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Core Courses Specialization Courses Specialization Courses Sectoral Specialization Project SEMESTER – I (Total: 7 Units)
SUBJECT CODE MBA 1001 MBA 1003 MBA 1005 MBA 1007 MBA 1009 MBA 1011 MBA 1013 NAME OF SUBJECT Management Principles & Practices Financial Management and Accounting Organizational Behaviour Marketing Management Quantitative Techniques for Management E-Business Management of Manufacturing Systems Credits one one one one one one one
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28 17 Units (Theory) 06 Units (Theory) from one group 02 Units (Theory) from another group 02 Units (Theory) 01 Unit (Sessional)
SEMESTER – II (Total: 7 Units)
SUBJECT CODE MBA 2001 MBA 2003 MBA 2005 MBA 2007 MBA 2008 (Sessional) MBA 2009 MBA 2011 MBA 2010 (Sessional) NAME OF SUBJECT Business Communication Human Resource Management Business Research Managerial Economics IT for Managers Operations Research Strategic Management Foreign Language (French) Credits one one one one half one one half
SEMESTER –III (Total: 7 Units) FUNCTIONAL SPECIALIZATIONS Finance Management Area (MBA 3001 to MBA 3008) SUBJECT CODE MBA 3001 MBA 3003 MBA 3005 MBA 3007 MBA 3009 MBA 3011 MBA 3013 MBA 3015 Marketing Management Area (MBA 3009 to MBA 3017) MBA 3017 MBA 3019 MBA 3021 MBA 3023 MBA 3025 MBA 3027 MBA 3029 MBA 3031 MBA 3033 Human Resource Management Area MBA 3035 (MBA 3018 to MBA 3025) MBA 3037 MBA 3039 MBA 3041 MBA 3043** 2 NAME OF SUBJECT Management of Financial Services Investment and Portfolio Management Corporate Finance International Finance Corporate Taxation Management of Financial Derivatives Corporate Accounting Cost and Management Accounting Consumer Behavior Marketing Research International Marketing Industrial Marketing Advertizing and Integrated Marketing Communication Retail Management Services Marketing Sales and Distribution Management Brand Management Human Resource Planning Industrial Relations & Labor Laws Recruitment, Selection and Training Organizational Change and Development Organizational Theory and Design**
MBA 3045 MBA 3047 MBA 3049 System Management Area (MBA 3026 to MBA 3033) MBA 3051 MBA 3053 MBA 3055 MBA 3057 MBA 3059 MBA 3061 MBA 3063 MBA 3065 ** Syllabus under preparation SECTORAL SPECIALIZATIONS Health Care Management (MBA 3034 and MBA 3035)
SUBJECT CODE MBA 3067 MBA 3069
Compensation and Rewards Performance Management Systems Individual and Group Behavior R.D.B.M.S. Business Data Communication Enterprise Resource Planning Programming Technology – I (C++) Programming Technology –II (Java Application) Software Engineering Multimedia and Web Designing System Analysis and Design
NAME OF SUBJECT Management of Medical Services Hospital Planning Technology Management
Operations and Manufacturing MBA 3071 Management (MBA 3036 and MBA 3037)
Supply Chain Management Bank Management Insurance Management Hotel Management Tourism Management Agro and Cooperative Management Rural Marketing Safety Organization and Management Accidents Prevention and Safety Acts
Insurance and Bank Management (MBA 3038 and MBA 3039) Hospitality Management (MBA 3040 and MBA 3041) Agro –Business Management (MBA 3042 and MBA 3043) Safety Management (MBA 3044 and MBA 3045)
MBA 3075 MBA 3077 MBA 3079 MBA 3081 MBA 3083 MBA 3085 MBA 3087 MBA 3089
apart from functional /sectoral courses. students will be offered 6 units from any of the specializations (as above) and 2 units from any other specialization courses (as above). • 4 . It has been proposed that evaluation of the Project (MB 4002) in Semester IV (100 Marks) will comprise of 50 marks for the summer project and 50 marks for the functional project. They will study 8 courses in any 2 areas of specialization. Six electives from either of the following groups of specialization courses and two electives from either of the remaining groups for another specialization course. Sectoral Specialization: In addition to functional specialization. there will be 3 units of core papers and 1 unit of project SEMESTER –IV (Total: 7 Units) SUBJECT CODE MBA 4001 MBA 4003 MBA 4005 MBA 4002 NAME OF SUBJECT Management Information System Business Ethics Business Environment and Law Project (Field Assignment) • The internal assessment for Sectoral Paper (40 marks) will comprise of 20 marks for quiz and 20 marks for project in the particular area of sectoral specialization. students will have to take 2 units from any of the sectoral specializations mentioned above In Semester IV. Students will opt for specialization in any two functional areas.• • • 0 Functional Specialization: In Semester-III (Total: 7 units) and Semester IV (Total: 7 Units).
Module 5: Directing & Staffing: Overview of Staffing functions. Module 2: Nature and Scope of management : Definition and importance of management. Module 7: Corporate Social Responsibility :Importance of CSR. management process. characteristics of control.Semester -1 MBA 1001 MANAGEMENT PRINCIPLES & PRACTICES Module 1: Evolution of Management Thought :History of Management theories. Module 6: Controlling : Definition. Budgetary and non-budgetary control. principles of planning. Behavioral school. organizing. Other Contemporary theories of Management. and techniques of control. essential features of planning. importance of controlling. types of control system. 5 . principles of organization. staffing. Classical School. planning. delegation of authority. Preparation of Financial Statement – Income Statement and Balance Sheet. definition and importance. Line and staff structure. Leading. Motivating and Communication. Authority. essentials of good control systems. Formal and informal organization. steps in planning process. Module 4: Organizing :Definition. barriers in planning. Committees. decentralization. accountability. Integration and Contingency school of Management . leading and motivating.Robbins 4 Management -Gilbert 5 Management Today – Principles and practice-Gene Burton & Manab Thakur MBA 1003 FINANCIAL MANAGEMENT AND ACCOUNTING Module 1 : Introduction to Financial Management and its relation to economics and accounting. difference between financial cost and Management accounting. Functional structure. controlling managerial levels. control process. types of plans. risk and return trade off. Module 2: Introduction to Accountancy. managerial skills Module 3: Planning :Concept. responsibility. departmentation. Matrix structure. Time value of money. Line structure. Models of CSR Reference Text Books 1 Management-Stoner and Freeman 2 Essentials of management – Koontz and Odonell 3 Management .
Module7 : Dividend policy Theory of relevance and irrelevance. Financing policy.Vikas Publication Modern Accountancy. Financial Management. Maheshwari. Managing perception Learning. Vroom’s Theory Module 4: Equity Theory and Contemporary Theories Module 5: Leadership: Concept.Y.S. Operating. Herzberg.N. Current assets.Jain. 2. Module5 : Leverages –Financial. Reference Text Books: 1. theories of learning. Optimum capital structure. McClelland. theories-Maslow.Preparation of funds flow. Definition. Module6 : Working Capital Management – Factors influencing Working Capital requirements.Tata Mcgraw-Hill Publication Advance Accountancy. operating cycle and cash cycle. corporate restructuring.Module 3 : Capital Budgeting – Cost and Benefit Analysis. Personality Motivation : values: Theories of 6 . Investment Appraisal. Cost of Capital.K. turnover and financial ratios. Determinants of personality.Tata Mcgraw-Hill Publication Financial Management. and Styles of Leadership.Prasanna Chandra. Module 2: Perception: Perceptual process selectivity. EBIT – EPS Analysis. tools for shaping behaviour Module 3: Personality: Definition. Walter and Gordon’s Model.Amitabh Mukherjee & Md Hanif –TMH Publication MBA 1005 ORGANIZATIONAL BEHAVIOUR Module 1: Organizational Behaviour : definition. Khan. Theories of Definition. relevance and scope attitudes & attitude formation and change . Theories. Module 4 : Statement of Changes in financial position . cash flow Analysis of Financial Statement -Profitability.M. 3. 4. Communication: The process. financial Reengineering. P. barriers of effective communication and their remedies.
Intraindividual conflict and conflict Patterns. satisfaction & loyalty: Customer perceived value. 7 . targeting and positioning: Concepts of market segmentation. brand extension decisions. Coping andConflict Strategies power in Organization. strategies for different stages of product life cycle.S. product line. branding strategies. challenger & nicher.Module 6: Group dynamics – Types of groups. group consensus. measuring customer life time value. Scope of branding Role of brands. Basic concept of product. Core concepts of marketing and corporate orientation towards the market place. Module 3: Creating customer value. OD Techniques Reference Text BooksBooks: 1: Organisational Behaviour . Benefits of segmentation. Market oriented strategic planning. Delivering Customer value and satisfaction: value Chain. attracting and retaining customers. conformity. group problem managemen. the 4p’s and their sub elements. Module 2: Market segmentation. New product development process.TMH Publication 3: Organisational Behaviour – Uday Pareek-Himalaya Publication MBA 1007 MARKETING MANAGEMENT Module 1 Basic Concepts of Marketing & its evolution: Elements of marketing mix. Importance of positioning and need and bases for positioning. packaging and labeling decisions. Sources of Stress. follower. Luthans. participation. Factors affecting consumer buying behaviour & consumer decision making process. Product life cycle.F. product mix. CRM & building loyalty. bases of segmentation. Formation of groups. group polarization. brand equity models. OK and not OK influencing styles Module 7: Stress Management Definition of Stress. strategies for the market leader. Consumer buying behavior: Consumer buying behaviour.PHI Publication 2: Organisational Behaviour . Sources of Conflict. Robbins. measuring satisfaction. Marketing systems & its environment: Major components of the co’s micro and macro environment.Organizational Culture and Organisational ClimateOrganizational Change and Development. Dealing with competition: Identifying competitors and analyzing competitors. business portfolio evaluation. Group Behaviour solving Effective interpersonal relationship – T A. customer satisfaction. discussion. Module 4: Product: Classification of products.
Different levels of channel and channel flows. Module -2 Measure of Central Tendency . Weighted Index Numbers.D. Consumer Price Index Numbers. Tele shopping. W. pricing methods. Diagrams. Vertical marketing systems. Reasons for growth of services. Service and product. Unweighted Index Numbers. Estimation of Parameters – Point Estimation and Interval Estimation. Module . Global aspects of services marketing. Standard Deviation. designing effective communication programme. channel conflict.Business Forecasting. Confidence Limits for Population Mean. Winner: Marketing Management 3rd edition. Module 7: Marketing of services: Importance of services. Role of marketing channels. Addition Law.Stanton: Fundamentals of Marketing: TMH 3.J. Procedure for price setting. Perraut & E. Prentice Hall/Pearson 2. Responsibility of service quality. Rajan Saxena: Marketing Management 5. Quartiles. shopping through the internet & self service stores. Proportion. Integrated Marketing Communication: Role of marketing communication. Philip Kotler: Marketing Management. Conditional Probability and Bayes theorem. Palmer: Principles of Marketing: OUP 4. Contemporary issues in marketing: Green marketing.5 Probability: Meaning.. Horizontal marketing systems. Russel S. Graphs and Graphs of Frequency Distribution. Service product marketing research.3 Correlation – Coefficient of Correlation – Karl Pearson’s and Rank’s: Regression analysis– Regression Lines and Regression Coefficient. Meaning and role of the elements of communication mix. initiating& responding to price changes. Secondary Data: Presentation of Data – Classification and Tabulation of Data. Consumerism & Consumer Protection Reference Text Books: 1. Geometric Mean and Harmonic Mean. Difference of Means and Proportions. W. Social marketing. Module . Average Deviation.J. characteristics of services & marketing strategies for services.Arithmetic Mean. Methods of Forecasting. Module 6: Channel strategies: Basic concepts of marketing channel. Channel design decisions. 8 . Median and Mode.Module 5: Pricing Strategies. Pearson MBA 1009 QUANTITATIVE TECHNIQUES FOR MANAGEMENT Module – 1 Statistics – Definition and Scope: Collection of data – Primary Data. Service as a product. Mc Carthy: Basic Marketing: TMH 6. Coefficient of Variation. Multiplication Law. Measure of Variation – Significance. Time Series Analysis Module – 4 Index Numbers – Concepts and Applications. Percentiles and Decile. Tables.
K. Statistics for Management . Module4: Electronic Payment System:-Concept of Money.6 Normal Distribution – Importance and Properties: Sampling – Random Sampling and Non Random Sampling: Sampling Distribution -Central Limit Theorem. SSL.Sharma (Pearsons Education. Internet Applications. Internet based Business Models. Firewall as Security Control. Public Key Infrastructure (PKI) for Security. Electronic Commerce Threats. Types of Electronic Payment Systems. Types of Electronic Commerce. Prominent Cryptographic Applications. Analysis of Variances .Web security:. Electronic Fund Transfer. Infrastructure Issues in EPS. World Wide Web. Internet Architectures. New Delhi) Reference Books: 1. Arora. Gupta & M. Electronic Payment System. Arora (S. S.Richard I Levin 3. Comprehensive Statistical Methods – P. Firewalls and transaction security. Digital Signatures. New Delhi) 2.P. Gupta (Sultan Chand and Sons. Module3: Security Threats to e-business:-Security Overview. Mobile Commerce. Module5: Indian Perspective:-Benefits of E-Commerce. One-Way and Two-Way Classification. New Delhi) 2. Smart Cards and Electronic Payment Systems. Composition of Intranet. Electronic Data Interchange Communication Process. Extranets. Major requirements in E-Business. Module2: Internet and E-Business:-Internet. Business Statistics – J.7 Test of Hypothesis – Type 1 and Type 11 Errors. From ECommerce to E-Business.Chi Square Test.Intranet. Value Chains in Electronic Commerce.ANOVA tables. Difference of Means and Proportions.N. Cryptography. Emerging Trends in e-Business. Components of Electronic Data Interchange. Web Based Tools for Electronic Commerce. Security Protocols over Public Networks: HTTP. E-Commerce frame work Electronic Commerce Models. Digital Commerce. Text Books 1. Electronic Data Interchange.S. Digital Certificates. Business Statistics . Module . Sampling Distribution of the Mean. Encryption. Factors affecting ECommerce. 9 . Proportions.Chand and Company. Business Applications on Intranet. Quantitative Analysis for Management . One Tailed and Two Tailed Test.Render MBA 1011 E-BUSINESS Module1: Introduction to E-Business:-E-Commerce: Origin and Need of E-Commerce.Introduction. Drawbacks and limitations of E-Commerce.Module . Sumeet Arora. Business dimension and technological dimension of E-Commerce. e-Governance. Public Key and Private Key Cryptography.P. Strategies for Business over Web. Emerging trends and technologies in E-Business. Module6: E-Business Applications & Strategies:-Business Models & Revenue Models over Internet.
