SONY C O R PO R AT I O N Berrak Dogruer Mazen Ferzly Hiep Nguyen Douglas Roach Rafik Ward .

AGENDA • Company History • Founder : Akio Morita • Corporate Policy • Strategy & Organization • Current Initiatives .

First Japanese tape recorder • 1955 .Intro of Trinitron color TV – explosive growth • 1979 .First transistor radios • 1957 .Company History • 1946 .First pocket-sized radio • 1958 .Tokyo Telecom Engineering • 1950 ." meaning “little man”) • 1968 .Name change to Sony (from "sonus." and "sonny.Walkman personal stereo ." Latin for "sound.

Major Producer of computer disks/ floppies • 1988 .5 billion.JV with Philips (inventors of the CD) to make Super Audio CD • 1998 . • 1989 .Launched Wega flat-screen TV • 1999 .Bought Columbia Pictures for $4. Sun Microsystems to develop networked entertainment products • 1999 . • 1997 . • 1994 .Company History • 1980’s .Bought CBS Records for $2 billion.JV with Philips.Sony Playstation released to great success.Walkman with MP3 capabilities .

Company History • 2000 .JV Sakura Bank and JP Morgan Chase for online bank. .Restructured all entertainment units under Sony Broadband Entertainment • 2001 .Formed PlayStation.com – games/software online • 2000 .

including the Japan-U. • Co-chair of various conferences.S Business Council.Founder: Akio Morita • Groomed to take over 14-generation family Sake business • Strong entrepreneurial spirit: Tokyo Telecom Engineering • Revolutionary thinking: Brand is lifeblood of company success • Listed Sony on NYSE in 1970. and the World Economic Forum in Davos. rather than their prior academic background and history – a revolutionary concept for Japan. • 1966 “Never Mind School” emphasize the capabilities of individuals. . • Strong belief R&D leads to new ways to meet customer needs. The Trilateral Commission.

.S by playing leading roles in the Keidanren (Japan Federation of Economic Organizations). Economic Relations Group.Founder: Akio Morita • Instrumental in easing trade friction with the U. • 1998 . Akio Morita: The Sony man who put Japan on the corporate map passed away in October 1999.the only Asian member on its list.Morita chosen as one of Time magazine’s 20 most influential business people of the 20th century . the Japan-U.S.

Procurement Policies Reflect Corporate Policy • Open Doors and Fairness • Quality and Competitive / Reasonable Price • Delivery Assurance and Services • Optimum Procurement • Technology Development • Suppliers' Management .

production. distribution.Strategy and Organization • Continue to focus on communications and home electric appliances. but also content and services • Vertically integrated business • Vision is to become a broadband entertainment company • CEO Idei Nobuyuki wants Sony to be wherever people gather (Internet) • Product-Market Strategy: Apply IT to product design. and sales .

: Columbia Records. • Sony Computer Entertainment: •Hardware and related software • Sony Music Entertainment: •Sony Music Entertainment Inc.Sony Business Units • Electronics: •Audio. and Sony Music Nashville •Sony Music Entertainment Japan: Sony Records and Epic Records .Sony Disc Manufacturing. Sony Discos. Sony Classical.Video. Televisions Information and Communications.

acquisition and distribution • • • television – programming. . Ltd. Inc.Sony Business Units • Sony Pictures Entertainment – • motion picture . acquisition and distribution home video . Sony Trading International Corporation Sony Broadcast Media Co. U.S.production. and Germany.. production. • Other local entertainment businesses in Japan.acquisition and distribution television broadcasting • operation of studio facilities Blue Streak Wheel of Fortune Big Daddy • • Sony Life Insurance Other: • • • Sony Finance International.

074 63.Sony Business Units Region Japan US Europe Other Regions Total $ (Millions) 20.124 13.012 19.082 % of Total 32 30 22 16 100 .872 10.

and CD-Roms. in online game distribution. . In February. unveiled an alliance with game software makers Sega Corp. This system can play DVDs.Interesting Current Initiatives • E-Commerce • SonyStyle. • Video-Game Machines and Console Software • • Sony’s Playstation 2 (PS2) is claimed to be the first next-generation game console. including webaccess and advanced voice recognition. Sony Corp. CVDs. and Namco Ltd.com in Feb 2000 • Strategy reflects its desire to reduce the role of the big discounters as middlemen and gain greater control over prices • Car Navigation Systems • • 7% of worldwide market These systems incorporate sophisticated technology.

Artificial Intelligence ROBOT • As close to human as possible – has emotions and instincts .Interesting Current Initiatives • AIBO.

com? . who recently passed away. Some say it is because of inaccurate demand forecasts while others suggest that it was an intentional strategy. been passed on to the new management team at Sony? • How has the dissatisfaction of some CD retailers over your strategy to sell directly to consumer affected your distribution strategy via SonyStyle.Questions to Ask • PlayStation2 was an instant success with demand clearly surpassing supply. What is you take on this? • How is your electronic division and music division responding to concerns over MP3 format piracy issues and your secure yet not very popular format? • How has the vision of your founder.

.47547.:/30- .3.3.3/43840$419.'8 '8 .078 $0.43840 %888902.7.4..907010.20/897-:943  .709 %0808890283.3/.088..943.39070893:7703939..2.3/.00/.308.4:39078.9.3/ #428  30-7:.0907404190-/8.3/.344 3.08 W .4230- $97..20/94-0901789309 0307./.09.070.943$89028 W W 4147//02.89.3.35.439744.20.0757...7 $43475 :3.9084589.943 !$ 8..43943  W '/04 .8 2//0203.9898/08709470/:.20 .907.702.208419.08 W  42207.70 W W $43 8!...475 .370.90/90.0/.0 W W $43$90 .49/ 34330.

48094:2.39070893:7703939..98 .9.3/3893.80249438.0#  % W 8.3.08 W  791.85488-0 .39003.

43.$43$90 .33903943./.98-0.981.:7009 349.8838:55 $4208.90/02.0784..":089438948 W !. -0035.438:207.07!1472..074:7 897.7 8:75..3/. 897.99.0203990.42 .3/ 1470.943418420709../.3.843..3/4:780.909480/70.957.:80413.9$43 W 4.07384.0395.880/ ..71472.880/439490302..8.943.994..3389.984:9.890/88..90 .890.8980490788:0899.0.88:08.04398 W 484:700.9743.$9.0889/02.398:.2.8.843708543/3 94.07545:.:7.110.9 W 4.843414:714:3/07 470.3/2:8.90/4:7/897-:943 897.90.

Sign up to vote on this title
UsefulNot useful