Aravali Institute of Management Jodhpur

Business Plan
To launch a Stationery Store in Jodhpur

Presented By: Anuj Jain PGP II Roll No. 7

The business will have the ability to specialize order any type of stationery on behalf of customers including custom printed letterhead paper and business cards Our focus is to position ourselves as the top retail stationery store servicing this particular market.Executive Summary Stationery Zone is a new retail stationery store that will cater all the requirement of people under one roof in Jodhpur. . and other miscellaneous stationery items and small office supplies. pens. Rajasthan. We believe that this is critical to our initial success and long-term growth. specialized paper. preprinted invitations. greeting cards. Our intentions are to obtain 80% market share and become a central hub for providing the entire stationery item to the mass population Stationery Zone will be located at Hotel Sunrise. As our name suggests our focus is on stationery supplies which includes college books & study material. Stationery Zone will centralize itself directly in position to the residential location. Paota. magazines.

 To earn 80% market share and become the number one stationery store in Jodhpur. Vision To evolve into giant retail stationery store focused on customer needs and customization.  To have a large customer base by the end of the first operating year  To receive a 50% profit margin within the first year. Keys to Success In order to succeed in the western wear apparel industry Jubilant Western Wear must:  Carry an assortment of stationery supplies to fit the more ample frames of their customer  Provide customers with top notch personalized customer service in an atmosphere of hospitality  Advertise and promote in areas where the target customer base is available. Mission The Stationery Store’s mission is to provide customers with an outstanding array of stationery supplies while concurrently offering an extensive line of stationary customization services for events and businesses within the target market.Stationery Zone Objectives  To create a shopping environment that caters to the stationery needs of the different section of the society. .  Continuously review our inventory and sales and adjust our inventory levels accordingly.

48) Scissor Post IT (for Quick Notes/Instructions) Black Board / White Board Duster / Magnetic Duster Tissue Napkin / Tissue Paper Roll Push / Pull Stickers Name Plate : Acrylic / Metal / Engraved / Emboss Name Batch : Acrylic / Metal / Engraved / Emboss Table Ring Magnifying Glass / Sheet Magnetic Compass (hoka yantra / disha suchak yantra . Measure Tape (height. 12F. 18. width. 36F) .2 onwards) / Ball Pen Refills Pencil Pencil Rubber / Ink Rubber Fevistick (Gum Stick) Gum Bottle Stamp Pad (Ink color= violet. Refill Xerox Paper / Print out paper Plastic/PVC File & Folders Transparent Punch Folders (different size & quality) One Side Transparent File (A4 & FS size) Patti File (No punching requires to file) "L" Folder (transparent / non transparent) Folder File / Plastic Folder Folder File (with chain) (6F. 24F.List of Stationery Items available at Stationery Zone Office Stationeries Digital Diary Gift Pen Set Golden Pen Stand Piano Folder Ball Pens (Rs. red. printed. length measurement) Stapler (machine) Stapler Pin Remover Punching Machine Paper Weight Fax Paper Roll Typing Carbon.White Board / Black Board / Velvet Board Black Board (Calendar Style hanging / folded) Sketch Pens (color shade= 6.for vastu direction) Cutters (very sharp) Full Scape Paper (ruled or plain paper) Scotch Tape (invisible tape. black.with border) Envelopes (white. 18F. steel) Drawing Board . acrylic. brown. green) General Products Notice Board :. shape/ pre-printed/plain . do not leave gum mark) Touch & Go (ink remover) Visiting Card Album Visiting Card Case Writing Pad Sticker Label (different colors.wooden Office Bag Key Pouch All Leading Brand Pen. Double Side Carbon Writing Carbon Marker Pen size. 36. 24. pvc. 12. polished.invisible tape Glue Gun Machine (with free glue stick) Typing Machine Ribbon Box File / Voucher File Spring File Pencil Sharpener Pen Stand Duster Clip Board / Exam Board (simple. cloth and/ with window in different Size) Scotch Tape . sunmica.

