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MagentoGo UserGuide

MagentoGo UserGuide

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Sections

  • CHAPTER 1: Magento Go Will Take You Places!
  • Conventions
  • Getting Started Checklists
  • The Basics
  • Setting Up Your Store
  • CHAPTER 2: Launching Your Store
  • Accessing the Admin Panel
  • Launch the “Start My Store Wizard”
  • Setting Your Language Preference
  • Setting Store Contact Information
  • Designing Your Store
  • Logo File Types
  • Selecting Your Plan
  • Configuring Your Products
  • Configuring Payments
  • Configuring Shipping Options
  • CHAPTER 3: Exploring Your Store
  • Finding Products
  • Categories
  • Search
  • Filtering the Product List
  • Grid/List View
  • Sorting Products
  • Recently Viewed Products
  • Comparing Products
  • Popular Tags
  • Promotional Information
  • Product List Banners
  • Promotional Pages
  • Up-sell Products
  • Related Products
  • Cross-sell Products
  • Product Pages
  • Page Layout
  • Header
  • Footer
  • Making a Purchase
  • Shopping Cart
  • Check Out
  • Managing Customer Relations
  • Customer Email
  • Community Polls
  • Part II:Build Your Store
  • CHAPTER 4: Meet the Admin Panel
  • • Supervising web store activities
  • Supervising Web Store Activities
  • Dashboard
  • Viewing, Sorting, and Filtering
  • Actions Menu
  • Any/Yes/No Controls
  • View Per Page Control
  • Search options
  • CHAPTER 5: Setting Up Categories
  • Category Tabs
  • Subcategories
  • Creating a New Category
  • Adding Subcategories
  • Additional Category Settings
  • Optional Fields
  • Custom Design Tab
  • Category Products Tab
  • Reorganizing Catalog Categories
  • Deleting a Catalog Category
  • Turning On/Off Layered Navigation for a Category
  • Changing Product Listing on a Specific Category Page
  • CHAPTER 6: Product Configuration
  • Product Types
  • Simple Product
  • Complex Products
  • Grouped Product
  • Configurable Product
  • Virtual Product
  • Bundle Product
  • Gift Card Product
  • Creating a Simple Product
  • General Product Information
  • Product Images
  • Product Category
  • Price Information
  • Inventory Information
  • What if Your Product Does Not Appear?
  • Optional Recommended Settings
  • Meta Information
  • Inventory
  • Configuring Product Relationships
  • Up-sells
  • Cross-sells
  • Creating a Complex Product
  • Associated Products
  • Configurable Product Settings
  • CreateSimple Associated Product
  • Super Product Attributes
  • Bundle Product Settings
  • Configuring Bundle Items
  • Gift Card Price Settings
  • Gift Card Information
  • Custom Variants and Options
  • CHAPTER 7: Managing Attributes
  • What is an Attribute?
  • What is an Attribute Set?
  • Attribute Properties
  • Basic Required Settings
  • Optional Settings
  • Frontend Properties
  • Attribute Labels and Options
  • Manage Titles
  • Manage Options
  • Text Field Attribute
  • Text Area Attribute
  • Date Attribute
  • Yes/No Attribute
  • Dropdown Attribute
  • Multiple Select Attribute
  • Price Attribute
  • Fixed Product Tax Attribute
  • Creating an Attribute Set
  • Creating a New Attribute Group
  • CHAPTER 8: Configuring Inventory Settings
  • Setting Quantity Increments
  • Setting Inventory Thresholds
  • Out of Stock Threshhold
  • Minimum Amount Allowed in Cart
  • Setting Up Low Stock Notification
  • Getting Low-Stock Reports
  • CHAPTER 9: Using Import/Export
  • Importing Data
  • Exporting Data
  • Working with Product CSV Files
  • Step 1: Optimize Your Attributes
  • Step 2: Export and Edit
  • Step 3: Import and Refresh Index
  • Common Issues
  • Product System Attributes
  • General Attributes
  • Price Attributes
  • Meta Information Attributes
  • Image Attributes
  • Design Attributes
  • Card-Specific Attributes
  • Pre-loaded Attributes
  • Custom Attributes
  • Working with Customer CSV Files
  • Customer System Attributes
  • Customer Address Attributes
  • Importing Product Images
  • Step 1. Export Your Product Data
  • Step 2. Edit the CSV File
  • Step 3: Save Your Changes
  • Step 4. Import the Edited CSV File and Image Files
  • Part III: Get Ready to Sell
  • CHAPTER 10: Shipping Settings
  • • General Shipping Settings
  • General Shipping Settings
  • Shipping Methods
  • Flat Shipping Rates
  • Free Shipping
  • Table Rates
  • Supported Carriers
  • USPS
  • FedEx
  • CHAPTER 11: Payment Methods
  • Check or Money Order
  • Purchase Order
  • Zero Subtotal Checkout
  • CHAPTER 12: Payment Gateways
  • Authorize.Net
  • Direct Post
  • Google Checkout
  • Ogon
  • PayPal
  • Setting up a Business Account on PayPal
  • Setting up a PayPal Manager Account
  • Magento Go PayPal Configuration
  • • Express Checkout (Permissions)
  • Express Checkout (Permissions)
  • Website Payments Pro (Permissions)
  • Website Payments Standard
  • Website Payments Pro Payflow Edition*
  • Payflow Pro Gateway*
  • Setting up a PayPal Sandbox Account
  • CHAPTER 13: Tax Settings
  • Configuring General Tax Settings
  • Defining Tax Zones
  • Part IV:Manage Your Store
  • CHAPTER 14: Processing Orders
  • Sales Orders
  • Fulfilling and Completing Orders
  • Invoicing an Order
  • Shipment
  • Creating New Orders
  • Editing an Order
  • Canceling an Ord
  • Putting an Order on H
  • Handling Backorders
  • Updating the Shopping Cart
  • Applying a Coupon Co
  • Adding Products to a Shopping Car
  • Adding Wishlist Items
  • Adding Comparison I
  • Managing Refunds and Store Credit
  • Managing Gift Card Accounts
  • Setting the Gift Card Code Pool
  • Creating a Gift Card Account
  • Viewing Gift Card History
  • CHAPTER 15: Managing Customers
  • Customer Groups
  • Creating a Customer
  • Managing Customer Attributes
  • Customer-Generated Content
  • Ratings and Reviews
  • Tags
  • Polls
  • CHAPTER 16: Generating Reports
  • Sales Reports
  • Shopping Cart Reports
  • Product Reports
  • Bestsellers Reports
  • Products Ordered Report
  • Most Viewed Products Report
  • Low in Stock Report
  • Customer Reports
  • New Accounts Report
  • Customers by Order Totals / Number of Orders Reports
  • Customer Reviews Report
  • Product Reviews Report
  • Tag Reports
  • Tags by Customers Report
  • Tags by Products Reports
  • Popular Tags Report
  • Search Terms Reports
  • Refresh Statistics
  • Google Analytics
  • CHAPTER 17: Managing Admin Accounts
  • Adding an Admin User
  • Creating Admin Roles
  • Unlocking Admin Users
  • Using Admin Action Logs
  • My Account
  • Maintenance Mode
  • Managing Task Notifications
  • Manage Task Notifications
  • Connecting Task Notifications to an Outside Email
  • To connect task notifications to an outside email:
  • Managing Terms and Conditions
  • Creating New Checkout Terms and Conditions
  • Part V: Expand Your Store
  • CHAPTER 18: Promotional Discounts
  • Catalog Price Rules
  • Catalog Price Rule Conditions
  • Catalog Price Rule Actions
  • Shopping Cart Price Rules
  • Shopping Cart Price Rule Conditions
  • Shopping Cart Price Rule Actions
  • CHAPTER 19: Email Templates
  • Adding an Email Template:
  • CHAPTER 20: Newsletter Subscriptions
  • Newsletter Settings
  • Creating the Newsletter Email Confirmation
  • Managing Newsletter Subscribers
  • Exporting Subscribers
  • Unsubscribing Users
  • Part VI: Get Creative
  • CHAPTER 21: Store Content
  • Creating Content Pages
  • Default Pages
  • Using the WYSIWYG Editor
  • Editing and Inserting a Link
  • Inserting an Image
  • Embedding Media
  • Establishing Page Hierarchy
  • Adding Nodes
  • Adding Pages to Nodes
  • Creating Static Blocks of Content
  • Placing a Static Block in Categories
  • Placing a Static Block in CMS
  • Adding a Link to a Footer List
  • Banners
  • Placing a Banner Using Frontend Apps
  • Using a Banner for Promotions
  • CHAPTER 22: Custom Variables
  • Defining a Custom Variable
  • Using Custom Variables in Email
  • Using Custom Variables in CMS Blocks
  • CHAPTER 23: Frontend Apps
  • Banner Rotator
  • CMS Hierarchy Node Link
  • CMS Page Link
  • CMS Static Block
  • Catalog Category Link
  • Catalog New Products List
  • Catalog Product Link
  • Recently Compared Products
  • CHAPTER 24: Finding Help
  • Support Site
  • Knowledge Base
  • Video Tutorials
  • Magento Designer’s Guide
  • Magento Blog
  • Magento Training
  • Magento Community
  • Discussion Forums

 

 

NOTE: This document is subject to change without notice. We recommend that, rather than print this document, that you visit the Magento Go support site to download the latest version.
Ver: 1.1.0

Important Notice
Magento reserves the right to make corrections, modifications, enhancements, improvements, and other changes to its products and services at any time and to discontinue any product or service without notice. Customers should obtain the latest relevant information before placing orders and should verify that such information is current and complete. All products are sold subject to Magento's terms and conditions of sale supplied at the time of order acknowledgment. Magento warrants performance of its products to the specifications applicable at the time of sale in accordance with Magento's standard warranty. Testing and other quality control techniques are used to the extent Magento deems necessary to support this warranty. Except where mandated by government requirements, testing of all parameters of each product is not necessarily performed. Magento assumes no liability for applications assistance or customer product design. Customers are responsible for their products and applications using Magento components. To minimize the risks associated with customer products and applications, customers should provide adequate design and operating safeguards. Magento does not warrant or represent that any license, either express or implied, is granted under any Magento patent right, copyright, mask work right, or other Magento intellectual property rights relating to any combination, machine, or process in which Magento products or services are used. Information published by Magento regarding third-party products or services does not constitute a license from Magento to use such products or services or a warranty or endorsement thereof. Use of such information may require a license from a third party under the patents or other intellectual property of the third party, or a license from Magento under the patents or other intellectual property of Magento. Resale of Magento products or services with statements different from or beyond the parameters stated by Magento for that product or service voids all express and any implied warranties for the associated Magento product or service and is an unfair and deceptive business practice. Magento is not responsible or liable for any such statements. All company and brand products and service names are trademarks or registered trademarks of their respective holders. Magento™ is a trademark of Magento, Inc. Copyright © 2011 Magento, Inc.

    

 

Contents 
Part I:  Get Started with Magento Go 1 
CHAPTER 1:  Magento Go Will Take You Places! ....................................................... 3  Conventions .............................................................................................. 3  Getting Started Checklists ........................................................................ 4  The Basics .......................................................................................... 4  Setting Up Your Store ........................................................................ 5  CHAPTER 2:  Launching Your Store ............................................................................ 7  Accessing the Admin Panel ...................................................................... 7  Launch the “Start My Store Wizard” ......................................................... 8  Setting Your Language Preference .......................................................... 8  Setting Store Contact Information ............................................................. 8  Designing Your Store ................................................................................ 9  Logo File Types ................................................................................ 10  Selecting Your Plan ................................................................................ 10  Configuring Your Products ...................................................................... 10  Configuring Payments............................................................................. 11  Configuring Shipping Options ................................................................. 12  Going Live ............................................................................................... 12  CHAPTER 3:  Exploring Your Store ............................................................................ 13  Finding Products ..................................................................................... 14  Categories ........................................................................................ 14  Search .............................................................................................. 15  Filtering the Product List ................................................................... 15  Grid/List View ................................................................................... 17  Sorting Products ............................................................................... 17  Recently Viewed Products ...................................................................... 18  Comparing Products ............................................................................... 18  Popular Tags ........................................................................................... 21  Promotional Information .......................................................................... 22  Product List Banners ........................................................................ 22  Promotional Pages ........................................................................... 22  Up-sell Products ............................................................................... 23 

Magento Go User Guide

iii

Contents Related Products .............................................................................. 24  Cross-sell Products .......................................................................... 24  Product Pages .................................................................................. 25  Page Layout ............................................................................................ 26  Header .............................................................................................. 26  Footer ............................................................................................... 27  Making a Purchase ................................................................................. 27  Shopping Cart................................................................................... 27  Check Out......................................................................................... 27  Managing Customer Relations................................................................ 31  Customer Email ................................................................................ 31  Ratings and Reviews ........................................................................ 31  Community Polls............................................................................... 32 

Part II: 

Build Your Store

33 

CHAPTER 4:  Meet the Admin Panel........................................................................... 35  Supervising Web Store Activities ..................................................... 35  Dashboard ................................................................................... 36  Viewing, Sorting, and Filtering.......................................................... 37  Actions Menu............................................................................... 37  Any/Yes/No Controls ................................................................... 37  View Per Page Control ................................................................ 38  Search options ............................................................................ 38  CHAPTER 5:  Setting Up Categories .......................................................................... 39  Category Tabs .................................................................................. 39  Subcategories................................................................................... 40  Creating a New Category........................................................................ 40  Adding Subcategories ...................................................................... 41  Additional Category Settings ............................................................ 42  Display Settings Tab ................................................................... 42  Optional Fields ............................................................................ 43  Custom Design Tab .......................................................................... 44  Category Products Tab .................................................................... 46  Reorganizing Catalog Categories ............................................... 46  Deleting a Catalog Category ....................................................... 47  Turning On/Off Layered Navigation for a Category .................... 47  Changing Product Listing on a Specific Category Page ............. 47  CHAPTER 6:  Product Configuration .......................................................................... 49  Product Types ......................................................................................... 49  Simple Product ................................................................................. 49  Complex Products ............................................................................ 49  Grouped Product ......................................................................... 49  Configurable Product .................................................................. 50 

iv

Magento Go User Guide

.................................................................................................................................................................................................................................................................. 50  Gift Card Product.................................................................................................................................... 69  Custom Variants and Options ............................................ 51  General Product Information . 75  Optional Settings .......... 58  Related Products ......................................................................................................... 64  Bundle Product ............ 61  Configurable Product Settings ..................................... 60  Grouped Product ....... 65  Configuring Bundle Items ............................................................................................................................... 73  What is an Attribute Set? .. 55  Optional Recommended Settings........................................... 81  Manage Titles .................. 74  Attribute Properties .................................. 54  Price Information ........................................................... 62  CreateSimple Associated Product ............................ 50  Bundle Product .......... 83  Magento Go User Guide v ............................................................................. 56  Meta Information .......................................................................................................................................................................... 75  Basic Required Settings ............. 78  Attribute Labels and Options ............................................. 64  Bundle Product Settings ...................................................................................................................................... 51  Creating a Simple Product ............. 63  Super Product Attributes .................. 58  Cross-sells . 73  What is an Attribute?............................................................................................................................................................................................................................ 71  CHAPTER 7:  Managing Attributes .........................................................................................Contents Virtual Product ........................................................................................................................................................... 69  Gift Card Information ............... 53  Product Category.................................... 55  What if Your Product Does Not Appear? .......................................................... 58  Creating a Complex Product ............................................................................................................................................ 66  Gift Card Product ........................ 83  Date Attribute ......................................................................................................... 52  Product Images ...... 57  Configuring Product Relationships ........................................................................................................................................................................................................... 81  Manage Options ....................................... 68  Gift Card Price Settings ............................ 54  Inventory Information ............................ 82  Text Area Attribute .................. 58  Up-sells ........................................................................................................................................... 76  Frontend Properties ......................................................... 81  Text Field Attribute .......................... 56  Inventory....................................................................................................................................................................... 60  Configurable Product ........................................................................................................................ 60  Associated Products ...................

........................................ 111  Step 3: Save Your Changes ............................................................................................................................ 106  Card-Specific Attributes ... 102  Step 2: Export and Edit . Edit the CSV File ...................................................... 103  Price Attributes ....... 107  Custom Attributes ...................................................................................................................................................................................................................................................... 108  Customer System Attributes ........................................ 96  Out of Stock Threshhold .................................................................................................................................................. 86  Fixed Product Tax Attribute............................................................. 102  Common Issues..................................................................................................................................................................................................................................................................................................................................................................... 107  Pre-loaded Attributes ........................................ Import the Edited CSV File and Image Files........................................................................................ 105  Meta Information Attributes ........................................................................................................................................................................................................... 85  Multiple Select Attribute ...... 103  Product System Attributes ...................................................................................................................................... 97  Getting Low-Stock Reports ...................................................................... 85  Price Attribute ................................................................. 109  Customer Address Attributes ................... 110  Importing Product Images ......................... 95  Setting Inventory Thresholds..... 112  Step 4............................................... 99  Exporting Data ..... 100  Working with Product CSV Files ........................... 108  Step 1: Optimize Your Attributes ............................. 102  Step 1: Optimize Your Attributes ..................................... 88  Creating a New Attribute Group ................................................................................................... 111  Step 1.................................................................................. 102  Step 3: Import and Refresh Index .................................................................................Contents Yes/No Attribute ............. 107  Working with Customer CSV Files .......................... 108  Step 3: Import and Refresh Index ............................................... 108  Step 2: Export and Edit ....................................... 109  General Attributes .. Export Your Product Data ................................................................. 99  Importing Data .................. 91  CHAPTER 8:  Configuring Inventory Settings ................... 97  Setting Up Low Stock Notification ................................................................... 103  General Attributes ............ 105  Design Attributes .......................... 96  Minimum Amount Allowed in Cart ........................................................ 87  Creating an Attribute Set........... 105  Image Attributes ........................ 84  Dropdown Attribute ..................................................................................... 112  vi Magento Go User Guide .. 93  Setting Quantity Increments ...................................... 98  CHAPTER 9:  Using Import/Export ... 111  Step 2.

............................. 150  Setting up a PayPal Manager Account............................................................. 133  Check or Money Order.................................................................................................................................. 177  Part IV:  Manage Your Store 179  CHAPTER 14:  Processing Orders .................................................... 135  Zero Subtotal Checkout ............................................................................................................................................................................... 134  Purchase Order ................................................................ 129  CHAPTER 11:  Payment Methods ................................................................................................................................................................................................................................................... 120  Table Rates .............................................................................................. 149  Setting up a Business Account on PayPal ..................... 177  Managing Tax Rules ........................................... 126  DHL .......... 151  Magento Go PayPal Configuration .................... 175  Configuring General Tax Settings ................ 153  Website Payments Pro (Permissions) .............................................Net .................. 176  Defining Product and Customer Tax Classes ......................... 160  Website Payments Pro Payflow Edition* .............................................. 139  Direct Post ..................................... 123  USPS ....................................... 117  Shipping Methods ........................................................................................................ 121  UPS ............................. 147  PayPal ..................................... 156  Website Payments Standard ............................. 170  CHAPTER 13:  Tax Settings ...................................................................................................................................................................................................................................................................................................... 181  Sales Orders ......................................... 175  Defining Tax Zones ........................................... 125  FedEx ............ 121  Supported Carriers ........................... 181  Magento Go User Guide vii ............................................................................................................................................................................................................... 145  Ogone ........................................................................ 118  Free Shipping ....................................................... 142  Google Checkout ................................................................... 151  Express Checkout (Permissions) .............................................. 139  Authorize................................................................................................................... 167  Setting up a PayPal Sandbox Account ....................................................Contents Part III:  Get Ready to Sell 115  CHAPTER 10:  Shipping Settings ....................................................... 117  General Shipping Settings ..................................................... 163  Payflow Pro Gateway* ......................................... 118  Flat Shipping Rates ............................................................................................................................. 137  CHAPTER 12:  Payment Gateways .......

..................................................................................................................................................................................................................................................................................................................................... 206  Customer Reviews Report ......................... 187  Managing Refunds and Store Credit .................................... 205  Low in Stock Report ......................................................................................... 201  Sales Reports.................. 193  Creating a Customer ............................................................................... 185  Applying a Coupon Code ................................... 204  Bestsellers Reports ................................................................................................................................................................................................................. 199  CHAPTER 16:  Generating Reports ....................................................... 193  Managing Customer Attributes ................. 187  Adding Recently Viewed Items............................................................................................................................................................... 204  Products Ordered Report .. 207  Tag Reports ... 181  Invoicing an Order .............................. 190  Setting the Gift Card Code Pool ............................... 190  Creating a Gift Card Account ...................................................................................................... 206  Customers by Order Totals / Number of Orders Reports.......................................... 196  Ratings and Reviews . 206  New Accounts Report .................................................................................................................................................. 193  Customer Groups ............................... 187  Adding Comparison Items ........................................... 207  Product Reviews Report ......................... 182  Editing an Order ......................................................... 184  Putting an Order on Hold ........................ 198  Polls ....................................................................... 205  Customer Reports ....................... 187  Adding Previously Ordered Items................................................................... 186  Adding Products to a Shopping Cart ...................................................................... 188  Managing Gift Card Accounts ........... 185  Updating the Shopping Cart................................................................. 191  Viewing Gift Card History ......................................................... 184  Handling Backorders .................................................................................... 182  Creating New Orders ............................................................ 208  viii Magento Go User Guide ............................................................................................................................................................................................................................................................................................................ 186  Adding Wishlist Items ........................................................................................... 184  Canceling an Order .......... 196  Tags ..........Contents Fulfilling and Completing Orders ............................................................................................ 203  Product Reports ........................ 195  Customer-Generated Content........................................................................................................................ 204  Most Viewed Products Report ......................................... 181  Shipment ........ 201  Shopping Cart Reports ...................................... 191  CHAPTER 15:  Managing Customers ..............

............................................ 222  Catalog Price Rule Actions ........................................................................................... 210  Refresh Statistics .......................... 214  Managing Task Notifications ................................................ 229  Adding an Email Template: ......... 233  Unsubscribing Users ......................... 221  Catalog Price Rule Conditions ................................................................................................................. 233  Exporting Subscribers .. 237  Creating Content Pages............................. 241  Magento Go User Guide ix ................................................................................... 223  Shopping Cart Price Rules.... 224  Shopping Cart Price Rule Conditions ............................................................................................ 214  Maintenance Mode ....................... 216  Creating New Checkout Terms and Conditions ............... 208  Tags by Products Reports .................................................... 229  CHAPTER 20:  Newsletter Subscriptions ............................................................................................ 214  Using Admin Action Logs ........................................... 209  Popular Tags Report ..................... 216  Connecting Task Notifications to an Outside Email ...................................... 209  Search Terms Reports ................................................................................................................................................................................................................................................................. 215  Manage Task Notifications ............ 231  Newsletter Settings ............................................................................................................................................................ 231  Creating the Newsletter Email Confirmation . 211  Google Analytics .................................................................... 214  My Account ....................................................................................................... 213  Creating Admin Roles .................. 226  CHAPTER 19:  Email Templates ........................................................................................................................................................... 237  Using the WYSIWYG Editor ................................ 225  Shopping Cart Price Rule Actions ........ 211  CHAPTER 17:  Managing Admin Accounts...................................................................................................................................................................................................... 234  Part VI:  Get Creative 235  CHAPTER 21:  Store Content ............................................... 232  Managing Newsletter Subscribers...............................Contents Tags by Customers Report ........ 216  Managing Terms and Conditions ......................................................................................................................... 217  Part V:  Expand Your Store 219  CHAPTER 18:  Promotional Discounts.................................................................................................................................................................................................................................... 213  Adding an Admin User .............. 221  Catalog Price Rules .................................................. 237  Default Pages ...... 213  Unlocking Admin Users ...................

............................................ 283  Part VII:  Resources 287  Support Site ........................................................................................................................................................................................................................ 243  Embedding Media .............. 290  Magento Training ......................................................................... 259  Using Custom Variables in Email ................................................................................................................................................................................................................................................................................................................................. 289  Video Tutorials............ 257  CHAPTER 22:  Custom Variables ............................................... 289  Magento Blog ........................................................................................................................................... 244  Adding Pages to Nodes ........................ 270  CMS Static Block ................ 243  Establishing Page Hierarchy ................... 260  CHAPTER 23:  Frontend Apps .............................................. 274  Catalog New Products List .............................................. 289  Knowledge Base........................................................................................................................................ 259  Using Custom Variables in CMS Blocks ........................................... 262  CMS Hierarchy Node Link ................................... 267  CMS Page Link...................................................................................................... 248  Placing a Static Block in CMS .............................................. 252  Banners .................................................................................................................................... 247  Placing a Static Block in Categories....................................... 281  Recently Viewed Products ...... 246  Creating Static Blocks of Content .............. 244  Adding Nodes ......................................................... 272  Catalog Category Link ..................... 253  Placing a Banner Using Frontend Apps .................................................... 276  Catalog Product Link ........................................................................................................................................................... 242  Inserting an Image ................................ 259  Defining a Custom Variable ............................................ 290  CHAPTER 24:  Finding Help ....................................................... 290  Discussion Forums ...........................Contents Editing and Inserting a Link .................................................................................................. 279  Recently Compared Products ........... 256  Using a Banner for Promotions ............................ 289  x Magento Go User Guide .... 250  Adding a Link to a Footer List................................................................................................................................................................................................... 290  Magento Community ................................................. 289  Magento Designer’s Guide ......................... 261  Banner Rotator ...........................

    Part I:   Get Started with Magento Go 1 .

    .

so please refer frequently to the online version that is available on our support site. manage and grow your store. sign up with one of our plans that are best suited for your eCommerce needs. we recommend that you sign up for a 30-day free trial of our Magento Go platform. Conventions In this user guide. It may also be referred to as the front end. All of our plans are available without any setup fees or transaction fees. It may also be referred to as the back end. This guide will be continually updated. Magento Go User Guide 3 . Our service provides a robust set of tools to help you create. an online service that helps small business merchants like you build powerful stores to sell products and services online. To get started even sooner. quickly and easily. Admin panel refers to the administrative interface of Magento Go. We handle the technology so you can focus on running and growing your online business. you will find a number of terms and text styles that distinguish between different kinds of information. With Magento Go there is no software to install and configure as well as no servers to manage. To get you started.  CHAPTER 1: Magento Go Will Take You Places! Welcome to Magento Go. Online store refers to the customer-facing side of your eCommerce site. Our monthly plans also come with 24/7 customer support to help with your store setup.

Shipping Accounts Set up an account with a carrier(s) for shipping your orders.Get Started with Magento Go Getting Started Checklists If you are new to eCommerce. SSL Certificate Secure your checkout process by setting up a SSL Certificate. Payment Gateway Set up a payment gateway in order to process your store’s orders.     4 Magento Go User Guide . The Basics To take your store live. Merchant Account Open a merchant account with your bank or thirdparty provider. you can use the following checklists as easy guides for setting up your Magento Go store. you must first set up the following accounts outside of Magento Go: Account Type Domain Name Required Set up your own unique internet address for your store. You can print these out to get started in a hurry.

CHAPTER 1: Magento Go Will Take You Places! Setting Up Your Store Steps Recommended Optional Store Payment Options Shipping Options Tax Settings Start My Store Wizard Email Company email Customize Email templates Catalog Create Categories Create Products Custom Attributes Related Products Up-Sells Cross Sells Design Store Template Customize Promotion Coupons Banners Marketing Submit sitemap to Google Submit products to Google Base Reporting & Analytics Sign up for Google Analytics Open a Google Webmaster Tools Account Magento Go User Guide 5 .

Get Started with Magento Go     6 Magento Go User Guide .

you can enter the following: http://www.com/admin 2. with the addition of the suffix /admin. do the following: To log in to the Admin panel: 1.com/admin Alternatively. 3. Use a standard web browser to navigate to the Admin panel by entering the URL that you specified in the Magento Go Setup Wizard. For example.com as the base URL. Magento Go User Guide 7 . Click Log In to display the Admin panel.mywebstore.gostorego. Sign in with the user name and password you created during the signup process. Accessing the Admin Panel The Magento Go Admin panel enables you to control all aspects of your online store. you can also navigate to the Admin panel Log In with: http://mywebstore. if you specify mywebstore. To access the Admin panel.  CHAPTER 2: Launching Your Store This chapter describes how to log in to your store’s Admin panel and how to launch your store with the Start My Store wizard. it is your virtual back office.

If an action is incomplete. English (United States) is the primary language set in Magento Go. If you would prefer to set up your store directly. you can begin your basic store setup by clicking the orange bar located at the top of your Admin panel titled.”   The Start My Store Wizard takes you through the set up process in eight segments. Setting Store Contact Information Introduce customers to your brand. select a primary language in the list and then click the button to update your store’s language settings. Provide customers with easy ways to contact you. From selling in multiple languages to handling tax rules from different countries to working in your own language in the control panel. you will see an icon with a check mark in a circle: empty circle: . The following step-by-step guide helps you populate the basic requirements of your Magento Go store. NOTE: When an action in the wizard is complete. to view and track orders. Magento Go provides the flexibility to meet your needs. you will see an icon with an Setting Your Language Preference Magento Go supports merchants and consumers around the world. By default.Get Started with Magento Go Launch the “Start My Store Wizard” After you have successfully logged into your store’s Admin panel. “Start My Store. see the Knowledge Base on the Magento Go Support site. Get started by letting your customers know who they are buying from and how to reach you. and to register for newsletters. To change language settings. 8 Magento Go User Guide .

Submitted contact form information will be emailed here. Select Set Store Contact Information. Store address: Fill in your store’s physical (mailing) address. As a merchant. then add your store’s logo and tailor the theme to make it your own – change fonts and colors.CHAPTER 2: Launching Your Store To set store contact information: 1. You can also upload a favicon to showcase your company logo the browser title bar. move elements on the page with the drag and drop editor. button to update your store’s contact settings. and change your sites inline text. In this section. preview and apply different themes from the library provided. you can upload your store logo to be used for all transactional emails. Option Select & Customize Your Design Description This section of the wizard will redirect you to the Magento Go theme editor where you can customize. Store contact email: Enter the primary store’s contact email. you also have the ability to control over all aspects of your design. Start from one of the professionally designed themes. A dialog box appears that enables you to enter all of your store’s contact information: • • Store name: Your store’s name will be set as a variable. Click the Designing Your Store Magento Go allows you to create compelling and professional stores that engage your customers. regardless of your design skills. Select Your Store Logo Magento Go User Guide 9 . Store phone number: Your store’s phone number will be displayed only if supported by your theme’s design. by having direct access to the CSS editor of your site. • • 2.

This section provides a quick overview of how to create a new product or import your existing products: • Create New Products This option allows you to add new or edited products or customers to your store’s database. Create custom attributes that match your needs. and promotional banners.jpeg (.apng. • Import Your Existing Products You can import a new or existing product list. Magento Go provides the ideal way to launch your business online. . . Selecting Your Plan As your business grows. . Magento Go can grow with you.gif. see CHAPTER 9: Importing and Exporting Data. Help customers find your products with powerful search engine optimization (SEO) options. special offers. . Magento Go provides the power you need to succeed online.Get Started with Magento Go Logo File Types Magento Go supports the following file types for logo and favicon files: Logo Transactional Email Store Logo Favicon Allowed File Types . Group your products into bundles. Enable customers to easily filter and search to find the products they are looking for. .gif. To learn more about importing products.jpeg (.jpg).svg NOTE: Some browsers do not support each of these file types. . To learn more about creating new products. 10 Magento Go User Guide . see CHAPTER 6: Setting Up Products. With a wide range of configurable features and a variety of plans to meet your needs as the size of your business grows.png . Configuring Your Products You have unmatched flexibility in how you sell your products with Magento Go.ico. .jpg). Highlight your products with multiple images.png.

A tax rule defines what rates to use and when. • Sign up for PayPal Express Checkout This is the simplest PayPal setup. Our payments systems are safe for your customers and provide you with the security and PCI compliance you need to confidently sell online. • Accept credit card payments directly on your site Choose this option if you want to accept credit card payments directly on your site. Set Up Other Payment Options There are a number of different Payment Options for use with Magento Go. Tax rates can be set down to a zip or postal code level to allow for city and county variations in rates. Magento Go lets you accept credit cards and alternative payments directly on your store though trusted partners such as PayPal. After you have created your tax rates. you should set up at least one tax rate and at least one tax rule. All of these options require you to create an account with the payment provider and then configure your store to work with your account. When you are ready to configure your store. Payments Option Set Up PayPal Description This option enables you to add new or edited products or customers. specify how the tax rates apply using a tax rule. Set Tax Calculation Magento Go User Guide 11 . set up the tax rates that are appropriate for your business. To get started. including methods to accept credit cards directly on your site.CHAPTER 2: Launching Your Store Configuring Payments Accepting payments through your online store is a core pre-launch task. click Continue to setup your payment options. click Submit to go to the payment settings page. You can create multiple tax rates and tax rules that can be applied to different types of products or to different customers if necessary. To get your store ready to accept orders. select this option and click Submit to be directed to a PayPal page where you can register for a PayPal account.

and process orders you take over the phone. 12 Magento Go User Guide .Get Started with Magento Go Configuring Shipping Options Magento Go provides you all the tools you need to manage your online business. keep them informed with email notifications. You can provide your customers accurate shipping rates. From first taking the order to processing payments to shipping. Going Live When you are ready to launch your store and open for business. you have control. click the Go button to officially launch your store and remove the demo store notice.

  Magento Go User Guide 13 . often referred to as the "frontend. product categories and promotions. and provides your customers with ordering. payment.  CHAPTER 3: Exploring Your Store The customer-facing side of your online store. and purchase tracking features. this chapter describes the basic browsing and purchasing features provided for your customers by a web store created using Magento Go. payment. The frontend provides the view of your web store that is publicly available on the Internet to customers using an Internet browser. It presents your products." is where customers come to browse and shop. In order to familiarize you with the features of the frontend. The front-end shows your product catalog and provides your customers with ordering. tracking features and more. You can access your own store by browsing to the address that you define during installation.

as described below. Each product can be assigned to one or more Categories. which are offered in a bar near the top of the web store page. It provides a variety of options for browsing through the products offered and then drilling down to view detailed information about each product.Get Started with Magento Go Finding Products The Magento Go front-end is also referred to in this guide as your web store. Categories may have been assigned Sub-Categories. Cameras and Computers:     14 Magento Go User Guide . A customer can navigate to a Sub-Category using a Category’s drop-down menu. their sort order and the filter that is used. such as whether they are shown as a list or grid (table). The following shows the Sub-Categories: Cell Phones. Categories The products in the web store are grouped into Categories. Magento Go enables you to define the default appearance of how multiple products are presented.

Next to each Attribute is the number of products that have that Attribute. In the front-end page shown above. Color. Manufacturer and Shoe Type. or its Attributes. Magento Go User Guide 15 . The Attributes in a Category appear in groups. in order to find it. The Shop By area on the left side of the front-end page provides a variety of product Attributes that can be used to access the products in that Category. The following shows a Category that has products: Search The top right of your web store page provides a search field in which a customer can type all or part of the name of a product. when browsing through a web store the customer’s first step is to select the category or sub-category of the products of interest. each with its own title. The customer can then filter the products in that category according to the various attributes of these products. the groups that appear are Price (which shows ranges of prices). as shown below: Filtering the Product List Typically.CHAPTER 3: Exploring Your Store A Category or a Sub-Category can each have a product list or show a landing page that features some products.

the apparel category has three green products. as shown below: After a customer clicks on the Green Attribute.Get Started with Magento Go For example. as shown below:   To clear the filter and thus redisplay all the products in the currently selected Category. click the icon next to the filter or the Clear All Items option. all the green products are displayed in the web store for browsing and the Shop By area indicates that the products in this Category have been filtered by the Color: Green Attribute. 16 Magento Go User Guide .

as shown below: Sorting Products A customer can sort the products that are displayed by selecting the relevant option in the Sort by field. as shown below: Magento Go User Guide 17 .CHAPTER 3: Exploring Your Store Grid/List View Products can be displayed in a grid (table). as shown in the previous page or as a list.

