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18470922 Digital Marketing PPT

18470922 Digital Marketing PPT

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Published by Rishabh Airi

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Published by: Rishabh Airi on Oct 06, 2011
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05/12/2014

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Digital Marketing

DIGITAL CHANNELS VIDEO E-MAIL BLOGS GAMES WEB SITES BANNERS DIGITAL CHANNELS INSTANT MESSAGING SEM PODCASTS MOBILE PHONES VIRAL ELEMENTS Some examples of digital channels .

Types of digital marketing Push digital marketing .

.

Pull digital marketing .

CONSUMERS… Are not just about CONSUMPTION It’s as much about PARTICIPATION .

GIVE THEM A PLATFORM But has now wholeheartedly embraced the phenomenon .

DIGITAL MARKETING Marketing View New on.and off-line communication Above the line CRM BRAND Digital Below the line New on.and off-line communication The new marketing view .

.

Because IT WORKS! Source: NMA Oct 2005. Brand Republic 2006 Information now readily available to advertisers about online effectiveness .

A Few Examples .

WEB .ADVERTAINMENT Increase brand awareness .

BLOGS Social media marketing spend is becoming big business .

SEM User makes a search A company presents itself in the search engine Contact Search Engine Optimisation .WEB .

NIKE FOOTBALL Web sites and viral videos .

Conclusion .

THE FUTURE Digital Marketing Is Here To Stay !! .

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