SYNOPSIS (TERMPAPER FRAMEWORK

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ISSUE: To analyze and record the various trends in FMCG Industry( 5 companies chosen) over a period of time on various parameters

OBJECTIVE:     To analyze the business expansion and marketing strategies adopted by these companies. To study various HRM policies To find out the competitive practices adopted To do the financial analysis and assessment by calculating various ratios etc. through the final accounts.   To calculate the measures of tendency and other statistical analyzing. The future prospects

Companies: TOP 5 companies to be included in term paper analysis are:     Reckitt Benckiser ITC Nestle HUL Procter and Gamble(P&G)

Lack of primary research. Limitations  Lack of access to the companies being chosen. RECKITT BENKISER. ITC. Primary data will be the one collected through the online questionnaires (if required) on certain issues.RESEARCH METHODOLOGY: Data source collection. this term paper will basically include secondary data including the financial analysis and excel sheets done primarily. P&G Current scenario of the FMCG sector Various subjects covered for the analysis will include: RESEARCH VARIABLES: o Analysis of International Business Expansion Strategy of the companies chosen. NESTLE. . Secondary data has been collected to research about the companies. foreign collaborations. organization and analysisAs the research needs data to test the hypothesis. HR practices etc. analyze the different expansion strategies. TYPE OF RESEARCH:  Exploratory and Descriptive Research TENTATIVE CHAPTER WISE PLAN OF TERM PAPER:     Introduction to the FMCG sector Overview of the 5 companies namely HUL.

o Various HRM practices adopted by the companies. o Financial assessment through ratios and final accounts. Price. Promotional Assessment. o Impact of the change in national income by the growth of the FMCG Sector. Place.     Case studies and examples Analysis and conclusion Results and recommendations Future prospects . o Analysis of financial statements.o SWOT and PEST Analysis and the current market and competitive market scenario as w ell as the differentiation strategies adopted by the companies. o Product.

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