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Dominos Final

Dominos Final

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Published by Ari Morris

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Published by: Ari Morris on Oct 21, 2011
Copyright:Attribution Non-commercial


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The overall goal of the campaign was to create an entirely new and innovative pizza

recipe from scratch that satisfied that wants and desires of customers. This was an

incredibly bold decision since it essentially reconstructed its core product. This included

changes to the crust, tomato sauce and cheese. From the beginning of the campaign,

Domino’s strived to create a pizza that was truly “of the people”. Simply put, Domino’s

guaranteed that by listening to its customers, it would produce a product that would

without question be enjoyed and successful.

Domino’s also hoped to retain many of its lost customers. Buyers who previously made

the switch to another brand sited poor pizza taste as the primary reason they chose to

explore alternate options.

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