SWOT - c6ng

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quan tronq trong hoach dinh chisn hrcc

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Con dU'ang khoi nqhiep Dieu hanh doanh nqhiep M&A Ooanh nhan You are here: Home ~ KiE!n thuc

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ban ~ Cac khai nlern

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ban ~ SWOT - ccnq

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quan tronq trong hoach dinh chien 1U'<?,c

SWOT - cong

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quan tronq trong hoach dinh chien
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Nghiem cuu moi tru'onq ben trong va ben nqoai doanh nqhiep la mot ph an quan tronq ---__ SWOT. ""--~,., _~_~_ va Nguy ... trong qua trinh hcach dinh chien 1U'<?,c. Cac yeu to, hoan canh ben trong cua mot doanh nqhiep thtro nq duoc coi la cac diem manh (S - Strengths) Weaknesses) Opportunities) hay diem yeu (Wchien 1U'<?,c duoc gQi la phan tich va cac yeu to ben nqoai doanh nghi$p duoc gQi la co hoi (0 phap phan tich ve rnoi tmang

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(T - Threats).

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Gec nhin Kinh doa Ban phan tich SWOT cung cap nhCrng thong tin hCru ich cho viec ket noi cac nquon luc va kha nang cua conq ty voi moi tru'o nq canh tranh rna conq ty do heat dQng. Day la conq cu trong viec hinh thanh va lua chon chien 1U'<?'c. Mo hinh sau day cho chunq ta thay viec phan tich SWOT lien quan nhu the nao den viec nqhien doanh nghi$p. £li~m mann (Strengths) Diem rnanh cua mot doanh nqhiep bao gam cac nquon luc va kha nang co the SLr dunq nhu' trien loi the canh tranh, vi du nhu: - Bang sang che, - Nhan hieu co ten tuoi, - DU'<?,ckhach hang danh gia la danh tieng tot, Thu chi t Tai li~u d

cuu

moi tmang

trong va nqoai

Tin nhi~1 co so,
nen tang de phat Nguyen phai tra Phan tic Trinh tu ke toan

The
hop

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http://www.khoinghiep.info/kien-thuc-co-ban/cac-khai-niem-co-ban/877-swot-cong-cu-qu...

01/10/2011

Trong mot so tmong hop. Thu tim hieu tmong hop ve Gc Tb chuc bao cao D6i tac c mot don vi san xuat c6 conq suat heat dQng lon. II. Trong mot so tmong hop. .Hang rao thuo nq rnai quoc te chat che hon.Sl.it kha nang tiep can voi cac nguon tai nguyen thien nhien.khoinghiep. .Sl. 01/10/2011 .I' xuat hien conq ngh$ rnoi. £>iI~m y@u (Weaknesses) Viec khong c6 cac diem manh dU'Q'Ccoi la mot diem yeu. . M$c du conq suat Ian c6 the coi la mot diem rnanh rna cac doi thu canh tranh cua cong ty nay khcnq co. neu xet tlr mot g6c dQ khac... cong ty c6 the khac phuc diem yeu cua minh de gianh duoc nhCPng co hoi hap dan.SWOT .l'ng kha nang phat trien loi the canh tranh bang each tim hieu muc dQ phu hop giCPacac diem rnanh cua minh va co hoi sap den. Trong do: S ~ Hen Hon http://www.ii .Quy di nh long leo. NhCPng dac diem sau day c6 the bi coi la diem yeu: Huonq ( Kho i ngl thue Chon n£ nqhiep? Khai ngl 30 trieu Y tU'ang 10 conq .LQ'i the chi phi thap do c6 bi quyet san xuat rieng.info/kien-thuc-co-ban/cac-khai-niem-co-ban/877-swot-cong-cu-qU .Kha nang tiep can de dang voi cac nquon tai nguyen thien nhien cao cap.Sl.Bi khach hang cho ri3_ngc6 tieng xau. Ma tran SWOT MQt ccnq ty khonq nhat thiet phai theo dubi cac co hoi tot nhat rna c6 the thay vao d6 la tao dl. rnai quoc teo Dang nh. Thanh Ii Cac bu« Tron . CO' hQi (Opportunities) Viec phan tich moi tmong ben nqoai c6 the he mo nhCPngco hoi moi de tao ra loi nhuan va phat trien.Cac quy dinh luat phap rnoi. neu viec tap trung d~1Utu' Ian vao cong suat khien cong ty kh6 c6 the nhanh ch6ng dieu chlnh cho phu hop voi su' thay dbi cua moi truonq. .Khong c6 bao ho b~lng sang che. ta c6 the thay r6 dieu nay.it kha nang tiep can voi cac kenh ph an phoi chinh. .Nhu cau khach hang chua duoc dap Lmg day du. nhu-nq cung c6 the coi la mot dieu yeu. . .1 quan tronq trong hoach dinh chisn hrcc Page 2 of : Khai ngl .Kha nang tiep can de dang voi cac manq luo i phan phoi. chang han nhu: .c6ng C1. . moi tnro nq ben nqoai c6 the tao ra nguy co doi voi doanh nqhiep.I' x6a bo cac rao can thuonq Nguy co' (Threats) NhCPngthay doi cua hoan canh.I' xuat hien san pharn thay the. chang han nhu: CONGn G. Ten dang r I D LU'u m~ Bang ky Ban quen Ban quen Bang n~ Dang On Hien c6 271 56 ngU'o Be phat trien chien 1U'Q'cdua tren ban phan tich SWOT. cac cong ty can phai thiet ke mot ma tran cac nhan to. duoc 99i la ma tran SWOT (hay con 99i la ma tr an TOWS) nhu duo c trinh bay duoi day.Co cau van hanh doi hoi chi phi cao. .Thi hieu khach hang chuyen tlr san pharn cua cong ty sang san pharn khac. . diem yeu c6 the chinh la diem rnanh. .

