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Daily Deal Trends in North America
September 2011 - Market Growth Excerpt
INQUIRIES Yipit Reports Yipit’s Monthly Industry Report is the leading source of information on the Daily Deal industry. The report is proprietary, confidential and provided for the exclusive use of subscribers. To subscribe, please visit http://yipit.com/data and direct inquires to email@example.com Licensing Yipit Data Yipit provides detailed Daily Deal industry data to leading Daily Deal sites, institutional investors and other industry participants. Yipit’s data offerings include comprehensive domestic and international coverage of the industry’s largest players (Groupon, LivingSocial, Google, etc.). Yipit’s deal-by-deal data includes full performance metrics, including merchant contact information, price, number of vouchers sold and gross revenue. Please visit http://yipit.com/data and direct inquires to firstname.lastname@example.org Press Researching Daily Deals We provide research and commentary on Daily Deal trends and events to major media outlets including The New York Times, USA Today, The Wall Street Journal, TechCrunch, Harvard Business School, INSEAD and more. For inquiries, email email@example.com METHODOLOGY Yipit is North America’s leading Daily Deal aggregator and has structured over 800,000 offers from over 600 sites since early 2010. The analysis in this report is derived from the 33,390 Daily Deal offers tracked by Yipit in the month of September 2011 in North America. The analysis does not contain information related to mobile-based Groupon Now! or LivingSocial Instant deals. These deals represent a relatively small fraction of overall gross revenue for these companies. For additional detail on mobile-based deals, please contact the Yipit Data team at firstname.lastname@example.org. ABOUT YIPIT Yipit (http://yipit.com) aggregates and recommends the best Daily Deals based on where you are and what you like. We currently collect Daily Deals from over 400 services, including Groupon, LivingSocial, BuyWithMe, Tippr, Yelp and many more. Yipit also provides past offer data and competitive analytics to the Daily Deal and Investor communities. Please visit http://yipit.com/data and direct inquires to email@example.com
The North American Daily Deal industry continued to grow in September after a healthy August. The number of deals offered increased by 6% while total industry gross revenue jumped 12% from August, despite the impact of a shorter month. The Daily Deal industry’s gross revenue growth outpaced growth in the number of deals: Number of deals offered increased 6% to 33,390 from 31,646 in August. After adjusting for a shorter September, growth in the number of deals reaches 9% similar to its growth from July to August. Industry gross revenue rose by 12% to an estimated $267 million from an estimated $238 million in August. Adjusting for the shorter month of September, total industry gross revenue increased 16% from August.
All major Daily Deal sites experienced sizeable growth in September – Groupon’s gross revenue increased by 6% while LivingSocial’s gross revenue increased by 32%.
Groupon’s gross revenue increased 6% to $143.4 million from $135.3 million in August. Adjusting for the shorter month of September, Groupon’s gross revenue grew by 10%, capturing double-digit growth for the second straight month. LivingSocial’s gross revenue grew 32% to $59.3 million from $44.9 million in August. Adjusting for the shorter month of September, LivingSocial’s gross revenue grew by 37%. Travelzoo, AmazonLocal, and Google Offers improved gross revenue by 37%, 177%, and 236%, respectively, from August to September.
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