Xu hng thit k logo 2011

2011/08/02

BrandTalk Nm ngoi mt s ngi ni Logolounge thin v cc logo c mu HUE (trong l thuyt mu sc, HUE l cc mu khng c thm sc t en, hoc trng). S tht th d th no, vi bn bo co cc xu hng, chng ti (logolounge) lun khch quan nhng g chng ti thy.

Nm trc ti sng, nm nay nh nhng.

Trong nm 2011, mu sc vn ti sng vn ph bin, nhng c gim sc li. Trc y mu en c s dng cho s trung tnh, mnh m, nhng gi th mu nu v xm thay th n. Mu xanh nc bin, mu xanh l hi nht v mu hng bt u xut hin. Mc khc ca vic s dng nh nhng l vic cc hnh dng bay bng hn, nh mun bay ra ngoi trang giy. Cc thit k ang chp cnh cho nhng hnh dng ch nm trn giy phng, khin chng bay bng v chuyn ng. Trong mt s logo, cc nt s dng mnh mai hn, v cng c thm vic s dng trong sut, hoc nh cc ng nh sng nh nhng chiu qua. N khin chng ta cm thy tt c ang c gng lm cho logo tr nn siu vit hn. Logo khng ch l ngh thut 2D. Ranh gii ca n tr nn t nghim ngt hn. c thi gian cc logo c th to hnh n gin khi v cc hnh vung, trn hoc cc hnh dng hnh hc tng t, nhng nay, nhiu nh thit k khng mun dng nhng khun mu c. Chng ti thy rt nhiu:

Nhng hnh dng lin quan n, chai rt, nt chai, king mt, k c m chai Kt hp vi bng mu sng, nh bnh minh, hong hn. tng tnh t m, c th c thm; Ci, chy, con c, nga vn Nhng nt n, i, ba hoc nhiu hn, nh nhng cun bng trong nhng nm 1970 xut hin trong kiu ch v thit k. Ni bt nht c l l tt c nhng g thuc v cy. Nhng ci l hi sinh, nhng v nhiu cch v cng sng to, nh ni trn nc, l hnh chic thuyn, cn cc ng gn l l cc mi cho,.. Cy v l khng ch i din cho tnh bn vng, m s xut hin ca chng to cm gic rt thoi mi i vi con ngi.

Tng thut xu hng nm 2011

Mi nm chng ti u lu rng, bo co xu hng tng nm khng phi l mt ti liu cng thc ca cc phong cch. N cng khng l danh sch hu hn, v c nhiu xu hng hp l khc khng cp y. Vic c bo co gip bn c mt ci nhn xuyn sut v thit k logo. Xu hng cho thy s thay i ca chng ta, gip chng ta tin ln pha trc.

Chuyn mu

Khng cn cc th thut trong vic s dng mu phi t ln hng u; S tinh t chc chn ng vai tr quan trng trong cuc chin dnh git nh mt ngi dng. Trong mt s mu thit k logo, vic chuyn mu nh nhng l mt gii php loi b s nhm chn ca mng phng. Vic chuyn mu c th khng qu 10% ca gi tr mu ban u, hoc n c th mnh m nh Chermayeff & Geismars Womens Tennis Association logo, chuyn t mu ti t mt mu tm m. T gc k thut, y l mt thch thc cn c theo di khi c th xy ra cc khc bit khi chuyn i mu sc trong cc nn tng ng dng hoc cc nh dng tp tin.

Juvi

y l nhng biu tng ging nh cch m Napster to ra Hello Kitty. Tt c u rt d thng. Chng ti tin rng nhn thy kiu ny vi ln, nhng trong nm nay n t ti nh im. Nim am m thit k vi nhng nhn vt trong x hi, dn n nhng biu tng ng yu trong ngnh cng nghip thit k logo. X hi tr nn thoi mi v ng h bt c iu g mang li n ci. Mt nhn vt game, con chim Twitter, truyn manga, tt c u th hin mt th h mi. Chng khng phi l nhng qung co nhn vt, nhng logo ny n gin hn to bi cc hnh dng hnh hc v vi kch thc ph hp.

Rung

Mt du hiu ca nn cng nghip in lc hu? l nhng thit k gy ra nhng rung ng th gic, khin chng ta lin tng ti cht lng km ca cc bn in CMYK. Tuy nhin, ngy nay n lm gi cho ti mt cm gic; hnh nh mnh qun cha eo cp knh xem phim 3D. iu ny nhc nh chng ta v user experience (kinh nghim ngi dng) l; i khi mt li k thut li tr nn bt h. Ging nh o nh quang hc, ngi dng c th thc mc v i mt ca mnh, v phi xem k li hn 2 ln, hay so snh v th khc dm chc mt hoc thit b hin th hon ton bnh thng. Tuy nhin cn cn nhc khi s dng thit k ny v mt s ngi s dng tin rng l mt sn phm ca mt nh thit k tm thng.

