Cadbury plc is a British confectionery company, the industry's second-largest globally after the combined Mars-Wrigley. Headquartered in Cadbury House in the Uxbridge Business Park in Uxbridge, London Borough of Hillingdon, England and formerly listed on the London Stock Exchange, Cadbury was controversially acquired by Kraft Foods in February 2010. After integration the combined Cadbury and Kraft companies became the largest confectionery company in the world. The company was a constant constituent of the FTSE 100 from the index's 1984 inception until its 2010 takeover. The firm was known as "Cadbury Schweppes plc" from 1969 until a May 2008 demerger, in which its global confectionery business was separated from its U.S. beverage unit, which has been renamed Dr Pepper Snapple Group.

In 1824, John Cadbury began selling tea, coffee, and drinking chocolate, which he produced himself, at Bull Street in Birmingham, England. John Cadbury later moved into the production of a variety of Cocoas and Drinking Chocolates being manufactured from a factory in Bridge Street, supplying mainly to the wealthy due to the high cost of manufacture at this time. During this time a partnership was struck between John Cadbury and his brother Benjamin. At this time the company was known as 'Cadbury Brothers of Birmingham'. The two brothers opened an office in London and in 1854 received the Royal Warrant as manufacturers of chocolate and cocoa to Queen Victoria. Around this time in the 1850s the industry received a much needed boost with the reduction in high import taxes on cocoa; this allowed chocolate to become more affordable to everyone. Due to the popularity of a new expanded product line, including the very popular Cadbury's Cocoa Essence, the company's success led to the decision in 1873 to cease the trading of tea. Around this time, master confectioner Frederic Kinchelman was appointed to share his recipe and production secrets with Cadbury, which led to an assortment of various chocolate covered items. Having taken over the business in 1861, John Cadbury's sons Richard and George decided in 1878 that they needed to find new premises. Requiring better transport access for milk that was

inward shipped by canal, and cocoa that was brought in by rail from London, Southampton and Liverpool docks, the Cadburys started looking for a new greenfield site. Noticing the development of the Birmingham West Suburban Railway south along the path of the Worcester and Birmingham Canal, in 1878 they acquired the Bournbrook estate, comprising 14.5 acres (5.9 ha) of countryside 5 miles (8.0 km) south of the outskirts of Birmingham. Located right next to the new Stirchley Road railway station, itself directly opposite the canal, they renamed the Bournbrook estate to Bournville and opened the Bournville factory in 1879. In 1893, George Cadbury bought 120 acres (49 ha) of land close to the works and planned, at his own expense, a model village which would 'alleviate the evils of modern more cramped living conditions'. By 1900 the estate included 313 cottages and houses set on 330 acres (130 ha) of land. As the Cadbury family were Quakers there were no pubs in the estate; in fact, it was their Quaker beliefs that first led them to sell tea, coffee and cocoa as alternatives to alcohol.

1900 to 1950s

In 1905, Cadbury launched its Dairy Milk bar, with a higher proportion of milk than previous chocolate bars, and it became the company's best selling product by 1913. Fruit and Nut was introduced as part of the Dairy Milk line in 1928, soon followed by Whole Nut in 1933. By this point, Cadbury was the brand leader in the United Kingdom. These were accompanied by several other products: Flake (1920), Cream-filled eggs (1923), Crunchie (1929) and Roses (1938). Cadbury's Milk Tray was first produced in 1915 and continued in production throughout the remainder of the First World War. More than 2,000 of Cadbury's male employees joined the Armed Forces and to support the war effort, Cadbury provided clothing, books and chocolate to soldiers. After the war, the Bournville factory was redeveloped and mass production began in earnest. In 1918, Cadbury opened their first overseas factory in Hobart, Tasmania and in 1919 undertook a merger with J. S. Fry & Sons, another chocolate manufacturer, resulting in the integration of well-known brands such as Fry's Chocolate Cream and Fry's Turkish Delight. During World War II, parts of the Bournville factory were turned over to war work, producing milling machines and seats for fighter aircraft. Workers ploughed football fields to plant crops. As chocolate was regarded as an essential food, it was placed under government supervision for the entire war. The wartime rationing of chocolate ended in 1949, and normal production resumed. Cadbury subsequently built new factories and had an increasing demand for their products.

Merger with Schweppes
Cadbury merged with drinks company Schweppes to form Cadbury Schweppes in 1969. Cadbury Schweppes went on to acquire Sunkist, Canada Dry, Typhoo Tea and more. In the US, Schweppes Beverages was created and the manufacture of Cadbury confectionery brands were licensed to Hershey's. Snapple, Mistic and Stewart's (formerly Cable Car Beverage) were sold by Triarc to Cadbury Schweppes in 2000 for $1.45 billion. In October of that same year, Cadbury Schweppes purchased Royal Crown from Triarc.

In March 2007, it was revealed that Cadbury Schweppes was planning to split its business into two separate entities: one focusing on its main chocolate and confectionery market; the other on its US drinks business.The demerger took effect on 2 May 2008, with the drinks business becoming Dr. Pepper Snapple Group Inc.In December 2008 it was announced that Cadbury was to sell its Australian beverage unit to Asahi Breweries.

Recent Developments
In October 2007 -- Cadbury announced the closure of the Somerdale Factory, Keynsham, formerly part of Fry's. Between 500 and 700 jobs were affected by this change. Production transferred to other plants in England and Poland. In 2008 -- Monkhill Confectionery, the Own Label trading division of Cadbury Trebor Bassett was sold to Tangerine Confectionery for £58million cash. This sale included factories at Pontefract, Cleckheaton and York and a distribution centre near Chesterfield, and the transfer of around 800 employees.

In mid-2009 -- Cadbury replaced some of the cocoa butter in their non-UK chocolate products with palm oil. Despite stating this was a response to consumer demand to improve taste and texture, there was no "new improved recipe" claim placed on New Zealand labels. Consumer backlash was significant from environmentalists and chocolate lovers. By August 2009 -- The company announced that it was reverting to the use of cocoa butter in New Zealand.In addition, they would source cocoa beans through Fair Trade channels. In January 2010 -- Prospective buyer Kraft pledged to honour Cadbury's commitment.

Kraft Foods Takeover

On 7 September 2009 -- Kraft Foods made a £10.2 billion (US$16.2 billion) indicative takeover bid for Cadbury. The offer was rejected, with Cadbury stating that it undervalued the company. Kraft launched a formal, hostile bid for Cadbury valuing the firm at £9.8 billion on 9 November 2009. Business Secretary Peter Mandelson warned Kraft not to try to "make a quick buck" from the acquisition of Cadbury. On 19 January 2010 -- It was announced that Cadbury and Kraft Foods had reached a deal and that Kraft would purchase Cadbury for £8.40 per share, valuing Cadbury at £11.5bn (US$18.9bn). Kraft, which issued a statement stating that the deal will create a "global confectionery leader", had to borrow £7 billion (US$11.5bn) in order to finance the takeover. The Hershey Company, based in Pennsylvania, manufactures and distributes Cadbury-branded chocolate (but not its other confectionery) in the United States and has been reported to share Cadbury's "ethos". Hershey had expressed an interest in buying Cadbury because it would broaden its access to faster-growing international markets. But on 22 January 2010 -- Hershey announced that it would not counter Kraft's final offer. The acquisition of Cadbury faced widespread disapproval from the British public, as well as groups and organisations including trade union Unite, who fought against the acquisition of the company which, according to Prime Minister Gordon Brown, was very important to the British economy. Unite estimated that a takeover by Kraft could put 30,000 jobs "at risk", and UK shareholders protested over the Mergers and Acquisitions advisory fees charged by banks. Cadbury's M&A advisers were UBS, Goldman Sachs and Morgan Stanley. Controversially, RBS, a bank 84% owned by the United Kingdom Government, funded the Kraft takeover.

