ComScore SOI Brazil Webinar - Feb 2011

February 2011 The Brazilian Online Audience
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The Internet Audience Worldwide
Latin America Continues Audience Growth

Growth is flat in North America, European
growth mostly driven by Russia
Worldwide Online Population in Millions (15+, Home & Work)
+8%
Growth in LatAm expected to continue on

the back of increased residential broadband penetration region-wide
1,222
1,324
Growth in Brazil likely to also continue as

more people move from shared-access environment to home & work use
December 2009 December 2010
+6%
505.7 534.0
Dec 2009 Dec 2010
+8%
336.4 361.7
+3%
198.4
204.0
+32%
85.2 112.5
+15%
96.6
111.4
Asia Pacific
Europe
North America
Middle East Africa
Latin America
Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix, December 2009 and December 2010
China Surges Past the US

Internet Users Age 15+ (MM) Online from Work or Home
China United States Japan Germany Russian Federation France India Brazil United Kingdom South Korea Canada Italy Turkey Spain 49.3 46.1 41.9 41.6 40.0 38.6 30.2 23.0 22.7 22.6 21.1
Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix, December 2010
291.5 180.9 73.0
While US user growth has remained flat over the past year, China, Russia, and Brazil have experienced impressive growth rates of 23%, 23% and 20%, respectively.
In Terms of Reach Worldwide, the Photos Category is Growing Fastest

Key Categories Reach of WW Population, 2009 vs 2010
Search/Navigation Social Networking Directories/Resources Multimedia Retail e-mail News/Information Community Downloads Technology Growth: +5% +4% +4% +6% +3% -4% +1%
+4%
85% 81% 70% 68% 68% 66% 67% 63% 64% 62% 63% 66% 60% 59% 58% 56% 57% 51% 53% 54%
Photos Games Blogs
+24% +3%
---
53%
43%
51% 50% 50% 50% 46% 45% 35% 41% 33% 32% 32% 33% 31% 34% 30% 29% 29% 30% 2010 2009
Business/Finance Instant Messengers TV Sports Auctions Travel Education
+1% -15% +2% -4% -7%

+4%
+11% -2%
-5%
Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix (Panel Only), December 2009 and December 2010
Social Networking the Biggest Gainer in terms of Share of Time Spent Online. Instant Messengers and Email Lost Share
Key Categories: Share of Time Spent Online WW Population, 2009 vs 2010
Search/Navigation Social Networking 2.2% 1.9%
6.2% 5.7%
3.1% 3.0% 16.0% 11.9%
Photos Games Blogs Business/Finance Instant Messengers

6.6% 7.2%
2.6%
0.7% 3.8% 3.9% 0.9% 0.8% 1.5% 1.6% 9.2% 12.2% 0.6% 0.5%
1.2% 1.2%
Directories/Resources
Multimedia Retail
e-mail
3.5% 3.1%
TV Sports
Auctions
News/Information Community Downloads Technology
2.4% 2.5% 1.9% 2.0% 0.8% 0.8% 0.6% 0.6%
1.6% 1.7% 0.5% 0.5% 0.7% 0.7% 2010 Share 2009 Share
Travel Education
Mobile On Track to Eclipse the Desktop
Number of Global Users (Millions) 2,000 1,800 1,600 1,400 1,200
1,000 800 600 400 200

0
2007 2008 2009 2010 2011 2012 2013
Desktop Mobile
2014
2015
10
Source: Morgan Stanley Research
Browsing Audience Larger than App Audience in USA Mostly

