MBA Syllabus First year (First Semester

)
Paper Code 2101 2102 2103 2104 2105 2106 2107 2108 Notes: 1. Evaluation of the performance of candidates in the paper computer applications in Management (2106) will be done internally in the form of a workshop for 50% marks and for remaining 50% marks a practical/viva voce examination will one conducted by the Board of Examiners consisting of one Internal Faculty and one External Examiner. In the paper Business communication Skills (2107) candidates performance will be assessed Internally for 50% marks and in the workshop for the remaining 50% marks. Internal Assessment will be done on the basis of his/her presentation through video Film and the record shall be preserved on CDs. The assessment of the candidates in the workshop to be conducted in the manner s specified in the Ordinance. The duration of the end term examination shall be 3 hours. Title of Papers Management Concepts & Applications Managerial Economics Organizational Behavior Quantitative Analysis Accounting for Managers Computer Application in Management Business Communication Skills Business Environment External Marks 70 70 70 70 70
-

Internal Marks 30 30 30 30 30
50 50

Practical Marks / Work-shop

50 50

70

30

2.

3.

MBA Syllabus First year (First Semester)
MBA – 2101/50701: MANAGEMENT CONCEPTS AND APPLICATIONS
COURSE OBJECTIVE: The objectives of this course is to expose the students to basic concepts of management and to enable them to gain appreciation for emerging ideas, techniques, procedures and practices in the field of management. Unit – I Introduction: concept & nature of management; management competencies-communication, team work, planning and administrative, strategic and global competencies; evolution of management thoughts-traditional, behavioural, systems contingency and quality viewpoints. Unit – II Planning, decision making and organizing: nature & elements of planning, planning types and models, planning in learning organizations; strategic planning-an overview; decision making process, models of decision making, increasing participation in decision-making, decision-making creativity; basic issues in organizing – work specialization, chain of common delegation, decentralization, span of management, bases for departmentation. Unit – III Leading: recognition of human factor, motivation models/approaches, leadership styles/behaviours, personal characteristics of effective leaders, leadership development; leadership for learning organization.

Unit – IV Management control, managerial ethics and social responsibility: management control – concept and process, overview of control techniques, effective control system; managerial ethics, factors affecting ethical choices; ethical dilemma; social responsibility; evaluating corporate social performance; managing company ethics and social responsibility. Suggested Readings: 1. 2. 3. 4. 5. 6. 7. Note: 1. 2. One case study be discussed –per unit – in the class. Instruction for External Examiner: The question paper will have two sections. Section ‘A’ shall comprise 8 questions (2 questions from each unit). The students will be required to attempt four questions (one question from each unit). Section ‘B’ will contain one CASE STUDY which will be compulsory. All the five questions will carry equal marks. Robbins, S.P. and Decenzo, D.A. Fundamentals of Management, Pearson Education Asia, New Delhi. Hellregel, Management, Thomason Learning, Bombay. Koontz, Hand Wechrich, H. Management, Tata McGraw Hill inc. N.Y Stoner, Jetal, Management, Prentice Hall of India., New Delhi. Robbins & Coulter, Management, Prentice Hall of Hall of India. New Delhi. Satya Raju, Management- Text & cases, PHI, New Delhi. Richard L. Draft, Management, Thomson south-Western.

MBA – 2102/50702: MANAGERIAL ECONOMICS
COURSE OBJETIVES: The paper seeks to equip the students with the analytical tools of Economics and apply the same to rational managerial decision-making. It further seeks to develop economic way of thinking in dealing with practical business problems and challenges. Unit – I Nature & scope of managerial economics; nature of marginal analysis; alternative objectives of business firm; cardinal utility theory; indifference curve technique and the theory of consumer choice; consumer surplus; price, income an substitution effects; demand elasticity; demand estimation and forecasting; relationship between price elasticity and marginal revenue. Unit – II Law of variable proportions; laws of return; optimal input combination; output-cost relation; engineering cost curves; technological change and production decisions; revenue curves of a firm; duopoly analysis using reaction curves; price-output decisions under alternative market structures; shut-down points; Baumol’s sales maximization model, advertising and price-output decisions. Unit – III Collusive behaviour of firms; cartel behaviour; game theory and strategic behaviour; product differentiation and price discrimination; price-output decision in multi-plant and muti-product firms; managerial theories of the firm; general pricing strategies; special pricing techniques – limit pricing, peak load pricing and transfer pricing; dumping analysis; pricing of public utilities. Unit – IV Risk analysis; investment and capital replacement decisions; locational choice of a firm; measures of national income; business cycles; operative aspects of macroeconomic policies; inflation analysis; tariff analysis. Suggested Readings:

1. 2. 3. 4.
Note: 1.

Hirschey, Mark, Managerial Economics, Thomson Learning, Bangalore. Monroe, Kent B., Pricing-Making Profitable Decisions, MacGraw-Hill, New York. Keat, Paul B., and Philip K.Y. Young, Managerial Economics – Economic Tools for Today’s Decision Makers, Pearson Education Delhi. Salvatore, Dominick, Managerial Economics in a Global Economy, Thomson Learning.
One case study be discussed –per unit – in the class. Instruction for External Examiner: The question paper will have of two sections. Section ‘A’ shall comprise 8 questions (2 questions from each unit). The students will be required to attempt four questions (one question from each unit). Section ‘B’ will contain one CASE STUDY which will be compulsory. All the five questions will carry equal marks.

2.

MBA – 2103/50703: ORGANISATIONAL BEHAVIOUR
COURSE OBJECTIVES: This course aims to provide insights necessary to understand behavioural processes at individual, team and organizational level enable students to learn how to influence the human behaviour in organizations. Unit – I Foundation and background of OB, contemporary challenges-workforce diversity, cross – cultural dynamics, changing nature of managerial work, ethical issues at work, emotional intelligence in contemporary business. Unit – II making. Perception, Personality, Learning, Motivation – Concepts and applications, individual decision

Unit – III Understanding and managing group processes-interpersonal & group dynamics, Group cohesiveness, Group decision making Emotional Intelligence-concept and applications, Understanding work teams, power & politics, Empowerment, Conflict & Negotiation. Unit – IV Organizational processes and structure; Organizational structure & design, Work & job design; organizational learning; organizational culture; Organization change and development. Suggested Readings: 1. 2. 3. 4. 5. 6. 7. Nelson, Debra L and James C Quick, Organisaitonal Behaviour, Tomson learning. Pareek, Udai, Understanding Organisationl Behaviour, Oxford University Press, New Delhi. Robbins, S.P., Organization behavior, Prentice Hall of India, N. Delhi. Hellriegel, D & J.W. Slocam, Organizational Behavior, Thomson Learning. McSchane, Organization Behavior, TMH Luthans, Fred, Organizational Behavior, McGraw Hill, New York. New Storm Davis Organisation Behavior, THM, New Delhi.

Note: 1. One case study be discussed – per unit – in the class. Instruction for External Examiner: The question paper will have of two sections. Section ‘A’ shall comprise 8 questions (2 questions from each unit). The students will be required to attempt four questions (one question from each unit). Section ‘B’ will contain one CASE STUDY which will be compulsory. All the five questions will carry equal marks.

2.

Small samples. Unit – II Correlation analysis-meaning & types of correlation. An Introduction to Statistical Methods. 2. Bombay. Prentice Hall of India.S. Analysis Suggested Readings: 1.P. skew ness. J. 9. . 3. 5. Staics for Business. Anderson. time series and forecasting. Sultan Chand & Sons. The students will be required to attempt five questions (selecting at least one question from each unit).meaning and two lines of regression. R. Karl Person’s coefficient of correlation and spearman’s rank correlation. Note: Instruction for External Examiner: The examiner will set 8 questions (2 questions from each unit). Quantitative Techniques. Excel Books.measurement of tend and seasonal variations. Statistics for Business & Economics. 7. All the five questions will carry equal marks. Gupta S. 8. Hypothesis testing. Large samples. N. chi-square test. Poisson and Normal. basic concept and approaches. types of measures. McMillan India LTD. Unit – IV of variance. New Delhi. Quantitative Methods in Business. Vikas Publishing House. Thomson learning. relationship between correlation and regression co-efficient. 4. limitations and characteristics. Tests of significance. types and applications.P. Levin & Rubins. Unit – III Probability. addition. Business Statistics. Statistic for Business & Economics. Vijay – Business Statistical. Kothari C. Bhardwaj. Anderson.Delhi. Hooda R. theorem. Binomial. meaning and co-efficient of skewness. Unit – I Construction of frequency distributions and their analysis in the form of measures of central tendency and variations. multiplication and Bayes’.B. New Delhi.R. Delhi. Vikas publishing House. Business Statistics.MBA – 2104/50704: QUANTITATIVE ANALYSIS COURSE OBJETIVES: The objective of this paper is to acquaint the students with various statistical tools and techniques used to business decision making. Thomson learning. 7 Gupta M. Probability distribution-meaning. regression analysis. & Gupta. 6.P. Chandan. Times series analysis. 2000 Gupta C.. Sultan chand & Sons.S. Bombay. their relative merits.