18 Magento Go User Guide . and allows them to easily link back to them. Comparing Products Magento Go enables customers to compare the products of their choice in your store.Get Started with Magento Go Recently Viewed Products The Recently Viewed Products block lists the products recently viewed by customers. whether they were purchased or not.

CHAPTER 3: Exploring Your Store

To compare products: 1. A customer first clicks the Add to Compare option provided for each product that he/she wants to compare, as shown below:

2.

After selecting all the products to be compared, the customer then clicks the Compare Items button in the COMPARE PRODUCTS area, as shown below:

 

 

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The following page appears in a pop-up window:

NOTE: A row also appears for each comparable Attribute defined for these products, such as Color.

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Popular Tags
Another option that Magento Go provides to help customers find the right product is called Popular Tags. Popular Tags provide another property that can be assigned to products that customers can select in order to view the products to which this tag has been assigned.

Popular tags can be assigned by customers in the product page, as follows, and can be approved and edited from the backend, if required:

 

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Promotional Information
Magento Go provides a variety of aspects of product presentation that you can control and that enable you to promote and up-sell products to your customers.

Product List Banners
You can define the banner that appears at the top of each category landing page with a static block. This adds a graphical element to your Category pages that can be used for special promotions, or to highlight certain products. Banners can be defined per Category.  

Promotional Pages
Another way of featuring products and promotions in your web store is by using a customized category landing page, which is a static HTML page that may be displayed while browsing a category, instead of showing a list of products, as shown below:

 

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Up-sell Products
Up-sell products are items that your customer could buy instead of the product that is being viewed. These products may be of a better quality, more expensive, be more popular or produce a higher profit margin. This example presents a more expensive keyboard and other products as up-sells to the less expensive keyboard.

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Related Products
Related products are meant to be purchased in addition to the item the customer is viewing. Related products are shown in the right column of your web store in a separate block. The following example shows a mouse promoted as a Related Product when a keyboard is being purchased or viewed.

Cross-sell Products
Cross-sell products appear next to the shopping cart. When a customer navigates to the shopping cart page (whether automatically after adding a product or otherwise), these products are displayed as cross-sells to the items already in the shopping cart. They are similar to impulse buys, like magazines and candy at the cash registers in grocery stores.

 

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The following describes a few of these features: • Image: The customer can use the slider to zoom in and out of the image. • • • •   Magento Go User Guide 25 . Product Tags: Shows the tags assigned to this product. Customers can navigate to other products by clicking on one of these tags. Product Options: Magento Go provides a variety of controls that enable you to configure the product options that appear for a Customer to select. click on it to enlarge it. The following shows a typical product page: Most of the features provided to present a product in your web store are self-explanatory. The store administrator can approve or remove reviews. in the Quick Overview area and lower down you can see a more detailed Product Description area. such as checkboxes. Also. Description: The top of the page shows a short description. Reviews: Your customers can rate and review your products. or pan it to see different parts of it. Additional Information details are provided about the product in the form of a table.CHAPTER 3: Exploring Your Store Product Pages The back-end enables you to define the type of information and functionality that is provided in a product’s page. dropdown menus and so on. You can also define whether customers can add tags.

Log In: Enables each customer to identify themselves. Register: Enables a new customer to register to your web store. These features enable you to control the look and feel of your web store and provide the customer with various functions. download products and change address information. My Cart: Enables customers to see the products that they have selected to purchase. Header The default header of each of your web store pages shows your web store logo and banner. and a footer at the bottom. billing and shipping information. track their shipments. They can also share their wish list with their friends. as follows: • My Account: Enables registered Customers to access their Orders’ history. My Wish List: Enables customers to define a list of items that they may want to purchase in the future. Checkout: Enables customers to start the checkout process in order to specify payment. • • • • • 26 Magento Go User Guide .Get Started with Magento Go Page Layout Every page in your store has a header at the top. An example is shown below: This header also provides a variety of functions on the right.

An example is shown below: This footer generally provides links to various informational and functional pages in the site.CHAPTER 3: Exploring Your Store Footer The bottom of each of your web store pages shows a footer. Check Out The My Cart area also provides a Checkout button that takes a customer to the first step of the one-page checkout process. such as Contact Us and the Site Map. The My Cart area shown above displays a brief list of the products in the shopping cart. as shown below: Magento Go User Guide 27 . Making a Purchase Shopping Cart The customer adds a product to the shopping cart by clicking on the Add to Cart icon of that product. The Recently Added Item(s) area shows a list of the last three items added to the shopping cart. as shown below.

In addition. The following shows an example of checking out as a guest by selecting the Checkout as Guest option in the step above: 28 Magento Go User Guide . in the backend you are offered a variety of options to customize the customer checkout process. TIP: Customers can also register and create an account by using My Account or Log In link on the top right of each page. Customers that have created an account can later track the status of their Order.Get Started with Magento Go Most of the functionality of the checkout process is available by default. such as various payment and shipping methods that can be offered to your Customers. A customer can make a one-time purchase as a guest or can register and create an account.

the Shipping Method and the Payment Method.CHAPTER 3: Exploring Your Store The customer clicks Continue to see the next step in which the customer can specify billing and identification information. The last step of the checkout process enables the customer to review the entire Order: Magento Go User Guide 29 . The customer clicks Continue to specify the Shipping Address.

then the following page is displayed.   The customer can confirm the Order and receive an Order number. An example is shown below: 30 Magento Go User Guide . A confirmation email is then sent to the customer. or can reconsider and edit their cart using the Edit Your Cart link. If the customer proceeds with the order and the payment is processed successfully.Get Started with Magento Go NOTE: The left column shows the summary of information entered during the previous checkout steps and enables you to change any of the information that is incorrect. The content of the email can be controlled by the web store owner.

as follows: Magento Go User Guide 31 . Ratings and Reviews Rating and review functionality is provided by Magento Go to enable customers and web storeowners to give their opinions. They appear in the front-end.CHAPTER 3: Exploring Your Store Managing Customer Relations Customer Email Magento Go sends a variety of automatically generated customer emails (such as when a customer places an Order or opens an account) and enables you to customize them as you require. feedback and comments about products.

Get Started with Magento Go The quantity of stars indicates the satisfaction rating. You can click the Review(s) link to display the actual textual reviews provided by customers. as shown below: 32 Magento Go User Guide . Community Polls Each web store can provide a Community Poll.

  Part II: Build Your Store       .

Get Started with Magento Go     34 Magento Go User Guide .

Supervising Web Store Activities The Dashboard appears by default after you log in. Refer to each of the subsequent chapters of this user guide for a description of the various aspects of customizing and managing your store.  CHAPTER 4: Meet the Admin Panel This chapter describes the ongoing management tasks that you can perform in the Admin panel while running your Magento Go store. This chapter contains the following sections: • • Supervising web store activities Viewing. Sorting. and Filtering To log in to the Admin panel.     Magento Go User Guide 35 . see Launching Your Store. It can also be accessed by clicking the Dashboard tab on the top left of the page.

Bottom Information Tabs: The bottom of the Dashboard provides additional information about your web store. as follows: • • • • Bestsellers Tab: Shows a list of the best-selling products in your web store. Left Information Panel: The panel on the left shows you the total amount of orders handled in your Magento Go web store. Customers: Shows a list of your top customers. information about your last five orders and the top five products for which customers have searched. • • • 36 Magento Go User Guide . the average amount of each order. Underneath. you can see the revenue. and shipping amounts of your orders. their price.Build Your Store Dashboard The Dashboard shows you basic information and statistics for managing your web store. The following describes the options in this page: • Orders: The Orders tab in the center of the page. meaning Year-to-Date (YTD). tax. New Customers: Shows a list of the most recently registered customers. shows a graph indicating the quantity of Orders in your web store within the last year. tax. Most Viewed Products Tab: Shows a list of the most recently viewed products and the number of times they were viewed. Amounts: The Amounts tab in the center of the page shows a graph indicating the revenue from your web store YTD. as shown above. and shipping amounts of your orders and the total quantity. Underneath you can see the revenue. quantity. and the quantity ordered. meaning the customers that have ordered the most items from your web store in the last year.

a new page opens containing a list of all attributes for all selected products. and Filtering Throughout Magento Go.CHAPTER 4: Meet the Admin Panel Viewing. • Update Attributes: Updates the attributes of multiple products. Click Save to confirm the changes. used to sort. Magento Go User Guide 37 . The following actions can be applied to selected items: • Delete: Deletes the selected products from the store. and submit actions. Actions Menu The Actions menu is used to perform operations on a group of selected product records. The options include: • Yes: Are products that have been assigned by the merchant. • No: Are products that have not been assigned by the merchant. search. When you click the Submit button. Sorting. • Any: Are both assigned and unassigned products. You can change any of the attributes and then select the Change field to notify Magento Go as to which of the attributes have been updated. This section is a general breakdown of how you can use these options. there is a system of viewing filters. Any/Yes/No Controls The Any/Yes/No Control is used to select how products are assigned. • Change Status: Disables or enables multiple products at once.

Qty: A search option for finding products within a quantity range. Status: A drop-down list for finding products that have been enabled or disabled. shown below. Samsung 32" LCD TV). Search options The following list describes some of the options that can be used with the search tool: • Name: A search option of names that you have given items (for example. Price: A search option for finding products within a price range. controls how many items are displayed per page: TIP Selecting an amount for View per Page remains as the default setting throughout the Admin panel until you log out. SKU: A search option for locating a stock keeping unit (SKU) number.Build Your Store View Per Page Control The View per Page control. Attribute Set Name: A drop-down list that allows you to select a specific Attribute Set. • • • • • • • 38 Magento Go User Guide . Type: A drop-down list that enables you to select a specific product type. Visibility: A drop-down list that enables you to select specific visibility options.

After categories are enabled.  CHAPTER 5: Setting Up Categories Magento Go uses categories to organize the products in your online catalog. categories are not visible in the front-end store. they will be displayed on your web store in the layered navigation on left column for a default theme and as a drop-down menu in the main navigation bar. Category Tabs Categories are further managed within a group of four tabs in the main pane: • • • • General Information Display Settings Custom Design Category Products Magento Go User Guide 39 . By default.

You can also upload an image for all category types in place of a static block. In the left pane of the resulting page. 2. Click the button to open the New Category panel. In the Admin panel. and around the hierarchy without having to remake and redefine them. a static content block. click on the category name in which you want to make a subcategory. Creating a New Category To create a new category: 1. 40 Magento Go User Guide . The only difference is where you put them in the catalog hierarchy. select Catalog > Manage Categories.Build Your Store A category or a subcategory can each display all assigned products to that category. or a combination of a static content block followed by the products list. Subcategories Both root categories and subcategories are called “subcategories” in Magento Go. 3. down. The advantage of this feature is that it enables you to move categories up.

click Category. click Top Navigation. To limit the number of levels in your top navigation: 1. You can overwrite this field for better SEO management. select System > Configuration to open the Configuration page. Is Active: Select Yes to make this category and all “active” subcategories active. For more information about using images. 4. specify 0 (zero). Include in Navigation Menu: Select Yes make this category show up in your store’s top navigation menu – otherwise. In the main pane. Magento Go User Guide 41 . see the Knowledge Base on the Magento Go Support Site. Other key fields for better SEO management include the Page Title. • • 5. and so on) to your root category. including the following required fields: • Name: The name that you specify here will be referenced in the navigation menu bar on your front-end. in the General Information tab. All of your catalog categories must be subcategories of “Default Category” in order to be visible in your store. In the left navigation panel. Category limitations apply per plan-level. This image will be displayed on top of the product list of this category. For unlimited subcategories. 6. Adding Subcategories You can add subcategories (and sub-subcategories. Click to save your changes. Set the number of levels of categories. From the Admin panel. and Meta Keywords fields. The URL Key field is designed to improve your search engine optimization (SEO) ranking.CHAPTER 5: Setting Up Categories NOTE: “Default Category” is the root of your store's catalog. a URL Key is automatically generated based on the category name. Repeat steps 2-7 above to more categories for your web store. it will be hidden but still be searchable. Meta Description. 2. By default. 7. Then. 8. enter the information for this category. You can upload a default image for this category to be displayed on your store’s front-end when a customer clicks the category menu.

select one of the following options to specify how you want your category listing page to appear: • Products only: This option will display only products that are assigned to this category depending on your list settings. In the Display Mode field. Additional Category Settings Display Settings Tab To change the display settings: 1.Build Your Store NOTE: Disabled categories appear in gray type. skip this step. Static block and products: This option will display the assigned static block and products for a category. NOTE: If you select Static block only or Static block and products. • • 42 Magento Go User Guide . Static block only: This option will display only a static block. then select a previously created static block from the CMS Block list. Static blocks will be posted above the product list. Otherwise. A list of assigned products will be ignored.

set Is Anchor to Yes. You can predefine the Price Step range by specifying your own number in this field by clearing the Use Config Settings check box. You can define and add attributes as needed. • Layered Navigation Price Step: By default. Optional Fields • Available Product Listing Sort By: By default. NOTE: Use your keyboard’s Shift key if you want to select a group of attributes. depending on the scope of the price of products within the product list. “Anchoring” a category to Layered Navigation will add the category in this menu. you will not be able to save the category unless you clear Use Config Settings for Default Product Listing Sort By and select another attribute as the default sort option. If you want to customize the sorting option. Magento Go will display price ranges by 10s. and 1000s. the Best Value. Click to save your changes. NOTE: Layered Navigation is not visible if the layout page is based on 1 Column layout. If you want your category to be “anchored” in the Layered Navigation panel. NOTE: If you clear Use All Available Attributes and do not include the Best Value attribute as part of custom sorting. 3. Layered Navigation is filterable menu that is displayed on left column of your web store when viewing a category. • Default Product Listing Sort By: You can define the default “Sort By” option by clearing the Use Config Settings check box and selecting the desired attribute from the list. or use the Ctrl (PC) or Command (Mac) key for individual selection. 100s. and Price attributes are added as sorting option for product lists. Name.   Magento Go User Guide 43 . clear the Use All Available Attributes check box and select the needed attributes.CHAPTER 5: Setting Up Categories 2.

your changes will be applied upon saving. If the parent category of the selected category has already been customized and you want to use same settings. Customizing category pages and assigned products enables you to differentiate selected products and categories. If you want the custom settings reflected in all the products assigned to this Category. If you want to apply the changes at a specific time. select Yes for Apply to Products. For example. 2.Build Your Store Custom Design Tab The Custom Design tab enables you to control the look and feel of a category and all assigned product pages. 44 Magento Go User Guide . If you do not define the start and end dates. select Yes for Use Parent Category Settings. Customization of the Category is reflected only on the categories page. You can further change the layout of the category page by selecting one of the default layouts in Page Layout. 5. then select a predesigned theme from the Custom Theme list. as described below. 4. 3. then specify the dates for Active From and Active To by clicking the calendar icons. including the content blocks and template layout. If you want to further define the look of the category page. Customizing category pages and assigned products will help you promote selected products and categories to increase sales. you can develop specific designs for brands or a special line of products in order to increase sales. To customize a category page: 1.

Click Page Layout Template No Layout Update to save your changes. The content area will is into two columns with the right column set at a smaller width for displaying content blocks. Left and Right columns will be set at the same small width for displaying content blocks. The middle section is for main content.     Magento Go User Guide 45 . Description This option is preselected by default and will not apply any layout changes. You can define your own design template (for example. See Advance Layout Update for more information about customizing a theme. The content area will extend to the full width of your store as one column. The content area is divided into two columns with the left column set at a smaller width for displaying content blocks. Empty 1 column 2 column with left bar 2 column with right bar 3 columns NOTE: You can further customize the theme with XML coding. a 4-column layout) by choosing this field.CHAPTER 5: Setting Up Categories 6.

  In the Admin panel. 46 Magento Go User Guide . simply drag-and-drop them in a new location. Check the relevant check boxes of the products you want to add. Reorganizing Catalog Categories To reorganize your catalog categories: 1. Category order changes are saved automatically for you. To move categories. Click to save your changes. 2. You can also assign products to categories when editing products. The categories are listed in the left navigation bar. You can use filters to limit the products that are shown. To specify the products that belong in a category: 1. 2.Build Your Store Category Products Tab The Category Products tab enables you to specify the products that belong to this category. choose Catalog > Manage Categories. Use the Reset Filter button to show all products again.

CHAPTER 5: Setting Up Categories Deleting a Catalog Category To delete a catalog category: 1. In the Admin panel. In the Admin panel. Click the button to save your changes. choose Catalog > Manage Categories. Click the Magento Go User Guide 47 . The categories are listed in the left navigation bar. modify any of the following values to override the way your products are listed. choose Catalog > Manage Categories. Click the button to save your changes. Turning On/Off Layered Navigation for a Category To turn layered navigation on or off for a category: 1. Click on the category you want to remove. 4. 2. 2. Changing Product Listing on a Specific Category Page To change how products are listed on a specific category page: 1. 3. Click on the category you want to modify. The categories are listed in the left navigation bar. In the Display Settings tab. In the Display Settings tab. 3. so double check that you’ve selected the correct category. choose Catalog > Manage Categories. In the Admin panel. 3. 4. 2. The categories are listed in the left navigation bar. NOTE Delete category cannot be reversed. set the Is Anchor field to Yes to turn on layered navigation or No to turn off layered navigation. Click on the category you want to modify. • • • Display mode Available Product Listing Sort by Default Product Listing Sort by button to save your settings.

Build Your Store 48 Magento Go User Guide .

It refers to all kinds of physical products that are shipped. or Bundle. vest. for example clothes. TIP: You should first define attributes of a product before you define products that have that attribute. and tie. such as Grouped. Select the Use Complex Product types option to load those product types. which enable substantial flexibility when defining products. shirt. only Simple Product is available when adding a new product. Gift Card. including Simple Product Types and Complex Product Types. computers. For example. Simple Product This is the most basic product type. The following sections discuss the available product options in Magento Go and their typical usage. if you are selling a suit. and smart phones. Your store could potentially use every kind of product type or just one. NOTE: By default. Complex Products Grouped Product This option enables you to display several similar products on a single page. but it is important to first classify your products into their respective types. pants. Customers can Magento Go User Guide 49 . Virtual.  CHAPTER 6: Product Configuration This chapter describes how to define and edit products. To be able to create more complex products. you can make a grouped product to display the jacket. Product Types Magento Go offers a variety of product types.

you have probably been provided with option buttons that enable you to choose different sizes and colors. for example upgrading the RAM or the monitor size or downgrading. on a Magento Go virtual computer store. Bundle Product This product is comprised of several other already existing components that offer different advantages. then you would have to create six variants as individual products and then add them to a configurable product where customers can choose the size and color and add it to their cart. or just the ones they need. Virtual Product This is an abstract item that does not require shipping or inventory. It is generally used for warrantees associated with physical products or some services such as memberships. If you have ever shopped for clothes online.Build Your Store select all of these items. Just like at an actual store. An example is provided below: Configurable Product This type of product enables your customers to select the variant they want by providing them with options. 50 Magento Go User Guide . A good example of a bundle product is customizing a computer. customers could potentially build a computer to fit their needs. You can also assign different pricing levels according to the different options you decide to supply. If your store has a T-shirt with three sizes and two colors. and add them to their cart.

When prompted. as described in the Managing Product Attributes section. or Combination format. Physical. To create a simple product: 1. In the Admin panel. When a gift card is ordered. which opens to the General tab. 2. Subsequent sections describe the differences between each of product type. Required fields are indicated by a red asterisk (*). TIP: You should first define attributes of a product. Creating a Simple Product The process of creating a simple product is basically the same for all product types. click the Add Product button. 5. or exported for printing to physical gift cards. Magento Go User Guide 51 . as appropriate. Complete the Product Information. In the upper-right corner. 4. a unique code is generated that is emailed to a customer for virtual gift cards. To learn more about attributes and attribute sets. This unique number can only be redeemed by one customer. before you define products that have that attribute. Click the Continue button to display the Product Information. see Managing Attributes. select an attribute set from the list.CHAPTER 6: Product Configuration Gift Card Product This product option enables you to offer gift cards in Virtual. 3. choose Catalog > Manage Products.

Specifies that the product is available in the store. The available options are: • • • • Not Visible Individually: (recommended for Configurable Product Type) Catalog: (products are displayed only in catalog pages) Search: (products are displayed in search result pages only) Catalog. two for each of the three platforms. and should provide your customers with an accurate product report. Search: (products are displayed in both catalog and search result pages) Description Short Description SKU Weight Status Visibility 52 Magento Go User Guide . Typically this is used for shipping calculations.Build Your Store 6. a retail store carrying Guitar Hero 3 might have six SKUs. Specifies where you would like your product to be viewed. You can click the Save and Continue button at any time while working. For example. you can remove it from store views by changing this field to Disabled. General Product Information Field Name Description The Product name as you would like it to appear in your store. SKUs are often used to refer to different versions of the same product. You should provide a more brief description of your product. (Stock Keeping Unit) This is a unique identifier for each individual product and service that can be provided. ideally broken down with bullet points. The actual mass of the product in US ounces (oz). to save your changes. If it ever becomes temporarily unavailable. This appears to the right of your product page. This appears at the center of your product page for default templates.

Click the Images tab in the Product Information panel on the left. 4. 2. Click information.CHAPTER 6: Product Configuration Product Images To add product images: 1. This feature is useful for SEO management. When you have selected all your images. and so on. to upload all For each image you have uploaded. All selected images will be removed upon saving. TIP: Magento Go automatically resizes your main product image for each of these sizes so you only need to upload your base image once. Click system. any time while you work to save your Magento Go User Guide 53 . for better image management. Alternatively. Thumbnail: Used in the shopping cart and related items. click selected images to your store. wish list. Exclude: Select an image if you do not want it to appear in the gallery of MORE VIEWS on the product page. Small Image: Used in the Category listing. resize your product’s images in an image editor and upload them to each image type. • • • • • • 5. Base Image: Large product images for zooming. 3. Remove: Select an image to remove from the collection. provide the following information: • Label: Alternate text for the image tag. Sort Order: The order in which the images are displayed in the Slideshow and MORE VIEWS option. and select the desired product images from your file TIP: You can repeat this step to insert additional images before uploading files.

Click to save your changes. as well as in the shipping of different products. 2. Clicking the [+] icon will expand that category and reveal its subcategories. It is used only in the back-end. Click the Prices tab in the Product Information panel on the left. Tax Class: Taxation of different products may vary from product to product. • 54 Magento Go User Guide . Click the check box next to each category you want that product to appear in. The Prices fields include the following: • Cost: Represents what an item costs the store owner. Taxable Goods. Magento Go provides the options None.Build Your Store Product Category To assign your product to a category: 1. Select the Categories tab in the Product Information panel on the left. and Shipping. 3. and can be used for generating revenue reports. Select the appropriate option for the products you are selling. Price Information To configure product pricing: 1.

check the following settings in your product data: Product Information General • • Product Settings Status is Enabled. 3. • Stock Availability: You can specify whether or not an item is In Stock or Out of Stock. Visibility is set to include catalog. simply add a special price in the allocated field. What if Your Product Does Not Appear? If your product does not appear in your store. Click to save your changes. 2. Magento Go User Guide 55 . Here's how it looks in your store: 2. Click to save your changes. using the calendar icon or by manual entry. Click the Inventory tab in the Product Information panel on the left. Inventory Information To configure your inventory: 1. Stock Availability is set to In Stock. Inventory • • Inventory value is non-zero.CHAPTER 6: Product Configuration • Special Price: If you will be offering discounts or promotions for particular product. You can define the promotion period by entering the start and end dates in the To and From field dates. Complete the following Inventory fields: • Qty: Specifies the quantity. or how many units you currently possess in your inventory.

This content is not visible directly on your website. This title can be seen at the top bar of a web browser. The Meta Information fields appear below: The Meta Information tab is for specifying metadata for a product. • Meta Keywords 56 Magento Go User Guide . Product is assigned to a category. Meta Information Meta information helps search engines find your product. Optional Recommended Settings Depending on your store’s needs.Build Your Store Product Information Product Settings Categories • • Product is assigned to a website. Magento Go provides a high level of optional customization features. Metadata is descriptive information about a page that search engines can use to index your store’s product pages. • Meta Title Specify a title for your product’s page.

as opposed to integers. if a company sold bottles of wine. they could offer a low price on Stock Availability Qty Uses Decimals Backorders Maximum/Minimum Qty Allowed in Shopping Cart Magento Go User Guide 57 . Though it is not visible on your page itself. It is helpful to consider keywords that potential customers may search if they were searching for your products with a search engine. then you can change this option to Allow Qty Below 0. For example. some search engines will list this page’s search result using the meta description text. This field is used for products such as those sold in units of length. you can select Allow Qty Below 0 and Notify Customer. weight. If you want the customer to be notified about the backorder upon purchase. This allows you to limit the availability of a product. Select the In Stock Option if you want customers to be able to purchase this product. select Yes. Setting Manage Stock Description Select Yes if the inventory options are available for this single product to manage your inventory. If your store’s inventory is promptly refreshed. NOTE: Read our SEO Knowledge Base articles for more information about Search Engine Optimization. Inventory Complete the following inventory settings as needed for your store. the product will be made permanently available to your customers in your store). or some other measure. Select No to specify that you do not want to manage product inventory (in which case. • Meta Description Write a few sentences describing the content on the page. If your products require customers to enter decimal quantities. and there is no reason for your store to prevent customers from ordering beyond the specified inventory limits.CHAPTER 6: Product Configuration Specify keywords that are relevant to the product.

The key types of product relationships that are provided by Magento Go are: Related Products This option is designed to aid your customers’ shopping experience as well as coax them into adding products to their carts. Magento Go also enables you to create relationships between products to support accessorizing. For example. in which case they would set the minimum amount to six and over. Up-sells This option enables you to recommend an upgraded version of the products that your customers select. It is up to you just how related you want to make it. This would be similar to items such as candy or magazines that are available around the register at the grocery store. or one of better quality. They might not be 58 Magento Go User Guide . you can set the maximum limit in order to limit the quantity of each product sold per customer. It can be as vague or as specific as you choose. Qty for Item's Status to become Out of Stock This field specifies a level at which a product will become out of stock. Configuring Product Relationships In addition to providing a wide range of product types. it could be a product that yields a greater profit margin. They are products promoted in the shopping cart page right before checkout. if a customer selects a standard mobile phone from your products. you could attempt to up-sell them to a smart phone. up-sells.Build Your Store Setting Description bottles if customers buy the case. Cross-sells This option enables you a last chance to offer your customers an impulse buy. The promotion appears when products are viewed. Alternatively. and cross-sells. or a set of stereo speakers. A product related to an iPod Shuffle could be an iPod Nano. or it could be an iMac. It does not need to be more expensive necessarily.

click on the button in the upper right to show all the products you have created. select the check box in the first column for any products you want to add to the related products list for this product. or use the fields in the first row of the product grid to find specific products. To add up-sell products to a product: 1. Click the Related Products tab in the Product Information panel on the left.CHAPTER 6: Product Configuration related products. Magento Go User Guide 59 . Click to save your changes. Select the Cross-Sells tab in the Product Information panel on the left. 4. To add related products to a product: 1. From the resulting list. Click the Up-Sells tab in the Product Information panel on the left. Magento Go will display different products from the cross-sell list each time the cart page is reloaded. In the product grid. If you define more cross-sell products than there are spaces available. In the product grid. 2. select the check box in the first column for any products you want to add to the up-sell products list for this product. select the check box in the first column for any products you want to add to the cross-sell products list for this product. From the resulting list. Click to save your changes. From the resulting list. or use the fields in the first row of the product grid to find specific products. 4. click on the button in the upper right to show all the products you have created. In the product grid. 3. 4. click in the upper right to show all the products you have created. or use the fields in the first row of the product grid to find specific products. 2. Click to save your changes. 3. To add cross-sell products to a product: 1. 2. 3. but they are products you would like to entice your customers into buying upon check out.

with the exception of defining Price and Associated products. Select the Associated Products tab in the information panel on the left to display the following page 60 Magento Go User Guide . The main configuration settings of a Simple Product type apply to the Grouped Products type. choose Catalog > Manage Products. In the Admin panel. Grouped Product Creating a grouped product is similar to creating a Simple Product. To learn more about attributes and attribute sets.Build Your Store Creating a Complex Product As mentioned in beginning of this chapter. 6. To create a grouped product: 1. see CHAPTER 7:Managing Attributes. including Simple Product Types and Complex Product Types. 2. Magento Go offers a variety of product types. The following section covers the complex product types in Magento Go and their key differences with Simple Product type. 4. Select Grouped Product from the list. TIP: You should first define attributes of a product before you define products that have that attribute. 5. In the following page. select an attribute set from the list. 3. Click on the top right to create a new product. Click to be directed to the New Product Editor page. Associated Products To define associated products: 1. Select Use Complex Product Types to load the Product Type list. which enable substantial flexibility when defining products. as well.

button to display a 3. choose Catalog > Manage Products. and Use to Create Configurable Product set to Yes will be available for configuration. input type set to Dropdown.” TIP: You should first define attributes of a product before you define products that have that attribute. The configurable product appears in the store with a section that provides customers with options such as a drop-down list for Size. To create a configurable product: 1. This means that when a shirt is offered in three sizes. 3. Click Reset Filter to load all available products. Configurable Product Creating Configurable Products is similar to creating Simple Products with the exception of selecting configurable attributes and associated products. In the following page. Click on the top right to create a new product.CHAPTER 6: Product Configuration 2. Magento Go User Guide 61 . see “. select an attribute set from the list. one for each size. Select the check boxes of the products you want to associate to your product. 4. To learn more about attributes and attribute sets. Click the button to save your changes. You can also filter by available fields in columns and clicking the filtered group of products. then three simple products must be assigned to the configurable product. Only attributes with scope set to Global. Configurable products must be associated with simple products using Attributes that a Customer can select from a configurable product page. 2. In the Admin panel.

  • Enable Qty Increment If you want to sell your products in batches (increments). The fields Enable Qty Increments and Stock Availability are displayed. Select the attributes that are relevant to your product. The following example was created by selecting an attribute set defined for T-shirts. 9. Manage Stock is set to No because the inventory of a configurable product is derived by its associated Simple Products’ quantity. Click the button to display the Configurable Attributes page shown below. Configurable Product Settings By default. The likely two configurable attributes for T-shirts would be colors and sizes. Click the button when you're done entering and editing information for your product. 6. Click to be directed to the New Product Editor page. clear the Use Config Settings check box and select Yes for Manage Stock. as well. If you want to manage the inventory manually. 10. 7.Build Your Store 4. 8. • Stock Availability 62 Magento Go User Guide . Select Use Complex Product Types to load the Product Type drop-down list. Select Configurable Product type from the list. set the desired quantity number here. 5. Complete the instructions that follow to add Associated Products. For more information. The main configuration settings of Simple Products apply to Configurable Products. see CHAPTER 8: Configuring Inventory Settings. A customer will be able to purchase this product only in the increments that you specify.

and an attribute set that is the same as the configurable product. Specify the settings as you would when creating a Simple Product. but it pre-populates many of the fields with information from the configurable product.CHAPTER 6: Product Configuration If you want to temporarily remove an item from sale. click button. Fill in the required fields and click Quick Create to Magento Go User Guide 63 . This area enables you to quickly create simple products without filling in all the information. Click Save to add your product to your configurable product list. select Out of Stock option in the list. Click Create Empty to open a popup window with a regular product creation page. 4. to open tool shown below: 2. To create a simple associated product: 1. but which has a preselected product type. The Copy from Configurable button works in a similar manner to the above. Magento Go offers a quick simple product creation tool to speed up adding associated products to your configurable product. CreateSimple Associated Product This section enables you to create simple products to associate to your configurable product. 3. Simple Product. To activate this tool.

as well as an extra tab applied to select and group products you already have created which will belong to this bundle. 64 Magento Go User Guide . The Autogenerate option enables Magento Go to select the Name and SKU based on the attributes. NOTE: You can only associate Simple and Virtual product types. however there are changes in the basic requirements. The price of the associated products is not used for calculation. Two price options are provided: Fixed or Percentage. then this variation of the product costs $22. The price for configurable products is a combination of the price from the Price Configuration.Build Your Store create this product. Super Product Attributes This pane enables you to specify the Attribute Name that appears in the store for selection and the price for each of the options. This means that if the configurable product’s price is $20 and the price for the Medium option is: Percentage and 10. Bundle Product Creating a Bundle product is similar to creating a Simple product.

Bundled Items appear in the store as a list of available options. choose Catalog > Manage Products. 2. 4. TIP: You should first define attributes of a product. Specifies whether the product’s price is shown as a range. Click to be directed to the New Product Editor page. Bundle Product Settings Setting SKU Fixed or Dynamic Description Specifies whether the entire product is assigned an SKU based on its components. or is only the least expensive shown (As Low As). Revisit previous sections to define the main configuration settings as described for Simple Product type to apply to Grouped Products. In the following page.CHAPTER 6: Product Configuration To create a bundle product: 1. Select Bundle Product type from the list. For each option you can Weight Fixed or Dynamic Price View Ship Bundle Items Bundle Items Magento Go User Guide 65 . In the Admin panel. 3. You can add a new option using the Add New Option button. Check Use Complex Product Types to load the Product Type list. Specifies whether the entire product’s weight is based on the weight of its individual components. 5. 6. from the least expensive component to the most expensive (Price Range). To learn more about attributes and attribute sets. select an Attribute Set from the list. 7. or is the SKU fixed for the bundle. as described in the Managing Product Attributes section. or is the weight fixed for the entire bundle. Specifies whether individual components are shipped separately or whether the entire product is shipped. before you define products that have that attribute. Click on the top right to create a new product. see Managing Attributes.

input type (single and multiple selection fields are available). 3. Select the Bundle Items tab in the Information Panel on the left hand display the Bundle items page shown below. 2. NOTE: The Dynamic option is available on certain fields that would be contingent on the bundle selected by the customer (for example. 66 Magento Go User Guide . On the Ship Bundle Items tab. select Together or Separately depending on your shipping capability. the weight of a computer is contingent on whether or not a customer bundles it with the monitor. whether the field is mandatory (for example: it can be True for a computer processor and False for an additional battery of a laptop computer) and its position on the page.) Configuring Bundle Items To configure bundle items: 1.Build Your Store Setting Description configure its title. Create the bundled item as described above.

Position: You can sort all the options based on consecutive numbers. button to associate products to this • • • 5. Magento Go User Guide 67 . Click the option. Select No if the bundling is to be optional for customers for this option. Default Title: Enter a title for the option to be displayed in the frontend of your store.CHAPTER 6: Product Configuration 4. Click the • button to add the product to your bundle. Input Type: Choose a type of selection menu for your customers from the drop-down list. Is Required: Specify bundling options.

10. button to save your information. In the Admin panel. 5. Select the Gift Card product type from the list.Build Your Store 6. Click Click the to add the products. before you define products that have that attribute. 3. select an Attribute Set from the drop-down list. Gift Card Product To create a gift card: 1. To learn more about attributes and attribute sets. Check the boxes next to the products you would like to add to this bundle option. Repeat the steps 6-9 above to add more options. 8. 68 Magento Go User Guide . 9. select Catalog > Manage Products. 4. button to display a 7. You can also filter by available fields in columns and clicking the filtered group of products. 2. In the following page. TIP: You should first define attributes of a product. Check Use Complex Product Types to load the Product Type list. as described in the Managing Product Attributes section. Click Reset Filter to load all available products. see the section Managing Attributes & Attribute Sets. Click on the top right to create a new product.

Gift Card Price Settings Rather than having a price field like that of a Simple Product. gift card products have a price configuration feature similar to that of the tier pricing feature. 5.CHAPTER 6: Product Configuration 6. Click the Price tab in the left panel. 3. If you set the Allow Open Amount to Yes. select No if you want customers to only purchase from your predefined set pricing in previous step. Setting this option to Yes will be displayed concurrently with and without your set pricing. Each amount will be available form a drop-down list in the front-end. To define gift card price settings: 1. Click to be directed to the New Product Editor page. Revisit previous sections to define the main configuration settings as described for Simple Product type to apply to Grouped Products. 2. Gift Card Information To define gift card information: 1. you have the ability to set minimum and/or maximum amount in the Open Amount Min Value and Open Amount Max Value. Click to save your changes. Repeat this step to add more pricing options. To add predefined set prices. click Add Amount and enter a price in the Amount field. 7. Select the Gift Card Information tab in the left panel to display the following page: Magento Go User Guide 69 . Select Yes if you want to customers to add their own gift card amount. 4. In the Allow Open Amount.

