Cadbury

Cadbury plc is a British confectionery company, the industry's second-largest globally after the combined Mars-Wrigley. Headquartered in Cadbury House in the Uxbridge Business Park in Uxbridge, London Borough of Hillingdon, England and formerly listed on the London Stock Exchange, Cadbury was controversially acquired by Kraft Foods in February 2010. After integration the combined Cadbury and Kraft companies became the largest confectionery company in the world. The company was a constant constituent of the FTSE 100 from the index's 1984 inception until its 2010 takeover. The firm was known as "Cadbury Schweppes plc" from 1969 until a May 2008 demerger, in which its global confectionery business was separated from its U.S. beverage unit, which has been renamed Dr Pepper Snapple Group.

HISTORY
In 1824, John Cadbury began selling tea, coffee, and drinking chocolate, which he produced himself, at Bull Street in Birmingham, England. John Cadbury later moved into the production of a variety of Cocoas and Drinking Chocolates being manufactured from a factory in Bridge Street, supplying mainly to the wealthy due to the high cost of manufacture at this time. During this time a partnership was struck between John Cadbury and his brother Benjamin. At this time the company was known as 'Cadbury Brothers of Birmingham'. The two brothers opened an office in London and in 1854 received the Royal Warrant as manufacturers of chocolate and cocoa to Queen Victoria. Around this time in the 1850s the industry received a much needed boost with the reduction in high import taxes on cocoa; this allowed chocolate to become more affordable to everyone. Due to the popularity of a new expanded product line, including the very popular Cadbury's Cocoa Essence, the company's success led to the decision in 1873 to cease the trading of tea. Around this time, master confectioner Frederic Kinchelman was appointed to share his recipe and production secrets with Cadbury, which led to an assortment of various chocolate covered items. Having taken over the business in 1861, John Cadbury's sons Richard and George decided in 1878 that they needed to find new premises. Requiring better transport access for milk that was

inward shipped by canal, and cocoa that was brought in by rail from London, Southampton and Liverpool docks, the Cadburys started looking for a new greenfield site. Noticing the development of the Birmingham West Suburban Railway south along the path of the Worcester and Birmingham Canal, in 1878 they acquired the Bournbrook estate, comprising 14.5 acres (5.9 ha) of countryside 5 miles (8.0 km) south of the outskirts of Birmingham. Located right next to the new Stirchley Road railway station, itself directly opposite the canal, they renamed the Bournbrook estate to Bournville and opened the Bournville factory in 1879. In 1893, George Cadbury bought 120 acres (49 ha) of land close to the works and planned, at his own expense, a model village which would 'alleviate the evils of modern more cramped living conditions'. By 1900 the estate included 313 cottages and houses set on 330 acres (130 ha) of land. As the Cadbury family were Quakers there were no pubs in the estate; in fact, it was their Quaker beliefs that first led them to sell tea, coffee and cocoa as alternatives to alcohol.

1900 to 1950s

In 1905, Cadbury launched its Dairy Milk bar, with a higher proportion of milk than previous chocolate bars, and it became the company's best selling product by 1913. Fruit and Nut was introduced as part of the Dairy Milk line in 1928, soon followed by Whole Nut in 1933. By this point, Cadbury was the brand leader in the United Kingdom. These were accompanied by several other products: Flake (1920), Cream-filled eggs (1923), Crunchie (1929) and Roses (1938). Cadbury's Milk Tray was first produced in 1915 and continued in production throughout the remainder of the First World War. More than 2,000 of Cadbury's male employees joined the Armed Forces and to support the war effort, Cadbury provided clothing, books and chocolate to soldiers. After the war, the Bournville factory was redeveloped and mass production began in earnest. In 1918, Cadbury opened their first overseas factory in Hobart, Tasmania and in 1919 undertook a merger with J. S. Fry & Sons, another chocolate manufacturer, resulting in the integration of well-known brands such as Fry's Chocolate Cream and Fry's Turkish Delight. During World War II, parts of the Bournville factory were turned over to war work, producing milling machines and seats for fighter aircraft. Workers ploughed football fields to plant crops. As chocolate was regarded as an essential food, it was placed under government supervision for the entire war. The wartime rationing of chocolate ended in 1949, and normal production resumed. Cadbury subsequently built new factories and had an increasing demand for their products.

Merger with Schweppes
Cadbury merged with drinks company Schweppes to form Cadbury Schweppes in 1969. Cadbury Schweppes went on to acquire Sunkist, Canada Dry, Typhoo Tea and more. In the US, Schweppes Beverages was created and the manufacture of Cadbury confectionery brands were licensed to Hershey's. Snapple, Mistic and Stewart's (formerly Cable Car Beverage) were sold by Triarc to Cadbury Schweppes in 2000 for $1.45 billion. In October of that same year, Cadbury Schweppes purchased Royal Crown from Triarc.

Demerger
In March 2007, it was revealed that Cadbury Schweppes was planning to split its business into two separate entities: one focusing on its main chocolate and confectionery market; the other on its US drinks business.The demerger took effect on 2 May 2008, with the drinks business becoming Dr. Pepper Snapple Group Inc.In December 2008 it was announced that Cadbury was to sell its Australian beverage unit to Asahi Breweries.

Recent Developments
In October 2007 -- Cadbury announced the closure of the Somerdale Factory, Keynsham, formerly part of Fry's. Between 500 and 700 jobs were affected by this change. Production transferred to other plants in England and Poland. In 2008 -- Monkhill Confectionery, the Own Label trading division of Cadbury Trebor Bassett was sold to Tangerine Confectionery for £58million cash. This sale included factories at Pontefract, Cleckheaton and York and a distribution centre near Chesterfield, and the transfer of around 800 employees.

In mid-2009 -- Cadbury replaced some of the cocoa butter in their non-UK chocolate products with palm oil. Despite stating this was a response to consumer demand to improve taste and texture, there was no "new improved recipe" claim placed on New Zealand labels. Consumer backlash was significant from environmentalists and chocolate lovers. By August 2009 -- The company announced that it was reverting to the use of cocoa butter in New Zealand.In addition, they would source cocoa beans through Fair Trade channels. In January 2010 -- Prospective buyer Kraft pledged to honour Cadbury's commitment.

Kraft Foods Takeover

On 7 September 2009 -- Kraft Foods made a £10.2 billion (US$16.2 billion) indicative takeover bid for Cadbury. The offer was rejected, with Cadbury stating that it undervalued the company. Kraft launched a formal, hostile bid for Cadbury valuing the firm at £9.8 billion on 9 November 2009. Business Secretary Peter Mandelson warned Kraft not to try to "make a quick buck" from the acquisition of Cadbury. On 19 January 2010 -- It was announced that Cadbury and Kraft Foods had reached a deal and that Kraft would purchase Cadbury for £8.40 per share, valuing Cadbury at £11.5bn (US$18.9bn). Kraft, which issued a statement stating that the deal will create a "global confectionery leader", had to borrow £7 billion (US$11.5bn) in order to finance the takeover. The Hershey Company, based in Pennsylvania, manufactures and distributes Cadbury-branded chocolate (but not its other confectionery) in the United States and has been reported to share Cadbury's "ethos". Hershey had expressed an interest in buying Cadbury because it would broaden its access to faster-growing international markets. But on 22 January 2010 -- Hershey announced that it would not counter Kraft's final offer. The acquisition of Cadbury faced widespread disapproval from the British public, as well as groups and organisations including trade union Unite, who fought against the acquisition of the company which, according to Prime Minister Gordon Brown, was very important to the British economy. Unite estimated that a takeover by Kraft could put 30,000 jobs "at risk", and UK shareholders protested over the Mergers and Acquisitions advisory fees charged by banks. Cadbury's M&A advisers were UBS, Goldman Sachs and Morgan Stanley. Controversially, RBS, a bank 84% owned by the United Kingdom Government, funded the Kraft takeover.