Sundem & Stratton. 3. 4. Shree Mahavir Book Depot. classification of costs and cost sheet. and Recee J. importance and techniques. 2. A. an elementary knowledge of activity based costing. importance and scope. Hansen & Mowen. need. TMH. Vikas Publishing House.M. New Delhi. N.MBA – 2105/50705: ACCOUNTING FOR MANAGERS COURSE OBJECTIVES The objective of this course is to acquaint the students regarding various accounting concepts and its application in managerial decision making. Mittal. and Jain. Suggested Readings: 1. One case study be discussed – per unit – in the class. Delhi. objectives. ration analysis. Pearson Education. Cost Management. journal ledger. The students will be required to attempt four questions (one question from each unit).Y. Illinois. Homewood. Instruction for External Examiner: The question paper will have of two sections. New Delhi. cash flow analysis (AS . Importance and scope.K.. Management Accounting Principles. Preparation of final accounts with adjustments. standard costing and variance analysis (materials. essentials of budgeting. Management Accounting. Unit – IV Management accounting – concept. Management Accounting and Financial management. Section ‘A’ shall comprise 8 questions (2 questions from each unit).K. Accounting for Managers. Budgetary control-meaning.L. importance. Thomson Learning. 2. N. Singhal. H. Fund flow analysis. . 5. New Delhi.N. 6. Pandey. 7.P. Jain S. Advanced Cost Accounting. New Delhi. All the five questions will carry equal marks. different types of budgets. Unit – II Analysis and interpretation of financial statements – meaning. 8. Khan M.J. Anthony R. Section ‘B’ will contain one CASE STUDY which will be compulsory. and Ghosh Roy. accounting principles. need. Management Accounting. methods. Horngen. Unit – III Cost accounting –meaning. Note: 1. P. Irwin. techniques.3). S. depreciation (straight line and diminishing balance methodology). inventory valuation. trial balance. Introduction to Management Accounting. JB Publishers and Distributors. Unit – I Financial Accounting-concept. labour): Marginal costing and its application in managerial decision making. 1995. I. Kalyani Publishers Ludhiana.S. Richard D. and Narang K.

Internet Protocol Addresses. application of computer in Business. Thomson Learning Bombay. Vikas publishing House. characteristics. Internet Surfing. Pearson Education. Packet Transmission. classification. Analog & Digital Signals. Bombay. Ms Office. attribute. Unit – II Use of MS-Office: Basics of MS-Word. objectives. Lab: Operating Systems Commands. tables and graphs. New Delhi. Suggested Readings: 1. components. Computer Languages. Unit – I Computer organization: Introduction. Applications in documentation preparation and making reports. Tally (latest version). Long Distance communication. June Jamrich Parsons. 3. Leon & Leon Introduction to Computers.IV Introduction to database: Concept. schema. White. Bandwidth. Unit. Network Applications. . E-mail. preparation of questionnaires. Ms Excel. 2. Security. Internet Applications. Network Topology. storage devices. 4. Data Communications & Computers Network. WWW Pages & Browsing. subschema. Operating systems. Concepts. Computer networks and Internet. entity. capabilities characteristics & limitations. MS-Excel and MS-Power Point. and Ms PowerPoint. Ms Word. Thomson Learning. Computer Concepts 7th Edition. Advantage & limitations. presentations.MBA – 2106/50706: COMPUTER APPLICATION IN MANAGEMENT COURSE OBJETIBVES: Through this course it is intended to familiarize the students with the computer hardware and software applications for data/file management and exchange through net. Comer 4e. Unit – III Internet: Internetworking.

Kaul. Asha. Basic Managerial Skills for All. 3. Effective Business Communication. Communication skills for group discussion and interviews.H. memos. mechanics of writing. strategies of assertive behaviour. Asha. voice modulations. Chaturvedi. telex managers. gestures. smiles. handshakes. hand movements. P. New Delhi. noise. Pearson Education McGrath.. Unit – III Non verbal communication. prerequisites of effective presentation. Unit – IV Written communication. business manners of people of different cultures. types of listening. gazes. deterrents to listening process. PHI. format of presentation. PHI. Assertiveness – indicators of assertive behaviour. diary writing. barriers to communication. notices. styles of working. Business Communication.MBA – 2107/50707: BUSINESS COMMUNICATION SKILLS COURSE OBJECTIVE: To acquaint the students with fundamentals of communication. myths and realities of communication. . 2. circulars. agenda and minutes. facsimiles. business dining. business etiquettes. Kaul. written and non-verbal communication skills and to transform their communication abilities. help them honing oral. oral communication. electronic mail. style of letter arrangement. managing customer care. PHI. Suggested Readings: 1. Unit – I Purpose and process of communication. body sport for interviews. essentials of good listening. 4. paths of communication. New Delhi. Business Communication.. telephonic communication. New Delhi . types of letters. business correspondence-business letter format. development resume. report writing. and Mukesh Chaturvedi. Unit – II Presentation skills.D. listening process. E.

ICRIER. current inflationary position and its impact on business sector. 2. Oxford University Press. 2. assessing risk in business environment. Suggested Readings: 1. legislation for anti-competitive and unfair trade practices. Acharya. 3. macro and micro indicators. external influences on India’s business environment. Section ‘B’ will contain one CASE STUDY which will be compulsory. environment for the SME sector. . infrastructure development and policy. relative size and growth of public and private sectors. India’s Macroeconomic Management in the Nineties. India’s competitiveness in the world economy. Datt. balance of payments trends. New Delhi. fiscal environment. Shankar. trends in service sector growth. The students will be required to attempt four questions (one question from each unit). Unit – IV Globalization trends and challenges. and IMD Little. India’s Economic Reform and Development. I. New Delhi. Unit – I Nature & structure of business environment. Delhi. Ahluwalia. competitive environment. exchange rate movements and their impact. Note: 1. current state of growth and investment. Unit – II Design and strategy of economic reforms.MBA – 2108/50708: BUSINESS ENVIRONMENT COURSE OBJECTIVES: The objective of this course is to sensitize towards the overall business environment within which organization has to function and to provide insight to students of its implication for decision making in business organizations. Section ‘A’ shall comprise 8 questions (2 questions from each unit). banking reforms and challenges. consumer and investor protection. R. public sector reforms and performance. environment for foreign trade and investment.. intellectual property regime and the R&D environment. Deep and Deep.J. All the five questions will carry equal marks. . business opportunities in the rural sector. Unit – III Current industrialization trends and industrial policy. interest rate structure and present monetary policy. emerging sectors of Indian economy. One case study be discussed – per unit – in the class. Second Generation Economic Reforms in India. Instruction for External Examiner: The question paper will have of two sections. public-private partnership.

Immediately after the completion of the Second Semester. the students shall proceed for their Summer Vacation training (SVT) of 8 weeks duration. The Summer Vacation Training Reports prepared after the completion SVT shall be assessed in the third Semester as a compulsory paper. 2. The duration of the end term examination shall be 3 hours. The SVT will be submitted by the candidates in the manner as specified in the Ordinance. . 3.First year (Second Semester) Paper Code 2201 2202 2203 2204 2205 2206 2207 2208 Title of Papers Financial Management Marketing Management Human Resource Mgt Operations & Supply Chain Management Business Research Methods Computer Networks & Internet Operations Research International Business External Marks 70 70 70 70 50 50 70 70 Internal Marks 30 30 30 30 30 30 Practical Marks / Work-shop 50 50 Note: 1. The performance of the candidates will be evaluated in the paper of Business Research Methods (2205) externally for 50% marks and for the remaining 50% marks by way of presentations in the workshop arranged by the Faculty during the semester. At least five workshops will be conducted in the class by the Faculty.

time value of money. sources of long term finance. New Delhi. risk analysis (risk adjusted discount rate methods and certainly equivalent methods) cost of different sources of raising capital. David F. Pandey.II Investment decisions. I. NOI. Financial Management.. Financial management and Policy. R. Section ‘A’ shall comprise 8 questions (2 questions from each unit). 4. Unit.. Keown. Arthu J. . financial Management. estimation of working capital need. Unit. determinants of dividend models-Walter. Van Horn. 7. John D. capital structure theoriesNI.Y. Tata McGraw Hill. Bombay.I Financial management-scope finance functions and its organization. objectives of financial management. Suggested Readings: 1.M. Gordon & M. determinants.M. models. Prasanna. 3. J. Section ‘B’ will contain one CASE STUDY which will be compulsory. importance. Taxmans Publishing House. and Jain P. Khan M. James C.IVWorking Capital – meaning. New Delhi. Martin. Prentice Hall of India. William and Scott. Thomson Learning. Note: 1. Financial Management. 5.. One case study be discussed – per unit – in the class. difficulties. New Delhi. Unit. 2. Fundamentals of Financial Management. inventory & receivable. management of cash. The students will be required to attempt four questions (one question from each unit). Pearson Education. traditional and M-M theories. 6.Semester – IInd FINANCIAL MANAGEMENT Paper code: 2201/50801 COURSE OBJECTIVE: The objective of this course is to acquaint the students regarding financial management tools and techniques in financial decision making. Petty.III Capital Structure decisions-financial and operating leverages. methods of capital budgeting. determining cash flows..K. Chandra. Unit. All the five questions will carry equal marks. 2. Financial Management. Vikas Publishing House. weighted average cost of capital. Brigaham & Houston. need. New Delhi. Kishore. Financial Management TMH. Instruction for External Examiner: The question paper will have of two sections.