The confectionery business in the UK is called Cadbury UK (formerly Cadbury Trebor Bassett) and. suggesting that they felt betrayed and as if they have been "sacked twice".the Chairman Roger Carr. As part of the deal Kraft will keep the Cadbury.On 2 February 2010 -. On 3 February 2010 -. Keynsham. but the cakes were originally part of Cadbury Foods Ltd with factories at Blackpole in Worcester and Moreton on the Wirral with distribution depots throughout the UK. Fry's.The management explained that existing plans to move production to Poland were too advanced to be realistically reversed. The European Commission made the sale a condition of the Kraft takeover. Stitzer had worked at the company for 27 years On 9 February 2010 -. Lotte will take over the plant in Warsaw along with the E Wedel brand. Biscuits bearing the Cadbury brand. Cadbury cakes and chocolate spread are manufactured under licence by Premier Foods. Hall's and other brands along with two plants in Skarbimierz. . Cadbury-Wedel. Operations United Kingdom Cadbury plc also owns Trebor Bassett. as of August 2004.000 staff in the UK. is made under licence by Frederick's Dairies. with the loss of 400 jobs. This was achieved on 5 February 2010. such as Cadbury Fingers. the man behind the famous Gorilla advertisement. Maynards and Halls.Kraft secured over 71% of Cadbury's shares thus finalising the deal.Kraft announced that they were planning to close the Somerdale Factory. and the company announced that Cadbury shares would be de-listed on 8 March 2010. was sold to Lotte of Japan. In June 2010 -. Staff at Keynsham criticised this move. chief executive Todd Stitzer and chief financial officer Andrew Bonfield all announced their resignations. are produced under licence by Burton's Foods.The Polish division.Phil Rumbol. On 22 April 2010 -. Kraft had needed to reach 75% of the shares in order to be able to delist Cadbury from the stock market and fully integrate it as part of Kraft. Ice cream based on Cadbury products. like 99 Flake. had eight factories and 3. announced his plans to leave the Cadbury company in July following Kraft's takeover. though assurances had been given regarding sustaining the plant.

Tasmania. New Zealand. Victoria (Ringwood and Scoresby). Ten years later Hershey's acquired the chocolate business from Cadbury's. The Claremont factory was once a popular tourist attraction and operated daily tours. Prior to the May 2008 demerger. Cadbury Schweppes purchased the Duffy-Mott Company. Australia. More than €250 million worth of Cadbury chocolate is produced in Ireland. Accordingly. In 1982. bringing Ireland valuable earnings from abroad. United States Cadbury plc's presence in the States consists of the confectionery unit Cadbury Adams.Ireland Cadbury Ireland Limited is a confectionery company in Ireland based in Coolock in Dublin. is exported every year. Australia and New Zealand On 27 February 2009 the confectionery and beverages businesses of Cadbury Schweppes Pty Ltd in Australia were formally separated and the beverages business began operating as Schweppes Australia Pty Ltd. the chocolate itself has been manufactured by Hershey's and can be found in Hershey's chocolate stores. citing health and safety reasons. Dublin in 1933. two in Melbourne. one in Hobart. Tasmania (Claremont). however. Cadbury also operate three Australian confectionery factories as well as one in New Zealand. and one in Dunedin.. Cadbury merged with Peter Paul in 1978. the factory ceased running full tours mid-2008. manufacturers of gum and mints but not chocolate. Cadbury has been upgrading its manufacturing facility at Claremont. Cadbury's opened their first Irish factory in Ossary RD. In April 2009. although the Cadbury group's chocolate products have been sold in the US since 1988 under the Cadbury name. . Schweppes Australia was acquired by Asahi Breweries. since 2001. the North American business also contained beverage unit Cadbury Schweppes Americas Beverages.

Executive Pay In 2008 Todd Stitzer. but also to several hundred jobs being created.000 this gives a total remuneration of over £4 million. Cadbury has worked with the Kerala Agricultural University to undertake cocoa research. Accounting In July 2007.S. This was to affect all business units and be associated with U. Bangalore and Baddi (Himachal Pradesh) and sales offices in New Delhi. other accounting Human Resources functions may follow. Since 1965 Cadbury has also pioneered the development of cocoa cultivation in India.India Cadbury India began its operations in India in 1948 by importing chocolates. Induri (Pune) and Malanpur (Gwalior). was paid a £2. (a businesses services provider) in India. The corporate head office is in Mumbai. Cadbury's CEO. Kolkata and Chennai. at lower salaries commensurate with wages paid in developing countries. For over two decades. . Cadbury Schweppes announced that it would be outsourcing its transactional accounting and order capture functions to Shared Business Services (SBS) centres run by a company called Genpact.665. Mumbai.000 bonus. with all units transferred by mid-2009. It now has manufacturing facilities in Thane. China. This development is likely to lead to the loss of several hundred jobs worldwide.000 and other payments of £448. and UK functions being transferred to India by the end of 2007. Depending on the success of this move. and Romania. Combined with his annual salary of £985.

relaunched for trial period 2009 and made permanent in 2010) and Dairy Milk Bliss . Dream and Snowflake 2010: Cadbury dairy milk silk (richer. finer milk chocolate).Products Cadbury plc manufactures chocolates and sweets such as the popular Cadbury Dairy Milk. Notable product introductions include:                        1865: Cocoa Essence 1875: Easter Eggs 1897: Milk Chocolate 1897: Cadbury Fingers 1905: Dairy Milk 1908: Bournville Chocolate 1915: Milk Tray 1920: Flake 1923: Creme Egg 1929: Crunchie 1938: Roses 1948: Fudge 1960: Dairy Milk Buttons 1968: Picnic 1970: Curly Wurly 1974: Snack 1983: Wispa (relaunched 2007) 1985: Boost 1987: Twirl 1992: Time Out 1996: Fuse 2001: Brunch Bar. Wispa Gold (originally launched 1995.

. Analysts have said the fine is not material to the group.. affecting seven of its products." A spokesperson for the company insisted that the campaign was "a light-hearted take on the social pretensions of Cadbury Dairy Milk Bliss". Reacting to the advertisement. the mixture is then transported to factories at Bournville and formerly Somerdale to be turned into milk chocolate. but for all black women and black people. shortly after which it recalled more than a million chocolate bars.. An investigation being carried out at that time by Herefordshire Council led to a further six charges being brought. "no longer in circulation. which produces chocolate crumb mixture. "I am shocked. which has the tag line "Move over Naomi – there is a new diva in town". Birmingham City Council announced that it would be prosecuting Cadbury Schweppes in relation to three alleged offences of breaching health and safety legislation. he later added. with mitigating factors limiting the fine being that the company quickly admitted its guilt and said it had been mistaken that the infection did not pose a threat to health. Campbell said. The leak occurred at its Marlbrook plant. Cadbury Schweppes detected a rare strain of the Salmonella bacteria. we have no plans to repeat the campaign.Advertising Controvery In May 2011 the model Naomi Campbell described the new advertisement for the Bliss bar as 'insulting and hurtful'. and was fined 1 million pounds at Birmingham Crown Court—the sentencing of both cases was brought together. It's upsetting to be described as chocolate. In December 2006." Health and safety 2006 Salmonella Scare On 19 January 2006. I do not find any humour in this. said to have been caused by a leaking pipe. The campaign was. not just for me. the company announced that the cost of dealing with the contamination would reach £30 million. Cadbury Schweppes officially notified the Food Standards Agency. In April 2007. in Herefordshire. The company pleaded guilty to all nine charges.

