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TECHNICAL UNIVERSITY LUCKNOW
[Effective from the Session : 2008-09]
MASTER OF BUSINESS ADMINISTRATION
STUDY AND EVALUATION SCHEME
COURSE : M.B.A
S.N. Course Code MBA 011 MBA 012 MBA 013 MBA 014 MBA 015 MBA 016 MBA 017 MBA 018
PERIODS L T 1 1 1 1 1 1 1 1 8 P 2 1 3
EVALUATION SCHEME SESSIONAL EXAMS ESE Subject Total CT TA TOTAL 30 30 30 30 30 30 30 30 20 20 20 20 20 20 20 20 50 50 50 50 50 50 50 50 100 100 100 100 100 100 100 100 150 150 150 150 150 150 150 150 1200
1 2 3 4 5 6 7 8
Principles & Practice of Management Managerial Economics Accounting & Financial Analysis Organisational Behaviour Business Statistics Marketing Management Computer Applications in Management Communication for Management Total
3 3 3 3 3 3 2 3 23
COURSE : M.B.A
S.N. Course Code MBA 021 MBA 022 MBA 023 MBA 024 MBA 025 MBA 026 MBA 027 MBA 028 MBA 029
PERIODS L T 1 1 1 1 1 1 1 1 8 P -
EVALUATION SCHEME SESSIONAL EXAMS ESE Subject Total CT TA TOTAL 30 30 30 30 30 30 30 30 20 20 20 20 20 20 20 20 50 50 50 50 50 50 50 50 100 100 100 100 100 100 100 100 150 150 150 150 150 150 150 150 100 1300
1 2 3 4 5 6 7 8 9
Business Environment Business Laws Research Methodology Operations Research Production & Operations Management Cost & Management Accounting Financial Management Managing Human Resources Comprehensive Viva (CV) Total
3 3 3 3 3 3 3 3 24
LT/P: Lecture/Tutorial/Practical TA – Teacher Assessment CT – Cumulative Test Note: Duration of ESE (End Semester Examination)shall be 3 (Three) hours. * Details of Course Code are given in the list of Elective Papers.
STUDY AND EVALUATION SCHEME
COURSE : M.B.A
S.N. Course Code MBA 031 MBA 032 MBA 033 MBA 034 MBA 035
PERIODS L T 1 1 1 P -
EVALUATION SCHEME SESSIONAL EXAMS ESE Subject Total CT TA TOTAL 30 30 30 30 30 30 30 30 20 20 20 20 20 20 20 20 50 50 50 50 50 50 50 50 100 100 100 100 100 100 100 100 150 150 150 150 150 150 150 150 150 1350
1 2 3 4 5 6 7 8 9
Supply Chain Management Strategic Management Management Information System Consumer Behaviour & Marketing Communication Specialization Group -1 Elective 1* Specialization Group -1 Elective 2* Specialization Group -2 Elective 1* Specialization Group -2 Elective 2* Summer Training Project Report Total
3 3 3 3 3 3 3 3 24
1 1 1 1 2 10
COURSE : M.B.A
S.N. Course Code MBA 041 MBA 042 MBA 043 MBA 044
PERIODS L T 1 1 1 1 1 1 2 8 P 2 2
EVALUATION SCHEME SESSIONAL EXAMS ESE Subject CT TA TOTAL Total 30 30 30 30 30 30 20 20 20 20 20 20 50 50 50 50 50 50 100 100 100 100 100 100 150 150 150 150 150 150 150** 100 1150 5000
1 2 3 4 5 6 7 8 9
Entrepreneurship Development Corporate Governance, Values & Ethics Specialization Group -1 Elective 3* Specialization Group -1 Elective 4* Specialization Group -2 Elective 3* or 4* Open Specialization Elective (Any one) * Research Project Report Comprehensive Viva (CV) Total GRAND TOTAL (Sem. 1 to 4)
3 3 3 3 3 3 18
LT/P: Lecture/Tutorial/Practical ** – Evaluation of Project Report : 100 marks and Viva on Project Report : 50 marks. TA – Teacher Assessment CT – Cumulative Test Note: Duration of ESE (End Semester Examination)shall be 3 (Three) hours.
Specialization Group : Human Resource 1. 2. 3. 4. Course Code MBA HR 01 MBA HR 02 MBA HR 03 MBA HR 04 Personal Growth and Training & Development… Industrial Relations & Labour Enactments……… Team Building & Leadership…………………… Negotiation & Counseling ……………………… (III Semester) (III Semester) (IV Semester) (IV Semester)
Specialization Group : Marketing 1. 2. 3. 4. Course Code MBA MK 01 MBA MK 02 MBA MK 03 MBA MK 04 Marketing of Services…………………………. … (III Semester) Marketing Research. (III Semester) Sales & Distribution Management ……………… (IV Semester) Retail Management ……………………………… (IV Semester)
Specialization Group : Financial Management 1. 2. 3. 4. Course Code MBA FM 01 MBA FM 02 MBA FM 03 MBA FM 04 Management of Working Capital…………….. (III Semester) Security Analysis and Investment Management ... (III Semester) Management of Financial Institutions & Services (IV Semester) Tax Panning & Financial Reporting…………….. (IV Semester)
Specialization Group : Information Technology 1. 2. 3. 4. Course Code MBA IT 01 MBA IT 02 MBA IT 03 MBA IT 04 Database Management System ………………….. (III Semester) System Analysis & Design and Software Engineering……………………………………. (III Semester) Data Communication & Network ……………… (IV Semester) Electronic Commerce…………………………. (IV Semester)
Specialization Group : International Business 1. 2. 3. 4. Course Code MBA IB 01 MBA IB 02 MBA IB 03 MBA IB 04 International Marketing ………………………. International Business Environment and Foreign Exchange Economics………………. Export Management and Documentation…… International Logistics Management…………. (III Semester) (III Semester) (IV Semester) (IV Semester)
Specialization Group : Open Specialization (Choose any one in IV Semester) 1. 2. 3. 4. Course Code MBA OP 01 MBA OP 02 MBA OP 03 MBA OP 04 Insurance & Risk Management…………… Hospitality Management…………..………. Project Management………….…………… Rural Management………………………. (IV Semester) (IV Semester) (IV Semester) (IV Semester)
MASTER OF BUSINESS ADMINISTRATION (MBA): The M.B.A. course aims at providing inputs to the students relevant to the business, industry and trade so that they can function in different organizations and face the challenges arising there from. The course not only aims at providing knowledge and skills in different areas of management, but also provides inputs necessary for the overall development of the personality of the students. The structure of the Course is designed in a way that students have to study the core courses from different functional areas of management that are made compulsory. Later on, specializations are offered in functional areas where the students can opt for two specializations out of the five offered: Marketing, Finance, IT, HR and International Business and one Open Specialization, Right from the beginning of the course, the focus is on providing relevant inputs through case discussion/ analysis, simulation games, note plays etc. keeping in mind the current business scenario. Broadly, the course is of two years divided into four semesters, each semester having eight compulsory papers of 40 sessions each of one-hour duration. There is a system of dual specialization and an Open Specialization. The students will have to opt for two functional areas for their specialization, having four papers (two in third semester and two in the fourth semester) from Specialization 1, three papers (two in third semester and one in fourth semester) from Specialization 2. Students will also have to choose any one elective from the given four subjects as an open Specialization in fourth semester. Summer Training for 6/8 weeks is compulsory for every student pursuing the course, which they have to undergo between second and third semester. Comprehensive viva and Research project are part of the course. EVALUATION OF PAPERS: Every paper/course will carry maximum marks of 150 (100 marks for semester examination and 50 marks for internal assessment, as per rules). Internal Assessment will consist of two components (i) Class Test (30 marks) (ii) Teacher Assessment (20 marks). However in subject MBA 017 and MBA 018, Class test component will be consist of 15 marks for Class Test and 15 marks for Practicals (MBA 017) and Presentation (MBA 018). There will be no internal assessment in case of Summer Training Project Report (035), Research Project Report (043) and Comprehensive Viva-Voce examination (029 and 044). Question Papers in Semester Examination will be divided into the following three parts: Part I : 20 Marks Containing 20 objective type questions from the total syllabus (All Compulsory) Part II : 30 Marks Containing a case or practical problems or numericals as relevant in the subject. In case of case problem, only one case will be given which will be compulsory. However, there may be maximum two practical problems or numericals with similar number of internal choices. Part III : 50 Marks Containing four questions, one from each unit, with one internal choice in each question.
the student is expected to learn about the organization and analyse and suggest solutions of a live problem. 7. One comprehensive chapter must be included about the organization where the student has undergone training. The objective is to equip the student with the knowledge of actual functioning of the organization and problems faced by them for exploring feasible solutions and suggestions. which will form part of third semester examination. 8. service or financial organization. conclusions and recommendations. At the end of second semester examination. 5.SUMMER TRAINING PROJECT REPORT: 1. the project report will be referred to the third examiner. The average size of Report ordinarily will be 100 to 150 typed pages in standard font size (12) and double spacing. The report will contain the objectives and scope of the study. This should deal with brief history of the organization. The report (based on training and the problem/project studied) prepared by the student will be known as Summer Training Project Report. In such cases the average of two closer awards (given by three examiners) will be taken into account for the results. ordinarily assigned by the organization where student undergoes training. performance products/services and problems faced. the report must be submitted by the end of August during third semester so that it is evaluated well in time and third semester results are not delayed. analysis of data collected. 3. There will be no internal examiner. Research methodology. The College/Institute will facilitate this compulsory training for students. During the training. The average of the marks awarded by the 2 two examiners will be taken into account for the results. Three neatly typed and soft bound (paper back) copies of the report will be submitted to the College/Institute. It will carry total of 150 marks divided into written report of 100 marks and presentation of 50marks. The report should ordinarily be based on primary data. Only such persons will evaluate the project report who has minimum 3 years of experience of teaching MBA classes in a College/University. 4. One by the Head of the Institute/College and the other by the Reporting Officer of the organization where the student has undergone training. Relevant tables and bibliography should support it. after the completion of training will submit a report to the College/Institute. The student. 2. During the course of training. 6. its structure. RESEARCH PROJECT REPORT: In fourth semester. It is mandatory that the student will make presentation in the presence of teachers and students. It should reflect in depth study of micro problem. In case the difference in the awards given by the examiners is 30 or more marks. candidates will have to submit a Research Project Report on a problem/topic (from the Specialization areas) to be assigned by the Department MBA under the supervision of a core faculty member of the department. This chapter will form part I of the Report. The research project report will carry 150 marks. Experience of teaching MBA classes as guest faculty shall not be counted. It will contain 6 . the organization (where the student is undergoing training) will assign a problem/project to the student. every student of MBA will undergo on-the-job practical training in any manufacturing. The Report will have two certificates. The report will be evaluated by two external examiners. The evaluation of the project report will be done by two external examiners and will consist of (i) Evaluation of Project Report (100 Marks) (ii) Viva on Project (50 Marks). importance of the study. However. These two certificates should be attached in the beginning of the report. The training will be of 6 to 8 weeks duration. The student is expected to answer to the queries and questions raised in such a meeting. The report will be typed in A-4 size paper. Part II of the Report will contain the study of micro research problem. use.
diagrams and bibliography. The idea is to see that students are able to digest what is being taught in two full year and see their relevance not only in the practical field but also their inter relationship. The viva voce is of 100 marks each to be conducted by the external examiner appointed by the University.relevant charts. 7 . This is also to see the articulation of what is being learnt by them. A certificate of the Supervisor and the Head of the MBA program certifying the authenticity of the report shall be attached therewith. COMPREHENSIVE VIVA: The comprehensive viva voce is scheduled at the end of II and IV Semester in order to judge the understanding as well as application of the knowledge gained by the students by the end of 2nd and 4th Semester of the course. The number of pages in the report will be 75 or more. The report should be typed in A-4 size paper. The student will submit three copies of the report to the Head of the MBA program.
and Decenzo David A. Management Vs. . Robbins & Coulter . Concurrent Control of Operations. Span of Control. Organisation Theories. Forms of Organisational Structure. Motivation and Performance. Social System Approach. Controlling: Concept. Taylor and Scientific Management. Characteristics of Quality Managers. Fayol’s Administrative Management. Performance Appraisal Directing: Concept. Post Control of Outputs. Management Skills.Management: A Global and Entrepreneurial Perspective (Mc Graw Hill. Process and models of Leadership Development. Total Quality Control. Planning Premises and Forecasting. Scope. Bureaucracy. UNIT IV (12 Sessions) Leadership: Concept and Functions. Key to Planning. Organisational Design. Freeman & Gilbert Jr . Management : Art and Science. Robbins S. Barriers to Effective Planning. Organizing: Concept. Contemporary views on Leadership: Transformational-Transactional. Hawthorne Experiments and Human Relations.Management (Prentice Hall of India. Manpower Planning. Nature. 6th Edition) 5. Importance. 6 Edition) 2. An Integrated Control System. Hours : 40 UNIT I (8 Sessions) Management: Concept. 9th Edition) 4.Management (Prentice Hall of India. Suggested Reading: 1. Combining Jobs: Departmentation. Pre-control of Inputs.Fundamentals of Management: Essential Concepts and Applications (Pearson Education. Methods: Pre-control: Concurrent Control: Post-control.P. Authority & Responsibility. Developing a Quality Control System. Decision Making. Objectives and Significance of Planning. participation. Management As a Profession. Job Design. Direction and Supervision Motivation: Concept. Administration. 12 Edition 2008) th th 8 . Special Motivational techniques: Money.Revised (Effective from session 2010-11) MBA 011 : PRINCIPLES & PRACTICE OF MANAGEMENT Max. Types of Control. Evolution of Management: Early contributions. reward systems. 5th Edition 2008) 3. System Approach. Koontz Harold & Weihrich Heinz – Essentials of management (Tata Mc Graw Hill. Process of Planning. Job Enrichment & Morale Building. Social Responsibility of Managers and Ethics in Managing. Quality of Work Life. Types of Planning. UNIT II (10 Sessions) Introduction to Functions of Management Planning: Nature. Weihrich Heinz and Koontz Harold . The Quality Concept Factors affecting Quality. UNIT III (10 Sessions) Staffing: Concept. Charismatic-Visionary leadership. Stoner. Delegation of Authority. Decision Theory Approach. . Levels of Management. Recruitment & Selection. Training & Development.
