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Introduction to Management (MGT101)
Assignment # 01. Brief Description of World’s Most Admired Company
Apple Inc. 1 Infinite Loop, Cupertino California, USA.
By: Adeel Ahmed Khan.
World’s Most Admired Company: Apple Inc.
A very special thanks to all those who over all these years have admired the work of Apple Inc. and Steve Jobs and have recorded it in the form of online articles, books, journals and research papers. Without any of these, this work would have not been possible. & A special thanks to Dr. Abdus Sattar Abbasi who with this assignment made me to know more about the success of Apple Inc. and most importantly about Steve Jobs. Otherwise I might have never been able to know this much about one of the most inspiring companies and legendary Steve Jobs.
World’s Most Admired Company: Apple Inc.
This Work is dedicated to Steve Jobs
“Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma - which is living with the results of other people's thinking. Don't let the noise of other's opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.”
“Innovation distinguishes between a leader and a follower” (STEVE JOBS)
World’s Most Admired Company: Apple Inc. Table of Contents Abstract ……………………………………………………….……………..… 06. History ………………………………………………………………………... Timeline ………………………………………………………………… 07. 07.
Before 1976. ……………..…………………………………………..... 07. 1976-1979: The Beginning ………………………………………….... 07. 1980-1989: An Industrial Milestone.…………………........................ 08. 1990-1999: Decline and i-Revolution …………………....................... 10. 2000-Present ………………………………………............................. 13. Corporate Management ………………………………………………….… Company Executives ……………………………………………….…… 22. 22.
Tim Cook ……………………………………………………….……… 22. Eddy Cue ………………………………………........................... 22.
Scott Forstall ………………………………………………………..... 23. Jonathan Ive …………………………………………...………..….. 23.
Ron Johnson ……………………………………………….……….…. 23. Bob Mansfield ………………………………………………….….... 24.
Peter Oppenheimer ………………………………………………..…. 24. Philip W. Schiller ………………………………………………..…… 24. Bruce Sewell ……………………………………………………..……. 25. Jeff Williams …………………………………………………..………. 25. Board of Directors ……………………………………………..……...…. 25. Steve Jobs …………………………………………………...…..……... 25. Bill Campbell ……………………………………………...………….. 25. Tim Cook …………………………………………………..……...…… 26. Millard Drexler …………………………………………..…...………. 26. Albert Gore Jr. …………………………………………..…….……… 26. Andrea Jung ……………………………………………..….………… 26. Arthur D. Levinson ……………………………………..…………… 26. Ronald D. Sugar ………………………………………..……………... 26.
Why it’s Admired ……………………………………. 35. Market Share Realities …………………………………….………… 35. .………. Table of Contents Success Stories ……………………………………………………………….…………………. 27. 40.…. 37. Apple & the Environment ………………………….. Prepare to be inspired ……………………….…… 39..………………….….. Current Standings ………………………………………….. Don’t expect business as usual ………………. Apple’s Strengths & HR Policy ……………………………. HR Policy ……………………………………………. 34.……………. 39.. 40.… 31..……….………… 37.. 44.. 35. 40.…….………. Mission Statement ………………………………………………………. Environmental Progress ………………….…………………………………… 41.... 35.………. 38. Market Share ……………………………………………………….…… 35.….…………….………………………. 27. Business Volume ……………………………………………………….……………………………..…. Minimizing the impact of our growth .………… Apple’s Vision & Mission …………………………………………………….……………………. Criteria for being selected as Worlds most admired company………………… 44. Products and Services (current) …………………………………….………………………………… 40. Biggest Success – Apple itself ……………………………….………………. 5 Vision Statement …………………………………………………. Steve Jobs …………………………………………………………………… 28..…… 39. 38.………. 38. Strengths ………………………………………………. Competition …………………………………………………….……………………..………………….… 32. Explanation of vision …………………………………………………….World’s Most Admired Company: Apple Inc.……………………………. A history of progress …………………….. Facts as shared on Apple’s website .. Apple’s most successful products & services …………………………..
6 ABSTRACT Apple Inc. and personal computers. Apple is the largest publicly traded company in the world by market capitalization and the largest technology company in the world by revenue and profit. and an online store where hardware and software products are sold. Apple briefly surpassed ExxonMobil to become the world's most valuable company and surpassed them again the following day.800 temporary full time employees worldwide and had worldwide annual sales of $65. particularly in the United States. As of September 2010. Apple has established a unique reputation in the consumer electronics industry. environmental. Apple had 46. the company operates over 300 retail stores in eleven countries. and incorporated January 3. the company was previously named Apple Computer. . but removed the word "Computer" on January 9. As of September 2011.World’s Most Admired Company: Apple Inc. for its first 30 years. On August 9. This includes a customer base that is devoted to the company and its brand. (previously Apple Computer. 2011. As of September 2011.. 2009. and business practices. to reflect the company's ongoing expansion into the consumer electronics market in addition to its traditional focus on personal computers. Inc. The company has also received widespread criticism for its contractors' labour. Inc.) is an American multinational corporation that designs and markets consumer electronics. Fortune magazine named Apple the most admired company in the United States in 2008 and in the world in 2008. 2007. California.600 full time employees and 2. computer software.23 billion. 1977. 2010 and 2011. 1976 in Cupertino. Established on April 1. For reasons as various as its philosophy of comprehensive aesthetic design to its distinctive advertising campaigns.
they present their latest improvements of their design to the members of the Homebrew Computer Club. Jobs has an eye for the marketability of personal computers. Every two weeks. and Apple Computer came before Atari alphabetically and thus also in the phone book. Wozniak agrees. 1976 . After being turned down. Early 1976: Jobs asks a former colleague from Atari. they offer their low-cost PC to Hewlett Packard first. allowing the user to make free long-distance calls. 1955: Steven Paul "Steve Jobs" is born in Los Altos. but no one at HP is interested in it. a skill he uses for constructing and selling illegal self-made devices.World’s Most Admired Company: Apple Inc. Wayne is 41 years old and works as draftsman at Atari. Wozniak and Wayne face one major problem though: They don't have enough money to buy the parts for 50 Apple I ‘s. He is hired by Hewlett-Packard as summer employee where he meets the HP employee Steve Wozniak who was just dropped out of University of California. Autumn 1974: After returning from India.250 and begin producing the first Apple I main boards.1979: The Beginning 1976: The Apple I design is finished. the company to beat was Atari. He saves the money he earns for a trip to India where he searches for spiritual enlightenment. held at Stanford Linear Accelerator Centre. April 1st. as he later emphasizes.66. Jobs is invited by Wozniak to join the 'Homebrew Computer Club'. Early 1974: Jobs gets a job at Atari. where each is sold for $666. as a video game designer. Steven Jobs and Ron Wayne. Jobs offers Wayne ten percent interest in the company and Wayne agrees. Another reason was that Jobs had happy memories of working on an Oregon apple farm one summer. Inc. Originally. . Ron Wayne designs the first Apple logo. Jobs persuade Wozniak to build a personal computer with him. They gather around $1. February 24th. Jobs insists on producing the Apple I on their own so he sells his old Volkswagen Bus and Wozniak sells his beloved programmable HP calculator. 1972: After finishing High School Jobs starts attending lectures at Hewlett-Packard. Steve Jobs helps Wozniak to sell a few of these devices to fellow students. 1976: Apple Computer is founded by Steven Wozniak. 1975: Jobs and Wozniak begin working on the Apple I in Jobs' bedroom. the two had intended to sell it to the other members of the Homebrew Computer Club. although in his eyes on a "hobby. Hence. each costing over $100 to build. 7 HISTORY TIMELINE Before 1976 August 11th. While Wozniak just enjoys creating electronic devices. Wozniak is a brilliant engineer. for-fun basis" and not for making money. Why the name ―Apple‖? At the time. Ronald Wayne to join them in their start up. Steve Jobs registers at Reeds College in Oregon but drops out after only one semester. although he keeps his jobs at Atari and works at night for Apple. 1950: Stephen Gary Steve Wozniak is born. CA. sharing knowledge and helping each other with their self-made computers. but as an employee of HP. where electronic-enthusiasts met. Jobs. Wozniak has to get a legal release from HP to produce electronic devices professionally. Early April 1976: The local computer store 'Byte Shop' orders 50 Apple I computers.
In return Apple's engineers were allowed to study Xerox's PARC's graphical user interface. originally a $2." July 1979: Apple begins working on Lisa. Eventually 200 of the Apple I's were built. Jobs is looking for a method to outdo the Lisa. The Apple II is released selling for $1. 1977: Apple is incorporated and hires their first ad agency. ignoring the concerns of the electrical engineers of the development team. It is sold for $4. he takes over the project. Within a year. Jobs tries to take control of the Lisa project. Fall 1976: Wozniak finishes work on the Apple II prototype. with a one-time payment of $800. 8 Jobs persuades a local part supplier (Cramer Electronics) to give them the parts on 30 days' net credit. Thousands of Apple III computers were recalled and. Michael Scott becomes the first president of Apple. He marries and decides to finally get his degree in electrical engineering and computer science. 1979: Apple II+ is introduced selling for $1.World’s Most Admired Company: Apple Inc. Rob Janov. 1981: While the rest of Apple is focusing on the Lisa project. However. which just recently bought MOS Technology.1989: An Industrial Milestone 1980: Apple goes public. When he sees the progress Raskin was making with the Macintosh project. April 12th. February 1981: Steve Wozniak is injured when his plane crashes. the damage was already done. The three assemble the Apple I‘s at night in their garage and manage to deliver the ordered Apple I‘s in ten days.000 business computer. employee of the agency designs the Apple logo that is still in use today. He returns to University of California at Berkley with a pseudonym. Early 1979: Jeff Raskin begins working on a computer concept.000 in Apple. 1980 .295. so they offer it to Commodore.340 to $7. Jobs' last project. who knew that Jobs was lacking the technical expertise. The Apple III is released.195. the Apple III had major technical flaws because Jobs dictated the case design and demanded that the Apple III wouldn't have a fan. They are turned down again. the stocks' value increases by 1700%. 1976: Ron Wayne resigns from Apple Computer. He is turned down by Michael Scott. September 1979: Raskin is given permission by Markkula to form an official project from his concept. Ken Rothmuller becomes the project manager. He takes some time off Apple and the Macintosh project (he did not return to the Mac project). Mike Markkula invests $92. He felt that the financial risk was too great especially since Wozniak still hasn't got the legal release from HP. although a new model was introduced in 1983 to rectify the problems. president of Apple. In order not to upset Jobs more. the producer of the CPU used in the Apple II. 1976: HP grants Wozniak the permission for the Apple I. 1978: Apple and Xerox sign an agreement that allows Xerox to invest one million dollars in Apple stocks (Apple goes public in 1980). Jobs and Wozniak realize that this could become a major success.800 depending on the configuration. based on a "design and implementation philosophy which demanded generality and human usability over execution speed and efficiency. they still lack the funds to produce it in large quantities. The PARC operating system was the first OS for the public market with a GUI. May 5th. . though. Scott agrees. It was commercially unsuccessful. The project is code-named 'Macintosh' after Raskin's favourite type of apples: McIntosh.