potential allergens. Although trans fats are present. Head office Cadbury's head office is the Cadbury House in the Uxbridge Business Park in Uxbridge. which is Building 3 of the business park. The Daily Telegraph reported in 2007 that the rent was expected to increase to a "three-figure sum. After the Kraft Foods acquisition of Cadbury." In 2007 Cadbury Schweppes had announced that it was moving to Uxbridge to cut costs. but this was not made clear on the packaging. had relocated from central London to its current head office. Cadbury. As a precaution. which leases space in the building it occupies.75 per square foot.000 square feet (7.800 m2) of space in its head office. recalling for the second time in two years thousands of chocolate bars. Hong Kong and Australia.2007 recalls On 10 February 2007. Cadbury Schweppes investigated a manufacturing error over allergy warning. Kraft announced that the Cadbury head office would remain the "Cadbury House. 2008 On 29 September 2008 Cadbury withdrew all of its 11 chocolate products made in its three Beijing factories. The Cadbury occupies 84. City of Westminster." .093 m2). on suspicion of contamination with melamine. In 1992 the company leased the space for £55 per 1 square foot (0. 2009 Hydrogenation Cadbury continues to use hydrogenated oils in many of its signature products. On 14 September 2007. England. Taiwan. The products were produced in a factory handling nuts. Cadbury announced they would be recalling a range of products due to a labelling error. Products recalled included Dark Chocolate. The recall affected the mainland China markets. a number of products in the 'Dairy Milk' range and Chocolate Éclairs. A Printing mistake at Somerdale Factory resulted in the omission of tree nut allergy labels from 250 g Dairy Milk Double Chocolate bars. As of that year the head office had 200 employees. Cadbury's previous head office was in 25 Berkeley Square in Mayfair. London Borough of Hillingdon. the nutrition labels round the values down to zero.In 2002 the company agreed to pay £68. all items were recalled.

the fruit is treated to prevent it from rotting. mild aroma and are. with its many hybrids and varieties. used only in the production of highquality chocolate and for blending. The Varieties There are two quite different basic classifications of cocoa. the raw cocoa is thoroughly cleaned by passing through sieves. in fact about 60%. Most of this has to be removed.How Cadbury Choclate Is Made The cocoa-bean -. Finally. The main growing area is West Africa. therefore. Roasting The subsequent roasting process is primarily designed to develop the aroma. as a form of currency. all but a small percentage of the water has evaporated. as was the case among the Aztecs. Fermentation The fermentation process is decisive in the production of high quality raw cocoa. The technique varies depending on the growing region. The cocoa tree can flourish only in the hottest regions of the world. and by brushing. Drying After fermentation. The Harvest Immediately after harvesting. the last vestiges of bitter! This is why. The remaining 90% is harvested from trees of the Forastero family. The pure variety of the Criollo tree is found mainly in its native Equador and Venezuela. sand and even the finest dust are extracted by powerful vacuum equipment. What could be more natural than to spread the beans out to dry on the sun-soaked ground or on mats? After a week or so. The seeds are of finer quality than those of the Forastero variety. However. The entire roasting . up to the 18th century some native tribes ate only the sweetish flesh of the cocoa fruit. At fermentation sites either in the plantation or at. They regarded the precious bean as waste or used it. jute fibres.the heart of the sweetest delicacy in the world -. the fruit is opened. under which practically all varieties can be categorised: Criollo and Forastero cocoas. collecting points. the raw cocoa still contains far too much water. Cleaning Before the real processing begins. Criollo cocoa accounts for only 10% of the world crop. They have a particularly fine.

strong odour. cocoa cakes are left which still contain a 10 to 20% proportion of fat depending on the intensity of compression. producing a thick. This is dark brown in colour with a characteristic. which are still fairly coarse are now pre-ground by special milling equipment and then fed on to rollers where they are ground into a fine paste. strongly aromatic powder which is excellent for the preparation of delicious drinks . beautiful lustre and delicate.go into the mixer. It not only forms part of every recipe. liquid mixture. but which soon join again. during which some of the cocoa butter is added to it.cocoa. the cocoa paste. which extract the cocoa butter. Grinding The crushed cocoa beans. ground to powder and finely sifted in several stages and we obtain a dark. cocoa butter. By blending them in accordance with specific recipes the three types of chocolate are obtained which form the basis of ever product assortment.maybe vanilla . Blending Before grinding. The secret of every chocolate factory lies in the special mixing ratios which it has developed for different types of cocoa. During cooling it gradually sets: this is the cocoa paste. The two paths have rejoined. Cocoa Powder After the cocoa butter has left the press. These cakes are crushed again. A part of the cocoa paste is taken to large presses. sugar and milk are the four basic ingredients for making chocolate. is carried out automatically. Crushing and shelling The roasted beans are now broken into medium sized pieces in the crushing machine. The other part passes through various blending and refining processes. sugar and flavouring . namely: Kneading In the case of milk chocolate for example. Cocoa paste. during which the air in the nearly 10 feet high furnaces reaches a temperature of 130 °C. Cocoa Butter The cocoa butter has important functions. attractive glaze.process. powdered or condensed milk. where they are pulverized and kneaded. cocoa butter. but it also later gives the chocolate its fine structure. the crushed beans are weighed and blended according to special recipes. . At this point the production process divides into two paths. The heat generated by the resulting pressure and friction causes the cocoa butter (approximately 50% of the bean) contained in the beans to melt.

they were given as gifts on occasions such as a child coming of age and at religious ceremonies. a much-prized spicy drink made from roasted cocoa beans. jade and ceremonial feathers. Under heavy pressure they pulverise the tiny particles of cocoa and sugar down to a size of approx. who first enjoyed 'chocolatl'. History of Chocolate The origins of chocolate can be traced back to the ancient Maya and Aztec civilisations in Central America. chocolate has been a much sought after food. 30 microns. meaning a shell) is the name given to the troughs in which 100 to 1000 kilograms of chocolate paste at a time can be heated up to 80 °C and. Conches (from the Spanish word "concha". while being constantly stirred. Because cocoa beans were valuable. . For during this period the chocolate paste will be refined to such an extent in the conches that it will flatter even the most discriminating palate. (One micron is a thousandth part of a millimetre. Throughout its history. is given a velvet smoothness by the addition of certain amounts of cocoa butter. But within two or three days all that will have been put right. It has attained the outstanding purity which gives it its reputation. The chocolate no longer seems sandy. three or five vertically mounted steel rollers rotate in opposite directions. A kind of aeration of the liquid chocolate paste then takes place in the conches: its bitter taste gradually disappears and the flavour is fully developed.Rolling Depending on the design of the rolling mills. but dissolves meltingly on the tongue.) Conching But still the chocolate paste is not smooth enough to satisfy our palates. Merchants often traded cocoa beans for other commodities such as cloth. whether as cocoa or drinking chocolate beverage or confectionery treat.

foamy. Don Cortes was made Captain General and Governor of Mexico. and the Spanish armies conquered Mexico.. and by 1606 chocolate was well established in Italy. The dry climate meant the Aztecs were unable to grow cocoa trees. Don Cortes The Spanish invaded Mexico in the 16th century. and had to obtain supplies of cocoa beans from 'tribute' or trade. Soon 'chocolate' became a fashionable drink enjoyed by the rich in Spain. vanilla and wild bee honey'. Chocolate Across Europe An Italian traveller. soft. bitter with chilli water. When he returned to Spain in 1528 he loaded his galleons with cocoa beans and equipment for making the chocolate drink.The Aztec Empire ''Chocolate' (in the form of a luxury drink) was consumed in large quantities by the Aztecs: the drink was described as 'finely ground. He had visited Central America and seen how the Indians prepared the cocoa beans and how they made the drink. by this time the Aztecs had created a powerful empire. . was the first to break the Spanish monopoly. reddish. aromatic flowers. Francesco Carletti .

The original Cadbury Milk Chocolate was prepared to his recipe. which was considered to have medicinal benefits as well as being a nourishing food. First Chocolate For Eating Up until this point all chocolate recipes were based on plain chocolate . daughter of Philip II of Spain. reaching England in the 1650s.focused on cocoa and food values. bringing a milk chocolate recipe back to England. when Anne. Gradually the custom of drinking chocolate spread across Europe. Sir Hans Sloane. who . .Drinking Chocolate The secret of chocolate was taken to France in 1615. married King Louis XIII of France. It was an English doctor. The French court enthusiastically adopted this new exotic drink.after travelling in South America .

