Cadbury

Cadbury plc is a British confectionery company, the industry's second-largest globally after the combined Mars-Wrigley. Headquartered in Cadbury House in the Uxbridge Business Park in Uxbridge, London Borough of Hillingdon, England and formerly listed on the London Stock Exchange, Cadbury was controversially acquired by Kraft Foods in February 2010. After integration the combined Cadbury and Kraft companies became the largest confectionery company in the world. The company was a constant constituent of the FTSE 100 from the index's 1984 inception until its 2010 takeover. The firm was known as "Cadbury Schweppes plc" from 1969 until a May 2008 demerger, in which its global confectionery business was separated from its U.S. beverage unit, which has been renamed Dr Pepper Snapple Group.

HISTORY
In 1824, John Cadbury began selling tea, coffee, and drinking chocolate, which he produced himself, at Bull Street in Birmingham, England. John Cadbury later moved into the production of a variety of Cocoas and Drinking Chocolates being manufactured from a factory in Bridge Street, supplying mainly to the wealthy due to the high cost of manufacture at this time. During this time a partnership was struck between John Cadbury and his brother Benjamin. At this time the company was known as 'Cadbury Brothers of Birmingham'. The two brothers opened an office in London and in 1854 received the Royal Warrant as manufacturers of chocolate and cocoa to Queen Victoria. Around this time in the 1850s the industry received a much needed boost with the reduction in high import taxes on cocoa; this allowed chocolate to become more affordable to everyone. Due to the popularity of a new expanded product line, including the very popular Cadbury's Cocoa Essence, the company's success led to the decision in 1873 to cease the trading of tea. Around this time, master confectioner Frederic Kinchelman was appointed to share his recipe and production secrets with Cadbury, which led to an assortment of various chocolate covered items. Having taken over the business in 1861, John Cadbury's sons Richard and George decided in 1878 that they needed to find new premises. Requiring better transport access for milk that was

inward shipped by canal, and cocoa that was brought in by rail from London, Southampton and Liverpool docks, the Cadburys started looking for a new greenfield site. Noticing the development of the Birmingham West Suburban Railway south along the path of the Worcester and Birmingham Canal, in 1878 they acquired the Bournbrook estate, comprising 14.5 acres (5.9 ha) of countryside 5 miles (8.0 km) south of the outskirts of Birmingham. Located right next to the new Stirchley Road railway station, itself directly opposite the canal, they renamed the Bournbrook estate to Bournville and opened the Bournville factory in 1879. In 1893, George Cadbury bought 120 acres (49 ha) of land close to the works and planned, at his own expense, a model village which would 'alleviate the evils of modern more cramped living conditions'. By 1900 the estate included 313 cottages and houses set on 330 acres (130 ha) of land. As the Cadbury family were Quakers there were no pubs in the estate; in fact, it was their Quaker beliefs that first led them to sell tea, coffee and cocoa as alternatives to alcohol.

1900 to 1950s

In 1905, Cadbury launched its Dairy Milk bar, with a higher proportion of milk than previous chocolate bars, and it became the company's best selling product by 1913. Fruit and Nut was introduced as part of the Dairy Milk line in 1928, soon followed by Whole Nut in 1933. By this point, Cadbury was the brand leader in the United Kingdom. These were accompanied by several other products: Flake (1920), Cream-filled eggs (1923), Crunchie (1929) and Roses (1938). Cadbury's Milk Tray was first produced in 1915 and continued in production throughout the remainder of the First World War. More than 2,000 of Cadbury's male employees joined the Armed Forces and to support the war effort, Cadbury provided clothing, books and chocolate to soldiers. After the war, the Bournville factory was redeveloped and mass production began in earnest. In 1918, Cadbury opened their first overseas factory in Hobart, Tasmania and in 1919 undertook a merger with J. S. Fry & Sons, another chocolate manufacturer, resulting in the integration of well-known brands such as Fry's Chocolate Cream and Fry's Turkish Delight. During World War II, parts of the Bournville factory were turned over to war work, producing milling machines and seats for fighter aircraft. Workers ploughed football fields to plant crops. As chocolate was regarded as an essential food, it was placed under government supervision for the entire war. The wartime rationing of chocolate ended in 1949, and normal production resumed. Cadbury subsequently built new factories and had an increasing demand for their products.

Merger with Schweppes
Cadbury merged with drinks company Schweppes to form Cadbury Schweppes in 1969. Cadbury Schweppes went on to acquire Sunkist, Canada Dry, Typhoo Tea and more. In the US, Schweppes Beverages was created and the manufacture of Cadbury confectionery brands were licensed to Hershey's. Snapple, Mistic and Stewart's (formerly Cable Car Beverage) were sold by Triarc to Cadbury Schweppes in 2000 for $1.45 billion. In October of that same year, Cadbury Schweppes purchased Royal Crown from Triarc.

Demerger
In March 2007, it was revealed that Cadbury Schweppes was planning to split its business into two separate entities: one focusing on its main chocolate and confectionery market; the other on its US drinks business.The demerger took effect on 2 May 2008, with the drinks business becoming Dr. Pepper Snapple Group Inc.In December 2008 it was announced that Cadbury was to sell its Australian beverage unit to Asahi Breweries.

Recent Developments
In October 2007 -- Cadbury announced the closure of the Somerdale Factory, Keynsham, formerly part of Fry's. Between 500 and 700 jobs were affected by this change. Production transferred to other plants in England and Poland. In 2008 -- Monkhill Confectionery, the Own Label trading division of Cadbury Trebor Bassett was sold to Tangerine Confectionery for £58million cash. This sale included factories at Pontefract, Cleckheaton and York and a distribution centre near Chesterfield, and the transfer of around 800 employees.

In mid-2009 -- Cadbury replaced some of the cocoa butter in their non-UK chocolate products with palm oil. Despite stating this was a response to consumer demand to improve taste and texture, there was no "new improved recipe" claim placed on New Zealand labels. Consumer backlash was significant from environmentalists and chocolate lovers. By August 2009 -- The company announced that it was reverting to the use of cocoa butter in New Zealand.In addition, they would source cocoa beans through Fair Trade channels. In January 2010 -- Prospective buyer Kraft pledged to honour Cadbury's commitment.

Kraft Foods Takeover

On 7 September 2009 -- Kraft Foods made a £10.2 billion (US$16.2 billion) indicative takeover bid for Cadbury. The offer was rejected, with Cadbury stating that it undervalued the company. Kraft launched a formal, hostile bid for Cadbury valuing the firm at £9.8 billion on 9 November 2009. Business Secretary Peter Mandelson warned Kraft not to try to "make a quick buck" from the acquisition of Cadbury. On 19 January 2010 -- It was announced that Cadbury and Kraft Foods had reached a deal and that Kraft would purchase Cadbury for £8.40 per share, valuing Cadbury at £11.5bn (US$18.9bn). Kraft, which issued a statement stating that the deal will create a "global confectionery leader", had to borrow £7 billion (US$11.5bn) in order to finance the takeover. The Hershey Company, based in Pennsylvania, manufactures and distributes Cadbury-branded chocolate (but not its other confectionery) in the United States and has been reported to share Cadbury's "ethos". Hershey had expressed an interest in buying Cadbury because it would broaden its access to faster-growing international markets. But on 22 January 2010 -- Hershey announced that it would not counter Kraft's final offer. The acquisition of Cadbury faced widespread disapproval from the British public, as well as groups and organisations including trade union Unite, who fought against the acquisition of the company which, according to Prime Minister Gordon Brown, was very important to the British economy. Unite estimated that a takeover by Kraft could put 30,000 jobs "at risk", and UK shareholders protested over the Mergers and Acquisitions advisory fees charged by banks. Cadbury's M&A advisers were UBS, Goldman Sachs and Morgan Stanley. Controversially, RBS, a bank 84% owned by the United Kingdom Government, funded the Kraft takeover.

