Berlitz Language Centers – Egypt Introduction To:IDSC.

An Overview of Berlitz Date: 05/25/2011

................. 4 Berlitz Language Proficiency Levels ............................. 9 Monitoring ......................................................................................................................................................................... 8 Instruction ........................................................................................................ 11 Independently Owned & Operated Arkadia................................................................................................................................................................. 6 Level 7: ........................................................................................................ 7 Level 10: .............................................................................................................................................................................................................................................................. 5 Level 2: ....................................................................................................................... 5 Level 1: .................. 5 Level 4: ...................................................................................................................... Maadi.................................................................................................................................. 6 Level 5: ........................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................... 5 Intermediate Skills ............................ 9 Second one-on-one counselling ..................................................................................... 9 Progress Report................................................... 6 Advanced & Professional Skills ..................... 6 Level 6: ............................................................ 10 BerlitzEnglish™ Website.............................. 9 Counselling and Progress Reports ..................................... 9 The course book .................................................................................................................................................................................................................................................................... 8 Needs Analysis (Placement Tests)................................................................................................................................................................................................ 6 Upper Intermediate .................................................................................................................................................................... 7 Level 9: ............................................................................................................................................................... 9 First one-on-one counselling ..........Page |2 Table of Contents About Berlitz .................................................... 9 Level Check (Level Final Exam)......................... 8 Orientation ........................... 10 Extract from the contents of BerlitzEnglish Level 1-4:.................. 9 Berlitz Material ................................................................................................................................................................................................................................................................................................................... Alexandria ............................. 10 Audio CD .......................................................................................................... 5 Level 3: ........................................................................................................................................................................................................................................................................................................................................................... 7 The Learning Cycle ................................................................... 4 The Berlitz Method ................................................................ 5 Functional Skills................................... Nasr City.......................................................... 6 Level 8: .................................................................................................

................................................................................................................... 13 Private Instruction......................................................................................................................................................................................................................................................................................... 12 Summary of Berlitz Products & Services ..................... Error! Bookmark not defined............................................................................................................................................. Terms & Conditions........................Page |3 Extract from the contents of BerlitzEnglish Level 5-8 / Combination of Business Essentials with the following themes is possible: ............................................................................ 13 Berlitz Total Immersion® and other Intensive Programs .......... 14 Concept Creation ....................................................................................... Nasr City............................ 14 Service Package ................. 11 Berlitz Instructor .................................................. 13 Group Instruction ....................................................................................................................... 13 Semi-Private Instruction ................................................................... 13 Charter Courses ....................................................................................................................................................................................................... 14 Reporting System ........................................................ Alexandria ......................................................................................... 14 Some of Our Customers ................................................................................................ 14 Needs Analysis ................................................................................... Error! Bookmark not defined.................................................................................... Error! Bookmark not defined........ 16 BerlitzEnglish Prices ........................................................................................................... Payment Terms ................ Independently Owned & Operated Arkadia............................................................................................................................ 17 Starting Dates. Maadi........

In order to know where to begin learning the new language. was so successful it became the gold standard of language instruction and led to what would become a globe-spanning organization. all conversation during class takes place in the target language. These levels are also used to chart the progress in the language. His approach. Berlitz: over 125 years of success In 1878. Powerful. Independently Owned & Operated Arkadia. women and children speak new languages. The Berlitz Method Conversational. Maadi. Proven Maximilian Berlitz created the Berlitz Method® style of teaching in 1878. conversational style of teaching has remained at the heart of our company's language instruction ever since. You find yourself taking on a new language the same way you did your first — with natural ease. with over 460 locations in 63 countries and more than 60 locations in the United States. We have helped millions of men. Our instructors use a conversational approach based on listening and speaking. Berlitz developed a new method of teaching people. which he developed into the Berlitz Method®. Nasr City. language tutor Maximilian D. and we supplement study with relevant reading and writing exercises. Many people have already had some language instruction before their first experience with Berlitz. Berlitz has developed standardized PROFICIENCY LEVELS for all the languages we teach. We emphasize practical vocabulary and grammar in the context of real-life situations. and this highly effective. With the Berlitz Method. Alexandria .Page |4 About Berlitz Berlitz is the world's largest provider of language training and cultural consulting services. and our cultural consultants have assisted thousands of organizations reach across cultural barriers successfully.

