the Books First Semester Management process and Organization Behaviour – Edition : Spring 2010 Business Communication Edition : Spring 2010 Statistics for Management Edition : Spring 2010 Financial and Management Accounting Edition : Spring 2010 Managerial Economics Edition : Spring 2010 Human Resource Management Edition : Spring 2010 Production and Operations Management Edition : Spring 2010 Financial Management Edition : Spring 2010 Marketing Management Edition : Spring 2010 Management Information System Edition : Spring 2010 Operations Research Edition : Spring 2010 Project Management Edition : Spring 2010 No. of Internal Credits marks

B1127

4

60

MB0039

Business Communication Statistics for Management

B1128

4

60

MB0040

B1129

4

60

Financial and MB0041 Management Accounting MB0042 Managerial Economics MB0043 Human Resource Management

B1130

4

60

B1131 B1132

4 4

60 60

Second Semester Production and MB0044 Operations Management MB0045 Financial Management B1133 4 60

B1134

4

60

MB0046 Marketing Management Management Information System

B1135

4

60

MB0047

B1136 B1137 B1138

4 4 4

60 60 60

MB0048 Operations Research MB0049 Project Management

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Distribution and MK0010 Supply Chain Management MK0011 Consumer Behavior MK0012 Retail Marketing MK0013 Market Research MK0014 *Project Manpower Planning and Resourcing Marketing 4 4 4 4 60 60 60 60 B1220 B1221 B1222 B1223 – Human Resource Management MU0010 B1228 B1229 B1230 B1231 – 4 4 4 4 – 60 60 60 60 Management and MU0011 Organizational Development MU0012 Employee Relations Management MU0013 HR Audit MU0014 *Project MBA Program Guide Page No. Third Semester Specialization (Four Subjects in each area of Specialization respectively) Finance Security Analysis and MF0010 Portfolio Management MF0011 Mergers and Acquisitions Security Analysis and Portfolio Management Mergers and Acquisitions Taxation Management Internal Audit and Control – Sales. Evaluation will be conducted in Fourth Semester.Third Semester MB0050 Research Methodology MB0051 Legal Aspects of Business * Project B1206 Research Methodology Legal Aspects of – 4 4 4 60 60 B1207 Business – * The Project work will commence from Third Semester and is expected to be completed in Fourth Semester. Distribution and Supply Chain Management Consumer Behavior Retail Marketing Market Research Manpower Planning and Resourcing Management and Organizational Development Employee Relations Management HR Audit – B1208 4 4 4 4 – 60 60 60 60 B1209 MF0012 Taxation Management B1210 MF0013 Internal Audit and Control B1211 – MF0014 *Project Sales. * The project guidelines are given in Page No. 22 to 31 of this course guide.: 4 .

Information Systems MI0033 MI0034 MI0035 MI0036 MI0037 Software Engineering Database Management Systems (DBMS) Computer Networks Business Intelligence and Tools *Project Financial Systems and Commercial Banking Banking Related Laws and Practices B1216 B1217 B1218 B1219 – Software Engineering Database Management Systems (DBMS) Computer Networks Business Intelligence and Tools – Financial Systems and Commercial Banking Banking Related Laws and Practices Banking Operations Retail Banking – Warehousing and Supply Chain Management Buying and Merchandising Store Operations Retail IT Management – Foundations of quality management Principles and philosophies of quality management Statistical process control and process capability Quality management tools – Operation Management Enterprise Resource Planning 4 4 4 4 – 60 60 60 60 Banking MA0036 MA0037 B1202 B1203 B1204 B1205 – 4 4 4 4 – 60 60 60 60 MA0038 Banking Operations MA0039 Retail Banking MA0040 *Project Warehousing and ML0010 Supply Chain Management ML0011 Buying and Merchandising Retail Operations 4 4 4 4 – 60 60 60 60 B1224 B1225 ML0012 Store Operations B1226 ML0013 Retail IT Management B1227 ML0014 *Project Foundations of quality management – Total Quality Management QM0010 B1240 B1241 B1242 B1243 – 4 4 60 60 Principles and QM0011 philosophies of quality management Statistical process QM0012 control and process capability QM0013 Quality management tools 4 4 – 4 4 60 60 QM0014 *Project OM0010 Operation Management Enterprise Resource OM0011 Planning Operations Management B1232 60 60 B1233 MBA Program Guide Page No.: 5 .