Maynards and Halls. suggesting that they felt betrayed and as if they have been "sacked twice". was sold to Lotte of Japan. The confectionery business in the UK is called Cadbury UK (formerly Cadbury Trebor Bassett) and. On 3 February 2010 -. like 99 Flake.000 staff in the UK. chief executive Todd Stitzer and chief financial officer Andrew Bonfield all announced their resignations. Stitzer had worked at the company for 27 years On 9 February 2010 -. . the man behind the famous Gorilla advertisement.Kraft secured over 71% of Cadbury's shares thus finalising the deal. but the cakes were originally part of Cadbury Foods Ltd with factories at Blackpole in Worcester and Moreton on the Wirral with distribution depots throughout the UK. Fry's. had eight factories and 3. Lotte will take over the plant in Warsaw along with the E Wedel brand. Staff at Keynsham criticised this move. as of August 2004. announced his plans to leave the Cadbury company in July following Kraft's takeover. with the loss of 400 jobs. Biscuits bearing the Cadbury brand.The Polish division.On 2 February 2010 -. Kraft had needed to reach 75% of the shares in order to be able to delist Cadbury from the stock market and fully integrate it as part of Kraft. though assurances had been given regarding sustaining the plant. Operations United Kingdom Cadbury plc also owns Trebor Bassett. Keynsham.The management explained that existing plans to move production to Poland were too advanced to be realistically reversed. such as Cadbury Fingers. and the company announced that Cadbury shares would be de-listed on 8 March 2010. As part of the deal Kraft will keep the Cadbury.Phil Rumbol. This was achieved on 5 February 2010. Ice cream based on Cadbury products. Cadbury cakes and chocolate spread are manufactured under licence by Premier Foods. Hall's and other brands along with two plants in Skarbimierz. Cadbury-Wedel. On 22 April 2010 -. In June 2010 -. The European Commission made the sale a condition of the Kraft takeover.Kraft announced that they were planning to close the Somerdale Factory. are produced under licence by Burton's Foods.the Chairman Roger Carr. is made under licence by Frederick's Dairies.

. In 1982. two in Melbourne. although the Cadbury group's chocolate products have been sold in the US since 1988 under the Cadbury name. Cadbury also operate three Australian confectionery factories as well as one in New Zealand. bringing Ireland valuable earnings from abroad. manufacturers of gum and mints but not chocolate. Tasmania. Australia. since 2001. The Claremont factory was once a popular tourist attraction and operated daily tours. one in Hobart. however. citing health and safety reasons. and one in Dunedin. Schweppes Australia was acquired by Asahi Breweries. the chocolate itself has been manufactured by Hershey's and can be found in Hershey's chocolate stores. Cadbury's opened their first Irish factory in Ossary RD. Accordingly. Cadbury merged with Peter Paul in 1978. . Dublin in 1933. Ten years later Hershey's acquired the chocolate business from Cadbury's. Australia and New Zealand On 27 February 2009 the confectionery and beverages businesses of Cadbury Schweppes Pty Ltd in Australia were formally separated and the beverages business began operating as Schweppes Australia Pty Ltd. United States Cadbury plc's presence in the States consists of the confectionery unit Cadbury Adams. Prior to the May 2008 demerger. In April 2009. Victoria (Ringwood and Scoresby). Cadbury Schweppes purchased the Duffy-Mott Company. the North American business also contained beverage unit Cadbury Schweppes Americas Beverages. the factory ceased running full tours mid-2008. Tasmania (Claremont). Cadbury has been upgrading its manufacturing facility at Claremont. is exported every year. New Zealand. More than €250 million worth of Cadbury chocolate is produced in Ireland.Ireland Cadbury Ireland Limited is a confectionery company in Ireland based in Coolock in Dublin.

other accounting Human Resources functions may follow. Combined with his annual salary of £985.S. . Cadbury's CEO. Depending on the success of this move. Executive Pay In 2008 Todd Stitzer. The corporate head office is in Mumbai. Cadbury Schweppes announced that it would be outsourcing its transactional accounting and order capture functions to Shared Business Services (SBS) centres run by a company called Genpact. Since 1965 Cadbury has also pioneered the development of cocoa cultivation in India. This was to affect all business units and be associated with U.000 bonus. but also to several hundred jobs being created. at lower salaries commensurate with wages paid in developing countries. Cadbury has worked with the Kerala Agricultural University to undertake cocoa research. China. For over two decades. Accounting In July 2007.000 and other payments of £448. Mumbai.665. This development is likely to lead to the loss of several hundred jobs worldwide.India Cadbury India began its operations in India in 1948 by importing chocolates. Induri (Pune) and Malanpur (Gwalior). and Romania. Kolkata and Chennai. was paid a £2. with all units transferred by mid-2009. It now has manufacturing facilities in Thane. (a businesses services provider) in India. Bangalore and Baddi (Himachal Pradesh) and sales offices in New Delhi.000 this gives a total remuneration of over £4 million. and UK functions being transferred to India by the end of 2007.

Products Cadbury plc manufactures chocolates and sweets such as the popular Cadbury Dairy Milk. Dream and Snowflake 2010: Cadbury dairy milk silk (richer. Wispa Gold (originally launched 1995. relaunched for trial period 2009 and made permanent in 2010) and Dairy Milk Bliss . finer milk chocolate). Notable product introductions include:                        1865: Cocoa Essence 1875: Easter Eggs 1897: Milk Chocolate 1897: Cadbury Fingers 1905: Dairy Milk 1908: Bournville Chocolate 1915: Milk Tray 1920: Flake 1923: Creme Egg 1929: Crunchie 1938: Roses 1948: Fudge 1960: Dairy Milk Buttons 1968: Picnic 1970: Curly Wurly 1974: Snack 1983: Wispa (relaunched 2007) 1985: Boost 1987: Twirl 1992: Time Out 1996: Fuse 2001: Brunch Bar.

the mixture is then transported to factories at Bournville and formerly Somerdale to be turned into milk chocolate.Advertising Controvery In May 2011 the model Naomi Campbell described the new advertisement for the Bliss bar as 'insulting and hurtful'. shortly after which it recalled more than a million chocolate bars. "no longer in circulation. Birmingham City Council announced that it would be prosecuting Cadbury Schweppes in relation to three alleged offences of breaching health and safety legislation. Cadbury Schweppes officially notified the Food Standards Agency. The company pleaded guilty to all nine charges. Analysts have said the fine is not material to the group. but for all black women and black people. affecting seven of its products. Campbell said. The campaign was. we have no plans to repeat the campaign. and was fined 1 million pounds at Birmingham Crown Court—the sentencing of both cases was brought together. . in Herefordshire." Health and safety 2006 Salmonella Scare On 19 January 2006. In December 2006. which produces chocolate crumb mixture. In April 2007. Reacting to the advertisement. Cadbury Schweppes detected a rare strain of the Salmonella bacteria. with mitigating factors limiting the fine being that the company quickly admitted its guilt and said it had been mistaken that the infection did not pose a threat to health. An investigation being carried out at that time by Herefordshire Council led to a further six charges being brought. It's upsetting to be described as chocolate. not just for me.." A spokesperson for the company insisted that the campaign was "a light-hearted take on the social pretensions of Cadbury Dairy Milk Bliss".. I do not find any humour in this. the company announced that the cost of dealing with the contamination would reach £30 million. which has the tag line "Move over Naomi – there is a new diva in town". "I am shocked. The leak occurred at its Marlbrook plant. said to have been caused by a leaking pipe. he later added.