Objectives of a firm. product differentiation. India Edition. short-run and long-run cost curves and its managerial use. Law of Supply. etal.Managerial Economics (Oxford. kinked demand curve. Nature and Scope of Management Economics. price skimming. Exceptions to the law of Demand. Supply Analysis. UNIT-III (12 Sessions) Market Equilibrium and Average Revenue Concept. Mithani D. measurement of Elasticity of Demand. Inflation. . pricing under monopoly. Price determination. Demand forecasting meaning. Market Structure: Perfect Competition. Petersen Craig H. Atmanand – Managerial Economics (Excel Books. Dynamic Surplus theory. price leadership. 2007) 5. product line pricing.Principles of Economics (Himalaya Publishing House. full cost pricing. Income. Dwivedi D. Supply Elasticity. Damodaran Suma – Managerial Economics (Oxford 2006) 2. Pricing Strategies. Koutsyannis A . 2007) 6. cartels. . Risk & Uncertainty bearing theory and Innovation theory.MBA 012 : MANAGERIAL ECONOMICS Max. UNIT-II (12 Sessions) Demand Analysis. Uses of Elasticity of Demand for managerial decision making. Profit concept and major theories of profits. Monopolistic: Features. Determinants of Demand. features. 7. significance and methods. Hours : 40 UNIT-I (8 Sessions) Introduction to Economics. pricing under monopolistic competition. Production function. Suggested Readings: 1. single variable-law of variable proportion. 2006) 4. Monopoly: Feature. penetration pricing. Concepts and various methods of its measurement. types and causes.N. Dominick Salvatore . determination of price under perfect competition. Hirschey Mark – Economics for Managers (Thomson. Elasticity of Demand. Cost concept and analysis.M. two variableLaw of returns to scale. Cross and Advertising Elasticity. 2005). Business Cycle. Analysis and its uses for managerial decision making.Managerial Economics (Vikas Publication. 2nd Edition) 9 .Price. Production concepts & analysis. Law of Demand. – Managerial Economics (Pearson Education. UNIT-IV (08 Sessions) National Income. Price Discrimination. Significance in decision-making and fundamental concepts. 2007) 3. Oligopoly: Features. 7th Edition) 8.Modern Microeconomics (Macmillan.
Accounting Equation.solvency ratios. International Accounting principles and standards. 3) Ramchandran & Kakani . Profit & Loss Account. Hours: 40 Unit I (6 Sessions) Overview: Accounting concepts. activity ratios. Unit II (12 Sessions) Mechanics of Accounting: Double entry system of accounting. Common Size Statement . 1 Edition). trademark.N & Maheshwari S K – A text book of Accounting for Management (Vikas. 2 Edition).Fundamentals of Accounting and Financial Analysis (Pearson Education. 9 Edition) 6) Ashish K. Concept of Gross and Net Working Capital.Financial Accounting for Managers (Taxman. 3rd Edition) st 8) Maheshwari S. liquidity ratios. market capitalization ratios . 1 st Edition).P. Bhattacharya. Profit & Loss Appropriation account and Balance Sheet. 2 Edition) 10) Chowdhary Anil . th 5) Maheshwari S. Policies related with depreciation. service & banking organizations. 10 .N & Maheshwari S K – An Introduction to Accountancy (Vikas.Financial Accounting for Management (TMH. New Delhi) 7) Ghosh T. preparation of Cash Flow Statement and its analysis.Financial Accounting for Management (Pearson Education. st 4) Ghosh T P . Matching of Indian Accounting Standards with International Accounting Standards. st 2) Mukherjee . Cash Flow Statement: Various cash and non-cash transactions. 1 Edition) nd 9) Gupta Ambrish . Comparative Balance Sheet and Trend Analysis of manufacturing. inventory and intangible assets like copyright. conventions and principles. 2nd Edition). Unit III (12 Sessions) Analysis of financial statement: Ratio Analysis. 1 Edition). SUGGESTED READINGS nd 1) Narayanswami . preparation of final accounts. Unit IV (10 Sessions) Funds Flow Statement: Meaning. journalizing of transactions.Accounting and Finance for Managers (Taxman. flow of cash.Financial Accounting for Management (TMH. Preparation of Funds Flow Statement and its analysis .Essentials of Financial Accounting (PHI.Financial Accounting: A Managerial Perspective (PHI. profitability ratios. Preparation of Schedule of Changes in Working Capital.MBA 013 : ACCOUNTING AND FINANCIAL ANALYSIS Max. patents and goodwill.
Models of Organizational Behaviour. Classification of Conflict Intra. Pareek. Managing resistance to change. Organisational Culture : Concept. 9 Edition) 6. Kurt Lewin Theory of Change. Group Cohesiveness. Suggested Reading: th 1. Knowledge Management & Emotional Intelligence in Contemporary Business Organisation Organisational Change : Concept. Udai . Intergroup and Organisational.Behavioural Process in Organization (Oxford 4 IBH. Learning: Concept and Theories of Learning.Management of Organsational Behavior: Leading Human Resources (Pearson Education. . Political Implications of Power: Dysfunctional Uses of Power. . 13th Edition) 5. Personality Attitude and Job Satisfaction.Organizational Behaviour (Tata Mc Graw Hill. Conceptual Foundations and Importance. Personality: Concept.Organizational Behaviour (Tata Mc Graw Hill. Process and Importance. Robbins Stephen P. Types. Nature. Organisational Behaviour: Cognitive Framework. Behavioural and Situational Theories. Elements of Culture. Sources of Power. UNIT IV (12 Sessions) Organisational Power and Politics: Concept. Attitude: Concept. Conflict: Concept. Meaning and Types of Grievance and Process of Grievance Handling. Analysis of Interpersonal Relationship. Types and Theories of Personality Shaping. Behaviouristic Framework and Social Cognitive Framework. . Causes of Stress. Individual. Relationship with Other Fields.Organizational Behaviour: Human Behaviour at Work (Tata Mc Graw Hill. Mc Shane L. Attitude Measurement. Implementing Change. UNIT III (10 Sessions) Motivation: Theories of Motivation: Early and Contemporary views. Leadership styles in Indian Organisations. Blanchard. Glinow Mary Ann Von & Sharma Radha R. Hours : 40 UNIT I (8 Sessions) Concept. Newstrom John W. Distinction Between Power. Management and Behavioural Applications of Perception. New Delhi. Management Challenge. Process of Organisational Culture.10 edition) 3. Stress: Understanding Stress and Its Consequences. Steven. Importance.Revised (Effective from session 2010-11) MBA 014 : ORGANISATIONAL BEHAVIOUR Max. Process. Approaches to Power. Motivating a Diverse Workforce. UNIT II (10 Sessions) Perception and Attribution: Concept. Managing Stress.2 nd Edition) th 11 . Three level Work Motivation Model. . Nature. Group Processes and Decision Making. Implications of Organisation culture. Group Dynamics: Definition. Kenneth H and Johnson Dewey E. Hersey Paul. 12 Edition) th 2. Authority and Influence. Attitudes and Workforce Diversity. . Characteristics. Dysfunctional Groups. Resolution of Conflict. Stages of Group Development. Nature. Greenberg Jerald and Baron Robert A. Nature. Resistance to change. Luthans Fred .Organizational Behaviour (Pearson Education.Behavior In Organisations: Understanding and Managing the Human Side of Work (Prentice Hall of India) . Sources. Functionality and Dysfunctionality of Conflict. Leadership: Style and Theories of Leadership-Trait. Interpersonal.9th Edition) 7. 4th Edition) 4. Characteristics. Formal and Informal Groups. A Paradigm Shift.
Quantity and Volume indices:.Business Statistics (Tata Mc Graw Hill 2 Edition).Linear and Non. 7 Edition). Standard deviation .MBA 015 : BUSINESS STATISTICS Max. Poisson and Normal distributions Unit IV (10 Sessions) Estimation Theory and Hypothesis Testing: Sampling theory. Skewness. 7th edition) nd 4) Sharma J K . Probability Theoretical Distributions: Concept and application of Binomial.An Introduction to Statistical Methods (Vikas1995. rd 5) Gupta C B.Statistics for Business and Economics (Vikas 1998. 23 Edition). Formulation of Hypotheses.V. Regression equations and their application . Measures of Dispersion: Range. 12 . Correlation:.Meaning and types of correlation.Fixed base and Chain base methods. 3) Render and Stair Jr . New Delhi. F-test and Chi-Square test. 2) Chandan J S . Addition and multiplication theorems. Unit III (10 Sessions) Probability: Concept of probability and its uses in business decision-making. Measures of central tendency: Mean.Ist Edition). Types of index numbers. Additive and Multiplicative models. th 6) Levin Rubin . Index Numbers:. Unit II (12Sessions) Time series analysis: Concept. Mean deviation. Coefficient of Variation ( C. Gupta V .Quantitative Analysis for Management (Prentice-Hall.Business Statistics (Pearson Education 2 Edition).Linear equations. Trend analysis: Least Square method . Karl Pearson and Spearman rank correlation.Meaning . Construction of Price. Applications in business decision-making. Median and Mode and their implications.Meaning . Kurtosis. uses of index numbers.An overview. Techniques of association of Attributes & Testing. t-test.) . Regression:.Statistics for Management (Pearson 2000. Hours : 40 Unit I (8 Sessions) Role of statistics: Applications of inferential statistics in managerial decision-making. Partial and Multiple correlation & regression :. Components of time series. Bayes’Theorem and its applications. Application of Ztest. SUGGESTED READINGS nd 1) Beri .
Marketing Management. UNIT IV (12 Sessions) Pricing Decisions.Marketing Management: A South Asian Perspective (Pearson Education 12th Edition). A Brief Account of Marketing of Services. Elements of Marketing . 2007) 13 . Customer. Consumer. Carthy and Perreault -Basic Marketing: A Global Marketing Approach (Tata Mc Graw Hill. and Namakumari S . Factors Affecting Channel Distribution. th 7.. Branding and Packaging Decisions. 15 Edtion). Koshy Abraham and Jha Mithileshwar . International Marketing etc. Qualities of Marketing Manager.Stages and Strategies for Different Stages of PLC. Stanton William J .Mix Decisions. 3rd Edition). Importance and Scope of Marketing.MBA 016 : MARKETING MANAGEMENT Max. Rural Marketing. Wants. Product Decisions. Pricing Strategies. Planning.J. Consumer Behaviour . Marketing – Mix. Implementation and Control (Macmillian. Direct Marketing through Internet. Policies Methods of Setting Price. Functions of Marketing Management. 8.Principles of Marketing (Pearson Education. Market Targeting – Introduction. Benefits / Purpose and Limitations of Market Segmentations. Kurtz and Boone – Principles of Marketing (Thomson India edition. Factors Affecting Marketing Environment. 5. Implementations and Control (Pearson Education 12th Edition). Mc. Consumer Markets and Industrial Markets. Ramaswamy V. CRM. Personal Selling. Product Positioning .S. Philosophies of Marketing Management. B2B and C2C.Needs. Marketing Information System and Marketing Research. UNIT II (8 Sessions) Market Segmentation. Hours : 40 UNIT I (12 Sessions) Introduction. Kotler. Concept of Marketing Management. Promotion: Promotion-mix. Walker B. Markets and Marketers. B2C. Basis for Consumer/Industrial Market Segmentation.Marketing Management: Planning. 6. New Product Development-Concept and Necessity for Development. Product Life cycle . Electronic Marketing.Introduction.Fundamentals of Marketing (Mc Graw Hill) th 3. Suggested Readings: 1. 4. Demands. Strategic Marketing Planning. UNIT III (8 Sessions) Marketing . 2. Marketing Environment. Sales Promotion. Advertising. Product Positioning Strategy.Marketing concept & Cases special Indian Edition (Tata Mc th Graw Hill. Keller Kevin Lane. Definition. Importance & Process. Pricing Objectives. Kotler Philip . Market Segmentation Procedure. 13 Edition). Usefulness. Failure of New Products. Objectives. 11 Edition). Marketing Organisations. New Product Planning and Development Process. Channels of Distribution for Consumer/ Industrial Products. Procedure. Management of Channels: Current Trends in Wholesaling and Retailing. Philip and Armstrong Graw . Publicity and Public Relations.Introduction. Segmenting the Market.J. Kotler Philip. Etzel M. and Stanton William J . Product-Mix. Retail Distribution System in India. Marketing Vs Selling. Analysis. Differentiating the Product.