Combined: The gift card will be shipped and emailed to recipient. Click to save your changes. Recipient’s email and shipping address will be required during purchase. The order will require an email address of the recipient. 4. The accounts will expire X number of days after the Gift Card is purchased. Physical: The gift card will be shipped to recipient’s address. • Virtual: The gift card will be sent to recipient by email. Set the expiration date for the gift card account created for this Gift Card product in the Lifetime (days) field. select the template of the email that will be sent when the gift card account is created. specify whether the account that will be created for this Gift Card product will be redeemable. 5. specify whether the customer purchasing the Gift Card product can add a message that will be sent to the recipient of the card. 6. In the Allow Gift Message field. i. able to be transferred to the Store Credit upon creation.Build Your Store 2. If you do not wish to set a default lifetime. • • 3. Select a Card Type from the list. either via an email and/or with the shipment of the physical Gift Card. In the Is Redeemable field. Recipient address will be required during purchase. Shipping address will not be necessary.e. 7. 70 Magento Go User Guide . In the Email Template field. leave this field blank.

Select Custom Variants and Options on the bottom of left panel to display the following: 4. Input Type: Select the type of input that can be given in this field. then specify the order in which this option appears in the Sort Order field. or click the Edit link to the right of the relevant product to open the edit page. Click Add New Options on the top right of this page and complete the following fields: • • Title: Specify a name for this new property. as shown above.CHAPTER 6: Product Configuration Custom Variants and Options To create custom variants and options for a product: 1. such as the name Size. • 5. such as text or dropdown menu. In the Admin panel. meaning that a customer must select an option in this field in order to purchase this specific product. If there is more than one option. 3. Click the Add Product button to create a new product. Click the Add New Row button to display the following row in which you can define the new variation of this product. 2. 1 indicates that it appears first. the product in a certain size and its corresponding price. select Catalog > Manage Products to display the list of products. Is Required: Select Yes to indicate that this is a mandatory field. Magento Go User Guide 71 . For example.

Build Your Store 6. Specify a fixed amount or a percentage according to the value that you entered in the Price Type field. • 9. Click to save your changes. such as Size XL. specify the SKU for this variation of the product. All the prices in these rows are relative to the price of this product as defined in the Prices page of the product wizard.   72 Magento Go User Guide . specify the difference between the price of this variation of the product and the price of the base product. 8. specify the order in which the option appears in the Sort Order field. 11. Percentage: Specifies that the price of this variation differs from the price of the base product by a percentage. You can also enter negative values. specify the name of this variation of the product. The number 1 indicates that it appears first. 7. In the SKU field. In the Title field. select one of the following options: • Fixed: Specifies that the price of this variation differs from the price of the base product by a fixed monetary amount. In the Price field. If there is more than one variation. In the Price Type field. 10. such as 10%. such as $1.

Although this may sound a little abstract. For example. manufacturer. Understanding attributes is crucial to customizing your store to provide your costumers an easy-to-navigate and unique shopping experience.  CHAPTER 7: Managing Attributes This chapter covers the following topics: • • • • What are attributes and attribute sets? Understanding attributes and properties Understanding and managing attribute labels and options How to create attributes and attribute sets What is an Attribute? An attribute represents a property of a product. speed. Magento Go User Guide 73 . you can use a “Shop By” layered navigation panel on the left of your web store. and so on. Attributes enable you to add new product properties without having to write a single line of code or to add any columns to your database. such as its color. as shown in the following illustration. Your Magento Go web store automatically displays products according to their attributes for easy accessibility to customers. it is one of the most robust concepts in Magento Go and it provides an unparalleled flexibility to control user products. model. To make your sales items easily accessible for potential customers and search engines to find. you can assign attributes to the products of your choice.

not individual attributes. The attribute sets function enables you to assign multiple attributes to a product with a single click by assigning an entire set to a product. What is an Attribute Set? In the Magento Go backend you can assign attributes to attribute sets. The store owner can add as many attributes as needed. Color.Build Your Store The Shop By list in the left column lists the products in this category by Price. This process eases the product definition so that similar products can be created with the same attributes. 74 Magento Go User Guide . and Megapixels attributes. Each of these attributes contains different options. NOTE: Only attribute sets can be added to a product. and is as a link. When a customer clicks the link a list of products that matches the attribute is displayed.

Do not use spaces. but most attributes. such as colors.” If your attribute has more than one word. or some combination of these choices.CHAPTER 7: Managing Attributes Attribute Properties Basic Required Settings Attribute Code Specify a unique identifier for this attribute. Apply To Applying attributes to All Product Types will not negatively affect your store. Magento Go User Guide 75 . This name will appear only in the back-end for your own use and will not appear in the web store interface. Configurable. so you could likely select just Simple. or Grouped. don’t really apply to Virtual Products. such as “Color. you must use hyphens or underscores.

For showcasing different shoe sizes. A Text Area is similar to a Text Field but offers the option to input more content in paragraph format versus on a single line. if you would like to add an In-Depth “description” text area. A Yes/No input type lets a user select only one of the options. A Date option enables you to assign a date. select the Text Area input type. For example. an attribute for Model type. A Dropdown defines a list with a preselected values that a user can define in Manage/Label Option tab. The following table describes the input type choices in detail: Catalog Input Type Text Field Description A Text Field defines a one-line input field that a user can enter text into. For example.Build Your Store Optional Settings Catalog Input Type for Store Owner This option defines the kind of data the attribute will store. the Dropdown input type would serve best. Text Area Date Yes/No Dropdown 76 Magento Go User Guide .

Special Price. Tier Price and Cost are pre-defined price attributes. one color green. Price. entering a value here will pre-populate this field. Unique Value If you carry products that require unique values for each product. Select Yes to Enable FPT. you will be able to select the default value in the Manage Label / Options tab. this attribute option enables you to define FPT based on country and state/province. This field will not be active for Multiple Select. You can however edit the field in product editor if you wish. you can designate it within this field. etc. NOTE You must enable the Fixed Product Tax in System Configuration.CHAPTER 7: Managing Attributes Catalog Input Type Multiple Select Description Multiple Select is similar to Dropdown input type with the exception of allowing a user to select more than one option. Dropdown. Price input type allows you to add an attribute if you would like to define a pricing option that is not already available in Magento Go by default. Click the Tax tab on left pane under Sales and expand the Fixed Product Taxes bar by clicking it. only one product could have the color red. If the country that you will be selling to imposes fixed product tax. Magento Go User Guide 77 . or Fixed Product Tax. NOTE: When creating a product the Default Value description is editable. Price Fixed Product Tax Default Value If your product requires consistent or repetitive default values. If you have a Dropdown or Multiple Select input type. Go to System > Configuration. For example.

NOTE: This attribute option is not related to the Apply To list as mentioned in Basic Required Settings. Use to Create Configurable Product This attribute option is enabled only if the scope of the attribute is set to Global and the input type is set to Dropdown. If you will be creating a Configurable product type. set this option to Yes. You will not be able to save the product if this attribute’s field is left blank. then set this option to Yes. An attribute can be a configurable attribute even if it is not applied to Configurable Products.Build Your Store Values Required For products that require values when creating a product. Frontend Properties   78 Magento Go User Guide .

it will overflow the search page. Clicking one of these values will filter the list of products on that category page so that only products matching that attribute value are listed. The Layered Navigation menu will display in the left column of your category pages. • Filterable (no results) All values that you have created on the Manage Label/Options tab will list. There are two types of filterable attributes. Use in Advanced Search: Comparable on Frontend If you select Yes. If Magento Go User Guide 79 . only values that produce “results” when used as a filter. that is. Under each attribute is displayed with the various values of that attribute. and will contain all of the attributes which are filterable. which you can select for this field: • Filterable (with results) Use In Layered Navigation Only values that correspond to products in that category page will appear on the menu.CHAPTER 7: Managing Attributes Property Use in Quick Search Description By selecting Yes in this field you are enabling this attribute to be searchable by Quick Search mostly found in the header. A dedicated row will be created in the Compare Products popup window. this attribute will be available for comparison of products. Magento Go’s Layered Navigation enables your customers to filter down into a category’s products using any attribute that is “filterable” for Layered Navigation. This is similar to Quick Search with the option of adding each attribute with its own field. that is. the Layered Navigation block also includes values that do not produce “results” when used as a filter. TIP: If you click Yes to every attribute to be included in Advanced Search. rather than having one search field. Specify that the attribute being created will be used in Layered Navigation. whether or not they correspond to any particular products on that category view page.

Use In Search Results Layered Navigation Select Yes to add this attribute to the Layered Navigation block after the products having this attribute are displayed in search results. This field can be set only if Catalog Input Type for Store Owner is set to Text Area. All available and assigned Layered Navigation attributes will abide by its results. or Price. Multiple Select. NOTE: In order to make an attribute filterable. NOTE: This option is visible only for Text Field and Text Area input types. Use for Promo Rule Conditions Position Enable WYSIWYG Allow HTML tags on Frontend Visible on Product View Pages on Frontend Select Yes to specify that this attribute appears in the Additional information part of a products page in the web store. This option determines the position of the attribute in the Layered Navigation menu with respect to the other filterable attributes Allows user to input formatted text using the WYSIWYG editor. If set to Yes. Selecting Yes specifies that this attribute will be accessible for promotional rules such as Category Price Rules and Shopping Cart Price Rules. as shown below. Selecting Yes to this option will “lock” this attribute in the search results product list. Allow HTML Tags on Front-end field will not be displayed. This option is only available for Simple Products. Determines if HTML tags can be used in attribute values. the input type must be Dropdown. Used in Product Listing 80 Magento Go User Guide . the formatting of HTML tags entered into the attribute value will be applied to the text that is displayed in the store. If set to Yes.Build Your Store Property Description there are no filterable attributes on a particular category view page. the Layered Navigation menu will not appear.

You can also select the position and which value is the default. specify a title that will be representative of the attribute in your store. this value determines the sort order of the values in the drop-down/multiple select menu relative to each other.CHAPTER 7: Managing Attributes Property Description Used for Sorting in Product Listing Selecting Yes specifies that this attribute will appear in the Sort By feature. If you leave the other Store View fields blank. You can specify an unlimited number of values. Manage Options These controls are similar to Manage Titles with the exception of assigning one of the options as a default value (if needed). specify a title for each different language. there is an Is Default option button with which Magento Go User Guide 81 . the title specified in the Admin field will be used. For the Dropdown input type. Attribute Labels and Options Manage Titles In the Admin field. For each value you want to create. Specify a numerical value in the Position field. which enables customers to sort the products in your catalog according to their needs. click Add Option. If you are managing multiple Store Views. and specifying the position of each value.

Alternatively. choose Catalog> Attributes> Manage Attributes. 2.Build Your Store you can select one value. 8. you can select All Product Types to apply this attribute to all. Do not use spaces or special characters. 4. In the Catalog Input Type for Storeowner field. For the Multiple Select input type. there is an Is Default check box with which you can select multiple values. For the Multiple Select input type. you can select the Is Default option only for one attribute value. 82 Magento Go User Guide . Text Field Attribute A text field defines a one-line input field that you can enter text into. an attribute for Model. For example. For the Dropdown input type. Choose the product types you would like this attribute to apply to in the Apply To list by selecting Selected Product Types. 3. However. NOTE: Manage Options will appear only if the Input Type is Dropdown or Multiple Select. the title specified in the Admin field will be used. 5. select Text Field. In the Attribute Code field. 7. you can select multiple values as Is Default. In the Admin panel. If you are managing multiple store views. If you leave the other store view fields blank. specify a unique identifier for this attribute. Click the button to view the Attribute Properties page. Select the Manage Label/Option tab at the top left of the Attribute Information panel to display the Manage Titles Page. specify a title that will be representative to the attribute in your store. In the Admin field. Click Save Attribute to save your changes. specify a title for each different language. you can use hyphens or underscores. To create a text field attribute: 1. 6.

In the Attribute Code field. To create a text area attribute: 1. specify a title for each different language. specify a unique identifier for this attribute. If you leave the other store view fields blank. Magento Go User Guide 83 . 6. In the Catalog Input Type for Storeowner field. In the Attribute Code field. Choose the product types you would like this Attribute to apply to in the Apply To list by selecting Selected Product Types. In the Catalog Input Type for Storeowner field. 7. To create a date attribute: 1. Do not use spaces or special characters. If you are managing multiple store views. specify a title that will be representative of the attribute in your store. 3. In the Admin panel. However. However. Alternatively. Date Attribute A Date option enables you to assign a date. 2. the title specified in the Admin field will be used. Click the button to view the Attribute Properties page. you can use hyphens or underscores. Select the Manage Label/Option tab at the top left of the Attribute Information panel to display the Manage Titles page. select Date. In the Admin panel. 4. In the Admin field.CHAPTER 7: Managing Attributes Text Area Attribute A Text Area is similar to a Text Field but offers the option to input more content in paragraph format versus on a single line. select Text Area. Click the button to view the Attribute Properties page. Click Save Attribute to save your changes. 3. Do not use spaces or special characters. choose Catalog > Attributes > Manage Attributes. specify a unique identifier for this attribute. 4. you can select All Product Types if you would like this attribute to apply to all. you can use hyphens or underscores. 5. 8. choose Catalog > Attributes > Manage Attributes. 2.

For example: Is it available in hard cover? No. Alternatively. Click Save Attribute to save your changes. Select the Manage Label/Option tab at the top left of the Attribute Information panel to display the Manage Titles page. 84 Magento Go User Guide . In the Attribute Code field.Build Your Store 5. Click Save Attribute to save your changes. 6. 8. If you leave the other store view fields blank. In the Catalog Input Type for Storeowner field. the title specified in the Admin field will be used. However. If you are managing multiple store views. select Yes/No. specify a title for each different language. the title specified in the Admin field will be used. If you leave the other store view fields blank. If you are managing multiple store views. Choose the product types you would like this attribute to apply to in the Apply To list by selecting Selected Product Types. Alternatively. In the Admin field. Do not use spaces or special characters. 8. enter a title for each different language. enter a title that will be representative to the attribute in your store. In the Admin field. 3. 2. choose Catalog > Attributes> Manage Attributes. you can select All Product Types if you would like this attribute to apply to all. In the Admin panel. specify a unique identifier for this attribute. Click the button to view the Attribute Properties page. Yes/No Attribute A Yes/No input type lets a user select only one of the options. 5. Select the Manage Label/Option tab at the top left of the Attribute Information panel to display the Manage Titles page. 4. you can select All Product Types if you would like this attribute to apply to all. 7. you can use hyphens or underscores. Choose the product types you would like this attribute to apply to in the Apply To list by selecting Selected Product Types. 7. To create a Yes/No attribute: 1. 6. specify a title that will be representative of the attribute in your store.

and then specify a value that can be selected for this attribute. you would use it three times. Choose the product types you would like this attribute to apply to in the Apply To dropdown list by selecting Selected Product Types. Select the Manage Label/Option tab on the top left in the Attribute Information panel to display the Manage Titles page. 4. specify a unique identifier for this attribute. Do not use spaces or special characters. However. Use the Add Options button for each value to be added. the title entered in the Admin field will be used. To set up Dropdown labels: 1. Medium. Click Save Attribute to save your changes. you can use hyphens or underscores. specify a title for each different language. Click the Add New Attribute button to view the Attribute Properties page. Click Save Attribute to save your changes. If you are managing multiple store views. you can select All Product Types if you would like this attribute to apply to all.CHAPTER 7: Managing Attributes Dropdown Attribute A dropdown attribute displays a drop-down list with pre-selected values that you can define in the Manage/Label Option tab. To create a dropdown attribute: 1. 8. Select the Manage Label/Options tab on the top left in the Attribute Information panel to display the Manage Titles and Manage Options page. Multiple Select Attribute Multiple Select is similar to the Dropdown input type with the exception of allowing a user to select more than one option. Alternatively. In the Catalog Input Type for Storeowner field. and once for Large. 2. select Dropdown. specify a title that will be representative of the attribute in your store. In the Admin panel. once for Medium. Select the Add Options button. 2. and Large. Magento Go User Guide 85 . In the Admin field. once for Small. In this case. If you leave the other store view fields blank. 5. For example: if you defined an attribute called Shirt Size. 3. 7. then its values can be Small. In the Attribute Code field. 6. choose Catalog > Attributes > Manage Attributes. 3.

select Catalog > Attributes > Manage Attributes. 2. 2. For example. Click the Add New Attribute button to view the Attribute Properties page. 4. Select the Manage Label/Option tab on the top left in the Attribute Information panel to display the Manage Titles page. you can use hyphens or underscores. and Cost are pre-defined price attributes. Choose the product types you would like this attribute to apply to in the Apply To dropdown list by selecting Selected Product Types. and Large. Alternatively. In this case. 3. specify a title that will be representative of the attribute in your store. once for Small. Special Price. Tier Price. 7. specify a unique identifier for this attribute. If you are managing multiple store views. 8. 5. Medium. Use the Add Options button for each Attribute value to be added. you would use it three times. once for Medium. Click Save Attribute to save your changes. In the Attribute Code field. select Multiple Select. and once for Large. Price Attribute The Price input type enables you to add an attribute if you would like to define a pricing option that is not already available in Magento Go by default. Select the Manage Label/Options tab on the top left in the Attribute Information panel to display the Manage Titles and Manage Options page. If you leave the other store view fields blank. if you defined an Attribute called Shirt Size. In the Admin field. Do not use spaces or special characters. Price. 3. specify a title for each different language. In the Catalog Input Type for Storeowner field. 86 Magento Go User Guide . To set up label options for multiple select attribute: 1. Select the Add Options button in the Manage Options tab and then enter a value that can be selected for this attribute. However. 6. Click Save Attribute to save your changes. then its values can be Small. you can select All Product Types if you would like this attribute to apply to all.Build Your Store To create a Multiple Select attribute: 1. the title entered in the Admin field will be used. In the Admin panel.

specify a unique identifier for this attribute.CHAPTER 7: Managing Attributes To create a Price attribute: 1. specify a title that will be representative of the attribute in your store. Select the Manage Label/Option tab on the top left in the Attribute Information panel to display the Manage Titles page. Do not use spaces or special characters. you can use hyphens or underscores. this attribute option you allow you define FPT based on country and state/province. In the Catalog Input Type for Storeowner field. specify a title for each different language. 7. Fixed Product Tax Attribute If the country that you will be selling imposes fixed product tax. Click Save Attribute to save your changes. To create a fixed product tax attribute: 1. Alternatively. Select Yes to enable FPT. the title entered in the Admin field will be used. specify a unique identifier for this attribute. 3. 5. In the Attribute Code field. 6. NOTE: You must enable the fixed product tax in the System Configuration. choose Catalog > Attributes> Manage Attributes. 2. However. Click the Add New Attribute button to view the Attribute Properties page. If you are managing multiple store views. However. 4. 2. 8. Click the Tax tab on left pane under Sales and expand the Fixed Product Taxes bar by clicking it. Do not use spaces or special characters. Go to System > Configuration. In the Admin panel. Choose the product types you would like this attribute to apply to in the Apply To list by choosing Selected Product Types. 3. you can select All Product Types if you would like this attribute to apply to all. select Catalog > Attributes> Manage Attributes. you can use hyphens or underscores. Magento Go User Guide 87 . In the Admin panel. select Price. If you leave the other store view fields blank. In the Admin field. Click the Add New Attribute button to view the Attribute Properties page. In the Attribute Code field.

If you leave the other store view fields blank. you can select All Product Types to apply the attribute to all. Because the attribute set “Cameras” was chosen. Only attribute sets can be assigned to a product. Click Save Attribute to save your changes. 7. If you are managing multiple store views. If you would like to add a small number of attributes. but if you want to add attributes that will be applied only to a subset of products. 8.Build Your Store 4. specify a title for each different language. In the Catalog Input Type for Storeowner field. Creating an Attribute Set Attribute Sets contain a collection of the attributes that you have created. In the Admin field. you can add them to the Default set. 5. you must first pick an attribute set in which to term it with. Alternatively. the title entered in the Admin field will be used. not individual attributes. or the default. In this example the attribute set “Cameras” was chosen. The different attribute sets will provide differences in the product information tab. the product information tab now includes an option for Camera 88 Magento Go User Guide . select Fixed Product Tax. Choose the product types you would like this attribute to apply to in the Apply To list by choosing Selected Product Types. Attributes are not exclusive to one attribute set or another. Select the Manage Label/Option tab on the top left in the Attribute Information panel to display the Manage Titles page. it is advisable to create an attribute set for each set of attributes that you would like to assign to a product. as seen below. you can assign an attribute to as many different attribute sets as you need. specify a title that will be representative of the attribute in your store. Attribute sets applied to a product (not individual Attributes) can be seen above. When defining a product. 6.

CHAPTER 7: Managing Attributes Attributes. and dimensions. color.   By creating this attribute set we have now created a platform for all Cameras that will be added later. Magento Go User Guide 89 . The Camera attribute set was given three Attributes: megapixels. The results can be seen in the highlighted area below.

5. In the Admin panel. choose Catalog > Attributes> Manage Attribute Sets. The right side of the page shows a list of defined attributes that are not assigned to this attribute set. specify the name of the attribute set. 3. Select the attribute to be assigned to this Group by dragging them from the Unassigned Attributes area on the right into the relevant Group in the tree in the Groups area in the middle. 4. 90 Magento Go User Guide . You have the option to edit the name because this value is for internal use. The simple option is to leave the Default option that appears in this field. Click the button open the following page: • The top left of the page shows the name of the attribute set that you defined earlier. Click the Add New Set button to display the Edit Set Name page where you can define a new attribute set. select another attribute set from which this attribute set is to inherit attributes. • • 6. 2. This option enables you to reuse the attributes already defined in a set to build other attribute sets.Build Your Store To create an attribute set: 1. The center of the page shows a hierarchical tree representing Groups for attributes. In the Based On field. In the Name field.

4. Magento Go User Guide 91 .   Click the Add New button in the Groups area in the center of the page to display a popup window where you specify the group name. You can also click and drag attributes that are already assigned to move them between groups. You cannot remove them from Groups but can drag them to another Group within an Attribute Set. 2.CHAPTER 7: Managing Attributes 7. To create an Attribute Group: 1. Click Save Attribute Set. Specify the name of the new group and click OK. These groups determine how attributes appear in the backend when a product is being edited. Creating a New Attribute Group The center of the Attribute Set definition page shows a hierarchical tree representing groups of attributes. 3. This feature enables a logical grouping of Attributes. Click and drag attributes from the Unassigned Attributes list into the newly created group to assign them to this group. NOTE: System Attributes are indicated by an icon with an orange dot.

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Click Edit in the right-most column of that product to go to the Product Information page. From the Admin panel. your business revolves around your product inventory. select the product record to be edited. 2. click the Inventory tab to display the product inventory settings.  CHAPTER 8: Configuring Inventory Settings As an online merchant. 3. From the Manage Products page. select Catalog > Manage Products. To configure your inventory: 1. Magento Go offers a wide range of features and tools that enable you to do this. 4. Magento Go User Guide 93 . In the left panel. It is important to be able to manage and track it.

Uncheck Use Config Settings to access the additional options. they can still place an Order. You have the option of selling your product in different quantity increments. For example: 4. Manage Stock is set to No. Select No to specify that you do not want to manage product inventory (in which case. Selecting Yes will allow customers to order products when they are out of stock.5 pounds of candy or 11. the product will become Out of Stock. Selecting Yes allows you to let customers enter decimal quantities for ordering this product. Specifies that below a level of your choosing. By entering an amount you are telling Magento Go to notify you when your stock for that product has depleted below that assigned number. This is suitable for products sold by weight. Qty Qty For Item’s Status to become Out of Stock Maximum/Minimum Qty Allowed in Shopping Cart Qty Uses Decimals The quantity you have in stock at the moment. Uncheck Use Config Settings to display the full set of inventory options. You can do this by selecting the Allow Qty Below 0 and the Notify Customer option. NOTE: By default. This option also enables you to notify your customers that even though there are no items of a product currently available.Build Your Store Option Manage Stock Description Selecting Yes makes inventory options available for this single product. See Setting Quantity Increments for more information. This allows you to limit the availability of certain purchases. Backorders Notify for Quantity Below Enable Qty Increments 94 Magento Go User Guide . assuming you want to manage your inventory using Magento Go. You can also enable this option without notifying customers by only selecting the Allow Qty Below 0 options. as opposed to integers. the product will be made permanently available to your customers in your store). volume or length.25 feet of carpeting.

3. Minimum Qty Allowed in Shopping Cart: Set this value to 6. • Magento Go User Guide 95 . Selecting Out of Stock will also remove the product from view on front-end (unless you enable backorders). Set the following values for the fields in Inventory: • • • Manage Stock: Yes Qty: Enter the number of items in your inventory Qty For Item’s Status to become Out of Stock: Set this value to 1 less than the quantity in which you are selling. To set Quantity Increments: 1. Setting Quantity Increments If you are selling a product in various increments. 5. From the Admin panel. This takes you to the Products Management page. you would want each sale to reduce your inventory level by 6 rather than 1. it is important to set them up properly in order to accurately track inventory. If you select Out of Stock. If. 4. select Catalog > Manage Products. then this value would be 5. we were selling cases of 6 bottles of wine. Click Edit in the right-most column of that product to go to the product’s information page.CHAPTER 8: Configuring Inventory Settings Option Stock Availability Description Selecting In Stock option will make this product available for customers to purchase. For example. as in our example. your customers will not be able to add the item to their cart (unless you enable backorders). Select the product which you want to set inventory. click on Inventory tab to view and edit the product’s inventory attributes. selling wine cases in boxes containing 6 bottles of wine each. NOTE: You can define both default product inventory settings and global inventory managements settings in the System > Configuration > CATALOG > Inventory. In the left panel. 2.

Notify for Quantity Below: This will let the system notify you when your inventory level reaches a certain number. • The Qty for Item’s Status to Become Out of Stock field can be modified to let you define the threshold for an item becoming out of stock. • • • • 6. Qty Increments field should now expand underneath. 96 Magento Go User Guide . 2. choose the Inventory tab to view and edit the product’s inventory attributes. Backorders: Set this value to Yes or No depending on whether you will support backordering. In the left panel. Select the product that you want to manage. you are able to set Qty for Item’s Status to become Out of Stock. 4. Add 6 in order to only allow sale of wine bottles by increments of 6. if you don’t want to sell more than 12 bottles of wine per customer per order. 3. Within the Inventory panel in any product’s Product Information page. Click Edit in the product’s right-most column to go to the Product Information page. Stock Availability: Set this field to In Stock. For example. and Notify for Quantity Below. Maximum Qty Allowed in Shopping Cart. Click the Save button to save your changes. Enable Qty Increments: Uncheck Use Config Settings and select Yes. choose Catalog > Manage Products.Build Your Store • Maximum Qty Allowed in Shopping Cart: Set this value to the maximum number of items you want customers to be able to order. Setting Inventory Thresholds Magento Go allows you to control various aspects of your inventory stock. Out of Stock Threshhold To change the quantity for an item’s status to become out of stock: 1. Minimum Qty Allowed in Shopping Cart. In the Admin panel. then enter 12 in this field.

Click Edit in the product’s right-most column to go to the Product Information page. to define limitations on the quantity of a certain product that customers can purchase. To change the minimum and maximum Qty allowed cart: 1. you can set the value of this field to a number above 0 (the default).CHAPTER 8: Configuring Inventory Settings NOTE: If you want to have a certain amount of extra stock available for any discretionary reasons. Setting Up Low Stock Notification The Notify for Quantity Below field allows you to set a notification for when your product’s stock drops below a set amount. By default. Click Edit in the product’s right-most column to go to the Product Information page. In the Admin panel. This will prevent a high-quantity buyer from taking out your entire inventory. 5. 2. Magento Go User Guide 97 . These fields give you more control over the relationship between your products and your customers. as a merchant. Select the product that you want to manage. store. 2. In the Admin panel. 3. 4. choose Catalog > Manage Products. 3. If you want to capture a larger number of new customers rather than selling high volumes to high-quantity buyers. Select the product that you want to manage. TIP: This option can be helpful when you are selling a product that is in highdemand. Minimum Amount Allowed in Cart The Minimum (and Maximum) Qty Allowed in Shopping Cart allow you. and strategy. In the left panel. To notify when stock drops below a certain threshold: 1. choose Inventory to view and edit the product’s inventory attributes. It notifies you when your stock is depleted. the minimum and maximum quantities are set to 1 and 1000 respectively. you can set a maximum quantity. choose Catalog > Manage Products. Change the Minimum and Maximum Quantity Allowed in Shopping Cart fields to the values that are appropriate for your product.

choose the Inventory tab to view and edit the product’s inventory attributes. select Reports > Products > Low Stock.Build Your Store 4. 3. this value is set to 1. Set Export to one of the following file formats: CSV or Excel. you can change the value of this field so that you are able to replenish Getting Low-Stock Reports Magento Go allows you to view out-of-stock and low-stock reports from the Admin panel or to export it in CSV file format or as Microsoft Excel format. By default. In the Admin panel. In the left panel. 2. Click the Export button and saved the file on your computer. To generate the Low Stock Report: 1. 5. 98 Magento Go User Guide . TIP: If you need time to restock your inventory. Uncheck Use Config Settings and set Notify for Quantity Below to the inventory quantity at which you want to below notified.

click System > Import/Export > Import to open the Import page.  CHAPTER 9: Using Import/Export If you have more than a handful of customers or products. where each data element is separated by a comma. Data to be imported must be saved as a CSV file. you should save the data in the CSV (Windows) format. Magento Go will not create duplicate entries for existing products and customers included in your CSV file Magento Go User Guide 99 . Magento Go uses the Comma Separated Value (CSV) file as a standard for importing and exporting both product and customer information. From the Entity Type list. select Products or Customers. Most spreadsheet and database applications can create CSV files. you probably don’t want to spend a lot of time creating records for them one by one. 3. Importing Data To import a product or customer: 1. 2. select one of the following Import Behavior options: • Append Complex Data: Adds new or edited products or customers to your store’s database. Then. Magento Go's Import/Export tool gives you the ability to manage multiple customer and product records in a single operation. If you are working with a Mac. In the Admin panel.

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Replace Existing Complex Data: Completely replaces your existing data or portions thereof. Deleted Entries: Completely deletes your existing database or portions thereof.

4.

Click Choose File and locate the CSV file in your file system.
NOTE: The total size of uploadable files must not exceed 110 MB and must be saved with UTF-8 encoding. Check your spreadsheet or database application documentation for information about saving a CSV file with UTF-8 encoding.

5.

Click Check Data to validate the uploaded file. Then, do one of the following:

If the file is valid, a "File is valid!" message appears. To import the data, click the Import button. If the file contains errors, you are notified of the errors and given the opportunity to skip the rows with errors. To continue importing valid data, click the Import button. The following notification appears:

To confirm a successful import: 1. In the Admin panel, click System > Tasks Notifications. A successful import generates a notification confirming the customer or product import. After the successful import of product information, navigate to Catalog > Manage Products. You should now be able to see the new or edited products which have been imported to your store. Repeat this step for your imported customers list by navigating to Customers > Manage Customers.

2.

3.

Exporting Data
To export customers: 1. In the Admin panel, click System > Import/Export > Export.

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2.

From the Entity Type list, select Customers. The system generates entity attributes that are relevant to customers.

3. 4.

Click Continue to export your customer data to a CSV file. Open the saved file in your favorite spreadsheet and edit as needed.

To export products: 1. 2. 3. In the Admin panel, click System > Import/Export > Export. From Entity Type list, select Products. The system generates a list of entity attributes that are relevant to your products. By default, all attributes are exported to the CSV file. In the Entity Attributes list, select the Skip check box for any attributes that you want to exclude from the CSV file. By default, all records are exported to the CSV file. Use the controls in the Filter column to limit the records which are exported. Click Continue to export your selected product information to a CSV file. Open the saved file in your favorite spreadsheet and edit as needed.
TIP: The Macintosh version of Microsoft Office supports multiple CSV file formats. When saving your CSV file, be sure to save it as a CSV (MS Windows) file type.

4. 5. 6.

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Working with Product CSV Files
Step 1: Optimize Your Attributes
First, you want to make sure your attributes are optimized. What we mean by optimized is that you’ve removed the attributes that you will not need and have created attributes that you will need. See the System Attribute Reference at the end of this section for more information.

Step 2: Export and Edit
After you have optimized your attributes, export your product information. Once exported, open this file in a Microsoft Excel or a simple text editor. If you’re editing the in a text editor, you must include each new product on a new line. The attributes that you define must be separated with commas, and must be in the same order as the first row. If you’re editing in Excel, each product will be on a new line. The attributes that you define will fall into the column of the attribute that is listed in the first row.
NOTE: When saving changes to the CSV file that you edit in Excel, it is absolutely critical that when Excel asks you what format you wish to save, select Yes to leave out incompatible features.

Step 3: Import and Refresh Index
Finally, after you’ve defined and saved your products in the CSV file, import them back into your Magento Go store. After you have imported your new products, it will be queued to import. This may take a little while, so be patient. You can check the status of this

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by refreshing the page. Once the Import products task has finished, you must refresh the search index. To do this, go to Catalog > Search Indexing and click Refresh Index.

Common Issues

Missing or Incorrect Values The most common problem store owners experience with importing CSV files is missing values or incorrect values. During the import process, Magento Go checks your data to ensure that it’s correct. It will report which rows and items are missing or incorrect. Be sure to go back and fix these issues.

Duplicated Products Another common problem is duplicated products. Currently, if a product that you’re importing already exists in your catalog it will duplicate this. To avoid this issue, be sure that you’re either importing to an empty catalog or that you aren’t re-importing products that you already have online.

Product System Attributes
The following product system attributes are required for operation and cannot be deleted:

General Attributes
Attribute Code name Description The name of the product. This name is visible on your product description page as well as anywhere this product is listed. It is used by customers to identify the product. Description of the product. This is an important field, especially as a selling tool, because it is the main way customers learn about the product. A shorter description of the product that customers will immediately see when viewing the product description page. The Stock-Keeping Unit. This is the unique Value Text Required Yes

description

String

Yes

short_description

Text

Yes

sku

Alphanumeric

Yes

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Attribute Code

Description product identification number that you would use to track this product and its quantity in your inventory system.

