Cadbury

Cadbury plc is a British confectionery company, the industry's second-largest globally after the combined Mars-Wrigley. Headquartered in Cadbury House in the Uxbridge Business Park in Uxbridge, London Borough of Hillingdon, England and formerly listed on the London Stock Exchange, Cadbury was controversially acquired by Kraft Foods in February 2010. After integration the combined Cadbury and Kraft companies became the largest confectionery company in the world. The company was a constant constituent of the FTSE 100 from the index's 1984 inception until its 2010 takeover. The firm was known as "Cadbury Schweppes plc" from 1969 until a May 2008 demerger, in which its global confectionery business was separated from its U.S. beverage unit, which has been renamed Dr Pepper Snapple Group.

HISTORY
In 1824, John Cadbury began selling tea, coffee, and drinking chocolate, which he produced himself, at Bull Street in Birmingham, England. John Cadbury later moved into the production of a variety of Cocoas and Drinking Chocolates being manufactured from a factory in Bridge Street, supplying mainly to the wealthy due to the high cost of manufacture at this time. During this time a partnership was struck between John Cadbury and his brother Benjamin. At this time the company was known as 'Cadbury Brothers of Birmingham'. The two brothers opened an office in London and in 1854 received the Royal Warrant as manufacturers of chocolate and cocoa to Queen Victoria. Around this time in the 1850s the industry received a much needed boost with the reduction in high import taxes on cocoa; this allowed chocolate to become more affordable to everyone. Due to the popularity of a new expanded product line, including the very popular Cadbury's Cocoa Essence, the company's success led to the decision in 1873 to cease the trading of tea. Around this time, master confectioner Frederic Kinchelman was appointed to share his recipe and production secrets with Cadbury, which led to an assortment of various chocolate covered items. Having taken over the business in 1861, John Cadbury's sons Richard and George decided in 1878 that they needed to find new premises. Requiring better transport access for milk that was

inward shipped by canal, and cocoa that was brought in by rail from London, Southampton and Liverpool docks, the Cadburys started looking for a new greenfield site. Noticing the development of the Birmingham West Suburban Railway south along the path of the Worcester and Birmingham Canal, in 1878 they acquired the Bournbrook estate, comprising 14.5 acres (5.9 ha) of countryside 5 miles (8.0 km) south of the outskirts of Birmingham. Located right next to the new Stirchley Road railway station, itself directly opposite the canal, they renamed the Bournbrook estate to Bournville and opened the Bournville factory in 1879. In 1893, George Cadbury bought 120 acres (49 ha) of land close to the works and planned, at his own expense, a model village which would 'alleviate the evils of modern more cramped living conditions'. By 1900 the estate included 313 cottages and houses set on 330 acres (130 ha) of land. As the Cadbury family were Quakers there were no pubs in the estate; in fact, it was their Quaker beliefs that first led them to sell tea, coffee and cocoa as alternatives to alcohol.

1900 to 1950s

In 1905, Cadbury launched its Dairy Milk bar, with a higher proportion of milk than previous chocolate bars, and it became the company's best selling product by 1913. Fruit and Nut was introduced as part of the Dairy Milk line in 1928, soon followed by Whole Nut in 1933. By this point, Cadbury was the brand leader in the United Kingdom. These were accompanied by several other products: Flake (1920), Cream-filled eggs (1923), Crunchie (1929) and Roses (1938). Cadbury's Milk Tray was first produced in 1915 and continued in production throughout the remainder of the First World War. More than 2,000 of Cadbury's male employees joined the Armed Forces and to support the war effort, Cadbury provided clothing, books and chocolate to soldiers. After the war, the Bournville factory was redeveloped and mass production began in earnest. In 1918, Cadbury opened their first overseas factory in Hobart, Tasmania and in 1919 undertook a merger with J. S. Fry & Sons, another chocolate manufacturer, resulting in the integration of well-known brands such as Fry's Chocolate Cream and Fry's Turkish Delight. During World War II, parts of the Bournville factory were turned over to war work, producing milling machines and seats for fighter aircraft. Workers ploughed football fields to plant crops. As chocolate was regarded as an essential food, it was placed under government supervision for the entire war. The wartime rationing of chocolate ended in 1949, and normal production resumed. Cadbury subsequently built new factories and had an increasing demand for their products.

Merger with Schweppes
Cadbury merged with drinks company Schweppes to form Cadbury Schweppes in 1969. Cadbury Schweppes went on to acquire Sunkist, Canada Dry, Typhoo Tea and more. In the US, Schweppes Beverages was created and the manufacture of Cadbury confectionery brands were licensed to Hershey's. Snapple, Mistic and Stewart's (formerly Cable Car Beverage) were sold by Triarc to Cadbury Schweppes in 2000 for $1.45 billion. In October of that same year, Cadbury Schweppes purchased Royal Crown from Triarc.

Demerger
In March 2007, it was revealed that Cadbury Schweppes was planning to split its business into two separate entities: one focusing on its main chocolate and confectionery market; the other on its US drinks business.The demerger took effect on 2 May 2008, with the drinks business becoming Dr. Pepper Snapple Group Inc.In December 2008 it was announced that Cadbury was to sell its Australian beverage unit to Asahi Breweries.

Recent Developments
In October 2007 -- Cadbury announced the closure of the Somerdale Factory, Keynsham, formerly part of Fry's. Between 500 and 700 jobs were affected by this change. Production transferred to other plants in England and Poland. In 2008 -- Monkhill Confectionery, the Own Label trading division of Cadbury Trebor Bassett was sold to Tangerine Confectionery for £58million cash. This sale included factories at Pontefract, Cleckheaton and York and a distribution centre near Chesterfield, and the transfer of around 800 employees.

In mid-2009 -- Cadbury replaced some of the cocoa butter in their non-UK chocolate products with palm oil. Despite stating this was a response to consumer demand to improve taste and texture, there was no "new improved recipe" claim placed on New Zealand labels. Consumer backlash was significant from environmentalists and chocolate lovers. By August 2009 -- The company announced that it was reverting to the use of cocoa butter in New Zealand.In addition, they would source cocoa beans through Fair Trade channels. In January 2010 -- Prospective buyer Kraft pledged to honour Cadbury's commitment.

Kraft Foods Takeover

On 7 September 2009 -- Kraft Foods made a £10.2 billion (US$16.2 billion) indicative takeover bid for Cadbury. The offer was rejected, with Cadbury stating that it undervalued the company. Kraft launched a formal, hostile bid for Cadbury valuing the firm at £9.8 billion on 9 November 2009. Business Secretary Peter Mandelson warned Kraft not to try to "make a quick buck" from the acquisition of Cadbury. On 19 January 2010 -- It was announced that Cadbury and Kraft Foods had reached a deal and that Kraft would purchase Cadbury for £8.40 per share, valuing Cadbury at £11.5bn (US$18.9bn). Kraft, which issued a statement stating that the deal will create a "global confectionery leader", had to borrow £7 billion (US$11.5bn) in order to finance the takeover. The Hershey Company, based in Pennsylvania, manufactures and distributes Cadbury-branded chocolate (but not its other confectionery) in the United States and has been reported to share Cadbury's "ethos". Hershey had expressed an interest in buying Cadbury because it would broaden its access to faster-growing international markets. But on 22 January 2010 -- Hershey announced that it would not counter Kraft's final offer. The acquisition of Cadbury faced widespread disapproval from the British public, as well as groups and organisations including trade union Unite, who fought against the acquisition of the company which, according to Prime Minister Gordon Brown, was very important to the British economy. Unite estimated that a takeover by Kraft could put 30,000 jobs "at risk", and UK shareholders protested over the Mergers and Acquisitions advisory fees charged by banks. Cadbury's M&A advisers were UBS, Goldman Sachs and Morgan Stanley. Controversially, RBS, a bank 84% owned by the United Kingdom Government, funded the Kraft takeover.