(b) Output devices . WAN and MAN). CPU. queries. Web Browsers. Unit III (Session 8) Computer Networks:Overview of Computer Network. RDBMS. Basic services over Internet like WWW. st 2. Types of memory and memory hierarchy. etc. Issues in Implementing Electronic Commerce. classification of computers. Recent trends in database. Introduction to languages. switches. Types of computer networks (LAN. Bar code reader. 1 Edition). characteristics.(c) Storage Devices – Magnetic storage devices. MICR. interpreter and assembler. Cyganski . Marketing. 14 . such as Production / Operations. OMR. 1st Edition).Computers Today (Galgotia. printing devices. advantages and limitations of a computer. Search engines.MBA 017 :Computer Applications in Management Max. MS Access: Overview of MS-Access. Finance and Materials Management. functional components of a computer system-(Input unit. Goyal R – Computer Applications in Management (New Age. tools and commands of windows operating system. forms and reports in MS-Access. hub. Advantages & disadvantages of e-commerce. network interface cards. Basandra SK . Software: Introduction. Applications of Information Technology: Information Technology (IT) applied to various functional areas of management. IP addresses. digital camera etc. Buying & Selling on Internet. 4. Memory and output unit). Unit II (12 Sessions) Use of MS-Office: Basics of MS-Word. Internet Protocols. Gopher etc. ISPs.Fundamentals of Information Technology. Architecture & Functioning of Internet. Telnet. Hours: 40 Unit I (10 Sessions) Basic Concepts of Computers :Introduction and definition of computer. searching. presentations. Flash Memory etc. 1 Edition). Functions. Elements of GUI based operating systemWindows-Use of menus. printers. Comparison between Traditional commerce and E-commerce. Network topologies. Suggested Readings st 1. Web browsing. FTP..Visual Display Unit.keyboard. downloading & uploading from Internet. workstations. Human Resource. Optical storage devices.) Internet:Overview of Internet. Essential Components of computer Hardware: (a) Input devices . scanner. Domain names.. Application of these softwares’ for documentation and making reports. tables and reports (Practical) Database Management System : Overview of DBMS.Information Technology: Inside and outside (Pearson. Components of computer networks (servers. cables. 1st Edition). (Vikas) 5. compiler. preparation of questionnaires. e-mail. Leon A and Leon M . Functioning inside a computer. 3. Kakkar DN. Types of software with examples. Types and Classification. Creating tables. URL.Introduction to Computers (Leon Vikas. MS-Excel and MS-PowerPoint. voice speech devices. Operating System: Definition. plotters etc. Components of DBMS. Leon . Unit IV (Session 10) E-commerce: Introduction.
Lesikar RV & Pettit Jr. venue of meetings. Seminars. 3. decision. Khetrapal . Intranet. GROUP COMMUNICATION Meetings. Minutes of Meeting. 15 . types of visual aid. Types of business letter.Business Communication (Sultanchand & Sons Publication). P. WRITTEN COMMUNICATION Purpose of writing.MBA 018 : COMMUNICATION FOR MANAGEMENT Max. videoconferencing UNIT II (8 Session) ORAL COMMINICATION What is oral Communication. designing a presentation. Sharma R. types of interview.C. Practicing delivery of presentation. JD – Basic Business Communication : Theory & Application (Tata Mc Grow Hill. Appearance & Posture. participants. Impact of Technological Advancement on Business Communication. purpose of communication. Notice. what is a report purpose. objectives. 1 st Edition 2006). leading meetings. communication structure in organization. reading a case properly (previewing. Group discussions. UNIT III (12 Session) BUSINESS LETTERS AND REPORTS Introduction to business letters. 5. interview. behavioral. conferences. reading. 10 Edition). defining and classifying communication. SMS. overcoming the difficulties of the case method. barriers & gateway in communication. Paralanguage. analyzing the case. Planning meetings. Body language. electronic writing process. two sides of effective oral communication. writing reports CASE METHOD OF LEARNING Understanding the case method of learning. workshop. 3 Edition). press conference. importance of communication in management. 4th Edition) rd 6. Chaturvedi – Busines Communication (Pearson Education. Sehgal & V. Advanced visual support for business presentation. non–verbal communication. case analysis approaches (systems. clarity in writing.K. Tayler Shinley – Communication for Business (Pearson Education. writing technique.Business Communication (Excel Books). Internet. skimming. M. Layout of business letter. e mails. EMPLOYMENT COMMUNICATION : Writing CVs. Rajendra Pal . RECOMMENDED BOOKS: 1. strategy). 2. Communication networks. Interviewers preparation. media interviews. timing. teleconferencing. effective listening. kinds and objectives of reports. principles of effective writing. Mohan Krishna – Business : Correspondence and Report Writing (Tata McGraw Hill. scanning). Business etiquettes. the press release. process of communication.. writing memos. 7 C’s of communication.D. Hours : 40 UNIT I (10 Session) INTRODUCTION: Role of communication. Media management. th 4. candidates preparation. principles of successful oral communication. different types of cases. dos’ and don’ts for case preparation UNIT IV (10 Session) PRESENTATION SKILLS What is a presentation: elements of presentation.
MBA 021 : BUSINESS ENVIRONMENT Max. Multinational Corporation (MNCs) and Transnational Corporations (TNCs).Economic Environment of Business (Himalaya Publishing House. Environment Scanning: meaning. New Economic Policy. UNIT-IV (12 Sessions) E-Banking in India-objectives. 1 Edition). UNIT-II (8 Sessions) Overview of Political. Futures and Derivatives) RBI-Role and functions. SEBI Act. 16 . Globalisation. Financial Sector reforms. Shaikh & Saleem . Consumer Protection Act. An introduction to MRTP. the monetary policy and fiscal policy. the process of environmental scanning. Francis Cherunilam – Business Environment. 3. Social Responsibility of business enterprises. Debit and Credit Cards. 3 Edition). significance and nature. EXIM policy. Stock Exchange-BSE-NSE. Interaction between internal and external environments. EFT) Consumerism. FDI policy. Narasimhan Committee Recommendations. Paul Justin . Depository system in India (Options. UNIT-III (12 Sessions) Philosophy and strategy of planning in India. banking structure reforms. 1st Edition) st 4. Legal. Concepts of Mixed Economy. trends and practical uses-Recent technological developments in Indian Banking (ATM. Global Competitiveness.Business Environment Text and Cases (Tata Mc Graw Hill). basic philosophies of Capitalism and Socialism with their variants. 8 Edition). nature and scope. Socio-cultural. FEMA. th 5. Technological and Global environment. Industrial Policy in recent years.I (8 Sessions) The concept of Business Environment. 2. Suggested Readings: rd 1. Mishra S K & Puri V K . Suresh Bedi . Policy with regard to small scale industries.Business Environment (Excel Books. The changing dimensions of these laws and their impact on business.Business Environment (Pearson. Text and Cases (Himalaya Publishing House. EMI. Hours : 40 UNIT.
Bouncing of Cheques. Remedies for Breach. Sale of Good Act. Discharge of a Contract by performance. Capacity to Contract.C. Procedure for complaints under the act. Kuchhal M. 4. 2000 Definition. Right of Unpaid Seller against the Goods. 1930 Definition of a Contract of Sale. Attribution. Registration of Firms. Prospectus. Redressal Machinery under the act. Electronic Governance. Acknowledgment and Dispatch of Electronic Records. Breach.Principles of Mercantile Law (Eastern Book Company. 1881 Definition and characteristics. . . UNIT II (12 SESSIONS) Partnership Act. Presentment.Offer and Acceptance. Enforcement of orders and Penalties. Bailment and Pledge. The Information Technology Act. Digital Signature Certificates.J. Sense Electronic Records and Sense Digital Signatures. Winding up. Crossing of Cheques. UNIT III (10 SESSIONS) Negotiable Instrument Act. Regulation of Certifying Authorities. Minor as a partner. Conditions and Warranties. Presumption. Remedies. Kinds of negotiable instruments. 1956 Aims and Objects of the Act. Consideration. Agency. Bill of Exchange and Cheques. Relevant Acts 17 .MBA 022 : BUSINESS LAWS Max.Business Law (Vikas Publication. Impossibility and Frustration. Gulshan J. Formation of a valid Contract . Digital Signature. Free consent. Legality of object. Penalties and Offences. Passing of Property. UNIT IV (8 SESSIONS) Consumer Protection Act. Avtar Singh . Hours : 40 UNIT 1 (10 SESSIONS) Contract Act. Meetings. 1872 Definition of a Contract and its essentials. 4 Edition) 3. Rights and Duties of Partners : Types of Partners. Noting and Protest. Appeals. Discharge from Liability. Directors: Their powers and duties. 7 th Edition). Kinds of Companies. Companies Act. Memorandum of Association. Contract of Indemnity and Guarantee. Doctrine of Implied Authority. Quasi contracts. Promissory Note. 1956 Nature and Definition of a Company. Holder and Holder in due course.Business Law Including Company Law (New Age International Publisher. Duties of Subscribers. Registration and Incorporation. Damages for breach of a contract. Dissolution of firms. 13 Edition) th 2. Articles of Association. Suggested Readings th 1. Negotiation. 1932 Definition of Partnership and its essentials.
Types of Business Problems Encountered by the Researcher. Preparation of Questionnaire and Schedule. Precautions in Preparing the Research Report.Research Methods for Business students (Pearson Education. 2nd Edition.C . Sequencing of Questions.Business Research Methods (Tata Mc Graw Hill. 2 nd Edition. Panneer Selvam .MBA 023 : RESEARCH METHODOLOGY Max. 4th Edition) 6. Sample Size and Sampling Procedure. Problems and Precautions to the Researchers. Various Types of Sampling Techniques. Various Methods of Collection and Data. Editing and Tabulation of Data. Gravetter .Research Methodology (Prentice Hall of India. Use of SPSS in Data Analysis. 9th Edition) 2. Cooper and Schindler . UNIT II (8 Sessions) Collection of Data: Concept of Sample. Drawing Conclusions. Check Questions. Bibliography and Annexure in the Report : Their Significance. UNIT III (10 Sessions) Analysis of Data: Coding.Research Method for Behavourial Sciences (Cengage Learning) 5. Types of Data: Secondary and Primary. Various Kinds of Charts and Diagrams Used in Data Analysis: Bar and Pie Diagrams and their Significance. Beri G. UNIT IV (6 Sessions) Report Preparation: Types and Layout of Research Report. Application and Analysis of Variance (ANOVA). Types of Questions. Suggestions and Recommendations to the Concerned Persons. Measure of Dispersion and their Advantages. Suggested Readings: 1. Kothari C R – Research Methodology Methods & Techniques (New Age International Publishers. 2004) 18 . Precautions in Preparation of Questionnaire and Collection of Data. 2007) 3. Length of Questionnaire. Edition 2008) 4. Research Design : Various Methods of Research Design. Types of Research. Saunders . Determination and Selection of Sample Member. Hours : 40 UNIT I (16 Sessions) Introduction: Concept of Research and Its Application in Various Functions of Management. Process of Research: Steps Involved in Research Process.Marketing Research (Tata Mc Graw Hill. Measurement and Central Tendency.
sensitivity analysis. Assignment model: Algorithm and its applications. Taha Hamdy . graphical and simplex method of solving LP problems. 2003. Decision-making environments:. Application of Poisson and Exponential distribution in estimating arrival rate and service rate. 3 Edition). Pure and Mixed Strategy Games. Scope and Applications of Operation Research in managerial decision-making. Replacement Problem: Replacement of assets that deteriorate with time.Machines Problems. . Unit IV (12 Sessions) Queuing Theory: Characteristics of M/M/I Queue model. replacement of assets which fail suddenly. Transportation problem: Various methods of finding Initial basic feasible solution and optimal solution.MBA 024 : OPERATIONS RESEARCH Max. Crashing of operations. Decision tree approach and its applications. Two jobs and m . Saddle Point. Unit III (6 Sessions) Game Theory: Concept of game. 4 Edition) 19 .Operations Research . Applications of Queue model for better service to the customers.Uses. Hours : 40 Unit I (6 Sessions) Operations Research:.Operations Research (Pearson.Decision-making under certainty.An Introduction (Prentice-Hall.Operations Research (S. Applications of CPM and PERT techniques in Project planning and control. SUGGESTED READINGS: 1) 2) 3) 4) 5) Vohra . 7th edition) Sharma J K . Two-person zero-sum game. Dominance Method and Graphical Method for solving Mixed Strategy Game. Unit II (16 Sessions) Linear programming: Mathematical formulations of LP Models for product-mix problems. 3 rd Edition) th Kapoor V. Odds Method. Chand. uncertainty and risk situations.Quantitative Techniques (Vikas 1996. duality. Project Management: Rules for drawing the network diagram. rd Kothari . 2nd edition).Quantitative Techniques in Management (Tata McGraw-Hill. Sequencing Problem: Johnsons Algorithm for n Jobs and Two machines. n Jobs and Three Machines.K.
