'TRAVEIl& IRAC'NG

JO,INIING THE lEA.M

sroc I( C1A~SS

B~QG'RAPH,ES
MED:IA ,S!, PRESS IFAINS 1& DEM'O'GRAPH~I(S

o
.

,;10 111 'WillS:,!the !,Othl Him nUBJI!

'5urP erb013it lin I ell1'lfil aitiiionall Key W'esllt \VI'orld' Cha A1p:i'Dnsh.IP5!~ 20 1111'wH~ 'llh e )'15,1: annil",er5a,.~lO be

M;IE!:¥ W,ES,T CH'AMIP'IIDINS,H~PFA'CT,S
:$ m ,1.OCUl'jOiOO economil
C'

Iili11p;,n:~' 'flfo,m 'the

THE SUPERBOWL, OF OFFSHORE, POWER BD,AT RA'CIINCi

20.10 S.u:perdloat huernat]()na~ rave wee'k
[~3(MlOO Ipeople' ,att~nd the DILlJrva111 Str'fH1!t bOiJt pera d~
~ 10'-Bo., ODD peopl,e: d ulr'ing 'tl~,e(ha mlpio~shi p 'wee~ ~10.0 pc'ker

'~n boats tn attaada nee' ,I~ey W;e.sit ali rpc r~J'.sliarges't weel '~orrjet 'fuell I
sa~es p;rlva'~ ,3 iraaifts to

"EO,ifl',L:E A,NID' 'p'ARlliIIiS

~Srco

WtH.~ s m

on th e i5~iI'lfJjd

SOl~ d

out

race week ~2:,50o.-3~OOOs,pectator boa ts wa reh d UWill11 g r,a{)EE week
OIJ

Aveml~~'~0 pa rties a n:~git t

'Wed nesday' th rou 9 h S,urn a~ d
li

G cruise shilpl,$;poort dUliI'lr1!g, (h,a'MpiO"Ship

week

~60 r,e'5f~steredl m'ediia members 'In :::N)'~10

20 1 RACE SCHII!DUILE
MAY 14,..,' 5 InD,xi~ Miss;'i:ss;iIPi
SUJ]cerBoats alf,e tlhe mos' paw riU~ aln~ fi~~e~t 51)'11e.5, raJc:eW?at's; [n rhe wor~d. drf lIea ms com p"@'te CD run pmd ic:'mb~-enOOiJln waWi a ~d fanl011U15 in lan d 'wal~,erway5. n 111e Sooe . [I fJ:5iS of S'uper
gluid~rn S ,iI
1110 f{a c:i nglre~lulres t~illn~U~1Cll!H-m p ~~ .01

,M,AY 21D-22 Cocoa leLilcJ1~ FIDr'''dii!l JU'NIIE J-S Mia'mi~ 'Iarids
't~erefare:

'rleld:s ve1ry wmpe -JtTve a ng. Wit1S CCHne down te 'th e ,r 5 kill .iii] d 'tea I1Il1rWO rh,of ,the '~hro;t.(lle rnan II nd d rlver or fiac~ boat.
)!JIlt o~111 mkll ~

1,

Wlt~~rI1

stdct

=-

UILY ] g~1 SllJii nt' ella ir~ _I"ch ~Ig _ 11
l

_I

A!UGU,ST 1-'"] ~-!~chigra.n lei r,E

11... d hi na

dosel, m01lhe' & 61GK.s, d' doss to 'm"t1ke~6. in fOfflfp.€iUfdg ~t:llfe., 'Toke TfJlb . ~&cavlIrln; versus' MQ~eJI Amm~7 versus Ylhll, Ontre" ~f5lPJS eMS' 3~l.1'i1 'rom the ,eaM S·tJ etlOOf ~n ~ r.em'Q~~onal e1.vWat O.ffl'hofe' W~tfd f,hompJoflsh(ps •... ~ G~oot~ ,reQ~barrle.t ~V;gqt one Dft.hem,"