Summer 1985: Apple lays off 1. June 1983: Steve Wozniak returns to Apple. Apple becomes the fastest growing company in history. Steve Wozniak decides to leave Apple Computer. January 24th. 1984: The '1984'-spot is aired at the Super Bowl XVIII. January 22nd. former president of PepsiCo. The technology of the Motorola CPU used in the Macintosh is not yet available in the Soviet Union at that time. November 1981: Apple Computer. It is an easy to use. Sculley thinks that Jobs is out of control and dangerous for the company. September 23rd. The loss of huge amounts of money on the Apple III and the Lisa couldn't be compensated by the other products anymore. Mid 1984: The shipping of the Macintosh to communist states is prohibited by the Pentagon. He also informs them that five Apple employees are going to follow him to the new company. 1982: The Lisa's development is officially finished. May 23rd. making it an industry milestone.995. 1985: Sculley stripps Jobs off all operational responsibilities.World’s Most Admired Company: Apple Inc. becomes president and Chief Executive Officer of Apple Computer. 1985: John Sculley signs a contract with Microsoft that would eventually change the computer industry forever and make Microsoft the greatest competition for Apple. Although the board backs Sculley. 1985: Apple sues Steve Jobs. 1981: Michael Scott resigns as president of Apple. Early 1985: The Mac XL and the Apple II enhanced are introduced. He wants to take over the control of Apple while Sculley is at a meeting in China. and retailing for $2. Steve Jobs becomes new chairman of Apple. Tension between Jobs and Sculley arise. all-in-one desktop computer with graphical user interface (Macintosh system software).200 employees. September 17th. 9 July 17th. they don't remove Jobs immediately. October 24th. Sculley asks the executives to choose sides between Jobs and himself. the recording company of the Beatles enter a secret agreement. He reveals his plans to found a new company to the Apple executives. He is succeeded by Mike Markkula. Late 1982: The Macintosh TV spot ('1984') is written by Apple's advertising agency Chiat/Day originally for the Apple II.395. 1983: The Lisa and the Apple IIe are released selling for $9. and Apple Corps. allowing Apple Computer to use the name Apple for computer-related products. Jobs remains chairman of Apple but has no influence on decisions any more. September 1st. The contract grants Microsoft permission to use some Mac GUI (Graphical User Interface) . 1984: The Macintosh is released. May 31st. Jobs thinks that Sculley knows nothing about computers and therefore lacks a vision of Apple's future. April 1983: John Sculley. Inc. Spring 1983: The '1984'-ad is rewritten for the Macintosh. 1985: Jobs tries to force Sculley out by forming a coup. The Lisa 2 is released parallel to Macintosh.998 and $1.495. Inc. December 1983: The Apple III+ is released selling for $2. His plans are revealed to Sculley at the last moment and Sculley cancels his trip. Inc. 1985: Jobs officially resigns from Apple.
Steve Jobs buys the Pixar computer animation studios from George Lucas for less than $10 million. October 12th. Based on this contract. Microsoft releases Windows 3.0. Windows 2. Faxmodem.1 .3 features Mac-like icons. September 1989: The NEXTSTEP 1. NeXT. The lawsuit is settled. Early 1989: IBM acquires a nonexclusive licence of NEXTSTEP 1. Pixar and Disney split production costs and profits. 1988: Apple sues Microsoft and Hewlett Packard accusing them of violating copyrights of Apple on the Macintosh System Software. 1988: The NeXT computer is released retailing for $6. February 1987: Ross Perot invests $20 million in NeXT. Jobs agrees not to hire Apple employees for six months and not to build competitive computers to Apple's computers. 8 MB RAM.500 (25 MHz. LC and IIsi are introduced. Apple was to port the Mac OS to run on the new platform. June 1989: Canon invests $100 million in NeXT.0 is released. with a server variant (POWER1) and a desktop variant (PowerPC). Motorola and Apple form an alliance. Inc.0 is introduced. pays Apple Corps $26. The Mac SE and the Mac II are introduced. October 9th. January 1986: Apple drops the suit against Jobs. 17" monitor).0 for $60 million. PowerBook 170. 1991: IBM. Pixar Animation Studios and Disney agree to form a filmmaking partnership under which Pixar makes the movies and Disney distributes them. 1990 .5 million. aimed at challenging the Wintel platform.0 is announced. Quadra 700 and Quadra 900 are introduced. PowerBook 100. the NeXTstation is released. While IBM was supposed to develop and Motorola produce the new CPU. 1987: Apple's 10th Anniversary. PowerBook 140. Classic.000 in advance. 250 MB HD. Microsoft agreed to continue developing Word and Excel for Macintosh.World’s Most Admired Company: Apple Inc. Mac Classic II.1999: Decline and i-Revolution 1990: Windows 3. Excel). FPU. March 17th. Apple looses all lawsuits over copyright infringements against Microsoft in the following years. Late 1985: Apple tries to make the Mac more attractive to small businesses by releasing the "Macintosh Office" featuring the LaserWriter and the AppleTalk networking technology. 10 technologies if Microsoft continues producing software for the Mac (Word. In return. The new platform is based on IBM's POWER1 CPU. The Mac IIfx. is founded by Steve Jobs. February 1989: Apple Corps sues Apple Computer accusing it of violating the terms of the agreement of 1981 by building computers with the capability of producing synthesized music. September 1986: The Apple IIGS is released selling for $999. Inc. Rand is being paid $100. 1991: Apple Computer. 1992: NeXTstep 3. June 1986: Jobs hires Paul Rand to design the NeXT logo.
August 2nd. Although highly anticipated by the press. Apple drops the Newton division only four years after the introduction of the first Newton Message Pad. (the name was changed from NeXT. who is now the "de facto" head of Apple. October 15th. He drops the hardware section of NeXT and announces that in future the NeXT Computer. July 9th.5. December 1996: Apple Computer Inc. April 1993: The first PowerPC (601) processor is released by Motorola running at 50 MHz.World’s Most Admired Company: Apple Inc. Inc. March 14th.5 released. The last NeXT co-founder resigns leaving Steve Jobs alone as head of NeXT Computer. February 1995: The PowerPC 603e is announced. Sculley remains chairman of Apple. a home multimedia system for gaming. 1994: Apple announces Pippin. 11 February 1993: Steve Jobs has to lay off half of the NeXT employees. to NeXT Computer. 1997: Gil Amelio was ousted as CEO of Apple by the board of directors after turning the company around from a multibillion loss to a $25 million dollar profit. The Twentieth Anniversary Macintosh is announced. 1994: Apple releases its first Power Macintosh desktop computers (6100. takes over NeXT Computer. Inc. Summer 1994: Apple starts licensing the Mac OS. announces at the 1997 Macworld Expo that Apple would be entering into partnership with Microsoft. learning and surfing the internet. 1993: Sculley resigns from Apple and becomes chairman and CEO of Spectrum. October 1996: System 7. for $430 million. June 1994: System 7. 1997: Mac OS 7. Inc. 1997: Steve Jobs.0. 1997: The Twentieth Anniversary Macintosh is released. August 24th. is going to focus on the development of operating systems. Rhapsody). Inc. August 6th. December 13th. June 1997: Gil Amelio announces a $740 million loss in the second quarter. Inc. 7100 and 8100). 1996: Apple's 20th Anniversary. the Newton's handwriting recognition fails to deliver the announced reliability. 1993: The court decides that Windows 2. January 26th. January 24th. Included .) June 1993: Michael Spindler replaces Sculley as CEO. 1993: Apple releases the first PDA (Newton Message Pad). 1997: Jobs returns to Apple due to the NeXT deal.5 released. March 1997: Bandai releases Pippin Atmark in Japan. May 1995: Disney releases Pixar's first movie 'Toy Story' April 1st.3 was covered by the 1985 deal between Apple and Microsoft. April 1997: Motorola introduces the PowerPC 603e with 300 MHz. July 1st.6 introduced. 66 MHz and 80 MHz. July 22nd. At Mac World Expo the new Mac OS strategies are announced (Mac OS 8. breaking the neck of the Newton PDA project already at its introduction. 1997: Mac OS 8 is released.
5 is released. July 1998: Apple announces its third profitable quarter ($101 million) in a row. Both become an instant success. April 14th. And if others are going to help us that's great. So are QuickTime 4 and Mac OS 8. It also helped re-introduce Apple to the media and public. 1997: The Power Macintosh G3 and The Apple Store are introduced at "Apple Event". further explaining Microsoft's plans for the software they were developing for Mac. 5 different colours) are released at the Mac World Expo in San Francisco. November 10th. January 7th. because we need all the help we can get. It is stopped due to the high losses of the Newton project (Apple spent over $500 million since the development of the first Newton started) and the thinning out of Apple's product line. If we want Microsoft Office on the Mac. 1999: The Power Macintosh G3 (Blue & White) and an upgraded iMac (266 MHz. Microsoft has to lose. we better treat the company that puts it out with a little bit of gratitude. it's our fault. So. and stating that he was very excited to be helping Apple return to success. June 1999: Apple releases a new PowerBook G3. October 15th. it's not somebody else's fault. we have to let go of a few things here. The new model is smaller and lighter than its predecessor. February 27th. 1998: The iMac is released and becomes the fastest selling PC in history moving about one million units each year. Mac OS X Server is introduced but it takes Apple until March to finally ship it. We have to let go of this notion that for Apple to win. 1997: Steve Jobs becomes CEO (interim) of Apple. September 16th. we like their software. May 1998: The iMac and the PowerBook G3 are announced. now running at 333 MHz. A 450 MHz configuration is released.000 times. After this. We have to embrace a notion that for Apple to win. 12 in this was a five-year commitment from Microsoft to release Microsoft Office for Macintosh as well a US$150 million investment in Apple. 1998: The Newton project is discontinued. It was also announced that Internet Explorer would be shipped as the default browser on the Macintosh. Microsoft chairman Bill Gates appeared at the expo on-screen. The 300 MHz model of the Power Macintosh G3 is discontinued. So I think that is a very important perspective. and if we screw up and we don't do a good job. Apple has to do a really good job. Apple also releases . the era of setting this up as a competition between Apple and Microsoft is over as far as I'm concerned.World’s Most Admired Company: Apple Inc. 1999: The third version of the iMac (Revision D) is released. August 1998: The iMac is pre-ordered over 150. Apple drops all not profitable divisions (amongst others printers and accessories). this is about Apple being able to make incredibly great contributions to the industry and to get healthy and prosper again. and announced the company's new emphasis on the design and aesthetics of its products.6. Steve Jobs said this to the audience at the expo: If we want to move forward and see Apple healthy and prospering again. January 5th. 1998: Apple officially returns to profitability with Steve Jobs' announcement of $47 million profit in the first quarter. This is about getting Apple healthy. 1998: Mac OS 8. August 15th.
encoding and converting MP3 files Apple offers an application called iTunes for free download at www. The iMac DV and DV Special Edition ship with a consumer version of Final Cut Pro called iMovie.2 billion in worldwide box office. This announcement causes a free fall of the Apple stocks by 45% from $53. iMac DV+. 1999: With the launch of 'Toy Story 2' Pixar can strengthen its position as the number one computer animation studio for full-length motion pictures in the world. iMac DV. featuring new services such as iTools.World’s Most Admired Company: Apple Inc. alround office software. 1999: Mac OS 9 is released. September 12th.000 times. December 5th.apple. . It becomes available at the Apple Store for $30 in English. iMac DV SE) in new colours. 2000. September 29th.50 to $29. and iReview. Steve Jobs announces the all-new PowerBook G4. 'Toy Story 2' and 'A Bug's Life' generated approx. Furthermore. 2000: Apple announces a correction for its predicted earnings in quarter four 2000. the all new PowerMac G4 Cube and the dual-PowerMac G4 (up to two 500 MHz PPC G4 processors) with Gigabit-Ethernet (1000 MBits) networking card. for playing. whose case is made from pure titanium and a faster Power Mac G4 with built-in CD-RW or DVD-RW drive. 2000: At Apple Expo 2000 in Paris a new iBook revision is introduced. Instead of predicted $165 million profits only $110 million were made. Therefore it is classified as a weapon by the US government. Its video capturing is optimized for the use with the new FireWire port on the PowerMacs. November 5th. Furthermore. 2000: Mac OS X is announced at the Mac World Expo in San Francisco. This is the first quarterly loss for Apple in three years. $1. German and French. a free web space service for Apple Macintosh users. 2000: The PowerBook G3 (FireWire). 1999: The iBook is pre-ordered over 140. Apple introduces new iMacs (iMac. Mac OS X features Apple's new "Aqua"-desktop. August 31st. Further. 1999: Apple introduces the iBook at the Mac World Expo in New York. 2000: Apple announces a $233 million profit in its third quarter of 2000. The G4 processor with 500 MHz is able to perform over 1 billion float comma calculations per second. 13 Final Cut Pro. February 16th. October 5th. 2000: Apple announces an estimated loss of $259 million for the first quarter of 2001 which ends on December 30th. 2000 – Present January 6th. 2000: At Mac World Expo in New York. July 19th. September 30th. Apple releases AppleWorks 6. iBook Special Edition and the faster Power Macintosh G4 (500 MHz) are released at Mac World Expo in Tokyo. July 21st. Apple's website is completely redesigned. 1999: The iMac is face lifted and now running at 350 MHz and 400 MHz and shipping with DVD-ROM drive in some configurations. Steve Jobs becomes CEO of Apple again (no longer interim CEO). For DVD authoring Apple also releases DVD Studio Pro and iDVD. 2001: At Mac World Expo in San Francisco. It comes with several new features among other things Sherlock 2. Mac OS X Public beta is released.13 over night. Steve Jobs introduces the Super Computer Power Macintosh G4 at Seybold conference in San Francisco. professional video editing software.com. Overall 'Toy Story'. January 9th. April 19th.