Ed. Books Scanner Law Books AIEEE Books IIT Books CET Books MBA Books Flash Cards MCEE Books Hotel Management Engineering Mathematics D. Imation etc. red. blue. Marking Ink . plastic bag. ledger. EPSON. Paper box.1ch. 500gm. Coated Paper. OHP Sheets Packing Material Rubber Band (regular. Paper Tape Brown paper with pre-gum .H. 80gsm. 20gm. iball etc.) Blank DVD / DVD RW (Moser Bare. 50gm. CD/DVD Drive Head Cleaner Data Cartridge Floppy.C. 100gm. 80 columns (10'x12') & 128 columns (15'x12') Quality: 60gsm. Microsof.MR (10gm. Metal etc. iball etc.) Blank CD / CD RW (Moser Bare. Cartoon. 150gm. ZIP Drive Power cable. 70gsm. back ink Fevicol Tube/Bottle . nylon. Samsung.) Imation etc.E. Kingston. Books Medical Books M. Wood box. Science & Commerce recommended by JNVU Computer Stationery.Professional Degree/Course Books Engineering Syllabus Books Polytechnic College Books Computer Degree Course Books Bsc. 200gm. Samsung.A.) Pen Drive (Transcend. iBall etc.Metal Marking Ink Marking Pen : silver.in different size) Inkjet Cartridges : HP. 5. Samsung (color/black) Laser Printer: Toner Cartridges Inkjet Cartridge Refilling & Ink Toner Refilling Key Board (Logitech. Samsung. Microsoft. Printer cable Mouse and Keyboard converter (port converter) Connectors / USB Connectors Computer System Safety : Spike Guard Printer Legs CD / DVD storage Box / Folders / Wallet CD / DVD courier Envelopes Computer Speakers (2.) Mouse / Laptop Mouse (Logitech.C. Sony. IT Books M. black in different Size) Brown Cello Tape (in different size & length) Disco Cello Tape for Decoration (in different size & length) Marking Ink for: Goni.A. Photo Paper.C.1ch. gold.W. 6.T for Medical & Engineering Exam AITBS Diploma Chartered Accountancy (CA) Books I. executive bond Copy: I part / II part / III part Computer File (15x12 & 10x12) (80 columns & 120 columns) Computer Sticker Sheets (Ready to print and use . Canon. Sony. Books IAS Books Competitive Exam GK CBSE/ RBSE Books CBSE Exams Question Banks College Books for Arts. Printer Ink & Consumables Computer Paper Size: 6 inch.1ch etc) Computer Headphone / Earphone with Mick Antiglare Screen Papers : Glossy Paer. Samsung. Brother. 1kg) Masking Tape Electric Tape / Wire Tape Double Side Tape / Foram Tape Brown Paper / Pink Paper / Design Paper / Transparent Foil Paper / Metallic Paper etc. 250gm. green.

U.e.N.e. college  Average level of education: Level of education is high and standard of living is also high which a favorable factor for our store as it will increase the demand for stationery.950 sq ft.  Age distribution: Mostly prone to students. Second Hand Book Depot & Book World and rest competition is from small stationery stores.V.Location Analysis Location Secondary Business District Hotel Sunrise . J. & K. Paota Rent Rs 15000 per month Area . Economic Base  Total and per capita disposable income: Parents focusing on higher education & disposable income is also high  Growth forecasts: It is also high as there is boom in education sector and there is continuous demand of stationery  Economic and seasonal fluctuations: Would not affect stationery business  Access to credit and financial facilities: Easy availably of credit as sound banking structure is available in Jodhpur . N. Nearness to schools. educational institutes & colleges i. Factors Affecting the selection of Market and Trade Area Demographics  Total size and density: Density of people living at Paota and near by area is high which is favorable for stationery market. Competition  Number and size of the competitors: There are only 2 major competitors i.

Legal Requirements for registration of Retail Stationery Store .