Lotte will take over the plant in Warsaw along with the E Wedel brand. Cadbury cakes and chocolate spread are manufactured under licence by Premier Foods. but the cakes were originally part of Cadbury Foods Ltd with factories at Blackpole in Worcester and Moreton on the Wirral with distribution depots throughout the UK. On 22 April 2010 -.The management explained that existing plans to move production to Poland were too advanced to be realistically reversed. The European Commission made the sale a condition of the Kraft takeover. though assurances had been given regarding sustaining the plant. the man behind the famous Gorilla advertisement.Kraft secured over 71% of Cadbury's shares thus finalising the deal. and the company announced that Cadbury shares would be de-listed on 8 March 2010.000 staff in the UK.Phil Rumbol. Fry's. Kraft had needed to reach 75% of the shares in order to be able to delist Cadbury from the stock market and fully integrate it as part of Kraft. Biscuits bearing the Cadbury brand. chief executive Todd Stitzer and chief financial officer Andrew Bonfield all announced their resignations. had eight factories and 3. such as Cadbury Fingers. Ice cream based on Cadbury products. As part of the deal Kraft will keep the Cadbury.On 2 February 2010 -. Staff at Keynsham criticised this move. Cadbury-Wedel. Hall's and other brands along with two plants in Skarbimierz. like 99 Flake. Keynsham. announced his plans to leave the Cadbury company in July following Kraft's takeover. . Maynards and Halls. Operations United Kingdom Cadbury plc also owns Trebor Bassett. are produced under licence by Burton's Foods. is made under licence by Frederick's Dairies. On 3 February 2010 -.the Chairman Roger Carr. with the loss of 400 jobs. was sold to Lotte of Japan. as of August 2004. The confectionery business in the UK is called Cadbury UK (formerly Cadbury Trebor Bassett) and. suggesting that they felt betrayed and as if they have been "sacked twice".The Polish division. Stitzer had worked at the company for 27 years On 9 February 2010 -. In June 2010 -. This was achieved on 5 February 2010.Kraft announced that they were planning to close the Somerdale Factory.

Australia and New Zealand On 27 February 2009 the confectionery and beverages businesses of Cadbury Schweppes Pty Ltd in Australia were formally separated and the beverages business began operating as Schweppes Australia Pty Ltd. the factory ceased running full tours mid-2008. Cadbury merged with Peter Paul in 1978. bringing Ireland valuable earnings from abroad.. manufacturers of gum and mints but not chocolate. citing health and safety reasons. although the Cadbury group's chocolate products have been sold in the US since 1988 under the Cadbury name. .Ireland Cadbury Ireland Limited is a confectionery company in Ireland based in Coolock in Dublin. Cadbury's opened their first Irish factory in Ossary RD. is exported every year. two in Melbourne. Cadbury also operate three Australian confectionery factories as well as one in New Zealand. New Zealand. United States Cadbury plc's presence in the States consists of the confectionery unit Cadbury Adams. Dublin in 1933. Cadbury Schweppes purchased the Duffy-Mott Company. one in Hobart. Cadbury has been upgrading its manufacturing facility at Claremont. the North American business also contained beverage unit Cadbury Schweppes Americas Beverages. and one in Dunedin. Victoria (Ringwood and Scoresby). the chocolate itself has been manufactured by Hershey's and can be found in Hershey's chocolate stores. In April 2009. More than €250 million worth of Cadbury chocolate is produced in Ireland. In 1982. Tasmania (Claremont). Ten years later Hershey's acquired the chocolate business from Cadbury's. Accordingly. Prior to the May 2008 demerger. The Claremont factory was once a popular tourist attraction and operated daily tours. however. Australia. since 2001. Tasmania. Schweppes Australia was acquired by Asahi Breweries.

000 and other payments of £448. It now has manufacturing facilities in Thane. Depending on the success of this move. This was to affect all business units and be associated with U. . This development is likely to lead to the loss of several hundred jobs worldwide. Combined with his annual salary of £985. Cadbury Schweppes announced that it would be outsourcing its transactional accounting and order capture functions to Shared Business Services (SBS) centres run by a company called Genpact. other accounting Human Resources functions may follow. Bangalore and Baddi (Himachal Pradesh) and sales offices in New Delhi. Induri (Pune) and Malanpur (Gwalior). at lower salaries commensurate with wages paid in developing countries.000 this gives a total remuneration of over £4 million.India Cadbury India began its operations in India in 1948 by importing chocolates. Cadbury's CEO. Executive Pay In 2008 Todd Stitzer. with all units transferred by mid-2009.665. The corporate head office is in Mumbai.S. and Romania. Kolkata and Chennai.000 bonus. For over two decades. Since 1965 Cadbury has also pioneered the development of cocoa cultivation in India. Mumbai. (a businesses services provider) in India. China. Cadbury has worked with the Kerala Agricultural University to undertake cocoa research. and UK functions being transferred to India by the end of 2007. Accounting In July 2007. but also to several hundred jobs being created. was paid a £2.

Products Cadbury plc manufactures chocolates and sweets such as the popular Cadbury Dairy Milk. Notable product introductions include:                        1865: Cocoa Essence 1875: Easter Eggs 1897: Milk Chocolate 1897: Cadbury Fingers 1905: Dairy Milk 1908: Bournville Chocolate 1915: Milk Tray 1920: Flake 1923: Creme Egg 1929: Crunchie 1938: Roses 1948: Fudge 1960: Dairy Milk Buttons 1968: Picnic 1970: Curly Wurly 1974: Snack 1983: Wispa (relaunched 2007) 1985: Boost 1987: Twirl 1992: Time Out 1996: Fuse 2001: Brunch Bar. finer milk chocolate). Dream and Snowflake 2010: Cadbury dairy milk silk (richer. relaunched for trial period 2009 and made permanent in 2010) and Dairy Milk Bliss . Wispa Gold (originally launched 1995.

"I am shocked. .Advertising Controvery In May 2011 the model Naomi Campbell described the new advertisement for the Bliss bar as 'insulting and hurtful'. not just for me. Campbell said.. shortly after which it recalled more than a million chocolate bars. the mixture is then transported to factories at Bournville and formerly Somerdale to be turned into milk chocolate. the company announced that the cost of dealing with the contamination would reach £30 million. The company pleaded guilty to all nine charges." Health and safety 2006 Salmonella Scare On 19 January 2006. but for all black women and black people. In April 2007. An investigation being carried out at that time by Herefordshire Council led to a further six charges being brought. he later added. The leak occurred at its Marlbrook plant. I do not find any humour in this. The campaign was. said to have been caused by a leaking pipe. affecting seven of its products. Cadbury Schweppes detected a rare strain of the Salmonella bacteria. Cadbury Schweppes officially notified the Food Standards Agency." A spokesperson for the company insisted that the campaign was "a light-hearted take on the social pretensions of Cadbury Dairy Milk Bliss". which has the tag line "Move over Naomi – there is a new diva in town". Birmingham City Council announced that it would be prosecuting Cadbury Schweppes in relation to three alleged offences of breaching health and safety legislation. Reacting to the advertisement. "no longer in circulation. In December 2006.. which produces chocolate crumb mixture. with mitigating factors limiting the fine being that the company quickly admitted its guilt and said it had been mistaken that the infection did not pose a threat to health. in Herefordshire. we have no plans to repeat the campaign. and was fined 1 million pounds at Birmingham Crown Court—the sentencing of both cases was brought together. It's upsetting to be described as chocolate. Analysts have said the fine is not material to the group.

