ON DEMAND FORECASTING OF HINDUSTAN UNILIVER WATER PURIFIER PURE IT Under the guidance of:

DR. NEERJA S H A R M A
Submitted by:-

PROJECT REPORT

Deepak kr.patel

Chayan Bhatacharjee

Chandan kumar

1st Trimester PGDM, ACCURATE INSTITUTE OF MANAGEMENT & TECHNOLOGY

SUBMITTED TO:Dr. (Prof.) Neerja Sharma

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DECLARATION We DEEPAK KUMAR PATEL, CHANDAN SHARMA and CHAYAN BHATACHARJEE, student of PGDM-AIMT (2011-13) studying at ACCURATE INSTITUTE OF MANAGEMENT & TECHNOLOGY , GREATER NOIDA, solemnly declare that the project work titled- Demand forecasting of Hindustan Uniliver Water purifier PUREIT was carried out by us at local market place in Greater Noida in partial fulfillment of the 1st Trimester of PGDM programme at Accurate Institute of Management & Technology. This programme was undertaken as a part of academic curriculum according to the Institutes rules and norms and by no commercial interest and motives.

Place: Date

DEEPAK KUMAR PATEL (AIMTDM1113132) CHANDAN SHARMA (AIMTDM1113129) CHAYAN BHATACHARJEE (AIMTDM1113130) Section :- G1 PGDM 1st Trimester AIMT- Greater Noida.

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ACKNOWLEDGEMENT
We feel great pleasure for the completion of this project. At the very outset Would express our sincere thanks and deep sense of gratitude to personnel who helped us during the collection of data for the preparation of this report. We are thankful to Dr. (Prof) Neerja sharma, Faculty of Managerial Economics at Accurate Institute of Management & Technology for giving us such a wonderful project work and for his continuous support. We take opportunity to thanks all my friends and also thank all people who directly or indirectly concerned with this project.

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CONTENTS
Chapters Page No.
4

Introduction Diagram of pureit Features Performance testing Competetior Scope of study Economic profile of study Data collection Research Instrument Demand forecasting Technique uses .

11 12 13 14 15 16 20 21 22 23

Data presentation & analysis

Conclusion Suggestion & Recommendation Bibliography Questionare

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INTRODUCTION
Welcome to the world of Hindustan Unilever Pureit Water purifier the most advanced in home water purifier in the world. Pureit, a breakthrough offering of Hindustan Unilever, comes with many unique benefits complete protection from all water borne diseases, great convenience, and unmatched affordability. Pureits unique Germkill Battery technology kills all harmful viruses and bacteria and removes parasites and pesticide impurities, giving you water that's 'as safe as boiled water. It assures your family of 100% protection from all water-borne diseases like jaundice, diarrhoea, typhoid and cholera. Whats more, it doesnt need gas, electricity or continuous tap water supply. You will be further reassured to know that Pureit meets the stringent germ kill criteria of the Environmental Protection Agency (EPA), the toughest regulatory agency in the USA. Protect your loved ones with a Pureit Water Purifier today. Recently company are accredited to market Pureit water filter for export in bulk in India's neighbourhood countries. Provided payment terms are full advance and freight arranged by consignee at his cost.

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DIAGRAM OF PUREIT

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Pureit purification system is a compact drinking water treatment product suitable for household use. It is developed by the Hindustan Unilever. The core of this system is its unique Germ kill Battery Kit which consists of the Compact carbon trap, Germ kill processor, and Polisher. Each of these kits performs a certain treatment method. 5 Stage of purifying water by pureit. 1. Micro-fiber Mesh - Removes visible dirt 2. Compact Carbon Trap - removes remaining dirt, harmful parasites & pesticide impurities 3. Germ kill Processor uses 'programmed chlorine release chlorine technology' and its stored germ kill process targets and kills harmful virus and bacteria 4. Polisher removes residual chlorine and all disinfectant by-products, giving clear odourless and great tasting water 5. Battery Life Indicator - Ensures total safety because when the germ kill power is exhausted, the indicator turns red, warning you to replace the battery Auto-Switch off - In case, the battery is not changed when it turns fully red, as an additional assurance of safety, the advanced Auto-Switch off will automatically switch-off the flow of water.