Economics and Materials MH0054 Management in Healthcare Services MH0055 *Project Fourth Semester Strategic Management MB0036 and Business Policy International Business MB0037 Management * Project Healthcare Services Management B1212 B1213 B1214 60 60 4 60 4 – 60 B1215 – B0854 Strategic Management and Business Policy 3 3 4 60 60 B0861 International Business Management – – * The Project work will commence from Third Semester and is expected to be completed in Fourth Semester. MBA Program Guide Page No. Economics and Materials Management in Healthcare Services – 4 60 4 – 60 Project management PM0010 PM0011 PM0012 PM0013 B1236 B1237 B1238 B1239 – 4 4 4 4 – 4 4 60 60 60 60 PM0014 *Project MH0051 Health Administration Hospital Organization. Evaluation will be conducted in Fourth Semester.: 6 .Supply chain OM0012 Management Advanced production OM0013 and operations management OM0014 *Project Introduction to project management Project planning and scheduling Project financing and budgeting Managing human resources in projects B1234 Supply chain Management B1235 – Advanced production and operations management – Introduction to project management Project planning and scheduling Project financing and budgeting Managing human resources in projects – Health Administration Hospital Organization. MH0052 Operations and Planning Hospital & Healthcare MH0053 Information Management Finance. Operations and Planning Hospital & Healthcare Information Management Finance.

Fourth Semester Specialization (Four Subjects in each area of Specialization respectively) Finance International Financial MF0006 Management MF0007 Treasury Management B0889 International Financial Management 4 4 4 4 4 60 60 60 60 B0856 Treasury Management B0857 Merchant Banking and Financial Services Merchant Banking and MF0008 Financial Services Insurance and Risk MF0009 Management MF0005 *Project Services Marketing and MK0006 Customer Relationship Management Advertising MK0007 Management and Sales Promotion MK0008 e-Marketing MK0009 International Marketing MK0005 *Project B0855 Insurance and Risk Management – Marketing B0862 Services Marketing and Customer Relationship Management 4 60 B0860 Advertising Management and Sales Promotion 4 4 4 4 60 60 60 B0922 e-Marketing B0924 International Marketing – – Human Resource Management MU0006 Compensation Benefits Performance MU0007 Management and Appraisal Talent Management MU0008 and Employee Retention MU0009 Change Management MU0005 *Project MI0029 MI0030 MI0031 MI0032 ERP E-Commerce Technology Management Java and Web Design B0859 Compensation Benefits Performance Management and Appraisal Talent Management and Employee Retention – 4 60 4 60 B0934 4 4 4 4 4 4 4 60 60 B0935 B0936 Change Management – Information Systems B0898 ERP B0899 E-Commerce B0893 Technology Management 60 60 60 60 B0938 Java and Web Design MBA Program Guide Page No.: 7 .

: 8 .MI0028 *Project – – 4 Banking Merchant Banking and MA0032 Financial Services MA0033 MA0034 MA0035 Treasury Management Corporate Banking Institutional Banking B0857 Merchant Banking and Financial Services 4 4 4 4 4 60 60 60 60 B0856 Treasury Management B0858 Corporate Banking B0888 Institutional Banking – Retail Operations – MA0031 *Project Services Marketing and ML0006 Customer Relationship Management Advertising ML0007 Management and Sales Promotion ML0008 ML0009 Mall Management Project Management B0862 Services Marketing and Customer Relationship Management 4 60 B0860 Advertising Management and Sales Promotion 4 60 B0921 Mall Management B0863 Project Management – – 4 4 4 60 60 ML0005 *Project Total Quality Management QM0006 ISO/QS 9000 elements Managing quality in the QM0007 organization Quality management QM0008 systems Quality development QM0009 methods QM0005 *Project Maintenance OM0006 management OM0007 Quality management Advanced production OM0008 planning and control B1150 ISO/QS 9000 elements 4 4 4 4 4 60 60 60 60 B1139 Managing quality in the organization B1165 Quality management systems B1154 Quality development methods – – Maintenance management Quality management Advanced production planning and control Operations Management B1148 B1155 B1162 4 4 4 60 60 60 MBA Program Guide Page No.

Technology OM0009 management OM0005 *Project Quantitative methods in PM0006 project management Project risk PM0007 management PM0008 PM0009 Project quality management Contracts management in projects B0893 Technology management – Project management – 4 4 60 B1140 Quantitative methods in project management 4 4 4 4 4 60 60 60 60 B1153 Project risk management Project quality management Contracts management in projects – Public Relations & Healthcare Organizations B1142 B1149 – PM0005 *Project Public Relations & Marketing for MH0047 Healthcare Organizations Management of MH0048 Healthcare Human Resources Legal aspects in MH0049 Healthcare Administration MH0050 Quality Management in Healthcare Services Healthcare Services Management B0895 Marketing for 4 60 B0933 Management of Healthcare Human Resources Legal aspects in Healthcare Administration Quality Management in 4 60 4 4 4 60 60 B0896 B0897 Healthcare Services – – MH0044 *Project Detailed Curriculum is given on the website (www.  Counseling sessions will be held at the Learning Centre as per the schedule displayed at the Learning Centre. under no circumstances should the Learning Centres compel students to take this extra service.  If a student desires extra service from the Learning Centre. Program Material: Students can obtain the program materials from their respective Learning Centers. 7. However.: 9 .in). Counselling Sessions: The Learning Centre will provide Counseling of 180 hours per semester. MBA Program Guide Page No. The University has no obligations in this regard. free of cost.edu. he/she will have to make his/her own arrangements with the Learning Centre.smude.

