UK Commercial Radio in numbers

:
Q1 2009

Grant Goddard
radio specialist
www.grantgoddard.co.uk

June 2009

Grant Goddard
radio specialist

UK commercial radio revenues

UK Commercial Radio in numbers: Q1 2009 © Grant Goddard: June 2009

2

0

UK Commercial Radio in numbers: Q1 2009 © Grant Goddard: June 2009

162.0

165.2

149.0
150.9

2007 Q3
2007 Q4

129.0
128.6
2009 Q1

137.3
2008 Q3

UK commercial radio revenues

2008 Q4

134.2
2008 Q2

159.8

149.4
2007 Q2

2008 Q1

148.9

140.9

2006 Q4
2007 Q1

141.4

148.2

151.2

155.7

152.5

143.3

2006 Q3

2006 Q2

2006 Q1

2005 Q4

2005 Q3

2005 Q2

2005 Q1

2004 Q4

159.8

50

2004 Q3

100
158.3

150

2004 Q2

Grant Goddard
radio specialist

Quarterly revenues - £m per quarter
200

[source: Radio Advertising Bureau]

3

200

100

0

UK Commercial Radio in numbers: Q1 2009 © Grant Goddard: June 2009

2009 Q1

2008 Q4

529.1

560.3

582.3

594.0

UK commercial radio revenues

2008 Q3

2008 Q2

609.1

588.2
2007 Q3

2008 Q1

580.6
2007 Q2

598.2

579.4

2007 Q1

2007 Q4

581.7

596.5

2006 Q4

2006 Q3

607.6

2006 Q2

613.5

2005 Q4

602.7

623.0

2005 Q3

2006 Q1

630.3

2005 Q2

645.3

300

2005 Q1

400
640.9

500

2004 Q4

600
644.1

634.0

700

2004 Q3

2004 Q2

Grant Goddard
radio specialist

Four-quarter moving average revenues - £m per annum

[source: Radio Advertising Bureau]

4

Grant Goddard

UK commercial radio revenues

radio specialist

560.3

598.2

581.7

613.4

604.0

562.7

220.1

178.3

129.0
1991

141.0

136.6

200

1990

300

308.8

270.7

400

354.1

418.1

500

464.4

600

549.0

594.6

700

641.0

Annual revenues - £m per annum

100

2008

2007

2006

2005

2004

2003

2002

2001

2000

1999

1998

1997

1996

1995

1994

1993

1992

0

[source: Radio Advertising Bureau]
UK Commercial Radio in numbers: Q1 2009 © Grant Goddard: June 2009

5

Grant Goddard

UK commercial radio revenues

radio specialist

Annual revenues by source - £m per annum
700

101

93

101

106

500

71

62

61

76

94

600

305

337

323

348

364

359

342

344

388

203

158

159

150

2007

2008

183
2004

2006

169
2003

173

149
2002

2005

143

1997

2001

1996

145

1995

2000

1994

154

121

1993

1999

103

152

91

136

74
1992

160

64
65
1991

1998

117

64
73
1990

100

67

87

200

172

150

258

300

311

400

0

local advertisers

national advertisers

branded content

[source: Radio Advertising Bureau]
UK Commercial Radio in numbers: Q1 2009 © Grant Goddard: June 2009

6

Grant Goddard

UK commercial radio revenues

radio specialist

622.0
2007

560.3

630.7
2006

686.2

737.5

715.6

686.0

482.9

272.2

218.7

207.5

232.6

300

328.1

400

2002

390.0

500

434.4

600

603.1

551.3

700

680.5

800

2001

750.0

Annual revenues - £m per annum at 2008 prices

200

100

2008

2005

2004

2003

2000

1999

1998

1997

1996

1995

1994

1993

1992

1991

1990

0

[source: Radio Advertising Bureau, base: RPI]
UK Commercial Radio in numbers: Q1 2009 © Grant Goddard: June 2009

7

Grant Goddard

UK commercial radio revenues

radio specialist

Annual revenues by source - £m per annum at 2008 prices

106

110

600

106

104

87

77

90

700

108

77

800

351
166

150

2007

2008

305

350
171

211
2004

2006

419

200
2003

389

426

182
2002

193

417

177
2001

2005

427

183
2000

403
200
1999

340
211

154

174

192

207

1994

1995

1996

1997

100

1998

276

139
1993

175

104
115
1992

133

102
105
1991

108
124
1990

200

216

300

242

400

490

500

0

local advertisers

national advertisers

branded content

[source: Radio Advertising Bureau, base: RPI]
UK Commercial Radio in numbers: Q1 2009 © Grant Goddard: June 2009

8

Grant Goddard

UK commercial radio revenues

radio specialist

Revenue yield - average £ per 1000 hours listened at 2008 prices

25.14

27.00
2007

28.48

29.74

28.43

27.18

26.67

24.61

2006

15.67

13.29
1992

15.12

12.84

15

1991

16.21

20

17.72

20.67

25

22.68

25.27

30

26.48

29.71

35

10

5

2008

2005

2004

2003

2002

2001

2000

1999

1998

1997

1996

1995

1994

1993

1990

0

[source: RAJAR, Radio Advertising Bureau, base: RPI]
UK Commercial Radio in numbers: Q1 2009 © Grant Goddard: June 2009