Fixed position. The Role of production Manager. capacity planning. Interface with other Functions. Technologies and Applications.4 Plant Maintenance. Managing retail supply chains. and Importance of Manufacturing Management. Management challenges in on-line retailing .3 Manufacturing Planning. Transformation Approach and Value Driven Approach. Levels of Location problems. work study fundamentals. James T : Electronic Commerce. Plant layout decisions. Technology. 3 Rehman S. E-Commerce and on-line publishing:. Measures of capacity and capacity planning decisions. Scope. Publishing Company Ltd.purpose objectives and limitations of ABC analysis. 3 Bajaj. Types of manufacturing plans. Factors affecting Location decisions. Idea Group Publishing. Michel :E-commerce Real Issues & Cases. basic procedure of conducting method study and work measurement.2 Plant Location. 2 Schneider Gary P. Debjani : E-Commerce: The Cutting Edge of Business. process and product layout. Types of maintenance. Tata McGraw Hill. and Perry. method study and work measurement. Module . Intranets and Supply Chain Management. ABC Analysis. Society (Pearson Education) 5 . USA. 4. On-line mercantile models from customer perspective.Laudon and Traver. Module – 5 Nature. Text Books: 1 Whitley. Safety Stock. Lawrance: Designing Systems for Internet Commerce.On-line publishing approach from customer prospective. Kamlesh K and Nag.Greenstein and Feinman.. Addison Wesley. Tata McGraw Hill. Forecasting. Manufacturing systems and decisions. ROP. Module – 7 10 . Types of plant layout. Supply chain management fundamentals. scheduling and control.Module7: E-Commerce and retailing: On-line retail industry dynamics.Internet securities Reference Books: 1 Treese G. Prentice Hall of India. Systems and Procedures.1 Nature. New Delhi.E-Commerce: Business. EOQ. Scope and Importance of Materials Management in Business world. Thomson Learning MBA 1013 MANAGEMENT OF MANUFACTURING SYSTEMS Module . Supply chain Application Software. Module .M. 2 Trepper Charles : E-Commerce Strategies. Concepts of Inventory Management. Thomson Learning. Maintenance practices in Industry. Module – 6 Purchasing Functions and Purchasing Systems. David : e-Commerce Strategy. Module . New Delhi. Stores Functions. Importance and Advantages of an Integrated System of Materials Management. 4 Knapp C. line balancing. Winfield & Stewart C. & Raisinghania : Electronic Commerce Opportunity & Challenges.
Production and Operations Management by Alan Muhlemann. Implementing JIT system Text Books 1. Introduction to Material Management by Arnold Semester -II MBA 2001 BUSINESS COMMUNICATION Module 1: Managing Language Module 2: Verbal Communication Module3: Non-Verbal communication Module 4: Phonetics Module 5: Group Discussion Module 6: Presentation Module7: Business Etiquettes Reference Text Books: 1. Purchasing and Materials Management by Lamas Lee Jr and David N.Rodriques. M.Developing Communication Skills -Macmilan India Ltd 2.Concept Publishing Co. Production and Operations Management . 11 .Make and Buy decision. Philosophy. Production and Operations Management by Upendra Kachru (Excel Books. New Delhi) 2.V. Materials Management – An Integrated Approach by P. and Ronald J. Theory and Problems in Production and Operations Management by S.Concepts. Production/Operations Management by Roger W Schmenner 4. Ebert 3. Burt Reference Books 1.Effective Business Communication. Sudersan 5. Krishmohan and Meera Banerjee. and Rathi 5. Models and Behaviour by Everette E Adan. 3. methodology and Applications.Gopalakrishnan and M. Key areas on Materials Management by Sen S. Jr. N. Basic Production Management by Elwood S Buffa. John Oakland & Keith Lockyer 2. Value Engineering – Types of value. JIT Manufacturing. Chary 4. L.
Job enrichment.Ashraf Rizvi –Effective technical Communication-TMH Publication MBA 2003 HUMAN RESOURCE MANAGEMENT Module 1: Concepts & significance of HRM. Personnel Management: Monappa and Sahyadrin 4. HRM and Personal Manaagementn. Recruitment. job design. job enlargement.Hall of India Pvt Ltd 5. Module 4: The goals of management development and management development Techniques.The Most Comman Mistakes in English Usage -TMH Publication 4. the different forms of employee compensation. performance appraisal & Career Development Module 5: Quality of work life Participation. Selection. Ashwathappa 6. quality of work life profits: Wayne F. 7. HRM: Productivity. Understanding employee needs and their satisfaction.3. External and IHRM practices. training and development. Strategic HRM by Tanuja Agarwal 12 . policies and practices. factors influencing wage and salary administration. Module 2: Human Resources Planning. structure and functions. Induction. Reference Text Books: 1. The Human resource development function. the essence of QWL. employee Grievances and Grievance handling procedure. Types of International organization. Maintaining discipline in Industry Module 7: International Human Resource management. Thomas Elliott Berry.Effective Business Communication-prientice. M. Placement. Asha Kaul. Module 6: Understanding Human Behavior and relation. Job analysis job evaluation. Personnel / HRM: Leap and Crino 3. principles and objectives. Human Resource Management: Mirza and Sahyadrin 2. Job rotation. Strategic HRM by Rajeev Lochan Dhar. Transfer & Promotion Module 3: Importance and objective of wage and salary administration. Cascio 5. growth of HRM.
KOTHARI New Age International (P) Ltd. Types of Research.Development of hypothesis. Reference Text Books : 1. Cost Analysis :Cost concepts . Iso-quant and Iso-cost. Processing Operations . Observation Method . Techniques for defining a Problem . cost-output Function. Need for defining the Problem . Module 5: Sampling Design :Census and Sample survey . Module 2. Elasticity of Demand .K. Measurement Scales. Demand Curves . Determinants of Demand . Production process .R. Selection of appropriate method of Data Collection. Scope. Questionnaire and Schedule distinction . Steps in Sampling Characteristics of a good Sample design. Report Writing :Writing and Formulating of Reports. Research Methods and Methodology . Production function for.run & Long. Costs in Short. Scale Classification Bases . Basic characteristics. Introduction to Managerial Economics : Nature . 13 . Demand and Supply :Introduction to Demand and Supply. Research Methodology D. Module 3: Research Design :Meaning and Need of Research Design . Economies of scale. Module 3. Scientific method of Research. Descriptive and Experimental Research. Role and Responsibilities. Module 4: Bayesian Analysis :Value and Cost of Information-Bayesian Decision Theory. Types of Report. Module 7: Data Collection Processing and Analysis of Data : Primary and Secondary data. Demand Function . Types of Research Design-Exploratory. Module 4. Types of Production function . Decision Making and Subject matters of Managerial Economics. Break-even Analysis. Types of Analysis. Module 6: Attitude Measurement and Scaling Techniques :Measurement in Research.Implication of Sample design . Module 2: Research Problem :Research Problem and Selection of Research Problem . Production Analysis: Introduction . Features of a good Research Design. Research Process. Problem in Processing .BHATTACHARY Excel Books 3. Survey Method . Steps in Report Writing. Research Methodology GOODDAY &HACK MBA 2007 MANAGERIAL ECONOMICS Module 1. Types of Sample design.One variable and Two variable inputs. Application of some Multivariate tools of data analysis. Concept of important Scaling Techniques. Optimal factor combination. 2.MBA 2005: BUSINESS RESEARCH Module 1: Introduction to Research Methodology :Objective of Research. Demand forecasting . Research Methodology C. Collection of data through Questionnaire and Schedule. Scaling .run.
main/primary memory. Intranet and Extranets. Operation of the Internet. Telecommunications Media. High speed memory. Spreadsheet (MS-Excell). Module 5 Overview of Computer Applications in Public Services and Business:-Office Automation Applications :– Word Processor (MS -Word). Network Architectures:-The OSI Model. Programming Languages and their Classification. Operating Systems:. Assemblers. Compilers and Interpreters. National Income : Concepts and Measurement :Introduction. Multitasking. Module 6. Module 3 Computer Software:-Application and System Software. Imperfect . Multiprogramming and Real time Systems). World Wide Web. Number System and Arithmetic: Binary. Types of Operating Systems (Batch Processing. Computer Hierarchy. Managerial Economics. External/auxiliary memory. Database Management System (ACCESS).Module 5. Network Concepts and Classification. Price determination under different market forms. Capital Budgeting & Investment Decisions :Introduction. Output Technologies. Binary arithmetic. approach to measurement of National Income.CPU.Data and Information: meaning & concept levels of data processing. 14 . ATMANAND publisher Excel Books 2. Octal and Hexadecimal Number System. Craig Petersen &W. Software concept & terminology. Module 2 Introduction to memory organization:–Characteristic terms for various memory devices. Introduction to internet and its application . ALU. Intranets and Extranets. Cris Lewis Pearson Education . Input Technologies. Meaning and significance of Capital budgeting.Asia MBA 2008 (Sessional) IT FOR MANAGERS Module 1 Computer Hardware and Number System: . Creating Web Pages using HTML.Fundamental of Data Communication. Note : Emphasis will be on Mathematical approach of analysis Reference Text Books : 1. Module 7. H. Binary Arithmetic. Equilibrium of a firm under perfect competition. Logic Gates. Methods of investment evaluation.Functions of Operating Systems. Monopoly and Oligopoly markets. CPU organization. Graphics & Presentation (MS-PowerPoint). Module 4 Telecommunication and Networks:. Network Topologies. Control logics. Introduction to I/O organization. Boolean Algebra. Services provided by Internet. Market :Introduction to Markets according to competition : Perfect . Price Indexes. Types of Telecommunication Networks. Managerial Economics.
operators. 15 .Ms-office. Maximization and Minimization of L. 2. Rajaraman.M. Human Resources Management Systems. 3.Ram. Decision-making and branching: goto. Benefits & limitations of flow chart .examples.K.while and for loop. Text Books: 1. and Scope of Operations Research. Module – 2: Linear Programming: Model Formulation. TMH 4.. variables. Marketing and Sales Systems. Elements of C Programming: Constants.-Introduction to computers.Two Person Zero Sum Games. Game without Saddle Point (Mixed Strategies). switch statements.P. BPB Publications. The Maximin .Module 6 Functional and Enterprise Systems:-Introduction to Management Information Systems. Transaction Processing Information Systems.N. symbols used in flow charts. Norton. Scientific Methods in Operations Research.Minimax principle. Decision Making and Looping: while. Minimization and Maximization Problems.. Rainer and Potter : Introduction to information technology. Module – 3: Duality in Linear Programming. IT for Managers Lab: Lab will be based on Operating System Commands. Basic HTML Tags. Module – 6: Game Theory . Vogel’s Approximation Method. A.elaggelt -Management info system 5.P. TMH 2. Sensitivity Analysis Applied to Linear Programming Problems. Module 7 Introduction to Programming Concepts & flow charting:-Models of computer data processing. do .P. Simplex Method. Priti Sinha : Foundation of computing. Accounting and Finance Systems. Models in Operations Research.P. Degeneracy. flow charting technique-principles of flow charting. P.. Sinha.Introduction to Information Technology. John Wiley and sons.Programming in ‘C’-E. Minimization and Maximization Problems The N-W Corner rule. Module – 5: Assignment Problems: Balanced and unbalanced Assignment Problems. if-else.Mudric Ross. Dual Simplex Method. data types.B-Computer Fundamentals.Balaguruswamy Reference Books: 1.Maddison -Info system methodologies MBA 2009 OPERATIONS RESEARCH Module – 1: Nature and Significance. Turban. 3. V. Production and Operation Management Systems. O’Brien: Introduction to Information Systems. Degeneracy in L. Module – 4: Transportation Problems: Balanced and Unbalanced Problems. James. Graphical methods. PHI. P. New Age Publications 4. Modi Method.
financial and non financial analysis. legal. Gupta. Hira MBA 2011 STRATEGIC MANAGEMENT Module 1: Definition. 3. organisational capabilities in various functional areas and strategic advantage profile. Integration of functional plans. nature. QUEST and SWOT. P. Process of strategic management and levels at which strategy operates.K. components of environment (economic. conditions. scope and importance of strategy and strategic management. Module 7: Strategy control and operational control. Projects and procedural issues. Concept of synergy. historical analysis. New Delhi) 2. Management Operating Research . Location and timing tactics.M. Porter’s five forces model. Module 5: Strategy Implementation: Resource allocation. building and use of core competence Module 4: Strategic Analysis and Choice: Corporate level analysis( BCG. Environmental scanning techniques. Man Mohan Reference Books: 1.Business level strategies: Porter’s framework of competitive strategies. Hofer’s product market evolution and shell directional policy matrix).N. social. Organisational systems and techniques of strategic evaluation. Vohra. Internal Appraisal: The internal environment. 16 .Module – 7: Replacement Models – Types of Failure. values. importance. Satyanarayana Lalitha Raman.Sharma (Macmillan India Ltd. Module 6: Ethics and Social responsibility: Operational and derived functional plans to implement strategy. Identification of critical success factors (CSF). expansion. Text Books: 1. Organisation structure and systems in strategy implementation.By Kanti Swarup. Methods and techniques used for organisational appraisal (Value chain analysis. Module 2: Environment appraisal: Concept of environment. Replacement of Items whose Efficiency Deteriorates with Time.K. mission. GE nine cell. Operating Research . Quantitative Techniques in Management . 2. Business definition.Introduction to Networking concepts-PERT & CPM. Corporate restructing. Gupta & D. retrenchment and combination strategies. Strategic decision making. Concept. goals and objectives. Module 3: Corporate level strategies: stability.S. political and technological). Operations Research – J. differentiation and focus strategies. Industry level analysis. Operations Research – Prem Kr. risks and benefits of cost leadership. Leadership and corporate culture. Defining strategic intent: vision. Role of strategists.ETOP.D.