Value (A-Z,0-9)

Required

weight news_from_date

The product weight in ounces. This field specifies the “from” date that the product is considered new, and would be featured in your “new products” listings. This field specifies the “to” date that the product is considered new, and would be featured in your “new products” listings. If this field is set to ‘enabled’, then the product will be live and purchasable from your web store. If this field is set to ‘disabled’ it will not be visible in the catalog. The URL key (or the product identifying portion) of the product’s web address. For example, if the URL key is ‘my-sample-product’, then the address might be ‘example.gostorego.com/category/my-sampleproduct.html’ Specify whether this product is visible from the catalog, search, both, or neither. Values include: 0 (Not Visible Individually) 1 (Catalog) 2 (Search) 3 (Catalog, Search)

Numeric Date and Time

Yes No

news_to_date

Date and Time

No

status

Binary (1, 0)

Yes

url_key

Text

No

visibility

Numeric

Yes

gift_message_available This field specifies if a message can be included with this product purchase. Can be set to yes, no, or use config. Values include: Yes No Use Config is_imported Specify if this product can be included in product RSS feeds by setting this to either Yes or No. Yes, No No Text No

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Price Attributes
Attribute Code price special_price Description The price of the product. The special sale price for the product during the special sale period. This field specifies the “from” date that the product will be on sale for the special sale price. This field specifies the “to’ date that the product will be on sale for the special sale price. Specify the tax class ID, which will determine which tax rules to apply to the product. The value is based on the id # next to each product tax class. enable_googlecheckout Determines whether the product can be purchased using Google Checkout. This field can be set to either Yes or No. Yes, No No Value Numeric Numeric Required Yes No

special_from_date

Date and Time

No

special_to_date

Date and Time

No

tax_class_id

Integer

Yes

Meta Information Attributes
Attribute Code meta_title Description The meta title of the product. This meta title is not visible on your web store, only to search engines. The meta keywords of the product. These keywords are not visible on your web store, only to search engines. The meta description of the product. This description is not visible on your web store, only to search engines. Value Text Required No

meta_keyword

Text

No

meta_description

Text

No

Image Attributes
Attribute Code image Description The URL (address) of the base image, or the main image of the product that is displayed when customer clicks the image in the Value URL Required No

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The URL (address) of the small image. The date to begin using the custom design for the product description page. this field specifies whether these options will be displayed in the product information column or in the block below the price. page_layout Specify the layout of the product description page using a predefined layout. Values include: Product Info Column Block After Info Column Text No XML No Text No 106 Magento Go User Guide . Value Required thumbnail The URL (address) of the thumbnail image. or the image that will be displayed in the product description page. No 55 No custom_design_from Date and Time No custom_design_to Date and Time No custom_layout_update Use custom XML to modify the product description page layout. specify it in this field. Value Yes.Build Your Store Attribute Code Description description page. The date to stop using the custom design for the product description page. URL No small_image URL No Design Attributes Attribute Code custom_design Description If you want to use a custom design for the product description page. or the product image shown in product listings. Values include: No layout updates Empty 1 column 2 columns with left bar 2 columns with right bar 3 columns options_container If this product has options.

a store carrying electronics. This field can be used by customers to narrow search results to specific manufacturers. Value Text Required No cost Numeric No manufacturer Text No Custom Attributes Custom attributes are any attributes that you create yourself. Attributes can be created for organization and product management. The maximum gift card amount if the gift card allows open amounts. Value Text Required Yes open_amount_min Numeric No open_amount_max Numeric No Pre-loaded Attributes Attribute Code color Description The color of the product. This is especially useful for identification and description when you have multiple colors of the same product. The cost of the product. (For internal purposes only.CHAPTER 9: Using Import/Export Card-Specific Attributes Attribute Code allow_open_amount Description Specify whether the dollar value of the gift card can be specified by the customer. as well as to be used for comparing certain types of products.   Magento Go User Guide 107 .) The name of the manufacturer of the product. including hard drives. For example. The minimum gift card amount if the gift card allows open amounts. would certainly want to create a disk space attribute that would be used to define and compare hard drive storage sizes.

Step 3: Import and Refresh Index Finally. after you’ve defined and saved your customers in the CSV file. import them back into your Magento Go store. go to Catalog > Search Indexing and click Refresh Index. you want to make sure your attributes are optimized. it is absolutely critical that when Excel asks you what format you wish to save. What we mean by optimized is that you’ve removed the attributes that you will not need and created attributes that you will need. you must refresh the search index. Directions for how to do this can be found by reading Exporting Product or Customer Information. This may take a little while. it will be queued to import. You can check the status of this by refreshing the page. After the customer data has been imported. The attributes that you define will fall into the column of the attribute that is listed in the first row. select Yes to leave out incompatible features. NOTE: When saving changes to the CSV file that you edit in Excel. read Importing Product or Customer Information. After you have imported your customers. To learn how to do this step-by-step. 108 Magento Go User Guide .Build Your Store Working with Customer CSV Files Step 1: Optimize Your Attributes First. export your customer information. open this file in a Microsoft Excel or in your favorite spreadsheet application. Step 2: Export and Edit After you have optimized your attributes. Once exported. To do this. so be patient. See the Customer Attribute Reference at the end of this section for more information.

E. Examples: Ph. The customer group to associate this customer with. Examples: Mr. Pharm. or family. name. The customer’s first. J. name. Date of birth.D. or given..D. but these can be customized. Precedes the customer’s first name and is part of their full name. Be sure to go back and fix these issues.... Customer gender. It will report which rows and items are missing or incorrect. Ms. formatted as MM/DD/YY Tax or VAT ID number of customer. The default options are either Admin or Main Website. Customer’s email address. The default customer groups in Magento Go are General and Retailer. Magento Go checks your data to ensure that it’s correct. During the import process. These attributes cannot be deleted. The customer’s middle name or initial.B. Mrs.D.. The name suffix that follows the customer’s full name. The customer’s last. often providing additional information about the person. K. Data Type string Required Yes group_id string Yes prefix string No firstname middlename lastname suffix string string string string Yes Yes Yes No email dob taxvat gender string mm/dd/yy alphanumeric male.CHAPTER 9: Using Import/Export The most common problem storeowners experience with importing CSV files is missing values or incorrect values. Customers associated with Admin will not be able to log in and make purchases through your web store. They include the following: General Attributes Attribute Code website_id Description The website with which the customer will be associated. Miss. Customer System Attributes Customer system attributes are customer attributes that are required by Magento Go for functionality and customer management.. female Yes No No No Magento Go User Guide 109 . Rev.

B. Company or business name if the address belongs to a business. number number Data Type string Required No firstname middlename lastname suffix string string string string Yes No Yes No company string No street string Yes city country_id region postcode telephone fax string string string Yes Yes No Yes Yes No   110 Magento Go User Guide . The customer’s last. often providing additional information about the person. Rev.. or family.E. The name suffix that follows the customer’s full name..D. street name. The customer’s middle name or initial. The postal or ZIP code associated with the address.D.. Examples: Mr. The fax number at the address. The street address usually includes a home or business building number. The country where this address is located.. Ms. Pharm.. Examples: Ph. The city or town for the address. and suite or apartment number. J. or given. The telephone number at the address.. Miss. Mrs. name. The state or province where the address is located. name. K. The customer’s first.Build Your Store Customer Address Attributes Attribute Code prefix Description Precedes the customer’s first name and is part of their full name.D.

so pay attention to your use of upper-and lowercase characters in both the file names and extensions. You must follow a few simple steps to make sure that your imported images can be associated with the right products. Magento Go does not automatically associate an imported image with its respective product. (For example: /image-base.jpg) Image file names are case sensitive. or attribute. etc. The type of data. you will see how easy it is to edit the data file directly in the worksheet.jpg is not same as /image-BASE. and each column represents an attribute. Export Your Product Data The first step is to export the data from your store and save it to your hard disk as a CSV file. You can leave all other columns blank. (For example: /image-base. you can streamline the process and save time by importing them in a single step.CHAPTER 9: Using Import/Export Importing Product Images If you have a large quantity of images to upload. in each column is indicated in the header row at the top.jpg) • • Magento Go User Guide 111 . It's simply a list of data that is uploaded at the same time. There you will see how each row represents a record. unless they are applicable.) Each file name must begin with a forward slash. the image file names must immediately follow the product to which they belong. or field of data. This process is commonly referred to as a "bulk" import. Edit the CSV File The quickest way to become familiar with the structure of the data is to open the exported file in your favorite spreadsheet program. Here are some rules to remember about referencing image files: • When entering data for multiple images into a spreadsheet. (For example: Referencing multiple upsell or related products. After you become familiar with the layout. Step 2. Step 1.

3.Build Your Store Step 3: Save Your Changes When you are finished editing and ready to save your changes to a CSV file. • The total size of uploadable files must not exceed 110 MB and must be saved with UTF-8 encoding. NOTE: When working in Excel. If you are working with latest Windows or Mac operating systems. 112 Magento Go User Guide . 2. Click the Choose File button to select your zipped product image file on your hard drive. To import your images: 1. go to System > Import/Export > Import. There are many zip utilities available for both the PC and Mac platforms. Check your spreadsheet or database application documentation for information about saving a CSV file with UTF-8 encoding. Import the Edited CSV File and Image Files The last step is to import the data back into your store. In the Entity Type list. select Product Images. You can save time by zipping the image files before you begin the upload process." Step 4. you may already have an archiving tool available. you will be prompted to specify the file format to be used. Check your system documentation for more information. In the Admin panel. it is absolutely critical to select Yes when prompted to "leave out incompatible features.

Go to Catalog > Search Indexing. You can check the status by refreshing the page. If you are still not able to see your edited products or new images. waiting to be processed. 2. Your data is now in the queue. Click the Upload Images button to import your images into Magento Go. It may take a while. To refresh the search index: 1. Magento Go User Guide 113 . so be patient. you will receive a Validation Results message . When the import is complete.CHAPTER 9: Using Import/Export 4. try refreshing the search index. Click the Refresh Index button.

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In the Origin section. 5. Once specified a location of origin. this is the warehouse address from which products are shipped. 3. The topics covered include: • • • General Shipping Settings Shipping Methods Supported Carriers General Shipping Settings To configure general shipping settings: 1. 2. From the Shipping Settings page. to save shipping Magento Go User Guide 117 . In the Admin panel. select System > Configuration. Typically. click settings. In the left panel of the resulting page. 4. specify the address used for shipping calculations. select Origin to expand the section.    CHAPTER 10: Shipping Settings This chapter describes the wide variety of shipping rate methods and carriers that are available for your store. click on Shipping Settings from the Sales section.

In this instance you can figure out an exact figure for shipping fees that will not add any operational costs to your store. In the Configuration panel on the left. rather than adding a thirdparty shipping solution to your site. Many web stores have an array of products of all different sizes and weights.. 3. but Flat Rate shipping is a simple alternative. as shown below. In the Admin panel. and they ship them nationally or even globally. 2. In such cases. select System > Configuration.Get Ready to Sell Shipping Methods Flat Shipping Rates A flat shipping rate refers to a fixed predefined cost for shipping which can be applied per item or per shipment according to your preferences The Flat Rate shipping method charges a single fixed fee. under Sales. Click to expand the Flat Rate section to display the configuration settings. From there you can choose whether you would like the charge to be assessed per product or per order. click the Shipping Methods tab. such as next day air etc. Adding other options will provide more flexibility. 118 Magento Go User Guide . while still remaining at a reasonable rate for customers to pay. Others may still be growing or may not offer the same kind of variety across their products and may not have a relatively local customer base. To define flat shipping rates: 1. there is an option to set up fixed shipping payments.

you can select the Specific Countries option to specific which countries this shipping method is available for. Then. Magento Go User Guide 119 . Once the Flat Rate settings have been configured. the shipping fee is dependent on the number of items shipped. If you set the rate to be per item. specify the position of this shipping method in relation to the other shipping methods offered to the customer. the flat rate method will appear as an option in the shopping cart and on the shipping page during checkout. This applies whether you have two of the same item. In this case. click these settings. You can select applicable countries from the Ship to Specific Countries list below it. to save b. it is multiplied by the total quantity of items in the shopping cart. do the following: a. In the Sort Order field. such as Per Item. In the Ship to Applicable Countries field. You can also select Per Order in this field. d. specify the entity to which the shipping fee applies. 5.CHAPTER 10: Shipping Settings 4. or two different items. Once enabled. c. Set Enabled to Yes. In the Type field.

. specify the order amount that qualifies an order for free shipping. In the Minimum Order Amount field. Then. b. Magento Go offers free shipping feature that you can preset with requirement of minimum order purchase amount. 120 Magento Go User Guide . Click to expand the Free Shipping section to display the configuration settings. Set Enabled to Yes. 3. 4. under Sales.Get Ready to Sell Free Shipping If you would like to offer free shipping. This feature supersedes shopping price rules. 2. click the Shipping Methods tab. as shown below. In the Configuration panel on the left. To offer free shipping: 1. do the following: a. In the Admin panel. select System > Configuration.

Supported Carriers If you have a commercial account with UPS. Magento Go enables you to configure various options related to these carriers. 3. and # of Items vs. In the Sort Order field. click the Save Config button to save the settings. click Shipping Methods. The rates are automatically obtained from the carrier. In the left Configuration panel. Destination. In addition to static options like flat and table rates. In the Admin panel. The process is similar to configuring a Flat Rate shipping method. Click to expand the section for your carrier. which contains settings specific to that carrier service. do the following: Magento Go User Guide 121 . specify the position of this shipping method in relation to the other shipping methods offered to the customer. so you do not need to look up or download rate information. Available options are: Weight vs. 2. Magento Go offers dynamic retrieval of rates from various service providers such as UPS. Then. This option enables you to set up free shipping that is only valid when a customer enters the appropriate discount code. USPS. under Sales. USPS. For more information about Table Rates. d. FedEx. When the configuration is complete. select System > Configuration. Table Rates The Table Rate feature allows you to importing shipping pricing into Magento Go. you can offer a shipping option for that carrier. In the Ship to Applicable Countries field. and DHL. You can select applicable countries from the Ship to Specific Countries list below it. Destination. TIP: Free shipping per product can be defined as a shopping cart price rule. Price vs. FedEx. Destination. or DHL. you can select the Specific Countries option to specific which countries this shipping method is available for. 5. see the Magento Go Knowledge Base. To configure a supported carrier: 1.CHAPTER 10: Shipping Settings c.

In the Sort Order field. f. 4. select whether to apply the handling fee Per Order or Per Package. Select Enable from the list to define the minimum amount in the field directly below. You can select applicable countries from the Ship to Specific Countries list below it. you can choose which of the carrier’s shipping methods to allow by selecting them from the menu. i. When the configuration is complete. specify the position of this shipping method in relation to the other shipping methods offered to the customer. 5. b. In the Ship to Applicable Countries field.Get Ready to Sell a. enter the handling fee value – either a fixed amount or percentage depending on which you selected in Calculate Handling Fee field.   The remaining fields pertain to the carrier’s unique services. In the Allowed Methods field. In the Free Method list. g. you can select the Specific Countries option to specify which countries this shipping method is available for. Set Enabled to Yes. c. select whether to apply a fixed fee or by percentage. In the Calculate Handling Fee list. however. Adding a handling fee is optional and will not be visibly different in the order process. This option is similar to Free Shipping. Consult the carrier’s website for details about these services. h. you can select which shipping method to offer to customers for no charge. click the Save Config button to save the settings. A handling fee is an additional charge added to the shipping cost. If an order does not reach the minimum amount. e. d. it will be listed within the carrier section so that customers know exactly which method their order is being shipped by. In the Handling Fee field. You may also select None. The Free Shipping with Minimum Order Amount option enables you to offer free shipping for orders that meet a minimum monetary amount. the carrier shipping option will still appear in the list of shipping options. The methods you select will appear on the front-end under the title you designated for this shipping carrier. but it will cost the amount that is calculated by the carrier. 122 Magento Go User Guide . In the Handling Applied list.

In the UPS Type field.CHAPTER 10: Shipping Settings UPS United Parcel Service offers shipping services domestic and international to more than 220 countries which include delivering letters. 3. In the Configuration panel on the left. 2. Complete the configuration settings as follows: a. To configure UPS Shipping: 1. documents. It will look like this: 4. Set Enabled to Yes. In the Admin Panel. under Sales. Magento Go User Guide 123 . packages by land and air. do one of the following: • If you do not already have a UPS XML Access account. Click to expand the UPS section to display the configuration settings for UPS shipping. you need to setup an account with UPS. select System > Configuration. click the Shipping Methods tab. To offer this shipping method to your customers. b. select United Parcel Service.

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If you already have a UPS XML Access account, select United Parcel Service XML. Then, complete the following UPS account credential fields: Password: Enter your UPS account Password. Access License Number: Enter your XML access key License number provided by UPS. UserID: Enter your UPS account User ID. Mode: Selecting Live/Development will Enable/Disable SSL verification of Magento server by UPS.

5.

Complete the remaining configuration settings as follows:
a.

In the Container field, select the container type that you typically use to package the products ordered from your store. In the Destination Type field, select the destination to which you typically deliver your orders: either Residential or Commercial. This will depend on whether you’re selling Business-to-Consumer (B2C) or Business-to-Business (B2B). Define the Maximum and Minimum Package Weight based on the amount supported by UPS. In the Calculate Handling Fee list, select whether to apply a fixed fee or by percentage. A handling fee is an additional charge added to the shipping cost provided by UPS. Adding a handling fee is optional and will not be visibly different in the order process. In the Handling Applied list, select whether to apply the handling fee Per Order or Per Package. In the Handling Fee field, enter the handling fee value – either a fixed amount or percentage depending on which you selected in Calculate Handling Fee field. In the Allowed Methods field, you can choose which of UPS shipping methods to allow by selecting them from the menu. The methods you select will display on the front-end under the title you designated for UPS. In the Free Method list, you can select which shipping method to offer to customers for no charge. You may also select None. This is similar to Free Shipping, however it will be listed within the UPS section so that customers know exactly which method their order is being shipped.

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The Free Shipping with Minimum Order Amount option allows you to offer free UPS shipping for orders that meet a minimum monetary amount. Selecting Enable from the drop-down menu allows you to define the minimum amount in the field directly below. If an order does not reach the minimum amount, the UPS shipping option will still appear in the list of shipping options, however it will cost the amount that is calculated by UPS. In the Ship to Applicable Countries field, you can select the Specific Countries option to specify which countries this shipping method is available for. You can select applicable countries from the Ship to Specific Countries list below it. In the Sort Order field, specify the position of this shipping method in relation to the other shipping methods offered to the customer.

6.

When the configuration is complete, click the Save Config button to save settings.

USPS
United States Postal Service is the independent postal service of United States government. USPS offers shipping services to domestic and international which include delivering letters, postcards, packages, documents, and packages by land and air. To configure USPS shipping: 1. 2. 3. In the Admin panel, select System > Configuration. In the left panel, under Sales, click Shipping Methods. Click to expand the USPS section, and complete the following configuration settings:
a. b.

Set Enabled to Yes. In the User ID field, enter the User ID you were provided by USPS. This can be obtained by creating an account with USPS In the Container list, select the container type that you typically use to package the products ordered from your store. In the Calculate Handling Fee list, select whether to apply a fixed fee or by percentage. A handling fee is an additional charge added to

c.

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the shipping cost provided by UPS. Adding a handling fee is optional and will not be visibly different in the order process.
e.

In the Handling Applied list, select whether to apply the handling fee Per Order or Per Package. In the Handling Fee field, enter the handling fee value – either a fixed amount or percentage depending on which you selected in Calculate Handling Fee field. In the Allowed Methods field, you can choose which of USPS shipping methods to allow by selecting them from the menu. The methods you select will display on the front-end under the title you designated for USPS. In the Free Method list, you can select which shipping method to offer to customers for no charge. You can also select None. This is similar to Free Shipping, however it will be listed within the USPS section so that customers know exactly which method their order is being shipped. The Free Shipping With Minimum Order Amount option allows you to offer free USPS shipping for orders that meet a minimum monetary amount. Selecting Enable from the list allows you to define the minimum amount in the field directly below. If an order does not reach the minimum amount, the USPS shipping option will still appear in the list of shipping options; however it will cost the amount that is calculated by USPS. In the Ship to Applicable Countries field, select the Specific Countries option to specify the countries for which this shipping method is available. Then, select the applicable countries from the Ship to Specific Countries list below it. In the Sort Order field, specify the position of this shipping method in relation to the other shipping methods offered to the customer.

f.

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When the configuration is complete, click the Save Config button to save settings.

FedEx
FedEx offers shipping services domestic and international to more than 220 countries which include delivering letters, documents, packages by land and air. To offer this shipping method to your customers, you need to setup an account with FedEx.

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To configure FedEx shipping: 1. 2. 3. In the Admin panel, choose System > Configuration. In the left Configuration panel, under Sales, click the Shipping Methods tab. Click to expand the FedEx section to display the FedEx configuration settings. Then, do the following:
a. b.

Set Enabled to Yes. In the Account ID field, enter the Account ID you were provided by FedEx. This can be obtained by creating an account with FedEx. In the Packaging list, select the container type that you typically use to package the products ordered from your store. In the Dropoff list, select the pick-up method you will be using for delivery. You can determine this based on the deal you have established with FedEx.
Pick-up Methods Regular Pickup Description If you are doing a high volume of shipments, it would be cost effective for you to make arrangements for FedEx to make regular pickups. You must call and request a FedEx courier to pick-up shipments. You must drop off shipments at your nearby FedEx drop box. You must drop off shipments at your local FedEx business service center. You must drop off shipments at your local FedEx station.

c.

d.

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Station

e.

In the Calculate Handling Fee list, select whether to apply a fixed fee or by percentage. A handling fee is an additional charge added to the shipping cost provided by FedEx. Adding a handling fee is optional and will not be visibly different in the order process. In the Handling Applied list, select whether to apply the handling fee Per Order or Per Package.

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g.

In the Residential Delivery list, select Yes or No depending on whether you’re selling Business-to-Consumer (B2C) or Business-toBusiness (B2B). Select Yes if you’re B2C, No if you’re B2B. In the Handling Fee field, enter the handling fee value – either a fixed amount or percentage depending on which you selected in Calculate Handling Fee field. In the Allowed Methods list, select the methods of shipment that you support. This will depend on the account you have setup with FedEx, the frequency and size of your shipments, and whether or not you allow international shipments. You can decide to only offer ground shipping and nothing else. It is up to you as the merchant. In the Free Method list, you can select which shipping method to offer to customers for no charge. You may also select None. This is similar to Free Shipping, however it will be listed within the FedEx section so that customers know exactly which method their order is being shipped. The Free Shipping with Minimum Order Amount option allows you to offer free FedEx shipping for orders that meet a minimum monetary amount. Selecting Enable from the list allows you to define the minimum amount in the field directly below. If an order does not reach the minimum amount, the FedEx shipping option will still appear in the list of shipping options, however it will cost the amount that is calculated by FedEx. In the Ship to Applicable Countries field, you can select the Specific Countries option to specific which countries this shipping method is available for. You can select applicable countries from the Ship to Specific Countries list below it. In the Sort Order field, specify the position of this shipping method in relation to the other shipping methods offered to the customer.

h.

i.

j.

k.

l.

m.

4.  

When the configuration is complete, click the Save Config button to save settings.

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DHL
DHL offers shipping services internationally only offering services by air and ocean freight, road and rail transportation, and international mail services to its customers to more than 220 countries; which includes delivering letters, documents, packages by land and air. To offer this shipping method to your customers, you need to setup an account with DHL. See Configure DHL Shipping for more information. To configure DHL shipping: 1. 2. 3. In the Admin panel, choose System > Configuration. In the left Configuration panel, in the Sales section, click the Shipping Methods tab. Click to expand the DHL section to display the configuration settings for DHL shipping. Then, do the following:
a. b.

Set Enabled to Yes. Fill in the Access ID, Password, Account Number, Shipping Key (International), and Shipment Key fields with the values provided by DHL. This can be obtained by creating an account with DHL. Select a Shipment Type as either Package or Letter, depending on the type of parcels you will be shipping out. Almost all normal physical goods are going to be Package type. In the Calculate Handling Fee list, select whether to apply a fixed fee or by percentage. A handling fee is an additional charge added to the shipping cost provided by DHL. Adding a handling fee is optional and will not be visibly different in the order process. In the Handling Applied list, select whether to apply the handling fee Per Order or Per Package. In the Package Description field, enter a description for the package type that you will normally be shipping. This is set to Big Box by default, but can be changed at your discretion as a merchant. In the Handling Fee field, enter the handling fee value – either a fixed amount or percentage depending on which you selected in Calculate Handling Fee field. In the Shipment Dutiable option, select Yes or No depending on whether your shipments will be subject to international duty charges.

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you can select which shipping method to offer to customers for no charge. 130 Magento Go User Guide . however it will be listed within the DHL section so that customers know exactly which method their order is being shipped. In the Additional Protect Value field. the frequency and size of your shipments. l. You can decide to only offer ground shipping and nothing else. you may set the minimum subtotal value that would qualify an order for shipment protection in the Additional Protection Min Subtotal field. select whether the value is based on one of the following: • j. select whether or not your shipments will contain hazardous materials. select whether you as the merchant will offer additional delivery protection. select the methods of shipment that you support. This is similar to Free Shipping. In the Shipment Duty Payment Type list. k. In the Allowed Methods list. Selecting Enable from the list allows you to define the minimum amount in the field directly below. m. In the Free Method list. This is by default set to 150 because DHL will only deliver packages weighing up to 150lbs. the DHL shipping option will still appear in the list of shipping options. Subtotal Subtotal with Discount In the Shipment Contains Hazardous Materials list. If an order does not reach the minimum amount. n. If enabled. You may also select None. • • o. and whether or not you allow international shipments. select who is responsible for payment of international duty charges. This will depend on the account you have setup with DHL. In the Additional Protection Enabled list.Get Ready to Sell i. The Free Shipping with Minimum Order Amount option allows you to offer free DHL shipping for orders that meet a minimum monetary amount. however it will cost the amount that is calculated by DHL. In the Maximum Package Weight. Configuration If Configuration is selected. enter the maximum weight as determined by your DHL account. It is up to you as the merchant. you must also enter a numeric value for Additional Protection Configuration Value.

In the Domestic Shipment Days list. You can select applicable countries from the Ship to Specific Countries list below it.) q. In the Ship to Applicable Countries field. s. you can select the Specific Countries option to specific which countries this shipping method is available for. This will also be used to help calculate delivery time estimates. select which days you will delivery international shipments.     Magento Go User Guide 131 . This will be used to more accurately calculate delivery time estimates. Enter the following values to describe the package to be shipped. 4. The more accurate the description. the more accurate your shipment calculations will be. t. • • • Default Package Length Default package Width Default Package Height (Based on the size of your average shipment container.CHAPTER 10: Shipping Settings p. In the International Shipment Days list. r. specify the position of this shipping method in relation to the other shipping methods offered to the customer. In the Sort Order field. select which days you will deliver shipments. When the configuration is complete. click the Save Config button to save settings.

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CHAPTER 11:

Payment Methods
Magento Go allows you to easily use a variety of payment methods in your online store. Many are already integrated into Magento Go and you can enable and configure them directly from the Magento Go Admin panel – no coding required. Follow this guide to learn how to configure the following payment methods:
• • •

Check or Money Order Purchase Order Zero Subtotal Checkout

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Check or Money Order
Magento Go allows you to accept payments by check and money order. By default, the Check/Money Order payment method is enabled. To configure Check and Money Orders: 1. 2. 3. 4. 5. 6. From the Admin panel, select System > Configurations Select the Payment Methods tab in the left side panel under Sales. Expand the Check/Money Order tab to configure. Set Enabled to Yes in order to activate this payment method (this should be the default setting). The Title field defines how this payment method appears in the checkout options. We recommend leaving it as “Check / Money Order” by default. Set New Order Status to Pending so that new generated orders are appropriately defined as Pending in their status until they have been completely processed. In the Payment from Applicable Countries field, you can select the Specific Countries option to specify which countries this payment method is available for. You can select applicable countries from the Payment from Specific Countries list below it. In the Make Check Payable To field, define the name you wish to have checks made out to. In the Send Check To field, specify an address for checks to be mailed to. In Minimum Order Total and Maximum Order Total, specify what the minimum and maximum order totals must be to qualify them to participate in this payment method. (For example: If you set these values to $50 or $400, then a $49 and $700 order would not qualify for this payment method, but a $50 or $325 order would) In the Sort Order field, specify the position of this payment method relative to other payment methods in the checkout process. (A lower value means it will rank higher, 0 being the highest) Once the Check/Money Order payment method is configured, click to save payment settings.

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Once configured and saved, the Checks and Money Order option will appear as an option under Payment Information during the checkout process.

Purchase Order
The Purchase Order payment method allows commercial buyers to checkout items from your Magento Go store using a purchase order. When selected, a text field is added near the Purchase Order option in the Payment Information page of the checkout process. The customer can populate this field with the purchase order number or other information for the courier. Learn how to configure purchase order payment method. To configure Purchase Orders: 1. 2. 3. From the Admin panel, select System > Configuration. Select Payment Method tab under the Sales section. Expand the Purchase Order tab to configure the settings:
• •

Enabled: Set to Yes in order to activate this payment method. Title: Select an appropriate title to identify this payment method in the checkout settings of the Payment Information page of your Magento Go front-end. New Order Status: Specify how you would like processed orders to be identified in their Order Status (this is visible to the customer as well as you, the merchant). This option does not set any limitations on the

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transaction; it is simply for identification purposes. This should be set to Pending by default.

Payment from Applicable Countries: Select whether you want this payment method available to all customers or only those of select countries. Choose between the following options: All Allowed Countries: Customers from all of the countries in the default countries list can use this payment method.
NOTE: You can define which countries are listed in the default list by modifying the Allowed Countries field located in System > Configuration > General > Countries Options.

Specific Countries: Only customers from countries selected in the Payment From Specific Countries list (it appears when you select this option) may use this payment method. Minimum / Maximum Order Total: Specify what the minimum and maximum order totals must be to qualify the order for this payment method. (For example, If you set these values to $50 and $400, then a $49 or $700 order would not qualify for this payment method, but a $50 or $325 order would). When you use several payment methods, the Sort Order value determines where in the order this payment method will be displayed (in the Payment Information section of the Checkout page in the front-end). Once you have configured the Purchase Order settings, click .

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CHAPTER 11: Payment Methods

Zero Subtotal Checkout
If a customer places an order and the subtotal is equal to zero, you can offer them the Zero Subtotal Checkout payment method. This payment method is only applied to the shopping cart if the subtotal equals zero. This will usually happen when the discount covers the whole price of an item and the customer has the option to select Free Shipping for shipping method.
NOTE: The Zero Subtotal Checkout payment method is visible only when an order is created in the Admin panel.

To learn more, check out our Guide to Zero Subtotal Checkouts in our Knowledge Base. To Setup Zero Subtotal Checkout: 1. 2. 3. In the Admin panel, select System > Configuration. From the left side panel, select Payment Method tab under the Sales section. Expand the Zero Subtotal Checkout tab to configure the settings:

Title: Select an appropriate title to identify this payment method in the checkout settings of the Payment Information page of your Magento Go web store. Enabled: Set to Yes in order to activate this payment method. New Order Status: Specify how you would like processed orders to be identified in their Order Status (this is visible to the customer as well as you, the merchant). This option does not set any limitations on the transaction; it is simply for identification purposes. Pending: The order is pending approval and processing. Processing: The order is being processed.

• •

Automatically Invoice All Items: Select whether all items having zero subtotal will be automatically invoiced by the system. Payment from Applicable Countries: Select whether you want this payment method available to all customers or only those of select countries. Choose between the following options:

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All Allowed Countries: Customers from all of the countries in the default countries list can use this payment method.
NOTE: You can define which countries are listed in the default list by modifying the Allowed Countries field located in System > Configuration > General > Countries Options.

Specific Countries: Only customers from countries selected in the Payment From Specific Countries list (it appears when you select this option) may use this payment method.

Sort Order: When you use several payment methods, the Sort Order value determines where in the order this payment method will be displayed (in the Payment Information section of the Checkout page in the front-end). to save your settings.

4.

Once you have configured the Zero Subtotal Checkout settings, click

 

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NOTE: Be sure you have your API credentials and the Gateway URL at hand (you need it to configure this payment method)– Authorize.Net provides this information when you sign up.Net must be performed using the Gateway and API information provided by Authorize. click here.Net to offer you better terms. visit their website at www.authorize. After registering with Authorize.Net. For more help with this. Follow this guide to learn how to configure the following payment gateways: • • • • Authorize. Magento Go has partnered with Authorize.net. To get going with Authorize.net Google Checkout Ogone Direct Link PayPal Authorize. The connection between your Magento Go store and Authorize. To setup an account.Net helps merchants accept credit card and electronic check payments quickly and affordably.    CHAPTER 12: Payment Gateways Magento Go allows you to easily process payments using variety of payment gateways and payment processing services.net.Net.Net Authorize. you must set up the configurations in your Magento Go store. Magento Go User Guide 139 . you must first set up a merchant account with them. Many are already integrated into Magento Go and you can enable and configure them directly from the Magento Go Admin panel – no coding required.

Authorize and Capture: A payment is authorized and captured at Authorize. If you select No here. The following options are available: Authorize Only: Once an order is submitted. it is simply for identification purposes.Net account.Net will authorize the transaction. New Order Status: Specify how you would like processed orders to be identified in their Order Status (this is visible to the customer as well as you. Expand the Authorize. select System > Configuration. 2. 3.Net account. • • 140 Magento Go User Guide .Net API login ID.Get Ready to Sell To configure Authorize.Net’s side.Net payment system. Authorize. • • • Transaction Key: Enter your Authorize.Net and capture the transaction. From the Admin panel.Net: 1.Net payment method. Title: Select an appropriate title to identify this payment method in the checkout settings of the Payment Information page of your Magento Go front-end. the payment account will be in production mode (live).Net tab to configure the following settings: • • Enabled: Set to Yes in order to activate this payment method.Net system and the entities that will be created in the backend as a result of the payment procedure. This can be found in the Account Settings of your Authorize. This can be found in the Account Settings of your Authorize. Payment Action: Choose how you want payments to be authorized in the Authorize. select the Payment Method tab. Test mode lets you test the integration of Magento Go with the Authorize. Test Mode: Specify whether you are in test mode or production mode for the Authorize. the merchant). API Login ID: Enter your Authorize. This option does not set any limitations on the transaction. the backend of your Magento Go store generates an order and an invoice. In the Sales section.Net transaction key. Your Magento Go store administrator will need to log in to the merchant account on Authorize.

• Accepted Currency: Specify the currency type. NOTE: If Test Mode is enabled. • • Email Customer: Specify whether to enable/disable the Email Receipt option that is found in the Authorize. a notification will be sent to Authorize. If left blank. This should correspond to the default currency you have set for the Magento Go store. Authorize. Visa. Choose between the following options: • • • Magento Go User Guide 141 . Debug Mode: Select whether data regarding payment and checkout will be written into the system log file. and Other (other card types approved by Authorize. By default.CHAPTER 12: Payment Gateways • Gateway URL: This is the URL where the order information will be securely sent. NOTE: Credit card related information is not written to the log file in order to prevent credit card fraud. • Merchant’s Email: Specify if you would like Authorize. Options include American Express. (The Card Verification Value (CVV) is also known as the Card Security Code) Payment from Applicable Countries: Select whether you want this payment method available to all customers or only those of select countries. NOTE: This option does not influence the order confirmation and other transactional emails sent from your Magento Go system.Net’s default Gateway URL. it is populated with Authorize.net to send you email notifications regarding orders placed using this payment method by filling in an email address associated with your account.Net to redirect order information to their test site. Discover.Net will not send emails to you. Credit Card Types: Select which credit card types to accept.Net administrative interface. This provides an added level of security to prevent card misuse with online transactions.Net). Credit Card Verification: Indicate whether the customer when entering credit card information must provide a credit card verification number. MasterCard.

• • 4. be sure that the 3D Secure functionality used for credit card verification is setup and configured. • Minimum / Maximum Order Total: Specify what the minimum and maximum order totals must be to qualify the order for this payment method. but a $50 or $325 order would). select System > Configuration. NOTE: Before enabling this. 3D Secure Card Validation: Select whether credit cards will be verified through the Centinel 3D Secure system. to Direct Post To configure Authorize. Specific Countries: Only customers from countries selected in the Payment From Specific Countries list (it appears when you select this option) may use this payment method. select Payment Method tab under the Sales section.Net Direct Post tab to configure the settings: • Enabled : Set to Yes in order to activate this payment method. then a $49 or $700 order would not qualify for this payment method. 142 Magento Go User Guide . 2. To learn more about this. NOTE: You can define which countries are listed in the default list by modifying the Allowed Countries field located in System > Configuration > General > Countries Options. 3. (For example. Once you have configured the Authorize.Net Direct Post: 1. click save your settings. the Sort Order value determines where in the order this payment method will be displayed (in the Payment Information section of the Checkout page in the front-end). If you set these values to $50 and $400. Expand the Authorize. Sort Order: When you use several payment methods. read our Guide to 3D Secure Card Verification. From the left side panel.Get Ready to Sell All Allowed Countries: Customers from all of the countries in the default countries list can use this payment method.Net settings. From the Admin panel.

