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Tows Matrix of Proton Bhd

Tows Matrix of Proton Bhd

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Published by Karan Babbar

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Published by: Karan Babbar on Oct 09, 2011
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03/28/2015

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TOWS MATRIX OF PROTON

INTERNAL STRENGTHS
1.

INTERNAL WEAKNESSES
1.

Commendable experience of 20

Quality of products is not much effective.

years in automotive industry adds more to their strength.
2. 3.

2.

Inability

to

attract

new customers and market.
3.

Government support. Good corporate

The car models are not fuel efficient.

governance.
4. 5.

Competitive pricing. Their distribution

network is spreaded worldwide. EXTERNAL OPPORTUNITY
1.

SO:
1.

WO: They can penetrate the market effectively with their strong distribution network.
2. 1.

Try to increase the production while working on a worldwide network. The manufacturing plant in egypt may reduce its populartiy and sales and may further leeds to catestrophic consequences.

worldwide demands of product.

2.

Collaboration with asian companies may boost up the sale.
2.

Their strength lies in the government support, so they can provide quality service at best price.

3.

Proton is evaluating a plan to built a manufacturing plant in Egypt
3.

Their strong R&D dept. can leeds to new transforamtions.

The advancement in the technology at a rapid rate may leed to a downfall. Try to manufacture fuel efficient car. 4. 3. Always calculate the risk factor in the begining so to gain more proit. Reduce the prices of domestic cars asmuch so it can be affordable for every customers. A huge number of subsitutes is available in the market. A strong distribution network can be a material point to stay ahead amongst their competitiors. Competition from offered and ST: 1. PERODUA cars are much more affordable. Overcome the threats and weakness by making new age innovative products that would be best suited for the current market.EXTERNAL THREATS 1. . By their well qualified and technical R&D department they can attract more customers and can leed in terms of quality. 2. 4. 2. 3. The major competitor in Malaysia in terms of automobile companies is PERODUA. WT: 1. 3. The prices of international bodies. 2. cost and innovation amongst their competitors.

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