The liquor can also be pressed to remove the fat and is cooled and ground to produce pure cocoa powder. civilizations from Mexico to Europe have recognised the benefits of cocoa and chocolate for medicinal and therapeutic uses as well as a food. that chocolate and its key ingredient . The last decade has seen a significant increase in our research and understanding of cocoa and chocolate. an essential ingredient for making chocolate. Reasons to believe Cocoa Long before the current trend towards organic ingredients. the science behind chocolate. They are then shelled and ground to produce chocolate liquor. but a wealth of research suggests that people can now have even more reasons to enjoy it. It has even been hailed as an aphrodisiac! Of course. beverage or treat.provides? We all know that a bit of chocolate tends to make you feel good. The cocoa tree produces cocoa pods that grow from the trunk or branch of the tree.You may discover that there's more to chocolate than meets the eye. But just how much does the average person really know about the potential benefits. These pods contain the beans which characterise the finished chocolate. In its purest form cocoa is a natural food. But understanding the properties of chocolate is not just a recent development. . beyond the great taste. Join us in the exploration of "Chocology" . For centuries.cocoa . we all need to ensure we don't over indulge and that we see chocolate as a treat but researchers are continuing to uncover more reasons to enjoy cocoa and cocoa products.Chocology People around the world have grown up enjoying chocolate as a favourite treat for countless generations. "Chocology". opens up that research and presents the facts in an easy to use report that we hope will be a useful resource when talking about the benefits that chocolate can offer. cocoa was one of the best known natural foods. The cocoa beans are fermented under banana leaves to bring out the chocolate flavour and then dried under the tropical sun.

West Virginia (May 2006) has suggested that eating chocolate may improve the way our brains work. They are believed to impact on arteries and blood qualities.this helped to boost sales of dark chocolate by over 15% in the UK last year2! It's not just bars of chocolate that have these high levels of antioxidants . copper. can contain concentrations of antioxidants similar to those in red wine or tea3 Deliciously Nutritious Chocolate and cocoa containing products are often criticised as being low in nutritional value and "empty calories".a recent study revealed that hot chocolate beverages. zinc. Polyphenols have antioxidant properties and work by fighting the free radicals which attack cells causing disease and accelerated ageing.Antioxidant Power Cocoa contains high levels of naturally occurring compounds called flavanols and a range of other polyphenols that have been shown to reduce blood pressure helping to improve heart health. all of which help to keep us healthy. and E as well as minerals including potassium. helping to reduce the risk factors for cardio-vascular disease. The theobromine and phenylethylamine. manganese and by far the most important. B2. magnesium. Similar work at the University of Nottingham has shown that the consumption of dark chocolate can increase blood flow to the brain leading to improved cognitive function. In light of recent research which suggests taking supplements may be detrimental to your health. refuel the body's energy levels and create feelings of wellbeing. In the Mood Chocolate is said to contain at least 300 natural chemical compounds. On the contrary. Scientists have found that the polyphenols relax vessels by increasing the chemical nitric oxide. sodium. This has been shown in new studies at many universities around the World1. it's good to know that chocolate and cocoa contain so many nutrients! Boosting Brain Power A recent study in the United States at Wheeling Jesuit University. The slowly released energy and feelings of fullness and satisfaction induced by its sugar and fat content. resulting in a complex range of tastes and odours that connect with the human brain as it runs over the taste buds of the tongue. The team found that scores for verbal and visual memory were significantly higher for those people who had eaten milk chocolate. Dark chocolate contains especially high levels of flavanols and other polyphenols . providing over 15% of the recommended daily requirement in a 49g bar of Cadbury's Dairy Milk. calcium. . through lowering blood pressure and improved blood platelet function. as well as the caffeine in chocolate appear to increase alertness and mental performance4. and the consumption of milk and dark chocolate was associated with improved impulse control and reaction time. phosphorus. milk chocolate for instance contains many vitamins including B1. high in cocoa content. These produce feelings of pleasure. mood enhancing chemicals produced by the brain. Eating chocolate triggers the release of endorphins.

such as tannins. London in 2004 claimed that high doses of theobromine contained in chocolate are a third more effective at stopping persistent coughs than codeine.but are certainly not "empty calories". The study focused on adults with untreated mild hypertension. hormone-like natural nutrition and energy as well as great taste.Chocolate has such a luscious texture and aroma that all the body's taste and olefactory sensors are fully exploited. So much so that a recent survey by Cadbury has found that 52% of women prefer eating chocolate to having sex! Over the years. When cocoa is combined with ingredients such as milk. which produce a feeling of pleasure and reduce sensitivity to pain. may play a role in inhibiting plaque formation by coating the teeth to protect them6. heightening the pleasure of the experience. phenylethylamine. . and caffeine.however. Research has found that consuming chocolate can lead to increased mental performance. as presented in February 2006 at the American Association for the Advancement of Science's (AAAS) annual meeting in Boston. sugar. Dark chocolates with higher levels of cocoa contain even more. one expert has pointed out that "chocolate's a blend of flavours and aromas so complex that food chemists have never been able to duplicate it in the lab 5 . Throat A study carried out by Imperial College. and an iron deficiency can cause anaemia." We may never understand why chocolate makes us feel good. naturally occurring substances in cocoa.Where can you feel the Benefits? Teeth While you should always brush teeth. including one at the University of Cologne revealed that dark chocolate helps lower blood pressure10. Most interestingly. they're in such small amounts they can't really be the reason we crave chocolate. psychiatrists and researchers have pointed out substances in chocolate that they think may make us like it so much . But as the products are often high in fats and sugars it is important that consumption is in moderation and that such products are consumed infrequently as "treats" . Circulation A number of studies. The simple pleasure of chocolate melting in the mouth adds to the pleasure of eating it chocolate has the property of melting at body temperature. Body of Evidence . cooling the mouth slightly as it does so. Chocolate contains many substances that act as stimulants. A standard 45g bar of dark chocolate contains 12% of the Recommended Dietary Allowance (RDA) of iron. such as theobromine. adding to its mystery. fruit and nuts significant quantities of nutrients are provided. Brain Eating chocolate releases endorphins. Iron is essential in transporting oxygen in the blood to all parts of the body. Heart Research by Professor Carl Keen at the University of California in 2000 has shown that a bar of milk chocolate (45g) contains the same quantity of antioxidants as a 150ml glass of red wine.

some of whom had white chocolate. Myths and Facts about Chocolate Eating Chocolate Is Inconsistent With A Healthy Diet With so much going for it. It also provides us with vitamins . Chocolate is Aphrodisiac Though not definitively proven. Scientists are beginning to dispel common myths about the concerns of eating chocolate. research by the Pennsylvania School of Medicine and also by the U. Chocolate has no nutritional value Few people know that chocolate actually contains a number of important nutrients. Bones Milk and milk products have been part of our diet for thousands of years and the milk in chocolate . such as tannins. calcium and magnesium. Drinking chocolate made with milk contains even more calcium.including B1. while being low in sodium. it's unfortunate that chocolate is often surrounded by myths and misconceptions that result in its unjustified reputation as an 'unhealthy' food. dark chocolate in particular contains more antioxidants by volume than red wine11 12. One example of this would be the high levels of cardiovascular friendly antioxidants contained in chocolate . Milan14 has found greater levels of sexual desire in the group that reported daily chocolate intake as opposed to those who did not eat chocolate. blood pressure readings had dropped significantly in the group who consumed dark chocolate. Milk chocolate is a source of fact.S. B2 and E.provides useful quantities of a wide range of nutrients including calcium. Eating Chocolate gives you spots Despite the persistence of this myth. But after two weeks. . which does not contain flavanols. Blood pressure remained fairly unchanged in the group that ate white chocolate. Naval academy13 found no link between acne and chocolate consumption. some dark. demonstrating the ways in which chocolate can make us feel good when enjoyed in moderation. recent research has indicated that this might not be a myth after all! A study conducted by San Raffaele hospital. may play a role in inhibiting plaque formation. Research has indicated that naturally occurring substances in cocoa.particularly milk chocolate . A 49g bar of milk chocolate provides over 15% of the adult Reference Nutrient Intake (RNI) of calcium. Chocolate causes Tooth Decay Chocolate has sometimes been blamed for tooth decay but there is research showing that chocolate isn't as bad for your teeth as people think. There is no need to exclude chocolate from a healthy diet as long as it is consumed responsibly and in the context of the dietary needs of the individual and their energy balance.