Berkowtz and Rudelius. Marketing. analyzing business markets and business buying behaviour. retaining customers. Section ‘A’ shall comprise 8 questions (2 questions from each unit). . New Delhi. Koshy an M. The students will be required to attempt four questions (one question from each unit). reasons for and benefits of going international. TMH. Kotler Philip and Keller. 3. Pearson Education. Hartley. green marketing. New Delhi. public relation. UNIT-II Analyzing consumer markets & buyer behaviour. Kotlet Philip. Marketing Management in South Asian Perspective. Michael J. personal selling. marketing research and information system.MARKETING MANAGEMENT (PAPER CODE: 2202/50802) COURSE OBJECTIVE: The course is designed to promote understanding of concepts. UNIT-IV Advertising and sales promotion. 2. UNIT-III New product developed process. Note: 1. SUGGESTIONS READINGS: 1. Marketing: Concepts and Cases. web marketing. market segmentation. branding and packaging decision. pricing strategies and programmes. managing marketing channels. wholesaling and retaining. UNIT-I Nature and scope of marketing. tools of product differentiation. PHI. Instruction for External Examiner: The question paper will have of two sections. Kerin. product mix and product line decisions. 2. All the five questions will carry equal marks. One case study be discussed – per unit – in the class. Marketing Management. entry strategies in international marketing. Etzel. marketing strategies in the different stage of the product life cycle. philosophies. New Delhi. evaluation & control of marketing effort. positioning and targeting. New Delhi. TMH. processes and techniques of managing marketing operation and to develop a feel of the market place. A. building and delivering customer value and satisfaction. Section ‘B’ will contain one CASE STUDY which will be compulsory.Jha. Kevin Keller. 4. marketing environment. corporate orientation towards marketplace.

potential appraisal. Robert. Section ‘A’ shall comprise 8 questions (2 questions from each unit). Human Resource Management. responsibilities and competencies of HR professionals. recruitment and selection strategies. Instruction for External Examiner: The question paper will have of two sections. 6. outsourcing HR functions. . challenges to HR professionals. career planning and management. Shell. and D. role. developing and instituting performance appraisal system. international HRM. PHI. succession planning. Dessler. Managing Human Resources. outplacement. employee leasing. New Delhi. determine compensation structure. HR in virtual organizations. Pearson Education. Oxford University Press. Jyothi P. Gomez. Luis. 7. ESOP. 4. HR in mergers and acquisitions. HR department operations. training and development. designing and administering benefits and services. New Delhi. socialization and induction of new employees.objectives and process. rewarding performance. Section ‘B’ will contain one CASE STUDY which will be compulsory. designing and administering training programme. human resource information system. training need assessment. objectives of HRM. executive compensation. N. Unit – II Unit – III Unit – IV SUGGESTED READINGS: 1. New Delhi. Thomson Learning Inc. Venkatesh. Scott and George Bohlander. Biswajert. 5. Talent acquisition. Ivanceivich. John M. executive development programme. HR in knowledge industry. linking rewards to organizational objectives. Thomson Learning Inc. 2. Human Resource Management. Appraising performance.. David Balkin. pay for performance and incentive plans. evaluation of T & D programme. Tata McGraw Hill. 3. 2. HR in knowledge era.. assessment and development centers.. investment in training.HUMAN RESOURCE MANAGEMENT (PAPER CODE: 2203/50803) COURSE OBJECTIVE: The primary concern of this course is to develop an appreciation effective of effective management of human resources and to enable the students to meet HR challenges in present scenario. All the five questions will carry equal marks. Human Resource Management. Gary. HR audit. Megia. Human Resource Management. Mathi. Human Resource Planning . Note: 1. Human Resource Management. Pearson Education. and Roberty Cardy. One case study be discussed – per unit – in the class. Unit – I Strategic importance HRM. The students will be required to attempt four questions (one question from each unit). and John Jackson. Human Resource Management. Pattanayak.

diagnosing and improving SCM information flows. capacity and capacity strategies. Larry. 2. G. understanding the SCM information needs. Instruction for External Examiner: The question paper will have of two sections.. Section ‘B’ will contain one CASE STUDY which will be compulsory. logistics decision models. bench marking. Cecil C. The course seeks to provide the key concepts and solution in the design. Role of Inventory – its types. the development process. Mahadevan... strategies for business process improvement. logistics strategy. synchronizing planning and control across the supply chain. kan-ban system. New Delhi. Gerg. operations and supply chain strategies. All the five questions will carry equal marks. 5. Bozarth. Operations Management.OPERATIONS AND SUPPLY CHAIN MANAGEMENT (PAPER CODE: 2204/50804) COURSE OBJECTIVE: The objective of the subject is to explore the interlinking between operations management and supply chain management. Thomson Learning. importance of logistics decision areas. & Handfield. Leong. continuous review system-economic order quantity. Principles of Supply Chain Management – A balanced approach. Unit – I Introduction operations management and supply chain management. New Delhi. important trends interlinking operations and supply chain management. Operations Management – Theory and Practice. New Delhi. Pearson Education. operation. 2. Section ‘A’ shall comprise 8 questions (2 questions from each unit). layout decision models. organizational role in product and service development. purchasing process.. Introduction to Operations and Supply Chain Management. safety stock and quantity discounts. operations and supply chain perspectives on design. forecasting methods-qualitative methods and time series forecasting methods. cross-functional and inter-organizational linkages in operations and SCM. Keong & Tan. B. Joel D. Importance of purchasing. forecasting-demand supply and price forecast. reorder points. 4. services consideration. Norman & Frazire. total cost quality. The students will be required to attempt four questions (one question from each unit). New Delhi. New Delhi. 3. Krajewski Lee J. mapping business processes. Thomson Learning. business process. One case study be discussed – per unit – in the class. sales and operation planning (S&OP) strategy. sourcing decision. methods of evaluating capacity alternatives. production activity control and vendor order management systems.Processes and Value Chains. sourcing strategy. inventory in supply chain. Keah-Choon. material requirement planning. reducing cycles times. Robert B. periodic review system. types of manufacturing processes and their characteristics. trends in purchasing models. statistical quality control. & Ritzman. master scheduling. defining quality. multicriteria decision models in sourcing and purchasing. just-in-time perspective on waste and inventory. Operation Management. supply chain information system. single period inventory system. . service processes. Product design and development process. . continuous improvement tools. Pearson Education. drives and dependent demand inventory. product customization within the supply chain. approaches to improving product and service design. control and management of supply chain as integrated systems. laws of forecasting. Wisner. Note: 1. measuring process performance. organizing for and implementing S&OP planning. P. Gaither. total quality management. Pearson Education. Unit – II Unit – III Unit –IV SUGGESTION READINGS: 1. major approaches to S&OP planning.

need and managerial value of business research. discriminate analysis. Section ‘B’ will contain one CASE STUDY which will be compulsory. ingredients and constructions of research report – procedure of preparation of reference and bibliography. Geode. New Delhi. & Paul K. content analysis and tabulation. Methods of data collection – questionnaire/schedule. hypothesis testing – an overview of parametric and nonparametric tests (analysis of variance. One case study be discussed – per unit – in the class. research report. 5. C. nature. components of theory-definitions. editing.. Uma. 2. Zikmund. Bombay.. Miley Education. Tata McGraw Hills. Cooper. Business Research Method. 2. Tata McGraw Hills.and Pamels Schindler. Shekhran. constructs. 4. significance of research. Millian J.BUSINESS REAEARCH METHODOLOGY (PAPER CODE: 2205/50805) COURSE OBJECTIVE: The objective of this paper is to impart knowledge about various stages of the research processes and their application in decision making. . conjoint analysis. Hatl. factors influencing sample size. process of research and structure of research proposal. scope. coding. Kruskal – Wallis H-test). hypothesis. Business Research Methods. All the five questions will carry equal marks. Wilcoxon test. Rank test. New Delhi. Mehtods in Research Methods. UNIT-I Business research: its concept. Millian G. measurement. concepts. UNIT-II UNIT-III UNIT-IV SUGGESTED READINGS: 1. data analysis and interpretation. Instruction for External Examiner: The question paper will have of two sections. measurement scales-types and construction of scales and reliability and validity aspects in measurement. questionnaire designing. 3. factor analysis. interview and observational methods. Donald R. Kothari. Note: 1. Thomson Learning. X2 test. Business Research Methods.R. Section ‘A’ shall comprise 8 questions (2 questions from each unit). sampling design –techniques. variables. Mann – Whitney test. cluster analysis). Research Methodology. Singapore. descriptive and experimental. The students will be required to attempt four questions (one question from each unit). Research design – concept and types – exploratory. attitude measurement. Multivariate analysis – an overview of dependence and interdependence methods (multiple regression.

health issues in networked economy. Concepts of data transmission channel. Tennenbaum. ethical issues in networked economy. Comer. 2. Miller. home page. Applications of networks in information sharing and dissemination. website and web searching (browsing). elements of networks of networked economy. half duplex transmission. cryptography. Vikas Publishing House. New Delhi. 5. moderns. concepts of web page. Hardware. Douglas. frames. Hagg. Molly. UNIT-I Introduction to Internet: Definition of networks. Data and Network Communication. Using HTML 4.COMPUTER NETWORKS & INTERNET (PAPER CODE: 2206/50806) COURSE OBJECTIVE: The primary objective of the course is to familiarize the students with technologies like networking and internet and to build skills in applying these technologies to various business processes. future of the networked economy. McKeown. TMH. New Delhi. Computer Networks and Internet. 7. SUGGESTED READINGS: 1. New Delhi. sharing information and resources through networks. New Delhi. 4. Note: Instruction for External Examiner: The examiner will set 8 questions (2 questions from each unit). Data Communication & Networking. Forouzan. The students will be required to attempt five questions (selecting at least one question from each unit). HTML: Build a simple HTML document. protecting privacy. LAN WAN. E. TCP/IP reference models. adding multimedia documents. New Delhi. client server computing. Introduction to OSI. table.. applications in banking. 6. Pearson Education. Privacy and ethical issues in networked economy. Thomson Learning. New Delhi. Computer Networks. ticket reservation etc. . Business Driven Technology. Information Technology and the Networked Economy. All the five questions will carry equal marks. using IS functions to deal with business risks. 3. Infrastructure of networked economy. TMH. Impact of computer networks on business. e-governance. PHI. Internet Surfing. and wireless networks. UNIT-II UNIT-III UNIT-IV LAB: Web Designing in HML. Networked economy. Software. PHI. social and economic issues in networked economy. treats to privacy. links. Baltzan & Philips.