.Can It von de dau tu them. .C6 dia diem g?m nquon nguyen lieu. http://www.Moi quan h$ voi cac co quan chuc nang con It. . . .Vi the tren thi truonq lieu.San pharn chua xuat hien tren th] truong phia Nam. co hoi va nguy co den tCPrnoi truang nqoai cua cong ty A.Ccnq ty B hien la doi thu canh tranh gay gat. .Du'o c su' hi) tro ve bi quyet ban hang tCPnqan hang dau tu'. & S & & Tua Tua Tha Tha Tat Quang c: III. .Kh6 thay don vi cung cap nguyen lieu khac hoac kh6 c6 kha nang nhap khau nguyen . .Conq ty C moi noi len va c6 tiern nang tr o thanh doi thu canh tranh lon.c6ng C1.SWOT . yeu di do tong cong suat hien tai thap hon 10% so voi nhu cau thi tru'o nq.W): lieu chu-a nhCPng dieu khoan khcnq co loi. £li@my@u (Weaknesses .. .C6 vi tri g?m mot so thi tmong lieu thu.Chiem luo c W-O nharn khac phuc cac diem yeu de theo duoi va nam bat co hoi. Vi du di@n hinh v@phan tich SWOT Sau day la VI du cu the ve viec phan tich diem rnanh. . tien dau tu them bi han che.Phai tra cac khoan lai suat kha Ian. .Chiem luo c S-O nharn theo duoi nhCPng co hoi phu hop voi cac diem rnanh cua conq ty.Chat lugng . Phan tich nay se la co sa de hoach dinh chien luoc kinh doanh cua conq ty.khoinghiep. diem yeu.Tien duong ra bien hoac van chuyen . . . . .Ap dl.info/kien-thuc-co-ban/cac-khai-niem-co-ban/877-swot-cong-cu-qu. .Thieu nguyen lieu du trCPcho thai ky nhu cau san xuat len cao nhat.Cac hop dong ky ket vo i don vi cung cap nguyen .S): .Hieu biet nhieu ve th] truong .Phuong san pharn khonq on dinh. -a xa th] tmong lieu thu chinh.Chien luo c W-T nharn hinh thanh mot ke hoach phonq thu de ngan khonq cho cac diem yeu cua chinh cong ty lam cho n6 tro nen de b] ton thuo nq truoc cac nguy co tll' ben nqoai.lng phuonq phap tiep thi tot va c6 dich vu khach hang rnoi trong vung. 01/10/2011 .1 quan tronq trong hoach dinh chisn hrcc Page 3 of : .Hien dang c6 doanh thu Ian nhat phia Bac. .Cac chuonq trinh dao tao ve quan 1'1va dich vu da duoc tien hanh de nang cao cac ky nang can thiet cua nhan vien va da c6 hinh anh tot tren thi truonq..Thiet b] ky thuat hien dai. .Chien luo c S-T xac dinh nhCPng each thuc rna cong ty c6 the Sll' dunq diem manh cua minh de giam kha nang b] thiet hai vi cac nguy co tCPben nqoai. .Gia ca canh tranh. . ben trong va ben £li@m rnanh (Strengths . hang ra tau.Can cai thien tinh hinh thong tin trong cong ty.