the man behind the famous Gorilla advertisement. Biscuits bearing the Cadbury brand. are produced under licence by Burton's Foods. as of August 2004. Hall's and other brands along with two plants in Skarbimierz. suggesting that they felt betrayed and as if they have been "sacked twice". was sold to Lotte of Japan. announced his plans to leave the Cadbury company in July following Kraft's takeover. such as Cadbury Fingers.On 2 February 2010 -. . On 3 February 2010 -. The European Commission made the sale a condition of the Kraft takeover. Lotte will take over the plant in Warsaw along with the E Wedel brand. On 22 April 2010 -. Cadbury cakes and chocolate spread are manufactured under licence by Premier Foods.The management explained that existing plans to move production to Poland were too advanced to be realistically reversed. had eight factories and 3. Staff at Keynsham criticised this move.000 staff in the UK. Maynards and Halls. with the loss of 400 jobs. is made under licence by Frederick's Dairies. though assurances had been given regarding sustaining the plant. This was achieved on 5 February 2010. Operations United Kingdom Cadbury plc also owns Trebor Bassett. The confectionery business in the UK is called Cadbury UK (formerly Cadbury Trebor Bassett) and. As part of the deal Kraft will keep the Cadbury. chief executive Todd Stitzer and chief financial officer Andrew Bonfield all announced their resignations. Cadbury-Wedel.The Polish division. Fry's. Ice cream based on Cadbury products. and the company announced that Cadbury shares would be de-listed on 8 March 2010. Keynsham. like 99 Flake. Kraft had needed to reach 75% of the shares in order to be able to delist Cadbury from the stock market and fully integrate it as part of Kraft.Phil Rumbol. but the cakes were originally part of Cadbury Foods Ltd with factories at Blackpole in Worcester and Moreton on the Wirral with distribution depots throughout the UK.Kraft secured over 71% of Cadbury's shares thus finalising the deal. Stitzer had worked at the company for 27 years On 9 February 2010 -.the Chairman Roger Carr. In June 2010 -.Kraft announced that they were planning to close the Somerdale Factory.

New Zealand. since 2001. Schweppes Australia was acquired by Asahi Breweries. Dublin in 1933. Cadbury's opened their first Irish factory in Ossary RD. although the Cadbury group's chocolate products have been sold in the US since 1988 under the Cadbury name. two in Melbourne. bringing Ireland valuable earnings from abroad. and one in Dunedin. is exported every year. Australia and New Zealand On 27 February 2009 the confectionery and beverages businesses of Cadbury Schweppes Pty Ltd in Australia were formally separated and the beverages business began operating as Schweppes Australia Pty Ltd. one in Hobart. Tasmania (Claremont). Cadbury also operate three Australian confectionery factories as well as one in New Zealand. the factory ceased running full tours mid-2008. the chocolate itself has been manufactured by Hershey's and can be found in Hershey's chocolate stores. United States Cadbury plc's presence in the States consists of the confectionery unit Cadbury Adams. Tasmania. manufacturers of gum and mints but not chocolate. Ten years later Hershey's acquired the chocolate business from Cadbury's. In 1982. however. Victoria (Ringwood and Scoresby). Prior to the May 2008 demerger. Australia. The Claremont factory was once a popular tourist attraction and operated daily tours. Accordingly.Ireland Cadbury Ireland Limited is a confectionery company in Ireland based in Coolock in Dublin. . Cadbury has been upgrading its manufacturing facility at Claremont.. the North American business also contained beverage unit Cadbury Schweppes Americas Beverages. Cadbury Schweppes purchased the Duffy-Mott Company. More than €250 million worth of Cadbury chocolate is produced in Ireland. Cadbury merged with Peter Paul in 1978. In April 2009. citing health and safety reasons.

Mumbai. Cadbury has worked with the Kerala Agricultural University to undertake cocoa research. but also to several hundred jobs being created.000 and other payments of £448. other accounting Human Resources functions may follow. Cadbury Schweppes announced that it would be outsourcing its transactional accounting and order capture functions to Shared Business Services (SBS) centres run by a company called Genpact. at lower salaries commensurate with wages paid in developing countries. and Romania. China.S. Cadbury's CEO. Kolkata and Chennai. This was to affect all business units and be associated with U. . Induri (Pune) and Malanpur (Gwalior).000 this gives a total remuneration of over £4 million. This development is likely to lead to the loss of several hundred jobs worldwide.000 bonus. was paid a £2. and UK functions being transferred to India by the end of 2007. Combined with his annual salary of £985. Executive Pay In 2008 Todd Stitzer. (a businesses services provider) in India. with all units transferred by mid-2009. Accounting In July 2007. It now has manufacturing facilities in Thane.665. For over two decades. Since 1965 Cadbury has also pioneered the development of cocoa cultivation in India. The corporate head office is in Mumbai. Bangalore and Baddi (Himachal Pradesh) and sales offices in New Delhi.India Cadbury India began its operations in India in 1948 by importing chocolates. Depending on the success of this move.

Notable product introductions include:                        1865: Cocoa Essence 1875: Easter Eggs 1897: Milk Chocolate 1897: Cadbury Fingers 1905: Dairy Milk 1908: Bournville Chocolate 1915: Milk Tray 1920: Flake 1923: Creme Egg 1929: Crunchie 1938: Roses 1948: Fudge 1960: Dairy Milk Buttons 1968: Picnic 1970: Curly Wurly 1974: Snack 1983: Wispa (relaunched 2007) 1985: Boost 1987: Twirl 1992: Time Out 1996: Fuse 2001: Brunch Bar. Wispa Gold (originally launched 1995. finer milk chocolate). Dream and Snowflake 2010: Cadbury dairy milk silk (richer.Products Cadbury plc manufactures chocolates and sweets such as the popular Cadbury Dairy Milk. relaunched for trial period 2009 and made permanent in 2010) and Dairy Milk Bliss .

not just for me. said to have been caused by a leaking pipe.." Health and safety 2006 Salmonella Scare On 19 January 2006. the mixture is then transported to factories at Bournville and formerly Somerdale to be turned into milk chocolate. the company announced that the cost of dealing with the contamination would reach £30 million. I do not find any humour in this. "no longer in circulation. The leak occurred at its Marlbrook plant.Advertising Controvery In May 2011 the model Naomi Campbell described the new advertisement for the Bliss bar as 'insulting and hurtful'. In April 2007. but for all black women and black people. Campbell said. which has the tag line "Move over Naomi – there is a new diva in town". in Herefordshire. and was fined 1 million pounds at Birmingham Crown Court—the sentencing of both cases was brought together. Reacting to the advertisement. Cadbury Schweppes detected a rare strain of the Salmonella bacteria. affecting seven of its products. Birmingham City Council announced that it would be prosecuting Cadbury Schweppes in relation to three alleged offences of breaching health and safety legislation. . It's upsetting to be described as chocolate. The company pleaded guilty to all nine charges. with mitigating factors limiting the fine being that the company quickly admitted its guilt and said it had been mistaken that the infection did not pose a threat to health. An investigation being carried out at that time by Herefordshire Council led to a further six charges being brought. In December 2006. "I am shocked. Cadbury Schweppes officially notified the Food Standards Agency. which produces chocolate crumb mixture. shortly after which it recalled more than a million chocolate bars. Analysts have said the fine is not material to the group.." A spokesperson for the company insisted that the campaign was "a light-hearted take on the social pretensions of Cadbury Dairy Milk Bliss". The campaign was. we have no plans to repeat the campaign. he later added.