England. Cadbury's previous head office was in 25 Berkeley Square in Mayfair. potential allergens. The Cadbury occupies 84.093 m2). Hong Kong and Australia. but this was not made clear on the packaging. The recall affected the mainland China markets. 2008 On 29 September 2008 Cadbury withdrew all of its 11 chocolate products made in its three Beijing factories. The products were produced in a factory handling nuts. The Daily Telegraph reported in 2007 that the rent was expected to increase to a "three-figure sum. As a precaution. On 14 September 2007." . London Borough of Hillingdon. 2009 Hydrogenation Cadbury continues to use hydrogenated oils in many of its signature products.800 m2) of space in its head office. Products recalled included Dark Chocolate. which leases space in the building it occupies.75 per square foot. recalling for the second time in two years thousands of chocolate bars. Cadbury announced they would be recalling a range of products due to a labelling error. City of Westminster. had relocated from central London to its current head office. all items were recalled. Although trans fats are present. Cadbury. on suspicion of contamination with melamine. which is Building 3 of the business park." In 2007 Cadbury Schweppes had announced that it was moving to Uxbridge to cut costs. Cadbury Schweppes investigated a manufacturing error over allergy warning.000 square feet (7. As of that year the head office had 200 employees. the nutrition labels round the values down to zero. Head office Cadbury's head office is the Cadbury House in the Uxbridge Business Park in Uxbridge. Taiwan. After the Kraft Foods acquisition of Cadbury. a number of products in the 'Dairy Milk' range and Chocolate Éclairs.2007 recalls On 10 February 2007. In 1992 the company leased the space for £55 per 1 square foot (0.In 2002 the company agreed to pay £68. Kraft announced that the Cadbury head office would remain the "Cadbury House. A Printing mistake at Somerdale Factory resulted in the omission of tree nut allergy labels from 250 g Dairy Milk Double Chocolate bars.

therefore. The pure variety of the Criollo tree is found mainly in its native Equador and Venezuela. The cocoa tree can flourish only in the hottest regions of the world. The remaining 90% is harvested from trees of the Forastero family. under which practically all varieties can be categorised: Criollo and Forastero cocoas. The seeds are of finer quality than those of the Forastero variety.the heart of the sweetest delicacy in the world -. At fermentation sites either in the plantation or at. However. jute fibres. Most of this has to be removed. the raw cocoa still contains far too much water. The Varieties There are two quite different basic classifications of cocoa. Cleaning Before the real processing begins. The main growing area is West Africa. with its many hybrids and varieties. Fermentation The fermentation process is decisive in the production of high quality raw cocoa. the fruit is treated to prevent it from rotting. Drying After fermentation. the raw cocoa is thoroughly cleaned by passing through sieves. as was the case among the Aztecs. What could be more natural than to spread the beans out to dry on the sun-soaked ground or on mats? After a week or so. Roasting The subsequent roasting process is primarily designed to develop the aroma. They regarded the precious bean as waste or used it. sand and even the finest dust are extracted by powerful vacuum equipment. up to the 18th century some native tribes ate only the sweetish flesh of the cocoa fruit. Criollo cocoa accounts for only 10% of the world crop. the last vestiges of wood. the fruit is opened. They have a particularly fine. Finally. The Harvest Immediately after harvesting. in fact about 60%. all but a small percentage of the water has evaporated. as a form of currency. collecting points. mild aroma and are. The technique varies depending on the growing region.How Cadbury Choclate Is Made The cocoa-bean -. used only in the production of highquality chocolate and for blending. and by brushing. The entire roasting .is bitter! This is why.

but it also later gives the chocolate its fine structure. powdered or condensed milk.process. is carried out automatically. the crushed beans are weighed and blended according to special recipes. The heat generated by the resulting pressure and friction causes the cocoa butter (approximately 50% of the bean) contained in the beans to melt. Cocoa Powder After the cocoa butter has left the press. strongly aromatic powder which is excellent for the preparation of delicious drinks .cocoa. which extract the cocoa butter.maybe vanilla . liquid mixture. Grinding The crushed cocoa beans. cocoa butter. cocoa butter. during which the air in the nearly 10 feet high furnaces reaches a temperature of 130 °C. strong odour. where they are pulverized and kneaded. At this point the production process divides into two paths. which are still fairly coarse are now pre-ground by special milling equipment and then fed on to rollers where they are ground into a fine paste. This is dark brown in colour with a characteristic. namely: Kneading In the case of milk chocolate for example. . sugar and milk are the four basic ingredients for making chocolate. Cocoa paste. By blending them in accordance with specific recipes the three types of chocolate are obtained which form the basis of ever product assortment. the cocoa paste. A part of the cocoa paste is taken to large presses. beautiful lustre and delicate. but which soon join again. Cocoa Butter The cocoa butter has important functions. The two paths have rejoined. The secret of every chocolate factory lies in the special mixing ratios which it has developed for different types of cocoa. Crushing and shelling The roasted beans are now broken into medium sized pieces in the crushing machine. attractive glaze.go into the mixer. producing a thick. sugar and flavouring . cocoa cakes are left which still contain a 10 to 20% proportion of fat depending on the intensity of compression. The other part passes through various blending and refining processes. ground to powder and finely sifted in several stages and we obtain a dark. These cakes are crushed again. Blending Before grinding. during which some of the cocoa butter is added to it. It not only forms part of every recipe. During cooling it gradually sets: this is the cocoa paste.

is given a velvet smoothness by the addition of certain amounts of cocoa butter. but dissolves meltingly on the tongue. A kind of aeration of the liquid chocolate paste then takes place in the conches: its bitter taste gradually disappears and the flavour is fully developed. Conches (from the Spanish word "concha". meaning a shell) is the name given to the troughs in which 100 to 1000 kilograms of chocolate paste at a time can be heated up to 80 °C and. jade and ceremonial feathers. For during this period the chocolate paste will be refined to such an extent in the conches that it will flatter even the most discriminating palate. History of Chocolate The origins of chocolate can be traced back to the ancient Maya and Aztec civilisations in Central America. Because cocoa beans were valuable. (One micron is a thousandth part of a millimetre. 30 microns. they were given as gifts on occasions such as a child coming of age and at religious ceremonies. The chocolate no longer seems sandy. a much-prized spicy drink made from roasted cocoa beans. chocolate has been a much sought after food. But within two or three days all that will have been put right. while being constantly stirred. Merchants often traded cocoa beans for other commodities such as cloth. Under heavy pressure they pulverise the tiny particles of cocoa and sugar down to a size of approx.) Conching But still the chocolate paste is not smooth enough to satisfy our palates. It has attained the outstanding purity which gives it its reputation. who first enjoyed 'chocolatl'. . three or five vertically mounted steel rollers rotate in opposite directions.Rolling Depending on the design of the rolling mills. whether as cocoa or drinking chocolate beverage or confectionery treat. Throughout its history.

soft. When he returned to Spain in 1528 he loaded his galleons with cocoa beans and equipment for making the chocolate drink. and had to obtain supplies of cocoa beans from 'tribute' or trade. was the first to break the Spanish monopoly. Don Cortes was made Captain General and Governor of Mexico. vanilla and wild bee honey'. He had visited Central America and seen how the Indians prepared the cocoa beans and how they made the drink. and by 1606 chocolate was well established in Italy. aromatic flowers. foamy. by this time the Aztecs had created a powerful empire. bitter with chilli water. Soon 'chocolate' became a fashionable drink enjoyed by the rich in Spain..The Aztec Empire ''Chocolate' (in the form of a luxury drink) was consumed in large quantities by the Aztecs: the drink was described as 'finely ground. Don Cortes The Spanish invaded Mexico in the 16th century. Francesco Carletti . and the Spanish armies conquered Mexico. Chocolate Across Europe An Italian traveller. The dry climate meant the Aztecs were unable to grow cocoa trees. reddish. .