Quality improvement and cost reduction. Production Cycle. 1997. Work Measurement. Definition of production and operations management. Scheduling types & principles. 2000. Unit-III (10 sessions) Production Planning techniques.Production and Operations Management (Tata McGraw-Hill. Box. 9th Edition) 3) Hill T. Monitoring and Controlling forecasting models. EOQ. Total Productive Maintenance (TPM). 2nd Edition) 20 .7QC tools and 7 new QC tools. Measurement of errors. Responsibilities of Operations Manager. master production schedule. Quality circles. 1960) 6) Morton .FSN analysis. Classification of operations. Plant Location. Unit –II (10 sessions) Forecasting as a planning tool. Layout Planning. Routing Decisions. SED.Production & Operations Management (Oxford University Press.Jenkins Method. Line of Balance. Unit-IV (10 sessions) Basic concepts of quality. Product Design. Productivity and Work study. Deming’s 14 principles.Production and Operations Management (Galgotia books. Hours : 40 Unit –I (10 sessions) Operations Management – An overview. Juran’s quality trilogy. Six Sigma. PDCA cycle.Production and Operations Management (Vikas) 7) Haleem A. 2004) 8) Bedi Kanishka . VED.Operations Management (Palgrave. 5th Edition) 2) Chary . Inventory control techniquesABC. R J – Production and Operations Management (Prentice-Hall. New Product Development. coverage. Method study. ISO 9000-2000 clauses. Exponential smoothening. Forecasting types and methods. Factors. Process. Inventory Management – Objectives. coverage QS 9000 clauses.MBA 025 : PRODUCTION & OPERATIONS MANAGEMENT Max. 2000) 4) Johnston R et al – Cases in Operations Management (Pitman. 1993) 5) McGregor D – Operations Management (McGraw-Hill. dimensions of quality. SUGGESTED READINGS 1) Adam Jr Everetl E.
Labour Variance. Kishor – Cost & Management Accounting (Taxmann. 1st Ed. buying etc. Elements of cost .) st 7) Ravi M. Advantages and Limitations of Budgetary Control. uses and applications. concept of investment center. types of cost. sales etc. strategies and applications of each.Materials. multi product pricing. replacement. 2004. Comparison of Management Accounting and Cost Accounting. Value Chain Analysis. 12th edition) 2) Khan and Jain . 8th Ed. Preparation of Cash Budget. Sales Budget.) 21 . Static and Flexible Budgeting. 3rd Ed. Differential Costing and Incremental Costing: Concept. Reconciliation of Cost and Financial Accounting.) 5) Sahaf M A .Management Accounting (Tata McGraw-Hill. Target Costing & Life Cycle Costing : concept. calculation of Material Variance. and its applications and implications.) 6) Ravi M. Unit IV (12 Sessions) Responsibility Accounting & Transfer Pricing: Concept and various approaches to Responsibility Accounting. 2000. Kishor – Advanced Management Accounting (Taxmann.Introduction to Management Accounting (Pearson. profit center and responsibility center and its managerial implications.) 3) Pandey I M .MBA 026 : COST & MANAGEMENT ACCOUNTING Max. establishing various cost standards. Materials Budget. 2002. 1st Ed. cost center. Neo Concepts for Decision Making: Activity Based Costing. Transfer Pricing : concept. Capital Expenditure Budget and Master Budget. types & importance . Unit III (10 Sessions) Budgeting: Concept of Budget.) th 8) Arora M N – Cost and Management Accounting (Vikas. Unit II (10 Sessions) Marginal Costing: Marginal Costing versus Absorption Costing. Cost-Volume-Profit Analysis and P/V Ratio Analysis and their implications. 1987.) 4) Bhattacharyya S K and Dearden J . Budgeting and Budgetary Control. Types of Budget. 2000. Production Budget. Methods of calculation of these costs and their role in management decision making like sales. Cost Management. SUGGESTED READINGS: 1) Horngren et al . and Overhead Variance. 8 Ed. replacement.Accounting for Management (Vikas. 3rd Ed. Hours : 40 Unit I (8 Sessions) Introduction: Accounting for Management. Methods of Costing. cost concepts. Concept and uses of Contribution & Breakeven Point and their analysis for various types of decision-making like single product pricing. Standard Costing: Concept of standard costs.Management Accounting: Principles and Practice (Vikas. Labour and overheads and their Allocation and Apportionment. Role of Cost in decision making. preparation of Cost Sheet. 1 Ed.Management Accounting (Vikas.
preference shares. Introduction to Working Capital Financing. Risk and Uncertainty in Capital Budgeting. Process & Techniques of Capital Budgeting and its applications. operating and combined leverage alongwith implications. Unit II (8 Sessions) Investment Decision: Appraisal of project. inventory and receivables. 2003.). Risk and Return Analysis.Financial Management (Tata McGraw Hill. 2004.Financial Management (Vikas. Unit III (10 Sessions) Financing Decision: Long-term sources of finance.) 22 . Financial decision areas. Leverage Analysis – financial. Gitman . potentiality of equity shares.Fundamentals of Financial Management (TMH.Financial Management (Galgotia.) 3) Knott G . Unit IV (12 Sessions) Dividend Decision: Concept of retained earnings and plough back of profits. components. 2004) 6) R P Rustagi . SUGGESTED READINGS: th 1) Pandey I M .Financial Management and Policy (Pearson Education. Hours : 40 Unit I (10 Sessions) Introduction: Concept of Finance.Principles of Managerial Finance (Pearson Education. 2004) st 8) Ravi M. Time Value of Money. Overview of Working Capital Decision: Concept. scope and objectives of finance.Financial Management (Palgrave. Functions of Finance Manager in Modern Age.) 7) Lawrence J. 2004) 4) Khan and Jain . NOI. 12th Ed. EBIT-EPS Analysis & Indifference Points.) 2) Van Horne . factors affecting working capital requirement. Kishor . debentures and bonds as sources of long-term finance. Profit maximization vs. 1st Ed. Gordon’s Model and Modigliani Miller Model.) 5) Prasanna Chandra . Traditional and Modigliani Miller Approach. 2000. Relevance and Irrelevance Theories of dividend decision : Walter’s Model. 9 Ed. Cost of Capital : Cost of equity.Financial Management (Taxmann. 1 Ed. 9) Damodaran – Corporate Finance –Theory & Practice (Wiley.MBA 027 : FINANCIAL MANAGEMENT Max. debentures and retained earnings. 2nd revised ed. Working Capital Management: Management of cash. Factors affecting dividend decision. preference shares. 3rd Ed. Wealth maximization. Concept and Approaches of capital structure decision : NI. weighted average cost of capital and implications. Concept.
Procedures and Techniques including 360 degree Performance Appraisal. Promotion. Methods and issues of training and management development programmes. Fringe Benefits. Performance Appraisal: Definition. Hours : 40 UNIT I (12 Sessions) Human Resources Management (HRM) : Meaning. retrenchment. Strategic Human Resource Management : Nature of Strategies and Strategic Management.) 23 . UNIT III (10 Sessions) Training and Development: Purpose. Prerequisites for an effective incentive system. Job Analysis – Job Description.) th 5. processes and limiting factors. Human Resources Information system (HRIS): HR accounting and audit. Transfer and Separation: Promotion – purpose. recruitment methods and evaluation. purposes. dismissal. Voluntary Retirement Scheme.). principles and types. and evaluation of process. importance and approaches of Industrial Relations. 2 Ed. components of pay structure in India. 4 Ed.). UNIT IV (10 Sessions) Discipline and Grievance Procedures: Definition. Role of HR managers. recruitment procedures. 5 Ed. Strategic Management Process – Environmental Scanning. Disciplinary Procedure. Purpose of appraisal. Job Evaluation. The systematic approach to recruitment: recruitment policy. selection methods. Personnel functions. Suggestion Readings : th 1. Compensation Administration: Nature and Objectives of compensation. Aswathappa K .Human Resource and Personnel Management (Tata McGraw Hill. Ivansevich – Human Resource Management (Tata McGraw Hill. Human Resources Development in India: evolution and principles of HRD. Dessler – Human Resource Management (Prentice Hall. Incentive Schemes in Indian Industries. Separation – lay-off. Incentive Payments : Meaning and Definition. implementation and evaluation. the design of application form. Bernardi – Human Resource Management (Tata McGraw Hill. Text and Cases (Excel Books. 10th Ed. Industrial Relations: Nature. The systematic approach to selection: the selection procedure. resignation. Evolution of HRM environment – external and internal. Nature and Scope. 10 Ed. Difference between HRM and Personnel Management. the offer of employment. Rao VSP – Human Resource Management. Job Specification.) th 4. Fair Wage and Living Wage. Transfer – reason. HRM functions and objectives. principles and types. HRD Vs. Strategy Formulation. nd 2. UNIT II (8 Sessions) Human Resources planning: Definition.MBA 028 : MANAGING HUMAN RESOURCES Max. Grievance Handling Procedure. 3. Wage Policy in India – Minimum Wage. Types and Scope of incentive scheme.
Hours : 40 Unit I ( 8 Sessions) Introduction: Basic Concept & Philosophy of Supply Chain Management. benefits and case examples. various costs associated with inventory. Features and Implementation.Supply chain management (Pearson. (Pearson.Supply Chain Management (Macmillan.K. logistics sub-system. functions of purchase department and purchase policies. Raghuram G.). Value Addition in SCM-concept of demand chain management. Agarwal D. accounting for materials. Outsourcing-basic concept.A. bullwhip effect in logistics. value and information).S. Krishnan Dr. Key Issues in SCM.) th 2. management of stores. Essential features. single vendor concept. Purchasing & Vendor management: Centralized and Decentralized purchasing.Logistics and Supply Chain Management (Macmillan.) 24 .) . Benchmarkingconcept. CRM Vs SCM. 1 Ed. Unit III (12 Sessions) Inventory Management: Concept. Unit IV (8 Sessions) Recent Issues in SCM : Role of Computer / IT in Supply Chain Management. exercises –numerical problem solving . Gopal . Unit II (12 Sessions) Logistics Management: Logistics as part of SCM.) st 3.) 5. different models. inbound and outbound logistics. lead time reduction. (I. Sahay B. 1st Ed.New Delhi.Material Management. Various flows (cash. re-order point / re-order level fixation. Distribution and warehousing management. .A Text Book of Logistics and Supply chain management (Macmillan. st 4. Just-In-Time & Kanban System of Inventory management. Chopra Sunil and Peter Meindl . various EOQ models. buffer stock (trade off between stock out / working capital cost).M. SUGGESTED READINGS 1. Use of mathematical model for vendor rating / evaluation. 5 Ed. 1 Ed.MBA 031 : SUPPLY CHAIN MANAGEMENT Max. SDE / VED Analysis. ABC.I. Logistics costs. . 3 rd Ed.
Glueck William F. . Strategic Information System.Business Policty and Strategy (AITBS) 25 .. Corporate Parenting. Scanning Functional Resources. Case Study related to the Entire Syllabus. and Richard B. Impact of globalization. 1st Ed.B. 1st Ed. UNIT IV (12 Sessions) Strategy Implementation through structure. Stages of corporate development. Industry Analysis. Mc Kinsey’s 7S Model. Mergers & Acquisitions. . Basic Concept of Strategic Management. and Curran J.Strategic Management (AITBS) 3. Strategic Decision Making. Hunger J.. and Athreya M. Process of Strategic Planning. OCP. Vision. UNIT III (10 Sessions) SWOT Analysis.MBA 032 : STRATEGIC MANAGEMENT Max. Lawrence R. Strategic Management.Concepts in Strategic Management and Business Policy (Pearson Education. Corporate Analysis. . Management and Control.) 6.) nd 5.Business Policy and Strategic Management (Tata Mc Graw Hill. Resource based approach. GE 9 Cell. TOWS Matrix. Value-Chain Approach. David and Rangaragjan Krish . Kazmi Azar .Cases in Strategic Management (Tata Mc Graw Hill.R.B.. Strategic Budget and Audit. Mission.Business Policy and Strategic Management (Frank Brothers) 2. 2 Ed. Competitive Intelligence ETOP Study. Pearce II John A. Objectives. Stability. Mc Carthy D. through Human Resource Management: through values and ethics. UNIT II (10 Sessions) Environmental Scanning. Organization Life Cycle.. Strategic Alliances. Strategic Choice.) 4. Business Policy. Minichiello Robert J.R. Role of Strategic Management in Marketing. Diversification. BCG Model. Hours : 40 UNIT I (8 Sessions) Introduction. SAP Scanning.Business Policy and Strategy (Prentice Hall of India) 8. Corporate Strategy. HR and Global Competitiveness. Various Corporate Strategies: Growth/ Expansion. .J.Strategic Management: Concepts and Cases (Tata Mc Graw Hill) 7. Retrenchment & Combination Strategy. Porters Model: 5 Force and Porters Diamond Model. Suggested Reading: 1. Budhiraja S. Cliff Bowman . Impact of Internet and E-Commerce. Thomson . Wheelen Thomas L. Corporate Restructuring.Jauch. Finance. Activity based Costing. Basic Model of Strategic Management. Portfolio Analysis. and Robinson J. Functional Strategy.
) nd 7. Creating a Virtual Company.MBA 033 : MANAGEMENT INFORMATION SYSTEM Max.) th 2. System Design. Management Information System(MIS).) rd 6. Cyber Crime and Privacy Issues. Conversion and Maintenance Unit IV (8 Sessions) Applications: Enterprise Resource Planning (ERP). Enterprise Collaboration System(ECS). Operations Support System (OSS). Improving Business Quality: Total Quality Management. Process Control System(PCS). Competitive Strategy Concept.) 4.Management Information Systems: Managing the Digital Firms (Prentice Hall.Management Information System (Tata Mc Graw Hill. Investigation Phase. 3 Ed. Claggett – Information System For Modern Management (PHI. Hours : 40 Unit I (12 Sessions) Introduction: Concept of Data and Information. Becoming an Agile Company. Customer Relationship Management (CRM).Business Ethics. 1st Ed. Management Support System(MSS). Prototyping. 1st Ed. Information Systems. Ross. O’Brien James . Building a Knowledge Creating Company Unit III (10 Sessions) Developing MIS Systems: System Development Life Cycle. Training.Management Information System (Tata Mc Graw Hill. Davis & Olson – Management Information System (TMH. Stair & Reynolds – Fundamentals of Information Systems (Thompson. 12 Ed. Bhatia Akshaya – Management Information System (Excel. Implementing Business Systems. Ethical Responsibility . Feasibility Analysis. Transaction Processing System(TPS). Testing.) 26 . Technology Ethics. Decision Support System(DSS). Murdick. Laudon K C and Laudon J P . Documenting. Jawedkar W S . Expert System(ES). Applications Of Artificial Intelligence : Neural Networks. 3 Ed. 2nd Ed. Fuzzy Logical Control System. Artificial Intelligence(AI) . Executive Information System(EIS).) rd 3. . The Value Chain and Strategic IS. 2 Ed. Cross Functional Information Systems Unit II (10 Sessions) Role of MIS: Strategic Advantage with MIS. Suggested Readings : 1. Using IT for Strategic Advantage: Business Process Re-engineering. Classification. Virtual Reality .) 5. System Analysis (DFD and ER Diagram). Security and Ethical Challenges Of IT. Arora Ashok.