Reference Text Books: 1. Azhar Kazmi: Business policy 2. William F. Glueck: Strategic management and business policy 3. Michael Porter: Strategic Management 4. S.B. Budhiraja & Atheya: Cases in Strategic Management 5. Wheelen & Rangarajan: Concepts in strategic management & Business policy Jay.B.Barney & William. S. Hesterly: Strategic Management & Competitive Advantage
MBA 2010 (Sessional) FOREIGN LANGUAGE
Semester-III 6-UNITS FORM ONE GROUP 2- UNITS FROM ANOTHER GROUP FUNCTIONAL SPECIALIZATIONS • FINANCIAL MANAGEMENT AREA
MBA 3001 - MANAGEMENT OF FINANCIAL SERVICES
Module 1: Overview of Financial system: financial market, financial services, financial assets & their role in economic development; cutting edge development in operation, structure of financial institution. Module 2: Legal framework of Indian financial system: Guideline of SEBI, Companies Act 1956 & exchange control laws related to investments; Regulatory compliance. Module 3: Introduction to Financial Market: Money market, capital market & its instruments, participant of money market & capital market. Module 4: Reserve Bank of India : functions , roles , Monetary policy of RBI , Techniques of credit control , Liquidity Adjustment Facility(LAF), Merchant banking Services. Module 5: Financial analysis of Depository Institution: Asset Liability Management, Profitability analysis, use of derivative & futures to manage risk in financial services. Module 6: Marketing of Financial Services: ethics in financial services industry, Financial institution failures, International financial institutions, International Financial Market: equity & debt. Module 7: Non banking Financial Companies: Loan Companies, Investment Companies, Hire Purchase Companies, Lease companies , Housing Finance , Merchant Banks , Venture Capital funds, Factoring & Credit Rating companies. Reference Books: 1. Financial services – MY Khan – TMH Publication 2. Management of Indian Financial Institution – R M Srivastava –Himalaya Publication 3. Indian financial system – H R Manchiraju – Vikas Publication
MBA 3003 - INVESTMENT & PORTFOLIO MANAGEMENT
Module 1: Investment : Concept , Investment & Gambling; Influencing factors of investment decision ; Financial decision vs Investment decision; Process of Investment Program. Module 2: Investment Avenues : Investor classification; Bonds , Preference shares , Equity shares , Public issue , private placement, Right issue , Government securities , Post office deposits, Real estates, venture capital , mutual fund , precious metals , life insurance etc. Module 3: Risk & Returns: Meaning & concept of return , various techniques used in measurement of return; classification of Risk , measurement ( SD &Variance) and management of risk. Module 4: Valuation & Analysis of securities: Bond theories & valuation models , valuation of Bond, Preference Shares, Equity shares , Real Estate. Module 5: Investment & Tax planning: Exemptions & Deductions. Module 6: Equity Analysis & Equity research reports: Fundamental Analysis (EIC Analysis), Technical Analysis, Interpreting Research reports. Module 7: Portfolio Management: Introduction & concept, risk & return, Markowitz portfolio model, sharpe model, APT Model: assumption, derivation & application ; Portfolio management process; Portfolio management Strategies ; Portfolio revision & evaluation. Reference Books: 1. Investment & Portfolio Management – Prasanna Chandra 2. Security Analysis & portfolio Management – S Kevin 3. Investment management – V .K.Bhalla
MBA 3005 – CORPORATE FINANCE
Module 1: Overview of Corporate Finance: Patterns of corporate finance (Corporate Market Benchmarking), Common Stock , debt , Financial market & intermediation , Time Value of Money. Module 2: Financing the entrepreneurial firm: Venture Capital, Angel Finance, Strategic Alliance (harvesting via IPO & harvesting via acquisition) ; Agency Theory ; Strategic Financial Management , Micro Financing . Module 3: Shareholder’s Value Analysis: Capital Expenditure decision & capital budgeting techniques , capital disinvestments, optimum capital structure , value of perfect & imperfect information. 19
financial projections & forecasting . Foreign Bond & euro bond . empirical research on the effects of corporate governance over the market value of the corporation.Module 4: Corporate Budgets : introduction . Module 5: Fundamental of Corporate capital valuation : Corporate Bond – intrinsic value of stand alone bond . Euro note. cost of capital across country. GDR & IDR). Adjusted NPV . Module 2: Exchange Rate determination: Parity Conditions in International finance: purchasing power parity . management control . Realized ( horizon yield ) . Economic Value Added (EVA). Allen & Mohanty – TMH Publication MBA 3007 – INTERNATIONAL FINANCE Module 1: Overview of international trade & commerce: international monetary system. Equity finance in the international market. 20 . preparation of functional & master budget . Bond’s yields : promised YTM . Project appraisal in the international context . Module 3: Sources of international finance: international equity (ADR. International CAPM . discounted cash flows . Theorems of bond pricing . international equity investment . International bonds: features . Module 7: Corporate Governance & Corporate Value : Type of corporate governance. westerfield & Jordan – TMH Publication 2. Module 4: International investment & capital budgeting: issue in overseas funding choices. managerial incentives & corporate investing decisions . budgetary control.international fisher effect. intricacies of foreign exchange markets : Spots & Forwards exchange rates . Principal of Corporate Finance – Brealy . Fundamental of Corporate Finance : Stephen A Ross. Financial management & policy – Vanhorne James C –TMH Publication 3. NPV approach . valuation of corporate bond . Project Financing : estimation of project cost. influence of covenants over bond’s valuation . comparing the cost of equity & debt. managerial control & capital structure choices. managerial incentive planning . Balance of Payment . Myes. promised Yield to Call. Module 6: Corporate investing policies & value creation: Profitability Index (PI). bond rating &YTM. interest rate parity. international rates (fixed rate & floating rate). quotations. cross rate. Activity Based Budgeting. Zero Based Budget ( ZBB). Dividend Covenants . Financing. Performance Based budgeting . inter banking dealing . Bond Covenants : Assets. comparison using CAPM for MNC’s risk . Corporate bond types. Reference Books: 1. Module 5: Cost of capital of foreign investment: MNC Cost of capital & capital structure . Risk & return for Foreign equity investment . real interest rate parity .
pattern. inter corporate dividend and transfers.replacement and capital budgeting decisions etc.Module 6: Foreign exchange risk management. Module 2: Computation of income under different heads of income. Module 7: Tax implication of international activities. sale in domestic market and exports. type of activity ownership. issue of bonus shares.Macmillian 2. Module 4 : Meaning and scope of tax planning and location of undertaking. implication of avoidance of double taxation agreement. nature of exposure . Module 3: Deduction and exemption in additional tax on undistributed profit. residential status of a company. Module 5: Tax consideration in respect of specific managerial decision like make or buy. Ahuja – Malhotra Publication 21 . Taxman. accounting treatment of transaction & translation . Peyrard & Yadav. companies profit. computation of tax liability. scope of tax charge. transaction.Nabhi Publication 2. International financial management – P G Apte – TMH Publication 3. tax planning regarding dividend policy. close or continue.K Jain .Thomson Publication MBA 3009 CORPORATE TAXATION Module 1: Basic concepts of Income Tax. Reference Books: 1. Surtax Act. double taxation relief. translation & economic. tax implication of foreign activities of an Indian enterprise. conceptual overview. tax planning relating to amalgamation and merger of the companies. relationship among inflation rate interest rate . Module 7: Implication of VAT to corporate income. Module 6: Tax planning in respect of managerial remuneration. International financial management – Jeff Madura. foreign collaboration and joint venture. set off and carry forward of losses. International financial –P. transfer pricing. own or lease. Reference Text Books: 1. exchange rate & exposure. tax incentive for earning in foreign currency.
stock exchange of future contracts (CBOT and CME).Tata Mcgraw. SEBI guide line for derivative trading.determining option premium Module 5: Financial swap. regulations of future contract. Black Schole model. Value of forward contract. delivery. transaction.Tata Mcgraw. stock option. future contract specification. Reference Text Books: 1. option pricing model: Bionomial model. currency future. Module 2: Forward : Structure of forward contract. market margin requirement.Hill Publication 2. hedging with the money market. Principle of forward and future contract. cancellation and extension of forward contract. Issues of shares. role of SEBI. Module 2: 22 . principle of Options pricing. taxation of Option.MBA 3011 MANAGEMENT OF FINANCIAL DERIVATIVES Module 1: Definition. instruments.P G. International Financial Management. Interest rate swap. forwardexchange rates in India. structure. company account – issues and redemption of debentures. options on future. Module 3: Future contract structure. Difference between Forward and future contract. forward rates computation. reasons for swap. International Financial Management. Types of trading. role of derivatives in financial risk. Apte. Mechanism oftrading of futures. currency options.Hill Publication MBA 3013 CORPORATE ACCOUNTING Module1: Formation of company and Accounting standards. terms and condition applicable to forward contract.exchange rate agreement and foreign exchange agreement. evaluation of swap market.Eun/Resnick. major types of swap structure. speculation in foreign exchange and money market. Module 4: Options. hedging in future. Module 7: Regulatory frame work. forward spread agreement. advantage of swap Module 6 : Hedging of Foreign Exchange Exposure. currency swap. Internal hedging strategy. determining gains and losses and daily settlement. Option terminology . Types of derivatives. objectives.
need for detailed costing. Corporate Accountancy. Preparation of capital reduction. classification. Farm accounting. S. Principles & Bases of apportionment. BEP analysis & CVP analysis. Module 2: Behavior of cost: Fixed & variable cost. objective. allocation & apportionment overhead (primary distribution). absorption at overhead. Holding and Merger. lean accounting. and alteration of share capital. Maheshwari. preparation of company account. Re apportionment of services department cost (secondary distribution). cost center. Module 4: Management control system: Management accounting system. difference between cost & management accounting. 23 .Valuation of enterprise. Accounting for non profit organisation (hospital. development throughput accounting. Traditional Vs innovative management accounting practices.comparison with commercial accounting. Activity Based Costing. Amalgamation. role of the Comptroller and Auditor General of India. Absorption. type of overhead rates. Accounting for local self govt. EVA. Module 5: Mgmt information & reporting system: Enterprise performance measurement systems . Module 6 : Accounting in organisation. Module 4: Internal restructuring. Overhead distribution. Hotel Accounting. Module 3: Acquisition and purchase of Business. cost unit.N.K. valuation of inventories. segment performance. element of cost. difference between marginal costing & absorption costing Module 3: Overhead cost: Meaning & classification of overhead costs. goodwill and shares.Vikas Publication MBA 3015 – COST & MANAGEMENT ACCOUNTING Module 1: Nature & scope of cost Management: Meaning. Maheshwari .balanced score card. cost organisation and its relationship with other department. internal reconstruction. costing system & method. charity institution and educational institutions). Module 7: Government accounting in India. Direct & indirect costs.S. Module 5: External restructuring . Modern Accountancy. measurement of Business income – Profit and Loss prior and post incorporation. Reference Text Books: 1. Marginal costing.Amitabh Mukherjee & Md Hanif –TMH Publication 2. rural and urban – general principle . life cycle costing. transfer pricing. Difference between goodwill and capital reserve. cost behavior for decision making.
The consumer research process.learning. Culture. Market segmentation: Importance and use. Product personality and brand personification. Labour & Overhead) Module 7: Recent trend in management & Cost accounting: Trends related to changing business environment with reference to case study. vals. Foster & Datar – Pearson Education Asia 2. Freudian. motivation. Product and service positioning. Effective targeting and segmentation strategies. importance and interdisciplinary nature. Module 5: Personality and consumer behaviour: Nature of personality. cost reduction. Cognitive dissonance theory and Attribution theory. Impact of Social class. Rational vs emotional motives. Cost Accounting – M N Arora –Vikas Publication 3. Role of personality in understanding consumer diversity. Nicosia models of consumer decision making. Management Accounting – MY Khan & P. Sub culture and Cross-cultural factors on consumer behaviour. reference groups. sub-culture. Miniard model. perceptual selection. Marketing concept. Module 6: Consumer decision making models: Howard sheth model. Reference Books: 1. family roles Module 2: Consumer Motivation: Needs. organisation and interpretation. Socio cultural influences on consumer behaviour: culture. Personal and psychological influences: Age.life style. quality and risk. Engel Blackwell. Work. attitude. personality. self concept. Cost Accounting – Charles T Horngren. non. responsibility costing. Celebrity and Family. 24 .K Jain –TMH Publication MARKETING MANAGEMENT AREA MBA 3017 CONSUMER BEHAVIOUR Module 1: Consumer Behaviour: Scope. Bases of segmentation. societal marketing concept.Freudian and trait theories. social class. Module 3: Consumer Perception: Absolute and differential threshold. Manufacturer’s image. Influence of reference groups: Friendship. Standard Costing & Variance Analysis (Material. life cycle. self image and vanity consumer behaviour. social responsibility and ethics in marketing.Module 6: Cost effectiveness: cost control. Motivational research. Goals and their interdependence. cost audit. quantitative and qualitative research. Module 4: Attitude formation and Change: What is attitude and its formation. Perceived price. Dynamic nature of motivation.