It was an English doctor. The original Cadbury Milk Chocolate was prepared to his recipe. when Anne.focused on cocoa and food values. The French court enthusiastically adopted this new exotic drink.Drinking Chocolate The secret of chocolate was taken to France in 1615.after travelling in South America . reaching England in the 1650s. who . which was considered to have medicinal benefits as well as being a nourishing food. . Gradually the custom of drinking chocolate spread across Europe. daughter of Philip II of Spain. married King Louis XIII of France. First Chocolate For Eating Up until this point all chocolate recipes were based on plain chocolate . bringing a milk chocolate recipe back to England. Sir Hans Sloane.

cocoa was one of the best known natural foods. The liquor can also be pressed to remove the fat and is cooled and ground to produce pure cocoa powder.cocoa . beverage or treat. In its purest form cocoa is a natural food. the science behind chocolate. that chocolate and its key ingredient . But understanding the properties of chocolate is not just a recent development. But just how much does the average person really know about the potential benefits.provides? We all know that a bit of chocolate tends to make you feel good.You may discover that there's more to chocolate than meets the eye. opens up that research and presents the facts in an easy to use report that we hope will be a useful resource when talking about the benefits that chocolate can offer. The cocoa beans are fermented under banana leaves to bring out the chocolate flavour and then dried under the tropical sun. "Chocology". For centuries. an essential ingredient for making chocolate. Join us in the exploration of "Chocology" . . The last decade has seen a significant increase in our research and understanding of cocoa and chocolate. They are then shelled and ground to produce chocolate liquor. civilizations from Mexico to Europe have recognised the benefits of cocoa and chocolate for medicinal and therapeutic uses as well as a food. but a wealth of research suggests that people can now have even more reasons to enjoy it. These pods contain the beans which characterise the finished chocolate.Chocology People around the world have grown up enjoying chocolate as a favourite treat for countless generations. we all need to ensure we don't over indulge and that we see chocolate as a treat but researchers are continuing to uncover more reasons to enjoy cocoa and cocoa products. The cocoa tree produces cocoa pods that grow from the trunk or branch of the tree. It has even been hailed as an aphrodisiac! Of course. Reasons to believe Cocoa Long before the current trend towards organic ingredients. beyond the great taste.

and E as well as minerals including potassium. as well as the caffeine in chocolate appear to increase alertness and mental performance4. copper. zinc. can contain concentrations of antioxidants similar to those in red wine or tea3 Deliciously Nutritious Chocolate and cocoa containing products are often criticised as being low in nutritional value and "empty calories". calcium. Dark chocolate contains especially high levels of flavanols and other polyphenols . They are believed to impact on arteries and blood qualities. These produce feelings of pleasure. high in cocoa content. and the consumption of milk and dark chocolate was associated with improved impulse control and reaction time. providing over 15% of the recommended daily requirement in a 49g bar of Cadbury's Dairy Milk. milk chocolate for instance contains many vitamins including B1. Eating chocolate triggers the release of endorphins. refuel the body's energy levels and create feelings of wellbeing. This has been shown in new studies at many universities around the World1. B2. West Virginia (May 2006) has suggested that eating chocolate may improve the way our brains work. helping to reduce the risk factors for cardio-vascular disease. mood enhancing chemicals produced by the brain. On the contrary. through lowering blood pressure and improved blood platelet function.Antioxidant Power Cocoa contains high levels of naturally occurring compounds called flavanols and a range of other polyphenols that have been shown to reduce blood pressure helping to improve heart health. magnesium.a recent study revealed that hot chocolate beverages. The theobromine and phenylethylamine. Similar work at the University of Nottingham has shown that the consumption of dark chocolate can increase blood flow to the brain leading to improved cognitive function. manganese and by far the most important. Scientists have found that the polyphenols relax vessels by increasing the chemical nitric oxide. . it's good to know that chocolate and cocoa contain so many nutrients! Boosting Brain Power A recent study in the United States at Wheeling Jesuit University. The team found that scores for verbal and visual memory were significantly higher for those people who had eaten milk chocolate. Polyphenols have antioxidant properties and work by fighting the free radicals which attack cells causing disease and accelerated ageing. resulting in a complex range of tastes and odours that connect with the human brain as it runs over the taste buds of the tongue. In the Mood Chocolate is said to contain at least 300 natural chemical compounds. In light of recent research which suggests taking supplements may be detrimental to your health. sodium. phosphorus.this helped to boost sales of dark chocolate by over 15% in the UK last year2! It's not just bars of chocolate that have these high levels of antioxidants . all of which help to keep us healthy. The slowly released energy and feelings of fullness and satisfaction induced by its sugar and fat content.

but are certainly not "empty calories". Heart Research by Professor Carl Keen at the University of California in 2000 has shown that a bar of milk chocolate (45g) contains the same quantity of antioxidants as a 150ml glass of red wine. and an iron deficiency can cause anaemia." We may never understand why chocolate makes us feel good. sugar. adding to its mystery. as presented in February 2006 at the American Association for the Advancement of Science's (AAAS) annual meeting in Boston. Research has found that consuming chocolate can lead to increased mental performance. one expert has pointed out that "chocolate's a blend of flavours and aromas so complex that food chemists have never been able to duplicate it in the lab 5 . But as the products are often high in fats and sugars it is important that consumption is in moderation and that such products are consumed infrequently as "treats" . such as tannins. phenylethylamine.Where can you feel the Benefits? Teeth While you should always brush teeth. When cocoa is combined with ingredients such as milk. So much so that a recent survey by Cadbury has found that 52% of women prefer eating chocolate to having sex! Over the years. . Body of Evidence . including one at the University of Cologne revealed that dark chocolate helps lower blood pressure10. Most interestingly. naturally occurring substances in cocoa. which produce a feeling of pleasure and reduce sensitivity to pain. and caffeine. Throat A study carried out by Imperial College. hormone-like natural substances.however. Circulation A number of studies. Iron is essential in transporting oxygen in the blood to all parts of the body. may play a role in inhibiting plaque formation by coating the teeth to protect them6. A standard 45g bar of dark chocolate contains 12% of the Recommended Dietary Allowance (RDA) of iron. heightening the pleasure of the experience.Chocolate has such a luscious texture and aroma that all the body's taste and olefactory sensors are fully exploited. psychiatrists and researchers have pointed out substances in chocolate that they think may make us like it so much . The simple pleasure of chocolate melting in the mouth adds to the pleasure of eating it chocolate has the property of melting at body temperature. London in 2004 claimed that high doses of theobromine contained in chocolate are a third more effective at stopping persistent coughs than codeine. fruit and nuts significant quantities of nutrients are provided. The study focused on adults with untreated mild hypertension. Brain Eating chocolate releases endorphins.giving nutrition and energy as well as great taste. Dark chocolates with higher levels of cocoa contain even more. such as theobromine. cooling the mouth slightly as it does so. they're in such small amounts they can't really be the reason we crave chocolate. Chocolate contains many substances that act as stimulants.

Naval academy13 found no link between acne and chocolate consumption.S. while being low in sodium. such as tannins. research by the Pennsylvania School of Medicine and also by the U. Bones Milk and milk products have been part of our diet for thousands of years and the milk in chocolate . may play a role in inhibiting plaque formation. blood pressure readings had dropped significantly in the group who consumed dark chocolate. demonstrating the ways in which chocolate can make us feel good when enjoyed in moderation.including B1. A 49g bar of milk chocolate provides over 15% of the adult Reference Nutrient Intake (RNI) of calcium. B2 and E. Blood pressure remained fairly unchanged in the group that ate white chocolate. But after two weeks. which does not contain flavanols. Chocolate causes Tooth Decay Chocolate has sometimes been blamed for tooth decay but there is research showing that chocolate isn't as bad for your teeth as people think. One example of this would be the high levels of cardiovascular friendly antioxidants contained in chocolate . dark chocolate in particular contains more antioxidants by volume than red wine11 12. Scientists are beginning to dispel common myths about the concerns of eating chocolate. It also provides us with vitamins .some of whom had white chocolate. Myths and Facts about Chocolate Eating Chocolate Is Inconsistent With A Healthy Diet With so much going for it. Milk chocolate is a source of potassium.particularly milk chocolate . There is no need to exclude chocolate from a healthy diet as long as it is consumed responsibly and in the context of the dietary needs of the individual and their energy balance. recent research has indicated that this might not be a myth after all! A study conducted by San Raffaele hospital. Chocolate is Aphrodisiac Though not definitively proven.provides useful quantities of a wide range of nutrients including calcium. Drinking chocolate made with milk contains even more calcium. Eating Chocolate gives you spots Despite the persistence of this myth. . Research has indicated that naturally occurring substances in cocoa. it's unfortunate that chocolate is often surrounded by myths and misconceptions that result in its unjustified reputation as an 'unhealthy' food. some dark. Chocolate has no nutritional value Few people know that chocolate actually contains a number of important nutrients. Milan14 has found greater levels of sexual desire in the group that reported daily chocolate intake as opposed to those who did not eat chocolate. calcium and magnesium.in fact.