1 Scheme of Examination: Credits 4 Duration of University Exam.smude. MBA Program Guide Page No.in. Evaluation System: 9. The assignment will be for 15 marks per credit.in. in hour(s) 2 Internal University Assessment Marks Exam.edu.edu. will assist them in examination preparation and also will give them a platform to interact with the fellow students and academic central faculty members.in/ 9.2 Internal Assessment (IA): The student must submit two assignments in each subject to the Learning Centre. The two assignments will be evaluated. Credits 4 Total Marks allotted for Assignments 60 10.smude. Technology Enabled Learning (EduNXT) Portal Technology Enabled Learning (EduNXT) is the online learning support portal for the SMU students which will help them to increase their knowledge. which are to be assessed by the Learning Centres. Last date for Submission of Assignments/Project: The dates for the submission of the Assignments / Project Reports will be decided by the respective Learning Centres in such a way that the Learning Centre is able to submit the IA/ Project marks to the Office of Student Evaluation by the due date as specified on the Website www. 9. It is for the individuals and professionals who wish to have a flexible education programme with different types of self learning sources available just a click away. Internal assessment marks are based on the assignments. The Assignments form a part of continuous evaluation. Marks 60 140 Total Marks 200 Note: The details of the examination schedules will be provided at the relevant time on the Website. The average score of the two assignments will be considered for the grading of the student.8. The website address of the EduNXT portal – http://edunxt.edu. www.smude.: 10 .

of Questions Time (in min. The answer sheet is marked by the MBA Program Guide Page No.1 University Question Paper Pattern There will be only multiple choice questions (MCQs) in the University Question Papers as per details given below: Question Distribution Table: Credit 4 Question Distribution Part A 40 Part B 20 Part C 15 Total Time 2 hrs. 2. Part A 1 mark No.in. 4. i. 11. 5. General time distribution for each type of question is as follows (applicable for a paper with 4 credits). 30 Part C 4 marks 15 3 min.)/Question Total Time 40 1 min. Total Marks 140 Note: 1. Minutes + 5 Minutes (for filling up the forms/revision) = 2 hrs. There is no provision for revaluation essentially because the valuation is done by scanning the answer sheet. two marks & four marks. University Examination: The University Examination will be conducted at designated examination centres twice a year as under: Session Spring Session Fall Session Session Commencement February August Examination July /Aug same year Jan/Feb subsequent year The dates of the examination along with the detailed instructions will be published well in advance on the website www. 40 Part B 2 marks 20 1 ½ min. 45 Grand total = 1 Hour 55. one mark. modifications may be made based upon the subject requirements.smude. 3.: 11 . In special cases. The mark distribution is based upon the complexity involved in the question.e.11. MCQs are of three types.edu. In general.

Reappearance: There is no provision for improvement of grading by reappearance in the University Examinations or Internal Assessment. Continuous Evaluation or University Examination) will be required to reappear in that component only.  In case a student scores 35 percent independently in both components. 6. 7. however. In some cases.  A student who fails in any one of the above (i. provided the combination of semesters is odd and even. a student shall secure at least 35% marks in Continuous Evaluation (Internal Assessment) and 35% marks in University Examination. but fails to score 40 percent aggregate. SUCH STUDENTS ARE PERMITTED TO APPEAR ONLY IN ANY ONE OF THE AFFECTED SUBJECTS.: 12 .2 Minimum Passing Marks:  In each paper.student by darkening the appropriate circle to indicate the answer for a question. 11. students apply for re-sitting in subjects. the students have to fill in the Re-sitting Forms. with an aggregate of 40% for pass. If the student appears or tries to appear in both papers.3 Classification of Successful Candidates: A student‟s performance will be evaluated based on both Continuous Evaluation and University Examination. once the student is declared as passed. he/she will be considered failed. which clash with other papers in the schedule of the examinations. 11. The Grade System (aggregate) MBA Program Guide Page No. NO STUDENT WILL BE PERMITTED TO APPEAR IN MORE THAN ONE SUBJECT IN A SCHEDULED SESSION ON A PARTICULAR DAY. The scanning process which evaluates the student performance is 100% error free and hence there is no need for revaluation. Such students will have to appear either in both or in any one of the components of their choice.e. Clashing of subjects in case of Re-sitting: The schedule of examinations is such that every student can appear for the subjects with respect to two semesters. results of both papers will be declared as NULL & VOID.  The students must note that for re-appearing for IA.