Top 10 Mobile Content Categories Browser v. App US, April 2010
40,000 35,000 30,000 25,000 20,000 15,000 10,000 5,000 0 Browser
App
Product: MobiLens Data: Three month average ending April 2010

comScore, Inc. Proprietary and Confidential. 11
A Quick Look at the Top Genres for Mobile Browsing in the USA
Top Genres for Mobile Browsing
General Reference Movie Information Stock Quotes or Financial News Tech News Maps Photo or Video Sharing Work Email Entertainment News Sports Information IM News Weather Social Networking Personal Email Search 0.0% 10.0% 17.2% 20.1% 20.4% 21.0% 21.6% 23.1% 24.1% 28.2% 29.5% 30.0%
News and Weather Genres Communicating and Sharing Other
36.1% 37.1% 42.0% 46.5% 47.8% 20.0% 30.0% 40.0% 50.0% 60.0%
Product: MobiLens Data: Three month average ending June 2010 Country: US N=32,009
United States - Digital Year in Review (2010)

The heaviest individual online spending day of
the year was Cyber Monday (Monday, Nov 29, 2010) at $1.028 billion.
First time on record that online retail spending

surpassed $1 billion in a single day.
Facebook surpassed each of the Top 3 largest

web properties in the past year, capturing the #1 ranking for time spent in August 2010.
Facebook now accounts for 11.1% of time

spent online in the U.S., up from 5.5% percent a year ago.
Major milestones in mobile were crossed

during the year as smartphone adoption reached 1 in 4 mobile Americans and 3G penetration crossed the 50 percent threshold, signaling that the mobile industry has reached a point of no return.
13
A Few Excerpts from US Digital Year in Review (2010)
14
The Internet Audience in Brazil
15
Brazilian Internet Population Growth & Consumption

Total Visits peaked in October for the presidential elections and remained high
moving into November Brazilian Internet Population Size and Total Internet Visits
45.0 40.0 35.0 30.0 25.0 20.0 15.0 10.0 5.0 0.0 2,155 2,113 2,153 2,132 2,210 2,176 2,199 2,253 2,252 2,163 2,500 2,000
1,966 1,978
1,848
1,500
33.3 33.8
34.2
34.8
35.3
35.9
36.4
37.0
37.5
38.1
38.7
39.3
40.0
1,000
500
-
Unique Visitors (MM)

Visits (MM)
Brazilian Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix, December 2009 to December 2010
The Size and Engagement of the Brazilian Internet Audience

Brazil has the largest online population in Latin America
45.1 million is currently the comScore estimate of 6+, home & work Extended universe estimate is 77.3 million, larger than the total populations of
France and the UK (66 and 62 million, respectively)
The average Internet user in Brazil clocks 24.3 hours of usage per month
Internet Users (Millions) in Latin America
Total Hours Online per Visitor in Latin America

WW Avg: 22.4
Brazil Mexico Argentina Colombia Chile

Peru
40.0 17.8 12.8 12.3 7.3 3.8 2.9 1.2
Brazil Mexico Argentina Colombia Chile Peru Venezuela Puerto Rico
24.3 24.1 25.0

20.1
22.8 24.7 19.8 17.1
Venezuela Puerto Rico
17
Online Audience Sizes in Latin America, 15+ Home & Work

Brazil continues to show terrific audience growth: 20% from December
2009 to December 2010
40.0 33.3
Online Population Sizes (MM) Latin America
14.8
17.8 12.5 12.8 9.8 12.3 6.7 7.3

3.8 2.2 2.9
1.1 1.2 Puerto Rico
Brazil
Mexico
Argentina
Colombia 2009
Chile 2010
Peru
Venezuela
18
Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix, December 2009 to December 2010
Comparing Brazil to Other Countries Outside Latin America

The 15+ Home and Work Internet population in Brazil is similar in size to the
Internet populations in India and the U.K.
Internet users in Brazil spend a similar amount of time online as users in France
and South Korea but significantly more time than those in India and Italy
Internet Users (Millions)
Total Online Hours per Visitor
France India Brazil