2001: Apple reports a profit of $66 million in quarter 4 2001. Furthermore. The Cube line did not sell well since its introduction in July 2000. 2001: Apple releases the new iBook. With clock speeds up to 867 MHz it has the ability to perform up to 12 gigaflops (dual 800MHz model). Apple introduces an upgraded Power Macintosh G4 Cube. April 18th. October 17th.. Apple offers hardware and software products for Macintosh.and hardware. Furthermore Apple releases WebObjects 5. February 22nd. Ohio. now running at 550 and 667 MHz. a premiere tool for creating web applications. By buying Power School Inc. 2001: Apple reports a profit of $61 million for quarter 3 2001. Power School Inc. September 25th. .1. May 1st. By opening an own retail chain. Furthermore. Apple opens its seventh Apple Store in Columbus.World’s Most Admired Company: Apple Inc. October 16th. Apple releases its new Power Macintosh G4 computers. DVD playback and has new interface (Aqua) features. 2001: Apple opens its first own retail stores. 2001: At Mac World Expo in New York. Apple announces that it has shipped its 5 millionth iMac making it the most successful personal computer ever. 2001: At WWDC 2001. tutorial lessons and demonstrations of Apple soft. Furthermore. Located near Los Angeles and Washington D. 2001: Apple acquires Power School Inc. Furthermore. May 19th. the new 17" flat-panel Studio Display and the upgraded Power Macintosh G4 Server with up to two 533 MHz G4 processors. 2001: Apple releases the long awaited upgrade to Mac OS X.0 is officially released.1 runs much faster than previous versions of Mac OS X. 2001: At Mac World Expo in Tokyo. built-in digital amplifier and headphones.C. supports CD burning. March 24th. Apple speed bumps the iMac and announces the release of Mac OS X 10.0. 2001: Apple announces a quarterly profit of $43 million with Mac OS X generating $19 million in sales. May 21st.4.000 MP3 songs). October 23rd. July 18th. July 17th. Mac OS X 10.. Apple releases Mac OS X ServerV10. 2001: A speed bumped PowerBook G4 is released. Furthermore. September 7th. 2001: Steve Jobs introduces the iPod. March 14th. Apple reveals its new iMac with builtin CD-RW drive. a forum for exchanging experiences with Macs. Apple tries to attract more customers to the Power Mac G4 Cube platform. Steve Jobs also announces as final (and official) release date of Mac OS X the 24th of March 2001. Apple announces that Mac OS X will ship with every Mac sold. Additionally Apple releases iTunes 2 which is required for transferring MP3 files from Mac to iPod.1 is released as well as an update for Mac OS 9. Apple wants to double its market share of currently 5%. offers data management software for schools. 2" backlight LCD display. 14 Mac OS 9. Power Macintosh G4 Sever for operating the Power School software and AirPort wireless networking. Until end of 2001 Apple opens another 25 stores across the US. Apple is able to offer complete integrated systems for schools: iMacs for pupils.1 (Puma) in September. for US$ 62 million in Apple stock. 2001: Mac OS X 10. Apple releases a 600 MHz iBook and the dual 800 MHz PowerMac G4Server. a portable hard-disk MP3 player with 5 GB capacity (holding up to 1. 2001: Apple releases the new Power Macintosh G4 Server running at 733MHz. By offering a configuration with built-in CD-RW drive and by lowering the price. Furthermore. Power Macintosh computers for teachers.
is Pixar's fourth full-length animated motion picture. November 13th. 2002: At Mac World Expo. but will become available to everybody. January 7th. iDVD 3. 2001: Apple releases Final Cut Pro 3 and Mac OS 9. Apple announces a price-cut for its 15" iMac LCD model and a speed bump of the eMac. 2002: Apple announces that the eMac will no longer be limited to the educational market.2. iTunes 3 and Mac OS X 10. During this quarter Apple shipped 746. 2002: Apple Computer Inc.2 Apple is going to charge full-price ($129). Keynote presentation software and Airport Extreme. 2001: iPod ships. March 21st." debuts on cinemas across the US. It now ships with two CPUs in all configurations and offers two bays for optical drives. the new Airport 2 Base Station features a WAN Ethernet card for DSL routing. and Ericsson announce that they have teamed up to develop a multimedia system for cell phones using Apple's QuickTime Streaming technology. March 14th. 2002: Apple releases upgraded iBooks. Apple. The top model runs at 1. Safari web browser. Final Cut Express.2.World’s Most Admired Company: Apple Inc. Apple releases a revision of the PowerBook G4.2. Apple releases a 12" and a 17" PowerBook G4. "Monsters Inc. Apple announces the all-new LCD iMac with PPC G4 CPU. 2002: Apple releases the eMac." generates $63. 14" iBook and iPhoto. Furthermore.48 million at the box office. 2002: Apple reports a profit of $38 million in quarter one 2002. an all-in-one computer especially designed for the education market. . 2002: Apple releases a new revision of the PowerMac G4 line. November 6th. Sun Microsystems Inc. 15 November 2nd. free photo editing software. now running at 700 MHz and shipping with ATI Mobility Radeon graphics card with 16 MB of VRAM. up to 50 connections and 128-bit encryption. July 17th. 2002: Apple announces Apple Remote Desktop for OS X. January 7th. October 16th. Apple also announced that all forthcoming products would no longer boot under Mac OS 9. iMovie 3. On its first weekend in cinemas "Monsters Inc. 2002: Apple speed bumps the iBook (up to 800 MHz) and releases the new PowerBook G4 with SuperDrive (DVD-R/CD-RW) running at 1 GHz. iPhoto 2. August 13th. Apple releases a 17" iMac configuration. November 10th. June 4th. December 4th. 2001: "Monsters Inc.000 Macs. It is speed bumped to up to 800 MHz and now features a DVI port. 2002: At Mac World Expo in Tokyo Apple releases an upgraded iPod and a 23" Cinema Display and announces Bluetooth support for Mac OS X which is going to be available in April. The line is speed bumped to up to 1 GHz with 2 MB DDR RAM L3 cache. May 20th. Furthermore. 2001: Airport 2 is released featuring Windows PC support. 2002: Apple releases an updated PowerMac G4.25 GHz. 20 GB iPod. It ships with a 17" flat CRT display and 700 MHz G4 processor. April 29th. 2002: Apple announces a loss of $45 million in the fourth quarter of 2002 mainly because of low sale numbers of the PowerMac and PowerBook line. 2003: At Mac World Expo in San Francisco.. January 28th. For Mac OS X 10. February 12th. January 16th. 2002: At Mac World Expo in New York. Furthermore.
Apple introduces the 20" Cinema Display selling for $1. Steve Jobs started this year's keynote speech with the famous '1984' ad. January 30th. It now features USB 2. Apple makes voice recording available for the iPod. November 18th. 16 January 28th. Apple also releases iTunes 4. Apple also announces that it has sold over 10. Apple announces and releases Safari 1.33 GHz and Xserve RAID a RAID system with up to 2. April 28th. Steve Jobs announces AirPort Express.25 GHz and has a system bus of 167 MHz.000.3 Panther is previewed. Furthermore. 2003: At WWDC Mac OS X 10. 2003: At Apple Expo in Paris. 2003: Apple Corps/Records sues Apple Computer (again) over the use of the name Apple in conjunction with the iTunes Music Store. February 10th.World’s Most Admired Company: Apple Inc. September 8th. 2003: At a special Apple Event Steve Jobs announces new iPods and iTunes 4. September 12th. iMovie. 4 GB capacity). featuring Bluetooth and FireWire 800. . a new consumer audio application called Garage Band. 2003: Apple announces the upgraded Xserve with up to 1. 2003: At a special Music Event Apple introduces iTunes 4. Apple introduces the new Power Macintosh G5. featuring new versions of iPhoto. which allows the user to download music from the internet.8 GHz PowerMac G5 and replaces it with a dual 1. iPod mini (smaller form factor. AirTunes allows streaming iTunes music to a HiFi wirelessly. Apple also releases iSight.0 and new iPod sizes. Apple introduces new PowerBook G4s in all sizes. September 16th. 2004: At D-Conference.6. 5 colours. a webcam especially designed for the use with iChat AV. 2003: Apple introduces a new iMac revision running at 1 GHz.8 GHz version. A new version of iChat is announced called iChat AV (audio & video) now featuring video conferencing and internet telephony. Furthermore. June 23rd. iDVD and the new Garage Band app. January 6th. 2004: At Mac World Expo in San Francisco. With the release of the new iBook G4.1 for Mac and Windows. April 13th.3 updates for its professional software.1. 2003: Apple introduces a new iMac model featuring USB 2. With the release of iPod Software 2. Apple discontinues the single 1. 2003: Apple introduces a 20-inch flat-panel iMac model. Apple also releases Mac OS X 10. 2003: Apple releases the eighth revision of the PowerMac G4 now running at up to 1.000 songs via iTunes Music Store making it a huge success. a slimmed down AirPort Base Station with support for AirTunes.42 GHz.52 TB HD capacities. the world's fastest personal computer. Final Cut Express 2 and iLife '04. 2003: Apple introduces the iBook G4. Apple also announces the Bluetooth-based Wireless Keyboard and Mouse. Apple moved its entire product line to either G4 or G5 processors. 2004: Apple releases an updated eMac. Apple announces new partnerships for the iTunes Music Store with AOL and Pepsi. The iBook was the last of Apple's products with PowerPC G3 processor. such as Final Cut Pro or Shake. 64 MB GeForce graphics card and Bluetooth and Airport Extreme support.299. October 22nd. making Apple's hugely successful iTunes Music Store available for the PC. 2004: Pixar announces that the partnership with Disney will end after the release of the last two co-production motion pictures 'The Incredibles‘ and 'Cars' in 2005. Furthermore. runs at 1.0. This January Apple celebrates the 20th anniversary of the Macintosh and in memory of this event.0. June 8th. October 16th. Apple introduces Xserve G5 with dual 2 GHz G5 processor. February 4th.