49 –––––––– 11. However. Learning Centers should not withhold the admit cards of any student for any reason. Learning Centers are not permitted to issue any authority letter for appearing in the examination.) The Admit Card is valid only when produced along with the Identity Card issued by the University. Examination and Result Publication:  The University will conduct term-end examinations at designated Examination Centres. self-study should start automatically for the next Semester without waiting for the examination result. resitting candidates who have filled up the Resitting Form before the last date specified by the University. even in „Switched off condition‟ shall be treated as unfair means. Possession of Mobile phone.  Candidates are not allowed to bring inside the Examination Hall Mobile Phones. date of examination and other related instructions of the examinations will be published well in advance of the date of examination on the website www.4 Carry-Over Provision: Please note that since there is a carry over system for every semester.  NO STUDENT WILL BE ALLOWED TO APPEAR FOR THE EXAMINATION WITHOUT ADMIT CARD. statistical/scientific tables.Grade A – Excellent B – Very Good C – Good D – Satisfactory E – Failure Marks (%) 70 and above 60 .edu.. (e.59 40 .smude.  Admit Cards will be issued only to those students who fulfill the prerequisites as specified by the University. The term-end examination centre. calculators.in.g. 12. hence the students are strictly warned not to bring Mobile phone with them inside MBA Program Guide Page No. lap top computers or any object/device/ gadget that would be of unfair assistance in answering the University question papers.: 13 .69 50 . Admit Cards will be issued to all fresh and Re-Registered students and. Admit card is only valid when accompanied with University photo ID card. scientific/nonprogrammable calculators are allowed for specific subjects (as mentioned in the time table).

Page No. under any circumstances. On the front page of the answer sheet. Please ensure that it is the correct answer sheet and that both of its sides have been printed properly. For instance.  the Examination Hall. Roll Number (nine digits) and QP Booklet Number (five digits) legibly in the spaces provided for the purpose. you shall write it as follows: Roll Number     THE CANDIDATES SHOULD NOT exchange their test booklets with other candidates during the examination. the candidate will receive the answer sheet. Five minutes prior to the commencement of the examination. Note that each QP booklet has a specific five-digit booklet number printed on the front page of the booklet. THE CANDIDATES SHOULD NOT exchange their QP booklets with other candidates during the examination. under any circumstances CANDIDATES WILL NOT BE PERMITTED TO ENTER THE EXAMINATION HALL AFTER TEN MINUTES OF THE COMMENCEMENT OF EXAMINATION. On the answer sheet. The QP booklet will be provided at the beginning of the examination time. Candidates are not allowed to leave the examination hall within I hour of commencement of the examination. the candidate is required to write and/shade the Name (block capitals). if your Roll Number is 001050001 and the Test Booklet Number is 18960. carefully write the Roll Number and Test Booklet Number in numerals in appropriate boxes using 2B pencil and completely blacken the corresponding circles. Examination Centers will not take any responsibility for the custody of the mobile phone.: 14 MBA Program Guide .

do not leave any stray marks on the answer sheet. cut. Candidates caught cheating or attempting to cheat may be disqualified immediately and debarred from appearing for University Examinations in accordance with the prevailing rules of the University. For example. In the Multiple Choice Questions (MCQs). Students are advised to visit the University website www. Darkening of more than one circle will be regarded invalid/improper. where all the circulars and important information will be hosted from time to time. Candidates are required to sign on the answer sheet in the invigilator‟s presence.  The identity and signature of the candidates will be verified during the examination. rules and regulations without any prior notice as and when required and as per changes in environment. but.in and marks card shall be sent to the respective Learning Centers. General Points:  The University reserves the right to add/delete/change the syllabi.: 15 . each question has only one correct answer and must be indicated by completely darkening the appropriate circle. it should be entered in the correct manner as indicated in the following example:–     The QP booklet can be used for rough work.smude. MBA Program Guide Page No. if a student has selected D as the answer to the given question. course structure.smude. Candidates must hand over the answer sheet and the QP booklet to the invigilator before leaving the examination hall.edu. Do not fold. The results will be published on the website www.in. 13. tear or otherwise deface/mutilate the answer sheet in any manner. bend.edu.