Functional Skills Level 1: A user can understand the topic in conversations and articles that deal with predictable. daily routines.Page |5 Berlitz Language Proficiency Levels Berlitz defines language knowledge according to a 10-level scale. understanding and providing dates and numbers. maintain simple face-to-face conversations about people. Nasr City.g. likes/dislikes. e. Alexandria . ask for and give directions. Users have a very basic range of language. which he/she can use to express simple needs. A user can ask for information to satisfy routine needs. deal with simple. or familiar subjects. routine. and order a meal. when shopping or making travel and hotel arrangements.g. Level 2: A user has basic command of the language needed in a limited range of simple. Intermediate Skills Level 3: Independently Owned & Operated Arkadia. These 10 levels can be compared to the “Common European Framework”. routine. Maadi. straightforward information. greeting people and introduce themselves and others. and familiar tasks and situations. understanding and passing on simple messages. etc.g. e. e.

explain a simple problem and give a solution. and sustaining spontaneous language interactions. negotiate an agreement. However. they aren’t able to sustain coherent structures in longer utterances or unfamiliar situations. express opinions and defend ideas during a discussion and understand some idiomatic expressions used by native speakers. express preferences. albeit with some errors. Nasr City. Independently Owned & Operated Arkadia. with some assistance. extend and politely reply to invitations. Maadi. A user can manage adequately even in socially or lexically demanding situations. they can give professional instructions. and deal with unexpected problems. hold long telephone conversations. Alexandria . and express hypotheses and their consequences.Page |6 Users can handle most uncomplicated communicative tasks and routine social and work situations. A user can purchase and describe familiar equipment. and can find different ways of formulating what they want to express. They can initiate and sustain a conversation. interrupting for explanations or expressing their opinions about a project. They can discuss the quality of a product or service. Advanced & Professional Skills Level 7: Users can comprehend detailed information on unfamiliar topics and begin to be able to use the language as a means for learning in other academic or professional areas. deal with complex situations such as consulting a lawyer. Users begin to build a repertoire of topic-specific vocabulary. Level 4: Users can comprehend information on familiar topics and produce sustained conversation with others on an expanding variety of general topics. can settle a disagreement or present ideas to a group. They can participate in conversations with native speakers. express opinions or ideas. In your speech there are frequent inaccuracies or interference from your native language. e. take visitors around their premises. They are capable of initiating. agreement or disagreement or make complaints. Level 6: Users can communicate competently and comfortably in many professional and personal contexts. ask for explanations when needed. sustain and conclude most routine communicative tasks for personal and work needs. give advice and make suggestions. establish professional contacts. they can function in situations such as managing an office. They can describe and give straightforward instructions for work processes and are comfortable in ordinary social and professional situations –including participating in discussions and meetings. Upper Intermediate Level 5: Users can initiate.g.

their needs would be very specific. even on demanding subjects. They can explain in detail and at length. Nasr City. While there are areas of refinement that they would like to achieve. Users can prepare complex work-related reports. Maadi. hypothesize. If they were to have language lessons. They can receive business people. detailed descriptions and presentations. accent reduction. appropriate and well organized. e. or the need to perfect a skill such as public speaking. and use appropriate expressions to give style when speaking on a wide range of often-complex subjects. Level 10: Users have full command of the language. Alexandria . and support or defend opinions. give a report or make a professional presentation in an open meeting. In their speech there are slight inaccuracies and interference from their native language. like conducting a meeting.g. Level 9: Users communicate effectively with various audiences on a wide range of topics. Their speech is fluent. Users are quite versatile and fluent in expressing themselves – they can speak and comprehend easily. with a range of vocabulary items as broad and deep as that of most well read native speakers.Page |7 Level 8: Users communicate effectively and appropriately even in demanding communicative tasks and situations. they have good operational command of the language and can participate confidently and effectively in discussions and meetings. give clear. and make sales presentations. Independently Owned & Operated Arkadia. defend ideas in discussions with several people.

Page |8 The Learning Cycle Needs Analysis (Placement Tests) Prior to enlisting for any training programs an individual must be professionally assessed according to his knowledge of the target language and his goals of using the language (i. A prolonged explanation of the Berlitz Method® and a thorough description of the course outline are performed. the user’s expectations of the course are set. when and for what?).e. Orientation Through the orientation. Following to the Self-Assessment is an oral placement test where the assessor evaluates the user’s proficiency of the language. Alexandria . Nasr City. This phase includes a Self-Assessment sheet filled by the user where he describes his perception of his ability to practice the language. Maadi. Independently Owned & Operated Arkadia.

