EL  ARTE FUNCIONAL

infografía  y  visualización  de  información
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2008
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2011
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an infographic is a tool:
an aid to understanding a means to answer questions

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Why so many journalists and designers don’t understand what infographics are

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Fernando Baptista
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Is it really art?

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Here’s what comes to my mind when I think about art

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The Virgin of the Rocks

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OK, that was ART, but then, what is this?

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Leonardo’s Notebooks

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What are the differences among them?

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Art can be subjective, it can help artists to express their feelings. It can be beautiful just for the sake of being beautiful. Scientific illustration (one of the disciplines infographics are based on) must be precise, technical, objective, reliable. There must be a correspondence between reality and its representation.
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Infographics = Functional art

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Infographics = information engineering
We arrange data so they form visual patterns that can be easily and quickly grasped by the reader’s eye-brain system

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Infographics = information engineering
We arrange data so they form visual patterns that can be easily and quickly grasped by the reader’s eye-brain system We create visual tools that readers can use to explore the data that is presented to them and discover truths we journalists may not be even aware of when we are designing the display
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The form should be restrained by the function To choose the best graphic form think first about what task or tasks your graphic PART 1 facilitate should

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Main steps on any infographics project 1. Define the focus, the story 2. Do some preliminary research 3. Choose graphic forms according to 1. 4. Sketches and storyboards; structure the information 5. Complete the research and write the copy 6. Create the graphics, maps and diagrams 7. Put it all together

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The form should be restrained by the function To choose the best graphic form think first about what task or tasks your graphic PART 1 facilitate should

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PART 1

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If I tell you that the first circle represents 80 billion...
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If I tell you that the first bar represents 80 billion...

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Same with graphics Graphic forms to represent a data set should be PART 1 chosen according to the intended tasks, to the questions the graphic should help answering

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http: Twitter: @albertocairo elections.nyti

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PROBLEMS 1. It is difficult to successfully compare the numbers (is Brazil’s army much larger than Colombia’s?). 2.Variables are not visually related. Is there a correlation between population and military expenses? Brazil is the most powerful country in absolute terms but, what is the most powerful one in relative terms? 3. Should the map be the key visual element of the graphic?
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http: Twitter: @albertocairo elections.nyti

Copyright: Alberto Cairo 2011

PROBLEMS 1. It is difficult to successfully compare the numbers (is Brazil’s army much larger than Colombia’s?). 2.Variables are not visually related. Is there a correlation between population and military expenses? Brazil is the most powerful country in absolute terms but, what is the most powerful one in relative terms? 3. Should the map be the key visual element of the graphic?
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http: Twitter: @albertocairo elections.nyti

Copyright: Alberto Cairo 2011

PROBLEMS 1. It is difficult to successfully compare the numbers (is Brazil’s army much larger than Colombia’s?). 2.Variables are not visually related. Is there a correlation between population and military expenses? Brazil is the most powerful country in absolute terms but, what is the most powerful one in relative terms? 3. Should the map be the key visual element of the graphic?
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http: Twitter: @albertocairo elections.nyti

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http: Twitter: @albertocairo elections.nyti

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http: Twitter: @albertocairo elections.nyti

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http: Twitter: @albertocairo elections.nyti

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http: Twitter: @albertocairo elections.nyti

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Sometimes, just one graphic form is not enough. You need to represent the data set with different PART 1 shapes to allow different answers

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Above all, don’t lie

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an introduction

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an introduction

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an introduction

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Problem is, sometimes you lie even if you don’t want to...

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Is the Web really dying?

Graphic: Wired

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Is the Web really dying?

Graphic: BoingBoing

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The importance of specialization
an introduction

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Alberto (Research, planning, statistical charts, cartography) (Intern) (Research, planning) Vergotti (Design, Art) Gerson (3D, Illustration) Salomão (Design, iPad) Rodrigo (Research , Illustration, Design) David (Online design, video) an introduction Pedro (3D, motion graphics, video) Gerardo (Web design, programming, databases) Erik (Programming, databases)
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The Wave

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Think about information and structure first Think about aesthetics afterwards Never distort the data to make the graphic beautiful an introduction

The most important lessons:

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EL  ARTE FUNCIONAL
infografía  y  visualización  de  información

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www.visualopolis.com
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