Operations Research. Kalavathy. V. scope and limitations: Formulation of Problem of problem and its solution by graphical and simple methods. Vohra. N. New Delhi Taha. calculating EST. time cost trade off. network construction. Poisson distributed arrivals and exponentially distributed service time model (MMI and MMK). J. Macmillan India Ltd. 2. ND. special cases in simplex method. probability considerations in PERT. unbalanced problems. .D. Quantitative Techniques in Management.. Sharma. 4. limitations and applications.OPERTAIONS RESEARCH (Paper code: 2207/50807) UNIT-I Operations Research: Evolution. two person zero sum game.. Prentice Hall of India. infeasibility. The students will be required to attempt five questions (selecting at least one question from each unit). duality. assignment problems including traveling salesman’s problem. unbalanced problems. pure and mixed strategy games. K. Kapoor. Operations Research. ND. methodology and role in decision making. Operations Research. decision trees.. assumptions. advantages. New Delhi. Sultan Chand & Sons. UNIT-II UNIT-III UNIT-IV SUGGESTED READINGS: 1. Tata McGraw Hills Publishing company Ltd. Theory and Applications. advantages. maximization objective and multiple optimal solutions. Decision theory: decision making under uncertainty and risk. principle of dominance. Transportation problems including tansshipment problems. Special cases in assignment problems. Queuing theory: concept. simulation. EFT. PERT/CPM: Difference between PERT and CPM. LST.K. Game theory. Linear programming: Meaning. meaning. Vikas Publishing House. LFT and floats. degeneracy. maximization objective and multiple optimal solutions. 3. 6. degeneracy. unbounded ness and multiple optimal solutions. Bayesian analysis. Note: Instruction for External Examiner: The examiner will set 8 questions (2 questions from each unit). assumptions and applications. New Delhi. Prentice Hall of India. New Delhi. Paneerselvam. process. analysis of queue system.. Special cases in transportation problems. Operations Research. All the five questions will carry equal marks. 5. Operations Research: An Introduction.

3.L. V.and H. factors affecting foreign investment decisions. Suggested Readings: 1. managing distribution channels. 2. Unit. 2. compensation an performance appraisal of expatriate staff. International Business-competency in the Global Marketplace (New Delhi: Tata McGraw Hill). Beth V. counter trade practices. ethical dilemmas and social responsibility issues. country evaluation and selection. Anant K and Steward J. the LESSARD-LORANGE Model. The World Economy – Trade and Finance Thomson Learning Singapore. Sundaram. The paper provides exposure to multiple dimensions of the field and imparts international perspective to business decisions. Unit. Yarbrough. control mechanisms in IB. exchange rate systems. Sharan. outsourcing factors. International Business-Environment and Operations (New Delhi.I Recent global trends in international trade and finance. Black.II Foreign market entry strategies. currency translation methods for consolidating financial statements. Pearson Education). Charles W. Section ‘A’ shall comprise 8 questions (2 questions from each unit). 5.IV Harmonizing accounting difference across countries. types and motives for foreign collaboration.. Environment and Strategy (new Delhi. One case study be discussed – per unit – in the class. Yarbrough and Robert H. Hill. international staffing decisions. J. Unit. The students will be required to attempt four questions (one question from each unit). risk in IB. international promotion mix and pricing decisions. The International Business Environment: Text and Cases (New Delhi: Prentice Hall of India). LEE Radesbaugh. product and branding decisions. Daniels. managing global supply chain. . barriers to IB.III Decisions concerning global manufacturing and material management. Note: 1.. international business information and communication. global financial system.. All the five questions will carry equal marks. Pearson Education). 4..D. Internationa Business: Concept.INTERNATIONAL BUSINESS Paper code: 2208/50808 COURSE OBJECTIVE: The objective of the paper is to acquaint the students with the fundamentals of international business. Section ‘B’ will contain one CASE STUDY which will be compulsory. world trading system and impact of WTO. dimensions and modes of IB. impact of FDI on home and host countries. structure of IB environment. organizational structure for IB. Unit. motives for internalization of firms. cross cultural challenges in IB. mechanism of international trade transactions. Instruction for External Examiner: The question paper will have of two sections.

2. The SVT carry 100 marks. which will be evaluated externally for 50% marks and for 50% internally evaluation will be based on the presentation /viva voce of SVT before the Board of Examiners. Students are required to choose any three optional papers from each set of specialization areas under dual specialization scheme. as specified in the Ordinance. the duration of the end term examination shall be 3 hours. 2305 2306 2307 2308 Title of the Paper(s) Performance Management Training & Development Organizational Change and Development Compensation Management External Marks 70 70 70 70 Internal Marks 30 30 30 30 Practical Marks / Work-shop - . SPECIALISATION OFFERED HUMAN RESOURCE MANAGEMENT Third Semester Paper No. 3.Second Year (Third Semester) Paper Code 2301 2302 2303 2304 Title of Papers Strategic Management Management Information System Business Legislations Summer Training Report Optional Paper Optional Paper Optional Paper Optional Paper Optional Paper Optional Paper External Marks 70 70 70 50 Internal Marks 30 30 30 50 Practical Marks / Work-shop Note: 1.

FINANCE Third Semester Paper No. 2321 2322 2323 2324 Title of the Paper(s) Brand Management Integrated Marketing Communication Service Marketing Consumer Behaviour External Marks 70 70 70 70 Internal Marks 30 30 30 30 Practical Marks / Work-shop - . 2309 Title of the Paper(s) Management of Financial Services and Institutions Project Management and Infrastructure Finance Strategic Cost Management and Control Multinational Financial Management External Marks 70 Internal Marks 30 Practical Marks / Work-shop - 2310 70 30 - 2311 70 30 - 2312 70 30 - MARKETING Third Semester Paper No.

Ireland R. UNIT-II Organization appraisal and strategy formulation: organizational dynamics and structuring organizational appraisal. Strategic Management-Strategy Formulation and Implementation.B. M.. Pearson Education.. mission and objectives strategic business unit.D. The students will be required to attempt four questions (one question from each unit). implementation-leadership. value and ethics. environment-concept. Suggested Readings: 1. operations. 2. Section ‘B’ will contain one CASE STUDY which will be compulsory.. marketing. One case study be discussed – per unit – in the class. process of strategic management. and Hos Kisson R. components and appraisal. Pearce II JA an Robinson Jr. BCG matrix. strategy analysis and choice-the process. structures. roles of strategic. R. plans and policies. financial. Business Policy and Strategic Management. Thomson Asia Pvt. . Ltd. techniques of strategic and control. Delhi. Kazmi. All the five questions will carry equal marks. Fred R. SPACE approach. Azhar. New Delhi. Strategic Management-Concept and Cases. SWOT analysis formulation-corporate level strategies and business strategies. QSP matrix and strategic plan. culture. design and change: behavioural UNIT-IV Functional implementation: functional strategies. Note: 1. levels of approaches to strategic decision making. Tata McGraw Hill Publishing Company Ltd. David. Delhi.. UNIT –III Strategy implementation: aspects. GE matrix. Instruction for External Examiner: The question paper will have of two sections. strategic evaluation and control-an overview of strategic evaluation and control. Hitt..A. AITBS Publishers and Distributors.D. 4. its plans and policies. Strategic Management Competitiveness and Globalization. UNIT-I Strategic Management Process: defining strategy.Semester – IIIrd STRATEGIC MANAGEMENT Paper code: 2301/50901 COURSE OBJECTIVE: The objective of this course is to develop a holistic perspective of an organization and to enable the students to analyse the strategic situation facing the organization. 2. 3. Section ‘A’ shall comprise 8 questions (2 questions from each unit). to access strategic options available to the organization and to implement the strategic choices made by it. personal.

.. Management Information system. factors influencing MIS and characteristics of MIS. Management Information Systems. Suggestion Readings: 1. TMH. Executive information system. conversion methods. Delhi. 3. Conceptual and detailed designs of MIS. UNIT –II Information system for strategic advantage. Channel features and concept of distributed Data bases. Tata McGraw Hill. 2. virtual reality. All the five questions will carry equal marks. 6. One case study be discussed – per unit – in the class. PHI. Bombay. Transaction Processing. Jawadekar. Note: 1. Thomson Learning. j. Kanter. steps in constructing a DSS. breaking business barriers. Thomson Learning.MANAGEMENT INFORMATION SYSTEM Paper Code: 2302/50902 COURSE OBJECTIVE: The course will equip students with skills to analysis information requirements for managerial decision making. James. Management Information System. Applications-cross-functional MIWS. 7. The students will be required to attempt four questions (one question from each unit). Decision making and role of MIS. Brady. System Development Methodologies. Section ‘A’ shall comprise 8 questions (2 questions from each unit). Murdick & Ross. Bombay. Brien. 4. Mckeown.need and concepts. New Delhi. ERP. Information system analysis and design. 5. Section ‘B’ will contain one CASE STUDY which will be compulsory. Basic H/W required. Technology of MIS. Principles of Management System. UNIT –III Planning for MIS. Delhi. hardware and software acquisition. business process reengineering. UNIT –IV Systems implementation Strategies and process. documentation and its tools. strategic role for information system. Thomson Learning. system Evaluation and Maintenance. fuzzy logic. PHI. 2. SCM. CRM. Cases in MIS. information SDLC. components and classification. Information Technology and the Networked Economy. in business. UNIT-I Data and Information. Delhi. Bombay. Structure of MIS. MIS. group decisions support system. system testing. Management System. Stair. improving business qualities. Instruction for External Examiner: The question paper will have of two sections. Artificial Intelligence technologies in business: neural network. Decision Support System: overview. Data communication.

