P. 1
5 Top Tooth Paste

5 Top Tooth Paste

|Views: 1,042|Likes:
Published by Girish Shetty

More info:

Published by: Girish Shetty on Oct 10, 2011
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as DOC, PDF, TXT or read online from Scribd
See more
See less

01/14/2013

pdf

text

original

_______________________________________Top Five Toothpaste Brands in Mumbai

Executive Summary

A day to day necessity of our life is toothpaste. We have variety of brands
available in market. People use variety of toothpaste as per their requirement and as per
their need, the main objective of using toothpaste is to keep our teeth healthy, 24 hours
freshness and to avoid cavity so that we can enjoy our life as we want and we can enjoy
variety of food. We have Colgate, Pepsodent, Close – up, Cibaca, Babool, Anchor,
Ajanta, etc.

The main objective behind making this project is to provide detail analysis of
top 5 brand used in Mumbai, and to know most preferable toothpaste in south Mumbai.
The top 5 brands used in Mumbai are COLGATE, PEPSODENT, CLOSE – UP,
CIBACA, COLGATE FRESH ENERGY GEL.

This project gives you brief introduction about Toothpaste Industry, History of
Toothpaste, Industry Overview, Segments in the Industry. It includes primary and
secondary information.

The penetration levels of dentifrice in the country have been on an upward trend
over the last few years driven by strong improvements in toothpaste penetration.

In India, per capita toothpaste consumption stood at 74g in 2005, which is
amongst the lowest in the world, compared to 350g and 300g in Malaysia and Vietnam
respectively.

Oral hygiene continues to be under aggressive competition, with sales increasing
by a modest 3% in current value terms in 2006 to Rs. 2,400 crs. Toothpaste accounted for
a whopping 83% of value sales.

1

_______________________________________Top Five Toothpaste Brands in Mumbai

Industry analysts believe that the new threat will come from smaller players who
have embraced a different kind of business model with a different value proposition.
These include regional brands and private labels.

Index

Chapter No.

Topic

Page No

1

Introduction Toothpaste Industry1-9

2

Consumer Behavior

10-13

3

Top Five Toothpaste Brand

14-20

4

Analysis Of Toothpaste Brands21-54

5

Case study Based on Cibaca

55-56

6

Conclusion

57

7

Recommendations

58

8

Bibliography

59

9

Webliography

60

10

Annexure

61

2

_______________________________________Top Five Toothpaste Brands in Mumbai

Ch.1 Introduction of Toothpaste Industry

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->