United Kingdom
41.9
41.6
France
25.7 12.1
24.3
India Brazil United Kingdom

South Korea
40.0 38.6
30.2
30.6 27.8
44.9
South Korea Canada

Italy
23.0 22.7
Canada Italy 16.0
19
Brazilian Online Population Skews Young

Internet users in Brazil skew slightly young: 63% of the Internet audience in
Brazil is between 15 and 35 years old
In comparison, only 53% of the global online population is in the same age group
Composition of Internet Audience 15+
Brazil
29.0%
33.7%
21.2%
10.7% 5.3%
Latin America
33.6%
28.6%
20.0%
11.3% 6.6%
Worldwide
26.8%
26.0%
21.6%
14.2%
11.4%
15-24
25-34
35-44
20
45-54
55+
However, it is Less Young than it was in 2009

We are seeing a slight shift in the composition of the Brazilian audience:
proportionally more users in older age groups
Typical of a developing Internet market

Composition of Brazilian Internet Audience 15+ 2009 vs 2010
Dec-09
31%
34%
21%
9%
5%
Dec-10
29%
34%
21%
11%
5%
15-24
25-34
35-44
45-54
55+
21
Brazilian Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix, December 2009 and December 2010
Brazilian Online Audience A Closer Look at Male & Female
Source: comScore Media Metrix, October 2010

Youngest Users are the Heaviest Users

Users 15-24 in Brazil spent the most time online; males and females in that age
group spent an equal amount of time online, an average of 28.5 hours in December
Women 35-44 and 45-54 spent more time online than their male counterparts
Average Time Online by Age & Gender
28.5 28.5 24.6 22.3 21.7
22.3
21.8
23.6
23.3
21.6
Male Female
15-24
25-34
35-44
45-54
55+
23
Brazilian Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix, December 2010
A Look at National & Regional Online Audiences
Source: comScore Media Metrix, October 2010

Regional Internet Population Distribution and Average Usage

Brazilian Internet population is overwhelmingly in Southeast; heaviest usage in
Northeast and the South
BR Region: North 2% of Online Population Average 22.3 hours online
BR Region: Northeast 11% of Online Population Average 26.3 hours online
BR Region: Center-west 6% of Online Population Average 23.9 hours online
BR Region: South 13% of Online Population Average 25.9 hours online

BR Region: Southeast 68% of Online Population Average 23.7 hours online
Brazil vs WW Reach of Key Categories

Reach of Key Categories
Search/Navigation Social Networking e-mail Blogs Instant Messengers
Retail
Index: 101 121 120 142 204 109 102 94 103 113
86% 85% 85% 70% 63% 50% 71% 35% 70% 64% 68% 67% 64% 68% 60% 58% 60% 53%
Downloads Games
104
59% 57% 53% 51% 59% 60% 43% 53% 41% 46% 40% 29% 40% 32% 33% 33% 25% 30% 22% 24% Brazil Worldwide
104 97 81 91 138 126 101 85 90
75% News/Information Photos Business/Finance Education Sports TV Travel Automotive
71%
Multimedia Directories/Resources Community Technology
26
Brazilian and Global Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix, December 2010
Growth in Reach of Almost All Major Online Categories in Brazil

Key Categories Reach of Brazilian Population, 2009 vs 2010
Search/Navigation Social Networking e-mail Blogs Instant Messengers Retail Multimedia Directories/Resources Community Technology Growth: +7% +10% +5% +9% +5% +9% +9% +3% +5% +7% 86% 80% Downloads +2% --+1% +17% 59% 58% 59% 59% 53% 53%
85% News/Information 78% 75% 72% Games Photos Business/Finance Education Sports TV Travel Automotive
71% 65%
71% 67% 70% 64% 68% 63% 64% 62% 60% 57% 60% 56%
43% 37%
41% 40% 40% 41% 40% 39% 33% 32% 25% 22% 22% 22% 2010 2009
+5%
-4% +1% +2% +14% -1%
27
2010 was a Breakthrough Year for Online Banking

Overall category growth of 25% from Dec 2009 to Dec 2010 Led by very impressive audience growth seen by Itau.com.br and
Banco do Brasil which each saw more than 50% growth in UVs
28
comScore World Metrix 2010
So, Who Were the Drivers of this Growth?

