Mahmud Faisal Ferdous Sumaiya Shihab Nurul Ahad Rana MD Fazlay Bary Akter Nahid

09-15040-3 09-15040-3 09-14933-3 09-1532-3 09-15252-3

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Nokia • • • • 150+ countries Adapts to culture Regional Orientation Global Orientation at times vs Walton Mobile • Only in Bangladesh • Single Country Focus .

ATN Bangla. Channel Eye . Ntv. Star Plus. e-mail • Internet – different websites • Ads use renowned faces like Tamim Iqbal • Very frequent advertisements. HBO. Sony. etc • Newspapers – The Daily Star. One can hardly pass a day without seeing a Nokia advertisement! • Creative advertisements . Prothom Alo • FM Radio • Public Relations ex: Grameen Phone. Star Movies.GSM Arena • Direct Marketing – ex: SMS.Nokia’s Advertising Tools • TV channels – BBC.

Walton Mobile’s Advertising Tools • FM Radio • Newspapers .

Nokia – Product Specific Advertisement .

Other Promotional Tools .Nokia • Ovi Store (free apps and games. etc) . online messenger) • Outdoor (festoons) • Nokia Logo on Mobile Retail Outlets • Billboards • Consumer Engagement Process (Quiz Contest.

Walton • Outdoor • Billboard .Other Promotional Tools .

Brand Image Nokia •High Brand Image •Accepted Globally •Loyal Customers across the globe vs Walton Mobile •Low Brand Image •Low Acceptance .

Perception Nokia •High Quality vs Walton Mobile •Low Quality •User-friendly •Long-lasting •Good Customer Service •Short-lasting •Non-reliable •Poor performance •Reliable •Performance .

Middle & High Income people Walton Mobile • Low Income people .Target Customers Nokia • Low.

Sweet Spot of Nokia • Consumers feel worthy • Consumers feel socially accepted • Consumers feel safer • Smartphone users feel like they are something ! .

Thank You ! Any Questions? .