9

Grant Goddard

UK commercial radio revenues

radio specialist

Revenues & station numbers - £m per annum at 2008 prices
350

226

272

268

303

315

737
716
686
680686

205
177

261

750

600

631622

603

560

551
483

400

434
390
328

76

60

50

49

49

48

42

38

33

26

19

19

19

16

800

272

200

233
207219

9

47

63

19

97

50

121

126

122

107

253264
232
205196
197
186200
180172186
168

100

106

150

143

172

200

255

248

250

242

300

288

310

1,000

0
2008

2007

2006

2005

2004

2003

2002

2001

2000

1999

1998

1997

1996

1995

1994

1993

1992

1991

1990

1989

1988

1987

1986

1985

1984

1983

1982

1981

1980

1979

1978

1977

1976

1975

1974

0

num ber of analogue local com m ercial radio stations [left axis]
com m ercial radio revenues (£m @ 2008 prices) [right axis]
[source: Ofcom, Radio Advertising Bureau, base: RPI]
UK Commercial Radio in numbers: Q1 2009 © Grant Goddard: June 2009

10

Grant Goddard

UK commercial radio revenues

radio specialist

Average revenues per commercial radio station - £m per annum at 2008 prices
10.4

11

8.8

10
9

6.9

8

6.4

7

2.0

2.0

1.8

2007

2008

2.7
2004

2006

2.7
2003

2.4

2.6
2002

2.5
1999

2.7

2.4
1998

3.0
2.4
1997

2.3
1995

2.5

2.3
1994

1996

2.2

1.8
1992

1993

1.9

2

1991

2.2

3

2001

4.2

4.6
4.1

3.5

4

3.8

4.9
1983

3.9

4.1

4.9

5

1982

5.2

5.1

5.2

6

1

2005

2000

1990

1989

1988

1987

1986

1985

1984

1981

1980

1979

1978

1977

1976

1975

1974

0

[source: Ofcom, Radio Advertising Bureau, base: RPI]
UK Commercial Radio in numbers: Q1 2009 © Grant Goddard: June 2009

11

Grant Goddard

UK commercial radio advertising expenditure

radio specialist

Commercial radio top product categories - 12-month moving averages - £ per annum

Rank

1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20

Sector

GOVT,SOCIAL,POLITICAL ORGANIS
MOTORS
ENTERTAINMENT & THE MEDIA
RETAIL
BUSINESS & INDUSTRIAL
HOUSEHOLD EQUIPMENT
FINANCE
TELECOMMS
TRAVEL & TRANSPORT
DRINK
FOOD
PHARMACEUTICAL
COSMETICS & TOILETRIES
PROPERTY
COMPUTERS
HOUSEHOLD STORES
MISCELLANEOUS
ONLINE RETAIL
LEISURE EQUIPMENT
CLOTHING & ACCESSORIES

12-month moving
average Mar 2009

radio
share

£

%

87,394,167
79,647,299
78,542,036
63,894,154
35,916,500
32,894,739
30,529,198
29,680,935
25,082,934
14,408,449
14,044,478
12,766,416
9,411,827
9,395,671
6,932,593
5,441,182
3,742,048
3,166,761
2,831,270
2,565,562

12%
11%
6%
7%
13%
8%
2%
5%
4%
4%
2%
4%
2%
13%
2%
2%
35%
4%
1%
1%

12-month moving change yearaverage Mar 2008
on-year
£

80,929,966
80,539,066
75,330,172
74,084,710
38,173,955
39,251,787
42,592,280
39,631,680
27,319,747
12,816,907
13,688,648
12,479,497
10,886,194
12,790,412
7,017,088
4,496,399
3,855,508
5,967,041
3,088,537
2,935,481

%

8%
-1%
4%
-14%
-6%
-16%
-28%
-25%
-8%
12%
3%
2%
-14%
-27%
-1%
21%
-3%
-47%
-8%
-13%

[source: Nielsen Media Research]
UK Commercial Radio in numbers: Q1 2009 © Grant Goddard: June 2009

12

Grant Goddard

UK commercial radio advertising expenditure

radio specialist

Commercial radio top advertisers 12-month moving averages - £ per annum

Rank

1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20

Advertiser

COI
SPECSAVERS OPTICAL GROUP LTD
UNILEVER UK LTD
TMOBILE NETWORK
BLOCKBUSTER ENTERTAINMENT LTD
AUTOGLASS HOLDINGS
BRITISH SKY BROADCASTING LTD
FORD MOTOR COMPANY LTD
VOLKSWAGEN UK LTD
DFS FURN PLC
VAUXHALL MOTORS LTD
VODAFONE LTD
AUDI UK LTD
GLOBAL BRANDS LTD
PROCTER & GAMBLE LTD
NEWS INTL NEWSPAPERS LTD
TERRITORIAL ARMY
SAINSBURYS SUPERMARKETS LTD
ENTERTAINMENT FILMS
UNIVERSAL PICTURES LIMITED

12-month moving
average Mar 2009
£

47,167,266
6,836,392
6,429,364
6,251,264
5,887,108
5,691,775
5,306,785
5,269,567
5,083,205
4,685,506
3,902,075
3,699,406
3,661,085
3,633,875
3,430,691
3,296,861
3,224,326
3,221,640
3,166,283
3,005,322

radio
share
%

22%
14%
4%
9%
54%
61%
4%
10%
14%
6%
8%
7%
16%
100%
2%
7%
100%
5%
12%
9%

12-month moving change yearon-year
average Mar 2008
£
%

45,905,723
3,084,911
2,163,620
2,288,000
3,415,072
5,459,517
4,613,019
4,963,688
3,791,420
6,630,299
3,355,983
3,249,543
1,752,859
64,897
4,581,784
2,901,763
625,943
6,438,472
2,654,301
1,282,977