Kraft announced that the Cadbury head office would remain the "Cadbury House. On 14 September 2007. Although trans fats are present." . After the Kraft Foods acquisition of Cadbury. Head office Cadbury's head office is the Cadbury House in the Uxbridge Business Park in Uxbridge. the nutrition labels round the values down to zero.75 per square foot.2007 recalls On 10 February 2007. A Printing mistake at Somerdale Factory resulted in the omission of tree nut allergy labels from 250 g Dairy Milk Double Chocolate bars. on suspicion of contamination with melamine. The Daily Telegraph reported in 2007 that the rent was expected to increase to a "three-figure sum.000 square feet (7. As of that year the head office had 200 employees.In 2002 the company agreed to pay £68. Cadbury. The recall affected the mainland China markets. Cadbury Schweppes investigated a manufacturing error over allergy warning. Cadbury's previous head office was in 25 Berkeley Square in Mayfair. As a precaution." In 2007 Cadbury Schweppes had announced that it was moving to Uxbridge to cut costs. had relocated from central London to its current head office. Taiwan. potential allergens. Cadbury announced they would be recalling a range of products due to a labelling error. but this was not made clear on the packaging. which leases space in the building it occupies. 2009 Hydrogenation Cadbury continues to use hydrogenated oils in many of its signature products. The Cadbury occupies 84.800 m2) of space in its head office. London Borough of Hillingdon. England. The products were produced in a factory handling nuts. a number of products in the 'Dairy Milk' range and Chocolate Éclairs. Products recalled included Dark Chocolate.093 m2). all items were recalled. In 1992 the company leased the space for £55 per 1 square foot (0. Hong Kong and Australia. which is Building 3 of the business park. City of Westminster. 2008 On 29 September 2008 Cadbury withdrew all of its 11 chocolate products made in its three Beijing factories. recalling for the second time in two years thousands of chocolate bars.

The technique varies depending on the growing region. Drying After fermentation. However. used only in the production of highquality chocolate and for blending. They have a particularly fine. as was the case among the Aztecs. in fact about 60%. and by brushing.How Cadbury Choclate Is Made The cocoa-bean -. up to the 18th century some native tribes ate only the sweetish flesh of the cocoa fruit. The pure variety of the Criollo tree is found mainly in its native Equador and Venezuela. mild aroma and are. therefore. They regarded the precious bean as waste or used it.the heart of the sweetest delicacy in the world -. The cocoa tree can flourish only in the hottest regions of the world. with its many hybrids and varieties. the fruit is treated to prevent it from rotting. under which practically all varieties can be categorised: Criollo and Forastero cocoas. the fruit is opened. the raw cocoa is thoroughly cleaned by passing through sieves. What could be more natural than to spread the beans out to dry on the sun-soaked ground or on mats? After a week or so. the last vestiges of wood. Fermentation The fermentation process is decisive in the production of high quality raw cocoa. collecting points. Most of this has to be removed. At fermentation sites either in the plantation or at. The Varieties There are two quite different basic classifications of cocoa. all but a small percentage of the water has evaporated. The entire roasting . The main growing area is West Africa. The Harvest Immediately after harvesting.is bitter! This is why. as a form of currency. Roasting The subsequent roasting process is primarily designed to develop the aroma. The seeds are of finer quality than those of the Forastero variety. the raw cocoa still contains far too much water. Criollo cocoa accounts for only 10% of the world crop. Cleaning Before the real processing begins. The remaining 90% is harvested from trees of the Forastero family. jute fibres. Finally. sand and even the finest dust are extracted by powerful vacuum equipment.

This is dark brown in colour with a characteristic. ground to powder and finely sifted in several stages and we obtain a dark. strongly aromatic powder which is excellent for the preparation of delicious drinks .process.go into the mixer. Cocoa paste. producing a thick. where they are pulverized and kneaded. sugar and milk are the four basic ingredients for making chocolate. The secret of every chocolate factory lies in the special mixing ratios which it has developed for different types of cocoa. powdered or condensed milk. . liquid mixture. During cooling it gradually sets: this is the cocoa paste. These cakes are crushed again. which are still fairly coarse are now pre-ground by special milling equipment and then fed on to rollers where they are ground into a fine paste. during which the air in the nearly 10 feet high furnaces reaches a temperature of 130 °C. By blending them in accordance with specific recipes the three types of chocolate are obtained which form the basis of ever product assortment. The other part passes through various blending and refining processes. beautiful lustre and delicate.maybe vanilla . the crushed beans are weighed and blended according to special recipes. cocoa butter. but which soon join again.cocoa. The two paths have rejoined. but it also later gives the chocolate its fine structure. A part of the cocoa paste is taken to large presses. cocoa cakes are left which still contain a 10 to 20% proportion of fat depending on the intensity of compression. cocoa butter. during which some of the cocoa butter is added to it. Grinding The crushed cocoa beans. is carried out automatically. strong odour. which extract the cocoa butter. Cocoa Powder After the cocoa butter has left the press. The heat generated by the resulting pressure and friction causes the cocoa butter (approximately 50% of the bean) contained in the beans to melt. the cocoa paste. namely: Kneading In the case of milk chocolate for example. At this point the production process divides into two paths. Cocoa Butter The cocoa butter has important functions. It not only forms part of every recipe. Blending Before grinding. attractive glaze. Crushing and shelling The roasted beans are now broken into medium sized pieces in the crushing machine. sugar and flavouring .

who first enjoyed 'chocolatl'. History of Chocolate The origins of chocolate can be traced back to the ancient Maya and Aztec civilisations in Central America. (One micron is a thousandth part of a millimetre. 30 microns. The chocolate no longer seems sandy. . Throughout its history. they were given as gifts on occasions such as a child coming of age and at religious ceremonies. chocolate has been a much sought after food. A kind of aeration of the liquid chocolate paste then takes place in the conches: its bitter taste gradually disappears and the flavour is fully developed. For during this period the chocolate paste will be refined to such an extent in the conches that it will flatter even the most discriminating palate.) Conching But still the chocolate paste is not smooth enough to satisfy our palates. Merchants often traded cocoa beans for other commodities such as cloth. but dissolves meltingly on the tongue. Because cocoa beans were valuable. whether as cocoa or drinking chocolate beverage or confectionery treat. while being constantly stirred. Under heavy pressure they pulverise the tiny particles of cocoa and sugar down to a size of approx. is given a velvet smoothness by the addition of certain amounts of cocoa butter. But within two or three days all that will have been put right. Conches (from the Spanish word "concha". meaning a shell) is the name given to the troughs in which 100 to 1000 kilograms of chocolate paste at a time can be heated up to 80 °C and. It has attained the outstanding purity which gives it its reputation.Rolling Depending on the design of the rolling mills. jade and ceremonial feathers. three or five vertically mounted steel rollers rotate in opposite directions. a much-prized spicy drink made from roasted cocoa beans.

aromatic flowers. bitter with chilli water. . and had to obtain supplies of cocoa beans from 'tribute' or trade. Soon 'chocolate' became a fashionable drink enjoyed by the rich in Spain.The Aztec Empire ''Chocolate' (in the form of a luxury drink) was consumed in large quantities by the Aztecs: the drink was described as 'finely ground.. He had visited Central America and seen how the Indians prepared the cocoa beans and how they made the drink. and by 1606 chocolate was well established in Italy. Chocolate Across Europe An Italian traveller. vanilla and wild bee honey'. foamy. and the Spanish armies conquered Mexico. soft. Don Cortes The Spanish invaded Mexico in the 16th century. When he returned to Spain in 1528 he loaded his galleons with cocoa beans and equipment for making the chocolate drink. was the first to break the Spanish monopoly. Don Cortes was made Captain General and Governor of Mexico. Francesco Carletti . reddish. by this time the Aztecs had created a powerful empire. The dry climate meant the Aztecs were unable to grow cocoa trees.