As a precaution. A Printing mistake at Somerdale Factory resulted in the omission of tree nut allergy labels from 250 g Dairy Milk Double Chocolate bars.093 m2). which leases space in the building it occupies. Taiwan. Although trans fats are present. Kraft announced that the Cadbury head office would remain the "Cadbury House. Cadbury's previous head office was in 25 Berkeley Square in Mayfair. all items were recalled. had relocated from central London to its current head office. On 14 September 2007. The products were produced in a factory handling nuts. Cadbury. Cadbury announced they would be recalling a range of products due to a labelling error. Hong Kong and Australia. 2009 Hydrogenation Cadbury continues to use hydrogenated oils in many of its signature products." In 2007 Cadbury Schweppes had announced that it was moving to Uxbridge to cut costs. on suspicion of contamination with melamine. As of that year the head office had 200 employees. The recall affected the mainland China markets. Head office Cadbury's head office is the Cadbury House in the Uxbridge Business Park in Uxbridge. Cadbury Schweppes investigated a manufacturing error over allergy warning.75 per square foot. City of Westminster. 2008 On 29 September 2008 Cadbury withdrew all of its 11 chocolate products made in its three Beijing factories. which is Building 3 of the business park. The Daily Telegraph reported in 2007 that the rent was expected to increase to a "three-figure sum.800 m2) of space in its head office." . recalling for the second time in two years thousands of chocolate bars.In 2002 the company agreed to pay £68. a number of products in the 'Dairy Milk' range and Chocolate Éclairs. England. In 1992 the company leased the space for £55 per 1 square foot (0. Products recalled included Dark Chocolate. potential allergens. After the Kraft Foods acquisition of Cadbury. London Borough of Hillingdon.000 square feet (7. but this was not made clear on the packaging.2007 recalls On 10 February 2007. the nutrition labels round the values down to zero. The Cadbury occupies 84.

the fruit is treated to prevent it from rotting. Finally. the raw cocoa still contains far too much water. therefore.How Cadbury Choclate Is Made The cocoa-bean -. sand and even the finest dust are extracted by powerful vacuum equipment. Criollo cocoa accounts for only 10% of the world crop. the raw cocoa is thoroughly cleaned by passing through sieves. The remaining 90% is harvested from trees of the Forastero family. The entire roasting . Fermentation The fermentation process is decisive in the production of high quality raw cocoa. with its many hybrids and varieties. and by brushing. collecting points. used only in the production of highquality chocolate and for blending. all but a small percentage of the water has evaporated. Drying After fermentation. Roasting The subsequent roasting process is primarily designed to develop the aroma. in fact about 60%. under which practically all varieties can be categorised: Criollo and Forastero cocoas. However. the last vestiges of wood. The technique varies depending on the growing region. mild aroma and are. jute fibres. as was the case among the Aztecs. They regarded the precious bean as waste or used it. Most of this has to be removed. At fermentation sites either in the plantation or at.is bitter! This is why.the heart of the sweetest delicacy in the world -. The pure variety of the Criollo tree is found mainly in its native Equador and Venezuela. Cleaning Before the real processing begins. What could be more natural than to spread the beans out to dry on the sun-soaked ground or on mats? After a week or so. The Varieties There are two quite different basic classifications of cocoa. The seeds are of finer quality than those of the Forastero variety. the fruit is opened. The Harvest Immediately after harvesting. They have a particularly fine. The cocoa tree can flourish only in the hottest regions of the world. as a form of currency. The main growing area is West Africa. up to the 18th century some native tribes ate only the sweetish flesh of the cocoa fruit.

The other part passes through various blending and refining processes. sugar and flavouring . .cocoa. attractive glaze. the crushed beans are weighed and blended according to special recipes. Grinding The crushed cocoa beans.process. producing a thick. where they are pulverized and kneaded. strongly aromatic powder which is excellent for the preparation of delicious drinks . strong odour. beautiful lustre and delicate. cocoa cakes are left which still contain a 10 to 20% proportion of fat depending on the intensity of compression. liquid mixture. during which the air in the nearly 10 feet high furnaces reaches a temperature of 130 °C. Cocoa Powder After the cocoa butter has left the press. cocoa butter. powdered or condensed milk. These cakes are crushed again. At this point the production process divides into two paths. The two paths have rejoined. By blending them in accordance with specific recipes the three types of chocolate are obtained which form the basis of ever product assortment. ground to powder and finely sifted in several stages and we obtain a dark. but it also later gives the chocolate its fine structure. The secret of every chocolate factory lies in the special mixing ratios which it has developed for different types of cocoa. which extract the cocoa butter. The heat generated by the resulting pressure and friction causes the cocoa butter (approximately 50% of the bean) contained in the beans to melt. Crushing and shelling The roasted beans are now broken into medium sized pieces in the crushing machine.go into the mixer. the cocoa paste. Cocoa Butter The cocoa butter has important functions. A part of the cocoa paste is taken to large presses. is carried out automatically. sugar and milk are the four basic ingredients for making chocolate. cocoa butter. Cocoa paste. during which some of the cocoa butter is added to it. This is dark brown in colour with a characteristic. Blending Before grinding. During cooling it gradually sets: this is the cocoa paste. which are still fairly coarse are now pre-ground by special milling equipment and then fed on to rollers where they are ground into a fine paste. namely: Kneading In the case of milk chocolate for example. but which soon join again. It not only forms part of every recipe.maybe vanilla .

a much-prized spicy drink made from roasted cocoa beans. is given a velvet smoothness by the addition of certain amounts of cocoa butter. Merchants often traded cocoa beans for other commodities such as cloth. whether as cocoa or drinking chocolate beverage or confectionery treat. For during this period the chocolate paste will be refined to such an extent in the conches that it will flatter even the most discriminating palate. It has attained the outstanding purity which gives it its reputation. Under heavy pressure they pulverise the tiny particles of cocoa and sugar down to a size of approx. Because cocoa beans were valuable. (One micron is a thousandth part of a millimetre.Rolling Depending on the design of the rolling mills. who first enjoyed 'chocolatl'. Conches (from the Spanish word "concha". . they were given as gifts on occasions such as a child coming of age and at religious ceremonies. but dissolves meltingly on the tongue. 30 microns.) Conching But still the chocolate paste is not smooth enough to satisfy our palates. meaning a shell) is the name given to the troughs in which 100 to 1000 kilograms of chocolate paste at a time can be heated up to 80 °C and. But within two or three days all that will have been put right. chocolate has been a much sought after food. while being constantly stirred. three or five vertically mounted steel rollers rotate in opposite directions. Throughout its history. A kind of aeration of the liquid chocolate paste then takes place in the conches: its bitter taste gradually disappears and the flavour is fully developed. jade and ceremonial feathers. History of Chocolate The origins of chocolate can be traced back to the ancient Maya and Aztec civilisations in Central America. The chocolate no longer seems sandy.

Don Cortes The Spanish invaded Mexico in the 16th century. Chocolate Across Europe An Italian traveller. . and had to obtain supplies of cocoa beans from 'tribute' or trade. soft. and by 1606 chocolate was well established in Italy. bitter with chilli water. reddish. and the Spanish armies conquered Mexico. aromatic flowers. When he returned to Spain in 1528 he loaded his galleons with cocoa beans and equipment for making the chocolate drink.The Aztec Empire ''Chocolate' (in the form of a luxury drink) was consumed in large quantities by the Aztecs: the drink was described as 'finely ground.. The dry climate meant the Aztecs were unable to grow cocoa trees. foamy. Francesco Carletti . Don Cortes was made Captain General and Governor of Mexico. Soon 'chocolate' became a fashionable drink enjoyed by the rich in Spain. vanilla and wild bee honey'. He had visited Central America and seen how the Indians prepared the cocoa beans and how they made the drink. was the first to break the Spanish monopoly. by this time the Aztecs had created a powerful empire.

daughter of Philip II of Spain. bringing a milk chocolate recipe back to England.Drinking Chocolate The secret of chocolate was taken to France in 1615. It was an English doctor. The original Cadbury Milk Chocolate was prepared to his recipe. Sir Hans Sloane. which was considered to have medicinal benefits as well as being a nourishing food.after travelling in South America . who . Gradually the custom of drinking chocolate spread across Europe. First Chocolate For Eating Up until this point all chocolate recipes were based on plain chocolate .focused on cocoa and food values. . married King Louis XIII of France. The French court enthusiastically adopted this new exotic drink. reaching England in the 1650s. when Anne.