:5l!:"TIEIMIIl!R: ,1-1 D New' "0 ;k, NJew' "ork :5E'PTEMII,EFI, 3,0 .. ocr:2 Clreolrwalelr, FiIDr.i'. NIO'V MBER'6-1!, Key'We.5
1

00'

FII.~·I~d,1

Irs m:'ltJ

1:$[

_he ~amllthfft~rat'llel,i10 fj~e5~Fans 'frQ,m aj~1

,ever lth,e' r'C~lmlitlY I\c~a~~~" tr,3'11/lei,1 f~r these. e\feMi"Il~'§.,Fa~s watch r[Dm J,ilCihtsjr ~i~5 andlmwdedllcailc,he's, -I n r[QlNd~c,fUlfJ'f~rds af iD,CKlC~m waro~ the bQa.ts: dlr8g

uu:~ allll:~lg~jhe ~horre:l.
,~ Avmag~ "S=m 111'e mealn g Ie.race GQ'UIr;se
,~,2, raps 1
'I

I. eo mines, af comlpm:i'ti'on
hQ11iJrs tSOI

BOlt~

era ne hi! ~we

bef~'r.e race tlme'
ID~ 1m I

~. na't$, I !wrt~ Ill]P deck I ~ ,2 nd fleet of

dedc ['Or

g Slt~Tt

boars g:e~on p~'alln and e
I~

5~art

]mmed iBte~'yafter

rs:~' ~;ta'fl"t

~loam

st:a:s,~,en ,s'itE!!' Ifvents ~ r talf1'!S,

,~'leGrn tl'a\U'ii!ms. wI h merchandise tent ~nJfJ~ta rea
Iftil) r 'fain s

IBE~_ PAR,T '0' ,"IE 'TALI aT EICAVA1iIN G 'R,AJC:ING 1iEAM, ,~G

TheT.21~bo:tElIC(a("a!~~ng RaceIeam ~s"aJbout'to [enter'CH"I~y ltsthlrd season ofthe sport, bUlt itts, maci,e,qlylbl1:' a sl~l~a.sh, ,A~·the (H'e"year~rnnhu;,ersary of~eir firs~ race'~the Ta Ibot ~ca ~iti ng RaCE! ~lm :stol i! ~lhe rid (h a,mpiOI!11Shi:1J fro m, a: Inli'",~ me wi (1new. T Wo ~ti A)ll'lU~ whilE!' W~li1Ir"i:ngl 5,,a~way,5 ralgQa~! it ~sthe r;;N:ing it~eU that 'fllJeh;this team. Traive~:rng 'th€!: ,country, mleetn'ng r,BIQe 'fa1lf115 iilnld strengthen:hntQI the brcader aWanl"E!lEleSS, of ,the spurt are a~11easons 'thait rhls team connnues to race, And i:t '!s,'for the love ofthis S,POR' that thts team travels with thei'r fa'miUes and fritJend's a:C10 SS, 'the country to race, r
has beenl iu:,quired by the t@aml,The bC~lt '~railors~ trucks" m,erchand~.se:~mo.~crs alnd sl~IlJP~ies; owned ouillrighr~ by 'timetaUlo1: ExGllI\i',i,\1rring RIC. ar'l! T@aml. There ,are n 01 u psta rt rests inv.o'llved 'feu' a sponso f. Amd ,t he, t~a'm h as ,aI realdiy aeq Ldred C!I wi rm iJrn,gstatus as weill., As, '~ihe '~h _ rdllr1,dnQ sea son unfolds, ,t he ta ~lbotExc~v,atlng IRalCie lea ml Illla5 become a ,senti m enta'i 'fan '~a~c rite a m eng fa ns an d ItJheii mUllustifY" llocal and n atiolfNJ i,meOlia aifteJ!l1rttl~ hu been \ll'E!'ry 'g,ene'~Q'Us,'~o '~be O~ e-'{]me' underdog raclng c.retw. Now ls '~b@ti nn,if!' become pan o~'t;he tle~m= on to AIIIIoif'ihe e~uipm~nt

