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ICT and Vietnam Tourism promotion activities

ICT and Vietnam Tourism promotion activities

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ICT and Vietnam Tourism promotion activities

Paper to be presented At Expert Meeting on ICT and Tourism for development Geneva, 30 Nov. – 2 Dec. 2005

By LE Tuan Anh Director Tourism Information Technology Center Vietnam National Administration of Tourism

Table of content
1. 2. 3.

4.

5.

Current situation of Vietnam ITC Current situation of Vietnam Tourism Vietnam Tourism promotion activities basing on ICT applications Good opportunities and challenges for ICT and Tourism development in Vietnam Conclusion

1. Current situation of ITC
 Vietnam’s

ICT was booming since 1995, after the approval of National Plan of action on IT toward the year 2000. Nov. 1997, Vietnam has officially been integrated to the Internet.

 From

1. Current situation of ITC
 Some
     

figures:

Total international bandwidth: 2,997 Mbps Internet users: 8.1 million Internet user rate: 9.84% 06 IXPs 16 ISPs 15 OSPs

Vietnam Internet Connectivity map

2. Current situation of Vietnam Tourism
 

  

High and constant Annual development rate: 13%; Tourism revenue increased: $ 2 millions in 2004; Volume of tourist increased; Tourism quality improved;

2. Current situation of Vietnam Tourism
International Arrivals to Vietnam
3,500,000 3,000,000
2,627,988 2,900,000

2,500,000
2,140,100

2,000,000 1,500,000 1,000,000
1,018,244

1,715,637

500,000 0

250,000

19 90 19 91 19 92 19 93 19 94 19 95 19 96 19 97 19 98 19 99 20 00 20 01 20 02 20 03 20 04

2. Current situation of Vietnam Tourism
Domestic tourists
16,000,000 14,000,000
11,700,000 13,500,000

12,000,000
10,000,000

13,000,000

10,000,000 8,000,000 6,000,000 4,000,000 2,000,000 0
1,500,000 1,000,000 2,000,000 6,900,000 6,200,000 5,100,000

11,200,000

9,600,000 8,500,000 7,300,000

19 90 19 91 19 92 19 93 19 94 19 95 19 96 19 97 19 98 19 99 20 00 20 01 20 02 20 03 20 04

2. Current situation of Vietnam Tourism
Hospitality Industry
90000 80000 70000 60000 50000 40000 30000 20000 10000 0

ROOMS
831 58 770 40

570 56

320 10 100 35 1992 180 64 1993 200 15 1994 200 60

1995

1996

2000

2002

Oct-04

2. Current situation of Vietnam Tourism
Travel Industry
s s s

300 Licensed inbound & outbound tour-operators Over 700 domestic tour operators Over 10.000 vehicles, cruise boats...

 Totally over 3000 enterprises in the tourism industry

3. Vietnam Tourism promotion activities basing on ICT applications
 At

central level: Vietnam National Administration of Tourism  At local level: Provincial administration of Tourism  At enterprise level: Tour Operators, Hotels

3. Vietnam Tourism promotion activities basing on ICT applications
 At

central level: Vietnam National Administration of Tourism:
Creating Official websites since 1997:
 www.vietnamtourism.com

Developing CD-ROMs titles, promoting different destinations in Vietnam  E-commerce has just applied on Hotel online reservation system:

 www.myhotelvietnam.com

3. Vietnam Tourism promotion activities basing on ICT applications
 At

central level: Vietnam National Administration of Tourism:
Official websites created:
 www.vietnamtourism.com

(in Vietnamese, English, French, Chinese and Japanese)  www.vietnamtourism.gov.vn (in Vietnamese, English)  www.dulichvn.org.vn (tourist news on-line, Vietnamese)  www.vietnamtourism-info.com (in English)

3. Vietnam Tourism promotion activities basing on ICT applications
 At

local level: Provincial Administration of Tourism:
Having their own tourist website (e.g.):
 www.halong.com  www.nhatrang-travel.com  www.huefestival.com

Sharing the website with provincial department of commerce

3. Vietnam Tourism promotion activities basing on ICT applications
 At

enterprise level:
1511 Resort and hotels:
293 having their own websites and contact with their customer by email  495 having only their email address without website

 Among

Among 281 Tour Operator (domestic and international):
 224

having their own websites and contact with their customer by email  300 having only their email address

4. Good opportunities and challenges for ICT and Tourism development in Vietnam
 Good

opportunity:
commitment of Government:

 Strong

Legal system on ICT and Tourism improved and completed: Ordinance on Post and Telecommunications approved; Law on Tourism approved  Huge Budget to be allocated for two important fields of the economy

Development Strategy on ICT and Tourism toward 2010 have been adopted

4. Good opportunities and challenges for ICT and Tourism development in Vietnam
 Challenges:
 DMO

and DMS has not yet setup uniformly nation-wide  Certain local administration of tourism or tourist company manager do not pay enough attention on ICT applications  Lack of technical knowledge or of potential tourist demand

5. Conclusion
-

-

ICT role is much more critical for Tourism development, especially on promotion activities. Awareness of ICT and Tourism role is expanding, creating favorable conditions for tourism development. Government commitments and international cooperation constitute essential elements for the successful applications of ITC in tourism field

Thank you for your attention!

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