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VaIue EIement

Your
Company /
Product
Comp 1 Comp 2 Comp 3
Competitive Factor 0 0 0 0
Competitive Factor 0 0 0 0
Competitive Factor 0 0 0 0
Competitive Factor 0 0 0 0
Competitive Factor 0 0 0 0
Competitive Factor 0 0 0 0
Competitive Factor 0 0 0 0
Competitive Factor 0 0 0 0
Competitive Factor 0 0 0 0
Competitive Factor 0 0 0 0
Competitive Factor 0 0 0 0
Competitive Factor 0 0 0 0
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Factors of Competition
Industry Strategy Canvas
Your Company / Product
Comp 1
Comp 2
Comp 3
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Factors of Competition
Your Current VaIue Curve
VaIue EIement
KavaIan
Whisky
Other
Whisky
Non-
AIcohoI
Baverages
Price 5 7 10
Color 10 8 0
Smell 9 7 3
Taste 9 7 3
Availability 3 9 10
Brand Awareness 5 8 2
Satisfaction 8 7 5
Social Status 8 6 0
Strategy Canvas - KavaIan Whisky
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12
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Factors of Competition
Strategy Canvas of Whisky Industry
Kavalan
Whisky
Other Whis
Non-Alcoho
Baverages
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Factors of Competition
Strategy Canvas of Southwest AirIines
Kavala
lan
ky
r Whisky
Alcohol
rages
Kavalan .

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:0:7.473     .!74/:.0  $.9 425 .94784142509943 ...94784142509943 425 425 4:7:77039'.

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..3 8         907 8         43 .:002039 !7...38 ..07.-9 7.943 $4.94784142509943 $97.07...981.....$97...08       $97..9:8 .0 447 $20 %..44 ..$9.3/.3.84183/:897   110738     '.0 .90..703088 $...3 8 907 43 .841$4:90897308   110738     .3. ..90.3.90.4 ..890 ..8 .94784142509943 .

.. 8 44 08 .3 .