Did you know ? The calcium in a 49g milk chocolate bar provides over 15% of your daily Reference Nutrient Intake (RNI). Halls. Our core purpose "make today delicious" captures the spirit of what we are trying to achieve as a business.Chocolate confectionery. Bournvita. . Biscuits. Tang and Oreo. Gum and Candy. Cadbury India operates in five categories . In the Chocolate Confectionery business. Company Overview Cadbury India Ltd. Some of the key brands are Cadbury Dairy Milk. is a part of the Kraft Foods Group. Perk. Beverages. The copper in a 45g dark chocolate bar provides 27% of your RNI. Cadbury has maintained its undisputed leadership over the years. 5 Star. Gems. A 49g milk chocolate bar provides you with 33% of your recommended daily vitamin B12 intake. Bournville. The magnesium in a 45g bar of dark chocolate provides 13% of a female's and 15% of a male's daily RNI. One 45g dark chocolate bar provides you with up to 12% of your daily iron RNI. Bubbaloo. As much as 22% of your RNI of riboflavin can come from a single 49g bar of milk chocolate. Éclairs. Celebrations.

and 40 have been loved for more than a century. Twelve of the company‘s iconic brands . The corporate office is in Mumbai. Kraft Foods had 2010 revenue of $49. Proudly marketing delicious biscuits.including Cadbury. Trident and Tang . Kolkota and Chennai). health & wellness and sustainability. Our Cocoa team visits farmers and advise them on the cultivation aspects from planting to harvesting. Nabisco. A leader in innovation.the leading Malted Food Drink (MFD) in the country. it today has five company-owned manufacturing facilities at Thane. beverages. Standard & Poor's 500. Kraft Foods is a member of the Dow Jones Industrial Average. we have worked with the Kerala Agriculture University to undertake cocoa research and released clones. We also conduct farmers meetings & seminars to educate them on Cocoa cultivation aspects.In India. . Ill. Similarly in the medicated candy category Halls is the undisputed leader. Mumbai. confectionery. Dow Jones Sustainability Index and Ethibel Sustainability Index. Since 1965 Cadbury has also pioneered the development of cocoa cultivation in India. LU. hybrids that improve the cocoa yield.generate revenue of more than $1 billion annually. Oscar Mayer. Cadbury enjoys a value market share of over 70% . The pure taste of CDM defines the chocolate taste for the Indian consumer. Induri (Pune) and Malanpur (Gwalior). marketing. In the Milk Food drinks segment our main product is Bournvita .the highest Cadbury brand share in the world! Our billion-dollar brand Cadbury Dairy Milk is considered the "gold standard" for chocolates in India. grocery products and convenient meals in approximately 170 countries. more than half of which was earned outside North America. cheese. Milka. (NYSE: KFT) is a global snacks powerhouse with an unrivaled portfolio of brands people love.-based Kraft Foods Inc. Bangalore and Baddi (Himachal Pradesh) and 4 sales offices (New Delhi. Jacobs. Maxwell House. Oreo. Hardly surprising then that the Cocoa tree is called the Cadbury tree! Company Worldwide Northfield. For over two decades. Cadbury began its operations in 1948 by importing chocolates.2 billion. After 60 years of existence. We recently entered the biscuits category with the launch of the Worlds no 1 biscuit brand Oreo. Our efforts have increased cocoa productivity and touched the lives of thousands of farmers. Philadelphia. Kraft.

Some fast facts on the combined company: Our Global Reach      Annual revenues of $ 49. imagination and commitment to bring the world its favorite foods has helped us grow into a company that touches more than a billion people in 160 countries. we pour our hearts into creating foods that are wholesome and delicious. We make delicious foods you can feel good about. grabbing a quick bite or sitting down to family night. We listen. we begin with our consumers. Hard work. Whether watching your weight or preparing to celebrate.2 billion More than 25% of Global revenue from emerging markets #1 in global confectionery #1 in global biscuits More than 50% of global revenue from snacks and confectionery Our Brand Portfolio     11 brands with more than $1 billion in revenue 70+ brands with more than $100 million in revenue 40+ brands over 100 years old 80% revenue from #1 share positions Who We Are Consumers inspire us. What we do. We understand their joys and their challenges because we‘re consumers too. Everyday. To make today delicious.Heritage: We have come a long way since J. . we watch and we learn. One at a time.L Kraft started selling cheese from a horse drawn wagon in 1903.

It takes great people to make great brands.  We act like owners. profitable growth. And our strategies guide our efforts:     Build a high performing organization Reframe our categories Exploit our sales capabilities Drive down costs … without compromising quality About our people.  We are open and inclusive. We deliver. How we grow. our communities and our world.  We keep it simple. our partnerships. How we behave – Our Values We understand that actions speak louder than words. .  We lead from the head and the heart.  We discuss. We believe we can make a delicious difference. We focus on creating sustainable. Our approximately 127.000 diverse employees around the world are the reason we succeed.  We tell it like it is. everywhere. so at Kraft Foods:  We inspire trust.Our reach. We decide. We‘re constantly looking for fresh ideas to improve our workplace.

but is also a stopover location for some of the migratory birds! Pioneering cocoa cultivation in India Since 1974 Cadbury has pioneered the development of cocoa cultivation in India. we have worked with the Kerala Agriculture University to undertake cocoa research and released hybrids that improve the cocoa yield. It's part of our heritage and the way we do things today. As part of Cadbury India's efforts to continuously increase water conservation our Bangalore factory has constructed a check dam to store the rainwater. We aim to look after the health and safety of our people and minimize the environmental impact of our business around the world. For over two decades. Hardly surprising then that the Cocoa tree is called the Cadbury tree! . Migratory birds stop over at our Bangalore factory! Water is a precious resource. This dam not only acts as a major ground water replenishing source for the bore wells in the factories and surrounding community.Corporate Social Responsibility Corporate Social Responsibility (CSR) is at the heart of our success At Cadbury India we have always believed that good values and good business go hand in hand. health and safety management. Commitment To The Environment We are committed to responsible environmental. Our efforts have increased cocoa productivity and touched the lives of thousands of farmers. CSR is about growing our business responsibly. through a variety of result-oriented programs. Cadbury India has a tradition of caring for the environment and enriching the quality of lives of the communities we live and work in.

we believe that we are in a unique position to fight hunger and malnutrition. Everything needs a little nurturing to help it to grow. Akshaya Patra As one of the world‘s largest food company. In appreciation of our commitment to implement environment friendly initiatives. One in six people worldwide – more than 1 billion people don‘t have enough food to eat. Our communities are no different. Rising energy costs.Bangalore factory: the sun shines at night… Acknowledged as 'Preserver of Environment' Sunshine now lights the pathways on streets outside our Bangalore factory at night. For our employees. . Growing Community Value. It will reduce annual carbon dioxide (a major greenhouse gas) emissions by ten tonnes. the Karnataka State Pollution Control Board has honoured the Bangalore factory with the Parisara Premi (Preserver of the Environment) Award for the second year in a row. this is about making a difference in the community. inspired the factory to install 28 solar powered streetlights. our involvement with Akshaya Patra – a non-profit organization that provides nutritious mid-day meals to over 12 Lakh school children every day. Cadbury India is committed to growing community value around the world. and our biggest effort in that direction. In India. playing a part in the effort to reduce global warming. is our flagship program. and 300 sunny days a year.