0): Page 4 of : CO' hQi (Opportunities .Sl! giam gia cua dong tien.me hinh kinh doanh moi 14:42 .Ngay canq c6 nhieu nha cung cap nguyen lieu san xuat ngay trong nuoc. .SWOT .Tinh mua vu cua cong viec kinh doanh. .Van chuyen bang dU'ang sat chua khai thac duoc.mg san pharn cua conq ty c6 xu hU'ong tang.c6ng C1.Gong ty B hien 103 thu canh tranh gay gat. .Khai su' Kinh doanh. c6 kha nang cai thien ve mat gia ca va .Tao an tU'?. (Tong h9'P to Internet) Tin mai hon: 01/06/2011 31/05/2011 30105/2011 30105/2011 27/05/2011 Tin cu hon: 26/05/2011 26/05/2011 25/05/2011 23/05/2011 13/05/2011 15:21 . . .G6 the nhap khau nguyen lieu tCr cac thi tmang 80ng Nam A.MQt so cong ty mien Nam dang tharn do de khai thac khu Vl!C thi truo nq mien Bac.Tuonq lai se giam thue khau doi voi san pharn nhap khau.Gong ty B c6 y dinh mo rQng du an a mien Bac.Long tin . cong ty D. .khoinghiep.Trong vung dang c6 nhCfng cai thien ve Nguy co.ng quyen thuonq rnai . dan den cac cong ty trong nuoc c6 the bi mat thi phan..Nhu cau sCr dl.Nanq khieu chi quyet dinh 1% Thanh cong « Trang truce Trang ke» Add comment '----' Name (required) http://www. doi .10 bi quyet tro thanh ngU'ai lanh dao tuyet voi 14:18 .. . .Khai nghi$p tCr A toi Z (Phan II) 15:40 .SCPcep giam gia tCr phia cac doi thu.Hien sap khoi conq nhCfng dl! an Ian trong vunq rna san ph am conq ty c6 the dU'?. nha may de san xuat san pharn trong nuoc. dan den kha nang gian doan trong san xuat.info/kien-thuc-co-ban/cac-khai-niem-co-ban/877-swot-cong-cu-qU.Hap dan khu Vl!C thi tru'ang chinh. 01/10/2011 .T): co so ha tang. co hoi dau tu.NhU'?.Gon dU'ang khoi nqhiep 15:06 .Gong ty G moi nbi len a mien Bac c6 tiern nang tro thanh doi thu canh tranh Ian. . .ng trong thai gian thu' viec 17:15 .80i tac kinh doanh. .Ban c6 tu' duy kinh doanh khonq ? 23:08 .8ang ky nhan hieu hang h6a 16:34 .MQt so nha san xuat nuoc nqoai c6 y dinh xay dl!ng .C sCr dunq.Ghia kh6a quyet dinh thanh conq cua lanh dao 14:49 .1 quan tronq trong hoach dinh chisn hrcc .TU' van chon ten th U'ong hieu 16:45 . .(Threats . .

trc. 11 August 2011 DOc them .. chon nganh kinh doanh nao a@kh6'i nghi~p? Khi mot ngU'oi dinh khoi su' doanh nqhiep khonq biet nen bat dau voi loai . 01/10/2011 ..rngtat tai noi lam vi~c mai B<.khoinghiep. kiern tra nang hrc cling nhu vo so thlf .. 14 June 2011 DOc them .Ind§ trai qua nhieu vonq ph6ng van.r ky thuat b6'i ECPVietnam Doanh nhan Khoi nghi$p Lap nghi$p Thi tnronq Doanh nghi$p Thuonq trucnq Kinh te Part-time Sitemap Lien he Downlo Kinh doanh Sinh vien 0 http://www.info/kien-thuc-co-ban/cac-khai-niem-co-ban/877-swot-cong-cu-qU.... Tao ~n tU'c.....SWOT .1 quan tronq trong hoach dinh chisn hrcc Page 5 of : - A r Notify me of follow-up comments Refresh Send JComments KHOl NGm~prrr DAU SINH VIEN CAN BIET TIN rirc Van p xce ti Bao e Trang Hanh trinh phat tri@n doanh nghi~p Phat trien doanh nghi$p la hanh trinh thay doi tlr ket qua cua qua trinh tim.... 30 September 2011 DOc them . .c6ng C1. Cae nha bao tro Thi@t k@va he.

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