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EXPERI ENCE, PASSI ON,
AND PROVEN RESULTS
From the fully customizable to those that are “ready to play”, SCA Gaming
will provide you with affordable, relevant and contemporary gaming
promotions that will thrill your players and increase your bottom line. We
have promotion ideas to bring in crowds and revenue the whole year!
THl SOlUTlON TO YOUl
C^SlNO \^lKlTlNG NlllS
• Is the world’s leader in risk-free mega jackpots for gaming operators.
• Has worked with well over 300 casinos around the world on over
3,000 gaming promotions.
• Has paid more than
70 million in cash & prizes.
• Has covered the promotional risk on over
850 million for casino promotions.
• Has over 90 years combined experience in the gaming industry.
• Will diligently work to study your target audience and create the games,
contests and promotions that will generate the results you want.
THE BEST PART?
You don’t have to worry about overspending your marketing or
promotional budget - SCA ﬁxes the cost of your promotion. When
there’s a winner, SCA gives you the money to award the prize!
Compelling direct mail offers are a time-honored
tradition in casino marketing. Let SCA help
incentivize your players with a results-driven
customized direct mail promotion. That’s the
approach we took when we created a
customized direct marketing promotion for
Harrah’s New Orleans. The response generated
was overwhelming - a 500% increase in
midweek trafﬁc - typically a slow period for
casinos! SCA can do the same for you.
THE DI RECT
“We expected to bring in 800 players, but thanks to SCA, we brought
in over 4,400! This was an effective way to bring in our members on
– Harrah’s New Orleans Casino, Louisiana
ELI MI NATE THE
MI DWEEK BLUES.
Bring those weekend crowds back
during the week! SCA Gaming offers easy to
implement promotions that create
excitement on your casino ﬂoor and bring your
players in when you need them.
From portable game boards and prize wheels
to fully functioning kiosks that generate prizes
based on casino play, our ﬂoor promotions can
be as large as you might want or as fast and
easy as a simple swipe of a player’s club card.
All of them are designed to get your players
back in action quickly.
“The chance to win a million dollars really brought people in. Spin
A Million packed the house every Tuesday. We also saw more
players signing up for our Chumash card and using it every day to
increase their chances at the cash prizes.”
- Chumash Casino and Resort, California
Generate more trafﬁc and coin-in while building
your player database with SCA’s Prize Kiosks™.
Prize Kiosks and their “prize platform
technology” are multifunctional, customizable
and provide invaluable reporting. These
ready-to-play promotions are designed to award
instant win cash and prizes from $10,000 up to
$1 million or more. Choose from our turnkey
games – Swipe-2-Win™, Scan-2-Win™, Poker
Games, and Email Yourself a Million™ - or create
your own custom game.
Complete with ﬂash animation and sound, our
Prize Kiosks are fast, easy to use and provide
immediate gratiﬁcation for your players, getting
them back in action on your casino ﬂoor quickly.
I NFORMATI ON
I S POWER…
• Interface into your casino’s player
tracking systems and POS systems
• Comp redemption
• Printed receipts and coupons after
• Award tiered prizes based on your
player’s casino play
“It was off the charts. We had two kiosks offering our players
a chance to win $777,777. It was a 4-day promotion beginning
July 4th. Four is a big number for us because the casino
reported its 4th largest day ever during the promotion. We had
11,442 plays in 4 days with 5,997 unique players.”
- Chukchansi Gold Resort and Casino, California
Scratch Cards not only promote your brand,
but give you the ability to offer your players a
chance at becoming an instant millionaire. Fully
customizable to include your casino brand and
promotion theme, they can be used to collect
entries for a ﬂoor promotion or as a stand-alone
game piece to drive player acquisition and
SCA can provide the traditional Scratch Card or
an online version which will serve to draw
attention to your Web site. Simple and
affordable, Scratch Cards ﬁt easily into any
marketing plan or budget.
YOU WI N.
“We chose the Scratch Magic promotion because we thought it
would be a good draw. We liked the large $100,000 prize and not
having to print the cards ourselves. Our customers loved this
promotion, and we look forward to working with SCA on our next
- Pechanga Resort and Casino, California
SlOTS c T^bll G^\lS
Casinos everywhere have used our slot and
table game promotions to increase revenue and
drive acquisition and retention successfully.
Our exclusive series of table game promotions
generate increased table game revenue every
time they are used. We have developed table
game promotions to help you bring players to
your casino during targeted dates. Steal players
away from the competition and ﬁll your tables
with qualiﬁed players at your next blackjack or
dice tournament by offering them a
life-changing prize of $1 Million or more.