5th Ed. Hawkins. 9th Ed. Objectives of Marketing Communication. Participants in IMC.Consumer Behaviour (Pearson/ Prentice Hall.) 7. Loudon D. Testing of Advertising Effectiveness. Organization Buying Behaviour. and Bitta Della .) 5. Overview: Meaning. Consumerism.) 2.Consumer Behaviour (Tata Mc Graw Hill. Environmental Influences on Consumer Behaviour: Culture. Challenges in IMC. Social Class. Personality and Self Concept. Hours : 40 UNIT I (8 Sessions) Introduction: Defining consumer Behaviour. IMC Promotion Mix. Consumer Behaviour Models. Process of Communication. Ethical and Social Issues in Advertising. 4th Ed. Process of Advertising. Factors contributing to IMC. Best and Coney .) 6. Understanding Consumer and Market Segments.Advertising Management (Pearson/ Prentice Hall.Promotion & Integrated Marketing Communications (Thomson. Batra Myers and Aker . Marketing Communication. 6th Ed. Reference Group and Family Influences. Copywriting. Belch MA and Belch GE .) 4. Nature and Scope of Advertising. Suggested Readings 1. Subcultures. Integrated Marketing Communication (IMC). PostPurchase Behaviour. Reasons for Studying Consumer Behaviour. Customer and Competitor Analysis.MBA 034 : CONSUMER BEHAVIOR & MARKETING COMMUNICATION Max. and Kanuk Leslie Lazar . 9 Ed. Search and Evaluation. STP Strategies for Advertising. Promotion and Marketing Communication. Promotion Mix. 2004) 27 . rd 3 Ed.Integrated Advertising. Role of Creativity in Copywriting Media Planning. UNIT IV (16 Sessions) Advertising Management. Consumer Attitude Formation and Change. Role of Advertising in Promotion Mix.Consumer Behaviour (Tata Mc Graw Hill. Purchasing Processes. Role of E-Commerce in Marketing Communication. Sponsorship: POP: Supportive Communication. Clow and Baack . Schiffman Leon G. IMC Management & Planning Model. Campaign Planning: Message Creation. Consumer Learning. Personal Influences and Diffusions of Innovations. Consumer Decision Process: Problem Recognition.Advertising and Promotion.An Integrated Marketing Communication Perspective (Tata Mc Graw Hill. Semenik Richard J .L. Preparation and Choice of Methods of Advertising Budget. Consumer Perception.) th 3. UNIT II (8 Sessions) Individual determinants of Consumer Behaviour. Motivation. Management of Advertising Agencies. Role of Advertising in Natural Development. Advertising and Other Promotional Tools. UNIT III (8 Sessions) Communication. (Pearson Education.
Understanding Enterprise: Entrepreneurship and Small Business (Palgrave. Nature and Overview. Innovation. Bridge S et al.Strategic Management (Addison-Wesley. Couger. 1999) 2. Stages of economic development. 2003) 5. Value Analysis. Financial Institutions and Small scale Industries.MBA 041 : ENTREPRENEURSHIP DEVELOPMENT Max.Creativity and Innovation (IPP. Holt . Venture capital process. Jonne & Ceserani . Role of Woman entrepreneur. Unit IV (10 Sessions) Family and Non Family Entrepreneur: Role of Professionals. 1999) 7. C. Creative Performance. Unit II (10 Sessions) Creativity and Entrepreneurial Plan: Idea Generation. Marketing. Monitoring and Control segmentation. 1999) 28 . Entrepreneurial motivation and Barriers. Govt. Internal and External Factors.Innovation & Creativity (Crest) 2001. International versus domestics’ entrepreneurship. Brainstorming. Synectics. Screening and Project Identification. Development of entrepreneurship.Entrepreneurship : New Venture Creation (Prentice-Hall) 1998. Functions of an Entrepreneur. Hunger J D and Wheelen T L . Classification of Entrepreneurship. Unit III (10 Sessions) International Entrepreneurship Opportunities: The nature of international entrepreneurship. Financial and Technical. stages in entrepreneurial process. Project Planning: Evaluation. Creative Problem Solving: Heuristics. Culture. . Dollinger M J . Concept of Entrepreneurship. Venture Capital: Venture capital. Theory of Entrepreneurship.Creativity in Organisations (Wheeler. Suggested Readings: 1. Policies for SSIs. Nina Jacob. Professionalism vs family entrepreneurs. 4. Incentives and facilities. Hours : 40 Unit I (10 Sessions) Entrepreneurship: Definition of Entrepreneur. Institutional support for new ventures: Supporting Organizations. Feasibility Analysis: Economic. locating venture capitalists. 1998) 3.Entrepreneurship (Prentice-Hall. 6. Importance of international business to the firm.
Corporate Governance and the Role of Board (BOD). Bible and Quran) UNIT-III (10 Sessions) Ethics impact in Business: Ethical Issues in Capitalism and market systems. Supply Chain Management. Ramayana. trade marks. 2002) 2) Laura P Hartman Abha Chatterjee .Business Ethics and Managerial Values (Deep & Deep Publications Pvt. Brand Building. Suggested Readings: 1) S.MBA 042 : CORPORATE GOVERNANCE. patents. 6) Mathur UC – Corporate Governance & Business Ethics (Mc Millan). Corporate Disclosure and Investor Protection in India UNIT-II (10 Sessions) Values impact in Business: Indian Value System and Values. Horizontal Organisation.Business Ethics (Tata McGraw Hill. Diversification. Vedas. 2007) 3) S. Bhatia . Corporate Governance System Worldwide. Ethics and human resource. UNIT-IV (12 Sessions) Corporate Strategy: Global industrial competition. Ethics and Information Technology. Corporate Restructuring. need of corporate governance code. Corporate Social Reporting.K. Mergers and Acquisitions. Upanishads. The Indian Scene.Ltd. Competitive Strategy. Economic Reforms & Development (Oxford). Hours : 40 UNIT-I (8 Sessions) Corporate Governance: Issues.S. Promotional Strategies. Teaching from scriptures and tradition (Geeta. Benchmarking. 29 . Ethics in finance. 2000) th 4) Velasquez – Business Ethics – Concepts and Cases (Prentice Hall. 6 Ed. Mahabharata. Total Quality Management. VALUES & ETHICS Max. Ethics and marketing. Social Responsibility of Corporates. Ethics and social responsibility. copy rights.) 5) Reed Darryl – Corporate Governance. Iyer . Ethical theories and approaches. Code of Corporate Practices.Managing for Value (New Age International Publishers. Information Technology. Intellectual property rights like designs.
UNIT IV (12 Sessions) Training Need Assessment: Determination of Training Needs. Persistence & Change. .) nd 2. Tapomoy Deb . Need and Importance of Training. Psychodynamic Theories . Designing Training Programmes.. Hall Calvin S.Training & Development Concepts & Application (Ane Books. UNIT III (8 Sessions) Training : Concept.Theories of Personality (Wiley-India Text Books.) 3. Evaluation of Personality : Sick Personalities and Healthy Personalities. UNIT II (8 Sessions) Personality Determinants : An overview of Personality determinants. Personality & Personal Effectiveness : Psychometric Theories – Cattele and Big Five.) 4. Lynton & Pareek . 4 th Ed. 1st Ed. 1 Ed. Methods of conducting Training.Personality Development (Tata McGraw Hill. Understanding Process of Learning. Symbols of Self. Elizabeth B .) 7.Carl Jung and MBTI. Friedman & Schustack . Johari – Window.Understanding Organizational Behaviour (Oxford. Udai Pareek . Suggestion Readings : st 1. Approaches to Training Needs Assessment. Sahu R.et al . 6th Ed. Types of Training.Training for Development (Excel Books. Personality Patterns.. TNA Cycle of Events. Evaluation of Training Programmes. Moulding the Personality Pattern. Developing an Integrated Approach of Learning in Training Programme.MBA HR 01 : PERSONAL GROWTH AND TRAINING & DEVELOPMENT Max.) 5. Hours : 40 UNIT I (12 Sessions) Personality : Meaning & Concept. 2 Ed. Role.Training for Development (Vistaar Publication. Transactional Analysis. Personal Effectiveness. 2 Ed.Personality: Classic Theories and Modern Research (Pearson) nd 6. Hurlock.) 30 .K.
D.Dynamics of Industrial Relations (Himalayan Publications. 2000. Absenteeism. Sinha . Grievance Handling Procedure.Industrial Relations (Excel. Trade Union. Human Resource Management and IR. . UNIT III (6 Sessions) Technological Change in IR-Employment issues.) 3. UNIT II (12 Sessions) Trade Unionism : Trade Union : origin and growth. Suggested Readings : th 1. International Dimensions of IR. problems of Trade Unions. objectives.Management Approaches. Labour turnover. 4th Ed. 2 Ed. Employers’ Organisation.) 4. 2006. ILO in IR. functions and role of Trade Unions in collective bargaining.MBA HR 02 : INDUSTRIAL RELATIONS AND LABOUR ENACTMENTS Max. Venkata Ratnam – Industrial Relations (Oxford. Workmen’s Compensation Act. Employees Provident Fund Act.Industrial Relations. unions in the era of liberalization. concept. Evolution of IR in India . Factories Act. UNIT IV (16 Sessions) Labour Legislations: Industrial Dispute Act.) 31 . Trade Unions and Labour Legislation (Pearson Education. Payment of Wages Act. Workers’ participation in management. Payment of Gratuity Act. Nature of Industrial Relations. Srivastava SC . Gankar .) nd 5. Important Provisions of Employees’ State Insurance Act. Trade Union Response. 1st Ed. Mamoria CB. Hours : 40 UNIT I (6 Sessions) Overview of Industrial Relations : Concept of Industrial Relations. 1 Ed. Objectives of IR.Industrial Relations and Labour Laws (Vikas. Labour problems : Discipline and misconduct. Integrative Approaches to HRM. 15 Ed. unions after independence.) st 2. Management Strategy. Singh B. Mamoria. Role of State.
) 4.) th 2.Leadership (Crest Publishing House) 32 . 5th Ed.Leadership in Organisations (Pearson. Building High Performance Teams.) st 3. Teams – Effective Team Characteristics and Team Building. Group Norms. Stages of Group Development. Assessing Leadership & Measuring Its effects. Leadership Behaviour. Hours : 40 UNIT I (10 Sessions) Leadership – Meaning. UNIT II (10 Sessions) Focus on the Leader – Power and Influence. Team Building for Work Teams. Groups – Nature. Ginnetts Team Effectiveness Leadership Model. West Michael . Sadler Philip . Group Size.Leadership. Enhancing The Lessons of Experience (Tata Mc Graw Hill.MBA HR 03 : TEAM BUILDING & LEADERSHIP Max. Group Cohesion. Group Roles. Advanced Leadership Skills. Suggested Readings : 1.Effective Team Work (Excel Books. 6 Ed. Leadership Traits. Contingency Theories of Leadership. Curphy . Ginnett. Followers and situation. Teams and Their Leadership. Hughes. Concepts and Myths about Leadership. Components of Leadership.Leader. 1 Ed. UNIT IV (10 Sessions) Leadership Skills – Basic Leadership Skills. UNIT III (10 Sessions) Groups. Building Technical Competency. Leadership and Change. Yukl G . Leadership and Values.
Suggested Readings : th 1. Lewicki. Welfel.Negotiation Made Simple (Excel Books. Patternson .) 4. Strategy and Tactics of Integrative Negotiation. By Udai Pareek. Hours : 40 UNIT I (12 Sessions) Negotiation: Nature. Second Edition Page 410-415).Counseling and Guidance (Tata Mc Graw Hill. (Thomson India. Best Practices in Negotiation – Fundamental Structure of negotiation and BATNA. Oxford. 196-197).) st 3. Cognition and Emotion Communication: What is communicated during negotiation and how people communicate in Negotiation.L.) 6.) st 2.The Counselling Process. Modern Trends in Counselling – Trends. Rao S. 2nd Ed. 1 Ed.MBA HR 04 : NEGOTIATION & COUNSELLING Max. Rao S N .Counselling Skills for Managers (PHI.Netgotiation (Tata Mc Graw Hill. 5 Ed.Understanding Organisational Behaviour (Oxford) – for case in Unit II. UNIT III (8 Sessions) International and Cross Cultural Negotiation: Context and Concept. UNIT II (12 Sessions) Negotiation Sub processes: Perception. Humanistic Approaches and Rogers Self Theory Counselling Process : Steps in Counselling Process. Approaches to Counselling: Behaviouristic.The Dabhol Debacle ( Negotiation Made Simple. SL Rao. Strategy and Tactics of Distributive Bargaining. A Multi theoretical Integrative Approach.Role Negotiation at Bokaro Steel Plant (Understanding Organizational Behaviour. Strategy and Planning for Negotiation. Saunders & Barry . Cohen S . Characteristics. .) st 5. 1 Ed. Role of a Counsellor and Model of Conselling. Pareek Udai .30-35 and pp.) 7. Singh Kavita . Excel Books pp. Influence of Culture on Negotiation: Case II . 6th Ed. Case I . 1 Ed.Negotiation Skills for Managers (Tata Mc Graw Hill. UNIT IV (8 Sessions) Emergence & Growth of Counselling: Factors contributing to the emergence. 33 .