Cadbury committed funds and resources to the Sri Aurobindo Rural Village Action Movement (SARVAM) community project to redevelop two villages in the coastal regions of Pondicherry. we pledged to support mid-day meals for an underprivileged child for an entire academic year. India: Poothurai and Perambai in the Villupurum District of Tamil Nadu. Each colleague‘s involvement was therefore a very meaningful and long-term difference to the life of a child.Our Involvement: Our relationship with Akshaya Patra began with the Delicious Difference Week (DDW) 2010.what we know as integral development. SARVAM In response to the 2004 Asian Tsunami crisis. . over 200 colleagues ran for Akshaya Patra. in close to 20 locations across India. Impact: An Integrated Program .A Holistic Approach SARVAM is founded on the belief that an improvement in quality of life is sustainable only when people are empowered to help themselves. and when they have experienced changes in their personal lifestyles. the development of their village. Over 500 colleagues. as part of our Mumbai Marathon participation in 2011. and it is hoped that the two villages will ultimately become an inspirational example for all of India. attitudes and values of the villagers. We have been working in partnership with the local government and local charity. economic development. the Sri Aurobindo Society. This has resulted in the major development of village infrastructure and in positive shift in the general mindset. With the combined effort of the DDW and Mumbai Marathon. vocational training. health. For each colleague who volunteered during the week. organic farming and water harvesting. Additionally.000 students over the course of the week. joined hands with Akshaya Patra to cook and distribute hot. healthy and nutritious food to over 10. we have made a positive difference in the lives of over 2000 children. and feel a sense of unity with the nation they call home. The SARVAM program is holistic and addresses every aspect of village life including education.

. During Diwali. Cadbury has pledged to fulfill the heart-felt wishes of children. Cadbury tied-up with Make-A-Wish to support the wishes of children suffering from life-threatening diseases in the age group of 3-18 yrs. During Christmas. multiple opportunities for employee volunteering were created. fulfilling the wishes of 50 HIV positive children of St. close to 500 wishes have been fulfilled. To make the experience more involving and intimate for our colleagues. Catherine‘s Home. we spent a day with the children of Mamta Foundation . In 2010. colleagues visited 8 hospitals across Mumbai identifying the wishes of children.Make-A-Wish During Diwali (the festival of lights) 2009. colleagues played Santa Cause. spreading cheer in the festival season. Impact: From October 2009 to December to 2010. As part of the partnership. The partnership was an effort to spread Mithaas (sweetness) in the community.an orphanage in Pune city that takes care of abandoned HIV+ children. A national wish-fulfilment event inspired many to be part of the initiative.

Cadbury India started work in the village of Sandholi.Improving community health through education and primary health care in Baddi.Sahyog. The problems have been further aggravated due to the increased pressure on land and water resources as a result of migrant labour recruited by the industries. The project is helping support integrated child education and health care initiatives in Baddi. to help improve health and education. sanitation and health and hygiene. With this holistic approach we are hoping to achieve better standards of health and living. Cadbury India decided to invest in the health and education of the children and families in the area. In the area of education. The project aims at touching the lives of 400 families at Sandholi village by supporting three thematic areas of education. Baddi is an industrial town in the southwestern Solan district of Himachal Pradesh. Partnering with Ruchi. Impact: Cadbury has set up a non-formal school near Baddi factory as part of our commitment to create prosperous. sanitation. Himachal Pradesh Cadbury partnered with CAF (Charities Aid Foundation) to identify a local NGO – Ruchi. Baddi is getting industrialized at a fast pace. . Unable to keep up with the speed of development. 50 children of migrant workers living have daily access to non-formal education. the project is focusing on delivery of services from the out-of-school children belonging to disadvantaged groups to ensure that they enroll and stay in school. As a recently declared SEZ. Against this background. Issues include environmental degradation. inclusive and healthy communities. lack of health and educational facilities.Non-formal school set up by Cadbury for children of migrant workers in Baddi Project: Sahyog . some aspects of healthy living have taken a beating.

As part this initiative. cleaning and developing the gardens in the school premises. we have provided safe and clean facilities to create an environment conducive to learning for the 80 odd children enrolled in the school. This included re-painting the building. A team of 16 sales colleagues spent a day in the school and truly made a difference! Cadbury spreads smiles at Vatsalya . planting trees and installing swing-sets in the play area.Cadbury in tie-up with Bharti-Walmart to support education needs of underprivileged children In an effort to make a small difference to the communities in which we operate we recently tiedup with Bharti-Wal-Mart to support the infrastructure of a government school for underprivileged children in Gurgaon.

The other aspect of the partnership is the "Be My Friend" Volunteering programme. we have supported the construction of a neo-natal hospital ward at Thane`s municipal hospital. stationery uniforms etc. Security and Love near our Malanpur factory (MP). encourage them to study or just simply be their Friend. This intervention has helped the poor and needy who are in urgent need of specialized healthcare. Gurikha Project Smiling girls of Gurikha school (built by Cadbury India) In 1999. an NGO working with underprivileged street children in Mumbai. Vatsalya's motto is to give the child a supportive environment to live and study in and gain skills so that they become contributing members of society. The ward gives specialized and intensive care for premature and critically ill newborns. We will also sponsor educational camps for these children. Under this initiative colleagues are encouraged to spend time with these children. . We support the educational needs of 100 street children by proving them with their school fees and also other requirements like books. we launched the Community Initiative Programme under the banner: Nutrition. Education.Cadbury India has partnered with Vatsalya Foundation. Cadbury India supports the building of a Neo-natal ward In an effort to provide a health start to the newborn infants of the local community in the Thane district.

vet services for milk producing animals and fruit trees for each household to plant during the monsoons. They also helped increase attendance in school. Special focus was given to the rights and contribution of girls and to the counteraction of female infanticide through a variety of initiatives. the education programme supported the Indian Government's Year of Women Empowerment. . a doctor's clinic. Village Development Committee structured by Cadbury in session. In 2005. A nursery school was started and key improvements were made in the primary school.Gurikha Project has enlightened her to a new life of hope and some prosperity. we focused on healthcare and education in the nearby village of Gurikha. The consultation and a bit of lateral thinking led to some real social improvements: fresh drinking water from a new village pump. Smart girls from Cadbury aided coaching class Community Lady Worker counselling a self help group on income generation. As a result.

Play school for children below 5 years of age established by Cadbury. Menon Suresh Talwar . South Asia & Indo China.Cadbury India Non-Executive Directors Harsh Mariwala Radhakrishnan B. Managing Director . Women Empowerment activities will help rescue her burden Our Team Chairman C Y Pal Chairman .Non Executive Managing Director Anand Kripalu President.

R & D Chandramouli Venkatesan (Mouli) Director. Operations Narayan Sundararaman Director.Executive Directors Atul Bhatia Director. Finance . Powdered Beverages .Gum & Candy Frans Rydén Director. Snacking & Strategy Jaiboy Phillips Director.

in the Strategic Thinking and Insights Category.Rajesh Ramanathan Director. . Human Resources Sunil Taldar Director. Sales & International Business Sree Patel Chief Counsel Awards Cadbury wins Gold at the Asian Marketing Effectiveness Awards 2011 Cadbury won the Gold medallion for the Cadbury Dairy Milk‘s Shubh Aarambh campaign.

Grand Prix for Cadbury Dairy Milk ―Shubh Aarambh‖. . Make-A-Wish Corporate Partner Award 2011 Cadbury India received the Make-A-Wish Corporate Partner Award from Make-A-Wish foundation (US). Durables sector conducted by Business Today magazine. Cadbury ranked among the Best Companies to Work For 2011 Cadbury India was ranked 6th in the Best Companies to Work For survey within the FMCG. Cadbury ranked among India’s Most Respected Companies 2011 Cadbury India was ranked 3rd in the Most Respected Companies in the FMCG sector survey conducted by Business World magazine.Cadbury wins 8 Creative Abby Awards at the Goa Fest 2011 8 Creative Abby awards between Cadbury Dairy Milk ―Shubh Aarambh‖ & Celebrations ―Diwali‖ campaign.