Diffusion of innovations: Process of diffusion and adoption. deltabitta Consumer behaviour:Engel & Blackwell Consumer behaviour:Coney Consumer behaviour: William willamson Consumer behaviour in Marketing: John Howard. Secondary Data Sources for M. Testing Effect. Sample Size Determination. Introduction to E-buyer behaviour: Trends in e-buyer behaviour. legal consideration. 7. MBA 3019 MARKETING RESEARCH Module 1: Conceptual framework: Content. Module 4: 25 . 3. characteristics and functions of Marketing Research. Sampling Units and elements. Process of Designing a Questionnaire.R. 6. Types of Data: .R.An Overview Module 2: Research Designs: Exploratory Research. Consumer right and Consumer education.R. Uncontrollable Variables: History. Types of Questionnaire. M. 2.in India. Consumer protection. Measurement Variation and Interactive Effect. Consumer gifting behaviour. The population.A 1. Data Collection: Survey Vs Observation method . Sampling Error. the M. 5. Module 3: Sampling: Census and Sampling. 4.Primary Data and Secondary Data. Various Interviewing Methods . Module 7: Consumer and Society: Consumerism. the e-buyer vis-a vis the brick and mortar buyer. The Marketing Research Process. Maturation. Industry. innovator profiles. Sampling Techniques. Reference text Books: Consumer behaviour and marketing strategy 7th ed: Paul peter Consumer behaviour: Schifman & Kanuk Consumer behaviour: Loudon. Sample frame. decision process. Descriptive Research. and Marketing Information System. Relationship marketing. innovation.Experimental Research.
Chi-square Analysis. Business Practices and Ethics. and Tabulation Data Analysis: . Depth Interview and Focus Group Interview.Application of Correlation and Regression Analysis. Module 7: Report Writing –The contents and characteristics of a good report. application of “z”& “t” tests. Analysis of Variance . Module 2: International marketing environment. Balance of payments Module 3: Protectionism. Multiple cultures. Cultural environment. Interval. Type I and Type II Errors. Nominal. etc. Module 4. Coding. Test of Hypothesis.Explaining Interdependencies. Thurstone and Likert Scales and Semantic Differential Scales. Cluster Analysis and Conjoint Analysis. Ratio Scales. Reference Text Books 1 Green & Tull: Research For Marketing Decisions 2 Boyd & Westfall: Marketing Research 3 G C Beri: Marketing Research 4 T Kinnear & J Taylor: Marketing Research 5 David Aaker: Marketing Research 6 B N Sethna & Leonard Greanveld: Research Methods in Marketing Management MBA 3021 INTERNATIONAL MARKETING Module 1: Nature and scope of International Marketing. Projective Techniques. Module 5: Processing Raw Data: Editing. International Marketing Research: Reliability of secondary data. use of percentages and Measures of Central tendency. Legal environment. Ordinal. Disguised and Unstructured Methods. Different Methods and Mechanism used to Protect Business Interests. Module 6: Measures of Associations. Special problem of international marketing vs domestic marketing. Disguised Structured methods. Political environment. difficulties in gathering primary data.application of Factor Analysis.Attitude Measurement: Types of scales. Module 5: 26 .Statistical Estimation.
selecting & motivating channel members. Cardozo & Richard’s Model.Market Segmentation and the methods used for selection of International Markets. Buying Situations. Buy – Grid Model. Product adaptation & product standardization in different nations. Industrial Market Demand Analysis – Characteristics Peculiar to Demand of Industrial Products. Reference Text Books: 1. Developing Global Marketing Strategy. International Marketing MBA 3023 INDUSTRIAL MARKETING Module – 1 Introduction to Industrial Marketing. Pricing policy & objectives Dumping. Module – 3 Industrial Buying and Buyer Behavior – Concept of Buying Centre and Selling Centre. Tracking and Tackling Competition. Jagdish N. Scanning. Selection of Agents. Module – 5 Strategic Market Planning. Module – 4 Industrial Market Segmentation – Macro and Micro Segmentation Approaches. Leasing and legal implications related with it.Strategies for Success 4. Implementation Problems in Industrial Marketing. Sak and Shaw-International Marketing-Analysis and strategy 2.Terpstra . Industrial Marketing Environment. foreign country middlemen. Onkvsit. Locating. The Strategic Planning Process. 27 . Module – 6 Marketing of Services – Concepts. Unique Features of Services. R. Nature and Objectives. Global advertising & World brands International Pricing Strategy. and government-affiliated middlemen).Sarthy & V. Customer Loyalty.B. Module 7: International Promotion Strategy. Differences between Industrial Marketing and Consumer Marketing. Elements of Marketing Mix in Services Marketing. Sheth’s Model of Industrial Buyer Behavior. Customer Satisfaction Management and Measurement. Classification of Industrial Customers and Industrial Products. Alternative Middleman choices. Module – 2 Relationship Marketing. (Home country middlemen. S. Keegan – Global Marketing Management 3.Bhattacharya: Export Marketing. Overseas Distribution system. Industrial Buying Process. Wind. Alternative market entry strategies Module 6: Global Market & Product Development.
Apportioning the advertising. Text Books 1. The advertising world. New Delhi) 5. Mood and appeal of the message. Budget Module 3: The Advertising Agency: Agency structure. Agency Compensation. Marketing Management – Philip Kotler (Pearson Education. New Delhi) 4. History of advertising. Raymond Corey-PHI MBA 3025 ADVERTISING AND INTEGRATED MARKETING COMMUNICATIONS Module 1 : Introduction to Advertising: Concept of Advertising and Integrated Marketing Communication. Industrial Marketing – Analysis Planning & Control by Reederd Brierty (Prentice Hall of India. Industrial Marketing Management by Hutt and Speh 2. Role of ASCI and other regulatory bodies. Industrial Marketing Research (IMR) – Scope. Media Buying Module 5: Creative Strategy: Positioning strategy. Alexander and Cross 3. New Delhi) Reference Books 1. Comparative Advertising. Appeal of the message. Industrial Marketing-Cases & concepts by E. Price. Promotion and Distribution. DAGMAR. and Media. Response Hierarchy models. Client Agency relationship Module 4: Media Strategy: Types of media. Creative style. Advertisers. Govindarajan (Vikas Publishing. Havaldar (McGraw-Hill Companies.K. Media Objective. Creative approaches. Industrial Marketing by Hill. The Big Idea. Flow of work in an Agency. Industrial Marketing by K. Media characteristics. Media Measurement in India. Classification of advertising. Media selection and scheduling. Elements of the message Copy. Evaluation of Media. 28 . New Delhi) 2. Advertising Regulation. Advertising agencies. Economic Social and Ethical issues in Advertising.Module – 7 Marketing Strategies in Industrial Markets regarding Product. Defining the target audience. Industrial Marketing Management by M. Process of IMR. Module 2: Planning and executing an advertising campaign: Setting the advertising objective.
Module 4: Targeting Customers & Gathering Information: Identifying & Understanding Consumers.Store Retailing & other forms of Non. Foreign Direct Investment in Retail in India.Otto Kleppner. Reference Text Books 1 2 3 4 5 6 Advertising Management . 29 . Module 2: Retail Economics: Economic Significance of retailing. Motivating & Managing Store employee.Retail Market Strategies.Controlling Costs. Event Marketing. Module 5: Communication Mix & Strategies: Planning the Retail Communication Implementing Retail Advertising . The Strategic Planning Process. Prospects of retailing in India. Module 7: Management of Store: Store Management responsibilities. Various methods of Pre & Post testing. Module 3: Classification: Retail Institutions by ownership. Retail Merchandising. Advertising Management: Borden and Marshall MBA 3027 RETAIL MANAGEMENT Module 1: Introduction: Definition. The Retail environment. Importance of Information System in Retailing. Module 6: Store Planning: Store Planning Design & Layout.Pricing in Retailing Importance of Supply Chain Management in Retailing. Reducing Inventory Loss. Module 7: Other Tools of Promotion: Public Relations.Managerial & Entrepreneurial.Aaker David. Information Gathering & Processing in Retailing. Retail Scenario. Retail Scenario. Merchandising. Evaluation of Store Employee.traditional Retailing. Store Based Retailing. Recruitment & Selection of Store Employees.Module 6: Testing Advtg Effectiveness: Communication and sales Effectiveness. Myers and Batra Advertising and IMC – Tom Duncan Advertising and Sales Prom otion – Kazmi and Batra Integrated Advertising Promotion and Marketing Communications – Clow and Baack Advertising Procedures.Global. Electronic & Non. Compensation & Rewarding of Store Employees. Importance & Scope. Sales Promotion. Direct marketing. India: Opportunities in Retailing .
Retail Management – A strategic Approach: Barry Berman & Joel R. Classification of services.Evans(Pearon Education Asia ia. system approach to services marketing Module 4: Positioning in services marketing: role and importance.8th Ed First Indian Reprint) 4.Hecht.4th ED. The services marketing environment. positioning maps. its importance to the consumer and industrial markets. Retail Management Michael Levy.Helen Woodruffe Services Marketing Lovelock Services marketing . the ‘people element’ in services marketing. Marketing planning process in services. The Service and Relationship imperative. 1st Ed) 3.Vedamani( Jaico Publishing House. Future trends. Measurement of service quality. Gillespie.P. Customer involvement and perception. Internal marketing. Module 6: Application of services marketing : marketing of banking services. Retail Management: Gibson G. tourism etc – their nature and scope. physical evidence and process issues.) 2. communication issues in service positioning. hotel and hospitality services. Module 5: Services marketing mix : pricing issues in services marketing. Payne 30 . differences between services and goods. Module2: Scope and growth of Services Marketing: Contribution of services to the national economy. strategic issues in services marketing. MBA 3029 SERVICES MARKETING Module 1: Introduction to services marketing: distinctive aspects/characteristics of service marketing. Growth of service marketing in the Indian scenario.Lebowitz(Tata Mc Graw Hill. Module 3: Services marketing management : Services marketing organization. Module 7: Misc. issues in service marketing : after sales service. insurance.Reference Text Book 1.Newton M. logistics and distribution in case of services marketing. Internal customers. Marketing research applications in services marketing. promotion management in services marketing. 3rd Ed). Retail Business Management: Karen R.Joseph C. relationship building with the service customers Reference Text Books 1 2 3 4 Services Marketing .Ziethmal & Bitner The Essence of Services marketing . Barton A.Carl F. health care.Weitz (Tata Mc Graw Hill.
types of brand extension. Module 5: The selling process. Module 2: Factors of Brand Success: Concept of Brand Equity.Jobber Andersen R . Overview of brand asset management. Air and Sea.Transportation by Road.prospecting. Module 4: Channel management Decisions: Selection. its types. Planning the Sales call. Definitions. Module 3: Brand extension: Need for brand extension. Sales force motivation. Sales quota. Module 7: Sales Force Management: Recruitment and selection of the sales force. Compensation & Managing Channel Conflicts. 31 . purpose. Making the sales presentation. Risks of brand extension. Evaluation of sales force Reference Text Books Fundamentals of selling – Charles Futrell Marketing Channels . Distribution as a link between Production and Marketing. Handling Sales objections. Training successful sales people. importance. Designing sales compensation plans. Designing a distribution logistics system.Professional Sales Management Strategic Marketing Channel Management – Bowersox and Cooper MBA 3033 BRAND MANAGEMENT Module 1: Concept of a brand: Logic of branding. Implementing a Brand Personality Strategy. Distribution as a service function.Louis W Stern and Adel L Ansary Sales Management-Still and Cundiff and Giovonni Selling and sales management .benefits analysis. Closing the Sale. The suitability of movement. Cost. Category related. Module 6: Time and Territory Management -Designing Sales territories. Brand as a strategic asset. Routing and Scheduling. Rail. Selecting the presentation method. Module 3: Warehouse Management . Introduction need and benefits. Factors governing brand personality.MBA 3031 SALES AND DISTRIBUTION MANAGEMENT Module 1: The modern physical distribution system and logistics Management. Price based and Customer based brand equity. Module 4: Brand Image and Brand Personality: Importance. Image related and Unrelated brand extensions. Cost based. Line vs Brand extension. Follow up. Module 2: Information systems for physical distribution.
Dwivedi 2. Manpower Planning Strategy and Techniques . Module 4 The manpower planning process. Brand Audit. manpower audit. Repositioning strategies. Reference Text Books 1 2 3 4 Brand Management -Y L R Moorthi Brand Asset Management. social. Module 6: Return on Brand Investment: Measuring Return on Brand Investment (ROBI) Module 7: Contribution of Advertising strategy to Brand Building: The development of Strategy.R. Methods of Job analysis. Manpower Management .Keller Brand Positioning . Role of advertising.Edward Leek.Gorden and Mcbeath 3. Components of Brand Positioning. Pperceptual Mapping. economic and political environments Module 3 Determining manpower needs.Scott M Davis Strategic Brand Management . integration of manpower plans with business plans.Technological. Job description and Job specification Module 6 Forecasting of manpower Module 7 Human Resource Information system Books: 1. Job analysis The concept. S. Loveridge LuEMBey and Morgan Silver 32 .Module 5: Brand Positioning: Definition. Significance of Job analysis. skill inputs and outflows.S. Manpower Planning and Control . skill inventory. Sengupta • HUMAN RESOURCE MANAGEMENT AREA MBA 3035 HUMAN RESOURCE PLANNING Module 1 Concepts and significance of manpower planning Module 2 The manpower environment . Module 5 Job analysis and job evaluation. manpower inventory.