beyond the great taste. The last decade has seen a significant increase in our research and understanding of cocoa and chocolate. . beverage or treat. that chocolate and its key ingredient . It has even been hailed as an aphrodisiac! Of course. These pods contain the beans which characterise the finished chocolate. In its purest form cocoa is a natural food. the science behind chocolate. But just how much does the average person really know about the potential benefits. The liquor can also be pressed to remove the fat and is cooled and ground to produce pure cocoa powder. cocoa was one of the best known natural foods.You may discover that there's more to chocolate than meets the eye. an essential ingredient for making chocolate. Join us in the exploration of "Chocology" .cocoa . The cocoa beans are fermented under banana leaves to bring out the chocolate flavour and then dried under the tropical sun. But understanding the properties of chocolate is not just a recent development. opens up that research and presents the facts in an easy to use report that we hope will be a useful resource when talking about the benefits that chocolate can offer. The cocoa tree produces cocoa pods that grow from the trunk or branch of the tree. but a wealth of research suggests that people can now have even more reasons to enjoy it.Chocology People around the world have grown up enjoying chocolate as a favourite treat for countless generations. For centuries. civilizations from Mexico to Europe have recognised the benefits of cocoa and chocolate for medicinal and therapeutic uses as well as a food. Reasons to believe Cocoa Long before the current trend towards organic ingredients. They are then shelled and ground to produce chocolate liquor. "Chocology".provides? We all know that a bit of chocolate tends to make you feel good. we all need to ensure we don't over indulge and that we see chocolate as a treat but researchers are continuing to uncover more reasons to enjoy cocoa and cocoa products.

In the Mood Chocolate is said to contain at least 300 natural chemical compounds. as well as the caffeine in chocolate appear to increase alertness and mental performance4. Eating chocolate triggers the release of endorphins. Scientists have found that the polyphenols relax vessels by increasing the chemical nitric oxide. West Virginia (May 2006) has suggested that eating chocolate may improve the way our brains work. The theobromine and phenylethylamine. refuel the body's energy levels and create feelings of wellbeing. phosphorus. milk chocolate for instance contains many vitamins including B1. resulting in a complex range of tastes and odours that connect with the human brain as it runs over the taste buds of the tongue. providing over 15% of the recommended daily requirement in a 49g bar of Cadbury's Dairy Milk. mood enhancing chemicals produced by the brain. The team found that scores for verbal and visual memory were significantly higher for those people who had eaten milk chocolate. and the consumption of milk and dark chocolate was associated with improved impulse control and reaction time. it's good to know that chocolate and cocoa contain so many nutrients! Boosting Brain Power A recent study in the United States at Wheeling Jesuit University. Dark chocolate contains especially high levels of flavanols and other polyphenols . high in cocoa content. zinc. This has been shown in new studies at many universities around the World1. sodium. The slowly released energy and feelings of fullness and satisfaction induced by its sugar and fat content. helping to reduce the risk factors for cardio-vascular disease. all of which help to keep us healthy. Polyphenols have antioxidant properties and work by fighting the free radicals which attack cells causing disease and accelerated ageing. manganese and by far the most important. B2.Antioxidant Power Cocoa contains high levels of naturally occurring compounds called flavanols and a range of other polyphenols that have been shown to reduce blood pressure helping to improve heart health. and E as well as minerals including potassium. In light of recent research which suggests taking supplements may be detrimental to your health. Similar work at the University of Nottingham has shown that the consumption of dark chocolate can increase blood flow to the brain leading to improved cognitive function. They are believed to impact on arteries and blood qualities. magnesium. calcium. On the contrary.this helped to boost sales of dark chocolate by over 15% in the UK last year2! It's not just bars of chocolate that have these high levels of antioxidants . through lowering blood pressure and improved blood platelet function. copper. These produce feelings of pleasure.a recent study revealed that hot chocolate beverages. can contain concentrations of antioxidants similar to those in red wine or tea3 Deliciously Nutritious Chocolate and cocoa containing products are often criticised as being low in nutritional value and "empty calories". .

Chocolate has such a luscious texture and aroma that all the body's taste and olefactory sensors are fully exploited. they're in such small amounts they can't really be the reason we crave chocolate. as presented in February 2006 at the American Association for the Advancement of Science's (AAAS) annual meeting in Boston. such as theobromine." We may never understand why chocolate makes us feel good. Throat A study carried out by Imperial College.Where can you feel the Benefits? Teeth While you should always brush teeth. Most interestingly. including one at the University of Cologne revealed that dark chocolate helps lower blood pressure10. Iron is essential in transporting oxygen in the blood to all parts of the body. and an iron deficiency can cause anaemia. Chocolate contains many substances that act as stimulants. may play a role in inhibiting plaque formation by coating the teeth to protect them6. and caffeine. Circulation A number of studies. A standard 45g bar of dark chocolate contains 12% of the Recommended Dietary Allowance (RDA) of iron. When cocoa is combined with ingredients such as milk. naturally occurring substances in cocoa. Heart Research by Professor Carl Keen at the University of California in 2000 has shown that a bar of milk chocolate (45g) contains the same quantity of antioxidants as a 150ml glass of red wine. which produce a feeling of pleasure and reduce sensitivity to pain. such as tannins. The simple pleasure of chocolate melting in the mouth adds to the pleasure of eating it chocolate has the property of melting at body temperature. psychiatrists and researchers have pointed out substances in chocolate that they think may make us like it so much . adding to its mystery. Dark chocolates with higher levels of cocoa contain even more. phenylethylamine. heightening the pleasure of the experience. . fruit and nuts significant quantities of nutrients are provided. one expert has pointed out that "chocolate's a blend of flavours and aromas so complex that food chemists have never been able to duplicate it in the lab 5 . But as the products are often high in fats and sugars it is important that consumption is in moderation and that such products are consumed infrequently as "treats" . Brain Eating chocolate releases endorphins. The study focused on adults with untreated mild hypertension. Body of Evidence . cooling the mouth slightly as it does so. So much so that a recent survey by Cadbury has found that 52% of women prefer eating chocolate to having sex! Over the years. hormone-like natural substances.giving nutrition and energy as well as great taste. London in 2004 claimed that high doses of theobromine contained in chocolate are a third more effective at stopping persistent coughs than codeine.but are certainly not "empty calories".however. sugar. Research has found that consuming chocolate can lead to increased mental performance.

Chocolate is Aphrodisiac Though not definitively proven.in fact. Drinking chocolate made with milk contains even more calcium. Blood pressure remained fairly unchanged in the group that ate white chocolate. Myths and Facts about Chocolate Eating Chocolate Is Inconsistent With A Healthy Diet With so much going for it. One example of this would be the high levels of cardiovascular friendly antioxidants contained in chocolate . Bones Milk and milk products have been part of our diet for thousands of years and the milk in chocolate . Milan14 has found greater levels of sexual desire in the group that reported daily chocolate intake as opposed to those who did not eat chocolate.particularly milk chocolate . A 49g bar of milk chocolate provides over 15% of the adult Reference Nutrient Intake (RNI) of calcium. There is no need to exclude chocolate from a healthy diet as long as it is consumed responsibly and in the context of the dietary needs of the individual and their energy balance. Chocolate has no nutritional value Few people know that chocolate actually contains a number of important nutrients. B2 and E.including B1. It also provides us with vitamins . recent research has indicated that this might not be a myth after all! A study conducted by San Raffaele hospital.S.provides useful quantities of a wide range of nutrients including calcium. some dark. Research has indicated that naturally occurring substances in cocoa. Scientists are beginning to dispel common myths about the concerns of eating chocolate. may play a role in inhibiting plaque formation. it's unfortunate that chocolate is often surrounded by myths and misconceptions that result in its unjustified reputation as an 'unhealthy' food. Chocolate causes Tooth Decay Chocolate has sometimes been blamed for tooth decay but there is research showing that chocolate isn't as bad for your teeth as people think. . Eating Chocolate gives you spots Despite the persistence of this myth. while being low in sodium. But after two weeks. such as tannins. which does not contain flavanols. calcium and magnesium. Milk chocolate is a source of potassium. blood pressure readings had dropped significantly in the group who consumed dark chocolate. dark chocolate in particular contains more antioxidants by volume than red wine11 12. Naval academy13 found no link between acne and chocolate consumption. research by the Pennsylvania School of Medicine and also by the U.some of whom had white chocolate. demonstrating the ways in which chocolate can make us feel good when enjoyed in moderation.