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FEATURES
KEY FEATURES Kills/Removes harmful Viruses Kills/Removes harmful Bacteria Kills/Removes harmful Viruses End of life indicator Auto switch off Improves clarity Removes odour Doesnt need expensive Doesnt need electricity Doesnt need continuous power Doesnt need plumbing Doesnt need expensive Maintenance contract PUREIT BOILING PROCCESS

LEADING UV INLINE PURIFIER

CANDLE FILTER

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Performance testing
Leading scientific institutions o Central Food Technology Research Institute. o National Institute of Cholera and Enteric Diseases o Indian Public Health Association o Institution of Public Health Engineers

Leading Medical Institutions o King Institute of Preventive Medicine o Sundaram Medical Foundation o Apollo Hospitals o SRL Ranbaxy Clinical Reference Laboratories

Leading International Institutions o London School of Hygiene and Medicine UK o Scottish Parasite Diagnostic Laboratory, Glasgow, UK

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COMPETITOR
Whirlpool Eureka Forbes Ltd. Kent Philips Ken star Tata Swatch New Era (OSMO & Total aqua Fresh)

Key player in local market at Greater Noida. Hindustan Unilever Ltd. Eureka Forbes Ltd. Kent Philips Tata Swatch

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SCOPE OF THE STUDY

This will help us to know the market trends demand and consumption patterns future prospectus in term of potential growth consumer test and buying behavior for the HUL product water purifier. At the same time some bottlenecks and loopholes in the entire process could also be taken into consideration for their solution as well as betterments. In short following few aspects could be taken care of through this study: To study distribution network of HUL. To study about the relationship and association of the household with the company. Popularity of company product among customers. Customers opinion towards the product. To know about the awareness of drinking water used by various households. Demand of HUL water purifier Pureit in future.

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Economic profile of study

Greater Noida is located in the Gautam Budh Nagar district of the north Indian state of Uttar Pradesh (UP). It is under the perview of the National Capital Region (NCR) of India. It is located about 40-kilometre south-east of New Delhi and about 20kilometre south-east of Noida one of the largest industrial townships in Asia . The demographics of Greater Noida, mainly consists of students, corporate and labour class workers. Students are mostly temporary residents who come mostly from other parts of Uttar Pradesh, but in some cases from far away places of India, and abroad. This is owing to the large number of colleges in this region. City Latitude Longitude Latitude Longitude Greater Noida 28 29 13.1634 77 30 26.0634 28.48699 77.50724

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DATA COLLECTION
Its the way by which we collected data and used it to analysis the available fact for arriving at a particular results and suggestion. Basically there are two ways of collecting the data primary & secondary. This was done by using:A. Primary data. These are the fast hand information as observation in leads to collect through surveying as interviewing using questionnaire and schedules. QuestionnaireIt can be recognized as a schedule, interview from or measuring

instrument is a formalized set of question for obtaining information from the repaired. It is widely used in consumer and industrial marketing research analysis. B. Secondary data these are the data which are already available in data which are already available in usable forms various type secondary data used. Literature from various papers, journals, and magazines. E.g. News and Views and paper India. Annual report (previous record of the company.) Internet surfing. Other official sources.

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RESEARCH INSTRUMENTS
The research instrument used in the study was predesigned up to designed questionnaire with closed ended multiple choice & open-ended questions. QUESTIONNAIRE The questionnaire is by far the most common instrument in collecting primary data & the questionnaire consists of question presented to respondent for their answers. The questionnaire used a set of open-ended question. SAMPLE SIZE Sample size is 40 households Type of research Statistical tools Data collection Descriptive research (it includes facts findings service) Pie charts, bar diagrams etc. Through questionnaire

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Demand forecasting Technique uses

The demand forecasting technique use in this survey is free hand or graphic method. This survey is based on percent sales of HUL water purifier pureit on yearly basis. Graphic method :A smooth curve is obtained by plotting the given values which enables us to forman idea about the general trend of the series. And after joining the trend line of graph which data we will found that will be the demand of future of HUL Pureit water purifier.

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DATA PRESENTATION & ANALYSIS

The following data and information has been obtained through research activity.

