You are on page 1of 2

Banduras Modelling Theory Banduras theory stated that, the basic form of human behaviour is learning through the

observation. The people who have been observed are known as a model. A learning process based on the observation of the models behaviour is called modeling. There are four basic elements in the learning process which are attention, retention, reproduction and reinforcement. According to Bandura learning will occur only if an individual is giving attention. Attention is the concentration effort while the observation process taking place. There are a few factors that affect the attention such as observers skill, characteristic of the model, age, sex and relationship with the observer. Retention is the ability of the observer to sustain the behaviour observed in the memory. It is stated in the theory that by using language and imagination the actions of the behaviour can be sustained in memory. The ability in repeating the imitated behaviour is known as reproduction. The capability of the repetition is depends on the skill to memorize observed behaviour accurately as well as the physical and the psychomotor ability. The fourth element is reinforcement which is also known as motivation. Usually if there is a satisfaction such as positive reinforcement an individual will imitate the observed behaviour. There are many types of reinforcement which will help to motivate the occurrence of imitate behaviour such as praising, giving reward, smiling and clapping.

The main characteristic of Banduras Modelling Theory is the observation and imitation which is important for learning. By using language, idioms and proverbs an individual can learn a models behaviour. Besides, individual will able to master the skill that being imitate is there is a satisfaction. The learning process will cover the process of observation, thinking, memorizing and imitation. Usually the learning will be ended with positive reinforcement.