3%
122%
197%
173%
72%
4%
15%
6%
34%
-29%
16%
14%
109%
5499%
-25%
14%
415%
-50%
19%
134%

[source: Nielsen Media Research]
UK Commercial Radio in numbers: Q1 2009 © Grant Goddard: June 2009

13

Grant Goddard

UK commercial radio advertising expenditure

radio specialist

Product categories - year-on-year % change in 12-month moving average radio advertising expenditure
sector

Oct-08 Nov-08

GOVT INSTITUTIONS
MOTORS
ENTERTAINMENT & THE MEDIA
RETAIL
BUSINESS & INDUSTRIAL
HOUSEHOLD EQUIPMENT
FINANCE
TELECOMMS
TRAVEL & TRANSPORT
DRINK
FOOD
PHARMACEUTICAL
COSMETICS & TOILETRIES
PROPERTY
COMPUTERS
HOUSEHOLD STORES
MISCELLANEOUS
ONLINE RETAIL
LEISURE EQUIPMENT
CLOTHING & ACCESSORIES

10
10
3
-10
4
-15
-34
-11
-13
-16
-6
-17
-13
-16
18
90
-6
18
18
14

9%
9%
3%
-12%
0%
-15%
-33%
-11%
-13%
-17%
-7%
-18%
-13%
-23%
12%
78%
-3%
20%
25%
13%

Dec-08

Jan-09

Feb-09

Mar-09

9%
7%
3%
-11%
-2%
-17%
-33%
-13%
-12%
-20%
-5%
-14%
-10%
-25%
18%
61%
-6%
11%
11%
6%

9%
4%
2%
-12%
-7%
-19%
-31%
-14%
-10%
-14%
3%
-7%
-14%
-25%
12%
53%
-12%
-9%
-6%
6%

9%
2%
5%
-12%
-6%
-17%
-30%
-23%
-11%
-4%
9%
-3%
-17%
-26%
7%
37%
-4%
-38%
-4%
5%

8%
-1%
4%
-14%
-6%
-16%
-28%
-25%
-8%
12%
3%
2%
-14%
-27%
-1%
21%
-3%
-47%
-8%
-13%

[source: Nielsen Media Research, ranked by radio expenditure Mar 2009 12-month moving average]
UK Commercial Radio in numbers: Q1 2009 © Grant Goddard: June 2009

14

Grant Goddard
radio specialist

UK commercial radio listening

UK Commercial Radio in numbers: Q1 2009 © Grant Goddard: June 2009

15

Grant Goddard

UK commercial radio listening

radio specialist

Percentage of total commercial radio listening by group owner – Q1 2009
45
40.3
40
35
30
25.4
25
20
15
11.2
10

1.6

1.2

1.0

0.9

0.9

0.7

0.6

0.4

0.4

0.2

The Local Radio
Company

Planet Rock

UKRD

Sunrise Radio

Tindle Radio

Cumberland News
Group

Town & Country
Broadcasting

Kent Messenger
Radio

Northern Media
Group

UTV Radio

Guardian Media
Group

Bauer Radio

Global Radio

0

TIML Golden
Square

3.1

5

Lincs FM Group

6.9

[source: RAJAR, grey columns are publicly quoted companies]
UK Commercial Radio in numbers: Q1 2009 © Grant Goddard: June 2009

16

Grant Goddard

UK total radio listening

radio specialist

Adult (15+) weekly reach - %
100
89.5

90.4

66.1

66.3

90.1

91.1

91.3

90.8

66.1

65.5

65.4

90.1

89.7

90.4

90.2

90.2

61.6

62.6

61.6

62.1

2006 Q1

2007 Q1

2008 Q1

2009 Q1

75

64.5

63.4

50

25

0
1999 Q1

2000 Q1

2001 Q1

2002 Q1

all radio: w eekly reach (%)

2003 Q1

2004 Q1

2005 Q1

com m ercial radio: w eekly reach (%)

[source: RAJAR]
UK Commercial Radio in numbers: Q1 2009 © Grant Goddard: June 2009

17

Grant Goddard

UK total radio listening

radio specialist

Adult (15+) average hours listened per week
25

24.0

23.8

24.6

24.4

24.7

24.0

23.8

23.2

22.4

22.8

22.4

13.7

13.5

2008 Q1

2009 Q1

20

15
15.4

15.3

15.4

14.4

15.2

15.6

15.0

14.8

14.1

10

5

0
1999 Q1

2000 Q1

2001 Q1

2002 Q1

all radio: average hours/w eek

2003 Q1

2004 Q1

2005 Q1

2006 Q1

2007 Q1

com m ercial radio: average hours/w eek

[source: RAJAR]
UK Commercial Radio in numbers: Q1 2009 © Grant Goddard: June 2009