compromise arrangements and reconstruction. Tripathi. accounts and audit. UNIT-IV Membership. shares and share capital. transfers of property. 2.. Sultan Chand. 1992 Shah. Business Legislation Management. Bombay.C. winding up. The students will be required to attempt four questions (one question from each unit). and Deepa Parkash. Nagpur. Business Law for managers. void agreement. S. UNIT-I The India Contract Act: Essentials of a valid contract. Instruction for External Examiner: The question paper will have of two sections.. dishonour and discharge of a negotiable instrument. UNIT-III The Company Act 1956: Nature and types of companies.M. rights of an unpaid seller. guide to the Companies Act. UNIT-II The Sale of Goods Act: Contract of sale of goods.. The main focus is on understanding basic laws affecting the operation of a Business Enterprise. Note: One case study be discussed – per unit – in the class. N. Section ‘B’ will contain one CASE STUDY which will be compulsory. Vikas Publishing House Pvt. memorandum and articles of association. Business Law. Ramaiyam. Quasi-Contracts. The Negotiable Instrument Acts. Section ‘A’ shall comprise 8 questions (2 questions from each unit). New Delhi.C. New Delhi. 1998 Tulisian P. 1980. M. Suggestion Reading: 1. TMH. Khergamwala. breach of contract and its remedies. Wadhwa. negotiation and assignment holder-in due course. borrowing powers.BUSINESS LEGISLATION Paper Code: 2303/50903 COURSE OBJECTIVE: The course is designed to provide an understanding of legal processes involved in management of an organization. All the five questions will carry equal marks.S. A. Kuchhal. prospectus. nature and types. arbitration. performance of contracts. formation. allotment of shares. the negotiable instruments act. . prevention of oppression and mismanagement. management and meeting. J. Ltd. Consumer Protection Act and Cyber Law. conditions and warranties..M.

Cardy. performance management and strategic planning linkages. UNIT-II Establishing and operationalising performance management system. All the five questions will carry equal marks. term based performance management. The students will be required to attempt four questions (one question from each unit). Performance Management and Appraisal Systems. Rao. career based performance management.. UNIT-III Performance management strategic and interventions. New Delhi. Performance Management System. Section ‘A’ shall comprise 8 questions (2 questions from each unit). role and significance of performance.. Suggested Readings: Aguinis. conducting performance review discussions. competency based performance management. Inc. Robert L. measuring performance-results and behaviour.. Pearson Education. New Delhi. UNIT-I Concept.K. New Delhi. Skills and Exercise. UNIT-IV culture based performance management.reward based performance management. Excel Books. Kandula. leadership based performance management. Herman. This course is designed to develop appreciation and skills essential for designing and instituting effective performance management systems. harnessing performance management system for performance improvement. Sahu.V. Srinivas R. New Delhi. PHI.. Performance Management. .HUMAN RESOURCE MANAGEMENT PERFORMANCE MANAGEMENT Paper Code: 2305/50905 COURSE OBJECTIVE: Performance management is the most critical function and strong determinant of organizational excellence. characteristic. Response Bank. Performance Management. process of performance management. PHI. measurement based performance management. R. T. Instruction for External Examiner: The question paper will have of two sections. Performance Management: Concepts. Note: One case study be discussed – per unit – in the class. 2. Section ‘B’ will contain one CASE STUDY which will be compulsory. performance appraisal visà-vis performance management.

Blanchard. Strategic and Practices. McGrath. creative problem solving. Human Resource Management. Excel Books. and James W. 2. All the five questions will carry equal marks. UNIT-III Training methods and techniques-role playing. return on investment in training. learning styles. developing training modules.attributed and factors influencing. Training needs assessment-organization analysis. Bombay. Pearson Education. Training for Development. UNIT-IV Evaluation of training-need for evaluation. emerging trends in training and development. training climate and pedagogy. Devendra. Suggested Reading: Agochia. Bombay. Training for Life and leadership in Industry. person analysis. New Delhi. R.K. New Delhi. Training aids. inspirational techniques-brainstorming. De Simone. . Goldstein. competency mapping. syndicates and group discussion. in basket exercises. sage Publications. Sahu. new perspectives on training –cross culture training. operational analysis. Thomson learning. D. principles of evaluation. R. UNIT-II Designing the training programme: process of learning in training programme. business games. The students will be required to attempt four questions (one question from each unit). knowledge management. and Harris. Effective Training-Systems. training process of stakeholders in training programme.L. seminars. Section ‘A’ shall comprise 8 questions (2 questions from each unit).. Every Trainer’s Handbook.TRAINING AND DEVELOPMENT Paper Code: 2306/50906 COURSE OBJECTIVE: This course is designed to provide in depth understanding and enable the students to manage training processes and system for developing human resource of the organization. incidents and cases. lecture. Prentice Hall of India.M. Organization and Management of training function. Thomson Learning.. learning process. criteria and approaches. Section ‘B’ will contain one CASE STUDY which will be compulsory. New Delhi. Instruction for External Examiner: The question paper will have of two sections. e-learning. New Delhi. process of calculating ROI in training. mind mapping. UNIT-I Training – concept and rationale. laboratory training. programmed instructions. Note: One case study be discussed – per unit – in the class. P Nick. Thacker. Training in Organization.

types. Ramnarayan S. systems and process related competencies and helping organizational to achieve peak performance and become self sustaining. French. work design. New Delhi Chowdhury. Organisation Development Interventions and Strategies. organization transformation. Organisation Development. Wendell L. Thomson Learning. professional ethics and value and experiences. role focused interventions.ORGANISATIONAL CHANGE AND DEVELOPMENT Paper Code: 2307/50907 COURSE OBJECTIVE: This course is designed to provide I depth understanding of behavioural interventions and enable the students to apply these intervention for building individual. One case study be discussed – per unit – in the class. future trends in OD.. Instruction for External Examiner: The question paper will have of two sections. competencies requirement. process of organizational development. Organisation Development and Change. Organizational development – nature and characteristics. All the five questions will carry equal marks. organizational confrontation meeting. 2. Organisation 21C. Rao and Kuldeep Singh. and Lecil H. UNIT-II Human Process Interventions-T-group. . process consultation. T. Subir. The students will be required to attempt four questions (one question from each unit). Strategic Interventions – Organisation and environment relationships. team building. Bell. nature. Section ‘B’ will contain one CASE STUDY which will be compulsory. UNIT-I Organizational Change-meaning. system. theories of planned change. reengineering. Note: 1. OD Practioners – role. Section ‘A’ shall comprise 8 questions (2 questions from each unit). Thomas G. team.V. Worley. Pearson Education. New Delhi. UNIT-IV Contemporary issues and applications – Organizational development in global context. coaching and mentoring. Suggested Reading: Cummings. UNIT-III Techno structural Interventions-restructuring organization. response Books. PHI. third party interventions. and Christopher G. organizational development in service sector. employee involvement.

Tata McGraw Hill Henderson.M..J. Compensation Reward Management. pay commissions.O. working of different institutions related to reward system like wage boards. Pearson Education. UK. international compensation. M and Murlis H. . tax planning. Senior Managers. analysis and restructure compensation management system. Note: One case study be discussed – per unit – in the class. R. Reward Management. Strategic Compensation. sales compensation plan. determining the worth of jobs. strategic perspectives of compensation. Martocchio. Excel Books. Suggested Reading: Milkovich.COMPENSATION MANAGEMENT Paper Code: 2308/50908 COURSE OBJECTIVE: This course is designed to promote understand in issues related to compensation in corporate sector and impart skills in designing. George T and Newman J. B. UNIT-II Internal and external equities in compensation system. Compensation. Pearson Education.. UNIT-IV Statutory provisions governing different components of reward system.D. compensation Management. All the five questions will carry equal marks. New Delhi. role of trade unions in compensation management. Kogan Page. UNIT-III compensation of special group: Corporate Directors. Chief Executives.. components of executive compensation package. policies and strategies. The students will be required to attempt four questions (one question from each unit). understanding different components of compensation package like fringe benefits. UNIT-I Role of compensation in organization: economic and behavioural theories related to compensation. 2. designing pay structure and administrating compensation package. understanding inter and intra-industry compensation differentials. incentives and retirement plans. pay for performance plans. singh. J. Armstong. Instruction for External Examiner: The question paper will have of two sections. Section ‘B’ will contain one CASE STUDY which will be compulsory. R&D staff. compensation of professionals and knowledge workers. compensation as motivational tool. Section ‘A’ shall comprise 8 questions (2 questions from each unit). compensation policy..

depository system and custodial service. Divya.. 3. UNIT-II Credit rating. regulatory and theoretical framework of leasing..R. merger/amalgamation and acquisition/takeover. Khan. Vikas Publishing House. NSE. Machiraju. SEBI-its objectives. 5. Khan. New Age Publication. Himalaya Publishing House.. functions and powers. M. M. 1. Tata McGraw Hill. debt securitization. L. scripless trading. IFCI. Management of Indian Financial Institutions. factoring and forfeiting. Working of Stock Exchange in India. housing finance. Indian Financial System.Y.M. Section ‘A’ shall comprise 8 questions (2 questions from each unit). Pathak. Indian Financial System. UNIT-I Financial Service: salient features. mutual funds. Indian Financial System.FINANCIAL MANAGEMENT MANAGEMENT OF FINANCIAL SERVICE AND INSTITUTIONS Paper Code: 2309/50909 COURSE OBJECTIVE: The objective of this paper is to acquaint the students about major financial services and institutions. Tata McGraw Hills. LICI. UNIT-III Development Banks. Shrivastava. Financial Services.. scope and problems. All the five questions will carry equal marks. segments/instruments for money market.M. Section ‘B’ will contain one CASE STUDY which will be compulsory. UTI. 2. financial Institutions and Markets. The students will be required to attempt four questions (one question from each unit). Machiraju. Note: One case study be discussed – per unit – in the class.operational policies and practices of IDBI. H. New Delhi. SIDBI. New Delhi 4. New Delhi.R. and Nigam. H. venture capital financing. .Y.. ICICI. Tata McGraw Hills. R. issue management activities/procedures of merchant banking. Instruction for External Examiner: The question paper will have of two sections. Pearson Education. UNIT-IV Mechanism of security trading. OTCEI.. EXIM BANK. Suggested Reading: Bhole. 6.