Gradually the custom of drinking chocolate spread across Europe.focused on cocoa and food values. married King Louis XIII of France. . daughter of Philip II of Spain. The original Cadbury Milk Chocolate was prepared to his recipe. when Anne. which was considered to have medicinal benefits as well as being a nourishing food.after travelling in South America . Sir Hans Sloane. bringing a milk chocolate recipe back to England. who .Drinking Chocolate The secret of chocolate was taken to France in 1615. First Chocolate For Eating Up until this point all chocolate recipes were based on plain chocolate . It was an English doctor. The French court enthusiastically adopted this new exotic drink. reaching England in the 1650s.

the science behind chocolate.cocoa . They are then shelled and ground to produce chocolate liquor. . civilizations from Mexico to Europe have recognised the benefits of cocoa and chocolate for medicinal and therapeutic uses as well as a food. It has even been hailed as an aphrodisiac! Of course. we all need to ensure we don't over indulge and that we see chocolate as a treat but researchers are continuing to uncover more reasons to enjoy cocoa and cocoa products. In its purest form cocoa is a natural food. Reasons to believe Cocoa Long before the current trend towards organic ingredients. The liquor can also be pressed to remove the fat and is cooled and ground to produce pure cocoa powder.You may discover that there's more to chocolate than meets the eye. beverage or treat. But understanding the properties of chocolate is not just a recent development. The cocoa beans are fermented under banana leaves to bring out the chocolate flavour and then dried under the tropical sun. For centuries. The last decade has seen a significant increase in our research and understanding of cocoa and chocolate. These pods contain the beans which characterise the finished chocolate. beyond the great taste.provides? We all know that a bit of chocolate tends to make you feel good. But just how much does the average person really know about the potential benefits. Join us in the exploration of "Chocology" . that chocolate and its key ingredient . "Chocology". an essential ingredient for making chocolate. opens up that research and presents the facts in an easy to use report that we hope will be a useful resource when talking about the benefits that chocolate can offer. The cocoa tree produces cocoa pods that grow from the trunk or branch of the tree. but a wealth of research suggests that people can now have even more reasons to enjoy it. cocoa was one of the best known natural foods.Chocology People around the world have grown up enjoying chocolate as a favourite treat for countless generations.

milk chocolate for instance contains many vitamins including B1. B2.a recent study revealed that hot chocolate beverages. The slowly released energy and feelings of fullness and satisfaction induced by its sugar and fat content. zinc. This has been shown in new studies at many universities around the World1. mood enhancing chemicals produced by the brain. magnesium. refuel the body's energy levels and create feelings of wellbeing. Scientists have found that the polyphenols relax vessels by increasing the chemical nitric oxide. it's good to know that chocolate and cocoa contain so many nutrients! Boosting Brain Power A recent study in the United States at Wheeling Jesuit University. and E as well as minerals including potassium. manganese and by far the most important. Eating chocolate triggers the release of endorphins. These produce feelings of pleasure. high in cocoa content. helping to reduce the risk factors for cardio-vascular disease. calcium. phosphorus. In the Mood Chocolate is said to contain at least 300 natural chemical compounds. On the contrary. . providing over 15% of the recommended daily requirement in a 49g bar of Cadbury's Dairy Milk. copper. West Virginia (May 2006) has suggested that eating chocolate may improve the way our brains work. and the consumption of milk and dark chocolate was associated with improved impulse control and reaction time. sodium. through lowering blood pressure and improved blood platelet function. resulting in a complex range of tastes and odours that connect with the human brain as it runs over the taste buds of the tongue.Antioxidant Power Cocoa contains high levels of naturally occurring compounds called flavanols and a range of other polyphenols that have been shown to reduce blood pressure helping to improve heart health. The team found that scores for verbal and visual memory were significantly higher for those people who had eaten milk chocolate.this helped to boost sales of dark chocolate by over 15% in the UK last year2! It's not just bars of chocolate that have these high levels of antioxidants . Polyphenols have antioxidant properties and work by fighting the free radicals which attack cells causing disease and accelerated ageing. In light of recent research which suggests taking supplements may be detrimental to your health. Dark chocolate contains especially high levels of flavanols and other polyphenols . can contain concentrations of antioxidants similar to those in red wine or tea3 Deliciously Nutritious Chocolate and cocoa containing products are often criticised as being low in nutritional value and "empty calories". The theobromine and phenylethylamine. as well as the caffeine in chocolate appear to increase alertness and mental performance4. Similar work at the University of Nottingham has shown that the consumption of dark chocolate can increase blood flow to the brain leading to improved cognitive function. They are believed to impact on arteries and blood qualities. all of which help to keep us healthy.

hormone-like natural substances. The simple pleasure of chocolate melting in the mouth adds to the pleasure of eating it chocolate has the property of melting at body temperature. fruit and nuts significant quantities of nutrients are provided.giving nutrition and energy as well as great taste. cooling the mouth slightly as it does so. such as tannins. and an iron deficiency can cause anaemia. The study focused on adults with untreated mild hypertension. But as the products are often high in fats and sugars it is important that consumption is in moderation and that such products are consumed infrequently as "treats" .Where can you feel the Benefits? Teeth While you should always brush teeth. as presented in February 2006 at the American Association for the Advancement of Science's (AAAS) annual meeting in Boston. London in 2004 claimed that high doses of theobromine contained in chocolate are a third more effective at stopping persistent coughs than codeine. When cocoa is combined with ingredients such as milk. which produce a feeling of pleasure and reduce sensitivity to pain. Iron is essential in transporting oxygen in the blood to all parts of the body. they're in such small amounts they can't really be the reason we crave chocolate. Throat A study carried out by Imperial College. may play a role in inhibiting plaque formation by coating the teeth to protect them6. Most interestingly. A standard 45g bar of dark chocolate contains 12% of the Recommended Dietary Allowance (RDA) of iron. heightening the pleasure of the experience. Circulation A number of studies." We may never understand why chocolate makes us feel good. Brain Eating chocolate releases endorphins. psychiatrists and researchers have pointed out substances in chocolate that they think may make us like it so much . and caffeine. such as theobromine. one expert has pointed out that "chocolate's a blend of flavours and aromas so complex that food chemists have never been able to duplicate it in the lab 5 . .Chocolate has such a luscious texture and aroma that all the body's taste and olefactory sensors are fully exploited. Heart Research by Professor Carl Keen at the University of California in 2000 has shown that a bar of milk chocolate (45g) contains the same quantity of antioxidants as a 150ml glass of red wine. So much so that a recent survey by Cadbury has found that 52% of women prefer eating chocolate to having sex! Over the years. phenylethylamine.but are certainly not "empty calories". Dark chocolates with higher levels of cocoa contain even more. adding to its mystery. sugar. Chocolate contains many substances that act as stimulants. Body of Evidence . naturally occurring substances in cocoa. Research has found that consuming chocolate can lead to increased mental performance. including one at the University of Cologne revealed that dark chocolate helps lower blood pressure10.however.

Research has indicated that naturally occurring substances in cocoa. Chocolate is Aphrodisiac Though not definitively proven. recent research has indicated that this might not be a myth after all! A study conducted by San Raffaele hospital.provides useful quantities of a wide range of nutrients including calcium. It also provides us with vitamins . Scientists are beginning to dispel common myths about the concerns of eating chocolate. may play a role in inhibiting plaque formation. calcium and magnesium. Chocolate causes Tooth Decay Chocolate has sometimes been blamed for tooth decay but there is research showing that chocolate isn't as bad for your teeth as people think. while being low in sodium. Myths and Facts about Chocolate Eating Chocolate Is Inconsistent With A Healthy Diet With so much going for it. some dark. Drinking chocolate made with milk contains even more calcium. dark chocolate in particular contains more antioxidants by volume than red wine11 12.some of whom had white chocolate. it's unfortunate that chocolate is often surrounded by myths and misconceptions that result in its unjustified reputation as an 'unhealthy' food. . Milan14 has found greater levels of sexual desire in the group that reported daily chocolate intake as opposed to those who did not eat chocolate.S. Naval academy13 found no link between acne and chocolate consumption. There is no need to exclude chocolate from a healthy diet as long as it is consumed responsibly and in the context of the dietary needs of the individual and their energy balance.particularly milk chocolate .including B1. research by the Pennsylvania School of Medicine and also by the U. But after two weeks. Milk chocolate is a source of potassium. B2 and E. demonstrating the ways in which chocolate can make us feel good when enjoyed in moderation. Chocolate has no nutritional value Few people know that chocolate actually contains a number of important nutrients. A 49g bar of milk chocolate provides over 15% of the adult Reference Nutrient Intake (RNI) of calcium. which does not contain flavanols. One example of this would be the high levels of cardiovascular friendly antioxidants contained in chocolate . blood pressure readings had dropped significantly in the group who consumed dark chocolate. Eating Chocolate gives you spots Despite the persistence of this myth.in fact. such as tannins. Blood pressure remained fairly unchanged in the group that ate white chocolate. Bones Milk and milk products have been part of our diet for thousands of years and the milk in chocolate .