18

200,000
576,627
584,914
583,979
583,654
572,682

463,420
469,980
466,172
453,692
449,529
449,241

Q1 2005
Q2 2005
Q3 2005
Q4 2005
Q1 2006
Q2 2006

all com m ercial radio

UK Commercial Radio in numbers: Q1 2009 © Grant Goddard: June 2009

all BBC radio

575,587

555,204
564,034
587,057
564,476
550,398
564,437
577,172

457,102
439,709
459,322
441,457
431,319
424,396
431,081
432,016
427,050
425,902

Q4 2006
Q1 2007
Q2 2007
Q3 2007
Q4 2007
Q1 2008
Q2 2008
Q3 2008
Q4 2008
Q1 2009

573,516

584,837

576,848
463,531

Q3 2006

574,061

567,674

569,438

464,351

0
Q4 2004

400,000
580,393

600,000

466,008

482,457

800,000

Q3 2004

Q2 2004

Grant Goddard

UK total radio listening
radio specialist

Total adult (15+) hours listened to all radio - ‘000 hours per week
1,200,000

1,000,000

other listening

[source: RAJAR]

19

400,000

UK Commercial Radio in numbers: Q1 2009 © Grant Goddard: June 2009

427,050
425,902

Q1 2009

432,016

Q3 2008

463,531

459,322

482,457

UK commercial radio listening

Q4 2008

431,081

424,396

431,319

441,457

439,709

Q2 2008

Q1 2008

Q4 2007

Q3 2007

Q2 2007

Q1 2007

Q4 2006

469,980
466,172

457,102

449,241

Q2 2006
Q3 2006

449,529

453,692

Q1 2006

Q4 2005

Q3 2005

Q2 2005

463,420

420,000

Q1 2005

440,000
464,351

460,000

Q4 2004

466,008

480,000

Q3 2004

Q2 2004

Grant Goddard
radio specialist

Total adult (15+) hours listened to commercial radio - ‘000 hours per week
500,000

[source: RAJAR]

20

UK Commercial Radio in numbers: Q1 2009 © Grant Goddard: June 2009

61.6

Q1 2009

61.5

60
Q4 2008

61
61.5

61.1

61.0

61.7

62.1

62.0

62.0

62.6

62.6

62.9

63.2

63.6

63.4

64.2

UK commercial radio listening

Q3 2008

Q2 2008

Q1 2008

Q4 2007

Q3 2007

Q2 2007

Q1 2007

Q4 2006

Q3 2006

Q2 2006

61.6

62

Q1 2006

62.2

63

Q4 2005

Q3 2005

Q2 2005

Q1 2005

63.8

63.5

64

Q4 2004

Q3 2004

Q2 2004

Grant Goddard
radio specialist

Total commercial radio adult (15+) reach per week - %
65

[source: RAJAR]

21

UK Commercial Radio in numbers: Q1 2009 © Grant Goddard: June 2009

Q1 2009

Q4 2008

13.5

13.7

13.9

13.9

14.0

14.1

14.1
14.4

14.6

14.6

14.8

14.7

15.0

15.2

15.1

15.0

15.4

UK commercial radio listening

Q3 2008

13.7

14

Q2 2008

Q1 2008

Q4 2007

Q3 2007

Q2 2007

Q1 2007

Q4 2006

Q3 2006

Q2 2006

Q1 2006

Q4 2005

Q3 2005

Q2 2005

Q1 2005

15.0
14.9

15

Q4 2004

Q3 2004

Q2 2004

Grant Goddard
radio specialist

Total commercial radio average hours per adult (15+) listener per week
16

13

[source: RAJAR]

22

UK Commercial Radio in numbers: Q1 2009 © Grant Goddard: June 2009

41.6

42

Q1 2009

Q4 2008

41.1

42.2

42.4

42.4

42.1

43.6

43.1

43.3

43.5

43.2

42.9

42.6

43.5

44.0

43.8

44.2

UK commercial radio listening

Q3 2008

Q2 2008

Q1 2008

Q4 2007

Q3 2007

Q2 2007

Q1 2007

Q4 2006

Q3 2006

Q2 2006

Q1 2006

42.8

43

Q4 2005

Q3 2005

Q2 2005

Q1 2005

Q4 2004

44
43.7

45.0

45

Q3 2004

Q2 2004

Grant Goddard
radio specialist

Commercial radio share of total radio listening (adults 15+) - %
46

41

40

[source: RAJAR]

23

Grant Goddard

UK commercial radio listening

radio specialist

Total hours listened to commercial radio by age group - ‘000 hours per week

50,000

49,175

60,000

54,055

83,718

49,100

70,000

55,839

80,000

67,871

90,000

74,678

82,397

100,000

81,112

110,000

89,741

101,196

120,000

111,995

130,000

40,000
30,000
20,000
10,000
0
15-24
Q1 2001

25-34
Q1 2003

35-44
Q1 2005

45-54

55-64
Q1 2007

65+
Q1 2009

[source: RAJAR]
UK Commercial Radio in numbers: Q1 2009 © Grant Goddard: June 2009

24

Grant Goddard

UK commercial radio listening

radio specialist

Commercial radio adult reach per week by age group - %

54.3

60

56.7

66.2

66.5

74.7

69.0

70

67.8

73.3

80

75.9

80.2

90

38.3

42.5

50

40
30
20

10
0
15-24
Q1 2001

25-34
Q1 2003

35-44

45-54
Q1 2005

55-64
Q1 2007

65+
Q1 2009

[source: RAJAR]
UK Commercial Radio in numbers: Q1 2009 © Grant Goddard: June 2009