While the categorys audience was split relatively evenly across men (52%) and
women (48%) in December 2010
Persons under the age of 35 consumed 54% of the overall pages (in Dec 2009
the under 35 segment was responsible for 59%)
Brazilian Internet Audience 15+ accessing Internet from Home or Work

Source: comScore Media Metrix, December 2010
Group-buying Sites Showed Impressive Growth in Late 2010

Group-buying sites have taken off in
Brazil and, based on what has been seen in the USA, are set to continue their growth in 2011.
Groupon in USA during 2010
Three major players in the space saw

close to or more than 50% growth in unique visitors from August to October
30
Retail Continues to Grow in Brazil

Seven out of ten web users in Brazil
visited a Retail site in December, a rate that is the highest in the region
WW Asia Pacific Europe North America Latin America
Retail Sites % Reach

63.9% 54.2% 72.8% 85.5% 62.1%
Significant upside still remains, as

Brazilians become more comfortable with shopping and buying online
Retail Sites Growth
+9% 63.8% 69.6% +3% 61.8% 63.9%
Brazil
69.6% 59.3% 62.7% 51.6% 58.1% 57.8% 60.3% 60.6%
Mexico
Argentina Colombia Chile Peru
Brazil 2009 Reach
Worldwide 2010 Reach
31
Brazilian Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix (Panel Only), Dec 2009 & December 2010
Top Sites: Retail

Mercado Libre leads the retail category in reach, but Lojas Americanas and
BuscaPe are only a few percentage points behind
In terms of time spent, comparison shopping sites lag behind a little Brazilian sites clearly dominate the Top Ten
Top Retail Sites: Brazil
% Reach
MercadoLibre Lojas Americanas BuscaPe.com Inc. 29.9 26.7 21.6 13.4 9.5 7.6 7.3 7.1 7.1
Top Retail Sites: Brazil

Average Minutes per User
MercadoLibre Lojas Americanas BuscaPe.com Inc. UOL Shopping NETSHOES.COM.BR PONTOFRIO.COM.BR CASASBAHIA.COM.BR 4.6 12.6 22.3
UOL Shopping
NETSHOES.COM.BR PONTOFRIO.COM.BR CASASBAHIA.COM.BR EXTRA.COM.BR MAGAZINELUIZA.COM.BR COMPRAFACIL.COM.BR
2.2
9.7 10.0 10.2 8.5 9.1 7.0
EXTRA.COM.BR
MAGAZINELUIZA.COM.BR COMPRAFACIL.COM.BR
6.0
32
Brazilians Rate Their Local Ecommerce Sites Very Highly

In a custom survey recently conducted by comScore, Brazilians were more likely
to agree that locally-developed shopping sites were excellent or very good
Share of Survey Respondents Stating that the Quality of Local Websites is Excellent/Very Good 54%
44% 38% 29% 21% 39%
Brazil
Mexico Argentina
Chile
Colombia
Peru
Q4: How would you rate the quality of Local Websites when shopping online? Base: Respondent makes purchases online.
33
Source: comScore Latin America E-Commerce Study, November 2010
The World Cups Effect on the Sports Category

The Sports category saw a tremendous lift from the World Cup and managed to
sustain this lift very well over the 2nd half of the year
Sports sites/channels including Lancenet.com.br, Terra Brasil Esportes & UOL

Esporte saw their audiences increase in between 30%-40% from April to June
34
Brazilian Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix (Panel Only), February 2009 to December 2010
Top Sites: Sports

Rede Globo Esportes, led by Globoesporte, leads the category with 22% reach
Usage on Rede Globo Esporte, is also heaviest, averaging 30.7 minutes/visitor

Smaller, yet highly engaged audience seen on lancenet.com.br
Top Sports Sites: Brazil

% Reach
Rede Globo Esportes
UOL Esporte MSN Sports International 13.3
Top Sports Sites: Brazil