everyday situations in the classroom. Through the use of practical. A person needs to practice the language to learn. Alexandria . and Enjoyable manner. clients are prepared to apply their newly acquired language skills to the “real world” the moment they leave our centers. Independently Owned & Operated Arkadia. Progress Report At a later stage of the course a progress report is issued for each individual attendee that illustrates his/her actual progress in all fields of instruction to ensure quality of delivery and comprehension (). According to the Berlitz Method® the class is divided into 50% of attendee’s participation and 50% of instruction. Monitoring Through the course an ongoing process of monitoring of the attendee and his progress. to identify any difficulties that may face the attendee. and the contents of the program BerlitzEnglish is our new and unique language program for levels 1-8. As well as monitoring the instructor to ensure efficiency of The Berlitz Method® implementation. Berlitz Material The Berlitz learning materials conform to the students’ existing knowledge. Second one-on-one counselling Done at 80% of the course.Page |9 Instruction The instruction inside the classes is done in an Empowering. Level Check (Level Final Exam) At the end of the course. Counselling and Progress Reports First one-on-one counselling It is done at 20%-30% of the course by the Language Instruction Supervisor. to depict and rectify any possible inconveniences. a final exam is performed to assess the user’s capability of passing to the next level. as a follow up procedure. Lively. Nasr City. language goals. Maadi. Throughout the level the Instruction decreases to 30% to allow up to 70% attendee participation.

The large selection of activities offers something for every type of learner: audio CDs.P a g e | 10 A rich combination of live lessons with native speakers and the use of various learning media is the best way to success. Nasr City. record their voice. thereby creating a very personalized study book. choose the role of a character. READING Independently Owned & Operated Arkadia. and video clips on DVD. were students can enrich their language through exciting and engaging activities SPEAKING: ROLE PLAY Students listen to a dialogue. Maadi. and check it against a model native speaker. Practice and improve your pronunciation and test your comprehension abilities. Alexandria . deliver language that can instantly be applied in life. With the practical ring-binder system you can easily insert additional materials or your own information. Meetings. The various components are coordinated with one another and can be applied according to the needs of the students. Listen in on conversations between English native speakers. Authentic and lively contents help to make the learning process fun. etc. The course book Theme-oriented chapters with focal points such as Travel. Audio CD Use your audio CD at home or on the road. an interactive web site. GRAMMAR REVIEW Practice the major grammar points presented in their BerlitzEnglish course. BerlitzEnglish™ Website The online companion for the English Course. Shopping & Money. Students can change roles and record themselves as the other character too. CD-ROMs.

Extract from the contents of BerlitzEnglish Level 1-4: Introductions Shopping Seasons and Weather Meetings and Appointments Online shopping and forms of payment Hotels Social and Business Gatherings Banking Travel and Car Rental Networking and Conventions Investments Vacations and Online Travel Agents Extract from the contents of BerlitzEnglish Level 5-8 / Combination of Business Essentials with the following themes is possible: Customer Service Independently Owned & Operated Arkadia. Maadi. INTERNET TASK Making use of the best the Internet has to offer. and others. and additional web links. such as getting travel information.P a g e | 11 Explore authentic articles provided especially to Berlitz customers by AOL/Time Warner. Harvard Business School Publishing. SPEAKING/WRITING Practice using vocabulary words and language skills learned in your program while performing practical tasks such as writing e-mails. responding to invitations. Nasr City. in English! These will direct students to visit real websites where they can practice their reading comprehension skills and perform authentic tasks. CHAPTER QUIZ Check their progress by taking a short quiz on material that they learned in the classroom. or talking about careers... This section includes reading comprehension strategies and skills. Alexandria .

A large number of our trainers are of a business background and can offer you a rich knowledge of business language. Berlitz has offered language-training courses for over 127 years. - Independently Owned & Operated Arkadia. In order to optimally support our trainers we have lesson plans for all our courses. Confidentiality is of great importance to us. The Instruction Supervisor at every Berlitz center carries out monitoring and manages the ongoing training and education of all trainers in his/her center. That is to ensure the candidates best fit to the Berlitz calibre.P a g e | 12 - Finance Marketing and Sales Human Resources Growth strategies Leadership Managing risk Launching a new venture Thriving on change Meetings and Presentations E-mails and Business Writing Social Situations Arts and Entertainment Pronunciation Negotiations Berlitz Instructor All our instructors undergo an Intensive interview procedure that allows us to carefully select the potential candidates. Alexandria . An initial training is carried out by specially trained pedagogical consultants. You will profit from our long-year and multi-faceted experience in teaching languages in mid-sized and large companies. All customer specific information will be handled with the utmost discretion and confidentiality. Nasr City. Maadi.