25

Grant Goddard

UK commercial radio listening

radio specialist

Commercial radio average hours per listener per week by age group

12.8

13.5

13.5

12.7

12.4

14

14.1

14.2

15.4

15.5

15.5

15.2

16

16.6

18

12
10

8
6
4

2
0
15-24
Q1 2001

25-34
Q1 2003

35-44

45-54
Q1 2005

55-64
Q1 2007

65+
Q1 2009

[source: RAJAR]
UK Commercial Radio in numbers: Q1 2009 © Grant Goddard: June 2009

26

Grant Goddard

UK commercial radio listening

radio specialist

45.1

50

45.1

49.0

58.4
48.7

60

59.6

58.5

70

64.2

Commercial radio share of total radio listening by age group - %

23.6

30

24.4

31.9

33.4

40

20

10

0
15-24
Q1 2001

25-34
Q1 2003

35-44

45-54
Q1 2005

55-64
Q1 2007

65+
Q1 2009

[source: RAJAR]
UK Commercial Radio in numbers: Q1 2009 © Grant Goddard: June 2009

27

Grant Goddard

UK commercial radio listening

radio specialist

Listening to commercial radio by platform - % of total listening

digital: internet,
2.2%

digital: unspecified,
3.3%

digital: DTV, 4.2%
digital: DAB, 9.9%

unspecified, 12.9%

all analogue, 67.5%
Satellite

Dial-up

[source: RAJAR, Q1 2009]
UK Commercial Radio in numbers: Q1 2009 © Grant Goddard: June 2009

28

Grant Goddard

UK commercial radio listening

radio specialist

67.5%

67.8%

68.4%

69.2%

72.0%

69.6%

65.0%

80%

72.1%

Commercial radio adult (15+) hours listened by platform - % of total listening

60%

12.9%

13.2%

12.7%

12.5%

9.6%

9.8%

13.6%

21.2%

19.6%

19.0%

18.9%

18.4%

18.4%

18.1%

20%

16.8%

13.8%

40%

0%
all analogue
2007Q2

2007Q3

all digital
2007Q4

2008Q1

2008Q2

unspecified
2008Q3

2008Q4

2009Q1

[source: RAJAR]
UK Commercial Radio in numbers: Q1 2009 © Grant Goddard: June 2009

29

Grant Goddard

UK commercial radio listening

radio specialist

Commercial radio adult (15+) hours listened by digital platform - % of total listening

9.9%

9.9%

9.2%

9.0%

8.0%

9.0%

10%

9.3%

12%

6.3%

8%

3.3%

3.2%

3.1%

3.1%

3.1%

3.1%

3.0%

2.2%

1.9%

2.2%

1.8%

1.9%

1.7%

2%

1.5%

1.4%

4%

2.8%

4.2%

4.2%

4.2%

4.5%

4.3%

4.3%

3.3%

4.3%

6%

0%
2007Q2

digital: DAB
2007Q3

digital: DTV
2007Q4
2008Q1

digital: internet
2008Q2
2008Q3

digital: unspecified
2008Q4
2009Q1

[source: RAJAR]
UK Commercial Radio in numbers: Q1 2009 © Grant Goddard: June 2009

30

Grant Goddard

UK commercial radio listening

radio specialist

Commercial radio adult (15+) share of listening by platform - % of total listening
49

48.4

48
47

46.3

46.2

46
45
44

43.4

43.6

43.6

42.8

43

42.4

42.4

42.2

43.0
41.6

42

41.6

41.3
40.7

41

40.5

40
2007Q2

2007Q3

2007Q4

2008Q1

2008Q2

2008Q3

2008Q4

2009Q1

com m ercial radio % share of listening via analogue platform
com m ercial radio % share of listening via digital platform
[source: RAJAR]
UK Commercial Radio in numbers: Q1 2009 © Grant Goddard: June 2009

31

Grant Goddard

UK radio listening by platform

radio specialist

Adult (15+) all radio weekly reach by platform - %

9.3

11.9

15

14.0

13.5 15.3

17.8

20

7.3

10

2.7

3.6

5

internet platform

DAB platform

2009 Q1

2008 Q4

2008 Q3

2008 Q2

2008 Q1

2007 Q4

2007 Q3

2007 Q2

2007 Q1

2006 Q4

2006 Q3

2006 Q2

2006 Q1

2005 Q4

2005 Q3

2005 Q2

2005 Q1

2004 Q4

2004 Q3

2004 Q2

2003 Q4

Dial-up

2003 Q3

2003 Q2

2003 Q1

2002 Q4

2002 Q3

0

2004 Q1

Satellite

digital TV platform

[source: RAJAR; includes streams, podcasts and time-shifted listening to all online radio services]
UK Commercial Radio in numbers: Q1 2009 © Grant Goddard: June 2009

32

Grant Goddard

UK commercial radio listening

radio specialist

Adult (15+) listening to commercial digital-only radio stations
6

2

3.6

4.5

4.6

30%

33%

3.3

3.5
3.2

3.0

40%

36%

30%
28%
26%

27%
24%

2.3

2.1

1.9

2.1

2.1

2.7

3

3.0

3.4

4

3.9

4.0

4.7

5

5.2

5.0

5.1

5.5

5.5

50%

23% 20%

0.7

0.6

10%
1

[source: RAJAR]