: 16 . Roll Number and Centre Code written on the reverse of the DD. which is based on the latest syllabus/content of the courseware. shall come under the jurisdiction of Udupi (Karnataka) 14.smude. essential to upgrade the study materials periodically. shall be at the individual‟s own risk.smude. who fails in a subject.edu. therefore. Model Questions for University Examination: Part A: Each question carries one (1) mark 1. It is important to note that the examinations will be conducted based on the syllabus and contents applicable in that session. The students are advised to retain the counter foil and photocopy of the DD with them for their reference. DE” payable at Manipal / Udupi and with the Name.edu. It is. The implication is that a student. imperative that the student.   It is the endeavour of the University to upgrade the syllabus keeping in view the industrial/market requirement so as to impart the latest technology / developments to the students. Legal Disputes.in and www. if any. What are the advantages of client server system? 1) Faster response time to requests for processing 2) Better local cost control of operations and development 3) Increase of responsibilities and cost overhead at center MBA Program Guide Page No. Fees once paid cannot be refunded. It is. therefore.edunxt. should submit his/her re-sitting application at the earliest to enable the University to dispatch the new publication of the courseware (only in case of change in courseware). Management is A) Science B) Art C) Science as well as art D) None of these Part B: Each question carries two (2) marks 2. Any payments made by methods other than the above. All the payments shall be made by the students in the form of DD drawn in favor of “Sikkim Manipal University. who reappears/re-sits for back paper.in in addition to being in touch with LC in this regard. The students are advised to keep themselves informed about the changes in the syllabus and the contents of the courseware constantly by visiting the website www. will be required to appear in the examination.

in  All assignments will be assessed by the Learning Centre faculty. d)-iii) 15. Match the following Set A a) Individual branding b) Overall family branding c) Line family branding d) Brand extension branding Set B i) Using existing brand for a new product ii) Uses family brands within the particular line iii) Giving all of a products the same name iv) Using different brand name v) Using on licensing fee A) a)-iv).smude. d)-v) C) a)-v).smude. d)-ii) D) a)-iv).edunxt. Assignments  All Assignments will be uploaded on the Website.edu. c)-ii).: 17 .in and www. c)-iii). b)-iv).4) Enables distribution of processing from centralized to desktop computing A) 2). and the average marks before uploading the same on the IA software.edu. d)-i) B) a)-i). 2) and 4) C) 1) and 2) D) 1). the marks scored for each of the assignments. c)-i). b)-iii).  The assignments are designed to encourage the students develop the habit of continuous study of the Subject throughout the Semester.  Learning Centre has to notify to students by displaying on the notice board. and sending it to the office of student evaluation. 3) and 4) B) 1). 3) and 4) Part C: Each question carries four (4) Marks 3. c)-iii). www. b)-ii). b)-ii). MBA Program Guide Page No.

 All assignments should be hand written. (Cover pg) ASSIGNMENT-01/02 Name Registration No.: 18 . The assignments must be submitted to the Learning Centre on or before the last date. Date of submission Marks awarded : : : : : : : : : ________________________________________ ________________________________________ ________________________________________ ________________________________________ ________________________________________ ________________________________________ ________________________________________ ________________________________________ ________________________________________ ________________________________________ Learning Center Code: Directorate of Distance Education Sikkim Manipal University II Floor. Syndicate House Manipal – 576 104 Signature of Coordinator Signature of Center Signature of Evaluator MBA Program Guide Page No. Learning Center Course Subject Semester Module No.

Assignments which are not original / copied shall be awarded zero marks.(Page 2) Important Note to the Students: – – – – – – – The student must submit all the assignments given per course per semester to the learning Center. Do not copy.: 19 . Assignment marks will be accounted for your Internal Assessment. Assignments should be submitted within the time given. Write in your own handwriting. Write neatly and legibly in the prescribed format. Please answer all the Assignments on ruled sheets. Comments by the Subject Evaluator: (Subject expert will give comments on overall content. reliability. Write in your own words. correctness and appropriateness of information provided) Suggestions for improvement: (Subject expert will give areas of improvement and possible ways/ methods to follow to improve) MBA Program Guide Page No.

4. it has been marked for four credits. 2. The duration of the project is for eight months starting from 3rd Semester with synopsis preparation and ending with evaluation during the 4th Semester. The project must be completed and submitted at the LC. Project Guidelines for Fourth Semester of MBA Course Curriculum Introduction: This guide will provide you all the information you need to know for developing a project dissertation.MBA and MBA specializations 1. It must relate to the specialization pursued.: 20 . 5. It must be approved by the LC.16. The following guidelines may be adopted: . 3. MBA Program Guide Page No. It must be a live project either done at the place of work or some other organization. The project must be taken up under a guide at your LC. As the Project work is very important part of MBA course curriculum.

The Project Flowchart: MBA Program Guide Page No.: 21 .

However.: 22 .Selection of Project title: – The title selected should be coherent with the stream of study or specialization – A list of suggested topics is provided at the end of this document. the student and the guide have the freedom to identify an appropriate topic MBA Program Guide Page No.