IM~ii1il'lil Spoli1ls:on IFh'~anciall c'OlnUibl!-ti'o~ for"trave~ andl e>tpenS'e5 for up ~o 30~OOCLOOper season with boneses 'for wi~ns I SI~OnSOf'11,Q:g~)Igets Im,amn p~acement on lOo'r.,hs'i~es of 'iiihe Iboa'~ tra illor tail'1 d tll!'UC k,I Spo nso r f;ee,ei'ves, pit pa sses 'for races I S p-c;n'lso[[j" rnsrrha nd ~se i In bE'nt t Spenser logo on tea m 1IJ11rTI1~'forlm~, 'Tea m !_p I!nlor: F~~antiall conm bu tlon :roJ 1Jfa'!J'eI~ Sm1 exp eJ1:5H:!'S d ~Q,ru p "~O,. O~OOO"OO per
0(1]1

sea son I :S,ponsor re cleves signHlca-n't to go p'lacemen~ on 'rIO;!'side' lof 'th e boat as w,eU as

tra,UDr :!l{id~l SpDn:snr meJf~h'andislE!' in 'tte.nf, I Sponso r ~ 510 (J

te'am u niilfOirm 5

$33 b~UQn industy I ,Ma~"ked ng,"advertls n9 ,and soda I med~a,i,pportttu n ities In major d[i es c ,~'Cc,m p etitive sponso:rsh!p 'C'D5ts Introd ucrlons and Ine.Morki ngl'wiji~no~ihejrparm,ers;
,iI

Exposu re

'~O (I,

,i

'raJ"o; &GDGllin,g
DJDnTt:nnf .M,G'Rne

,ii

'" F'u n and
'!Ii ii

sCH:i',I~ races

i

Tie-in f,o 1~Q;rpor,ate' ~tn~at5' oilnd (:onvenUon cities National media support 'or pfJE!'mii.er S;POmt50rs, Co UIl1i~~,e5:5, I,ogo i~mp,rfs,si'ons Ion higihways, 'whU'f '~I~V'ern 9 be~,ween ra tl! 5

,H:eriRg' P,f;'lJpel'Q,l"s
JltU'et_GAee:r p(\1 wn

'iQ,;rrf;' FaQ'OlUi'7
i ligRIlJ Soow&oa,d!.5
'I'D!

I~

l[)rjv~r 19H!m e.ito'n, 'Wash! ngtolf1ll

",ThroUles
ill

I

II<

S~ralsotal~Florida

,Ii

l21 Doug W:r"ng ht Sly'perbcaltt Smck

(1,~S'5;

~Own,,~r.~alllbD't&eavatinQ' T
til

i!!'

Owne1f, Rue,can I!tU Pnwn

Ii

2.5J2S0 h Pi MI~lrc lfy '~a:cinSI U

'Wodd CJha mlp'iolll 201 (]I
~1"5tP. ~a ftCIra!:5 c:e

!!!I

Mam~d 34, 'y@ars,. t'\lVQ son s
T~n n~5"PI'iyef! Cu rl'iuntl, ra n ked 05 I

Outbc~rd motors,
TlEA, SU 'PDIRT
!i

~7 IC'Ult of 11

Wordd IC,hil.p~O shi p 'RaEsIe, -__ Flo~idil - est"
-5'
~I~

i!'

top 10' in !U,SDou b~~s
i!jl

h. ,P~al[el'Dveral

!II

ii'

Over 60 Nifv~o,nal r"a C!1:!;S WOfli! ,5 WOr1~d Chalmpionlship;s; wornl 15 ,~~br~~onal, m pilon ship.s Cha
1

,Br,Q'tt C'as,w~llll;Bmmert.a

'WA

-CT1~W C h~ ef
!!