2009Q1

2008Q4

2008Q3

2008Q2

2008Q1

2007Q4

2007Q3

2007Q2

2007Q1

2006Q4

2006Q3

2006Q2

2006Q1

2005Q4

2005Q3

2005Q2

2005Q1

2004Q4

2004Q3

2004Q2

2004Q1

2003Q4

2003Q3

2003Q2

0%
2003Q1

0

listening to commercial digital-only radio stations as % of all commercial radio listening [left axis]
listening to commercial digital-only radio stations as % of digital listening to commercial radio [right axis]

UK Commercial Radio in numbers: Q1 2009 © Grant Goddard: June 2009

33

Grant Goddard

UK radio listening – digital stations

radio specialist

Adult (15+) listening to digital-only radio stations - ‘000 hours per week
45,000
40,000
35,000
30,000
25,000
20,000
15,000
10,000

TOTAL (com m ercial + BBC)

COMMERCIAL RADIO

2009Q1

2008Q4

2008Q3

2008Q2

2008Q1

2007Q4

2007Q3

2007Q2

2007Q1

2006Q4

2006Q3

2006Q2

2006Q1

2005Q3

2005Q2

2005Q1

2004Q4

2004Q3

2004Q2

2004Q1

Dial-up

2003Q4

2003Q3

2003Q2

2003Q1

0

2005Q4

Satellite

5,000

BBC RADIO

[source: RAJAR]
UK Commercial Radio in numbers: Q1 2009 © Grant Goddard: June 2009

34

Grant Goddard

UK radio listening – digital stations

radio specialist

Listening to national digital-only radio stations

2002
2002
2003
1999
2003
2002
2002
2008
2002
2003
2003
2005
2004
2008
2005
2001
2003
2006
2000

BBC
BBC
Bauer
Bauer
BBC
BBC
BBC
Bauer
Bauer
Global
TIML
TIML
Global

BBC7
BBC 6 Music
The Hits
Planet Rock
Smash Hits Radio
BBC 1Xtra
BBC Asian Network
Jazz FM
BBC Five Live Sports Extra
Heat
Q
Chill
Absolute Radio Classic Rock
NME Radio
Absolute Radio Xtreme
TheDial-up
Arrow
Mojo Radio
TheJazz
Capital Life

internet

FreeSat

digital platforms

Freeview

station

local DAB

group

national DAB

launched

listening

total hours
per week
('000) Q1
2008

4,831
2,855
6,084
3,637
3,264
3,273
3,372

Satellite

closed 2008
closed 2008
closed 2008
TOTAL

1,415
1,430
842
652
908

389
855
890
2,043
1,368
38,108

year-ontotal hours
year
% share of
per week
change in
total radio
('000) Q1
hours
listening Q1
2009
listened (%)
2009

5,070
4,492
4,276
4,063
3,448
3,165
2,334
1,622
1,435
1,220
1,049
993
790
465
308

5
57
-30
12
6
-3
-31

-21

0.49
0.44
0.42
0.40
0.34
0.31
0.23
0.16
0.14
0.12
0.10
0.10
0.08
0.05
0.03

34,730

-9

3.39

1
-15
25
52
-13

[source: RAJAR]
UK Commercial Radio in numbers: Q1 2009 © Grant Goddard: June 2009

35

Grant Goddard

Radio listening – UK

radio specialist

Share of all radio listening (%) – UK market (50.7m adults 15+)
station

owner

Q1 1999

Q1 2000

Q1 2001

Q1 2002

Q1 2003

Q1 2004

Q1 2005

Q1 2006

Q1 2007

Q1 2008

Q1 2009

ALL COMMERCIAL
All National Commercial
All Local Commercial

47.5
9.4
38.6

47.1
8.5
38.6

46.0
8.3
37.8

45.5
7.8
37.7

44.5
7.9
36.6

45.5
9.9
35.6

43.8
10.2
33.6

42.6
10.5
32.7

42.1
10.7
31.4

41.1
10.7
30.3

41.6
10.2
31.3

ALL BBC
All BBC Network Radio
BBC Local/Regional

50.3
39.7
10.6

51.0
39.9
11.2

52.1
39.9
12.2

52.6
41.1
11.4

53.5
41.3
11.5

52.6
41.5
11.1

54.2
43.4
10.8

55.4
44.3
11.1

56.0
45.4
10.6

56.8
47.0
9.9

56.3
47.0
9.4

12.8
11.4
9.8

13.3
10.9
9.9

14.1
11.3
9.1

15.7
11.4
8.4

15.7
11.8
7.9

4.2
4.3

4.4
4.4

4.3
4.4

4.5
4.6

4.7
4.6

15.3
11.0
7.6
2.2
5.1
4.5
1.8
2.0

1.8

1.4

1.7

1.7

1.7

1.9
1.2

16.5
11.4
8.4
2.2
4.6
4.1
1.7
2.1
1.0
1.9
1.2

16.0
11.7
9.1
2.4
4.6
4.2
1.7
2.2
0.9
1.7
1.1

3.3
1.4

2.7
1.4

2.2
1.1

1.9
1.2

1.6
1.1

1.4
1.2
0.9

1.5
1.2
0.6

1.6
1.3
0.8

15.8
12.2
10.1
2.2
4.2
4.2
1.9
2.2
1.1
2.0
1.5
1.7
1.4
1.2
0.9

0.7
0.3

0.6
0.2

0.5
0.5

0.6
0.6

0.7
0.6

16.5
12.2
10.6
2.3
4.6
3.7
1.6
2.1
2.1
1.9
1.6
1.6
1.4
0.9
1.0
0.8
0.6
0.6

15.9
12.5
10.3
5.7
4.7
3.7
2.6
2.4
2.3
1.8
1.7
1.5
1.2
1.1
1.0
0.9
0.8
0.6

BBC Radio 2
BBC Radio 4
BBC Radio 1
Heart Network (UK)
BBC Radio FIVE LIVE
Classic FM
Galaxy Network (UK)
Total Magic
Total Smooth Radio
talkSPORT
Total Kiss Network
Total Real Radio
Total Absolute Radio
BBC Radio 3
Total LBC (UK)
Gold Network (UK)
BBC World Service
Total Kerrang!