SCA Gaming offers
promotions, slot ﬂoor
directly to your player
at the machine and
tiered kiosk promotions
with interfaces to your
player tracking system.
You can easily improve
your player acquisition
and retention numbers
as well as substantially
increase your slot
MegaSlot, Spin A
Million or many of our
other proven slot
promotions that work.
“We are very pleased with the Million Dollar Slot Tournament results.
The response rate was over 33% higher than any other tournament.
SCA was great to work with and we will be doing this event again!”
- Mandalay Bay Hotel and Casino, Nevada
Nothing promotes player loyalty better than an
exciting, ﬂawlessly executed Special Event. And no one
can create and facilitate a fully customizable Special
Event better than SCA. Meticulous in our attention to
detail, our staff will tailor events to meet your needs and
Our high impact Special Event promotions are designed
to provide a true entertainment experience for your
players that is sure to bring them back again and again.
Higher revenues, increased response rates and
satisﬁed players. A winning combination.
DRI VE RESPONSE
RATES AND I NCREASE
I NCREMENTAL GAMI NG
“We received three times the responses that we expected to our
Superbowl promotion. It is not the ﬁrst time I’ve used SCA and it
won’t be the last.”
– Jackson Rancheria Casino and Hotel, California
THE PEOPLE OF SCA
ROBERT D HAMMAN
FOUNDER AND CEO, SCA PROMOTIONS
SCA Promotions, the world’s leading provider of promotional risk coverage,
was founded in 1986 by eleven-time world bridge champion Bob Hamman.
Hamman is behind many of the million-dollar challenges seen during halftime
at nationally-televised sporting events, as well as online sweepstakes and
on-pack consumer product promotions. No promotion is too unique for Bob
Hamman and SCA. He has planted a $500,000 prize ticket in a Hershey’s bar,
guaranteed the performance bonuses of professional golfers and race car
drivers, and covered prizes for quick service restaurant instant win games,
radio and television contests, and even music download programs.
ROBERT M BRIAN
VICE PRESIDENT, SCA GAMING
Under Brian’s leadership, SCA has helped more than 300 casinos since 1996
run high-impact promotions that attract, entertain and reward their players with
chances at life-changing prizes. SCA has worked with gaming companies and
tribal nations in North, Central and South America, Australia, Moscow, China,
and the United Kingdom, including Boyd Gaming, Foxwoods Resort Casino,
Harrah’s, IGT, Mandalay Resort Group, MGM Mirage, Pechanga Resort and
Casino, Station Casinos and Trump Casino.
Brian is a frequent speaker, moderator and panelist at gaming conferences
such as Bingo World, Global Gaming Expo and World Gaming Congress.
When not ﬁnding new ways to aid casino’s marketing efforts, Brian enjoys
traveling and spending time with his nephews.
As account executive for SCA Gaming, Autumn Gregg oversees the accounts
of numerous tribal and non-tribal casinos and manages relationships with
dozens of gaming vendors. She also specializes in the Latin America game
show market and high-stakes bingo promotions. Autumn, whose competitive
drive landed her spots on her college tennis and volleyball teams, joined SCA
as an account coordinator in 2000 shortly after graduating with a B.A. in
Business from Southeastern Oklahoma University. She quickly moved up the
ranks to her current position.
Autumn lives by a quote written in her father’s high school year book: “Keep
your head and your heart in the right direction and you’ll never have to worry
about your feet.” Along with helping her clients to grow their businesses
through innovative promotions, Autumn enjoys traveling to new places,
spending quality time with her family and friends and creating the occasional
masterpiece in the kitchen.
As top sales producer for SCA Gaming, Kirk Hadsell has been instrumental in
establishing the company as an innovative leader in high-impact casino
Kirk, a frequent industry speaker who operates on a “stay positive, remain
calm and be grateful” mentality, has an extensive background in sales. Prior to
joining SCA in 1997, he served as a sales rep for both Reebok Athletic
Footwear and Nike Golf.
When Kirk isn’t busy helping casinos achieve success by attracting,
entertaining and rewarding players, he can be found on the golf course,
pursuing his goal to shoot 69 or better. Kirk is also passionate about duck
hunting and Labrador Retrievers. He holds a B.A. in Marketing from the
University of Texas, Austin.