Jon j en Willi ng:s~~reme rton, WA,

-Cliew Memlb~r
!l

Bnox~~ ;~3In;J Place M5 La e' C'umber~anld~ Y- ,Jrdl PI'a,ce K

Jeff Joeqensen, Se,attle,1 W'A

Sunny' ~5111!5, F~

1~SltPlace

-c~!W ,Member'

SilltiEUS alia, IFL-, '15,t Plal~e

!it (hJir, [Mil........ Plili2e , 1:st
UI h:Jhiilgal'nl Citv, IN- _5,t PIiiieel Cle iI'rWllIJter, ~l:-' 'flll 'il a,eE! J

Wotrld Cha Mp 0 5 iP Rcu:eIKe, West,t Flo ~i ia r ~ 1:51, PlaJlf@ Dve_ a -~

aUO.I", 1M! -

"5t pilate

Cocoaead1\f Fr,l 1st :Pl SflB' §ar 90t , F:-- _, 2nd. ~laee

5t~ CJ air, M" - 1st lalC@ ,Mi!ddgan..·t·..r IN -2nd Place

One of 'the mast important aspect,i of :),ponsor5hiIP aC~Jlrva,ti'(U~1Imal~~glingl and 'ta~jngad\r'ant.Jg,e is m eel fa expos ure. c: resti ng and m i~,nta~ llt'~,g iUw' n pelS

l(plf

favo r in M ~ m,edia a nd str:a~gk m eelita re.liiiio ns

wnl e~SIu.lr·e,apartner obta~ns the most oppartun~,ty 'from their spon:s;horhi'p ir~fves~ment.,
Orff5i1t'1re power~bat fad ng ~sQ)v~red 1: ~Irlcught he inte.m.et,
I~

te:~e~lsrn, pri rr~:aad :socia,1 'I'm la, 0 et~ ta yield's. cmss nilS rl!tetwn 9

Ft c@oook has bet:Qm~
ellp'Qs tJfJe fbr
,i

~r,ec ~~'IJ n:t:: ~f CQmmlUn~ication W£ ~ aI~offa Ibot lIE xcava til11 g: R~.oo 'Tearrrs fa ns

aJ~.g, p,r,ovided di reel in{a rmaittll en tegl~ rd[Jn g updatl!$ and races, ntis merl has
5,1"(lnISG'r.s.

'faGf'bQolk has ,3,50 fJ~imon users

.~50q;o
IMote

err lJS~~, krg on to Facebo:'Ok every iii a-y 'thin 3k5 bin ion
pi@CeS;Qif CCNlt@n t
(JJ"iB

...:Ave.rage F'QI eeaeok user has 130 frli'ends
'I

sh ared each w~ek on F,aceb~ok

PH
but d brings fans and dQlIar~UJ. local comrnun tles, 20 10 was recorded as one or the worst post rete$Sioo ye8~ ~ ecen 0 rn i( rirn'le fOr growth a nd unemp~ n r,wment. nl€! sport 0 S per Boa t Ir'a(]nrg brought dlie5 and s tfQwds and financial returns. AUDIENCE GENDER

When the SpOrt of Super BQa[ racing

(ornes to town, not on~y does it bring Impre~slVe radng boats;

AUDIENce

.,co

~~

itrPERBOAT
1~

S5G-$75,OOO

.

18.11%

$ 7S-S 100,000
$100/000

10.93 ' 15.73

23%

+

AUDIENCE AGE

US POflUtAlJ(jN
30~9O%:

SUPERBOAT FANS

18~34 35M 45-54

21%

20.~
1930%

i3%
28%

SUHR BOAT RACE MARKETS
SOUtM SaLlth

MSI
Mfam 11Ft La ude !:dale

RANKED

IN

us.

POPULAno
S5 million

S 74 3

Sarasota I Bradenton M ichigan Cityl Chica 9D New York.Otyl New Jersey

.7 milliOn
95 million 19 million
2. '1 mfll ion

MldlNEst
North

1
19

south

(I ea rwa terl Ta mpa

Lik

wvvw Jocebook.c omIT albotOff's hare Racing

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