O, c 1 ch O. Khng phi hnh elip, m l mt hnh trn hon ho. Logo ca TT Obama to nn nhng xu hng ny. Chng ta tm kim nhng hnh dng ha xut pht t hnh ngi sao, vung, cc ng sc, v i loi nh vy v b qua vng trn hon ho ca ch O ca phng Bodoni .

Tri t

S dng tri t cng l mt la chn ca cc nh thit k nhm hi lng khch hng, theo ngha en, nhng ngi ny mun thy biu tng ca mnh bao gm tt c mi th trn tri t. Hoc l mt cng ty thn thin vi mi trng, th tri t l mt la chn ph hp. Thit k ny dng nh b qua li khuyn khng nn s dng cc chi tit qu nh v mi ngi xem khm ph vi chicknh lp trong tay.

Monoline ng mt mu

Mt quy tc ca kiu thit k ny l ng qu mng, nhng cng ng qu m. Thch thc ca kiu thit k l, nu c gim kch thc qu nh n s gy thch thc vi nhng ngi mt km.

Serier Lot hnh nh

S dng lot biu tng khng phi l mi. y l gii php duy tr bn sc ct li trong khi pht trin nhng phn kinh doanh c th. iu ng ch l vic s dng lin tc cc du hiu con. Trong nhiu trng hp nhng biu tng con lin quan ti biu tng cha. Tuy nhin trong vi trng hp khc, mi biu tng con c vai tr quan trng ngang vi cc biu tng cn li. Nguy him ca vic s dng kiu ny l nu khng cn thn, ngi tiu dng khng nhn ra c mt nhn hiu duy nht trong nhiu nhn hiu con.

Mu nu

Hng nm vic s dng mu sc thay i theo xu hng. D vy s lng ln u s dng mu en trong sut hai thp k qua, v t nhin chng ti pht hin ra tt c c xu hng chuyn qua mt mu sc tinh t v mi hn. Cc mu ny c th l sepias (nu ), s c la hay m hn. S dng chung vi nu th mu hng l mt gii php tt, tuy nhin vic kt hp thm mu sc khc cng rt tt p.

Gu

Nghe ging nh qung co du gi. Nhng n l bng chng cho thy n lc ph v nhng quy tc truyn thng ca thit k logo. Cc biu tng ny c bi trng hoc c to nhng hiu ng ging nh nhu nt, lch, hng to ra s khc l.

ng tm

C l nn thit k logo ang trong mt cuc cch mng m cha c ngi dn u. Tt c ang mc sc th hin nhng phng php mi. Khng ngn ngi b qua nhng yu t b coi khng th c trong thit k logo. Vic lp li nhng nt ng tm c th to ra nhng hnh nh gy n tng. Nu bn cn nh nhng chic thc k gip v cc hnh dng ng tm, th chng c th gip bn to nhng logo theo phong cch ny.

Vng mc

Nhng thit k kiu ny tip tc thch thc nhng gi tr c in. Nhng ng nt vng c to mt cch th cng, khng c quy lut, nt mng, nt m. N ging nh k thut monoline, l xu hng, nhng tht thng v v cng nguch ngoc.

Di mu

S dng cc ng di mu khng phi l mi m, tuy nhin trong nm va qua s lng thit k s dng k thut ny tr nn ph bin, vi mc ch lm tng khng gian 3D cho cc thit k.

Du phy

Hnh dng ny l g? Khng th ni chnh xc ci ang ly lan trong u cc nh thit k. V n hao hao ging du phy nn c th gi l mt kiu thit k comma, nhng n cng c th l git nc, v c, hay bt c th g tng t.

Buckys

S dng cc hnh tam gic, sau lp li chng nhiu ln, r nhm li mt cch c ch ch. Kt qu chng ta s c mt hnh dng tuyt vi.

Tri cy

T khi no khi nhc ti qu to th ni ti thng hiu Apple, qu du ty l nhc ti thng hiu Blackberry. C l hc tp t iu ny nhiu cng ty bt u s dng tri cy cho thng hiu ca mnh, tt nhin h khng hn phi kinh doanh tri cy. Vi ngi tiu dng mi loi tri cy gi nhng cm gic quen thuc vi s ngt ngo ca thin nhin. Chng i din cho s bn vng, gn kt, tinh khit, v c kt qu thnh cng. BrandTalk