Celebrations. As much as 22% of your RNI of riboflavin can come from a single 49g bar of milk chocolate. The copper in a 45g dark chocolate bar provides 27% of your RNI. Tang and Oreo. In the Chocolate Confectionery business. Halls. The magnesium in a 45g bar of dark chocolate provides 13% of a female's and 15% of a male's daily RNI. is a part of the Kraft Foods Group. Some of the key brands are Cadbury Dairy Milk. One 45g dark chocolate bar provides you with up to 12% of your daily iron RNI.Chocolate confectionery. Gems. Éclairs. Perk. Bournvita. Bubbaloo. . Cadbury has maintained its undisputed leadership over the years. Cadbury India operates in five categories . A 49g milk chocolate bar provides you with 33% of your recommended daily vitamin B12 intake.Did you know ? The calcium in a 49g milk chocolate bar provides over 15% of your daily Reference Nutrient Intake (RNI). Biscuits. 5 Star. Beverages. Our core purpose "make today delicious" captures the spirit of what we are trying to achieve as a business. Bournville. Company Overview Cadbury India Ltd. Gum and Candy.

Our Cocoa team visits farmers and advise them on the cultivation aspects from planting to harvesting. A leader in innovation. Standard & Poor's 500. After 60 years of existence. In the Milk Food drinks segment our main product is Bournvita . Milka.2 billion. Cadbury enjoys a value market share of over 70% . more than half of which was earned outside North America. Similarly in the medicated candy category Halls is the undisputed leader.the highest Cadbury brand share in the world! Our billion-dollar brand Cadbury Dairy Milk is considered the "gold standard" for chocolates in India.-based Kraft Foods Inc. Cadbury began its operations in 1948 by importing chocolates.generate revenue of more than $1 billion annually.In India. For over two decades. (NYSE: KFT) is a global snacks powerhouse with an unrivaled portfolio of brands people love. Kraft. . Philadelphia. We also conduct farmers meetings & seminars to educate them on Cocoa cultivation aspects. and 40 have been loved for more than a century. Ill.the leading Malted Food Drink (MFD) in the country. Jacobs. Proudly marketing delicious biscuits. marketing. grocery products and convenient meals in approximately 170 countries. Mumbai. it today has five company-owned manufacturing facilities at Thane. Oreo. Trident and Tang . cheese. Since 1965 Cadbury has also pioneered the development of cocoa cultivation in India. Induri (Pune) and Malanpur (Gwalior). Maxwell House. Dow Jones Sustainability Index and Ethibel Sustainability Index. confectionery. we have worked with the Kerala Agriculture University to undertake cocoa research and released clones. Kolkota and Chennai). Our efforts have increased cocoa productivity and touched the lives of thousands of farmers. The pure taste of CDM defines the chocolate taste for the Indian consumer. Kraft Foods had 2010 revenue of $49. LU. Nabisco. hybrids that improve the cocoa yield. Kraft Foods is a member of the Dow Jones Industrial Average. Hardly surprising then that the Cocoa tree is called the Cadbury tree! Company Worldwide Northfield. Oscar Mayer. The corporate office is in Mumbai. health & wellness and sustainability. beverages.including Cadbury. Twelve of the company‘s iconic brands . We recently entered the biscuits category with the launch of the Worlds no 1 biscuit brand Oreo. Bangalore and Baddi (Himachal Pradesh) and 4 sales offices (New Delhi.

To make today delicious. we pour our hearts into creating foods that are wholesome and delicious. We understand their joys and their challenges because we‘re consumers too. Whether watching your weight or preparing to celebrate. Hard work. Everyday. grabbing a quick bite or sitting down to family night. we watch and we learn. What we do. One at a time. we begin with our consumers. We make delicious foods you can feel good about. imagination and commitment to bring the world its favorite foods has helped us grow into a company that touches more than a billion people in 160 countries. We listen. Some fast facts on the combined company: Our Global Reach      Annual revenues of $ 49.2 billion More than 25% of Global revenue from emerging markets #1 in global confectionery #1 in global biscuits More than 50% of global revenue from snacks and confectionery Our Brand Portfolio     11 brands with more than $1 billion in revenue 70+ brands with more than $100 million in revenue 40+ brands over 100 years old 80% revenue from #1 share positions Who We Are Consumers inspire us. .Heritage: We have come a long way since J.L Kraft started selling cheese from a horse drawn wagon in 1903.

our partnerships. And our strategies guide our efforts:     Build a high performing organization Reframe our categories Exploit our sales capabilities Drive down costs … without compromising quality About our people. . How we behave – Our Values We understand that actions speak louder than words. We decide. It takes great people to make great brands. everywhere. We focus on creating sustainable.  We keep it simple. How we grow. We‘re constantly looking for fresh ideas to improve our workplace.  We are open and inclusive.Our reach.  We discuss.000 diverse employees around the world are the reason we succeed. our communities and our world. We deliver. profitable growth.  We tell it like it is. so at Kraft Foods:  We inspire trust. We believe we can make a delicious difference.  We act like owners.  We lead from the head and the heart. Our approximately 127.

we have worked with the Kerala Agriculture University to undertake cocoa research and released hybrids that improve the cocoa yield. Commitment To The Environment We are committed to responsible environmental. Our efforts have increased cocoa productivity and touched the lives of thousands of farmers. Migratory birds stop over at our Bangalore factory! Water is a precious resource. Hardly surprising then that the Cocoa tree is called the Cadbury tree! . As part of Cadbury India's efforts to continuously increase water conservation our Bangalore factory has constructed a check dam to store the rainwater. but is also a stopover location for some of the migratory birds! Pioneering cocoa cultivation in India Since 1974 Cadbury has pioneered the development of cocoa cultivation in India. It's part of our heritage and the way we do things today. We aim to look after the health and safety of our people and minimize the environmental impact of our business around the world. Cadbury India has a tradition of caring for the environment and enriching the quality of lives of the communities we live and work in. CSR is about growing our business responsibly. health and safety management. For over two decades.Corporate Social Responsibility Corporate Social Responsibility (CSR) is at the heart of our success At Cadbury India we have always believed that good values and good business go hand in hand. through a variety of result-oriented programs. This dam not only acts as a major ground water replenishing source for the bore wells in the factories and surrounding community.

Everything needs a little nurturing to help it to grow. Akshaya Patra As one of the world‘s largest food company. Growing Community Value. It will reduce annual carbon dioxide (a major greenhouse gas) emissions by ten tonnes. playing a part in the effort to reduce global warming. and 300 sunny days a year. Our communities are no different. the Karnataka State Pollution Control Board has honoured the Bangalore factory with the Parisara Premi (Preserver of the Environment) Award for the second year in a row. is our flagship program. our involvement with Akshaya Patra – a non-profit organization that provides nutritious mid-day meals to over 12 Lakh school children every day. Rising energy costs. and our biggest effort in that direction. One in six people worldwide – more than 1 billion people don‘t have enough food to eat. Cadbury India is committed to growing community value around the world. In appreciation of our commitment to implement environment friendly initiatives. In India.Bangalore factory: the sun shines at night… Acknowledged as 'Preserver of Environment' Sunshine now lights the pathways on streets outside our Bangalore factory at night. For our employees. this is about making a difference in the community. . we believe that we are in a unique position to fight hunger and malnutrition. inspired the factory to install 28 solar powered streetlights.