Beverages. 5 Star. Cadbury India operates in five categories . Our core purpose "make today delicious" captures the spirit of what we are trying to achieve as a business. Cadbury has maintained its undisputed leadership over the years. . Perk. The copper in a 45g dark chocolate bar provides 27% of your RNI. A 49g milk chocolate bar provides you with 33% of your recommended daily vitamin B12 intake. Company Overview Cadbury India Ltd.Did you know ? The calcium in a 49g milk chocolate bar provides over 15% of your daily Reference Nutrient Intake (RNI). Gems. Gum and Candy. Biscuits. One 45g dark chocolate bar provides you with up to 12% of your daily iron RNI. The magnesium in a 45g bar of dark chocolate provides 13% of a female's and 15% of a male's daily RNI. Celebrations. Éclairs. Some of the key brands are Cadbury Dairy Milk.Chocolate confectionery. Bournvita. Halls. Tang and Oreo. is a part of the Kraft Foods Group. As much as 22% of your RNI of riboflavin can come from a single 49g bar of milk chocolate. Bournville. Bubbaloo. In the Chocolate Confectionery business.

Kraft Foods had 2010 revenue of $49. The corporate office is in Mumbai. We recently entered the biscuits category with the launch of the Worlds no 1 biscuit brand Oreo. Oreo.the highest Cadbury brand share in the world! Our billion-dollar brand Cadbury Dairy Milk is considered the "gold standard" for chocolates in India. Induri (Pune) and Malanpur (Gwalior). Oscar Mayer. grocery products and convenient meals in approximately 170 countries. Our efforts have increased cocoa productivity and touched the lives of thousands of farmers. Our Cocoa team visits farmers and advise them on the cultivation aspects from planting to harvesting. Kolkota and Chennai).the leading Malted Food Drink (MFD) in the country.In India. marketing. . cheese.2 billion. Ill.generate revenue of more than $1 billion annually. Mumbai. health & wellness and sustainability. A leader in innovation. it today has five company-owned manufacturing facilities at Thane. confectionery. Proudly marketing delicious biscuits. we have worked with the Kerala Agriculture University to undertake cocoa research and released clones. Cadbury began its operations in 1948 by importing chocolates. more than half of which was earned outside North America. Kraft. (NYSE: KFT) is a global snacks powerhouse with an unrivaled portfolio of brands people love. Bangalore and Baddi (Himachal Pradesh) and 4 sales offices (New Delhi. LU. Nabisco. Since 1965 Cadbury has also pioneered the development of cocoa cultivation in India. Twelve of the company‘s iconic brands .including Cadbury. Similarly in the medicated candy category Halls is the undisputed leader.-based Kraft Foods Inc. We also conduct farmers meetings & seminars to educate them on Cocoa cultivation aspects. After 60 years of existence. In the Milk Food drinks segment our main product is Bournvita . For over two decades. Trident and Tang . Cadbury enjoys a value market share of over 70% . The pure taste of CDM defines the chocolate taste for the Indian consumer. Kraft Foods is a member of the Dow Jones Industrial Average. Hardly surprising then that the Cocoa tree is called the Cadbury tree! Company Worldwide Northfield. and 40 have been loved for more than a century. Milka. Maxwell House. Jacobs. Philadelphia. hybrids that improve the cocoa yield. Dow Jones Sustainability Index and Ethibel Sustainability Index. beverages. Standard & Poor's 500.

One at a time. imagination and commitment to bring the world its favorite foods has helped us grow into a company that touches more than a billion people in 160 countries. Hard work. What we do. We listen. grabbing a quick bite or sitting down to family night. we watch and we learn. . To make today delicious. We understand their joys and their challenges because we‘re consumers too.L Kraft started selling cheese from a horse drawn wagon in 1903.Heritage: We have come a long way since J. we begin with our consumers. Everyday. we pour our hearts into creating foods that are wholesome and delicious. We make delicious foods you can feel good about.2 billion More than 25% of Global revenue from emerging markets #1 in global confectionery #1 in global biscuits More than 50% of global revenue from snacks and confectionery Our Brand Portfolio     11 brands with more than $1 billion in revenue 70+ brands with more than $100 million in revenue 40+ brands over 100 years old 80% revenue from #1 share positions Who We Are Consumers inspire us. Some fast facts on the combined company: Our Global Reach      Annual revenues of $ 49. Whether watching your weight or preparing to celebrate.

And our strategies guide our efforts:     Build a high performing organization Reframe our categories Exploit our sales capabilities Drive down costs … without compromising quality About our people.Our reach. our communities and our world. We‘re constantly looking for fresh ideas to improve our workplace. We believe we can make a delicious difference. so at Kraft Foods:  We inspire trust.  We are open and inclusive. Our approximately 127. We focus on creating sustainable. .000 diverse employees around the world are the reason we succeed.  We act like owners. everywhere.  We tell it like it is. We deliver. our partnerships. We decide. How we grow. How we behave – Our Values We understand that actions speak louder than words. profitable growth.  We keep it simple.  We lead from the head and the heart.  We discuss. It takes great people to make great brands.

Migratory birds stop over at our Bangalore factory! Water is a precious resource. Hardly surprising then that the Cocoa tree is called the Cadbury tree! . through a variety of result-oriented programs. we have worked with the Kerala Agriculture University to undertake cocoa research and released hybrids that improve the cocoa yield. As part of Cadbury India's efforts to continuously increase water conservation our Bangalore factory has constructed a check dam to store the rainwater. Commitment To The Environment We are committed to responsible environmental. Our efforts have increased cocoa productivity and touched the lives of thousands of farmers. Cadbury India has a tradition of caring for the environment and enriching the quality of lives of the communities we live and work in. We aim to look after the health and safety of our people and minimize the environmental impact of our business around the world.Corporate Social Responsibility Corporate Social Responsibility (CSR) is at the heart of our success At Cadbury India we have always believed that good values and good business go hand in hand. It's part of our heritage and the way we do things today. This dam not only acts as a major ground water replenishing source for the bore wells in the factories and surrounding community. health and safety management. CSR is about growing our business responsibly. For over two decades. but is also a stopover location for some of the migratory birds! Pioneering cocoa cultivation in India Since 1974 Cadbury has pioneered the development of cocoa cultivation in India.

It will reduce annual carbon dioxide (a major greenhouse gas) emissions by ten tonnes. Akshaya Patra As one of the world‘s largest food company. . In India. and 300 sunny days a year.Bangalore factory: the sun shines at night… Acknowledged as 'Preserver of Environment' Sunshine now lights the pathways on streets outside our Bangalore factory at night. For our employees. Our communities are no different. and our biggest effort in that direction. Growing Community Value. Cadbury India is committed to growing community value around the world. our involvement with Akshaya Patra – a non-profit organization that provides nutritious mid-day meals to over 12 Lakh school children every day. inspired the factory to install 28 solar powered streetlights. the Karnataka State Pollution Control Board has honoured the Bangalore factory with the Parisara Premi (Preserver of the Environment) Award for the second year in a row. Everything needs a little nurturing to help it to grow. In appreciation of our commitment to implement environment friendly initiatives. is our flagship program. playing a part in the effort to reduce global warming. Rising energy costs. One in six people worldwide – more than 1 billion people don‘t have enough food to eat. we believe that we are in a unique position to fight hunger and malnutrition. this is about making a difference in the community.