Cadbury retains AAA rating awarded by CRISIL 2010 Cadbury India retains its AAA rating. Industry Awards and Recognitions in India 2009 Cadbury India gets AAA Rating by CRISIL (A S&P company). Cadbury wins Effies Award 2010 Team Cadbury laid claim to two awards at the Effies 2010. instituted by the Ad Club of Bombay. for our CDM and Celebrations Marketing campaigns of 2009. We were presented with a Silver award each. Cadbury’s manufacturing wins Silver IMEA Award 2010 Cadbury‘s Bangalore manufacturing facility won a Silver Award at the prestigious ET ‗India Manufacturing Excellence Award‘ (IMEA) held in partnership with Frost & Sullivan. for the second year in a row. . awarded by CRISIL – the country‘s leading credit rating agency.

Asian Marketing Effectiveness Awards 08 Asian Marketing Effectiveness Awards 2008 for Bournvita Folk/Fusion campaign . by the Great Place to Work Institute. Over two hundred companies throughout India participated in the survey. 1 FMCG company in India in 2008. in its fifth year in India . They are designed to set the standard for effective marketing within the region. which measured the degree of satisfaction of employees with their place of work and picked out the best working environments.Cadbury recognized among Best Marketer in India 2009 Cadbury India recognized as the 11th best Marketer in the country by the Brand Equity Marketers Survey . Cadbury India ranked 7th Great Place to Work in India No. has a presence in 30 countries and is the oldest. We were ranked 10th in 2003. 1 FMCG Company Cadbury India has been ranked as the 7th Great Place to Work and the No. The Asian Marketing Effectiveness Awards are the region's most prestigious awards that celebrate resourceful Asian marketing.GOLD award for the "Best Insights and Strategic Thinking" and SILVER award for the 'Most Effective Use of Advertising'. This is the fourth time we have featured amongst the Great Places to Work in India . Bournvita recognized by Reader’s Digest ‘Most Trusted Brand 2009 Bournvita voted Reader’s Digest ‘Most Trusted Brand 2009’ in the Vitamin Health Supplement category in India. and were among the top 25 in 2004 and 2005.Economic Times (the most subscribed financial daily in the country). most comprehensive and respected workplace study worldwide. . This study. and aim to uncover the campaigns that show results through innovative spirit and combining creativity with effectiveness to build world class brands.

Great Place to Work 2007 'Cadbury India' has been awarded the "Bronze Award for Excellence in People Management" in the 'Great Place to Work 2007' survey conducted by Grow Talent Company Limited and Businessworld. also won a Silver Award. Bournvita won the Emmvie Gold for the Best Media Innovation . for the entry Physical symbol of Confidence. The prestigious ABBY awards. recognise creative excellence in the Indian Advertising Industry. Miss Palampur.TV.TV. ABBY Award wins for India. The Ulta Perk campaign won four Silver Awards in total and the Cadbury Dairy Milk Campaign. Cadbury won the Emmvie Gold for the Best Media Innovation . Business World along with Grow Talent has been carrying out the 'Great Place to Work' survey for the past 4 years. This award is based on the ranks received in top 25 list of the Great Place to Work India studies conducted in the last four years. for brand Bournvita. held in March. This year Cadbury also sponsored the new 'Young ABBY' Award. . The award recognizes Cadbury India as a national leader in the area of Human Resource Management.

Cadbury.Gold in the Consumer Products category and Silver in the Integrated advertising campaign category. Cadbury wins the Effies 2006 Pappu does it again! At the recent Effie 2006 awards organized by The Advertising Club of Mumbai.Cadbury Dairy Milk & Bournvita crowned as Consumer Superbrands Cadbury Dairy Milk & Bournvita have done it again.Ranked among India's most respected companies Cadbury India has been ranked 5th in the FMCG sector. Cadbury Dairy Milk & Bournvita have been declared a `Consumer Superbrand' for 2006-7 by Superbrands India. our 'Pappu Pass Ho Gaya' advertising campaign bagged two more awards . For the second time running. Cadbury India roars at Cannes Cadbury India received a bronze award at the Cannes Lions International Advertising Festival for partnering with a mobile phone operator in 2005 to provide exam results via SMS to school children. . in a survey on India's most respected companies by sector conducted by Business World magazine in 2007.

as an autonomous body to generate.Karnataka chapter. Suraksha Puraskar Award – 2005 Cadbury India's Bangalore factory has received the "Suraksha Puraskar" safety award from the National Safety Council . Incidentally. The merit was based on 7000 responses from questionnaires and telephone interviews across Asia. 2004 and 2005 too. Superbrands Cadbury Dairy Milk and Bournvita have achieved the distinction of a 'Superbrand' as awarded by the Superbrands India Council. National Safety Council (NSC) was set up by the Ministry of Labour. .Cadbury India is a Great Place to Work The 'Great Place to Work' Institute study listed Cadbury India as a Great Place to work in 2005 for the third time in a row. Government of India in 1966. Cadbury was in the Top 25 in 2003. Health and Safety. Reader's Digest Award recognizes Bournvita Bournvita won the 'Reader's Digest Trusted Brands' Gold Award for the vitamin health supplement category in Indian in 2006. develop and sustain a voluntary movement on Environment.

warm clothes and chocolates to the front. Giving consumers an exciting reason to keep coming back into the fun filled world of Cadbury. Crackle and Roast Almond.K. Cadbury Dairy Milk Desserts was launched. combine the classic taste of Cadbury Dairy Milk with a variety of ingredients and are very popular amongst teens & adults. but the journey with chocolate lovers in India began in 1948. The pure taste of Cadbury Dairy Milk is the taste most Indians crave for when they think of Cadbury Dairy Milk. Cadbury 5 Star Chocolate lovers for a quarter of a century have indulged their taste buds with a Cadbury 5 Star. U. Recently. A leading knight in the Cadbury portfolio and the second largest after Cadbury Dairy Milk with a market share of 14%.000 male employees joined the armed forces and Cadbury sent books.Cadbury Dairy Milk Wowie. and Cadbury Dairy Milk 2 in 1. Cadbury 5 Star moves from strength to strength every year by increasing its user base. chocolate with Disney characters embossed in it. . Cadbury Dairy Milk supported the war effort. specifically to cater to the urge for 'something sweet' after meals. a delightful combination of milk chocolate and white chocolate.Brands Cadbury Dairy Milk The story of Cadbury Dairy Milk started way back in 1905 at Bournville.. Did You Know: Cadbury Dairy Milk emerged as the No. Cadbury Dairy Milk has exciting products on offer . During the 1st World War. 1 most trusted brand in Mumbai for the 2005 edition of Brand Equity's Most Trusted Brands survey. The variants Fruit & Nut. Over 2.

In fact. Cadbury Perk A pretty teenager. Cadbury 5 Star & Cadbury 5 Star Crunchy now aim to continue the upward trend. And through the passage of time. Cadbury 5 Star Crunchy was launched. With a catchy jingle and tongue in cheek advertising. With the rise of more value-for-money brands in the wafer chocolate segment. this was one property that both. anywhere' snack zoomed right into the hearts of teenagers. this 'anytime. a long line. With its light chocolate and wafer construct. the brand and the consumer stuck to as a valuable association. Cadbury Perk in 1996. This different and delightfully tasty chocolate is well poised to rule the market as an extremely successful brand. The temptation to have more of Cadbury Perk was made even greater with the launch of Cadbury Perk Minis in 2003 for just Rs. The same delicious Cadbury 5 Star was now available with a dash of rice crispies. Cadbury 5 Star was a way of professing undying love for the significant other. Cadbury Perk unveiled two new offerings . Cadbury 5 Star has re-invented itself over the years to keep satisfying the consumers taste for a high quality & different chocolate eating experience.Launched in 1969 as a bar of chocolate that was hard outside with soft caramel nougat inside. Cadbury Perk targeted the casual snacking space that was dominated primarily by chips & wafers. Did you know: Cadbury 5 Star played an adept cupid for young couples in love in the 70's. More recently. and hunger! Rings a bell? That was how Cadbury launched its new offering. One of the key properties that Cadbury 5 Star was associated with was its classic Gold colour. to give consumers another reason to come into the Cadbury 5 Star fold. 2/- .Perk XL and XXL.