Garg. Module 3 Promotion:. recruitment in fluctuating labor markets.MBA 3037 INDUSTRIAL RELATIONS AND LABOUR LAW Module 1 Industrial Relations – definition.N. & Industrial Relations Labour Laws one should know. Workman Compensation Act 1923. SLCs and ILO. Discipline.Ghosh. meaning determining factors of bargaining power.Purpose. Joint Management Councils (JMCs). Equal Remuneration Act 1976. criterion of promotion. Ajay. Influences of career planning. potential evaluation and performance appraisal on promotion . SELECTION AND TRAINING Module 1 Recruitment. equal opportunity and recruitment. recruitment in multinational organizations. the various stages of the recruitment. Module 4 Transfers: . Module 4 Industrial democracy and worker’s participation in Management. procedures and policies. Works committee. Module 3 Union and Unionism: .Trade Union Act 1926. The prescriptive approach towards recruitment. Payment of Gratuity Act 1972.Navi Publication Hand Book of Industrial law-Malik PL Reference Books: B.Personnel Mgt. & Industrial Relations Charles E.Importance need and policy.Personnel Mgt. purpose. Mayers-Industrial relations in India John T. trend in labor-management relations Module 2 Collective bargaining – nature. Bhogoliwal. Grievance Procedure.Importance. Demotion. Minimum Wages Act 1948 Module 6 Payment of Bonus Act. Employee Provident Fund Act 1952 Module 7 Factories Act – 1948 Text Books: Industrial relations and Labour law-S C Srivastava T. Industrial Employment (Standing Orders) Act 1946. objective and scope. sources.Industrial Relations Systems MBA 3039 RECRUITMENT. testing. Issues and Conventions Module 5 Payment of Wages Act 1936. 33 . Dunlop. selection tools and methods. shop council and joint council scheme. collective agreements. process. Domestic Enquiry. Industrial Disputes Act 1947. Module 2 Selection .Importance. need and policy. promotion VS recruitment from outside. significance.
determining training needs. Module 3 Assessing & diagnosing organizational behavior: Diagnosing organizations. Organization of E D P.Wayne F. Inter.N. Systematic approach to training. Books: . Work Design & Career Development Interventions.Ahuja . Significance of training. To develop an understanding of how to design effective change interventions used to improve group/ unit effectiveness and enhance the personal development of individuals evaluate and institutionalize change interventions Module 5 OD Skills 34 . Essential principles of executive development . Performance Management Interventions.Personnel Management & --.Module 5 Induction and placement: .NOE .Padhy. groups and individual jobs using OD diagnostic models.Human Resources Management --. Understanding of the field of Organization Development (OD) and its relationship to management. Mamoria . principles and perspectives underlying OD Module 2 The Roots of Organizational Development: The roots and the process of planned change. Principles of training.Employee training and development. Understand fundamental theories.HRM: Productivity. Module 7 Nature and objectives of employee development.K.Definition. Cascio HRM . Chhabra Human Resources Management ---C.K. Industrial Relations . Essentials of good training.T.Raymond A.group Interventions. Module 4 Planning Effective Interventions: Group Level Intervention. Module 6 Training.Mirza & Sayadain MBA 3041 ORGANIZATIONAL CHANGE AND DEVELOPMENT Module 1 Introduction: Defining Organizational Development.Importance of Induction and placement. Objectives. Methods of training. Recognize and apply basic steps and activities that are part of the OD process. the process of induction and placement. Necessity of executive development .B. Need and rationale of training.Objectives of executive development Difference between Training and Development. Collecting and analyzing diagnostic information. Benefits of training for employers and for employees. profits . Quality of work life.Human Resources Management --. Evaluation of training. Designing and organizing of a training program.Surinder Kumar & P.
payment by results. Diagnosing and Changing Organizational Culture: Based on the Competing Values Framework.. H. Schein. Wilderom. Addison-Wesley Publishing Company. Module 5 Payment by time systems. Books Personnel Management ... C. Salary structure.P. CA. Mamoria Salary Administration . & Quinn. (2004). (1998). W. Wage structure and wage differential. salary scales and merit scales.. Organization Development: A Process of Learning and Change. Module 4 Changing trends in the determination of pay. AddisonWesley.S.M.E. Factors influencing wage and salary administration. (2004).G. & Peterson. R. Process Consultation: Its Role in Organization Development Addision-Wesley. Schein.Module 6 Organization Transformation: Large scale interventions Module 7 Psychodynamic Perspectives on OB & OD: Human resources considerations and cultural compatibility between the organizations Text Books: Cummings. M. K. MBA 3045 COMPENSATION AND REWARD Module 1 Concept and Significance of wage and salary administration Module 2 Foundations of compensation strategies.B. Sage Publications. Other readings include: Ashkanasy. ISB: 0 324 224 93-1 Required Readings Burke. performance related pay and employee benefit schemes. Additional journal articles will be handed out in class on a weekly base.). (2000).W.M.Mc Beath and Rands Personnel Management & Industrial Relations – Bhagoliwal 35 . Module 3 Principles and objectives of wage and salary administration. fair and living wages. Cameron.G. San Francisco. Worley. E. (1999). Handbook of Organizational Culture and Climate. Module 7 Theory of wages: Individual and group incentive scheme. Thousand Oaks. collective bonus schemes.. Jossey-Bass. Inc. Organizational Development and Change (8th Ed. Organizational Culture and Leadership. E. T.C. CA. (1994). C. Module 6 Minimum.F. N.
The role of Appraisers. The choice of a method.MBA 3047 PERFORMANCE MANAGEMENT SYSTEM Module 1 Performance Management: Definition. 36 . Module 2 Introduction to Performance Appraisal: Definition. Module 7 Improving Morale: Definition.Dwivedi Reference Book: 1. Process of empowerment.S. Module 6 Empowerment: Definition. F. Measurement of Morale. Practical considerations in counseling . Job Description. Meaning.Chaabra MBA 3049 INDIVIDUAL AND GROUP BEHAVIOUR Module 1 Team building process. Module 5 Improving the Performance. Launching an appraisal programme. Performance Appraisal Interviews. teams and high performing organizations. Significance of Performance Appraisal. Need for keeping in confidence. Objectives of Performance Appraisal. types.N. Length and number of sessions. Forms of Counseling.Responsibility of Counseling. Textbook: 1. Performance Appraisal interviews and supervisory. Organizational implication of Performance Appraisal. Performance Feedback and counseling.I : Counseling: Meaning and Role of Counseling. Difference between Performance Appraisal and Performance. Legal and ethical perspectives in Performance Appraisal. Managing Human Resources. Creation of autonomy. Management.Wayne. Requisites of Performance Appraisal systems. Cascio 2. Human Resource Management –T. stages of team development: storming. Model of Performance Management-Armstrong’s model. Evaluating team’s performance. Information sharing. Module 4 Methods of Performance Appraisal: Traditional Techniques of Performance Appraisal. Job analysis and Job Evaluation viz a viz Performance Appraisal. norming. Appraisal communication.Before. Involving Appraiser. Factors in Morale. The selection and training of Appraiser.Overview of teams: definition. Replacing hierarchy with teams. during and after appraisal interview activities. Implementing Appraisal systems. Appraisal errors. forming and performing. Activities. Module 3 Major issues in Performance Appraisal : Identifying criteria for performance. Managing Human Resources – R. Time and place. Module 2 Quality circles and self managed teams. Modern Techniques of Performance Appraisal. Counseling Process.
Model for external storage organization Storage hierarchy. Delphi Technique.Introduction to Relational data base Management System. Pareek. Files with variable length record. Leadership models and styles. India. Situational leadership. Module 5 Leadership styles. Functional Dependencies. Groups Theory & Experience.2NF. 37 . Normal forms(1NF.Communication Process. Leadership in times of change. Introduction of data base management System(DBMS). DBTG definition Implementation of Network and programme environment. Module3: Relational database Concepts:. Negative Brain Storming. McGraw-Hill International Edition. decomposition of relational schema. Understanding Organizational Behaviour. Traditional Brain Storming.ingredients of leadership development. Feature of DBMS. developing interpersonal skills. Naper. (1996). (2004). Robbins.Module 3 Goal setting for team. basic database system terminology. Organizational Behavior. P. Luthans. Module 4 Leadership and management of team.Sources of power and influence. (2002). S. Architecture of DBMS Module2: Physical data Organization & Network Model:. 4. Rodhey. data model. SYSTEM MANAGEMENT AREA MBA 3051 RDBMS(Relational Database Management System) Module1: Database concepts:. Pearson Education. leadership development process.Overview of database system. Features of RDBMS. W & Gershenfeld Mattik. Organizational Behavior.BCNF). Interpersonal communication barriers and gateways to communication. 2. Nominal Group Technique. Reference Books: 1. index files. 3. Module 6 Leadership development. B-Trees.3NF. Responsibilities of team members. (2004).Contingency approach to effective leadership. Udai. Module 7 Communication and Creativity. Communication Effectiveness & Feedback. Oxford University Press. (RDBMS) Relational data Models. Electronic Brain Storming. Leadership in decision-making process. Transformational leadership. Fostering Team Creativity.Defining roles. AITBS. F.
Error Control and Multiplexing Techniques Digital Modulation and demodulation. Transaction Control Statements. Module 2: Digital Modulation:-Switching. Computer interfaces standards-RS232C.J. Database Management Concepts – Korth 3. Database Management System – C.Advanced recovery techniques:-transcatiobn rollback. Recovery Text Books: 1. error rate. Relation Database: Theory &Practical –Val Occardi References Books: 1.21 analog and digital interfaces . Database Management System .Managment Information System -Jawadekar 4. parity check codes. cyclic redundancy checks. Basic Terminology :Data Rate.Recovery with concurrent transaction.0 –I. Serial and parallel transmission. QAM.X. QPSK. Embedded DML in a host programming language. Multiplexing-FDM and TDM.Date 4. 2. Coding and decoding Techniques.Vijay Mukhi 2. Characterization of communication channels.Oracle 7.X. Character and packet transmission. message and packet switching techniques. Bandwidth. PSK and BPSK Modems. Applications ofdata communication systems. CRM Module7: Connectivity:.Alex Leon. Authorization and Integrity Specification. Circuit.Bayross 5. Distributed database.Oracle 9i –Scott Urman MBA 3053 BUSINESS DATA COMMUNICATION Module 1: Data Communication Fundamentals and Interfaces:-Digital data communication system concepts and comparison with analog transmission:. Mastering SQL.25.savepoint Module5: Introduction to SQL:-SQL as standard relational database language. Standard packet formats :– HDLC and SDLC.Concept of how HTML form data is sent to a Web Server Concept of HTML form data is stored in a table structure on the Web server. data definition language(DDL) data Manipulation language(DML). ARQ retransmission strategies.fuzzy checkpoint. Data marts. Module6: Database Technologies:-Client server technology. multidimensional database Data Warehouse.Module4: System:-Types of failures.(radio and satellite). Transmission channel impairments. Mathews Leon. Intelligent TDM Multiplexes.hardwired and soft-wired: . Oracle 8 –PL/SQL programming –Scott Urman 3.Storage Structures. 38 . Error control mechanism – parity checks.advantages and disadvantages. Bandwidth efficient digital modulation schemes: – MSK.
Transaction Processing System. The OSI reference Model. Atul Kahate – Cryptography and Network security. DSS. Module 4: Data Network Structure:. routers and their applications in internetworking design. Defining LAN. Module 5: IEEE 802 Standards for Computer Networks:-The -IEEE project.1-Higher Layer Interface. Network configuration. modification. Hubs. Tanenbum . Uyless D. Local Area Network design considerations. WAN:Network topology :– bus.Black. Standards and Interface. Network cables: Twisted pair. ERP drivers. Network requirements. Module 6: Data Network Security:-Security requirements & Attacks:secrecy. End user support. Linden VA . secure hash functions.-Grant Digital Communication 2.A.S Text Book 1. Implementation performance and fault management. star. and active attacks. William Stallings . MIS Integration.TCP/IP architecture and applications in Internet services-E-mail and NFSnetwork file system.Management Information System. Features of ERP. fabrication.Bridges. I. examples. IEEE 802. integrity. Network design plan. message authentication code. cost management.Message authentication & Hash functions:-Message authentication. Process modeling for ERP Systems. availability. Tata McGraw-Hill.interruption.3-CSMA/CD Bus. IEEE 802.Cryptography and Network Security Principle and Practice References books: 1. Transport Layer and quality of service. Andrew S.Trends in ERP. High speed networks and SNMP protocols. MAN. Data Link Control layer with MAC sub-layer for media access control.4-Token Passing Bus.ring.Module 3: OSI Reference Model:-The layering concept in networking. William Stallings . tree. and oneway hash function. Network components:. gateways.M. 2. The Network layer.Computer Networks 3. optical and free space. Module 2: ERP: System Perspective:. Network Structure of ERP System. coaxial. IEEE 802. and hybrid.Physical. Public-Key Infrastructure-PKI & Digital Signatures: RSA algorithm and key management. star. Glover. Encryption and Decryption Techniques: Encryption algorithm (DES).Enterprise Perspective: An Overview.LAN. MBA3055 ENTERPRISE RESOURCE PLANNING Module 1: Overview of ERP:.Companying various topologies. 39 .YLLAB Module 7: Network management:. IEEE 802. ERP in India. The Presentation layer and Application Layer. MAN and WAN. ERP Work flow. IEEE 802. interception.5 Token Passing Ring and more advanced IEEE standards for Wireless and optical LAN. Comparison between peer to peer and client / server networking.Feasibility Plan. Operations Support System. and P.Data and Computer Communication 4.2 -LLC Standard.Computer Networks:Protocols. The Session Layer.