The copper in a 45g dark chocolate bar provides 27% of your RNI. Celebrations. Some of the key brands are Cadbury Dairy Milk. Bournville. Cadbury has maintained its undisputed leadership over the years. Cadbury India operates in five categories . Gems. Our core purpose "make today delicious" captures the spirit of what we are trying to achieve as a business. A 49g milk chocolate bar provides you with 33% of your recommended daily vitamin B12 intake. Bubbaloo. 5 Star. As much as 22% of your RNI of riboflavin can come from a single 49g bar of milk chocolate.Did you know ? The calcium in a 49g milk chocolate bar provides over 15% of your daily Reference Nutrient Intake (RNI). Gum and Candy. Beverages. Halls. Éclairs. One 45g dark chocolate bar provides you with up to 12% of your daily iron RNI.Chocolate confectionery. In the Chocolate Confectionery business. is a part of the Kraft Foods Group. Perk. Biscuits. Bournvita. Tang and Oreo. Company Overview Cadbury India Ltd. . The magnesium in a 45g bar of dark chocolate provides 13% of a female's and 15% of a male's daily RNI.

. Trident and Tang . Nabisco. Dow Jones Sustainability Index and Ethibel Sustainability Index. Oscar Mayer. cheese. Kolkota and Chennai). Oreo. For over two decades. and 40 have been loved for more than a century. Mumbai. Cadbury enjoys a value market share of over 70% .generate revenue of more than $1 billion annually. Similarly in the medicated candy category Halls is the undisputed leader. Kraft Foods had 2010 revenue of $49. Twelve of the company‘s iconic brands . we have worked with the Kerala Agriculture University to undertake cocoa research and released clones.the highest Cadbury brand share in the world! Our billion-dollar brand Cadbury Dairy Milk is considered the "gold standard" for chocolates in India. After 60 years of existence.including Cadbury. The pure taste of CDM defines the chocolate taste for the Indian consumer. Our efforts have increased cocoa productivity and touched the lives of thousands of farmers. beverages. We recently entered the biscuits category with the launch of the Worlds no 1 biscuit brand Oreo. Ill. Hardly surprising then that the Cocoa tree is called the Cadbury tree! Company Worldwide Northfield. Bangalore and Baddi (Himachal Pradesh) and 4 sales offices (New Delhi. Maxwell House. it today has five company-owned manufacturing facilities at Thane. marketing. hybrids that improve the cocoa yield. Kraft Foods is a member of the Dow Jones Industrial Average. Proudly marketing delicious biscuits. Cadbury began its operations in 1948 by importing chocolates. Standard & Poor's 500. more than half of which was earned outside North America.-based Kraft Foods Inc. Since 1965 Cadbury has also pioneered the development of cocoa cultivation in India. The corporate office is in Mumbai. Induri (Pune) and Malanpur (Gwalior). A leader in innovation. health & wellness and sustainability. Philadelphia. (NYSE: KFT) is a global snacks powerhouse with an unrivaled portfolio of brands people love.2 billion. Our Cocoa team visits farmers and advise them on the cultivation aspects from planting to harvesting. confectionery. Jacobs. In the Milk Food drinks segment our main product is Bournvita . Milka.In India. grocery products and convenient meals in approximately 170 countries. LU. We also conduct farmers meetings & seminars to educate them on Cocoa cultivation aspects. Kraft.the leading Malted Food Drink (MFD) in the country.

L Kraft started selling cheese from a horse drawn wagon in 1903. To make today delicious. we pour our hearts into creating foods that are wholesome and delicious. Some fast facts on the combined company: Our Global Reach      Annual revenues of $ 49. we watch and we learn.2 billion More than 25% of Global revenue from emerging markets #1 in global confectionery #1 in global biscuits More than 50% of global revenue from snacks and confectionery Our Brand Portfolio     11 brands with more than $1 billion in revenue 70+ brands with more than $100 million in revenue 40+ brands over 100 years old 80% revenue from #1 share positions Who We Are Consumers inspire us. Hard work. . What we do. We listen. We understand their joys and their challenges because we‘re consumers too. Everyday. imagination and commitment to bring the world its favorite foods has helped us grow into a company that touches more than a billion people in 160 countries.Heritage: We have come a long way since J. One at a time. grabbing a quick bite or sitting down to family night. we begin with our consumers. Whether watching your weight or preparing to celebrate. We make delicious foods you can feel good about.

We focus on creating sustainable. everywhere.  We discuss. so at Kraft Foods:  We inspire trust. Our approximately 127. How we grow. We decide. And our strategies guide our efforts:     Build a high performing organization Reframe our categories Exploit our sales capabilities Drive down costs … without compromising quality About our people. How we behave – Our Values We understand that actions speak louder than words. We believe we can make a delicious difference. our partnerships. We deliver.  We lead from the head and the heart.Our reach.000 diverse employees around the world are the reason we succeed. .  We keep it simple. profitable growth.  We act like owners.  We are open and inclusive. It takes great people to make great brands. We‘re constantly looking for fresh ideas to improve our workplace. our communities and our world.  We tell it like it is.

we have worked with the Kerala Agriculture University to undertake cocoa research and released hybrids that improve the cocoa yield. Migratory birds stop over at our Bangalore factory! Water is a precious resource. but is also a stopover location for some of the migratory birds! Pioneering cocoa cultivation in India Since 1974 Cadbury has pioneered the development of cocoa cultivation in India. It's part of our heritage and the way we do things today. We aim to look after the health and safety of our people and minimize the environmental impact of our business around the world. through a variety of result-oriented programs. Our efforts have increased cocoa productivity and touched the lives of thousands of farmers. As part of Cadbury India's efforts to continuously increase water conservation our Bangalore factory has constructed a check dam to store the rainwater. For over two decades. CSR is about growing our business responsibly. Commitment To The Environment We are committed to responsible environmental. This dam not only acts as a major ground water replenishing source for the bore wells in the factories and surrounding community. health and safety management. Cadbury India has a tradition of caring for the environment and enriching the quality of lives of the communities we live and work in.Corporate Social Responsibility Corporate Social Responsibility (CSR) is at the heart of our success At Cadbury India we have always believed that good values and good business go hand in hand. Hardly surprising then that the Cocoa tree is called the Cadbury tree! .

Everything needs a little nurturing to help it to grow.Bangalore factory: the sun shines at night… Acknowledged as 'Preserver of Environment' Sunshine now lights the pathways on streets outside our Bangalore factory at night. In appreciation of our commitment to implement environment friendly initiatives. Akshaya Patra As one of the world‘s largest food company. One in six people worldwide – more than 1 billion people don‘t have enough food to eat. our involvement with Akshaya Patra – a non-profit organization that provides nutritious mid-day meals to over 12 Lakh school children every day. For our employees. and 300 sunny days a year. In India. Growing Community Value. we believe that we are in a unique position to fight hunger and malnutrition. inspired the factory to install 28 solar powered streetlights. and our biggest effort in that direction. Rising energy costs. Our communities are no different. this is about making a difference in the community. It will reduce annual carbon dioxide (a major greenhouse gas) emissions by ten tonnes. playing a part in the effort to reduce global warming. the Karnataka State Pollution Control Board has honoured the Bangalore factory with the Parisara Premi (Preserver of the Environment) Award for the second year in a row. is our flagship program. Cadbury India is committed to growing community value around the world. .