Average Minutes per User
22.2 Rede Globo Esportes
UOL Esporte 17.6 30.7
12.1 9.5
4.7
MSN Sports International Terra Sports

LANCENET.COM.BR
10.6
17.6 23.9
Terra Sports
LANCENET.COM.BR
Yahoo! Sports GloboSat Esportes

ESPN
4.7 2.8
2.5
Yahoo! Sports
GloboSat Esportes ESPN
5.0
5.1 19.8
IG Esporte Big Lead Sports By FSV
1.9
1.2
IG Esporte
Big Lead Sports By FSV
5.9
4.2
35
Automotive Category Continues to Develop a Strong Audience

Category growth of 32% from December 2009 to December 2010 Sites like Webmotors.com.br, iCarros.com.br, Vrum.com.br and
meucarronovo.com.br all showed significant growth during the year
36
The Travel Category Continues to Take Off

Was one of the leaders in 2010 with 49% category growth (7.4M to 11M) Persons under the age of 35 consumed 56% of the overall pages (in Dec 2009
the under 35 segment was responsible for 63%)

Source: comScore Media Metrix, December 2010
Social Networking in Brazil and Around the World

The reach of the Social Networking
category continues to be very high throughout Latin America
Social Networking Sites % Reach
WW Asia Pacific Europe North America Latin America 70.5% 47.9% 84.4% 89.8% 87.7%
In Brazil, even with such a high reach,

the category is amazingly still growing
Social Networking Sites Growth

+10% 77.9% 85.3% 67.6% +4% 70.5%
Brazil
85.3% 88.8% 89.7% 88.6% 91.7% 90.9% 88.9% 85.9%
Mexico
Argentina Colombia Chile Peru
Brazil 2009 Reach
Worldwide 2010 Reach
38
Brazilian Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix (Panel Only), December 2010
Orkut Still Leads in Social Networking, but Facebook is Catching Up

Though Orkut is still the leading Social Network in Brazil, Facebook has been
growing rapidly, and could potentially catch up or overtake Orkut at some point
Brazil is certainly Orkuts main market; even with 28% growth in Brazil, Orkuts
total global audience declined by 1% over the past year
Orkut and Facebook Brazil UV and Growth
35,000
Orkut and Facebook Global UV and Growth

700,000
600,000
+28%
Unique Visitors
+41%
30,000
Unique Visitors
25,000
500,000
20,000 15,000
10,000
400,000 300,000
200,000
+258%
Dec-2009 Dec-2010
5,000
0
100,000
Orkut in Brazil FACEBOOK.COM in Brazil
-1%
Orkut Worldwide FACEBOOK.COM Worldwide
39
Brazilian Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix, December 2009 and December 2010
A Closer Look at Facebook and Orkut Globally

If not for Brazil, it is quite possible that Orkut would not exist in 2011 Almost 90% of the pages consumed on Orkut are consumed in Brazil Brazilians, however, visit Orkut on average more often than the world visits
Facebook
Unique Visitors (000) Reach Page Views (millions) Avg Visits/ Visit Avg Mins/ Visit
ORKUT Worldwide Brazil FACEBOOK 52,755 31,279 4% 78% 23,050 20,584 22.3 31.7 8.1 8.5
Worldwide
Brazil
662,420
12,118
50%
30%
40
300,600
813
29.6
10.5
9.7
3.6

Source: comScore Media Metrix, December 2009 and December 2010
Less of the Facebook Audience in Brazil is Visiting Orkut

Cross-visiting seen in December 2009 (Total Audience, 15+)
Cross-visiting seen in December 2010 (Total Audience, 6+)
Brazilian Internet Audience, accessing Internet from Home or Work

Source: comScore Media Metrix, December 2009 and December 2010
A Closer Look at Orkut and Facebook in Brazil
42
Brazil is a Top Twitter Market

Brazil was a close second in the list of top Twitter markets in December. Likely
as a result of presidential election buzz, Brazil was #1 in October.
Top Twitter Markets by Percent Reach
43
Visitation to Blogs is Very High in Brazil

