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Big bazar

Big bazar

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Published by: Ruchi Mehta on Oct 21, 2011
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Big Team

Mr. Siddhartha lal, Mr. Saurabh Kumar, Mr. Sikander Khuswah, Mr. Sitakanta Behera Mr. Sudhir Kumar
04/28/12

www.azadsikander.blogspot.com

What is Retailing
The term “Retailing” refers to any activity that involves a sale to an individual customer. Retailing is the interface between the producer and the individual consumer buying for personal consumption.

04/28/12

www.azadsikander.blogspot.com

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asp 04/28/12 www.300 Cr 2008 416 12 2.com 3 .indiaretailing.Size of Indian Retail Size Estimated size of retail in India (in $bn) 353 Share of organized retail (%) in India Size of organized retail in India (in Rs) 7 78.com/india-retail-report.30.azadsikander.blogspot.000 Cr 2010 Percentage Change 18 71 194 Source: http://www.

azadsikander.Kuber complex Varanasi 04/28/12 www.blogspot.com 4 .

bigbazar. 04/28/12 www.blogspot.azadsikander.About Big Bazaar Out let Parent group Owner Founded Head quarter Industry website Tag line Hyper mart Chain of development store in India 104 out lets Located in India Future group Kishore Biyani (CEO) 2001 Jogeswari . Mumbai Retail www.com Is se sasta aur achha kahin nahi.com 5 .

com 6 .Porter’s five force model 04/28/12 www.blogspot.azadsikander.

Vishal Retail’s. •The bargaining power of suppliers varies depending upon the target segment.Analysis 5 Forces Rivalry among the competitor Analysis •Reliance Retail. •Unorganized retail Bargaining power of supplier Bargaining power of buyers Threat of substitutes 04/28/12 www.. • Consumers are price sensitive. etc Threat of entrants • FDI policy not favorable for international players. Bharti and Walmart.blogspot. Aditya Birla Group .com 7 . •Availability of more choice. • Domestic conglomerates looking to start retail chains. •The unorganised sector has a dominant position. • There are few players who have a slight edge over others on account of being established players and enjoying brand distinction.azadsikander. •International players looking to foray India.

Customer Segmentation  Big Bazaar targets higher and upper middle class customers.blogspot.azadsikander.  Big Bazaar specifically targets working women and home makers who are the primary decision makers.  The large and growing young working population is a preferred customer segment. 04/28/12 www.com 8 .

azadsikander.com 9 .blogspot.Life cycle of Big Bazaar S A L E S 04/28/12 www.

blogspot.Big Bazaar At BCG Matrix M A R K E T H I G H G R L O O W W T H High 04/28/12 Low 10 Market Share www.azadsikander.com .

com 11 .azadsikander.blogspot.Marketing Mix Process Physical Evidence Product 7 ‘P’ People Price Place Promotion 04/28/12 www.

blogspot.com 12 .Product Mix 04/28/12 www.azadsikander.1.

right •Bakery •Loot Mart •Tulsi •Future Money •Future Generally 04/28/12 www.blogspot.Product Mix Cont..com 13 . ELECTRONICS BAZAAR • Television sets • Washing Machines • Refrigerator • Personal Care • mBazaar • Microwaves • Small Appliances • Laptops • Computer Accessories • Kitchen Appliances FASHION & JEWELLERY •Footwear Bazaar •Beauty Care •Navara •Star Parivar •Meena Bindre FURNITURE BAZAAR •Living Room •Bed Room •Kitchen •Dinning Rooms •Kids Room •Been Bags •Paintings •Decorative Items CHILD CARE & TOYS •Kids Wear •Toy Bazaar •Stationary •Child Care OTHER SERVICES •Mr.azadsikander.

com 14 .azadsikander.Pricing • Value pricing • Promotional pricing  Low interest financing  Psychological discounting  Special event pricing • Differentiated Pricing  Time pricing • Bundling 04/28/12 www.2.blogspot.

azadsikander.com 15 .Psychological pricing 04/28/12 www.blogspot.

com 16 .azadsikander.Time pricing Value Pricing 04/28/12 www.blogspot.

Bundling 04/28/12 www.com 17 .azadsikander.blogspot.

18 www.  Area-10. & BIG BAZAR 04/28/12  Approachable destination.Place INDIA  Number of out let104.000sq ft120000 sqft.blogspot.azadsikander.  High street area of city.com .  Located at main city-tier I & tier city-II.3.

4.Promotion 04/28/12 www.com 19 .azadsikander.blogspot.

PROMOTION 04/28/12 Big Bazaar XIDAS. Jabalpur 20 .

blogspot.5. Appearance. Sanjib Agrawal(Head Marketing) 04/28/12 www.People • • • • • Well trained staff.azadsikander. & Example. Encouraged to think out of box. Empowered individual.com 21 .Ved Prakash Araya (Chief Operating) officer.

com 22 .azadsikander.Physical Evidence 04/28/12 www.blogspot.6.

blogspot.Process 04/28/12 www.com 23 .7.azadsikander.

Positioning High service Low price High price www.azadsikander.blogspot. Jabalpur 24 .com 04/28/12 low Big Bazaar service XIDAS.

azadsikander.blogspot.Organization value and customer value 04/28/12 www.com 25 .

blogspot.azadsikander.Guerrilla marketing strategy 04/28/12 www.com 26 .

ft) Standard Big Bazaar (40000 to 80000sq.blogspot. Ft) Big Bazaar Big Bazaar Supercentres (<75000 sq ft) Back-end Operation In JV with Foreign Partner 04/28/12 www.azadsikander.Future strategy of Big Bazaar Front end operation Big Bazaar Express (<40000 sq.com 27 .

com 28 . All the aesthetic people E-marketing Product Mix 720 million consumer across 627000 villages. Networking through internet Religion Corner Adhar – Rural Centric Market Tie up with IPL Improving Quality of product All loyal customer. waiting for marriage Women Marketing Mix Process Promotion Public relation Interior decorator and dress designer will Those customer who are very specific about People be appoint in all the store their decision. other net user .blogspot.azadsikander.Marketing strategy Activities Big wish Baby registry and marriage registry Women forum Target All the population Married couple. Place Sports lover Prevailing as well as Prospect customer Promotion Product 04/28/12 www.

Thank You 04/28/12 www.blogspot.azadsikander.com 29 .

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