Have a Water Purifier Yes No Total

Frequency 27 13 40

Percent 67.5 32.5 100.0

FREQUENCY
30 25 20 15 10 5 0 Yes No 27 13 Yes No 32.5

PERCENTTAGE

Yes 67.5 No

Frequency and Percentage of the respondents who have water purifier

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Company Eureka Forbes HUL Pure it Kent Whirlpool Any Other Not Use Total

Frequency 6 11 9 2 1 11 40

Percent 15.0 27.5 22.5 5.0 2.5 27.5 100.0

Frequency and Percentage of respondents which company water purifier, They are using and will use

FREQUENCY
12 10 8 6 4 2 0 6 2 1 11 9 11 Whirlpo ol Any Other Not use 2.5 5 22.5 Eureka Forbes HUL Pure it Kent 27.5

PERCENTAGE
Eureka Forbes 15 HUL Pure it Kent 27.5 Whirlpo ol Any Other Not use

Market share of water purifier as per Survey

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Market share of pureit water purefier Year 2009 2010 2011 2012 Market share in %age 14 21 27.5 ..

Demand forecasting of pureit water purifier in 2012

60 50 40 30 20 10 0 2009 2010 2011 2012

Percentage of people who use PUREIT water furifier

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ANALYSIS
In Greater Noida area, Out of 40 respondents, the data of people are using water purifier and people are not using water purifier . There are 62.5% people use different types of water purifier and 27.5% people who dont use any kind of water purifier. In whole market scenario PUREIT is coming with the leadership of water purifier market. Those people are using Pureit water purifier,or other water purifier. The 27.5 % people use pureit water purifier.According to the my survey report the demand of HUL water purifier is increase by 5.5% in 2012. This prediction is based on Graphical method of Time series. Which can be right or may be not.

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CONCLUSION
We had conducted the market survey in the town of Greater Noida in Uttar Pradesh. We had chosen the product as Pure It because people are very cautious about their health these days and are very particular about their drinking water. In such a scenario most of the people are using water purifier. We were very lucky to take survey and learnt so many things, like punctuality, hard work, marketing strategy etc. We had met different kinds of people, coming from different religion. Thus I came to know about the different views of these people. After the survey I came to a solution that the people of Greater Noida are very much aware of Pure It water purifier and maximum of them are satisfied with the product. I came across some people who are using Pure It water Purifier for more than 2 years. Although maximum people are satisfied with the product but still there a pinch of dissatisfaction among some of the consumers. But the ratios of these people are negligible. The survey has showed and proved that Hindustan Uniliver Limited is enjoying a wonderful markets of Greater Noida. Now a day, HUL is competing with Eureka Forbes. We have found out from the survey that people use the word Pure It as a generic name for all water purifiers no matter to which company and brand it belongs to. Moreover our survey has showed that most of the people are using Pure It water Purifier in their work place as well as in their homes.

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SUGGESTION & RECOMMENDATION

As per the survey done following were the recommendations of the survey: Price structure should be revised Customer service is something which company should pay more attention at. All models not available for display in retail outlets and also brochures should be made available. Sales person at the retails counters should have proper knowledge about the product. Should focus more on brand awareness. Technological & other aspects should be re considered and re-christened

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BIBLIOGRAPHY

www.pureitwater.com www.customer-care-center.blogspot.com www.hul.co.in www.moneycontrol.com www.unilever.com www.businessdictionary.com www.linkedin.com

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QUESTIONNAIRE
Name :- . Age :- Address :-Contact:-...

1.

How many members are in your family ? ............

2.

Do you know that 80% of disease in our country is water borne ? Yes No

3.

You drink water of. Municipal water Boiled Bore well Water purifier

4.

Do you use any kind of water purifier at home? Yes No

5.

If yes, which company water purifier u have ? Eureka Forbes Pure-it Whirlpool Kent water purier Tata Swach Any other

6.

If no, Do you want to buy any water purifier ? Yes No

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7.

While buying any water purifier what comes to your mind first? Price Health & Safety Both

8.

Before buying any water purifier do you want to see the demo ? Yes No

9.

What price do you think is appropriate for a water purifier? Rs 2000 Rs 5000 Rs 5000 Rs 10000 Rs 10000 or More

10.

Do you want water purifier with warranty if yes how much? Six month One Year Two Year More than above

11.

Have you recently come across any kind of marketing activities for purifiers? Road shows Visual Merchandising Others

12.

Where do you prefer to buy a water purifier from? Retail Outlets Franchisee dealers Demo at your doorstep

13.

If you have a water purifier, You are. fied atisfied Dont know

Signature

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