Each colleague‘s involvement was therefore a very meaningful and long-term difference to the life of a child. and feel a sense of unity with the nation they call home. The SARVAM program is holistic and addresses every aspect of village life including education. economic development.000 students over the course of the week.A Holistic Approach SARVAM is founded on the belief that an improvement in quality of life is sustainable only when people are empowered to help themselves. With the combined effort of the DDW and Mumbai Marathon. Impact: An Integrated Program . in close to 20 locations across India. we pledged to support mid-day meals for an underprivileged child for an entire academic year. SARVAM In response to the 2004 Asian Tsunami crisis.what we know as integral development. Over 500 colleagues. This has resulted in the major development of village infrastructure and in positive shift in the general mindset. . and it is hoped that the two villages will ultimately become an inspirational example for all of India. healthy and nutritious food to over 10. Additionally. over 200 colleagues ran for Akshaya Patra. organic farming and water harvesting. For each colleague who volunteered during the week.Our Involvement: Our relationship with Akshaya Patra began with the Delicious Difference Week (DDW) 2010. We have been working in partnership with the local government and local charity. Cadbury committed funds and resources to the Sri Aurobindo Rural Village Action Movement (SARVAM) community project to redevelop two villages in the coastal regions of Pondicherry. the development of their village. and when they have experienced changes in their personal lifestyles. joined hands with Akshaya Patra to cook and distribute hot. as part of our Mumbai Marathon participation in 2011. India: Poothurai and Perambai in the Villupurum District of Tamil Nadu. vocational training. we have made a positive difference in the lives of over 2000 children. the Sri Aurobindo Society. health. attitudes and values of the villagers.

spreading cheer in the festival season. colleagues played Santa Cause. we spent a day with the children of Mamta Foundation . During Diwali. multiple opportunities for employee volunteering were created. A national wish-fulfilment event inspired many to be part of the initiative. fulfilling the wishes of 50 HIV positive children of St. In 2010. Cadbury tied-up with Make-A-Wish to support the wishes of children suffering from life-threatening diseases in the age group of 3-18 yrs. Cadbury has pledged to fulfill the heart-felt wishes of children.an orphanage in Pune city that takes care of abandoned HIV+ children. Catherine‘s Home. Impact: From October 2009 to December to 2010. The partnership was an effort to spread Mithaas (sweetness) in the community.Make-A-Wish During Diwali (the festival of lights) 2009. As part of the partnership. To make the experience more involving and intimate for our colleagues. colleagues visited 8 hospitals across Mumbai identifying the wishes of children. close to 500 wishes have been fulfilled. During Christmas. .

Unable to keep up with the speed of development. 50 children of migrant workers living have daily access to non-formal education. to help improve health and education. lack of health and educational facilities. Baddi is getting industrialized at a fast pace. In the area of education.Non-formal school set up by Cadbury for children of migrant workers in Baddi Project: Sahyog . The project is helping support integrated child education and health care initiatives in Baddi. The problems have been further aggravated due to the increased pressure on land and water resources as a result of migrant labour recruited by the industries. Partnering with Ruchi. sanitation and health and hygiene.Sahyog. Against this background. Himachal Pradesh Cadbury partnered with CAF (Charities Aid Foundation) to identify a local NGO – Ruchi. Cadbury India started work in the village of Sandholi. The project aims at touching the lives of 400 families at Sandholi village by supporting three thematic areas of education. Impact: Cadbury has set up a non-formal school near Baddi factory as part of our commitment to create prosperous. Baddi is an industrial town in the southwestern Solan district of Himachal Pradesh. Issues include environmental degradation. the project is focusing on delivery of services from the out-of-school children belonging to disadvantaged groups to ensure that they enroll and stay in school. With this holistic approach we are hoping to achieve better standards of health and living. As a recently declared SEZ. some aspects of healthy living have taken a beating. inclusive and healthy communities. Cadbury India decided to invest in the health and education of the children and families in the area.Improving community health through education and primary health care in Baddi. sanitation. .

planting trees and installing swing-sets in the play area. cleaning and developing the gardens in the school premises. A team of 16 sales colleagues spent a day in the school and truly made a difference! Cadbury spreads smiles at Vatsalya . This included re-painting the building.Cadbury in tie-up with Bharti-Walmart to support education needs of underprivileged children In an effort to make a small difference to the communities in which we operate we recently tiedup with Bharti-Wal-Mart to support the infrastructure of a government school for underprivileged children in Gurgaon. As part this initiative. we have provided safe and clean facilities to create an environment conducive to learning for the 80 odd children enrolled in the school.

This intervention has helped the poor and needy who are in urgent need of specialized healthcare. Security and Love near our Malanpur factory (MP). Education. an NGO working with underprivileged street children in Mumbai. we launched the Community Initiative Programme under the banner: Nutrition. we have supported the construction of a neo-natal hospital ward at Thane`s municipal hospital.Cadbury India has partnered with Vatsalya Foundation. encourage them to study or just simply be their Friend. Cadbury India supports the building of a Neo-natal ward In an effort to provide a health start to the newborn infants of the local community in the Thane district. Gurikha Project Smiling girls of Gurikha school (built by Cadbury India) In 1999. Vatsalya's motto is to give the child a supportive environment to live and study in and gain skills so that they become contributing members of society. stationery uniforms etc. The other aspect of the partnership is the "Be My Friend" Volunteering programme. We support the educational needs of 100 street children by proving them with their school fees and also other requirements like books. The ward gives specialized and intensive care for premature and critically ill newborns. We will also sponsor educational camps for these children. . Under this initiative colleagues are encouraged to spend time with these children.

vet services for milk producing animals and fruit trees for each household to plant during the monsoons. As a result. Smart girls from Cadbury aided coaching class Community Lady Worker counselling a self help group on income generation. The consultation and a bit of lateral thinking led to some real social improvements: fresh drinking water from a new village pump. In 2005. Village Development Committee structured by Cadbury in session.Gurikha Project has enlightened her to a new life of hope and some prosperity. a doctor's clinic. we focused on healthcare and education in the nearby village of Gurikha. Special focus was given to the rights and contribution of girls and to the counteraction of female infanticide through a variety of initiatives. They also helped increase attendance in school. . A nursery school was started and key improvements were made in the primary school. the education programme supported the Indian Government's Year of Women Empowerment.

Play school for children below 5 years of age established by Cadbury.Cadbury India Non-Executive Directors Harsh Mariwala Radhakrishnan B. Women Empowerment activities will help rescue her burden Our Team Chairman C Y Pal Chairman .Non Executive Managing Director Anand Kripalu President. Managing Director . Menon Suresh Talwar . South Asia & Indo China.

R & D Chandramouli Venkatesan (Mouli) Director.Gum & Candy Frans Rydén Director. Finance . Powdered Beverages .Executive Directors Atul Bhatia Director. Snacking & Strategy Jaiboy Phillips Director. Operations Narayan Sundararaman Director.

Rajesh Ramanathan Director. in the Strategic Thinking and Insights Category. . Human Resources Sunil Taldar Director. Sales & International Business Sree Patel Chief Counsel Awards Cadbury wins Gold at the Asian Marketing Effectiveness Awards 2011 Cadbury won the Gold medallion for the Cadbury Dairy Milk‘s Shubh Aarambh campaign.