5. sites.visits to company. number of samples collected/questionnaires filled. 3. It needs to be prepared with the following components:  Should be of approximately 500 words  Should have an introduction  Should outline the methodology to be used  Should mention the tools / techniques to be used for data analysis  References and bibliography need to be given 2.– The title should be specific and focus towards the objectives of the project 1. MBA Program Guide Page No. Submit the final report: The final project report should be submitted in 30 days after the submission of the draft project work. make necessary corrections and proceed to the next step. journals.: 23 . Submit a draft project work to the LC: The draft project work should be submitted 20 days after the study has been conducted. registers and files seen. ( should not be more than 500 words )  Description of study methodology  Work done:.  Books. The actual Project study may take 60 working days to be completed. The draft should constitute the following:  Title of the project  Introduction  Literature review / related research outcomes (a brief review of similar or related studies conducted elsewhere. Prepare Project Synopsis: The project synopsis needs to be submitted within 15 days post registration to the third semester. field visits. magazines referred 4. list of functionaries met. observations made. After receiving a feedback from LC. documents received from company.

Quality Management in Hospitals. K. validity of the data o Data analysis and interpretation / Research findings o Recommendations and conclusions o Limitations of the study and scope for further research if any  References/Bibliography Format for Bibliography: Books: Author‟s or Editor‟s Names. New Delhi: Jaypee Brothers. “Article Title”. Place of Publication. Page number Example: R. research tools used. Page Numbers of the article. Publisher. Abbreviations and Nomenclature  Chapters o Introduction o Aims and objectives of the study o Literature review / related research outcomes (should not be more than 500 words) o Methodology used: Data collection method. Pg. 75 S. 2008. MBA Program Guide Page No.: 24 . Hospital Administration and Human Resource Management. Date of Publication. Title of the Book. 2009. Joshi. New Delhi: Prentice Hall Publication. pg 89-93 Journals: Author.The final project report should consist of the following components:  Cover page  Title page  Acknowledgement  Bonafide Letter (from the company where the project was undertaken)  Table of contents  List of Tables  List of Figures  List of Symbols. sampling methodology. Year of Publication.C.Goyal. Periodical Title.

The following are the constituents of the summary: o Title o Statement of the problem o Methodology used o Main findings / outcome of the study with respect to objectives o Recommendations Project Duration: Activities Semester 3 1 Synopsis Conduct Study Project Draft Final Project Preparation Viva / Presentation MBA Program Guide Page No. “The Layoff”. A summary of the project is to be submitted. Keila Rooney. Vol 54.Example: Bronwyn Fryer. besides being a part of the project report.: 25 2 3 4 5 6 Semester 4 1 2 3 4 5 6 . “Consumer Driven Healthcare Marketing: Using the Web to get up close and Personal”. a copy of the executive summary should be submitted separately also. Executive summary: Should be 500 words. March 2009. Chicago: July 2009. The student should demonstrate or make a power point presentation of their project at the Learning Centre to the University approved External and Internal Examiners. The power point slides for presentation should be submitted along with the final project report. The project work terminates with the viva voce / presentation. Viva Voce / Presentation: Viva will be conducted as per the schedule given by the Office of Additional Registrar – Student Evaluation. Journal of Healthcare Management. Harvard Business Review. Pg 241 6. pg 17-24. Please be in touch with your LC for actual date of project evaluation.

Evaluation Criteria Synopsis Methodology Analysis / Findings Project Report Viva Total Internal 5 10 25 25 35 100 External 5 10 25 25 35 100 Evaluation Pattern for MB0021 Evaluation Criteria Synopsis Methodology Analysis / Findings Project Report Viva Total Internal 10 20 50 50 70 200 External 10 20 50 50 70 200 Suggested Projects topics for MBA but are not limited to: Sl. Project Evaluation: Evaluation Pattern for MU 0005 / MF 0005 / MK 0005 / MI 0028 / MA 0031 / ML 0005 / MH 0044. 5.: 26 MBA Program Guide . Project Topics PROJECT TOPICS FOR HUMAN RESOURCE MANAGEMENT A study of performance appraisal / performance management system in XYZ organization Assessment of role stress amongst the employees of XYZ organization Job satisfaction survey at XYZ organization Competency mapping in an organization Training effectiveness in an organization Study of organizational culture OCTAPACE profile. Motivational analysis of organization Page No.The project duration is 8 months. 3. 7. 7. 1. 6. 4. No. It starts immediately after the registration into the 3rd semester and ends with a viva that will be conducted in the 4th semester. 2.