July 2005: Apple introduces the iBook G4 (Mid 2005) which was essentially a speed-bump of the existing iBook G4 (Late 2004) line. at the height of its market dominance. 2004: Apple releases new Apple Cinema Displays with sizes ranging to up to 30inch. 2004: Apple quietly releases revised PowerMac G5s. Announced on the last day of January in 2005. 2004: Apple announces that over 100 million songs were downloaded from the iTunes Music Store. the iPod (U2 Special Edition) which was identical to the iPod (Click Wheel) from a hardware standpoint. the Mac mini represented Apple's first real foray into the low-end consumer market. with the release of the iPod nano (Second Generation). Apple also announced the iPod with video which was the first iPod capable of displaying video. All models were discontinued in September 2006. June 28th.5-1. adding a colour screen and the functionality of the iPod colour. Also announced in January 2005 at MWSF. iPod mini (2nd generation) was also released by Apple during this time. and was replaced in May 2006 by the MacBook. 2004: Apple introduces the new iMac G5. 2004: Apple's iTunes Music Store becomes available in Germany. October.67 GHz. due to the small number of songs that they could store. May 2005: Apple releases iMac G5 (Ambient Light Sensor) which was a modest improvement in speed and features of the original iMac G5. July 19th. January 2005: Apple announces at MWSF. and Apple's first monitor-less consumer Mac in more than six years. September 2005: Apple announces the iPod nano which represented a bold decision for Apple: to replace the best-selling iPod mini. April 2005: Apple releases Power Macintosh G5 and the eMac. October 2005: Apple announces the iMac (iSight) which was the first Mac to include an integrated iSight camera. . was essentially a speed-bump of the existing PowerBook G4 line. the PowerBook G4 (1. Apple also introduced with much fanfare in October 2004. colour screen product line. August 31st. a speed-bump of the existing iBook G4 line. Apple finally turned its attention to the low-end market. making it by far the most successful legal only music download service on the market. 17 June 9th. Apple had long publicly maintained that flash-based players were "throw away" devices. merging the existing iPod (click wheel) and iPod photo products into a single. With the release of the iPod shuffle. with modest feature improvements on the low and middle-end models. June 15th. The iBook G4 (Mid 2005) was the last Apple product to use the iBook name. the iPod shuffle represented Apple's first entry into the fractured market of low-end flash-based digital music players. with a brand-new. the only digital music market it had yet to dominate. 2004: Apple introduces the iBook G4. France and the UK. Apple also releases the iPod (colour U2 SE) replacing the previous iPod (U2 Special Edition). significantly different iPod model. 2004: Steve Jobs introduces the 4th generation iPod in a NewsWeek article. July 12th. June 2005: Apple introduces the iPod (colour).World’s Most Admired Company: Apple Inc.
and a dual layer SuperDrive. and was an odd upgrade: though it included faster RAM. May 2006: Announced in May 2006. and much in common under-the-hood with the Mac mini (Early 2006). Announced in September 2006. the iMac (Mid 2006) was released exclusively into the Education market as a replacement for the long out-of-date eMac (2005). most likely because a faster G4 processor would have run too hot. Announced in September 2006. the iMac (Early 2006) which was the first desktop Mac based on an Intel processor. higher screen resolution. April 2006: Announced in April 2006. the iPod nano (2nd Generation) revived the colour options previously available only for the discontinued iPod mini. the MacBook (Late 2006) was as speed bump of the original MacBook line to include faster Intel Core 2 Duo processors. the Mac Pro completed Apple‘s transition to Intel processors. Apart from this apple also announced the PowerMac G5 (late 2005) which was the first PowerMac to ship with dual-core PowerPC G5 processors. It was replaced in October 2006 by the Mac Book Pro (Late 2006). June 2006: Introduced in June 2006. brought the familiar red circle back to the iPod line. the MacBook Pro (17-inch) moved Apple's flagship notebook model to the Intel platform. the iMac (Late 2006) unified the iMac (Early 2006) and iMac (Mid 2006) lines in to a single product line. The MacBook replaced the existing 12. November 2006: Announced in November 2006. The MacBook Pro was also announced and was the first portable Mac to use Intel Processors. the Xserve (Late 2006) was the first new Xserve in over two years. the processor speed was left alone. August 2006: Announced at World Wide Developers Conference (WWDC) in August 2006. the iPod shuffle (2 nd Generation) was an even smaller than the original iPod shuffle. and replaced the Xserve G5. Announced in August 2006 but shipped in November. October 2006: The Mac mini (Late 2006) was a speed-bump to the previous Mac mini (Early 2006). 18 Apple introduced the PowerBook G4 (DL-SD) which would be the last Apple portable machine to carry the PowerBook name. September 2006: Announced in September 2006.and 14inch iBooks and 12-inch PowerBook model. U2 SE). January 2006: Apple announces alongside the MacBook Pro. July 2006: Announced in July 2006. the iPod (with video. replacing the PowerMac G5 (Late 2005) as Apple‘s professional desktop Mac.World’s Most Admired Company: Apple Inc. the MacBook Pro (Late 2006) was essentially a speed-bump of the MacBook Pro and MacBook Pro (17-inch) models to include faster Intel Core 2 Duo processors. . completing the transition of Apple's portable computers to Intel Processors. the Mac mini (Early 2006) which brought Intel processors to the Mac mini line. and the last professional Mac desktop to use PowerPC processors. Introduced in October 2006. February 2006: Apple announced in February 2006. upgrading the processor of all models to Intel Core 2 Duo and adding a 24 ‖ high-end model in the process.
the Mac Pro (Early 2008) was a speed (and core) bump of the Mac Pro. Prices and other specifications were unchanged.‖ Introduced in September 2007. Announced in January 2008. the iPhone marked Apple‘s entry into the cellular phone marketplace. Introduced in February 2008. February 2008: Introduced in February 2008. the iMac (Mid 2007) featured a striking new case design made clear reference to the recently released iPhone. June 2007: Announced in January 2007 and released the following June. and it used the same Operating System. May 2007: Announced in May 2007. Introduced in September 2007. January 2008: Announced in January 2008. the Xserve (Early 2008) replaced the Xserve (Late 2006). the MacBook Pro (Early 2008) was a speed-bump of the MacBook Pro (Mid 2007). the iPod touch was the iPhone without the phone (or the camera). the iPod nano (3rd Generation) was a radical departure in form factor from the previous model. September 2007: Introduced in September 2007. . larger hard drives.‖ the iPhone was the first Apple-branded consumer device to run on OS X. the MacBook Pro (Mid 2007) was a speed-bump of the MacBook Pro (Late 2006). the iMac (Mid 2007) was just a speed-bump of the iMac (Late 2006). but it also included a full case redesign. In order to accommodate a screen large enough to allow reasonable display of video. to include Intel Core 2 Duo processors. for which it garnered the nickname ―fat boy. the MacBook Air was the thinnest Apple laptop yet released. In other respects. November 2007: Introduced in November 2007.World’s Most Admired Company: Apple Inc. Described by Steve Jobs as ―a wide-screen iPod with hand controls… a revolutionary mobile phone… [And] a breakthrough Internet communications device. the Apple TV was apple‘s official first foray into the set-top market (Prototypes of a never-released PPC 603-based set top box from the late 1990s surface from time to time). the MacBook (Early 2008) offered a modest speed bump over the MacBook (Late 2007). The Mac mini (Mid 2007) was a speed-bump to the previous Mac mini (Late 2006). and slightly faster processors at the high end. April 2008: Released in April 2008. the iPod classic was part of a brand differentiation of the iPod line. 19 January 2007: Announced in January 2007 under the codename iTV and released two months later. the MacBook (Mid 2007) was as speed bump of the MacBook (Late 2006) line to include faster Intel Core 2 Duo processors. Announced in August 2007. Introduced in June 2007. August 2007: Under the hood. the MacBook (Late 2007) offered increased bus-speed and maximum RAM. and 1 GB of RAM. an upgraded graphics chipset. Announced in January 2008. the hardware was virtually identical to the iPhone. the iMac (Early 2008) was a speed-bump of the iMac (Mid 2007). it was shorter and wider than any previous iPod nano.
the MacBook Air (Late 2008) was no faster than its predecessor. Late 2008). the Mac mini (Early 2009) replaced the Mac mini (Mid 2007) which. Announced in January 2009. the iPod nano (4 th Generation) doubled the capacity of the previous model. With the click of a button (most controls were now integrated into the earphone cord). many had assumed that the Mac mini was no longer a platform Apple was interested in continuing to sell. and marked the return of the original nano form-factor. Announced in October 2008 and shipped in November. and playlist title were spoken aloud. the MacBook (Mid 2009) was a modest speed-bump of the existing MacBook (Early 2009). from a faster 1066 MHz bus. while maintaining the $249 price point of the low-end model. Introduced in September 2008. the MacBook Pro (17-inch. artist. Late 2008). however. the primary improvement of the iPod touch (2 nd Generation) over the original iPod touch was reduced pricing. early 2009) adopted the aluminium ―Unibody‖ case design of its smaller sibling. The MacBook (13-inch. It gained performance. Aluminium. the iPod classic (120 GB) split the difference between the previous 80GB and 160GB iPod classic models. Introduced in March of 2009. which allowed automatic generation of on-the-go playlists. In fact. the iPhone 3G had been widely anticipated for nearly the entire lifespan of its predecessor. October 2008: Announced in October 2008. March 2009: Introduced in March 2009. Introduced in March 2009.World’s Most Admired Company: Apple Inc. was overdue for a refresh. the iPhone 3GS included both specification and feature enhancements over its predecessor. the song title. The MacBook Pro (15-inch. The iPhone 3G included two prominent features that had been distinctly absent from the original iPhone —3G networking and built-in GPS. prior to the release of the Mac mini (Early 2009). a larger 6 MB on-chip L2 cache. Announced in October 2008. The Mac Pro (Early 2009) introduced Intel‘s Nehalem architecture to Apple‘s professional desktop line. Introduced in March 2009. January 2009: Introduced in January 2009. the iPod shuffle (3rd Generation) included Apple‘s new Voice Over feature. The MacBook (Early 2009) was a feature-bump of the existing low-end white MacBook model. Late 2008) featured a stunning case redesign. April 2009: Introduced in April 2009. the first in the 15-inch MacBook Pro (née PowerBook) line in more than five years. 20 June 2008: Released in June 2008. announced at the same time. June 2009: Introduced in June 2009. Late 2008) included many of the features of the higher-end MacBook Pro (15-inch. along with many of the same architectural improvements. the Xserve (Early 2009) replaced the Xserve (Early 2008). Announced in September 2008. It also included Apple ‘s ―Genius‖ playlist feature. and a faster graphics chipset. in terms of processor speed. the MacBook Pro (15-inch. Introduced in June 2009. though it included a few architectural improvements as well. . the iMac (Early 2009) was largely a speed-bump of the iMac (Early 2008). September 2008: Released in September 2008. the wildly successful iPhone. after 19 months. the wildly successful iPhone 3G.
