P. 1
It's Not About You - How Self-focused Marketing Limits A Writer's Reach

It's Not About You - How Self-focused Marketing Limits A Writer's Reach

Views: 2|Likes:
Published by Yamina Collins
Author Central Founder Daniel L. Carter briefly discusses the woes of writers who keep an "all about me" attitude when promoting their books.
Author Central Founder Daniel L. Carter briefly discusses the woes of writers who keep an "all about me" attitude when promoting their books.

More info:

Published by: Yamina Collins on Oct 04, 2011
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as DOCX, PDF, TXT or read online from Scribd
See more
See less

10/16/2012

pdf

text

original

It's Not About You - How Self-focused Marketing Limits A Writer's Reach –

by Daniel Carter (as uploaded from the literary blog, Yaminatoday.com)

"...it has become evident that many of these authors are squandering away the opportunities to make real connections." With the face of publishing changing at an alarming rate, authors are chomping at the bit to take charge of their own destiny in this ever-evolving marketplace. Social sites and online groups are growing exponentially. Unfortunately, there is a prevailing flood of postings that are what can be described as, "All About Me!"

Carter's "Unwanted" Trilogy From online forums, groups and social sites, it has become evident that many of these authors are squandering away the opportunities to make real connections. The disingenuous attitudes of many ask others to support their books, but never give back, never get to know those that actually read their books. The age old concept of "Do unto others" has been lost amongst this new generation of authors. Think of the movie A Beautiful Mind, about John Forbes Nash, the brilliant mathematician. His game theory is called “Nash Equilibrium” and it is based on collaboration; when opposing players cannot benefit by sticking with their own strategies then the only logical course of action is to form an allegiance that will benefit all involved. This theory won him the Nobel Peace Prize. Perhaps it’s a theory that we authors need to implement in the marketing of our books.

Think of savvy self-published authors like J.A. Konrath, who engages and grows his audience not only by offering genuine advice about the publishing business, but by inviting other authors to share their stories and experiences on his blog - it's clearly beneficial for all involved. There is a growing group on Facebook called Author Central, which I started, that has also adopted this concept of collaboration. Authors from all different genres are gathering together to promote each other and learn from each member’s knowledge. They are adopting a mentality of "It's Not About Me". When one author succeeds, they all succeed. From interviews, Twitter Fests or simply liking eachother’s books on Amazon, they support one another. Many social sites have forums and groups that are filled with self promotion, but few, in my opinion, have been as supporting and proactive in marketing and learning for authors as Author Central on Facebook has. If you are an author looking to grow and navigate this changing climate of publishing, don't try to manage it alone; honestly, it’s not about you.

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->