Mandy Pruitt, an account coordinator for SCA Gaming, is responsible for client
relations. She handles day-to-day account activities and works to ensure
promotions run smoothly for the clients she serves. Mandy, who worked for an
HR consulting ﬁrm before joining SCA, brings to her job a personal
commitment to deliver the best service possible. Notes Mandy, “I tend to
judge the quality of my life through the quality of my work, whether personal
or professional. I like to leave my mark of a `job well done’ on anything I’m
involved with.” When she’s not assisting clients with their promotional wants
and needs, Mandy can often be found horseback riding or spending time with
DIRECTOR OF GAMING PROMOTIONS
As Director of Gaming Promotions, Linda Gordon is charged with growing SCA
Gaming through a combination of marketing, consulting and IT efforts. A
powerhouse in the gaming industry, Linda served in various senior executive
positions during a 20-year career with Boyd Gaming. She also worked for the
Stardust Resort in Las Vegas, where she held positions as Director of IT and
Director of Special Events, Promotions and Tournaments. While working in Las
Vegas, Linda was honored as a nominee for Business Woman of the Year by
the Las Vegas Women’s Chamber of Commerce.
Amber Meakin spends her days managing game show and kiosk promotions –
ensuring seamless execution from start to ﬁnish. Unbeatable customer service
is her mantra and to assure this, she designs and implements procedures that
assist the management and ﬂow of promotions. Before joining SCA Gaming in
2005, Amber worked for a rooﬁng manufacturer, where she helped implement
new software for pricing and customer service. Amber, whose driving
philosophy is “Be the Best I Can Be”, is passionate about the Dallas
Mavericks, the Dallas Cowboys and the Texas Longhorns. She also enjoys
playing sports, remodeling her house and volunteering with youth.
DIRECTOR OF PLAYER PROMOTIONS
As Director of Player Promotions for SCA, Mike Germano is responsible for
helping to dream up new promotions, foster client relationships and drive sales
for SCA’s gaming division. Prior to joining SCA, Mike held several key
marketing positions at various gaming properties including Director of
Special Events and Director of Player Development. While serving in these
roles, Mike oversaw the opening of three different casino Player’s Clubs and
built a database of 400,000 players through numerous promotions and
marketing programs he implemented. Mike has also worked as a project
manager for both Aristocrat Technologies and Mikohn Gaming Corporation,
overseeing the installation of player tracking software and training key
executives at various gaming properties.
Lynn Connors spends her time at SCA maintaining and developing
relationships with casino executives. She works closely with them to create
promotions designed to attract and retain players while growing their revenues.
Lynn believes that whatever is worth doing is worth doing well, and strives to
be a good role model for her daughter and twin sons. When not attracting new
business, Lynn loves to relax with a good glass of wine and watch her favorite
team, the St. Louis Cardinals.
Front L-R: Mike Germano, Sheila Murphy Brian, Linda Gordon, Tanya Mathis, Autumn Gregg, Amy Kimble,
Lynn Connors, Amber Meakin. Back L-R: Bob Brian, Mandy Pruitt, Kirk Hadsell, Darrell Smith
The scope of SCA’s capabilities and
knowledge extend far beyond that of the
gaming industry. Since our inception in 1986,
we have grown to become the leading
resource and authority on high-impact ofﬂine
and online promotions throughout the world.
SCA has worked as the behind-the-scenes
JUST THE TI P OF THE I CEBERG. . .
partner to thousands of businesses, retailers,
agencies, and brands generating attention,
building trafﬁc, increasing market share and
SCA’s promotional risk coverage extracts
maximum value from every budget dollar and
eliminates all ﬁnancial risk. We have paid over
$150 millon in cash and prizes.
QUARTER 3 QUARTER 4
MegaSl ot Hal l oween Spoo- t akul ar Game Show
I ndependence Day Swi pe- 2- Wi n Basebal l Pl ayof f Predi ct i on Cont est
$1 Mi l l i on Sl ot Tour nament Spi n A Mi l l i on
I ’ l l Take t he Chance Game Show $500, 000 Poker Ki osk Game
Ki ckof f Payof f Swi pe- 2- Wi n Mat chi ng Car s f or Chr i st mas
Labor Day Spi n t o Wi n Ho Ho Ho Hol i day Dough Game Show
PROMOTI ON I DEA CALENDAR
QUARTER 1 QUARTER 2
JANUARY APRI L
$1 Mi l l i on Royal Fl ush Emai l Your sel f a Mi l l i on Dol l ar Tax Ref und
Bi g Game Ul t i mat e Foot bal l Par t y Spr i ng Scr at ch Of f
Swi pe- 2- Wi n a Second Honeymoon $250, 000 Bl ackj ack Tour nament
Mardi Gr as Money Bags Kent ucky Der by/ Tr i pl e Crown Predi ct i on
St . Pat r i ck’s Day Loot of t he I r i sh $1 Mi l l i on Hi gh Rol l er Gol f Shoot
Col l ege Pl ayof f Br acket Cont est Mi l l i on Dol l ar Deal
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