Your Magento Go store administrator will need to log in to the merchant account on Authorize.Net to redirect order information to their test site. a notification will be sent to Authorize.Net will authorize the transaction.Net’s side. If you select No here.Net Merchant MD5: Enter the Merchant MD5 hash value.Net and capture the transaction. NOTE: If Test Mode is enabled.Net payment system.Net New Order Status: Specify how you would like processed orders to be identified in their Order Status (this is visible to the customer as well as you.Net transaction key. the merchant).Net’s default Gateway URL. This is provided to you by Authorize. Authorize. This option does not set any limitations on the transaction. API Login ID: Enter your Authorize. • • • • • • Magento Go User Guide 143 . This is provided to you by Authorize.Net payment method. it is simply for identification purposes. Test mode lets you test the integration of Magento Go with the Authorize. Test Mode: Specify whether you are in test mode or production mode for the Authorize.Net Transaction Key: Enter your Authorize. This is provided to you by Authorize. Gateway URL: This is the URL where the order information will be securely sent.Net system and the entities that will be created in the backend as a result of the payment procedure. By default. the payment account will be in production mode (live).Net API login ID.CHAPTER 12: Payment Gateways • Payment Action: Choose how you want payments to be authorized in the Authorize. it is populated with Authorize. the backend of your Magento Go store generates an order and an invoice. • Title: Select an appropriate title to identify this payment method in the checkout settings of the Payment Information page of your Magento Go front-end. The following options are available: Authorize Only: Once an order is submitted. Authorize and Capture: A payment is authorized and captured at Authorize.

This provides an added level of security to prevent card misuse with online transactions. NOTE: This option does not influence the order confirmation and other transactional emails sent from your Magento Go system. If left blank. Authorize. Credit Card Types: Select which credit card types to accept. Discover. Choose between the following options: All Allowed Countries: Customers from all of the countries in the default countries list can use this payment method.Net will not send emails to you. Visa. This should correspond to the default currency you have set for the Magento Go store. (The Card Verification Value (CVV) is also known as the Card Security Code) Payment from Applicable Countries: Select whether you want this payment method available to all customers or only those of select countries. • • • 144 Magento Go User Guide . Debug Mode: Select whether data regarding payment and checkout will be written into the system log file. NOTE: Credit card related information is not written to the log file in order to prevent credit card fraud.Net to send emails to your customers upon completion of checkout. Options include American Express.Get Ready to Sell • Accepted Currency: Specify the currency type.net to send you email notifications regarding orders placed using this payment method by filling in an email address associated with your account. MasterCard.Net). and Other (other card types approved by Authorize. • • Email Customer: Specify whether you want Authorize. NOTE: You can define which countries are listed in the default list by modifying the Allowed Countries field located in System > Configuration > General > Countries Options. • Merchant’s Email: Specify if you would like Authorize. Credit Card Verification: Indicate whether the customer when entering credit card information must provide a credit card verification number.

• 4. From the Admin panel. 3.CHAPTER 12: Payment Gateways Specific Countries: Only customers from countries selected in the Payment From Specific Countries list (it appears when you select this option) may use this payment method. Expand the Google Checkout tab to configure the following settings: • • Enable : Set to Yes in order to activate this payment method. Sandbox: Specify whether you are in sandbox (test) mode or production mode for the Google Checkout payment method. but a $50 or $325 order would). NOTE: Be sure to sign up for a Google Checkout merchant account before starting the configuration of Google Checkout from the Admin panel of your Magento Go store. to save your settings.Net Direct Post settings. Learn how to configure Google checkout. Sort Order: When you use several payment methods. select System > Configuration. Magento Go allows you to integrate your store with Google Checkout. Magento Go User Guide 145 . If you set these values to $50 and $400. Test mode lets you test the integration of Magento Go with the Google Checkout payment system. If you select No here. customers can pay for their shopping cart using the Google Checkout payment processing system. select Google API tab under the Sales section. To configure Google Checkout: 1. the Sort Order value determines where in the order this payment method will be displayed (in the Payment Information section of the Checkout page in the frontend). the payment account will be in production mode (live). click Google Checkout In additional to other payment methods. (For example. 2. Once you have configured Authorize. From the left side panel. With Google Checkout. then a $49 or $700 order would not qualify for this payment method. • Minimum / Maximum Order Total: Specify what the minimum and maximum order totals must be to qualify the order for this payment method.

it is simply for identification purposes.Get Ready to Sell • Secure Callback URL: Enabling this allows real-time secure transmission of order information from your Magento Go checkout to Google’s payment processing system. the merchant). • Checkout Image Style: Select the size and style of the Google Checkout logo that will appear in the Payment Information page during Checkout. • Debug: Select whether data regarding payment and checkout will be written into the system log file. This option does not set any limitations on the transaction. Location: This selection depends on the type of seller account you have set up with Google.K. • Merchant Key: Enter your Merchant Key. These are the only countries supported by Google Checkout at this time. and United Kingdom if you have a U. NOTE: Credit card related information is not written to the log file in order to prevent credit card fraud. NOTE: This option must be set to Yes for live Google Checkout transactions. This code verifies the integrity of any messages exchanged between your Magento Go store and the Google Checkout system. account. New Order Status: Specify how you would like processed orders to be identified in their Order Status (this is visible to the customer as well as you. account.S. NOTE: This option can be found on Google Checkout website under Settings > Integration. • Merchant ID: Enter your Merchant ID. This should be set to Pending by default. a unique numeric code assigned to your business by Google. a unique code that Google uses to secure communication between Google and your Magento Go store. Select United States if you have a U. NOTE: This option can be found on Google Checkout website under Settings > Integration. • • 146 Magento Go User Guide .

Once you have configured Google Checkout settings. and SHA-IN Pass Phrase with the Ogone Direct Link account information provided to you by Ogone. USERID. Expand the Ogone Direct Link tab to configure the settings: • • Enabled: Set to Yes in order to activate this payment method. PSWD. 3. To configure Ogone: 1. Title: Select an appropriate title to identify this payment method in the checkout settings of the Payment Information page of your Magento Go front-end. If you select No here. product page. to • 4. Magento Go User Guide 147 . With over 100 banking and financial services connections. or any CMS page. • Hide Cart Contents: If enabled. From the left side panel. the payment account will be in production mode (live). • 4. the customer will be redirected to the homepage. or catalog page in your Magento Go store. 2. From the Admin panel. Test mode lets you test the integration of Magento Go with the Ogone Direct Link payment system. Disable Default Tax Tables: Enable this if your checkout request is too big and is being cutoff. click save your settings. select System > Configuration. Next. TIP: This can be any URL. fill in PSPID. cart contents will be hidden after the Google Checkout button is clicked in the shopping cart (customers can later restore it by clicking Edit). select Payment Method tab under the Sales section.CHAPTER 12: Payment Gateways • Continue Shopping URL: Specify an address to redirect users who would like to continue shopping after they have checked out. If left blank. Ogone Ogone is a leading European Payment Service Provider. Test Mode: Specify whether you are in test mode or production mode for the Ogone payment method. Ogone offers payment services to more than 35 countries.

The following options are available: • Authorization: Once an order is submitted.Get Ready to Sell 5. Ogone will authorize the transaction. Once you have configured the Ogone Direct Link settings. This provides an added level of security to prevent card misuse with online transactions. Credit Card Verification: Indicate whether the customer when entering credit card information must provide a credit card verification number. NOTE: You can define which countries are listed in the default list by modifying the Allowed Countries field located in System > Configuration > General > Countries Options. MasterCard. (The Card Verification Value (CVV) is also known as the Card Security Code) Payment Applicable From: Select whether you want this payment method available to all customers or only those of select countries. Visa. the backend of your Magento Go store generates an order and an invoice. click to save your settings. 6. Choose between the following options: All Allowed Countries: Customers from all of the countries in the default countries list can use this payment method. • • • • Specific Countries: Only customers from countries selected in the Payment From Specific Countries list (it appears when you select this option) may use this payment method. Credit Card Types: Select the credit card types to accept. Choose the Payment Action to specify how you want payments to be authorized in the Ogone system and the entities that will be created in the backend as a result of the payment procedure. Your Magento Go store administrator will need to log in to the merchant account on Ogone and capture the transaction. Options include American Express.   148 Magento Go User Guide . Discover. and Other (other card types approved by Ogone). Direct Sale: A payment is authorized and captured at Ogone’s side.

With PayPal and Magento.CHAPTER 12: Payment Gateways PayPal Magento Go allows you to easily use a variety of payment gateways and methods in your online store. accept payments from all major debit and credit cards and customer payments from PayPal account holders. Many are already integrated into Magento Go and you can enable and configure them directly from the Magento Go Admin panel – no coding required. See Understanding Payment Methods for more information about non-PayPal payment methods. Since customers don’t even need a PayPal account to pay with PayPal. PayPal is a global leader in online payments and a fast and secure way for your customers to pay online. both you and your customers can get extra convenience without extra effort. Follow this guide to learn how to configure the following PayPal payment methods: • • • • • • PayPal Express Checkout Website Payment Pro (Permissions) Website Payments Standard Website Payments Pro Payflow Edition (includes Express Checkout) Payflow Pro Gateway (optional Express Checkout)   Magento Go User Guide 149 .

4.Get Ready to Sell Setting up a Business Account on PayPal To setup a business account: 1. click . Otherwise. 6. You will need them to configure your PayPal payment settings within the Magento Go Admin panel.paypal. as noted in the image below. you can simply Login to your existing account to sign up for a payment solution. then click again to get started. and click to register. click on the API Access link under Account Information. log in to your account and click the Profile link to manage your profile. 2. Once you’re signed up. Click the Grant API Permissions link and record your API credentials. In the Profile Summary page. Go to merchant. select your business location and language preference. Complete the required fields with your business information. This link can be found near the bottom of the page.com and click Create a Business Account to create a new account. 150 Magento Go User Guide . if you already have a regular PayPal account. 5. 3. From the next page.

To set up a Manager Account . 3. and click Purchase. 4. First. In the Admin panel. Then. and check the Agreement box. Then click Continue. Be sure to record the login. you must do so before you can continue. Under the API/integration Settings bar click the button. select System > Configuration.  Magento Go PayPal Configuration To configure PayPal: 1. Setting up a PayPal Manager Account In order to set up a Payment Pro Gateway with Magento Go. Enter your PayPal Business account login information to view your API credentials as displayed below. Complete the PayPal Manager Account Information. From manager.paypal.” Select All Products and Add-on Services. 2. If you have not yet created a PayPal Business Account. and click Continue.com click the link. “I would like to create a new account. Magento Go User Guide 151 . 5. 2.you will need the following information: • • • • General business information Primary business contact information Credit card and billing contact information Merchant bank and processor information To setup a PayPal Manager Account: 1. Read the Terms and Conditions. user and password for your Manager Account. be sure to have your PayPal API credentials and login information available.CHAPTER 12: Payment Gateways NOTE: After you have created a business account you can get your credentials through a shortcut in the PayPal section of Magento Go. 6. you must first sign up for a PayPal Manager Account. click Continue. Complete your billing information.

this is set to United States. 5.Get Ready to Sell 3.   Next. By default.  In the Email Associated with PayPal Merchant Account. specify the Merchant Country. select the PayPal Sales tab. This will take you to the PayPal settings configuration page.   152 Magento Go User Guide . 4. or the country from which you are operating your business. specify the email account you have setup your PayPal Business Account with. It will look similar to the image below. From the left side panel.

and in the mini shopping cart. From the left side panel. In the Admin panel. China. in the shopping cart. select System > Configuration. Germany. United States With this payment method enabled. Magento Go User Guide 153 . select the PayPal tab under Sales. select the PayPal payment solution(s) that you wish to configure for your Magento Go store. Under Select a PayPal Solution. Japan. Netherlands. Austria. Switzerland. It will look similar to the image below.CHAPTER 12: Payment Gateways 6. Belgium. France. United Kingdom. Poland. NOTE: PayPal Express Checkout will be disabled for orders with multiple shipping addresses. To enable Express Checkout: 1. Clicking the button allows the customer to review the shopping cart price information on the PayPal site and complete the transaction directly from PayPal. Italy. Canada. This will take you to the PayPal settings configuration page. Spain. the button becomes available on the product view pages. 2. The options include: • • • • • Express Checkout (Permissions) Website Payments Pro (Permissions) Website Payments Standard Website Payments Pro Payflow Edition (includes Express Checkout) Payflow pro Gateway (optional Express Checkout) Express Checkout (Permissions) Country acceptance: Australia.

5. log in if you already have an account. When redirected to PayPal’s site. Configure the settings under the Express Checkout Settings tab. click the I Agree button. When asked to permit Magento to contact PayPal and process payments on your behalf. 4. Under Select a PayPal Solution. To enable this payment method.Get Ready to Sell 3. Select a Merchant Country. 7. We recommend that you use the term PayPal in this field for each store view (so that PayPal users can recognize this option). or set up a new PayPal account. Payment Action: Choose how you want payments to be authorized in the PayPal system and the entities that will be created in the backend • • 154 Magento Go User Guide . 6. This field can be unique for each store view. click Setup or change your site permissions with PayPal button just below the Account Status field. Sort Order: When you use several payment methods. 8. the Sort Order value determines where in the order this payment method will be displayed (in the Payment Information section of the Checkout page in the front-end). Then. check the Express Checkout (Permissions) check box. complete the following information: • Title: Enter the name of the payment method that will be displayed to the customer in the Payment Information section of the shopping cart Checkout page.

Note: You can define which countries are listed in the default list by modifying the Allowed Countries field located in System > Configuration > General > Countries Options. • Shortcut on Shopping Cart: Select whether the Express Checkout button is available on the shopping cart page. • Magento Go User Guide 155 . (For better image management. When participating in a PayPal campaign. It is recommended to use Dynamic: The appearance of dynamic images is dynamically changed by PayPal. the image code must be manually updated to change the image displayed and restore the default image when the campaign is over. Sale: A payment authorization and sale is completed upon PayPal approval when you generate an order and invoice from the Magento Go backend. When signing up for a PayPal campaign. The following options are available: Authorization: Payments are only authorized on PayPal’s side. Choose between the following options: All Allowed Countries: Customers from all of the countries in the default countries list can use this payment method. the appearance of the image dynamically changes during the campaign based on the parameter information that you add to the image URL. we recommend that you replace static images in your system with dynamic ones). Specific Countries: Only customers from countries selected in the Countries Payment Applicable From list (it appears when you select this option) may use this payment method. • Payment Applicable From: Select whether you want this payment method available to all customers or only those of select countries. It is recommended to have this enabled.CHAPTER 12: Payment Gateways as a result of the payment procedure. Static: The static images cannot be changed dynamically. Shortcut Buttons Flavor: Choose whether a dynamic or a static PayPal Acceptance Mark image will be displayed next to the payment method in the Payment Information section of the Checkout page. You can capture the transaction from the Admin panel by creating an Invoice. the backend of your Magento Go store generates an order.

click Save Config to save your settings. the PayPal payment system processes the credit card payments through the Payflow Pro Gateway. Once their credit card information is verified by PayPal. 9. Canada. Customers who use Website Payments Pro (Permissions) as a payment method do not need to have a customer account with PayPal. If this field is set to No. the customer needs to simply specify credit card information and billing address. Website Payments Pro (Permissions) Country acceptance: United States. United Kingdom Website Payment Pro (Permissions) accepts payment with all major credit cards and PayPal transactions with PayPal’s all-in-one online payment processing solution. Once you have configured the Express Checkout (Permission) Settings. The Website Payments Pro payment method is only applicable to merchants in the United States. Magento creates a separate payment for each shipping address. the customer can proceed to review the payment information and perform the actual payment. the customer must register with PayPal before they can process the payment. 156 Magento Go User Guide . Credit card information is entered directly through your Magento Go store during the checkout process. NOTE: Express Checkout is automatically disabled if the Website Payments Pro Payflow Edition payment method is enabled. and the United Kingdom. When Website Payments Pro is enabled. Some credit card issuers will reject repeated transactions. After the order is placed. In this case.Get Ready to Sell • Enable PayPal Guest Checkout: If set to Yes. the Express Checkout payment method is also automatically enabled (it cannot be disabled when Website Payments Pro is enabled). Canada. Express Checkout can still be enabled by selecting Express Checkout under Website Payments Pro Payflow Edition. NOTE: While Website Payments Pro supports multiple shipping addresses for credit card orders. customers who are not registered with PayPal have the ability to perform the payment without registering with PayPal.

In the Admin panel. Then. Under Select a PayPal Solution. complete the following information: • 6. By default. From the left side panel. Magento Go User Guide 157 . 3. Specify the Merchant Country. This field can be unique for each store view.CHAPTER 12: Payment Gateways To configure Website Payment Pro (Permissions): 1. this is set to United States. In the Email Associated with PayPal Merchant Account. 4. Enable the Express Checkout payment method by clicking Setup or change your site permissions with PayPal just below the Account Status field. select the PayPal tab Sales. 7. This will take you to the PayPal settings configuration page. 5. select System > Configuration. We recommend that you use the term PayPal in this field for each store view (so that PayPal users can recognize this option). Select the Express Checkout Settings tab. 2. Title: Enter the name of the payment method that will be displayed to the customer in the Payment Information section of the shopping cart Checkout page. It will look similar to the image below. or the country from which you are operating your business. checkmark Website Payment Pro (Permissions) – it will also automatically checkmark the Express Checkout (Permissions) option. specify the email account you have setup your PayPal Business Account with.

(For better image management. Specific Countries: Only customers from countries selected in the Countries Payment Applicable From list (it appears when you select this option) may use this payment method. • Shortcut on Shopping Cart: Select whether the Express Checkout button is available on the product view page. It is recommended to use Dynamic images. Payment Action: Choose how you want payments to be authorized in the PayPal system and the entities that will be created in the backend as a result of the payment procedure. • • Payment Applicable From: Select whether you want this payment method available to all customers or only those of select countries. The following options are available: Authorization: Payments are only authorized on PayPal’s side. we recommend that you replace static images in your system with dynamic ones). Note: You can define which countries are listed in the default list by modifying the Allowed Countries field located in System > Configuration > General > Countries Options. You can capture the transaction from the Admin panel by creating an Invoice. It is recommended to have this enabled Shortcut Buttons Flavor: Choose whether a dynamic or a static PayPal Acceptance Mark image will be displayed next to the payment method in the Payment Information section of the Checkout page. Dynamic: The appearance of dynamic images is dynamically changed by PayPal. the appearance of • 158 Magento Go User Guide . Sale: A payment authorization and sale is completed upon PayPal approval when you generate an order and invoice from the Magento Go backend. the Sort Order value determines where in the order this payment method will be displayed (in the Payment Information section of the Checkout page in the frontend). Choose between the following options: All Allowed Countries: Customers from all of the countries in the default countries list can use this payment method.Get Ready to Sell • Sort Order: When you use several payment methods. the backend of your Magento Go store generates an order. When signing up for a PayPal campaign.

the customer needs to simply specify credit card information and billing address. • Enable PayPal Guest Checkout: If set to Yes.CHAPTER 12: Payment Gateways the image dynamically changes during the campaign based on the parameter information that you add to the image URL. The following options are available: Authorization: Payments are only authorized on PayPal’s side. Sort Order: When you use several payment methods. We recommend that you use the term PayPal in this field for each store view (so that PayPal users can recognize this option). Title: Enter the name of the payment method that will be displayed to the customer in the Payment Information section of the shopping cart Checkout page. When participating in a PayPal campaign. customers who are not registered with PayPal have the ability to perform the payment without registering with PayPal. To configure the Website Payments Pro (Permissions) Settings. the image code must be manually updated to change the image displayed and restore the default image when the campaign is over. the Sort Order value determines where in the order this payment method will be displayed (in the Payment Information section of the Checkout page in the front-end). • • Magento Go User Guide 159 . Payment Action: Choose how you want payments to be authorized in the PayPal system and the entities that will be created in the backend as a result of the payment procedure. The store administrator will need to log in to the merchant account on PayPal and capture the transaction. Then. the backend of your Magento Go store generates an order. complete the following information: • 9. the customer must register with PayPal before they can process the payment. This field can be unique for each store view. Sale: A payment is authorized and captured at PayPal’s side. If this field is set to No. Once their credit card information is verified by PayPal. In this case. the customer can proceed to review the payment information and perform the actual payment. the backend of your Magento Go store generates an order and an invoice. Static: The static images cannot be changed dynamically. click Setup or change your site permissions with PayPal just below the Account Status field. 8.

For customers with existing PayPal accounts that already have their credit card information. (The Card Verification Value (CVV) is also known as the Card Security Code) • 3D Secure Card Validation: Select whether credit cards will be verified through the Centinel 3D Secure system. NOTE: Before enabling this.Get Ready to Sell • Payment Applicable From: Select whether you want this payment method available to all customers or only those of select countries. be sure that the 3D Secure functionality used for credit card verification is setup and configured. Choose between the following options: All Allowed Countries: Customers from all of the countries in the default countries list can use this payment method. you can accept credit card and PayPal transactions by redirecting the customers to PayPal for approval. read our Guide to 3D Secure Card Verification. click Save Config to save your settings. 10. Note: You can define which countries are listed in the default list by modifying the Allowed Countries field located in System > Configuration > General > Countries Options. Website Payments Standard Country Acceptance: All PayPal supported merchant countries With the Website Payments Standard payment method. 160 Magento Go User Guide . as the customer simply needs to click the Pay Now button to complete the transaction. To learn more about this. Once you have configured the Website Payment Pro (Permission) Settings. This provides an added level of security to prevent card misuse with online transactions. payment is a one-step procedure. Require CVV Entry: Select whether a credit card verification number must be provided by the customer when entering credit card information. NOTE: The Website Payments Standard payment method becomes unavailable or disabled if Website Payments Pro and/or Website Payments Pro Payflow Edition are enabled.

specify the email account set up to be used with your PayPal Business Account. It will look similar to the following: 3. (If this field is not properly completed. Select the Website Payments Standard Settings tab.) To configure PayPal Website Payments Standard: 1. select System > Configuration. check the Website Payments Standard check box. 4. From the left side panel. By default. the Website Payment Standard option will not be enabled. In the Email Associated with PayPal Merchant Account. Complete the following information: • Title: Enter the name of the payment method that will be displayed to the customer in the Payment Information section of the shopping cart Checkout page. Under Select a PayPal Solution. 3. This will take you to the PayPal settings configuration page. Specify the Merchant Country. 2.CHAPTER 12: Payment Gateways To configure your merchant account information: 1. We Magento Go User Guide 161 . or the country from which you are operating your business. In the Admin panel. select the PayPal tab under Sales. 2. This field can be unique for each store view. this is set to United States.

Get Ready to Sell recommend that you use the term PayPal in this field for each store view (so that PayPal users can recognize this option). Payment Action: Choose how you want payments to be authorized in the PayPal system and the entities that will be created in the backend as a result of the payment procedure. Sandbox mode (or test mode) lets you test the integration of Magento Go with the PayPal payment system. 162 Magento Go User Guide . You can capture the transaction from the Admin panel by creating an Invoice. the Sort Order value determines where in the order this payment method will be displayed (in the Payment Information section of the Checkout page in the front-end). Choose between the following options: All Allowed Countries: Customers from all of the countries in the default countries list can use this payment method. the credit cards or bank accounts are not charged. Transactions submitted during Sandbox mode are not submitted to credit card and electronic check processing networks. the backend of your Magento Go store generates an order. The following options are available: Authorization: Payments are only authorized on PayPal’s side. NOTE: You can define which countries are listed in the default list by modifying the Allowed Countries field located in System > Configuration > General > Countries Options. the payment account will be Live (or in Production). Specific Countries: Only customers from countries selected in the Countries Payment Applicable From list (it appears when you select this option) may use this payment method. • Sandbox Mode: Specify whether you are in test mode or production mode for the PayPal payment merchant account. • • Payment Applicable From: Select whether you want this payment method available to all customers or only those of select countries. If you select No here. Sale: A payment authorization and sale is completed upon PayPal approval when you generate an order and invoice from the Magento Go backend. • Sort Order: When you use several payment methods.

Magento Go User Guide 163 . click Save Config to save your settings. Switch/Maestro. NOTE: The Website Payments Pro Payflow Edition payment method is available only for customers using Visa. the Express Checkout for Payflow Pro payment method is automatically enabled. and Solo credit card types in the United States and the United Kingdom. • Debug Mode: Specify whether data regarding payment and checkout will be written into the system log file. Once you have configured the Website Payments Standard Settings. Customers enter their credit card information within the Payment Information page during the checkout process directly on your Magento Go store. Once an order is submitted in your Magento Go store with this payment method.CHAPTER 12: Payment Gateways For more Information about setting up a sandbox refer to Setting up a Sandbox Account on PayPal. United Kingdom Accept credit cards and PayPal transactions with PayPal’s all-in-one online payment processing solution utilizing the Payflow Gateway. When Website Payments Pro is enabled. NOTE: Credit card related information is not written to the log file in order to prevent credit card fraud. 4. customers do not need to have a customer account with PayPal to make a purchase using their merchant system. the PayPal payment system processes the credit card payments through the Payflow Pro Gateway. NOTE: The Website Payments Standard payment method will be unavailable or becomes disabled if Website Payments Pro and/or Website Payments Pro Payflow Edition are enabled. MasterCard. Website Payments Pro Payflow Edition* (*includes Express Checkout) Country Acceptance: United States. With Website Payments Pro (Payflow Edition). It uses the Website Payments Pro Payflow Edition API credentials for connecting to PayPal.

We recommend that you use the term PayPal in this field for each store view (so that PayPal users can recognize this option). 4. 5. this is set to United States. 6. the Sort Order value determines where in the order this payment method will be displayed (in the Payment Information section of the Checkout page in the frontend). Select the Website Payments Pro (Payflow Edition) Settings tab. Under Select a PayPal Solution. specify the email account you have setup your PayPal Business Account with. This field can be unique for each store view. select System > Configuration. Order: When you use several payment methods. From the left side panel. select the PayPal tab Sales. In the Admin panel. It will look similar to the image below. • 164 Magento Go User Guide .Get Ready to Sell To set up Website Payments Pro Payflow Edition: 1. Specify the Merchant Country. 2. In the Email Associated with PayPal Merchant Account. or the country from which you are operating your business. This will take you to the PayPal settings configuration page. check the Website Payments Pro Payflow Edition (includes Express Checkout) check box. and complete the following information: • Title: Enter the name of the payment method that will be displayed to the customer in the Payment Information section of the shopping cart Checkout page. 3. By default.

Choose between the following options: All Allowed Countries: Customers from all of the countries in the default countries list can use this payment method. and Password fields in the API/Integration Settings with the Payflow Pro account information provided to you by PayPal.e. Note: You can define which countries are listed in the default list by modifying the Allowed Countries field located in System > Configuration > General > Countries Options.CHAPTER 12: Payment Gateways • Payment Action: Choose how you want payments to be authorized in the PayPal system and the entities that will be created in the backend as a result of the payment procedure. NOTE: Credit card related information is not written to the log file in order to prevent credit card fraud. • Debug Mode: Specify whether data regarding payment and checkout will be written into the system log file. The following options are available: Authorization: Payments are only authorized on PayPal’s side. • Transfer Cart Line Items: Select whether shopping cart line items (i. Sandbox mode (or test mode) lets you test the integration of Magento Go with the PayPal Magento Go User Guide 165 . User. • Sandbox Mode: Specify whether you are in test mode or production mode for the PayPal payment merchant account. • Payment Applicable From: Select whether you want this payment method available to all customers or only those of select countries. the backend of your Magento Go store generates an order. items and their prices) are transferred separately line by line or simply as one whole item with the total value price. Sale: A payment authorization and sale is completed upon PayPal approval when you generate an order and invoice from the Magento Go backend. Specific Countries: Only customers from countries selected in the Countries Payment Applicable From list (it appears when you select this option) may use this payment method. Vendor. Complete the Partners. 7. You can capture the transaction from the Admin panel by creating an Invoice.

• API Uses Proxy: Indicate whether a proxy server will be used for establishing the connection between your Magento Go store and the PayPal payment system. You can capture the transaction from the Admin panel by creating an Invoice. This field can be unique for each store view. the Sort Order value determines where in the order this payment method will be displayed (in the Payment Information section of the Checkout page in the front-end). the backend of your Magento Go store generates an order. • • 166 Magento Go User Guide . • • • 8. This provides an added level of security to prevent card misuse with online transactions. Allow Credit Card Types: Select all allowed credit card types that can be used for performing payments through the PayPal system. the payment account will be Live (or in Production). Require CVV Entry: Indicate whether the customer when entering credit card information must provide a credit card verification number. Select the Website Payments Pro (Payflow Edition) Settings tab. We recommend that you use the term PayPal in this field for each store view (so that PayPal users can recognize this option). If you select No here. you must next configure its settings. The following options are available: Authorization: Payments are only authorized on PayPal’s side.Get Ready to Sell payment system. and complete the following information: • Title: Enter the name of the payment method that will be displayed to the customer in the Payment Information section of the shopping cart Checkout page. (The Card Verification Value (CVV) is also known as the Card Security Code) 3D Secure Card Validation: Select whether credit cards will be verified through the Centinel 3D Secure system. Sort Order: When you use several payment methods. Because the Website Payments Pro payment system automatically enables the Express Checkout (Payflow Edition). Payment Action: Choose how you want payments to be authorized in the PayPal system and the entities that will be created in the backend as a result of the payment procedure.

Note: Credit card related information is not written to the log file in order to prevent credit card fraud. Note: You can define which countries are listed in the default list by modifying the Allowed Countries field located in System > Configuration > General > Countries Options. Shortcut on Shopping Cart: Indicate whether the Express Checkout button is available on the shopping cart page. Customers using this payment method do not need to have a Magento Go User Guide 167 . Once you have configured the Website Payments Pro (Payflow Edition) Settings. • Payment Applicable From: Select whether you want this payment method available to all customers or only those of select countries. • Debug Mode: Specify whether data regarding payment and checkout will be written into the system log file. items and their prices) are transferred separately line by line or simply as one whole item with the total value price. New Zealand If you already have a merchant account with another provider. Specific Countries: Only customers from countries selected in the Countries Payment Applicable From list (it appears when you select this option) may use this payment method. Transfer Cart Line Items: Indicate whether shopping cart line items (i. click Save Config to save your settings. Shortcut on Product View: Indicate whether the Express Checkout button is available on the product view page.CHAPTER 12: Payment Gateways Sale: A payment authorization and sale is completed upon PayPal approval when you generate an order and invoice from the Magento Go backend. Choose between the following options: All Allowed Countries: Customers from all of the countries in the default countries list can use this payment method. Australia. Payflow Pro Gateway* (* optional Express Checkout) Country Acceptance: United States.e. • • • 9. you can still accept credit card payments through the Payflow Pro Gateway service.

select Payflow Pro Gateway. Next. 3. After the order is placed.paypal. specify the email account you have setup your PayPal Business Account with. In the Email Associated with PayPal Merchant Account. 2. To configure Payflow Pro Gateway: 1.Get Ready to Sell customer account with PayPal. The Payflow Pro Gateway payment method is only available to merchants in the United States. It will look similar to the image below. specify the Merchant Country. select System > Configuration. Before you begin: You need to have a Payflow Pro account with PayPal.com/amexupdate. You can learn more at http://www. You will use the account information provided to you during registration in the API/Integration fields when configuring it in your Magento Go Admin panel. 168 Magento Go User Guide . In the Admin panel. select the PayPal tab under Sales. American Express cards require signing an additional agreement. From the left side panel. Credit card information is entered during the checkout process. 4. the PayPal payment system processes credit card payments through the Payflow Pro Gateway. Australia. this is set to United States. and New Zealand. or the country from which you are operating your business. By default. Under Select a PayPal Solution. All major credit card types are accepted. 5. This will take you to the PayPal settings configuration page.

• Debug Mode: Specify whether data regarding payment and checkout will be written into the system log file. the Sort Order value determines where in the order this payment method will be displayed (in the Payment Information section of the Checkout page in the front-end). complete the following information: • Title: Enter the name of the payment method that will be displayed to the customer in the Payment Information section of the shopping cart Checkout page. We recommend that you use the term PayPal in this field for each store view (so that PayPal users can recognize this option). Select the Payflow Pro Settings tab. Specific Countries: Only customers from countries selected in the Countries Payment Applicable From list (it appears when you select this option) may use this payment method.CHAPTER 12: Payment Gateways 6. Sort Order: When you use several payment methods. Magento Go User Guide 169 . Choose between the following options: All Allowed Countries: Customers from all of the countries in the default countries list can use this payment method. Note: You can define which countries are listed in the default list by modifying the Allowed Countries field located in System > Configuration > General > Countries Options. This field can be unique for each store view. Payment Action: Choose how you want payments to be authorized in the PayPal system and the entities that will be created in the backend as a result of the payment procedure. You can capture the transaction from the Admin panel by creating an Invoice. • • • Payment Applicable From: Select whether you want this payment method available to all customers or only those of select countries. the backend of your Magento Go store generates an order. Sale: A payment authorization and sale is completed upon PayPal approval when you generate an order and invoice from the Magento Go back-end. Then. The following options are available: Authorization: Payments are only authorized on PayPal’s side.

Use Proxy: Indicate whether a proxy server will be used for establishing the connection between your Magento Go store and the PayPal payment system. Vendor. Website Payments Pro. You can also create and manage test accounts. The PayPal Sandbox can be used to test Website Payments Standard. • Test Mode: Specify whether you are in test mode or production mode for the PayPal payment merchant account. except that no real money changes hands. The Sandbox allows you to test your entire integration before submitting transactions to the live PayPal environment. and Express Checkout. Setting up a PayPal Sandbox Account The PayPal Sandbox is a testing environment that is a duplicate of the live PayPal site. and view emails and API credentials for those test accounts. Allow Credit Card Types: Select all allowed credit card types that can be used for performing payments through the PayPal system. 7. Require CVV Entry: Indicate whether the customer when entering credit card information must provide a credit card verification number. click Save Config to save your settings. Test mode (or sandbox mode) lets you test the integration of Magento Go with the PayPal payment system. the payment account will be Live (or in Production).Get Ready to Sell NOTE: Credit card related information is not written to the log file in order to prevent credit card fraud. This provides an added level of security to prevent card misuse with online transactions. Once you have configured the Payflow Pro Settings. Website Payments Pro Payflow Edition. • • • • 8. NOTE: For more information please visit PayPal Sandbox User Guide 170 Magento Go User Guide . User. (The Card Verification Value (CVV) is also known as the Card Security Code) 3D Secure Card Validation: Select whether credit cards will be verified through the Centinel 3D Secure system. and Password in the API/Integration Settings with the Payflow Pro account information provided to you by PayPal. If you select No here. Complete the Partners.

CHAPTER 12: Payment Gateways To set up a PayPal sandbox account: 1. 3. as you will use it to simulate a payment transaction.com If you don’t already have an account. Magento Go User Guide 171 . Make sure the Buyer account type is selected. http://developer. 2. Enter all the information necessary. NOTE: Be sure to record this account email and password. click Preconfigured to create a new test account. you will need to create one.   Click Create Account to create this buyer test account. 5.paypal. 4. Go to the PayPal developer site and log in. Under New test account. Select Test Accounts from the left side panel.

NOTE: Be sure to record this account email and password. After logging in. click Preconfigured to create a new test account. 2. as you will use it to simulate a payment transaction. 172 Magento Go User Guide . 4. Click Create Account to create this account. Go to the PayPal developer site and log in. 3. Make sure the Seller account type is selected.Get Ready to Sell To create a business sandbox account: 1. http://developer. Under New test account.paypal.com If you don’t already have an account. Enter all the information necessary. you will need to create one. 5. select Test Accounts and click the Create Test Account link.

6. click the PayPal tab. In the Configuration panel on the left. Change the Sandbox Mode option to Yes. 5. 3. Once configured. 2. 7. place test transactions to ensure your PayPal setup is capturing and processing orders properly. Magento Go User Guide 173 . Enter the Email address associated with your PayPal Merchant Account in the Email Associated with PayPal Merchant Account field.CHAPTER 12: Payment Gateways To configure sandbox account in Magento: 1. select System > Configuration.   Click Save to save these changes. 4. From the Admin panel. Check the Website Payments Standard check box to enable the payment method.

Get Ready to Sell   174 Magento Go User Guide .