Role of Technology in Services Marketing. UNIT IV (8 Sessions) Services in Global Perspective: International Marketing of Services Recent Trends.The Essence of Service Marketing (Prentice Hall of India) st 6.) th 2. Key Decisions in Global Marketing. Zeithaml . Marketing of Telecom/ Insurance Services. 2nd Ed. Process of Operations and Delivery of Services. Home Loans. Physical Evidence: Role of Communication in Service Marketing. Importance of Customer Relationship Management : Specific for Service Industry. Targeting and Positioning of Financial Services. Segmenting. Woodruff Helen . Insurance and Banking. Technology and Strategy (Pearson Education.) 7. Service Pricing Strategy. Segmentation and Zone of Tolerance. 1 Ed. Marketing Mix Strategies with Special Reference to Credit Cards. Devising Financial Services. Paradigms in Services Marketing. Characteristics of Services Classification of Services. Service Marketing System: Service Quality.Services Marketing (Tata Mc Graw Hill. UNIT III (8 Sessions) Marketing of Financial Services: Deciding the Service Quality. Services Promotions.) rd 3.) 4. 5 Ed. Developing the Service Product/ Intangible Product.MBA MK 01 : MARKETING OF SERVICES Max. Govind Apte . Services Distributions. Baron S and Harrisk . Services Strategy and Organizing for Global Marketing. Principal Driving Force in Global Marketing of Services. 3 Ed. Understanding Customer Expectations and Zone of Tolerance.Services Marketing: Text and Cases (Palgrave. People and Internal Communication. Hours : 40 UNIT I (8 Sessions) Introduction: Difference between Product and Services Marketing.Service Marketing (Macmillian. Payne Adrian . Targeting and Positioning of Services UNIT II (16 Sessions) Services Marketing Mix: Augmented Marketing Mix.Services Marketing: People. Understanding the Customer Expectations. Rama Mohana Rao . Suggested Readings: 1. (Person Education. Service Product Planning. Love lock Christopher .Services Marketing. 1st Ed.Services Marketing (Oxford University Press) 34 .) 5.
) 7. Marketing Research during different phases of the administrative process. Nargundkar . Hypothesis Testing. Attitude Scales: The Concept of Attitude. Need for Marketing Information System.) 3. Difference between Probability and Non-probability Sampling. Process of Marketing Information System.Essence of Marketing Research (Cengage Learning) 8. Marketing Research Process UNIT II (8 Sessions) Research Design: Various Method of Research Design.Research for Marketing Decisions (Prentice Hall of India. and Albaum Gerald . William G... Marketing Information System : Concept. Advantages & Disadvantages of Primary Data & Secondary Data. Advantages & Disadvantages of Different Techniques of Sampling. Various Techniques of Sampling. Difficulties in Applying the Scientific Method to Marketing. Development of Marketing Measures. Rating Methods. Methods of Observation. Green Paul E. Bibliography and Annexure in Report. SUGGESTED READINGS: 1. 6 Ed. Sampling: What is Sampling. Beri . Essentials Characteristics for Selecting Secondary Data. Hours : 40 UNIT I (10 Sessions) Introduction: Definition of Marketing Research. Objective of Sampling.) 6. 2nd Ed. UNIT V (4 Sessions) Report Preparation: Types and Layout of Research Report. Important Experimental Research Designs.Marketing Research Methodological Foundation (Cengage Learning.Marketing Research (Prentice Hall of India. General Procedure in Attitude Scaling. UNIT IV (10 Sessions) Data Processing. Selected Attitude Scales. Byod & Others . Tull Donald S. 4 Ed.Marketing Research (Tata McGraw Hill. Sources of Error. Application of Marketing Research. Luck and Rubin . Criteria for a Good Scale. UNIT III (8 Sessions) Measurement and Scaling: Types of Scales. Steps in Sample Design. Regression Analysis. Zikmund and Babin Barry J.Marketing Research (Tata McGraw Hill. Component of Attitude. Difficulty of Measurement. 5th Ed. Components of Marketing Information System. Scientific Method in the Physical Sciences and Marketing.Marketing Research (All India Traveler Book Seller) 2. Tull & Hawkins . 7th Ed. Objective of Marketing Research. Drawing Conclusions.) 35 .MBA MK 02 : MARKETING RESEARCH Max.Marketing Research: Measurement & Method (Prentice Hall of India. Precautions in Preparing the Research Report.) th 4. Limitations of Attitude Measurement. Churchill Gilbert A. Precautions in Preparation of Questionnaire & Collection of Data. Bi-variate Analysis: Chi square. Correlation. Problem Associated with Sampling. Analysis and Estimation. Giving Suggestions and Recommendation to the Concerned Persons. and Iacobuce Dawn . .) th 5. Rank Correlation. Limitation of Marketing Research. Determining Sample Size. Scientific Method of Investigation : Scientific Method. 9th Ed. Distinction between Scientific and Non-Scientific Method. Primary and Secondary Data: Methods of Collecting Primary Data. Basic Methods of Collecting Data: Questionnaire Method / Observation Method -Advantages & Disadvantages. Analysis of Variance.
Channel Conflicts and their Resolutions. Qualities of a Successful Salesman. Designing Sales Territories and Sales Quota.) 6.. Johnson and Marshall . Training and Compensating the Sales Force. Stern Louis W.Selling and Sales Management (Pearson Education) 3. Techniques of Sales Forecasting. Primary Distributors. Distributors: Policies and Strategies. Types of Channels. Sales Management and Salesmanship. Strategies th and Cases (Pearson Education. The Ones of Personal Selling. Leading and Motivating the Sales Force. Role of Sales Manager. 5 Ed. 6 Ed.Sales Force Management (Tata Mc Graw Hill. Still Richard R. Specialized Distributors and Participants.. Analyzing Market Demand and Sales Potential. and Anderson E . Formulating Selling Strategies. Sales Contests. UNIT IV (8 Sessions) Channel Management: Forces of Distributing Systems. Recruitment and Selection of Sales Force. Coughlan A. 8th Ed. Designing the Structure and Size of Sales Force. Goals in Sales Management: Goal Setting Process in Sales Management. Jobber David and Lancaster Geoff . Rosenbloom – Marketing Channels (Cengage Learning. Training the Distributors Sales Team. 11th Ed. Concept of Personal Selling. and Govoni Norman A.) 36 . 7 Ed.Sales Management : Theory and Practice (Palgrave) 2. Evaluation and Analysis. Cundiff Edward W. Hours : 40 UNIT I (14 Sessions) Introduction: Selling as a Part of Marketing.) 4.I. Process of Personal Selling. Donaldson B .MBA MK 03 : SALES AND DISTRIBUTION MANAGEMENT Max. Distributors Selection and Appointment. Importance of a Channel.T. Spiro .Sales Force Management (Tata Mc Graw Hill. UNIT III (8 Sessions) Introduction to Distribution Management: Concept of Distribution Channel. Sales Management Process.) 7.P . Suggested Readings 1.Marketing Channels (Prentice Hall of th India.Sales Management: Decisions. UNIT II (10 Sessions) Sales Force Management: Organising the Sales Force.) th 5. EL-Ansary A. Preparation of Sales Budget.
Michael Levi M and Weitz BW . Motivation and Perception. Promotional Strategies used in retailing. People in Retailing. Retail Planning. Dunne Patrick M. Learning. and Griffith David A .Retailing: An Introduction (Pearson Education. 9 th Ed.Retail Management (Pearson Education. Retail Organisation and Operations Management. Strategic Planning.. Hours : 40 UNIT I (8 Sessions) Overview of Retailing Environment and Management: Retailing. Choosing a Store Location: Trading Area Analysis.) st 7. Shopping at World Stores. Mapping Out Society.Retailing (Cengage Learning.R .J. and Cullen P . 5 th Ed. Going International. 1st Ed. Newman A. Nonstore-based and other Forms of Non Traditional Retailing. The Internalization Process. Focusing on the Consumer. Development and Control.Retailing : Environment and Operations (Vikas. UNIT II (10 Sessions) Situational Analysis: Retail Institutions by Ownership.. Web. Retail Institutions by Store-based Strategy-Mix. Functions of Retailing Driving Forces for Retailing. Berman B and Evans J. Internal Store. International Retailing: Internationalization and Globalization. Visual Merchandising and Atmospherics.Retailing (Cengage Learning. Building and Sustaining Relationships. Merchandise Management Retail Pricing. 1 Ed.) st 6. Structural Change.) 2. Lusch Robert F. Attitude.) 5. 5 Ed. Development and Implementing Plans. Definition and Concept. Managing Retail Services. UNIT IV (14 sessions) Delivering the Product: Retail Information Systems.Retail Management . UNIT III (8 Sessions) Managing Retail Business: Retail Organization and HRM. Targeting Customers and Gathering Information. Suggested Readings: 1.) 4. Newman and Cullen . Branding.Retailing Management (Tata McGraw Hill. Store Design and Layout.) 37 . Vedmani G. Site Selection. Business and International Management. Type of Retail Outlets. 1 Ed.Functional Principles & Practice (Jaico Publications. Display. Perceptions of Service Quality. The Customer and Retail Business: Knowing your Customers. Communicating with Customers.) th 3. Financial Dimensions. Market Structure. Cox Roger and Brittain Paul .MBA MK 04 : RETAIL MANAGEMENT Max. The Store and its Image. 4th Ed. Culture. Gibson . Service Characteristics. The External Store.
2007) 3. Working Capital Policy . commercial papers. credit terms.Financial Management (TMH. bank loans. with reference to Government policies.MBA FM 01 : MANAGEMENT OF WORKING CAPITAL Max. Cash Management: basic strategies. order quantity. V. Hours : 40 Unit I : Introduction to Working Capital (10 Sessions) Nature. determination of potential credit policy including credit analysis. objectives of inventory management. Motives for holding cash. factoring. credit standards. Unit III: Management of Receivables & Inventory (12 Sessions) Receivables: Nature & cost of maintaining receivables. Inventory: Need for monitoring & control of inventories. 2005) 6.Classification.) 4. etc. Collection Policies. I. short term credit. alternative strategies. 9th Ed.Working Capital Management –Theory & Practice (Himalaya. overdrafts. mechanism and cost-benefit analysis of alternative strategies for financing working capital : accrued wages and taxes. Credit Management in India.K. Cash Management Practices in India. Assessment and Computation of Working Capital Requirement. certificates of deposit. Rangrajan and Mishra . objectives of cash management. credit period. order point etc. trade credit. 6th Ed. choice of securities. techniques and processes. objectives of receivables management. Cash Budget. compensating balances . Scope and Definition of Working Capital. Cash Management Models. . Inventory Management: Minimizing cost in inventory. Working Capital Cycle. Overview of Working Capital Management Unit II : Management of Cash and Marketable Securities (8 Sessions) Meaning of Cash.) 38 . secured term loans. Dheeraj Sharma . Bhalla . Pattern and sources of Working Capital Financing in India.) 7. Techniques of Inventory Management .Working Capital Management (Excel) 2. types. bill discounting.M. Khan & Jain . 5th Ed. Periasamy.Financial Management (Taxmann.Aggressive & Defensive. Ravi M. etc. Pandey.Working Capital Management (Anmol) 5. policies for managing accounts receivables. Benefits of holding inventory. risks and costs associated with inventories. P . accounts payable. factors affecting size of receivables.Financial Management (Vikas. reasons for holding marketable securities. Marketable Securities: Concept. Unit IV: Working Capital Financing (8 Sessions) Need and objectives of financing of working capital. Kishore .Working Capital Management (Himalaya. SUGGESTED READINGS 1. factors determining cash needs. Profitability–Liquidity trade-off.
Stock Exchange and New Issue Markets . valuation. 6th Ed. Duration. Approaches to Equity Valuation: Technical Approach – overview of concept & tools used and Fundamental Approach – economy. Unit III (10 Sessions) Portfolio Analysis and Selection: Portfolio concept.Investment Analysis and Portfolio Management (Tata Mc Graw Hill. valuation. Hours : 40 Unit I (08 Sessions) Overview of Capital Market: Market of securities.) 5) Bodie. industry and company analysis Valuation of Debentures/Bonds : nature of bonds. Unit IV (8 Sessions) Portfolio Management and Performance Evaluation: Performance evaluation of existing portfolio.Investment Analysis and Portfolio Management (Pearson Education. 1996. Portfolio Management and Mutual Fund Industry SUGGESTED READINGS: 1) Chandra P . Finding alternatives and revision of portfolio. Measures of risk and return. structure. Kane. functioning and limitations. Sharpe and Treynor measures. Investor Protection. Single Index Model. Term structure of interest rates. 1 Ed. calculation. systematic and unsystematic risk components. Regulatory Mechanism: SEBI and its guidelines. 6th edition) st 3) Ranganatham . Bond theorem.Investment and Indian Perspective (TMH. 2008) 2) Fischer and Jordan . Unit II (14 Sessions) Risk & Return : Concept of Risk. Equity Valuation Models.their nature. Portfolio risk and return. Capital market theorem.).Security Analysis and Portfolio Management (Prentice-Hall. trade off.Security Analysis and Portfolio Management (Vikas. Nature of Stock Markets: EMH (Efficient Market Hypothesis) and its implications for investment decision. calculation of beta.) st 4) Pandian P .MBA FM 02 : SECURITY ANALYSIS AND INVESTMENT MANAGEMENT Max. 1 Ed. Valuation of Equity: Nature of equity instruments. Valuation of Derivatives(Options and futures): concept. trading. Trading of securities: equity and debentures/ bonds. Selection of Portfolio: Markowitz’s Theory. Marcus & Mohanti . 39 . Beta as a measure of risk. CAPM (Capital Asset Pricing Model) and Arbitrage Pricing Theory.
