jain (02cs1024) Sidharth mohata(02eg1007) Amlan choudhary Amitava bhattacharya Sumeet kumar Parikshit ram
aim is to penetrate the business software market in India with wide ranging application and data management software that would be cost-effective and efficient. The company shall place priority on complete customer satisfaction post and prior to the sales . The main focus of the company in the initial stages is the customization of the services being provided .In the future , the vision is to enter the mass market while still retaining our policy of individual customer services.
cost effectiveness flexibility total maintenance regular updating in keeping with the latest database management technologies and subsidized upgrading. comprehensive testing of the software in smaller institutions and on an experimental basis in each of the customer institution to ensure seamless and glitches free management
Issues of customer satisfaction.
glitch free 2)stability 3) back up plans
1) high quality dedicated professionals 2)high end technologies 3)focus on flexibility and upgradeability to keep in tunes with the new technologies
lack of experience 2) constrained resources
1)the education sector is wide open for management software makers 2)the information technology boom in the country implies more opportunity for capital generation 3)fixed mindset of existing competition means wide scope for carving a separate niche
1)the existing competition is well entrenched . 2)the existing political environment in the state of West Bengal and the remoteness of Kharagpur may not be conducive.
Develp market strategies
Plan marketing programs
Manage marketing efforts
and loss statements Recurring and fixed investments Market size and total sales sector wise projection