. Vikas Publishing House. New Delhi. project financing in India-project appraisal by financial institutions.R. control. Suggested Readings: Chandra. Projects: Planning analysis. generating and screening of project ideas. P. UNIT-I Phases and objectives of capital budgeting. One case study be discussed – per unit – in the class. analysis of project risk. 2002. Prasanna. Section ‘A’ shall comprise 8 questions (2 questions from each unit). UK. demand and situational analysis. ISBN. Tata McGraw Hill.PROJECT MANAGEMENT AND INFRASTRUCTURE FINANCE Paper code: 2310/50910 COURSE OBJECTIVE: The objective of this paper is to acquaint the students about the project planning. UNIDO approach. appraisal criteria. Special decision situations. Rao. rational and financial instruments. H. Public finance for infrastructure projects. Sultan Chand & Sons.K. M Patel. Project Management and Control. Instruction for External Examiner: The question paper will have of two sections. SCBA by financial institutions. Implementation and Review. Note: 1. Financing Infrastructure Projects. New Delhi. All the five questions will carry equal marks. Vikas Publishing House. Section ‘B’ will contain one CASE STUDY which will be compulsory. BOOT/BOT system for infrastructure projects. Financing infrastructure projects: Concept. Nijiru. planning. environmental appraisal of Projects. New Delhi. Thomas Telford. appraisal and control and financing of infrastructure projects. Tony. New Delhi. Bhavesh. Cyrus and Merna. market. The students will be required to attempt four questions (one question from each unit). technical analysis and financial analysis. Project Management. .. Machiraju. human aspects and pre-requisites. firm risk and UNIT-III Social cost benefit analysis. Selection. Project Finance. UNIT-II market risk.C. UNIT-IV Project management: organization.

establishing objectives and performance measures in different perspectives of balance score card. 5. McGraw Hill. Kaplan. transfer pricing and its applications. process value analysis. Activity-based management. The students will be required to attempt four questions (one question from each unit). customer profitability analysis.. kaizen approach. EVA. performance budgeting. budgeting – nature. Instruction for External Examiner: The question paper will have of two sections. kaizen costing. measuring changes in activity and process efficiency. and Vijay. partial and total productivity measurement. activity-based budgeting. Pearson Education. Pearson Education. human aspects of budgeting . Section ‘A’ shall comprise 8 questions (2 questions from each unit). Datar Foster. Robert N. cost management tools-life cycle costing. activity analysis an linkage analysis. . indicates of ABC. Management Accounting and Control. quality cost management and reporting system. financial measures of activity efficiency . Colin. operational and strategic application of ABC. Kaplan. limitation of volume-based costing system. Nature of value-chain analysis.STRATEGIC COST MANAGEMENT AND CONTROL Paper code: 2311/50911 COURSE OBJECTIVE: This course aims to acquaint the students with concepts and various aspects of cost management from strategic perspective. environmental influences in cost management practices. Atkinson and Young. 4. Atkinson. productivity efficiency. RI. Thomson Learning. Advanced Management Accounting. cost drivers. BPR and bench marking. Anthony. Management Accounting. All the five questions will carry equal marks. role of SCM in strategic positioning. Pearson Education Hansen and Mowen. 2. administration and effectiveness. Drury. ZBB. measuring the performance of investment centre – ROI. Suggested Reading: 1. productivity measurement and control. accounting and evaluation of responsibility centers. application of linkage analysis in cost reduction and value addition. cost accounting. Section ‘B’ will contain one CASE STUDY which will be compulsory. JIT & theory of constraints. UNIT-III Functional-based planning and control. 3. target costing. Note: 2. UNIT-II Nature of activity-based costing (ABC). activity hierarchic. UNIT-I conceptual framework of SCM. responsibility centers and financial control. One case study be discussed – per unit – in the class. benefits and limitations of ABC. designing an ABC system. 6. Cost Mangement. Thomson Learning Horngren. UNIT-IV Strategic-based performance measurement system: balanced score card-prospective and limitations. Management Control System.nature and role of responsibility centers. budgeting cycle.

. IBRD and development banks. Arthur I. The purpose of this paper is to equip the students with financial and investment decision of MNCs. financial market instruments . exchange rate determination. international monetary and financial systems.. International Financial Management. international receivable management. cost of capital and capital structure decisions.MULTINATIONAL FINANCIAL MANGEMENT Paper Code: 2312/50912 COURSE OBJETIVE: International boundaries are blurring therefore MNCs can raise funds from international financial management. UNIT-II International working capital management. international capital money markets. Note: 3. Section ‘A’ shall comprise 8 questions (2 questions from each unit). Pearson Education. dividend policy of multinational firm. McGraw Hill. Thomson Learning Sharan. Stonehill. taxation in multinational firms. Instruction for External Examiner: The question paper will have of two sections. international cash management. ADRs.G. . All the five questions will carry equal marks. managing short term assets and liabilities. Euro issues. Section ‘B’ will contain one CASE STUDY which will be compulsory. Suggested Readings: 1. UNIT-I An overview of multinational financial management. P.. 4. International Finance. Moffett. International Financial Management. New Delhi.V. country risk analysis. euro dollar and currency market.GDRs. and Pandey. 6.. Alok. Multinational Business Finance. The students will be required to attempt four questions (one question from each unit). 3. 2. McGraw Hill. Tata McGraw Hill. Multinational Financial Management. 5. measuring and managing various risks and exposure. Maurice D. UNIT-IV Developments in foreign exchange markets. fiancé in a multination firms. Levi. International Financial Management. One case study be discussed – per unit – in the class. Eiteman. CP and ECB. international flow of funds. Apte. Michael H. Madura Jeff. Allen Shapiro. David K.. PHI. UNIT-III Multinational capital budgeting.

UNIT-I Branding concepts. The Economic. Strategic Brand Management. 12. Pearson Education. Ramesh. Note: 4. brand hierarchy. Clifton. New Delhi. customer based equity. cultural and other events. Strategic Brand Management. celebrity endorsement. UNIT-IV Designing and implementing branding strategies. 24 Brand Mantras. designing marketing programs to building brand equity: integrating marketing communication to build brand equity: information processing model of communication. 9. country of origin. capturing market performance. Marketing and Branding –The Indian Scenario. UNIT-II Choosing brand elements to build brand equity. Kumar. Delhi. identifying and establishing brand positioning. managing brands over geographic boundaries and market segments. strategic brand management process. Kapferer. brand Positioning. defining and establishing brand values. 8. New Delhi. 11. Instruction for External Examiner: The question paper will have of two sections. Kevin Lane. Strategies for competitive advantage.MARKETING MANAGEMENT BRAND MANAGEMENT Paper Code: 2321/50921 COURSE OBJECTIVE: To introduce the concept of branding and brand management with special emphasis on developing brand equity. sporting. Kogan Page. measuring sources of brand equity-capturing customer mindset. brand-product matrix. Sage Publications. Tat McGraw Hill. internal branding. All the five questions will carry equal marks. Keller. qualitative research techniques. managing brands over time. branding challenges and opportunities. marketing communication options. co-branding. New Delhi. New Deli. Rita & Simmons. introducing and meaning new products and brand extensions. Brands and Branding. Jean Noel. measuring outcomes of brand equity. UNIT-III Developing a brand equity measurement and management system: establishing brand equity management system. leveraging secondary brand knowledge to build brand equity: conceptualizing the leveraging process. Section ‘A’ shall comprise 8 questions (2 questions from each unit). S. quantitative research techniques. 10. Section ‘B’ will contain one CASE STUDY which will be compulsory. One case study be discussed – per unit – in the class. John. New Delhi. Jagdeep. Pearson Education. Kapoor. Sengupta Subroto. brand equity concept. licensing. The students will be required to attempt four questions (one question from each unit). . Suggested Reading: 7. building a strong brand and its implications.