Expand the Calculation Settings bar. billing address or shipping origin). The default is None. From the Admin panel. Define the Tax Calculation Based On shipping address. Magento Go analyzes the shopping cart of each customer and calculates the appropriate tax according to the class of the customer and the class of the products in the shopping cart and the region (as defined by the customer’s shipping address. 5. Based on your promotional policies. Configuring General Tax Settings To configure General Tax Settings: 1. Magento Go User Guide 175 . 4.    CHAPTER 13: Tax Settings Magento Go provides a variety of options for defining taxes. Select Including Tax or Excluding Tax for your web store’s catalog pricing or shipping prices respectively in Catalog Prices and Shipping Prices. You can further specify whether you want to apply discount on prices Including Tax or Excluding Tax in Apply Discount On Prices. Each type of customer can be assigned a tax class when you define them and each product is assigned a tax class. Product Tax Class. select Before Discount or After Discount to Apply Customer Tax. Row Total. 3. and Tax Rates. In Tax Classes for Shipping specify the tax class charged on the shipping amount. Select Tax Calculation Method Based On Unite Price. Expand the Tax Classes tab. Billing Address or Shipping Origin depending on your local government requirements. select System > Configuration > [SALES] > Tax. 2. If your web store charges additional tax on shipping expenses then you should designate the Product Tax Class that will apply to Shipping. Tax Rules are defined as a combination of a Customer Tax Class. or Total. Customer and Product Tax classes are used to define Tax Rules.

5. Defining Tax Zones To Define Tax Zones and Rates: 1. 6. Alternatively. specify the percentage rate of the tax. In Rate Percent. Add a Zip/Post range to further define taxes. is calculated based on store tax. NOTE: Entering an asterisk (*) in Zip/Post Code matches any code. including tax. Define if you want to Apply Tax On Custom price if available or On Original Price only. 176 Magento Go User Guide . 4. From the Admin panel. ‘900*’ will match all zip codes between 90000 and 90099. you can also use the asterisk to match part of a zip/postal code. This identifier is not shown on the web store if the Tax Titles section is filled in. Enter a unique name in Tax Identifier field.Get Ready to Sell NOTE: Applied discount on price. For example. 2. choose Sales > Tax > Manage Tax Zones and Rates Click the button to display the following page: 3. if “Apply Tax after Discount” is selected. Select the Country and State (or province) where the tax rates will apply.

If you want to simplify the title of the tax to your customer on your web store. 4. Specify the Priority of this tax. Select one or more Customer Tax Class or Product Tax Class as applicable. Defining Product and Customer Tax Classes To Define a Product Tax Class: 1. If two tax rules with the same priority apply then the taxes are added together. when more than one tax applies. 3. If two taxes with a different priority apply then the taxes are compounded. select Sales Tax Click the class. 2. 7. Click the button. To Define Tax Management Rules: 1. choose Sales Tax Click the class. Enter a name for identify this tax rule in Name. 2. enter a name for this button to save your changes. In the Class Name field. Define this rule by selecting one or more Tax Rate options. For example: If your Tax Identifier is saved as CA Los Angeles 9.CHAPTER 13: Tax Settings 6. 5. enter a name for this button to save your changes. Click the Product Tax Class button. Click the button to save your changes. Magento Go User Guide 177 . 6. and Product Tax Class. 3.75%. Managing Tax Rules Each tax rule is comprised of previously defined Tax Rate & Zone. From the Admin panel. select Sales > Tax > Manage Tax Rules. 2. you might want to enter CA Tax under Tax Titles to simplify. 3. From the Admin panel. To Define a Customer Tax Class: 1. fill in the field for your store views in Tax Titles. Click the Customer Tax Class button. From the Admin panel. In the Class Name field. Customer Tax Class.

Get Ready to Sell 7. Click the button to save your changes. select the Tax option and then the Import/Export Tax Rates option   178 Magento Go User Guide . you can ease the process by importing them from a spreadsheet. From the Sales menu. NOTE: When numerous taxes must be defined.

    Part IV: Manage Your Store   .

    .

Fulfilling and Completing Orders Many aspects go into an order once a customer has placed it such as transferring payment. Multiple Invoices can be created for a single Order. Invoicing an Order An Invoice is a record of the receipt of payment for an Order.  CHAPTER 14: Processing Orders This chapter describes some of the terms used for handling Orders in Magento Go. This Sales Order can be seen in the Orders list by selecting the Orders option from the Sales menu in the Admin panel. such as creating Invoices. Sales Orders When an Order is created in a Magento Go web store. This is only a temporary record. In addition to creating Orders. there are many features in the Magento Go backend that are part of the process of managing and fulfilling Orders. each containing as much or as few of the purchased products that you specify. shipments and credit memos and editing and cancelling Orders. Creating an Invoice for a product’s Order converts the temporary Sales Order into a permanent record of an Order. Magento Go User Guide 181 . In this section we will cover how to handle an order once it has been taken and proceeding to completion. and shipping. a Sales Order is created to record this transaction. which can no longer be cancelled. Invoicing. either in the frontend or in the backend. Payment has not yet been processed and the Order can still be canceled.

select Sales > Orders. Select the View option on the row of the Pending order under Status column that you would like to invoice. NOTE: If your store requires that you ship before invoicing. select Sales > Orders. Edit if required. complete the shipping information and submit your shipment. To create a new order: 1. 2. Email a copy of invoice to your customer by checking the box for Email Copy of Invoice. Like an Invoice. In Invoice Comments under Invoice History menu. multiple Shipments can be created per Order. complete the comments as necessary. 5. such as when an Order is received on the phone. Click the Submit Invoice button to process the invoice and capture sales. Creating New Orders This section describes how to create an Order using the backend. Shipment A Shipment is a record of the products in an Order which have been shipped. From the Admin panel. 4. Title: Will be filled in by carrier selection. finish the invoicing steps. check Append Comments to add the Invoice Comments written in prior step. 3. From the Admin panel. click the Ship button. Click the Invoice button and scroll down to the Shipping Information if you would like to add a tracking number. In Invoice Totals. 7. Number: Provide the Tracking number of this order. • • • Carrier: Select a shipping carrier from the menu. until all of the products in the Order are shipped. Click the Add Tracking Number button and fill in the following. When that is complete. 8. 182 Magento Go User Guide . 6.Manage Your Store To invoice an order: 1.

3. shipping method and payment method. You can modify the quantity to be shipped if only part of the order is ready. You will be redirect to order page. 13. 12. you can add a tracking number received from the shipping service by clicking the Add Tracking Number button. Review the invoice. Click the Email Copy of Shipment option to automatically send an email to the customer notifying them that their products were shipped. The order changes to Completed status after all products have been shipped. 4. click the Ship button to generate a Shipment document.CHAPTER 14: Processing Orders 2. and if correct. 9. click the Invoice button to generate an Invoice for your review. Click the Submit Shipment button at the bottom of the page. Refer to create a new customer section for instructions on how to fill in customer information. 8. Magento Go User Guide 183 . Select the Store View that relates to this order. Select a customer from the bank by clicking customer’s row or click the Create New Customer button to add a new customer. To confirm payment. Click the Add Products button to display a filterable list of your products. 14. 11. such as choosing custom prices for products and applying discount codes. such as: customer group. Select the products to be purchased and click the Add Selected Product(s) to Order button. Adding a tracking number enables customers to review their Order using the My Account option that appears on the right side of the header of the front-end. those marked by an asterisk (*). Click the Create New Order button on the top right of the page to be redirected to the order page. click the Submit Order button to display the order information page. 7. After you have completed all the required Order information. 6. Click the Back button to return to the Orders page where you can create additional Orders if required. When you are ready to ship the products. Review the shipment. 10. If required. Fill out the other mandatory fields of the Order. You can define many options for the order. 5. click the Submit Invoice button at the bottom of the page.

Select a pending order that you would like to cancel by clicking the Edit button on its respective row. Click the Edit button at the top of the screen and click OK on the Warning pop-up window. Click the Cancel button on top right menu of order page to remove this order. you can put a customer’s order on hold.Manage Your Store Editing an Order Editing will cancel the order. 3. In the Admin panel. and a new one will be created instead. select Sales > Orders. From the Admin panel. Putting an Order on Hold If customer payment method is not running or the purchased item is temporarily out of stock. 2. To put an order on hold: 1. Make the changes as necessary and click Submit Order to reprocess this order. select Sales > Orders. 3. 3. NOTE: To set an order to Unhold. follow the steps above and select click the Unhold button instead. 2. Canceling an Order Canceling an order will remove it from your bank of pending orders. 4. Select a pending order that you would like to place on hold by clicking the View button on its respective row. Select the pending order that you want to edit. From the Admin panel. 2. select Sales > Orders. To cancel an order: 1. To edit an order: 1. 184 Magento Go User Guide . Click the Hold button on top right menu of order page to place the order on hold.

2. Changes you might make include adding items to a cart. In the Shopping Cart Items. Click the Save button to save your changes. Updating the Shopping Cart Magento Go lets you edit the contents of a customer's shopping cart from the Admin panel. Select a predefined product or click the Add Product button. • Allow Qty Below 0: Keeps items available in your store after the stock is depleted. or transferring product in the customer’s shopping cart Applying coupon code Adding products to customer’s shopping cart • • Magento Go User Guide 185 . or even adding products that they were unable to find in the online store. Magento Go has provided the option to allow customers to continue ordering to a point that you are comfortable with. 3. removing. Allow Qty Below 0 and Notify Customer: Keeps items available in your store after the stock is depleted. select Catalog > Manage Products. Uncheck the Use Config Settings in the Backorders field. even after the stock has reached zero. If your store’s inventory is constantly refreshing itself and can do so without delay. NOTE: Customers must be registered in your web store in order for you to be able to assist them through the Manage Shopping Cart feature. To handle backorders: 1. Select the Inventory tab on the left hand panel. 4. remove or move a product to the wishlist. can update. • 5. From the Admin panel. applying a discount. Following are the options that are available through the Manage Shopping Cart: • Updating. you as a merchant. but notifies the customer via email upon purchase.CHAPTER 14: Processing Orders Handling Backorders Many stores operate differently.

To update customers shopping cart: 1. 4. add the amount requested in Qty. Applying a Coupon Code You as a merchant can apply a coupon code with Manage Shopping Cart. Click Update Items and Qty’s to update your changes.Manage Your Store • • • • • Adding or transferring products to customer’s wishlist Adding products in the comparison list Recently compared products Recently viewed products Last ordered items NOTE: To assist a customer for a different language store view. To move an item to the wishlist of the customer’s account. 2. Check the relevant check boxes of the products for inclusion. 2. You can use filters to limit the products that are shown. Adding Products to a Shopping Cart This tab enables you to find the products that a customer is interested in purchasing. 3. select the appropriate store view from Choose Store View list on the top left. To add select products to shopping cart: 1. To update the number of units for a product. Enter a coupon code in Apply Coupon Code. Use the Reset Filter button to show all products. 186 Magento Go User Guide . select Remove from the Action column. To remove an item. Applying coupon codes are simple: To apply a coupon code: 1. Click Apply to apply the discount to customer’s total. select Move to Wishlist from the Action column.

Adding Previously Ordered Items This tab enables you view all orders that had been previously placed by the customer. To add products in the comparison list to shopping cart: 1. Check the relevant check boxes of the products for inclusion. 2. Click Add Selected Product(s) to Shopping Cart to update customer’s shopping cart. Magento Go User Guide 187 . Check the relevant check boxes of the products for inclusion. Click Add Selected Product(s) to Shopping Cart to update customer’s shopping cart. Check the check box of each product you want to include.CHAPTER 14: Processing Orders 2. 2. Click Add Selected Product(s) to Shopping Cart to update customer’s shopping cart. Adding Comparison Items This tab enables you move select or all items that a customer has in the comparison list to the shopping cart. Click Add Selected Product(s) to Shopping Cart to update customer’s shopping cart. To add select wishlist items to shopping cart: 1. Adding Wishlist Items This tab enables you move select or all items in the wishlist to the shopping cart. 2. To add select recently viewed products to shopping cart: 1. Adding Recently Viewed Items This tab enables you view all products that had been recently viewed by the customer.

NOTE You can create credit memos only for orders for which invoices were created. 3. 2. 6. by generating a credit memo.Manage Your Store To add select previously ordered products to shopping cart: 1. Click Add Selected Product(s) to Shopping Cart to update customer’s shopping cart. or Gift Cards for exchange purposes. partial refunds. Click the Email Copy of Credit Memo option. check the Return to Stock option. To specify that this product was actually returned to the web store. Magento Go has provided the ability to issue refunds. to automatically send an email to the customer that the order has been refunded. shown below. To issue a refund: 1. click Create Order on the top right. specify the quantity of products to refund. Managing Refunds and Store Credit To manage customers return needs. and in the Qty to Refund field of the relevant product. • To directly place an order for the customer. 2. The process to refund an order for a customer can be completed from the Admin panel of your Magento Go store. select Sales > Orders. You can add append comments added in Credit Memo Comments adjusted to Refund Totals by checking Append Comments. an order is assumed not to be paid so that there is nothing to refund in a credit memo. Click the View link on the right side of the row of each order to display the Order view page. as shown below. 188 Magento Go User Guide . 4. From the Admin panel. Click the Credit Memo button to generate a credit memo. NOTE: The customer must refresh the shopping cart page in order to view changes made by the store owner. Check the relevant check boxes of the products for inclusion. Scroll down to items to Refund area. Without an invoice. For more information. see Managing Orders. 5.

Magento Go User Guide 189 . The following options are available for adjustments: • • • Refund Shipping Adjustment Refund Adjustment Fee 8. Click the Refund Offline button to apply the refunds. The following page will be displayed: Click the View link on the right side for the row of each Credit Memo to display the Credit Memo view page. 9. From the Admin panel. 2. You can also adjust the refund totals to match your business rules. If the customer has credit with your web store. Check Refund to Store Credit. select Sales > Credit Memos. you can also apply the refunds to their credit.CHAPTER 14: Processing Orders 7. To view the list of refunds made in your web store 1.

. The customer can also cover the shopping cart amount with the amount of money available on the purchased Gift Card product. Codes from the code pool are used each time a gift card account is created. 190 Magento Go User Guide . NOTE: By default. New pool will not be generated if there are still unused codes in previous request. Click Generate new code pool here to generate new code pool as shown below: Upon completion. Make sure to generate a code pool before starting to offer Gift Card products. For each Gift Card product purchased. a gift card account will be created under Customers > Gift Card Accounts. Setting the Gift Card Code Pool The Code Pool is a pre-generated set of unique gift card codes in a specific format. For example: the shopping cart amount can either be partially or fully covered by the gift card account non-monetary amount. It is the administrator's responsibility to assure there are enough free codes in the code pool for the gift cards. “New code pool was generated” appears. 2.000 codes.Manage Your Store Managing Gift Card Accounts Gift card accounts hold balance that can be redeemed in the shopping cart during the product checkout. From the Admin panel. Magento Go generates 1. the message. To set gift card code pool: 1. select Customers > Gift Card Accounts.

3. you will be redirected to the Manage Gift Card Accounts grid page.CHAPTER 14: Processing Orders Creating a Gift Card Account To create a gift card account: 1. 7. To edit any of these settings. select the language store view from which an email containing the gift card account number will be sent to the email recipient whose email and name are specified in the previous two fields. This field is optional. In the Send Email from the Following Store View field. In the Balance field. 6. select the website where this gift card account can be redeemed. In the Recipient Name field. Click the Send Gift Card tab. In the Websites field. This page contains a grid listing all existing accounts and gives you the ability to create a new account. In the Recipient Email field. The Redeemable parameter determines whether the balance of the account can be transferred to a customer's Store Credit. You will be able to edit any settings that you entered when creating Magento Go User Guide 191 . 5. Click the Add Gift Card Account button in the upper right of the page. make sure that the Active field is set to Yes. 4. 9. 8. Specify the date when the gift card account will expire and become inactive in the Expiration Date field. specify the balance of the gift card account. select Customers > Gift Card Accounts. enter the email address to which an email notification of this gift card account will be sent. This field determines whether the balance of the account can be redeemed in the shopping cart before the products' checkout. and the newly created account will be listed. Also. enter the name of the email recipient. On the Information tab. or edit existing accounts. 10. Viewing Gift Card History After the gift card account is saved. In the Admin panel. and no email will be sent if it is left blank. If not specified. • 2. click the record of the account you wish to edit. Click Save to save this gift card if no recipient email has been added or click the Save & Send Email button to save and send the gift card to assigned email. the gift card account will not expire at all. the value in this field determines whether the balance of the account can be transferred to a customer's Store Credit.

192 Magento Go User Guide . In addition to this. you will see the account Gift Card Code and Status on the Information tab as well as the History tab which displays the balance history of the gift card account. NOTE: The code and the status of a gift card account are not editable.Manage Your Store the gift card account.

From the Admin panel. button to save your configuration. Click the button to display the following page: Magento Go User Guide 193 . Group Name: Enter a descriptive name for this group.  CHAPTER 15: Managing Customers Magento Go has three customer group categories by default: • • • General Not Logged In Retailer You. Click the Creating a Customer To create a customer: 1. as a merchant. choose Customers > Manage Customers. Click the • button. For example: Wholesaler Tax Class: Select the tax classification of the group. With customer groups. are able to create. 2. select Customers > Customer Groups. and discounts to different groups of customers. promotions. From the Admin panel. • 3. Customer Groups To create a Customer Group: 1. you have the ability to offer different pricing. modify and manage these groups to fit your needs and strategy. 2. Each customer is assigned to a group – so it is important that they are uniquely and logically separated.

4. 3. 5. Select System > Configurations > [CUSTOMERS] > Customer Configuration and assign a new Customer Group in Default Group. Select the button to save the customer settings. NOTE: Customers associated with the Admin customer group will not be able to login to your Web store. You can also associate each customer to Admin to place orders for this customer from the Admin panel only. Complete the rest of customer’s information. Adding an Address to a Customer To add an address to a customer: 1. In the Associate to Website list. Manually assign a password in Password Management or check Select auto-generated password to generate a random password after saving customer information. 7. Select Addresses tab on left column and fill out customer Address information. 6. Assign the customer to Customer Group by selecting one of the groups within the dropdown list.Manage Your Store This page enables you to define basic identifying information about the customer and his/her various addresses. 194 Magento Go User Guide . select website you want to associate with this customer. TIP: To change the Default Group assignment.

These bits of information are called attributes. select one of the following: • • Customers > Attributes > Manage Customer Attribute Manage Customer Address Attributes. such as street. however minor changes can be made in order to customize the customer information recorded by your store. such as name. and country code. By default. date of birth. 3. Click the button to save your changes. 4. city. To edit Customer Attribute and Customer Address Attributes: 1. To add a new address.CHAPTER 15: Managing Customers 2. Managing Customer Attributes Magento Go provides the flexibility for you to control what pieces of information you’d like to maintain about customers and their addresses. Select the Customer Attribute to be edited. Magento Go already comes with common customer and customer address attributes that most merchants would like to keep about their customers. 2. From the Admin panel. as needed: Magento Go User Guide 195 . zip code. and their customer’s address. Assign a Default Address to this new address by checking either Default Billing Address or Default Shipping Address to the right. and set the following properties. Follow steps as above and assign a default address if needed. the customer attributes bank is pre-filled with many of the attributes a merchant would be interested in tracking about customers. email. click Add New Address in Customer Addresses box.

Input/Output Filter • • • • Strip HTML Tags: This option specifies that this attribute will ignore any HTML coding added to the field buy customers. You can however edit the field in product editor if you wish. The three user-generated content types described in this section are Reviews. if they were to add it. Values Required: If this attribute requires an answer from customers select Yes. This field will not be active for Multiple Select or Dropdown list. Frontend Properties • • Show on Frontend: Select Yes to show this attribute field on your Web Store. As a merchant. a customer can create a product review. Escape HTML Entities: This option specifies that this attribute will deny HTML coding if it is entered in this field. This can be done from the product view page by clicking the Be the first to 196 Magento Go User Guide . Tags. (For example.) Minimum/Maximum Length: In this field you can specify a minimum and maximum amount of characters for this field. you are able to manage and control this content.Manage Your Store Attribute Properties • Default Value: If your product requires consistent or repetitive default values. 3. you will be able to select the Default Value in the Manage Label / Options tab. Input Validation: Specifies whether or not this attribute needs to be authenticated before it is accepted. If you have a Dropdown or Multiple Select Input Type. and Polls. Email address. Click the Customer-Generated Content Magento Go offers a spectrum of tools that allow customers to generate content. button to save your changes. Ratings and Reviews For each product in your catalog. entering a value here will pre-populate this field.

the review can be viewed. or a site moderator. edited for grammatical errors and inappropriate content. Once you.CHAPTER 15: Managing Customers review this product link. approve the review. If the product already has been reviewed. select Catalog > Reviews and Ratings > Customer Reviews > Pending Reviews. Upon submission. From this screen. the review will be sent for moderation. and approved. it will be visible on the front end (on the product information page). Select a pending Review by clicking on its row. In the Admin panel. The quantity of stars indicates the satisfaction rating. You can click on the Review(s) link to display the actual reviews provided by customers or input your own Review. there will be a Write Your Own Review section that lets the customer review it and give it a star rating. Review Details page appears. Magento Go User Guide 197 . as shown below: To edit and approve customer reviews: 1.

offer quick navigation options in your store. Tag General Information page will be displayed as shown below: 198 Magento Go User Guide . select Catalog>Tags > Pending Tags. To add a tag. To edit and approve a tag: 1. Select a pending tag by clicking on its row. Click the Save Review button to save your changes. select Not Approved. If you wish to disapprove the review. They help customers organize and remember the products that they have seen. Customers can add a tag from the product view page. Each product has an Add Your Tags field at the bottom of the page in your store. In the Admin panel. 3. a customer simply needs to enter a tag and click the Add Tag button. and aid in the process of search engine optimization. Tags Tags are one-word descriptors that act as keywords. or by guests. change the Status field from Pending to Approved. To approve a pending review. They can be assigned to products by registered customers who are logged in. 2.Manage Your Store 2.

set the status to Closed. enter the question which will be displayed at the top of the poll in the front-end (e. change the Status from Pending to Approved. From this screen. b. 2. Click the Add New Poll button in the upper right corner of the Poll Information page. 6. Polls are beneficial because they occupy a small amount of space on your pages and are likely to be answered by many people. select CMS > Polls. c. 3. Poll results are immediately displayed after an answer is submitted. To remove the poll from your store’s front-end. In the Answer Title field. Magento Go User Guide 199 . 5.g. do the following: a. Polls Polls are a powerful marketing tool. Select the store view(s) that you want the poll to appear in by selecting it in the Visible In field. change this to Disapproved. and Magento Go makes it easy to find out your customers’ opinions on just about everything. you can modify the tag (if misspelled) and change its Status. enter the answer as it will appear in the website. To create a Poll: 1. To disapprove.CHAPTER 15: Managing Customers 3. Click the Add New Answer button to add a new answer. Click the Poll Answers tab to create answers. 4. What is the best open source ecommerce solution?). it will no longer be visible to the public. 4. Click the Save Tag button to save changes. The Status field is set to Open by default. To create answers. In the Poll Question field. 5. To approve the tag. When it is Closed. From the Admin panel.

8. If you want to “influence” the poll and skew the results. To add new answers. repeat step 6.Manage Your Store d. 7. you can add or remove votes from the Votes Count field. This will automatically increase each time a customer votes for this answer in the Poll. Click the Save Poll button to save your poll. 200 Magento Go User Guide .

Then. All of the reports can be accessed by navigating to the Reports menu. From the Admin panel. All reports can be downloaded in CSV or Excel format. select Reports > Sales and select the type of Sales Report you’d like to generate. To export the report data. click to generate the report. 3. 2. Sales Reports The sales report summarizes sales information for the designated scope and period of time. For more information. see Sales Report table. To generate a Sales Report: 1. Then. click the Export button. select either CSV or Excel from the Export to field at the lower right corner of the Filter page. For more information. and then locating the name of the desired report. Magento Go User Guide 201 . Define the filters to be used to select the data for the report. see the Report Filter table.  CHAPTER 16: Generating Reports Magento Go includes several useful Reports to keep you updated on anything from your customer’s shopping cart to their tags.

On Hold. and discount amounts for all orders created or updated during the specified period of time. and beginning and ending balances. Suspected Fraud. refund. Description Allows you to match dates based on either the date the sales order was created or the date it was last updated. the report is not filtered by order status. Tax Invoiced Shipping Refunds Coupons PayPal Settlement Report Sales Report Filters Match Period To Period Date Range (From / To date) Order Status Order status limitations of report is optional. Displays order discount aggregation per periods and coupons. By default. or year. shipping. invoice. month. Canceled. Definition of per what period to build a report: per day. Date limitations of report. including those refunded online and offline. Closed. Provides information about transactions that affect settlement of funds as well as a summary of each currency held by the account. Displays tax amounts grouped by tax rates which are applied to sales orders invoiced during the specified period. total debits and credits. Payment Review 202 Magento Go User Guide . Provides shipping amount information for each shipping method used in the orders invoiced during the specified period of time. A required field. Displays the number of created and invoiced orders and provides invoice-related amounts grouped by tax rates.Manage Your Store Sales Report Orders Description Displays sales order related information which includes sales. Complete. Provides information about refunded sales orders. You can select one or more of the following Order Status settings: Processing.

select either CSV or Excel from the Export to field in the upper-right corner and then click . If not omitted. the amount of orders placed containing that product. total quantity. choose one of the following reports: • • Products in cart Abandoned carts 2. and then logged out with the items still in the cart before placing an order. This report lists all registered customers who added products to their Shopping Cart. Abandoned carts Magento Go User Guide 203 . including the price.CHAPTER 16: Generating Reports Empty Rows For selected date period. Shows the number of line items in the cart. total monetary amount of the products. the timestamps for when the first item was added to the cart and the most recent cart activity. Sales reports may display expected and actual values. To export a report. Show Actual Values Shopping Cart Reports To generate a Shopping Cart report: 1. any coupon code the customer may have applied. select Reports > Shopping Cart. the option may be omitted (by default). Shopping Cart Reports can be viewed directly from the Admin panel. Then. An expected value is the estimated amount to be paid. or exported in CSV or Excel format. From the Admin panel. Shopping Cart Report Filters Products in cart Description This report lists all products in your store. each period of the specified date range would appear in the report grid even if it does not contain any sales order amount.

2. Select From and To dates in the fields at the top to specify limitations for the report. From the Admin panel. 5. if you’d like to export the report. To generate a products bestsellers report: 1. In the Show By field. The Empty Rows filter specifies whether or not to display periods that do not contain any sales order information. Alternatively. 4. 6. Select either CSV or Excel format from the Export to field at the top right and then click . To generate a Products Ordered report: 1. you can export the report. 204 Magento Go User Guide . 5. Click the Refresh button to generate a Products Ordered Report in real time. In the From and To fields.Manage Your Store Product Reports Bestsellers Reports The Bestsellers report shows information about products that sell best based on highest quantity across different time periods. select Reports > Products > Products Ordered. enter the date limitations of the report. Click the Show Report button to generate the report. Products Ordered Report The products ordered report shows what products are ordered across different time periods. 2. or Year. or year. These fields are required to be specified in order to build a report. From the Admin panel. month. 3. select Reports > Products > Bestsellers. 4. you may do so by selecting CSV or Excel from the Export to field at the lower right corner. In the Period field. Alternatively. This is required. 3. Month. select the period for you’d like to include. This field is broken down into day. select whether to filter by Day.

or Year. 3. It displays out of stock items and those whose quantity is notified to be lower than the required amount.  Low in Stock Report The Low in Stock report can help you stay aware of the low stock items and replenish their quantity in the inventory. From the Admin panel. Select either CSV or Excel from the Export to field at the top right and then click . To generate a Low in Stock report: 1. select Reports > Products > Low in Stock. From the Admin panel. you can export the report. In the Show By field. 4. Alternatively. This page will provide display a report of all products that have a stock quantity below the required amount. Click the Refresh button to generate a Most Viewed Report in real time. as shown below: 2. select Reports > Products > Most Viewed. To generate a Most Viewed Products report: 1. The table displays three columns: • • • Product Name Product SKU Stock Qty Magento Go User Guide 205 . Select From and To dates in the fields at the top to specify limitations for the report.CHAPTER 16: Generating Reports Most Viewed Products Report The Most Viewed Products report displays the most often viewed products across different time periods. Month. 2. These fields are required. select whether to break down the numbers by Day. 5. Low Stock report page will be displayed.

select Reports > Customers > New Accounts.Manage Your Store 3. click to apply the filters. you may export this report. This can be done by applying filters at the top row of the table. 2. and Stock Qty. These fields are required. 5. their total average order amount. After inputting filters. Month. Select either CSV or Excel from the Export to field at the top right and then click . Product SKU. Click to generate a Most Viewed Report in real time. and the overall amount for all orders submitted in all periods within the specified date range. From the Admin panel: Select Reports > Customers. It provides the total number of user accounts created in this period. Then. you can export this report. To generate a Customers by Order Totals / Number of Orders report: 1. Customers by Order Totals / Number of Orders Reports These reports list customers who submitted orders in the specified period according to order amount or the number of orders placed. Select either CSV or Excel from the Export to field at the top right and then click . 4. or Year. To generate a New Accounts report: 1. It also displays the total number of orders. 3. Customer Reports New Accounts Report This report provides statistics on the number of user accounts created in the system during the specified period. 4. Alternatively. select whether to break down the numbers by Day. Select From and To dates in the fields at the top to specify limitations of this report. 5. In the Show By field. The Low Stock Report can be drilled down by Product Name. Alternatively. From the Admin panel. choose one of the following: 206 Magento Go User Guide .

For both reports (by order totals and number of orders). you can sort through these reviews. select per Day. 5. From the Admin panel. you can export this report. The list of customers who created product reviews can be sorted by ascending or descending based on the number of reviews. 2. 3. or change their status.CHAPTER 16: Generating Reports • • Customers by orders total Customers by number of orders You will be redirected to respective page of each report. In the Show By field. or Year to define period per basis of selected field. NOTE: From the All Reviews of Customer page that opens. Select From and To dates in the fields at the top to specify limitations of this report. remove them. Customer Reviews Report This report provides a list of customers who have submitted product reviews in your Magento Go store. Select either CSV or Excel from the Export to field at the top right and then click . To export this report. To view customer reviews report: 1. Product Reviews Report The product reviews report displays the products for which customers have written reviews. Then. These fields are required. 6. select either CSV or Excel from the Export to field at the top right. Magento Go User Guide 207 . select Reports > Reviews > Customer Reviews. 3. click the Export button. 2. Product reviews of each customer can be viewed in detail by clicking Show Reviews in the right-most column of the respective customer. This field is required to generate the report. Click the Refresh button to generate a Most Viewed Report in real time. Alternatively. 4. the report page will look identical. Month.

Manage Your Store To view a product reviews report: 1. which includes the following: • • • • • Customer ID First name Last name Total Tags: Total number of tags created by a single customer. you can sort through these reviews. You will be redirected to Product Reviews report page. You will be redirected to Customers Tags report. select Reports > Reviews > Product Reviews. From the Admin panel. 4. Tag Reports Tags by Customers Report This report displays a list of customers who have submitted approved tags and the number of approved product tags they have generated. Reviews for each product can be viewed in detail by clicking Show Reviews in the right-most column of the respective product. 208 Magento Go User Guide . 2. or change their status. Action: Show Tags link that lets you view all tags created by the customer. In the Admin panel. To view tags by customers report: 1. NOTE: From the All Reviews page that opens. select either CSV or Excel from the Export to field at the top right and then click Export. select Reports > Tags > Customers. The products list can be sorted by ascending or descending based on: • • • • • Product name Number of reviews Average review rating Average approved rating Last review date 3. remove them. To export this report.

select Show Tags from the rightmost column of the respective product. To view product tags created by a customer. 6. 5. From the Admin panel. Tags by Products Reports Thos report lists all products that have approved tags as well as the number of unique approved and total approved tags. 7. 3. Which website. 2. To export the Tags by Customers Report. and then click the Export button.CHAPTER 16: Generating Reports 2. select Show Tags from the right-most column of the respective customer. and then click the Export button. or store view where the tag is visible. Magento Go User Guide 209 . select either CSV or Excel format from the Export to field at the top-right corner. To view tags by products report: 1. select Reports > Tags > Products. and the number of times each tag has been used in your store. To export the Tags by Products Report. Popular Tags Report This report displays lists all approved tags. 3. To view tags generated for a product. 4. You will be redirected to report page. select either CSV or Excel format from the Export to field at the top-right corner. To view product tags created by a customer. The products tags list can be sorted in ascending or descending or by • • • • • Customer ID Product name Number of unique tags: Total number of unique tags for the product. Number of total tags : Total number of tags generated for the product. store. select Show Tags from the right-most column of the respective customer. This will also allow you to view Number of times the tag has been used. Action: Show Tags link that lets you view all tags created by the customer.

3. You will be redirected to Popular Tags report page.Manage Your Store To view popular tags report: 1. You will be redirected to Search Terms report page. The report displays: • • Search query: The term that has been searched. In the Admin panel. and then click . You will redirected to Edit search term page. To export the Search Terms report. select CSV or Excel from the Export to list at the top right. Search Terms Reports The Search Terms Report provides a list of all terms searched on your Magento Go store. select Reports > Tags > Popular. and the store view in which it was submitted. select Reports > Search Terms. the product for which it was created for. The report will display the following columns: • • Tag name: The name of the created tag. 2. • To view search terms report: 1. • 3. Action: Show Details link that lets you view the name of the creator. From the Admin panel. To export the Popular Tags Report.  210 Magento Go User Guide . select either CSV or Excel format from the Export to field at the top-right corner. and then click . You may edit any search term by simply clicking its row. Results: Specifies number of times a specific search term was used by a customer in your web store Hits: Specifies number of products in total that were displayed as results of searched that contained a particular search. Popularity: The number of times a tag was created by different customers. 2.

Your options are: • Refresh Statistics for the Last Day – Will only generate data for the last day. To sign up for Google Analytics: 1. From the Admin panel. • 4. To refresh statistics: 1. 3. You will be redirected to Refresh Statistics page. Google Analytics Google Analytics is a free service offered by Google to help website owners to learn more about the traffic on their website and use this data to optimize conversion rates. Click TIP If you have never run the Refresh Statistics tool. It is recommended to run this function daily before generating reports. select Reports > Refresh Statistics. Go to google. 2. What’s more. your reports simply show up as blank. Refresh Lifetime Statistics – Generates all statistical data since the inception of your store. Select the time period that you want to refresh for from the Actions list at the top right. you will be given a unique identification number for your website. Reports may simply be blank if you have not run Refresh Statistics at least once recently. Check all statistics that you need to process. to run the Refresh Statistics function. Sales Reports may not be available until you use the Refresh Statistics.com/analytics and sign up with your Google account. 2. you will need to create one. Once you add your Magento Go store to Google Analytics.CHAPTER 16: Generating Reports Refresh Statistics It is important to use the Refresh Statistics tool to generate the data necessary for reporting. NOTE: If you do not already have a Google account. (It will be in the following format: UA-XXXXXXX-1) Magento Go User Guide 211 . Magento Go makes it easy to integrate Google Analytics with your store.

2. Expand the Google Analytics section to display the following: 4. Set Enable to Yes. select System > Configuration In the Sales area in the left panel. 5. 212 Magento Go User Guide . which is another free service from Google that enables you to test different versions of page elements and to select the elements that provide the best conversion rates.com/analytics. 3. From the Admin panel. enter the Google Analytics account number that was given to you when you signed up at google. To setup Google Analytics: 1. TIP: Magento supports native integration with Google Website Optimizer. Save this identification number – you will need it to set up Google Analytics within the Magento Go Admin panel.Manage Your Store 3. In the Account Number field. select Google API option.

there is an option to add administers. In the Admin panel. select System > Permissions > Users Select the button. select System > Permissions > Roles. Designer] Select the Role Resources option in the Role Information panel on the left. 3. 6. 2. For example if a merchant hired a designer. Click the button. they could be given access to all design features but lock out of the customer and sales features. Certain security settings have been established in order to protect your store. with their own access username and password. 3. 4. 5. 5. Adding an Admin User To add an Admin user: 1. Click the button to save your changes Magento Go User Guide 213 . From the Admin panel. Provide a Role Name [i. Select User Role on left panel and assign this user to a predefined Roll. Select the features you would like to give this user access to. Creating Admin Roles To create an Admin role: 1. Fill all fields for Account Information. 4. Set This Account is to Active to enable access to user.e. 6.  CHAPTER 17: Managing Admin Accounts For stores with multiple merchants. 2. Different Roles can be created for different types of users. Click the button to save your changes.