BBC
BBC
BBC
Global
BBC
Global
Global
Bauer
GMG
UTV
Bauer
GMG
TIML
BBC
Global
Global
BBC
Bauer

[source: RAJAR]
UK Commercial Radio in numbers: Q1 2009 © Grant Goddard: June 2009

36

Grant Goddard

Radio listening – London

radio specialist

Share of all radio listening (%) – London market (10.8m adults 15+)
station

platform

owner

ALL COMMERCIAL
ALL BBC
Radio 4
Radio 2
Heart FM
Magic FM
Radio 1
Radio Five Live
Capital FM
Kiss FM
Classic FM
LBC 97.3
TalkSport
Absolute Radio
Radio 3
Smooth FM
Xfm
Gold London
BBC London
Choice FM
World Service
Sunrise Radio
6Music
Premier Christian Radio
LBC News (AM)
Club Asia
BBC7
1Xtra
Planet Rock
Jazz FM
The Hits
Smash Hits

FM/AM
FM
FM
FM
FM
AM
FM
FM
FM
FM
AM
FM/AM
FM
FM
FM
AM
FM
FM
AM/digital
AM
digital
AM
AM
AM
digital
digital
digital
digital
digital
digital

BBC
BBC
Global
Bauer
BBC
BBC
Global
Bauer
Global
Global
UTV
TIML
BBC
GMG
Global
Global
BBC
Global
BBC
Sunrise
BBC
Global
BBC
BBC
Bauer
Bauer

Q1 1999

Q1 2000

Q1 2001

Q1 2002

Q1 2003

Q1 2004

Q1 2005

Q1 2006

Q1 2007

Q1 2008

Q1 2009

58.8
38.9

55.7
42.2

57.1
40.6

57.9
40.2

52.3
45.6

55.6
42.4

53.7
44.0

52.5
45.2

50.7
47.3

50.7
46.7

50.6
47.6

13.4
9.8
4.5
5.6
5.5
3.7
12.2
2.9
4.1
0.9
2.1
4.7
1.9
1.5
1.0
5.3
1.2
n/a
n/a
1.8

13.5
11.5
5.2
5.0
5.4
5.3
11.6
3.7
3.7
0.6
1.3
4.1
2.2
1.5
1.2
3.4
1.2
0.7
n/a
1.8

14.2
11.2
5.4
5.9
4.7
4.9
10.2
4.8
4.6
0.9
2.0
3.8
1.3
1.5
1.3
4.3
1.0
1.1
n/a
1.2

14.1
11.1
6.0
4.3
4.1
4.4
10.0
4.8
5.2
0.8
2.8
3.6
2.0
2.2
2.0
3.9
0.7
1.2
n/a
1.8

16.9
12.0
6.2
3.6
3.8
5.0
8.1
4.1
4.7
1.5
2.3
3.2
1.5
1.8
1.7
2.9
1.2
0.7
1.4
1.7

0.5
2.9

1.0
3.0

0.5
2.3

0.8
2.3

0.8
1.8

14.3
10.3
5.8
4.6
4.2
6.1
7.9
4.2
5.4
3.4
2.8
3.0
1.9
2.2
1.8
2.2
1.0
1.1
0.9
2.8
0.1
1.2
0.9
n/a
0.1
0.1
0.0

14.1
11.7
7.0
6.0
4.2
5.2
6.1
3.9
4.4
2.0
2.4
3.7
2.2
2.8
1.6
1.6
1.4
1.3
0.7
1.0
0.1
1.0
0.5
n/a
0.4
0.2
0.1

14.0
11.8
5.7
7.0
5.2
5.2
5.5
3.7
3.8
3.2
2.5
3.7
2.1
1.6
1.7
1.7
1.4
2.5
0.9
0.9
0.1
0.8
0.7
n/a
0.2
0.2
0.2

16.1
11.2
5.4
5.9
6.7
4.3
4.6
3.9
4.9
3.0
2.7
3.2
1.7
1.7
1.8
1.2
1.6
1.6
1.1
1.4
0.2
0.8
0.7
0.5
0.4
0.3
0.1

14.6
12.4
5.8
5.8
5.6
5.6
4.6
4.3
4.1
4.5
2.5
3.3
1.2
1.6
0.9
0.9
1.9
2.0
0.7
1.3
0.3
0.6
0.3
0.6
0.4
0.3
0.1

0.2
0.2

0.2
0.1

0.2
0.1

0.3
0.3

0.6
0.3

16.7
11.4
5.9
5.7
5.5
5.2
4.7
4.6
4.4
4.4
2.7
2.6
1.9
1.5
1.3
1.2
1.2
1.2
1.2
1.0
0.7
0.7
0.6
0.5
0.5
0.5
0.4
0.4
0.3
0.3