NBFCs Their status.) 40 . types.Financial Institutions and Markets (Tata McGraw-Hill. Strategies for making commercial banks viable. Asset Liability Management . Securitisation in India. Liquidity Management. Parties involved.Gap analysis. NABARD. scope and importance etc.Financial Services & Markets (Thomson. Management of capital funds.Foundations of Financial Markets and Institutions (Pearson Education. Management of Non. Overview of Financial Services: nature. Securitization of Auto loans and housing loans. scope and their implications.Financial Services (Tata Mc Graw Hill. working and uses of each. working and strategies for commercial viability. DFIs in India . Evaluation of Lease transaction. Unit III : Management of Non-Banking Financial Institutions (10 Sessions) Securitisation : concept. Techniques of regulation and rates.performing assets. Financial Sector Reforms in India. Hours : 40 Unit I : Introduction (10 Sessions) Financial System and Markets: Constituents and functioning.Management of Financial Institutions (Himalaya. 2004) 4) Bhole L M . nature. Other financial services: Factoring. determination of commercial interest rates: fixed and floating. Monetary and fiscal policies. Regulation of money and credit.differences and implications for the business. Types of lease and their implications. ICICI. constituents. Unit II : Management of Commercial Banks (10 Sessions) Banking Industry in India. 1998) 3) Machiraju H R .M & Nigam Divya . RBI – Role and functions. State Level Institutions .capital adequacy norms. 1st Ed. Forfeiting. Consumer Credit and Plastic Money – concept.MBA FM 03 : MANAGEMENT OF FINANCIAL INSTITUTIONS AND SERVICES Max. SUGGESTED READINGS: 1) Fabozzi . types. working and strategies for commercial viability . Hire purchase and lease . Overview of Foreign Exchange Market. IFCI. Unit IV : Management of Financial Services (10 Sessions) Leasing and Hire Purchase: Industry. Size and scope.R. Discounting and Re Discounting Of Bills. RRBs. Insurance & Mutual Fund organisations Their status. 3rd edition.) 2) Khan M Y . 3rd Ed.IDBI. 2003) 6) Gurusamy R . banking sector reforms. 2003) 5) Srivastava .Indian Financial System (Vikas.
MBA FM 04 : TAX PLANNING AND MANAGEMENT Max. Tax planning for depreciation. Profits & Gains of Business.Indirect Taxes – Law & Practice (Taxmann.How to Save Wealth Tax (Vision Book 2001. Assessment Year. Tax appeals. Treatment of losses & unabsorbed items. Tax planning regarding Employees Remuneration.) 2) Lakhotia R N . 1999. Revision & Review. . Income from House Property. Hours : 40 Unit I (10 Sessions) Nature and Scope of Tax Planning: Nature. Tax Planning. Assessee – types.) 41 .) 3) Prasad Bhagwati . (Working knowledge is required for these). Assessment.Direct Taxes.S. SUGGESTED READINGS: 1) Bhatia H L . Objectives of Tax Management. Residential status. 40th Ed. Appeals. Unit IV (8 Sessions) Central Excise Act 1994 and Excise planning. Review.Public Finance (Vikas. 5) Singhania V K . Unit II (10 Sessions) Tax on Individual Income – Computation of tax under the heads of Salaries. Carry forward and set off losses. Previous Year. Law & Practice (Taxmann. Filing of returns. 1978). Customs Act and Customs Duties Planning (Working Knowledge required) Consumer Protection Act 1962 and Customers planning.Income Tax Law & Practice (Vishwa Prakashan) 4) Santaram R . Non-resident Indians. Wealth tax on closely held companies. 9th Ed. Valuation of assets. 20th Ed.) 6) Datey V. Revision and Rectification.Tax Planning by Reports (Taxmann. 20th Ed. Capital Gains & Income from Other Sources. Tax Avoidance & Tax Evasion. Tax deductible at source Unit III (12 Sessions) Corporate Income Tax: Tax concessions and incentives for corporate decisions. Tax and business reorganizations: merger and amalgamation.
Indexes & Sequences. Physical Database Design. 2003) 2) Hoffer . 6th edition) 3) Alexis and Leon . Views. 2003. Unit II (10 Sessions) Relational Database Design : Integrity Constraints.Database Management System (Tata Mc Graw Hill. Advantages of DBMS. Object/Basic Database Administration/ Remote Data Access.Creating Tables. Triggers.Modern Database Management (Pearson Education.Fundamentals of Database Systems (Pearson Education. Inserting Rows. Unit IV (8 Sessions) Database Utilities. Data Models.Database Management System (Vikas. Functions & Package. Security. Normalisation. 1996). Components of Database Management Systems. Unit III (12 Sessions) Structured Query Language. Relational Data Model. Procedures. Introduction to data mining & Data Warehousing. Entity-Relationship Model. 3rd Ed. Hierarchy Data Model. PL/SQL structure. Functional Dependencies.MBA IT 01 : DATABASE MANAGEMENT SYSTEM Max. 5) Navathe E .) 42 . Cursor.Database Systems (Palgrave. Decomposition of Relation Schemes. Hours : 40 Unit I (10 Sessions) Introduction to Database. Organisation of Database. Knowledge Extraction through Data Mining.) 4) Majumdar and Bhattacharya . Network Data Model. Semantic Data Model. Applying column constraints. Oracle. Snapshots. SUGGESTED READINGS: 1) Beynon -Davies P.
Overview of Risks associated with Internet. UNIT-II (10 Session) Systems Planning and Investigation: Basis for Planning in Systems Analysis .Dimensions of Planning. 7 Ed. Determining the User's Information Requirements. 1 Ed. 2 Ed. Kenneth E Kendall and Julie E Kendall – SAD (PHI Publication. Types of Systems. Entity Relationship Diagrams. Intrusion Detection Risk Management.E-commerce –Security.) st 4. Ankit Fadia -Encryption-Protecting your Data (Vikas Publication. Analysis. Feasibility Study. Creating a secure environment. Cryptography and authentication. Investigation. Viruses. Disaster Recovery Plan. Hours : 40 UNIT-I (10 Session) Systems Concept. Risk Management and Control (TMH. Characteristics of a System. Singh B –Network Security (PHI Publication.) nd 3. Virus Control. UNIT-III (8 Session) Tools of Structured Analysis : Data Flow Diagram (DFD). Design. Types of Attacks. Needs Identification.Feasibility Report.) 5. Decision Support System. Grienstein and Feinman. Initial Investigation. Steps in Feasibility Analysis . Feasibility Considerations. Information Security Policy. Post Implementation Review and Maintenance. Decision Tree & Decision Table. 2nd Ed.) 2.) 43 . Managing Risk. Object Oriented Analysis (OOA) and Object Oriented Design (OOD). 1st Ed. Hackers.MBA IT 02 : SYSTEM ANALYSIS & DESIGN AND SOFTWARE ENGINEERING Max. Implementation. Elements of System. Process Modeling : Structured English. Data Dictionary. System Development Life Cycle. Internet Security Standards Suggested Readings: 1. UNIT-IV (12 Session) Basics of Information Security. Elias M Awad – SAD (Galgotia Publication.
Linux.MBA IT 03 : DATA COMMUNICATION & NETWORK Max. ASK. Virtual Private Network. Infrared & Light Waves. PCM. 4th Ed. Point-to-point communication.Computer Networks (Prentice-Hall. Unit IV (10 Sessions) Mobile Communication: Applications of Mobile Communication. TDMA. Digital Data Rates. 4 Ed. PDM. Gateways Cell Relay.) 3) Stallings W . Mobile Internet & WML: Mobile IP. PSK Features: Error detection and correction codes. Broadcasting. 2 Ed. Concepts of Port. Server.) 4) Tanenbaum . Networks and accessories: LAN. Communication Links. 2000) th 2) Comer . 1999. ISDN.Computer Networks (Prentice-Hall. SDMA. Frame Relay. Types of signals: AM. Network Operating systems: Unix. Routers. Windows. Hamming codes. Hours : 40 Unit I (10 Sessions) Fundamentals of Communication System. Broadband and base-band. Terrestrial Microwave. Character Codes. Asynchronous and Synchronous Data. Wireless TCP& UDP. Wireless Communication: Bandwidth. 2003. FDMA. IP Addressing. WAP. Multicasting. Tunneling. FM. Bridges. Hub.Computer Networks and Internets (Pearson Education. MAN.) nd 5) Black . Types of Ethernet. Unit II (8 Sessions) LAN topologies: Workstation. WAN. 2004. Interference. 7th Ed. FSK.Communication Networks (Tata McGraw Hill. Optical Fibers.Data Computer Communication (Pearson Education. B-ISDN Unit III (12 Sessions) OSI Model. Transmission Impairment.) 44 . ATM. Broadcast Radio. Cables. Socket. Network Interface Card. CDMA. Communication System Formats. WML SUGGESTED READINGS: 1) Widjaja L G . Switches. PM.
Electronic Commerce Business Models (Value Proposition.) rd 2. Organizational Development. Laudon & Traver . Online retail industry dynamics. 2007. Transaction Security.Electronic Commerce . Unit II (10 Sessions) Business to consumer (B2C) Business Models. Features of Electronic Commerce. Hours : 40 Unit I (8 Sessions) Origin. Competitive Environment. Unit III (12 Sessions) Online Retailing. 3 Ed. need and factors affecting Electronic Commerce.Frontiers of E-Commerce (Pearson Education.MBA IT 04 : ELECTRONIC COMMERCE Max. Market Strategy. Market Opportunity. Management Team). Society (Pearson Education. Types of C2C. Introduction to Mobile commerce Challenges emerging in Mobile Commerce. Unit IV (10 Sessions) Online Banking. Online mercantile model for customer perspective. Types of B2B. Online marketing communications. Application areas of Mobile Commerce. Online pricing strategies. 3 Ed. Online banking implementation. Stored Value. Management issues in online banking. Suggested Readings: rd 1. 45 . Management Challenges in online retailing. Online advertising. Kalakota R. Business to Business (B2B) Business Models. Peer to Peer Business Models. Check. Electronic Commerce Framework. Online branding. Types of B2C. Electronic Payment Systems (Cash.Electronic Commerce Business. M-commerce Business Models. Online customer relationship.) . Credit Card. Revenue Model. Competitive Advantage. Changing dynamics in banking industry. Technology. Internet as an Electronic Commerce Enabler. Online market research. Accumulating Balance). Working of Online Credit Card. Consumer to Consumer (C2C) Business Models.
Management Contracts. International Packaging. Promotion and Communication. Assembly Operations . Analysis and Measures to minimize Political Risk. 10th Ed.) 6) Jain S. Transfer Pricing. Marketing Information System. Benefits of International Marketing.I: Product Policy and Planning.) 2) Cherunilam F . Indicators of Political Risk.Political Systems. Acquisitions Franchising. Branch v/s Subsidiary. International Physical Distribution Unit IV (10 Sessions) International Marketing Decisions .International Marketing (TMH. – International Marketing (Thomson) 46 .Promotion Mix. International Branding Decisions.International Trade and Export Management (Himalaya. Price Standardization. Price Distortion. Strategic Alliances.Marketing Information Sources.International Marketing (Thompson. International Dimensions of Marketing. Domestic v/s International Marketing. Process of Internationalization.Role of Pricing. World Market Environment: Political Environment.Shaw. Global Advertising Regulations . Turnkey Operations. Unit II (8 Sessions) Planning for International Marketing: Marketing Research . International Sales Negotiations International Advertising – Patterns of Global Advertising.II: International Promotion Strategies. Advertising Media.International Marketing (Pearson.Culture and its Characteristics. 9 Ed. 2007) th 3) Varshney R. Retailing in International Scenario. Hours : 40 Unit I (12 Sessions) Overview of World Business and Framework of International Marketing: Definition of International Marketing.Product Design and Standardization. Terms of Sale. Foreign Product Diversification. Legal Environment. Cultural Universals. 3rd Ed. Multiplicity of Legal Environment. Political Risks. Bribery. Market Analysis Foreign Market Entry Strategies – Exporting. Methods of Financing and Means of Payment International Channels of Distribution – Channel Members.L. Cultural Environment. Pricing Decisions. 8 Ed.J . Influence of Culture on (a) Consumption (b) Thinking (c) Communication Process.International Marketing Management (Sultan Chand & Sons. International Pricing Strategy. Counterfeiting. Standardized International Advertising International Organizational Control SUGGESTED READINGS 1) Onkvisit . Channel Management. Developing an International Product Line. Counter Trade. Bhattacharya B .MBA IB 01 : INTERNATIONAL MARKETING Max.) th 4) Czinkota . International Warranties and Services.S.) 5) Cateora Graham . Free Trade Zones Unit III (10 Sessions) International Marketing Decisions . Joint Ventures. Licensing. Personal Selling.Legal Systems. Gray Market. Legal Form of Organization.