Mid 2009) and the MacBook Pro (17-inch. 2 GB of RAM. making the claim that it would be better at many tasks than either smart phones or traditional laptops. the MacBook (Late 2009) was a significant improvement on the MacBook (Mid 2009) that it replaced.26 GHz dual-core processor. the iPod classic (Late 2009) replaced the iPod classic (120 GB). May 2010: Introduced quietly in May 2010. Mid 2009). the MacBook (Mid 2010) replaced the MacBook (Late 2009). the MacBook Pro (17-inch. Introduced in October of 2009. Also introduced in April 2010. the iPod nano (5th Generation) improved on the iPod nano (4th Generation) not by increasing capacity. October 2009: Introduced in October 2009. the Mac mini (Late 2009) replaced the Mac mini (Early 2009) with two faster configurations. the MacBook Pro (13-inch. 4 GB of RAM. released only five months before. Introduced in June 2009. the iPhone 4 replaced the iPhone 3GS. Late 2008).53 GHz processor. but by adding a variety of new features. Mid 2009). Additionally. The iPad included specially redesigned versions of the standard suite of iPhone applications.and mid-range models. Mid 2010) and the MacBook Pro (17-inch. The MacBook Pro (15-inch. Mid 2009) was primarily a speed-bump of the The MacBook Pro (15-inch. Mid 2010) was primarily a speed-bump of the The MacBook Pro (15-inch. The MacBook Pro (15-inch. Improvements included a faster processor and graphics chipset. June 2010: Introduced in June 2010. iLife suite of .World’s Most Admired Company: Apple Inc. The $599 model included a 2. Introduced in October 2009. the Mac mini (Server. increasing capacity to 160 GB. Early 2009). Introduced in September 2009. Apple chose to ―upgrade‖ the name to include Pro because of several key improvements. the iMac (Late 2009) models had larger screens and faster processors than the previous iMac (Early 2009) line. and a 160 GB hard drive. January 2010: Apple announced the iPad one of the most widely anticipated Apple device ever. the MacBook Pro (13-inch. October 2010: In October 2010. Apple shares hit an all-time high. Mid 2009) was a speed-bump of the MacBook Pro (17-inch. and larger hard disks for the low. September 2009: Introduced in September 2009. felt to be professional-level features. and a 320 GB hard drive. on October 20. Introduced in June 2009. Late 2009) come with an unlimited license for Max OS X Server Slow Leopard. rebuilt from scratch to take advantage of the increased processing power and screen real estate. Late 2008). 21 Introduced in June 2009. Mid 2009) replaced the MacBook (13inch. the iPod touch (Late 2009) was faster and had doubled the capacity of the iPod touch (2nd Generation) that it replaced. eclipsing $300. Mid 2010) replaced the MacBook Pro (13-inch. Apple positioned the iPad as the first device in an entirely new market segment. Apple updated their MacBook Air laptop. the MacBook Air (Mid 2009) represented both a speed-bump and a cost reduction of the MacBook Air (Late 2008). Also introduced in October of 2009. Introduced in June 2009. Aluminium. April 2010: Introduced in April 2010. Introduced in September 2009. while the $799 model shipped with a 2. Improvements included faster processors. and included the same Apple-designed A4 processor found in the iPad. at the same $249 price-point. improved graphics chipsets.
ensuring flexibility in response to an increasingly demanding marketplace. July 2011: due to the debt-ceiling crisis. a digital software distribution platform. Eddy Cue – Senior Vice President (Internet Software & Services): Eddy Cue is Apple‘s senior vice president of Internet Software and Services. 2011: On January 6. Then chief operating officer Timothy D. reporting to CEO Tim Cook. and unveiled Mac OS X Lion. the company opened their Mac App Store. and services and support in all markets and countries. Cook took up Jobs‘ day-to-day operations at Apple. January 6. Andrea Jung and Arthur D. Prior to joining Apple.World’s Most Admired Company: Apple Inc. including end -to-end management of Apple‘s supply chain. and a Bachelor of Science degree in Industrial Engineering from Auburn University. He also headed Apple‘s Macintosh division and played a key role in the continued development of strategic reseller and supplier relationships. although Jobs would still remain ―involved in major strategic decisions for the company. Apple did not have a chairman and instead had two co-lead directors. files and software—iCloud. Previous to his work at Compaq. .B. from Duke University. He has been replaced by long time Chief Operating Officer Tim Cook. where he was a Fuqua Scholar. 2011: An internal Apple memo from Jobs announced that he will once again take a medical leave of absence. August 24. 2011: Steve Jobs resigns as the CEO of Apple. for an indefinite period. 2011. 22 applications. photos. ‖ June 2011: Apple unveiled its new online storage and syncing service for music. and Jobs is now Apple‘s chairman. to allow him to focus on his health. Apple‘s financial reserves were greater than those of the US Government. the latest instalment in their Mac OS X operating system. Eddy oversees Apple‘s industry-leading content stores including the iTunes Store. as well as iAd and Apple ‘s innovative iCloud services. who continue with those titles. Tim was the chief operating officer of the Reseller Division at Intelligent Electronics. similar to the existing iOS App Store. Tim was vice president of Corporate Materials for Compaq and was responsible for procuring and managing Compaq‘s entire product inventory. January 17. Prior to this. most recently as director of North American Fulfilment where he led manufacturing and distribution functions for IBM‘s Personal Computer Company in North and Latin America. Tim also spent 12 years with IBM.A. sales activities. Levinson. Tim earned an M. Corporate Management Executives Profile Tim Cook – CEO: Tim Cook is the CEO of Apple and serves on its Board of Directors. Before being named CEO in August 2011. the revolutionary App Store and the iBookstore. Tim was Apple‘s Chief Operating Officer and was responsible for all of the company‘s worldwide sales and operations.
Reporting directly to the CEO. Recognized with numerous design awards. In 2003 he was named Designer of the Year by the Design Museum London and awarded the title Royal Designer for Industry by The Royal Society of Arts. Apple products are featured in the permanent collections of museums worldwide including MOMA in New York and the Pompidou in Paris. applications. as well as the addition of other key brands to the store‘s selection. Since 1996 he has been responsible for leading a design team widely regarded as one of the world‘s best. Eddy played a major role in creating the Apple online store in 1998. Forstall joined Apple in 1997 and is one of the original architects of Mac OS X and its Aqua user interface. . from Harvard and his Bachelor of Arts in Economics from Stanford University. he was a successful manager of software engineering and customer support teams. frameworks and th e operating system. Scott Forstall – Senior Vice President (iOS Software): Scott Forstall is senior vice president of iPhone Software at Apple. Under Ron‘s leadership. Forstall leads the team responsible for delivering the software at the heart of Apple‘s revolutionary iPhone including the user interface.B. He led the team responsible for launching the Michael Graves exclusive line of products. Reporting directly to the CEO. He also played a key role in developing Apple ‘s awardwinning iLife suite of applications. Ron Johnson – Senior Vice President (Retail): Ron Johnson joined Apple as senior vice president in January 2000. Forstall received both a Bachelor of Science in Symbolic Systems and a Master of Science in Computer Science from Stanford University. Apple has opened over 200 stores to date. most recently as Vice President of Merchandising for Target Stores. Eddy earned a bachelor‘s degree in Computer Science and Economics from Duke University. marketing and merchandising. most notably Mac OS X Leopard. the iTunes Music Store in 2003 and the App Store in 2008. In this capacity.A. playing a key role in developing new initiatives for branding. Johnson leads Apple‘s retail strategy and is responsible for its overall execution and performance. Johnson held various management positions at the Target Corporation. Johnson presided over a successful period of growth at Target. Prior to Apple he worked at NeXT developing core technologies. Before joining Apple. Johnson received his M. reporting directly to the CEO.World’s Most Admired Company: Apple Inc. In his early years at Apple. Jonathan Ive – Senior Vice President (Industrial Design): London born designer Jonathan Ive is the senior vice president of Industrial Design at Apple. 23 He is a 22-year Apple veteran and leads a large organization of amazing people. Ive holds a Bachelor of Arts and an honorary doctorate from Newcastle Polytechnic. Johnson has over 20 years of experience in retail and merchandising as well as a strong track record for delivering consistent year over year growth for billion-dollar companies. He was responsible for several releases of the operating system.
In that capacity. delivering breakthrough products such as the iMac. information systems. Mansfield was a senior director at SGI. which Apple acquired in 1999. Schiller – Senior Vice President (Worldwide Product Marketing): Philip Schiller is Apple‘s senior vice president of Worldwide Product Marketing and reports to Apple‘s CEO. Oppenheimer received a bachelor‘s degree from California Polytechnic University. Previously. MA. Prior to joining ADP. Oppenheimer joined Apple from Automatic Data Processing (ADP). internal audit and facilities functions. Schiller has over twenty four years of marketing and management experience including seventeen years at Apple in various marketing management positions. Mansfield joined Apple in 1999 and oversees the team that has delivered dozens of breakthrough Mac products including the MacBook Air and the all-in-one iMac line. responsible for the development of various microprocessor designs. investor relations. Xserve. where he was CFO of one of the four strategic business units. MIS. Mansfield was vice president of Engineering at Raycer Graphics. San Luis Obispo and an M. Airport. treasury. In his capacity as CFO. iPod and iPhone.A. CA. administration and the equipment leasing portfolio. Schiller is a member of Apple‘s Executive Team and is responsible for the company‘s Product Marketing. Safari. AppleTV. Oppenheimer started with Apple in 1996 as controller for the Americas. Since rejoining Apple in April 1997. Mac OS X. telecommunications. from the University of Santa Clara. and as a Programmer and Systems Analyst at Massachusetts General Hospital in Boston. 24 Bob Mansfield – Senior Vice President (Mac Hardware Engineering): Bob Mansfield is senior vice president of Macintosh Hardware Engineering reporting to the CEO. he had responsibility for finance. CA. as an Information Technology Manager at Nolan. Norton & Company of Lexington. transportation and banking industries. Schiller has helped the company return to its role as a technology innovator. both with honors. tax. Developer Relations. of San Francisco. Inc. MA.B. and in 1997 was promoted to vice president and Worldwide Sales controller and then to corporate controller. Mansfield earned a BSEE degree from The University of Texas at Austin in 1982. Peter Oppenheimer – Senior Vice President and Chief Financial Officer: Peter Oppenheimer is Apple‘s senior vice president and Chief Financial Officer. He reports to the CEO and serves on the company‘s executive committee. Philip W. Inc. Schiller graduated with a Bachelor of Science degree in Biology from Boston College in 1982. and Business Marketing programs. Prior to joining Apple. Schiller served as Vice President of Product Marketing at Macromedia.World’s Most Admired Company: Apple Inc. as Director of Product Marketing at FirePower Systems. Oppenheimer spent six years in the Information Technology Consulting Practice with Coopers and Lybrand where he managed financial and systems engagements for clients in the insurance. . Prior to Apple. Oppenheimer oversees the controller. MacBook. of Menlo Park.
reporting to the CEO. He was admitted to the California Bar in 1986 and to the Washington D. Sewell was promoted to vice president and deputy general counsel. which he co-founded in 1976. 25 Bruce Sewell – Senior Vice President and General Counsel: Bruce Sewell is Apple‘s general counsel and senior vice president of Legal and Government Affairs. He joined Intel in 1995 as a senior attorney assigned to counsel various business groups in areas such as antitrust compliance. litigation and securities compliance.. Prior to Apple. At Intel. he was responsible for leading all of Intel‘s legal. managing Intel‘s litigation portfolio. intellectual property. Bar in 1987. In 2007.: He joined Apple in July 1983 as vice president of marketing and added the title of vice president of sales in January 1984. The Incredibles. managing attorneys and policy professionals located in over 30 countries around the world.C. In September 1984. corporate affairs and corporate social responsibility programs. He is also admitted to practice before the United States Court of Appeals for the Federal Circuit. Sewell serves on the company‘s executive team and oversees all legal matters. Apple recently introduced iPad 2 which is defining the future of mobile media and computing devices.C. reporting to Apple‘s CEO. and a Bachelor of Science degree from the University of Lancaster. and still lives there with his family. Prior to joining Intel. Pixar merged with The Walt Disney Company in 2006 and Steve now serves on Disney‘s board of directors. Cars and Ratatouille. Jeff Williams – Senior Vice President (Operations): Jeff Williams is Apple‘s senior vice president of Operations. Jeff leads a team of people around the world responsible for end-to-end supply chain management and dedicated to ensuring that Apple products meet the highest standards of quality. which created some of the most successful and beloved animated films of all time including Toy Story. and he has led worldwide operations for iPod and iPhone since that time. Steve grew up in the apricot orchards which later became known as Silicon Valley. A Bug‘s Life. Sewell was a partner in the litigation firm of Brown & Bain P. including corporate governance. In 2001. as well as government affairs. Jeff played a significant role in Apple‘s entry into the mobile phone market with the launch of the iPhone.D. Finding Nemo. its family of iPod media players and iTunes media store. Board of Directors Steve Jobs – Chairman of the Board: Steve Jobs is the Chairman of the Board of Apple. Bill Campbell – Chairman and former CEO of Intuit Corp. Sewell received his J. He holds a bachelor‘s degree in Mechanical Engineering from North Carolina State University and an MBA from Duke University. from George Washington University in 1986. Jeff joined Apple in 1998 as head of worldwide procurement and in 2004 he was named vice president of Operations. licensing and intellectual property.World’s Most Admired Company: Apple Inc. in 1979. and its Mac computers and iLife and iWork application suites. in the United Kingdom. and handled corporate transactions including M&A activities. Inc. Steve also co-founded and was the CEO of Pixar Animation Studios. Apple is leading the consumer technology world with its revolutionary iPhone and App Store. Jeff worked for the IBM Corporation from 1985 to 1998 in a number of operations and engineering roles. Sewell joined Apple from Intel Corporation in September 2009. Monsters. his duties were expanded to .