Module 2: Object and Classes:. Ambiguity in multiple inheritance. Levels of inheritance. Parag & Sharma. Ravi & Jaiswal. link with in the enterprise and links with environment Client/server architecture. USA. inline functions. Implementation methodology. and Venket. Enterprise Integration Application Tools for ERP. ERP Culture. Sadagopan. ERP Selection Issues. ERP Vendors. Diwan. Public and private inheritance. Tata McGraw Hill. containership. V. 3. Sales and Distribution. Returning object from Functions. Production.Module 3: Communication in ERP Systems:.K. Future Directions in ERP. Loftis Lisa & Geiger. OLAP (On Line Analytical Processing). Quality Management.OLTP. Leon : ERP Demystified. Sunil : Enterprise Resource Planning: A Manager’s Guide. Human Resource. Garg. C. storage classes. Jonathan : Building the Customer Centric Enterprise. Multiple inheritance.Shankar. Module 3: Operator Overloading:-Overloading unary and binary operators. Destructors. pointers to pointer. S: ERP: A Managerial perspective. operators in C++ .ERP and E-Commerce. Krishna. N. John Wiley & Sons. Tata McGraw Hill. Static class data.K. Imhoff. role of centralised/distributed databases Linkages of the enterprise customer . ERP. Excel Books MBA 3057 PROGRAMMING TECHNOLOGY-1 (C++) Module 1: C++ Programming Basics:. Resource Management. ERP and SCM. 3. Materials Management. class Hierarchies. PHI Publications. Alexis. S. Module 5: Pointers: -Memory management.Basic Program construction. Passing argument to Function Returning values. Galgotia Publications. Reference arguments.Project Management & Monitoring. (On Line Transaction Processing). Plant Maintenance.between ERP & BPR. Module 5: Business Process Reengineering:-Relationship. 4. Constructors. Key ERP Consultants in India.: ERP Concepts and Practices. A. St.Derive class and base class. overloaded. Data conversion Module 4: Inheritance:. Gary : Enterprise Resources Planning and Beyond. ERP in Public Sector Enterprises. Reference Books: 1. Module 6: ERP: Key Issues:. G. pointer to object. Lucie Press.Business Modules in ERP Packages. Functions. vendor enterprise.Functions:Simple Functions. Module 4: ERP: Resource Management Perspective:. Module 6: 40 .enterprise. Pre and Post Implementation Issues. Module 7: Next generation enterprise:-Emerging trends. overriding member functions. 2. Text Books: 1. Finance. Objects as Function arguments. 2. Derive class constructors. information mapping.: Enterprise Resource Planning.class and objects. ERP Implementation Life Cycle. ERP and CRM. Langenalter.
The switch statement. Module 3: Java syntax and style:-Syntax and style in a programming language. The cast operator.Introduction to OOPL. constructors.Let us C++ .abstract methods and interfaces introduced . Elements of OO Design in Craps. Library classes and packages. etc.B. A first look at fields. Balagurusamy 3. Module 4: Data types. Initialization of variables. the boolean data type. Declarations of variables. logic errors. Extending library classes.Virtual Functions:. Static functions. variables. Module 5: The if-else statement:-The if-else statement. Stroustrup 4. Literal and symbolic constants. --). and Larry Nyhoff. Friend functions. Fields vs.Java program format. Data types in arithmetic expressions. Text Books 1. “Fundamentals of Programming: An Introduction to Computer Programming Using C++” 2. run-time errors. “Turbo C++: An introduction to computing” Prentice-Hall. Scope of variables. Case study: Ramblecs Applet (a prototype for a game).E. blocks. Boolean expressions. Classes and source files. Comments. Module 7: Files and organisation:. Sanford Leestma. MBA 3059 Programming Technology –II(Java) Module 1: Overview of Java language:. Statements. Reserved words and programmerdefined names. Case Study: Craps. Nested if-else and if-else-if.software engineering basics . true and false values.Robert Lafore. Richard Halterman. 41 . compiling and running . Assignment and copy initialization.conditionals. indentation. 2.boolean return values .working with threads and distributed computing . Module 2: A first look at objects and events:-Classes and objects.Yashwant kanetkar References book 1.Object Oriented Programming with C++ .methods. loops and recursion . Jofel Adams.The C++ Programming Language . The import statement. The compound assignment (+ =. Short-circuit evaluation. local variables. this pointer. double and char.Virtual Function. De Morgan’s laws. and arithmetic :-The concepts of a variable and a data type.object-oriented programming . classes and inheritance . Arithmetic expressions. Pure virtual function. The primitive data types: int.Object Oriented Programming in Turbo C++ . and methods. Relational and logical operators.step-wise refinement and problem decomposition . Objects and classes in Ramblecs.. braces. A brief introduction to events handling in Java.) and increment and decrement operators(++.Introduction – files and streams. Syntax errors.
robustness). Public and private fields and methods. Software documentation. Software Quality Assurance processes. maintainability. James Gosling :The Java programming Language References Books: 1. Project management tools. Software Lifecycle and application of validation and verification. Walkthroughs and Inspections: General Concepts. Russell :Java Programming for the Absolute Beginner MBA 3061 SOFTWARE ENGINEERING Module1: Software Process:-Software life cycles. Notations (graphical and languages).Configuration management. client/server computing . Function-oriented design. Quality Characteristics. Calling methods and accessing fields. Basic concepts of design patterns.Static fields and methods. Activities in each phase. Fitness for use and customer quality definitions.Security . Overloaded methods.David Flanagan :Java in a Nutshell: O'Reilly 2.graphics . Components. Definition and classifications of software Defects. Safety / Failure Analysisand testing.Joseph P. maintainable and cost effective software. portability. SQL. Modularity and decomposition. Software Costs. AWT .Java beans . Ken Arnold. The return statement.IDL and CORBA .Applets. Factors influencing productivity and success.networking.sound . Planning for change. Elliotte Rusty Harold :Java Network Programming 3. Module 7: Network Applications:-Relational databases. Reviews. Managing expectations. UML. constructors. Module 2: Software Quality Assurance:-Validation and Verification concepts. Software design principles (separation of concerns. Cost estimation and scheduling. reliability. Engineering quality definitions. Communication and collaboration. Specification for design. and fields:-Defining methods.Servlets .Remote method invocation (RMI) .Module 6: Classes. Unit (Module / Package) level testing. World Wide Web. Definitions of software product quality. HTML . Object-oriented design. JDBC . ports. Software design quality attributes (correctness. information hiding). Software process models. reliable. 42 . Control and life-cycle management of correct. Software maintenance. Encapsulation and information hiding. State based testing. specifications.David Flanagan: java in a Nutshell:A Desktop quick reference 3. OO Testing considerations (polymorphism and inheritance). Risk management.Graphical user interfaces (GUI). Passing arguments to methods and constructors. Subsystem / Integration testing. abstraction. SMTP (email) . Regression testing. architectural structures and views. quality costs and economics. Logical Testing/Analysis.Joshua Bloch :Effective Java programme Language Guide 2. Productivity metrics. Software architecture. Creating objects with the new operator.JAR packaging Text Books: 1. Traditional Functional Testing. Interface design. methods. Module level design. Constructors. Cause and effects of project failure. Module3: Software Design:-Role of software design activity.
Fundamentals of Software Engineering: Carlo Ghezzi. heaps. implementation. Reliability and fault tolerance. expressing quality requirements so that they are testable. B-trees. Dino Mandrioli Pearson . sets. Stacks and queues. behavioural modelling. Morgan Kaufman. minimum spanning tree. serial and parallel I/O. files and access methods. domain modelling. usability. and authentication.Module 4: Real Time Systems :-Definition and characteristics of real-time systems. Designing realtime systems (requirements. Operating System basics. performance. Real-Time Systems: Jane W. Requirements management. Algorithm design techniques. Hard and soft real-time systems. including concurrency. Jawadekar: Software Engineering: Principles and Practice McGraw Hill. Acceptance test design. Modelling paradigms. Pearson . access. Concurrency Module 5: Requirements and Specifications :-Elicitation sources and techniques. Shaw. Real-time operating systems. Quality requirements (e. constraint modelling. indexedsequential. Complexity analysis. memory management. lists. Wiley . priority ceiling protocols). arrays. traceability. Exceptions and exception handling. bus protocols. interrupts. tradeoff analysis. transactions. 43 . consistency management. Algorithms related to set operations. Resource control. 2. maintainability). query languages. Synchronization and communication. and intractable problems Text Books: 1. reviews and inspections.Real-Time Systems and Software: Alan C. protection. Patterson. reliability. strings. processes. process scheduling.Computer Organization & Design: David A. trees. graph algorithms: depth-first and breadth-first search. Wiegers. linking and loading. Mehdi Jazayeri. gates. Searching. machine organization. Requirements documentation and specification languages. including Boolean algebra. Hennessy. tables. stacks. rate monotonic and deadline priority. 5. Validation. functional modelling. and direct-memory access (DMA). 3. Scheduling (cyclic executive. caches. balancing. design methods. memory organization..g. 4. PrenticeHall . Joanne M. shortest path. Module6: Computing Structures:-Computer Architecture basics. validating nonfunctional requirements. multi-key organizations. interaction analysis. prototyping. Simple embedded systems.Software Engineering: Shari Lawrence Pfleeger. testing. Hard problems. Graphs. dynamic programming. including database architecture. 6. NP-completeness. Atlee.Waman S. Liu. and impact analysis. the greedy method. John L. risk analysis. machine-level representation of data. Sorting. combinational and sequential logic. File system organization and access methods (sequential. Database basics. human-computer interaction). including information modelling. Dynamic responses of simple physical. assembly/machine language programming. Prioritization.Software Requirements:Karl E. Empirical and theoretical measures of the efficiency of algorithms.S. such as divide and conquer. negotiation. Module 7: Algorithms & Data Structures :-Fundamental data structures and their associated algorithms.
Use a table layout to organize a web page.Create an image map .Create simple Flash animations.Investigate image properties . and apply HTML Styles.Create and edit templates . 44 . Braude.Create.Create pages from templates . Weiss and D.Hans Van Vliet.Update changed links.Create e-mail links . User Interface Design & Graphics.Check web pages for broken or missing links . Fundamentals of Software Engineering. Use the Adobe Photoshop. Module 4 : Tables:-Design a page with tables . Module 7: Create a variety of original graphics and animation. Module 2: Basics of HTML: -how to write it. 2. and use snippets. 3. Second Edition. what it is. Mehdi Jazayeri and Dino Mandrioli.Understand the business process of the multimedia development industry.Align graphics and text .Templates and Snippets . Incorporate all of the various multimedia elements to produce an interactive multimedia product. Plus hosting and putting your Web page on the Internet. a library item. Software Engineering: Principles and Practice.Use effective interpersonal communications skills to enhance clarity of ommunication.Participate on a design team understanding and applying effective project planning and time management on both an individual and team level.Insert and edit tables using templates . Create text links .Eric J.Explore the relationship of Fireworks and Flash to Dreamweaver . Addison-Wesley MBA 3063 MULTIMEDIA AND WEB DEVELOPMENT Module 1 : Establishing and Managing a Web Site:-Examine the major components of Dreamweaver Create an online site for class projects .Create. Parnas. 4. Digital Video. the difference between HTML and XHTML. Effectively apply the fundamentals of multimedia design including the aesthetic and technical aspects.Carlo Ghezzi. Hoffman. Software Engineering: An Object-Oriented Perspective. M.Create library items and add them to documents .References books 1. John Wiley and Sons.Insert and align items in a table . edit.Format text with the list tools. Pearson Education (Addison Wesley).Create graphic links (buttons) and navigation bars . M. Multimedia Sound. Module 3: Getting Graphic:-Insert and edit graphics . Module 5: Libraries:. edit.Control images in backgrounds and tables .Investigate color tools and uses . L. Module 6: Introduction to multimedia:-Typefaces and Graphics: Desktop Publishing: Production Planning and Design. John Wiley and Sons. and a style . Software Fundamentals: Collected Papers by David L.Create and upload a basic web page with Dreamweaver .D.Define and investigate a template. Parnas and D.Set anchors and create links to anchors . enhance team performance and build effective working relationships.:-Understand the roles and responsibility of a multimedia design team. a snippet.