Using a 503 page Maintenance mode also alerts search engines such as Google that your site still exists. When working on your site it is recommended that you block access to your customers as to not disrupt their shopping experience. 4. Using Admin Action Logs A record of all administration usage is kept in the Admin Action Logs and can be exported. 3. From the Admin panel. It adds a splash page that lets visitors know your site is down for maintenance. user name. If you need to change your name. Maintenance Mode Magento Go has provided a Maintenance mode for instances when your site is under construction or additions are being made. which keeps them from removing your site from their index. To view and export Admin Actions Logs: 1. 2. My Account My Account is a record of all your account information. 214 Magento Go User Guide .Manage Your Store Unlocking Admin Users To unlock admin users: 1. From the Admin panel. Select the Unlock option in the Actions menu. 2. select System > Permission > Locked Users Check the box next to the locked out user in the record bank. password or email it can be completed in this section. select System > Admin Action Logs > Report Export to Select an export location and click the button. It is better to alert them of changes being made rather than disrupt their experience with technical difficulties. Click the button to restore user access.

select System > Configuration. Whit list Entering your IP address allows you to see the front-end of your store from your computer. while forwarding shoppers to the 503 service page. In the Admin panel. NOTE: With the CMS Pages Content Management option the 503 page may be customized to make it more visitor friendly. 5. Expand the Maintenance Mode Options bar.CHAPTER 17: Managing Admin Accounts To use Maintenance Mode: 1. 6.   Magento Go User Guide 215 . 7. 4. Managing Task Notifications A bank of completed tasks and updates are sent to the Task Notification section. Select the Maintenance Mode tab in the left hand panel under General. Maintenance Mode Options Enable Maintenance Mode Yes Maintenance Mode Page 503 Service Unavailable. 2. There is also an option to connect Task Notifications to an email address. 3.

select System > Configuration. Managing Terms and Conditions Magento offers various features and tools that allow you to have full control over your store. From the Admin panel. Connecting Task Notifications to an Outside Email To connect task notifications to an outside email: 1. The customer will be required to check the box and agree to the terms and conditions before completing the checkout process. 4. 3. Many sites use terms and conditions as a way of creating contractual agreements between the customer and the merchant. 4. 216 Magento Go User Guide . 3. Click the button. These custom terms and conditions will appear during the checkout process. One of these great features is the ability to create custom Terms and Conditions. You can use it to inform customers of your store’s policies as well as protect yourself against possible issues that may arise. From the Admin panel. In the Actions menu select Remove or Mark as Read. or click one of the following buttons . 2. In the Task Notifications Recipients field. enter the email address you would like to receive notifications in. NOTE: Because of the amount of traffic that comes through Task Notifications. it is recommended that you create a specific email account for this option if you choose to export them. Check the boxes of the messages you would like to remove or mark as read. 2. Click to expand the Task Notifications section. Click the button to save your changes. select System > Task Notifications.Manage Your Store Manage Task Notifications To manage task notifications: 1.

CHAPTER 17: Managing Admin Accounts Creating New Checkout Terms and Conditions To create New Checkout Terms and Conditions: 1. In the Show Content As list. If you select Text. At the top right. click on to create a New Condition. 2. You will be redirected to Manage Checkout Terms and Conditions page. Terms and Conditions Information panel will be displayed as shown below: 3. Set the Status to Enabled if you want the new Terms and Conditions to be active upon saving. 5. you will fill these boxes with plain text. select whether you want to enter the new content as Text or HTML. you will need to use HTML in your Checkbox Text and Content textboxes. enter a descriptive title for the new Terms and Conditions. In the Condition Name field. select Sales > Terms and Conditions. 4. If you are not aware of how to use HTML. Magento Go User Guide 217 . NOTE: If you select HTML. simply select Text. In the Admin panel.

218 Magento Go User Guide . An example of Checkbox Text is shown below. or condition. insert the text. but a scrolling text box instead. that you want the customer to agree to during checkout. In the Checkbox Text textbox. In the Content textbox.Manage Your Store 6. 8. This is useful when you have a long set of terms and conditions. fill in the terms and conditions that you want the customers to agree to during checkout. and don’t want to have a long scrolling page. An example of the use of Content Height is shown below. 7. In the Content Height (CSS). you may enter a height value that you want to limit the content box to.

  Part V: Expand Your Store         .

          .

The process of defining a Catalog Price Rule consists of three stages: • Define Catalog Price Rule Information to describe the general information about this rule. Click the button to create a new rule. They can be used to create sales and discounts that do not require that a discount code be entered by customers. 2. select Active Select Customer Groups to which this rule applies. 3. They can be edited and added on to by clicking the Customers menu and selecting Customer Groups. In the Admin panel. These include options for presenting additional products in order to increase conversion rates and for providing various discounts and promotions. Magento Go User Guide 221 . Define Catalog Price Rule Actions to describe the actions that are executed when the conditions to this rule are met. Fill in the Rule Name and Description fields. • • To define catalog price rules: 1. Define Catalog Price Rule Conditions to describe the conditions that trigger the rule.  CHAPTER 18: Promotional Discounts Magento Go offers a full spectrum of tools and features that let you promote your web store. select Promotions > Catalog Price Rules. TIP: These are the default customer groups for Magento. 5. These fields are for internal reference only an will not be posted on your web store In the Status field. 4. Catalog Price Rules Catalog Price Rules are applied to products before they are added to the shopping cart.

3. Each selected Product Attribute will offer the option to apply different combination conditional limits such as: is. and many more. less than. 222 Magento Go User Guide . Click the Apply icon to save this selection. Click the icon to display a selection field. In the From Date and To Date fields. NOTE: To add a product attribute to these conditions. contains. The first rule appears by default: If All these Conditions are TRUE. you must create the conditions that specify when the rule is triggered. 4. Select Related Banners tab on left and assign banners that are related to this rule. Define the Conditions and Actions for this rule as described in Defining the Catalog Price Rules Conditions and Defining the Catalog Price Rules Actions. • 7. does not contain. then the rule is enabled as soon as it is saved. It specifies whether the rules that you define must all be met and all of them are true. 6. You can further combine more product attribute conditions by selecting Conditions Combinations and repeating step 2. If you leave the date range empty. set a date range for the rule to take effect. is one of. 9. is not of one of. Select the Conditions option in the panel on the left. A list of Product Attributes will be available for you to select. 2. greater than. Click the button to display all banners. Click the Catalog Price Rule Conditions Once you have setup the general information for the price rule. is not. button to apply this rule and save your changes.Expand Your Store Use your keyboards Shift key if you want to select group of attributes or Ctrl (PC) | Command (Mac) key for individual selection. See Managing Attributes & Attribute Sets for more details. you must select Yes for Use for Promo Rules Conditions in the attribute’s Frontend Properties. To define catalog price rule conditions: 1. 8.

Enter an amount in the Discount Amount field. Select the Actions option in the panel on the left to display the following page: 2. To Fixed Amount: Discounts item by defining the final price by fixed amount. Magento Go User Guide 223 . Catalog Price Rule Actions Now that you have defined the Conditions that will trigger this rule.CHAPTER 18: Promotional Discounts TIP: Leave Conditions blank to apply to all products. For example: Entering value of 10 in Discount Amount will define a final price that is $10 reduction from the original price. For example: Entering value of 10 in Discount Amount will define a final price that is 10% of original price. For example: Entering value of 10 in Discount Amount will define a final price that is $10. • • • 3. Select one of the discount options from the Apply field: • By Percentage of the Original Price: Discounts item by subtracting from original price. To define catalog price rule actions: 1. For example: Entering value of 10 in Discount Amount will define a final price that is 10% reduction from the original price. you must define the Actions to trigger when Conditions are met. This is required. By Fixed Amount: Discounts item by subtracting from original price based on fixed amount. To Percentage of the Original Price: Discounts item by defining the final price based on percentage.

Select Yes if for Stop Further Rules Processing field to stop processing other rules that have been created. and include features not found in traditional coupon tools. 3. Define the Shopping Cart Price Rule Actions to describe the actions that are executed when conditions of this rule are met. system rules are automatically processed and applied each night. TIP: These are the default customer groups for Magento. Define the Shopping Cart Price Rule Conditions to describe the conditions that trigger the rule. Click the Save Rule button to save your changes. In order to apply a new rule immediately. select Active. Generally. 5. 2. Select the Customer Groups to which this rule applies. Click the button to create a new rule. These fields are for internal reference only an will not be posted on your web store In the Status field. Magento Go must recalculate the prices and the priorities of the rules. They can be edited and added on to by clicking the Customers menu and selecting Customer Groups. you must click the Save and Apply button on the rules pages or Apply Rules in the Catalog Price Rules list page. In the Admin panel. Shopping Cart Price Rules Shopping Cart Price Rules are applied when a customer reaches the Shopping Cart. 4. The process of defining a Cart Price Rule consists of three stages: • Define the Shopping Cart Price Rule Information to describe the general information about this rule. Fill in the Rule Name and Description fields. • • To define a shopping cart price rule: 1. 5.Expand Your Store 4. They can be applied either with or without the customer entering a discount code. NOTE: As you add new rules. Use your keyboards Shift key if you want to select group of attributes or Ctrl (PC) | Command (Mac) key for individual selection. select Promotions > Shopping Cart Price Rules. 224 Magento Go User Guide .

2. Condition options available are: Product attribute combination. Click the Shopping Cart Price Rule Conditions Once you have setup the general information for the price rule. Select Related Banners tab on left and assign banners that related to this rule. Products subselection. Define the Conditions and Actions for this rule as described in Defining the Shopping Cart Price Rules Conditions and Defining the Shopping Cart Price Rules Actions. It specifies whether the rules that you define must all be met and all of them are true. button to apply this rule and save your changes. and many more. Each selected Attribute offers the option to apply different combination conditional limits such as: is. Select the Conditions option in the panel on the left. you must select Yes for Use for Promo Rules Conditions in the attribute’s Frontend Properties. Enter a coupon code and define Uses per Coupon and Uses per Customer for each customer. set a date range for the rule to take effect. To define catalog price rule conditions: 1. does not contain. The first rule appears by default: If All these Conditions are TRUE. Click the button to display all banners. • 7. Select a coupon option from the Coupon list. In the From Date and To Date fields.CHAPTER 18: Promotional Discounts 6. NOTE: To add a Product Attribute to these conditions. is not of one of. and Cart Attributes. greater than. Specific Coupon: Selecting this option will expand Coupon Code and Uses per Coupon. is not. you must create the conditions that specify when the rule is triggered. • No Coupon: Define an amount in Uses per Customer to limit this rule if needed. 8. If you leave the date range empty. 10. is one of. less than. Click the icon to display a selection field. then the rule is enabled as soon as it is saved. Magento Go User Guide 225 . contains. 9. See Creating and Managing Attributes & Attribute Sets for more details.

For example: Entering value of 10 in Discount Amount will define a final price that is $10 reduction from the original price. Fixed amount discount: Discounts item by subtracting from original price of each product in your cart based on fixed amount. Select the Actions option in the panel on the left to display the following page: 2. Save this selection of products by clicking the Apply icon. You can further combine more product attribute conditions by selecting Conditions Combinations and applying steps 3 – 4. Shopping Cart Price Rule Actions Now that you have defined the Conditions that will trigger this rule. • 226 Magento Go User Guide . 4. For example: Entering value of 10 in Discount Amount will define a final price that is 10% reduction from the original price. To define catalog price rule actions: 1. you must define the Actions to trigger when Conditions are met. NOTE: Leave Conditions blank to apply to all products. Select one of the discount options from the Apply field: • Percent of product price discount: Discounts item by subtracting from original price.Expand Your Store 3.

is not. 12. specify whether to combine the coupon amount with a free shipping offer. 8. Enter an amount in the Discount Amount field. 10. greater than. NOTE: To add a Product Attribute to these conditions. You can further define and specify these rules to be applied to certain or all products. 11. It specifies whether the rules that you define must all be met and all of them are true. for only the products for which the coupon is valid or for the entire Order. Each selected Attribute will offer the option to apply different combination conditional limits such as: is. Enter an amount to specify of how often the discount is applied in Discount Qty Step (Buy X) field if Buy X get Y free (discount amount is Y) is selected. does not contain. 9. enter an amount to limit the maximum number of products to which the discount applies. Condition options available are: Cart Item Attribute and Product attribute. and many more. is one of. Magento Go User Guide 227 . contains. You can further combine more product attribute conditions by selecting Conditions Combinations and applying steps 8 – 10. See Creating and Managing Attributes & Attribute Sets for more details. you must select Yes for Use for Promo Rules Conditions in the attribute’s Frontend Properties. when one of these products is in the shopping cart. 5. Click on the icon to display a selection field. 4. In the Maximum Qty Discount is Applied To field.CHAPTER 18: Promotional Discounts • Fixed amount discount for whole cart: Discounts item by defining the final price based on percentage. less than. 7. Click the Save Rule button to save your changes. The first rule appears by default: If All these Conditions are TRUE. Leave the conditions field blank to apply this rule to all products. Buy X get Y free: (discount amount is Y) Discounts are applied on the “Y” item. is not of one of. Select Yes for Stop Further Rules Processing to stop processing other rules that have been created. For example: Entering value of 10 in Discount Amount will define a final price that is 10% of entire cart. This is required. In the Free Shipping field. • 3. 6.

228 Magento Go User Guide . In order to apply a new rule immediately.Expand Your Store NOTE: As you add new rules. system rules are automatically processed and applied each night. Magento Go must recalculate the prices and the priorities of the rules. you must click the Save and Apply button the rules pages or Apply Rules in Catalog Price Rules list page. Generally.

3. Magento Go User Guide 229 . As a store owner. button to be redirected to the New Template In the Template list. you use email for invoicing. select a default template from the list of predefined transactional email templates. account changes. 2. From the Admin panel. For example. Magento Go includes a set of default templates designed for a variety of circumstances. and even alerts. New Order. These messages are referred to as "transactional email" because they are sent automatically. To add a template: 1. Adding an Email Template: It is strongly advisable to create custom transactional emails since most templates carry dummy phone numbers and emails. select System > Transactional Email. welcoming new accounts. Select the page.  CHAPTER 19: Email Templates When running an online store there is constant need to communicate with your customers by email.

and click the Load Template button to load the Template Subject. and Template Styles.Expand Your Store 4. Edit the default layout and custom variables by clicking Insert Variable button. You can further define the layout of the template by defining CSS tags in Template Styles. Content. Click the button to save your changes. Select a language for which the transactional email. 7. NOTE: Easy additions can be made to Transactional emails by creating and implementing Custom Variables. Enter a name to label your template in Template Name field. Add the subject title for email in Template Subject field.         230 Magento Go User Guide . 5. 6.

This technique is called double opt-in.party service provider. 2. Allow Guest Subscription: Select Yes to allow customer subscription without the need to create or login to a user account.  CHAPTER 20: Newsletter Subscriptions Magento Go provides newsletter functionality enabling store administrators to enroll customers who have registered to receive newsletters. select System > Configuration> Customers > Newsletter. • Magento Go User Guide 231 . meaning that customers confirm that they want to receive a newsletter twice. In the Admin panel. Expand the Subscription Options section. You can use this subscription list to send newsletters through a third. and do the following: • Need to Confirm: Select Yes to specify that each new newsletter subscription request needs to be confirmed by email. Newsletter Settings To configure newsletter settings on your site: 1. This method reduces the number of customers that consider your newsletter as spam.

3. This will generate a standard subscription confirmation template when a new customer subscribes to the newsletter. Click the button. 4. select Newsletter subscription confirmation. Choose the language of the Locale as needed and click the Load Template button. Subject: This will be the subject header on the email sent to the newly subscribed customer. 2. When a customer subscribes to your newsletter. they will immediately see a confirmation notification on your online store and they will additionally receive a confirmation email to verify the accuracy of the email. • Template Name: This template name will be only available for the backend. To create a newsletter confirmation template: 1.Expand Your Store Creating the Newsletter Email Confirmation You need to create newsletter confirmation template. select System > Transactional Emails. In the Admin panel. You can modify the template or add your own design by pasting your personal • • 232 Magento Go User Guide . Template Content: The system provides a generic template. In the Template list.

  Magento Go User Guide 233 . To select all available users click Select All or you select individual subscribers by checking on their corresponding boxes. 3. On the tab bar you will see the following Export options: CSV and XML. Select your preferred format and click the will automatically open a download window.CHAPTER 20: Newsletter Subscriptions email html code. You can export the list as a CSV or XML file. Managing Newsletter Subscribers Magento Go allows store administrators to manage a list of newsletter subscribers. You can also unsubscribe and delete newsletter subscribers. click the Preview Template button. button. Exporting Subscribers To export a subscriber list: 1. To export the selected subscriber list. To use your web browser to preview the look of the generic template. Your web browser 5. choose between CSV or XML formats. From the Admin panel. Click the button to load the complete subscriber list. 4. 7. Click to save your changes. 6. select Newsletter > Newsletter Subscribers. select Subscribed by clicking dropdown list for Status and clicking Search. To select only subscribers whose status is Subscribed. Click Select All or select individual subscribers by checking on their corresponding boxes. 5. 2. Save the file to your computer.

From the Admin panel. 4. select System > Newsletter.Expand Your Store Unsubscribing Users To unsubscribe or delete a record: 1. 3. choose one of the following: • • Unsubscribe Delete button to save your changes 5. 2. In the Actions list. To select all available users click Select All or you can select individual subscribers by checking on their corresponding boxes. Click the button. Click the 234 Magento Go User Guide .

  Part VI: Get Creative   .

    .

  CHAPTER 21: Store Content In order to customize your store. CMS pages. while the others can simply be left with their pre-set content. About Our Philosophy. brand. and links) that can be referenced inside CMS pages and Category landing pages. These pages enable you to promote and define your company brand and identity. or it can consist of multiple About pages (About Our Company. Magento Go has provided flexible features for you to add pages and content to tailor your site. are static pages such as your Home Page. • • • Magento Go User Guide 237 . The Home Page and the About Us page require personalization. etc. 404 Not Found: The error page customers will see when the server is unable to retrieve a requested page. philosophy. About Us: Online stores often use this page to talk about their company.) Enable Cookies: Instructional page for your customers regarding cookies. goals. NOTE: The difference between a Static Block and a CMS page is that CMS pages are full pages that are available via their own URL addresses. About Us and Contact Us pages. Creating Content Pages Default Pages Magento Go comes with five default pages for you to start with. and mission statement. Static Blocks are sections (or chunks) of page content (images. or Content Pages. This could be a brief description page. text. and it deserves to be treated as the most important page on your Magento Go store. It will be the most visited page on your entire site. • Home Page: This is the front page of your web store. In contrast.

To create a new content page: 1. See “My Account” for more information. enter the following information: • Page Title: Name of the page you are building. This will be part of the page URL that customers will see. it is helpful to select a keyword-rich URL Key.Get Creative • 503 Service Unavailable: The page customers will see when your site is unavailable. Click at the top right to create a new Page. 3. The New Page configuration page appears on the Page Information panel by default as shown below. In the Page Information panel. visit. • 238 Magento Go User Guide . In the Admin panel. or under construction. or link to when accessing this page. choose CMS > Pages > Manage Content. URL Key: Select the unique URL key for this page. In terms of search engine optimization. as shown below: 2. This will be reference in the browser’s title page. The Manage Pages list is displayed.

every time you edit and save the page. separate document (for example. New Page 1.CHAPTER 21: Store Content • Store View: Select the store view(s) this page will be visible on. TIP: Advanced users can choose Hide Editor and use their own HTML and CSS code in this field instead. About Us. Click Content from the left panel to edit / publish Content for this page. 6. create links. we recommend setting this to No so that you do not end up with multiple copies that are only slightly different from each other.) If set to No. Click the Design tab from the left panel to configure the Page Layout and Custom Design elements. saving changes will simply overwrite the old content. If you will be making frequent changes. Under Version Control: If set to Yes. • 4. • Status: Select whether you wish to Publish this page or keep it Disabled. Magento Go User Guide 239 . You may use the Editor tools at the top to format your content. New Page 2. add media. fill in the page content. TIP This option is set to Yes by default. 7. and more. In the large content block. 5. TIP: To select multiple store views. and so on. or About Our Company). descriptive title for this page (i. use Ctrl + click when selecting store views from the list. Published pages will be publicly visible on your Magento Go store. Set the Content Heading to a relevant.e. it will create a new.

select the pre-defined Theme that will be used during this period. or Thanksgiving Weekend Sale). In the Layout Update XML field. In the Page Layout section. do the following: • Select a Custom Design From and Custom Design To date that will define the period for which this custom design will be used. Two Column with Left and Right Sidebar create a large content column with a respective sidebar. • 9. A three column layout will include two sidebars. In the Custom Design section. • 240 Magento Go User Guide . do the following: • In the Layout list. This feature allows you to create custom themed pages for holidays or special sales periods (for example. a Christmas theme.Get Creative 8. select the number of columns for the page layout. you customize the information displayed in the layout using XML. In the Custom Theme list. The Custom Design section enables you to define a custom theme and layout to be used for a defined period of time. A single column layout will make your content block the only element on the page.

The WYSIWYG Editor lets you format and add text. It’s called WYSIWYG. select the number of columns for the custom page layout. • In Keywords. This content is not visible directly on your website. write a few sentences describing the content on the page. Click Meta Data from the left panel to input Meta Data for this page. • 10. Though it is not visible on your page itself.CHAPTER 21: Store Content • In the Custom Layout list. click page. define keywords that are relevant to this content page. images. you can customize the information displayed in the layout using XML. Meta Data is descriptive information about a page that search engines may use to index your store’s pages. links. to save and publish your new Using the WYSIWYG Editor Magento Go provides an easy way to create and format content without having to learn or write any HTML or CSS code. videos. When you are finished. • 11. In Description. Magento Go User Guide 241 . tables. It is helpful to consider keywords that potential customers may search if they were searching for your products on the Web. In the Custom Layout Update XML field. The WYSIWYG tool is found on the Content left panel on the New Page configuration when you create a new Content Page. and more. or What You See Is What You Get. some search engines will list this page’s search result using the Meta Description text. NOTE Read our SEO Knowledge Base articles for more information about Search Engine Optimization.

In the Link URL field. Highlight text in the WYSIWYG field and select the Link button ( to display the following window: ) 2. 242 Magento Go User Guide . In the Title field. select either Open in New Window or Open in the Same Window to select how you want the new page to open in the customer’s browser. 3. specify a title for this link. It will appear in as a tooltip when the customer hovers over the link Click Insert to assign the link. specify in the website address you would like to link. In the Target field.Get Creative Editing and Inserting a Link To create a link: 1. 4. 5.

paste the URL of the image you’d like to insert. icon next In the Image Description field. From the WYSIWYG Editor. click the to the Image URL field. directly from the WYSIWYG Editor. To upload an image directly from your computer. specify a relevant title for the image. Embedding Media You can embed media. select the Media button ( following window: ) to display the Magento Go User Guide 243 . 4. such as video and audio. In the Title field. write a brief description of the image. In the Image URL field. 6. Click Insert to finalize the image insertion. To embed media: 1. 3. 5. This description will be used when the image is unable to be displayed. Click the Image ( ) button to display the following window: 2.CHAPTER 21: Store Content Inserting an Image To insert an image: 1.

select a page and click the Hierarchy tab in the left column. In the File/URL field. Establishing Page Hierarchy The Page Hierarchy feature is a categorization tool for CMS pages. If a customer visits a node in the frontend. but they can also be used as folders to group child nodes or pages. The 244 Magento Go User Guide . To do so. A node is used solely as folders to group child nodes and/or pages. Hierarchy can also be managed on the CMS pages themselves. Pages can be viewed in the frontend. 3.Get Creative 2. input the media URL you would like to embed (such a YouTube video link). they will automatically be redirected to the first page under that node. Nodes cannot be viewed in the frontend (in your web store). and more). Knowledge Base. Click Insert to finalize the media insertion. enabling users with no technical knowledge to create complex content pages and sections of content (such as Articles. The advantage to categorizing your content pages is that you will then be able to display automatically generated menus and/or pagination and to allow your customers to browse through the pages more easily. It provides an intuitive method for organizing your content pages. Adding Nodes A node is simply a reference object that allows you to “select” a group of related pieces of content.

• • • • • Magento Go User Guide 245 . In the Render Metadata in HTML Head section.CHAPTER 21: Store Content hierarchy tree will display. select CMS > Pages > Manage Hierarchy. In the Admin panel. with a check box next to each node and page. enter the following fields (required): • • Title: The name of this new Node URL Key: The unique and relevant key that will be used to identify the web page address of this node. Selecting No does not specify the chapter or section for a collection of pages. You can associate this CMS page to multiple nodes or pages To add a node: 1. This will create a new set of fields as shown below: 3. Enable Chapter/selection: Set resolution to Yes or No Chapter/selection: Select an option from dropdown menu. In the Page Properties. 2. specify the following fields (optional): First: Specifies the first page in a collection Next/Previous: Specifies the next or previous page in a suggested sequence of reading. Click the button to create a new Node.

In the CMS Pages panel at the bottom of the page. 3. At the top left section of the Manage Pages Hierarchy panel. 2. • • • • • 5. you can add pages to them. this will create a side navigation on the front-end of the content pages that are part of the hierarchy. Left Column. select the folder from the tree that you would like to add pages to. Adding Pages to Nodes When you have created your Nodes Hierarchy. or Right Colum) Menu Details: Select Only Children if you only want sub-pages to appear in the navigation menu. mark the checkbox next to the pages you would like to add to the selected folder. select CMS > Pages > Manage Hierarchy. or square bullet points. It is used for SEO purposes to define the structure of the hierarchy. For ordered lists. Click Add Node at the top to add this Node. 4. disc. set the following fields (optional): • Enable Navigation: If enabled. List Style: Identify the list style. Menu Layout: Select where the hierarchy navigation will appear (either in Content. or lower/upper roman. In Navigation Menu Options. 246 Magento Go User Guide . To add pages to nodes: 1. Maximal Depth: The number of node levels to include in the navigation menu. In the Admin panel. this can be numbers.Get Creative • • • Chapter: Specifies the chapter of a collection of pages Section: Specifies the section of a collection of pages Both: Specifies both the chapter and section of a collection of pages NOTE: This section will only appear for top level nodes and pages. this can be circle. Select Neighbors and Children if you want sub-pages as well as co-existing pages within the same hierarchy to appear in the navigation menu. List Type: Identify whether it is an Ordered or Unordered list. For unordered lists. lower/upper alpha.

select CMS > Static Blocks. The New Block configuration page opens. Creating Static Blocks of Content Magento Go allows you to create blocks of content that you can use throughout your Web Store. In the Admin panel. define and configure the following fields: • Block Title – Define a relevant title for this block of content. From this page. click the button to add them. Once you have marked the pages. From the Static Blocks page. 5. 6. The benefit of using Static Content Blocks is that they can be implemented on any page or group of pages using the Frontend Apps tools available in Magento Go. Repeat this process until you have added pages to their appropriate nodes. Click the button to save your changes. as shown below. To create a Static Block: 1.CHAPTER 21: Store Content 4. Magento Go User Guide 247 . 3. click the Add New Block button to create a new Static Block. 2.

A recommended guideline is if your title is “My Special Title. 4. Store View: Select the store view(s) this content block will be visible or All Store Views to include all. see “Tips on using the WYSIWYG editor. You can use the WYSIWYG Editor (visible at the top of the textbox) to format text.” The identifier is used to manipulate data blocks using XML code. select the Category that you wish to place a Static Content block on. One method of doing this is by placing it in your product category pages. From the Categories tree-view on the left.” button to save your changes. • 3. you have the opportunity to place it on your Magento Go store.” your identifier should be “my_special_title. Select the Display Setting tab. 4. TIP: To select multiple store views. It is not visible on your storefront.Get Creative • Identifier: Define a unique identifier. Content: Fill in with the content for this static block. it will load its General Information panel for editing. use Ctrl + Click when selecting from the list. select either Static Block Only or Static Block and Products. When clicked. create links and tables. • • • Status: Select Enabled to make this static block visible on front-end. click the Placing a Static Block in Categories After you build a static content block. To learn more about how to use the WYSIWYG Editor. To place a static block in categories: 1. On the live storefront it would look similar to the following image: 248 Magento Go User Guide . In the Display Mode option. 2. or add images and media. In the Admin panel. select Catalog > Manage Categories. Once you have filled in content and configured the static block. Static Block Only displays only the static content block you select to place.

6. click to save your changes. When you have defined and configured your static content block for your Category page. 5. On the live storefront it would look similar to the image below.   Magento Go User Guide 249 .CHAPTER 21: Store Content • Static Block and Products will display the static content block you select as well as the category products. Select the static content block you’d like to place from the CMS Block list. This menu will include all currently existing static content blocks.

This is shown below. One method of doing this is by integrating it into any page with CMS Frontend Apps. select CMS > Frontend Apps.Get Creative Placing a Static Block in CMS After you build a static content block. Click to create a new Frontend App instance. In the Admin panel. 4. 250 Magento Go User Guide . The Manage Frontend App Instances page will be displayed as shown below: 3. 2. you can place it on your Magento Go store. It will take you to a page where you select what type of Frontend App you want to create. A new Frontend App Instance configuration page for a CMS Page Link type Frontend App will be displayed as show below. Select CMS Static Block and then click . To place a static block in CMS: 1.

9. The highest priority sort order value is 0. select the store views you want your new Frontend App to be visible on. 8. The lower the Sort Order value. select a descriptive title for your Frontend App. 7. the higher its priority. select a numeric priority value for your Frontend App. NOTE: For Anchor and Non-Anchor specifications. This will not be visible on the store front – it will only be visible in the administrative back-end. You may select a specific store view. In the Frontend App Instance Title field. This is used to sort Frontend Apps in the same block. • • All Product Types: Displays on all product pages. Click on to specify which pages your Frontend App will be available on. Magento Go User Guide 251 . you are also provided the option to define which specific categories your Frontend App will be visible on. In the Assign to Store Views list. or select All Store Views if you want it to be visible on all store fronts. as show below: 6. In the Display On field. select one of the following options: • Anchor Categories: Displays only on anchored category pages (or category pages that are shown in the layered navigation). In the Sort Order field.CHAPTER 21: Store Content 5. Non-Anchor Categories: Displays only on non-anchored category pages (or category pages that are not shown in the layered navigation). This will load new fields and options to specify.

Once you have configured your CMS Static Block Frontend App. In the Block Reference list. Bundle Product: Displays only on all bundle product pages. or section. as shown below: 12. 252 Magento Go User Guide .Get Creative • • • Simple Product : Displays only on all simple product pages. Bundle. Adding a Link to a Footer List In addition to adding content blocks to your pages. Configurable Product: Displays only on all configurable product pages. Grouped. • 10. Configurable. Click Frontend App Options in the left panel to configure the Frontend App options. click to save your settings. This link will open a table displaying all of your static blocks. In the Block section. Virtual. you have the option to specify which products your Frontend App will be visible on. Gift Card: Displays only on all gift card product pages. Magento Go lets you create static links in your storefront footer. Simple. select which block. 11. 13. NOTE: For All Product Types. Virtual Product: Displays on all virtual product pages. click Select Block. and Gift Card. or your storefront layout the Frontend App will be in. Grouped Product: Displays only on all grouped product pages. • • • • All Pages: Displays your Frontend App on all pages of your Magento Go store. Specified Pages: Displays your Frontend App only on specified pages. Select the static block you want to include in this Frontend App.

or when promotional price rules are applied. They can also be configured to display only to certain types of customers. Highlight the text. 2. select CMS > Banners. To create a banner: 1. Press Enter to return to a new line. and define a Title. From the Admin panel. This will create a new bullet point in the list. 9. To do this: In the Content field. Specify the Link URL. 7. select a Target window. These blocks can contain static content and front-end apps. From the Admin panel. 2. click into the textbox to begin typing. 3. 6. click Insert/edit Link ( ) to create a link. then click Insert. click to save changes. 8. 5. Banners Banners are another feature in Magento Go which allows you to display blocks of information on the frontend. Type in the name of the link you are creating. From the Static Blocks management page. select the pre-defined Footer Links block. Create a link to your content page in the footer. select CMS > Static Block. You can add as many links as you desire using this process. From the WYSIWYG Editor (the toolset just above the text box). Banner Properties panel of the new Banner Information configuration page will be displayed as shown below: Magento Go User Guide 253 . Click the button to create a new banner. When you are finished.CHAPTER 21: Store Content To add a link to the footer list: 1. 4.

select Any Banner Type or Specified Banner Types if you want to specify which Banner Types you wish to associate this banner with. If you select Specified Banner Types. you can select the banners to use based on Banner Type. when you create a Banner Rotator Frontend App (discussed in “Working with Frontend Apps”). select Content from the left side panel to manage the banner content. define an appropriate name for the new banner. This will look similar to the following: 254 Magento Go User Guide . a new list will be displayed that enables you to specify which areas to limit this banner’s scope to. Header: The top section. What’s more. • • • • 7. or footer. Once you have configured the fields in the Banner Properties panel. of your page layout. Banner Types are an internal tool to help you keep track of the page area for which a banner is intended. Recognizable by the footer navigation and copyright information. In the Applies To option. Change the Active option to Yes to enable it to be used and displayed on your Magento Go storefront. Content Area: The main content area of any page on your Magento Go storefront (often located directly in the center of the page). Left Column: Left side column in your storefront layout. 5. logo and account links. This is due to the fact that you might design the banner dimensions to fit a specific space. or header. 4. Right Column: Right side column in your storefront layout. of your page layout. In the Banner Name field. Recognizable by the top navigation menu.Get Creative 3. You may select one or more of the following: • 6. Footer: The bottom section.

13. Once selected. To insert a Frontend App. click . use the navigation menu on the left to find the image on your Magento Go file storage system. and variables. Magento Go User Guide 255 . You can customize this store view specific content just as you did for the Default Content. In the Default Content area. 11. A pop-up window will allow you to either select an image that you have already uploaded or upload a new one.CHAPTER 21: Store Content 8. In the Store View Specific Content section just below you are able to customize the content specifically for store views. all store views are set to Use Default (they will show the default content that you just defined up above). click at the top right. To insert an Image. By default. Clicking it will select and insert it automatically. 9. 12. Once selected. you may also insert Frontend Apps. A new content box will appear below this store view row. 10. A pop-up window will allow you to select the Frontend App Type and specify the Frontend App you want to insert. In addition to static HTML content. 14. click . To insert a Variable. To upload a new image. insert the static HTML content that you wish to display in this banner. click the Browse Files button and select the image from your local hard drive. click . To customize a store view’s content. click Upload Files to upload this image to your Magento Go store. A pop-up window will allow you to select a variable from a list of those available. To select a previously uploaded image. images. clear the Use Default check box.

Placing a Banner Using Frontend Apps Once you have created a banner. we have no Related Shopping Cart Price Rules available. as shown below: 16. to easily add dynamic content to your store. the price rule(s) must be predefined. To do this. you can select the Price Rules that you wish to associate this banner with. Simply put. simply select the checkbox next to the price rule you want to associate it with. In the Related Shopping Cart Price Rules. Like the previous section. Click the button to save your changes. 17. so the table is blank. you can integrate it into your Magento Go store pages by using the Frontend Apps tools. These configuration options can be defined in the Admin panel. you can select the price rules that you want to associate this banner with. simply mark the checkbox next to the Price Rule you wish to associate it with. NOTE: To associate a banner with price rules. As you can see in the example above. 256 Magento Go User Guide .Get Creative 15. NOTE: Frontend Apps are front-end content blocks with a predefined set of configuration options. 18. click Related Promotions on the left side panel to associate this banner with your defined promotional price rules. In the Related Catalog Price Rules. Frontend Apps enable you. Once the Default Content and optional Store View Specific Content have been defined. the store owner.

select Promotions > Catalog Price Rules (or Shopping Cart Price Rules – the process is the same for both). you can associate them with your Catalog Price Rules and Shopping Cart Price Rules in order to promote your products and sale items. This will take you to a page which displays a list of all pre-defined Price Rules.” To associate a banner with a price rule: 1. Click Related Banners from the left side panel to go to the Related Banners configuration section. as shown below: Magento Go User Guide 257 . NOTE: To associate a banner with a promotional price rule. To learn more about how to create price rules. see “Managing Catalog Price Rules. From the Admin panel.CHAPTER 21: Store Content Using a Banner for Promotions Once you have banners built. as shown below: 2. 3. you must already have a pre-built banner and pre-defined price rule. This will take you to the General Information section of the Price Rules configuration page. Select a pre-defined Price Rule from the displayed list.