BlogSites % Reach
News/Information Sites % Reach

Brazil
71.1% 60.4% 62.3% 55.4% 59.5% 66.9% 57.7% 46.6%
Brazil
58.8% 54.9% 65.8% 50.9% 56.0% 55.8% 51.0% 50.8%
Mexico
Argentina Colombia Chile Peru Venezuela Puerto Rico
Mexico
Argentina Colombia Chile Peru Venezuela Puerto Rico
44
Brazilian Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix (Panel Only), December 2010
The Impact of the Presidential elections

Significant increase in Total Visits to News/Info and Blogs categories seen in
lead up to and during the President Election season
Total Visits to the Internet in Brazil were highest in Oct and Nov than during any
other month in 2010
comScore World Metrix 2010 panel-only

Election-focused Sites Saw a Tremendous Lift During October

Political coverage on both Terra and UOL increased by almost factors of 3x and
4x, respectively
Total Visits to these two sites increased from approx. 2.8M Total Visits to each in
September to 6.6M and 9.6M in October, respectively
46
comScore World Metrix 2010 panel-only
Elections Lifted Reach of Certain Content Categories in All Regions
47
Cross-visitation During October

Very little cross-visiting seen amongst the presidential candidates, but extremely
high cross-visitation seen between all the candidates audiences and visitors of Social Networking, News/Information and Blog sites
comScore World Metrix, October 2010

How the Election Was Won?

% Composition Unique Visitors [P] MINHAMARINA.ORG.BR Persons: 15-24 Persons: 25-34 Persons: 35-44 Persons: 45-54 Persons: 55+ All Males All Females Region BR: Center-west Region BR: North Region BR: Northeast Region BR: South Region BR: Southeast 29.7 36.8 16.2 11.2 5.0 47.6 52.4 5.3 1.7 16.6 9.1 67.3 [P] DILMA13.COM.BR 28.6 31.4 18.3 12.9 7.5 56.4 43.6 6.5 1.9 19.3 9.7 62.5 [P] SERRA45.COM.BR 30.1 31.6 14.8 12.2 10.1 61.0 39.0 4.8 1.6 16.7 10.1 66.7

More On Each Candidates Online Audience

Online Video in Brazil
33.5 84 23 2.6 243 79 7.3
MM Unique %
Viewers
Percent of 15+ Internet Audience Percent of Total Population Total Videos Total Hours of Video Videos per Viewer Hours per Viewer
% B
MM
Brazilian Audience 15+ accessing Internet from Home or Work Source: comScore Video Metrix, December 2010
Youtube Audience as an Online Video Benchmark

Brazils unique audience to Youtube grew by more than 33% over the last year
Dez/2009 Dez/2010
52
Video and Social Networking

Even with such drastic differences in terms of size of the audience, almost three
times as many videos are being watched within Facebook than Orkut
With video streaming showing such growth in Brazil, will this be another factor in
the Facebook vs Orkut discussion over the coming years?
53
Gender Difference is Wider When it Comes to Video Consumption

In contrast with overall Internet usage in Brazil, males of all ages spend far more
time watching online video than women.
Among men, video consumption declines with increasing age; womens video
usage is more constant between age groups
317 million of the 560 million videos watched by Males 15-24 were on Youtube Women 45-54 are the ones who average most time watching online video
10.4
Average Hours Spent Watching Online Video By Age and Gender

8.6 6.0 5.4 8.4 7.3 5.6 6.1 6.5 Male 3.7 Female
15-24
25-34
35-44
54
45-54
55+
Searching for Something?
Brazilian Searchers 37 million unique searchers 92% of Brazilian Internet population Average 112 searches per searcher Total Searches in Brazil 4.1 billion searches 5.9 billion search result pages 986 million search visits
Share of Searches by Property