System Requirements Analysis. User training .System analyst skills . References book 1. Jessica Burdman:Collaborative web development:strategies and best practices for web teams 5. Conversion planning..Data dictionaries and information system metadata.The process of systems development ..Installing and testing purchased software. Fact Finding Techniques Module 2 The systems analyst and information systems stakeholders :.stylesheets and web Graphics .. 4..Prototyping. Project management..Information system stakeholders and their roles Module3 Business and information systems:. Project Feasibility.Module Systems maintenance...Request for Proposal (RFP). Decision trees Module 6 CRUD synchronization matrices:. technical. Jennifer Niederst Robbins and Aaron Gustafson :Learning Web Design:a beginners guide to (X)HTML.Data sampling.Request for Comment (RFC). Testing..Observing stakeholders and their environment(s).Data flow diagrams. 3.Understanding the culture of organizations.Web hosting and web site development:a guide to opportunities: By Matthew Drouin. Module 7 Systems design:.Joint Application Development (JAD)..Text Books: 1.System Development Life Cycle.. and operational feasibility. System failure recovery.Reverse engineering..Interviewing techniques. 45 .Entity relationship diagrams. Economic.Creating questionnaires. Preparing and writing system proposals.HTML.Understanding information as a resource. schedule.Building and testing databases and files.A simple guide to HTML:Brian Salter Naomi Langford 2. Reengineering.Types of information systems Module 4 Gathering user requirements and information analysis:. Systems enhancement. Feasibility and cost benefit analysis. Gantt charts and PERT diagrams.XHTML and CSS:Elizabeth Castro MBA 3065 SYSTEM ANALYSIS AND DESIGN Module1 Introduction to Systems Analysis and Design :.Types of information systems and their characteristics .Building and testing network infrastructure.Decision tables. Matthew MacDonald :Creating Web Sites:The missing manual 2.Understanding the structure of organizations.Structured English. Technical support...Working with HW/SW vendors.Rapid Application Development (RAD) Module 5 Data modeling:.. Systems implementation. Process modelling. Kevin Potts :Web design and marketing solutions for business websites.Writing and testing programs.
Appropriate use of technologies. T Sarson: Structured Systems Analysis: Tools and Techniques 3. Module 6: Waste management. Methods for assessment Future Considerations Module 4: Health care professionals: Employment trends in the health Care Industry.Prentice-Hall:Structured Design: Fundamentals of a Discipline of Computer Program and Systems Design. Classification of waste.CP Gane.Private Health services: Background and Present status. 2. Disposal of waste. Overview of Health Services in India.Text books: 1. Supply of doctors. The psychological bases of Health. Segregation at source. R Elmasri. E Yourdon.Rural Healthcare Services:Management of Information – Rural Healthcare planning. Module 5: Epidemiology: epidemiological Data-Epidemiological Status of some important and common diseases -Epidemiology Management-managing Diseases on epidemiological background.tony wakefield:System Analysis and design References Books 1. Disease and Case seeking Module 2: Government Health Services Background and Present status. Introduction. Thrust Areas in rural Healthcare Services 46 .Donald Yeates. LL Constantine . SB Navathe :Fundamentals od database System SECTORAL SPECIALIZATIONS • HEALTH CARE MANAGEMENT MBA 3067 MANAGEMENT OF MEDICAL AND HEALTH SERVICES Module 1 Historical evolution of health services in India and abroad. Health Services A summary of Perspective. JE Kendall :Systems Analysis and Design 2. Marketing. Equipments and handling waste. Infrastructure. Development and diffusion. Module 7: Rural Healthcare Management.KE Kendall. Organizing for Technology Assessment. Future Issues for Health Care Professionals. Module 3: Medical Technology and its assessment: Innovation. Control. Nursing Shortages and future Role changes.
Evolution. general medicine\e. equipment planning. Objectives. premises of planning. KK. Annand. significance. tissue Bank/Organ Donation.U Management. cardio thoracic.C. Electronic Health Record. Library. WHO. Mortuary and Autopsy. design considerations. Telemedicine. Dimensions of HRM – Managing the Selection procedures. special medical services. Hospital Planning 3. urology. J W and Paul T Introduction to health Services. mortuary services. hospital Management New Delhi 2. Module 5: Manaement of Human resources in hospitals. radiology. Lederer and Sethi. DelmarSchultz. estimates. admission and discharge. Rein Hold 1966 47 . endocrinology. Module 7: Information System in Hospitals – HIS (Hospital Information System). 2. Underlying Recruitment – Education and Training – Value Orientation in the Medical Profession – Human Capital Vs Productivity Acceleration – Delegation Of Responsibility – Compensation and Motivation policy – Performance Audit – documentation. Laboratory. Grief Counseling. gastroenterology. patient care services-patient counseling for surgical procedures. and ophthalmology Module 3: Supportive services: general medical services. Operations theatre. reception. Management of hospitals MBA 3069 HOSPITAL PLANNING Module 1: Hospital Planning: Introduction. staffing. technical medical services. Pharmacy. Stephen. Module 2: Medical Specialties: overview of the functions and sphere of each specialty oncology.G. Non technical services.Hospital Ancillary services-Continuing medical educationP. The Concept – Departmentation: the Perception – Organizing Hospitals – Organizational Structure for Hospitals and Functions of key departments. Pitfalls in Planning. Ward management. Role of Hospitals./Fellowship/resident programs. Hospital Industrial Engineering. In patient care. Personal Digital Assistant. Voice Recognition System. NY. neurology. Module 4: Hospital administration: Non medical services. special procedures. emergency. R J. hospital infection control. Reference Text Books 1. Smalley H & Freemand. I. Hospital Organization and Departmentation:Introduction – Organization . psychiatry. medical records.References Text Books 1. nephrology. J.:Safety in hospitals. Module 6: Nursing administration -Nursing care. organizing. Medical seminars and symposia. Clinical Decision Support System.
Managing Technology – The strategic view Lowell W. Collaborative arrangements . Role and Importance of Technology Management. Scope of Technology Management . Definition and characteristics of Technology.. Models of the Transfer Process. Reference Text Books 1. Nature of Technological Change . Managing technology and innovation for competitive advantage . Technology Life-Cycle . Approaches to Technology Planning and Implementation . Technology transfer . Module – 4: Technology strategy : Definition and types of Technology strategy. major current developments in technological environment . changes in the technological environment. Registration design and Copyrights.Patents. Impact of Technology on Decision Making. Key advantages and Objectives. Stede 48 . Module – 6: Diffusion and growth of Technologies . modes of value chain configuration .Implications of Technological World .• OPERATIONS AND MANUFACTURING MANAGEMENT MBA 3071 TECHNOLOGY MANAGEMENT Module – 1: Introduction: Meaning and Nature of Technology. Strategic aspects of Technology Management . K. . Narayanan 2. Module – 2: Distinctive features of New Technology . Intellectual Property – Protection . Module– 5: Technological Change . Framework for Formulating Technology strategy . Reasons for collaboration. process innovation and value chain. Module – 7: Technology innovations .. competitive consequences of technological changes. Module – 3: Technological Environment: Levels of environment. Information Technology Revolution. factors that drive the process of diffusion. Production Function and technological Change . Deployment of Technology in New Products.V.
Logistics. Concepts. Strategy. Integration/Process School. Activities of the Purchasing Department. E-Business – E-Commerce. Components of a Supply Chain Management – Customers. Supply Chain Management. Modes of Transport. Module – 4: Coordination in A Supply Chain : Bullwhip Effect. Manufacturers. Transportation Analysis decisions. Transportation. Fourth Party Logistics Providers. Drivers of supply chain.Sahay 2. Multiple Outsourcing. Information. Definition. and N. Third Party Logistics. Distributors. Single vs. Information Technology Strategy. ECollaboration. Reference Text Books 1. Impact of Internet. Value Chain.Agrawal 3. Warehousing. Supply Chain Management in the 21st Century – B. Managing Suppliers – JIT Purchasing. Planning and Operation – Chopra Sunil and Pete Meindl. Process. 4. Customer Service Strategy. Module – 6: Information Technology and Supply Chain Management : Value and Use of Information in Supply Chain . Collaboration Strategy. Suppliers. and Schools of ThoughtFunctional. Changing Role of Information Technology in A Supply Chain : Module – 7: Internet Technologies. Module – 3: Supply Chain Processes: Management and control of Purchasing Process. Vendor Managed Inventory. Framework for Supply Chain Integration. E-Procurement. Overcoming the Bullwhip Effect. Module – 5: Outsourcing in a Supply Chain : Outsourcing – Reasons. Importance of Inventory.K. Module – 2: Supply Chain Design and Strategies: Nature of integration. Advantages and Disadvantages of Outsourcing.MBA 3073 SUPPLY CHAIN MANAGEMENT Module – 1: Supply chain management: Introduction. Principles of Supply Chain.S. Participants in Transportation Decisions. Logistics and Supply Chain Management – Raghuram G. Elements of Supply Chain Strategy – Demand flow strategy. Textbook of Logistics and Supply Chain Management –D. Causes of Bull-whip Effect.Rangraj 49 .
Phone banking. Functions of RBI. Factoring services. Arrangement of international loans . Management & Organisation of RBI. Remedial and Corrective measures in managing NPAs. Mortgage. Loan Syndication .N. Organisation of international Banking: off-shore Banking: Paper & functional Module 7: Regulation of International Bank: International regulation of commercial bank. Letter of Credit. Indian Banking – R. Modes of creating charges on securities. Module 3: Banking business: Employment of Bank Funds. Income Recognition and Assets Classification (IRAC). Venture Capital Funding. Activities of International Banks .• INSURANCE AND BANK MANAGEMENT MBA 3075 BANK MANAGEMENT Module 1: Introduction of banking: Meaning and Definition of Banking. Organisational set up of Commercial Banks in India. Legal aspects of Loans and Advances. Classification of Banks. Management of Indian Financial Institutions – R. Mechanism of operation of Loan Accounts. Non-Fund base Business: Bank Guarantee. Fund base business: Meaning and Concept of Loans and Advances. Module 6: International Banking: Growth & Development of international Bank. Parameswaran and S. Reference Text Books: 1. internationalization. Term Loan. Types of Euro –dollar credits .By C. Bancassurance. ECB ( Extermnal Commercial Borrowing). Profitability of Commercial Banks. Financial Intermediation function.Mode of creation of Charges: Meaning and Concept of Hypothecation. Basle Committee & Basle Concordats. Foreign Exchange & Risk Management – Macmillan 50 . Overdraft. ATM. Concept of modern banking: Net banking. Banking Law and Practice – P. Role of Merchant Bankers. Lien and Assignment. Bank Net. Investment Banking.Natarajan –Vikas Publication 4. EXIM Bank: Role & Functions.M. CP & CD’s euro –MTNs. Performance evaluation of Commercial Banks. Types of Loans: Cash Credit. NPA: Concept and Definition. BA . Foreign exchange and risk management .Varshney –Sultan Chand 2. Features of Banking. Management of Commercial Bank: Board of Director. primary and collateral securities.Srivastava –Himalaya Publication 5. Module 5: NPA Management: Prudential Norms: Capital Adequacy. Concept. Role of Commercial Banks. supervisory norms for Banks. Introduction to Foreign Trade . Indian Financial Market and Commercial Banks. Multiple deposit creation by Euro banks. Management of Loans and Advances. Jeevanandam – Sultan Chand 3. Pledge. Module 2: Central banking system: Definition of Central Bank. Module 4: Merchant banking: -Introduction.
Requisites of Insurable risks. Arbitration. Categories. Risk manager vs. Module 5: Functions and organisation of insurer: Functions of Insurer: Production (Sales). Reference Text Books: 1. Trustworthiness. Accounting and other record keeping. Nature of Insurance. Communication skills. Managing claims and losses. Providing other services like. Principle of Insurable interest. Personnel management etc. Legal aspects. Limitation. Module 3: Types of Insurance: Life and Non life Insurance: Introduction and concept. Health Insurance: Meaning and Concept. Principle of Subrogation. Distinguishing features of Insurance contract. Practice of Insurance .Insurance Laws: Insurance Regulatory and Development Authority Act 1999 (IRDA). Marketing research. Mechanism of Insurance. Records and Review. Claim documents.MBA 3077 INSURANCE MANAGEMENT Module 1: Introduction: Definition of Insurance. Concept of Risk. Role of modern Insurance manager in sunrise sector. Business target. Target market. Loss minimization. Liability Insurance: Meaning and Concept.. Motor Insurance: Meaning. Mumbai 2. Consumer Protection Act 1986 (COPRA). Fire Insurance: Introduction and Concept. Surveyors and Loss Assessors. 51 . Long-term relationship. Role of Insurance in economic development of a country. Persuasive skills and Analytical ability. Prospect of Indian Insurance industry Module 7: Insurance and Risk Management: Definition of Risk. Recoveries. Principles of Life Insurance. Morale. Double Insurance and Reinsurance. Rate making. Module 6: Insurance Manager: Development of Insurance manager: Product knowledge. Insurance as a Risk Transfer tool. Principle of Indemnity. Purpose and need of Insurance. Engineering. Marine Insurance: Cargo Insurance and Hull Insurance.Insurance Institute of India. Types of Marine Insurance contract. Salvage. Post settlement action. Settlement. Principle of Utmost Good Faith. Investigation and Assessment. Concept of Pure Risk in Insurance. Principles of Insurance – Insurance Institute of India. Module 2: Principles of insurance: Contract of Insurance. Insurance manager. Customer orientation. Preliminary procedures. Legal advices. Insurance as a Social security tool. Concept of Insurance. Behavioral aspects of Insurance manager: Motivation. Underwriting. Important activities of Life Insurance Cos. Mumbai. Principle of Contribution. Module 4: Claims: Introduction. and Certificate of Insurance. Investing and Financing.