Cadbury ranked among the Best Companies to Work For 2011 Cadbury India was ranked 6th in the Best Companies to Work For survey within the FMCG.Cadbury wins 8 Creative Abby Awards at the Goa Fest 2011 8 Creative Abby awards between Cadbury Dairy Milk ―Shubh Aarambh‖ & Celebrations ―Diwali‖ campaign. Durables sector conducted by Business Today magazine. . Grand Prix for Cadbury Dairy Milk ―Shubh Aarambh‖. Cadbury ranked among India’s Most Respected Companies 2011 Cadbury India was ranked 3rd in the Most Respected Companies in the FMCG sector survey conducted by Business World magazine. Make-A-Wish Corporate Partner Award 2011 Cadbury India received the Make-A-Wish Corporate Partner Award from Make-A-Wish foundation (US).

instituted by the Ad Club of Bombay. . for the second year in a row. awarded by CRISIL – the country‘s leading credit rating agency. We were presented with a Silver award each. Cadbury’s manufacturing wins Silver IMEA Award 2010 Cadbury‘s Bangalore manufacturing facility won a Silver Award at the prestigious ET ‗India Manufacturing Excellence Award‘ (IMEA) held in partnership with Frost & Sullivan. Cadbury wins Effies Award 2010 Team Cadbury laid claim to two awards at the Effies 2010.Cadbury retains AAA rating awarded by CRISIL 2010 Cadbury India retains its AAA rating. for our CDM and Celebrations Marketing campaigns of 2009. Industry Awards and Recognitions in India 2009 Cadbury India gets AAA Rating by CRISIL (A S&P company).

which measured the degree of satisfaction of employees with their place of work and picked out the best working environments. .GOLD award for the "Best Insights and Strategic Thinking" and SILVER award for the 'Most Effective Use of Advertising'.Economic Times (the most subscribed financial daily in the country). and were among the top 25 in 2004 and 2005. This study. We were ranked 10th in 2003. has a presence in 30 countries and is the oldest. Bournvita recognized by Reader’s Digest ‘Most Trusted Brand 2009 Bournvita voted Reader’s Digest ‘Most Trusted Brand 2009’ in the Vitamin Health Supplement category in India. Asian Marketing Effectiveness Awards 08 Asian Marketing Effectiveness Awards 2008 for Bournvita Folk/Fusion campaign . This is the fourth time we have featured amongst the Great Places to Work in India . The Asian Marketing Effectiveness Awards are the region's most prestigious awards that celebrate resourceful Asian marketing. in its fifth year in India . They are designed to set the standard for effective marketing within the region.Cadbury recognized among Best Marketer in India 2009 Cadbury India recognized as the 11th best Marketer in the country by the Brand Equity Marketers Survey . Cadbury India ranked 7th Great Place to Work in India No. and aim to uncover the campaigns that show results through innovative spirit and combining creativity with effectiveness to build world class brands. by the Great Place to Work Institute. 1 FMCG company in India in 2008. most comprehensive and respected workplace study worldwide. 1 FMCG Company Cadbury India has been ranked as the 7th Great Place to Work and the No. Over two hundred companies throughout India participated in the survey.

Bournvita won the Emmvie Gold for the Best Media Innovation . This year Cadbury also sponsored the new 'Young ABBY' Award. held in March.TV. . Miss Palampur. The Ulta Perk campaign won four Silver Awards in total and the Cadbury Dairy Milk Campaign. for the entry Physical symbol of Confidence. The prestigious ABBY awards. Cadbury won the Emmvie Gold for the Best Media Innovation . recognise creative excellence in the Indian Advertising Industry. This award is based on the ranks received in top 25 list of the Great Place to Work India studies conducted in the last four years. ABBY Award wins for India. for brand Bournvita. also won a Silver Award.TV. Business World along with Grow Talent has been carrying out the 'Great Place to Work' survey for the past 4 years.Great Place to Work 2007 'Cadbury India' has been awarded the "Bronze Award for Excellence in People Management" in the 'Great Place to Work 2007' survey conducted by Grow Talent Company Limited and Businessworld. The award recognizes Cadbury India as a national leader in the area of Human Resource Management.

Ranked among India's most respected companies Cadbury India has been ranked 5th in the FMCG sector. . Cadbury India roars at Cannes Cadbury India received a bronze award at the Cannes Lions International Advertising Festival for partnering with a mobile phone operator in 2005 to provide exam results via SMS to school children. For the second time running. Cadbury wins the Effies 2006 Pappu does it again! At the recent Effie 2006 awards organized by The Advertising Club of Mumbai. in a survey on India's most respected companies by sector conducted by Business World magazine in 2007. our 'Pappu Pass Ho Gaya' advertising campaign bagged two more awards .Gold in the Consumer Products category and Silver in the Integrated advertising campaign category.Cadbury Dairy Milk & Bournvita crowned as Consumer Superbrands Cadbury Dairy Milk & Bournvita have done it again. Cadbury Dairy Milk & Bournvita have been declared a `Consumer Superbrand' for 2006-7 by Superbrands India. Cadbury.

Health and Safety. Superbrands Cadbury Dairy Milk and Bournvita have achieved the distinction of a 'Superbrand' as awarded by the Superbrands India Council. National Safety Council (NSC) was set up by the Ministry of Labour. Incidentally.Karnataka chapter. Reader's Digest Award recognizes Bournvita Bournvita won the 'Reader's Digest Trusted Brands' Gold Award for the vitamin health supplement category in Indian in 2006. . Government of India in 1966. 2004 and 2005 too. Cadbury was in the Top 25 in 2003. as an autonomous body to generate. The merit was based on 7000 responses from questionnaires and telephone interviews across Asia. Suraksha Puraskar Award – 2005 Cadbury India's Bangalore factory has received the "Suraksha Puraskar" safety award from the National Safety Council .Cadbury India is a Great Place to Work The 'Great Place to Work' Institute study listed Cadbury India as a Great Place to work in 2005 for the third time in a row. develop and sustain a voluntary movement on Environment.

Cadbury 5 Star Chocolate lovers for a quarter of a century have indulged their taste buds with a Cadbury 5 Star. Cadbury Dairy Milk Desserts was launched. . Did You Know: Cadbury Dairy Milk emerged as the No.. Crackle and Roast Almond. Cadbury Dairy Milk has exciting products on offer . During the 1st World War.Cadbury Dairy Milk Wowie. chocolate with Disney characters embossed in it. Over 2. The variants Fruit & Nut. and Cadbury Dairy Milk 2 in 1. 1 most trusted brand in Mumbai for the 2005 edition of Brand Equity's Most Trusted Brands survey. U. A leading knight in the Cadbury portfolio and the second largest after Cadbury Dairy Milk with a market share of 14%. specifically to cater to the urge for 'something sweet' after meals. Giving consumers an exciting reason to keep coming back into the fun filled world of Cadbury. Recently. Cadbury Dairy Milk supported the war effort. a delightful combination of milk chocolate and white chocolate.K.000 male employees joined the armed forces and Cadbury sent books. The pure taste of Cadbury Dairy Milk is the taste most Indians crave for when they think of Cadbury Dairy Milk. but the journey with chocolate lovers in India began in 1948. combine the classic taste of Cadbury Dairy Milk with a variety of ingredients and are very popular amongst teens & adults. warm clothes and chocolates to the front. Cadbury 5 Star moves from strength to strength every year by increasing its user base.Brands Cadbury Dairy Milk The story of Cadbury Dairy Milk started way back in 1905 at Bournville.

2/- . a long line. With its light chocolate and wafer construct. Cadbury 5 Star was a way of professing undying love for the significant other. Cadbury 5 Star Crunchy was launched. This different and delightfully tasty chocolate is well poised to rule the market as an extremely successful brand. With a catchy jingle and tongue in cheek advertising.Launched in 1969 as a bar of chocolate that was hard outside with soft caramel nougat inside. Cadbury Perk in 1996. In fact. Cadbury Perk targeted the casual snacking space that was dominated primarily by chips & wafers. Cadbury Perk A pretty teenager. this 'anytime. More recently. Cadbury 5 Star & Cadbury 5 Star Crunchy now aim to continue the upward trend. With the rise of more value-for-money brands in the wafer chocolate segment. this was one property that both.Perk XL and XXL. and hunger! Rings a bell? That was how Cadbury launched its new offering. to give consumers another reason to come into the Cadbury 5 Star fold. One of the key properties that Cadbury 5 Star was associated with was its classic Gold colour. Cadbury Perk unveiled two new offerings . Cadbury 5 Star has re-invented itself over the years to keep satisfying the consumers taste for a high quality & different chocolate eating experience. anywhere' snack zoomed right into the hearts of teenagers. The same delicious Cadbury 5 Star was now available with a dash of rice crispies. the brand and the consumer stuck to as a valuable association. The temptation to have more of Cadbury Perk was made even greater with the launch of Cadbury Perk Minis in 2003 for just Rs. Did you know: Cadbury 5 Star played an adept cupid for young couples in love in the 70's. And through the passage of time.