Import Quotas. 1st Ed.K. Globalization of Markets. Instruments of Trade Policy.S. Integration for Business. Its Basic Principles and Major Achievements. Brief History of Indian Rupees Exchange Rates. Regional Economic Integration in Europe.) 4) Black J . Various types of Exchange Rate Regimes.) st 3) Daniels .International Business (Pearson. Anti-dumping Policy. Factors Affecting Exchange Rates. IBRD. .International Business (TMH. Product Cycle Theory. Hours : 40 Unit I (8 Sessions) An Overview of International Business: Introduction. Hecksher-Ohlin Theory.) 2) Hill C. Subsidies. Definition of International Business..A.International Trade (Excel. ASEAN. IMF. Voluntary Export Restraints. Unit II (12 Sessions) International Business Theories: Introduction Mercantilism. . WTO. SUGGESTED READINGS: 1) Agarwal Raj .Tariffs. Role and Advantages of WTO. Unit IV (12 Sessions) International Institution: UNCTAD. Regional Economic Integration: Introduction. Levels of Economic Integration. Regional Economic Integration in U. 1 Ed. SAARC.W.International Business Environment (Prentice Hall) 5) Bhalla V. Unit III (8 Sessions) Foreign Exchange Determination Systems: Basic Concepts Relating to Foreign Exchange. Effects and Benefits of Globalization. Features of IBRD. Absolute Advantage Theory Comparative Cost Theory.MBA IB 02 : INTERNATIONAL BUSINESS ENVIRONMENT AND FOREIGN EXCHANGE ECONOMICS Max.International Business Environment (Anmol) 47 . Changing Environment of International Business. 5th Ed. Role of IMF. Administrative Policy. Trends in Globalization.
Benefits arising from Export.MBA IB 03 : EXPORT MANAGEMENT AND DOCUMENTATION Max. Important Incoterms. Important Organizations. Bhattacharya B-International Marketing Management (Sultan Chand & Sons. Export Import Bank of E. 9th Ed. Hours : 40 Unit I (12 Sessions) Introduction to Export Management: Introductio0n. Methods of Identifying Export Winners. Importance of Exports to India. Unit III (8 Sessions) Export Finance and Pricing Preshipment Finance. Nature of Exports Sales Contract. Unit IV (12 Sessions) Formalities of registration and Export Documentation Naming the Enterprise.International Trade and Export Management (Himalaya. Special Financial Facilities. Statutory Documents for Imports Country and Documents for Claiming Export Benefits. Selection of Export Markets. Postshipment Finance. Recent Trend in India’s Export. 2007) 2) Varshney R. Export Pricing. Terms of Payment in Export. Process of Export Marketing.) 48 .Hand Book of Export Import Policy 2002-2007 (Ministry of Commerce.C. Direction of Exports from India. Mechanism of Price Fixation. Additional Commercial Documents.C. of India . Main Commercial Documents.G. Settlement of Disputes. Definition of Export. SUGGESTED READINGS 1) Cherunilam.L. India. Sources of Export Information. General Registrations. Registration with Appropriate EPC’ /CB’s Defining Export Documentation. and Statutory Documents for Export’s Country. F . Suitability of a Product for A company. India) th 4) Keegan J Warren – Global Marketing Management (Pearson. Export Prospect for Small Firms. Opening a Bank Account. Important Publications. Agents in Exporting.) 3) Govt. International Channels Distribution. Criteria for Grouping Countries. Signing the agreement. Methods of Locating and Selecting an Agent. Benefits to India Exports. Selecting Products for Manufacturing and Export. Selection of Products and Identification of Export Markets: Choosing a Product. Registrations with RBI. 7 Ed. form of Ownership. Registration with Licensing Authorities. Unit II (8 Sessions) Export Marketing Channels and Export Sales Contract: Concepts of Distribution Channels.
Ports Infrastructure Development. Constraints. Freight Brokers. Hours : 40 Unit I (8 Sessions) Introduction to Logistic System: Concepts of Logistics. Linear Freight Structure. Shipping Agents. Shipping Association. Tramp Freight Structure. International Air transport: Concept of Air Transport. 2007) 49 .T. Conference System. Importance of Logistics.C. I. Scope and Objectives of Logistics.D’s. I. Relevance of Logistics to Expert Management. Unit III (8 Sessions) Freight Structure and Role of Intermediaries: Principles of Freight Rates. Advantages of Air Transport. Chartering. Freight Forwarders Stevedores. Tariff Structure. Unit IV (12 Sessions) Indian Shipping and Containerization: Ports in India. Shipping Routes. 2007) 3. Organization of a Shipping Company. Shipment of Govt. Flags of Convenience. Operating Ships-Linear and Tramp. Classification of Constraints in Containerization. Volume and value of World Trade. Wood D. Developments in India Shipping. Krishnaveni Muthiah. Johnson J. System Elements. Air Cargo. Logistics Excellence.A.Contemporary Logistics. Concept of Containerization. World Tonnage.Logistics Management and World Seaborne Trade (Himalaya. 2.A. Unit II (12 Sessions) Structure of Shipping Industry and World Seaborne Trade: Different type of Ships.Physical Distribution Management : Logistical Approach (Himalaya. SUGGESTED READING: 1. Controlled Cargo. Khanna K K .MBA IB 04 : INTERNATIONAL LOGISTIC MANAGEMENT Max.
Financial Market.. Kakkar. Income Tax Act. New York) 4. Role of Insurance in Economic Development & Insurers' Obligation towards Rural and Social Sectors. Meaning.Indian Insurance Industry Transition & Prospects (New Century Publications. Underwriting guidelines. Delhi) 5. Housing Finance.Insurance Management (New Age International Publishers.I (10 sessions) Introduction and Scope of Insurance.Insurance Principle & Practice (Sultan Chand & Company Ltd. Srivastava Shashank . New Delhi) 3. Ombudsman Scheme. Tax Benefits under Life Insurance Policies Suggested Readings: 1. Unit Trust and Mutual Funds. Shares. Code of Conduct in Advertisement.Role of Financial Institutions. Insurance Companies. Married Women's Property Act 1874. Vaughan & Vaughan . Structure and functions. Financial Planning and Taxation. Conceptual Framework.MBA OP 01 : INSURANCE & RISK MANAGEMENT Max. IRDA Act 1999. Ganguly Anand . Wealth Tax Act 1957.. Srivastava D.Fundamentals of risk & Insurance (John Wiley & Sons. Consumer Protection Act 1986. Bisen . Nature and Scope of Insurance.. Classification of Insurance Business viz. Bank Deposit Schemes.Insurance & Risk Management (New Age Publication.N.IV (8 sessions) Settlement of Claims Insurance Laws and Regulations with respect to following Acts. Hours : 40 UNIT . New Delhi) 2. Principles of Life Insurance and Governance of Insurance Business.III (10 sessions) Risk Management and Underwriting Role of Actuaries. Life Insurance Corporation Act 1956. UNIT . New Delhi) 50 . Re-insurance Preparation of Insurance Documents Policy Conditions UNIT .Historical perspective. Important Life Insurance Products and General Insurance Products Determination of Premiums and Bonuses Various Distribution Channels Unit .Product framing.II (12 sessions) Financial Aspects of Insurance Management. Mutual Funds.C. . Mishra M. Insurance Act 1938. Life Insurance and General Insurance.
Chinaware. Basic Travel Regulation. Michael Flynn. Responsibilities. Sudhir Andrews . Knowledge of other Departments. Typologies of Tourism. Smritee Raghubalan . 1st Ed. Tableware.Hotel House Keeping Training Manual (Tata Mc Graw Hill. FHRAI.MBA OP 02 : HOSPITALITY MANAGEMENT Max. Hotel Organization Structure. Caroline Ritchie .HRM in Tourism and Hospitality (Cengage Learning. ICAO. Hotel Categories – Star Rating. Types of Hotel Rooms. Bardi . 1st Ed.Hotel and Tourism Laws (Frank Brothers) 6. Departments of Hotel. Kotler Philip. Alcoholic & Non Alcoholic Beverages. Classification of Hotels. Plans & Rates. Components of Tourism.Marketing for Hospitality and Tourism (Pearson Education. Lee-Ross Darren . Stephen Ball. UNIT III (12 Sessions) Hotel Management: Overview of the Accommodation Industry. Significance & Impacts of Tourism: Socio – Cultural. rd 3 Ed. 1 st Ed. UFTAA. Targeting and Positioning of Hospitality Industry.) 51 . Segmentation.Hospitality Operations: A System Approach (Cengage Learning. Marketing for Hospitality and Tourism: Service Characteristics. Training for Hospitality Management UNIT II (8 Sessions) Tourism and Hospitality: Definition of Tourism. Tour Operator and Travel Guide License & Permits required for Hotels National & International Organization: IATA. Economic & Environmental. James A. Negi Jagmohan . WTO. Briefing. Glassware. Conference & Convention Management UNIT IV (12 Sessions) Laws & Guidelines: Recognition of Travel Agency. Evolution and Growth of Hospitality Industry. Traits & Duties of House Keeping Staff. Suggested Reading: 1. Raghubalan. G.) 5. Front Office & its Co-ordination with Other Departments Food & Beverages: Organization Chart of House Keeping Departments. Bowen John and Makens James . Hours : 40 UNIT I (8 Sessions) Hospitality Management/Industry: Introduction of the Hospitality Industry. Banquets.Hotel House Keeping (Oxford University Press) 4.Hotel Front Office Management (Wiley) 3. Hospitality Industry in Today's Scenario. Travel Motivators. .) 8. Service Equipments: Linen. Menu. PATA. Origin & Nature. TAAI. Kirk David and Lockwood Andrew . Importance of Hospitality Management.Public House and Beverage Management (Butterworth) 7. Evolution of Tourism Industry. Tourism Products of India (World Heritage Countries).) 2. Jones Peter. The cover. Furniture. Marketing Mix and Marketing Strategies for Hospitality and Tourism. Concept of Domestic & International Tourism.
Financial. categories of project. treatment of risk and uncertainty. market survey. treatment of taxes. work schedule. Monitoring and Control of Projects Project scheduling. Unit II(12 Sessions) Project Formulation Project identification. Forms of project organizations. Legal and Social appraisal of the Industrial Projects. SUGGESTED READINGS th 1. project development cycle. evaluation of the project . technology.Appraisal. network techniques for resource and cost budgeting and scheduling. sensitivity analysis and probability approach single as well as multiple projects. Mohsin M.Project : Preparation . estimates of cost.) 2. Unit IV (10 Sessions) Implementation. Monitoring and post implementation. layouts. Problems arising due to rate of discount. production. location and site. The concept of project management .tools & techniques of project management. Chaudhary.MBA OP 03 : PROJECT MANAGEMENT Max. plant capacity. civil works.Economic. Project formulation and preparation : Market and demand estimation. exchange rates. S – Project Management (Tata Mc Graw Hill) 5. Chandra Prasanna . means of financing. Hours : 40 Unit 1(8 Sessions) Basic Concept Concept of a project. Budgeting and Implementation. demand forecasting technical factors-Material inputs. charts. project management teams and coordination. . financial projections. (TMH. Goyal BB – Project Management : A Development Perspective (Deep & Deep) 4. cost of project. Young TL – The Hand Book of Project Management (Kogan Page) 52 .project financing.Project Planning and Control (Vikas) 3. social cost-benefits. wage–rate. Unit III (10 Sessions) Process of Project Appraisal Technical . 5 Ed.
Schemes and Patterns of NABARD. Deu S. Different Marketing Agencies and Institutions. Sources of Finance.S. Functions of NABARD. Mahendra and Basu K. Marketing of Consumer Durables. Lin-Quest and MICA Rating.MBA OP 04 : RURAL MANAGEMENT Max. Use of Durable and Non-Durables by Indian Rural folk. Introduction to Rural Financing. Market Size and Physical Structure of Rural Society.Rural Marketing Environment.Occupational Segmentation. UNIT II (14 Sessions) Rural Consumer's in India –Geographical Spread and Differentiation. Agricultural Marketing. Rural Communication-Challenges and Strategies.Land and Labour in India (Asia Publishing House) 4. Product. UNIT III (8 Sessions) Marketing of Agricultural Products – Agricultural Inputs and their Types. Marketing Network. Types of Rural Communication.Economic and Social Development (Academic Foundation) 5. National Level Credit Agency. Hours : 40 UNIT I (6 Sessions) Introduction to Rural Management. Requisites of a Good Finance System. Social Structure of Rural Society. . Socio-Economic Reforms.P. Various Types of Distribution Channels in Rural Marketing. Dissemination of Market Information. Problems and Strategies (Vikas. Pricing and Promotion Strategies. Sociological Segmentation. Major techniques of Market Research. Thorner Daniel and Morner Alice . Gopalaswamy T. Advantages of Market Report and Market Report. Behaviour of Rural consumers. Thomson Rule of Market Index.Rural Diversification (EG Books) 3. Government Efforts. Classification of Rural Product and Rural Market. Importance.Financial Management for Farmers and Rural Managers (Blackwell Publishing) 2. 1st Ed. Suggested Readings1. Targeting. Challenges. . Selection of Segments. Methods of Collection of Information. Rural Market Segmentation. Marketing Rural Non-Farm Products. UNIT IV (12 Sessions) Marketing Research. Prag P A .) 53 .NABARD. Corporate Interest in Rural Market. Warren M .
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