The SARVAM program is holistic and addresses every aspect of village life including education. Impact: An Integrated Program . With the combined effort of the DDW and Mumbai Marathon.Our Involvement: Our relationship with Akshaya Patra began with the Delicious Difference Week (DDW) 2010.what we know as integral development. the development of their village. as part of our Mumbai Marathon participation in 2011. vocational training. in close to 20 locations across India. organic farming and water harvesting. we pledged to support mid-day meals for an underprivileged child for an entire academic year. India: Poothurai and Perambai in the Villupurum District of Tamil Nadu. joined hands with Akshaya Patra to cook and distribute hot. Cadbury committed funds and resources to the Sri Aurobindo Rural Village Action Movement (SARVAM) community project to redevelop two villages in the coastal regions of Pondicherry. economic development. health. We have been working in partnership with the local government and local charity.000 students over the course of the week. and feel a sense of unity with the nation they call home.A Holistic Approach SARVAM is founded on the belief that an improvement in quality of life is sustainable only when people are empowered to help themselves. SARVAM In response to the 2004 Asian Tsunami crisis. . the Sri Aurobindo Society. Over 500 colleagues. Additionally. and when they have experienced changes in their personal lifestyles. This has resulted in the major development of village infrastructure and in positive shift in the general mindset. Each colleague‘s involvement was therefore a very meaningful and long-term difference to the life of a child. attitudes and values of the villagers. healthy and nutritious food to over 10. we have made a positive difference in the lives of over 2000 children. and it is hoped that the two villages will ultimately become an inspirational example for all of India. For each colleague who volunteered during the week. over 200 colleagues ran for Akshaya Patra.

During Diwali. As part of the partnership. During Christmas. multiple opportunities for employee volunteering were created. colleagues played Santa Cause. close to 500 wishes have been fulfilled. Cadbury has pledged to fulfill the heart-felt wishes of children. Catherine‘s Home.Make-A-Wish During Diwali (the festival of lights) 2009. Cadbury tied-up with Make-A-Wish to support the wishes of children suffering from life-threatening diseases in the age group of 3-18 yrs. fulfilling the wishes of 50 HIV positive children of St. Impact: From October 2009 to December to 2010. we spent a day with the children of Mamta Foundation . The partnership was an effort to spread Mithaas (sweetness) in the community.an orphanage in Pune city that takes care of abandoned HIV+ children. colleagues visited 8 hospitals across Mumbai identifying the wishes of children. A national wish-fulfilment event inspired many to be part of the initiative. . In 2010. To make the experience more involving and intimate for our colleagues. spreading cheer in the festival season.

Issues include environmental degradation. The project is helping support integrated child education and health care initiatives in Baddi. sanitation. Impact: Cadbury has set up a non-formal school near Baddi factory as part of our commitment to create prosperous. Cadbury India decided to invest in the health and education of the children and families in the area. As a recently declared SEZ. In the area of education. The project aims at touching the lives of 400 families at Sandholi village by supporting three thematic areas of education. Baddi is getting industrialized at a fast pace.Sahyog.Non-formal school set up by Cadbury for children of migrant workers in Baddi Project: Sahyog . inclusive and healthy communities. lack of health and educational facilities. With this holistic approach we are hoping to achieve better standards of health and living. Baddi is an industrial town in the southwestern Solan district of Himachal Pradesh. Cadbury India started work in the village of Sandholi. Unable to keep up with the speed of development. Against this background. 50 children of migrant workers living have daily access to non-formal education. the project is focusing on delivery of services from the out-of-school children belonging to disadvantaged groups to ensure that they enroll and stay in school. Himachal Pradesh Cadbury partnered with CAF (Charities Aid Foundation) to identify a local NGO – Ruchi. The problems have been further aggravated due to the increased pressure on land and water resources as a result of migrant labour recruited by the industries. . sanitation and health and hygiene. Partnering with Ruchi. some aspects of healthy living have taken a beating.Improving community health through education and primary health care in Baddi. to help improve health and education.

This included re-painting the building.Cadbury in tie-up with Bharti-Walmart to support education needs of underprivileged children In an effort to make a small difference to the communities in which we operate we recently tiedup with Bharti-Wal-Mart to support the infrastructure of a government school for underprivileged children in Gurgaon. cleaning and developing the gardens in the school premises. planting trees and installing swing-sets in the play area. A team of 16 sales colleagues spent a day in the school and truly made a difference! Cadbury spreads smiles at Vatsalya . As part this initiative. we have provided safe and clean facilities to create an environment conducive to learning for the 80 odd children enrolled in the school.

We support the educational needs of 100 street children by proving them with their school fees and also other requirements like books. We will also sponsor educational camps for these children. encourage them to study or just simply be their Friend. Education. stationery uniforms etc. The ward gives specialized and intensive care for premature and critically ill newborns. Security and Love near our Malanpur factory (MP). we have supported the construction of a neo-natal hospital ward at Thane`s municipal hospital.Cadbury India has partnered with Vatsalya Foundation. Vatsalya's motto is to give the child a supportive environment to live and study in and gain skills so that they become contributing members of society. The other aspect of the partnership is the "Be My Friend" Volunteering programme. This intervention has helped the poor and needy who are in urgent need of specialized healthcare. Under this initiative colleagues are encouraged to spend time with these children. Cadbury India supports the building of a Neo-natal ward In an effort to provide a health start to the newborn infants of the local community in the Thane district. an NGO working with underprivileged street children in Mumbai. . Gurikha Project Smiling girls of Gurikha school (built by Cadbury India) In 1999. we launched the Community Initiative Programme under the banner: Nutrition.

.Gurikha Project has enlightened her to a new life of hope and some prosperity. vet services for milk producing animals and fruit trees for each household to plant during the monsoons. They also helped increase attendance in school. A nursery school was started and key improvements were made in the primary school. we focused on healthcare and education in the nearby village of Gurikha. The consultation and a bit of lateral thinking led to some real social improvements: fresh drinking water from a new village pump. Village Development Committee structured by Cadbury in session. a doctor's clinic. In 2005. Special focus was given to the rights and contribution of girls and to the counteraction of female infanticide through a variety of initiatives. As a result. the education programme supported the Indian Government's Year of Women Empowerment. Smart girls from Cadbury aided coaching class Community Lady Worker counselling a self help group on income generation.

Women Empowerment activities will help rescue her burden Our Team Chairman C Y Pal Chairman .Cadbury India Non-Executive Directors Harsh Mariwala Radhakrishnan B.Play school for children below 5 years of age established by Cadbury.Non Executive Managing Director Anand Kripalu President. Managing Director . Menon Suresh Talwar . South Asia & Indo China.

Powdered Beverages . Operations Narayan Sundararaman Director. Snacking & Strategy Jaiboy Phillips Director. R & D Chandramouli Venkatesan (Mouli) Director.Executive Directors Atul Bhatia Director.Gum & Candy Frans Rydén Director. Finance .

Sales & International Business Sree Patel Chief Counsel Awards Cadbury wins Gold at the Asian Marketing Effectiveness Awards 2011 Cadbury won the Gold medallion for the Cadbury Dairy Milk‘s Shubh Aarambh campaign. in the Strategic Thinking and Insights Category.Rajesh Ramanathan Director. Human Resources Sunil Taldar Director. .

Grand Prix for Cadbury Dairy Milk ―Shubh Aarambh‖.Cadbury wins 8 Creative Abby Awards at the Goa Fest 2011 8 Creative Abby awards between Cadbury Dairy Milk ―Shubh Aarambh‖ & Celebrations ―Diwali‖ campaign. Durables sector conducted by Business Today magazine. Cadbury ranked among the Best Companies to Work For 2011 Cadbury India was ranked 6th in the Best Companies to Work For survey within the FMCG. . Make-A-Wish Corporate Partner Award 2011 Cadbury India received the Make-A-Wish Corporate Partner Award from Make-A-Wish foundation (US). Cadbury ranked among India’s Most Respected Companies 2011 Cadbury India was ranked 3rd in the Most Respected Companies in the FMCG sector survey conducted by Business World magazine.