as part of our Mumbai Marathon participation in 2011. For each colleague who volunteered during the week. joined hands with Akshaya Patra to cook and distribute hot. Additionally. the Sri Aurobindo Society. Impact: An Integrated Program . We have been working in partnership with the local government and local charity. SARVAM In response to the 2004 Asian Tsunami crisis. This has resulted in the major development of village infrastructure and in positive shift in the general mindset. and when they have experienced changes in their personal lifestyles. organic farming and water harvesting. in close to 20 locations across India. we have made a positive difference in the lives of over 2000 children. economic development. The SARVAM program is holistic and addresses every aspect of village life including education.000 students over the course of the week.what we know as integral development. the development of their village. vocational training. Each colleague‘s involvement was therefore a very meaningful and long-term difference to the life of a child. and it is hoped that the two villages will ultimately become an inspirational example for all of India. attitudes and values of the villagers. India: Poothurai and Perambai in the Villupurum District of Tamil Nadu. Over 500 colleagues. over 200 colleagues ran for Akshaya Patra. and feel a sense of unity with the nation they call home.A Holistic Approach SARVAM is founded on the belief that an improvement in quality of life is sustainable only when people are empowered to help themselves. healthy and nutritious food to over 10. health. Cadbury committed funds and resources to the Sri Aurobindo Rural Village Action Movement (SARVAM) community project to redevelop two villages in the coastal regions of Pondicherry. we pledged to support mid-day meals for an underprivileged child for an entire academic year. .Our Involvement: Our relationship with Akshaya Patra began with the Delicious Difference Week (DDW) 2010. With the combined effort of the DDW and Mumbai Marathon.

. colleagues played Santa Cause. close to 500 wishes have been fulfilled. fulfilling the wishes of 50 HIV positive children of St. Impact: From October 2009 to December to orphanage in Pune city that takes care of abandoned HIV+ children. Catherine‘s Home. The partnership was an effort to spread Mithaas (sweetness) in the community. spreading cheer in the festival season.Make-A-Wish During Diwali (the festival of lights) 2009. Cadbury tied-up with Make-A-Wish to support the wishes of children suffering from life-threatening diseases in the age group of 3-18 yrs. multiple opportunities for employee volunteering were created. In 2010. During Christmas. Cadbury has pledged to fulfill the heart-felt wishes of children. To make the experience more involving and intimate for our colleagues. we spent a day with the children of Mamta Foundation . colleagues visited 8 hospitals across Mumbai identifying the wishes of children. A national wish-fulfilment event inspired many to be part of the initiative. During Diwali. As part of the partnership.

Impact: Cadbury has set up a non-formal school near Baddi factory as part of our commitment to create prosperous. The project is helping support integrated child education and health care initiatives in Baddi. the project is focusing on delivery of services from the out-of-school children belonging to disadvantaged groups to ensure that they enroll and stay in school. inclusive and healthy communities. sanitation. Cadbury India started work in the village of Sandholi. Unable to keep up with the speed of development. Cadbury India decided to invest in the health and education of the children and families in the area. Against this background. The problems have been further aggravated due to the increased pressure on land and water resources as a result of migrant labour recruited by the industries. lack of health and educational facilities. Himachal Pradesh Cadbury partnered with CAF (Charities Aid Foundation) to identify a local NGO – Ruchi.Improving community health through education and primary health care in Baddi. Baddi is an industrial town in the southwestern Solan district of Himachal Pradesh. The project aims at touching the lives of 400 families at Sandholi village by supporting three thematic areas of education. 50 children of migrant workers living have daily access to non-formal education. .Sahyog. As a recently declared SEZ. Issues include environmental degradation.Non-formal school set up by Cadbury for children of migrant workers in Baddi Project: Sahyog . sanitation and health and hygiene. With this holistic approach we are hoping to achieve better standards of health and living. Partnering with Ruchi. Baddi is getting industrialized at a fast pace. some aspects of healthy living have taken a beating. In the area of education. to help improve health and education.

As part this initiative.Cadbury in tie-up with Bharti-Walmart to support education needs of underprivileged children In an effort to make a small difference to the communities in which we operate we recently tiedup with Bharti-Wal-Mart to support the infrastructure of a government school for underprivileged children in Gurgaon. A team of 16 sales colleagues spent a day in the school and truly made a difference! Cadbury spreads smiles at Vatsalya . planting trees and installing swing-sets in the play area. cleaning and developing the gardens in the school premises. This included re-painting the building. we have provided safe and clean facilities to create an environment conducive to learning for the 80 odd children enrolled in the school.

We will also sponsor educational camps for these children. Under this initiative colleagues are encouraged to spend time with these children. an NGO working with underprivileged street children in Mumbai. we have supported the construction of a neo-natal hospital ward at Thane`s municipal hospital. The ward gives specialized and intensive care for premature and critically ill newborns. The other aspect of the partnership is the "Be My Friend" Volunteering programme. stationery uniforms etc. encourage them to study or just simply be their Friend. We support the educational needs of 100 street children by proving them with their school fees and also other requirements like books. we launched the Community Initiative Programme under the banner: Nutrition.Cadbury India has partnered with Vatsalya Foundation. . Vatsalya's motto is to give the child a supportive environment to live and study in and gain skills so that they become contributing members of society. Security and Love near our Malanpur factory (MP). Cadbury India supports the building of a Neo-natal ward In an effort to provide a health start to the newborn infants of the local community in the Thane district. Gurikha Project Smiling girls of Gurikha school (built by Cadbury India) In 1999. Education. This intervention has helped the poor and needy who are in urgent need of specialized healthcare.

In 2005. the education programme supported the Indian Government's Year of Women Empowerment. As a result. Special focus was given to the rights and contribution of girls and to the counteraction of female infanticide through a variety of initiatives. a doctor's clinic.Gurikha Project has enlightened her to a new life of hope and some prosperity. They also helped increase attendance in school. Village Development Committee structured by Cadbury in session. Smart girls from Cadbury aided coaching class Community Lady Worker counselling a self help group on income generation. The consultation and a bit of lateral thinking led to some real social improvements: fresh drinking water from a new village pump. vet services for milk producing animals and fruit trees for each household to plant during the monsoons. we focused on healthcare and education in the nearby village of Gurikha. . A nursery school was started and key improvements were made in the primary school.

South Asia & Indo China. Managing Director . Menon Suresh Talwar .Non Executive Managing Director Anand Kripalu President. Women Empowerment activities will help rescue her burden Our Team Chairman C Y Pal Chairman .Cadbury India Non-Executive Directors Harsh Mariwala Radhakrishnan B.Play school for children below 5 years of age established by Cadbury.

Gum & Candy Frans Rydén Director. Powdered Beverages . Operations Narayan Sundararaman Director. Finance .Executive Directors Atul Bhatia Director. R & D Chandramouli Venkatesan (Mouli) Director. Snacking & Strategy Jaiboy Phillips Director.

Rajesh Ramanathan Director. Sales & International Business Sree Patel Chief Counsel Awards Cadbury wins Gold at the Asian Marketing Effectiveness Awards 2011 Cadbury won the Gold medallion for the Cadbury Dairy Milk‘s Shubh Aarambh campaign. in the Strategic Thinking and Insights Category. . Human Resources Sunil Taldar Director.

Grand Prix for Cadbury Dairy Milk ―Shubh Aarambh‖. Cadbury ranked among the Best Companies to Work For 2011 Cadbury India was ranked 6th in the Best Companies to Work For survey within the FMCG. Cadbury ranked among India’s Most Respected Companies 2011 Cadbury India was ranked 3rd in the Most Respected Companies in the FMCG sector survey conducted by Business World magazine. .Cadbury wins 8 Creative Abby Awards at the Goa Fest 2011 8 Creative Abby awards between Cadbury Dairy Milk ―Shubh Aarambh‖ & Celebrations ―Diwali‖ campaign. Durables sector conducted by Business Today magazine. Make-A-Wish Corporate Partner Award 2011 Cadbury India received the Make-A-Wish Corporate Partner Award from Make-A-Wish foundation (US).