A. in engineering and has been involved in the development of some very sophisticated technology. Crew: Millard ―Mickey‖ S. and former chief executive officer (1995 to 2009). presidential election.. Sugar. and a senior adviser to Google. Ayres and the Broad Institute. August 17. In the mid-1970s. a member of the Board of Directors of Apple Inc. and Macy‘s. Inc. Inc. she was president and chief operating officer over all business units of Avon worldwide. 26 include distribution. Levinson is also a member of Genentech‘s Scientific Research Board. She joined Apple‘s board of directors on 7 January 2008. Crew Group and formerly the CEO of Gap Inc. In June 1985. Drexler was a merchandising vice-president at Abraham & Straus in Brooklyn.. – Former Chairman and CEO of Northrop Grumman: Dr. since 1999. Campbell was named group executive of the United States and has served on its board of directors since August 1997. former Chairman of the Board and CEO of Northrop Grumman Corporation. Prior to this.. Campbell holds a bachelor‘s degree in economics and a master‘s degree from Columbia University. Ron has a Ph. . Drexler (b. City College of New York. 2010. He was the Democratic Party‘s nominee for President in the 2000 U. He is a founder and current chair of the Alliance for Climate Protection. Tim Cook – CEO Apple: Please refer to Executives profile. Ph. NGM Biopharmaceuticals.D. He studied at the Bronx High School of Science. D.World’s Most Admired Company: Apple Inc. Millard Drexler – Chairman and CEO of J.B. Levinson is a director of Apple. He later received a M. He has also worked at Ann Taylor. and University of Buffalo. 1944) is the current chairman and CEO of J. Ronald D. Levinson – Chairman Genentech: Arthur D. Jr. Bloomingdale‘s.. Albert Gore Jr. – Former Vice President of the United States: Albert Gore. served as the 45th Vice President of the United States (1993–2001). Inc. Sugar serves as the Chair of the Audit and Finance Committee. the co-founder and chair of Current TV. Dr. service and support when he was promoted to executive vice president. He has been a director at Apple Inc. which serves as an advisory group to the company regarding its research and early development projects. Sugar.S. Levinson is the chairman of Genentech (1999 to present). under President Bill Clinton. was appointed to Apple‘s Board of Directors on November 17. New York. from Boston University Graduate School of Management. Arthur D. Ronald D. the co-founder and chair of Generation Investment Management. promoted to the position in November 1999. Andrea Jung – Chairman and CEO of Avon Products: Jung is chairman of the board and chief executive officer of Avon Products.
they raised $1300 and assembled their first prototypes in Jobs bedroom.2 Billion in 2009. . personality and intellect. With these profits and Apple's constant innovation. It was here they would form a strong friendship because they not only shared a passion for computers. user friendly and affordable. The great success of Apple can be easily understood by looking at its current standing as mentioned by fortune 500.Apple Itself Apple has to be one of the greatest success stories of all time. This marketing genius of Apple has seen this company outperform beyond the business world's expectations. the I-Phone. admiration and respect for each other‘s abilities. After selling a number of the machines Apple was established on April 1. The computers were hand built by Wozniak and first shown to the public at the Homebrew Computer club. 27 SUCCESS STORIES The biggest success -.2 Billion in 2007 followed by a profit of 11. what will they think of next? My bet is another great innovated product that we never thought we would want or need. It has become a product that defines one's identity in how they desire to be seen by society that is a person who is highly innovative. Apple effectively creates wants by their constant creative innovation and unique design which is stylish. While so many companies are struggling to break even in the current recession Apple is getting stronger by the day. 1976 and went public on December 12. but because they were both known as outcasts and for the first time they had a great understanding. They would begin the Apple project by selling some of their possessions: Wozniak's HP scientific calculator and Jobs' Volkswagen. When the project became too big for the bedroom they moved the project into Jobs family's garage. The last three years has seen Apple's profits soar. People can easily recognize an apple whether it's the I-Pod. This is pure marketing genius. That is more than a 100% growth in profit from 2007 to 2009. intelligent. it was on a huge wooden work bench that served as their first manufacturing base. stylish and apart of the in crowd. the Mac Air or the I-Pad.2 Billion in 2008 and most recently a profit of 17. take a look at these figures: A profit of 8. Wozniak had shown Jobs his simple built computer machine and this impressed Jobs to the point Jobs believed he could sell it for a profit.World’s Most Admired Company: Apple Inc. So the question is how has Apple been able to maintain its great success? Apple has maintained its great success with its ability to understand what the consumer wants before the consumer even knows what they want. They have also been able to create a brand in the high technology world just as Chanel has in the fashion world. It was in the summer of 1971 Wozniak 21 and Jobs 16 were introduced to each other by a mutual friend Bill Fernandez. but will end up on our wish list. The beginnings of Apple started with Wozniak assembling a simple built computer machine. 1980.
Apple Stats Nine key attributes of reputation Innovation People management Use of corporate assets Social responsibility Quality of management Financial soundness Long-term investment Quality of products/services Global competitiveness Industry rank 1 1 1 1 1 1 1 1 2 1. Wisconsin to Joanne Simpson and a Syrian father Abdulfattah Jandali (who became a political science professor). Wozniak and Jobs developed a system with a toy whistle available in the Cap‘n Crunch cereal box to make it possible to make free long distance telephone calls. He struck a friendship with fellow designer Steve Wozniak and attended meetings of the ―Homebrew Computer Club‖ with him. Santa Clara County. Paul and Clara Jobs of Mountain View. It had a wildly successful IPO. Steve Jobs Steve Jobs is the co-founder and CEO of Apple and formerly Pixar. and Wozniak. The writer Mona Simpson is Jobs‘ biological sister. in the Jobs family garage. Steve Jobs had a deep-seated interest in technology so he took up a job at Atari Inc. Steve Jobs was born in Green Bay. California then adopted him. Steve Jobs regularly makes most rosters of the rich and powerful. California and enrolled in Reed College in Portland. After saving up some money Steve Jobs took off for India in the search of enlightenment with his friend Dan Kottke. iPod and Pixar. Jobs is also known as the one man who could have upstaged Bill Gates. 2011). then 21. The reasons why he is on all power lists are. But instead of going back home he hung around college and took up the study of philosophy and foreign cultures.World’s Most Admired Company: Apple Inc. Oregon. Jobs. 26. Apple had already released three improved versions of the personal computer. Next. In 1976. In 1972. By 1980. $1.1. Apple. One semester later he had dropped out.66. Jobs graduated from Homestead High School in Cupertino. . The first personal computer was sold for $666. It is surprising for a guy who takes home an annual salary of U. But Jobs was as excited about innovation as Bill Gates was interested in making money. They sold items like a scientific calculator to raise the seed capital.S. 28 Apple stats courtesy (Fortune 500. They called off the amateur venture after someone told them of the possible legal consequences. which was a leading manufacturer of video games. Once he returned he convinced Wozniak to quit his job at Hewlett Packard and join him in his venture that concerned personal computers. founded Apple Computer Co.
A Bug‘s Life (1998). Jobs resigned as CEO of Apple in August 2011 and subsequently assumed the role of Chairman of the Board. Burn‘ campaign was another feather in its cap. The company was called NeXTStep and the new machine was called NeXT Computer. Steve Jobs decided that he wanted to change the hardware industry. Monsters. which was a digital jukebox. This venture has made him one of the most sought after men in Hollywood. He is without any doubts one of the most innovative and successful entrepreneur this world has ever seen and according to few Apple will never be the same without Jobs. Steve Jobs wanted another round of revolutionizing to do.World’s Most Admired Company: Apple Inc. (2001). As soon as he resigned he immersed himself in his brand new venture. Steve Jobs also started Pixar Inc. He also has a daughter. Apple has a great advertising track record and its ‗Rip. Steve Jobs lives with his wife.S. Mix. Tim Berners-Lee developed the original World Wide Web system at CERN on a NeXT machine. A million and a half iPods later. He introduced the iPod in 2003. Inc. PostScript. Jobs accepted the offer that Apple made him. and The Incredibles (2004). Finding Nemo (2003). which was successfully operated upon. $250 million into the company. Toy Story 2 (1999). Now the industry uses a Mac to make the music and an iPod to store it. the music industry still does not know whether this invention will save it or destroy it.. Post Pixar. and magneto-optical devices. This time it was the music industry. there was a cancerous tumour in his pancreas. 29 which made both founders millionaires many times over. A tiff with the Apple board and John Scully led to the resignation of Steve Jobs. Later he came up with iTunes. Bitterly disappointed with NeXTStep. and in 2009 he underwent a successful liver transplant. Lisa Jobs from a previous relationship. Jobs continued to struggle with his health. . In 2004. Laurene Powell and their three children in Silicon Valley. He ploughed in more than U. The machine was a commercial washout but it did help in object-oriented programming. Steve Jobs had managed to rope in John Scully of Pepsi to head the marketing function in Apple. which has gone on to produce animated movies such as Toy Story (1995).
30 A Pictorial Demonstration Proving Steve Jobs Necessary for Apple Inc. NOTE: The y-axis shows amount in billion ($) and the x-axis shows years.World’s Most Admired Company: Apple Inc. .