. for our CDM and Celebrations Marketing campaigns of 2009. for the second year in a row. Cadbury wins Effies Award 2010 Team Cadbury laid claim to two awards at the Effies 2010. We were presented with a Silver award each. Cadbury’s manufacturing wins Silver IMEA Award 2010 Cadbury‘s Bangalore manufacturing facility won a Silver Award at the prestigious ET ‗India Manufacturing Excellence Award‘ (IMEA) held in partnership with Frost & Sullivan.Cadbury retains AAA rating awarded by CRISIL 2010 Cadbury India retains its AAA rating. awarded by CRISIL – the country‘s leading credit rating agency. instituted by the Ad Club of Bombay. Industry Awards and Recognitions in India 2009 Cadbury India gets AAA Rating by CRISIL (A S&P company).

We were ranked 10th in 2003. . most comprehensive and respected workplace study worldwide. in its fifth year in India . which measured the degree of satisfaction of employees with their place of work and picked out the best working environments. Cadbury India ranked 7th Great Place to Work in India No. Asian Marketing Effectiveness Awards 08 Asian Marketing Effectiveness Awards 2008 for Bournvita Folk/Fusion campaign .GOLD award for the "Best Insights and Strategic Thinking" and SILVER award for the 'Most Effective Use of Advertising'.Economic Times (the most subscribed financial daily in the country). This is the fourth time we have featured amongst the Great Places to Work in India . 1 FMCG company in India in 2008. by the Great Place to Work Institute. and were among the top 25 in 2004 and 2005.Cadbury recognized among Best Marketer in India 2009 Cadbury India recognized as the 11th best Marketer in the country by the Brand Equity Marketers Survey . This study. Bournvita recognized by Reader’s Digest ‘Most Trusted Brand 2009 Bournvita voted Reader’s Digest ‘Most Trusted Brand 2009’ in the Vitamin Health Supplement category in India. 1 FMCG Company Cadbury India has been ranked as the 7th Great Place to Work and the No. Over two hundred companies throughout India participated in the survey. and aim to uncover the campaigns that show results through innovative spirit and combining creativity with effectiveness to build world class brands. has a presence in 30 countries and is the oldest. The Asian Marketing Effectiveness Awards are the region's most prestigious awards that celebrate resourceful Asian marketing. They are designed to set the standard for effective marketing within the region.

Cadbury won the Emmvie Gold for the Best Media Innovation . for the entry Physical symbol of Confidence. This year Cadbury also sponsored the new 'Young ABBY' Award.TV. also won a Silver Award. . Bournvita won the Emmvie Gold for the Best Media Innovation . recognise creative excellence in the Indian Advertising Industry.TV. This award is based on the ranks received in top 25 list of the Great Place to Work India studies conducted in the last four years. The award recognizes Cadbury India as a national leader in the area of Human Resource Management. The prestigious ABBY awards.Great Place to Work 2007 'Cadbury India' has been awarded the "Bronze Award for Excellence in People Management" in the 'Great Place to Work 2007' survey conducted by Grow Talent Company Limited and Businessworld. ABBY Award wins for India. held in March. for brand Bournvita. Business World along with Grow Talent has been carrying out the 'Great Place to Work' survey for the past 4 years. The Ulta Perk campaign won four Silver Awards in total and the Cadbury Dairy Milk Campaign. Miss Palampur.

Cadbury.Ranked among India's most respected companies Cadbury India has been ranked 5th in the FMCG sector.Gold in the Consumer Products category and Silver in the Integrated advertising campaign category.Cadbury Dairy Milk & Bournvita crowned as Consumer Superbrands Cadbury Dairy Milk & Bournvita have done it again. our 'Pappu Pass Ho Gaya' advertising campaign bagged two more awards . . Cadbury India roars at Cannes Cadbury India received a bronze award at the Cannes Lions International Advertising Festival for partnering with a mobile phone operator in 2005 to provide exam results via SMS to school children. Cadbury Dairy Milk & Bournvita have been declared a `Consumer Superbrand' for 2006-7 by Superbrands India. Cadbury wins the Effies 2006 Pappu does it again! At the recent Effie 2006 awards organized by The Advertising Club of Mumbai. For the second time running. in a survey on India's most respected companies by sector conducted by Business World magazine in 2007.

develop and sustain a voluntary movement on Environment. Health and Safety. as an autonomous body to generate. The merit was based on 7000 responses from questionnaires and telephone interviews across Asia. Superbrands Cadbury Dairy Milk and Bournvita have achieved the distinction of a 'Superbrand' as awarded by the Superbrands India Council. Reader's Digest Award recognizes Bournvita Bournvita won the 'Reader's Digest Trusted Brands' Gold Award for the vitamin health supplement category in Indian in 2006.Karnataka chapter. Incidentally. Cadbury was in the Top 25 in 2003. 2004 and 2005 too. Government of India in 1966. Suraksha Puraskar Award – 2005 Cadbury India's Bangalore factory has received the "Suraksha Puraskar" safety award from the National Safety Council . National Safety Council (NSC) was set up by the Ministry of Labour.Cadbury India is a Great Place to Work The 'Great Place to Work' Institute study listed Cadbury India as a Great Place to work in 2005 for the third time in a row. .

Cadbury Dairy Milk Desserts was launched. specifically to cater to the urge for 'something sweet' after meals. The variants Fruit & Nut. Over 2. Recently. Crackle and Roast Almond.Brands Cadbury Dairy Milk The story of Cadbury Dairy Milk started way back in 1905 at Bournville. a delightful combination of milk chocolate and white chocolate. The pure taste of Cadbury Dairy Milk is the taste most Indians crave for when they think of Cadbury Dairy Milk. Did You Know: Cadbury Dairy Milk emerged as the No.Cadbury Dairy Milk Wowie. Cadbury 5 Star moves from strength to strength every year by increasing its user base. Cadbury Dairy Milk has exciting products on offer .. but the journey with chocolate lovers in India began in 1948. Giving consumers an exciting reason to keep coming back into the fun filled world of Cadbury. Cadbury 5 Star Chocolate lovers for a quarter of a century have indulged their taste buds with a Cadbury 5 Star. Cadbury Dairy Milk supported the war effort. chocolate with Disney characters embossed in it.K. 1 most trusted brand in Mumbai for the 2005 edition of Brand Equity's Most Trusted Brands survey. . During the 1st World War. warm clothes and chocolates to the front.000 male employees joined the armed forces and Cadbury sent books. combine the classic taste of Cadbury Dairy Milk with a variety of ingredients and are very popular amongst teens & adults. A leading knight in the Cadbury portfolio and the second largest after Cadbury Dairy Milk with a market share of 14%. and Cadbury Dairy Milk 2 in 1. U.

With a catchy jingle and tongue in cheek advertising. This different and delightfully tasty chocolate is well poised to rule the market as an extremely successful brand. And through the passage of time. the brand and the consumer stuck to as a valuable association. Did you know: Cadbury 5 Star played an adept cupid for young couples in love in the 70's. Cadbury Perk in 1996. this was one property that both. More recently.Perk XL and XXL. this 'anytime. With the rise of more value-for-money brands in the wafer chocolate segment. Cadbury Perk A pretty teenager. Cadbury 5 Star & Cadbury 5 Star Crunchy now aim to continue the upward trend. One of the key properties that Cadbury 5 Star was associated with was its classic Gold colour. With its light chocolate and wafer construct. to give consumers another reason to come into the Cadbury 5 Star fold. anywhere' snack zoomed right into the hearts of teenagers. 2/- . Cadbury 5 Star was a way of professing undying love for the significant other. and hunger! Rings a bell? That was how Cadbury launched its new offering. The same delicious Cadbury 5 Star was now available with a dash of rice crispies. The temptation to have more of Cadbury Perk was made even greater with the launch of Cadbury Perk Minis in 2003 for just Rs. a long line. In fact. Cadbury Perk unveiled two new offerings .Launched in 1969 as a bar of chocolate that was hard outside with soft caramel nougat inside. Cadbury 5 Star has re-invented itself over the years to keep satisfying the consumers taste for a high quality & different chocolate eating experience. Cadbury Perk targeted the casual snacking space that was dominated primarily by chips & wafers. Cadbury 5 Star Crunchy was launched.