Get Creative 4.     Click the button to save your changes. to clear 5. TIP: If your banners don’t display in the table. 258 Magento Go User Guide . select the banner(s) you wish to associate with this Price Rule by marking the checkbox in the left-most column of its respective row. try clicking previous filtering rules. From the Related Banners page.

This field is optional. select System > Transactional Emails Magento Go User Guide 259 .  CHAPTER 22: Custom Variables This feature can be very helpful when adding custom text to you store. Do not use capital letters or spaces. From the Admin panel. 2. 4. Defining a Custom Variable To define a custom variable: 1. select System > Custom Variable to display a list of defined variables. Custom variables are moveable pieces of plain text or HTML content great for adding to transactional emails. By doing so custom text and design can be created once and applied to multiple areas to save the merchant time. Click the button to save your changes. NOTE: The HTML code for this example would be {{CustomVar code= “store_hours”}} Using Custom Variables in Email To implement a variable: 1. In the Variable HTML Value text field. (For example: store_hours. 5. Select the button to be redirected to custom variable page. enter content in the Variable Plain Value field. or adding constant copy and designs to your store with Static Blocks and CMS pages.) Enter a name in the Variable Name field for internal purposes. From the Admin panel. Enter an identifier in the Variable Code field. You can also forgo this option and using plain text. enter content using basic html tags. 3.

From the Admin panel. 2. 4. select CMS > Static Block. see: To create a static block. Click to edit a predefined template or click button to create a new one.       260 Magento Go User Guide . 3. Click the button to save your changes. In the Template Content field select a location for your Custom Variable using the typing cursor. 4. 5. see: To add a static block. For more information. 3. See Transactional Emails for more details. Click the would like to insert.Get Creative 2. Select the custom variable that you created. For more information. Using Custom Variables in CMS Blocks To implement a custom variable in a static block: 1. 6. 5. In the WYSIWYG click the button or expand the default insert list by clicking Show/Hide Editor and click Insert Variable. Click to edit a predefined block or click the button to create a new static block. Complete the General Information. Click the button and select the Custom Variable you button to save your changes.

Type Banner Rotator Description Displays a banner or block of content that can be defined to rotate in sequence or at random. side columns. catalog image sliders) Create interactive and dynamic flash elements that can be easily configured and embedded with content (for enhanced user experience). This gives you. Displays a link to a selected hierarchy node. CMS Hierarchy Node Link Magento Go User Guide 261 . In a nutshell. Magento Go’s Frontend Apps enable intuitive and efficient control of content. front-end apps allow you to easily add dynamic content to your store. These configuration options can be defined in the Admin panel. and other locations in the storefront.  CHAPTER 23: Frontend Apps Frontend Apps allow business users with no technical knowledge to easily add dynamic content (including product data) to pages in Magento Go stores. greater control and flexibility in creating informational and marketing content with your administrative tools. Interactive elements and action blocks (such as external review systems. voting. as the merchant. Allows you to specify custom text and a link to the node. Alternative navigation elements (tag clouds. and subscription forms). video chats. such as:  • • Dynamic product data in Marketing Campaign Landing Pages Dynamic Information such as Recently Viewed Items into Content Pages Promotional images to position in different blocks. App Types • • • • A Frontend App is a content block with a predefined set of configuration options.

the store owner. Displays a block that contains recently viewed products. NOTE: Frontend Apps are front-end content blocks with a predefined set of configuration options. Two templates are available: product list and product grid view. Displays content from a specified static block. you can integrate it into your Magento Go store pages by using the Frontend Apps tools.Get Creative Type CMS Page Link Description Displays a link to a selected page. In a nutshell. to easily add dynamic content to your store. Two templates are available: product list and product grid view. Two templates are available: inline and block. These configuration options can be defined in the Admin panel. Allows you to specify a custom text and title. Allows you to specify custom text and title. Two templates are available: inline and block. Allows you to specify the number of products to be displayed. Displays a link to a selected catalog product. Allows you to specify custom text and title. Frontend Apps allow you. Displays a block that contains recently compared products. 262 Magento Go User Guide . CMS Static Block Catalog Category Link Displays a link to a selected catalog category. Allows you to specify the number of products to be displayed. Displays a block that contains all new products on the homepage. Catalog New Products List Catalog Product Link Recently Compared Products Recently Viewed Products Banner Rotator Once you have created a banner. Products are considered new based on the defined Set Product as New From/To Date(s) in the product’s configurations.

select a numeric priority value for your Frontend App. select CMS > Frontend Apps. Click to create a new Frontend App instance. Magento Go User Guide 263 . This will not be visible on the store front (it will only be visible in the administrative back-end). Select Banner Rotator and then click . In the Sort Order field. The lower the 5. select a descriptive title for your Frontend App. The Manage Frontend App Instances page will be displayed. In the Frontend App Instance Title field. It will take you to a page where you select the type of Frontend App you want to create. This is used to sort Frontend Apps in the same block. as shown below: 4. as shown below: 2. A configuration page for a Banner Rotator appears. From the Admin panel. 3. This is shown below.CHAPTER 23: Frontend Apps To create a banner rotator: 1.

You may select a specific store view. NOTE For Anchor and Non-Anchor specifications. • • • • • • • • All Product Types: Appears on all product pages. select one of the following options: • Anchor Categories: Displays only on anchored category pages (or category pages that are shown in the layered navigation). 6. In the Assign to Store Views list. Grouped Product: Appears on all grouped product pages. Configurable Product: Appears on configurable product pages. Next.Get Creative Sort Order value. Gift Card: Appears on gift card product pages. 264 Magento Go User Guide . 8. you are also provided the option to define which specific categories your Frontend App will be visible on. Bundle Product: Appears on bundle product pages. Simple Product: Appears on all simple product pages. the higher its priority. select which store views you want your new Frontend App to be visible on. This will load new fields and options to specify. click on to specify which pages your Frontend App will be available on. or select All Store Views if you want it to be visible on all store fronts. Virtual Product: Appears on virtual product pages. The highest priority sort order value is 0. as shown below: 7. Non-Anchor Categories: Displays only on non-anchored category pages (or category pages that are not shown in the layered navigation). In the Display On field.

• 9. and Gift Card. Grouped. Magento Go User Guide 265 . Simple. • All Pages: Will display your Frontend App on all pages on your Magento Go store. Specified Pages: Will display your Frontend App only on specified pages. Click on Frontend App Options in the left panel to configure the Frontend App options. Banner Inline Template: Will display the Frontend App as an inline element in the block section specified in the preceding Block Reference option. • Banner Block Template : Will display the Frontend App as a block section on its own. 10. In the Block Reference list. Bundle. Click Save and Continue Edit to save your changes and continue editing. • 11. Configurable. Virtual. The Template option lets you specify whether this will be a Banner Block Template or Banner Inline Template. select the block or section of your storefront layout the Frontend App will be in. To set the Banner Rotator options: 1. This page will look similar to the image below. you have the option to specify which products your Frontend App will be visible on.CHAPTER 23: Frontend Apps NOTE For All Product Types.

The other options are: • Shopping Cart Promotions Related: This will automatically select all shopping cart promotion related banners without you manually identify them.Get Creative 2. Catalog Promotions Related: This will automatically select all catalog promotion related banners without you manually identifying them. a different (and random) banner will appear. • 3. display all at once: This option will display the banners you have specified all at once. In the Restrict by Banner Types field. select a rotation mode: • Do not rotate. Series: Will display the banners you have specified by the order of their position every time the page is refreshed. select Specified Banners. 4. In the Rotation Mode list. Every time the page refreshes. Random: Will display the banners you have specified in a randomly generated order. In the Banners to Display list. One at a time. • • 266 Magento Go User Guide . This field is optional. you have the option to limit available banners to a certain section. One at a time.

2. 10 would be last). select a descriptive title for your Frontend App. Magento Go User Guide 267 . • One at a time. From the Admin panel. 7. New Frontend App Instance configuration page for a CMS Hierarchy Node Link type Frontend App will be displayed. Position value is in ascending order (1 is first. In the right-most column of each banner you can specify its position in the rotation. In the Frontend App Instance Title field. The lower the 6. Once you have configured your Banner Rotator Frontend App. Shuffle: Will display one of the banners you have specified in a shuffled position order. This is used to sort Frontend Apps in the same block. select a numeric priority value for your Frontend App. Random option. you only have one banner). TIP It’s a good idea to navigate to the designated page(s) of the new Frontend App you’ve created to make sure it is displayed the way you configured it. you must specify which banners will be included in the Banner Rotator Frontend App.CHAPTER 23: Frontend Apps NOTE Each banner’s position can be specified in the Specify Banners table (just below Rotation Mode field). 4. This option is similar to the One at a time. 6. select CMS > Frontend Apps. This field is optional. Position is a numeric value in the right-most column of each banner (in the table). except that the same banner will not repeat back-to-back (unless. It will take you to a page where you select the type of Frontend App you want to create. the later in the rotation it will be displayed. Next. 5. In the Sort Order field. This will not be visible on the store front (it will only be visible in the administrative back-end). Select banners by marking the checkbox in their respective row. 5. Available banners can be viewed by clicking Reset Filter in the section Specify Banners (just below the Rotation Mode field). of course. The higher the value. 3. Select CMS Hierarchy Node Link and then click . click to save your settings. The Manage Frontend App Instances page will be displayed Click to create a new Frontend App instance. CMS Hierarchy Node Link To create a CMS Hierarchy Node Link Frontend App: 1.

Non-Anchor Categories: Will display only on non-anchored category pages (or category pages that are not shown in the layered navigation).Get Creative Sort Order value. Gift Card: Will display on gift card product pages. • 10. select the block or section of your storefront layout the Frontend App will be in. you have the option to specify which products your Frontend App will be visible on. In the Assign to Store Views list. click on to specify which pages your Frontend App will be available on. You may select a specific store view. Specified Pages: Will display your Frontend App only on specified pages. NOTE For Anchor and Non-Anchor specifications. and Gift Card. Simple Product: Will display all simple product pages. The highest priority sort order value is 0. Grouped. Bundle Product: Will display on bundle product pages. 7. Bundle. • All Pages: Will display your Frontend App on all pages on your Magento Go store. • • • • • • • • All Product Types: Will display on all product pages. Simple. select which store views you want your new Frontend App to be visible on. Virtual Product: Will display on virtual product pages. select one of the following options: • 8. This will load new fields and options to specify. the higher its priority. 268 Magento Go User Guide . Anchor Categories: Will display only on anchored category pages (or category pages that are shown in the layered navigation). Configurable Product: Will display on configurable product pages. you are also provided the option to define which specific categories your Frontend App will be visible on. or select All Store Views if you want it to be visible on all store fronts. Virtual. In the Block Reference list. In the Display On field. Next. 9. Grouped Product: Will display all grouped product pages. NOTE For All Product Types. Configurable.

you may input a descriptive link name for the new Frontend App. Next. This page will look similar to the image below. • Banner Block Template: Will display the Frontend App as a block section on its own. In the Anchor Custom Title field. NOTE A node is simply a reference object that allows you to “select” a group of related pieces of content. 3. To set CMS hierarchy node link Frontend App options: 1. it will simply use the Node or Page name. Click Save and Continue Edit to save your changes and continue editing. 2. click Select Page or Node from the Node section. Banner Inline Template: Will display the Frontend App as an inline element in the block section specified in the preceding Block Reference option. will display when the user hovers over the link. select a title for the Frontend App block. This title.CHAPTER 23: Frontend Apps 11. 4. • 12. This link will open up an in-page box that will allow you to navigate through your content pages and select the appropriate node. The Template option lets you specify whether this will be a Banner Block Template or Banner Inline Template. click to save your settings. In the Anchor Custom Text field. Click Frontend App Options in the left panel to configure the Frontend App options. or caption. Magento Go User Guide 269 . If left blank. 5. Once you have configured your CMS Hierarchy Node Link Frontend App.

CMS Page Link To create a CMS Page link: 1. Next. This will not be visible on the store front (it will only be visible in the administrative back-end).Get Creative TIP It’s a good idea to navigate to the designated page(s) of the new Frontend App you’ve created to make sure it is displayed the way you configured it. This will load new fields and options to specify. The lower the Sort Order value. or select All Store Views if you want it to be visible on all store fronts. 2. In the Frontend App Instance Title field. you are also provided the option to define which specific categories your Frontend App will be visible on. Select CMS Page Link and then click . In the Sort Order field. New Frontend App Instance configuration page for a CMS Page Link type Frontend App will be displayed. You may select a specific store view. 8. click on to specify which pages your Frontend App will be available on. It will take you to a page where you select the type of Frontend App you want to create. 3. 9. select which store views you want your new Frontend App to be visible on. This is used to sort Frontend Apps in the same block. Click to create a new Frontend App instance. Anchor Categories: Will display only on anchored category pages (or category pages that are shown in the layered navigation). In the Display On field. The highest priority sort order value is 0. Manage Frontend App Instances page will be displayed. select a descriptive title for your Frontend App. select one of the following options: • 6. select CMS > Frontend Apps. NOTE For Anchor and Non-Anchor specifications. 7. • 270 Magento Go User Guide . 5. In the Assign to Store Views list. 4. From the Admin panel. the higher its priority. select a numeric priority value for your Frontend App. Non-Anchor Categories: Will display only on non-anchored category pages (or category pages that are not shown in the layered navigation).

Grouped. Configurable. In the Anchor Custom Text field. select the block or section of your storefront layout the Frontend App will be in. you may input a descriptive link name for the new Frontend App. and Gift Card. Grouped Product: Will display all grouped product pages. Bundle. Virtual. The Template option lets you specify whether this will be a Banner Block Template or Banner Inline Template. Gift Card: Will display on gift card product pages. Specified Pages: Will display your Frontend App only on specified pages. Click on Frontend App Options in the left panel to configure the Frontend App options. Configurable Product: Will display on configurable product pages. 2. Simple. NOTE For All Product Types. In the Block Reference list. If left blank. it will simply use the CMSNode or Page name. you have the option to specify which products your Frontend App will be visible on. 11. To set CMS page link options: 1. • Banner Block Template – Will display the Frontend App as a block section on its own. Banner Inline Template: Will display the Frontend App as an inline element in the block section specified in the preceding Block Reference option. Click Save and Continue Edit to save your changes and continue editing. Virtual Product: Will display on virtual product pages. • 12. Simple Product: Will display all simple product pages. • All Pages: Will display your Frontend App on all pages on your Magento Go store.CHAPTER 23: Frontend Apps • • • • • • • All Product Types: Will display on all product pages. Magento Go User Guide 271 . Bundle Product: Will display on bundle product pages. • 10.

Manage Frontend App Instances page will be displayed. 272 Magento Go User Guide . Once you have configured your CMS Page Link Frontend App. The lower the Sort Order value. select CMS > Frontend Apps. or caption. you must have already created a static block that you will use. In the Assign to Store Views list. From the Admin panel. see our guide on How to static blocks. 5. 1. Click to create a new Frontend App instance. This title. select a title for the Frontend App block. 4. select which store views you want your new Frontend App to be visible on. click to save your settings. Next. 5. CMS Static Block To create a CMS Static Block: NOTE Before creating a CMS Static Block Frontend App. In the Frontend App Instance Title field. 2. 3. 4. This will not be visible on the store front (it will only be visible in the administrative back-end). In the Anchor Custom Title field. To learn how to Static Blocks. TIP It’s a good idea to navigate to the designated page(s) of the new Frontend App you’ve created to make sure it is displayed the way you configured it. You may select a specific store view. select a descriptive title for your Frontend App. This link will open a table displaying all of your content pages. the higher its priority. In the Sort Order field. will display when the user hovers over the link. 7. This is shown below. This is used to sort Frontend Apps in the same block. It will take you to a page where you select the type of Frontend App you want to create. Select the page you want to include in this Frontend App. or select All Store Views if you want it to be visible on all store fronts. click Select Page from the CMS Page section. 6. Select CMS Static Block and then click . The highest priority sort order value is 0. select a numeric priority value for your Frontend App.Get Creative 3. New Frontend App Instance configuration page for a CMS Static Block type Frontend App will be displayed.

This will load new fields and options to specify. Bundle Product – Will display on bundle product pages. Simple Product – Will display all simple product pages. Next. Specified Pages – Will display your Frontend App only on specified pages. as shown below: In the Display On field. you have the option to specify which products your Frontend App will be visible on. Simple. Gift Card – Will display on gift card product pages. Configurable. Virtual Product – Will display on virtual product pages. select one of the following options: • 9. NOTE For Anchor and Non-Anchor specifications. Non-Anchor Categories – Will display only on non-anchored category pages (or category pages that are not shown in the layered navigation). 11. Grouped. Bundle. Configurable Product – Will display on configurable product pages. • All Pages – Will display your Frontend App on all pages on your Magento Go store. Grouped Product – Will display all grouped product pages. • 10. Magento Go User Guide 273 . select the block or section of your storefront layout the Frontend App will be in. click on to specify which pages your Frontend App will be available on. Virtual. • Banner Block Template – Will display the Frontend App as a block section on its own. Anchor Categories – Will display only on anchored category pages (or category pages that are shown in the layered navigation). you are also provided the option to define which specific categories your Frontend App will be visible on.CHAPTER 23: Frontend Apps 8. In the Block Reference list. NOTE For All Product Types. and Gift Card. The Template option lets you specify whether this will be a Banner Block Template or Banner Inline Template. • • • • • • • • All Product Types – Will display on all product pages.

New Frontend App Instance configuration page for a Catalog Category Link type Frontend App will be displayed. 2. Click on Frontend App Options in the left panel to configure the Frontend App options. This is used to sort Frontend Apps in the same block. From the Admin panel. Select the static block you want to include in this Frontend App.Get Creative • Banner Inline Template – Will display the Frontend App as an inline element in the block section specified in the preceding Block Reference option. select a numeric priority value for your Frontend App. 6. Select Catalog Category Link and then click . 274 Magento Go User Guide . TIP It’s a good idea to navigate to the designated page(s) of the new Frontend App you’ve created to make sure it is displayed the way you configured it. Click Select Block from the Block section. This will not be visible on the store front (it will only be visible in the administrative back-end). The lower the Sort Order value. 2. This link will open a table displaying all of your static blocks. select CMS > Frontend Apps. In the Frontend App Instance Title field. click and you’re done. In the Sort Order field. 12. Click to create a new Frontend App instance. Click Save and Continue Edit to save your changes and continue editing. The highest priority sort order value is 0. Manage Frontend App Instances page will be displayed. select a descriptive title for your Frontend App. Once you have configured your CMS Static Block Frontend App. To set CMS static block: 1. 4. the higher its priority. 3. 5. 3. Catalog Category Link To create a Catalog Category Link: 1. It will take you to a page where you select the type of Frontend App you want to create.

you have the option to specify which products your Frontend App will be visible on. Gift Card – Will display on gift card product pages. In the Display On field. Simple. The Template option lets you specify whether this will be a Banner Block Template or Banner Inline Template. Virtual Product – Will display on virtual product pages. click on to specify which pages your Frontend App will be available on. select one of the following options: • 8. select which store views you want your new Frontend App to be visible on. you are also provided the option to define which specific categories your Frontend App will be visible on. Anchor Categories – Will display only on anchored category pages (or category pages that are shown in the layered navigation). Grouped. Magento Go User Guide 275 . Bundle. select the block or section of your storefront layout the Frontend App will be in. 9. and Gift Card. Specified Pages – Will display your Frontend App only on specified pages. In the Assign to Store Views list. 11. Next. • 10. Simple Product – Will display all simple product pages. or select All Store Views if you want it to be visible on all store fronts. Virtual.CHAPTER 23: Frontend Apps 7. In the Block Reference list. • • • • • • • • All Product Types – Will display on all product pages. Bundle Product – Will display on bundle product pages. Grouped Product – Will display all grouped product pages. NOTE For Anchor and Non-Anchor specifications. NOTE For All Product Types. This will load new fields and options to specify. • All Pages – Will display your Frontend App on all pages on your Magento Go store. You may select a specific store view. Non-Anchor Categories – Will display only on non-anchored category pages (or category pages that are not shown in the layered navigation). Configurable. Configurable Product – Will display on configurable product pages.

In the Anchor Custom Title field. 4. 5. • 12. 2. Click on Frontend App Options in the left panel to configure the Frontend App options. To set catalog category link options: 1. Click Save and Continue Edit to save your changes and continue editing. From the Admin panel. TIP It’s a good idea to navigate to the designated page(s) of the new Frontend App you’ve created to make sure it is displayed the way you configured it. or caption. click Select Category from the Category section. 2. 4. It will take you to a page where you select the type of Frontend App you want to create. Select Catalog New Products List and then click . Catalog New Products List To create a Catalog New Products List: 1. Once you have configured your Catalog Category Link Frontend App. Manage Frontend App Instances page will be displayed. New Frontend App Instance configuration page for a Catalog New Products List type Frontend App will be displayed. 3. select a title for the Frontend App block. Click to create a new Frontend App instance. Banner Inline Template – Will display the Frontend App as an inline element in the block section specified in the preceding Block Reference option. If left blank. will display when the user hovers over the link. This link will open up an in-page box that will allow you to navigate through your catalog and select the appropriate category. it will simply use the Category name. select CMS > Frontend Apps. 3. click and you’re done.Get Creative • Banner Block Template – Will display the Frontend App as a block section on its own. In the Anchor Custom Text field. This title. Next. 276 Magento Go User Guide . you may input a descriptive link name for the new Frontend App.

click on to specify which pages your Frontend App will be available on. Virtual. select one of the following options: • 6. In the Frontend App Instance Title field. Anchor Categories – Will display only on anchored category pages (or category pages that are shown in the layered navigation).CHAPTER 23: Frontend Apps 5. Grouped Product – Will display all grouped product pages. Virtual Product – Will display on virtual product pages. Bundle. Next. select a numeric priority value for your Frontend App. Configurable Product – Will display on configurable product pages. Gift Card – Will display on gift card product pages. In the Sort Order field. In the Assign to Store Views list. Grouped. you are also provided the option to define which specific categories your Frontend App will be visible on. Bundle Product – Will display on bundle product pages. 9. select which store views you want your new Frontend App to be visible on. the higher its priority. NOTE: For All Product Types. This will load new fields and options to specify. and Gift Card. Simple Product – Will display all simple product pages. The highest priority sort order value is 0. NOTE: For Anchor and Non-Anchor specifications. 8. Configurable. • All Pages – Will display your Frontend App on all pages on your Magento Go store. 7. In the Display On field. you have the option to specify which products your Frontend App will be visible on. • • • • • • • • All Product Types – Will display on all product pages. The lower the Sort Order value. This is used to sort Frontend Apps in the same block. This will not be visible on the store front (it will only be visible in the administrative back-end). Non-Anchor Categories – Will display only on non-anchored category pages (or category pages that are not shown in the layered navigation). Magento Go User Guide 277 . Simple. or select All Store Views if you want it to be visible on all store fronts. select a descriptive title for your Frontend App. You may select a specific store view.

Note: A product is determined to be New if the date today falls between the product’s “Set Product As New From” Date and “Set Product As New To” Date. select whether you want to display the most recently added products (the All products option) or products that you designated as new (the New products option). select how many New Products you want the customer to see in your new Frontend App. this will be set to 86400 seconds (or 24 hours). a new field Number of Products per Page will show up underneath. In the Display Products option. 278 Magento Go User Guide . Here you can define how many products you want displayed on each page. The Template option lets you specify whether this will be a Banner Block Template or Banner Inline Template. Click Save and Continue Edit to save your changes and continue editing. In the Number of Products to Display field. 5. By default. select the block or section of your storefront layout the Frontend App will be in. Once you have configured your Catalog New Products Frontend App. select how often you want Magento Go to refresh the list of New Products. If you select Yes. In the Cache Lifetime (Seconds) field. 7. 2. Click on Frontend App Options in the left panel to configure the Frontend App options. See How to Create a Simple Product for more information. In the Block Reference list.Get Creative • Specified Pages – Will display your Frontend App only on specified pages. 10. Banner Inline Template – Will display the Frontend App as an inline element in the block section specified in the preceding Block Reference option. click and you’re done. • 12. 11. select Yes or No depending on whether or not you want to allow the Frontend App to display multiple pages of New Products that the customer can click through. 6. 3. In the Display page control field. • Banner Block Template – Will display the Frontend App as a block section on its own. To set catalog new products list: 1. 4. TIP It’s a good idea to navigate to the designated page(s) of the new Frontend App you’ve created to make sure it is displayed the way you configured it.

4. 3. Click to create a new Frontend App instance. In the Display On field. The highest priority sort order value is 0. click on to specify which pages your Frontend App will be available on. To create a catalog product link: 1. This will not be visible on the store front (it will only be visible in the administrative back-end). It will take you to a page where you select the type of Frontend App you want to create. In the Assign to Store Views list. Next. • NOTE: For Anchor and Non-Anchor specifications. From the Admin panel. In the Frontend App Instance Title field. In the Sort Order field. This will load new fields and options to specify. you are also provided the option to define which specific categories your Frontend App will be visible on. You may select a specific store view. Magento Go User Guide 279 . Anchor Categories – Will display only on anchored category pages (or category pages that are shown in the layered navigation). 9.CHAPTER 23: Frontend Apps Catalog Product Link A Catalog Product Link Frontend App is a placement tool. or select All Store Views if you want it to be visible on all store fronts. which make Product Links visible and clickable in the store view. Select Catalog Product Link and then click . select which store views you want your new Frontend App to be visible on. the higher its priority. Non-Anchor Categories – Will display only on non-anchored category pages (or category pages that are not shown in the layered navigation). • All Product Types – Will display on all product pages. 8. This is used to sort Frontend Apps in the same block. 5. select one of the following options: • 6. select a numeric priority value for your Frontend App. New Frontend App Instance configuration page for a Catalog Product Link type Frontend App will be displayed. select CMS > Frontend Apps. The lower the Sort Order value. Manage Frontend App Instances page will be displayed. select a descriptive title for your Frontend App. 2. 7.

select the block or section of your storefront layout the Frontend App will be in. In the Block Reference list. To set catalog product link: 1. If left blank. • All Pages – Will display your Frontend App on all pages on your Magento Go store. you have the option to specify which products your Frontend App will be visible on. Configurable Product – Will display on configurable product pages. 11. Gift Card – Will display on gift card product pages. it will simply use the Category name. Click Save and Continue Edit to save your changes and continue editing. Configurable. you may input a descriptive link name for the new Frontend App. will display when the user hovers over the link. • 10. 2. Grouped Product – Will display all grouped product pages. This title. The Template option lets you specify whether this will be a Banner Block Template or Banner Inline Template. In the Anchor Custom Text field. • 12. Click Frontend App Options in the left panel. Specified Pages – Will display your Frontend App only on specified pages. and Gift Card. Grouped. • Banner Block Template – Will display the Frontend App as a block section on its own. select a title for the Frontend App block. Virtual Product – Will display on virtual product pages. Bundle. 3. Bundle Product – Will display on bundle product pages. Simple. NOTE: For All Product Types. or caption. 280 Magento Go User Guide . Banner Inline Template – Will display the Frontend App as an inline element in the block section specified in the preceding Block Reference option. Virtual. In the Anchor Custom Title field.Get Creative • • • • • • Simple Product – Will display all simple product pages.

the higher its priority. Recently Compared Products To create a Recently Compared Products: 1. 8. New Frontend App Instance configuration page for a Recently Compared Products type Frontend App will be displayed. The highest priority sort order value is 0. In the Sort Order field. 5. Click to create a new Frontend App instance. select a numeric priority value for your Frontend App. This link will open up an in-page box that will allow you to navigate through your catalog and select the appropriate category. click Select Category from the Category section. In the Display On field. In the Frontend App Instance Title field. 4. Manage Frontend App Instances page will be displayed.CHAPTER 23: Frontend Apps 4. Once you have configured your Catalog Category Link Frontend App. or select All Store Views if you want it to be visible on all store fronts. From the Admin panel. In the Assign to Store Views list. You may select a specific store view. 3. Select Recently Compared Products and then click . 7. Magento Go User Guide 281 . 2. select one of the following options: • Anchor Categories – Will display only on anchored category pages (or category pages that are shown in the layered navigation). TIP: It’s a good idea to navigate to the designated page(s) of the new Frontend App you’ve created to make sure it is displayed the way you configured it. select which store views you want your new Frontend App to be visible on. select a descriptive title for your Frontend App. This will not be visible on the store front (it will only be visible in the administrative back-end). Next. This is used to sort Frontend Apps in the same block. 5. The lower the Sort Order value. select CMS > Frontend Apps. It will take you to a page where you select the type of Frontend App you want to create. Next. click and you’re done. 9. to specify which pages your Frontend App 6. This is shown below. click on will be available on.

• 10. Banner Inline Template – Will display the Frontend App as an inline element in the block section specified in the preceding Block Reference option. Configurable Product – Will display on configurable product pages. • Banner Block Template – Will display the Frontend App as a block section on its own. Virtual Product – Will display on virtual product pages. 282 Magento Go User Guide . and Gift Card. Gift Card – Will display on gift card product pages. NOTE For All Product Types. Specified Pages – Will display your Frontend App only on specified pages. • • • • • • • All Product Types – Will display on all product pages. you have the option to specify which products your Frontend App will be visible on. Simple. Simple Product – Will display all simple product pages. select the block or section of your storefront layout the Frontend App will be in. Grouped Product – Will display all grouped product pages. Configurable. you are also provided the option to define which specific categories your Frontend App will be visible on. • 12. Bundle Product – Will display on bundle product pages. Bundle. Virtual. In the Block Reference list. NOTE For Anchor and Non-Anchor specifications. The Template option lets you specify whether this will be a Banner Block Template or Banner Inline Template.Get Creative • Non-Anchor Categories – Will display only on non-anchored category pages (or category pages that are not shown in the layered navigation). Grouped. Click Save and Continue Edit to save your changes and continue editing. • All Pages – Will display your Frontend App on all pages on your Magento Go store. 11.

Manage Frontend App Instances page will be displayed. From the Admin panel. 3. TIP It’s a good idea to navigate to the designated page(s) of the new Frontend App you’ve created to make sure it is displayed the way you configured it. Recently Viewed Products To create a Recently Viewed Products: 1. Magento Go User Guide 283 . You may select a specific store view. In the Assign to Store Views list. click on to specify which pages your Frontend App will be available on. select CMS > Frontend Apps. Select Recently Viewed Products and then click . or select All Store Views if you want it to be visible on all store fronts. Click to create a new Frontend App instance. 4. select one of the following options: 6. 2. 2. In the Number of Products to Display field. select a descriptive title for your Frontend App. In the Frontend App Instance Title field. The lower the Sort Order value. 8.CHAPTER 23: Frontend Apps To set recently compared products Frontend App Options: 1. Click on Frontend App Options in the left panel to configure the Frontend App options. select the number of recently compared products you wish to display in your Frontend App. 9. This will not be visible on the store front (it will only be visible in the administrative back-end). 5. In the Sort Order field. Once you have configured your Recently Compared Products Frontend App. In the Display On field. This will load new fields and options to specify. Next. The highest priority sort order value is 0. This is used to sort Frontend Apps in the same block. select a numeric priority value for your Frontend App. It will take you to a page where you select the type of Frontend App you want to create. click to save your settings. New Frontend App Instance configuration page for a Recently Viewed Products type Frontend App will be displayed. select which store views you want your new Frontend App to be visible on. 3. 7. the higher its priority.

In the Block Reference list. Configurable.Get Creative • Anchor Categories – Will display only on anchored category pages (or category pages that are shown in the layered navigation). and Gift Card. Configurable Product – Will display on configurable product pages. you have the option to specify which products your Frontend App will be visible on. Grouped. Bundle Product – Will display on bundle product pages. The Template option lets you specify whether this will be a Banner Block Template or Banner Inline Template. Simple Product – Will display all simple product pages. 11. Simple. you are also provided the option to define which specific categories your Frontend App will be visible on. • 10. Virtual Product – Will display on virtual product pages. Click Save and Continue Edit to save your changes and continue editing. Specified Pages – Will display your Frontend App only on specified pages. • 12. • Banner Block Template – Will display the Frontend App as a block section on its own. NOTE For All Product Types. NOTE For Anchor and Non-Anchor specifications. Grouped Product – Will display all grouped product pages. • All Pages – Will display your Frontend App on all pages on your Magento Go store. Banner Inline Template – Will display the Frontend App as an inline element in the block section specified in the preceding Block Reference option. Bundle. 284 Magento Go User Guide . Gift Card – Will display on gift card product pages. Non-Anchor Categories – Will display only on non-anchored category pages (or category pages that are not shown in the layered navigation). select the block or section of your storefront layout the Frontend App will be in. • • • • • • • • All Product Types – Will display on all product pages. Virtual.

        Magento Go User Guide 285 . 2. TIP: It’s a good idea to navigate to the designated page(s) of the new Frontend App you’ve created to make sure it is displayed the way you configured it. 3. Click on Frontend App Options in the left panel to configure the Frontend App options. In the Number of Products to Display field. select the number of recently compared products you wish to display in your Frontend App. Once you have configured your Recently Viewed Products Frontend App.CHAPTER 23: Frontend Apps To set recently viewed products Frontend App Options: 1. click and you’re done.

Get Creative     286 Magento Go User Guide .

  Part VII: Resources   Magento Go User Guide 287 .

    .

point your browser to the following address: http://www.com/go/support/kb/ Video Tutorials Check our support site for the latest Magento Go video tutorials. Or. http://www.magentocommerce.magentocommerce.magentocommerce.magentocommerce.com/go/support/ Magento Go User Guide 289 . http://www.com/go/support/ Knowledge Base The Magento Go Knowledge Base is updated continually with the latest information.com/go/support/ Magento Designer’s Guide The Magento Designer’s Guide provides information for designers describing Magento concepts and design implementation in Magento. click the Support link in the upper-right corner of the Admin panel.  CHAPTER 24: Finding Help Magento provides a wide range of support resources to help you get up and running in a hurry. Please let us know how we can be of assistance! Support Site To access the Magento Go support site. http://www.

instructor-led format. Discussion Forums The Magento Go discussion forum is where you can meet other users to share tips and ask questions. http://collaborate.com/magento 290 Magento Go User Guide .magento. http://www. or use the Search Topics box in the upper-right corner.magentocommerce. interesting showcases and events. deploying and managing your e-commerce business. developer). Instructors are all selected for their deep and hands-on experience with the Magento platform as well as with their experience with e-commerce. http://www. Focused along 3 role-based curriculum (business. Courses are delivered with a balanced mix of lecture and lab to enhance retention and practical applicability.com/services/training/ Magento Community If you are unable to find answers to your questions.com/go/blog Magento Training Magento is pleased to offer training classes that will enable you to optimize the value of your Magento investment.Resources Magento Blog The Magento Blog contains fresh updates describing new Magento releases. The courses will enable both customers and partners with the key skills and knowledge to build powerful and effective e-commerce solutions. You can browse through the Frequently Asked Questions. Be sure to join the community so you can not only learn. the initial set of courses are delivered in a classroom. these courses enable students to apply practice job-related skills once back in the office. Developed with adult-learning instructional design. try posting your question in the Magento forums where thousands of participants help each other with Magento issues. designer.magentocommerce. but also share your knowledge with others. Magento Training is committed to providing a full curriculum of instruction focused at all roles responsible for implementing.

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