Industry Awards and Recognitions in India 2009 Cadbury India gets AAA Rating by CRISIL (A S&P company). for our CDM and Celebrations Marketing campaigns of 2009. . awarded by CRISIL – the country‘s leading credit rating agency. We were presented with a Silver award each. instituted by the Ad Club of Bombay.Cadbury retains AAA rating awarded by CRISIL 2010 Cadbury India retains its AAA rating. Cadbury’s manufacturing wins Silver IMEA Award 2010 Cadbury‘s Bangalore manufacturing facility won a Silver Award at the prestigious ET ‗India Manufacturing Excellence Award‘ (IMEA) held in partnership with Frost & Sullivan. for the second year in a row. Cadbury wins Effies Award 2010 Team Cadbury laid claim to two awards at the Effies 2010.

Economic Times (the most subscribed financial daily in the country). and were among the top 25 in 2004 and 2005. Bournvita recognized by Reader’s Digest ‘Most Trusted Brand 2009 Bournvita voted Reader’s Digest ‘Most Trusted Brand 2009’ in the Vitamin Health Supplement category in India. Over two hundred companies throughout India participated in the survey. Cadbury India ranked 7th Great Place to Work in India No. 1 FMCG company in India in 2008. 1 FMCG Company Cadbury India has been ranked as the 7th Great Place to Work and the No. by the Great Place to Work Institute. . They are designed to set the standard for effective marketing within the region. in its fifth year in India . which measured the degree of satisfaction of employees with their place of work and picked out the best working environments. This study. most comprehensive and respected workplace study worldwide. has a presence in 30 countries and is the oldest.GOLD award for the "Best Insights and Strategic Thinking" and SILVER award for the 'Most Effective Use of Advertising'. This is the fourth time we have featured amongst the Great Places to Work in India . We were ranked 10th in 2003.Cadbury recognized among Best Marketer in India 2009 Cadbury India recognized as the 11th best Marketer in the country by the Brand Equity Marketers Survey . The Asian Marketing Effectiveness Awards are the region's most prestigious awards that celebrate resourceful Asian marketing. and aim to uncover the campaigns that show results through innovative spirit and combining creativity with effectiveness to build world class brands. Asian Marketing Effectiveness Awards 08 Asian Marketing Effectiveness Awards 2008 for Bournvita Folk/Fusion campaign .

Business World along with Grow Talent has been carrying out the 'Great Place to Work' survey for the past 4 years. The award recognizes Cadbury India as a national leader in the area of Human Resource Management.Great Place to Work 2007 'Cadbury India' has been awarded the "Bronze Award for Excellence in People Management" in the 'Great Place to Work 2007' survey conducted by Grow Talent Company Limited and Businessworld. ABBY Award wins for India. This year Cadbury also sponsored the new 'Young ABBY' Award. . for brand Bournvita.TV. Cadbury won the Emmvie Gold for the Best Media Innovation . This award is based on the ranks received in top 25 list of the Great Place to Work India studies conducted in the last four years. held in March. The Ulta Perk campaign won four Silver Awards in total and the Cadbury Dairy Milk Campaign. The prestigious ABBY awards. Miss Palampur. Bournvita won the Emmvie Gold for the Best Media Innovation . also won a Silver Award. for the entry Physical symbol of Confidence. recognise creative excellence in the Indian Advertising Industry.TV.

Cadbury. . in a survey on India's most respected companies by sector conducted by Business World magazine in 2007.Ranked among India's most respected companies Cadbury India has been ranked 5th in the FMCG sector. For the second time running.Cadbury Dairy Milk & Bournvita crowned as Consumer Superbrands Cadbury Dairy Milk & Bournvita have done it again. Cadbury Dairy Milk & Bournvita have been declared a `Consumer Superbrand' for 2006-7 by Superbrands India. our 'Pappu Pass Ho Gaya' advertising campaign bagged two more awards . Cadbury India roars at Cannes Cadbury India received a bronze award at the Cannes Lions International Advertising Festival for partnering with a mobile phone operator in 2005 to provide exam results via SMS to school children. Cadbury wins the Effies 2006 Pappu does it again! At the recent Effie 2006 awards organized by The Advertising Club of Mumbai.Gold in the Consumer Products category and Silver in the Integrated advertising campaign category.

as an autonomous body to generate. . Government of India in 1966.Karnataka chapter.Cadbury India is a Great Place to Work The 'Great Place to Work' Institute study listed Cadbury India as a Great Place to work in 2005 for the third time in a row. Suraksha Puraskar Award – 2005 Cadbury India's Bangalore factory has received the "Suraksha Puraskar" safety award from the National Safety Council . Incidentally. develop and sustain a voluntary movement on Environment. Reader's Digest Award recognizes Bournvita Bournvita won the 'Reader's Digest Trusted Brands' Gold Award for the vitamin health supplement category in Indian in 2006. Health and Safety. Superbrands Cadbury Dairy Milk and Bournvita have achieved the distinction of a 'Superbrand' as awarded by the Superbrands India Council. The merit was based on 7000 responses from questionnaires and telephone interviews across Asia. National Safety Council (NSC) was set up by the Ministry of Labour. Cadbury was in the Top 25 in 2003. 2004 and 2005 too.

. During the 1st World War. Cadbury Dairy Milk Desserts was launched. Giving consumers an exciting reason to keep coming back into the fun filled world of Cadbury. Cadbury 5 Star moves from strength to strength every year by increasing its user base. Recently. U. specifically to cater to the urge for 'something sweet' after meals. combine the classic taste of Cadbury Dairy Milk with a variety of ingredients and are very popular amongst teens & adults.Cadbury Dairy Milk Wowie. Cadbury Dairy Milk has exciting products on offer . Cadbury Dairy Milk supported the war effort. 1 most trusted brand in Mumbai for the 2005 edition of Brand Equity's Most Trusted Brands survey. but the journey with chocolate lovers in India began in 1948. . Over 2. Cadbury 5 Star Chocolate lovers for a quarter of a century have indulged their taste buds with a Cadbury 5 Star. The pure taste of Cadbury Dairy Milk is the taste most Indians crave for when they think of Cadbury Dairy Milk. Did You Know: Cadbury Dairy Milk emerged as the No. a delightful combination of milk chocolate and white chocolate. The variants Fruit & Nut.Brands Cadbury Dairy Milk The story of Cadbury Dairy Milk started way back in 1905 at Bournville.000 male employees joined the armed forces and Cadbury sent books.K. Crackle and Roast Almond. and Cadbury Dairy Milk 2 in 1. chocolate with Disney characters embossed in it. A leading knight in the Cadbury portfolio and the second largest after Cadbury Dairy Milk with a market share of 14%. warm clothes and chocolates to the front.

Launched in 1969 as a bar of chocolate that was hard outside with soft caramel nougat inside. Cadbury Perk in 1996. The same delicious Cadbury 5 Star was now available with a dash of rice crispies. this 'anytime. This different and delightfully tasty chocolate is well poised to rule the market as an extremely successful brand. Cadbury 5 Star Crunchy was launched. With the rise of more value-for-money brands in the wafer chocolate segment. The temptation to have more of Cadbury Perk was made even greater with the launch of Cadbury Perk Minis in 2003 for just Rs. a long line. Cadbury 5 Star was a way of professing undying love for the significant other. Cadbury Perk unveiled two new offerings . Cadbury Perk A pretty teenager. Cadbury 5 Star has re-invented itself over the years to keep satisfying the consumers taste for a high quality & different chocolate eating experience. One of the key properties that Cadbury 5 Star was associated with was its classic Gold colour. anywhere' snack zoomed right into the hearts of teenagers. to give consumers another reason to come into the Cadbury 5 Star fold. and hunger! Rings a bell? That was how Cadbury launched its new offering. With its light chocolate and wafer construct. this was one property that both. 2/- . In fact. And through the passage of time. the brand and the consumer stuck to as a valuable association.Perk XL and XXL. Cadbury Perk targeted the casual snacking space that was dominated primarily by chips & wafers. Did you know: Cadbury 5 Star played an adept cupid for young couples in love in the 70's. More recently. Cadbury 5 Star & Cadbury 5 Star Crunchy now aim to continue the upward trend. With a catchy jingle and tongue in cheek advertising.