Raageshwari.Preity Zinta. Gayatri Joshi and Amrita Rao. Cadbury Dairy Milk Éclairs has been the most preferred brand in the Éclairs category for years and has always been a favorite with consumers. . Cadbury Dairy Milk Éclairs Éclairs was first discovered by a local confectionery firm in London. The communication is based on the emotional route and the tag line says "rishte pakne do" which fits with the brand purpose of strengthening your relationships with something sweet. Almond magic. nut butterscotch and caramels. England in the 1960s. Did you know: The "Rishte Pakne do" jingle was penned by noted writer Gulzar. Dairy Milk and Nutties and rich dry fruits enrobed in Cadbury dairy milk chocolate in 5 variants. Perk. raisin magic. Cadbury Celebrations is available in several assortments: An assortment of chocolates like 5 Star. The experience of eating a Cadbury Dairy Milk Éclairs is truly unique because of its creamy caramel exterior and rich Cadbury Dairy Milk chocolate at the center. Dussera puja. It is also a major success as a corporate gifting brand. Cadbury Celebrations Cadbury Celebrations was aimed at replacing traditional gifting options like Mithai and dryfruits during festive seasons. Our Journey: In India. The super premium Celebrations Rich Dry Fruit Collection which is a festive offering is an exotic range of chocolate covered dry fruits and nuts in various flavours and the premium dark chocolate range which is exotic dark chocolate in luscious flavours. Cadbury Celebrations has become a popular brand on occasions such as Diwali.Did you know: Cadbury Perk advertising has been a launch pad for Bollywood stars . The firm then became part of Cadbury in 1971 making Cadbury Éclairs the second largest brand in the company. Rakhi. Gems. cashew magic. were all Perk models before they made it big on cinema screens.

Pink. Did you know:  A sign in front of our Nigeria factory describes Choclairs as "the sweet with heart on the inside. Cadbury Bournvita Cadbury was incorporated in India on July 19th. Cadbury Gems Cadbury Gems occupies a very special place in the hearts of kids. Its unique shape. . Cadbury Bournvita was launched during the same year. Green.Éclairs advertising over the years has talked about the mesmerizing taste of Éclairs because of the Cadbury Dairy Milk chocolate it contains at its center. Yellow. 1 pouch. present and past. Do you know? The colourful world of Cadbury Gems has six colours – Red. These tasty. is also available in a Re. Gems. 1948 as a private limited company under the name of Cadbury-Fry (India). colourful. available in a Pouch and a Carton. It is among the oldest brands in the Malt Based Food / Malt Food category with a rich heritage and has always been known to provide the best nutrition to aid growth and all round development. chocolate buttons have become an integral part of the lives of both children and adults. Orange and Blue. size. colours and format instantly set it apart.

Qatar.000 students. Warner Lambert began selling Halls under the Adams family. and then on radio. Halls Halls accounts for 50% of international cough drop sales and is the leading sugar confectionery brand in the world.Did you know:   In the 1980 Moscow Olympics. Weighing 76kilos. Oman. and began producing cough drops. In 2002. Kuwait. In 1971. in 4000 schools across 66 cities and 7 countries . It has over 500 episodes to its credit. and the first national television campaign was aired in the US & the results were a resounding success. Cadbury Bournvita was the official health drink for the Indian team The Cadbury Bournvita Quiz Contest. and today the contest directly reaches more than 11. Halls accounts for more than 50% of international cough drop sales. the Hall brothers invented its Mentho-Lyptus formula. Warner-Lambert recognized the potential of the product and acquired Halls in 1964. is India's longest running national school quiz contest. Did You Know:     Halls is marketed in 24 different countries around the world & is offered in over 26 flavours.UAE. Halls produced the largest sweet in the world in 1964. using a combination of menthol and eucalyptus. Starting out as a contest held in cities. people consumed 100. In 1930‘s. the contest currently has been running for over 10 years on satellite television. Bahrain. the sweet was put on exhibition in New York.000 tons of Halls! . The cough drops were introduced into the US during the mid-1950s. Nepal and India. which started airing on April 12th 1972.25.

Oreo Facts There‘s a lot of exciting stuff about Oreo you may not know yet.          The design on every Oreo biscuit consists of 12 flowers. licking the cream. That original formula was so perfect that it has hardly been modified since.724. Cadbury‘s bubble baby. Here‘s a list of them to surprise your friends with. is synonymous with flavored fun in bubble gums! Bubbaloo stands out because of its unique flavored liquid filling.000 three-tier wedding cakes. Paired with a glass of milk. and that is why bubble gum fans will continue loving it for years to come! . or 800 per second!) Bubbaloo Bubbaloo. took its first steps in the international confectionery market in the year 1984. Juicy Masti (fun). Because everybody twists.Biscuit The delicious combination of dark chocolate biscuit and vanilla cream was first introduced to the world in 1912. the definition of bubble gum underwent a juicy change! Bubbaloo with Bubba the cat as the brand mascot and the tagline. somebody actually invented a Biscuit Dunker. they would encircle the earth 381 times at the equator. Oreo is sold in over a 100 countries and is the best-selling biscuit of the 21st Century. and then dunking the biscuit in milk. There is a Bubbaloo for everyone. come together over this tasty snack.5 billion Oreo Biscuits are eaten. making it the world‘s no. 1 biscuit. With its launch in the Indian market in 2007. it is the perfect snack. (That‘s about 70 million per day. Children across the world teach their parents the fun way to eat Oreo – twisting the biscuit open. If every Oreo Biscuit ever made were stacked on top of each other. designed to keep your fingers from getting wet when you dunk your Oreo Biscuit into the glass of milk. 12 dots and 12 dashes per side. 50% of Oreo biscuit eaters twist their biscuit apart before eating it. It‘s no wonder then. If all the Oreo biscuits ever made were placed side-by-side. the pile would reach to the moon and back more than five times. Approximately 25 billion Oreos are eaten per year. licks and dunks their Oreos. The first Oreo biscuit was sold in 1912. Each year more than 7. with women twisting them open more often than men. The creme filling used in Oreo biscuits in one year could ice all the wedding cakes served in the United States for two years! That's 4. that families the world over.

Depreciation & Tax Interest Depreciation Profit Before Tax and Exceptional Items Provision for Taxation . Lacs 158860 2506 . Bubbaloo is sold in 25 countries and is particularly popular in Latin America.Deferred Tax Profit after Tax and before exceptional items Exceptional items and tax 23436 (3933) (651) 18852 20189 (3855) 244 16578 27992 (172) (4383) 24361 (520) (3652) 193438 1267 2008 Rs. Lacs Sales Other Income 194705 161366 Profit before Interest. 1.Current Tax . 2009 Rs.4cm. in 1994. The record for the largest bubblegum bubble ever blown is 58. California. USA at the ABC-TV studios in New York City.Did you Know ?    Bubbaloo was first launched in 1984. 2009. Annual Report The Directors are pleased to present the 62nd Annual Report together with the Audited Accounts of the Company for the year ended December 31. The bubble was blown by Susan Montgomery Williams of Fresno. Financial Highlights The table below gives the financial highlights of the Company for the financial year 2009 as compared to previous financial year.

Basic & diluted in Rupees 59.adjustments of earlier years Net Profit (after tax adjustments of earlier years) Balance in P & L A/c brought forward Adjustments made in accordance with the transitional provisions of accounting Standard 15 on Employee Benefits Balance available for distribution Utilized for buy back of Shares Proposed Dividend (including Dividend Tax) Transfer to General Reserve Balance in P & LA/c carried forward 11 18863 38992 16578 34313 57854 50892 11385 727 1420 44322 9897 753 1250 38992 50.72 .62 Earnings per share .

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