UNIT-I Marketing communication. developing brand identification. determining consumer sales promotion strength and limitations of sales promotion. creating and maintaining the brand. executional and strategic consistency. Tata McGraw Hill. crisis communication. William. Sandra. event marketing. print layout and design. message and profitability targeting. UNIT-III Media classification. Principles of Advertising and IMC. creating and maintaining brand relationship with customers. New Delhi. Tom. Wells. media strength and weakness. brands-its meaning. copywriting. interactive and personal dimension of direct marketing. methods of getting creative ideas. Suggested Readings: 1. integrated marketing communication. 2. John ad Moriarty. digitization of brand information. economic and ethical issues in IMC. building relationship through data management. creating a brand image. Advertising Management. consumer sales promotion. Instruction for External Examiner: The question paper will have of two sections. objectives of co-marketing communication. brand-message execution. types of segmentation. trade promotion for new products and existing brands. website marketing. compensating the advertising agencies. wireless communication. Michael. trade promotion. media planning. process of developing IMC message strategy. Donald. Shruti. 4. media partners and their role. selecting desired brand position. Advertising and Promotion. UNIT-IV Personal selling objectives and strategies. Note: 1. New Delhi. New Delhi. brand decision making process. agency evaluation. trade promotion strategies. New Delhi. functional areas of marketing communication. Integrated Advertising. attitude formation and attitude change. 2. sales promotion tools. integrating online brand communication. customer database. New Delhi. Burnett. 5. Duncan. brand publicity tools. social. developing creative message strategy. UNIT-II Compaign planning. 3. All the five questions will carry equal marks. mission and cause marketing. sponsorships. Jethwaney. Clow. objectives and strategies of customer service. writing for point and electronic media. . internal marketing. defining public relations. One case study be discussed – per unit – in the class. evaluation and measurement of brand messages measurement and evaluation methods. George and Belch. IMC planning process. The students will be required to attempt four questions (one question from each unit). personal selling process. Jaishree and jain. types of advertising agencies. Kenneth & Baack. Belch. corporate image and reputation. Section ‘B’ will contain one CASE STUDY which will be compulsory. segmenting an targeting. trade shows and other participation events. Section ‘A’ shall comprise 8 questions (2 questions from each unit). Advertising Principles and Practice. Pearson Education. prospects and customers. Promotion and Marketing Communication. brand likeability. Tata McGraw Hill. limitation of brand publicity. Oxford University Press. e-mail marketing. AIDA model. think/feer/do models. brand-customer touch points. Pearson Education. method of direct marketing. strengths and customer service.INTEGREATED MARKETING COMMUNICATION Paper code: 2322/50922 COURSE OBJECTIVE: The objective is to introduce the students to the integrated role of promotion techniques with the special emphasis on advertising.

planning and branding service-products. capacity constrain. consumer responses to and dimensions of service environment. principles and responses to effective service recovery. K. options for service delivery. planning the service environment. Hoffman & Bateson. New Delhi. Excel Books. organizing for service leadership. Tata McGraw Hill. customer misbehaviour. customer feedback and service recovery. Valarie A. place and time decisions. 5.SERVICE MARKETING Paper Code: 2323/50923 COURSE OBJECTIVE: To understand the service product and key elements of services marketing mix. Services Marketing-People.. measuring and improving service quality. search for competitive advantages. positioning visà-vis competitors. 3. new service development. customer-firm relationship. Services marketing. Rama Mohana. Pearson Education. Services marketing. The students will be required to attempt four questions (one question from each unit). Thomson Asia Ptc. designing communication mix. customer interaction. balancing demand and capacity: fluctuations in demand. Wirtz. Zeithaml. service process redesign. . Note: 1. UNIT-II Creating the service product: identifying and classifying supplementary services. Christopher. consumer behaviour in service encounters. New Delhi. S. Mary Jo.K. Technology. purchase process. All the five questions will carry equal marks. New Delhi. positioning services in competitive markets. needs and expectations of customers. analyzing and managing customer base. New Delhi. managing people for service advantage: service leadership and culture. Instruction for External Examiner: The question paper will have of two sections. UNIT-III Designing and managing service processes. & Gupta. Rampal. branding and communication. & Bitner. 2. customer complaining behaviour. UNIT-IV Managing relationship and building loyalty. measuring and improving service productivity.L. Services Marketing – Integrating Customer Focus Across the Firm. One case study be discussed – per unit – in the class. Essentials of Service Marketing. Section ‘A’ shall comprise 8 questions (2 questions from each unit). Pearson Education. Rao. Suggested Readings: 1. Section ‘B’ will contain one CASE STUDY which will be compulsory. Strategy. Ltd.. delivery in cyberspace. service quality and the gap model. UNIT-I Introduction to services marketing: role of services marketing. 6. 2. search for synergy in service management . New Delhi. role of intermediaries. market segmentation. Jocken and chatterjee. effective pricing objectives and foundations for setting prices. 4.. defining. Jayanta. creating a leading service organization. Galgotia Publications. Services Marketing – The Indian Perspective. distributing services. Shanker Ravi. Lovelock. customer management relationship system in services marketing. M. New Delhi. Another objective deals with managing the service delivery process and the implementation of services marketing.

Section ‘B’ will contain one CASE STUDY which will be compulsory. New Delhi. The students will be required to attempt four questions (one question from each unit). social class and consumer behaviour. Section ‘A’ shall comprise 8 questions (2 questions from each unit).. satisfaction level. personal values. consumer logistics. demographics and consumer behaviour. diffusion of innovations. customer loyalty and retention strategy. importance of families and households on consumer behaviour. Miniard. Consumer Behaviour. UNIT-III Importance of consumer knowledge. market analysis. New Delhi. consumer beliefs. consumer decision process model. consumer Behaviour in Indian Perspective. UNIT-I Consumer behaviour and consumer research. cognitive learning.CONSUMER BEHAVIOUR Paper Code: 2324/50924 COURSE OBJECTIVE: The subject explores the mysterious world of the consumer’s psyche and guidelines to the students to understand what makes consumers to purchase a particular product or avail a particular service. role behaviour and its influence on the decision process. factors affecting. Consumer Behaviour – Buying Having and Being. Instruction for External Examiner: The question paper will have of two sections. motivating consumer. All the five questions will carry equal marks. Blackwell. consumption experiences. David L. global marketing strategy. Pearson Education. methods of studying consumer behaviour. changing roles of women. importance of consumer behaviour. Thomson Learning. culture and its effect on consumer behaviour. Suja R. reaching the consumer. importance of customer satisfaction. Himalaya Publishing House. retailing and the purchase process. family life cycles. Consumer Behaviour. consumer intentions. New Delhi Schiffman. direct marketing consumption behaviours. diffusion process. Loudon. & Dellabitta. One case study be discussed – per unit – in the class. Albert. gaining consumer’s attention. Paul & Engel. economic resources and consumer behaviour. sources of consumer knowledge. 2. Pearson Education. marketing mix strategies. changing values and its effect on consumer behaviour. location based retailing. lifestyle motivational conflict and need priorities. Nair. types of consumer knowledge. Soloman. 4. & Kanuk. Roger. factors influencing the extent of problem solving. opinion change. global advertising effectiveness. Leon G.. children and household consumer behaviour. pre-purchase evaluation. Michael R. New Delhi. Tata McGraw Hill. market segmentation. pre-purchase processes. consumer attitudes. company’s role in helping consumers to remember. evolution of consumer behaviour. retrieval of information. reference group and its influence on individuals. personality and consumer behaviour. determinants of retail success or failure. 5. need recognition. 2. transmission of influence through dyadic exchanges. internal and external search. James. determinants of social class. word of mouth and opinion leaders in advertising and marketing strategy. motivational intensity. UNIT-IV Group and personal influences on individuals. Note: 1. changing values and its effect on marketing. .. UNIT-II Different types of purchase situations. 3. shaping consumer’s opinion. customer centric organizations. consumer feelings. New Delhi. benefits of understanding consumer knowledge. Consumer Behaviour. product’s and advertising’s role in shaping consumer opinion. Leslie Lazar. value of brands in marketing strategy. point-of-purchase materials. variances affecting the decision process. types of decision process. Suggested Readings: 1.

Data Presentation & Analysis 5. Implications& Conclusions 6. Total 20 20 15 20 15 10 100 3. The Project Report shall carry 200 marks which will be evaluated by Internal & the external examiner on the basis of the following criteria/break-up of marks:1. Contents & Layout of the Report 2.Second Year (Fourth Semester) Paper Code 2401 2402 2403 2404 Title of Papers Entrepreneurship E-Commerce Project Report Comprehensive Viva-voce Optional Paper Optional Paper Optional Paper Optional Paper Optional Paper Optional Paper External Marks 70 50 Internal Marks 30 100 - 100 100 Practical Marks / Work-shop 50 - Note: 1. SPECIALISATION OFFERED HUMAN RESOURCE MANAGEMENT Fourth Semester Paper No. 2. 2405 2406 Title of the Paper(s) Talent Management Industrial Relations and Labour Legislations External Marks 70 70 Internal Marks 30 30 Practical Marks / Work-shop - . Bibliography 7. The duration of the end term examination shall be 3 hours. Objectives & Methodology 4. Conceptual ‘Framework 3. Students are required to choose three optional papers from each set of specialization areas offered under dual specialization scheme.

2409 2410 2411 2412 Title of the Paper(s) Taxation Laws and Planning Management of Banking and Insurance Security Analysis and Portfolio Management Financial Derivatives External Marks 70 70 70 70 Internal Marks 30 30 30 30 Practical Marks / Work-shop - MARKETING Fourth Semester Paper No. 2421 2422 2423 2424 Title of the Paper(s) Customer Relationship Management Sales and Distribution Marketing Retail Management Business Marketing Management External Marks 70 70 70 70 Internal Marks 30 30 30 30 Practical Marks / Work-shop - .2407 2408 Strategic Human Resource Management Cross culture Human Resource Management 70 70 30 30 - FINANCE Fourth Semester Paper No.