26. Developing a Service Delivery Model to bridge the gap between services expected & provided by ICICI Home Loans. 20. 18. Demand Forecasting for Orion-ERP Package for ICICI InfoTech in Bangalore. based on Small & Medium Enterprises. Bangalore A Market Feasibility Study for New X-ray Machines from Wipro-GE Medical Systems Distribution Mapping & Dealer Satisfaction Survey for Nokia Mobile Phones. 19. MBA Program Guide . 9. 27. A Comparative Study of cost of capital in Automobile/Steel/Pharma/ Finance industry A comparative study of Finance performance of banks using various ratios. 10. PROJECTS TOPICS RELATED TO FINANCE The study on Indian Financial System post liberalization The impact of Global recession on Information Technology sector in India The impact of recent global economic slump on Indian capital market A comparative study of bancassurance products in banks A Comparative study of Equity linked Savings Schemes floated by domestic Mutual fund players. 24. 28. 29. 21. 14. 22. A Study to improve Awareness level of Triraksha Welfare Scheme among farmers for Tractors & Farm Equipment Ltd A Study to increase Penetration Level & Brand Loyalty among existing consumers of Samsung India Electronics Ltd. Profitability and Operational Efficiency of Public Sector banks Page No. A comparative study of team effectives in an organization: Team effectiveness assessment measure. 15. A study of Compensation Management System A detailed study of promotion and reward policy of organization A study of quality of work life in an organization. 11. 13. 16. 25. 17. A Study of Marketing Strategies & Distribution Channels in North Karnataka for Cholamandalam Investment & Finance Company Ltd. Mapping training need of employees: Training Need Analysis PROJECT TOPICS RELATED TO MARKETING Formulation of Marketing Strategies to Improve Market Share of LG Microwave Ovens Improving the Effectiveness & Efficiency of Operations at Cox & Kings India Ltd.8.: 27 23. 12. Strategies for Increasing the Occupancy Rate of the Taj West End Hotel. 30.

Mumbai A webpage design using JAVA-Google page PROJECTS TOPICS RELATED TO MBA-HCS A study on the identification of high risk groups prone to spinal disorders / diabetes / heart attacks (or any other lifestyle condition) and corresponding prevention recommendations. 37. 45. 49. 38. etc) A study on the identification of causes of delays in patient transfer (internal/ external) and recommendations to decrease waiting time and increase patient satisfaction. etc). Hassan Automation of Banking database. billing.) and recommendations to increase patient satisfaction. A study on the identification of causes of delays in in-patient discharges and recommendations to avoid delays and increase patient satisfaction.31.: 28 . Mangala hospital. A SAP Product A study on Electronic data storage. Financial Inclusion. A study on patient satisfaction in any one department in a multi-specialty hospital. 43. 41. 48. Profitability and Operational Efficiency of banks in India A study of working capital management in small scale industries The scope of Microfinance in Indian context.Steel factory. Laboratory services. General ward. 35. and corresponding recommendations to improve job satisfaction. 44. A study on the wellness practices in a target group (MNC employees. 34. 33. 47. A comparative study on waiting time in various hospital departments and recommendations to decrease waiting time (Out-patient dept. 32. Out-patient department. Out-patient services. A comparative study on patient satisfaction in (executive suites. 42. 39. and older adults) and recommendations on wellness practices. VIP suites. 51. MBA Program Guide Page No. billing. Automation of Customer Relation Database. The future of Investment banks in the post Lehman Brothers era PROJECTS TOPICS RELATED TO INFORMATION SYSTEMS Role of software agents as a collaborative tool-Ecommerce Hospital Management System-Database Approach. 36. (Health screening dept. etc. 46. In-house pharmacy. 40. A study on job satisfaction of nurses / paramedic staff in ICU / Operation Theatre/ wards / etc. 50. XYZ Bank. school children.The scope and effect in Indian economy Rural banking in India Dematerialization – The scope and effect.

INSTRUCTIONS: MBA Program Guide Page No. 54. Template for Preparation of Project Report for MBA course Contents 1.: „Women Wellness check-up‟ promotion). 63. References/Bibliography 12. CSSD employees. A comparative study on cost analysis of the various departments in a hospital and cost-cutting recommendations. Abbreviations and Nomenclature 10. Chapters 11. A study on Waste disposal management in a hospital and recommendations for safe disposal. 58. A study on formulation of marketing strategies to promote a healthcare service (e. List of Tables 8. Title page 3. A comparative study of in-house pharmacy and retail pharmacy. 57. House-keeping staff. A study on involvement of Doctors / nurses / paramedics in rural healthcare and suggestions to improve involvement. 59. 61. List of Symbols. 62. Bonafide Letter 5. List of Figures 9. etc). and corresponding recommendations to improve work safety. 55. Recommendation to improve liaison of medical reps and doctors. A Study on the identification of the causes of delays in cashless hospitalization and suggest recommendations to reduce time lags.g. A study on work safety for employees in the radiology department / waste disposal department / lab / housekeeping / etc. Table of contents 7. A comparative study may also be undertaken between the departments. doctors. 53. A study of sickness absenteeism among various groups of hospital employees (nurses. 60.: 29 . A comparative study of the same may also be done. ward boys. Abstract 6. Acknowledgement 4. A study on medical representative triumphs and trials. A study on hospital acquired infections and prevention recommendations. A study on the efficiency of CSSD (or any other department of a multispecialty hospital) A cost analysis study in general ward (or any other department) of a hospital to develop user charges.52. 56. Cover page 2.