Almond magic. . The firm then became part of Cadbury in 1971 making Cadbury Éclairs the second largest brand in the company. cashew magic. Gems. Cadbury Celebrations is available in several assortments: An assortment of chocolates like 5 Star. Dussera puja. The communication is based on the emotional route and the tag line says "rishte pakne do" which fits with the brand purpose of strengthening your relationships with something sweet. raisin magic. Raageshwari. nut butterscotch and caramels. Cadbury Celebrations Cadbury Celebrations was aimed at replacing traditional gifting options like Mithai and dryfruits during festive seasons. Gayatri Joshi and Amrita Rao. Rakhi. were all Perk models before they made it big on cinema screens. England in the 1960s. The super premium Celebrations Rich Dry Fruit Collection which is a festive offering is an exotic range of chocolate covered dry fruits and nuts in various flavours and the premium dark chocolate range which is exotic dark chocolate in luscious flavours. Our Journey: In India. It is also a major success as a corporate gifting brand. Perk. Cadbury Celebrations has become a popular brand on occasions such as Diwali.Preity Zinta. The experience of eating a Cadbury Dairy Milk Éclairs is truly unique because of its creamy caramel exterior and rich Cadbury Dairy Milk chocolate at the center. Cadbury Dairy Milk Éclairs has been the most preferred brand in the Éclairs category for years and has always been a favorite with consumers. Dairy Milk and Nutties and rich dry fruits enrobed in Cadbury dairy milk chocolate in 5 variants. Did you know: The "Rishte Pakne do" jingle was penned by noted writer Gulzar. Cadbury Dairy Milk Éclairs Éclairs was first discovered by a local confectionery firm in London.Did you know: Cadbury Perk advertising has been a launch pad for Bollywood stars .

These tasty. present and past. .Éclairs advertising over the years has talked about the mesmerizing taste of Éclairs because of the Cadbury Dairy Milk chocolate it contains at its center. It is among the oldest brands in the Malt Based Food / Malt Food category with a rich heritage and has always been known to provide the best nutrition to aid growth and all round development. colours and format instantly set it apart. Orange and Blue. Yellow. Pink. 1 pouch. available in a Pouch and a Carton. Cadbury Bournvita was launched during the same year. Cadbury Gems Cadbury Gems occupies a very special place in the hearts of kids. Green. Do you know? The colourful world of Cadbury Gems has six colours – Red. Did you know:  A sign in front of our Nigeria factory describes Choclairs as "the sweet with heart on the inside. Cadbury Bournvita Cadbury was incorporated in India on July 19th. is also available in a Re. colourful. chocolate buttons have become an integral part of the lives of both children and adults. size. 1948 as a private limited company under the name of Cadbury-Fry (India). Gems. Its unique shape.

the sweet was put on exhibition in New York. and began producing cough drops. Kuwait. Warner Lambert began selling Halls under the Adams family. which started airing on April 12th 1972. The cough drops were introduced into the US during the mid-1950s. Halls produced the largest sweet in the world in 1964. and the first national television campaign was aired in the US & the results were a resounding success. Halls accounts for more than 50% of international cough drop sales. and then on radio. Did You Know:     Halls is marketed in 24 different countries around the world & is offered in over 26 flavours. in 4000 schools across 66 cities and 7 countries . In 1971.Did you know:   In the 1980 Moscow Olympics. the contest currently has been running for over 10 years on satellite television. Starting out as a contest held in cities.UAE. using a combination of menthol and eucalyptus. Oman. the Hall brothers invented its Mentho-Lyptus formula. people consumed 100. is India's longest running national school quiz contest. Bahrain. Weighing 76kilos. It has over 500 episodes to its credit. In 1930‘s. Nepal and India. Halls Halls accounts for 50% of international cough drop sales and is the leading sugar confectionery brand in the world. Qatar.000 tons of Halls! . Cadbury Bournvita was the official health drink for the Indian team The Cadbury Bournvita Quiz Contest.000 students.25. and today the contest directly reaches more than 11. In 2002. Warner-Lambert recognized the potential of the product and acquired Halls in 1964.

Each year more than 7. 50% of Oreo biscuit eaters twist their biscuit apart before eating it. Oreo is sold in over a 100 countries and is the best-selling biscuit of the 21st Century. It‘s no wonder then. Here‘s a list of them to surprise your friends with. and then dunking the biscuit in milk. somebody actually invented a Biscuit Dunker. making it the world‘s no. Oreo Facts There‘s a lot of exciting stuff about Oreo you may not know yet. and that is why bubble gum fans will continue loving it for years to come! . or 800 per second!) Bubbaloo Bubbaloo.          The design on every Oreo biscuit consists of 12 flowers.000 three-tier wedding cakes. designed to keep your fingers from getting wet when you dunk your Oreo Biscuit into the glass of milk. took its first steps in the international confectionery market in the year 1984. licks and dunks their Oreos. they would encircle the earth 381 times at the equator. Approximately 25 billion Oreos are eaten per year. The creme filling used in Oreo biscuits in one year could ice all the wedding cakes served in the United States for two years! That's 4. Paired with a glass of milk. (That‘s about 70 million per day. That original formula was so perfect that it has hardly been modified since. is synonymous with flavored fun in bubble gums! Bubbaloo stands out because of its unique flavored liquid filling. With its launch in the Indian market in 2007. There is a Bubbaloo for everyone. Cadbury‘s bubble baby. The first Oreo biscuit was sold in 1912. licking the cream.Biscuit The delicious combination of dark chocolate biscuit and vanilla cream was first introduced to the world in 1912. with women twisting them open more often than men. 12 dots and 12 dashes per side. come together over this tasty snack. Juicy Masti (fun). If all the Oreo biscuits ever made were placed side-by-side. Because everybody twists. the definition of bubble gum underwent a juicy change! Bubbaloo with Bubba the cat as the brand mascot and the tagline. 1 biscuit. it is the perfect snack. the pile would reach to the moon and back more than five times. that families the world over. Children across the world teach their parents the fun way to eat Oreo – twisting the biscuit open. If every Oreo Biscuit ever made were stacked on top of each other.724.5 billion Oreo Biscuits are eaten.

2009. Bubbaloo is sold in 25 countries and is particularly popular in Latin America.Deferred Tax Profit after Tax and before exceptional items Exceptional items and tax 23436 (3933) (651) 18852 20189 (3855) 244 16578 27992 (172) (4383) 24361 (520) (3652) 193438 1267 2008 Rs. USA at the ABC-TV studios in New York City.4cm. The record for the largest bubblegum bubble ever blown is 58. Annual Report The Directors are pleased to present the 62nd Annual Report together with the Audited Accounts of the Company for the year ended December 31. The bubble was blown by Susan Montgomery Williams of Fresno. Lacs 158860 2506 .Did you Know ?    Bubbaloo was first launched in 1984. 2009 Rs.Current Tax . Lacs Sales Other Income 194705 161366 Profit before Interest. 1. Depreciation & Tax Interest Depreciation Profit Before Tax and Exceptional Items Provision for Taxation . in 1994. Financial Highlights The table below gives the financial highlights of the Company for the financial year 2009 as compared to previous financial year. California.

72 .62 Earnings per share .Basic & diluted in Rupees 59.adjustments of earlier years Net Profit (after tax adjustments of earlier years) Balance in P & L A/c brought forward Adjustments made in accordance with the transitional provisions of accounting Standard 15 on Employee Benefits Balance available for distribution Utilized for buy back of Shares Proposed Dividend (including Dividend Tax) Transfer to General Reserve Balance in P & LA/c carried forward 11 18863 38992 16578 34313 57854 50892 11385 727 1420 44322 9897 753 1250 38992 50.

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