Independently Owned & Operated Arkadia.P a g e | 13 Summary of Berlitz Products & Services Private Instruction Berlitz private instruction enables students to learn at a pace and on a schedule that's tailored to their needs. and some students also find it easier and more enjoyable to learn in a group setting. Semi-private. quick pace of learning . allowing a wide variety of activities where peer learning can take place. it is essential that the instructor presents the program content and goals during the orientation session at the start of the program. ensures commitment from the student’s side. The pace of learning may be faster with private than with group instruction. Charter Courses For the convenience of our customers. and Group Instruction”. and to practice together. Course content can also be most specifically customized to match their interests and the situations where they will need the language in everyday life . Alexandria . where after the contract between Berlitz and the customer is void with no refunds or reimbursements. Offering all formats of delivery. Maadi. Group instruction is more economical than private instruction.while offsetting costs with other students. Because the sales consultation is likely to have been with the company’s human resources director. A time frame of 3 months is assigned to finish a semi-private course. where after the contract between Berlitz and the customer is void with no refunds or reimbursements. A time frame of 3 months is assigned to finish a private course. Group Instruction Group instruction is very social and lots of fun. is convenient for the students. Semi-Private Instruction Semi-Private Instruction (2-3 students) allows students to enjoy the benefits of a small group plenty of attention. regularly scheduled times. Berlitz group courses have only 12 participants. Berlitz offers its trainings at the customer’s premises. customization of content. “Private. and enables the decision makers to grasp a real picture of the reality and monitor the progress of the training plan. We offer group courses at convenient. Students also benefit from practicing with their "partners" during the varied role-playing and pair-work activities within the lessons.if necessary including customized materials to match particular vocabulary needs. or the director of a particular department. Nasr City. so that everyone is sure to have the opportunity to practice speaking and receive individual attention. It can be rewarding and fun to share in the goal of learning another language. Such nature of delivery.

After the analysis. a self-study unit. Special features of the program include: the intensive schedule of 10-13 40-minute units of instruction per day."). Alexandria . lunch with the instructor. weekend courses or 1. content.I.g. Berlitz offers a wide range of intensive group courses. These appeal particularly to customers who are unable to attend regularly on a weekly basis. Throughout the day. Maadi. Total Immersion® is fast and effective. you will receive an attendance report as well as a pedagogical progress report for each participant – upon request. student works with a team of instructors. Concept Creation An individually designed concept will be created for you based on the personal needs of the student/group. is an exclusive Berlitz product whereby students take part in an intensive all-day. In addition. you will receive a language and content aim with a qualified recommendation. new material is presented and practiced using the standard Berlitz Teaching Techniques. and prefer to take time off specifically to focus on their language skills. the content of the training is determined. In addition to our Total Immersion courses. Based on this information. ® Service Package We offer the following services to our customers: Needs Analysis Prior to any course. where the student works simultaneously with two instructors to focus on particular conversational skills or to intensively practice key areas of grammar or vocabulary. A T. lesson frequency. or at the end of a training phase. one-on-one program that provides complete immersion in the target language. The day usually begins with a review of the material covered the previous day. Reporting System On agreed upon intervals. Pioneered by Berlitz in the late 1960's. etc. e. the customer will receive an overview of the units delivered by Berlitz.P a g e | 14 Berlitz Total Immersion® and other Intensive Programs Total Immersion® (or "T. Nasr City. This concept includes such concrete information as starting level. course outline.I. a personalized needs analysis is carried out by a language consultant or corporate sales consultant (regardless of the starting date). meeting the needs of customers who have to learn a language very quickly.week courses.or 2. Independently Owned & Operated Arkadia. the ‘double-lesson’. target level.

Maadi. El Mokhayam El Daeem street. 6th district. Maadi 2. El Mohandeseen 8 Al Madinah AL Mounawara street. New Maadi. Alexandria . Maadi 1. 9.P a g e | 16 BERLITZ CENTERS Nasr City 1. Arab Open University Building. of Mohei El Din Abul Ezz street. Makram Ebaid street. Telecom Egypt building. Cairo 2. of Laselky Road. Giza Some of Our Customers Independently Owned & Operated Arkadia. Villa 2. Nasr City. street 285. 21 road no.

Nasr City. Maadi. Alexandria .P a g e | 17 National Air Navigation Services Company Independently Owned & Operated Arkadia.

Alexandria .P a g e | 18 Independently Owned & Operated Arkadia. Nasr City. Maadi.

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