0.2

[source: RAJAR]
UK Commercial Radio in numbers: Q1 2009 © Grant Goddard: June 2009

37

Grant Goddard

UK commercial radio listening

radio specialist

Commercial radio listening & station numbers - million hours listened per annum
350

272

268

261

255

248

303

315

40,000

205

226

250

242

300

288

310

50,000

122

107

106

177

30,000

143

150

126

172

200

20,000

60

50

49

49

48

42

38

26

19

19

19

19

10,000

9

16

50

33

76

100

[source: Ofcom, RAJAR]

2008

2007

2006

2005

2004

2003

2002

2001

2000

1999

1998

1997

1996

1995

1994

1993

1992

1991

1990

1989

1988

1987

1986

1985

1984

1983

1982

1981

1980

1979

1978

1977

1976

1975

0
1974

0

num ber of analogue local com m ercial radio stations [left axis]
volum e of listening to com m ercial radio (m illion hrs/annum ) [right axis]

UK Commercial Radio in numbers: Q1 2009 © Grant Goddard: June 2009

38

Grant Goddard
radio specialist

UK radio receivers

UK Commercial Radio in numbers: Q1 2009 © Grant Goddard: June 2009

39

780

2004 Sep

UK Commercial Radio in numbers: Q1 2009 © Grant Goddard: June 2009

9,011

8,528

10,000

2009 Mar

2008 Dec

7,665

7,300

6942

6452

8,000

2008 Sep

5488

5125

4826

4444

UK DAB radio receiver sales

2008 Jun

2008 Mar

2007 Dec

2007 Sep

3648

3340

6,000

2007 Jun

2007 Mar

2006 Dec

2006 Sep

2006 Jun

3053

2715

2034

1740

1535

4,000

2006 Mar

2005 Dec

2005 Sep

2005 Jun

2005 Mar

1290

646

2004 Jun

2,000

2004 Dec

544

250

2003 Sep

2004 Mar

197

2003 Jun

433

158

2003 Mar

2003 Dec

135

0
2002 Dec

Grant Goddard
radio specialist

Cumulative DAB receiver sales - ‘000 units

[source: GfK/DRDB]

40

Grant Goddard

UK radio receiver sales

radio specialist

UK radio receiver sales – four quarter moving average - ‘000 units per annum
DAB receivers as percentage of total receiver sales

10,657

10,550

10,169

9,892

Q3 2005

Q4 2005

Q1 2006

Q2 2006

4,000

2,070

7,657
Q4 2008

10,611
Q2 2005

9,495

10,678

6,000

Q1 2005

8,000

7,284

8,030
Q3 2008

2,125

2,174
8,227
Q2 2008

2,180

2,114
8,209
Q1 2008

7,906
Q3 2007

2,006

1,824

7,854
Q2 2007

8,140

1,761

7,978
Q1 2007

Q4 2007

1,734

8,062
Q4 2006

1,680

10,000

1,575

1,566

1,493

1,407

1,208

1,051

8% 9% 10% 12% 13% 14% 14% 17% 18% 18% 19% 20% 20% 21% 21% 22% 22%
951

12,000

2,000

[source: GfK/DRDB]

analogue radio unit sales ('000)

UK Commercial Radio in numbers: Q1 2009 © Grant Goddard: June 2009

DAB radio unit sales ('000)

Q1 2009

Q3 2006

0

e
41

Grant Goddard

UK DAB radio receiver sales

radio specialist

964

Quarterly DAB receiver sales - ‘000 units per quarter
1,000

200
863

179
180

796

162

750
121

119

160

681

153

140
120

38

366

60

299

358

363

382
308

287

338

294

134

102

34

40

17

18

13

5

100
80

21

40

28
20

20

4

1

-1
-10

53

39

111

183

250

205

245

500

483

489

510

101

0
-20

quarterly DAB receiver sales ('000) [left axis]

2009 Q1

2008 Q4

2008 Q3

2008 Q2

2008 Q1

2007 Q4

2007 Q3

2007 Q2

2007 Q1

2006 Q4

2006 Q3

2006 Q2

2006 Q1

2005 Q4

2005 Q3

2005 Q2

2005 Q1

2004 Q4

2004 Q3

2004 Q2

2004 Q1

2003 Q4

2003 Q3

2003 Q2

0

year-on-year change (%) [right axis]

[source: GfK/DRDB]
UK Commercial Radio in numbers: Q1 2009 © Grant Goddard: June 2009

42

Grant Goddard

UK DAB radio receiver ownership

radio specialist

Percentage of adults (15+) who own a DAB radio receiver at home

27.3
2008Q2

29.7

28.7

27.3
21.7

16.0

15.3

11.1

10.5

2006Q3

4.5
2004Q3

15.3

4.4
2004Q2

5.3

3.9
2004Q1

5

8.1

10

9.1

15

2006Q2

13.6

20

20.3

19.5

25

22.3

30

2008Q1

32.1

35

2009Q1

2008Q4

2008Q3

2007Q4

2007Q3

2007Q2

2007Q1

2006Q4

2006Q1

2005Q4

2005Q3

2005Q2

2005Q1

2004Q4

0

[source: RAJAR]
UK Commercial Radio in numbers: Q1 2009 © Grant Goddard: June 2009

43