Dussera puja. It is also a major success as a corporate gifting brand. Rakhi. . Did you know: The "Rishte Pakne do" jingle was penned by noted writer Gulzar. Gayatri Joshi and Amrita Rao. England in the 1960s. Our Journey: In India. Cadbury Celebrations is available in several assortments: An assortment of chocolates like 5 Star. nut butterscotch and caramels. Cadbury Celebrations has become a popular brand on occasions such as Diwali. The firm then became part of Cadbury in 1971 making Cadbury Éclairs the second largest brand in the company. The communication is based on the emotional route and the tag line says "rishte pakne do" which fits with the brand purpose of strengthening your relationships with something sweet. were all Perk models before they made it big on cinema screens. Cadbury Dairy Milk Éclairs has been the most preferred brand in the Éclairs category for years and has always been a favorite with consumers. The experience of eating a Cadbury Dairy Milk Éclairs is truly unique because of its creamy caramel exterior and rich Cadbury Dairy Milk chocolate at the center. Almond magic. Dairy Milk and Nutties and rich dry fruits enrobed in Cadbury dairy milk chocolate in 5 variants. Perk. Cadbury Dairy Milk Éclairs Éclairs was first discovered by a local confectionery firm in London.Did you know: Cadbury Perk advertising has been a launch pad for Bollywood stars . Raageshwari.Preity Zinta. Gems. raisin magic. The super premium Celebrations Rich Dry Fruit Collection which is a festive offering is an exotic range of chocolate covered dry fruits and nuts in various flavours and the premium dark chocolate range which is exotic dark chocolate in luscious flavours. Cadbury Celebrations Cadbury Celebrations was aimed at replacing traditional gifting options like Mithai and dryfruits during festive seasons. cashew magic.

Orange and Blue. is also available in a Re. Pink. These tasty. Cadbury Bournvita Cadbury was incorporated in India on July 19th. Yellow. . 1948 as a private limited company under the name of Cadbury-Fry (India). Cadbury Gems Cadbury Gems occupies a very special place in the hearts of kids. Do you know? The colourful world of Cadbury Gems has six colours – Red. Did you know:  A sign in front of our Nigeria factory describes Choclairs as "the sweet with heart on the inside. It is among the oldest brands in the Malt Based Food / Malt Food category with a rich heritage and has always been known to provide the best nutrition to aid growth and all round development. colourful. chocolate buttons have become an integral part of the lives of both children and adults. Cadbury Bournvita was launched during the same year. available in a Pouch and a Carton. size. Gems. colours and format instantly set it apart. Green.Éclairs advertising over the years has talked about the mesmerizing taste of Éclairs because of the Cadbury Dairy Milk chocolate it contains at its center. 1 pouch. Its unique shape. present and past.

and the first national television campaign was aired in the US & the results were a resounding success. the sweet was put on exhibition in New York.UAE. people consumed 100. the contest currently has been running for over 10 years on satellite television. In 2002. Halls accounts for more than 50% of international cough drop sales. Qatar. the Hall brothers invented its Mentho-Lyptus formula. and today the contest directly reaches more than 11. Halls produced the largest sweet in the world in 1964. Weighing 76kilos. Warner Lambert began selling Halls under the Adams family.000 students. Warner-Lambert recognized the potential of the product and acquired Halls in 1964. Bahrain. In 1971. Starting out as a contest held in cities. which started airing on April 12th 1972. Did You Know:     Halls is marketed in 24 different countries around the world & is offered in over 26 flavours. In 1930‘s. in 4000 schools across 66 cities and 7 countries . Kuwait.25. It has over 500 episodes to its credit. Nepal and India. The cough drops were introduced into the US during the mid-1950s.000 tons of Halls! . using a combination of menthol and eucalyptus. Halls Halls accounts for 50% of international cough drop sales and is the leading sugar confectionery brand in the world.Did you know:   In the 1980 Moscow Olympics. and then on radio. and began producing cough drops. Cadbury Bournvita was the official health drink for the Indian team The Cadbury Bournvita Quiz Contest. is India's longest running national school quiz contest. Oman.

The first Oreo biscuit was sold in 1912. It‘s no wonder then. There is a Bubbaloo for everyone. Cadbury‘s bubble baby. Oreo is sold in over a 100 countries and is the best-selling biscuit of the 21st Century. come together over this tasty snack. with women twisting them open more often than men. 50% of Oreo biscuit eaters twist their biscuit apart before eating it. Approximately 25 billion Oreos are eaten per year. 1 biscuit. If all the Oreo biscuits ever made were placed side-by-side. (That‘s about 70 million per day. is synonymous with flavored fun in bubble gums! Bubbaloo stands out because of its unique flavored liquid filling. the pile would reach to the moon and back more than five times. Each year more than 7. Children across the world teach their parents the fun way to eat Oreo – twisting the biscuit open. that families the world over. Oreo Facts There‘s a lot of exciting stuff about Oreo you may not know yet. the definition of bubble gum underwent a juicy change! Bubbaloo with Bubba the cat as the brand mascot and the tagline. licking the cream. With its launch in the Indian market in 2007.          The design on every Oreo biscuit consists of 12 flowers. and that is why bubble gum fans will continue loving it for years to come! . Juicy Masti (fun). licks and dunks their Oreos.724. Paired with a glass of milk. The creme filling used in Oreo biscuits in one year could ice all the wedding cakes served in the United States for two years! That's 4. Because everybody twists. and then dunking the biscuit in milk. That original formula was so perfect that it has hardly been modified since.Biscuit The delicious combination of dark chocolate biscuit and vanilla cream was first introduced to the world in 1912. it is the perfect snack. they would encircle the earth 381 times at the equator. 12 dots and 12 dashes per side. making it the world‘s no. took its first steps in the international confectionery market in the year 1984. designed to keep your fingers from getting wet when you dunk your Oreo Biscuit into the glass of milk. or 800 per second!) Bubbaloo Bubbaloo. Here‘s a list of them to surprise your friends with.000 three-tier wedding cakes. somebody actually invented a Biscuit Dunker.5 billion Oreo Biscuits are eaten. If every Oreo Biscuit ever made were stacked on top of each other.

California. The record for the largest bubblegum bubble ever blown is 58. The bubble was blown by Susan Montgomery Williams of Fresno. Annual Report The Directors are pleased to present the 62nd Annual Report together with the Audited Accounts of the Company for the year ended December 31. Financial Highlights The table below gives the financial highlights of the Company for the financial year 2009 as compared to previous financial year. USA at the ABC-TV studios in New York City. 2009 Rs. Depreciation & Tax Interest Depreciation Profit Before Tax and Exceptional Items Provision for Taxation .Did you Know ?    Bubbaloo was first launched in 1984.4cm. 2009. Lacs 158860 2506 . Bubbaloo is sold in 25 countries and is particularly popular in Latin America.Current Tax . Lacs Sales Other Income 194705 161366 Profit before Interest.Deferred Tax Profit after Tax and before exceptional items Exceptional items and tax 23436 (3933) (651) 18852 20189 (3855) 244 16578 27992 (172) (4383) 24361 (520) (3652) 193438 1267 2008 Rs. in 1994. 1.

Basic & diluted in Rupees 59.adjustments of earlier years Net Profit (after tax adjustments of earlier years) Balance in P & L A/c brought forward Adjustments made in accordance with the transitional provisions of accounting Standard 15 on Employee Benefits Balance available for distribution Utilized for buy back of Shares Proposed Dividend (including Dividend Tax) Transfer to General Reserve Balance in P & LA/c carried forward 11 18863 38992 16578 34313 57854 50892 11385 727 1420 44322 9897 753 1250 38992 50.72 .62 Earnings per share .

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