Hotel Licenses . Orientation. Attitudes and attributes of a Food and Beverage service personnel Module 5: Food Production Management: Organizational structure. Hotel as an industry. Contribution to Indian and global economy. Food and Beverage Service areas in a hotel. Job Specification & Job Description of front office personnel. Organizational chart.Food and beverage service organization. Stillroom. Kitchen layout and functions. Problems and prospects of hotel industry. Internet 52 .duties and responsibilities.HOTEL MANAGEMENT Module 1: The Hospitality Industry :Meaning & definition. Types of catering establishments. use of Internet and other latest technologies in food production Module 6: Hotel Human Recourses Management Managing Human resources in hotel Industry: Recruitment. Staff Scheduling. Snack bar.• HOSPITALITY MANAGEMENT MBA 3079 . Food and Beverage Service personnel. Activities of hotels. Front office Systems. Role of key personnel in housekeeping. Major players in the industry – India and worldwide. Development of hotel industry in India. Operational and support Service departments of a hotel Module 2: Front Office Management :Various sections and their functions of Front Office. Organizational framework of the department (Large/Medium/Small Hotel). Room service. Various sections and their functions of Housekeeping department. Present scenario and future projections of HR issues in industry Module 7: Hotel Marketing Management. Food Production personnel.permission from statutory authorities. Emerging markets. Marketing functions in hotel industry . Historical evolution and development. Property Management System Module 3: Housekeeping Management: Role & importance of Housekeeping. The guest cycle. Grill room. Coffee Shop. Characteristics of hotels. Present trends in industry. Bars. Types of hotels. Job Description and Job Specification of staff in the department Module 4: The Food and Beverage Service Management: Introduction to the Food & Beverage industry. Levels of service. Food and Beverage Control.Restaurant. Discotheque. Job Description & Job Specifications of F & B service staff. tour operators. consortia and reservation system. Banquets. Night clubs. Various sections of the Kitchen. global distribution system (GDS). Complimentary role with other industries. Major hospitality distribution channels – travel agents. Classifications of hotels. Selecting. Job Description and Job Specification .Functions & levels of distribution channels. Hiring.
International Tourism. Sterling Publishing Pvt. Kaul.TOURISM MANAGEMENT Module 1: Tourism Phenomenon: Concept. procedure for obtaining foreign exchange. Role and functions of Indian and International Tour Operators & Travel Agencies. Financial management in Hotel and Catering operations . 4. Ltd. Entertainment. VNR.Doswell. The British Hotel and Catering Industry Medlik. Transportation. Module 7: Tourism Marketing : Concepts and importance of Tourism marketing.Attraction. New Delhi. Hotels for Tourism Development. issuing authority. Definition. 5. type. procedure for obtaining VISA. Philip Kotler. Approach to Hotel Planning . growth and development of Tourism. issuing authority.M. Major national and international Tour Operators & Travel Agencies. Organizations and Associations: Tourism and Government administrative systems: Department of Tourism. Tourism and Hotel Management in India . Other travel legislations Module 6: Foreign Exchange: Countries and currencies. 6. Accommodation. 8. (P) Ltd. Marketing Functions in Tourism. FHRAI etc.M.. IATA. Tourism marketing Mix. G.Major & Minor Components : Components of Tourism Industry. 7.Paige. Factors influencing growth of Tourism. Roger. Sterling Publishing Pvt. 2. Types of Tourist. Bardi.N. Tourism Pricing. Van Nostrand Reinholdn New York. foreign exchange counters. Robert Lewis & Richard Chambers.. 9. Marketing Leadership in Hospitality. Tourism Advertising 53 . Dynamics of Tourism. Metropolitan Book Co. Importance of Travel & Tour Operations. MBA 3081 . ASTA.Reference Books: 1. VISAS: functions. Infrastructure & Hospitality Module 3: Tour Operator and Travel Agency Business: Tour Operators. Refreshment.K. Bhatia.. procedure for obtaining Passport. Dr. History and development of Tour Operators & Travel Agencies. India Tourism Development Corporation. A. types. New Delhi. S. The Hotel Receptionist .S. Module 5: Travel Formalities and Regulations: Passports: function.O. Tourism marketing Segmentation. K. Tourism Promotion. Historical evolution. New Delhi.10. and D. Shopping. customs formalities.Sutton. immigration etc. Ltd. New Delhi. Tourism in India and abroad Module 2: Tourism Industry .Anand. Travel Agencies.T. Impacts of Tourism. Negi. J. Marketing Management. P. Donald F. TAAI. 3. UFTAA. PATA. R. 11. Tourism organization and associations: Role and function of W. Prentice-Hall of India. Importance and role of tourist Guides and Escorts Module 4: Tourism Administration. M. James A. Hotel Front Office Management.
Reference Text Books: 1. regulatory measures by the government. domestic price policies. regulated markets. evolution of agricultural price policy.S Kamat 4. Marketing efficiency in agricultural products: Prabhakar Rao 54 . procurement & distribution management in cooperatives. growth and development functions of national agricultural cooperative marketing federation of India (NAFED). present and future – Bukhart 7) Tourism principles and policies – A. financial management issues in cooperative management . Module 7: Marketing management issues in cooperative .K. Metropolitan 2) Profile of Indian tourism – Shalinin Singh 3) Tourism today – Ratandeep Singh 4) Dynamics of tourism – Pushpinder S. John Wiley • AGRO BUSINESS MANAGEMENT MBA 3083 AGRO-COOPERATIVE MANAGEMENT Module1: Concept of rural marketing. need for development of cooperative marketing. concept of micro credit financing. leadership. Francois Vellas & Lionel Bickerel.Reference Books: 1) Hotels for tourism development – Dr. chief features of regulated markets. Wood etc. transportation and ownership. Module 5: Co operative marketing structure. policy making. Agricultural Marketing: F. quality control and standardization. Kolis 2.individual and collective bargaining. factors affecting marketable surplus. Macmillan Business 12) Tourism – The State of Art.L. Market reports classification and grading.Thosan 3. A 11) International tourism. Bhatia. edited by Seaton. government policy on storage and warehousing. planning & organizing functions in cooperatives. Marketing Agricultural products: R. past. Module 4: Price policies. cooperative laws. Gill 5) Introduction to tourism – Seth P. New dimensions of cooperative management: G. size and the importance of rural market. domestic trade in agricultural products. unique features of Indian rural markets. storage and warehousing. rules & by laws. Sterling 8) Travel agents and tourism – Merrisen James 9) Tourism and cultural heritage of India – Acharaya Ram 10) Culture and art of India – Mukherjee. Jagmohan Negi. Module 6: Professional management of cooperative. project planning & implementation of cooperative.K.N. Sterling 6) Tourism. Module 3: Price quotations. Module 2: Classification of agricultural products with particular reference to seasonability and perishability.
Mamoria. poultry development.B. Students relating to size of farm and productivity. S. utilization of land and cropping pattern. problem of agricultural marketing. operation of food project. Module 3: Animal husbandry.Rural credit. low productivity of forests and its causes.Agricultural problems of India 2. classification of forests. object. Rural development programmes. Destruction of forests. dairy industry. Farm overheads on fixed costs Capital in farm business Reference Text Book 1. interdependence of agriculture and industry Agriculture and Rural Drought–prone programmes. marketing of farm products. fisheries development programmes. forest development programmes. C.MBA 3085 RURAL MARKETING Module 1: Importance. fisheries. problems of dairy industry. cattle insurance. national forest policy. government measures. extent of commercialization of the Indian agricultural sectors. Sadhu & Singh – Fundamentals of Agricultural Economics 3. Meaning and role of farm management with its salient features. social forestry. irrigation and modern agricultural technology. Module 5: Cottage and small scale industries.Indian Rural Economics 55 . agricultural prices. dairying and fisheries. cooperative credit societies and institution. Module 7: Production economics.Bhattacharya. scope. marketable surplus and marketed surplus. green revolution. rural industrialization program. Module 4: Agriculture and rural development. Importance of cattle. regional distribution of forests. importance of forests in national economy. intensive cattle development project. Module 6: Managerial function and purpose of planning in farm activities – basic principles and concepts of farm planning. Module 2: Forest resources and forestry development.N.
Factors Impeding Safety. Safety Training Programmes.4 Safety Promotion And Awareness. Need for Safety. Periodicity. Safety Audit. Personalized Vs Mass Safety Programmes. Module . Safety Policy.6 Safety Inspirations. Text Books 1. Module . Posters. Checklists And Report Forms. Attitude towards Safety.1 An Overview of Safety. Module . Industrial Safety by Blake Roland 3. Trade Unions and Bipartite Committee in Safety. Public Relations.• SAFTEY MANAGEMENT MBA 3087 SAFETY ORGANISATION AND MANAGEMENT Module .3 Role of Management. Module . Supervisors. The Qualification and Role of Safety Professionals. The Function and Structure of Safety Departments and Committees. Safety Sampling. Suggestion Schemes. Module . Advantages and Limitations of Safety Organization. Personnel Management by C.5 Safety Management Techniques. Workers.7 Safety Planning. Procedures.2 Safety Organization . Contests And Competitions. Types.The Size. Incident Recall Technique And Job Safety Analysis. Displays And Exhibits. Module . Mamoria 56 . B. Publicity Tools And Kits. Safety Awareness Meetings. Safety Survey. Safety and Productivity. Techniques of Safety Management by Dan Peterson 2.
Heinrich Theory.MBA 3089 ACCIDENT PREVENTION AND SAFETY ACTS Module . Techniques of safety management by Dan Peterson 3. Text Books 1.6 The Factories Act. Unsafe Act. Workman Compensation Act. Dan Peterson.5 Types And Uses Of Personal Protective Equipments.3 Theories Of Accident Causation . Module . Safety at work by John Ridley 57 .2 Factors Leading To Accident . Mines Safety Act and Environmental Protection Act.Situational and Environmental Factors. Hazards. Industrial Accident Prevention by H. Module . Corrective Actions.W. Nester Roos 2. Analysis and Classification Of Accidents. Module . Franklird’s Theory And James Tye Multiple Causation. Identification Of Key Factors. Reportable Accidents. Module . Compilation Of Accident Statistics.4 Accident Investigation. Hapbura Theory. Heinrich.7 The Indian Electricity Act. Dangerous Recurrence. Risks. Module .1 Definition Of Accident. Injury. Module . Unsafe Condition.
Data Mining and its Applications. 58 . Turban. and Wetherbe. Decision support systems. Enterprise communication and collaboration . Developing MIS systems: System Development Cycle. Management Support Systems. 2. Emerging Concepts in Information System Design and Application. Value Chain Analysis. optimisation analysis. Business Process Reengineering (BPR). Method of Identifying Applications. Transaction processing. Tata McGraw Hill. John Wiley and Sons. sensitivity analysis. Laudon and Jane Laudon : MIS: Managing the Digital Firm. fuzzy logic. virtual reality. Business Planning Systems and Critical Success Factors. McLean. ERP. Systems approach to problem solving. CRM. Module6. Extranet. Types of Information Systems: Operations Support Systems. A. Jawedkar W S: Management Information System (Tata McGraw-Hill. goal seek analysis. Procurement Options – Make or Buy decisions.. 2. Decision support systems: MIS support for decision making. ERP.Information Systems for Strategic Management: Competitive Strategy Concepts. Expert Systems. SCM. Executive Information System. Kenneth. Outsourcing as an Option. Tools of business support systems: what if analysis. System Analysis. Emerging Concepts and Issues in Information Systems: Supply Chain Management.. Software Needs. Module3. 4. O’Brien:Introductio n to Information Systems.Resource Requirements for Information Systems: Hardware and Capacity Planning. Module4. Role of MIS: Strategic Role of Information Systems. 5. S: Management Information Systems. Risks in Information Systems. E. E. Jawadekar. James. Customer Relationship Management. Pearson Education. Introduction to Data Warehousing. Module2. Tata McGraw-Hill.SEMESTER-IV MBA 4001 MANAGEMENT INFORMATION SYSTEM Module1. 2nd edition). Planning for Information Systems: Identification of Applications. W. and Strategic Information Systems Framework . 3. Expert Support Systems. and Knowledge Management Systems. Module5. genetic algorithm. Mudrick R G: An information system for modern management Pearson. Artificial intelligent technologies in business: neural network. Mahadeo Jaiswal: Management Information System (Oxford University Press) References Books: 1. Applications: Cross-functional MIS. J.Integrating Information Systems with Business Strategy.: Information Technology for Management: Making Connections for Strategic Advantage. Security and Ethical challenges Text Books: 1. Internet worked enterprise in MIS. Meaning and Role of Information Systems: MIS and information systems. System Design (DFD and ER diagrams) Module7.
MBA 4003 BUSINESS ETHICS Module 1: Introduction to Business Ethics. Justice and Fairness. Module 4: Board of Governors. Module 3: Social responsibility of business organizations. The ethics of Consumer protection and environment. Module 2: Ingraining ethical process in life & work Relevance of ethics in the marketplace. the individual in the organization.TMH Publication 4: Organisational behavioud – Robbins.PHI Publication 59 . . Role and responsibilities. Module 6: Indian Ethics: self and consciousness ethical leadership. Module 7: The description of a highly ethical organization. Ethical principles in business: Utilitarianism. Chakraborty. Ethics and Environment. K. Module 5: Business and its internal constituencies: Employee issues.Reference text Books: 1: Business Ethics: Concepts &Cases – Velasquez-TMH Publication 2: Ethics & the conduct of Business – Boatright-Pearson Publication 3: Ethics in Management – S. Introduction to Corporate governance.
Companies Act 1956 Module 5. Negotiable Instruments Act 1881 Module 7. Legal Aspects of Business AKHILESHWAR PATHK MBA 4002 PROJECT ( Field Assignment) 60 .CHERUNILAM 2. International Business Environment F. Business Law: One should Know AJAY GARG 4. The External Environment. Human and Cultural Environment Module 2.MBA 4005 BUSINESS ENVIRONMENT AND LAW Module 1. The Economic and Political Environment. Module 3. Contract Act 1872 Module 6. Partnership Act 1932 Reference Text Books : 1. Determination of trading partners’ independence . Business Environment JUSTIN PAUL 3. Regional Economic Integration . Government influence on Trade and Investments. Importance and dominance of MNCs. World Trade Organisation and Regional Blocks. Module 4. Multinational Corporations-Definition and Meaning.Types of International Business. International Business : an overview. interdependence and dependence.