So we will focus on that as well  Enhance the image of our outlet  It ensures optimum utilization of space  Reduce the product search time for consumer  Ensures effective & desired presentation of stationery  Influence the service quality experience . it should be inviting and it should have good lighting and other facilities in total it should entice potential customers into the store. Printe r Ink & Consu mable s Plastic/PVC File & Folders Packing Material & Boutique stationery Entry & Exit Reasons for above type of Layout  Easy to locate stationery  Fully spacious & customers can easily navigate  Draw customers around the store  Store front is another important factor.Store Layout & Design Office stationeries Professional Course Books Cash Counter General Product s Comp uter Statio nery.

000 20.At initial stage.00. the Stationery Zone requires INR 25. Below is a breakdown of how these funds will be used: Projected Startup Cost Working capital Legal Requirements Lease Hold Improvements Opening Supplies Company Vehicle Marketing Budget Security Deposits Miscellaneous & Unforeseen Cost INR 5.000 20.50.57.Stationery Zone & Financing Summary Required Funds .000 77. 00.000 1.000 75.704 5000 10.000 of debt funds.000 8.704 Total Start up Cost .

 Implement a local campaign with the Company’s targeted market via the use of flyers. local newspaper advertisements.Marketing Plan Stationery Zone intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted market. Below is an overview of the marketing strategies and objectives of the Company. electronic advertisements & hoardings.  Develop an online presence by developing a website and placing the Company’s name and contact information with online directories Advertising Expenditure Print media In newspaper of sunday last page Rajasthan Patrika Advertisement size (8*8)sq cm Cost (Rs 235*64sq cm) Add 60% premium Rs 15040 9024 24064 Dainik Bhaskar Advertisement size (8*8)sq cm Cost (Rs 225*64sq cm) Add 60% premium 14400 8640 23040 47104 Electronic media FM channels Rs 7*20 seconds*10 times per day for 1 month Rs Total amount to be spent on print media 1400 Local TV channels 30 seconds advertisement to be repeated 15 times a day for 1 month Total amount to be spent on electronic media 6700 8100 Outdoor Advertising media Hoardings Advertisement size (10*10) sq m Cost (Rs 45*100sq m) * 5 hoardings for 1 month Total amount to be spent on hoardings Rs Total expenditure on advertisement Print Media Electronic media Rs 47104 8100 22500 77704 22500 22500 Hoardings Grand Total . Marketing Strategies  Establish contacts with various educational institutes & Government & Private offices in the local market.

000 60.94.26.000 5.000 5.Organizational Chart & Personnel Summary Owner/Manager Operational Staff Sales Executive Helpers Administrative Staff Accounting Sales & Marketing Number of Personnel Year Owner Accountant Marketing Executive Sales Executive Helpers Total Personnel Plan Yearly Year Owner Accountant Marketing Executive Sales Executive Helpers Total 1 1.000 60.80.80.44.000 2 1.000 84.44.000 84.94.000 1.000 3 1.000 1.000 1.44.000 1.000 60.94.80.000 1 1 1 1 2 3 8 2 1 1 1 2 3 8 3 1 1 1 2 3 8 .000 84.26.000 5.26.000 1.000 1.

Personal Expenses Break Dow n 21% 31% Ow ner Accountant Marketing Executive Sales Executive Helpers 24% 14% 10% .

 Fully spacious & customers can easily navigate  Well trained sales persons  Within reach of people  Near educational institutes & universities Weaknesses  New Player  Credibility problem may affect initial sales  Customer Loyalty  Underdeveloped Supply Chain  Lack of adequate utilities Opportunities  Enormous market for the Stationery Business  Growth of educational institutes & universities  Demand of boutique stationeries Threats  Competition from Second Hand Book Depot &  Book World  Increase in interest Rates  Increase in supplier prices  Inflation . opportunities and threats.Strategic direction SWOT Analysis This is a summary of the business's most important strengths. weaknesses. Strengths  Excellent quality product.  All stationery products under one roof.

The Owner will acquire INR 25. The loan will have a 10 year term with a 9% interest rate Sources of Funds Sources of Funds Owners Capital Loan from bank Total Financing Rs 15.00.00.000 25.000 of debt funds to develop the business.Financial Plan Underlying Assumptions    Stationery Zone will have an annual revenue growth rate of 16% per year.00.000 .00.000 40.

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