Terra - Telefonica, 2%
Google Sites Google Sites 88% 89%
Microsoft Sites, 2% Conduit.com, 1% Ask Network, 1% All others, 4%
55
Brazilian Internet Audience 15+ accessing Internet from Home or Work Source: comScore qSearch, December 2010
Did You Know

Brazil is the 8th largest Internet audience in the
world (15+, H&W) Mexico is 16th and Argentina is 19th UV (000)
291,544 180,920 73,002 49,336 46,132 41,930 41,580 39,966 38,643 30,205
Country
China United States Japan Germany Russian Federation France India Brazil United Kingdom South Korea
The Brazilian online audience (15+, H&W)

surpassed the UK in October
Brazils online audience consumes more

pages than Australia, Italy, and Taiwan combined
In terms of Total Minutes 58.2B, Brazil is 9th

out of the 43 countries covered by comScore
This is approximately 5.7M weeks spent online
Brazil consumes 3% of the worlds page views

the US consumes 20%, China 12%
Obrigado!
For questions, please contact Brazil@comscore.com
57

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February 2011 The Brazilian Online Audience

comScore is a Global Leader in Measuring the Digital World

comScore, Inc. Proprietary and Confidential.

Global Coverage, Local Presence

comScore, Inc. Proprietary and Confidential.

170+ Countries Under Measurement 43 Markets Reported

comScore, Inc. Proprietary and Confidential.

The Internet Audience Worldwide

comScore, Inc. Proprietary and Confidential.

Latin America Continues Audience Growth

Growth in LatAm expected to continue on

Growth in Brazil likely to also continue as

Dec 2009 Dec 2010

Middle East Africa

comScore, Inc. Proprietary and Confidential.

China Surges Past the US

291.5 180.9 73.0

comScore, Inc. Proprietary and Confidential.

In Terms of Reach Worldwide, the Photos Category is Growing Fastest

Photos Games Blogs

Business/Finance Instant Messengers TV Sports Auctions Travel Education

+1% -15% +2% -4% -7%

comScore, Inc. Proprietary and Confidential.

3.1% 3.0% 16.0% 11.9%

Photos Games Blogs Business/Finance Instant Messengers

News/Information Community Downloads Technology

2.4% 2.5% 1.9% 2.0% 0.8% 0.8% 0.6% 0.6%

comScore, Inc. Proprietary and Confidential.

Mobile On Track to Eclipse the Desktop

Number of Global Users (Millions) 2,000 1,800 1,600 1,400 1,200

1,000 800 600 400 200

comScore, Inc. Proprietary and Confidential.

Source: Morgan Stanley Research

Browsing Audience Larger than App Audience in USA Mostly

Product: MobiLens Data: Three month average ending April 2010

United States - Digital Year in Review (2010)

First time on record that online retail spending

Facebook surpassed each of the Top 3 largest

Facebook now accounts for 11.1% of time

Major milestones in mobile were crossed

comScore, Inc. Proprietary and Confidential.

A Few Excerpts from US Digital Year in Review (2010)

comScore, Inc. Proprietary and Confidential.

The Internet Audience in Brazil

comScore, Inc. Proprietary and Confidential.

Brazilian Internet Population Growth & Consumption

Unique Visitors (MM)

The Size and Engagement of the Brazilian Internet Audience

France and the UK (66 and 62 million, respectively)

Total Hours Online per Visitor in Latin America

Brazil Mexico Argentina Colombia Chile

40.0 17.8 12.8 12.3 7.3 3.8 2.9 1.2

Brazil Mexico Argentina Colombia Chile Peru Venezuela Puerto Rico

24.3 24.1 25.0

22.8 24.7 19.8 17.1

Venezuela Puerto Rico

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Online Audience Sizes in Latin America, 15+ Home & Work

Online Population Sizes (MM) Latin America

17.8 12.5 12.8 9.8 12.3 6.7 7.3

1.1 1.2 Puerto Rico

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Comparing Brazil to Other Countries Outside Latin America

Internet Users (Millions)