The all-in-one device has the form factor. and sold 3 million of the devices in 80 days. They started with the three years of experience designing and building the phones that redefined what a phone can do. Its size and weight falls between those of contemporary smartphones and laptop computers. and successor to the iPhone 3GS. in the United States. periodicals. at the WWDC 2010 held at the Moscone Center. primarily as a platform for audio-visual media including books. music.3 millimetres. such as a . the device has openly had its share of complaints. movies. and features to make even a nontechno geek drool.7 million iPhone 4‘s were sold in just first three days of its launch making it Apple‘s most successful product launch.2010) iPad & iPad 2: The iPad is a line of tablet computers designed. games. 1. consumption of media such as books and periodicals. Germany and Japan. and was released on June 24. and web content. developed and marketed by Apple Inc. more than 15 million iPads had been sold – selling more than all other tablet PCs combined since the iPad's release. the United Kingdom. San Francisco. 2010. music. Apple sold 14. movies. In 2011. iPhone 4 is the world‘s thinnest smartphone with just 9. 31 Apple’s Most Successful Products and Services iPhone 4: The iPhone 4 is a touchscreen smartphone developed by Apple Inc. During 2010. OS. It is the fourth generation of iPhone. iPhone: If there was any way a smartphone could be made smarter. 2010. Apple released the first iPad in April 2010. It was announced on June 7. When creating Apple iPhone 4 engineers and designers didn‘t start with a clean sheet of paper.8 million iPads worldwide. Undoubtedly.World’s Most Admired Company: Apple Inc. By the release of the iPad 2 in March 2011. Apple did so with the 2007 iPhone. (Moreira. France. representing 75 percent of tablet PC sales at the end of 2010. and games. It is particularly marketed for video calling (marketed by Apple as FaceTime). and for general web and e-mail access. it is expected to take 83 percent of the tablet computing market share in the United States.
the iPod touch arrived in 2007. Both the computer and the company were highly popularized in the same year with assistance from the legendary commercial that aired during Superbowl XVIII. iPod: The iPod has evolved over and over again. A server version has been available since 1999. iPods. a device unique for being thinner and lighter than almost any full-size consumer laptop of its day. One of the first consumer widescreen laptop. replacing the Sony Walkman as a household name synonymous with portable audio entertainment. and initially low memory specs. As of July 2011. At the latest. many incarnations. iTunes set the standard for purchasing digital entertainment. software. Apple had opened over 330 stores worldwide. as well as free workshops available to the public. version 7 still sets the standard in cross platform video playback and authoring capabilities. until its end in 1993. and all stores offer a Genius Bar for technical support and repairs. the Studio for training with Apple products. had been a laptop trendsetter since its inception. The stores sell Macintosh personal computers. a variation of the Unix based OS X has been Apple's OS since 2001. Taking over for OS 9. one of the company's early successes was the LaserWriter printer. Mac: In 1984 the first successful personal computer to offer a mouse and GUI found its way into many homes. Many stores feature a theatre for presentations and workshops.World’s Most Admired Company: Apple Inc. Based on the PostScript language. iPads. Regardless. iMac: The original iMac came in many different "flavours" (colours) in 1998. iPhones. Amazingly it remained in manufacturing with only slight modifications for nearly 20 years. and various models can still be found all over the public school system today. Apple LaserWriter: Although Apple isn't quite so well know today for printers as it is for iPhones. With the release of the 3GS model in 2009. The original iPod hit store shelves in 2001. PowerBook G4: The PowerBook.. Apple II: Introduced way back in 1977. the iPhone has maintained its status as one of the coolest hi-tech toys to have. iTunes: With a software debut in 2001 and an online store opening in 2003. it has been purchased by the masses. 32 carrier restriction. Many models later. the Apple II took the personal computer world by storm and put Apple on the map as a real computer company. As the successor to the Apple I. Quicktime: The world of digital multimedia entertainment was pioneered in 1991 with a piece of software called Quicktime. PRODUCTS and SERVICES (CURRENT) Apple Store: The Apple Store is a chain of retail stores owned and operated by Apple Inc. The all in one design was applauded. this computer appeared in many public school computer labs throughout the country. the LaserWriter would help set a new standard in desktop publishing. OS X: This OS is well known for replacing the "classic" Apple OS that was in existence since 1984. The computer was revolutionary even with only 128k and no hard drive. and other consumer electronics such as the Apple TV. building some market share for a small company named Apple Computer. making the great only greater. Those that existed before and came after still can't compete. in its many. third-party accessories. . dealing in computers and consumer electronics.
albeit not to the market share level it once had. the MacBook. In fact. The product line-up currently consists of the hard drive-based iPod Classic. it was released on June 24. the touchscreen iPod Touch. All of the models have been redesigned multiple times since their introduction. only to see it dissipate in the 1990s as the personal computer market shifted toward the "Wintel" platform: IBM PC compatible machines running MS-DOS and Microsoft Windows. reference. most vibrant. The first iPhone was unveiled by former Apple CEO Steve Jobs on January 9. including a virtual keyboard rather than a physical one. An iPhone can function as a video camera (video recording was not a standard feature until the iPhone 3GS was released). The most recent iPod redesigns were introduced on September 1. and celebrities. the compact iPod Nano. each accompanied by one of the four major releases of iOS (formerly iPhone OS). the Mac Pro tower graphics workstation. faster processor. while all other models use flash memory to enable their smaller size (the discontinued Mini used a Microdrive miniature hard drive). films. The first Macintosh was introduced on January 24. social networking. can send texts and receive visual voicemail. and released on June 29. Storage capacity varies by model. Apple consolidated its multiple consumer-level desktop models into the 1998 iMac all-in-one. 2001. The iPhone 3GS added a compass.World’s Most Admired Company: Apple Inc. These apps have diverse functions.000 "apps" approved by Apple. iPods can also serve as external data storage devices. The iPhone 4 has a rear facing camera (720p video) and a front facing camera (at a lower resolution) for FaceTime video calling and for use in other apps like Skype. 33 Mac: Mac. which launched in mid-2008 and now has over 425. The iPhone 3G added 3G cellular network capabilities and A-GPS location. education. The user interface is built around the device's multitouch screen. Current Mac systems are mainly targeted at the home. it was the first commercially successful personal computer to feature a mouse and a graphical user interface rather than a command-line interface. is a series of several lines of personal computers designed. The phone also featured a higher-resolution display. 2001. and creative professional markets. and the ultra-compact iPod Shuffle. security and advertising for television shows. As with many other digital music players. including video recording at 480p. The original iPhone was a GSM phone that established design precedents like screen size and button placement that have persisted through all models. with four times the pixel count of previous iPhone models. The company continued to have success through the second half of the 1980s. ranging from 2 GB for the iPod Shuffle to 160 GB for the iPod Classic. This proved to be a sales success and saw the Macintosh brand revitalized. and higher resolution camera. iPod: iPod is a line of portable media players created and marketed by Apple announced on October 23. 2010. .0. The 5th generation iPhone is expected to be globally released in 3rd quarter of 2011 in line with the release of iOS 5. 2007. The Retina display on iPhone 4 is the sharpest. and has both Wi-Fi and 3G connectivity. including games. 2010. Third-party as well as Apple application software is available from the App Store. the Apple operating system for handheld devices. and released on November 10. iPod Classic models store media on an internal hard drive. a camera phone. and marketed by Apple Inc. These include the descendants of the original iMac and the entry-level Mac mini desktop models. 2007. developed. Years later. a portable media player. and an Internet client with email and web browsing capabilities. 1984. MacBook Air and MacBook Pro laptops. iPhone: The iPhone is a line of Internet and multimedia-enabled smartphones marketed by Apple. GPS navigation. There are four generations of iPhone models. highest-resolution phone screen ever. the pixel density is so high that the human eye is unable to distinguish individual pixels.
(Hamilton. implemented strategies to fulfil these objectives. and professional software. compared to other tech powerhouses. which is close to the sum of the market cap of three of its closest rivals: Microsoft (~$200. and ensured that the right marketing. As such he should be above systems and structures. along with OS X.World’s Most Admired Company: Apple Inc. and has recently introduced its magical iPad which is defining the future of mobile media and computing devices. Apple doesn't simply make a statement. you‘ll notice that the Cupertino computer giant is currently valued at roughly $301 billion. the best personal computers in the world. It lives it by ensuring that its employees understand the vision and strive to reach it." Explanation of vision: Apple lives this vision through the technologies it develops for consumers and corporations.3 billion). and not subordinate to them.‖ Another mission statement that is attached with Apple as its mission statement is: "Apple is committed to bringing the best personal computing experience to students. It is. 35 sure but out of many available with the name of Apple‘s vision/mission statement few of them are as below: Mission Statement: As mentioned in Apple‘s investors website Apple‘s mission statement is (thus can be considered to be the most authentic): ―Apple designs Macs. 2011) Business Volume Current Standing According to techcrunch. Apple reinvented the mobile phone with its revolutionary iPhone and App Store. creative professionals and consumers around the world through its innovative hardware. software and internet offerings. a most excellent trend barometer and a simple way to compare valuations.8 billion) and Dell(~$29. It strives to make its customers masters of the products they have bought.3 billion). financial and operational structures are in place to apply the strategies. Hewlett-Packard (~$72.com. educators." Vision Statement: "Man is the creator of change in this world. iLife. It has put objectives in place to continuously move forward. It has put systems in place to enable smooth customer interaction. Apple leads the digital music revolution with its iPods and iTunes online store. Market cap is of course just one metric – and arguably not even the best one – to make comparisons between companies. nevertheless. iWork. . if you look at how Apple fares on the public markets today.
00 millions of USD and total liabilities (including short term and long term) are . are 106. – in Millions of USD Photo credit: Google Finance.758.World’s Most Admired Company: Apple Inc. According to the income statement of AAPL (stock registered name of Apple Inc.571. 2011. 36 Income Statement (Bar chart) of 13 weeks ending 25th July. total revenue generated by Apple Inc. in NASDAQ). – in Millions of USD (Quarterly Data) Photo credit: Google Finance. 2011. in the 13 weeks ending 25-06-2011 is 28. Balance Sheet (Quarterly Data) as of 25th July.00 millions of USD and similarly as of the same date total assets of Apple Inc.
23 billion. Total PCs shipped in the US were 17.2%) o South America – negligible market share. o North America – 10. Breaking it down. that results in two straight quarters of double digit growth in shipments in the US market. market. Gartner's thinking was that the latest hype around the iPad more than likely spurred on the sales for the quarter. Let‘s examine Apple‘s market share from as many dimensions as possible to get a clear picture. and Apple only lagged behind HP.4 million for the first quarter of 2010.9%. 2011. He says: Apple [AAPL] is on its way to becoming the world's dominant computer platform.415 millions of USD.5% market share.) These figures suggest that 10.com.9 percent of online users in North America are using Macs.2 percent of the U. which is a separate market (despite the tendency of IDC and Gartner to merge the two markets) then this figure can be raised. My Apple market share . That's because iPad sales are booming while Mac sales are growing at a rate that's far above the industry average.9% market share. for the threemonth quarter to start 2010.S.398 million Macs were shipped in the States. Macs made up 7.World’s Most Admired Company: Apple Inc. We‘ll begin with the global perspective. India 1. Market Share Realities: o o Apple‘s share of the Global PC Market is now just under 5%… (I) But if you disregard the business PC. if you include tablets. Here it is.S. Research firm Gartner said that Apple was the fifth-largest PC seller in the U. Apple is believed to be the largest technology firm in the world. Last year. As of September 2011. Acer and Toshiba.com suggests that Apple will take 78 % of world tablet market share in 2011. This is an increase of 30% over the previous year. Market Share As Apple Inc. so we can see the global picture.thevirtualcircle. o Africa – negligible market share. deals in number of products and the area it covers is massive therefore it is hard to give a complete picture of Apple‘s market share but a brief sketch has been mentioned below (as stated on different websites): When it comes to Apple iPad its share in worldwide market is 68. with annual revenues of more than $60 billion and with annual sales of $65. 2011) Quancast‘s Figure (as stated in www. (Evans .6% market share. (Oceania includes Australia and New Zealand) o Europe – 4. The figures and statements have been presented exactly the same way as it were presented in the website. My back-of-the-envelope calculation suggests the company will grab at least 20 percent of global PC sales this year. An estimated 1. On August 9. Dell. Today. Apple briefly surpassed ExxonMobil to become the world's most valuable company and surpassed them again the following day. emarketer.7% market share. o Asia – 2. (China 1. 37 37.3% (According to IDC). Jonny Evans predicts that by the end of 2011 Apple‘s share in PC market will be 20% of global sales. o Oceania – 8. which amounted in a 20.2 percent jump from the same time period in 2009. Apple is the largest publicly traded company in the world by market capitalization and the largest technology company in the world by revenue and profit. Quantcast provides a geographic breakdown.