: 30 .About Cover page and Title Page: <TITLE OF PROJECT REPORT> A PROJECT REPORT Under the guidance Of ______________________________ Submitted by ______________________________ in partial fulfillment o f the requirement for the award of the degree Of MBA IN [Finance/Marketing/Human Resource Management/Information Systems/ Banking/Retail Operations/ Operations Management/ Project Management/ Total Quality Management] <MONTH> & <YEAR> Acknowledgement: Acknowledgment is the regards given to the people and organization who have helped you in completing the project undertaken. MBA Program Guide Page No. Mainly it must consist of Acknowledgement towards the organization you study and to the company where you have done your project followed by the people who have helped you in the process.

1 Title Introduction 1. and recommendations for the further use. main findings.…………” who carried out the project work under my supervision. Table of contents: It is the list of all the contents in the report and all the detailed content precedes this table of content.: 31 . & College College> Executive Summary: Executive summary should be of one page summary of the project report..2 1.2 14 21 1 5 10 Page No.<NAME OF THE CANDIDATE(S)>.1 1. A Specimen is shown below TABLE OF CONTENTS Chapter No. SIGNATURE HEAD OF THE DEPARTMENT <Department> <<Full address of the Dept & College >> SIGNATURE FACULTY IN CHARGE <Academic Designation> <Department> <Full address of the Dept & <<Full >address of the Dept. of College>> <Full address of the Dept.. It should consist of the statement of the problem.Bonafide Certificate: BONAFIDE CERTIFICATE Certified that this project report titled ……………………………………………. Font Style-Times New Roman and Font Size-14.1 2. MBA Program Guide Page No. It should be typed in double line spacing.” is the bonafide work of “…………. 2.3 2 Literature review.

1.5 line spacing should be adopted for typing the matter under this head. Figure 1: < Caption of the Figure> MBA Program Guide Page No. The caption of the Table must be present above the table. … Note: By the word Table. Table 1: <caption the table1> 2.: 32 . maps. All other nonverbal materials used in the body of the project work and appendices such as charts. The caption of the figure must be present below the figure. photographs and diagrams may be designated as figures. 1.5 line spacing should be adopted for typing the matter under this head. Table 1 <Caption of the table> Feild1 Field2 Field3 Feild4 Feild5 Feild6… List of tables 1. graphs.List of Tables: Give the same name for the table as they exactly appear above the tables in the text. List of Figures: Give the same name for the table as they exactly appear below the figures in the text. is meant tabulated numerical data in the body of the project report as well as in the appendices (If any).

The name of the author/authors should be immediately followed by the year and other details. Introductory chapter 2.5 line spacing should be used for typing the general text. Abbreviations and Nomenclature: 1. The title of the project must be reflected in the left side of the header and chapter name must be in the right side of the headers. Figure 1: <caption the Figure 1> 2.  1. The general text shall be typed in the Font style „Times New Roman‟ and Font size 14. Standard symbols.  Tables and figures in a chapter should be placed in the position with respect to the reference where they are cited. Any website reference must be referred preceded by the publications reference. should be used.: 33 . NOTE: Always the report must be ended with the concluding chapter and future enhancements References/Bibliography: The listing of references should be typed 4 spaces below the heading “REFERENCES” in alphabetical order in single spacing left – justified. … List of Symbols.  Headers and Footnotes should be used sparingly.  Each chapter should be given a relevant title. –––––––––––––––––––––––––– MBA Program Guide Page No.List of Figures 1. You find a specimen for a typical reference Instructions:  The text in the printed copies must in black color. The reference material should be listed in the alphabetical order of the first author. Page numbers are to be placed in the right side of the footer.5 line spacing should be adopted for typing the matter under this head. Concluding chapter. Chapter(s) on the main content of the project 3. abbreviations etc. Chapters: Mainly the chapters can be broadly classified into 3 parts 1. which refers to the material they annotate. They should be typed single space and placed directly underneath in the very same page. The main text will be divided into several chapters and each chapter can be further divided into several divisions and sub-divisions.

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