One case study be discussed – per unit – in the class. Charantimath. Hisrich. New Delhi. and Shikha Sahai. trade secrets. Financial plan – cash budget. manpower planning. Entrepreneurship. The students will be required to attempt four questions (one question from each unit). organizational plan – form of ownership. technical/operational feasibility. Brace R. 2. copy rights. designing organization structure. . environmental scanning. methods of generating ideas. Poornima. opportunity recognition. UNIT-III Functional plans: marketing plan – marketing research for the new venture. New Jersy (USA). and R. Note: 1. venture capital. Instruction for External Examiner: The question paper will have of two sections. legal issues – intellectual property rights patents. presenting business plan to investors.. contingency planning. Barringer. competitor and industry analysis. entrepreneurial approach and emergence of entrepreneurship. Section ‘A’ shall comprise 8 questions (2 questions from each unit). feasibility study – market feasibility. Lall. Tata McGraw Hill. Entrepreneurship. 2. knowledge and skills requirement. drawing business plan. UNIT-I Entrepreneurship: Concept. Suggested Readings: 1. entrepreneurship process. UNIT-II Starting the venture: generating business idea – sources of new ideas. preparing project report. steps in preparing marketing plan. Excel Book. understand and internalize the process of setting up a business. job design. 3. UNIT-IV Sources of finance: debt or equity financing. Robert D. characteristic of successful entrepreneurs.. factors impacting emergence of entrepreneurship. New Delhi. 4. creative problem solving. managerial vs. financial feasibility. working capital. proforma balance sheet. role of entrepreneurship in economic development.. break even analysis. proforma income statement proforma cash flow. Pearson Prentice Hall. licensing.Semester – IVth ENTREPRENEURSHIP Paper code: 2401/51001 COURSE OBJECTIVE: The course aims to acquaint the students with challenges of starting new ventures and enable then to investigate. Entrepreneurship Development and Small Business Enterprises. Entrepreneurship. trade marks. financial institutions supporting entrepreneurs. Section ‘B’ will contain one CASE STUDY which will be compulsory. Michael Peters and Dean Shephered. Duane Ireland. All the five questions will carry equal marks. franching. commercial banks. Pearson Education. Madhurima. New Delhi.

2. New Delhi. 9. Whitely David. Thomson Learning. Whinston. channel design. Framework. 7. 4. process of e-commerce. digital copyrights. E-Commerce. the tools. James. application. Bombay. Prentice Hall of India. 8. 6. e-procurement. E Commerce for Manager. Pearson Education.ELECTRONIC COMMERCE Paper Code: 2402/51002 COURSE OBJECTIVE: The objective of the course is to learn types. Jay Lee. Didar Singh. factors affecting e-commerce. E-business with Net Commerce (with CD). introduction to marketing & CRM. Agents in electronic commerce. multi channel retailing. Creating a winning E-business. computer based education & training. Michael Chang. inter-organizational commerce & intra-organizational commerce. 3. consumer search & resource discovery. Bombay. Electronic Commerce. Frontiers of Electronic Commerce. smart card. business and technological dimensions of e-commerce. TMH. Vikas Publishing House. mobile commerce framework. channels and the related issue in implementing the e-commerce practices. UNIT-III B2B e-commerce. Efraim Turban. network infrastructure (including internet). Perry T. Napier. Internet advertising. Electronic Commerce: A Managerial Perspective. digital library. UNIT-I Introduction to Electronic Commerce: origin and need. credit card and emerging financial instruments. Addison Wesley. David King & H. Schneider P. selling through online intermediaries. value-added network. Vikas Publishing House. Hanson & Kalyanam. Internet marketing & e-commerce. The students will be required to attempt five questions (selecting at least one question from each unit). UNIT-IV Security. Mobile commerce: Introduction to mobile commerce. on-line research. UNIT-II Electronic payment system. Gary. Search engines & directory services. Addison Wesley. 10. Shurety. Thomson Learning. Note: Instruction for External Examiner: The examiner will set 8 questions (2 questions from each unit). Kosiur. Delhi. organizing for online marketing. internet commercialization. TMH. EDI. Delhi. New Delhi. . benefits of mobile commerce. Kalakota. All the five questions will carry equal marks. supply-chain coordination. Delhi. Understanding E-Commerce. 5. Suggested Readings: 1. Lab: Internet Surfing of E-Commerce Sites. Internet retailing. Electronic Commerce. advertising & marketing in the internet. Bharat Bhasker. New Delhi.

talent development budget. All the five questions will carry equal marks. New Delhi. building a reservoir of talent. Section ‘A’ shall comprise 8 questions (2 questions from each unit). One case study be discussed – per unit – in the class. cross functional capabilities an fusion of talents. contingency plan for talent. The students will be required to attempt four questions (one question from each unit). Subir. 4. Suggested Reading: 1. Pearson Education. 3. 2. difference between talents and knowledge workers. UNIT-III Talent Planning-succession management process. Response Books. 2. The Talent Era. Sanghi. creating TMS. New Delhi. The Handbook of Competency mapping. Berger. leveraging talent friendly organizations. integrating compensation with talent management. evaluating employee potential.) The Talent management Handover. . Financial Times/ Prentice Hall International Chowdhary. ROT measurements. Building blocks of talents management: competencies – performance management. Tata McGraw Hill. development of talent portfolio. value driven cost structure. Organisation 21C. developing talent management information system. UNIT-II Talent Management System – elements and benefits of Talent Management System.HUMAN RESORECE MANAGEMENT TALENT MANAGEMENT Paper Code: 2405/51005 COURSE OBJECTIVE: The objective of this course is designed to create symbiotic relationship between talent and organization to accelerate performance improvements by instituting talent management system that ensures identification. Chowdhary. UNIT-I Talent:-engine of new economy. UNIT-IV Return on talent. New Delhi. Seema. Note: 1. optimizing investment in talent. management. Section ‘B’ will contain one CASE STUDY which will be compulsory. Lance A and Dorothy Berger (Eds. Instruction for External Examiner: The question paper will have of two sections. Subir. leadership coaching.

UNIT-III Labour Legislations: Objectives. A. New Delhi. Collective bargaining and empowerment: role. Tata McGraw Hill. 3. and Sinha. One case study be discussed – per unit – in the class. Section ‘A’ shall comprise 8 questions (2 questions from each unit). Forms of union.INDUSTRIAL RELATION AND LABOR LEGISTALTIONS Paper Code: 2406/51006 COURSE OBJECTIVE: The objective of this course is to sensitize and expose students to critical tasks. Social security legislations. Regulatory legislations and protective and employment legislations. Ramaswamy. Unit-IV Co-ownership management. Prevention and settlement of disputes. Dutta. Industrial Relation. Oxford University press. a. Harmony and discipline. . Venkataratnam. Sinha. Sinha. Role of State in managing industrial relations factors affecting industrial relations. New Delhi.K. Strategic implementation of WPM. Trade Unions and Labour Legislations. The students will be required to attempt four questions (one question from each unit). Development of trade Union movement in India Challenges of Trade Union movement. Venkatarantnam. Concept and significance. functions and issues of industrial relations and to gain insight into the dynamics of employee management relations on the different job situations. Impact of technological change on industrial relations. New Delhi. All the five questions will carry equal marks. UNIT-I Industrial Relation: Concept. Oxford University Press. C. 4. Managing Human Resources. Pearson education. Note: 1. 7. Instruction for External Examiner: The question paper will have of two sections. 6. New Delhi. Pravin. Involvement of workers with management processes. Trade Union Challenges at the Designing of 21 st Centry. 2. Quality of worklife. Suggested Readings: 1. Industrial Relations. Objectives.S. E. methods and significance to quality management. New Delhi. Managing Human Resources. New Delhi. Monappa. Tata McGraw Hill. UNIT-II ILO and Trade Unions: Objectives and functions. Monappa. C. IIRA-Excel Books. Role and objectives of ILO. Industrial Relations. 5. S. 2. forms and significance. Section ‘B’ will contain one CASE STUDY which will be compulsory.S.Tata McGraw Hill. Sakher. Trade Union response onward liberalization and change. Scope. Guide to Disciplinary Action. Grievance handling legislations. New Delhi.. emerging socio-economic and techno-economic profile.

Human resource Strategy. role of HR in strategic planning. concept of SHRM. Greer. reward and compensation systems. . New Delhi. Strategic Human Resource Planning. Jeffrey A. Agarwla. 3. 4. 2. mergers and acquisitions. 2. George and Thomas Dougherty. Tanuja. mergers and acquisition. Thomson Learning Inc. domestic an international labour market. Instruction for External Examiner: The question paper will have of two sections. barrier to strategic HR. UNIT-III HR Systems: staffing systems. Section ‘B’ will contain one CASE STUDY which will be compulsory. best practice approach. One case study be discussed – per unit – in the class. Section ‘A’ shall comprise 8 questions (2 questions from each unit). employee and career development systems. Strategic Human Resource Management Belcourt. HRM and firm performance linkages-measures of HRM performance. Strategic Human Resource Management. UNIT-I HR environment. Tata McGraw Hill. Thomson Learning Inc. business strategy and human resource planning. investment perspective of SHRM strategic HR vs. Dreher. traditional HR. sustained competitive advantages through inimitable HR Practices. All the five questions will carry equal marks. UNIT-IV Strategic options and HR decisions-Downsizing and restructuring. Mello. UNIT-II Strategic fit frameworks: linking business strategy a HR strategy. Note: 1. Strategic Human Resource Management. Oxford University Press. 5. The students will be required to attempt four questions (one question from each unit). Charles. Maonica and Kenneth McBay. HR bundles approach. Suggested Readings: 1.. outsourcing and off shoring. outsourcing and off shoring.STRATEGIC HUMAN RESOURCE MANAGEMENT Paper Code: 2407/51007 COURSE OBJECTIVE: The Primary concern to this course is to develop in death understanding of the strategic role performed by HR in business organisation and to gain insight of the alignment between different HR systems and practices and organisation outcomes. HRM in knowledge economy.

Sign up to vote on this title
UsefulNot useful