Sony. but its products set high standards for the market. Apple‘s competition is coming from the likes of Amazon. almost intuitive. because of their strong investment in content.. According to Tim Bajarin. because Apple sells at a premium and has few low cost options. we see that IDC and Gartner estimate Apple‘s market share at 7. 2. so far we have only used figures based upon market share by units sold or units used.e. If we apply the same multipliers we did before then… Apple‘s share of the US Home PC Market = 7. For instance.(III) Notice that this figure is below the Quantcast figure measure of 10. it simply indicates that Apple‘s Macs don‘t get cast aside as frequently as PCs (the propensity to use the product is higher). The innovation. iPhone.6%…. development and the trendsetting technique that Apple has introduced in electronics world cannot be matched with any of other companies. 2011) o o COMPETITION When it comes to Apple‘s competitors I believe ther e is no one. Such a powerful loyalty means that Ample not only recruits new customers.5 = 9..4 x . Product development: Apple may not always invent the market. But. Brand loyalty: Brand is all-important. Design and utility: Sleek.World’s Most Admired Company: Apple Inc. 38 model suggests that only about 16% of Mac are bought by business. If we take that into account then we can offer the following figure: Apple‘s revenue share of the US Home PC Market = 9. 1.(II) o But if we focus on the US market where Apple has greatest impact and which leads all other markets in Apple adoption. Products are easy to use. and to some degree.3%…. they come back for more products and services from Apple. If you apply that ratio.9%. Products like iPad.4% (final quarter 2009). Another reality is that average revenue that Apple gets per unit is roughly double what other vendors get.84 x 1. and has a very loyal set of enthusiastic customers that advocate the brand. 4. But that measures what percentage is actually using Apple Macs.84 x 1. It doesn‘t measure who‘s buying what. Marketing: Clever and takes advantages of people's frustrations with other hardware.3 x2 = 18. not clunky. then… Apple‘s share of the Global Home PC Market = 5 x . Google.3%…. . If you do not agree with me I would suggest you to search for Apple‘s competitors on Google or anywhere else but you will hardly find any original Apple‘s compet itor. it retains them i. Apple is one of the most established and healthy IT brands in the World. but who‘s using what. Real Networks.5 = 6. the desktop computer is part of the screen. If we assume that both these estimates are reasonably accura te. and the company also has the opportunity to extend new products to them. the iPhone has very few buttons and feels nice in the hand. But I do not agree with his viewpoint. not a separate box with wires.(IV) (Quantcast. 3. iPod and services like iTunes and Apple stores have no competition at all and most importantly Apple is not a company that satisfies customer needs but it manufactures those products that become customers need.. Apple’s Strengths and HR Policy Strengths: Out of many strengths that Apple possesses few of them are.
Apple tells those interested in joining Apple on its HR website that: Don’t expect business as usual: Many big companies are about endless meetings. Employee benefits programs which include Health and life insurance Flexible Spending Accounts (for health care and dependent day care) Short.and long-term disability coverage Long-term care insurance 401(k) Plan with company match Employee Stock Purchase Plan 1. 4. Steve Jobs: Steve Jobs is the greatest innovator working in tech-land today. responsiveness. bring your ideas Apple works for providing its employees a best environment where they can work for bringing new things to this world. Leave your neckties. So we don‘t bother. Fortunately. (Burrows. Ensuring that employees are all times equipped with business awareness. Ensure proactive internal career progression‖ Apple wants to assure that by employing the best people. 5. 6. and innovation. and suits. Staff appraisals. We also have a shared obsession with getting every last detail right. . Fast. Apple‘s HR policy includes following main programs: o o o o o o o o Provides off-campus and on-campus jobs. Financial vitality: Despite recent market recession. 6. The establishment of trust and fairness between the employee and the company. 39 5. Financially rewarding employees for their performance. Brand name. efficiency. Performance improvement programs. 2. There‘s plenty o f open space — and open minds. Steve Jobs is known as a master of many things. Employee training programs. HR Policy: The workforce is the source of all value enhancing activities in regards to quality. executive parking spaces. Provides partnership program to ensure a diverse combination of its workforce with people from all over the world. innovation. massive bureaucracy. Employees should at all times strive for the highest quality in all they do. Apple‘s Human Resource Department has formulated its objectives in the following way: ―Provide the company with the necessary personnel to assure superior performance. This isn‘t your cushy corporate nine-to-fiver. it will constantly be inventing and manufacturing the best products. 3. Apple‘s reserves make it possible for them to come up with a bunch of world‘s greatest electronic items each year. from spotting technology trends to managing innovation to advertising to giving keynote speeches. Although he has recently resigned as Apple‘s CEO but still his name attached with Apple is one of Apple‘s biggest strengths.World’s Most Admired Company: Apple Inc. Prepared to be inspired: We‘ve got an environment where you can make things happen.2005) 7. collaboration and of course. We don‘t see what any of that has to do with great work.
In 2009. and every year since then. Apple has been working on ways to minimize the impact company and its products have on the environment. 8. Café featuring local. Recycling of material. Longer Lasting Products and accessories (including longer life batteries etc. . Currently. and embraced renewable energy in its facilities. Apple developed and formulated its first environmental policy in 1990. as its revenue grew 74 percent.).World’s Most Admired Company: Apple Inc. Apple took the unprecedented step of measuring and reporting its entire carbon footprint. Minimizing the impact of our growth: Even as Apple‘s growth continues to outpace that of the industry. Commuter programs. Apple continued to make its products more energy efficient. Important initiatives and programs stated by Apple on its official website include: A greener Apple Program. Keeping and publishing complete track of carbon footprint. Onsite fitness centre 14. 40 Financial education seminars Tuition assistance Paid vacations and holidays 10. And Apple is the only company in its industry that can claim that every product it sells not only meets but exceeds the strict energy guidelines of the ENERGY STAR specification. Product discounts 11. Wellness programs 13. 98 percent of Apple‘s total greenhouse gas emissions come from the products it delivers and its customers use. Starting in 2009. including free. Wi-Fi-equipped shuttle to Cupertino 15. Personal and family counselling 12. eliminated many toxic substances. Material efficiency. organic ingredients Apple and The Environment Environmental Progress A history of progress: For more than 20 years. Reduction of energy use in Apple facilities. Making products more energy efficient. 9. 7. Apple became the first company in its industry to report comprehensive calculations of its total carbon footprint — including environmental reports for every product — giving the public an opportunity to judge Apple‘s efforts and track its progress in detail. it remains committed to creating products that will have the least amount of impact on the environment. Reducing Packaging. its greenhouse gas emissions grew only 57 percent. Since 2008.
Photo credit: Apple Inc. . Apple estimates to have been responsible for 14. In 2010. transportation. Apple‘s revenue has increased by 74 % whereas carbon footprint has only increased by 57 %. and recycling of our products. Photo credit: Apple Inc.8 million metric tons of greenhouse gas emissions. 41 Facts and Figures: (As shared on Apple’s website) For 2010.World’s Most Admired Company: Apple Inc. The rest — 2 percent — come from our facilities. The vast majority of our carbon emissions come from the manufacturing. use.
Photo credit: Apple Inc. Apple's attention to product design has led to significant reductions in carbon emissions compared with previous-generation products — even though new products are more powerful than ever.World’s Most Admired Company: Apple Inc. 42 Photo credit: Apple Inc. .
Photo credit: Apple Inc. iPod. iPhone.World’s Most Admired Company: Apple Inc. Photo credit: Apple Inc. . 43 Our entire product line — Mac. iPad. and accessories — is free from many toxic materials used by others.
a year ago. But Jobs assured the market in the company's recent earnings report that Apple was still "firing on all cylinders. The company's blistering pace of new product releases has continued to set the bar high for tech companies across the board.World’s Most Admired Company: Apple Inc. 2011) . The iPad 2 was introduced in March." It certainly appears to be. Apple nearly doubled its quarterly profits vs. Criteria for Being Selected as World’s Most Admired Company Most Admired Top 50 rank: 1 Rank in Computers: 1 (Previous rank: 1) Overall score: 8. Apple tops Fortune's Most Admired list.16 Why it's admired For the fourth straight year. offering another option to consumers frustrated with dropped calls on AT&T. Apple took a stock hit when iconic CEO Steve Jobs announced in January that he'd be taking a second medical leave. marking the second generation of one of Apple's milestone product successes. two years after receiving a liver transplant during a six-month sabbatical. Another huge move by Apple was the announcement this January that the iPhone 4 would be available from Verizon. And Jobs made a surprise appearance at the launch. 44 Photo credit: Apple Inc. (Shelley.
(2006. Top 10 company mission statements in 2011. D.cfm?FaqSetID=6 Hamilton. Hyderabad. 45 References Apple and the environment. from http://drdianehamilton. J.com/environment/ A strategic analysis of Apple corporation. Retrieved September 18.World’s Most Admired Company: Apple Inc.com/17986/apple_to_dominate_pc_market_in_2011_estimate s_show Frequently asked questions. In Apple.engadget. 2011. In engadget. 2011. Retrieved September 18.). (2009). the bad. 2011.apple. 2011.apple. Retrieved September 18. Retrieved September 18. November 22). estimates show. from http://www.d. March 16).html Evans.com/2006/04/01/30-years-in-apple-products-the-good-the-bad-andthe-ugly/ Burrows. In Apple investor relations. Retrieved September 18. from http://investor.com/faq. January 13). and the ugly. Apple to dominate pc market in 2011. In Macrumors. from http://blogs. (2011.com/technology/ByteOfTheApple/blog/archives/2005/11/one_ of_apples_less_obvious_strengths. P. (2011. 2011.scribd. (2005. (2011). R. One of Apple's obvious strengths. India: Indian institute of planning and management.com/doc/11983566/A-Strategic-Analysis-of-Apple-Corporation Black. 2011. from http://www. April 1). (n. 30 years in Apple products: the good.com/2011/01/13/top-10company-mission-statements-in-2011/ . Retrieved September 17. from http://www.businessweek. from http://www.computerworld. Retrieved September 19. 2011. In Bloomberg Businessweek.wordpress.
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2011. from http://www.com . Retrieved September 18.d.com/person/steve-jobs Steve Jobs. Apple now worth as much as Microsoft. (n. from http://en. (2011. Apple's greatest strength and weakness: They are control freaks (aka beware proxies for success). from http://smoothspan. Retrieved September 16.World’s Most Admired Company: Apple Inc. Apple's market share in the pc world continues to surge.crunchbase. from http://www. In Maclife. April 15). HP And Dell … combined . B. 2011. from Google. Retrieved September 18.d. Retrieved September 19. R. M.html Tilmann. In Wikipedia. March 21). 2011.com/2011/06/13/apple-nearly-worth-more-than-microsoft-hp-and-dellcombined/ World‘s most admired companies.wikipedia.com/2011/01/13/apple-boosts-market-share-in-slumping-u-s-pcmarket/ Steve Jobs. Retrieved September 19.com/2007/09/28/apples-greateststrength-and-weakness-they-are-control-freaks-aka-beware-proxies-for-success/ Wauters. 2011.com/swot/apple-swot. June 15). Retrieved September 13. (n.). Retrieved September 18. (n.).).d. (n. September 28).macrumors. 2011. 2011. In Cnnmoney. In Techcrunch. from http://www. 2011.).maclife.theapplemuseum. Retrieved September 18.com/article/news/apples_market_share_pc_world_continues_surge Warfield. 2011. from http://techcrunch. (2010. In Crunchbase.wordpress.org/wiki/Steve_Jobs Swot analysis Apple. In Marketing teacher. In Smoothspan blog. 47 http://www. (2010. In The Apple museum.d. (2007. from http://marketingteacher.
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