Gayatri Joshi and Amrita Rao. The experience of eating a Cadbury Dairy Milk Éclairs is truly unique because of its creamy caramel exterior and rich Cadbury Dairy Milk chocolate at the center. Cadbury Dairy Milk Éclairs Éclairs was first discovered by a local confectionery firm in London. Cadbury Dairy Milk Éclairs has been the most preferred brand in the Éclairs category for years and has always been a favorite with consumers. The super premium Celebrations Rich Dry Fruit Collection which is a festive offering is an exotic range of chocolate covered dry fruits and nuts in various flavours and the premium dark chocolate range which is exotic dark chocolate in luscious flavours. Raageshwari. raisin magic. . The firm then became part of Cadbury in 1971 making Cadbury Éclairs the second largest brand in the company. Dairy Milk and Nutties and rich dry fruits enrobed in Cadbury dairy milk chocolate in 5 variants.Preity Zinta. Almond magic. Rakhi. Perk. Cadbury Celebrations is available in several assortments: An assortment of chocolates like 5 Star. Gems. Cadbury Celebrations Cadbury Celebrations was aimed at replacing traditional gifting options like Mithai and dryfruits during festive seasons. Did you know: The "Rishte Pakne do" jingle was penned by noted writer Gulzar. cashew magic. nut butterscotch and caramels. It is also a major success as a corporate gifting brand. The communication is based on the emotional route and the tag line says "rishte pakne do" which fits with the brand purpose of strengthening your relationships with something sweet.Did you know: Cadbury Perk advertising has been a launch pad for Bollywood stars . Our Journey: In India. Dussera puja. were all Perk models before they made it big on cinema screens. England in the 1960s. Cadbury Celebrations has become a popular brand on occasions such as Diwali.

Cadbury Bournvita Cadbury was incorporated in India on July 19th. Pink. size. chocolate buttons have become an integral part of the lives of both children and adults. . Did you know:  A sign in front of our Nigeria factory describes Choclairs as "the sweet with heart on the inside. Cadbury Bournvita was launched during the same year. colourful. It is among the oldest brands in the Malt Based Food / Malt Food category with a rich heritage and has always been known to provide the best nutrition to aid growth and all round development. colours and format instantly set it apart. Do you know? The colourful world of Cadbury Gems has six colours – Red. Orange and Blue. Green. is also available in a Re. present and past. Its unique shape. 1 pouch. Yellow. Cadbury Gems Cadbury Gems occupies a very special place in the hearts of kids. 1948 as a private limited company under the name of Cadbury-Fry (India). These tasty. Gems. available in a Pouch and a Carton.Éclairs advertising over the years has talked about the mesmerizing taste of Éclairs because of the Cadbury Dairy Milk chocolate it contains at its center.

Halls Halls accounts for 50% of international cough drop sales and is the leading sugar confectionery brand in the world. and began producing cough drops. which started airing on April 12th 1972.000 students. the Hall brothers invented its Mentho-Lyptus formula. Nepal and India. is India's longest running national school quiz contest.000 tons of Halls! .25. Did You Know:     Halls is marketed in 24 different countries around the world & is offered in over 26 flavours. Warner-Lambert recognized the potential of the product and acquired Halls in 1964. in 4000 schools across 66 cities and 7 countries . Warner Lambert began selling Halls under the Adams family. Starting out as a contest held in cities. It has over 500 episodes to its credit. In 1971. using a combination of menthol and eucalyptus.Did you know:   In the 1980 Moscow Olympics. In 1930‘s. The cough drops were introduced into the US during the mid-1950s.UAE. people consumed 100. Weighing 76kilos. and today the contest directly reaches more than 11. Oman. In 2002. and then on radio. Kuwait. the sweet was put on exhibition in New York. and the first national television campaign was aired in the US & the results were a resounding success. Halls produced the largest sweet in the world in 1964. Halls accounts for more than 50% of international cough drop sales. Bahrain. Qatar. the contest currently has been running for over 10 years on satellite television. Cadbury Bournvita was the official health drink for the Indian team The Cadbury Bournvita Quiz Contest.

licks and dunks their Oreos. Paired with a glass of milk. Oreo Facts There‘s a lot of exciting stuff about Oreo you may not know yet. With its launch in the Indian market in 2007. designed to keep your fingers from getting wet when you dunk your Oreo Biscuit into the glass of milk. licking the cream. If every Oreo Biscuit ever made were stacked on top of each other. and then dunking the biscuit in milk. and that is why bubble gum fans will continue loving it for years to come! .Biscuit The delicious combination of dark chocolate biscuit and vanilla cream was first introduced to the world in 1912. Because everybody twists. or 800 per second!) Bubbaloo Bubbaloo. took its first steps in the international confectionery market in the year 1984. come together over this tasty snack. the definition of bubble gum underwent a juicy change! Bubbaloo with Bubba the cat as the brand mascot and the tagline. 1 biscuit. There is a Bubbaloo for everyone. Oreo is sold in over a 100 countries and is the best-selling biscuit of the 21st Century. (That‘s about 70 million per day.5 billion Oreo Biscuits are eaten. The first Oreo biscuit was sold in 1912. Children across the world teach their parents the fun way to eat Oreo – twisting the biscuit open. it is the perfect snack. 12 dots and 12 dashes per side.          The design on every Oreo biscuit consists of 12 flowers. they would encircle the earth 381 times at the equator. is synonymous with flavored fun in bubble gums! Bubbaloo stands out because of its unique flavored liquid filling. the pile would reach to the moon and back more than five times. somebody actually invented a Biscuit Dunker. Here‘s a list of them to surprise your friends with. 50% of Oreo biscuit eaters twist their biscuit apart before eating it. If all the Oreo biscuits ever made were placed side-by-side. It‘s no wonder then. that families the world over. Juicy Masti (fun).000 three-tier wedding cakes. Each year more than 7. Approximately 25 billion Oreos are eaten per year. with women twisting them open more often than men. making it the world‘s no. The creme filling used in Oreo biscuits in one year could ice all the wedding cakes served in the United States for two years! That's 4. That original formula was so perfect that it has hardly been modified since.724. Cadbury‘s bubble baby.

The record for the largest bubblegum bubble ever blown is 58. Financial Highlights The table below gives the financial highlights of the Company for the financial year 2009 as compared to previous financial year. 2009 Rs. Bubbaloo is sold in 25 countries and is particularly popular in Latin America. Lacs Sales Other Income 194705 161366 Profit before Interest.Current Tax . Depreciation & Tax Interest Depreciation Profit Before Tax and Exceptional Items Provision for Taxation . 2009.Did you Know ?    Bubbaloo was first launched in 1984. Annual Report The Directors are pleased to present the 62nd Annual Report together with the Audited Accounts of the Company for the year ended December 31. in 1994. The bubble was blown by Susan Montgomery Williams of Fresno.4cm. Lacs 158860 2506 . USA at the ABC-TV studios in New York City.Deferred Tax Profit after Tax and before exceptional items Exceptional items and tax 23436 (3933) (651) 18852 20189 (3855) 244 16578 27992 (172) (4383) 24361 (520) (3652) 193438 1267 2008 Rs. California. 1.

62 Earnings per share .Basic & diluted in Rupees 59.72 .adjustments of earlier years Net Profit (after tax adjustments of earlier years) Balance in P & L A/c brought forward Adjustments made in accordance with the transitional provisions of accounting Standard 15 on Employee Benefits Balance available for distribution Utilized for buy back of Shares Proposed Dividend (including Dividend Tax) Transfer to General Reserve Balance in P & LA/c carried forward 11 18863 38992 16578 34313 57854 50892 11385 727 1420 44322 9897 753 1250 38992 50.

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